ALL ABOUT Our life-long dream has been to create the highest quality clothing for life's great moments, the ones spent by the water, watching sunrises or sitting around a campfire with friends. We're proud to design men's and women's clothing that blends our love of timeless outdoor moments with our passion for designing and crafting products meant to last a lifetime. Growing up surfing in a beach town, we couldn't find quality clothing that reflected our casual lifestyle. We paid our dues, Mike in design and Alex in finance, to create the company we always wanted. We launched in 2013 with men's and women's clothing collections, sustainable swimwear, and accessories. That first year you could find us roaming the country in our mobile store, parking it everywhere from a resort in Palm Springs to a backyard in Montauk. We opened our first store in SoHo, NYC in April 2014 in the same space as our offices and design space. Two years later, we've now opened up three more stores in some of our favorite coastal towns. Earlier this year in May we took the ferry over to Nantucket to open up our shop there, then went bicoastal with the opening of our first west coast store at the Malibu Country Mart that same month. Later in the summer we opened our second California store in Newport Beach in August. If you find yourself in one of those cities be sure to stop by and say hi. You'll often find us hanging out in one of our stores, and if so don't hesistate to introduce yourself, we love to tell people about our story and hear how they stumbled across our journey. We work tirelessly to design and manufacture the finest clothing, and guarantee our product for life. If there is any fault in construction or material contact us at any time for an exchange or refund. Here's to living the spirit of the never-ending summer. Mike working on design inspiration
“The highest quality clothing for life’s great moments.” Nantucket, MA
ALEX
MIKE
After graduating from Yale, Alex (above left) pursued a career in private equity for eight years before quitting his job to join Mike in launching their namesake brand. The "numbers" twin, Alex's goal is to make sure there is a stable foundation so Mike can express his creative vision, but his favorite days are spent on the sales floor talking to customers. His wife Kerry joined the brand shortly after launch and in April 2016 they became the proud parents of team Faherty's youngest member, Ava.
From a young age Mike (above right) was interested in clothing, often telling his brother what to wear, but struggled to find high quality clothing that reflected his lifestyle growing up surfing in a beach town. He eventually decided to create his own and even wrote his college essay on the brand. After design school he began a career working at Ralph Lauren to gain the skills and experience necessary to launch Faherty. When not desiging, you can find him scavenging flea markets around the world for vintage finds and inspiration. You can see him wearing our fall collection on the following pages.
Alex & Kerry
Malibu, CA
Kerry & Ava
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GARMENT DYED VENTURA SHIRTS
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$128
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Perfect for a casual day or night out, this ultra-soft washed poplin will become the most versatile shirt in your closet. Like all pieces we garment dye, the unique character of the color will only get better with time. Finished with single needle tailoring. 100% Cotton. Shown here in Turquoise (details below). More colors, opposite page. XS-XXL. 1. BAY BLUE MWU1616-BLU 2. SIERRA MWU1616-RED 3. TURQUOISE MWU1616-TRQ 4. NAVY MWU1616-NVY 5. WHITE MWU1616-WHT 6. CHARCOAL MWU1616-DFB
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PANT COMFORT TWILL JEAN Stone $148, MBS1601-STN. 98% Cotton/2% Lycra. 28-40. For more colors, see fahertybrand.com.
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DUAL KNIT QUARTER ZIP
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$138 New for fall, our quarter zip pullover is the perfect mix of sweatshirt and sweater, a classic style with ultimate comfort. Great for casual weekends away from the city or as an added layer over a collared shirt. Featuring our signature dual knit heathered cotton fabric ideal for keeping warm without the added weight. 100% Cotton. Shown here and opposite in Charcoal Grey, MKF1683-CCL (1). Also available in Navy MKF1683-NVY, shown at opposite (2). XS-XXL.
Also available in a long-sleeve crewneck and full-zip hooded sweatshirt at fahertybrand.com.
SHIRT VENTURA SHIRT Light Blue Check $128, MWF1641-LTB. More details on p.15.
PANT COMFORT CANVAS TROUSER Sand $148, MBF1609-SND. More details opposite.
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COMFORT CANVAS TROUSER $148
A classic trouser style updated with rugged detailing and a touch of stretch for ultimate comfort and wearability. The two-way stretch canvas provides maximum mobility for all life throws at you. Garment dyed and washed for a worn-in look and unmatched softness 98% Cotton/2% Spandex. 28-40.
