Fabulously50+ MAGAZINE | SOUTH FLORIDA
“The most important thing is to enjoy your life - to be happy - it’s all that matters.” - Audrey Hepburn
What is Fabulously50+ Magazine?
Fabulously50+ is a magazine that was created to INSPIRE men and women 50+, to realize their full potential and live the life that they want to live. We have brought together the most talented designers, writers and photographers to share their life experiences about to travel, health discoveries, financial tips, technology, fashion and entertainment.
The mission of Fabulously50+ Magazine is to INSPIRE participation in the 50+ community through coverage of the people, places, adventures, discoveries, health and fitness, food, trends, and events that define the ACTIVE 50+ LIFESTYLE.
e l b i d e r c The 7 In out Boomers’ b A s t c a F r e w o P g n i d n e p S e u l a V t e k Mar
1. The 50+ Demographic is #1 If there is strength in numbers, the 50+ demographic is mighty. At 111 million strong, the 50+ demographic is the #1 consumer-age demographic in the United States, far exceeding Gen X’s 61 million and Millennials’ 75 million.
2. The 50+ Demographic is Growing Fast Not only is the 50+ demo the largest age group in the United States, it is also its fastest growing. This sizeable group will increase by 19 million over the next decade, more than triple the pace of younger demographics.
3. Boomers are Living Longer Boomers are drinking the proverbial “fountain of youth” and living longer than ever before. In fact, Americans are living three decades longer now than they did a century ago. Boomers are not just living longer, they are living better, feeling more youthful than their predecessors and remaining engaged, active, and fulfilled.
4. Boomers Own a Majority of U.S. Financial Assets
6. They Outspend the GDP of Several Major Nations
In a serious show of wealth and spending power, Boomers own
Want to put into perspective the vastness of the 50+ demo’s
a large majority of U.S. financial assets. Boomers and older
spending power? The U.S. 50+ population spends $3.2 trillion
Americans own 63 percent of all American financial assets,
annually. That is a total greater than the GDP of nations such as
making them a serious economic force to be reckoned with and
Italy, Russia, the United Kingdom, Brazil and France.
a highly coveted group for marketers looking to have a serious impact.
5. 50+ Are More Likely to Have Financial Investments
7. 50+ Demo Represents a Major Marketing Opportunity The 50+ demo accounts for half of all consumer expenditures
Boomers also far exceed their younger counterparts when it
-- yet a shockingly small 10 percent of marketing dollars are
comes to financial investments. In fact, the 50+ demographic is
targeted toward 50+. Clearly, the numbers don’t add up, and
51 percent more likely to own financial investments than people
overlooking the 50+ demographic is a major marketing mistake.
ages 18-49 - and those investments hold an incredible 197 percent
Targeting the 50+ demo, marketers will see serious payoff when it
greater value.
comes to benefitting their bottom line.
Demographics & Distribution • Men 41% / Women 59% Age: Median: 56 years • Household Income Median: $200k
Fabulously50+ is printed Tri-Annually (3 times per year) •
Total circulation 120,000 annually
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Online: Readership: 300,000+ Unique Visitors
Targeted Distribution: •
25,000 Mailed annually to upper $250,000 and up incomes with average home value of $500,000+
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80,000 Distributed into high-end / high net worth / high-traffic store fronts & medical
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15,000 Local events, home shows and art shows
Affluent Subscribers / Influential Businesses Fabulously50+ is being mailed directly to targeted hand picked businesses in both Palm Beach & Broward counties Targeted Distribution (300+ business locations throughout Broward/Palm Beaches) Fabulously50+ targets affluent businesses & high traffic luxury area’s including all advertisers distribute and display Fabulously50+ in their storefront. We are currently in the below listed locations or in negotiations at this time with management concerning advertising and distribution.
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Spa’s and Salons
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Downtown at the Gardens
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Whole Foods
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Seminole Casino Coconut Creek
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Palm Harbor Marina the Palm Beaches
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Publix Grocery Stores
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Cabo Flats Cantina & Tequila Bar
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Palm Beach Outlets
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Fitness Centers
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Pelican Grand Fort Lauderdale
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Harbour Ridge Yacht & Country Club
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High-end Hotels with Spas / Golf
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Akoya Boca West Country Club
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Sunset Key Cottages - Key West Florida
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High-End Condominiums
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Men’s Wearhouse
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Harbourside Place Jupiter Florida
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Barnes and Noble
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Seasons 52
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PGA National Country Club
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Las Olas Blvd.
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Life Extension
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The Club at Harbor Beach Marriott Resort
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Boca Towne Center
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Twice the Style
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Palm Beach Gardens
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Boynton Beach Mall
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Oceanside Estate Properties
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The Facility for Personal Training
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Weston Town Center
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Chima Brazilian Steakhouse
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Real Estate Offices
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Fresh Market
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Legends 100.3 FM
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Medical & Physicians Offices
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Wellington Mall
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The Addision
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Car Dealerships
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Pembroke Pines Mall
Online Magazine The Fabulously50+ digital version is online at Fabulously50.com with 100 million American’s that are over 50 and growing appeal with the baby boomer generation. There are more than 100,000 unique page views per issue. Our massive audience appeal is well connected to our various social media platforms, including Facebook, Twitter and Instagram. Follow us at Fabulously50.com
Over 25,000+ Unique Visitors per month & growing!
