It’s finally here - the season we all wait for where long days are spent on the beach and nights are filled with family, friends, and BBQ’s. Since we were kids, our dream has been to create clothing for life’s great moments - the ones spent around a bonfire or catching waves when both relaxation and adventure are at their peak. We paid our dues - Mike in design at Ralph Lauren (RRL Brand) and Alex in finance (Private Equity) - to gain the necessary experience to create the brand we always wanted, a brand that blends our love of timeless outdoor moments with our passion for designing and crafting the highest quality products. Here’s to a great and memorable summer. - Mike and Alex Faherty
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LIGHTWEIGHT SUMMER WOVENS VENTURA SHIRT - Pink Plaid MWS1629-PKB $148
SEAVIEW SHIRT - Red/Cream Plaid MWS1637-BRW $148
We develop each shirt from scratch starting with selecting the finest lightweight cotton yarns. Every pattern is crafted with an open weave giving them an easy to wear breathability for even the hottest summer days. Finished with single needle tailoring and shell buttons, each shirt is cut with a slimming silhouette at a length that looks great untucked.
Visit fahertybrand.com for more woven shirts. VENTURA SHIRT - Faded Green Plaid MWS1631-TCR $148
VENTURA SHIRT - Pink Chambray MWS1676-ORC $148
SEASONS SHIRT - Indigo/Red Plaid MWS1667-BRC $148
VENTURA SHIRT - Turquoise MWS1635-NVC $148
SEAVIEW SHIRT - Red/Blue MWS1666-RDB $148
VENTURA SHIRT - Blue Chambray MWS1676-BUC $148
SEAVIEW SHIRT - Blue/Cream Plaid MWS1636-BLC $148 (featured at right)
VENTURA SHIRT - Turquoise Plaid MWS1633-PTO $148
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INDIGO POLOS & TEES The polos and tees that only get better with time. Natural dyed indigo in lightweight slub cotton is washed down to highlight its natural great character. They have a rugged yet refined look that easily transition from day to night. All colors available in both short-sleeve polo and pocket tee. Polos are finished with contrast indigo woven chambray and shell buttons.
JERSEY BEACH POLO - Light Indigo/Turquoise Stripe MKS1615-BLU -$98
POCKET TEE - Light Wash Indigo/White Stripe MKC1610-LTW $78
JERSEY BEACH POLO - Medium Wash Indigo/Red Stripe MKC1611-MDW $98
POCKET TEE - Dark Wash Indigo MKC1609-DKW $78
JERSEY BEACH POLO - Medium Wash Indigo/Coral Stripe MKS1620-MCS $98
POCKET TEE - Dark Indigo/Turquoise Stripe MKS1613-NVY $78
POCKET TEE - Vintage Wash Indigo/Red Stripe MKC1616-VTW $78 JERSEY BEACH POLO Dark Wash Indigo MKC1603-DKW $98 COMFORT TWILL JEAN Khaki MBC1601-KHK $148
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JERSEY BEACH POLO - Medium Wash Indigo/White Stripe MKC1608-MDW $98 POCKET TEE - Light Wash Indigo MKC1609-BCW $78
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THE ALL DAY SHORT Our All Day Short is the first of its kind, a perfectly tailored, flat front short with all the technical aspects of a boardshort. A revolutionary short to take you from the beach to the street. Crafted in our premium eco-friendly fabric made primarily of recycled polyester from plastic bottles with a touch of cotton for a soft, natural feel. Thoughtfully designed for all day functionality.
1. NAVY MSS1601-NVY $98 (featured on left) 2. KHAKI MSS1601-KHK $98 3. RED MSS1601-RED $98 4. CHARCOAL MSS1601-CCL $98 5. COASTAL BLUE MSS1601-CBL $98 6. OLIVE MSS1601-OLV $98
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LINEN SHIRTS The perfect summer shirts, these are crafted in 100% relaxed, breathable linen. In both bold plaids and sunwashed solid hues, finished with natural shell buttons and chambray detailing.
