THE AVANT-GARDE REVOLUTION:

Hadag takes the unbelievably compelling Range Rover Velar out on the UAE roads and little did we know that this legendary motoring brand may have just introduced the world to a whole new meaning of luxury driving…

Velar, the fourth member of the Range Rover family, is an instantly recognisable descendant of the original luxury SUV – a landmark industrial design that’s become all too popular on the UAE roads, and for good reason. However, Velar’s form, stance and proportions leave an overwhelming impression of the unfamiliar, of the new. The start of another revolution. The perfect blend of the original Range Rover character, conceived to play a powerful new role in the evolving Range Rover narrative, sitting between the Range Rover Evoque and the Range Rover Sport. Its stop-you-in-your-tracks looks are born from a process driven by ‘reductionism’, a discipline faithful to the original Range Rover but enabled by the very latest thinking in design, precision engineering and technology. And we can attest to this. For the five days that we called the Range Rover Velar our own, it was a true head-turner. You know that a car is the talking point when the hotel valet decides to give it prime parking spot or as we were constantly told “VIP” parking – and this vehicle was not only a crowd-pleaser with its super slick, glamorous, chrome exterior, but it also has all the modern technology and elegant features that you’d expect from a car with the emotionally charged DNA and unquestionable pedigree of the Range Rover tag.

Velar is an SUV that exudes a sense of craft and quality. With fast and flush glass, delicate and beautifully slim illumination and features – inside and out – rendered invisible until required, Velar is the first vehicle to take luxury and technology into unexplored territory – literally. There is a purity in the Velar’s design that we’ve failed to find in many other SUVs in its segment. Outside, we fell in love with the super-slim Matrix Laser-LED headlights and flush deployable door handles. A light, stiff, aluminium-intensive body structure enhances performance, agility and efficiency. In a place like the UAE, this not only sets the car apart in the competitive SUV field, it also appeals to a variety of drivers. Now, let’s talk about some of our standout

ةروث ةيادب .ديدج وه ام لكب ،داتعملا ريغلاب

اهاطعأو ةيلصلأا رفور جنار صئاصخ عمج يذلا يلاثملا طيلخلا

يف features that really make the Velar a worthy contender on the UAE roads. A sophisticated all-wheel drive system, fourcorner air suspension, class-leading ground clearance of 251mm (213mm with coil springs), wading depth of 650mm (600mm with coil springs) and Land Rover’s unmatched suite of traction technologies including Terrain Response 2 and All Terrain Progress Control – keeps to the forefront Range Rover’s world-class all-terrain capability. Think long drives in the dry heat or the pouring rain down south to the capital, or how about a road trip into RAK’s Jebel Jais for rockier landscape – the Velar is prepared and well-equipped for it ALL to ensure maximum driver engagement on-road. Inside, it’s the debut of the state-of-the-art Touch Pro Duo infotainment system, featuring two high-definition 10-inch touchscreens for unrivalled functionality and intuitive operation. The Velar had, possibly, the easiest incar entertainment navigation and user-friendly display that we’ve come across in any SUV of the same calibre. Authentic materials of the finest quality and contemporary finishes underline Velar’s luxury status. The cockpit’s distinctive horizontal architecture is celebrated with a new embossed Cut Diamond signature design, which flows from the instrument panel through to the door casings to emphasise the width of the spacious cabin. The new design is subtly echoed throughout the interior: the Windsor Leather and Premium Textile seats feature a perforated interpretation, and the Cut Diamond motif forms an integral part of the stainless steel speaker frets’ structure on the Meridian 17- and 23-speaker audio systems. The Range Rover Velar is a story. Created from a clean sheet using Jaguar Land Rover’s Lightweight Aluminium Architecture, the Velar represents the next chapter of Range Rover vehicles.