3. ASH MBF1609-ASH 4. NAVY MBF1609-NVY 5. SAND MBF1609-SND 6. HUNTER GREEN MBF1609-HGR 7. DUSTY KHAKI MBF1609-DKH
SEAVEES SNEAKERS $78 The original California surfer’s sneaker. The 60’s pioneers of coastal casual footwear are back and better than ever with classic, high-quality styles. 8-13.
8. HERMOSA SNEAKER Vintage Washed Navy MAT1628-VWG 9. LEGEND SNEAKER Grey Poplin Twill MAT1629-PTG
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SIGNATURE WASHED TWILL SHIRTS
Transition into fall with these lightweight plaids. Crafted in our premium cotton with a softness as if it’s been in your closet for years. The rugged look of your favorite fall flannel but without the heaviness, this is the staple you’ll wear now and layer into the cooler months. All 100% Cotton. Pre-Washed. XS-XXL.
Left to right: 1. INDIGO DOBBY $148, MWF1623-IND 2. NAVY WINDOWPANE $148, MWF1645-IND 3. GLACIER BLUE PLAID $128, MWF1630-DBL 4. DUSTY ROSE PLAID $128, MWF1612-ROS
5. PACIFIC BLUE PLAID $148, MWF1611-IND 6. COUNTY LINE PLAID $148, MWF1601-IND 7. FIELD BLUE & RED PLAID $128, MWF1631-DCD (Also worn at left.)
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ITEM OF THE FALL
LONG-SLEEVE POLOS
$118
A wardrobe staple with casual comfort and refined style. Available in the softest knitted fabrics you can find. Our longsleeve polo is easily dressed up or down, perfect for early fall comfort and layering as the temperature gets cooler. In both heathered jersey as well as indigo dyed cotton. Chambray detailing on placket, side vents, and neckline. All 100% Cotton. XS-XXL. LONG-SLEEVE HEATHER POLO Burgundy & Navy Feeder Stripe $118, MKF1612-RST.
GREY & BLUE FEEDER STRIPE MKF1612-GRB
DARK WASH INDIGO MKC1604-DKW
CHARCOAL GREY MKF1612-CHH
Additional short-sleeve polo and tee, as well as long-sleeve tee and henley styles available at fahertybrand.com. BLACK WASH BLUE STRIPE MKF1657-BWS
BURGUNDY MKF1612-BUR
DARK WASH MULTI-STRIPE MKF1657-IMS
HUNTER GREEN MKF1612-HGR
BLACK WASH MKF1657-BIW
BURGUNDY & NAVY FEEDER STRIPE MKF1612-RST
ATHLETIC GREY MKF1612-ATH
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BLANKET LINED CPO JACKET 1
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$148
A great mix of classic styling and functionality, this is the only outerwear you need this fall. A lightweight jacket with a durable sueded cotton exterior is lined in our ultra soft canteen stripe in the body and a fine weave wind resistant polyester at the sleeves. Filled with a featherweight poly-fill on the body. Finished with double chest pockets, side pockets, military-inspired buttons and double needle stitching. 100% cotton exterior/100% cotton body lining/100% polyester sleeve lining. XS-XXL.
JACKET
CREWNECK
PANTS
1. RUGGED GREY MOF1614-GRY (Also shown below.) 2. FADED NAVY MOF1614-NVY 3. RUGGED KHAKI MOF1614-RKH
LONG-SLEEVE HEATHER REVERSIBLE TEE Burgundy/Navy $128, MKF1602-RNV 100% Cotton. XS-XXL. Also available in Charcoal/Hunter Green and Navy/Athletic Grey at fahertybrand.com.
COMFORT CANVAS TROUSER Sand $148, MBF1609-SND More details on p.7.
Natural dyed indigo garments have a one of a kind appearance that only gets better with time. We work each season to create something new and innovative using the ancient art of indigo dyeing. This season we have used printing, placement bleaching and multi-tone indigo yarn techniques to put a spin on our classic indigo tee.
1. POCKET TEE MKS1626-BWS $88 2. RINGER POCKET TEE MKS1621-IRB $78 3. POCKET TEE MKS1606-INF $88 (featured on left)
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ULTRA-FINE NEWPORT CHECK SHIRTS We’ve taken the same high quality 2-ply yarns you’d find in your dress shirts and designed them in classic check patterns to take you from work to weekend. Each shirt is pre-washed for a soft, lofty feel. Seams are double needle tailored for top-notch durability. Styled in our classic single chest pocket Ventura style. All 100% Cotton. XSXXL.
