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the fabric shop network...the resource for independent fabric and quilt retailers
FabShop News February 2021
Watercolor Beauty inthebeginningfabrics.com
Issue 140 – February 2021
.....
What’s Inside . . . . . 20 SELLING SEWING MACHINES 'Ninja' Selling: Subtle Skills, Big Results
Yes, getting shoppers to sit down to show them a new machine can be a challenge. Amy Baughman says that’s where “ninja” selling techniques come into play.
24 Brighter Days
Lift your mood and say “Welcome” to spring with this wide assortment of brights—in fabric collections and quilt designs, and even a few gift items.
30 RUBBER BAND Resetting My Compass to Sustain My Business
In the last year, Sandy Pirdy felt as if she was headed “south,” until she found new ways to do old things—a new path to her “true north.”
32 PROFITABLE PROMOTIONS Virtual Quilt Retreats Stitch Happens Quilt Pattern, pg. 25 ON OUR COVER
Watercolor Beauty
Introducing a lovely collection of 26 watercolor florals by In the Beginning Fabrics, plus the book Charming Floral Quilts and a separate quilt pattern.
4 Members' Favorite Benefits
Are you using your FabShop Network membership to the fullest? Review the many benefits, see if you’re missing anything, and start taking advantage today.
6 Promotional Calendar Ideas
Use these calendars as a springboard for planning themed events and classes in your shop.
10 DESIGNER SPOTLIGHT Valori Wells, Valori Wells Design & the Stitchin’ Post
After 20 years of walks down various creative paths, Valori Wells is back in her Oregon hometown, a shopowner and designer of a new collection for FreeSpirit Fabrics.
14 THE NECESSARY EVIL OF MRS. HANSON Where Have All the ‘Divas’ Gone?
Missing those showy anchor prints due to pandemic-caused low stock levels? Karen Hanson shares merchandising ideas to keep customers from noticing a shortage.
18 ON DISPLAY Confidence + Cleanliness = Control
Julie and Kathy outline the three C’s of making your shop a clean, inviting, positive place—especially during a pandemic. 2
February 2021 ︱ fabshopnews.com
Take inspiration from three FabShop members who are transforming their in-person retreats to online events—and finding new customers and profits along the way.
36 THE FINE PRINT Your Business and the COVID-19 Vaccine
Can an employer require a COVID-19 vaccination as a condition of employment? Yes. And no. Or maybe. Brian Powers explains.
40 BE THE EXPERT 5 Must-Have Sewing Tools for the New Quilter
While mask making has become a chore for many, the process of sewing and creating is still exciting, and that means supplies. Karen Montgomery suggests her top five tools.
42 SOCIAL CONNECTION Jump on This Trend: Short-Form Video Continues to Dominate Social
Social media has turned to “short form” video content, often less than 30 seconds. Cheryl Sleboda tells you where to start sharing your own.
44 TECH TALK Apps to Consider in 2021
The new year means it’s time to try new tools for enhancing productivity. Cheryl Sleboda outlines five apps to free you to work on bigger-picture projects and more.
46 WEBCENTS Get Your Website Ready for Google Changes
Google algorithm changes coming in 2021 will have a big impact, so now is the time to fine-tune your website to comply with the changes.
48 Industry Stats from 2019
How do your 2020 financial results compare with 2019 statistics? This comprehensive compilation makes it easy to see your results in relation to the industry as a whole.
Issue 139 – December 2020
What's Inside ON OUR COVER
Farm Girls Unite
The newest collection from Poppie Cotton features a panel print of Rosie the Riveter, the iconic WWII heroine, along with a delightful variety of prints that recall the pleasantries of country life.
36 PROFITABLE PROMOTIONS
Are you using your Fabric Shop Network membership to the fullest? Review the many benefits and see if you’re missing anything.
Take inspiration from three FabShop members who have gotten creative to drive store sales and new customer engagement.
6 Promotional Calendar Ideas
40 RUBBER BAND
10 RETAIL RESILIENCE
Sandy Pirdy reviews lessons learned from favorite books and how they continue to serve her well during these pandemic times.
Being knocked around in the “waves” is scary at times, but also exhilarating, says Susan Ziegler. It’s how she sees her career and the quilting industry now.
16 DESIGNER SPOTLIGHT
Barbara Cherniwchan, Coach House Designs Her journey into pattern and fabric design has taken Barbara Cherniwchan to creative places, and now to Clothworks, where her new collection will debut in February.
20 ON DISPLAY
Inspiration, Not Frustration: Is Yours a ‘Yes’ Store?
To endure through these trying times, Julie and Kathy are striving to ensure customers have a “yes” experience whenever they visit. Take heed.
24 THE NECESSARY EVIL OF MRS. HANSON 6 Steps to Staffing Your Store
Karen Hanson shares her hard-earned wisdom about hiring, firing, and retaining employees.
26 Christmas 2021
’Tis the season for previewing next year’s holiday fabric collections, quilt patterns, and gift items.
33 REORDER RELIABILITY
2
What can you do to be more competitive in the $300 to $500 range? Give customers something no one else offers. Amy Baughman explains.
3 Proven Promotions for New Customer Sales and Engagement
After a Series of Ups and Downs, Susan Ziegler Emerges Again with Big Ideas
(732) 651-4115 elizabethsstudio.com
Selling Entry-Level Machines: Set Yourself Apart with Bundling
4 Members' Favorite Benefits
Use these calendars as a springboard for planning themed events and classes in your shop.
ELIZABETH'S STUDIO Winter Song Panel
34 SELLING SEWING MACHINES
Holiday Charms
Robert Kaufman offers an assortment of perennially charming, festive prints for decking the halls next holiday season and beyond.
December 2020 ︱ fabshopnews.com
The Wave of Unreality Becomes the New Reality
42 SOCIAL CONNECTION
Digital Disaster Planning: Don’t Risk Losing Your Digital Assets
Just as you have a plan for when the power goes out in the store, you must also have a disaster plan for when technology fails. Cheryl Sleboda tells you how.
44 THE FINE PRINT
Facebook Live: The Fine Print That Shops Should Know and Consider Brian Powers addresses a host of privacy issues, permissions and consents, and copyright and trademark considerations to understand before going “Live” on Facebook.
47 TECH TALK
What Do Those Terms Mean?
Ivete Tecedor defines the tech terms that you come across often in our industry, thus presenting a baseline vocabulary to communicate in.
50 BE THE EXPERT
Build Your Customer Base with Good, Solid Information
Mask making may have attracted new customers to your shop, and now Karen Montgomery advises how to keep them coming back for more.
52 Sometimes a Great Notion
Sue O’Very-Pruitt introduces new products to improve the cutting of fine points, measuring for garment fitting, and hooping fabric for machine embroidery.
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Issue 138 – October 2020
32 Fashion Forward
Garment sewing is making a stylish comeback—as evidenced by this compilation of fashion fabrics and patterns for wardrobe inspiration. Art Gallery Fabrics 365 Fifth Avenue by Bari J (888) 420-5399 artgalleryfabrics.com
31 Jingle & Mingle, FabShop’s [Virtual] Christmas Party!
Make plans now for this exclusive holiday event—and connect with other shopowners and premier sponsors wherever you are!
40 BE THE EXPERT
Little Things That Can Make a Big Difference
Karen Montgomery advises to educate customers about the finer points of basic sewing notions and they’ll be sure to sew more—and hopefully buy more.
41 ON OUR COVER
Introducing Northcott’s New Dawn
Designers Melanie Samra and Deborah Edwards take you on a tour of the Serengeti, with elephants resting at the watering hole, birds in flight, and exotic acacia trees.
44 RUBBER BAND
Demo Idea
Free How-To Boucherouite Blush Box Tutorial by Rashida Coleman-Hale on the Art Gallery blog. bit.ly/3okrG31
Lessons Learned – Chapters Written
Sandy Pirdy shares discoveries that she says wouldn’t have happened if she’d been “plugging along” the familiar highway of pre-COVID days.
What’s Inside 4 Inspiration
As we travel and visit shops, we are inspired by samples, displays, merchandising, product placement, fixtures and more. Share with us what inspires you.
6 Promotional Calendar Ideas
Use these calendars as a springboard for planning themed events and classes in your shop.
10 RETAIL RESILIENCE
Helping Customers Follow Their Passion
When she first built it, they didn’t come. Then Deb Luttrell of Stitchin’ Heaven turned her small-town Texas shop into a destination—and an online destination as well.
16 THE NECESSARY EVIL OF MRS. HANSON
Call the Roll-E? Fabric Reps in Our Future
After unexpectedly receiving RJR’s Roll-E, Karen Hanson seeks answers on whether fabric reps are being replaced by a traveling bag.
22 ON DISPLAY
Enjoying the Ride on the Moving Walkway
Since no one knows when the pandemic will be over, Julie and Kathy provide uplift and inspiration to help customers enjoy the ride along the way.
26 SELLING SEWING MACHINES
Ready, Set, Sell: Always Be Demo-Ready
Amy Baughman shares four simple steps to make sure you are ready to demonstrate and sell a machine in an instant. 2
46 THE FINE PRINT
Best Practices for Retailing Through the Pandemic Brian Powers addresses the major issues to be faced in the pandemic—and how to deal with them in your shop.
50 TECH TALK
Handling Sales from Facebook Live Videos
In this first installment of her new technology column, shopowner Ivete Tecedor lays out the best ways to streamline the Facebook Live sales process.
52 SOCIAL CONNECTION
Website Layout: Arranging for Optimum Flow
Make sure your website is set up for the best flow to convert those browsers to buyers. Cheryl Sleboda explains.
54 DATA DRIVEN
Get More Out of Your POS Data
Use your point-of-sale system to help you focus your retail strategies and increase your e-commerce capabilities.
58 INDUSTRY INSIGHT
Sewing Industry Perspective During COVID-19
How is the industry faring during the pandemic? See how these survey results compare with your experience.
60 Sometimes a Great Notion
Sue O’Very-Pruitt introduces new products to simplify the making of pleats, curvy quilts and panels, and large-size half-square triangles.
