November 2023
See Inside for Our Annual Guide to Specialty Toy Suppliers
Dedicated to the Specialty Toy Industry
fairplay
A
by Victoria Ritter
s I was surfing the web, trying to figure out what to write for this column, I came across an article dated July 25, 2023 from RetailWire titled, “Do We Need Toy Stores Anymore?” While the article mainly focused on the toy market and larger toy stores such as Toys R Us, its headline got me thinking. It’s no secret independent toy stores have no shortage of challenges set before them – competing with online retail giants, navigating the post-COVID economy, and keeping up to date with purchasing trends, just to name a few. Some have closed their doors, unable to continue operations. However, independent toy stores offer so much to their communities that one could argue they are essential to any village, town or city. I have had the pleasure in my early months as edplay’s editorial director to interview a range of specialty toy stores and hear their stories. They are more than just businesses – they are hubs of information and connection, both for the staff and customers. Retailers who host community events enrich the surrounding neighborhoods. In some cases, specialty toy shops are vital for start-up manufacturers who are looking to sell their products.
This magazine, especially this edition, highlights the importance of independent toy stores and offers a resource for retailers as they stock their shelves. You hold in your hands a combined issue of edplay, which includes the annual Guide to Specialty Toy Suppliers plus a small collection of feature stories. The guide includes information about hundreds of toy manufacturers, ranging from large companies to small start-ups. It is organized into more than 80 categories that reflect the mix of products retailers can sell in their stores. In these pages, take a step inside Wonder World in Medford, NJ and learn about how the small toy emporium is connecting with the surrounding community. Explore the colorful and sustainable products of Sarah’s Silks, which inspire imaginations and demonstrate the value of open play. Sit down with AMIGO Games’ Alex Yeager, who discusses the ins and outs of creating a high-quality game for a broad range of ages and occasions. For retailers and manufacturers alike, we welcome you to our annual guide. Happy reading!
You can email Victoria at victoria@fwpi.com November 2023 — edplay.com 3
November 2023
3 6
Fair Play
by Victoria Ritter
Play Together, Prosper Together at Wonder World Toys Founded in 2016, Wonder World Toys is fast becoming a staple in the Medford, NJ community.
10
10 Questions with AMIGO Games
Alex Yeager, COO of AMIGO Games, shares how the brand has engaged multiple generations in play. AMIGO Games page 10
12 Our Guide to Specialty Toy Suppliers
28 32 41
12
ACTIVE & OUTDOOR PLAY
20
IMAGINATIVE PLAY
12
ARTS & CRAFTS
21
INFANT & TODDLER
14
BOOKS
22
MUSIC
14
BUILDING TOYS
22
PUZZLES
16
CARS, TRAINS & VEHICLES
23
RETAIL SUPPORT SERVICES
16
DOLLS, PLUSH & PUPPETS
24
STEM
18
FURNITURE, DÉCOR & STORAGE
25
TOYS & GIFTS
18
GAMES & ACCESSORIES
Best Sellers Toy Suppliers Alphabetical Directory Meet Our Advertisers
46
Endcap
Sarah’s Silks creates a world of pure imagination.
4 November 2023 — edplay.com
Sarah Lee of Sarah’s Silks page 46
November 2023 — edplay.com 5
Play Together, Prosper Together at Wonder World by Victoria Ritter
I
n Medford, NJ, toy emporium Wonder World Toys is considered to be a staple in the community with its friendly atmosphere and local involvement opportunities. In turn, Co-Owner Alex Breaux attributes the store’s success to the support it receives. Breaux and her sister-in-law, Jessica, founded Wonder World Toys in 2016, building on an existing business which had been operating for only a year. Together, with Jessica’s past experience in family business and Breaux’s retail expertise, they created a welcoming and prosperous toy shop.
Games and toys galore
Wonder World Toys carries thousands of SKUs, spanning from books and craft sets to sensory toys and stuffed animals. While it provides popular, large brands such as Ravensburger, Mattel and Hasbro, most of the store’s inventory features specialty brands including Hape and Bright Stripes. The products are displayed by categories such as active play, puzzles and tech. Customers of all ages can find something they like. “Our sweet spot is ages 5 to 10,” Breaux said. 6 November 2023 — edplay.com
“That’s our bread and butter.” The store itself is 1,500 square feet and is long and narrow. The store used to have a baby boutique in a separate section, with baby clothes and toys. However, the store is undergoing a rebranding, as the baby boutique is gone. “It just wasn’t turning a profit like we needed it to,” Breaux explained. “We gave it two years, and it wasn’t turning a profit, so I actually ended up turning that space into a craft room.” With a small store, Breaux and her team have to be very selective of the products they carry. Choosing new products is a “gamble,” said Breaux. She makes decisions based on how well current products are selling and by polling kids who come into the store. “They’re always more than happy to help,” she said. The most popular products at Wonder World Toys are Squishmellows and Pokémon cards, as adults who played Pokémon when they were younger are teaching their kids how to play. Breaux has seen stuffed animals, axolotl-themed products and novelty products gain traction. “We brought in Magic 8 Balls and the kids went crazy over them,” she added. Over the years, Breaux has learned
a few important lessons. She tries to “shop wide, not narrow,” buying less quantity of a certain product, but more variety. She also has an appreciation for how social media helps in advertising and promoting the store. While Wonder World Toys has an online store, it constitutes about 5 percent of business and is used by customers who want to pick-up the items in-store. “We can come in and have 10 pick-ups the next morning,” Breaux stated. “It’s our customers using the website to know what we have.” Breaux has great plans for Wonder World Toys. She would eventually like to expand to more locations just like the one on Medford’s Main Street. She also wants to grow the store’s online presence and increase its shipping options.
Stronger through collaboration
Every store has its season ups and downs. The summer is a quiet time for Wonder World Toys, as people are more interested in traveling half an hour to the beach. Traffic builds back up around the holidays. Overall, the business is even with last year’s revenue, Breaux stated. One event that helps draw (continued on page 8)
November 2023 — edplay.com 7
(continued from page 6)
customers is Merry Main Street, a “shop local” initiative that runs from Small Business Saturday in November to just before Christmas. As president of the Main Street Merchants, Breaux is spearheading this year’s event. The annual festivities include food trucks, art vendors, a town crier and live nativity. More than 20 local businesses participate, welcoming thousands of customers. “It’s a group effort to bring Christmas to the street,” Breaux stated, adding that neighborhoods can help each other. “It goes to show that not every event has to be a solo event. If you get with your neighbors to create an event, you can be more successful.” There are no other toy stores in the immediate vicinity of Wonder World Toys; the closest shop is about half an hour away, according to Breaux. “Our town is the last stop before you get to the beach,” Breaux said. “We’re the last stop in civilization for about half an hour.” In an effort to respect each other’s business, the stores don’t promote themselves in other stores’ areas. Wonder World Toys is part of the wider toy community, as it attends several national shows. This past year, it was present at Toy Fest, ASTRA Marketplace & Academy and Toy Fair New York. Breaux plans to go to Atlanta Mart and the new North East Toy Show (NETS) in 2024.
Coming together as a community
The store is family-owned and -operated, staffed by four knowledgeable part-time employees. Customers are encouraged to ask questions and interact with the toys. “It’s great when people
8 November 2023 — edplay.com
come in and can touch the toys and play with them,” Breaux said. “If someone has a question about a product and we don’t have a demo, we’ll open it up right away.” There is more to Wonder World Toys than just its wares. As a large portion of customers are parents buying presents for birthdays and other special occasions, Wonder World Toys offers gift wrapping. Customers have the option of joining a loyalty program which provides sale and news notifications, discounts and free select products. Wonder World Toys also hosts regular events. Every Thursday is Toddler Thursday as Breaux provides arts and crafts projects geared for 1- to 5-year-olds. Patrons can also enjoy monthly free cookie and craft events on Saturdays. Monthly Pokémon trading events typically draw in about 30 kids, including some new faces to the store. In the past, Breaux has hosted Lego mini figure trading swap meets. “We try to provide a wide variety of stuff,” Breaux said. The store contributes to regional and national philanthropy. It hosts food drives and collects items for Toys for Tots. In years past, it has participated in the local police department’s National Night Out, a campaign that promotes police-community partnerships. Wonder World Toys also partners with the Medford Home and School Association for shopping nights at the store, during which 10 percent of proceeds go back to local schools. While it has helped business, activities and community involvement isn’t always about driving more sales, Breaux stated – it’s about giving back. “My husband calls me the unofficial mayor of our town because everywhere we go people know me because of the toy store,” Breaux said. “It’s been really big. People like how we’re involved in the community.”
November 2023 — edplay.com 9
10 Questions F
ounded in 1980, AMIGO Games kicked off with familiar mass-market games like Uno but quickly began to produce original games. Today, it has 44 items in its catalog – including classics like Bohnanza, Take 5 and No Thanks! – which span various categories from strategy and party games to learning games for kids. The company is based in Germany, but established a U.S. office in 2018; the mission was to bring AMIGO Games to North America as its own company. “The goal was to be able to tell our own stories, and give our games the spotlight we think that they deserve!” said Alex Yeager, COO of AMIGO Games. Yeager worked with AMIGO Games as a licensor and licensee for years in his previous position with Mayfair Games. When he was approached
Alex Yeager, COO of AMIGO Games 10 November 2023 — edplay.com
with AMIGO Games to join AMIGO Games in 2021, he jumped at the opportunity to work with familiar colleagues and use his love of Eurostyle games. Yeager recently sat down with edplay to discuss what goes into designing a game from AMIGO Games and how the brand has engaged multiple generations in play. What was your favorite board or card game to play when you were growing up? Like most kids, I played my share of Monopoly and Uno. I sat in my grandparents’ living room every Sunday and played rummy and twohanded pinochle with my grandfather. In high school, friends introduced me to Dungeons and Dragons, Eon’s Cosmic Encounters and Steve Jackson Games’ Illuminati, and an entirely new world of board games opened up for me. What do you enjoy most about working at AMIGO Games? It is a company that prides itself on easy-to-learn games that can be enjoyed by kids and adults alike. A game like No Thanks! has an impossibly small ruleset, but provides a depth of gameplay that other games can’t match. Working on games that
will be enjoyed by both 4-year-olds and seasoned gameplayers means that our work can be appreciated by a large audience! What would you say is the key to AMIGO Games’ longevity? It is always grounded in quality games for broad audiences. As AMIGO began to build its library, it discovered that it had the skill and staff to find and produce games that could sell for decades; by doing so, it could build a generational legacy of gameplayers – playing with friends becomes parents playing with children. With games that have 30 years of sales, we’re starting to see those same players prepare to play with their grandchildren. Simplicity of rules and quality components means that our games stay a part of a household’s game library for years! Your products cover several categories. Why is it important to provide such a variety of games? So many of our games are created from the beginning for a wide range of experiences. A great example is our 2022 Kinderspiel des Jahres (Kids’ Game of the Year) winner Magic Mountain. A 5-year-old – and even younger, as the game is a cooperative
game – can enjoy rolling a marble down the hill and watch the marbles hit the witches to make them move. Meanwhile, older players can approach the game as a logic gate, risk-andreward exercise, and the game will reward you for the extra analysis. How do you design a new game? What factors are considered? We work with a huge network of game designers who approach us with close to 1,500 deigns each year to choose from. Our editorial team is always looking for those basic elements of a successful game: is it easy to learn? Is there depth to the gameplay? Is there good interaction among the players? Does it last the right length of time, with the right components to let the game shine? And, will it feel like a part of our line on a shelf with its siblings – unique in itself, but likely to be appreciated by our fans? What would you say is your most popular game and to what do you attribute its popularity? Our number one seller remains Bohnanza, and with good reason. More than 25 years past its initial release, it remains one of the best trading and negotiation games you can play, wrapped up in a simple theme about growing and harvesting plants for money. More than three dozen expansions and stand-alone versions later, the game is still exploring new spaces, such as our recently-released Dahlias version! What trends have you seen recently in games? How does AMIGO Games keep abreast of those trends? Trends are dangerous things. Being aware of what is in the marketplace and what’s popular is important to inform what a game might look like, or an audience that might be particularly receptive to a theme. But the game – its mechanisms and play – should always have a timeless feel for
long-term success. Game experiences organically created by players will allow players to bring trends into their games, even if it’s just via casual conversation. Why should specialty toy stores carry AMIGO Games’ products? Ninety percent of our games are under $20 MSRP, which means that our games are inexpensive and attractive to budget-conscious shoppers. CLACK and our My First AMIGO card games (for children as young as 3 to 5 years old) provide a unique game experience for younger players. And because of our history, having a game like Bohnanza or No Thanks! is a signal to hobby gamers who come into your store that you are a source for games they like; it’s demonstrated with a small, attractive footprint and price point.
BUSINESS FOR SALE the owners are retiring Well known, kids related wholesale business for sale
For information, Please TEXT: 213-804-3204
What advice do you have for retailers to effectively sell your games? Demo our games! We provide free demo copies with initial purchases (and as older sets wear out). Keeping an open set of CLACK or Magic Mountain lets the toy value of the game attract customers, and they can understand the rules with less than a minute of explanation. In fact, our games have a three-step introduction on the back of every box that teaches players the basics of the game in under 10 seconds (easy for customers and store staff). More resources are available on our Retailer Portal on our website such as product art, safety testing information and social media assets. What’s next for AMIGO Games? More games! We have two anniversaries for our games in 2024 (Saboteur’s 20th and Take 5’s 30th), as well as a new series of games that feature pencils as dice. Watch for our product announcements on our website and our social media channels!
November 2023 — edplay.com 11
Guide to Specialty Toy Suppliers Products by Category ACTIVE & OUTDOOR PLAY Balls
b4Adventure
b4adventure.com
ciao! baby by Jamberly Group theportablehighchair.com
Crocodile Creek
crocodilecreek.com
Joint Merchant
yallballfun.com
Little Kids
littlekidsinc.com
Rubbabu
Spin Copter
National Sporting Goods
Odyssey Toys
Saturnian 1
Starlux games
OgoSport
PlanToys
Simplay3
Sunnylife
Phd Productions / PocketDisc
Purposeboards
Spooner Boards
TOYosity (Surfer Dudes)
Schylling
Schylling
Sweets Kendamas
Waboba
Starlux games
Scoot and Ride US
Tiki Toss / Mellow Militia
Wahu - Kids Outdoor Toys
Sweets Kendamas
Wahu - Kids Outdoor Toys
The Toy Network
Water Sports
Top Trumps USA
Sports and agility
spin-copter.com starluxgames.com sunnylife.com surferdudes.com waboba.com wahu.com.au
toysmith.com
Waboba
waboba.com
Beach and water toys Aqua Bladez USA
aquabladezusa.com
Aqua-Leisure Industries
Blue Orange Games
ARTS & CRAFTS
D&L Company
ChulaHoops USA
chulahoopsusa.com
Art/Craft kits
Duncan Toys Co.
ciao! baby by Jamberly Group
brightstripes.co
Firefox Toys
Diggin Active
HQ Kites & Designs USA
Duncan Toys Co.
b4Adventure
Mighty Fun
The Dunk Collection
Bimi Boo
Ozwest
FGA
familygamesamerica.com
crazyaarons.com See ad on page 20
Premier Kites
Flybar
Create A Castle
Spin Copter
Fun in Motion Toys
DJECO US
Turing Tumble
turingtumble.com
Waboba
waboba.com
Kites and flying
Dulcop America
xkites.com
dulcopamerica.com
Little Kids
littlekidsinc.com
South Beach Bubbles
southbeachbubbles.com
The Toy Network
thetoynetwork.com See ad on page 5
b4adventure.com
brudertoys.com
bimiboo.shop See ad on page 21
ChulaHoops USA
Blue Orange Games
Create A Castle
Creative Brainworks
Duncan Toys Co.
Czech Games Edition
createacastle.com
blueorangegames.com beanbagbucketz.com
stomprocket.com duncantoys.com firefoxtoys.com hqkitesusa.com
mighty-fun.com zing.store/collections/ozwest premierkites.com spin-copter.com
U.S. Toy Co
adventureparks.com aquabladezusa.com b4adventure.com blueorangegames.com
theportablehighchair.com digginactive.com duncantoys.com thedunkcollection.com
flybar.com funinmotiontoys.com See ad on page 13
czechgames.com
ustoy.com/specialty See ad on page 15
HearthSong
FGA
Diggin Active
Wahu - Kids Outdoor Toys
iPlay, iLearn
Floateez Brands
Fashion Angels
Ride-on
Just Jump It
Fun Stuff
FoxMind Games
HearthSong
Funsparks
Incredible Group
Jabuka Games
duncantoys.com familygamesamerica.com floateez.com
funstuffinc.net hearthsong.com incrediblegroup.com
digginactive.com fashionangels.com foxmind.com
funsparks.com jabukagames.com
Learning Express Toys
Just Jump It
The Original Toy Company
Monkey Business Sports
learningexpress.com
theoriginaltoycompany.com
Safari
partners.safariltd.com
Salus Brands
kangaroomfg.com
thetoynetwork.com See ad on page 5
BrainStorm Products
toptrumps.us
unclebubble.us
Babiators
chulahoopsusa.com
wahu.com.au
playtikitoss.com
Yomega Corp.
