Edplay November 2023

November 2023

See Inside for Our Annual Guide to Specialty Toy Suppliers

Dedicated to the Specialty Toy Industry

fairplay

A

by Victoria Ritter

s I was surfing the web, trying to figure out what to write for this column, I came across an article dated July 25, 2023 from RetailWire titled, “Do We Need Toy Stores Anymore?” While the article mainly focused on the toy market and larger toy stores such as Toys R Us, its headline got me thinking.

It’s no secret independent toy stores have no shortage of challenges set before them – competing with online retail giants, navigating the post-COVID economy, and keeping up to date with purchasing trends, just to name a few. Some have closed their doors, unable to continue operations.

However, independent toy stores offer so much to their communities that one could argue they are essential to any village, town or city.

I have had the pleasure in my early months as edplay’s editorial director to interview a range of specialty toy stores and hear their stories. They are more than just businesses – they are hubs of information and connection, both for the staff and customers. Retailers who host community events enrich the surrounding neighborhoods. In some cases, specialty toy shops are vital for start-up manufacturers who are looking to sell their products.

This magazine, especially this edition, highlights the importance of independent toy stores and offers a resource for retailers as they stock their shelves.

You hold in your hands a combined issue of edplay, which includes the annual Guide to Specialty Toy Suppliers plus a small collection of feature stories. The guide includes information about hundreds of toy manufacturers, ranging from large companies to small start-ups.

It is organized into more than 80 categories that reflect the mix of products retailers can sell in their stores.

In these pages, take a step inside Wonder World in Medford, NJ and learn about how the small toy emporium is connecting with the surrounding community. Explore the colorful and sustainable products of Sarah’s Silks, which inspire imaginations and demonstrate the value of open play. Sit down with AMIGO Games’ Alex Yeager, who discusses the ins and outs of creating a high-quality game for a broad range of ages and occasions.

For retailers and manufacturers alike, we welcome you to our annual guide. Happy reading!

You can email Victoria at victoria@fwpi.com November 2023 — edplay.com 3

November 2023

3 6

Fair Play

by Victoria Ritter

Play Together, Prosper Together at Wonder World Toys Founded in 2016, Wonder World Toys is fast becoming a staple in the Medford, NJ community.

10

10 Questions with AMIGO Games

Alex Yeager, COO of AMIGO Games, shares how the brand has engaged multiple generations in play.

AMIGO Games page 10

12 Our Guide to Specialty Toy Suppliers

28 32 41

12

ACTIVE & OUTDOOR PLAY

20

IMAGINATIVE PLAY

12

ARTS & CRAFTS

21

INFANT & TODDLER

14

BOOKS

22

MUSIC

14

BUILDING TOYS

22

PUZZLES

16

CARS, TRAINS & VEHICLES

23

RETAIL SUPPORT SERVICES

16

DOLLS, PLUSH & PUPPETS

24

STEM

18

FURNITURE, DÉCOR & STORAGE

25

TOYS & GIFTS

18

GAMES & ACCESSORIES

Best Sellers Toy Suppliers Alphabetical Directory Meet Our Advertisers

46

Endcap

Sarah’s Silks creates a world of pure imagination.

4 November 2023 — edplay.com

Sarah Lee of Sarah’s Silks page 46

November 2023 — edplay.com 5

Play Together, Prosper Together at Wonder World

by Victoria Ritter

I

n Medford, NJ, toy emporium Wonder World Toys is considered to be a staple in the community with its friendly atmosphere and local involvement opportunities. In turn, Co-Owner Alex Breaux attributes the store’s success to the support it receives.

Breaux and her sister-in-law, Jessica, founded Wonder World Toys in 2016, building on an existing business which had been operating for only a year. Together, with Jessica’s past experience in family business and Breaux’s retail expertise, they created a welcoming and prosperous toy shop.

Games and toys galore

Wonder World Toys carries thousands of SKUs, spanning from books and craft sets to sensory toys and stuffed animals. While it provides popular, large brands such as Ravensburger, Mattel and Hasbro, most of the store’s inventory features specialty brands including Hape and Bright Stripes. The products are displayed by categories such as active play, puzzles and tech. Customers of all ages can find something they like. “Our sweet spot is ages 5 to 10,” Breaux said.

6 November 2023 — edplay.com

“That’s our bread and butter.”

The store itself is 1,500 square feet and is long and narrow. The store used to have a baby boutique in a separate section, with baby clothes and toys.

However, the store is undergoing a rebranding, as the baby boutique is gone. “It just wasn’t turning a profit like we needed it to,” Breaux explained.

“We gave it two years, and it wasn’t turning a profit, so I actually ended up turning that space into a craft room.”

With a small store, Breaux and her team have to be very selective of the products they carry. Choosing new products is a “gamble,” said Breaux.

She makes decisions based on how well current products are selling and by polling kids who come into the store.

“They’re always more than happy to help,” she said.

The most popular products at Wonder World Toys are Squishmellows and Pokémon cards, as adults who played Pokémon when they were younger are teaching their kids how to play. Breaux has seen stuffed animals, axolotl-themed products and novelty products gain traction. “We brought in Magic 8 Balls and the kids went crazy over them,” she added.

Over the years, Breaux has learned

a few important lessons. She tries to “shop wide, not narrow,” buying less quantity of a certain product, but more variety. She also has an appreciation for how social media helps in advertising and promoting the store. While Wonder World Toys has an online store, it constitutes about 5 percent of business and is used by customers who want to pick-up the items in-store. “We can come in and have 10 pick-ups the next morning,” Breaux stated. “It’s our customers using the website to know what we have.”

Breaux has great plans for Wonder World Toys. She would eventually like to expand to more locations just like the one on Medford’s Main Street. She also wants to grow the store’s online presence and increase its shipping options.

Stronger through collaboration

Every store has its season ups and downs. The summer is a quiet time for Wonder World Toys, as people are more interested in traveling half an hour to the beach. Traffic builds back up around the holidays. Overall, the business is even with last year’s revenue, Breaux stated.

One event that helps draw (continued on page 8)

November 2023 — edplay.com 7

(continued from page 6)

customers is Merry Main Street, a “shop local” initiative that runs from Small Business Saturday in November to just before Christmas. As president of the Main Street Merchants, Breaux is spearheading this year’s event. The annual festivities include food trucks, art vendors, a town crier and live nativity. More than 20 local businesses participate, welcoming thousands of customers.

“It’s a group effort to bring Christmas to the street,” Breaux stated, adding that neighborhoods can help each other. “It goes to show that not every event has to be a solo event. If you get with your neighbors to create an event, you can be more successful.”

There are no other toy stores in the immediate vicinity of Wonder World Toys; the closest shop is about half an hour away, according to Breaux. “Our town is the last stop before you get to the beach,” Breaux said. “We’re the last stop in civilization for about half an hour.” In an effort to respect each other’s business, the stores don’t promote themselves in other stores’ areas.

Wonder World Toys is part of the wider toy community, as it attends several national shows. This past year, it was present at Toy Fest, ASTRA Marketplace & Academy and Toy Fair New York. Breaux plans to go to Atlanta Mart and the new North East Toy Show (NETS) in 2024.

Coming together as a community

The store is family-owned and -operated, staffed by four knowledgeable part-time employees. Customers are encouraged to ask questions and interact with the toys. “It’s great when people

8 November 2023 — edplay.com

come in and can touch the toys and play with them,” Breaux said. “If someone has a question about a product and we don’t have a demo, we’ll open it up right away.”

There is more to Wonder World Toys than just its wares.

As a large portion of customers are parents buying presents for birthdays and other special occasions, Wonder World Toys offers gift wrapping. Customers have the option of joining a loyalty program which provides sale and news notifications, discounts and free select products.

Wonder World Toys also hosts regular events. Every Thursday is Toddler Thursday as Breaux provides arts and crafts projects geared for 1- to 5-year-olds. Patrons can also enjoy monthly free cookie and craft events on Saturdays.

Monthly Pokémon trading events typically draw in about 30 kids, including some new faces to the store. In the past, Breaux has hosted Lego mini figure trading swap meets.

“We try to provide a wide variety of stuff,” Breaux said.

The store contributes to regional and national philanthropy. It hosts food drives and collects items for Toys for Tots. In years past, it has participated in the local police department’s National Night Out, a campaign that promotes police-community partnerships. Wonder World Toys also partners with the Medford Home and School Association for shopping nights at the store, during which 10 percent of proceeds go back to local schools.

While it has helped business, activities and community involvement isn’t always about driving more sales, Breaux stated – it’s about giving back. “My husband calls me the unofficial mayor of our town because everywhere we go people know me because of the toy store,” Breaux said.

“It’s been really big. People like how we’re involved in the community.”

November 2023 — edplay.com 9

10 Questions F

ounded in 1980, AMIGO Games kicked off with familiar mass-market games like Uno but quickly began to produce original games. Today, it has 44 items in its catalog – including classics like Bohnanza, Take 5 and No Thanks! – which span various categories from strategy and party games to learning games for kids.

The company is based in Germany, but established a U.S. office in 2018; the mission was to bring AMIGO Games to North America as its own company. “The goal was to be able to tell our own stories, and give our games the spotlight we think that they deserve!” said Alex Yeager, COO of AMIGO Games.

Yeager worked with AMIGO Games as a licensor and licensee for years in his previous position with Mayfair Games. When he was approached

Alex Yeager, COO of AMIGO Games 10 November 2023 — edplay.com

with AMIGO Games to join AMIGO Games in 2021, he jumped at the opportunity to work with familiar colleagues and use his love of Eurostyle games.

Yeager recently sat down with edplay to discuss what goes into designing a game from AMIGO Games and how the brand has engaged multiple generations in play.

What was your favorite board or card game to play when you were growing up?

Like most kids, I played my share of Monopoly and Uno. I sat in my grandparents’ living room every Sunday and played rummy and twohanded pinochle with my grandfather.

In high school, friends introduced me to Dungeons and Dragons, Eon’s Cosmic Encounters and Steve Jackson Games’ Illuminati, and an entirely new world of board games opened up for me.

What do you enjoy most about working at AMIGO Games?

It is a company that prides itself on easy-to-learn games that can be enjoyed by kids and adults alike.

A game like No Thanks! has an impossibly small ruleset, but provides a depth of gameplay that other games can’t match. Working on games that

will be enjoyed by both 4-year-olds and seasoned gameplayers means that our work can be appreciated by a large audience!

What would you say is the key to AMIGO Games’ longevity?

It is always grounded in quality games for broad audiences. As AMIGO began to build its library, it discovered that it had the skill and staff to find and produce games that could sell for decades; by doing so, it could build a generational legacy of gameplayers – playing with friends becomes parents playing with children.

With games that have 30 years of sales, we’re starting to see those same players prepare to play with their grandchildren. Simplicity of rules and quality components means that our games stay a part of a household’s game library for years!

Your products cover several categories. Why is it important to provide such a variety of games?

So many of our games are created from the beginning for a wide range of experiences. A great example is our 2022 Kinderspiel des Jahres (Kids’ Game of the Year) winner Magic Mountain. A 5-year-old – and even younger, as the game is a cooperative

game – can enjoy rolling a marble down the hill and watch the marbles hit the witches to make them move.

Meanwhile, older players can approach the game as a logic gate, risk-andreward exercise, and the game will reward you for the extra analysis.

How do you design a new game?

What factors are considered?

We work with a huge network of game designers who approach us with close to 1,500 deigns each year to choose from. Our editorial team is always looking for those basic elements of a successful game: is it easy to learn?

Is there depth to the gameplay? Is there good interaction among the players? Does it last the right length of time, with the right components to let the game shine? And, will it feel like a part of our line on a shelf with its siblings – unique in itself, but likely to be appreciated by our fans?

What would you say is your most popular game and to what do you attribute its popularity?

Our number one seller remains Bohnanza, and with good reason.

More than 25 years past its initial release, it remains one of the best trading and negotiation games you can play, wrapped up in a simple theme about growing and harvesting plants for money. More than three dozen expansions and stand-alone versions later, the game is still exploring new spaces, such as our recently-released Dahlias version!

What trends have you seen recently in games? How does AMIGO Games keep abreast of those trends?

Trends are dangerous things. Being aware of what is in the marketplace and what’s popular is important to inform what a game might look like, or an audience that might be particularly receptive to a theme. But the game – its mechanisms and play – should always have a timeless feel for

long-term success. Game experiences organically created by players will allow players to bring trends into their games, even if it’s just via casual conversation.

Why should specialty toy stores carry AMIGO Games’ products?

Ninety percent of our games are under $20 MSRP, which means that our games are inexpensive and attractive to budget-conscious shoppers. CLACK and our My First AMIGO card games (for children as young as 3 to 5 years old) provide a unique game experience for younger players. And because of our history, having a game like Bohnanza or No Thanks! is a signal to hobby gamers who come into your store that you are a source for games they like; it’s demonstrated with a small, attractive footprint and price point.