October 2020 ︱ fabshopnews.com
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Issue 137 – August 2020
What’s Inside
Baby
BOOM 22 Baby Boom
Adorable baby projects to sew and quilt—sure to bring a smile to your customers' faces while they shop and create. Bib Pattern: The Bandit Bib, by Rachel Rossi Design, rachelrossi.design
4 Inspiration
As we travel and visit shops, we are inspired by samples, displays, merchandising, product placement, fixtures and more. Share with us what inspires you.
6 Promotional Calendar Ideas
Let’s Keep Calm and Carry On
How do you stay the course and survive the financial and emotional toll of today’s stay-home culture and other upheavals? Brian Powers has some advice.
Use these calendars as a springboard for planning themed events and classes in your shop.
34 PROFITABLE PROMOTIONS
10 RETAIL RESILIENCE
’Tis the season to prepare for this Christmas promotion that keeps customers buying throughout December.
Lisa Alfonzetti of Pins and Needles
In this new series, Daryl Brower shares stories of shopowners who are finding a way to soldier through challenges—and find success.
15 ON OUR COVER
QTique by QT Fabrics
Introducing a unique fabric that combines the artisan look and weave of traditional batiks with the softer, silkier finish of printed cottons.
16 SELLING SEWING MACHINES
Hold On to Today’s ‘Entry Level’ Sewers
In this new column, Amy Baughman offers ideas for inspiring today’s pandemic-motivated mask-makers to expand their new, or renewed, interest in sewing.
20 ON DISPLAY
Every Inch Counts: Make the Most of Bolt Ends
Start Planning for Stuff My Stocking
37 REORDER RELIABILITY
Shadow Play by Maywood Studio
Subtle texture and delicate shading distinguish this premium 100% cotton flannel.
38 BE THE EXPERT
Playing the Long Game
Gaining new shoppers outside your local area via online avenues? Karen Montgomery advises how to hold on to them well past the pandemic.
40 SOCIAL CONNECTION
Virtual Events: What You Need to Know
to Make Them Great
Cheryl Sleboda advises how to keep customers informed about new techniques and products through your shop— and keep event revenue coming in.
Julie and Kathy take a break from COVID concerns and share a clever tip on turning bolt ends into attractive, proven money-makers.
42 Seven Facebook Live Tips
30 THE NECESSARY EVIL OF MRS. HANSON
44 Sometimes a Great Notion
Is It Time for Reinvention?
The disruption of a pandemic may be a good time to rethink your business. Karen Hanson explains how to do so using a business plan template as a guide. 2
32 THE FINE PRINT
Heighten interaction with your customers by upping your Facebook Live strategy. Introducing new products for professional-looking quilting, proficient pressing, and practical pinning.
August 2020 ︱ fabshopnews.com
FabShop News ︱ Back Issues 9
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FabShop News June 2020
A Division of EE Schenck Company
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Issue 136 – June 2020 ON OUR COVER
Story Time for Kimʼs Cause by Maywood Studio See pg. 13 Quilt: Return to Simpler Times by Jerry Stube Designs
22 Rustic Textures
These soft, supple abstracts and toned-down hues lend a touch of countryside comfort and charm to a wide range of projects.
What’s Inside 4 Shopowner Resources
Mark your calendar for these specially planned days ahead. Check out the resources available to you and your shop to take part and reap the benefits!
6 Promotional Calendar Ideas
28 PROFITABLE PROMOTIONS
Plan Promotions for When Your Doors Reopen
Donelle McAdams shares a wealth of ideas for events and products to promote when you’re ready to welcome customers back to their “haven”—your shop.
Use these calendars as a springboard for planning themed events and classes in your shop.
32 SOCIAL CONNECTION
10 THE RUBBER BAND
Reopening your store does not mean cutting back on online activity. Cheryl Sleboda advises to keep those new channels open as part of your regular business flow.
The Great Disrupter of 2020
Sandy Pirdy takes a look at the havoc wreaked on retail by the pandemic, her own response to the challenges, and the opportunities that are presenting themselves.
14 ON DISPLAY
Lessons Learned on ‘Lockdown’
When the shutdown hit, Julie and Kathy ramped up their website along with readying their shop for reopening. In the process they reaffirmed their preference for in-person retail.
18 THE NECESSARY EVIL OF MRS. HANSON From Mandatory Shutdown to a Measured Reopening
Karen Hanson recounts retailing during the shutdown and how her experience and observations are factoring in to her shop’s “new normal” now that it’s reopened.
20 BE THE EXPERT
Unmasking the Facts About Thread Count “Quilter’s cotton” and thread counts have been all over the news for mask-making. Karen Montgomery makes sense of what the dimensions mean for your customers.
27 REORDER RELIABILITY
Terrain by Windham Fabrics
With 12 new saturated hues (for a total of 32 textured prints), Terrain is anything but basic. 2
Even After You Reopen, Keep the Online Momentum
34 Increase Revenue with a Mobile-Friendly Website Mobile optimization is paramount to growing your revenue, so FabShop presents the latest statistics to help you plan your mobile marketing strategy.
36 THE FINE PRINT
After Your Business Is Destroyed by Fire
Brian Powers reexamines his own past advice in the aftermath of a catastrophic blaze that led to a total loss of his business and home.
39 INDUSTRY INSIGHT
Today’s Quilting Trends
Mark Hyland shares survey results that provide a comprehensive look at today’s quilters and their shopping habits.
42 Advertiser Index 43 Sometimes a Great Notion
Introducing new products for piecing Dresden Plates, holding layers tight with heavy-duty magnets, and lining up stitching lines with lasers.
44 More Market Debut
Here’s a look at notions and gift items that vendors had planned to introduce at Spring Quilt Market.
June 2020 ︱ fabshopnews.com
FabShop News ︱ Back Issues 11
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FabShop News April 2020
12
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Issue 135 – April 2020 ON OUR COVER
CoCo by Michael Miller Fabrics Shipping September 2020
Inside 4 Shopowner Resources
Mark your calendar for these specially planned days ahead and check out the resources available to you and your shop to take part and reap the benefits!
6 Promotional Calendar Ideas
Use these calendars as a springboard for planning themed events and classes in your shop.
10 Five Years of American ‘Farm to Fabric’
As the force behind a resurgence in textile manufacturing with U.S.-grown cotton, Clothworks’ American Made Brand celebrates “our American Farm to Fabric Movement.”
12 American Made
Supporting and celebrating all things local, we shine a spotlight on these American-made products for quilting and sewing inspiration.
Collection: Horizon by Grant Haffner for Windham Fabrics Quilt: Refract by Tamara Kate, 59" x 68", windhamfabrics.net
14 BE THE EXPERT
36 ON DISPLAY
Keep Communicating with Your Customer
Julie and Kathy take a cue from their RV-traveling customers: When you’re out of space, something has to go. They explain the strategy applied to their store inventory.
In a Crisis and After:
Now is the time to connect with your customer via video and build trust through product knowledge. Karen Montgomery leads the way.
18 THE RUBBER BAND
The Power of Conversation
Sandy Pirdy follows up on her last column, about billing bungles and how she moved from conflict to compromise. Lesson relearned: Communication is key.
22 Market Debut
Here’s a preview of what vendors had planned to introduce at Spring Quilt Market before it was canceled due to the coronavirus outbreak.
32 SOCIAL CONNECTION
The Case for E-Commerce: How to Stay Connected and Take Orders in a Crisis In the pandemic, stores have become creative in crafting ways to take orders online when they didn’t previously have that option in place. Cheryl Sleboda reviews several choices. 2
The RV Method of Inventory Control
40 THE NECESSARY EVIL OF MRS. HANSON You’ve Got Some Nerve:
The Everyday Risks in Retail Business
Karen Hanson explores how to assess and manage the three primary “everyday” risks in your business so you can avoid failure and generate success.
42 THE FINE PRINT
Changes Ahead in VISA Swipe Fees
As VISA changes the rates merchants pay to accept its cards, what will this mean for us and our customers? Brian Powers explains the changes and provides insight.
43 Advertiser Index 44 Sometimes a Great Notion
Introducing new products for facilitating garment sewing and alterations, turning fabric tubes and points right side out, and adding shine and dimension to a range of projects.
April 2020 ︱ fabshopnews.com
FabShop News ︱ Back Issues 13
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FabShop News February 2020
Keep It Simple
Make the Sale The Effect of
Increasing Inventory Turns Prevent Shoplifting In Your Shop
How is your
Cust Cu stoome r Expe perri e nce ce? ? Online
Privacy Policies
Rainbow of Jewels 1
14
February 2020 ︱ fabshopnews.com
Back Issues ︱ fabshopnews.com
by Jason Yenter Arriving Fall 2020
Issue 134 – February 2020 ON OUR COVER
Rainbow of Jewels by Jason Yenter, In the Beginning Fabrics. Shipping Fall 2020.
Inside 4 Shopowner Resources
Mark your calendar for these specially planned days ahead and check out the resources available to you and your shop to take part and reap the benefits!
6 Promotional Calendar Ideas
Use these calendars as a springboard for planning themed events and classes in your shop.
10 ON DISPLAY
Keep It Simple, Make the Sale
Julie Milam and Kathy Thompson are back with a column about the KISS principle as it applies to retailing: Make it so easy for customers that they can’t resist buying.
Another by Anita Ocean Waves Quilted Wall Hanging by Anita Bradshaw (903) 687-3562 anotherbyanita.com
24
Coastal St Styyle
It may be the dead of winter, but these fabric collections, patterns and books are sure to evoke the breeziness of the beach and a feeling of summer calm.
30 SOCIAL CONNECTION
Your Website and Online Privacy Policies
Privacy laws, including ones about children, have been in the news lately. Cheryl Sleboda breaks down those rules and how they apply to you and your website.
32 THE FINE PRINT
How to Prevent & Handle Shoplifting in Your Shop With shoplifting being the cause of 40% of shrinkage in retailing, Brian Powers provides general prevention tips and guidelines on handling these situations.
pg. 25
36 BE THE EXPERT
‘Rules’ or Just Traditions: Pressing Pieced Seams
Karen Montgomery continues her series on the “whys” behind various techniques, this time pressing seams to one side. Why? “Fiber migration.” Karen explains.
14 THE NECESSARY EVIL OF MRS. HANSON
7 Tips for Heightening the Customer Experience How’s your customer experience? Karen Hanson insists there’s always something that could use improvement. Examine the details with her, as a customer might.