D Now dba Uncle Bubble
Games
Bruder Toys America
sweetskendamas.com
scootandride.com
sweetskendamas.com
b4Adventure
American Bubble Company Bubble Tree
aqualeisure.com babiators.com
starluxgames.com
schylling.com
spoonerboards.com
Umarex USA
bubbletreeusa.com
Toysmith
schylling.com
purposeboards.com
simplay3.com
Aqua Bladez USA
Tangle
thetoynetwork.com See ad on page 5
pocketdisc.com
usa.plantoys.com
sat1sport.com
Two Bros Bows
Bubbles
The Toy Network
ogosport.com
odysseytoys.com
Adventure Parks
streammachine.com
rubbabu.com See ad on page 3 tanglecreations.com
nsgproducts.com
jjitoys.com
monkeybusinesssports.com
MukikiM
mukikim.com
MW Wholesale
mwwholesale.biz See ad on page 17
12 November 2023 — edplay.com
wahu.com.au
Ambosstoys
ambosstoys.com
BeBop Bouncy Castles bebopfun.co.uk
Ezyroller
ezyroller.com
hearthsong.com iplayilearntoys.com jjitoys.com
Like OMG!
likeomg.com
Marky Sparky
markysparkytoys.com
Micro Kickboard
globber.com
wholesale.microkickboard.com See ad on page 8
iPlay, iLearn
Mighty Fun
Kettler International
NXT Generation
Kids Preferred
Passback Sports
Micro Kickboard
Purposeboards
Globber USA
iplayilearntoys.com kettlerusa.com
kidspreferred.com wholesale.microkickboard.com See ad on page 8
mighty-fun.com nxtgentoys.com passbacksports.com purposeboards.com
twobrosbows.com umarexusa.com yomega.com
Bright Stripes Cassidy Labs
cassidylabs.com
Chalk of the Town
chalk-of-the-town.com
Crayola
crayola.com
Crazy Aaron’s
createacastle.com djeco.com
Epoch Everlasting Play
epocheverlastingplay.com
Faber-Castell USA
creativityforkids.com
Fashion Angels
fashionangels.com
Harrisville Designs harrisville.com
HeyBuddyHey Pal Investments eggmazing.com
Horizon Group USA
horizongroupusa.com
Jacquard Products
jacquardproducts.com
Kahootz Toys
kahootztoys.com
Kid Made Modern
kidmademodern.com
Lulu Junior lulujr.com
Melissa & Doug
melissaanddoug.com
November 2023 — edplay.com 13
Products by Category Needleart World
needleartworld.com
Open the Joy
openthejoy.com
Clay and dough
STEAM
colourcreek.com
myartventure.com
Colour Creek
orbtoys.com
Paper House
paperhouseproductions.com
Part Time Renegade
renegade-made.com
Pathfinders Design
pathfindersdesign.com
Pepperell Braiding Co pepperell.com
Petit Collage
petitcollage.com
The Piggy Story
Relevant Play
Building Creative Kids
Endless Possibilities
brackitz.com
boinks.com
Scholastic/Klutz
Child and Nature
Fashion Angels
cooperativegames.com
fashionangels.com
Crazy Aaron’s
Lee Publications
relevantplay.com kids.scholastic.com/kids/books/ klutz
orderleenow.com
staedtler.com
crazyaarons.com See ad on page 20
Crayons
E-Blox
moneysavvy.com
STAEDTLER-Mars Limited
Crayola
crayola.com
Crayon Rocks
crayonrocks.com
Pix Perfect
Scholastic/Klutz
Piececool USA Robotime USA
robotime.com
Woodland Scenics
woodlandscenics.com
kids.scholastic.com/kids/books/ klutz
Easels
Schylling
bekainc.com
schylling.com
Sentosphere USA
sentosphereusa.com
Beka
Journals
Chronicle Books
chroniclebooks.com
myeblox.com
Endless Possibilities boinks.com
Fractiles
fractiles.com See ad on page 11
Froggy’s Lair
wholesale.froggyslair.com
Open the Joy
openthejoy.com
Part Time Renegade
renegade-made.com
Pathfinders Design
pathfindersdesign.com
Pepperell Braiding Co pepperell.com
Pix Perfect
Sharp Trend
eeBoo
Silver Circle Products
Waff World Gifts ilovewaff.com
playmonster.com See ad on inside front cover
Small World Toys
Markers and daubers
PlaySTEAM USA
colormoji.com silvercircleproducts.com smallworldtoys.com
Smudge Art
smudgeartinc.com
Spicebox
spiceboxbooks.com
STAEDTLER-Mars Limited staedtler.com
U.S. Toy Co
ustoy.com/specialty See ad on page 15
Wikki Stix Co (Omnicor) wikkistix.com
Woodland Scenics
woodlandscenics.com
WoolPets
woolpets.com
Body art Camden
camdenpassage.com
Go Fun Face! /University Outfitters gofunface.com
Jacquard Products
jacquardproducts.com
Chalk TWEE
tweemade.com
Insight Editions
brainyyaklabs.com
piececool.world/us
roytoy.com
EDC Publishing
edcpub.com See ad on page 19
Dioramas
Roy Toy Manufacturing
Flipworkz Flipbooks Collection
creativeteaching.com
Brainy Yak Labs
thepiggystory.com pixperfect.com
Creative Teaching Press
FGA
familygamesamerica.com
ORB
ArtVenture
eeboo.com
Crayola
crayola.com
Crestar
pixperfect.com
Playmonster Group
kids.scholastic.com/kids/books/ klutz
Paint
Camden
camdenpassage.com
Crayola
crayola.com
Faber-Castell USA
creativityforkids.com
Jacquard Products
jacquardproducts.com
The Pencil Grip
thepencilgrip.com See ad on page 24
Paint brushes Faber-Castell USA
creativityforkids.com
14 November 2023 — edplay.com
orbtoys.com
Scholastic Teacher Resources scholastic.com
School-Rite
school-rite.com
School Zone Publishing Co. schoolzone.com
Teacher Created Resources teachercreated.com
Three Little Hens
threelittlehens.com
Tink Digital
doodlematic.com
Letts Play
wishingpixies.com
Lulu Junior lulujr.com
Missing Piece Press
missingpiecepress.com
Money Savvy Generation moneysavvy.com
Monkeying Around
monkeyingaround.com
Papersalt
papersalt.com
Pomegranate Communications pomegranate.com
Printers Row Publishing Group
printersrowpublishinggroup.com
Scholastic Teacher Resources scholastic.com
Timbuktu Labs timbuktu.me
US Games Systems usgamesinc.com
Wikki Stix Co (Omnicor)
BUILDING TOYS
Coloring books
Blocks
crayola.com
alisatoys.com
wikkistix.com
Crayola
Alisa Toys
Edushape
PlayAbility Toys
Emil and Berta
staedtler.com
Story books
HABA USA
Tink Digital
barefootbooks.com
Roylco
Scholastic/Klutz
ORB
kidspreferred.com
FlyCatcher - Painting Lulu
Plus-Plus USA
Do-A-Dot Art! Division of Triquest
thepencilgrip.com See ad on page 24
monkeyingaround.com
Kids Preferred
Bimi Boo
playsteam.com
crestar-limited.com
The Pencil Grip
Monkeying Around
insighteditions.com
EDC Publishing
retailer.plus-plus.us See ad on inside back cover
dotart.com
Money Savvy Generation
flipworkz.com
roylco.com
STAEDTLER-Mars Limited
doodlematic.com
Whole Wide World Toys
wholewideworldtoys.com
Stickers
Boo Boo Ball USA
boobooballusa.com
Mrs. Grossman’s
mrsgrossmans.com
Pepperell Braiding Co pepperell.com
Teacher Created Resources
edcpub.com See ad on page 19 paintinglulu.com
playabilitytoys.com
Barefoot Books
Capstone Specialty Group
capstoneyoungreaders.com
Choose Your Own Adventure cyoa.com
Chronicle Books
chroniclebooks.com
Cottage Door Press
cottagedoorpress.com
Douglas Company douglastoys.com
teachercreated.com
E3 Publishing
BOOKS
EDC Publishing
Activity books
Choose Your Own Adventure cyoa.com
e3publishing.co edcpub.com See ad on page 19
Educational Development Corporation edcpub.com
bimiboo.shop See ad on page 21 edushape.com emilandberta.com HABAusa.com
Hape International hape.com
Hubelino GmbH hubelino.com
KAPLA USA Tom’s Toys kapla-usa.com
The Lazy Dog & Co. thelazydog.co
Maxim Enterprise
maximenterprise.com
Metomics USA
metomics.com
People Toy Company peopletoy.co
Plus-Plus USA
retailer.plus-plus.us See ad on inside back cover
Popular Playthings
popularplaythings.com
November 2023 — edplay.com 15
Products by Category Roylco
CDX Blocks
Edushape
Rubbabu
Cobi Toys
Emil and Berta
roylco.com rubbabu.com See ad on page 3
Safari
partners.safariltd.com
Tegu
tegu.com
Texas Toy Distribution
texastoydistribution.com
Magnetic BizyBeez
bizybeez.com
California Creations
californiacreations.net
Fractiles
cdxblocks.com cobitoys.com
E-Blox
myeblox.com
Everest
juniorlearning.com
Kling Magnetics kling.com
Magformers
magformers.com
MAGNA-TILES
ukidztoys.com See ad on page 22
Goki America
Green Toys
Kids Preferred
Guidecraft
iPlay, iLearn
Lenmark Toys
HABA USA
Luke’s Toy Factory
Letts Play
Hape International
Mindscope Products
Madame Alexander Doll Company
thelazydog.co
Juratoys US Corp
Sunny Days Entertainment
Manhattan Toy
The Learning Journey International
KAPLA USA Tom’s Toys
ThoughtFull Toys
Miniland Educational
Maxim Enterprise
Remote control
Norman & Friends
Gridopolis Games
gridopolis.games
Imex Model Company imex-model.com itsphun.com laserpegs.com
The Lazy Dog & Co.
tlji.com
Lego Systems lego.com
Metomics USA
metomics.com nimoplay.com ogosport.com
PicassoTiles
picassotiles.com
Piececool USA
piececool.world/us
odysseytoys.com
Pathfinders Design
pathfindersdesign.com ukidztoys.com See ad on page 22
Miniature
From There To Here Imports
fromtheretohereimports.com
brackitz.com
kapla-usa.com
maximenterprise.com
Ningbo VIGA Int. Co. vigatoys.com
The Original Toy Company
theoriginaltoycompany.com
Robotime USA
robotime.com
Roy Toy Manufacturing roytoy.com
Small World Toys
smallworldtoys.com
sunnydaysent.com modarri.com
Carrera of America carrera-toys.com
Flybar
flybar.com
HQ Kites & Designs USA hqkitesusa.com
Kid Galaxy
kidgalaxy.com
Odyssey Toys
odysseytoys.com
Trains
madamealexander.com manhattantoy.com
minilandeducationalusa.com itismenorman.com
Pebble
kahiniwalla.com
Piccoli Horses
piccolihorses.com
The Queen’s Treasures
thequeenstreasures.com
Rosalina Baby Collections rosalinababy.com
Sophia’s Heritage Collection shopsophias.com
Hornby
Ukidz
Lionel Trains
Strictly Briks
Water and Lightning
DOLLS, PLUSH & PUPPETS
Theo Klein (U.S.)
Wise Elk
Dolls and accessories
Roy Toy Manufacturing roytoy.com
Smarty Pants Builder’s Club smartypantsbc.com
my-klein-toys.de
ToyHouse
toyhousellc.com
ArtVenture
Building Creative Kids
janod.us
mindscopeproducts.com
wishingpixies.com
Tender Leaf Toys
magz.com
atwoodtoys.com boneyardpets.com
hape.com
lukestoyfactory.com
lenmarktoys.com
abcplush.com
Turing Tumble
Boneyard Pets
habausa.com
iplayilearntoys.com
kidspreferred.com
Tegu
Sets with building components Atwood Toys
guidecraft.com
greentoys.com
janod.us
Hape International
strictlybriks.com
Ukidz
goki-toys.com
californiacreations.net
jctoys.com
Plush
Mechanical Odyssey Toys
fromtheretohereimports.com
brudertoys.com
bachmanntrains.com
Progressive Trading
laserpegs.com
foxmind.com
hotalingimports.com
Smart Toys and Games
Playmonster Group
zenmagnets.com
Laser Pegs Ventures
fatbraintoyco.com See ad on back cover
Bachmann Trains
playmonster.com See ad on inside front cover
Zen Magnets
haffykids.com
Juratoys US Corp
OgoSport
Ukidz
Haffy
California Creations
brickmates.com
On Trend Goods
peopletoy.co
Aeromax
habausa.com
From There To Here Imports
Fun City Toys
NimoPlay
People Toy Company
Play
HABA USA
JC Toys Group
magnatiles.com See ad on page 39 ontrendgoods.com
Fat Brain Toy Co.
ustoy.com/specialty See ad on page 15
mystorkbabies.com
Bruder Toys America
fromtheretohereimports.com
Laser Pegs Ventures
Junior Learning
oneworldtraders.net
U.S. Toy Co
The Fiammetta Toy Company (Stork Babies)
FoxMind Games
From There To Here Imports
Geomagworld
guidecraft.com
Explearn Toys
thetoynetwork.com See ad on page 5
Hotaling Imports
fractiles.com See ad on page 11
Guidecraft
emilandberta.com
The Toy Network
aeromaxtoys.com See ad on page 15
everesttoys.com
Itsphun
geomagworld.com
edushape.com
turingtumble.com
Wooden toys myartventure.com
Beka
bekainc.com
Classic World USA classicntoys.com
16 November 2023 — edplay.com
smarttoysandgames.com tegu.com tenderleaftoys.com ukidztoys.com See ad on page 22
hape.com
hornby.com lionel.com
waterandlightning.com
Adora - Charisma Brands
CARS, TRAINS & VEHICLES
Emil and Berta
Die-cast
Epoch Everlasting Play
barryowen.com
Esize
Diecast Masters America diecastmasters.com
Lionel Trains lionel.com
Aurora World
auroragift.com
Baby Paper
babypaper.com
Boo Boo Ball USA
boobooballusa.com
Charm Company
folandgroup.com
wiseelk.us
Barry-Owen Co.
ABC Plush
adoraplay.com
emilandberta.com epocheverlastingplay.com instantglamdolls.com
Fairy Finery
fairyfinery.com See ad on page 44
Cloud b
cloudb.com
Creative Toy Company
creativetoycompany.com
Douglas Company douglastoys.com
Dream Pets
dreampets.com
Gund a Division of Spin Master gund.com
Hansa Creation USA hansatoysusa.com
Products by Category Intelex USA
intelexusallc.com
Lyla Tov Monsters lylatov.com
FURNITURE, DECOR & STORAGE
Czech Games Edition
Bedroom
delanoservice.com
Made by Aliens dba Plushland
Cinemood
Magformers
HearthSong
Manhattan Toy
Little Colorado
Mary Meyer Stuffed Toys
Mimish
MerryMakers
Pillowie - by Ready Set & Co.
Norman & Friends
Sharingland
Pebble
Smart Shelf
Piccoli Horses
Bins/baskets/boxes
plushland.com
magformers.com manhattantoy.com marymeyer.com
merrymakersinc.com itismenorman.com kahiniwalla.com piccolihorses.com
Pillowie - by Ready Set & Co.
cinemood.com hearthsong.com littlecolorado.com mimishdesigns.com pillowie.com
sharingland.com smartshelfinc.com
Romanoff Products
romanoffproducts.com
DeLano Service / EPI Printers Dreamship
triazzle.com
Endless Games
endlessgames.com
Enginuity Games spicydice.com
Fireside Games
firesidegames.com
FoxMind Games foxmind.com
Game Night In A Can
gamenightinacan.com
Games by BRIGHT of Sweden gamesofsweden.se
Games Workshop
games-workshop.com
Gamewright, A Division of Ceaco
pillowie.com
Teacher Created Resources
Pillow Pets / CJ Products pillowpets.com
Flooring (carpet)
Getta1Games
Reeves International
funrugs.com
Gigamic
breyerhorses.com
Roooz Planet
rooozplanet.com
Roylco
roylco.com
Sproutel
sproutel.com
Steiff North America steiffusa.com
Texas Toy Distribution
texastoydistribution.com
Totally Turtles USA
teachercreated.com
Fun Rugs
Play room
gamewright.com
getta1games.com gigamic-retail.com
AirFort
Ginger Fox
Little Colorado
Goldbrick Games
airfort.com littlecolorado.com
GAMES & ACCESSORIES Board games Adventerra Games
adventerragamesusa.com
AMIGO Games
uk.gingerfox.co.uk goldbrickgames.com
The Good Game Company
thegoodgamecompany.com
Griddly Games
griddlygames.com
Gridopolis Games
gridopolis.games
Heebie Jeebies
totallyturtlesusa.com
amigo.games See ad on page 18
Underwraps Costumes
Asmodee NA
Horn Entertainment
asmodee.com
crazytrainsgame.com
Bear Mountain Games
Identity Games
bearmountaingames.com
identitygames.com
Blue Ninja Studios
J. Bell-Jones
blueninjastudios.com
thecountyfairgame.com
Blue Orange Games
Jabuka Games
blueorangegames.com
jabukagames.com
Breaking Games
Junior Learning
breakinggames.com
juniorlearning.com
Buffalo Games
Kling Magnetics
buffalogames.com
kling.com
Calliope Games
Looney Labs
calliopegames.com
looneylabs.com
Child and Nature
Madd Capp
cooperativegames.com
maddcappgames.com
Choose Your Own Adventure
Maple Landmark Woodcraft
cyoa.com
maplelandmark.com
Continuum Games
Mighty Fun
continuumgames.com
mighty-fun.com
Cybele’s Games
North Star Games
underwraps.net
Warmies
warmies.com
Wicked Cool Toys
wickedcooltoys.com
Wild Republic
wildrepublic.com
Yoee Baby
yoeebaby.com
Yottoy Productions yottoy.com
Puppets
Dexter Educational Play dexterplay.com
Folkmanis
folkmanis.com
Living Puppets USA
living-puppets-usa.com
The Puppet Company
thepuppetcompany.com
cybelesgames.com
18 November 2023 — edplay.com
czechgames.com
heebiejeebies.net
northstargames.com
OjO Toys and Games
Usaopoly | The Op
Czech Games Edition
Iello
Thames & Kosmos
Playmonster Group
We R FUN Games
DeLano Service / EPI Printers
I Gotta Go With
Topside Games
What Do You Meme
eeBoo
Junior Learning
Top Trumps USA
Winning Moves Games USA
Endless Games
Kling Magnetics
University Games
Wood Expressions Games
Families Play Forever
Madd Capp
US Games Systems
Card games
Fireside Games
Missing Piece Press
We R FUN Games
Gamewright, A Division of Ceaco
North Star Games
What Do You Meme
Gigamic
Ok2Win
Winning Moves Games USA
Goldbrick Games
One Funny Mother Gifts
Wood Expressions Games
The Good Game Company
Outset Media Corporation
WordTeasers
Gray Matters Games
Playroom Entertainment
Dice games
Griddly Games
The Purple Cow America
Home Learning Company
Steve Jackson Games
learnwithojo.com
playmonster.com See ad on inside front cover
R&R Games
rnrgames.com
Semper Smart Games
sempersmartgames.com
SmartFelt Toys
smartfelttoys.com
Smart Toys and Games
smarttoysandgames.com
SolidRoots
solidroots.com
Steve Jackson Games
theop.games werfun.com
whatdoyoumeme.com winning-moves.com
woodexpressions.com
Adventerra Games
adventerragamesusa.com
AMIGO Games
amigo.games See ad on page 18
sjgames.com See ad on page 26
Blue Ninja Studios
Talicor / Aristoplay
Breaking Games
talicor.com
Thames & Kosmos
thamesandkosmos.com
blueninjastudios.com breakinggames.com
Calliope Games
calliopegames.com
ThinkFun
Chronicle Books
Topside Games
Cmon Conventions
thinkfun.com topsidegames.com
Top Trumps USA toptrumps.us
chroniclebooks.com cmon.com
Continuum Games
continuumgames.com
czechgames.com
delanoservice.com eeboo.com
endlessgames.com familiesplayforever.com firesidegames.com gamewright.com
gigamic-retail.com goldbrickgames.com thegoodgamecompany.com graymattersgames.com griddlygames.com homelearningcompany.co
iellogames.com
thamesandkosmos.com
igottagowith.com
topsidegames.com
juniorlearning.com
toptrumps.us
kling.com
universitygames.com
maddcappgames.com
usgamesinc.com
missingpiecepress.com
werfun.com
northstargames.com
whatdoyoumeme.com
ok2win.com
winning-moves.com
onefunnymotherstore.com outsetmedia.com
wordteasers.com
playroomentertainment.com the-purple-cow.com sjgames.com See ad on page 26
woodexpressions.com
Across the Board Game
acrosstheboardgame.com
AMIGO Games
amigo.games See ad on page 18
Bananagrams
bananagrams.com
November 2023 — edplay.com 19
Products by Category Breaking Games
breakinggames.com
Calliope Games
calliopegames.com
Doozy Games
doozygames.com
Tenzi
tenzi.com
We R FUN Games werfun.com
What Do You Meme
whatdoyoumeme.com
Endless Games
Wood Expressions Games
Enginuity Games spicydice.com
Dice/cards/game accessories
Fireside Games
grandprixintl.com
endlessgames.com
firesidegames.com
Games by BRIGHT of Sweden gamesofsweden.se
Getta1Games
getta1games.com
Gigamic
gigamic-retail.com
Missing Piece Press
missingpiecepress.com
Ok2Win
ok2win.com
Semper Smart Games
sempersmartgames.com
Steve Jackson Games sjgames.com See ad on page 26
woodexpressions.com
Grand Prix International Kardwell International Gameparts gameparts.net
Koplow Games
koplowgames.com See ad on page 37
Usaopoly | The Op theop.games
Electronic games Boogie Board eWriters myboogieboard.com
Letts Play
wishingpixies.com
Oaxis
oaxis.com
20 November 2023 — edplay.com
Super Impluse
superimpulse.com
Tile-based games
Go Fun Face! / University Outfitters gofunface.com
Bananagrams
Klee Naturals
Calliope Games
Little Adventures
Mobi Games
Little Colorado
bananagrams.com calliopegames.com playmobi.com
IMAGINATIVE PLAY Costumes and dress-up Aeromax
aeromaxtoys.com See ad on page 15
Camden
camdenpassage.com
Creative Education
greatpretenders.ca
Dexter Educational Play dexterplay.com
Douglas Company douglastoys.com
Fairy Finery
fairyfinery.com See ad on page 44
kleenaturals.com littleadventures.com littlecolorado.com
Little Medical School
littlemedicalschool.com
Piggy Paint
piggypaint.com
Pillowie - by Ready Set & Co. pillowie.com
Pink Poppy USA
pinkpoppy-usa.com
Rubie’s Costume Company rubies.com
Sarah’s Silks
sarahssilkswholesale.com See ad on page 25
Suncoat Products
suncoatproducts.com
Underwraps Costumes underwraps.net
Zomi Gems / Tiny Treats zomigems.com
Kitchens/Puppet theaters/etc. Beka
bekainc.com
Casdon
casdon.com
Juratoys US Corp janod.us
Maxim Enterprise
maximenterprise.com
Ningbo VIGA Int. Co. vigatoys.com
Play food/dishes/sets AirFort
airfort.com
Buzzy Toys
buzzyseeds.com
Handstand Kitchen
handstandkitchen.com
ORB
orbtoys.com
Pebble
kahiniwalla.com
PlanToys
usa.plantoys.com
The Queen’s Treasures
thequeenstreasures.com
TWEE
tweemade.com
Play kits AirFort
airfort.com
Chalk of the Town
INFANT & TODDLER Gear (infant and toddler) Aeromax
chalk-of-the-town.com
aeromaxtoys.com See ad on page 15
Dexter Educational Play
Babiators
DJECO US
ciao! baby by Jamberly Group
Kahootz Toys
Cloud b
Mouse Loves Pig
Constructive Eating
dexterplay.com djeco.com
kahootztoys.com mouselovespig.com
NimoPlay
nimoplay.com
Open the Joy
openthejoy.com
Playmobil USA playmobil.us
Whole Wide World Toys
wholewideworldtoys.com
babiators.com theportablehighchair.com cloudb.com constructiveeating.com
Crocodile Creek
crocodilecreek.com
Happy Kidz
happykidssmartparents.com
innobaby
innobaby.com
Lassig
lassigusa.com
Messy Mattie
messymattie.com
Next Generation Distributors
Preschool Collection
Calisson
Green Sprouts
Tomy
Classic World USA
Guidecraft
Watch Me Grow and More
Cloud b
GUND - A Division of Spin Master
Zoku
Constructive Eating
Kahiniwalla
Zomi Gems / Tiny Treats
Cortex Toys
Lassig
Toys (infant and toddler)
Creative Education
Legler USA
babyjackco.com
Creative Toy Company
Leisure Learning / MightyMind Kids
preschoolcollection.com tomy.com watchmegrowprogram.com zokuhome.com zomigems.com
Baby Jack
Baby Paper
babypaper.com
Banana Panda
bananapanda.com
calissoninc.com
greensproutsbaby.com
classicntoys.com
guidecraft.com
cloudb.com
gund.com
constructiveeating.com
kahiniwalla.com
cortextoys.com
lassigusa.com
greatpretenders.ca
legler-online.com
creativetoycompany.com
mightymind.com
Dogree USA
Like OMG!