LINEN VENTURA SHIRT - Coral Plaid MWS1662-COR $165
LINEN CHARLESTON SHIRT - Blue MWS1657-BLU $165
LINEN VENTURA SHIRT - Purple Plaid MWS1662-PUR $165
LINEN CHARLESTON SHIRT - Red Plaid MWS1657-RED $165
LINEN VENTURA SHIRT - Turquoise Plaid MWS1662-TRQ $165
LINEN CHARLESTON SHIRT - Green Plaid MWS1657-GRN $165 LINEN VENTURA SHIRT Coral Plaid MWS1662-COR, $165 CHINO BEACH SHORTS Stone MBS1604-STN $98
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COTTON/LINEN BEACH SHORTS Faherty Must-Have: If we have to pick one short to throw in our weekender bag this is it. The comfort of cotton, the breathability of linen, washed for a soft, lived-in feel. Overdyed in eight sunfaded hues with chambray detailing and coconut buttons. 9� inseam. 1. LIGHT BLUE MBS1607-LBL $98 2. SUMMER OLIVE MBS1607-SOL $98 (featured on left) 3. KHAKI MBS1607-KHK $98 4. TRUE BLUE MBS1607-TBL $98 5. SUMMER PINK MBS1607-SPK $98 6. FADED NAVY MBS1607-FNY $98 7. STONE MBS1607-STN $98 8. DARK NAVY MBS1607-DNY $98
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Visit fahertybrand.com for more shorts. 8
THE PONCHO The ultimate summer outerwear. We’ve redefined the classic Baja poncho with truly unique fabrications, crafted in a soft and luxious brushed cotton, custom velvet yarn knit terry, and vintage-flannel inspired twill.
(From left to right) PACIFIC PONCHO Coral Aztec MOS1607-RKB $195 PACIFIC PONCHO Indigo Arrow Stripe MOS1607-IAS $195 PACIFIC PONCHO Neskowin MOS1607-NSK $195 BAJA PONCHO Teal Terry MKS1678-TBL $275 BAJA PONCHO Teal Serape MWS1655-TRN $195
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BEACON TRUNKS
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Made for long, lazy days under the sun. Expertly crafted for optimal movement and comfort with an elastic waistband, side pockets and zipper back pocket. Constructed in a premium eco-friendly fabric made primarily of recycled polyester from plastic bottles with a touch of cotton for a soft, natural feel. 7” inseam. More colors available online.
1. RED MSC1609-RED $98 2. OCEAN BREEZE TRIBAL BLUE MSS1609-OBT $125 3. SEA GREEN MSC1609-SEG $98 4. CRESENT RED MSS1609-CSR $125
5. COASTAL BLUE MSC1609-CBL $98 6. RED RIPTIDE MSS1609-RDC $125 7. NAVY MSC1609-NVY $98 8. CRESENT BLUE MSS1609-CSB $125
CLASSIC BOARDSHORTS
The boardshort you’ve always wanted. In ethnic and vintage inspired prints and patterns with a sunwashed finish. Constructed in a premium eco-friendly fabric made primarily of recycled polyester from plastic bottles with a touch of cotton for a soft, natural feel. 7” inseam. Select colors available in 9” inseam. More colors available online.
1. SUNSET ARROW MSS1610-STQ $125 2. RED SURF STRIPE MSS1604-RED $125 3. BLUE RIPTIDE MSS1610-BLC $125 4. INDIGO STARFRUIT MSS1610-ISF $125
5. PAO PAO BAY MSS1610-PPP $125 6. STARFRUIT RED MSS1610-SRF $125 (featured above) 7. BLUE SURF STRIPE MSS1604-BLU $125 8. HOBI TRIBAL BLUE MSS1610-HTB $125
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SHORT SLEEVE SHIRTS For when the days get longer and warmer, we’ve shortened the sleeves on some of our favorite lightweight wovens. Novelty patterns woven in a selection of indigo plaid and check patterns, hand dyed prints and of course a Hawaiian print in rayon, inspired by vintage Hawaiian shirts.