20 THE RUBBER BAND
The Case of Blurred Vision
Sandy Pirdy takes a long, hard look at changes taking place in the creative arts industry and realizes that she, too, needs to change her ways of thinking to be in alignment.
22 Sometimes a Great Notion
Introducing new products for recycling old rotary blades, gripping materials more easily on tricky seams, and marking “the spot” for cutting or stitching.
2
38 HARSH REALITY
The Effect of Increasing Inventory Turns
The faster you are able to move inventory out the door— inventory turn—the higher the return on your inventory investment and the better your cash flow. Laurie explains.
40 DESIGNER SPOTLIGHT
Meet Ann Lauer of Grizzly Gulch Gallery
Inspired by the spectacular view from her home studio in Montana’s Grizzly Gulch area, Ann Lauer has designed scores of quilt patterns and fabrics for Benartex too.
42 Advertiser Index 44 Bookshelf Finds
Introducing books that will inspire your customers with exciting new projects while also enhancing their quilting and sewing skills.
February 2020 ︱ fabshopnews.com
FabShop News ︱ Back Issues 15
the fabric shop network...the resource for independent fabric and quilt retailers
FabShop News December 2019
Kick-Start Your
2020 Promotions
New Year’s Resolutions f or y ou ourr Website Constant & Strategic INNOVATION
Envision Ch a nge BUSINESS
Interruption Insurance
MARBLE METALLICS SHIPPING NOW!
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Issue 133 – December 2019
Inside 4 Exclusive Member Benefits
23 Seasonal Fabric Collections: 2020
It’s not too early to get into the spirit of Christmas future! Here’s a peek at seasonal collections in the works for 2020.
A promotional offer for FabShop members only: Cotton Couture solid coordinates for Michael Miller Marble Metallics.
30 Designer Spotlight
4 Promotional Calendar Ideas
Use these calendars as a springboard for planning themed events and classes in your shop.
The self-described “accidental fabric designer” finds success combining her artwork with her love for animals. Here’s a preview of her new collection, Warm Wishes.
8 The Necessary Evil of Mrs. Hanson
36 Be the Expert
Karen Hanson takes a cue from Team Tony Robbins and suggests ways you can innovate in your shop to stand out from the pack.
Karen Montgomery makes the case for understanding the differences between quilting “rules” and mere traditions, and then you can be more helpful to your customers.
Constant & Strategic Innovation
12 The Fine Print
Business Interruption Insurance
You know about insurance for property damage, but what about insuring for loss of business income as a result of property losses? Brian Powers explains.
16 Profitable Promotions
Kick-Start Your 2020 Promotions Now for a Profitable New Year
Don’t let lack of planning get you mired in the January doldrums. Build momentum right away and map out a master calendar for a year of promotions ahead.
18 Social Connection
Time for a Refresh: New Year’s Resolutions for Your Website
Your website is the only online real estate that you own, so resolve now to make it the best it can be. Cheryl Sleboda offers five goals for the new year.
Meet Hannah Dale of Wrendale Designs
'Rules' or Just Traditions?
40 Advertiser Index 40 FabShop Finds
Introducing new threads, patterns and notions to inspire and aid your customers—along with a new Pink Star Pricing program from Felicity Fabrics.
42 Market Inspiration
A gallery of displays that stood out at the recent Quilt Market in Houston. Use these as inspiration— or duplication—for your own in-store displays.
44 Kickoff Dinner Party Wrap-Up
FabShop says another thank you to its members and premier dinner sponsors.
20 The Rubber Band
On Our Cover
In facing a family medical challenge, Sandy Pirdy adopts a new mantra for 2020: “The differences will soon seem familiar.” See how she applies this to her business as well.
Swirling whirlpools, crystallized rocks, and brilliant minerals all come to mind with Michael Miller’s new Marble Metallics collection.
Envision Change
2
BeColourful Happiness 2.0 Project by Jacqueline de Jonge featuring Anthology Fabrics
Marble Metallics by Michael Miller Fabrics
December 2019 ︱ fabshopnews.com
FabShop News ︱ Back Issues 17
the fabric shop network...the resource for independent fabric and quilt retailers
FabShop News October 2019
The Value of MAP Policies ADA Compliance for Websites Grant Funding Consistency in Social Media Wins the Race
18
Back Issues ︱ fabshopnews.com
Issue 132 – October 2019 Island Batik, Jewel Box by Kathy Engle, Colourwerx Quilt: Mod Fish, 36"x48"
Inside 6 Exclusive Member Benefits
Time to start planning and promoting Local Quilt Shop Day, Jan. 25. Sign up today for your bonus Gold Rush event planner.
6 Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
pg. 33
20 Be the Expert
Making the Best of a Sticky Situation: Paper-Backed Fusible Web
Explore the latest in fusible webs, or your customers may be missing some excellent products and you may be missing sales. Karen Montgomery is your guide.
24 The Fine Print
A Beginner’s Guide to ADA Compliance for Websites
Start making your site ADA-accessible before you get targeted by plaintiffs, advises Brian Powers. He offers guidelines to help you do just that.
31 New & Now Fabric Collections See what's New and available Now!
10 Building a Sense of Community at Wooden Gate Quilts
After suffering a debilitating stroke, Debi Bucciarelli found her way back to health via her local quilt shop—and bought the business six years later! A new vision is underway.
14 The Necessary Evil of Mrs. Hanson The Value of MAP Policies
Karen Hansen explains how minimum advertised pricing among fabric suppliers would be a win-win for retailers and is critical to sustainability.
19 On Our Cover HoopSisters: Classroom Programs That Sell, since 2008. Providing sewing shops an advantage over online competitors, HoopSisters helps you attract foot traffic and a captive audience for demonstrating embroidery machines. 2
pg. 32
October 2019 ︱ fabshopnews.com
FabShop News ︱ Back Issues 19
find out more...
FabShop Learn from a Leader Series Handbooks New
THE FINEforPRINT shopowners T INers PRown THE FINEfor shop owners by Brian Powers
A Publication of The
, Inc . Fabric Shop Network
Take advantage of Brian Power’s easy-to- understand advice.
• Decipher buy-sell agreements and commercial leases. • Choose accounting software and your P OS system. • Sort out equipment leasing options. • Understand credit card processing, f ees, and data security. • Follow the rules for coupons, gift cards/certificates & loyalty programs. • And much more!
fabshopstore.com
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Issue 132 – October 2019 Page 2
52 Profitable Promotions pg. 32
3 Promotions to Boost Sales
Be creative in promoting your store, staff, education, and products with these three ideas from Donelle McAdams.
54 Designer Spotlight Rose Ann Cook
The pattern and fabric designer has developed a pattern series that is fat quarter friendly and the patterns make two different quilts from one fat quarter bundle.
Inside 40 Social Connection
The More Things Change, the More You Should Stay the Course: Consistency in Social Media Wins the Race
Cheryl Sleboda makes the case for all but ignoring the ever-changing rules of social media and says to just keep posting. Here’s how.
48 Grant Funding for Your Business
The founder of Soak Wash Inc. shares her experience of applying for—and winning—a $100,000 smallbusiness grant.
Island Batik, Jewel Box by Kathy Engle, Colourwerx Quilt: Mod Blossom, 66"x86"
56 Advertiser Index 57 Market Education Sessions
Take a look at FabShop’s Schoolhouse sessions and Business Seminar coming up at Quilt Market in Houston. Enroll now at quilts.com.
57 FabShop Market Kickoff Dinner Party pg. 35
pg. 51
Time once again for this perennially popular pre-Market party!
We’re
Join us for a golden event!
58 Houston Shop Hop: Touring Local Shops Here’s a preview of local quilt shops in the greater Houston area, along with a brief listing of other fun things to do while you’re in town for Quilt Market. 4
October 2019 ︱ fabshopnews.com
FabShop News ︱ Back Issues 21
the fabric shop network...the resource for independent fabric and quilt retailers
FabShop News August 2019
The Law of Trust, Tula Style The Case Against a Full Class Roster Marketplace Sales Tax Collection Loyalty Program Survey Results
22
Back Issues ︱ fabshopnews.com
Issue 131 – August 2019
On Our Cover Lustre by Banyan Batiks for Northcott Fabrics joins the Banyan Batiks Essentials Line. (800) 223-6337 banyanbatiks.com
4 Exclusive Member Benefits
Give your shop a boost with the tools you’ll learn in Shopowner Boot Camp, starting Sept. 11. And host Local Quilt Shop Day 2020 on Saturday, Jan. 25. See details.
4 Promotional Calendar Ideas
Use these calendars as a springboard for planning themed events and classes in your shop.
Inside 8 The Challenges of Owning 2 Shops:
One Modern, One Traditional
Brenda Ratliff shares what she’s learned since taking on a second store, in a different “genre.” Hint: It’s more different, and challenging, than she expected.
12 The Rubber Band
The Law of Trust, Tula Style
Sandy Pirdy interviews Tula Pink about her inspiration and along the way gains insights into the designer’s successes—and a few tips for the future of our industry.
18 The Necessary Evil of Mrs. Hanson
The Case Against a Full Class Roster
Karen Hanson provides food for thought on the necessity and profitability of holding classes in your store and shares alternatives you might consider.
23 Designer Spotlight
Pearl Louise Krush, Pearl Louise Designs
“I have always loved creating,” says Krush, who’s taken that love in a number of directions over her career. Her latest inspiration? Vintage campers!
24 Denim Inspiration
Denim is not just for blue jeans, and here’s a gallery to prove it! America’s favorite fabric and denim-inspired prints are just right for sewing projects of all kinds.
30 Be the Expert Shear Details
Quilters love the rotary cutter, but Karen Montgomery revisits the various kinds of scissors and shears that may “cut a path” to new sales in your shop. 2
23
32 Profitable Promotions
Using Your Checkout Area for Add-on Sales
Keep the creative inspiration going at your checkout area and show customers “one more thing” before they complete their purchase. Donelle McAdams explains how.
34 The Fine Print
Can You Charge a Fee for Credit Card Transactions? Brian Powers discusses credit card surcharges and other fees you might charge to recoup merchant fees. But even if they’re allowed in your state, should you charge them?
36 Social Connection
The 2 E’s of Social Media Content
Cheryl Sleboda spells out the two types of content for posting on social media and how to make each one work for your business.