aroundthecrib.ca
likeomg.com
Fat Brain Toy Co.
Bigjigs Toys USA
fatbraintoyco.com See ad on back cover
Madame Alexander Doll Company
Blue Ninja Studios
Fiammetta Toy Company, The (Stork Babies)
MAGNA-TILES
mystorkbabies.com
magnatiles.com See ad on page 39
Boo Boo Ball USA
Galt Toys
Malarkey Kids
Bruder Toys America
Goki America
Manhattan Toy
bigjigstoys.us
blueninjastudios.com boobooballusa.com brudertoys.com
galttoys.com goki-toys.com
madamealexander.com
malarkeykids.com manhattantoy.com
nextgendistributors.com
November 2023 — edplay.com 21
Products by Category Mary Meyer Stuffed Toys
Storypod
KHS America - Hohner
Miniland Educational
ToyLab
LOOG Guitars
marymeyer.com
minilandeducationalusa.com
Mouse Loves Pig
mouselovespig.com
storypod.com toylab.us.com
Warmies
warmies.com
gogreentones.com loogguitars.com
MukikiM
mukikim.com
OgoSport
Watch Me Grow and More
Schoenhut Piano Co.
Orange Tree Toys
Yoee Baby
Trophy Music Co
The Original Toy Company
Yookidoo
ogosport.com orangetreetoys.com theoriginaltoycompany.com
People Toy Company peopletoy.co
Petit Collage
petitcollage.com
PlanToys
usa.plantoys.com
Popular Playthings
popularplaythings.com
Sarah’s Silks
sarahssilkswholesale.com See ad on page 25
SmartFelt Toys
smartfelttoys.com
SmartNoggin
smartnoggintoys.com
Plus-Plus USA
retailer.plus-plus.us See ad on inside back cover
The Purple Cow America the-purple-cow.com
Smart Toys and Games
smarttoysandgames.com
Tucker-Jones House tavernpuzzle.com
Winning Moves Games USA winning-moves.com
For children
Adventerra Games
adventerragamesusa.com
Tangle
Building Creative Kids
grotro.com
Texas Toy Distribution
Crocodile Creek
yookidoo.com
PUZZLES
Wrebbit Puzzles
eeBoo
MUSIC
3D
Brainteasers
Enginuity Games
boneyardpets.com
beyond123.com
watchmegrowprogram.com yoeebaby.com
toypiano.com
Boneyard Pets
CDs/DVDs
Alliance Entertainment aent.com
Microphones Wireless Express
singalongpro.com
Musical instruments Amahi Ukuleles
amahiukuleles.com See ad on page 44
Kala Brand Music Co. kalabrand.com See ad on page 7
22 November 2023 — edplay.com
Dreams USA
dreams6usa.com See ad on page 9
Gridopolis Games
gridopolis.games
IKOS
ikotoys.com
molecularpiece USA
molecularpiece.com
Play-A-Maze
plmaze.com
tanglecreations.com texastoydistribution.com wrebbit3dpuzzle.com
Beyond123
Can You Solve Me
canyousolveme.com
Dreamship
triazzle.com
Find It Games
finditgames.com
brackitz.com
crocodilecreek.com eeboo.com spicydice.com
Eurographics
eurographics.ca
Find It Games
finditgames.com
Gwen Austin Studios
gwenaustinstudios.com
Project Genius
The Learning Journey International
ThinkFun
Lee Publications
projectgeniusinc.com thinkfun.com
tlji.com
orderleenow.com
Leisure Learning / MightyMind Kids mightymind.com
Little Likes Kids
littlelikeskids.com
MasterPieces
masterpiecesinc.com
Petit Collage
petitcollage.com
Small World Toys
smallworldtoys.com
Jigsaw
Stellar Factory
Toysters
Chewigem USA
Publisher Services (PSI)
Usaopoly | The Op
The Wooden Wagon
Creative Minds / Marvel Education
Rubie’s Costume Company
Curated
Silk Road Bazaar
Everest
Southern Hobby Supply
Fba Fox
Ukidz
stellarfactory.com theop.games
Wooden puzzles
RETAIL SUPPORT SERVICES
BeginAgain
Catalog publishers
myartventure.com beginagaintoys.com
Bimi Boo
bimiboo.shop See ad on page 21
Classic World USA
DJECO US
Goki America
Dreamship
HQ Kites & Designs USA
djeco.com triazzle.com
Madd Capp
maddcappgames.com
Outset Media Corporation outsetmedia.com
The Purple Cow America the-purple-cow.com
Ravensburger NA
ravensburger.com
thewoodenwagon.com
ArtVenture
Buffalo Games
buffalogames.com
toysters.com
classicntoys.com goki-toys.com hqkitesusa.com
Maple Landmark Woodcraft maplelandmark.com
Ningbo VIGA Int. Co. vigatoys.com
Robotime USA
robotime.com
Sweets Kendamas
sweetskendamas.com
Catalog Solutions
catalogsolutions.com
The Good Toy Group
chewigem.com marveltoys.biz
curatedint.com everesttoys.com fbafox.com
goodtoygroup.com See ad on page 27
fdmt
Toy Collection Catalog
Heebie Jeebies
toycollectionretailer.com
heebiejeebies.net
Distributor/ Wholesaler/Importer
Hotaling Imports
ACD Distribution acdd.com
Afri-Imports
afri-imports.com
Autruche
autruche.ca
Beecrazee
beecrazee.com
Brybelly
brybelly.com
fdmt.ca
hotalingimports.com
Inqbrands
inqbrands.com
John N. Hansen Co.
pubservinc.com rubies.com
thesilkroadbazaar.com southernhobby.com ukidztoys.com See ad on page 22
Underwraps Costumes underwraps.net
Vici Brands
vici-enterprises.com
Westco Educational Products westcoeducation.com
XM Works
xmworks.com
johnhansenco.com
Giftwrap/bags/bows
KidFocus
artistpointwrap.com
wholesale.kidfocus.com
MMG Brands
mmgbrands.com
Playing Unlimited
playingunlimited.com
Artist Point Gift Wrap
PR/Advertising/ Marketing
Art Materials Retailer magazine ArtMaterialsRetailer.com
edplay magazine edplay.com
November 2023 — edplay.com 23
Products by Category Educational Dealer magazine
educationaldealermagazine.com
Fahy-Williams Publishing fwpi.com
Five K / Northwest Synergy northwestsynergyinc.com
The Good Toy Group goodtoygroup.com See ad on page 27
KidStuff Public Relations kidstuffpr.com
Watch Me Grow and More
watchmegrowprogram.com
Retail software/POS Pointy
pointy.com
Store fixtures
EDmarket - Education Market Association
ThinkFun
Learning Wrap-ups
BizyBeez
Tink Digital
Looney Labs
C&A Scientific Co
Turing Tumble
Miniland Educational
Explore Scientific
museumstoreassociation.org
Light-up
Money Savvy Generation
Safari
NAMTA – The International Art Materials Association
getglo.com
Semper Smart Games
Science kits
edmarket.org
GAMA - The Game Manufacturers Association gama.org
MSA - Museum Store Association
namta.org
Spielwarenmesse eG
spielwarenmesse.de
The Toy Association toyassociation.org
ToyFest
toyfestus.com See ad on page 23
Franklin Fixtures
franklinfixtures.com
Trade associations/ trade shows ABC Kids Expo
STEM Coding skills
thinkfun.com doodlematic.com turingtumble.com
Glo Pals
Laser Pegs Ventures laserpegs.com
Numbers and math Doozy Games
boinks.com
Fractiles
fractiles.com See ad on page 11
Games by BRIGHT of Sweden gamesofsweden.se
Imathgination
Ozobot
The Learning Journey International
ecrm.marketgate.com
ozobot.com
24 November 2023 — edplay.com
sempersmartgames.com
Time Timer
timetimer.com
elenco.com
Elenco Electronics
ECRM
moneysavvy.com
Endless Possibilities
ASTRA - American Specialty Toy Retailing Association
elenco.com
minilandeducationalusa.com
Robots/robotics
Boolean Girl Tech
astratoy.org
looneylabs.com
doozygames.com
theabcshow.com See ad on page 45
booleanbox.tech
learningwrapups.com
Hubelino GmbH hubelino.com
geometiles.com
tlji.com
bizybeez.com cnascientific.com explorescientific.com partners.safariltd.com
Be Amazing! Toys beamazing.com
Buzzy Toys
buzzyseeds.com
Elenco Electronics
Copernicus Toys
MukikiM
Discover with Dr. Cool
OjO Toys and Games
E-Blox
PlaySTEAM USA
Elenco Electronics
Ubtech Robotics Corp.
Froggy’s Lair
Science equipment and supplies
Griddly Games
amep.com
Heebie Jeebies
mukikim.com learnwithojo.com playsteam.com ubtrobot.com
American Educational Products
copernicustoys.com discoverwithdrcool.com myeblox.com elenco.com
wholesale.froggyslair.com griddlygames.com heebiejeebies.net
Insect Lore Products
THiN AiR Brands
Fat Brain Toy Co.
molecularpiece USA
Tornado Tube - Burnham Associates
Glo Pals
insectlore.com
molecularpiece.com
OjO Toys and Games learnwithojo.com
OWI
owirobot.com
PlaySTEAM USA playsteam.com
ScienceWiz
sciencewiz.com
Sentosphere USA
sentosphereusa.com
Silver Circle Products
silvercircleproducts.com
Skullduggery
skullduggery.com
Steve Spangler Science / Really Good Stuff stevespanglerscience.com
TEDCO
tedcotoys.com
Tenka
tenkalabs.com
Thames & Kosmos
thamesandkosmos.com
thinairbrands.com
tornadotube.net
Toysmith
toysmith.com
TOYS & GIFTS Adult desk/office Froggy’s Lair
wholesale.froggyslair.com
The Pencil Grip
fatbraintoyco.com See ad on back cover getglo.com
Green Sprouts
greensproutsbaby.com
Games Workshop
games-workshop.com
Haffy
haffykids.com
Hog Wild
hogwildtoys.com
magnatiles.com See ad on page 39
Like OMG!
Piececool USA
The Party Animal
Little Buddiez dba Bathscots
The Queen’s Treasures
likeomg.com bathscots.com
piececool.world/us thequeenstreasures.com
Round World Products Time Timer
dreams6usa.com See ad on page 9
Ultra PRO International
tavernpuzzle.com
Bath toys Dreams USA
dreams6usa.com See ad on page 9
Edushape
edushape.com
hotalingimports.com
MAGNA-TILES
Steiff North America
Tucker-Jones House
Hotaling Imports
madamealexander.com
innobaby.com
Blind box
timetimer.com
games-workshop.com
innobaby
Schleich USA
roundworldproducts.com
Games Workshop
Madame Alexander Doll Company
TOYosity (Surfer Dudes)
thepencilgrip.com See ad on page 24
Figures (animal/ fantasy/superhero/ etc.)
surferdudes.com
Dreams USA
The Lazy Dog & Co. thelazydog.co
Lucky Poke Games
schleich-s.com steiffusa.com ultrapro.com
Fidgets
Crazy Aaron’s
luckypokegames.com
crazyaarons.com See ad on page 20
Collectible
The Toy Network
Daron Worldwide Trading daronwwt.com
FlairGameWorld
flairfriends.com
thetoynetwork.com See ad on page 5
lilteammates.com
Playmobil USA playmobil.us
Reeves International breyerhorses.com
Safari
partners.safariltd.com
Schleich USA
schleich-s.com
Storypod
storypod.com
tokidoki
tokidoki.it
tonies
us.tonies.com
Tynies
tynies.com
November 2023 — edplay.com 25
Products by Category Wow Toys USA
KidSource
Wicked Cool Toys
Go Fun Face! /University Outfitters
Licensed
Lee Publications
Marble runs
Hog Wild
wowtoys.com
4D Cityscape
4dcityscape.com
Bachmann Trains
bachmanntrains.com
Carrera of America carrera-toys.com
Casdon
casdon.com
Child and Nature
cooperativegames.com
Fascinations
fascinations.com
Flybar
flybar.com
kidsourceproducts.com orderleenow.com
Lego Systems lego.com
Little Kids
littlekidsinc.com
Looney Labs
looneylabs.com
Mark-My-Time/Reading Time Gifts mark-my-time.com
Mary Meyer Stuffed Toys marymeyer.com
Panda Mony Toy Brands pandamony.toys
Folkmanis
Playmobil USA
Golden Bell Studios
Rubie’s Costume Company
folkmanis.com goldenbellstudios.com
Hog Wild
hogwildtoys.com
playmobil.us rubies.com
Spin Master
spinmaster.com
Innovative Designs
Steiff North America
Jupiter Creations
Theo Klein (U.S.)
innovativenyc.com jupitercreations.com
steiffusa.com
my-klein-toys.de
26 November 2023 — edplay.com
wickedcooltoys.com
Hubelino GmbH hubelino.com
Marble Genius
globalfamilybrands.com
Novelties and impulse 1i4 Group
1i4group.com
Alisa Toys
alisatoys.com
Barry-Owen Co.
barryowen.com
BC USA
bcmini.com
Brightz
brightz-ltd.com
Channel Craft
channelcraft.com
Creative Education
greatpretenders.ca
Flipworkz Flipbooks Collection flipworkz.com
Glo Pals
getglo.com
gofunface.com
hogwildtoys.com
Incredible Group
incrediblegroup.com
Jelly Belly Candy Company jellybelly.com
Klee Naturals
kleenaturals.com
Larry Cainion
westminsterinc.com
Leading Edge Novelty
leadingedgenovelty.com
License 2 Play Toys
The Toy Network
thetoynetwork.com See ad on page 5
Toysmith
toysmith.com
TWEE
tweemade.com
Voorco Designs
voorcodesigns.com
Waff World Gifts ilovewaff.com
Zomi Gems / Tiny Treats zomigems.com
Zoofy International zoofies.com
license-2-play.com
Play sets
Mark-My-Time/Reading Time Gifts
buzzyseeds.com
mark-my-time.com
PopSockets
popsockets.com
Sharp Trend
colormoji.com
Silver Circle Products
silvercircleproducts.com
Spin Copter
spin-copter.com
Buzzy Toys
Kazakia Design - Stick-lets stick-lets.com
Klee Naturals
kleenaturals.com
Lulu Junior lulujr.com
Popular Playthings
popularplaythings.com
Schleich USA
Baby Paper
Sharp Trend
BizyBeez
schleich-s.com colormoji.com
SmartFelt Toys
smartfelttoys.com
Tatro
tatrotoy.com
Theo Klein (U.S.)
my-klein-toys.de
Whole Wide World Toys
wholewideworldtoys.com
babypaper.com bizybeez.com
Chewigem USA
chewigem.com
chubuddy
chubuddy.com
Creative Educational Strategies & Services fiddlefocus.com
Incredible Group
Rubbabu
rubbabu.com See ad on page 3
Sarah’s Silks
sarahssilkswholesale.com See ad on page 25
Scentco
scentcoinc.com
Storypod
storypod.com
Time Timer
timetimer.com
ToyLab
Mollybee Kids
The Toy Network
Mrs. Grossman’s
toylab.us.com thetoynetwork.com See ad on page 5
Tween
3c4g.com
Wikki Stix Co (Omnicor)
American Jewel
Fiammetta Toy Company, The (Stork Babies)
Malarkey Kids
Squeeze and squish
Chalk of the Town
mystorkbabies.com
Flipworkz Flipbooks Collection flipworkz.com
Kahootz Toys
kahootztoys.com
Trophy Music Co grotro.com
Sensory and tactile Baby Jack
babyjackco.com
malarkeykids.com
Modular Robotics
modrobotics.com
molecularpiece USA
molecularpiece.com
MSE Enterprises
skilltoysupply.com
Norman & Friends
itismenorman.com
Barry-Owen Co.