+ 50 Events & Experiences
ENGAGE OUR AUDIENCE WITH YOUR BRAND
Join the magic of our generation! We bring our advertisers a new level of exposure with Fabulously50+ Events. First-class meetings and events from the casual 50+ get-togethers to elaborately themed SoirĂŠes, our Fabulously50+ Events Division adds a new level of marketing exposure to your brand.
Fabulously50+ Magazine offers a multitude of active lifestyle events to further ENGAGE OUR AUDIENCE WITH YOUR BRAND. Opportunities include: consumer sporting events, retail programs, outdoor music festivals, film festivals, lifestyle shows, custom brand events, resort & hotel sampling partnerships and industry trade shows.
+
Facebook.com/ Start a conversation We build loyalty, trust We turn followe #Fabulo
/Fabulously50 n with your audience. t and ultimately sales. ers into clients. ously50
Followers 7,586+
Multi-Media Partnerships People 50+ place a great importance on style, fashion, performance, sports, luxury, the outdoors, family, convenience, price, and other factors that make up their everyday lifestyle patterns. Much can be said that the brands to which we gravitate (and trust) are the very brands we rely on to deliver promises and benefits. And when the brands deliver, we want more. In fact, we are open to experiencing new products and services, new brand extensions, and new opportunities from the companies and brands we believe in. That’s why it’s crucial to identify the right partner when aligning company and customer profiles that will ultimately shape a company’s brand positioning and overall image.
At Fabulously50+ Magazine, we understand the strategic value in partnerships and we work diligently to position your brand for maximum exposure for market entry into the 50+ demographic.
We are excited to announce our newest partnership, South Florida’s legends 100.3 FM. In addition to airtime, Legends will be working with Fabulously50+ to create incredible events and media for our readership and advertisers throughout 2016.
Coming 2016
Magazine App for Mobile Fabulously50+ will be designed a iPad & Mobile HTML 5 friendly platform technologies which will allow The dynamic flexibility needed to truly deliver an immersive reader experience with easy navigation. We will recraft every issue to reading on a tablet more pleasurable and to make our photography and design pop with portrait and landscape viewing. We also enhance stories with additional photo galleries, exclusive videos, and interactive features. The result is a uniquely adventurous reading experience. Done
PARTNERS & ADVERTISERS B O C A
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ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. ALL DIMENSIONS ARE APPROXIMATE. PLANS, MATERIALS AND SPECIFICATIONS ARE SUBJECT TO ARCHITECTURAL, STRUCTURAL AND OTHER REVISIONS AS THEY ARE DEEMED ADVISABLE BY THE DEVELOPER, BUILDER OR ARCHITECT, OR AS MAY BE REQUIRED BY LAW.
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Let us help you breathe in time to the ocean waves.
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Let us reinvent the meaning of a timeout. Let us rejuvinate you with ocean-inspired remedies. Let us be the start of your fondest vacation memories.
Bed and Breakfast – The ideal package to create fond memories for your getaway. Includes breakfast for two and valet parking. For reservations, contact your travel professional, call The Ritz-Carlton at 800-241-3333 or visit ritzcarlton.com/fortlauderdale.
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TO PLAN YOUR AMAZING JOURNEY, CONTACT:
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Offer is valid through December 31, 2015. Rate is per room/per night, based on single or double occupancy, exclusive of taxes, gratuities, fees and other charges; does not apply to groups; cannot be combined with any other offer and is not applicable for Rewards redemption. Daily breakfast is available in the restaurant and not valid for in-room dining. Offer is subject to availability. ©2015 The Ritz-Carlton Hotel Company, L.L.C.
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The time is now to experience the lifestyle at PGA National Members Club with a vast array of activities and amenities. The reinvention of our Sports & Racquet Club and Members Club Bar as well as re-imagined family programming, are just a few of the exciting reasons to see what PGA National Membership has to offer. Five Championship Golf Courses 40,000 square foot European-style spa with â&#x20AC;&#x153;Waters of the Worldâ&#x20AC;? healing mineral pools Private Clubhouse with expansive views and impressive locker rooms Member discounts throughout the resort (Some restrictions apply)
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Keep your tropical escape close at hand with an exclusive membership to The Club at Harbor Beach. Fill your free time lounging by the lagoon pool and getting pampered at the spa. Let the kids go splash at the Surf Club, or join them for basketball, tennis or water sports. Make new friends and new contacts. Or get away from it all on our private beach. Life is simply too short to wait for vacation. BOOK A PRIVATE TOU R OF TH E CLU B. CALL 954.765. 3022 OR VISIT TH ECLU BATHARBORBE ACH .COM .
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THE CLUB AT HARBOR BEACH MARRIOTTÂŽ RESORT & SPA 3030 HOLIDAY DRIVE, FORT LAUDERDALE, FLORIDA 33316 954.765.3022 THECLUBATHARBORBEACH.COM
The Intracoastal is now dredged at 10' near the Good Samaritan Medical Center
400 North Flagler Drive, Suite A | West Palm Beach, Florida 33401 PalmHarbor-Marina.com | (561) 444-3246
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