Fruition

FRUITION

BY P H OTO G R A P H E R A N D D E S I G N E R E S M E R A L DA R U I Z

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FRUITION T H E P O I N T AT W H I C H A P L A N O R P R O J EC T I S R E A L I Z E D

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“Incredible change happens in your life when

Design is much more than an art form. This craft is about being

you decide to take control of what you do

able to make positive change. It focuses on solving human-centered

have power over instead of craving control

problems to better the universal growth of our fellow man. To be

over what you don’t.” — Steve Maraboli

fruitful as designers we must be open to various lifestyles, educate our minds on global and local issues. Most importantly be able to personally connect with the people who deal with these obstacles we are working to diminish.

As a designer, it is my goal to create human-centered designs that help make life more fulfilling. Where my creations would be able to support a target audience in both an emotional and physical level.

This collection of work best represents the beginning of my journey.

A step for ward to a fruitful life filled with a purpose to use this art form as a tool for innovation.

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TA BLE OF CON TEN TS S E L EC T E D W O R K S

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A contemporary take on Frederick's of Holly wood

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CON FUSED BR ILLIA NCE Understanding the Dyslexic Mind

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PLAY FU LLY FIT A Look Into the Future of Exergames

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Healthy Allergy-free Chocolate

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Celebrating the Deconstructivist Movement

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SEEKING R EDEMP TION The Art of Coping in the Films of Stephen Daldry

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Golf ball Packaging for Female Golfers

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SW ING FOR A N ACE

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A Thesis Project Focused on Food Allergies

A Friendly Guide to Free-Public Facilities

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STR ENGTHEN A N D ENCOU R AGE A C O N T E M P O R A R Y TA K E O N F R E D E R I C K ’ S O F H O L LY WO O D

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V I S UA L I D E N T I T Y Hunter Wimmer

girls become community leaders.

FO R M U L A

Frederick's is a rebranding project that aims to identify the essence of a dying brand. The objective was to transform it in a way that better speaks to the needs of its target audience.

This new direction included the creation of new services and product extensions that are faithful to its original soul.

C U LT I VAT I O N

Frederick’s of Hollywood prides itself on once being a leading lingerie brand that redefined the purpose of undergarments. Founder, Frederick Mellinger, was a brilliant designer that saw undergarments with a purpose. He revolutionized the lingerie industry and empowered women by enhancing their physical attributes.

Faithful to its origins, this rebrand is to empower women beyond their bodies. Understanding that the modern women are empowered by more than their bodies, but by their personal achievements. The brand expanded into three core parts: fellowship, beauty, and philanthropy.

Frederick's is now offering new products, sponsoring events and providing safe educational facilities, with services that will encourage a fruitful and balanced life.

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LOGO MARK PRELIMINARY SKETCHES

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BRAND EXTENSIONS

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CON FUSED BR ILLIA NCE U N D E R S TA N D I N G T H E DYS L E X I C M I N D

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A piece derived from a personal need

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to understand my physical strengths

E S P E R I M E N TA L

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T Y POGR A PH Y Kathrin Blatter

and weaknesses.

FO R M U L A

The mission is to explore a topic in science or medicine and present the information in an interactive editorial for tablets. Keeping in mind that these subjects are commonly shown in a monotonous manner. My challenge was to use experimental typography in away that presents our findings in an appealing and understandable form.

C U LT I VAT I O N

Dyslexia isn't something a person can physically see, which makes it difficult to self-diagnose and ultimately, understand. It is usually perceived by teachers and parents, inadvertently, as a form of laziness, careless and even associated with being dumb. As a naturally curious person, this the project gave me the opportunity to understand myself and take the time to see if I did have the symptoms of those categorized as a dyslexic.

Confused Brilliance is an interactive and education driven editorial designed to feel what it is like to be dyslexic. It informs on various phases of dyslexia, starting with how the brain works, symptoms and its effects on the young and old. The layouts are designed to make the reader feel anxious, a bit lost and confused as these are the emotional symptoms most dyslexic's deal with on a daily basis.

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PL AY FU LLY FIT A LO O K I N TO T H E F U T U R E O F E X E R G A M E S

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T Y PE SY TEMS David Hake

be entertained, and be physically active.

FO R M U L A

Video games, a topic picked at random and transformed into an informational book on the hypothetical future of exergames. The objective was to move forward towards our specific interest within the given genre. Visually our designs and layouts needed to carry out the voice of our case study.

