ENDCAP (continued from page 30) No matter what the industry, if someone needs help creating marketing materials, from logos to flyers to catalogs to websites, we are here to help them succeed. In terms of printing, we outsource most of it because it’s more cost-effective, but we also have the ability to print internally. The location of our customer typically determines the printing source that we use. Because we do so much business in so many different areas of the country, we have many sources. We have been a member of the Advertising Specialty Institute since the beginning. The relationship allows us to provide branded marketing materials to any customer, no matter what industry. Everyone needs T-shirts, polos, giveaways, and other items that can help promote their business to their customers. What is CSI’s busiest time of the year? From August to December, by far. That’s when we create not only our largest cycle of catalogs and websites, but also many custom catalogs for individual dealers and manufacturers in education, art, toy and office products. How many employees do you have? Currently there are 12. Like many of our dealers and manufacturers, this has been a time of staff reductions and changes. We are looking forward to 2021 with a fresh perspective.
How’s business? Overall, our business is great. With staff and location changes, we are adapting to these uncertain times to achieve our annual goals. We have learned that certain people can work remotely and still provide the same benefits. We have also benefited by reducing staff and having staff take on multiple roles within the company. We don’t think like a normal business. Our customers are struggling, so we are here to help when needed. Having personally been in this industry for almost 30 years, I recognize that most of them do not need catalogs or marketing materials during a pandemic. What they do need is guidance and direction on how they can survive. We provide that, free of charge. We know there is no CSI Connect Marketing without our customers. We are here to help each and every customer grow and prosper during this unprecedented time. We are all in this together. What are your plans for the future? We plan to continue to provide products and services that meet the needs of all customers, no matter the size. Feedback from our dealers and manufacturers about different trends and whatever they need for their particular market will help us decide what direction to take and products to add.
ADVERTISER INDEX Company Bouncy Bands Certwood Ltd
Page 11 Inside Back Cover
Website
Company
bouncybrand.com
Marco Group Inc.
Back Cover
certwood.com
Miller Studio Inc.
27
magicmounts.com
Page
Website marcogroupinc.com
Childbrite by Manta-Ray
11
childbrite.com
Musgrave Pencil
12
pencils.net
Children’s Factory
16
childrensfactory.com
North Star Teacher Resources
4
nstresources.com
CSI Connect Marketing, Inc.
5
catalogsolutions.com
Primary Concepts
7
primaryconceptsdealer.com
Didax Education
15
didaxdealer.com
Sandtastik
10 sandtastik.com
Educators Resource
6
erdealer.com
Scholastic Teacher Resources
22
scholastic.com
Eureka / Css Industries
21
eurekaschool.com
Screenflex Portable Partitions
17
dealersf.com
Glo Germ Company
6
glogerm.com
The United States Playing Card Company Inside Front Cover usplayingcard.com
Jonti-Craft
17 jonti-craft.com
Kore Design LLC Learning Advantage
13, 15, 21, 23 23
Time Timer LLC
3
timetimer.com
korestool.com
USA Capitol
13
usacapitol.com
learningadvantage.com
Wikki Stix
20
wikkistix.com
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