BUSINESS FOR SALE the owners are retiring Well known, kids related wholesale business for sale

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What advice do you have for retailers to effectively sell your games?

Demo our games! We provide free demo copies with initial purchases (and as older sets wear out). Keeping an open set of CLACK or Magic Mountain lets the toy value of the game attract customers, and they can understand the rules with less than a minute of explanation. In fact, our games have a three-step introduction on the back of every box that teaches players the basics of the game in under 10 seconds (easy for customers and store staff). More resources are available on our Retailer Portal on our website such as product art, safety testing information and social media assets.

What’s next for AMIGO Games?

More games! We have two anniversaries for our games in 2024 (Saboteur’s 20th and Take 5’s 30th), as well as a new series of games that feature pencils as dice. Watch for our product announcements on our website and our social media channels!

November 2023 — edplay.com 11

Guide to Specialty Toy Suppliers Products by Category ACTIVE & OUTDOOR PLAY Balls

b4Adventure

b4adventure.com

ciao! baby by Jamberly Group theportablehighchair.com

Crocodile Creek

crocodilecreek.com

Joint Merchant

yallballfun.com

Little Kids

littlekidsinc.com

Rubbabu

Spin Copter

National Sporting Goods

Odyssey Toys

Saturnian 1

Starlux games

OgoSport

PlanToys

Simplay3

Sunnylife

Phd Productions / PocketDisc

Purposeboards

Spooner Boards

TOYosity (Surfer Dudes)

Schylling

Schylling

Sweets Kendamas

Waboba

Starlux games

Scoot and Ride US

Tiki Toss / Mellow Militia

Wahu - Kids Outdoor Toys

Sweets Kendamas

Wahu - Kids Outdoor Toys

The Toy Network

Water Sports

Top Trumps USA

Sports and agility

spin-copter.com starluxgames.com sunnylife.com surferdudes.com waboba.com wahu.com.au

toysmith.com

Waboba

waboba.com

Beach and water toys Aqua Bladez USA

aquabladezusa.com

Aqua-Leisure Industries

Blue Orange Games

ARTS & CRAFTS

D&L Company

ChulaHoops USA

chulahoopsusa.com

Art/Craft kits

Duncan Toys Co.

ciao! baby by Jamberly Group

brightstripes.co

Firefox Toys

Diggin Active

HQ Kites & Designs USA

Duncan Toys Co.

b4Adventure

Mighty Fun

The Dunk Collection

Bimi Boo

Ozwest

FGA

familygamesamerica.com

crazyaarons.com See ad on page 20

Premier Kites

Flybar

Create A Castle

Spin Copter

Fun in Motion Toys

DJECO US

Turing Tumble

turingtumble.com

Waboba

waboba.com

Kites and flying

Dulcop America

xkites.com

dulcopamerica.com

Little Kids

littlekidsinc.com

South Beach Bubbles

southbeachbubbles.com

The Toy Network

thetoynetwork.com See ad on page 5

b4adventure.com

brudertoys.com

bimiboo.shop See ad on page 21

ChulaHoops USA

Blue Orange Games

Create A Castle

Creative Brainworks

Duncan Toys Co.

Czech Games Edition

createacastle.com

blueorangegames.com beanbagbucketz.com

stomprocket.com duncantoys.com firefoxtoys.com hqkitesusa.com

mighty-fun.com zing.store/collections/ozwest premierkites.com spin-copter.com

U.S. Toy Co

adventureparks.com aquabladezusa.com b4adventure.com blueorangegames.com

theportablehighchair.com digginactive.com duncantoys.com thedunkcollection.com

flybar.com funinmotiontoys.com See ad on page 13

czechgames.com

ustoy.com/specialty See ad on page 15

HearthSong

FGA

Diggin Active

Wahu - Kids Outdoor Toys

iPlay, iLearn

Floateez Brands

Fashion Angels

Ride-on

Just Jump It

Fun Stuff

FoxMind Games

HearthSong

Funsparks

Incredible Group

Jabuka Games

duncantoys.com familygamesamerica.com floateez.com

funstuffinc.net hearthsong.com incrediblegroup.com

digginactive.com fashionangels.com foxmind.com

funsparks.com jabukagames.com

Learning Express Toys

Just Jump It

The Original Toy Company

Monkey Business Sports

learningexpress.com

theoriginaltoycompany.com

Safari

partners.safariltd.com

Salus Brands

kangaroomfg.com

thetoynetwork.com See ad on page 5

BrainStorm Products

toptrumps.us

unclebubble.us

Babiators

chulahoopsusa.com

wahu.com.au

playtikitoss.com

Yomega Corp.

D Now dba Uncle Bubble

Games

Bruder Toys America

sweetskendamas.com

scootandride.com

sweetskendamas.com

b4Adventure

American Bubble Company Bubble Tree

aqualeisure.com babiators.com

starluxgames.com

schylling.com

spoonerboards.com

Umarex USA

bubbletreeusa.com

Toysmith

schylling.com

purposeboards.com

simplay3.com

Aqua Bladez USA

Tangle

thetoynetwork.com See ad on page 5

pocketdisc.com

usa.plantoys.com

sat1sport.com

Two Bros Bows

Bubbles

The Toy Network

ogosport.com

odysseytoys.com

Adventure Parks

streammachine.com

rubbabu.com See ad on page 3 tanglecreations.com

nsgproducts.com

jjitoys.com

monkeybusinesssports.com

MukikiM

mukikim.com

MW Wholesale

mwwholesale.biz See ad on page 17

12 November 2023 — edplay.com

wahu.com.au

Ambosstoys

ambosstoys.com

BeBop Bouncy Castles bebopfun.co.uk

Ezyroller

ezyroller.com

hearthsong.com iplayilearntoys.com jjitoys.com

Like OMG!

likeomg.com

Marky Sparky

markysparkytoys.com

Micro Kickboard

globber.com

wholesale.microkickboard.com See ad on page 8

iPlay, iLearn

Mighty Fun

Kettler International

NXT Generation

Kids Preferred

Passback Sports

Micro Kickboard

Purposeboards

Globber USA

iplayilearntoys.com kettlerusa.com

kidspreferred.com wholesale.microkickboard.com See ad on page 8

mighty-fun.com nxtgentoys.com passbacksports.com purposeboards.com

twobrosbows.com umarexusa.com yomega.com

Bright Stripes Cassidy Labs

cassidylabs.com

Chalk of the Town

chalk-of-the-town.com

Crayola

crayola.com

Crazy Aaron’s

createacastle.com djeco.com

Epoch Everlasting Play

epocheverlastingplay.com

Faber-Castell USA

creativityforkids.com

Fashion Angels

fashionangels.com

Harrisville Designs harrisville.com

HeyBuddyHey Pal Investments eggmazing.com

Horizon Group USA

horizongroupusa.com

Jacquard Products

jacquardproducts.com

Kahootz Toys

kahootztoys.com

Kid Made Modern

kidmademodern.com

Lulu Junior lulujr.com

Melissa & Doug

melissaanddoug.com

November 2023 — edplay.com 13

Products by Category Needleart World

needleartworld.com

Open the Joy

openthejoy.com

Clay and dough

STEAM

colourcreek.com

myartventure.com

Colour Creek

orbtoys.com

Paper House

paperhouseproductions.com

Part Time Renegade

renegade-made.com

Pathfinders Design

pathfindersdesign.com

Pepperell Braiding Co pepperell.com

Petit Collage

petitcollage.com

The Piggy Story

Relevant Play

Building Creative Kids

Endless Possibilities

brackitz.com

boinks.com

Scholastic/Klutz

Child and Nature

Fashion Angels

cooperativegames.com

fashionangels.com

Crazy Aaron’s

Lee Publications

relevantplay.com kids.scholastic.com/kids/books/ klutz

orderleenow.com

staedtler.com

crazyaarons.com See ad on page 20

Crayons

E-Blox

moneysavvy.com

STAEDTLER-Mars Limited

Crayola

crayola.com

Crayon Rocks

crayonrocks.com

Pix Perfect

Scholastic/Klutz

Piececool USA Robotime USA

robotime.com

Woodland Scenics

woodlandscenics.com

kids.scholastic.com/kids/books/ klutz

Easels

Schylling

bekainc.com

schylling.com

Sentosphere USA

sentosphereusa.com

Beka

Journals

Chronicle Books

chroniclebooks.com

myeblox.com

Endless Possibilities boinks.com

Fractiles

fractiles.com See ad on page 11

Froggy’s Lair

wholesale.froggyslair.com

Open the Joy

openthejoy.com

Part Time Renegade

renegade-made.com

Pathfinders Design

pathfindersdesign.com

Pepperell Braiding Co pepperell.com

Pix Perfect

Sharp Trend

eeBoo

Silver Circle Products

Waff World Gifts ilovewaff.com

playmonster.com See ad on inside front cover

Small World Toys

Markers and daubers

PlaySTEAM USA

colormoji.com silvercircleproducts.com smallworldtoys.com

Smudge Art

smudgeartinc.com

Spicebox

spiceboxbooks.com

STAEDTLER-Mars Limited staedtler.com

U.S. Toy Co

ustoy.com/specialty See ad on page 15

Wikki Stix Co (Omnicor) wikkistix.com

Woodland Scenics

woodlandscenics.com

WoolPets

woolpets.com

Body art Camden

camdenpassage.com

Go Fun Face! /University Outfitters gofunface.com

Jacquard Products

jacquardproducts.com

Chalk TWEE

tweemade.com

Insight Editions

brainyyaklabs.com

piececool.world/us

roytoy.com

EDC Publishing

edcpub.com See ad on page 19

Dioramas

Roy Toy Manufacturing

Flipworkz Flipbooks Collection

creativeteaching.com

Brainy Yak Labs

thepiggystory.com pixperfect.com

Creative Teaching Press

FGA

familygamesamerica.com

ORB

ArtVenture

eeboo.com

Crayola

crayola.com

Crestar

pixperfect.com

Playmonster Group

kids.scholastic.com/kids/books/ klutz

Paint

Camden

camdenpassage.com

Crayola

crayola.com

Faber-Castell USA

creativityforkids.com

Jacquard Products

jacquardproducts.com

The Pencil Grip

thepencilgrip.com See ad on page 24

Paint brushes Faber-Castell USA

creativityforkids.com

14 November 2023 — edplay.com

orbtoys.com

Scholastic Teacher Resources scholastic.com

School-Rite

school-rite.com

School Zone Publishing Co. schoolzone.com

Teacher Created Resources teachercreated.com

Three Little Hens

threelittlehens.com

Tink Digital

doodlematic.com

Letts Play

wishingpixies.com

Lulu Junior lulujr.com

Missing Piece Press

missingpiecepress.com

Money Savvy Generation moneysavvy.com

Monkeying Around

monkeyingaround.com

Papersalt

papersalt.com

Pomegranate Communications pomegranate.com

Printers Row Publishing Group

printersrowpublishinggroup.com

Scholastic Teacher Resources scholastic.com

Timbuktu Labs timbuktu.me

US Games Systems usgamesinc.com

Wikki Stix Co (Omnicor)