barryowen.com
Crazy Aaron’s
crazyaarons.com See ad on page 20
On Trend Goods
ontrendgoods.com
Play Visions
playvisions.com
Squishable
renegade-made.com
Pix Perfect
3C4G Three Cheers For Girls
channelcraft.com
wikkistix.com
Part Time Renegade
zorbitz.net
Leisure Learning / MightyMind Kids mightymind.com
ooly.com
Zorbitz
Alisa Toys
toylab.us.com
Ooly
warmies.com
ToyLab
Channel Craft
mrsgrossmans.com
Warmies
incrediblegroup.com
Retro
mollybeekids.com
alisatoys.com americanjewel.com chalk-of-the-town.com
Chewigem USA
chewigem.com
High IntenCity / Charm It! charm-it.com
Iscream
iscream-shop.com
Jeannie’s Enterprises jeanniesent.com
pixperfect.com
Timbuktu Labs timbuktu.me
tokidoki
tokidoki.it
Waff World Gifts ilovewaff.com
Watchitude
watchitude.com
Wicked Cool Toys
wickedcooltoys.com
Zomi Gems / Tiny Treats zomigems.com
Wooden trains Maple Landmark Woodcraft
maplelandmark.com
squishable.com
November 2023 — edplay.com 27
Best Sellers
The popular educational Fun Rugs from L.A. Fun Rugs are designed to teach the sequence of numbers and letters. laruginc.com
Downhill Duo 40-Piece Set from Magna-Tiles is the 2023 Preschool Toy of the Year winner and a fun, new way to inspire kids’ imaginations and support Meaningful Play! MSRP $69.99 magnatiles.com
Magnefix from Amigo Games combines puzzles and magnets! Race to use your Magformers pieces to match the puzzle picture. Finish first to score and win! amigo.games
The Magical World of Disney Trivia: 100 Years of Wonder from PlayMonster celebrates a century of Disney magic. This version of the awardwinning game features stunning platinum details alongside an exclusive collector’s pin. playmonster.com 28 November 2023 — edplay.com
The Mascot Car from Rubbabu is an easy-to-hold, easy-to-roll car. With a cute rounded design, in bright colors, this 5-inch-high car is available in many colors. rubbabu.com
Dig It Up! Giant Gem Discovery from MW Wholesale delves into what treasures rest deep inside the earth. Uncover 12 genuine gemstones like jasper, amethyst and tiger’s eye inside this giant piece of geode. mwwholesale.biz
FRACTILES-7 from Fractiles offers an educational activity option to help reduce electronic device “screentime.” Fractiles are awardwinning magnetic tiling toys, made in the USA. fractiles.com
Wooden Kitchen Mixer with Baking Set from Bimi Boo has everything you need for imaginative play. Bake a cake and share it with your friends. bimiboo.com/retailers/index.html
This special edition Kwik Stix holiday pack from Pencil Grip includes 12 festive colors that are great for Christmas cards, decorations and countless other holiday crafts. pencilgrip.com
The all-wood Ukadelic ukuleles from Kala come in six playful graphic top variations, plus 12 eye-catching solid color models. Comes with logo bag and retail packaging. kalabrand.com/ukadelic
Explore a brandnew world with Lost Treasure Guardians from Crazy Aaron’s. Ten lost treasures are waiting to be encountered. Each collectible mini tin includes Thinking Putty and a guardian charm with their own unique person. crazyaarons.com
With Volley Shot from Fat Brain Toy Co., use the paddles to knock the ball back and forth until somebody misses. When you miss, your opponent scores. The first to 10 points wins! fatbraintoyco.com
November 2023 — edplay.com 29
Best Sellers
SmartLab’s Tiny Food Truck from EDC Publishing has “wheelie good food!” Use real kitchen tools to whip up itty-bitty tacos, churros, pizzas, crepes and more. edcpub.com orders@edcpub.com
Excavate 18 real fossils with Extreme Fossil Dig from U.S. Toy Company! Dig into the exciting world of archaeology and gemology with The Young Scientists Club STEM kit by Horizon. Item 208004. Ages 8 and up. MSRP $39.99 ustoy.com/specialty
Light-Up Axolotl Keychains from The Toy Network come in four fun colors. The Toy Network offers many axolotl options to help in its mission of delivering a world of imagination. thetoynetwork.com
With the Advent Calendar from Plus-Plus, create your way through the holidays with more than 25 unique builds and 600 pieces. You’ll find fun builds such as a gingerbread house, snowman, reindeer and sleigh. MSRP $39.99 retailer.plus-plus.us
30 November 2023 — edplay.com
Dino-Fair Mini FrictionPowered Push N Go toys from Aeromax are perfect for a rip-roaring good time! These pull-back Dino-Faurs are totally kid-powered. Pop wheelies or race with your friend. For ages 3 and up. aeromaxtoys.com
Special Edition, Teenage Mutant Ninja Turtles (Mutant Mayhem) Shashibo from Fun in Motion brings turtle power to the magnetic puzzle lineup! One cube equals more than 70 shapes. Collect and connect to create geometric structures. funinmotiontoys.com
We Love Cats from Steve Jackson Games is a purr-fect game for three to six players. Draw tokens and roll dice to see how many cats you can adopt. Plays faster than a cat nap! warehouse23.com
Fairy Finery is the ultimate playtime luxury! It has the same classic style as our bestselling velvet capes, updated in embossed shimmer blue velvet with a genuine boa trim. Made in the USA. fairyfinery.com
The Duck Sailor Boat from Dreams USA will delight young bathers. Insert a bath bomb tablet (included) into the keel, float the boat in your tub and watch as bath salts are added to the water. Available in early 2024. Contact Taylor Love, dreamsusa@dreams6.com 401-331-5729
The Flux edition scooter from Micro Kickboard is the award-winning Mini scooter for ages 2-5 that got a makeover. The Flux edition now features a semi-transparent deck with bright pops of color, along with battery-free LED wheels! microkickboard.com/products/miniled-scooter
With Ugears Harry Potter Advent Calendar from Ukidz, the excitement and adventure grow each day as you open the windows, revealing envelopes containing wooden parts and instructions. ukidz.com
Silk & Wood Streamers from Sarah’s Silks let kids draw in rainbow colors! With 8 feet of twirling silk ribbon, these streamers are a classic, earth-friendly toy that make children of all ages want to dance. sarahssilkswholesale.com November 2023 — edplay.com 31
Specialty Toy Suppliers 1i4 Group
#
700 W 1700 S Ste 29-109 Logan, UT 84321 (435) 232-0499 1i4group.com
3C4G Three Cheers For Girls PO Box 288 Florida, NY 10921 (888) 333-2260 3c4g.com
4D Cityscape
64 Sherrick Dr Gormley, ON L0H 1G0, Canada (416) 410-2642 4dcityscape.com
A
ABC Kids Expo
PO Box 780847 San Antonio, TX 78278 (210) 691-4848 theabcshow.com See ad on page 45
ABC Plush
300 W Valley Blvd #C85 Alhambra, CA 91803 (626) 629-8899 abcplush.com
ACD Distribution
3129 Deming Way Middleton, WI 53562 (608) 203-9931 acdd.com
Across the Board Game 9300 Watson Industrial Pk St. Louis, MO 63126 (314) 961-9663 acrosstheboardgame.com
Adora - Charisma Brands 23141 Verdugo Dr Ste 100 Laguna Hills, CA 92653 (203) 451-4329 adoraplay.com
Adventerra Games
10 Putnam St Ste 2 Boston, MA 02128 (617) 567-1504 adventerragamesusa.com
Adventure Parks
520 Salem Ave Holly Springs, MS 38635 (662) 504-6060 adventureparks.com
Aeromax
28079 W Industrial Ave Lake Barrington, IL 60010 (847) 756-4085 aeromaxtoys.com See ad on page 15
Afri-Imports
7950 Silverton Ave Ste 121 San Diego, CA 92126 (514) 967-6094 afri-imports.com
AirFort
2150 W Washington St Ste 205 San Diego, CA 92110 (800) 619-1090 airfort.com
Alphabetical Directory
Alisa Toys
Asmodee NA
BC USA
Boo Boo Ball USA
Alliance Entertainment
ASTRA - American Specialty Toy Retailing Association
Be Amazing! Toys
Boogie Board eWriters
Bear Mountain Games
Boolean Girl Tech
630 Turnpike St North Andover, MA 01845 (919) 649-6313 alisatoys.com 707 Main St Woodland, CA 95695 (530) 668-3470 aent.com
Amahi Ukuleles
1995 W County Rd B2 Roseville, MN 55113 (651) 639-1905 asmodee.com
1 E Erie St Ste 525, PMB 4624 Chicago, IL 60611 (312) 222-0984 astratoy.org
101 Quint St San Francisco, CA 94124 (800) 592-9000 bcmini.com PO Box 160 Bountiful, UT 84011 (877) 798-9795 beamazing.com
7605 Production Dr Cincinnati, OH 45237 (888) 262-8471 amahiukuleles.com See ad on page 44
Atwood Toys
2185 Refugee St Millersport, OH 43046 (740) 467-7123 atwoodtoys.com
3649 Evergreen Parkway PO Box 1150 Evergreen, CO 80437 (651) 600-2006 bearmountaingames.com
Ambosstoys
Aurora World
BeBop Bouncy Castles
American Bubble Company Bubble Tree
Autruche
Beecrazee
55 Grandview Pl Montclair, NJ 07043 (862) 400-6855 ambosstoys.com
325 N Larchmont Blvd Ste 230 Los Angeles, CA 90004 (800) 484-4325 bubbletreeusa.com
American Educational Products 401 Hickory St Fort Collins, CO 80524 (800) 289-9299 amep.com
American Jewel
29095 Ave Penn Valencia, CA 91355 (844) 539-3533 americanjewel.com
AMIGO Games
5126 S Royal Atlanta Dr Tucker, GA 30084 (844) 962-6446 amigo.games See ad on page 18
Aqua Bladez USA
39 Cool Water Ct Palm Coast, FL 32137 (386) 445-1010 aquabladezusa.com
Aqua-Leisure Industries 525 Bodwell St Ext Avon, MA 02322 (508) 587-5400 aqualeisure.com
Artist Point Gift Wrap 721 Hylton Rd Pennsauken, NJ 08110 (800) 429-9727 artistpointwrap.com
Art Materials Retailer magazine
171 Reed St Geneva, NY 14456 (315) 789-6431 ArtMaterialsRetailer.com
ArtVenture
252 Nassau St Princeton, NJ 08542 (609) 865-4112 myartventure.com
32 November 2023 — edplay.com
8820 Mercury Ln Pico Rivera, CA 90660 (888) 287-6722 auroragift.com 715 Delage St Ste 700 Longueuil, QC J4G 2P8, Canada (450) 670-2323 autruche.ca
B
b4Adventure
4010 Holly St Unit 16 Denver, CO 80216 (303) 339-0482 b4adventure.com
Babiators
675 N Highland Ave #700 Atlanta, GA 30306 (619) 952-9969 babiators.com
Baby Jack
5600 S 108th St Ste 15 #183 Hales Corners, WI 53130 (866) 745-2491 babyjackco.com
Baby Paper
3000 Dundee Rd Ste 210 Northbrook, IL 60062 (847) 272-5588 babypaper.com
Bachmann Trains
1400 E Erie Ave Philadelphia, PA 19124 (800) 356-3910 bachmanntrains.com
Bananagrams
845 Allens Ave Providence, RI 02905 (401) 781-9649 bananagrams.com
Banana Panda
244 5th Ave Ste E25 New York, NY 10001 (646) 468-1974 bananapanda.com
Barefoot Books
2067 Massachusetts Ave 5th Fl Cambridge, MA 02140 (617) 576-0660 barefootbooks.com
Barry-Owen Co.
5625 Smithway St Los Angeles, CA 90040 (800) 682-6682 barryowen.com
Unit 20 Arden Business Centre Arden Rd Alcester, West Midlands B49 6HW UK bebopfun.co.uk 2020 Camfield Ave Commerce, CA 90040 (323) 721-1750 beecrazee.com
BeginAgain
PO Box 2265 Fort Collins, CO 80522 (970) 372-0522 beginagaintoys.com
Beka
542 Selby Ave St Paul, MN 55102 (651) 222-7005 bekainc.com
Beyond123
2188 Nesconse Hwy #168 Stony Brook, NY 11790 (631) 285-1135 beyond123.com
Bigjigs Toys USA
One Corporate Dr Grantsville, MD 21536 (866) 459-7829 bigjigstoys.us
Bimi Boo
410 Hauser Blvd Unit C Los Angeles, CA 90036 (315) 719-2287 bimiboo.shop See ad on page 21
BizyBeez
310 E 650 S Kaysville, UT 84037 (801) 895-4838 bizybeez.com
Blue Ninja Studios
3747 Douglas Ave 106 Racine, WI 53402 (414) 502-7203 blueninjastudios.com
Blue Orange Games
1937 Davis St Ste C San Leandro, CA 94577 (415) 252-0372 blueorangegames.com
Boneyard Pets
239 Java St | Brooklyn, NY 11222 (347) 457-5349 boneyardpets.com
5008 US 98 West Unit 3 Santa Rosa Beach, FL 32459 (636) 697-3445 boobooballusa.com 343 Portage Blvd Kent, OH 44240 (330) 673-8784 myboogieboard.com 815 N Barton St Arlington, VA 22201 (703) 505-6997 booleanbox.tech
BrainStorm Products
1011 S Andreasen Dr Ste 100 Escondido, CA 92029 (760) 871-1135 xkites.com
Brainy Yak Labs
464 Common St St E 267 Belmont, MA 02478 (617) 489-0341 brainyyaklabs.com
Breaking Games
125 Main St Netcong, NJ 07857 (973) 448-1766 breakinggames.com
Bright Stripes
71 Linden Ave Bloomfield, NJ 07003 (917) 940-7919 brightstripes.co
Brightz
8000 Yankee Rd Ste 225 Ottawa Lake, MI 49267 (419) 517-0049 brightz-ltd.com
Bruder Toys America 4950 W 145th St Hawthorne, CA 90250 (877) 450-5152 brudertoys.com
Brybelly
7284 West 200 N Greenfield, IN 46140 (317) 898-4229 brybelly.com
Buffalo Games
220 James E Casey Dr Buffalo, NY 14206 (716) 464-5265 buffalogames.com
Building Creative Kids
1685 S Colorado Ste S-133 Denver, CO 80222 (720) 446-5554 brackitz.com
Buzzy Toys
121 Progress Ave #300 Pottsville, PA 17901 (404) 330-4904 buzzyseeds.com
C
C&A Scientific Co
22660 Executive Dr Ste 101 Sterling, VA 20166 (703) 330-1413 cnascientific.com
California Creations 15135 Woodlawn Ave Tustin, CA 92780 (714) 259-1900 californiacreations.net
Calisson
PO Box #445 Dana Point, CA 92629 (949) 493-5154 calissoninc.com
Calliope Games
PO Box 88 | Redmond, WA 98052 (425) 644-4300 calliopegames.com
Camden
115 First St Ste 555 Collingwood, ON L9Y 4W3 Canada (888) 755-5578 camdenpassage.com
Can You Solve Me
7301 Pyle Rd | Bethesda, MD 20817 (301) 320-0313 canyousolveme.com
Capstone Specialty Group 5050 Lincoln Dr Edina, MN 55436 (952) 224-0527 capstoneyoungreaders.com
Carrera of America 2 Corporate Dr Cranbury, NJ 08512 (609) 409-8510 carrera-toys.com
Casdon
Cornford Rd Blackpool, FY4 4QW UK casdon.com
Cassidy Labs
2297 Harvard St Palo Alto, CA 94306 (650) 525-4408 cassidylabs.com
Catalog Solutions
2751 Enterprise Rd #202 Orange City, FL 32763 (888) 435-5155 catalogsolutions.com
CDX Blocks
180 Shen Elk Plaza Elkton, VA 22827 (540) 435-7964 cdxblocks.com
Chalk of the Town
127 W 83rd St #401 New York, NY 10024 (646) 701-1074 chalk-of-the-town.com
Channel Craft
601 Monongahela Ave PO Box 101 | N Charleroi, PA 15022 (724) 489-4900 channelcraft.com
Charm Company
1500 S Hellman Ave Ontario, CA 91761 (909) 930-1200 folandgroup.com
Chewigem USA
407 W Covell Rd #32064 Edmond, OK 73003 (405) 338-1125 chewigem.com
Child and Nature
PO Box 2046 Nevada City, CA 95959 (800) 328-1050 cooperativegames.com
Choose Your Own Adventure 340 Mad River Park Waitsfield, VT 05673 (802) 496-2595 cyoa.com
Chronicle Books
680 Second St San Francisco, CA 94107 (415) 537-4200 chroniclebooks.com
chubuddy
7730 Laredo Dr 298 Chanhassen, MN 55317 (612) 702-3556 chubuddy.com
ChulaHoops USA
3883 Turtle Creek Blvd 219 #1805 Dallas, TX 75219 (469) 354-5986 chulahoopsusa.com
ciao! baby by Jamberly Group 14014 Spring Mill Rd Louisville, KY 40245 (502) 241-5515 theportablehighchair.com
Cinemood
530 Lytton Ave Palo Alto, CA 94301 (800) 350-6107 cinemood.com
Classic World USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 classicntoys.com
Cloud b
150 W Walnut St Ste 100 Gardena, CA 90248 (310) 781-3833 cloudb.com
Cmon Conventions 1275 Ridgeland Pkwy Alpharetta, GA 30004 (514) 622-7025 cmon.com
Cobi Toys
4422 Gevalia Dr Brooksville, FL 34604 (352) 584-8443 cobitoys.com
Colour Creek
3580 Main St Bldg 11 Hartford, CT 06120 (860) 263-8332 colourcreek.com
Constructive Eating
525 Avis Dr Ste 16 Ann Arbor, MI 48108 (734) 418-3241 constructiveeating.com
Continuum Games
221 S Franklin Rd Bldg C Ste 780 Indianapolis, IN 46219 (317) 869-4000 continuumgames.com
Copernicus Toys
570 Explorers Rd Charlottesville, VA 22911 (800) 424-3950 copernicustoys.com
Cortex Toys
19 Superior Dr SE | Rome, GA 30161 (706) 232-8938 cortextoys.com
Cottage Door Press
5005 Newport Dr Rolling Meadows, IL 60008 (860) 209-4812 cottagedoorpress.com
Crayola
1100 Church Ln | Easton, PA 18017 (610) 253-6272 crayola.com
Crayon Rocks
7053 Vernon Rd Hestand, KY 42151 (818) 823-7423 crayonrocks.com
Crazy Aaron’s
700 E Main St Norristown, PA 19401 (866) 578-2845 crazyaarons.com See ad on page 20
Create A Castle
PO Box 433 Bridgewater, CT 06752 (860) 717-2386 createacastle.com
Creative Brainworks 77 Tomahawk Trail Sparta, NJ 07871 (973) 862-9485 beanbagbucketz.com
Creative Education
704 Mara St #135 Point Edward, ON N7V 1X4 Canada (519) 337-5685 greatpretenders.ca
Creative Educational Strategies & Services
PO Box 1711 | Bethany, OK 73008 (405) 496-3871 fiddlefocus.com
Creative Minds / Marvel Education 200 W 39th St #8 New York, NY 10018 (212) 662-7005 marveltoys.biz
Creative Teaching Press 6262 Katella Ave Cypress, CA 90630 (714) 895-5047 creativeteaching.com
Creative Toy Company 4100 Crossroads Park Dr Liverpool, NY 13088 (315) 451-4100 creativetoycompany.com
Crestar
8463 Chemin Darnley Mount Royal, QC H4T 1X2 Canada (514) 731-3808 crestar-limited.com
Crocodile Creek
Do-A-Dot Art! Division of Triquest
1648 Lawson St Durham, NC 27703 (919) 598-8152 crocodilecreek.com
31192 La Baya Dr Unit F Westlake Village, CA 91362 (818) 597-9430 dotart.com
Curated
Dogree USA
899 Skokie Blvd Ste 520 Northbrook, IL 60062 (248) 550-9133 curatedint.com
3205 Bedford Rd Montreal, QC H9B 0A4 Canada (514) 381-8808 aroundthecrib.ca
Cybele’s Games
10735 Beechnut Ct Fairfax Station, VA 22039 (202) 212-9517 cybelesgames.com
Doozy Games
3113 NE Magnolia St Issaquah, WA 98029 (425) 408-2179 doozygames.com
Czech Games Edition 901 Watson Ave #141 Madison, WI 53713 (317) 448-0019 czechgames.com
Douglas Company 69 Krif Rd Box D Keene, NH 03431 (860) 614-1494 douglastoys.com
D
D&L Company
Dream Pets
Daron Worldwide Trading
Dreamship
DeLano Service / EPI Printers
Dreams USA
5404 Wayne Rd Battle Creek, MI 49037 (269) 420-4800 delanoservice.com
2 Charles St Ste 3B Providence, RI 02904 (401) 331-5729 dreams6usa.com See ad on page 9
Dexter Educational Play
Dulcop America
Diecast Masters America
Duncan Toys Co.