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1. SS BENDBACK COAST SHIRT Block Leaf Print MWS1675-ITP $148 (featured on left)
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2. SS SEAVIEW SHIRT Red/Cream Plaid MWS1673-BRW $138 3. SS LINEN SEASONS SHIRT Indigo Weave MWS1661-INC $138 4. SS SEASONS SHIRT Indigo/Red Plaid MWS1626-BRC $138
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5. SS SEAVIEW SHIRT Blue/Cream Plaid MWS1672-BLC $138 6. SS SEASONS SHIRT Indigo Ikat MWS1687-INI $148
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7. SS SEAVIEW SHIRT Red/Blue MWS1625-RDB $138 8. SS SEASONS SHIRT Indigo Check MWS1627-IND $148
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9. SS RAYON HAWAIIAN SHIRT Pao Pao Bay Print MWS1683-SHP $195
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COMFORT TWILL JEANS
Durable and rugged, yet lightweight. A classic 5-pocket jean style crafted in cavalry twill with a bit of stretch for comfort. Garment dyed with a vintage wash finish for a unique, weathered look. Versatile and easy, wear as a casual trouser or in place of your favorite jeans. 15� leg opening has a slim fitting, straight leg. Semi-low rise.
1. KHAKI MBC1601-KHK $148 2. WASHED BLUE MBS1601-WBL $148 3. SURPLUS GREEN MBS1601-SGR $148
4. RUGGED GREY MBS1601-RGY $148 5. STONE MBS1601-STN $148 6. NAVY MBC1601-NVY $148
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6 SEASONS SHIRT Blue/Cream MWS1639-BLC $148 POCKET TEE Medium Wash Indigo MKC1609-MDW $78 COMFORT TWILL JEAN Rugged Grey MBS1601-RGY $148
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NOVELTY INDIGO TEES
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Natural dyed indigo garments each have a one of a kind appearance that only gets better with time. We work each season to create something new and innovative using the ancient art of indigo dyeing. This season we have used printing, placement bleaching and multi-tone indigo yarn techniques to put a spin on our classic indigo tee.
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1. POCKET TEE Beach Wash Surfer Stripe MKS1626-BWS $88 2. RINGER POCKET TEE Indigo/Red Bold Stripe MKS1621-IRB $78 3. POCKET TEE Indigo Fade MKS1606-INF $88 (featured on left)
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4. POCKET TEE Vintage Wash Surfer Stripe MKS1626-VWS $88 5. RINGER POCKET TEE Faded Indigo Stripe MKS1637-IWS $78 6. POCKET TEE Indigo Print MKS1630-MIB $98
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GARMENT DYED POLOS & TEES
1. GARMENT DYED POLO, TURQUOISE, MKS1614-TRQ, $88 2. GARMENT DYED TEE, CHARCOAL, MKS1618-GRY, $58 3. GARMENT DYED POLO, SUMMER PINK, MKS1614-SPK, $88 2 4. GARMENT DYED TEE, BLUE, MKS1618-BLU, $58 5. GARMENT DYED POLO, FADED RED, MKS1614-RED, $88 (Also seen at left.) 6. GARMENT DYED TEE, NAVY, MKS1618-NVY, $58 7. GARMENT DYED POLO, WHITE, MKS1614-WHT, $88
Luxury cotton knitted with a slub texture, garment dyed and washed for ultimate softness. A great combination of casual comfort and refined styling makes these unlike any other knit in your closet. All colors available in both a short-sleeved polo and pocket tee. Polos are finished with natural shell buttons.
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1. GARMENT DYED TEE Charcoal MKS1618-GRY $58 2. GARMENT DYED POLO Summer Pink MKS1614-SPK $88
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3. GARMENT DYED TEE Blue MKS1618-BLU $58 4. GARMENT DYED POLO Faded Red MKS1614-RED $88 (featured on left) 5. GARMENT DYED TEE White MKS1618-WHT $58 6. GARMENT DYED POLO Navy MKS1614-NVY $88
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7. GARMENT DYED TEE Turquoise MKS1618-TRQ $58
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INDIGO DYED SHORTS Odds are you haven’t worn a pair of denim shorts in years (that’s a good thing). These indigo alternatives, printed, woven and washed for a super soft hand-feel, may share the same color but embody a tailored yet relaxed look perfect for everyday wear. Naturally indigo dyed, each is washed to different shades making every pair unique. 9” inseam.