BUILDING TOYS

Coloring books

Blocks

crayola.com

alisatoys.com

wikkistix.com

Crayola

Alisa Toys

Edushape

PlayAbility Toys

Emil and Berta

staedtler.com

Story books

HABA USA

Tink Digital

barefootbooks.com

Roylco

Scholastic/Klutz

ORB

kidspreferred.com

FlyCatcher - Painting Lulu

Plus-Plus USA

Do-A-Dot Art! Division of Triquest

thepencilgrip.com See ad on page 24

monkeyingaround.com

Kids Preferred

Bimi Boo

playsteam.com

crestar-limited.com

The Pencil Grip

Monkeying Around

insighteditions.com

EDC Publishing

retailer.plus-plus.us See ad on inside back cover

dotart.com

Money Savvy Generation

flipworkz.com

roylco.com

STAEDTLER-Mars Limited

doodlematic.com

Whole Wide World Toys

wholewideworldtoys.com

Stickers

Boo Boo Ball USA

boobooballusa.com

Mrs. Grossman’s

mrsgrossmans.com

Pepperell Braiding Co pepperell.com

Teacher Created Resources

edcpub.com See ad on page 19 paintinglulu.com

playabilitytoys.com

Barefoot Books

Capstone Specialty Group

capstoneyoungreaders.com

Choose Your Own Adventure cyoa.com

Chronicle Books

chroniclebooks.com

Cottage Door Press

cottagedoorpress.com

Douglas Company douglastoys.com

teachercreated.com

E3 Publishing

BOOKS

EDC Publishing

Activity books

Choose Your Own Adventure cyoa.com

e3publishing.co edcpub.com See ad on page 19

Educational Development Corporation edcpub.com

bimiboo.shop See ad on page 21 edushape.com emilandberta.com HABAusa.com

Hape International hape.com

Hubelino GmbH hubelino.com

KAPLA USA Tom’s Toys kapla-usa.com

The Lazy Dog & Co. thelazydog.co

Maxim Enterprise

maximenterprise.com

Metomics USA

metomics.com

People Toy Company peopletoy.co

Plus-Plus USA

retailer.plus-plus.us See ad on inside back cover

Popular Playthings

popularplaythings.com

November 2023 — edplay.com 15

Products by Category Roylco

CDX Blocks

Edushape

Rubbabu

Cobi Toys

Emil and Berta

roylco.com rubbabu.com See ad on page 3

Safari

partners.safariltd.com

Tegu

tegu.com

Texas Toy Distribution

texastoydistribution.com

Magnetic BizyBeez

bizybeez.com

California Creations

californiacreations.net

Fractiles

cdxblocks.com cobitoys.com

E-Blox

myeblox.com

Everest

juniorlearning.com

Kling Magnetics kling.com

Magformers

magformers.com

MAGNA-TILES

ukidztoys.com See ad on page 22

Goki America

Green Toys

Kids Preferred

Guidecraft

iPlay, iLearn

Lenmark Toys

HABA USA

Luke’s Toy Factory

Letts Play

Hape International

Mindscope Products

Madame Alexander Doll Company

thelazydog.co

Juratoys US Corp

Sunny Days Entertainment

Manhattan Toy

The Learning Journey International

KAPLA USA Tom’s Toys

ThoughtFull Toys

Miniland Educational

Maxim Enterprise

Remote control

Norman & Friends

Gridopolis Games

gridopolis.games

Imex Model Company imex-model.com itsphun.com laserpegs.com

The Lazy Dog & Co.

tlji.com

Lego Systems lego.com

Metomics USA

metomics.com nimoplay.com ogosport.com

PicassoTiles

picassotiles.com

Piececool USA

piececool.world/us

odysseytoys.com

Pathfinders Design

pathfindersdesign.com ukidztoys.com See ad on page 22

Miniature

From There To Here Imports

fromtheretohereimports.com

brackitz.com

kapla-usa.com

maximenterprise.com

Ningbo VIGA Int. Co. vigatoys.com

The Original Toy Company

theoriginaltoycompany.com

Robotime USA

robotime.com

Roy Toy Manufacturing roytoy.com

Small World Toys

smallworldtoys.com

sunnydaysent.com modarri.com

Carrera of America carrera-toys.com

Flybar

flybar.com

HQ Kites & Designs USA hqkitesusa.com

Kid Galaxy

kidgalaxy.com

Odyssey Toys

odysseytoys.com

Trains

madamealexander.com manhattantoy.com

minilandeducationalusa.com itismenorman.com

Pebble

kahiniwalla.com

Piccoli Horses

piccolihorses.com

The Queen’s Treasures

thequeenstreasures.com

Rosalina Baby Collections rosalinababy.com

Sophia’s Heritage Collection shopsophias.com

Hornby

Ukidz

Lionel Trains

Strictly Briks

Water and Lightning

DOLLS, PLUSH & PUPPETS

Theo Klein (U.S.)

Wise Elk

Dolls and accessories

Roy Toy Manufacturing roytoy.com

Smarty Pants Builder’s Club smartypantsbc.com

my-klein-toys.de

ToyHouse

toyhousellc.com

ArtVenture

Building Creative Kids

janod.us

mindscopeproducts.com

wishingpixies.com

Tender Leaf Toys

magz.com

atwoodtoys.com boneyardpets.com

hape.com

lukestoyfactory.com

lenmarktoys.com

abcplush.com

Turing Tumble

Boneyard Pets

habausa.com

iplayilearntoys.com

kidspreferred.com

Tegu

Sets with building components Atwood Toys

guidecraft.com

greentoys.com

janod.us

Hape International

strictlybriks.com

Ukidz

goki-toys.com

californiacreations.net

jctoys.com

Plush

Mechanical Odyssey Toys

fromtheretohereimports.com

brudertoys.com

bachmanntrains.com

Progressive Trading

laserpegs.com

foxmind.com

hotalingimports.com

Smart Toys and Games

Playmonster Group

zenmagnets.com

Laser Pegs Ventures

fatbraintoyco.com See ad on back cover

Bachmann Trains

playmonster.com See ad on inside front cover

Zen Magnets

haffykids.com

Juratoys US Corp

OgoSport

Ukidz

Haffy

California Creations

brickmates.com

On Trend Goods

peopletoy.co

Aeromax

habausa.com

From There To Here Imports

Fun City Toys

NimoPlay

People Toy Company

Play

HABA USA

JC Toys Group

magnatiles.com See ad on page 39 ontrendgoods.com

Fat Brain Toy Co.

ustoy.com/specialty See ad on page 15

mystorkbabies.com

Bruder Toys America

fromtheretohereimports.com

Laser Pegs Ventures

Junior Learning

oneworldtraders.net

U.S. Toy Co

The Fiammetta Toy Company (Stork Babies)

FoxMind Games

From There To Here Imports

Geomagworld

guidecraft.com

Explearn Toys

thetoynetwork.com See ad on page 5

Hotaling Imports

fractiles.com See ad on page 11

Guidecraft

emilandberta.com

The Toy Network

aeromaxtoys.com See ad on page 15

everesttoys.com

Itsphun

geomagworld.com

edushape.com

turingtumble.com

Wooden toys myartventure.com

Beka

bekainc.com

Classic World USA classicntoys.com

16 November 2023 — edplay.com

smarttoysandgames.com tegu.com tenderleaftoys.com ukidztoys.com See ad on page 22

hape.com

hornby.com lionel.com

waterandlightning.com

Adora - Charisma Brands

CARS, TRAINS & VEHICLES

Emil and Berta

Die-cast

Epoch Everlasting Play

barryowen.com

Esize

Diecast Masters America diecastmasters.com

Lionel Trains lionel.com

Aurora World

auroragift.com

Baby Paper

babypaper.com

Boo Boo Ball USA

boobooballusa.com

Charm Company

folandgroup.com

wiseelk.us

Barry-Owen Co.

ABC Plush

adoraplay.com

emilandberta.com epocheverlastingplay.com instantglamdolls.com

Fairy Finery

fairyfinery.com See ad on page 44

Cloud b

cloudb.com

Creative Toy Company

creativetoycompany.com

Douglas Company douglastoys.com

Dream Pets

dreampets.com

Gund a Division of Spin Master gund.com

Hansa Creation USA hansatoysusa.com

Products by Category Intelex USA

intelexusallc.com

Lyla Tov Monsters lylatov.com

FURNITURE, DECOR & STORAGE

Czech Games Edition

Bedroom

delanoservice.com

Made by Aliens dba Plushland

Cinemood

Magformers

HearthSong

Manhattan Toy

Little Colorado

Mary Meyer Stuffed Toys

Mimish

MerryMakers

Pillowie - by Ready Set & Co.

Norman & Friends

Sharingland

Pebble

Smart Shelf

Piccoli Horses

Bins/baskets/boxes

plushland.com

magformers.com manhattantoy.com marymeyer.com

merrymakersinc.com itismenorman.com kahiniwalla.com piccolihorses.com

Pillowie - by Ready Set & Co.

cinemood.com hearthsong.com littlecolorado.com mimishdesigns.com pillowie.com

sharingland.com smartshelfinc.com

Romanoff Products

romanoffproducts.com

DeLano Service / EPI Printers Dreamship

triazzle.com

Endless Games

endlessgames.com

Enginuity Games spicydice.com

Fireside Games

firesidegames.com

FoxMind Games foxmind.com

Game Night In A Can

gamenightinacan.com

Games by BRIGHT of Sweden gamesofsweden.se

Games Workshop

games-workshop.com

Gamewright, A Division of Ceaco

pillowie.com

Teacher Created Resources

Pillow Pets / CJ Products pillowpets.com

Flooring (carpet)

Getta1Games

Reeves International

funrugs.com

Gigamic

breyerhorses.com

Roooz Planet

rooozplanet.com

Roylco

roylco.com

Sproutel

sproutel.com

Steiff North America steiffusa.com

Texas Toy Distribution

texastoydistribution.com

Totally Turtles USA

teachercreated.com

Fun Rugs

Play room

gamewright.com

getta1games.com gigamic-retail.com

AirFort

Ginger Fox

Little Colorado

Goldbrick Games

airfort.com littlecolorado.com

GAMES & ACCESSORIES Board games Adventerra Games

adventerragamesusa.com

AMIGO Games

uk.gingerfox.co.uk goldbrickgames.com

The Good Game Company

thegoodgamecompany.com

Griddly Games

griddlygames.com

Gridopolis Games

gridopolis.games

Heebie Jeebies

totallyturtlesusa.com

amigo.games See ad on page 18

Underwraps Costumes

Asmodee NA

Horn Entertainment

asmodee.com

crazytrainsgame.com

Bear Mountain Games

Identity Games

bearmountaingames.com

identitygames.com

Blue Ninja Studios

J. Bell-Jones

blueninjastudios.com

thecountyfairgame.com

Blue Orange Games

Jabuka Games

blueorangegames.com

jabukagames.com

Breaking Games

Junior Learning

breakinggames.com

juniorlearning.com

Buffalo Games

Kling Magnetics

buffalogames.com

kling.com

Calliope Games

Looney Labs

calliopegames.com

looneylabs.com

Child and Nature

Madd Capp

cooperativegames.com

maddcappgames.com

Choose Your Own Adventure

Maple Landmark Woodcraft

cyoa.com

maplelandmark.com

Continuum Games

Mighty Fun

continuumgames.com

mighty-fun.com

Cybele’s Games

North Star Games

underwraps.net

Warmies

warmies.com

Wicked Cool Toys

wickedcooltoys.com

Wild Republic

wildrepublic.com

Yoee Baby

yoeebaby.com

Yottoy Productions yottoy.com

Puppets

Dexter Educational Play dexterplay.com

Folkmanis

folkmanis.com

Living Puppets USA

living-puppets-usa.com

The Puppet Company

thepuppetcompany.com

cybelesgames.com

18 November 2023 — edplay.com

czechgames.com

heebiejeebies.net

northstargames.com

OjO Toys and Games

Usaopoly | The Op

Czech Games Edition

Iello

Thames & Kosmos

Playmonster Group

We R FUN Games

DeLano Service / EPI Printers

I Gotta Go With

Topside Games

What Do You Meme

eeBoo

Junior Learning

Top Trumps USA

Winning Moves Games USA

Endless Games

Kling Magnetics

University Games

Wood Expressions Games

Families Play Forever

Madd Capp

US Games Systems

Card games

Fireside Games

Missing Piece Press

We R FUN Games

Gamewright, A Division of Ceaco

North Star Games

What Do You Meme

Gigamic

Ok2Win

Winning Moves Games USA

Goldbrick Games

One Funny Mother Gifts

Wood Expressions Games

The Good Game Company

Outset Media Corporation

WordTeasers

Gray Matters Games

Playroom Entertainment

Dice games

Griddly Games

The Purple Cow America

Home Learning Company

Steve Jackson Games

learnwithojo.com

playmonster.com See ad on inside front cover

R&R Games

rnrgames.com

Semper Smart Games

sempersmartgames.com

SmartFelt Toys

smartfelttoys.com

Smart Toys and Games

smarttoysandgames.com

SolidRoots

solidroots.com

Steve Jackson Games

theop.games werfun.com

whatdoyoumeme.com winning-moves.com

woodexpressions.com

Adventerra Games

adventerragamesusa.com

AMIGO Games

amigo.games See ad on page 18

sjgames.com See ad on page 26

Blue Ninja Studios

Talicor / Aristoplay

Breaking Games

talicor.com

Thames & Kosmos

thamesandkosmos.com

blueninjastudios.com breakinggames.com

Calliope Games

calliopegames.com

ThinkFun

Chronicle Books

Topside Games

Cmon Conventions

thinkfun.com topsidegames.com

Top Trumps USA toptrumps.us

chroniclebooks.com cmon.com

Continuum Games

continuumgames.com

czechgames.com

delanoservice.com eeboo.com

endlessgames.com familiesplayforever.com firesidegames.com gamewright.com

gigamic-retail.com goldbrickgames.com thegoodgamecompany.com graymattersgames.com griddlygames.com homelearningcompany.co