38 Marketplace Sales Tax Collection
Are you selling via marketplace facilitators, such as Etsy, or eBay, or to customers in other states? If so, learn about the new and different tax obligations you may face.
40 Customer Loyalty Program Survey Results
See how your fellow shopowners responded to a survey about customer loyalty programs. How do they compare with your own experience? Is it time for change?
42 Advertiser Index 42 Market Kickoff Dinner Party
Time once again for this perennially popular pre-Market party! Book the hotel now to take advantage of FabShop’s block of rooms for members.
44 FabShop Finds
Introducing new fabrics, patterns and notions to inspire your customers’ creativity and enhance the sewing process.
August 2019 ︱ fabshopnews.com
FabShop News ︱ Back Issues 23
the fabric shop network...the resource for independent fabric and quilt retailers
FabShop News June 2019
Preventing Retail Fraud 6 Product Demos That Sell! Should You Sell Sewing Machines? Use Product Videos to Educate Your Employees
24
Back Issues ︱ fabshopnews.com
Tonga Passport
Issue 130 – June 2019
23
Designer Spotlight
Naomi Ito for Nani Iro
While designing textiles for Kokka Fabrics under the Nani Iro label, Japanese watercolor artist Naomi Ito has published a book of garment patterns to sew in her painterly prints.
26
Be the Expert
Use Product Videos to Educate Your Employees
Karen Montgomery advocates for product videos to impart the product knowledge that is essential for your staff to be effective salespeople.
29
Why We Buy: The Psychology of Color
30
The Necessary Evil of Mrs. Hanson
Are you taking full advantage of the fact that 85% of people base their buying decisions on color? Encourage sales by optimizing the power of color.
Should You Sell Sewing Machines?
After selling machines in her shop for three years, Karen Hanson shares all she didn’t know when she started and what she’s learned along the way.
34
The Fine Print
Preventing Retail Fraud
Inside pg. 23
pg. 44
On Our Cover Tonga Passport by Timeless Treasures. Inspired by cities around the world, this 25-piece collection of batiks features bold, vibrant colors and sophisticated neutrals.
4
Exclusive Member Benefit
Host I Love Fabric Days 2019 in your shop Aug. 15-17. Free registration for FabShop members.
4
Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
8
Brian Powers addresses common frauds that retail employees and customers engage in and offers commonsense tips for avoiding becoming a victim.
36
A Vote Against Customer Loyalty Programs
38
Social Connection
A generous loyalty program is effectively a way of selling on price, says Jim Brown, and he argues that it’s something small businesses should avoid.
Real Social Media Engagement: Play the algorithm game to win!
Cheryl Sleboda spells out what works to engage your customers on social media—and what doesn’t work with the current algorithm. Hint: Strive for “organic reach.”
40
The Rubber Band
The Law of Nature
The owner of Sew Fun and cartoonist of By the Yard talks with Sandy Pirdy about what and who inspires and influences her and shares some thoughts about our industry.
42
Advertiser Index
43
FabShop Quilt Market Dinner Wrap-up
44
Bookshelf Finds
2019 Independent Business Survey Results
How do your thoughts about the current state of independent businesses compare with the latest survey findings from the Institute for Local Self-Reliance?
14
Harsh Reality
Increase Your Average Sale
The fastest, most efficient way to grow your business is to increase the dollar amount of each transaction.
18
Profitable Promotions
6 Product Demos That Sell!
Donelle McAdams talks boosting sales through “edutainment” and outlines the who, what, where and how for succeeding with product demos. 2
A look back at the fun and festivities at the Spring Market FabShop Member Dinner Party. Introducing new books that will inspire your customers with exciting new projects while also enhancing their quilting and sewing skills.
June 2019 ︱ fabshopnews.com
FabShop News ︱ Back Issues 25
the fabric shop network...the resource for independent fabric and quilt retailers
FabShop News April 2019
Matching Employee Type to the Job How to Lower Inbound Freight Costs Online Sales Tax Update 10 Top-Selling Patterns SHIPPING JUNE 2019
26
Back Issues ︱ fabshopnews.com
Issue 129 – April 2019 FreeSpirit Fabrics
Vibrant Blooms by Shannon Newlin 14 SKUs Shipping July 2019
(866) 907-3305 freespiritfabrics.com
Inside On Our Cover Michael Miller Fabrics introduces Abloom, by Tamara Kate.
6
Exclusive Member Benefit
Host Sew Days 2019 in your shop and be a part of the worldwide program to encourage sewing. Registration is free to FabShop members.
6 Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop. 10
The Signature Quilt: Turning Over a New Leaf
Find out how the “signature quilt” is chosen for Spring Quilt Market and learn about the designer being honored: Karen Eckmeier of The Quilted Lizard.
14
pg. 64
28
Are You a Great Manager?
30
10 Top-Selling Patterns
Management success comes from being a “self-determined” manager, says HR pro David Deacon, and he outlines actions you can take to reach that goal. How do pattern sales in your shop compare with these top sellers from across the U.S.?
33 Kilts and Quilts: Banyan Batiks Goes to Scotland
Teaming up with Patience Griffin of the popular Kilts and Quilts book series, Banyan Batiks introduces a fabric collection to bring the author’s quilt patterns to life.
Let's Talk Split and Seamed Bolts
An industry supplier explains how fabric production sometimes calls for seamed or split bolts. Hint: It comes down to controlling costs.
16 Lower Inbound Freight Costs for a Lower Cost of Goods Sold
Every dollar you spend on shipping raises cost of goods sold, so if you can lower this expense, you increase your profit margin. Here are two ways to do just that.
20
Be the Expert
Educate Your Customers & Take Your Business Back
Your best defense against the competition, says Karen Montgomery, is education, so she advises on how to be the source for projects, products and the help customers need.
24
The Necessary Evil of Mrs. Hanson
Matching Employee Type to the Job
Karen Hanson spells out four combinations of four employee traits and how each of the four pairings can be a help or a hindrance in your shop. 2
pg. 33
Gandiegow Rosette Quilt by Patience Griffin & Sue Carter 42"x42"
34
New & Now Fabric Collections
46
The Rubber Band
See whatʼs New and available Now!
Cultivating Community for Growth and Change
Surrounding ourselves with others who want to explore, expand and achieve can inspire us toward personal and professional betterment. Sandy Pirdy explains.
April 2019 ︱ fabshopnews.com
FabShop News ︱ Back Issues 27
find out more...
FabShop Learn from a Leader Series Handbooks
Merchandising Matters Jennifer Albaugh shoots straight from the hip and t alks about the when, where, why, and “WOW!” of effective merchandising.
• • • • • • •
Creating a unique identity Basic merchandising principles Elements of dynamic displays Catching the impulse buy Making the most of your samples Merchandising before markdowns Plus more...
fabshopstore.com
28
Back Issues ︱ fabshopnews.com
Issue 129 – April 2019 Page 2
50
Profitable Promotions
Using Gift Certificates to Increase Profits in Your Shop Donelle McAdams suggests three ideas for putting promotional gift certificates to work to increase traffic—and sales.
54
Gift Certificate Survey Results
Results are in from our recent survey on gift card/certificate sales and redemption. How does your shop compare with these respondents?
Inside 56
pg. 34
The Fine Print
Concerning Coupons, Gift Cards/Certificates, Promotional Gift Cards/Certificates, and Loyalty Programs
Brian Powers addresses the most frequent legal and accounting issues surrounding the use of these marketing and promotional tools in your shop.
58
Social Connection
20 Minutes a Day: Social Media Content That Works What will reach your social media audience faster than anything else is consistent content, says Cheryl Sleboda. She offers three steps to make it happen.
pg. 39
60
Online Sales Tax Update
62
FabShop Market Dinner / Schoolhouse Sessions
62 64
Advertiser Index
States continue to establish or update their remote seller sales tax requirements, but here are some resources to help you sort out the information you need. Once again FabShop will have a big presence at Spring Market. Make plans to attend the pre-Market member dinner and these Schoolhouse sessions.
Timeless Treasures Fabrics
Tonga Soleil
by Daniela Stout 23 SKUs Shipping July 2019
FabShop Finds
Take a look at these innovative products to inspire your customers’ creativity, expand your customer base, and keep your register ringing.
(800) 466-0666 ttfabrics.com
Runner: Summerʼs End, 15½ˮx60½ˮ by Diane McGregor, Castilleja Cotton 4
pg. 64
April 2019 ︱ fabshopnews.com
FabShop News ︱ Back Issues 29
the fabric shop network...the resource for independent fabric and quilt retailers
FabShop News February 2019
The Dumbest Things I Did... Starting a New Club: Sweet Charity Rules on Recurring Credit Card Charges Beginner Video Marketing Strategies
30
Back Issues ︱ fabshopnews.com
Stonehenge Solstice
By Linda Ludovico & Deborah Edwards
Issue 128 – February 2019
pg. 44
27
Riding the Marketing Wave
28
Christmas 2019
Capitalize on the buzz generated by Pantone’s color of the year for 2019 by integrating it into your marketing efforts. Get a jump on holiday fabric buying with these seasonal collections available now and in the next few months.
30 Kimberbell ‘Conversation’ Continues with Maywood Studio
Maywood Studio is introducing two new collections by Kimberbell Designs that “have a lot to say,” thanks to Kim Christopherson’s clever sayings and charming illustrations.
32
The Fine Print
Rules on Recurring Credit Card Charges
Brian Powers spells out guidelines for minimizing the possibility of security breaches when you have customer credit cards on file for recurring transactions. On Our Cover Northcott celebrates Stonehenge’s 10th anniversary with Solstice, a distinctive collection in resplendent hues of teal and gold, by Deborah Edwards and Linda Ludovico. Quilt on the cover: Solstice by Tamarinis, 55" x 83”
Inside 4
Exclusive Member Benefit
Cotton Couture from Michael Miller Fabrics. Check out this exclusive offer for FabShop members: a special one-time price on 214 Cotton Couture SKUs.
4
Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
8
Physical and Digital Shopping Converge
Shoppers of all ages are embracing new ways of interacting with retailers. Here is a look at their expectations for how they browse, buy and engage with retailers.
