HAIR GENIUS

Tell us about how you started your career as a hairdresser?

I was born and raised in Brazil by my mother and three sisters, and I always loved making them feel beautiful by doing their hair. I was born to do it! It was my passion from a young age. I then moved to London and worked in top salons such as Vidal Sassoon and Neville Hair Salon.

How did you develop your brand?

Moving to London earned me the opportunity to become a hair stylist to the rich and famous. But that’s not the only thing, I came to perfect sensational colouring techniques which combine high levels of technical skill and after cementing my reputation among prestigious client circles from all over the world, I launched my own salon in Chelsea.

What does ‘good haircare’ mean to you?

It’s quite simple – using the right combination of shampoo and conditioner.

Explain to us what balayage is and why you think it’s become so popular?

Words, ANGELA BEITZ

Balayage is a technique for highlighting hair in sweeps of colour to create a gradual, natural effect, which originated in France. There’s this freshness about balayage it makes women look so happy and confident – simply fabulous. There’s a sun-kissed look to it, which I think is the main thing with a healthy, bouncy sheen.

How did you become the ‘balayage master’?

I’m not sure where that came from! I am fully dedicated to my clients and work with passion to make their hair look at its absolute best. My goal is to be ‘a’ master of Balayage. “The” master? – that’s not for me to decide!

What are your tops tips for ladies who want to drastically change their hair colour?

It needs to be subtle – too much colour destroys the effect; and gradual – lines look awful. This region is known for its harsh environmental factorswhat advice would you give for looking after your hair under these circumstances?

The heat and sun does cause issues, of course, but these are quite easy to guard against. I recommend to my clients, the first is that they carry a heat protection for their hair in their handbags, to apply when they are out in the sun; and two is that twice a week at home they apply moisturisers and masks to their hair, after shampooing.

What to do you enjoy about coming to this region to do hair?

I love the people here – they are very warm and welcoming – a little bit I think like Brazilians! I also love working with their hair, which is so strong and dark and full of potential.

What’s next for the PS brand?

My focus is on growing London and the Middle East; I am working also in Sao Paulo and in Miami. The aim of my brand is to be at the forefront of global hair fashion and to help to make my clients absolutely stunning.

www.paollosagerah.com