iellogames.com

thamesandkosmos.com

igottagowith.com

topsidegames.com

juniorlearning.com

toptrumps.us

kling.com

universitygames.com

maddcappgames.com

usgamesinc.com

missingpiecepress.com

werfun.com

northstargames.com

whatdoyoumeme.com

ok2win.com

winning-moves.com

onefunnymotherstore.com outsetmedia.com

wordteasers.com

playroomentertainment.com the-purple-cow.com sjgames.com See ad on page 26

woodexpressions.com

Across the Board Game

acrosstheboardgame.com

AMIGO Games

amigo.games See ad on page 18

Bananagrams

bananagrams.com

November 2023 — edplay.com 19

Products by Category Breaking Games

breakinggames.com

Calliope Games

calliopegames.com

Doozy Games

doozygames.com

Tenzi

tenzi.com

We R FUN Games werfun.com

What Do You Meme

whatdoyoumeme.com

Endless Games

Wood Expressions Games

Enginuity Games spicydice.com

Dice/cards/game accessories

Fireside Games

grandprixintl.com

endlessgames.com

firesidegames.com

Games by BRIGHT of Sweden gamesofsweden.se

Getta1Games

getta1games.com

Gigamic

gigamic-retail.com

Missing Piece Press

missingpiecepress.com

Ok2Win

ok2win.com

Semper Smart Games

sempersmartgames.com

Steve Jackson Games sjgames.com See ad on page 26

woodexpressions.com

Grand Prix International Kardwell International Gameparts gameparts.net

Koplow Games

koplowgames.com See ad on page 37

Usaopoly | The Op theop.games

Electronic games Boogie Board eWriters myboogieboard.com

Letts Play

wishingpixies.com

Oaxis

oaxis.com

20 November 2023 — edplay.com

Super Impluse

superimpulse.com

Tile-based games

Go Fun Face! / University Outfitters gofunface.com

Bananagrams

Klee Naturals

Calliope Games

Little Adventures

Mobi Games

Little Colorado

bananagrams.com calliopegames.com playmobi.com

IMAGINATIVE PLAY Costumes and dress-up Aeromax

aeromaxtoys.com See ad on page 15

Camden

camdenpassage.com

Creative Education

greatpretenders.ca

Dexter Educational Play dexterplay.com

Douglas Company douglastoys.com

Fairy Finery

fairyfinery.com See ad on page 44

kleenaturals.com littleadventures.com littlecolorado.com

Little Medical School

littlemedicalschool.com

Piggy Paint

piggypaint.com

Pillowie - by Ready Set & Co. pillowie.com

Pink Poppy USA

pinkpoppy-usa.com

Rubie’s Costume Company rubies.com

Sarah’s Silks

sarahssilkswholesale.com See ad on page 25

Suncoat Products

suncoatproducts.com

Underwraps Costumes underwraps.net

Zomi Gems / Tiny Treats zomigems.com

Kitchens/Puppet theaters/etc.

Beka

bekainc.com

Casdon

casdon.com

Juratoys US Corp janod.us

Maxim Enterprise

maximenterprise.com

Ningbo VIGA Int. Co. vigatoys.com

Play food/dishes/sets AirFort

airfort.com

Buzzy Toys

buzzyseeds.com

Handstand Kitchen

handstandkitchen.com

ORB

orbtoys.com

Pebble

kahiniwalla.com

PlanToys

usa.plantoys.com

The Queen’s Treasures

thequeenstreasures.com

TWEE

tweemade.com

Play kits AirFort

airfort.com

Chalk of the Town

INFANT & TODDLER Gear (infant and toddler) Aeromax

chalk-of-the-town.com

aeromaxtoys.com See ad on page 15

Dexter Educational Play

Babiators

DJECO US

ciao! baby by Jamberly Group

Kahootz Toys

Cloud b

Mouse Loves Pig

Constructive Eating

dexterplay.com djeco.com

kahootztoys.com mouselovespig.com

NimoPlay

nimoplay.com

Open the Joy

openthejoy.com

Playmobil USA playmobil.us

Whole Wide World Toys

wholewideworldtoys.com

babiators.com theportablehighchair.com cloudb.com constructiveeating.com

Crocodile Creek

crocodilecreek.com

Happy Kidz

happykidssmartparents.com

innobaby

innobaby.com

Lassig

lassigusa.com

Messy Mattie

messymattie.com

Next Generation Distributors

Preschool Collection

Calisson

Green Sprouts

Tomy

Classic World USA

Guidecraft

Watch Me Grow and More

Cloud b

GUND - A Division of Spin Master

Zoku

Constructive Eating

Kahiniwalla

Zomi Gems / Tiny Treats

Cortex Toys

Lassig

Toys (infant and toddler)

Creative Education

Legler USA

babyjackco.com

Creative Toy Company

Leisure Learning / MightyMind Kids

preschoolcollection.com tomy.com watchmegrowprogram.com zokuhome.com zomigems.com

Baby Jack

Baby Paper

babypaper.com

Banana Panda

bananapanda.com

calissoninc.com

greensproutsbaby.com

classicntoys.com

guidecraft.com

cloudb.com

gund.com

constructiveeating.com

kahiniwalla.com

cortextoys.com

lassigusa.com

greatpretenders.ca

legler-online.com

creativetoycompany.com

mightymind.com

Dogree USA

Like OMG!

aroundthecrib.ca

likeomg.com

Fat Brain Toy Co.

Bigjigs Toys USA

fatbraintoyco.com See ad on back cover

Madame Alexander Doll Company

Blue Ninja Studios

Fiammetta Toy Company, The (Stork Babies)

MAGNA-TILES

mystorkbabies.com

magnatiles.com See ad on page 39

Boo Boo Ball USA

Galt Toys

Malarkey Kids

Bruder Toys America

Goki America

Manhattan Toy

bigjigstoys.us

blueninjastudios.com boobooballusa.com brudertoys.com

galttoys.com goki-toys.com

madamealexander.com

malarkeykids.com manhattantoy.com

nextgendistributors.com

November 2023 — edplay.com 21

Products by Category Mary Meyer Stuffed Toys

Storypod

KHS America - Hohner

Miniland Educational

ToyLab

LOOG Guitars

marymeyer.com

minilandeducationalusa.com

Mouse Loves Pig

mouselovespig.com

storypod.com toylab.us.com

Warmies

warmies.com

gogreentones.com loogguitars.com

MukikiM

mukikim.com

OgoSport

Watch Me Grow and More

Schoenhut Piano Co.

Orange Tree Toys

Yoee Baby

Trophy Music Co

The Original Toy Company

Yookidoo

ogosport.com orangetreetoys.com theoriginaltoycompany.com

People Toy Company peopletoy.co

Petit Collage

petitcollage.com

PlanToys

usa.plantoys.com

Popular Playthings

popularplaythings.com

Sarah’s Silks

sarahssilkswholesale.com See ad on page 25

SmartFelt Toys

smartfelttoys.com

SmartNoggin

smartnoggintoys.com

Plus-Plus USA

retailer.plus-plus.us See ad on inside back cover

The Purple Cow America the-purple-cow.com

Smart Toys and Games

smarttoysandgames.com

Tucker-Jones House tavernpuzzle.com

Winning Moves Games USA winning-moves.com

For children

Adventerra Games

adventerragamesusa.com

Tangle

Building Creative Kids

grotro.com

Texas Toy Distribution

Crocodile Creek

yookidoo.com

PUZZLES

Wrebbit Puzzles

eeBoo

MUSIC

3D

Brainteasers

Enginuity Games

boneyardpets.com

beyond123.com

watchmegrowprogram.com yoeebaby.com

toypiano.com

Boneyard Pets

CDs/DVDs

Alliance Entertainment aent.com

Microphones Wireless Express

singalongpro.com

Musical instruments Amahi Ukuleles

amahiukuleles.com See ad on page 44

Kala Brand Music Co. kalabrand.com See ad on page 7

22 November 2023 — edplay.com

Dreams USA

dreams6usa.com See ad on page 9

Gridopolis Games

gridopolis.games

IKOS

ikotoys.com

molecularpiece USA

molecularpiece.com

Play-A-Maze

plmaze.com

tanglecreations.com texastoydistribution.com wrebbit3dpuzzle.com

Beyond123

Can You Solve Me

canyousolveme.com

Dreamship

triazzle.com

Find It Games

finditgames.com

brackitz.com

crocodilecreek.com eeboo.com spicydice.com

Eurographics

eurographics.ca

Find It Games

finditgames.com

Gwen Austin Studios

gwenaustinstudios.com

Project Genius

The Learning Journey International

ThinkFun

Lee Publications

projectgeniusinc.com thinkfun.com

tlji.com

orderleenow.com

Leisure Learning / MightyMind Kids mightymind.com

Little Likes Kids

littlelikeskids.com

MasterPieces

masterpiecesinc.com

Petit Collage

petitcollage.com

Small World Toys

smallworldtoys.com

Jigsaw

Stellar Factory

Toysters

Chewigem USA

Publisher Services (PSI)

Usaopoly | The Op

The Wooden Wagon

Creative Minds / Marvel Education

Rubie’s Costume Company

Curated

Silk Road Bazaar

Everest

Southern Hobby Supply

Fba Fox

Ukidz

stellarfactory.com theop.games

Wooden puzzles

RETAIL SUPPORT SERVICES

BeginAgain

Catalog publishers

myartventure.com beginagaintoys.com

Bimi Boo

bimiboo.shop See ad on page 21

Classic World USA

DJECO US

Goki America

Dreamship

HQ Kites & Designs USA

djeco.com triazzle.com

Madd Capp

maddcappgames.com

Outset Media Corporation outsetmedia.com

The Purple Cow America the-purple-cow.com

Ravensburger NA

ravensburger.com

thewoodenwagon.com

ArtVenture

Buffalo Games

buffalogames.com

toysters.com

classicntoys.com goki-toys.com hqkitesusa.com

Maple Landmark Woodcraft maplelandmark.com

Ningbo VIGA Int. Co. vigatoys.com

Robotime USA

robotime.com

Sweets Kendamas

sweetskendamas.com

Catalog Solutions

catalogsolutions.com

The Good Toy Group

chewigem.com marveltoys.biz

curatedint.com everesttoys.com fbafox.com

goodtoygroup.com See ad on page 27

fdmt

Toy Collection Catalog

Heebie Jeebies

toycollectionretailer.com

heebiejeebies.net

Distributor/ Wholesaler/Importer

Hotaling Imports

ACD Distribution acdd.com

Afri-Imports

afri-imports.com

Autruche

autruche.ca

Beecrazee

beecrazee.com

Brybelly

brybelly.com

fdmt.ca

hotalingimports.com

Inqbrands

inqbrands.com

John N. Hansen Co.

pubservinc.com rubies.com

thesilkroadbazaar.com southernhobby.com ukidztoys.com See ad on page 22

Underwraps Costumes underwraps.net

Vici Brands

vici-enterprises.com

Westco Educational Products westcoeducation.com

XM Works

xmworks.com

johnhansenco.com

Giftwrap/bags/bows

KidFocus

artistpointwrap.com

wholesale.kidfocus.com

MMG Brands

mmgbrands.com

Playing Unlimited

playingunlimited.com

Artist Point Gift Wrap

PR/Advertising/ Marketing

Art Materials Retailer magazine ArtMaterialsRetailer.com

edplay magazine edplay.com

November 2023 — edplay.com 23

Products by Category Educational Dealer magazine

educationaldealermagazine.com

Fahy-Williams Publishing fwpi.com

Five K / Northwest Synergy northwestsynergyinc.com

The Good Toy Group goodtoygroup.com See ad on page 27

KidStuff Public Relations kidstuffpr.com

Watch Me Grow and More

watchmegrowprogram.com

Retail software/POS Pointy

pointy.com

Store fixtures

EDmarket - Education Market Association

ThinkFun

Learning Wrap-ups

BizyBeez

Tink Digital

Looney Labs

C&A Scientific Co

Turing Tumble

Miniland Educational

Explore Scientific

museumstoreassociation.org

Light-up

Money Savvy Generation

Safari

NAMTA – The International Art Materials Association

getglo.com

Semper Smart Games

Science kits

edmarket.org

GAMA - The Game Manufacturers Association gama.org

MSA - Museum Store Association

namta.org

Spielwarenmesse eG

spielwarenmesse.de

The Toy Association toyassociation.org

ToyFest

toyfestus.com See ad on page 23

Franklin Fixtures

franklinfixtures.com

Trade associations/ trade shows ABC Kids Expo

STEM Coding skills

thinkfun.com doodlematic.com turingtumble.com

Glo Pals

Laser Pegs Ventures laserpegs.com

Numbers and math Doozy Games

boinks.com

Fractiles

fractiles.com See ad on page 11

Games by BRIGHT of Sweden gamesofsweden.se

Imathgination

Ozobot

The Learning Journey International

ecrm.marketgate.com

ozobot.com

24 November 2023 — edplay.com

sempersmartgames.com

Time Timer

timetimer.com

elenco.com

Elenco Electronics

ECRM

moneysavvy.com

Endless Possibilities

ASTRA - American Specialty Toy Retailing Association

elenco.com

minilandeducationalusa.com

Robots/robotics

Boolean Girl Tech

astratoy.org

looneylabs.com

doozygames.com

theabcshow.com See ad on page 45

booleanbox.tech

learningwrapups.com

Hubelino GmbH hubelino.com

geometiles.com

tlji.com

bizybeez.com cnascientific.com explorescientific.com partners.safariltd.com

Be Amazing! Toys beamazing.com

Buzzy Toys

buzzyseeds.com

Elenco Electronics

Copernicus Toys

MukikiM

Discover with Dr. Cool

OjO Toys and Games

E-Blox

PlaySTEAM USA

Elenco Electronics

Ubtech Robotics Corp.