12
The 10 Dumbest Things I Did - Part 2
18
The Necessary Evil of Mrs. Hanson
Continuing from the last issue of FabShop News, Pepper Cory shares more of her hard-earned, practical advice first presented at Fall Quilt Market.
34
Profitable Promotions
What Are You Missing? How About More Beginners?
Attracting more beginners will help you build your customer base, and Donelle McAdams advises how to get them started and growing in their quilting skills.
36
The Rubber Band
Finding Her ‘Why’: An Interview with Designer Susan Rooney
Sandy Pirdy integrates lessons she’s presented in past columns as she interviews industry professionals, beginning with fabric and pattern designer Susan Rooney.
38
Social Connection
How to Capitalize on Online Challenges
Join the social media conversation around an online challenge and your shop can gain positive attention for being trendy and relevant. Cheryl Sleboda explains.
40
Beginning Video Marketing Strategies
42 44
Advertiser Index
Looking to connect with your customers in a more engaging way? Then it’s time to start putting video marketing to use. Here’s how.
FabShop Finds
Take a look at these innovative products to inspire your customers’ creativity, expand your customer base, and keep your register ringing.
Give a Little, Get a Lot
Imagine a way to get your customers to use up their fabric stash so they’ll buy more—guilt-free! Karen Hanson devised a charity club that’s easy for them, and for you.
23
For Immediate Delivery Now
Introducing new fabric collections ready for shipping to your shop right now.
2
February 2019 ︱ fabshopnews.com
pg. 27
FabShop News ︱ Back Issues 31
the fabric shop network...the resource for independent fabric and quilt retailers
FabShop News December 2018
Inventory Shrinkage Host a Sewing Derby The Dumbest Things I Did... Choosing Accounting Software
32
Back Issues ︱ fabshopnews.com
SHIPPING 2019
Issue 127 – December 2018
On Our Cover
Strata Collection, Michael Miller Fabrics
Introducing on-trend colorations of rich jewel tones and earth tones in marbleized swirls, ink blots, painterly stripes, and woven textures. The result? Bold and graphic artistry.
Inside
26
Christmas 2019
28
The Fine Print
Yes, it’s a year away, but it’s not too early to start planning fabric buys for next year’s holiday season.
Choosing Accounting Software
Brian Powers proposes features to look for and offers questions to ask in evaluating the right software program to use in your shop.
30
The Rubber Band
The Law of Contribution
Year end, says Sandy Pirdy, is a time to evaluate where you have been and where you will be going, and make sure you are making a difference in someone’s life.
32
Social Connection
Managing the Line Between Personal and Business Accounts on Facebook
Cheryl Sleboda recommends thinking of all of your online profiles as part of your business, while also advising how to maintain some privacy on the personal side.
34
The Necessary Evil of Mrs. Hanson
Meet Mrs. Hanson
Karen Hanson details how her “alter ego” serves as a rule enforcer and professional voice of reason when customers balk at a given policy.
38
A Bargello Adventure
Register your shop for Worldwide Quilting Day and Sew Days.
Over 30 years in the quilting world, Karin Hellaby has worn many hats. Now she’s big on Bargello with her newest selfpublished book, Jelly Roll Bargello Quilts.
4
40
Marcus Fabrics Continues to Make Its Mark
42 42
Advertiser Index
44
2018 Fall Market Faves
pg. 44
4
Upcoming Shop Local Events
Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
8
Harsh Reality
Inventory Shrinkage
Laurie Harsh explains five sources of “shrinkage” and how to reduce these losses for greater profitability.
12
Become a Savvy Buyer
Market Mashups
Attending Fall Quilt Market with a different mindset, Karen Montgomery found a variety of new “mashups”—unexpected collaborations—and came away recharged and renewed.
16
The 117-year-old family-owned company keeps up with the times and is introducing a new club program by Pam Buda of Heartspun Quilts: Circa 1880 Club.
Kickoff Dinner Party Wrap-Up
FabShop says another thank you to its members and premier dinner sponsors. Take a look at these visual highlights from the recent Quilt Market in Houston and you're likely to find a display idea or two you'll want to adapt for your shop.
The 10 Dumbest Things I Did
If you missed Pepper Cory’s lecture on this subject at Fall Quilt Market, here’s your opportunity to digest her hard-earned, practical advice to apply in your shop.
20
Host a Sewing Derby
23
For Immediate Delivery Now
Jeannette Kitlan shares her off-the-shelf, kid-tested program to get kids into the shop to play with precuts, test-drive a sewing machine, and start learning to sew. Here’s a look at new fabric collections ready for shipping to your shop right now.
pg. 27
2
pg. 44
December 2018 ︱ fabshopnews.com
FabShop News ︱ Back Issues 33
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News October 2018
increase your
Gross Profit
Consignment Orders
The Law of Respect Social Media + Personal Story = Branding
Count the ways you make money
I Dream of Poppy by Chong-a Hwang
34
Back Issues ︱ fabshopnews.com
Issue 126 – October 2018
24
The Rubber Band
The Law of Respect
What does respect look like to you? Sandy Pirdy offers several ways to think about this question and cultivate respect among your staff and others. pg. 39
29
New & Now Fabric Collections
38
Social Connection
See what's New and available Now!
Social Media + Personal Story = Branding
Inside 4
Register for Local Quilt Shop Day!
Host an in-store scavenger hunt on Local Quilt Shop Day, Saturday, Jan. 26, 2019. Free registration to FabShop members. Join the fun!
4
Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
8
Harsh Reality
Increase Your Gross Profit
Managing gross profit is an important key to improving net profit. Laurie Harsh outlines four steps you can take to boost the total dollars of gross profit.
12
The Necessary Evil of Mrs. Hanson
How Do You Make Money? Let’s Count the Ways
Karen Hanson explains how to identify your shop’s income streams, evaluate each category for profitability, and decide whether to add a new revenue model.
16
Become a Savvy Buyer
Consignment Orders
Creating a consignment relationship with your favorite distributor can ease the stress of ordering product for a special event. Karen Montgomery provides guidelines.
20
39
On Our Cover
I Dream of Poppy, from Timeless Treasures
Introducing Chong-a Hwang’s 36” panel collection, featuring a field of vibrant poppies. Imagine panel quilts, attic window designs, and stunning tote bags.
42
The Fine Print
Beyond CAN-SPAM: Understanding Data Protection Requirements
Brian Powers outlines business practices and procedures for ensuring that your customers’ data is protected when they engage with you online.
46
Abandoned Shopping Cart Statistics
Review these latest shopping cart abandonment stats and see what insights you can glean about your own customers’ online shopping behavior.
48
What Are Your Abandoned Shopping Cart Numbers?
How many “carts” are being abandoned by your online shoppers? Learn how to calculate these numbers and then craft an email campaign to recover those dollars.
54
Advertiser Index
55
FabShop Market Kickoff Dinner Party
56
Shop Local
Time once again for this perennially popular preMarket dinner party. Don’t miss the State of the Industry discussion.
Advocate for Independent Business in Your Community
FabShop’s Mandi Schulz outlines five ways you can start having an impact on shaping your community’s local economy and the future success of your business.
Profitable Promotions
Focus on the Customer
Rather than trying to control the uncontrollable in your business, zero in on meeting customer needs. Donelle McAdams explains.
2
To connect with your customers online, says Cheryl Sleboda, let your personality shine through in your posts. How? Think of yourselves as best friends.
October 2018 ︱ fabshopnews.com
FreeSpirit Fabrics Natural Beauty by Amy Butler 24 SKUs Shipping January 2019 (866) 907-3305 freespiritfabrics.com
FabShop News ︱ Back Issues 35
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News Big Workers' Thing Compensation 101 August 2018
The Next
Dance
to your own tune!
36
Back Issues ︱ fabshopnews.com
Issue 125 – August 2018
23
Become a Savvy Buyer
The Next Big Thing pg. 42
“Sew Days” was launched to bring in new customers through the summer, and it worked. Karen Montgomery explains its success and how you can participate this fall.
26
Profitable Promotions
You Can’t Sell from an Empty ‘Cart’
Inside
Donelle McAdams outlines how to promote product through presentations, whether by you or an outside educator like her. Hint: You must have the merchandise in stock.
28
The Fine Print
Workers’ Compensation 101: A Guide for Shopowners
Navigating the workers’ comp waters is sometimes frustrating because we don’t know how the system works. Brian Powers lends an oar.
32
The Rubber Band
The Law of Curiosity
Host an in-store scavenger hunt on Local Quilt Shop Day, Saturday, Jan. 26, 2018. Registration is free to FabShop members!
Sandra Pirdy explores discoveries that can be made when one is open to “sharing instead of comparing” with others and thinking differently and bigger than our limiting beliefs.
4
34
8
Thinking of delegating your social media management? Cheryl Sleboda guides you in making that decision and acting on it.
4
Local Quilt Shop Day – Find the Golden Bobbin!
Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
Memo to Quilt Retailers and Quilt Market Exhibitors
Karey Bresenhan lays out 16 innovations that Quilt Market is implementing to address exhibitor and attendee concerns and evolve with the times.
10
Quilt Market Sample Spree Survey Results
12
On Display
Find out how your opinions compare with fellow shopowners who’ve spoken out about what they like, and dislike, about Quilt Market Sample Spree.
Dance to Your Own Tune!
In 40 years in business, Julie and Kathy have learned there is no one way to be successful. It’s about figuring out what draws customers back to your shop.
16
The Necessary Evil of Mrs. Hanson
Social Connection
DIY vs. Hiring Out: Pros and Cons of Social Media Managers
36
In-Store Technology: Shaping the Future of Retail
FabShop’s Mandi Schulz describes three retail trends involving technology and how they are changing the in-store experience.
38
Growth Continues in Digital Fabric Printing
42
Advertiser Index
As QT Fabrics announces that its new fabric lines for quilt shops will be printed digitally come September, Stephanie Soebbing looks behind the scenes of this emerging industry trend.
Let Us Entertain You!
Being in retail today is evolving into being in the entertainment business. What can you do as head of your shop’s “entertainment committee”? Karen Hanson shares some ideas.
43 Bookshelf Finds Take a look at these books that will fit right in with your promotions for Red & White Month, coming up in February.
17
44
On Our Cover
Daisy Chain, by Banyan Batiks
Inspired by daisies and the charming girlhood game of “He loves me, He loves me not,” Daisy Chain is a romantic collection in a variety of color palettes.