قيلعت ،قيقدو روطتم

غلبت ضرلأا ىلإ ةرايسلا لفسأ يف ةطقن برقأو تلاجعلا لفسأ

ضرلأا نع ةرايسلا لفسأ عفتري )تاروصارلا عم 213( ملم 251

رجلا ةينقت اًعبطو )تاروصارلا عم ملم 600( ملم 650 ةفاسم all terrain“ و ”terrain response“ كلذ يف امب رفور دنلاب ةصاخلا

ريسلا ىلع ةردقلا رلايفل حمست تافصاوم - ”progress control سقطلا يف ةليوطلا ريواشملاب ركفنلف .قرطلا عاونأ ةفاك ىلع سيج لبج ىلإ ةلحر وأ ،ةلصاوتملا راطملأا وأ فاجلاو راحلا اذه لكل اهريضحتو رلايف ريهجت مت دقل - يرخصلا هطيحمب .فورظلا ةفاك يف ةدايقلا

But, more importantly, the Velar is also the success story of the individual behind the wheel. This beautifully-balanced, powerfullyproportioned car is an elegant nod to the loyal Range Rover fan, the career-driven worker who worked hard to land a promotion, the family that creates balance between work and play, and the CEO who wants to make a statement. In fact, the Range Rover Velar is the kind of revolutionary SUV that can be anyone’s story. All you need to do now is to book a test drive and start the chapter into writing your own.

GO: Starting from: AED338,205. Visit www.landrover-me.com or call (0)4 309 8901 for more information.

Hadag meets David McGoldrick, General Manager of Euro Motors, to talk all things Ferrari and how the brand resonates with drivers in Bahrain…

What attracts people in Bahrain to the Ferrari brand?

Excellence, heritage, prestige and track DNA. Ferrari expertly bridges the gap between the uniquely storied heritage of the Prancing Horse and the new world of cultural and technological hegemony which the region and Bahrain so acutely represents. Ferrari’s deluxe approach to bespoke automotive design is also key for the Kingdom and, when combined with razorsharp responsiveness, blistering performance, superbly powerful acceleration at all speeds and an exhilarating soundtrack known to all Ferraris, it is apparent that it is the Ferrari DNA which is at the heart of the appeal.

What are the most popular models in Bahrain?

Ferraris are not only timeless but unique and innovative. All our models are remarkable and specifically in Bahrain, the 488 GTB and 488 Spider, GTC4Lusso & GTC4Lusso T have been incredibly popular. We were also delighted by the response to the most recent launched the 812 Superfast, what always generates the most excitement and anticipation is the release of a new model, and 2018 marks the arrival of the Portofino the successor of California T.

How can you describe the Bahraini market?

The perception of Ferrari in Bahrain mirrors that of the rest of the region. It is one of the most powerful brands in the world, and the ultimate symbol of style, heritage and performance. The Prancing Horse is an enduring symbol of excellence here. Ferrari is a leader in its respective market segments; sports cars as well as GT cars. However, the real key to Ferrari’s success, in the Bahrain market, is having the most comprehensive model line-up in its history, industry-leading free 7-year maintenance and 12-year Pre-Owned programs –which guarantee the best residual values.

What kind of after sales services Ferrari offers to its clients? Customer’s satisfaction is our top priority since the beginning of Ferrari’s time, therefore couple of years back Ferrari introduced the seven years warranty and service on all models from 2014 where our value clients can enjoy driving Ferrari without any concerns as we are at Ferrari taking care of their cars, on top of that and what lots of people are not aware of, When any Ferrari car comes for a check-up or maintenance the whole process will be in direct connection with the factory team in Maranello to assist the technicians on ground with every step through the check to make sure each customer receive the best service with no doubt.

Would you tell us about the pre-owned program from Ferrari? At Ferrari we are aware that not much of people can afford a new Ferrari, therefore we have our pre-owned program which will make owning a Ferrari more affordable and accessible to Ferrari enthusiasts, and what set our pre-owned program a part from other pre-owned cars, the strict system which contains long list of check points that each car should meet in order to be consider pre-owned, and some of the preowned cars when being re-sell again it comes with factory warranty and service contracts for specific period depends on the model and year of the car, and that will always provide a relief to the our pre-owned buyers and customers.

Have you noticed growth in the demand for Ferrari cars in Bahrain?

Ferrari continues to experience unprecedented growth because of the exclusivity of the brand and its reputation of quality, luxury and Performance. As a leader in both the sports car and road car segments, Ferrari, with its comprehensive model line-up and its wealth of history and heritage, is in a strong position in the market.

What distinguishes the Bahraini user from other buyers in the region?

The Bahraini clients are well educated and have true passion for the brand we carry. They seek excellence before, during and post purchase. This comes from our unique product offering, alongside our factory trained staff and certified workforce who always meet their requirements and expectations. In fact, I think they surpass them.