C U LT I VAT I O N

The book given to me concentrated on the future of video games, specifically on graphics and technology. To become more familiar with the topic at hand, an extensive amount of research needed to be done. The mission was to find information that presented video games as a vital tool for life that went beyond entertainment and storytelling. As I sifted through articles, exergames caught my attention because it allowed the player to move beyond the screen and take the game to the great outdoors.

The future of exergames puts the reader on a journey that starts with a concise introduction to its origins and moves on to the effect future technological advancements will have on the gaming industry. Most importantly how games will enhance the quality of human life.

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COURSE

An idea developed by our growing

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PAC K AG E D E S I G N William Monroe

fat-free treats for kids.

FO R M U L A

A packaging challenge concentrated on a new or existing brand. The requirement was to design a branded, cohesive visual system that would package multi-size chocolate bars, spread, and powdered mixes. All design elements were chosen to meet the target audience's needs and desires.

C U LT I VAT I O N

While doing some market research, I learned that chocolate is consumed more often by adults than children. This puzzling discovery caused me to step out into the world and do some hands-on research. My visits to local food stores confirmed it to be true. In general, chocolate was being packaged to look elegant, indulgent and healthy. There were very little, if any, healthy chocolate bars designed for kids.

This discovery caused me to blend the elevated f lavors and ingredients chocolates made for adults into a chocolate bar for kids. Being aware of the health issues children are facing today, such as food allergies, intolerances, and obesity. Mindfull is centered on offering healthy, organic and safe products. Designed in an appealing way through the use of illustrative characters, interactive games and easy to understand labels.

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C R E AT U R E D E S I G N – F E L I X

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N EEDS FOR R ECR EATION A F R I E N D LY G U I D E TO F R E E P U B L I C FAC I L I T I E S

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Inspired by the need to find clean public bathrooms and water fountains while traveling locally or abroad.

sp

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N AT U R E OF I N T E R AT ION Anne Kitzmiller

FO R M U L A

The plan aimed to design a mobile application that used smartphone technology to its maximum potential. My topic of choice was an app that supports its users when they are in search of public bathrooms in recreational spaces. Designed for adults to find public facilities that can be useful to their immediate needs.

C U LT I VAT I O N

Seek is targeted to make an individual's life easier and feel more in control of taking care of their needs when it comes to being in unfamiliar locations. It is especially useful in a time where more socially driven spaces are popping up, and the government is making more of an effort to support families as well as communities. For example, parklets, family bathrooms, and dog parks.

We are living in an era where people travel for both work and pleasure that always exposes us to new areas. To escape our fast paced lives, we visit public spaces to destress and enjoy what our surroundings have to offer. Being certain of where to go and what it offers, makes us more confident about stepping out into the unknown. With this application, users will never feel out of place.

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Inspired to create an energetic

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PAC K AG E D E S I G N William Monroe

and agility of women golfers.

FO R M U L A

The golf ball industry focuses on performance, durability, and effectiveness. Package design for women golfers is made up of saturated magentas, outlined typography and bold graphics.

The challenge is to create a design that evolves the current look the golf industry is using to market to female golfers.

C U LT I VAT I O N

Female golfers in the U.S., which includes junior girls are holding steady. Some research, in fact, shows that the number of women golfers is increasing. These statistics encouraged designers and manufacturing companies to invest more in designing women’s apparel and golf accessories. The goal was to create a visual system that can be implemented in golf ball packaging for this growing market.

The visual design is inf luenced, by the game itself which includes formal fashion, the way the balls spin and sophistication of the golf course. Certain visual elements currently used in the market were kept in the redesign to make sure that the current customer can still identify the product. Through color and visual graphics, I differentiated the types of golf balls being packaged.

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SENSING SPACE C E L E B R AT I N G T H E D EC O N S T R U C T I V I S T M OV E M E N T

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A spark derived by multiple family

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E S P E R I M E N TA L

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T Y POGR A PH Y Katherin Blatter

FO R M U L A

The objective was to develop a series of posters used as marketing material to promote an exhibit that celebrates Deconstructivism. Celebrating recreational spaces that are majestic and overwhelm the senses was the overall theme of this exhibition. Handmade typography was used to represent these elaborate structures.

C U LT I VAT I O N

Design elements from the Deconstructivism Movement are added in the construction of the letterforms. To mimic the depth, texture and solid feel of these buildings I intentionally chose to work with foam, wood, and canvas. The construction of the letters is inf luenced by real public recreational spaces designed by Zaha Hadid, Frank Gehry, and Michael Holzer.