21
Tie One On Day
FabShop presents a program for promoting apron making in advance of Tie One On Day, a day for celebrating the spirit of Thanksgiving. 2
Steady Growth for Sew Steady
With the growing popularity of free-motion ruler quilting, Sew Steady expands its education offerings to help stores sell product and keep customers engaged. Erratum: An article in FabShop News Issue 124 (June 2018) about Aurifil thread misstated the correlation between thread number and thread thickness. It should have read that the higher the number, the thinner the thread, rather than the opposite. FabShop regrets the error.
August 2018 ︱ fabshopnews.com
FabShop News ︱ Back Issues 37
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News June 2018
Keep It Simple & They Will Buy The Commercial Lease FREE Is Good (will) Feathered Peacock 38
Back Issues ︱ fabshopnews.com
Issue 124 – June 2018
Midwest Textiles & Supplies midwest-textiles.com
pg. 27
Inside
4
New Member Benefit – Sew Days!
Host Sew Days in your shop and be part of this nationwide program to encourage sewing. Registration is free to FabShop members!
4
Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
8
On Display
Kelly Davey highlights Market displays that stood out as sources of inspiration—or duplication—for your own in-store displays.
30
What’s New at QT Fabrics
32
The Rubber Band
It has a very long textile history, and QT Fabrics is staying on top of its game, going all-digital in its fabric printing.
The Fine Print
The Commercial Lease: What You Should Know
Looking for new retail space? Brian Powers alerts you to issues to consider and negotiate before entering into a commercial lease.
Understanding how factors operate is important because what goes on behind the scenes can affect your business. Here’s how. Become a Savvy Buyer
Market Wrap
Karen Montgomery shares her observations from the recent Spring Quilt Market in Portland and advises how to expand successfully into a trending category. On Our Cover
Feathered Peacock by Timeless Treasures
With a touch of metallic silver for an eyecatching gleam, the fabrics featuring these regal birds flaunt the magic of nature’s colors. June 2018 ︱ fabshopnews.com
Set the Stage
Spring Quilt Market 2018
34
14 Fabric Companies Use Factors for Financing – What Shopowners Need to Know
2
28
How do you expand on what you know? Sandra Pirdy explores awareness, ability, and choices on the way to expanding your thinking capacity.
It’s not how much “stuff” you have, say Julie and Kathy, but what you do with it. They offer tips to simplify your merchandising and displays—and boost your sales.
21
FabShop Finds
Take a look at these distinct discoveries from Spring Market, to inspire your customers’ creativity, expand your customer base, and keep your register ringing.
The Law of Expansion
Keep It Simple and They Will Buy
18
23
pg. 27
38
The Necessary Evil of Mrs. Hanson
Free Is Good (will)
In this new column by Karen Hanson’s evil twin, “Mrs. Hanson” spells out the ways that free can be an irresistible lure to help build goodwill— and help people buy.
42
Advertiser Index
42
FabShop Events
FabShop Member Dinner Party Recap
FabShop says another thank you to its premier dinner sponsors and showcases the evening’s fun and festivities.
44
When Aurifil Comes to Town
In the U.S. for Spring Quilt Market, Aurifil’s Alex Veronelli presented a thread seminar at a nearby shop. Kelly Davey was there and filed this review.
FabShop News ︱ Back Issues 39
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News April 2018
40
Back Issues ︱ fabshopnews.com
Issue 123 – April 2018
Inside 6 New Member Benefit - Sew Days!
Host Sew Days in your shop and be part of this nationwide program to encourage sewing. It’s free to FabShop members!
6 Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
14
Set the Stage
A Spring Ramble Around Metro Portland
Kelly Davey highlights displays and visual merchandising in Portland-area shops that you’ll want to check out when you’re in town for Spring Quilt Market.
20
In the Beginning Fabrics
It began as simply filling a need for good-quality quilting cottons, became one of the leading quilt shops in the country, and is now a top house of fabric design.
24
pg. 37
44
Optimizing Operations
Calculating Employee Compensation
Are you working for yourself or for your employees? Julie Karasek reveals her recent staffing struggles and how those led to a business transformation for the better.
48
The Rubber Band
The Law of Trade-Offs
Personal growth is about making trade-offs, explains Sandra Pirdy, and she applies this “law” to the decision to attend International Quilt Market.
52
The Fine Print
Buy-Sell Agreements
If you’re in a business partnership, advises Brian Powers, you should draft a buy-sell agreement, and he outlines the major issues to address with your co-owner(s).
On Display
Achieving Longevity in a Short-Term Business Julie and Kathy share the ways they’ve continued—for 40 years—to create a place for inspiration that people feel they “must visit” when they’re in town.
30
Survey: Here’s What You Had to Say
The results are in from FabShop’s 2017 surveys. See how your responses compare with others’ about retail challenges and buying decisions.
33
Sneak Peek: New Spring Fabric Collections
40
Become a Savvy Buyer
pg. 33
Gear up to order the new fabric collections to be unveiled at Spring Quilt Market in Portland.
Everything Old Can Be New Again
Moving bolts in your shop is about more than relocation. Karen Montgomery explains the buying lessons to be learned and the sales to be earned by reviving the “old.”
Banyan Batiks
Codes and Circuits by Karen Gibbs 24 SKUs (800) 223-6337 banyanbatiks.com 2
April 2018 ︱ fabshopnews.com
pg. 35
FabShop News ︱ Back Issues 41
find out more...
FabShop Learn from a Leader Series Handbooks
LEARN
FROM
A
LEADER
Become a Savvy Buyer II by Karen Montgomery
A
PUBLICATION
OF
THE
• • • • •
FABRIC
SHOP
Become a Savvy Buyer I & II
Buying principles and strategies from industry veteran, Karen Montgomery!
NETWORK
Pricing strategies to match your market Better pattern buying Savvy shipping options Working with your sales reps Plus more!
fabshopstore.com
42
Back Issues ︱ fabshopnews.com
Issue 123 – April 2018 Page 2
Inside 53
On Our Cover
Comic Quilt by Michael Miller Fabrics
Talk about bringing a smile to your customer’s face! Introducing another retro-style comic print, this time featuring themes that all quilters and sewists will relate to.
56
Social Connection
When Social Media Numbers Alone Are Not Enough Are you engaging your fans and followers in a way that makes them buy? Cheryl Sleboda offers three easy changes to make to add numbers where they count: on your bottom line.
58
Confetti Collaboration at QuiltCon 2018
60
Closing Up Shop: Why We Went Out of Business
pg. 35
Lana Norton espouses a sales model of mutual cooperation and support among manufacturers, designers, and retailers, with the goal of mutual benefits for all. Raymond Steeves speculates about the customer changes—and business mistakes—that led to the shuttering of his shop. The good news: He learned lessons to share.
62
Advertiser Index
63
FabShop Events
FabShop Member Dinner
Don’t miss this perennially popular pre-Market party, this year featuring Sandy Pirdy plus a panel discussion of four other shopowners.
pg. 58
You’re invited. Sign up today!
pg. 63
FIGO Fabrics
Mountain Meadow 30 SKUs (800) 223-6337 figofabrics.com 4
April 2018 ︱ fabshopnews.com
FabShop News ︱ Back Issues 43
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News February 2018
Insuring
Your Business
Being a
Must Shop Visit
A Look Up North
5 Shops Around Toronto
44
Back Issues ︱ fabshopnews.com
by Karen Gibbs
Issue 122 – February 2018 BACK to BASICS - pg. 23 Northcott Essence 30 SKUs (800) 223-6337 northcott.com Jeweled Tiles by Elaine Theriault 52” x 66”
32
Let’s Get Legal
5 Legal Matters to Watch in 2018
Sarah Maxwell presents a checklist of legal topics to review annually, to ensure your business is complying with any applicable requirements.
34
The Fine Print
Insuring Your Business
Brian Powers outlines potential risks to your business and advises how to manage those risks and minimize your uninsured exposure for loss or damage.
36
The Rubber Band
Inside
The Law of Pain
Member Benefits Make sure you’re getting the most from your FabShop membership and stay up-to-date on the latest benefits.
This former survey about consumer engagement with local businesses is even more relevant today. How well is your shop meeting shoppers’ expectations?
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Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
10
Set the Stage
A Look Up North: 5 Shops Around Toronto
Piggybacking on a speaking engagement at QuiltSource Canada, Kelly Davey visits five area shops and offers his observations about their merchandising and displays.
17
Sandra Pirdy asserts there is value in painful experiences or challenges—they offer the opportunity to learn. She imparts ways to turn that pain into gain.
38
Social Connection
Facebook Is Changing, Again. Now What? There’s a new catchword governing Facebook’s algorithm for 2018: “meaningful.” Cheryl Sleboda explains what this means for shops.
40
What Customers Want from Local Business
Advertiser Index
FabShop Finds Introducing new fabrics, patterns and notions to inspire your customers’ creativity and enhance the sewing process.
On Our Cover
Darling Lace by Northcott/Banyan Batiks
Your customers will swoon over these luxurious new batiks, inspired by antique lacework, intricate beading, romantic silks, and crushed velvets from a vintage era.
18
Quiltmania Inc. – An Interview with Carol Veillon
23
Back to Basics
26
On Display
Celebrating 20 years in business, Quiltmania’s Carol Veillon chronicles her progression from novice quilter to proficient publisher of three magazines and 10 books a year.
“Basic” does not mean boring, as you’ll readily see in these appealing assortments of batiks and blenders that can also take center stage for stunning results.
Being a ‘Must Visit’ Shop
Julie and Kathy share their ideas for becoming the shop that customers “must visit” whenever they’re in town. Hint: It’s all about hospitality and inspiration.
30
Become a Savvy Buyer
It Takes a Village to Run a Shop
Karen Montgomery espouses banding together to support one another and share information, to save yourself from wasting time “reinventing the wheel.” 2
BACK to BASICS - pg. 23 In The Beginning Fabrics TextureGraphix by Jason Yenter 12 SKUs (888) 523-1001 inthebeginningfabrics.com Antelope Canyon Quilt, 74 ½” x 74 ½”
February 2018 ︱ fabshopnews.com
FabShop News ︱ Back Issues 45
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News December 2017
Quilting in America™ 2017 Stats How Much Is a Customer Worth? DATA DANGER Safeguard Your Customer Data When Is a Yard Not a Yard? Alternative Financing
46
Back Issues ︱ fabshopnews.com
Issue 121 – December 2017
Inside 4
Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
8
FabShop Dinner Party Recap
FabShop says another thank you to its premier dinner sponsors and showcases the evening’s fun and festivities.