1. DUSTY RED CHECK $128, MWF1657-RDB 2. BLUE TATTERSAL $128, MWF1627-BLU 3. LIGHT BLUE CHECK $128, MWF1641-LTB 4. BLUE HEATHER CHECK $148, MWF1608-BLU 5. DEEP OCEAN TARTAN $148, MWF1609-NVY 6. COASTLINE CHECK $128, MWF1642-NVY 7. BLUE SIERRA CHECK $128, MWF1646-DRS 1
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THE SURF PONCHO The ultimate casual outerwear. We’ve redefined the classic Baja poncho with truly unique fabrications, crafted in a super soft brushed cotton and custom velvet yarn knit terry. Finished with horn buttons. XS-XXL 2
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1. PACIFIC PONCHO Grey Aztec $195, MOF1697-AZT. 100% Brushed Cotton 2. PACIFIC PONCHO Beacon Paradise $195, MOS1607-BON. 100% Brushed Cotton 3. TERRY BAJA PONCHO Teal Stripe $275, MOF1695-TBL. 100% Velvet Loomed Cotton 4. PACIFIC PONCHO Neskowin $195, MOF1641-NSK. 100% Brushed Cotton 5. PACIFIC PONCHO Bandera Serape $195, MOF1654-FBL. 100% Brushed Cotton
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THE HISTORY OF THE PONCHO
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The poncho originated in South America along the Andes Mountains. The Mapuche people of Chile and Argentina were highly skilled weavers who designed ponchos with motifs and symbols, each with their own significant meaning. In the 70s the classic Baja Poncho style was reinvented and eventually became synonymous with California surf culture. 17
DID YOU KNOW? Our men's and women's swimwear are made of an innovative blend of eco-friendly polyester made from recycled plastic bottles. A unique finishing method ensures long-lasting color and protects against chlorine and salt, ensuring quality to last long beach days. We are proud of the swimwear we produce and all of our styles are guaranteed for life.
CLASSIC BOARDSHORT
BEACON TRUNK
$125
$98
The boardshort you've always wanted, designed to look good in the water and on land. Available in both a 7" and 9" inseam, they're finished with a button fly and tie closure. Features mesh lined side pockets and zipper back pocket. 28-40.
A classic trunk style with an elastic drawstring waist, 7" inseam and full mesh lining, as well as mesh lined side pockets and zipper back pocket to keep valuables safe. XS-XXL.
A perfect hybrid, our All Day Short looks like a tailored, flat front short but has all the technical aspects of a swimsuit. In an 8" inseam with a button and zipper closure, inner drawstring, and mesh lined side pockets and zipper back pocket. 28-40.
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Red Riptide, MSS1609-RDC. Crescent Blue, MSS1609-CSB. Indigo Starfruit, MSS1609-ISF.
More Men's swim colors available at fahertybrand.com.
SANTORINI ONE PIECE Kiawanda, $168, WSS1601-KWD. XS-L.
TAVARUA TOP Serape/Black, $98, WSS1604-BSP. XS-L. SEYCHELLES REVERSIBLE BOTTOM Serape/Black, $88, WSS1607-BSP. XS-L.
BORA BORA REVERSIBLE TOP Serape/Navy, $98, WSS1605-NSP. XS-L. BALI REVERSIBLE BOTTOM Serape/Navy, $88, WSS1606-NSP. XS-L.
LAGOON TOP Floral Patchwork, $88, WSS1603-JFL. XS-L. ARUBA BOTTOM Flame, $88, WSS1608-FLM. XS-L.
SANTORINI ONE PIECE Black Serape, $168, WSS1601-BSP. XS-L.
ALL DAY SHORT
$125
Hobi Tribal Blue, MSS1610-HTB. Starfruit Red, MSC1610-SRF. Blue Riptide, MSS1610-BLC.
LAGOON TOP Totem, $88, WSS1603-TTM. XS-L. BAJA REVERSIBLE BOTTOM Totem/Cobalt, $88, WSS1609-TTM. XS-L.
Red, MSC1601-RED. Navy, MSC1601-NVY. Olive, MSC1601-OLV.
More Women's swim colors/styles available at fahertybrand.com.