Froggy’s Lair

Science equipment and supplies

Griddly Games

amep.com

Heebie Jeebies

mukikim.com learnwithojo.com playsteam.com ubtrobot.com

American Educational Products

copernicustoys.com discoverwithdrcool.com myeblox.com elenco.com

wholesale.froggyslair.com griddlygames.com heebiejeebies.net

Insect Lore Products

THiN AiR Brands

Fat Brain Toy Co.

molecularpiece USA

Tornado Tube - Burnham Associates

Glo Pals

insectlore.com

molecularpiece.com

OjO Toys and Games learnwithojo.com

OWI

owirobot.com

PlaySTEAM USA playsteam.com

ScienceWiz

sciencewiz.com

Sentosphere USA

sentosphereusa.com

Silver Circle Products

silvercircleproducts.com

Skullduggery

skullduggery.com

Steve Spangler Science / Really Good Stuff stevespanglerscience.com

TEDCO

tedcotoys.com

Tenka

tenkalabs.com

Thames & Kosmos

thamesandkosmos.com

thinairbrands.com

tornadotube.net

Toysmith

toysmith.com

TOYS & GIFTS Adult desk/office Froggy’s Lair

wholesale.froggyslair.com

The Pencil Grip

fatbraintoyco.com See ad on back cover getglo.com

Green Sprouts

greensproutsbaby.com

Games Workshop

games-workshop.com

Haffy

haffykids.com

Hog Wild

hogwildtoys.com

magnatiles.com See ad on page 39

Like OMG!

Piececool USA

The Party Animal

Little Buddiez dba Bathscots

The Queen’s Treasures

likeomg.com bathscots.com

piececool.world/us thequeenstreasures.com

Round World Products Time Timer

dreams6usa.com See ad on page 9

Ultra PRO International

tavernpuzzle.com

Bath toys Dreams USA

dreams6usa.com See ad on page 9

Edushape

edushape.com

hotalingimports.com

MAGNA-TILES

Steiff North America

Tucker-Jones House

Hotaling Imports

madamealexander.com

innobaby.com

Blind box

timetimer.com

games-workshop.com

innobaby

Schleich USA

roundworldproducts.com

Games Workshop

Madame Alexander Doll Company

TOYosity (Surfer Dudes)

thepencilgrip.com See ad on page 24

Figures (animal/ fantasy/superhero/ etc.)

surferdudes.com

Dreams USA

The Lazy Dog & Co. thelazydog.co

Lucky Poke Games

schleich-s.com steiffusa.com ultrapro.com

Fidgets

Crazy Aaron’s

luckypokegames.com

crazyaarons.com See ad on page 20

Collectible

The Toy Network

Daron Worldwide Trading daronwwt.com

FlairGameWorld

flairfriends.com

thetoynetwork.com See ad on page 5

lilteammates.com

Playmobil USA playmobil.us

Reeves International breyerhorses.com

Safari

partners.safariltd.com

Schleich USA

schleich-s.com

Storypod

storypod.com

tokidoki

tokidoki.it

tonies

us.tonies.com

Tynies

tynies.com

November 2023 — edplay.com 25

Products by Category Wow Toys USA

KidSource

Wicked Cool Toys

Go Fun Face! /University Outfitters

Licensed

Lee Publications

Marble runs

Hog Wild

wowtoys.com

4D Cityscape

4dcityscape.com

Bachmann Trains

bachmanntrains.com

Carrera of America carrera-toys.com

Casdon

casdon.com

Child and Nature

cooperativegames.com

Fascinations

fascinations.com

Flybar

flybar.com

kidsourceproducts.com orderleenow.com

Lego Systems lego.com

Little Kids

littlekidsinc.com

Looney Labs

looneylabs.com

Mark-My-Time/Reading Time Gifts mark-my-time.com

Mary Meyer Stuffed Toys marymeyer.com

Panda Mony Toy Brands pandamony.toys

Folkmanis

Playmobil USA

Golden Bell Studios

Rubie’s Costume Company

folkmanis.com goldenbellstudios.com

Hog Wild

hogwildtoys.com

playmobil.us rubies.com

Spin Master

spinmaster.com

Innovative Designs

Steiff North America

Jupiter Creations

Theo Klein (U.S.)

innovativenyc.com jupitercreations.com

steiffusa.com

my-klein-toys.de

26 November 2023 — edplay.com

wickedcooltoys.com

Hubelino GmbH hubelino.com

Marble Genius

globalfamilybrands.com

Novelties and impulse 1i4 Group

1i4group.com

Alisa Toys

alisatoys.com

Barry-Owen Co.

barryowen.com

BC USA

bcmini.com

Brightz

brightz-ltd.com

Channel Craft

channelcraft.com

Creative Education

greatpretenders.ca

Flipworkz Flipbooks Collection flipworkz.com

Glo Pals

getglo.com

gofunface.com

hogwildtoys.com

Incredible Group

incrediblegroup.com

Jelly Belly Candy Company jellybelly.com

Klee Naturals

kleenaturals.com

Larry Cainion

westminsterinc.com

Leading Edge Novelty

leadingedgenovelty.com

License 2 Play Toys

The Toy Network

thetoynetwork.com See ad on page 5

Toysmith

toysmith.com

TWEE

tweemade.com

Voorco Designs

voorcodesigns.com

Waff World Gifts ilovewaff.com

Zomi Gems / Tiny Treats zomigems.com

Zoofy International zoofies.com

license-2-play.com

Play sets

Mark-My-Time/Reading Time Gifts

buzzyseeds.com

mark-my-time.com

PopSockets

popsockets.com

Sharp Trend

colormoji.com

Silver Circle Products

silvercircleproducts.com

Spin Copter

spin-copter.com

Buzzy Toys

Kazakia Design - Stick-lets stick-lets.com

Klee Naturals

kleenaturals.com

Lulu Junior lulujr.com

Popular Playthings

popularplaythings.com

Schleich USA

Baby Paper

Sharp Trend

BizyBeez

schleich-s.com colormoji.com

SmartFelt Toys

smartfelttoys.com

Tatro

tatrotoy.com

Theo Klein (U.S.)

my-klein-toys.de

Whole Wide World Toys

wholewideworldtoys.com

babypaper.com bizybeez.com

Chewigem USA

chewigem.com

chubuddy

chubuddy.com

Creative Educational Strategies & Services fiddlefocus.com

Incredible Group

Rubbabu

rubbabu.com See ad on page 3

Sarah’s Silks

sarahssilkswholesale.com See ad on page 25

Scentco

scentcoinc.com

Storypod

storypod.com

Time Timer

timetimer.com

ToyLab

Mollybee Kids

The Toy Network

Mrs. Grossman’s

toylab.us.com thetoynetwork.com See ad on page 5

Tween

3c4g.com

Wikki Stix Co (Omnicor)

American Jewel

Fiammetta Toy Company, The (Stork Babies)

Malarkey Kids

Squeeze and squish

Chalk of the Town

mystorkbabies.com

Flipworkz Flipbooks Collection flipworkz.com

Kahootz Toys

kahootztoys.com

Trophy Music Co grotro.com

Sensory and tactile Baby Jack

babyjackco.com

malarkeykids.com

Modular Robotics

modrobotics.com

molecularpiece USA

molecularpiece.com

MSE Enterprises

skilltoysupply.com

Norman & Friends

itismenorman.com

Barry-Owen Co.

barryowen.com

Crazy Aaron’s

crazyaarons.com See ad on page 20

On Trend Goods

ontrendgoods.com

Play Visions

playvisions.com

Squishable

renegade-made.com

Pix Perfect

3C4G Three Cheers For Girls

channelcraft.com

wikkistix.com

Part Time Renegade

zorbitz.net

Leisure Learning / MightyMind Kids mightymind.com

ooly.com

Zorbitz

Alisa Toys

toylab.us.com

Ooly

warmies.com

ToyLab

Channel Craft

mrsgrossmans.com

Warmies

incrediblegroup.com

Retro

mollybeekids.com

alisatoys.com americanjewel.com chalk-of-the-town.com

Chewigem USA

chewigem.com

High IntenCity / Charm It! charm-it.com

Iscream

iscream-shop.com

Jeannie’s Enterprises jeanniesent.com

pixperfect.com

Timbuktu Labs timbuktu.me

tokidoki

tokidoki.it

Waff World Gifts ilovewaff.com

Watchitude

watchitude.com

Wicked Cool Toys

wickedcooltoys.com

Zomi Gems / Tiny Treats zomigems.com

Wooden trains Maple Landmark Woodcraft

maplelandmark.com

squishable.com

November 2023 — edplay.com 27

Best Sellers

The popular educational Fun Rugs from L.A. Fun Rugs are designed to teach the sequence of numbers and letters. laruginc.com

Downhill Duo 40-Piece Set from Magna-Tiles is the 2023 Preschool Toy of the Year winner and a fun, new way to inspire kids’ imaginations and support Meaningful Play!

MSRP $69.99 magnatiles.com

Magnefix from Amigo Games combines puzzles and magnets! Race to use your Magformers pieces to match the puzzle picture. Finish first to score and win! amigo.games

The Magical World of Disney Trivia: 100 Years of Wonder from PlayMonster celebrates a century of Disney magic. This version of the awardwinning game features stunning platinum details alongside an exclusive collector’s pin. playmonster.com 28 November 2023 — edplay.com

The Mascot Car from Rubbabu is an easy-to-hold, easy-to-roll car.

With a cute rounded design, in bright colors, this 5-inch-high car is available in many colors. rubbabu.com

Dig It Up! Giant Gem Discovery from MW Wholesale delves into what treasures rest deep inside the earth. Uncover 12 genuine gemstones like jasper, amethyst and tiger’s eye inside this giant piece of geode. mwwholesale.biz

FRACTILES-7 from Fractiles offers an educational activity option to help reduce electronic device “screentime.” Fractiles are awardwinning magnetic tiling toys, made in the USA. fractiles.com

Wooden Kitchen Mixer with Baking Set from Bimi Boo has everything you need for imaginative play. Bake a cake and share it with your friends. bimiboo.com/retailers/index.html

This special edition Kwik Stix holiday pack from Pencil Grip includes 12 festive colors that are great for Christmas cards, decorations and countless other holiday crafts. pencilgrip.com

The all-wood Ukadelic ukuleles from Kala come in six playful graphic top variations, plus 12 eye-catching solid color models.

Comes with logo bag and retail packaging. kalabrand.com/ukadelic

Explore a brandnew world with Lost Treasure Guardians from Crazy Aaron’s. Ten lost treasures are waiting to be encountered. Each collectible mini tin includes Thinking Putty and a guardian charm with their own unique person. crazyaarons.com

With Volley Shot from Fat Brain Toy Co., use the paddles to knock the ball back and forth until somebody misses. When you miss, your opponent scores. The first to 10 points wins! fatbraintoyco.com

November 2023 — edplay.com 29

Best Sellers

SmartLab’s Tiny Food Truck from EDC Publishing has “wheelie good food!” Use real kitchen tools to whip up itty-bitty tacos, churros, pizzas, crepes and more. edcpub.com orders@edcpub.com

Excavate 18 real fossils with Extreme Fossil Dig from U.S. Toy Company! Dig into the exciting world of archaeology and gemology with The Young Scientists Club STEM kit by Horizon.

Item 208004. Ages 8 and up.

MSRP $39.99 ustoy.com/specialty

Light-Up Axolotl Keychains from The Toy Network come in four fun colors. The Toy Network offers many axolotl options to help in its mission of delivering a world of imagination. thetoynetwork.com

With the Advent Calendar from Plus-Plus, create your way through the holidays with more than 25 unique builds and 600 pieces. You’ll find fun builds such as a gingerbread house, snowman, reindeer and sleigh. MSRP $39.99 retailer.plus-plus.us

30 November 2023 — edplay.com

Dino-Fair Mini FrictionPowered Push N Go toys from Aeromax are perfect for a rip-roaring good time! These pull-back Dino-Faurs are totally kid-powered. Pop wheelies or race with your friend. For ages 3 and up. aeromaxtoys.com

Special Edition, Teenage Mutant Ninja Turtles (Mutant Mayhem) Shashibo from Fun in Motion brings turtle power to the magnetic puzzle lineup! One cube equals more than 70 shapes. Collect and connect to create geometric structures. funinmotiontoys.com

We Love Cats from Steve Jackson Games is a purr-fect game for three to six players.