2225 Park Place Minden, NV 89423 (775) 782-3000 stomprocket.com
1845 Remington Rd Atlanta, GA 30341 (404) 200-7597 dreampets.com
24 Stewart Pl Unit #4 Fairfield, NJ 07004 (800) 776-2324 daronwwt.com
2201 Midway Rd Ste 209 Carrollton, TX 75006 (469) 892-4813 dexterplay.com 12717 W Sunrise Blvd Ste 418 Sunrise, FL 33323 +852 2408 8310 diecastmasters.com
1704 East Blvd Ste 101 Charlotte, NC 28203 (704) 332-1200 dulcopamerica.com 15981 Valplast St Middlefield, OH 44062 (800) 232-3474 duncantoys.com
The Dunk Collection
Diggin Active
4743 Iberia Ave Ste B Dallas, TX 75207 (214) 932-9133 thedunkcollection.com
PO Box 99708 Emeryville, CA 94662 (510) 601-0591 digginactive.com
E
Discover with Dr. Cool
E3 Publishing
340 A St Ste 1 Ashland, OR 97520 (541) 708-6741 discoverwithdrcool.com
135 Island Estates Pkwy Palm Coast, FL 32137 (386) 597-2099 e3publishing.co
DJECO US
E-Blox
248 E Madison St Franklin, IN 46131 (301) 895-3790 djeco.com
D Now dba Uncle Bubble 1072 S De Anza Blvd Ste A107-431 San Jose, CA 95129 (408) 564-5450 unclebubble.us
5477 Carriage Ln Santa Rosa, CA 95403 (707) 791-3161 triazzle.com
880 Asbury Dr Buffalo Grove, IL 60089 (224) 434-2237 myeblox.com
ECRM
27070 Miles Rd Ste A Solon, OH 44139 (440) 498-0500 ecrm.marketgate.com
November 2023 — edplay.com 33
Specialty Toy Suppliers EDC Publishing
5402 S 122nd E Ave Tulsa, OK 74146 (800) 475-4522 edcpub.com See ad on page 19
EDmarket - Education Market Association
8380 Colesville Rd Ste 250 Silver Spring, MD 20910 (800) 395-5550 edmarket.org
edplay magazine
171 Reed St | Geneva, NY 14456 (315) 789-2475 edplay.com
Educational Dealer magazine
171 Reed St Geneva, NY 14456 (315) 789-2475 educationaldealermagazine.com
Educational Development Corporation PO Box 470663 Tulsa, OK 74147 (800) 475-4522 edcpub.com
Edushape
28 Brandywine Dr Deer Park, NY 11729 (631) 586-0900 edushape.com
eeBoo
170 W 74th St New York, NY 10023 (212) 222-0823 eeboo.com
Elenco Electronics 150 W Carpenter Ave Wheeling, IL 60090 (800) 533-2441 elenco.com
Emil and Berta
10B Cantelupe Rd Bexhill-on-Sea, TN40 1JG UK emilandberta.com
Endless Games
35 Main St Ste B Matawan, NJ 07747 (732) 414-2213 endlessgames.com
Endless Possibilities
672 Ajax Dr Madison Heights, MI 48071 (248) 224-5107 boinks.com
Enginuity Games
Eurographics
9105 Salley Montreal, QC H8R 2C8 Canada (514) 939-0310 eurographics.ca
Everest
65 Bittern St Ancaster, ON L9G 4V5 Canada (905) 304-9155 everesttoys.com
Explearn Toys
4775 Blenheim St Vancouver, BC V6L 3A5, Canada (778) 871-7177 mystorkbabies.com
621 Maxwell St Cookeville, TN 38501 (931) 400-0300 franklinfixtures.com
Froggy’s Lair
19701 E Dorado Ave Aurora, CO 80015 (833) 376-4491 wholesale.froggyslair.com
From There To Here Imports
1429 Ave D, Snohomish, WI 98290 (877) 412-2670 finditgames.com
800 Lindberg Ln Ste 150 Petaluma, CA 94952 (415) 360-5163 fromtheretohereimports.com
Explore Scientific
Firefox Toys
Fun City Toys
1010 S 48th St Springdale, AR 72762 (479) 347-2901 explorescientific.com
Ezyroller
22588 Scenic Loop Rd San Antonio, TX 78255 (866) 713-8007 ezyroller.com
F
Faber-Castell USA
9450 Allen Dr Valley View, OH 44125 (800) 642-2288 creativityforkids.com
Fahy-Williams Publishing
171 Reed St | Geneva, NY 14456 (800) 344-0559 / (315) 789-0458 fwpi.com
Fairy Finery
224 Burntside Dr Golden Valley, MN 55422 (888) 377-4511 fairyfinery.com See ad on page 44
Families Play Forever 75 Swarthmore St Hamden, CT 06517 (203) 376-6809 familiesplayforever.com
Fascinations
19224 Des Moines Memorial Dr Seattle, WA 98148 (206) 870-3000 fascinations.com
Fashion Angels
306 N Milwaukee St Milwaukee, WI 53202 (414) 961-9200 fashionangels.com
Fat Brain Toy Co.
Epoch Everlasting Play
Fba Fox
3011 183rd St Ste 152 Homewood, IL 60430 (708) 256-7425 instantglamdolls.com
Fiammetta Toy Company, The (Stork Babies)
Franklin Fixtures
Find It Games
3629 Bryant St Palo Alto, CA 94306 (888) 618-4263 spicydice.com
Esize
5890 Monkland Ave #16 Montreal, QC H4A 1G2, Canada (514) 485-1834 familygamesamerica.com
3551 Blairstone Rd Ste 128 #214 Tallahassee, FL 32301 (850) 629-9940 oneworldtraders.net
20516 Nicholas Circle Elkhorn, NE 68022 (800) 335-5621 fatbraintoyco.com See ad on back cover
75D Lackawanna Ave Parsippany, NJ 07054 (973) 316-2500 epocheverlastingplay.com
FGA
683 Bonded Pkwy Streamwood, IL 60107 (260) 579-1216 fbafox.com
fdmt
420 Jean-Neveu Longueuil, QC J4G 1N8, Canada (866) 465-0559 fdmt.ca
34 November 2023 — edplay.com
553 Capital CIR SW Unit 3 Tallashassee, FL 32304 (850) 765-8210 firefoxtoys.com
Fireside Games
PO Box 151164 | Austin, TX 78745 (512) 815-3473 firesidegames.com
Five K / Northwest Synergy 8561 154th Ave NE Ste 120 Redmond, WA 98052 (425) 861-9100 northwestsynergyinc.com
FlairGameWorld
3 Beachside Cmn Westport, CT 06880 (310) 804-1148 flairfriends.com
Flipworkz Flipbooks Collection
1720 Delaware Ave., Ste B Santa Monica, CA 90404 (800) 424-1994 flipworkz.com
Floateez Brands
1009 Audra St Cedar Park, TX 78613 (512) 771-3448 floateez.com
Flybar
323A Fairfield Rd Ste 5 Freehold, NJ 07728 (845) 647-8400 flybar.com
FlyCatcher - Painting Lulu 143 Varick St 2nd Fl New York, NY 10013 (612) 293-8707 paintinglulu.com
Folkmanis
1219 Park Ave Emeryville, CA 94608 (800) 654-8922 folkmanis.com
FoxMind Games
5530 St Patrick Unit 1104 Montreal, QC H4E 1A8 Canada (514) 369-7777 foxmind.com
Fractiles
2525 Arapahoe Ave Ste E4-110 Boulder, CO 80302 (303) 541-0930 fractiles.com See ad on page 11
3555 W Reno Ave Ste C Las Vegas, NV 89118 (702) 367-2676 brickmates.com
Fun in Motion Toys
Gamewright, A Division of Ceaco 84 E Brookline St #5 Boston, MA 02118 (617) 924-6471 gamewright.com
Geomagworld
One Corporate Dr Granstville, MD 21536 (514) 248-7638 geomagworld.com
Getta1Games
3995 Bee Ridge Rd Extension PMB 112 Sarasota, FL 34241 (941) 926-8004 getta1games.com
Gigamic
22 Rue Jean Marie Bourguignon Wimereux, Pas de Calais 62930 France gigamic-retail.com
505 SW 17th St Fort Lauderdale, FL 33315 (954) 805-3080 funinmotiontoys.com See ad on page 13
Ginger Fox
Fun Rugs
Globber USA
Funsparks
Glo Pals
Fun Stuff
Go Fun Face! /University Outfitters
6200 S Avalon Blvd Los Angeles, CA 90003 (323) 235-4000 funrugs.com 319 Windward Island Clearwater, FL 33767 (888) 898-3600 funsparks.com 2513 58th St Ste A Hampton, VA 23661 (757) 826-9280 funstuffinc.net
Galt Toys
G
One Corporate Dr Grantsville, MD 21536 (301) 895-3792 galttoys.com
GAMA - The Game Manufacturers Association 240 N Fifth St Ste 340 Columbus, OH 43215 (614) 255-4500 gama.org
Game Night In A Can 1835 S Genessee Ave Los Angeles, CA 90019 (323) 459-7374 gamenightinacan.com
Games by BRIGHT of Sweden
Katrineholmsv 66 Aaby, Ostergotland SE-616 33 Sweden gamesofsweden.se
Games Workshop
6211 E Holmes Rd Memphis, TN 38141 (901) 541-7617 games-workshop.com
803 Wildwood Ct Oak Brook, IL 60523 (630) 273-3233 uk.gingerfox.co.uk 50 Fountain Plaza Ste 1400 Buffalo, NY 14202 (416) 663-9900 globber.com 419 E Lampkin Starkville, MS 39759 (662) 590-6073 getglo.com
830 Franklin St Duxbury, MA 02332 (617) 307-6556 gofunface.com
Goki America
227 W 4th St Ste 108 Charlotte, NC 28202 (980) 217-0217 goki-toys.com
Goldbrick Games
PO Box 500 New Ipswich, NH 03071 (603) 878-3819 goldbrickgames.com
Golden Bell Studios
15 Peacock Dr | Roslyn, NY 11576 (516) 984-1466 goldenbellstudios.com
The Good Game Company PO Box 1612 Greenville, SC 29602 (864) 363-6378 thegoodgamecompany.com
The Good Toy Group 23 North Rd Ste A14 Peace Dale, RI 02879 (401) 284-0610 goodtoygroup.com See ad on page 27
Grand Prix International PO Box 51084 Springfield, MA 01151 (413) 543-8887 grandprixintl.com
Gray Matters Games
432 Stagecoach Run Glen Ellyn, IL 60137 (517) 974-5256 graymattersgames.com
Green Sprouts
2000 Riverside Dr Asheville, NC 28804 (800) 876-1574 greensproutsbaby.com
Green Toys
4000 Bridgeway Blvd Ste 100 Sausalito, CA 94965 (415) 839-9971 greentoys.com
Griddly Games
633-5960 No 6 Rd Richmond, BC V6V 1Z1 Canada (604) 249-5020 griddlygames.com
Gridopolis Games
1119 Colorado Ave Ste 15 Santa Monica, CA 90401 (626) 440-1934 gridopolis.games
Guidecraft
204 Rte 17 N Tuxedo, NY 10987 (800) 524-3555 guidecraft.com
GUND-A Division of Spin Master 1 Runyons Ln Edison, NJ 08817 (732) 248-2540 gund.com
Gwen Austin Studios 15295 W Warren Dr Lakewood, CO 80228 (720) 810-6317 gwenaustinstudios.com
H
HABA USA
4407 Jordan Rd Skaneateles, NY 13152 (800) 468-6873 habausa.com
Haffy
333 Arthur Godfrey Rd Ste 613 Miami Beach, FL 33140 (786) 286-1786 haffykids.com
Handstand Kitchen
PO Box 8664 Calabasas, CA 91372 (818) 917-7200 handstandkitchen.com
Hansa Creation USA 5151 NW 108th Ave Sunrise, FL 33351 (844) 888-0694 hansatoysusa.com
Hape International
199 Pembina Rd 2nd Fl Sherwood Park, AB T8A 0P4 Canada (800) 661-4142 hape.com
Happy Kidz
PO Box 1279 Mountainside, NJ 07092 (908) 300-5188 happykidssmartparents.com
Harrisville Designs PO BOX 806 Harrisville, NH 03450 (603) 827-3333 harrisville.com
HearthSong
7021 Wolftown-Hood Rd Madison, VA 22727 (540) 948-7340 hearthsong.com
Heebie Jeebies
8605 Santa Monica Blvd West Hollywood, CA 90069 (213) 262-7704 heebiejeebies.net
HeyBuddyHey Pal Investments 3611 S Soncy Ste 6B Amarillo, TX 79119 (806) 584-5440 eggmazing.com
High IntenCity / Charm It! 16-00 Pollitt Dr Fair Lawn, NJ 07410 (201) 703-5010 charm-it.com
Hog Wild
12402 SE Jennifer St Ste 100 Clackamas, OR 97015 (503) 231-6465 hogwildtoys.com
Home Learning Company PO Box 20330 Riverside, CA 92516 (330) 715-2961 homelearningcompany.co
Horizon Group USA 45 Technology Dr Warren, NJ 07059 (908) 810-1111 horizongroupusa.com
Hornby
PO Box 99670 Lakewood, WA 98496 (877) 358-6405 hornby.com
Horn Entertainment 13305 SW 100 Terrace Miami, FL 33186 (704) 380-0590 crazytrainsgame.com
Hotaling Imports
102 E Seneca St Ste 310 Sherrill, NY 13461 (315) 363-5594 hotalingimports.com
HQ Kites & Designs USA 134 Freedom Ave Powells Pt, NC 27966 (888) 318-3600 hqkitesusa.com
Hubelino GmbH
Zum Königsberg 6 Erkelenz, North Rhine-Westphalia 41812 Germany hubelino.com
I
Identity Games
1118 First St 2nd Fl Snohomish, WA 98290 (877) 346-3482 identitygames.com
Iello
5949 Hollister Ave Ste A Goleta, CA 93117 (702) 818-1789 iellogames.com
I Gotta Go With
3724 De Foe Ct Naperville, IL 60564 (773) 480-9945 igottagowith.com
IKOS
PO Box 682873 Park City, UT 84068 (435) 655-5414 ikotoys.com
Imathgination
10716 Stallions Ln San Diego, CA 92130 geometiles.com
Imex Model Company 15391 Flight Path Dr Brooksville, FL 34604 (352) 754-8522 imex-model.com
Incredible Group
1707 Flint Rd Toronto, ON M3J 2W8 Canada (416) 663-9900 incrediblegroup.com
innobaby
550 E IL RT 22 Lake Zurich, IL 60047 (847) 387-8777 innobaby.com
Innovative Designs 141 W 36th St Fl 8 New York, NY 10018 (833) 811-2042 innovativenyc.com
Inqbrands
1801 East Holt Blvd Ontario, CA 91761 (909) 390-7788 inqbrands.com
Insect Lore Products 132 S Beech Ave PO Box 1535 Shafter, CA 93263 (661) 746-7653 insectlore.com
Insight Editions
800 A St | San Rafael, CA 94901 (415) 426-1377 insighteditions.com
Intelex USA
105 Prairie Lake Rd Unit D East Dundee, IL 60118 (844) 927-6437 intelexusallc.com
iPlay, iLearn
2473 E Rancho Del Amo Pl Compton, CA 90220 (209) 813-2561 iplayilearntoys.com
Iscream
231 Croton Ave Cortlandt Manor, NY 10567 (914) 788-1800 iscream-shop.com
Itsphun
1911 Barbara Dr Palo Alto, CA 94303 (650) 321-6207 itsphun.com
J
Kala Brand Music Co. PO Box 751149 Petaluma, CA 94975 (877) 853-3853 kalabrand.com See ad on page 7
J. Bell-Jones
34525 Forest Cleveland, OH 44139 (440) 591-0545 thecountyfairgame.com
KAPLA USA Tom’s Toys
Jabuka Games
1137 Davenport Rd Toronto, ON M6H 2G4 Canada (416) 535-1234 jabukagames.com
6650 Rivers Ave North Charleston, SC 29406 (843) 931-8163 kapla-usa.com
Jacquard Products
Kardwell International Gameparts
JC Toys Group
Kazakia Design - Stick-lets
Jeannie’s Enterprises
Kettler International
Jelly Belly Candy Company
KHS America - Hohner
John N. Hansen Co.
