知己 知彼 ‣ 10+年从供应商到中间商到零售商 ‣ 我不说你从来没意识到 ‣ 你的客人是怎么想的 ‣ 什么时候说什么怎么说 ‣点
进
注意事项
‣ 不要被 you are great”忽悠 ‣ 走一步算三步
Business is Business 知己 知彼
Fae Huang 预览版
基础 拼写与格式 拼写很重要。对所有书面正式交流而言，拼写正 是最最基本的要求。想象一下如果你读到一封错
是第一要紧。这
字百出的中文邮件，
你对写这封邮件的人会留下什么印象？同理，连单词都拼不对的人如何 赢取客户信任和尊重？ 注意空格的正
使用。很多人容易忽略标点符号、数字后的空格使
用̶̶这一点尤其表现在洗标上，面料成分百分比与成分名之间应该有 空格：100% Cotton，不应该是100%Cotton。 常见略写： 以下是经常看到的略写。建议能不用尽量不要用， 尤其是讨论主题 比较严肃尤其对己方不利的时候（如要求延长交期，讨论索赔等） TKS Rgds Pls B.Rgds Rvd I/O Fcty UR
Thanks Regards Please Best Regards Received Instead of Factory Your
日期与时间格式 英联邦国家 ：日／月／年 美国：月／日／年 中国，日本：年／月／日 例子：ex−work 5/10/2017 −离厂日是2017年5月10日？还是10月 5日？ 为避免误解，月份用字母拼写：5 Oct 2017
语法：语法是非常重要的！ 对于完全不懂中文并且从未与中国人的英语打过交道的外国人来说， 语法错误会造成理解困难，完全不知道对方想讲什么。 例子：I will sent the sample tomorrow •
是已经送了还是没送？
•
是时间单词tomorrow用错了？其实想说yesterday？
其他低级错误： • 1nd strike−off • 2st handloom
中式英语的误区： • Hope you can understand. Hope you can really understand. 中文想表达：希望你能理解。 Understand在中文做“理解”解时，有希望对方能明白我的处境，情 况，理由的意思。但英文这样表达造成的直观感觉是“你听得懂我的意思 吗？”，“你到底明不明白我的意思？ 这其中传达出来的微妙语感往往给读者留下很不舒服的感觉。
注意书写格式： •
忌整封邮件用大写字母。
•
慎用彩色字体，尤其是初始邮件。
•
慎用粗体，斜体字母。
实例讲解 场景一：如何自我介绍、推销。 以下是一
比较成功的自我介绍邮件。
It was really nice talking to you. I have reached you for the purpose of business development. Pls note that Indus Apparel is manufacturer/exporter of Denim wear/Twill wear/Sportswear/ Knitwear and has its network all around the globe . We are the largest supplier of “Under Armour” exporting 1.6 million pcs/ month from our Jordan factory. We are also the only supplier to the world’s leading Performance Denim brand “Dish and Duer”. Attached is the company profile FYR which will give you a fair idea who we are. We are already working with USA, EU and Australia/New Zealand brands/labels and supplying them our product range. On your side of the world we are already serving brands like Hallenstein Brothers, Saint, Glassons ,Lonsdale & Decjuba and would like to add more prestigious brands like “Barkers” to our company profile. On our visit to Australia last month we met with good potential brands like Seed Heritage, Calibre and Zanerobe and today we are in product development phase with them. Our main focus for Australian market at this point of time is Denims/ Fleece and Terrys(Jersey Wear) as these are our strengths where we offer superior product quality at a very competitive price which has enable us to stand strong in this market. Due to good market response from Australia/New Zealand, we are now setting up our office in Melbourne which will be operational by end of this year and I will be looking after all the operations. I have lived in Melbourne few years back when I was doing my MBA from Monash University and also I am resident of Australia. It would be great to move back so I can get an opportunity to work with good fashion brands and I am already in process of setting up liaisons. I will be in Auckland in 3rd
week of November and would be great if I can see you- pls advise your availability ?. Will appreciate if you can take out sometime to see me and I would love to present you our product range which will give you an idea of our capabilities.. If you have any questions, do let me know and I will get back to you at earliest.
对比以下简介： http://tengchuantrade.en.made-in-china.com/companyFuzhou-Tengchuan-International-Trading-Co-Ltd-.html
Fuzhou Tengchuan International Trading Co., Ltd is a new stype modern enterprise. We mainly supplies various promotional gifts, souvenirs, such as water bottle, car air freshener, umbrella. Our products enjoy high quality and favorable price. It win for the good reputation from our valuable customer from all over worlds. Our company consists of seven departments: Administration section; Financial section; Workshop section, sales section; After-sales section; VIP customer section and design section. We could according to UR requirements to offer u professional advice and draw the artwork for u better checking according to UR idea. Our motto is "let efforts above our excuses". We still insist the principle: "quality first, customer first, service first, continuous improvement and innovation to meet the customers" for the management and "zero defect, zero complains as the quality
objective. " Welcome UR calling or email me, hope we could assist u to achieve the double win In the road of business. Cheers! 总结： •
简介场合不同但出发点是一样的，那就是告诉可能的新客户：
• 我们是谁 • 我们是做什么的 • 为什么你需要我们（我们能提供怎样的产品、服务） • 我们等着你来下单 例1： ‣ 无语法拼写错误（有略写）。 ‣ 条理清晰，覆盖全面。 ‣ 英语表达符合英语习惯。 例子2： ‣ 拼写语法错误。 ‣ 迷之略写 UR ——这里是第二人称针对客户说Your requirements， Your idea，用UR这种略写一下子降低尊敬程度。 ‣ “中译英”式的表达。
场景二：如何写报价邮件 了解客人的常规核价流程。
待续