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SUN & WAVE COWICHAN Camel
$398, WYF1615-CML. 50% Alpaca/50% Merino Wool. XS-L. Also available in a Navy Jaco Button-Up Cowichan Cardigan style at fahertybrand.com.
TEGAN GARMENT DYED TANK White
$58, WKF1614-WHT. 50% Organic Cotton/50% Modal. XS-L. Also available in Blush Pink and Anthracite Grey at fahertybrand.com.
OUTLANDER PANT Terra Cotta
$148, WBF1602-TCT. 60% Tencel/40% Cotton. XS-L. Also available in Fatigue (p.26) and Slate at fahertybrand.com
ALANA REVERSIBLE BOMBER A lightweight, soft indigo dyed tencel reverses to a printed mini-loop french terry in this 2-for-1 reversible bomber style. A relaxed style finished with brass zipper, indigo dyed rib trim and fully functioning pockets on both sides. Indigo Dark Wash/Thunderbird Serape, $298, WOF1603-DKW. 100% Cotton Exterior, 100% Cotton Interior. XS-L.
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BRITTA T-SHIRT DRESS Perfect for layering as shown here or wearing alone, this t-shirt dress crafted in a super soft cotton with a heathered texture is a relaxed style for ease and wearability. Heather Grey, $128, WDF1612-HGR. (Also in Olive Green at fahertybrand.com.) 100% Cotton. XS-L. Also available in a classic t-shirt style in Heather Grey, Olive Green and Ocean Blue at fahertybrand.com.
NEWPORT SHIRT
Hunter Green Plaid $128, WWF1613-NHC. 100% Rayon. XS-L.
FEATHERWEIGHT PLAID SHIRTS In doublecloth cotton, traditional brushed cotton and silky lightweight rayon, our featherweight plaid shirts are perfect on their own or layering as the seasons change. Pre-washed for ultimate softnessa and a livedin feel from the very first wear. XS-L.
1. DOUBLECLOTH NEWPORT SHIRT Red & Grey Buffalo Check $128, WWF1608-RGY. 100% Cotton. XS-L. 2. DOUBLECLOTH MALIBU SHIRT Light Grey $128, WWF1605-GRY. 100% Cotton. 3. MALIBU SHIRT Indigo Windowpane $128, WWF1611-IND. 100% Cotton. 4. DOUBLECLOTH MALIBU SHIRT Blue & Red Gingham $128, WWF1606-RCK. 100% Cotton. 5. FEATHERWEIGHT BELMAR SHIRT Indigo $148, WW3529-DIND. 100% Cotton. 6. NEWPORT SHIRT Hunter Green Plaid $128, WWF1613-NHC. 100% Rayon.
See all our women’s shirts at fahertybrand.com.
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THE WINDS OF FALL Here's how to embrace fall style wihout losing the care-free, bohemian spirit of summer. All you need to warm your soul when the cold winds creep in and chilly days hit hard are our new indigo dyed styles accessorized with treasures and finds from some of our favorite brands.
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LIGHTHOUSE SHIRTDRESS
Navy Windowpane $158, WDF1611-IND. 100% Cotton. XS-L.
THE LUKE FEDORA
Putty $90, WAT1637-PTY. By Yellow 108. 100% Merino Wool. S-L. (Also shown opposite.)
1. GLORIA TOTE All Natural Diamonds $145, WAT1615-AND. Made by Manos Zapotecas. Handwoven. 100% Wool.
3. FISHERMAN’S CABLE CARDIGAN Dark Wash Indigo $278, WYF1610-IND. 54% Cotton/46% Wool. XS-L.
2. EMBROIDERED LOAFER Brown Suede $129, WAT16. Made by Soludos. 7-10 (no half sizes).
4. KAWAI TROUSER Light Wash Indigo $148, WBF1606-LTW. 100% Tencel. XS-L.
5. LORETTA NECKLACE Brass/Brown $134, WAT1642-BRN. Made by Saint Clair. Hand hammered brass discs and natural leather cord. 6. THE LUKE FEDORA Putty $90, WAT1637-PTY. By Yellow 108. 100% Merino Wool. S-L.
7. AZTEC JACKET Grey Aztec $168, WOF1635-AZT. 100% Cotton. XS-L. 8. MOCASSIN BOOTIE Tan Suede $149, WAT16. 7-11 (no half sizes).