KidFocus
Joint Merchant
Kid Galaxy
Junior Learning
Kid Made Modern
Jupiter Creations
KidSource
Juratoys US Corp
Kids Preferred
Just Jump It
KidStuff Public Relations
1147 Healdsburg Ave Healdsburg, CA 95448 (800) 442-0455 jacquardproducts.com
PO Box 33 Mattituck, NY 11952 (800) 980-0403 gameparts.net
2841 NW 107th Ave Doral, FL 33172 (305) 592-3541 jctoys.com
3510 Scotts Ln Ste 114 Philadelphia, PA 19129 (484) 695-7470 stick-lets.com
44 Stedman St Lowell, MA 01851 (978) 937-5775 jeanniesent.com
1355 London Bridge Rd Virginia Beach, VA 23453 (757) 427-2400 kettlerusa.com
1 Jelly Belly Ln Fairfield, CA 94533 (774) 283-0173 jellybelly.com
369 Adrian Rd Millbrae, CA 94030 (800) 582-5858 johnhansenco.com
16380 Roscoe Blvd Ste 120 Van Nuys, CA 91406 (818) 213-1246 wholesale.kidfocus.com
795 Susquehanna Ave Franklin Lakes, NJ 07417 (888) 998-8877 yallballfun.com
150 Dow St 425B Tower 2 Manchester, NH 03101 (603) 792-0701 kidgalaxy.com
19744 Beach Blvd #389 Huntington Beach, CA 92648 (714) 907-4441 juniorlearning.com 252 W 38th St Rm 603 New York, NY 10018 (917) 493-9393 jupitercreations.com 6611 Broughton Ave Columbus, OH 43213 (855) 665-9287 janod.us 3326 E 4050 N Twin Falls, ID 83301 (208) 421-4103 jjitoys.com
K
Kahiniwalla
1511 19th St NW Canton, OH 44709 (330) 612-2317 kahiniwalla.com
Kahootz Toys
772 Airport Blvd Ste 1 Ann Arbor, MI 48105 (734) 222-9798 kahootztoys.com
12020 Volunteer Blvd Mount Juliet, TN 37122 (615) 773-9900 gogreentones.com
20 Vesey St New York, NY 10007 (212) 634-9200 kidmademodern.com One Corporate Dr Grantsville, MD 21536 (855) 431-3920 kidsourceproducts.com 81 Twin Rivers Dr East Windsor, NJ 08520 (732) 274-1144 kidspreferred.com 9504 Union Valley Rd Black Earth, WI 53515 (608) 767-1102 kidstuffpr.com
Klee Naturals
4201 Collins Rd Ste #401 Denton, TX 76208 (940) 566-4635 kleenaturals.com
Kling Magnetics
343 Route 295 PO Box 348 Chatham, NY 12037 (518) 392-4000 kling.com
November 2023 — edplay.com 35
Specialty Toy Suppliers Koplow Games
369 Congress St Boston, MA 02210 (617) 482-4011 koplowgames.com See ad on page 37
L
Larry Cainion
159 Armour Dr NE Atlanta, GA 30324 (800) 241-8697 westminsterinc.com
Laser Pegs Ventures 1991 Main St Ste 227 Sarasota, FL 34236 (941) 371-0909 laserpegs.com
Lassig
629 Entler Ave Chico, CA 95928 (530) 809-1699 lassigusa.com
The Lazy Dog & Co. 1 Horizon Rd Ste #1001 Fort Lee, NJ 07024 (201) 771-0039 thelazydog.co
Leading Edge Novelty 33 North Mall Plainview, NY 11803 (516) 484-4177 leadingedgenovelty.com
Learning Express Toys 29 Buena Vista St Devens, MA 01434 (978) 889-1000 learningexpress.com
The Learning Journey International 24435 N 20th Dr Phoenix, AZ 85085 (602) 787-1115 tlji.com
Learning Wrap-ups
1660 W Gordona Ave #4 Layton, UT 84041 (801) 497-0050 learningwrapups.com
Lee Publications
1100 W Broadway Louisville, KY 40203 (502) 587-6804 orderleenow.com
Legler USA
112 South Tryon St Tryon Plaza Ste 1130 Charlotte, NC 28284 (717) 882-6862 legler-online.com
Lego Systems
555 Taylor Rd PO Box 1600 Enfield, CT 06083 (860) 763-6958 lego.com
Leisure Learning / MightyMind Kids
PO Box 2697 652 Glenbrook Rd Bldg #8 Stamford, CT 06906 (203) 325-2800 mightymind.com
Lenmark Toys
Lucky Poke Games
Marky Sparky
MMG Brands
Letts Play
Luke’s Toy Factory
Mary Meyer Stuffed Toys
Mobi Games
License 2 Play Toys
Lulu Junior
PO Box 10053 Burbank, CA 91510 (323) 804-0424 lenmarktoys.com 1400 Sunset Ave Williamstown, NJ 08094 (856) 297-2530 wishingpixies.com PO Box 485 Syosset, NY 11791 (516) 496-3479 license-2-play.com
Like OMG!
120 St Regis Crescent Toronto, ON M3J 1Y8 Canada (800) 631-8635 likeomg.com
Lionel Trains
6301 Performance Dr Concord, NC 28027 (704) 454-4186 lionel.com
Little Adventures
220 N 1300 W Ste 1 Pleasant Grove, UT 84062 (801) 766-8437 littleadventures.com
Little Buddiez dba Bathscots
23415 Spice Bush Ter Ashburn, VA 20148 (703) 855-7339 bathscots.com
Little Colorado
4450 Lipan St Denver, CO 80211 (303) 964-3212 littlecolorado.com
Little Kids
1015 Newman Ave Seekonk, MA 02771 (401) 454-7600 littlekidsinc.com
Little Likes Kids
PO Box 60823 Washington, DC 20039 (202) 888-5957 littlelikeskids.com
Little Medical School 707 N New Ballas Rd Creve Coeur, MO 63141 (314) 724-0838 littlemedicalschool.com
Living Puppets USA
3325 NW 70th Ave Miami, FL 33122 (305) 779-1107 living-puppets-usa.com
LOOG Guitars
119 W 72nd St #335 New York, NY 10023 (646) 863-6081 loogguitars.com
Looney Labs
4920 Niagara Rd #405 College Park, MD 20740 (301) 441-1019 looneylabs.com
36 November 2023 — edplay.com
385 S Lemon Ave #E238 Walnut, CA 91789 (949) 705-6668 luckypokegames.com 128 E Liberty St Ste #5 Danbury, CT 06810 (212) 598-4500 lukestoyfactory.com 700 Park Offices Dr Ste 250 Durham, NC 27709 (919) 447-3292 lulujr.com
Lyla Tov Monsters
2131 38th St | Astoria, NY 11105 (718) 626-1730 lylatov.com
M
Madame Alexander Doll Company
600 Third Ave 2nd Fl New York, NY 10016 (833) 623-2632 madamealexander.com
Madd Capp
PO Box 370055 West Hartford, CT 06137 (855) 246-6233 maddcappgames.com
Made by Aliens dba Plushland 10009 Olive St Temple City, CA 91780 (213) 626-2292 plushland.com
Magformers
44125 Ford Rd | Canton, MI 48187 (734) 667-1673 magformers.com
MAGNA-TILES
101 E Crossroads Pkwy Ste C Bolingbrook, IL 60440 (708) 246-7209 magnatiles.com See ad on page 39
Malarkey Kids
4129 Harvester Rd Unit L Burlington, ON L7L 5M3 Canada (289) 337-3330 malarkeykids.com
Manhattan Toy
300 First Ave N Ste 200 Minneapolis, MN 55401 (612) 337-9608 manhattantoy.com
Maple Landmark Woodcraft 1297 Exchange St Middlebury, VT 05753 (800) 421-4223 maplelandmark.com
Marble Genius
5885 Magnificent Ln Indianapolis, IN 46234 (317) 937-7368 globalfamilybrands.com
Mark-My-Time/Reading Time Gifts PO Box 687 Higley, AZ 85236 (888) 685-0257 mark-my-time.com
1230 Simpson Way Escondido, CA 92029 (800) 781-8110 markysparkytoys.com PO Box 275 1 Teddy Bear Ln Townshend, VT 05353 (802) 365-7793 marymeyer.com
MasterPieces
12475 N Rancho Vistoso Blvd Oro Valley, AZ 85755 (520) 741-1315 masterpiecesinc.com
Maxim Enterprise
PO Box 1357 Middleboro, MA 02346 (508) 946-9813 maximenterprise.com
Melissa & Doug
PO Box 590 Westport, CT 06881 (203) 762-4500 melissaanddoug.com
MerryMakers
3835 E Thousand Oaks Blvd #405 Westlake Village, CA 91362 (818) 230-1209 mmgbrands.com 158 Glenrose Ave Toronto, ON M4T 1K8 Canada (416) 402-6190 playmobi.com
Modular Robotics 1860 38th St Boulder, CO 80301 (303) 656-9407 modrobotics.com
molecularpiece USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 molecularpiece.com
Mollybee Kids
398 Willow Ave Camp Hill, PA 17011 (717) 612-9733 mollybeekids.com
Money Savvy Generation
3540 Grand Ave Ste 200 Oakland, CA 94610 (510) 451-2254 merrymakersinc.com
825 S Waukegan Rd Ste A8 PMB 317 Lake Forest, IL 60045 (800) 413-0073 moneysavvy.com
Messy Mattie
Monkey Business Sports
Metomics USA
Monkeying Around
Micro Kickboard
Mouse Loves Pig
7610 SE Raymond St Portland, OR 97206 (503) 929-4647 messymattie.com 3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 metomics.com 4710 44th St SE Grand Rapids, MI 49512 (888) 236-5657 wholesale.microkickboard.com See ad on page 8
Mighty Fun
7327 SW Barnes Rd Ste 121 Portland, OR 97225 (503) 477-9783 mighty-fun.com
25 NW 23rd Pl Ste 6-380 Portland, OR 97210 (503) 242-1283 monkeybusinesssports.com PO Box 10131 Rochester, NY 14610 (800) 553-4300 monkeyingaround.com 265 Parkway St Winchester, VA 22601 (423) 309-2092 mouselovespig.com
Mrs. Grossman’s
3810 Cypress Dr Petaluma, CA 94954 (800) 457-4570 mrsgrossmans.com
Mimish
MSA - Museum Store Association
Mindscope Products
MSE Enterprises
Miniland Educational
MukikiM
Missing Piece Press
MW Wholesale
68 34th St Unit 6 Ste B530 Brooklyn, NY 11232 (800) 674-3201 mimishdesigns.com PO Box 9525 Glendale, CA 91226 (626) 398-2000 mindscopeproducts.com 3325 NW 70th Ave Miami, FL 33122 (786) 369-7875 minilandeducationalusa.com 37042 S Hollygreen Dr Tucson, AZ 85739 (520) 447-7479 missingpiecepress.com
2025 M St NW Ste 800 Washington, DC 20036 (202) 367-1106 museumstoreassociation.org 7794 W Ridge Rd Fairview, PA 16415 (302) 352-1843 skilltoysupply.com
6812 W Calumet Rd Milwaukee, WI 53223 (414) 357-3997 mukikim.com 2140 West County Rd C Roseville, MN 55113 (800) 296-9485 mwwholesale.biz See ad on page 17
N
NAMTA – The International Art Materials Association PO Box 3314 Huntersville, NC 28070 namta.org
National Sporting Goods 376 Hollywood Ave Ste 202 Fairfield, NJ 07004 (973) 779-2323 nsgproducts.com
Needleart World
4748 Lewis Rd Stone Mountain, GA 30083 (770) 335-2155 needleartworld.com
Next Generation Distributors 172 Trower Rd Unit 30 Woodbridge, ON L4L 8A7 Canada (416) 849-2279 nextgendistributors.com
NimoPlay
55 Cortina Way SW Calgary, AB T3H 0B6 Canada (403) 305-8982 nimoplay.com
Ningbo VIGA Int. Co.
20F 588 Canghai Rd Ningbo, Zhejiang Province 315000 China vigatoys.com
Norman & Friends
3746 King George Lane St. Charles, IL 60174 (630) 777-6770 itismenorman.com
North Star Games
10605 Concord St Ste 205 Kensington, MD 20895 (240) 558-3850 northstargames.com
NXT Generation
8044 Olde 8 Rd Northfield, OH 44067 (216) 938-9056 nxtgentoys.com
Oaxis
O
2372 Morse Ave Ste 446 Irvine, CA 92614 (656) 909-3630 oaxis.com
Odyssey Toys
20855NE 23 CT C-5 Miami, FL 33179 (305) 933-4480 odysseytoys.com
OgoSport
63 Flushing Ave Unit 137 Brooklyn, NY 11205 (718) 554-0777 ogosport.com
OjO Toys and Games 1775 York Ave Unit 28B New York, NY 10128 (704) 777-9705 learnwithojo.com
Ok2Win
PO Box 1087 Centerville, UT 84014 (801) 770-3377 ok2win.com
One Funny Mother Gifts
Part Time Renegade
The Piggy Story
Play-A-Maze
On Trend Goods
The Party Animal
Pillowie - by Ready Set & Co.
Playing Unlimited
Ooly
Passback Sports
Pillow Pets / CJ Products
Playmobil USA
Open the Joy
Pathfinders Design
Pink Poppy USA
Playmonster Group
Orange Tree Toys
Pebble
Pix Perfect
PO Box 604 Moorestown, NJ 08057 (609) 828-9857 onefunnymotherstore.com 123 S Main St Ste 200 Royal Oak, MI 48067 (248) 912-7173 ontrendgoods.com 3923 Oceanic Dr Ste 100 Oceanside, CA 92056 (760) 231-7603 ooly.com 500 Ridgeview Rd Princeton, NJ 08540 (707) 968-7569 openthejoy.com One Corporate Dr Grantsville, MD 21536 (833) 276-2321 orangetreetoys.com
ORB
225 Herring Cove Rd Halifax, NS B3P 1L3 Canada (902) 440-8200 orbtoys.com
The Original Toy Company 230 Woodmont Rd Units 7-12 Milford, CT 06460 (203) 876-7289 theoriginaltoycompany.com
Outset Media Corporation
1260 Spruce St Winnetka, IL 60093 (847) 772-2626 renegade-made.com 909 Crocker Rd Westlake, OH 44145 (440) 471-1403 lilteammates.com
111 S Post St Ste 2275 Spokane, WA 99201 (888) 704-1340 passbacksports.com 925 Clapham Dr Victoria, BC V9C 4G5 Canada (250) 478-2677 pathfindersdesign.com 1511 19th St NW Canton, OH 44709 (330) 612-5850 kahiniwalla.com
The Pencil Grip
PO Box 3787 Chatsworth, CA 91313 (310) 315-3545 thepencilgrip.com see ad on page 24
People Toy Company 404 5th Ave 3rd Fl New York, NY 10018 (888) 940-7199 peopletoy.co
106-4226 Commerce Cir Victoria, BC V8Z 6N6 Canada (250) 592-7374 outsetmedia.com
Pepperell Braiding Co
OWI
Petit Collage
Ozobot
Phd Productions / PocketDisc
17141 Kingsview Ave Carson, CA 90746 (310) 515-1900 owirobot.com 129 W Torrance Blvd Redondo Beach, CA 90277 (310) 318-0070 ozobot.com
Ozwest
PO Box 847 Portland, OR 97207 (503) 324-8018 zing.store/collections/ozwest
P
Panda Mony Toy Brands
22939 Hawthorne Blvd Ste 310 Torrance, CA 90277 (818) 646-7879 pandamony.toys
Paper House
PO Box 259 Building 2 Saugerties, NY 12477 (845) 246-7261 paperhouseproductions.com
Papersalt
3663 1st Ave S Seattle, WA 98134 (206) 748-0055 papersalt.com
16516 Arminta St Van Nuys, CA 91406 (818) 908-8838 thepiggystory.com
23 Cousineau Gatneau, QC J8T 3R7 Canada (613) 715-1556 plmaze.com
PO Box 421576 Los Angeles, CA 90042 (323) 474-5714 pillowie.com 2045 Corte del Nogal Carlsbad, CA 92011 (760) 724-7225 pillowpets.com
1 Corporate Dr Grantsville, MD 51326 (973) 239-6385 pinkpoppy-usa.com
26 Commerce Dr Cranbury, NJ 08512 (650) 814-9213 playmobil.us 1400 E Inman Pkwy Beloit, WI 53511 (608) 362-6896 playmonster.com See ad on inside front cover
22200 Sandalwood Dr Macomb Twp, MI 48044 (586) 201-7726 pixperfect.com
PlanToys
1341 N Market Blvd Ste 200 Sacremento, CA 95834 (650) 968-4783 usa.plantoys.com
PlayAbility Toys
PO Box 27740 Las Vegas, NV 89126 (408) 644-2067 playingunlimited.com
1861 W Grant Rd Ste 105 Tucson, AZ 85745 (520) 547-0921 playabilitytoys.com
Playroom Entertainment
6049 Soauson Ave Commerce, CA 90040 (818) 292-8549 playroomentertainment.com
PlaySTEAM USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 playsteam.com
Play Visions
19180 144th Ave NE Woodinville, WA 98072 (206) 730-7317 playvisions.com
22 Lowell St Pepperell, MA 01463 (978) 433-2133 pepperell.com
2069A Mission St San Francisco, CA 94110 (415) 839-8299 petitcollage.com
3616 Cowboy Ln Charlotte, NC 28216 (919) 732-5723 pocketdisc.com
PicassoTiles
1360 Darius Ct City of Industry, CA 91745 (253) 569-6282 picassotiles.com
Piccoli Horses
120 Country Lake Dr Somerset, KY 42503 (606) 485-8010 piccolihorses.com
Piececool USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 piececool.world/us
Piggy Paint
406 S Lincoln Lowell, AR 72745 (479) 361-8161 piggypaint.com
November 2023 — edplay.com 37
Specialty Toy Suppliers Q
Plus-Plus USA
1801 Rutherford Rd Greenville, SC 29609 (888) 830-4212 retailer.plus-plus.us See ad on inside back cover
Pointy
102-103 Amiens St Dublin 1, Dublin, Ireland pointy.com
Pomegranate Communications
19018 NE Portal Way Portland, OR 97230 (503) 328-6500 pomegranate.com
PopSockets
3033 Sterling Circle Boulder, CO 80301 (303) 223-6922 popsockets.com
Popular Playthings
32408 Central Ave Union City, CA 94587 (510) 675-9898 popularplaythings.com
Premier Kites
5200 Lawrence Pl Hyattsville, MD 20781 (301) 277-3888 premierkites.com
Preschool Collection
1820 1st St N St Petersburg, FL 33704 (805) 284-2927 preschoolcollection.com
Printers Row Publishing Group
10350 Barnes Canyon Rd Ste 100 San Diego, CA 92121 (858) 450-3547 printersrowpublishinggroup.com
Progressive Trading
PO Box 9508 | Glendale, CA 91226 (818) 468-1814 magz.com
Project Genius
2701 Gattis School Rd E150 Round Rock, TX 78664 (512) 879-7256 projectgeniusinc.com
Publisher Services (PSI) 2800 Vista Ridge Dr Suwanee, GA 30024 (678) 317-2046 pubservinc.com
The Puppet Company 100 Church St Millersburg, PA 17061 (855) 833-4300 thepuppetcompany.com
The Purple Cow America One Corporate Dr Grantsville, MD 21536 (855) 589-2818 the-purple-cow.com
Purposeboards
12213 211th St Lakewood, CA 90715 (562) 444-8758 purposeboards.com
The Queen’s Treasures 777 N 5th St Stroudsburg, PA 18302 (570) 424-7333 thequeenstreasures.com
R
R&R Games
PO Box 130195 Tampa, FL 33681 (888) 824-9779 rnrgames.com
Ravensburger NA 1 Puzzle Ln Newton, NH 03858 (800) 886-1236 ravensburger.com
Reeves International 14 Industrial Rd Pequannock, NJ 07440 (973) 694-5006 breyerhorses.com
Relevant Play
1801 Broadway Unit 1320 Denver, CO 80202 (303) 410-7172 relevantplay.com
Robotime USA
3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 robotime.com
Romanoff Products
11 Brookside Ave Chatham, NY 12037 (518) 392-8585 romanoffproducts.com
Roooz Planet
19644 Roscoe Blvd Unit B Northridge, CA 91324 (818) 312-7589 rooozplanet.com
Rosalina Baby Collections
PO Box 1987 Summerville, SC 29484 (843) 871-8438 rosalinababy.com
Round World Products 75 Executive Dr Ste B Carmel, IN 46032 (317) 257-7352 roundworldproducts.com
Roylco
3251 Abbeville Hwy Anderson, SC 29624 (864) 296-0043 roylco.com
Roy Toy Manufacturing 599 Jacksonville Rd East Machias, ME 04630 (207) 255-0954 roytoy.com
Rubbabu
13775 Ramona Ave Chino, CA 91710 (732) 428-5544 rubbabu.com See ad on page 3
38 November 2023 — edplay.com
Rubie’s Costume Company One Rubie Plaza Richmond Hill, NY 11418 (516) 326-1500 rubies.com
Safari
S
5960 Miami Lakes Dr Miami Lakes, FL 33014 (305) 621-1000 partners.safariltd.com
Salus Brands
201 E Southern Ave Ste 206 Tempe, AZ 85282 (416) 561-7964 kangaroomfg.com
Sarah’s Silks
9101 Graton Rd Ste 101 Graton, CA 95444 (760) 313-6476 sarahssilkswholesale.com See ad on page 25
Saturnian 1
PO Box 700538 Plymouth, MI 48170 (734) 453-6411 sat1sport.com
Scentco
8640 Argent St Santee, CA 92071 (619) 582-9900 scentcoinc.com
Schleich USA
10000 Twin Lakes Pkwy Ste A Charlotte, NC 28269 (704) 659-8034 schleich-s.com
Schoenhut Piano Co.