Draw tokens and roll dice to see how many cats you can adopt.

Plays faster than a cat nap! warehouse23.com

Fairy Finery is the ultimate playtime luxury! It has the same classic style as our bestselling velvet capes, updated in embossed shimmer blue velvet with a genuine boa trim. Made in the USA. fairyfinery.com

The Duck Sailor Boat from Dreams USA will delight young bathers. Insert a bath bomb tablet (included) into the keel, float the boat in your tub and watch as bath salts are added to the water. Available in early 2024.

Contact Taylor Love, dreamsusa@dreams6.com 401-331-5729

The Flux edition scooter from Micro Kickboard is the award-winning Mini scooter for ages 2-5 that got a makeover. The Flux edition now features a semi-transparent deck with bright pops of color, along with battery-free LED wheels! microkickboard.com/products/miniled-scooter

With Ugears Harry Potter Advent Calendar from Ukidz, the excitement and adventure grow each day as you open the windows, revealing envelopes containing wooden parts and instructions. ukidz.com

Silk & Wood Streamers from Sarah’s Silks let kids draw in rainbow colors! With 8 feet of twirling silk ribbon, these streamers are a classic, earth-friendly toy that make children of all ages want to dance. sarahssilkswholesale.com November 2023 — edplay.com 31

Specialty Toy Suppliers 1i4 Group

#

700 W 1700 S Ste 29-109 Logan, UT 84321 (435) 232-0499 1i4group.com

3C4G Three Cheers For Girls PO Box 288 Florida, NY 10921 (888) 333-2260 3c4g.com

4D Cityscape

64 Sherrick Dr Gormley, ON L0H 1G0, Canada (416) 410-2642 4dcityscape.com

A

ABC Kids Expo

PO Box 780847 San Antonio, TX 78278 (210) 691-4848 theabcshow.com See ad on page 45

ABC Plush

300 W Valley Blvd #C85 Alhambra, CA 91803 (626) 629-8899 abcplush.com

ACD Distribution

3129 Deming Way Middleton, WI 53562 (608) 203-9931 acdd.com

Across the Board Game 9300 Watson Industrial Pk St. Louis, MO 63126 (314) 961-9663 acrosstheboardgame.com

Adora - Charisma Brands 23141 Verdugo Dr Ste 100 Laguna Hills, CA 92653 (203) 451-4329 adoraplay.com

Adventerra Games

10 Putnam St Ste 2 Boston, MA 02128 (617) 567-1504 adventerragamesusa.com

Adventure Parks

520 Salem Ave Holly Springs, MS 38635 (662) 504-6060 adventureparks.com

Aeromax

28079 W Industrial Ave Lake Barrington, IL 60010 (847) 756-4085 aeromaxtoys.com See ad on page 15

Afri-Imports

7950 Silverton Ave Ste 121 San Diego, CA 92126 (514) 967-6094 afri-imports.com

AirFort

2150 W Washington St Ste 205 San Diego, CA 92110 (800) 619-1090 airfort.com

Alphabetical Directory

Alisa Toys

Asmodee NA

BC USA

Boo Boo Ball USA

Alliance Entertainment

ASTRA - American Specialty Toy Retailing Association

Be Amazing! Toys

Boogie Board eWriters

Bear Mountain Games

Boolean Girl Tech

630 Turnpike St North Andover, MA 01845 (919) 649-6313 alisatoys.com 707 Main St Woodland, CA 95695 (530) 668-3470 aent.com

Amahi Ukuleles

1995 W County Rd B2 Roseville, MN 55113 (651) 639-1905 asmodee.com

1 E Erie St Ste 525, PMB 4624 Chicago, IL 60611 (312) 222-0984 astratoy.org

101 Quint St San Francisco, CA 94124 (800) 592-9000 bcmini.com PO Box 160 Bountiful, UT 84011 (877) 798-9795 beamazing.com

7605 Production Dr Cincinnati, OH 45237 (888) 262-8471 amahiukuleles.com See ad on page 44

Atwood Toys

2185 Refugee St Millersport, OH 43046 (740) 467-7123 atwoodtoys.com

3649 Evergreen Parkway PO Box 1150 Evergreen, CO 80437 (651) 600-2006 bearmountaingames.com

Ambosstoys

Aurora World

BeBop Bouncy Castles

American Bubble Company Bubble Tree

Autruche

Beecrazee

55 Grandview Pl Montclair, NJ 07043 (862) 400-6855 ambosstoys.com

325 N Larchmont Blvd Ste 230 Los Angeles, CA 90004 (800) 484-4325 bubbletreeusa.com

American Educational Products 401 Hickory St Fort Collins, CO 80524 (800) 289-9299 amep.com

American Jewel

29095 Ave Penn Valencia, CA 91355 (844) 539-3533 americanjewel.com

AMIGO Games

5126 S Royal Atlanta Dr Tucker, GA 30084 (844) 962-6446 amigo.games See ad on page 18

Aqua Bladez USA

39 Cool Water Ct Palm Coast, FL 32137 (386) 445-1010 aquabladezusa.com

Aqua-Leisure Industries 525 Bodwell St Ext Avon, MA 02322 (508) 587-5400 aqualeisure.com

Artist Point Gift Wrap 721 Hylton Rd Pennsauken, NJ 08110 (800) 429-9727 artistpointwrap.com

Art Materials Retailer magazine

171 Reed St Geneva, NY 14456 (315) 789-6431 ArtMaterialsRetailer.com

ArtVenture

252 Nassau St Princeton, NJ 08542 (609) 865-4112 myartventure.com

32 November 2023 — edplay.com

8820 Mercury Ln Pico Rivera, CA 90660 (888) 287-6722 auroragift.com 715 Delage St Ste 700 Longueuil, QC J4G 2P8, Canada (450) 670-2323 autruche.ca

B

b4Adventure

4010 Holly St Unit 16 Denver, CO 80216 (303) 339-0482 b4adventure.com

Babiators

675 N Highland Ave #700 Atlanta, GA 30306 (619) 952-9969 babiators.com

Baby Jack

5600 S 108th St Ste 15 #183 Hales Corners, WI 53130 (866) 745-2491 babyjackco.com

Baby Paper

3000 Dundee Rd Ste 210 Northbrook, IL 60062 (847) 272-5588 babypaper.com

Bachmann Trains

1400 E Erie Ave Philadelphia, PA 19124 (800) 356-3910 bachmanntrains.com

Bananagrams

845 Allens Ave Providence, RI 02905 (401) 781-9649 bananagrams.com

Banana Panda

244 5th Ave Ste E25 New York, NY 10001 (646) 468-1974 bananapanda.com

Barefoot Books

2067 Massachusetts Ave 5th Fl Cambridge, MA 02140 (617) 576-0660 barefootbooks.com

Barry-Owen Co.

5625 Smithway St Los Angeles, CA 90040 (800) 682-6682 barryowen.com

Unit 20 Arden Business Centre Arden Rd Alcester, West Midlands B49 6HW UK bebopfun.co.uk 2020 Camfield Ave Commerce, CA 90040 (323) 721-1750 beecrazee.com

BeginAgain

PO Box 2265 Fort Collins, CO 80522 (970) 372-0522 beginagaintoys.com

Beka

542 Selby Ave St Paul, MN 55102 (651) 222-7005 bekainc.com

Beyond123

2188 Nesconse Hwy #168 Stony Brook, NY 11790 (631) 285-1135 beyond123.com

Bigjigs Toys USA

One Corporate Dr Grantsville, MD 21536 (866) 459-7829 bigjigstoys.us

Bimi Boo

410 Hauser Blvd Unit C Los Angeles, CA 90036 (315) 719-2287 bimiboo.shop See ad on page 21

BizyBeez

310 E 650 S Kaysville, UT 84037 (801) 895-4838 bizybeez.com

Blue Ninja Studios

3747 Douglas Ave 106 Racine, WI 53402 (414) 502-7203 blueninjastudios.com

Blue Orange Games

1937 Davis St Ste C San Leandro, CA 94577 (415) 252-0372 blueorangegames.com

Boneyard Pets

239 Java St | Brooklyn, NY 11222 (347) 457-5349 boneyardpets.com

5008 US 98 West Unit 3 Santa Rosa Beach, FL 32459 (636) 697-3445 boobooballusa.com 343 Portage Blvd Kent, OH 44240 (330) 673-8784 myboogieboard.com 815 N Barton St Arlington, VA 22201 (703) 505-6997 booleanbox.tech

BrainStorm Products

1011 S Andreasen Dr Ste 100 Escondido, CA 92029 (760) 871-1135 xkites.com

Brainy Yak Labs

464 Common St St E 267 Belmont, MA 02478 (617) 489-0341 brainyyaklabs.com

Breaking Games

125 Main St Netcong, NJ 07857 (973) 448-1766 breakinggames.com

Bright Stripes

71 Linden Ave Bloomfield, NJ 07003 (917) 940-7919 brightstripes.co

Brightz

8000 Yankee Rd Ste 225 Ottawa Lake, MI 49267 (419) 517-0049 brightz-ltd.com

Bruder Toys America 4950 W 145th St Hawthorne, CA 90250 (877) 450-5152 brudertoys.com

Brybelly

7284 West 200 N Greenfield, IN 46140 (317) 898-4229 brybelly.com

Buffalo Games

220 James E Casey Dr Buffalo, NY 14206 (716) 464-5265 buffalogames.com

Building Creative Kids

1685 S Colorado Ste S-133 Denver, CO 80222 (720) 446-5554 brackitz.com

Buzzy Toys

121 Progress Ave #300 Pottsville, PA 17901 (404) 330-4904 buzzyseeds.com

C

C&A Scientific Co

22660 Executive Dr Ste 101 Sterling, VA 20166 (703) 330-1413 cnascientific.com

California Creations 15135 Woodlawn Ave Tustin, CA 92780 (714) 259-1900 californiacreations.net

Calisson

PO Box #445 Dana Point, CA 92629 (949) 493-5154 calissoninc.com

Calliope Games

PO Box 88 | Redmond, WA 98052 (425) 644-4300 calliopegames.com

Camden

115 First St Ste 555 Collingwood, ON L9Y 4W3 Canada (888) 755-5578 camdenpassage.com

Can You Solve Me

7301 Pyle Rd | Bethesda, MD 20817 (301) 320-0313 canyousolveme.com

Capstone Specialty Group 5050 Lincoln Dr Edina, MN 55436 (952) 224-0527 capstoneyoungreaders.com

Carrera of America 2 Corporate Dr Cranbury, NJ 08512 (609) 409-8510 carrera-toys.com

Casdon

Cornford Rd Blackpool, FY4 4QW UK casdon.com

Cassidy Labs

2297 Harvard St Palo Alto, CA 94306 (650) 525-4408 cassidylabs.com

Catalog Solutions

2751 Enterprise Rd #202 Orange City, FL 32763 (888) 435-5155 catalogsolutions.com

CDX Blocks

180 Shen Elk Plaza Elkton, VA 22827 (540) 435-7964 cdxblocks.com

Chalk of the Town

127 W 83rd St #401 New York, NY 10024 (646) 701-1074 chalk-of-the-town.com

Channel Craft

601 Monongahela Ave PO Box 101 | N Charleroi, PA 15022 (724) 489-4900 channelcraft.com

Charm Company

1500 S Hellman Ave Ontario, CA 91761 (909) 930-1200 folandgroup.com

Chewigem USA

407 W Covell Rd #32064 Edmond, OK 73003 (405) 338-1125 chewigem.com

Child and Nature

PO Box 2046 Nevada City, CA 95959 (800) 328-1050 cooperativegames.com

Choose Your Own Adventure 340 Mad River Park Waitsfield, VT 05673 (802) 496-2595 cyoa.com

Chronicle Books

680 Second St San Francisco, CA 94107 (415) 537-4200 chroniclebooks.com

chubuddy

7730 Laredo Dr 298 Chanhassen, MN 55317 (612) 702-3556 chubuddy.com

ChulaHoops USA

3883 Turtle Creek Blvd 219 #1805 Dallas, TX 75219 (469) 354-5986 chulahoopsusa.com

ciao! baby by Jamberly Group 14014 Spring Mill Rd Louisville, KY 40245 (502) 241-5515 theportablehighchair.com

Cinemood

530 Lytton Ave Palo Alto, CA 94301 (800) 350-6107 cinemood.com

Classic World USA

3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 classicntoys.com

Cloud b

150 W Walnut St Ste 100 Gardena, CA 90248 (310) 781-3833 cloudb.com

Cmon Conventions 1275 Ridgeland Pkwy Alpharetta, GA 30004 (514) 622-7025 cmon.com

