GROUP HEAD OF BRAND,COMMUNITY & MARKETING Fabindia Group of Companies
Calling out to all Change-makers, Co-Creators, Celebrators, Community builders! As we begin our journey into the festive season, 2020 hindsight has been revealing in many ways. In a country that employs millions of handcraft workers, we’ve forgotten the narrative, that ideology which was the backbone and the fabric of fashion. The role of storytelling is going to be vital to help us understand where we are and how we continue connecting the dots and yet evolving. We are not striving for a new normal.. we are striving for transformation beyond the normal status quo. And now more than ever there is a real desire from the community to learn about what we wear, use or consume. To hear the stories of the invisible voices of our artisans, farmers, and even our team and community members helps us stay connected to you. Community creates Culture, Culture creates Action. 60 years and counting.. Fabindia is truly blessed to have an incredible community and traditions of Indian craft and culture that have been passed on from generation to generation. As we strive to serve and celebrate with our Gen X, Millennials, Gen Z community, we are forever grateful for your support. Let’s root for each other and watch each other grow together to transform this economy collectively.
Un-edited
FEELING CONFIDENT AND BLUE - TIFUL
Be BRIGHT Be HAPPY Be YOU
FABRIC OF
OUR LIVES
a little
“The future belongs to the few of us who are still willing to get our hands dirty