6480-B US Highway #1 N Saint Augustine, FL 32095 (904) 810-1945 toypiano.com
Scholastic/Klutz
130 Mercer St New York, NY 10012 (212) 389-3289 kids.scholastic.com/kids/books/klutz
Scholastic Teacher Resources
1338 Crandall Ave Norton Shores, MI 49441 (877) 620-4200 scholastic.com
School-Rite
PO Box 12547 Fresno, CA 93778 (559) 224-3978 school-rite.com
School Zone Publishing Co. 1819 Industrial Dr Grand Haven, MI 49417 (616) 846-5030 schoolzone.com
Schylling
21 High St Ste 400 North Andover, MA 01845 (800) 541-2929 schylling.com
ScienceWiz
5215 Central Ave Ste A Richmond, CA 94804 (510) 222-2638 sciencewiz.com
Scoot and Ride US
5001 Chase Ave Downers Grove, IL 60515 (331) 903-6800 scootandride.com
Semper Smart Games
4201 Wilson Blvd Ste 110-169 Arlington, VA 22203 (202) 557-0750 sempersmartgames.com
Smudge Art
2432 S Dayton Lakeview Rd New Carlisle, OH 45344 smudgeartinc.com
SolidRoots
1119 N Main St Tulsa, OK 74106 (405) 714-4714 solidroots.com
Sentosphere USA
Sophia’s Heritage Collection
Sharingland
South Beach Bubbles
PO Box 600 Grantsville, MD 21536 (561) 400-8729 sentosphereusa.com 700 N Saint Marys St Ste 1400 San Antonio, TX 78205 sharingland.com
Sharp Trend
7909 Silverton Ave Ste #210 San Diego, CA 92126 (619) 889-2762 colormoji.com
Silk Road Bazaar
180 Glenridge Ave Montclair, NJ 07042 (973) 337-7944 thesilkroadbazaar.com
Silver Circle Products PO Box 1798 Hallandale, FL 33008 (800) 604-1885 silvercircleproducts.com
Simplay3
9450 Rosemont Dr Streetsboro, OH 44241 (330) 676-5200 simplay3.com
Skullduggery
5433 E La Palma Ave Anaheim, CA 92807 (714) 777-6425 skullduggery.com
Small World Toys
19900 S Vermont Ave Ste E Torrance, CA 90502 (855) 660-8697 smallworldtoys.com
SmartFelt Toys
4149 Laurelgrove Ave Studio City, CA 91604 (818) 822-5269 smartfelttoys.com
SmartNoggin
PO Box 244 Noblesville, IN 46061 (574) 612-5292 smartnoggintoys.com
Smart Shelf
PO Box 163 St Clair, MI 48079 (949) 873-3644 smartshelfinc.com
Smart Toys and Games 655 Third St San Francisco, CA 94107 (415) 931-5600 smarttoysandgames.com
Smarty Pants Builder’s Club 363 Ocean Forest Dr Saint Augustine, FL 32080 smartypantsbc.com
30 Three Tun Rd Unit 5 Malvern, PA 19355 (610) 647-2118 shopsophias.com 2345 SW 34th St Fort Lauderdale, FL 33312 (954) 418-2980 southbeachbubbles.com
Southern Hobby Supply 211 Ellery Ct Nashville, TN 37214 (800) 473-2804 southernhobby.com
Spicebox
12171 Horseshoe Way Richmond, BC V7A 4V4 Canada (604) 272-2620 spiceboxbooks.com
Spielwarenmesse eG Herderstraße 7 90427, Nürnberg Germany spielwarenmesse.de
Spin Copter
834 St Andrews Circle Paso Robles, CA 93446 (805) 440-3026 spin-copter.com
Spin Master
5880 W Jefferson Blvd Los Angeles, CA 90016 (310) 826-4914 spinmaster.com
Spooner Boards
1804 Cleveland Ave A National City, CA 91950 (888) 887-6996 spoonerboards.com
Sproutel
60 Valley St Apt 29 Providence, RI 02909 (914) 806-6514 sproutel.com
Squishable
101 W 23rd St #159 New York, NY 10011 (800) 490-9784 squishable.com
STAEDTLERMars Limited
850 Matheson Blvd W Unit 4 Mississauga, ON L5V 0B4 Canada (800) 776-5544 staedtler.com
Starlux games
4861 Buchanan St Los Angeles, CA 90042 (208) 514-9989 starluxgames.com
Steiff North America 24 Albion Rd Ste 220 Lincoln, RI 02865 (401) 312-0080 steiffusa.com
Stellar Factory
PO Box 2150-80306 Boulder, CO 80306 (781) 801-2650 stellarfactory.com
Steve Jackson Games
Suncoat Products
Tangle
Sunny Days Entertainment
Tatro
290 Southgate Dr Unit 5 Guelph, ON N1G 4P5 Canada (519) 763-9800 suncoatproducts.com 208 Chancellors Park Ct Simpsonville, SC 29681 (864) 608-2911 sunnydaysent.com
3735 Promontory Point Dr Austin, TX 78744 (512) 447-7866 sjgames.com See ad on page 26
Sunnylife
Steve Spangler Science / Really Good Stuff
Super Impluse
5 Research Dr Shelton, CT 06484 (203) 261-1920 stevespanglerscience.com
Storypod
2980 McFarlane Rd Miami, FL 33144 (844) 958-1717 storypod.com
Strictly Briks
W730 State Rd 35 Fountain City, WI 54629 (608) 687-7572 strictlybriks.com
300 N Crescent Heights Blvd Los Angeles, CA 90048 (323) 591-0219 sunnylife.com 10 Canal St., Ste 330 Canal Works Bristol, PA 19007 (863) 510-5647 superimpulse.com
Sweets Kendamas
2920 Talmage Ave SE #150 Minneapolis, MN 55414 (952) 322-7075 sweetskendamas.com
T
Talicor / Aristoplay 901 Lincoln Pkwy Plainwell, MI 49080 (269) 685-2345 talicor.com
385 Oyster Pt Blvd Ste 8B S San Francisco, CA 94080 (650) 616-7900 tanglecreations.com 2152 Auban Lane Baton Rouge, LA 70816 (646) 326-8465 tatrotoy.com
Teacher Created Resources
12621 Western Ave Garden Grove, CA 92841 (714) 891-1690 teachercreated.com
TEDCO
498 S Washington St Hagerstown, IN 47346 (765) 489-4527 tedcotoys.com
Tegu
5 Tokeneke Rd 2nd Fl Darien, CT 06820 (203) 803-1908 tegu.com
Tender Leaf Toys 9040 Telstar Ave Ste 133 El Monte, CA 91731 (626) 988-0087 tenderleaftoys.com
Tenka
ThoughtFull Toys
Tenzi
Three Little Hens
48 Paul Dr #6 San Rafael, CA 94903 (707) 841-0082 tenkalabs.com
303 Potrero St Ste 29-101 Santa Cruz, CA 95060 (831) 421-2363 modarri.com
PO Box 1022 | Riverside, CT 06878 (203) 226-6493 tenzi.com
Texas Toy Distribution
1812 N Harvey Mitchell Pkwy Bryan, TX 77807 (800) 600-3500 texastoydistribution.com
Thames & Kosmos
301 Friendship St Providence, RI 02903 (401) 459-6787 thamesandkosmos.com
Theo Klein (U.S.)
100 Church St Millersburg, PA 17061 (717) 692-8755 my-klein-toys.de
THiN AiR Brands 5332 Talavero Pl Parker, CO 80134 (303) 593-2950 thinairbrands.com
ThinkFun
2406 E State Rd 60 #1130 Valrico, FL 33594 (813) 390-5335 threelittlehens.com
Tiki Toss / Mellow Militia 625 E Haley St Ste A Santa Barbara, CA 93108 (800) 409-7098 playtikitoss.com
Timbuktu Labs
520 Broadway Ste 200 Santa Monica, CA 90401 (424) 354-0006 timbuktu.me
Time Timer
7707 Camargo Rd Cincinnati, OH 45243 (513) 561-4199 timetimer.com
Tink Digital
PO Box 1125 White Plains, NY 10602 (808) 657-3359 doodlematic.com
1321 Cameron St Alexandria, VA 22314 (800) 468-1864 thinkfun.com
November 2023 — edplay.com 39
Specialty Toy Suppliers tokidoki
Toysmith
Underwraps Costumes
Water Sports
WoolPets
Tomy
Toysters
University Games
We R FUN Games
WordTeasers
3000 El Camino Real Bldg 4 Ste 200 Palo Alto, CA 94306 (860) 212-8927 us.tonies.com
Trophy Music Co
Usaopoly | The Op
Westco Educational Products
Wow Toys USA
Topside Games
Tucker-Jones House
5655 W Adams Blvd Los Angeles, CA 90016 (323) 930-0999 tokidoki.it 2021 9th St SE | Dyersville, IA 52040 (563) 875-5857 tomy.com
tonies
200 W Franklin St Wheaton, IL 60187 (630) 487-9200 topsidegames.com
Top Trumps USA
65 Bay Spring Ave Barrington, RI 02806 (833) 396-2127 toptrumps.us
Tornado Tube Burnham Assoc 14 Franklin St Salem, MA 01990 (855) 745-1788 tornadotube.net
Totally Turtles USA
3101 W Valley HWY E Sumner, WA 98390 (800) 356-0474 toysmith.com 1723 Pennsylvania Ave Linden, NJ 07036 (908) 986-9527 toysters.com 9287 Midwest Ave Cleveland, OH 44125 (216) 391-1234 grotro.com 1 Enterprise Dr East Setauket, NY 11733 (631) 642-9092 tavernpuzzle.com 5465 St Albans St N Shoreview, MN 55126 (651) 341-5510 turingtumble.com
TWEE
1241 Carpenter St B-01 Philadelphia, PA 19147 (267) 422-2634 tweemade.com
Two Bros Bows
18339 Old Statesville Rd Ste D Cornelius, NC 28031 (704) 237-4066 twobrosbows.com
The Toy Association
Tynies
215 West Bonita Ave San Dimas, CA 91773 (909) 592-4515 tynies.com
U
Toy Collection Catalog
2751 Enterprise Rd Ste 202 Orange City, FL 32763 (866) 237-0189 toycollectionretailer.com
ToyFest
PO Box 14874 Long Beach, CA 90853 (833) 869-3378 toyfestus.com See ad on page 23
ToyHouse
38 E Main St Unit 6 Mystic, CT 06355 (888) 289-1665 toyhousellc.com
ToyLab
4 Midland Ave Glen Ridge, NJ 07028 (410) 493-3567 toylab.us.com
The Toy Network
350 Commerce Dr Fall River, MA 02720 (877) 777-4661 thetoynetwork.com See ad on page 5
TOYosity (Surfer Dudes) 1271 Laquinta Dr Ste 12 Orlando, FL 32809 (855) 982-8697 surferdudes.com
2030 Harrison St San Francisco, CA 94110 (415) 503-1600 universitygames.com 5999 Avendia Encinas Ste 150 Carlsbad, CA 92008 (760) 431-5910 theop.games
US Games Systems 179 Ludlow St Stamford, CT 06902 (203) 353-8400 usgamesinc.com
V
Turing Tumble
PO Box 643326 Vero Beach, FL 32964 (407) 342-1118 totallyturtlesusa.com
1375 Broadway 10th Fl New York, NY 10018 (212) 675-1141 toyassociation.org
9600 Irondale Ave Chatsworth, CA 91311 (818) 349-5300 underwraps.net
U.S. Toy Co
13201 Arrington Rd Grandview, MO 64030 (800) 448-5882 ustoy.com/specialty See ad on page 15
Ubtech Robotics Corp. 767 S Alameda St Ste 330 Los Angeles, CA 90021 (213) 261-7153 ubtrobot.com
Ukidz
1150 Allanson Rd Mundelein, IL 60060 (847) 224-9776 ukidztoys.com See ad on page 22
Ultra PRO International 6049 Slauson Ave Commerce, CA 90040 (323) 890-2100 ultrapro.com
Umarex USA
7700 Chad Colley Blvd Fort Smith, AR 72916 (479) 434-7606 umarexusa.com
40 November 2023 — edplay.com
Vici Brands
33 W 60th St Fl 2 New York, NY 10023 (212) 972-2975 vici-enterprises.com
Voorco Designs
PO Box 510146 Punta Gorda, FL 33951 (941) 575-1001 voorcodesigns.com
Waboba
W
3850 Holcomb Bridge Rd Ste 270 Peachtree Corners, GA 30092 (470) 545-4232 waboba.com
Waff World Gifts
2407 Guenette St Montreal, QC H4R 2E9 Canada (514) 906-0045 ilovewaff.com
Wahu - Kids Outdoor Toys Unit 2 2 Johnston Crescent Horsley Park, NSW 2175 Australia wahu.com.au
Warmies
105 Prairie Lake Rd Unit C East Dundee, IL 60118 (844) 927-6437 warmies.com
Watchitude
PO Box 168 New Brunswick, NJ 08943 (732) 745-7764 watchitude.com
Watch Me Grow and More
207 E McHenry St Urbana, IL 61801 (217) 337-4781 watchmegrowprogram.com
Water and Lightning 1204 Village Market Pl Ste 259 Morrisville, NC 27560 (917) 363-6914 waterandlightning.com
12127B Galena Rd Plano, IL 60545 (630) 552-9915 streammachine.com 35696 Moraine Dr Cushing, MN 56443 (320) 630-1571 werfun.com
PO Box 5521 Coralville, IA 52241 (866) 657-3450 westcoeducation.com
What Do You Meme 495 Broadway 3rd Fl New York, NY 10013 (917) 280-9110 whatdoyoumeme.com
Whole Wide World Toys 140 S Hills Dr Hershey, PA 17033 (717) 756-5705 wholewideworldtoys.com
Wicked Cool Toys
10 Canal St Ste 327 Bristol, PA 19007 (267) 536-9186 wickedcooltoys.com
Wikki Stix Co (Omnicor) 11034 N 23rd Dr Ste 103 Phoenix, AZ 85029 (602) 870-9937 wikkistix.com
Wild Republic
1955 Midway Dr Twinsburg, OH 44087 (330) 425-2550 wildrepublic.com
Winning Moves Games USA
75 Sylvan St Ste C-104 Danvers, MA 01923 (978) 777-7464 winning-moves.com
Wireless Express 57 North Mall Plainview, NY 11803 (917) 763-0880 singalongpro.com
Wise Elk
316 W Broadway St Gainesville, TX 76240 (346) 303-2897 wiseelk.us
The Wooden Wagon 89 Elm St New Salem, MA 01355 (978) 544-6482 thewoodenwagon.com
Wood Expressions Games 444 E Gardena Blvd Bldg A Gardena, CA 90248 (310) 329-9143 woodexpressions.com
Woodland Scenics
PO Box 98 Linn Creek, MO 65052 (573) 346-5555 woodlandscenics.com
19566 Augusta Ave NE Suquamish, WA 98392 (360) 930-0942 woolpets.com 648 19th St Manhattan Beach, CA 90266 (888) 967-3877 wordteasers.com 100 Church St. Fleming Way Millersburg, PA 17061 (717) 692-8760 wowtoys.com
Wrebbit Puzzles
8047 Jarry St E Montreal, QC H1J 1H6 Canada (855) 787-8842 wrebbit3dpuzzle.com
XM Works
X
2150 W Washington St Ste 205 San Diego, CA 92110 (619) 296-1090 xmworks.com
Yoee Baby
Y
637 S Broadway Ste B #111 Boulder, CO 80305 (800) 887-7902 yoeebaby.com
Yomega Corp.
One Corporate Dr Grantsville, MD 21536 (800) 338-8796 yomega.com
Yookidoo
One Corporate Dr Grantsville, MD 21536 (800) 355-4987 yookidoo.com
Yottoy Productions 226 E 54th St 9th Fl New York, NY 10022 (212) 594-2202 yottoy.com
Z
Zen Magnets
14211 E 4th Ave Ste 135 Aurora, CO 80011 (303) 351-1936 zenmagnets.com
Zoku
720 Monroe St Ste C308 Hoboken, NJ 07030 (201) 604-1253 zokuhome.com
Zomi Gems / Tiny Treats
1317 N San Fernando Blvd #200 Burbank, CA 91504 (949) 999-5905 zomigems.com
Zoofy International
819 Shotgun Rd | Sunrise, FL 33326 (954) 903-1422 zoofies.com
Zorbitz
5948 Lindenhurst Ave Los Angeles, CA 90036 (323) 571-4944 zorbitz.net
Meet Our
Advertisers Aeromax
28079 W Industrial Ave Lake Barrington, IL 60010 (847) 756-4085 aeromaxtoys.com
Bimi Boo
410 Hauser Blvd Unit C Los Angeles, CA 90036 (315) 719-2287 bimiboo.shop Bimi Boo: Where Education Meets Playtime Perfection for Your Store! Bimi Boo proudly presents a collection of educational toys tailor-made for children ages 2 to 5 years. Crafted using premium wood and non-toxic paints, our toys actively promote the development of essential skills such as hand-eye coordination, imagination, logic, dexterity, critical thinking, problem-solving, color recognition and fine motor skills. With their lightweight and hand-polished design, our toys ensure a safe and enjoyable playtime experience while adhering to all toy safety regulations. Rest assured, they are certified by both the USA and the EU. See our product on page 29 See ad on page 21
Crazy Aaron’s
700 E Main St Norristown, PA 19401 (866) 578-2845 crazyaarons.com
From its humble beginnings with the introduction of the “Original” Tangle Free Toy Parachute in 1997, Aeromax Inc. has continued to create internationally recognized, career-oriented products that are so durable, kids often outgrown them before wearing them out. Now, Aeromax is adding dinosaur-themed items to its extensive line. Not only are the toys amazing, so is the entire line of Get Real Gear and My 1st Career Gear dress-up items.