COASTAL SHORT Blue Ikat MBS1613-BLU $118 RAILROAD STRIPE SHORT Indigo MBS1611-IND $118 CHORE SHORT Indigo MBS1619-IND $98
GARMENT DYED POCKET TEE Faded Red MKS1618-RED $58
COASTAL SHORT Light Wash Shaper’s Journal Print MBS1610-SJL $118
COASTAL SHORT Blue Ikat MBS1613-BLU $118
For women’s styles, see p. 38
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LIGHTWEIGHT POPLIN SHIRTS Fine 100% cotton woven in an open weave for ulimate comfort in summer heat. Easy, colorful check layouts are perfect for relaxed days and laidback nights. Finished with single needle tailoring and shell buttons.
DUSTY RED/TURQUOISE
MWS1611-DRT $148
LIGHT BLUE/GREEN MWS1610-LBG $148
GREEN/RED MWS1612-GRR $148
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PURPLE/LIGHT BLUE MWS1613-PLB $148
DURANGO WORKSHIRT Beacon Paradise MOS1608-BON $225
See all blankets on p.62
ALANA REVERSIBLE SEASONS SHIRT BOMBER Blue/Cream KW1577-FLR $298 JACKET SEASONS SHIRT
WOS1603-LTW $298
Blue/Cream
Indigo blues or serape hues. KW1577-FLR $298 Custom-printed, super soft French terry cotton reverses to buttery indigo washed tencel. Fully functional pockets on both sides Finished with a vintage Talon zipper and indigo dyed ribbing. Worn with: WAIMEA LINEN TANK Blue/White WWS1607-BLW $108
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FEATHERWEIGHT INDIGO SHIRT Deep Indigo WWS1671-IND $148
A relaxed shirt that will quickly become your go-to. Crafted in a super-soft, featherweight indigo dyed cotton that we wish you could reach through the page and feel for yourself. Finished wtih shell buttons and a subtle gingham check interior reverse. Worn with: HONOLUA LINEN SHORT Blue/White WBS1602-BLW $128
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WAIKIKI TANK Indigo WWS1610-IND $118 An effortless tank in silky indigo washed tencel finished with embroidery detailing. HULA SILK SHORT Floral Patchwork Print WBS1604-JFL $148 Pull-on silk shorts detailed with red stitching in a vintage inspired print. See p.60 for more details on our Floral Patchwork collection.
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RAGLAN PULLOVER Ombre Blue WYS1605-BLU $248 (above) A cotton/cashmere blend woven in a loose basket weave for a breathable, lightweight summer sweater. SUNSET DRESS Indigo WDS1601-IND $198 (opposite) A relaxed style shirtdress crafted in silky indigo washed tencel. Finished with white-washed wood buttons and placket embroidery.
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RASHGUARD Graphic Weave SW3590-GCWV $135 (above) BRIEF BOTTOM Black SW4325-BLK $50 (above) Swimwear crafted in our signature eco-friendly blend of recycled polyester from plastic bottles and lycra. For more information on swimwear, see p.59. MALIA RUFFLE DRESS White WDS1610-WHT $178 (opposite) Embroidered, lightweight 100% cotton dobby dress detailed with pintuck pleats and a drawstring waist. Slip included.
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SUNSET DOLMAN TOP Kiawanda Print WWS1616-KWD $128
Our Kiawanda print is inspired by Native American beacon prints. Finished in watercolor hues, it is printed on 100% silk. Shown here in a relaxed short-sleeve dolman style. Print also available in a tank, short and tank dress on fahertybrand. com. 45
PORTLAND SHIRTDRESS White Linen WDS1602-WHT $198
A classic, effortless oversized shirtdress made with pure white Baird McNutt Irish linen crafted in a relaxed and slimming silhouette. Finished with mother of pearl buttons down the length of the body and a gusset shirt hem. Also available in faded navy. 46
KEWALO LINEN DRESS Blue/White WDS1603-BLW $228 Classic tunic style with open neckline, band collar and shirttail hem in textured 100% linen.
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CLAUDIA POINTELLE DRESS White WYS1612-WHT $248
Cotton blend yarn knit in a relaxed style with front lace-up detailing. Wear as a cover-up when heading to the beach or over a slip during the day. 51
SUMMER BUTTONDOWNS Our signature buttondown shirts have been given the warm weather treatment with a variety of weaves in both lightweight cotton and 100% linen. Now available in three fits: our classic fitting Malibu, the slightly oversized Montauk with a shirtail hem, and the Newport, a fitted silhouette with an open neckline.
