MEDIA KIT
CONTENTS 2 Designed To Thrill...................................... 3 Look & Feel................................................... 4 Consumer Confidence............................. 5 Boomers, Gen Xers & Millennials......... 6 Digital Platform ......................................... 7 Social Engagement 50+.......................... 8 Distribution................................................. 9 Rates & Deadlines...................................... 10 Ad Specs....................................................... 11 Fabulously50+ Defined...........................
Fabulously50+ Defined Fabulously50+ is a premier luxury lifestyle publication for affluent adults living locally and around the world. Targeting the 50+ consumer, we have given this market of more than 123 million something they have been looking for and they can relate to...a magazine that was created exclusively for them.
2
We have brought together the most talented writers and photographers to share their experiences and knowledge about travel, health, fitness, fashion, finance, food trends and events that define the 50+ lifestyle. Fabulously50+ has been heralded as the magazine that INSPIRES 50+ men and women to celebrate the best years of their lives.
Designed to Thrill Demographics Women 61% Men 39% Average median age: 56 We reach the movers and shakers between the ages of 45-75. This age group dominates all markets when it comes to spending money. 50+consumers may be close to the millennials in population, but their spending power of $2.3 trillion dollars easily outspends the younger generation’s $170 Billion by $2.13 trillion annually. Our top caliber team of industry experts continue to deliver content that resonates with the affluent audience that we reach. Our readers know what they want and are looking for places to find it. South Florida is the playground for the rich and fabulous! Our publication is found in the hottest spots for high-end travel, dining, shopping and leisure. We are the resource for adults who are looking to get motivated, live healthy and be inspired!
3
&
Look Feel When it comes to the world of print, we are on the cutting edge of creativity and design. Every issue is filled with amazing images and one-of-a-kind illustrations to captivate and engage our readers. We are a tri-annual publication designed as a set, chronicling the current year for the 50+ demographic. The Winter, Summer and Fall issues are visually stimulating with a unique look and feel from cover to cover and throughout every page. Our dedicated readers typically collect all three issues and display them in their guest houses, living rooms, private yachts and planes. One issue of advertising in Fabulously50+ equates into a 4-12 month shelf life. In every issue, we feature informative editorial in the categories of Arts & Culture, Bon Appetit, Fashion, Health & Fitness, Lifestyle, Nostalgia and Travel.
4
Winter Issue Travel
Highlighting travel destinations that are hot spots, unique and simply beautiful or perhaps on one’s bucket list, we share a myriad of travel options for our readers.
Summer Issue Health
Providing readers the latest information on living healthy and vibrant while looking and feeling their best. Featuring cutting edge resources that are designed to inspire and encourage their overall well being.
Fall Issue Fashion
Whether readers are looking for something fabulous to wear for a night at the theater, lunch with friends or a match on the courts, our editorial will present the latest in fashion trends.
Consumer Confidence
Print - Online - Social
Magazine Statistics show 92% of Americans read Magazines! Magazines & TV Dominate Their interest Magazines - 62% TV - 62.2% What Media Do They Trust Most Magazines - 47% TV - 47% Online Videos - 31% Social Network Ads - 31% Online Banner Ads - 28%
The average age of magazine readers for the top 11 publications by circulation in the country is 50.6 years young. However, any way you look at it, 50+ consumers read the most magazines, shop for products and it doesn’t stop there...
Top 11 Magazines by Circulation AARP AARP Bulletin Better Homes & Gardens Game Informer Magazine Good Housekeeping Family Circle National Geographic People Reader’s Digest Woman’s Day Time
Millions Median Age Reader 23,428,878 62 22,183,316 63 7,639,661 51 7,099,452 32 4,315,330 55 4,015,728 50.5 3,572,348 45.6 3,510,533 40 3,393,573 66.9 3,288,335 47.9 3,286,467 43.6
(Source: MPA Info Center, MediaFinder.com, Serial Solutions, Ulrich’s Web, Museum of Broadcast Communications; 2015 data. 67 Magazine Brand Vitality magazine.org)
5
What you need to know about the Baby Boomers vs. Gen-Xers and Millennials It is a well known fact that America’s demographics show an increased aging population and consequently have created an expanding market for products and services. Baby Boomers and Gen-X consumers have a profound effect on the marketplace and will continue to do so, creating a massive demographic shift affecting attitudes, styles, products and their desire for information about growing older actively!
Ages
Baby Boomers 53-70 Gen X 34-52 Millennials 18-33
% of Population
Number of People
Ages
% of income
Spending Power
Baby Boomers 53-70 Gen X 34-52 Millennials 18-33
34% 15.4% 26% 77% 25% 5.2%
108.7 Million 49 Million 82 million 2.1 Trillion 790 Billion 170 Billion
Smart Targeting to the 50+ Consumer! The 50+ demographic will dominate consumer spending over the next 20 years and they are slated to inherit over 13 Trillion Dollars! With disposable income becoming available to this market, the 50+ consumer is looking for new and exciting ways to spend their money. Do you know that: The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after tax income in the US? (Consumer Expenditure Survey) Every year the US Consumer Expenditure Survey shows adults 55-64 outspend the average consumer in nearly every category: food, household furnishing, entertainment, personal care, gifts, etc. The baby boomer market accounts for nearly $230 billion or 55% of consumer packaged goods sales and spend $157 billion on travel every year? (Nielsen and Next Avenue) American’s 50+ account for half of all consumer spending but are targeted by just 10% of all marketing? (AARP)
6
Digital Platform
With Fabulously50.com you can tap into new trends in online marketing. Fabulously50+ Magazine offers an array of innovative and strategic multimedia options to extend your reach of our partners’ promotional campaigns, leading to maximum results and visibility on Facebook, Twitter, Pinterest, Google+ and Instagram. Options for enhancing your company’s marketing mix and complementing your print advertising schedule include: Online Advertising packages on Fabulously50.com
Coming Soon.... Mobile App
Online Digital edition - tablet friendly
Video Hosting & Linking (Highest conversion rates online)
On-line articles
Online Events Page - Posting
Social Media Blog Sharing
Banner Ads
Custom content projects
Strategic Partnership Opportunities Shopping Dining Entertainment Travel Real Estate
Social Media Programs: Facebook and Meetup
Educational Webinars & Library Online: Learning is growing and our readers are interested in educated purchasing.