10
Set the Stage
Fall Quilt Market 2017
Kelly Davey highlights Quilt Market displays that stood out as sources of inspirations —or duplication—for your own in-store displays.
16
Your Success Is Our Success
Hoffman Fabrics describes its new programs and concepts that are making a difference in shops’ profits, costs and efficiency.
20
Quilting in America Survey
Take a look at these averages for how much time and money quilters spend on their hobby in various categories. How do they compare with your own customers?
26
How Much Is a Customer Worth?
Anita Covert quantifies the financial importance of every visit with every customer. If you lose the person as a customer, how much income will you lose?
27
On Our Cover
Michael Miller’s Project Dovetail
Introducing a collaboration of Michael Miller’s licensed designers: a collection of patterns in a soft palette that brings to mind a walk in the park on a misty day.
28
On Display
Consistency: Our Ever-Evolving Game Plan
Citing consistency as their “brand,” Julie and Kathy share their strategies for maintaining cleanliness, organization and inspiration throughout their shop.
30
Let’s Get Legal
Data Danger: Safeguarding Your Customer Data
Sarah Maxwell guides you in planning for how to respond to a data breach involving your customers’ credit card data or personal information.
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23
Christmas 2018
Take a look at these new versions of Santa, snowmen, Christmas stockings, and holiday greenery as you contemplate buying for the next holiday season.
34
Profitable Promotions
‘Everything Old Is New Again’
Donelle McAdams “goes backwards when forward fails” and makes a case for reviving the old standby I Love to Sew Club for your 2018 promotional calendar.
36
Become a Savvy Buyer
When Is a Yard Not a Yard?
Researching the issue of bolt shortages, Karen Montgomery discovers the hows and whys of double-and-rolling and then advises how to resolve individual shortages.
38
The Rubber Band
The Law of Design
Want to achieve extraordinary results predictably? That’s where systems thinking comes into play, and Sandy Pirdy outlines goals for “designing” your own system for 2018.
40
The Fine Print
Alternative Financing for the Small Business
Brian Powers presents the pros and cons of many sources of quick money that are available to your business when your own bank is not the answer.
42 44
Advertiser Index Social Connection
Mastering the Meme: Creating Fun Images That Get Shared
Cheryl Sleboda explains memes: how to create them and how to add them to your social media mix to potentially gain some new followers.
December 2017 ︱ fabshopnews.com
FabShop News ︱ Back Issues 47
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News October 2017
Cotton Tale Farm
48
Back Issues ︱ fabshopnews.com
Issue 120 – October 2017 FreeSpirit Fabrics
Ludlow
by Denyse Schmidt Garden Mosaic Quilt (866) 907-3305 freespiritfabrics.com
Inside
31
Sneak Peek–New Fall Fabric Collections
Gear up to order the new fall fabric collections to be unveiled at Quilt Market in Houston.
Maywood Studio
Sweet Pea Flannel (800) 433-0722 maywoodstudio.com
6
BizNotes Check out these news items and keep up with what’s happening in our industry.
6 Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop.
12
Mud Pie Enforces MAP
14
MAP: Shopowner Survey Results
Find out what online gift seller Mud Pie is doing to protect against price erosion from the undercutting of minimum advertised pricing.
24
On Display
What’s Old Is New Again
For Julie and Kathy, garment sewing never went away, but now it’s growing again. Learn from their experience how you can get some of this action going in your shop.
Shopowners speak out on the “notion” of fabric manufacturers establishing a MAP policy for their fabric lines.
18 Adding Gift Items to Your Inventory: The Whys and Hows
Selling gift items can keep customers shopping longer and increase your average sale.
22
Harsh Reality
Your Purchasing Budget: Open-to-Buy Basics
Planning, projections, and a purchasing budget will lead you to the right balance between merchandise and cash. Laurie Harsh outlines four basic steps toward an OTB plan. pg. 35
29
On Our Cover
Timeless Treasures’ Cotton Tale Farm
Introducing a fabric collection from Bunnies by the Bay, for creating lovable and cherished nursery gifts.
38
Become a Savvy Buyer
My Favorite 5 from the Front Lines
Karen Montgomery counts down five strategies for evaluating and making improvements in your business and your life as a shopowner.
42
The Rubber Band
The Law of Environment
Writing from the county fair, Sandy Pirdy asks, “Are you a ‘blue ribbon’ achiever?” If your environment is not conducive to achievement, it may be time for a change.
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October 2017 ︱ fabshopnews.com
FabShop News ︱ Back Issues 49
find out more...
FabShop Learn from a Leader Series Handbooks
your shop is
On Displaywith everything you do Take advantage of Julie Milam & Kathy Thompson’s down-to-earth advice! • Make fabric buying more about planning and less about gambling. • Improve your website to draw virtual customers into your shop. • Manage inventory moves and markdowns for maximum profit. • Cultivate new customers from outside of your community and become a ‘must visit’ shop. • ...and so much more!
fabshopstore.com
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Back Issues ︱ fabshopnews.com
Issue 120 – October 2017 Page 2 Benartex
Gloaming Sweet as Honey Quilt (212) 840-3250 benartex.com
pg. 60
Inside 46
Let’s Get Legal
pg. 60
File That: A Guide to Record Keeping
52
Billboard Advertising for Your Shop!
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54
New Traveling Ambassadors
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Shop Local
Sarah Maxwell outlines what records you as an employer are required to retain and how long they must be kept. The Fine Print
A Guide to Equipment Leasing
Brian Powers presents the main considerations in equipment leasing, to help you get what you bargained for and protect your interests.
50
Are you willing to take a bit of a risk? Find out if you might like to try a billboard to reach new customers. “Retailtainment,” or retail marketing as entertainment, is elevating what we think of as shopping, and Shannon Fabrics is in on the trend with its new brand ambassadors.
An Event to Put on Your Calendar!
Social Connection
Time for Your Close-up: Live Video Streaming in Social Media
Cheryl Sleboda looks at the why, what and how of another new way to connect with your customers: live video on Facebook and other social media platforms.
Time to start planning and promoting Local Quilt Shop Day, Jan. 27. FabShop outlines some considerations for creating an event to be remembered.
58
Advertiser Index
59
FabShop Market Kickoff Dinner Party
pg. 34
Don’t miss this perennially popular pre-Market party, this year featuring a panel discussion on How to Excel in Today’s Marketplace.
pg. 34
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60 New Notions Introducing colorful new tools and sundries that your customers are sure to find both useful and appealing.
October 2017 ︱ fabshopnews.com
FabShop News ︱ Back Issues 51
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News August 2017
10
TIPS
Running a Successful BOM
Happy Holidays all year long
USE TRADE CREDIT Improve Your Cash Flow and Grow Your Business
Do’s and Don’ts
Terminating Employees
Understanding Credit Card Processing
DreamScapes II by Jason Yenter Arriving December 2017
52
Back Issues ︱ fabshopnews.com
Issue 119 – August 2017
23 Block-of-the-Month Programs
There’s no shortage of options for starting a BOM program in your shop. Here’s a sampling of the many different styles, motifs, and colorways to choose from.
pg. 44
In The Beginning Fabrics
Inside
30
4
In today’s tough retail times, what is a “tough retailer” to do to keep the door swinging and the register singing? Donelle McAdams provides some ideas.
8
Letting Go: The Do’s and Don’ts of Terminating an Employee
Promotional Calendar Ideas Use these calendars as a springboard for planning themed events and classes in your shop. On Display
(Don’t) Kick the Can Down the Road
Julie and Kathy added a “don’t” to this old saying and turned it into a productive mantra for how they present their displays. Hint: Make it easy for customers to buy.
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Optimizing Operations
Use Trade Credit to Improve Your Cash Flow and Grow Your Business
Julie Karasek outlines the pros and cons of each way to pay for your inventory, with particular attention to how trade credit can elevate your business.
19
On Our Cover
In the Beginning Fabrics’ Dreamscapes II
Jason Yenter presents his second 100% digitally printed collection including a border print—all priced the same as regular quilt fabrics—plus a sampler-quilt pattern.
20
Become a Savvy Buyer
Happy Holidays All Year Long
’Tis the season, again, to plan your buying, merchandising, promoting, and selling of holiday fabrics and projects. Karen Montgomery shares what works in her shop.
27 10 Tips for Running a Successful Block-of-the-Month Program
Jerry Stube speaks from experience in sharing tips to help you manage your BOMs successfully, both in-store and online.
29
Block-of-the-Month Consumer Survey Results
To help you shape your BOM offerings, Island Batik and Aurifil report the results of their recent survey of 1,300 quilters about their BOM buying preferences. 2
Enchanted Garden by Jason Yenter
12-month program – 48½” x 65” Fabric collection: Floragraphix Batiks IV Collection (888) 523-1001 inthebeginningfabrics.com
Profitable Promotions
Are You Tough Enough?
32
Let’s Get Legal
Sarah Maxwell explains basic principles that will help you minimize the anxiety and potential legal challenges related to the termination process.
35
The Fine Print
To Our Credit: Understanding Credit Card Processing Brian Powers explains how the credit card industry works and a few issues you should know about when accepting credit cards.
38
The Rubber Band
The Law of Consistency
Sandy Pirdy espouses the virtue of consistent thoughts and actions toward reaching your goals, both professional and personal.
40
Social Connection
Getting a Grip on Facebook Groups
Cheryl Sleboda takes a look at this new way to congregate online and points out the positives and a few negatives for both shopowners and your followers.
42 43
Advertiser Index Shop Local
5 Ways to Break Through the Noise
Content marketing can help you keep from being drowned out by all the noise from competition these days, and here’s how to put it into practice.
44
365 Days of Blocks!
SusanClaire Mayfield embarked on a 16-month journey by boat through the English countryside, along the way designing “a quilt block a day to keep the doctor away.”