Cobi Toys

4422 Gevalia Dr Brooksville, FL 34604 (352) 584-8443 cobitoys.com

Colour Creek

3580 Main St Bldg 11 Hartford, CT 06120 (860) 263-8332 colourcreek.com

Constructive Eating

525 Avis Dr Ste 16 Ann Arbor, MI 48108 (734) 418-3241 constructiveeating.com

Continuum Games

221 S Franklin Rd Bldg C Ste 780 Indianapolis, IN 46219 (317) 869-4000 continuumgames.com

Copernicus Toys

570 Explorers Rd Charlottesville, VA 22911 (800) 424-3950 copernicustoys.com

Cortex Toys

19 Superior Dr SE | Rome, GA 30161 (706) 232-8938 cortextoys.com

Cottage Door Press

5005 Newport Dr Rolling Meadows, IL 60008 (860) 209-4812 cottagedoorpress.com

Crayola

1100 Church Ln | Easton, PA 18017 (610) 253-6272 crayola.com

Crayon Rocks

7053 Vernon Rd Hestand, KY 42151 (818) 823-7423 crayonrocks.com

Crazy Aaron’s

700 E Main St Norristown, PA 19401 (866) 578-2845 crazyaarons.com See ad on page 20

Create A Castle

PO Box 433 Bridgewater, CT 06752 (860) 717-2386 createacastle.com

Creative Brainworks 77 Tomahawk Trail Sparta, NJ 07871 (973) 862-9485 beanbagbucketz.com

Creative Education

704 Mara St #135 Point Edward, ON N7V 1X4 Canada (519) 337-5685 greatpretenders.ca

Creative Educational Strategies & Services

PO Box 1711 | Bethany, OK 73008 (405) 496-3871 fiddlefocus.com

Creative Minds / Marvel Education 200 W 39th St #8 New York, NY 10018 (212) 662-7005 marveltoys.biz

Creative Teaching Press 6262 Katella Ave Cypress, CA 90630 (714) 895-5047 creativeteaching.com

Creative Toy Company 4100 Crossroads Park Dr Liverpool, NY 13088 (315) 451-4100 creativetoycompany.com

Crestar

8463 Chemin Darnley Mount Royal, QC H4T 1X2 Canada (514) 731-3808 crestar-limited.com

Crocodile Creek

Do-A-Dot Art! Division of Triquest

1648 Lawson St Durham, NC 27703 (919) 598-8152 crocodilecreek.com

31192 La Baya Dr Unit F Westlake Village, CA 91362 (818) 597-9430 dotart.com

Curated

Dogree USA

899 Skokie Blvd Ste 520 Northbrook, IL 60062 (248) 550-9133 curatedint.com

3205 Bedford Rd Montreal, QC H9B 0A4 Canada (514) 381-8808 aroundthecrib.ca

Cybele’s Games

10735 Beechnut Ct Fairfax Station, VA 22039 (202) 212-9517 cybelesgames.com

Doozy Games

3113 NE Magnolia St Issaquah, WA 98029 (425) 408-2179 doozygames.com

Czech Games Edition 901 Watson Ave #141 Madison, WI 53713 (317) 448-0019 czechgames.com

Douglas Company 69 Krif Rd Box D Keene, NH 03431 (860) 614-1494 douglastoys.com

D

D&L Company

Dream Pets

Daron Worldwide Trading

Dreamship

DeLano Service / EPI Printers

Dreams USA

5404 Wayne Rd Battle Creek, MI 49037 (269) 420-4800 delanoservice.com

2 Charles St Ste 3B Providence, RI 02904 (401) 331-5729 dreams6usa.com See ad on page 9

Dexter Educational Play

Dulcop America

Diecast Masters America

Duncan Toys Co.

2225 Park Place Minden, NV 89423 (775) 782-3000 stomprocket.com

1845 Remington Rd Atlanta, GA 30341 (404) 200-7597 dreampets.com

24 Stewart Pl Unit #4 Fairfield, NJ 07004 (800) 776-2324 daronwwt.com

2201 Midway Rd Ste 209 Carrollton, TX 75006 (469) 892-4813 dexterplay.com 12717 W Sunrise Blvd Ste 418 Sunrise, FL 33323 +852 2408 8310 diecastmasters.com

1704 East Blvd Ste 101 Charlotte, NC 28203 (704) 332-1200 dulcopamerica.com 15981 Valplast St Middlefield, OH 44062 (800) 232-3474 duncantoys.com

The Dunk Collection

Diggin Active

4743 Iberia Ave Ste B Dallas, TX 75207 (214) 932-9133 thedunkcollection.com

PO Box 99708 Emeryville, CA 94662 (510) 601-0591 digginactive.com

E

Discover with Dr. Cool

E3 Publishing

340 A St Ste 1 Ashland, OR 97520 (541) 708-6741 discoverwithdrcool.com

135 Island Estates Pkwy Palm Coast, FL 32137 (386) 597-2099 e3publishing.co

DJECO US

E-Blox

248 E Madison St Franklin, IN 46131 (301) 895-3790 djeco.com

D Now dba Uncle Bubble 1072 S De Anza Blvd Ste A107-431 San Jose, CA 95129 (408) 564-5450 unclebubble.us

5477 Carriage Ln Santa Rosa, CA 95403 (707) 791-3161 triazzle.com

880 Asbury Dr Buffalo Grove, IL 60089 (224) 434-2237 myeblox.com

ECRM

27070 Miles Rd Ste A Solon, OH 44139 (440) 498-0500 ecrm.marketgate.com

November 2023 — edplay.com 33

Specialty Toy Suppliers EDC Publishing

5402 S 122nd E Ave Tulsa, OK 74146 (800) 475-4522 edcpub.com See ad on page 19

EDmarket - Education Market Association

8380 Colesville Rd Ste 250 Silver Spring, MD 20910 (800) 395-5550 edmarket.org

edplay magazine

171 Reed St | Geneva, NY 14456 (315) 789-2475 edplay.com

Educational Dealer magazine

171 Reed St Geneva, NY 14456 (315) 789-2475 educationaldealermagazine.com

Educational Development Corporation PO Box 470663 Tulsa, OK 74147 (800) 475-4522 edcpub.com

Edushape

28 Brandywine Dr Deer Park, NY 11729 (631) 586-0900 edushape.com

eeBoo

170 W 74th St New York, NY 10023 (212) 222-0823 eeboo.com

Elenco Electronics 150 W Carpenter Ave Wheeling, IL 60090 (800) 533-2441 elenco.com

Emil and Berta

10B Cantelupe Rd Bexhill-on-Sea, TN40 1JG UK emilandberta.com

Endless Games

35 Main St Ste B Matawan, NJ 07747 (732) 414-2213 endlessgames.com

Endless Possibilities

672 Ajax Dr Madison Heights, MI 48071 (248) 224-5107 boinks.com

Enginuity Games

Eurographics

9105 Salley Montreal, QC H8R 2C8 Canada (514) 939-0310 eurographics.ca

Everest

65 Bittern St Ancaster, ON L9G 4V5 Canada (905) 304-9155 everesttoys.com

Explearn Toys

4775 Blenheim St Vancouver, BC V6L 3A5, Canada (778) 871-7177 mystorkbabies.com

621 Maxwell St Cookeville, TN 38501 (931) 400-0300 franklinfixtures.com

Froggy’s Lair

19701 E Dorado Ave Aurora, CO 80015 (833) 376-4491 wholesale.froggyslair.com

From There To Here Imports

1429 Ave D, Snohomish, WI 98290 (877) 412-2670 finditgames.com

800 Lindberg Ln Ste 150 Petaluma, CA 94952 (415) 360-5163 fromtheretohereimports.com

Explore Scientific

Firefox Toys

Fun City Toys

1010 S 48th St Springdale, AR 72762 (479) 347-2901 explorescientific.com

Ezyroller

22588 Scenic Loop Rd San Antonio, TX 78255 (866) 713-8007 ezyroller.com

F

Faber-Castell USA

9450 Allen Dr Valley View, OH 44125 (800) 642-2288 creativityforkids.com

Fahy-Williams Publishing

171 Reed St | Geneva, NY 14456 (800) 344-0559 / (315) 789-0458 fwpi.com

Fairy Finery

224 Burntside Dr Golden Valley, MN 55422 (888) 377-4511 fairyfinery.com See ad on page 44

Families Play Forever 75 Swarthmore St Hamden, CT 06517 (203) 376-6809 familiesplayforever.com

Fascinations

19224 Des Moines Memorial Dr Seattle, WA 98148 (206) 870-3000 fascinations.com

Fashion Angels

306 N Milwaukee St Milwaukee, WI 53202 (414) 961-9200 fashionangels.com

Fat Brain Toy Co.

Epoch Everlasting Play

Fba Fox

3011 183rd St Ste 152 Homewood, IL 60430 (708) 256-7425 instantglamdolls.com

Fiammetta Toy Company, The (Stork Babies)

Franklin Fixtures

Find It Games

3629 Bryant St Palo Alto, CA 94306 (888) 618-4263 spicydice.com

Esize

5890 Monkland Ave #16 Montreal, QC H4A 1G2, Canada (514) 485-1834 familygamesamerica.com

3551 Blairstone Rd Ste 128 #214 Tallahassee, FL 32301 (850) 629-9940 oneworldtraders.net

20516 Nicholas Circle Elkhorn, NE 68022 (800) 335-5621 fatbraintoyco.com See ad on back cover

75D Lackawanna Ave Parsippany, NJ 07054 (973) 316-2500 epocheverlastingplay.com

FGA

683 Bonded Pkwy Streamwood, IL 60107 (260) 579-1216 fbafox.com

fdmt

420 Jean-Neveu Longueuil, QC J4G 1N8, Canada (866) 465-0559 fdmt.ca

34 November 2023 — edplay.com

553 Capital CIR SW Unit 3 Tallashassee, FL 32304 (850) 765-8210 firefoxtoys.com

Fireside Games

PO Box 151164 | Austin, TX 78745 (512) 815-3473 firesidegames.com

Five K / Northwest Synergy 8561 154th Ave NE Ste 120 Redmond, WA 98052 (425) 861-9100 northwestsynergyinc.com

FlairGameWorld

3 Beachside Cmn Westport, CT 06880 (310) 804-1148 flairfriends.com

Flipworkz Flipbooks Collection

1720 Delaware Ave., Ste B Santa Monica, CA 90404 (800) 424-1994 flipworkz.com

Floateez Brands

1009 Audra St Cedar Park, TX 78613 (512) 771-3448 floateez.com

Flybar

323A Fairfield Rd Ste 5 Freehold, NJ 07728 (845) 647-8400 flybar.com

FlyCatcher - Painting Lulu 143 Varick St 2nd Fl New York, NY 10013 (612) 293-8707 paintinglulu.com

Folkmanis

1219 Park Ave Emeryville, CA 94608 (800) 654-8922 folkmanis.com

FoxMind Games

5530 St Patrick Unit 1104 Montreal, QC H4E 1A8 Canada (514) 369-7777 foxmind.com

Fractiles

2525 Arapahoe Ave Ste E4-110 Boulder, CO 80302 (303) 541-0930 fractiles.com See ad on page 11

3555 W Reno Ave Ste C Las Vegas, NV 89118 (702) 367-2676 brickmates.com

Fun in Motion Toys

Gamewright, A Division of Ceaco 84 E Brookline St #5 Boston, MA 02118 (617) 924-6471 gamewright.com

Geomagworld

One Corporate Dr Granstville, MD 21536 (514) 248-7638 geomagworld.com

Getta1Games

3995 Bee Ridge Rd Extension PMB 112 Sarasota, FL 34241 (941) 926-8004 getta1games.com

Gigamic

22 Rue Jean Marie Bourguignon Wimereux, Pas de Calais 62930 France gigamic-retail.com

505 SW 17th St Fort Lauderdale, FL 33315 (954) 805-3080 funinmotiontoys.com See ad on page 13

Ginger Fox

Fun Rugs

Globber USA

Funsparks

Glo Pals

Fun Stuff

Go Fun Face! /University Outfitters

6200 S Avalon Blvd Los Angeles, CA 90003 (323) 235-4000 funrugs.com 319 Windward Island Clearwater, FL 33767 (888) 898-3600 funsparks.com 2513 58th St Ste A Hampton, VA 23661 (757) 826-9280 funstuffinc.net

Galt Toys

G

One Corporate Dr Grantsville, MD 21536 (301) 895-3792 galttoys.com

GAMA - The Game Manufacturers Association 240 N Fifth St Ste 340 Columbus, OH 43215 (614) 255-4500 gama.org

Game Night In A Can 1835 S Genessee Ave Los Angeles, CA 90019 (323) 459-7374 gamenightinacan.com