The challenge was to choose three types of public recreational buildings and have a word to represent each one of them. After much research and personal experience, the three words came down to Build, Learn and Unite. Museums were represented by Build because they build their viewers up in a way that inspires them to greatness. Learn is the best way to depict theaters (art centers) because of their focus on educating the public. Unite describes stadiums due to the celebration of athletic excellence.

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SEEKING R EDEMP TION T H E A R T O F C O P I N G I N T H E F I L M S O F S T E P H E N DA L D R Y

SEED

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Finding a means of surviving after

sp

the dissolution of a loved one through

I N T E G R AT E D

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C O M M U N I C AT I O N S Hunter Wimmer

some creative act.

FO R M U L A

The goal, to successfully create a theoretical film festival for award-winning director Stephen Daldry. The festival would feature his movies and include activities that tie back to him as an artist and the stories behind his films. It is also crucial to develop a visual system that represents a theme throughout his work in a variety of materials.

C U LT I VAT I O N

The Silence that Follows is a film festival in honor of Stephen Daldry, a director, and producer of several awards winning films and plays. His work has a common thread that deals with finding a means of survival after the dissolution of a loved one through some creative act. After viewing the movies and understanding their link, a visual system created with supportive original photography, a pastel color palette, and elegant typography.

These visuals were used to create a mood of melancholy to portray the sadness Daldry's main characters lived with throughout the films. A strong presence of literary creativity is pushed for ward through the activities held at the festival. Five out of the six films presented originally came from written books going back to the original thread of coping with depression through a means of creativity.

KE Y WORDS

C O LO R PA L E T T E

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S O U N DT R A C K F I L M F E S T I VA L G I F T B OX

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I N F O R M AT I O N A L S O U N D T R A C K B O O K S

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PRELIMINARY SKETCHES FO R DV D PAC K AG I N G

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THE CASE HOLDS SIX DVDS AND S M A L L I N F O R M AT I O N A L B O O K S

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MFA THESIS INTRODUCING

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EY ES W IDE OPEN A T H E S I S P R O J EC T FO C U S E D O N FO O D A L L E R G I E S

SEED

COURSE

A struggle to find safe food after

sp

a loved one is diagnosed with food

M FA T H E S I S I , I I , I I I

/17

Phill Hamlet and Bob Slote Dave Gotwald Wioleta Kamiska

allergies inspired this project.

FO R M U L A

Identifying food allergies as a problem was the start of the MFA thesis process. After much research, a target audience was chosen to help support and create a visual system that best spoke to them. A set of deliverables across multiple platforms was produced to assist in resolving the problem through a graphic design approach.

C U LT I VAT I O N

Deact is here to bring aid to 15 million Americans who suffer from food allergies. This number is quickly rising creating a need for education and awareness on how to properly prepare food for those with allergy related dietary needs.

There are slowly more and more restaurants creating allergy safe dishes, but there is still much that can be done to help this community. A lack of communication, knowledge, and understanding is causing many families to go through food-induced allergy attacks. To help fill that gap, Deact is creating an easier way for restaurants to communicate with their clients.

Plus, it is also offering educational materials to teach families how to prep, cook and store their meals safely to avoid cross-contact. Education, awareness, and communication are the primary tools Deact uses to lower the risk of food-induced anaphylaxis.

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TH A N K YOU G R AC I A S

237

to my fa mily Thank you for giving me the opportunity to educate myself and for risking it all so that I can work for a better future. Having you in my life is the best example I could ever have. You are why I pursued another degree in the arts and didn't give up when life got tough. I'm grateful for the support, both emotional and economical, and for the life lessons.

Most of all, I am thankful for having you in my life.

to my professors Thank you for the push, the harsh critiques, and reality checks. It was an honor being your student and having the opportunity to hear your stories and be able to learn from your experience. Without you, this work wouldn't have been possible. For that, I would like to thank: Hunter Wimmer, Phil Hamlett, Mary Scott, Bob Slote, Dave Gotwald, Anne Kitsmiller, David Hake, Kathrin Bladder and Sandra Sifo.

to my frien ds To all those amazing creative artists, friends and my partner; this journey would not have been the same without you. The support and the kindness you have shared over the past three years has been a major part of what got me through this degree. Thank you for the fantastic meals we shared, the reminders and for pushing each other to be the best that we could be.

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HELLO HOL A!

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telephon e

school

209-509-9589

Academy Of Art University Graduate School Of Graphic Design

em ail ERUIZ@msruizdesigns.com

instructor Mary Scott

w ebsite msruizdesigns.net

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