It’s Time to Embrace Virtual Tradeshows The New York International Toy Fair, an in-person event we could count on each February but moved to May in 2021, was cancelled a few weeks ago due to the uncertainty of COVID. Financially, The Toy Association would probably be in trouble this year if it skipped holding the largest toy tradeshow in the Western Hemisphere. But it already had other event options up its sleeve. One of them, virtual Toy Fair Everywhere, will launch in February as the first and only year-round B2B
®
platform in the industry. Introduced in 2020 as a series of market weeks, TFE brought in more than 3,000 buyers from 60-plus countries. A February mainstay in our industry, the Educational Supplies & Furniture “tradeshow” hosted by ECRM, is also virtual, from February 8 to 11 this year. Always on the cutting edge of tech, Efficient Collaborative Retail Marketing announced last April that it had developed a virtual platform for its retailer-supplier meetings.
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16 January 2021 — EducationalDealerMagazine.com
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