Media Kit
M A G A Z I N E Mirrors of Africa is a vibrant, informative and inspiring Australian magazine for Africans written by Africans. By that, we mean all Africans – no matter what their colour or which part of the African continent they hail from. The unifying factor is that our readers now call Australia home. Our aim is to serve the African community – to educate, enlighten and entertain. We tell stories about the unique things Africans in Australia are doing, their creative endeavours, positions they hold, and details of how their diverse cuisine and culture is impacting Australia. We provide a ‘mirror’ – a reflection of the inspirational lives of African people making an impact in Australia – and how seemingly ordinary, yet truly extraordinary, Africans are adding their rich experiences and perspectives to the tapestry of the world around them. We wish to motivate, captivate and encourage all Africans to be proud of their heritage – and to passionately embrace the new opportunities.
Mirrors of Africa | Media kit
Mission Statement TO PROVIDE A ‘MIRROR’ – A REFLECTION OF THE INSPIRATIONAL LIVES OF AFRICAN PEOPLE MAKING AN IMPACT IN AUSTRALIA – AND HOW SEEMINGLY ORDINARY, YET TRULY EXTRAORDINARY AFRICANS ARE ADDING THEIR RICH EXPERIENCES AND PERSPECTIVES TO THE TAPESTRY OF THE WORLD AROUND THEM.
M A G A Z I N E
Mirrors of Africa | Media kit
De mogr aphi cPr of i l e :
Age :18-65y e ar s Se x :f e mal eandmal e( 60/ 40) Me di anAge :41y e ar s I nc ome :$60, 000-$250, 000
Rates Specification Full page Half page Quarter page Business card Inside FC Inside BC Back cover
Casual $AU 1,250 780 420 240 2,150 2,150 2,480
X 2 $AU 2,010 1,250 670 385 3,440 3,440 3,970
X3 $AU 2,820 1,760 940 540 4,830 4,830 5,580
X6 $AU 5270 3,300 1,760 1,010 9,030 9,030 10,415
Website Specification Leaderboard Sidebar Sidebar
Dimension (WxH) 728 x 90mm 300 x 250mm 300 x 250mm
Monthly Rate $AU 250 150 90
Newsletter Specification Sidebar Sidebar
Dimension (WxH) 300 x 250mm 300 x 100mm
Monthly Rate $AU 150 90
Deadlines Issue No 1 No 2 No 3 No 4 No 5
Booking 22 July 2014 22 Aug 2014 23 Sept 2014 21 Oct 2014 19 Nov 2014
Mirrors of Africa | Media kit
Artwork 27 July 2014 29 Aug 2014 30 Sept 2014 28 Oct 2014 27 Nov 2014
On-Sale Period August – Sept 2014 Sept- Oct 2014 Oct – Nov 2014 Nov - Dec 2014 Dec – Jan 2015
Marketing Opportunities Mirrors of Africa offers a full calendar of multi-platform programs and experiential opportunities that provide a deep consumer connection to help your brand influence what thousands Africans and Afro-Australians ‘must have now.’ The core link between our readers is a connection with Africa of some kind. Special issues, topical themes and a broad spectrum of lifestyle topics mean that there is something for your target market, no matter what it is. Never before has there been a single publication or site in Australia that brings this demographic together and allows you to target Africans and Afro-Australians with such precision. Return on your investment:
Raise brand awareness in this loyal demographic Multi-platform support for your business through digital, print and social media Position your business firmly in the Afro-Australian community Extremely cost effective advertising Highly targeted to your niche markets Editorial opportunities to build brand awareness and credibility Fully tracked and monitored click through and conversion rates
Leverage the passion of this group of people for their original homeland and their wish to support fellow countrymen in business and life. Our team can help you create a visually compelling message to target your key market.
Social Media Google Plus
http://google.com/+MirrorsofafricaAu
https://www.facebook.com/mirrorsofafrica
http://www.twitter.com/mirrorsofafrica
For more information, please contact: Ashley Hughes on 0433 35 598 or ashley@mirrorsofafrica.com.au or Dickson Mudzengi on 0432 076 404 or advertising@mirrorsofafrica.com.au