August 2017 ︱ fabshopnews.com
FabShop News ︱ Back Issues 53
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News June 2017
Who is Today’s Quilter? Customers with Physical Limitations Move It, Make It, or Mark It Down
Design for a Dime
INFUSE YOUR STORE
Cash with
Zephyr by Alice Kennedy FREE Quilt Pattern Halo by Stacey Day Includes Kitting Chart
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Back Issues ︱ fabshopnews.com
Issue 118 – June 2017 pg. 23
Inside
June 2017 Volume 20 Issue 118
23 Host Handmade Baby Showers Make your classroom available to accommodate Handmade Baby Showers! Use these babythemed fabrics, patterns, books, and ideas as inspiration to help your customers celebrate that new little bundle of joy in their lives.
4 Promotional Calendar Ideas
Use these calendars as a springboard for planning themed events and classes in your shop.
8 What’s Trending
Market Trend Report
Spring Quilt Market was the name and trendspotting was the game for Pepper Cory, and here’s her report of what stood out at the recent St. Louis show.
12 Visual Displays
Kelly Davey highlights Quilt Market displays that stood out as sources of inspiration—or duplication—for your own in-store displays.
16 New Stats
Who Is Today’s Quilter?
In responding to the 2017 Quilters’ Survey, 39,000 quilters, customers of seven leading companies in the industry, told us who they were and what’s important to them.
18 Feature Focus
Customers with Physical Limitations
If quilting is becoming too difficult, physically, for some customers, find out what you can do to help them keep sewing—and keep your register ringing!
26 On Display
Words of Wisdom to Keep You in Check Julie and Kathy’s favorite mantra, “Stir what you got,” is another way of saying turn the fabric you have before acquiring more. How? Move it, make it, or mark it down.
32 Become a Savvy Buyer Design for a Dime
Karen Montgomery presents another perspective on direct-to-consumer selling by pattern designers.
On Our Cover
Timeless Treasures Zephyr by Alice Kennedy The featured quilt, Halo, by Stacey Day, a free pattern with kitting instructions, can be downloaded at ttfabrics.com
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June 2017 ︱ fabshopnews.com
Ella Blue Fabrics, ellabluefabrics.com
34 Optimizing Operations
Infuse Your Store with Cash by Working Your Inventory Full shelves but an empty bank account? That’s your cue to clear out some of that fabric and get the cash flowing again. Julie Karasek shares her process for doing so.
36 Let’s Get Legal
Monitoring and Regulating an Employee’s Off-Duty Conduct
Policies on employees’ right to expression and off-duty activities must be narrowly crafted and regularly reviewed, as Sarah Maxwell explains.
38 The Rubber Band
The Law of Reflection
Sandy Pirdy offers questions for reflection, to help you investigate your ideas, incubate them to see what grows, and put an action plan into place.
40 Social Connection
The Newest Social Media Trend: Stories
Here’s a social media trend that you can implement without a lot of hassle or time, says Cheryl Sleboda as she describes how to use Stories effectively.
42 The Fine Print
Choosing an Email Marketing Service
Before you invest significant time and resources in your email marketing campaign, Brian Powers helps you investigate whether a given service will be a good fit with your needs, goals and abilities.
42 Advertiser Resource Guide 44 FabShop Market Dinner
FabShop “chalks up” its first 20 years in business and takes a look back at the most recent Member Dinner, at Spring Market in St. Louis.
CELE
Potential in Life and Display
ATING R B
years
1997-2017
Happy Birthday to our members!
FabShop News ︱ Back Issues 55
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News CELE
April 2017
ATING R B
years
1997-2017
Happy Birthday to our members!
Happy Birthday FabShop!
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Back Issues ︱ fabshopnews.com
Issue 117 – April 2017 Windham Fabrics Daisy Chain by Annabel Wrigley of littlepincushionstudio.com Heart Cross Pouch by Laura Cunningham
Windham Fabrics 48 Peaks Quilt Kit by Natalie Barnes of Beyond the Reef, 72” x 72”
pg. 35
features
CELE
FabShop News
April 2017 Volume 20 Issue 117
ATING R B
years 26 1997-2017
Happy Birthday to our members!
8 Celebrate the Birthday of Your Business!
40
The anniversary of your business is a time to celebrate— and to get customers in the door and spending money! Anita Covert shares ideas from her own store’s 34 birthdays.
10 2016 Wrap-Up Survey Results
41
31 Sneak Peek: New Spring Fabric Collections
44
The results are in from FabShop’s 2016 surveys. See how your shop stacks up against other respondents in sales numbers, buying decisions, and more.
Gear up to order the new fabric collections to be unveiled at Spring Quilt Market in St. Louis.
60 Host a Frou-Frou Party
To promote its new partnership with Frou-Frou, Clothworks offers shopowners a “party box” of promotional materials to launch the revered French line of sewing notions.
4 14 16 20 2
columns PROMOTIONAL CALENDAR IDEAS Use these calendars as a springboard for planning themed events and classes in your shop. HARSH REALITY Why Is Inventory Turn Important? Inventory turn is the key measure of how well a shop’s merchandise is selling. Calculate yours and then take steps to keep the merchandise—and cash—flowing. SHOP LOCAL 7 Trends Affecting Retail Are you embracing the changing retail environment and the countless opportunities it presents? ON DISPLAY Fabric Buying: 10 Strategies for Stacking the Deck in Your Favor Julie and Kathy share how they wade through stacks of fabrics to make the buying process more about planning and less about gambling.
April 2017 ︱ fabshopnews.com
48 52 54 56 58
PROFITABLE PROMOTIONS One for the Money, Two for the Show! Planning, preparation and teamwork can make the difference in your bottom line at quilt events and shows. OPTIMIZING OPERATIONS Chase the Reorderable Item Dollar Exciting new product is essential to your merchandise mix, but you may find greater profits from “boring” reorderable fabrics that quietly sell over and over. ON OUR COVER Taking inspiration from the world of yoga, Michael Miller Fabrics introduces the Namaste Collection, on cotton and minky. BECOME A SAVVY BUYER Loss Leaders Produce Profits Offer someone a loss-leader deal and they will justify their need for that product. Karen Montgomery tells how to present such deals and get customers to respond. THE FINE PRINT Web Development Contracts Brian Powers advises about the issues and problems of domain names, website development, and hosting agreements. LET’S GET LEGAL Employee Handbook How-Tos Avoid employee problems by spelling out established guidelines and policies in a handbook. Sarah Maxwell addresses the issues to consider. SOCIAL CONNECTION Tailor Your Social Media Message to the Platform Focus first on your blog and email list, and then create other social media marketing from this content—rather than the other way around. THE RUBBER BAND The Law of the Mirror How do you see yourself? Is something holding you back? Time to let this go so you can discover your “why” and achieve your potential. ADVERTISER RESOURCE GUIDE
FabShop News ︱ Back Issues 57
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News February 2017
7Smartphone Videos Tips to make great
How to Pay for Attending Quilt Market
POS PROVIDER PROVIDING? what is the
ColorWorks Concepts ‘Psychedelic Spin’ by Patti Carey
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Back Issues ︱ fabshopnews.com
Issue 116 – February 2017
FabShop News 26 pg. 14
27
contents 4
8 10 14 18 22
PROMOTIONAL CALENDAR IDEAS Use these calendars as a springboard for planning themed events and classes in your shop.
34
FabShop Advocates for Independent Business at AIB Summit
The Fabric Shop Network was at the table in Washington, DC, to join the discussion with other retail trade groups on supporting and advocating for independent businesses.
36
7 Tips to Make Great Smartphone Videos Apply these seven basics to create professional, high-quality video that will turn viewers into customers right before your eyes.
38
BECOME A SAVVY BUYER
A Visual Review at Year End
A physical inventory may give you a better “picture” than your POS system of what’s selling and what to buy for the new year, as Karen Montgomery explains. ON DISPLAY
Make Models Work for You, Not Against You
40
How can you ensure that your models and displays create a positive shopping experience for your customers? Julie and Kathy share some ideas. OPTIMIZING OPERATIONS
Making the Case for Attending Quilt Market —and how to pay for it
There’s so much more to Quilt Market than ordering fabric and merchandise, and Julie Karasek explains how you can come out ahead when you attend. 2
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February 2017 Volume 20 Issue 116
THE FINE PRINT
Before You Buy a POS System: What Is the Provider Providing?
New columnist Brian Powers advises about the issues to include in your purchase contract to avoid problems later. ON OUR COVER
ColorWorks Concepts
Introducing a colorful and innovative collection of three new panels printed to look like complex pieced projects—ideal for quick-sew projects and beginner quilters. SET THE STAGE
Good, Better, Best
Kelley R. Davey explains his “good, better, best” mentality in crafting shop displays that go beyond showcasing a new collection to generating add-on sales. PROFITABLE PROMOTIONS
Sew Fun Day
Anita Covert shares the details of her shop’s lecture-demo day full of samples, inspiration, helpful tips and tools—an event that always generates good income. THE RUBBER BAND
The Law of Awareness
If you’re unsure of where you’re going, follow Sandy Pirdy’s lead in gaining self-awareness and identifying your pathway to success. SOCIAL CONNECTION
Social Media Is Supposed to Be Social: You Get What You Give Instead of striving to do more social media, think about doing better. How? Put more “social” in social media and take the extra steps toward connection.
LET’S GET LEGAL
Overtime: Who, When, How Much?
Despite proposed employment regulations that remain in limbo, there is well-settled law about overtime compensation. Sarah Maxwell explains in this new column. ADVERTISERS RESOURCE GUIDE BOOKSHELF FINDS Introducing books that will inspire your customers with exciting new projects.
February 2017 ︱ fabshopnet.com
FabShop News ︱ Back Issues 59
Issue 115 – December 2016
Issue 114 – October 2016
Issue 113 – August 2016
Issue 112 – June 2016
Issue 111 – April 2016
Issue 110 – February 2016
Issue 109 – December 2015
Issue 108 – October 2015
Issue 107 – August 2015
the fabric shop network...the resource for independent quilt and fabric retailers
FabShop News June 2016
What’s on the peg? ppeal Apparel
Apply the 20
Rule
your website A Global
First Impression
Scrub Your Data POS
60
Dahlia
by Chong-a Hwang
Diamonds and Bowties Quilt by Pine Rose Designs
Back Issues ︱ fabshopnews.com
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