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BEAUTY Insight
by Fact ME
Platinum Rare is La Prairie’s most prestigious collection –what is it that makes it the most luxurious collection?
In crafting the Platinum Rare Collection, La Prairie applies the same principles as the Maisons of haute-couture, hautehorlogerie or haute-joaillerie –from the painstaking selection of its raw, precious ingredients to an expert formulation and the sublime design of its vessels, every Platinum Rare creation is an object of desire.
Why did you decide to infuse a noble ingredient such as platinum into skincare?
La Prairie became intrigued with platinum’s potential as an anti-aging element at a time when such scientific research was at its infancy. Convinced that this precious, rare ingredient of the highest purity and quality could be transformed into a rejuvenating skincare ingredient, the scientists at La Prairie made the commitment to elevate the research, creating an unprecedented Platinum science. What is rejuvenation to La Prairie?