9. DEVON HENLEY Dark Wash Indigo $98, WKF1603-DKW. 70% Viscose/30% Tencel. XS-L. (Also seen on p.27.) 10. LUPITA CLUTCH Autumn Afternoon $48, WAT1601-AUT. Made by Manos Zapotecas. Handwoven. 100% Wool.
FAIRISLE CARDIGAN Sunset Fields $228, WYS1610-IML. 78% Cotton/22% Linen. XS-M.
DEVON HENLEY
Dark Wash Indigo $98, WKF1603-DKW. 70% Viscose/30% Tencel. XS-L.
PRINTED BACK MALIBU TIDE SHIRT Light Wash Indigo Aztec, $148, WWF1609-SPB. 100% Tencel. XS-L. OUTLANDER PANT Fatigue, $148, WBF1602-TCT. 60% Tencel/40% Cotton. XS-L. Also available in Terra Cotta (p.21) and Slate at fahertybrand.com. EMBROIDERED ZIA SNEAKER White, $265, WAT1660-WHT. Leather Exterior/Rubber Sole. 6-11. (Also featured bottom left.) ORCHARD TOP White, $128, WTF1601-WHT. 100% Cotton. XS-L. PALOMITA FRINGE BAG Shadow, $120, WAT1638-SHA. Made by Manos Zapotecas. Handwoven. 100% Wool.
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THE BAJA PONCHO The ultimate casual outerwear. Perfect for those times when your old sweatshirt just won’t cut it. Crafted in a custom designed jacquard print woven in supersoft brushed flannel. Finished with button cuff sleeves and chambray detailing. (At left)
BAJA PONCHO
Neskowin $178, WOF1607-NSK. 100% Cotton. XS-L.
(At right)
BAJA PONCHO
Beacon Print $178, WOF1610-BEA. 100% Cotton. XS-L.
More colors available at fahertybrand.com.
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CLASSICS TO EASE INTO FALL Our Linen Stripe collection is made up of easy to wear, transitional wardrobe must-haves. Shown here in a classic shell tank and relaxed trouser style with a drawstring waist. Also available in a short and dress at fahertybrand.com.
WAIMEA TANK
Linen Stripe $108, WWS1607-BLW. 100% Linen outer/100% Cotton lining. XS-L.
CAROLINA BEACH PANT
Linen Stripe $178, WBS1612-BLW. 100% Linen. XS-L.
(At right)
AVA TUNIC
Walnut $148, WYF1614-WAL. An open weave crocheted knit in a relaxed tunic style with side vents and a high low hem. 100% Bamboo Yarn. XS-L.
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TO THE BEACH For those who feel the warmth of the waves year-round (or wish they did). A lightweight bomber in our hand-drawn Hawaiian print is lined in a heathered grey jersey for comfort. Layered here over our classic indigo dyed tank dress, a closet staple.
ALOHA BOMBER
Pao Pao Bay $298, WOF1611-SHP. 100% Rayon exterior/100% Cotton interior. 100% Cotton rib trim. XS-L.
OAHU TANK DRESS
Dark Wash Indigo $148, WDS1613-DKW. 70% Viscose/30% Tencel. XS-L. Also available in a tee style at fahertybrand.com.
SANDBAR MAXI DRESS
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Washed Black $198, WDF1610-WBK. 50% Viscose/50% Cotton. XS-L. Also available in a tee style at fahertybrand.com.
DOUBLECLOTH MALIBU SHIRT
Light Grey $128, WWF1605-GRY. 100% Cotton. XS-L. (Also shown on p.23.)
ADIRONDACK BLANKETS
Our brushed cotton blankets in inspired prints are the perfect mix of quality and comfort. They live at the end of the bed, draped over the couch or thrown in the trunk for a weekend adventure. Each fabric is custom woven on looms with long staple cotton yarns then specially brushed for a time-worn, soft hand feel. All 100% Cotton. 72” x 80”.
$128
ARLIE DAY PANT
White $148, WBF1608-WHT. 49% Cotton, 33% Rayon, 18% Linen. XS-L.
ADIRONDACK BLANKET
1. HORIZON SERAPE MAS1601-BOR 2. BEACON PARADISE MAS1601-BON 3. SOUTH SEAS SERAPE MAS1601-BLG (Also at left.) 4. INDIGO ARROW STRIPE MAS1601-IAS 5. NESKOWIN MAS1601-NSK
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South Seas Serape $128, MAS1601-BLG. (More details opposite.)
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