At Crazy Aaron’s we make Thinking Putty and other creative, innovative products to inspire curiosity and wonder, and to educate and delight our customers all over the world. Thinking Putty is proudly made in the USA at our headquarters outside of Philadelphia.
See our product on page 30 See ad on page 15
See our product on page 29 See ad on page 20
ABC Kids Expo
5100 North 27th St, Suite A-2 #263 Lincoln, NE 68521 (210) 691-4848 theabcshow.com
Dreams USA
2 Charles St Ste 3B Providence, RI 02904 (401) 331-5729 dreams6usa.com
Step into a world where product innovation meets opportunity. Welcome to the 20th Anniversary ABC Kids Expo, the global epicenter of juvenile products where manufacturers and retail buyers converge! Visit this international B2B trade show where you will find new retail markets, brands or buyers, with “Toy” becoming the fastest-growing product category year over year. ABC Kids Expo has you covered from big-box stores to boutiques, manufacturers to media.
From Sonny Angel and Smiski minifigures to graceful Jellyfish Bath Lights and intriguing Projector Dome Star Maps, and from Rainbombs that melt in your tub to reveal rainbows or the colors of the Aurora Borealis, to the original Cable Bites and ZipperBites, products from Dreams USA bring customers back and back again. Great products, eye-catching packaging, strong dealer margins and effective point-of-sale displays. Dreams USA is a division of Dreams Inc. (Japan). Design-driven and specialty store focused.
See ad on page 45
See our products on page 31 See ad on page 9
Amahi Ukuleles
7605 Production Dr Cincinnati, OH 45237 (888) 262-8471 amahiukuleles.com Family run for more than 30 years, Amahi Ukuleles has been producing high-quality string instruments that are accessible for players of all ages and skill levels. We bring a huge selection of colors and unique designs to market, as well as free digital resources for the end user, and outstanding customer service. Our goal is to inspire, educate and create a community of music enthusiasts. We pride ourselves on outstanding customer service by listening, supporting and being proactive for our dealers. See ad on page 44
AMIGO Games
5126 South Royal Atlanta Dr Tucker GA 30084 (844) 962-6446 amigo.games Since 1980, AMIGO has made top-quality games that are easy to learn, but packed with great gameplay, entertainment value, and just the right mix of strategy and luck!
See our product on page 28 See ad on page 18
Educational Development Corporation 5402 South 122nd East Ave Tulsa, OK 74146 (800) 475-4522 edcpub.com
EDC Publishing delivers educational excellence through our three product lines – Kane Miller Books, award-winning publishers of children’s books from around the world; SmartLab Toys, a leading designer of educational toys that inspire young minds; and Learning Wrap-Ups, a unique line of children’s educational manipulatives. See our products on page 30 See ad on page 19
Fairy Finery
224 Burntside Dr Golden Valley, MN 55422 (763) 377-4511 fairyfinery.com Welcome to our Magical World where we bring the wonder of “Once upon a time” to life. Fairy Finery is studio-made dress up clothing and accessories made in the USA. We have been dedicated to creating beautiful heirloom-quality clothing and gifts that will delight you and your child since 1997! Discover the world of imaginative play in dresses, fairy wings, capes and adventure costumes so comfortable and easy to care for, it meets the criteria of even the most discerning of fairy godparents! See our products on page 31 See ad on page 44
November 2023 — edplay.com 41
Meet Our Advertisers Fat Brain Toy Co.
20516 Nicholas Circle Elkhorn, NE 68022 (800) 335-5621 fatbraintoyco.com Products from Fat Brain Toy Co are best described in five words: “classic play with modern style.” Unlike mainstream alternatives, Fat Brain Toy Co. creates innovative toys and games that inspire kids to learn through pure, authentic play. Visit our website to see our complete range, Baby & Toddler Toys, Games, Active Play, Pretend Play, Building & Construction, Brainteasers, and Arts & Crafts. See our product on page 29 See ad on back cover
Fractiles
2525 Arapahoe Ave Ste E4-110 Boulder, CO 80302 (303) 541-0930 fractiles.com FRACTILES-7 is an award-winning MAGNETIC Tiling Toy, made in the USA. The geometry-based STEM toy is great for homeschool, family fun, road trips, the classroom … and anywhere you want your creativity to shine! An alternative to electronic-device screen time, the magical geometric art of FRACTILES-7’s diamond-shaped magnetic tiles fascinates kids and adults alike. FRACTILES-7 comes in three sizes; two include an activity board. For ages 6 to 106! Visit our updated website for design galleries and more detailed info. See our product on page 29 See ad on page 11
Fun in Motion Toys
74 SW 12th Ave, Suite 101, Dania Beach, FL 33004 (888) 588-9908 funinmotiontoys.com We’ve always had a passion for toys, especially those that can make you move and groove! We’re constantly on the lookout for something fun, new and interactive. That’s why we created our very own mesmerizing line of toys, and we’re extremely excited to have you on this journey with us!
See our product on page 30 See ad on page 13
The Good Toy Group 23 North Rd Ste A14 Peace Dale, RI 02879 (401) 284-0610 goodtoygroup.com
For 23 years, The Good Toy Group community of stores has promoted the value of good toys and play for children everywhere. Our mission is as relevant now as ever: “To unite and support the best independent toy stores in a member-owned cooperative venture,” and to contribute to a vibrant specialty toy marketplace for all. We are deeply grateful to our 120 members (200 storefronts) and more than 180 vendor community partners for their support. Happy Holidays to all! See ad on page 27
Kala Brand Music Co. PO Box 751149 Petaluma, CA 94952 (877) 853-3853 kalabrand.com
Koplow Games
369 Congress St Boston, MA 02210 (800) 899-0711 koplowgames.com Koplow Games, “The Nice Dice Company,” is a full-line supplier of dice and game accessories. It offers more than 1,200 different standard and polyhedral dice; plus pawns, timers and sorting chips; and dice bags, cups and jewelry. Our educational dice include math operators and math fractions, decimaldice, positive and negative number dice, place value dice, blank dice and dice numbered to 100. Our language dice include alphabet dice and vowel dice, as well as an extensive line of math manipulative in several languages. We will make custom dice to fit your many needs. See ad on page 37
L.A. Fun Rugs
6200 Avalon Boulevard Los Angeles, CA 90003 (323) 235-4000 funrugs.com The world’s largest producer of children’s educational rugs.
See our product on page 28
Magna-Tiles
101 East Crossroads Pkwy Ste C Bolingbrook, IL 60440 (708) 246-7209 magnatiles.com The Magna-Tiles brand family is the original, premium, award-winning magnetic building set in the market. It provides safe imaginative play that makes math and science fun and engaging for children of all ages. For more than 20 years, Magna-Tiles has exceeded parents’ expectations for safety and durability. It is a toy children will want to play with when other toys in their toy box have long since been forgotten. Email us at orders@magnatiles.com or find us on Facebook, Twitter, Pinterest and Instagram @MagnaTiles. See our product on page 28 See ad on page 39
Micro Kickboard
4710 44th Street SE Grand Rapids, MI 49512 (888) 236-5657 microkickboard.com Micro Kickboard is the U.S. partner for Swiss company Micro Mobility, maker of the world’s best quality scooters, kickboards and other innovative personal transport solutions for children and adults. All are designed to help you create a better, more eco-friendly lifestyle.
See our product on page 31 See ad on page 8
MW Wholesale
2140 West County Road C Roseville, MN 55113 (800) 296-9485 mwwholesale.biz
Kala Ukulele is the leading brand of ukulele, making high-quality instruments for all ages. Small, portable, lightweight, simple, fun, and easy-to-learn, the ukulele is the perfect instrument for ages 3 to 103. With more than 75 entry-level instruments to choose from, finding the right ukulele has never been easier. Choose Kala and quality. Our free resources guarantee you will be getting more than your money’s worth.
For years, customers have known us as MindWare. Today, we are that and so much more! MW Wholesale represents the MindWare, Peaceable Kingdom and Shenanigames collections that offer fun, creative and safe products that focus on our customers’ wants and needs. Visit our website to see our complete selection of quality toys and games that provide lasting play value.
See our product on page 29 See ad on page 7
See our product on page 28 See ad on page 17
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Meet Our Advertisers The Pencil Grip
P.O. Box 3787 Chatsworth CA 91313 pencilgrip.com Instagram @kwikstixpaint
Steve Jackson Games 3735 Promontory Point Dr Austin, TX 78744 (512) 447-7866 sjgames.com
For more than three decades, The Pencil Grip has been a trusted name in igniting children’s creativity through a diverse range of school and art supplies. From innovative pencil grips to vibrant paint sticks, their product lineup has consistently fueled young imaginations and personal growth. Get ready to dive into a world of creativity with The Pencil Grip’s flagship brands: Kwik Stix, Magic Stix and Wonder Stix!
Steve Jackson Games, based in Austin, TX, has been publishing games, game books and magazines since 1980. Some of the company’s most popular titles include the best-selling Munchkin, the universal roleplaying system GURPS and the autoduel classic Car Wars. Other fan favorites include The Fantasy Trip, Zombie Dice and Illuminati.
See our product on page 29 See ad on page 24
See our product on page 31 See ad on page 26
PlayMonster Group LLC 1400 E Inman Pkwy, Beloit, WI 53511 (608) 362-6896 playmonster.com
PlayMonster believes that the power of play makes a positive difference in people’s lives. It keeps play alive for all ages by designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as the TOTY-Game-of-the-Year Yeti in My Spaghetti, plus THINGS…, 5 Second Rule, Relative Insanity, Farkle, Five Crowns, Spirograph, Colorforms, My Fairy Garden, Face Paintoos, Fashion Plates, Latchkits, Snap Ships, Koosh, and the recently acquired Ann Williams Group. See our product on page 28 See ad on inside front cover
Plus-Plus USA
1801 Rutherford Rd Greenville, SC 29609 (888) 830-4212 retailer.plus-plus.us Plus-Plus is a whole new class of construction toy! Young kids, tweens, and “kidults” alike love using their imagination with Plus-Plus. One simple shape offers endless possibilities and hours of fun. Connect each piece to the next to create colorful flat mosaics. Or, work in 3-D to make more intricate builds. Even curves are possible thanks to the unique design of this deceptively simple shape. Plus-Plus is a perfect STEM toy to develop fine motor skills, focus and patience, as well as design skills, imagination, and creativity! See our product on page 30 See ad on inside back cover
Rubbabu Inc.
501 Silverside Road, #105 Wilmington DE 19809 (732) 762-3089 rubbabu.com
ToyFest
PO Box 14874 Long Beach, CA 90853 (833) 869-3378 toyfestus.com ToyFest is a toy trade show in Las Vegas, providing a service and space for specialty toy stores, manufacturers and sales reps to conduct business for more than 60 years. It is recognized as the second oldest and second largest show in the United States. The next ToyFest will take place March 3-5, 2024 in The Expo at the World Market Center Las Vegas. Registration is open. Don’t miss the opportunity to meet, conduct business and see manufacturers with close to 1,000 different products. See ad on page 23
The Toy Network 350 Commerce Dr Fall River, MA 02720 (877) 777-4661 thetoynetwork.com
The Toy Network is a family-run business that features trendy, impulse novelties along with classic, traditional toys like diecast and dinosaurs, in addition to plush and candy.
See our product on page 30 See ad on page 5
Ukidz dba UGEARS US 1150 Allanson Rd. Mundelein, IL 60060 (847) 224-9776 ukidztoys.com
Rubbabu is a family-owned company based in India, dedicated to crafting eco-friendly and enjoyable toys. Founded by Meera and Rahul Butalia in 2004, the company’s mission is to create safe and enduring toys for children. Rubbabu toys are timeless classics that captivate children with their soft, safe and fun designs, promising years of play and learning. These simple yet imaginative toys and shapes are crafted from a soft tactile material, making them a valuable resource for children of all ages, including those with special needs.
Our story begins in 2016 when Ukidz was a single-brand distributor. Shortly after, we became the largest distributor of UGears Mechanical Models in the U.S. In a quest to reach a wider audience, 2020 led us to exciting partnerships! We expanded our brand offerings to include Pixio, Babai, Once-kids, Matador, Mozabrick and Unit Bricks. Our product lines are versatile, and we strive to provide retailers, as well as consumers, with unique, and high-quality specialty products from around the world.
See our product on page 28 See ad on page 3
See our product on page 31 See ad on page 22
Sarah’s Silks
9101 Graton Road, Suite 101 Graton CA 95444 (760) 313-6476 sarahssilks.com
Sarah’s Silks inspires imaginative play in children through open-ended toys made from natural materials.
See our product on page 31 See ad on page 25
U.S. Toy Company – Specialty Division 13201 Arrington Rd Grandview, MO 64030 (800) 448-5882 comsales@ustoy.com
The U.S. Toy Company has been family owned since 1953. The Company’s Specialty Division was launched in 2020 and has quickly grown to become one of the leaders in the industry – by featuring over 750 carefully curated products, ultra-competitive everyday best pricing, in-stock inventory and excellent customer service. And U.S. Toy is the proud exclusive distributor for Horizon Group USA to independent specialty retailers – offering trend-driven D.I.Y. and STEM activity kits. See our product on page 30 See ad on page 15
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with sensory needs. “Silk is a totally biodegradable fabric,” Fassett said. “It also requires a gentle manufacturing process. You can’t use harsh chemicals with it. For families with kiddos who are sensitive to dyes or who simply want more environmentally-mindful products in their home, this is the perfect material.” Sarah’s Silks manufactures its products in factories that encompass sustainability, transparency and family values. Its wooden toys come from the CNC Shop in California while its Waldorf dolls, cotton products and some seasonal collections are made in India. Meanwhile, two family-owned factories in China produce silk. Sarah has worked with them for more than 25 years and has direct communication with them to make sure workers are receiving fair wages. The factories are located in smaller communities – one in Suzhou and the other in Nanchong – which allows employees easier access to their homes and families. “The fact that both of our factories in China are nestled in smaller communities means that people are experiencing a really positive work/life balance,” Fassett stated. “I think if you’re making children’s toys, you should make sure your manufacturing practices are supporting families; that’s something that Sarah and her partner, Mike Lee, have prioritized with their relationships with the factories.”
More fun in stores
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The biggest gift for Sarah’s Silks is having independent retailers who have spread the word about the products and shared their personal experiences about playing with the toys. “We mainly sell to toy stores that are small and independent,” Sarah said. “The owners really know their clientele and can explain the toys or talk about them.” Retailers interested in stocking Sarah’s Silks products can best promote them by educating staff on the benefits of open-ended play, carving out space in their stores to display open-play toys from various brands and demo the toys; Sarah’s Silks provides new retailers with a $50 demo budget. “That makes a huge difference, especially around the holidays,” Fassett said. Business is going well for Sarah’s Silks, as it has reached new families and stores. During the 2022 holiday season, its products were featured in pop-up events in Nordstrom. The “biggest benchmarks of success,” this year, according to Fassett, were employing new people for the design team and creating more products than past years. The company will celebrate its 30th anniversary next year with new designs and promotions. Sarah’s Silks’ successes have a ripple effect. “We see that success translates over to our retailer partners, as they get to seize that momentum of us sharing new products with the community,” Fassett stated. “There’s a mutual excitement around knowing there’s a new toy that will resonate with customers. Getting to participate in that excitement with everyone is really wonderful and is, for us, the biggest indicator that we’re growing in the right direction.”
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endcap
A World of
Pure Imagination by Victoria Ritter
P
laytime can offer endless possibilities, especially when open-ended toys are involved. Sarah’s Silks, headquartered in California, provides children with sustainable and versatile toys that spark creativity. The company is familyowned and operated, with founder Sarah Lee as its CEO and director of new product development, and her sons Josh Lee and Morgan Lee as its marketing director and CFO, respectively.
Getting creative with products
When designing a new product, the creative team focuses on the toy’s flexibility and considers the multiple ways a child could use it at various learning stages. The key is to craft a toy that “creates an invitation to play,” said Aila Fassett, wholesale sales and customer relations manager. The company’s products are grouped in either its permanent or seasonal collections. There are 120 SKUs in the permanent collection and new SKUs added in seasonal collections throughout the year. Playsilks is the most popular product category. These squares of 100-percent mulberry silk come in more than a dozen colors. Their versatility and durability make them ideal for open-ended play, as they can be used as costume pieces, props or backgrounds. Other popular categories in the permanent collection include dress-up pieces for all genders and a wide range of ages; wooden toys including weaving boards and streamers; baby items such as blankets and teething toys; and Waldorf dolls. 46 November 2023 — edplay.com
“Our dolls are made of organic cotton and wool,” said Sarah. “They feel good to the touch, so they’re nourishing to the senses.” New seasonal collections are introduced about every other month in collaboration with artists; this year, Sarah’s Silks had eight seasonal collections, with more planned for 2024, according to Fassett. The newest partnership is with Phoebe Wahl, the author and illustrator of Little Witch Hazel. The seasonal collections allow Sarah’s Silks to tap into relevant trends and create ways to invite new customers to purchase its products. “We’re always listening to customer feedback,” Fassett said. “If something resonates really well with them, we’ll keep it in our permanent collection. That’s what happened with our bestselling mushroom collection.”
Fostering inclusive play
Sarah established Sarah’s Silks in 1994 as a way to meet the creative and sensory needs of her eldest son, Josh. Josh enjoyed being creative and dressing up, but Sarah felt his costume choices were limited. She wanted to create something that was adaptable and comfortable, so she began dying pieces of silk and created dress-up pieces for him, his siblings and his friends. This became the Playsilks line. “I really value my children developing their imaginations and creativity,” Sarah stated. “That’s why I wanted to give them these open-ended pieces.” Sarah wanted to share Playsilks with a broader audience, so she
took some to a local toy store called Hearthsong and asked if the staff was interested in them. “The owner, Barbara Kane, said ‘Oh my gosh, yes! We will buy them. Please make us more!’ Then I thought maybe I could sell them to other stores and Waldorf schools. That’s how we got started.” Sarah’s Silks exhibited at ASTRA Marketplace & Academy in 2022. The company has plans to attend Spielwarenmesse in 2024 or 2025. In the meantime, it will focus on supporting local toy and book stores that have collaborated with them in the past. Efforts include hosting story times and play events to introduce customers to Playsilks. “We get a lot of fulfilment from seeing the stores succeed and grow and share open-ended toys with families,” Fassett observed. Sarah’s Silks has “wonderful international representation,” said Fassett. It distributes to toy stores, children’s boutiques, museums and school classrooms in 37 countries. “The international market that we do the best in, both with sales to retailers and where we have the most stock in, is Australia,” Fassettt said. “We have 35 shops there.” Retailers interested in stocking Sarah’s Silks products can sign up at sarahssilks.com/pages/stockists.
Environment and community go hand-in-hand
While Sarah’s Silks’ products are geared for ages 3 to 8, parents of pre-teens say their children still play with Playsilks they had back in their kindergarten days. Sarah chose silk because it is durable, soft and supple – which makes it ideal for individuals (continued on page 44)
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retailer.plus-plus.us · info@plus-plus.us · 888.830.4212 November 2023 — edplay.com 47
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