7
Social Engagement 50+ Our social strategy centers around Facebook, Online Webinars and MeetUp events. Why? Because this is what our readers want!
Facebook Page Our Fabulously50+ Magazine Facebook page grows daily, offering the ability to post online stories about new businesses, local events, informative videos, important news and promotions from the present and the past. Our content posts engage our Facebook friends with stories on todays trending topics along with nostalgic fun facts, handy tips, fun photos and human interest stores. We encourage our readers and client base to share their information with us. Do you know that people 50+ prefer Facebook? In a recent survey conducted by Silversurfer of more than 3,000 50+ consumers who use social media, the survey confirmed that: 92% of internet savvy 50+’s use Facebook to stay in touch with family and friends 81% admit they check Facebook more than once a day 48% use Facebook to share updates, photographs and videos
8
Meetup Group While building our readership, we have simultaneously created a following through our Meetup group. With a rapidly growing database of more than 750 members, we offer this marketing opportunity to our clients as an immediate way to bring your products or services directly to your target audience.
Distribution
Tri-Annual Circulation - 20,000 Annual Circulation - 60,000
Specialty Distribution Aston Martin Palm Beach Berlin Center for Medical Aesthetics Boca Express Travel Boca Raton Executive Airport Chesterfield Hotel Coral Ridge Yacht Club Crawford Concierge Flashback Diner Harbour Ridge Yacht & Country Club
Joseph’s Classic Market Oceanside Estate Properties Reid Travel Surfside Diner Palm Beach The Colony Hotel The Facility for Personal Training The Fresh Market The High Performance Driving Experience Tower 155
You an also view issues of Fabulously50+ Magazine at many high-end retail locations including: Atlantic Avenue - Delray Beach Car Dealerships Boynton Beach Mall Country Clubs Downtown at the Gardens Fitness Centers Palm Beach Outlets Luxury Condominiums The Gardens Mall - Palm Beach Gardens Medical, Physicians Offices The Greens at Wellington Mall Real Estate Offices Town Center at Boca Raton Worth Avenue - Palm Beach Affluent Mailing Fabulously 50+ Magazine is mailed directly to a hand-selected group of Palm Beach County elite businesses, influential people and trendsetters. Event Distribution Fabulously50+ Magazine has developed strategic partnerships with key organizations and media outlets that include distribution at Legends 100.3 Radio events. ​Digital Presence Our Online Magazine and Facebook page offers our clients immediate access to this target market through digital articles and resources.
9
Rates & Deadlines 1X Full page 2-page spread Back Cover Inside Covers
2X $3,200 $4,400 $6,400 $5,200
3X
Full page 2-page spread Back Cover Inside Covers
$3,000 $4,000 $6,000 $4,800
Full page 2-page spread Back Cover Inside Covers
$2,800 $3,600 $5,600 $4,000
Tri-Annual Circulation 20,000 Yearly Circulation 60,000
10
Issue Fall 2016 Winter 2017 Summer 2017
Editorial Due July 22nd November 18th March 17th
Ad Space Reservation August 12th December 9th April 7th
Art Work Deadline August 26th December 23rd April 21st
Advertising Specs FULL PAGE Live Area: Inches: 8.5” x 11.5” Trim: Inches: 9” x 12” Bleed: Inches: 9.25” x 12.25”
THIS IS WHAT 50+ LOOKS LIKE Everyday People Inspire Us to be Fit and Fabulous at Fifty Plus
DISNEY, NOT JUST FOR THE KIDS Let the Memories Begin for You
12”
and Your Family
ITALY & FRANCE Take an Epic Journey through Tuscany,
SPREAD Live Area: Inches: 17” x 11.5” Trim: Inches: 18” x 12” Bleed: Inches: 18.25” x 12.25”
Burgundy & Champagne
AD SIZING REQUIREMENTS Remember to allow for bleed (.125 inches beyond trim).
TRAVEL ISSUE
UPLOAD FILES
Fabulous Places to Experience Around the Globe
9”
You may upload your press ready ad to: www.fabulously50.com/upload
AD SPECIFICATIONS Fabulously50+ Magazine prefers high-resolution PDF files. All images should be in CMYK format, at a minimum resolution of 300 dpi. If you cannot supply your ad in a PDF format, jpeg format will be acceptable. Any images supplied in RGB format will be converted to CMYK, and may result in a difference of color. If you should need help developing your ad, please contact us and we will be glad to assist you.
11
561.300.3878 fabulously50.com info@fabulously50.com