MALIBU SHIRT Blue/Cream WWS1639-BLC $128 (featured at left)
LINEN NEWPORT SHIRT Red WWS1657-RED $128
MONTAUK SHIRT Turquoise Plaid WWS1635-NVC $128 LINEN MALIBU SHIRT Coral WWS1662-COR $128
REVERSIBLE BELMAR SHIRT Dusty Blue/Turquoise WWS1604-BTW $148
MONTAUK SHIRT Faded Green Plaid WWS1631-TCR $128 LINEN MALIBU SHIRT Turquoise WWS1662-TRQ $128
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THE BAJA PONCHO Beacon Paradise WOS1607-BON $178
The classic Baja poncho redefined in a custom designed jaquard pattern crafted in a super-soft brushed flannel. Available in three prints: Beacon Paradise (seen here), Coral Aztec and Indigo Arrow Stripe.
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OPEN COTTON/ CASHMERE CARDIGAN Ombre Blue WYS1604-BLU $278 BORO SILK TANK Floral Patchwork WWS1615-JFL $128 (Opposite) HARPER CASHMERE STRIPED PULLOVER Multi Stripe WYS1609-MLP $248
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BORA BORA REVERSIBLE TOP Totem WSS1605-TTM $98 BAJA REVERSIBLE BOTTOM Totem WSS1609-TTM $88 ADIRONDACK BLANKET Indigo Arrow Stripe MAS1601-IAS $175
More blankets shown on p.62
BEACH READY Our signature eco-friendly swim fabric is an innovative blend of recycled polyester from plastic bottles blended with Lycra. A unique finishing method ensures deep longlasting color and protects against chlorine and salt, ensuring quality to last long beach days.
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1. CATALINA ONE PIECE - Floral Patchwork WSS1602-JFL $148 2. BALI REVERSIBLE BOTTOM - Navy Serape WSS1606-NSP $88 3. SANTORINI ONE PIECE - Kiawanda WSS1601-KWD $168 4. BORA BORA REVERSIBLE TOP - Totem WSS1605-TTM $98 5. BALI REVERSIBLE BOTTOM - Totem WWS1606-TTM $88 6. BORA BORA REVERSIBLE TOP - Navy Serape WWS1605-NSP $98 7. BALI REVERSIBLE BOTTOM - Navy Serape WSS1606-NSP $88
8. LAGOON TOP - Totem WSS1603-TTM $88 9. BAJA REVERSIBLE BOTTOM - Totem WSS1609-TTM $88 10. LAGOON TOP - Floral Patchwork WSS1603-JFL $88 11. BAJA REVERSIBLE BOTTOM - Floral Patchwork WSS1609-JFL $88 12. LAGOON TOP - Kiawanda WSS1603-KWD $88 13. TAVURA TOP - Black Serape WSS1604-BSP $98
More women’s swim styles available at fahertybrand.com.
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BORO SILK TANK DRESS WDS1607-JFL $248
Inspired by Japanese boro quilts and indigo textiles, our latest printed silk collection combines our favorite vintage finds into an intricate patchwork design that captures a beachy spirit. Shown here in a dress with a relaxed silhouette that can be slipped on for sunny days or dressed up for warm nights, finished with a coconut button keyhole closure. Print also available in a tank (p.57) and short (p.38).
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1. BEACON PARADISE MAS1601-BON $175 (Also at right) 2. INDIGO ARROW STRIPE MAS1601-IAS $175 (Also at right) 3. CORAL AZTEC MAS1601-RKB $175 (Also at right) 4. BLUE/GREEN SERAPE MAS1601-BLG $175 5. ORANGE/BLUE SERAPE MAS1601-BOR $175 6. BEACON PRINT MAS1601-BEA $175 (Also at right) 7. NESKOWIN MAS1601-NSK $175
Our brushed cotton blankets in inspired prints are the perfect mix of quality and comfort. They live at the end of the bed, draped over the couch or thrown in the trunk for a weekend adventure. Each fabric is custom woven on looms with long staple cotton yarns then specially brushed for a time-worn, soft hand feel.
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