Games by BRIGHT of Sweden

Katrineholmsv 66 Aaby, Ostergotland SE-616 33 Sweden gamesofsweden.se

Games Workshop

6211 E Holmes Rd Memphis, TN 38141 (901) 541-7617 games-workshop.com

803 Wildwood Ct Oak Brook, IL 60523 (630) 273-3233 uk.gingerfox.co.uk 50 Fountain Plaza Ste 1400 Buffalo, NY 14202 (416) 663-9900 globber.com 419 E Lampkin Starkville, MS 39759 (662) 590-6073 getglo.com

830 Franklin St Duxbury, MA 02332 (617) 307-6556 gofunface.com

Goki America

227 W 4th St Ste 108 Charlotte, NC 28202 (980) 217-0217 goki-toys.com

Goldbrick Games

PO Box 500 New Ipswich, NH 03071 (603) 878-3819 goldbrickgames.com

Golden Bell Studios

15 Peacock Dr | Roslyn, NY 11576 (516) 984-1466 goldenbellstudios.com

The Good Game Company PO Box 1612 Greenville, SC 29602 (864) 363-6378 thegoodgamecompany.com

The Good Toy Group 23 North Rd Ste A14 Peace Dale, RI 02879 (401) 284-0610 goodtoygroup.com See ad on page 27

Grand Prix International PO Box 51084 Springfield, MA 01151 (413) 543-8887 grandprixintl.com

Gray Matters Games

432 Stagecoach Run Glen Ellyn, IL 60137 (517) 974-5256 graymattersgames.com

Green Sprouts

2000 Riverside Dr Asheville, NC 28804 (800) 876-1574 greensproutsbaby.com

Green Toys

4000 Bridgeway Blvd Ste 100 Sausalito, CA 94965 (415) 839-9971 greentoys.com

Griddly Games

633-5960 No 6 Rd Richmond, BC V6V 1Z1 Canada (604) 249-5020 griddlygames.com

Gridopolis Games

1119 Colorado Ave Ste 15 Santa Monica, CA 90401 (626) 440-1934 gridopolis.games

Guidecraft

204 Rte 17 N Tuxedo, NY 10987 (800) 524-3555 guidecraft.com

GUND-A Division of Spin Master 1 Runyons Ln Edison, NJ 08817 (732) 248-2540 gund.com

Gwen Austin Studios 15295 W Warren Dr Lakewood, CO 80228 (720) 810-6317 gwenaustinstudios.com

H

HABA USA

4407 Jordan Rd Skaneateles, NY 13152 (800) 468-6873 habausa.com

Haffy

333 Arthur Godfrey Rd Ste 613 Miami Beach, FL 33140 (786) 286-1786 haffykids.com

Handstand Kitchen

PO Box 8664 Calabasas, CA 91372 (818) 917-7200 handstandkitchen.com

Hansa Creation USA 5151 NW 108th Ave Sunrise, FL 33351 (844) 888-0694 hansatoysusa.com

Hape International

199 Pembina Rd 2nd Fl Sherwood Park, AB T8A 0P4 Canada (800) 661-4142 hape.com

Happy Kidz

PO Box 1279 Mountainside, NJ 07092 (908) 300-5188 happykidssmartparents.com

Harrisville Designs PO BOX 806 Harrisville, NH 03450 (603) 827-3333 harrisville.com

HearthSong

7021 Wolftown-Hood Rd Madison, VA 22727 (540) 948-7340 hearthsong.com

Heebie Jeebies

8605 Santa Monica Blvd West Hollywood, CA 90069 (213) 262-7704 heebiejeebies.net

HeyBuddyHey Pal Investments 3611 S Soncy Ste 6B Amarillo, TX 79119 (806) 584-5440 eggmazing.com

High IntenCity / Charm It! 16-00 Pollitt Dr Fair Lawn, NJ 07410 (201) 703-5010 charm-it.com

Hog Wild

12402 SE Jennifer St Ste 100 Clackamas, OR 97015 (503) 231-6465 hogwildtoys.com

Home Learning Company PO Box 20330 Riverside, CA 92516 (330) 715-2961 homelearningcompany.co

Horizon Group USA 45 Technology Dr Warren, NJ 07059 (908) 810-1111 horizongroupusa.com

Hornby

PO Box 99670 Lakewood, WA 98496 (877) 358-6405 hornby.com

Horn Entertainment 13305 SW 100 Terrace Miami, FL 33186 (704) 380-0590 crazytrainsgame.com

Hotaling Imports

102 E Seneca St Ste 310 Sherrill, NY 13461 (315) 363-5594 hotalingimports.com

HQ Kites & Designs USA 134 Freedom Ave Powells Pt, NC 27966 (888) 318-3600 hqkitesusa.com

Hubelino GmbH

Zum Königsberg 6 Erkelenz, North Rhine-Westphalia 41812 Germany hubelino.com

I

Identity Games

1118 First St 2nd Fl Snohomish, WA 98290 (877) 346-3482 identitygames.com

Iello

5949 Hollister Ave Ste A Goleta, CA 93117 (702) 818-1789 iellogames.com

I Gotta Go With

3724 De Foe Ct Naperville, IL 60564 (773) 480-9945 igottagowith.com

IKOS

PO Box 682873 Park City, UT 84068 (435) 655-5414 ikotoys.com

Imathgination

10716 Stallions Ln San Diego, CA 92130 geometiles.com

Imex Model Company 15391 Flight Path Dr Brooksville, FL 34604 (352) 754-8522 imex-model.com

Incredible Group

1707 Flint Rd Toronto, ON M3J 2W8 Canada (416) 663-9900 incrediblegroup.com

innobaby

550 E IL RT 22 Lake Zurich, IL 60047 (847) 387-8777 innobaby.com

Innovative Designs 141 W 36th St Fl 8 New York, NY 10018 (833) 811-2042 innovativenyc.com

Inqbrands

1801 East Holt Blvd Ontario, CA 91761 (909) 390-7788 inqbrands.com

Insect Lore Products 132 S Beech Ave PO Box 1535 Shafter, CA 93263 (661) 746-7653 insectlore.com

Insight Editions

800 A St | San Rafael, CA 94901 (415) 426-1377 insighteditions.com

Intelex USA

105 Prairie Lake Rd Unit D East Dundee, IL 60118 (844) 927-6437 intelexusallc.com

iPlay, iLearn

2473 E Rancho Del Amo Pl Compton, CA 90220 (209) 813-2561 iplayilearntoys.com

Iscream

231 Croton Ave Cortlandt Manor, NY 10567 (914) 788-1800 iscream-shop.com

Itsphun

1911 Barbara Dr Palo Alto, CA 94303 (650) 321-6207 itsphun.com

J

Kala Brand Music Co. PO Box 751149 Petaluma, CA 94975 (877) 853-3853 kalabrand.com See ad on page 7

J. Bell-Jones

34525 Forest Cleveland, OH 44139 (440) 591-0545 thecountyfairgame.com

KAPLA USA Tom’s Toys

Jabuka Games

1137 Davenport Rd Toronto, ON M6H 2G4 Canada (416) 535-1234 jabukagames.com

6650 Rivers Ave North Charleston, SC 29406 (843) 931-8163 kapla-usa.com

Jacquard Products

Kardwell International Gameparts

JC Toys Group

Kazakia Design - Stick-lets

Jeannie’s Enterprises

Kettler International

Jelly Belly Candy Company

KHS America - Hohner

John N. Hansen Co.

KidFocus

Joint Merchant

Kid Galaxy

Junior Learning

Kid Made Modern

Jupiter Creations

KidSource

Juratoys US Corp

Kids Preferred

Just Jump It

KidStuff Public Relations

1147 Healdsburg Ave Healdsburg, CA 95448 (800) 442-0455 jacquardproducts.com

PO Box 33 Mattituck, NY 11952 (800) 980-0403 gameparts.net

2841 NW 107th Ave Doral, FL 33172 (305) 592-3541 jctoys.com

3510 Scotts Ln Ste 114 Philadelphia, PA 19129 (484) 695-7470 stick-lets.com

44 Stedman St Lowell, MA 01851 (978) 937-5775 jeanniesent.com

1355 London Bridge Rd Virginia Beach, VA 23453 (757) 427-2400 kettlerusa.com

1 Jelly Belly Ln Fairfield, CA 94533 (774) 283-0173 jellybelly.com

369 Adrian Rd Millbrae, CA 94030 (800) 582-5858 johnhansenco.com

16380 Roscoe Blvd Ste 120 Van Nuys, CA 91406 (818) 213-1246 wholesale.kidfocus.com

795 Susquehanna Ave Franklin Lakes, NJ 07417 (888) 998-8877 yallballfun.com

150 Dow St 425B Tower 2 Manchester, NH 03101 (603) 792-0701 kidgalaxy.com

19744 Beach Blvd #389 Huntington Beach, CA 92648 (714) 907-4441 juniorlearning.com 252 W 38th St Rm 603 New York, NY 10018 (917) 493-9393 jupitercreations.com 6611 Broughton Ave Columbus, OH 43213 (855) 665-9287 janod.us 3326 E 4050 N Twin Falls, ID 83301 (208) 421-4103 jjitoys.com

K

Kahiniwalla

1511 19th St NW Canton, OH 44709 (330) 612-2317 kahiniwalla.com

Kahootz Toys

772 Airport Blvd Ste 1 Ann Arbor, MI 48105 (734) 222-9798 kahootztoys.com

12020 Volunteer Blvd Mount Juliet, TN 37122 (615) 773-9900 gogreentones.com

20 Vesey St New York, NY 10007 (212) 634-9200 kidmademodern.com One Corporate Dr Grantsville, MD 21536 (855) 431-3920 kidsourceproducts.com 81 Twin Rivers Dr East Windsor, NJ 08520 (732) 274-1144 kidspreferred.com 9504 Union Valley Rd Black Earth, WI 53515 (608) 767-1102 kidstuffpr.com

Klee Naturals

4201 Collins Rd Ste #401 Denton, TX 76208 (940) 566-4635 kleenaturals.com

Kling Magnetics

343 Route 295 PO Box 348 Chatham, NY 12037 (518) 392-4000 kling.com

November 2023 — edplay.com 35

Specialty Toy Suppliers Koplow Games

369 Congress St Boston, MA 02210 (617) 482-4011 koplowgames.com See ad on page 37

L

Larry Cainion

159 Armour Dr NE Atlanta, GA 30324 (800) 241-8697 westminsterinc.com

Laser Pegs Ventures 1991 Main St Ste 227 Sarasota, FL 34236 (941) 371-0909 laserpegs.com

Lassig

629 Entler Ave Chico, CA 95928 (530) 809-1699 lassigusa.com

The Lazy Dog & Co. 1 Horizon Rd Ste #1001 Fort Lee, NJ 07024 (201) 771-0039 thelazydog.co

Leading Edge Novelty 33 North Mall Plainview, NY 11803 (516) 484-4177 leadingedgenovelty.com

Learning Express Toys 29 Buena Vista St Devens, MA 01434 (978) 889-1000 learningexpress.com

The Learning Journey International 24435 N 20th Dr Phoenix, AZ 85085 (602) 787-1115 tlji.com

Learning Wrap-ups

1660 W Gordona Ave #4 Layton, UT 84041 (801) 497-0050 learningwrapups.com

Lee Publications

1100 W Broadway Louisville, KY 40203 (502) 587-6804 orderleenow.com

Legler USA

112 South Tryon St Tryon Plaza Ste 1130 Charlotte, NC 28284 (717) 882-6862 legler-online.com

Lego Systems

555 Taylor Rd PO Box 1600 Enfield, CT 06083 (860) 763-6958 lego.com

Leisure Learning / MightyMind Kids

PO Box 2697 652 Glenbrook Rd Bldg #8 Stamford, CT 06906 (203) 325-2800 mightymind.com

Lenmark Toys

Lucky Poke Games

Marky Sparky

MMG Brands

Letts Play

Luke’s Toy Factory

Mary Meyer Stuffed Toys

Mobi Games

License 2 Play Toys

Lulu Junior

PO Box 10053 Burbank, CA 91510 (323) 804-0424 lenmarktoys.com 1400 Sunset Ave Williamstown, NJ 08094 (856) 297-2530 wishingpixies.com PO Box 485 Syosset, NY 11791 (516) 496-3479 license-2-play.com

Like OMG!

120 St Regis Crescent Toronto, ON M3J 1Y8 Canada (800) 631-8635 likeomg.com

Lionel Trains

6301 Performance Dr Concord, NC 28027 (704) 454-4186 lionel.com

Little Adventures

220 N 1300 W Ste 1 Pleasant Grove, UT 84062 (801) 766-8437 littleadventures.com

Little Buddiez dba Bathscots

23415 Spice Bush Ter Ashburn, VA 20148 (703) 855-7339 bathscots.com

Little Colorado

4450 Lipan St Denver, CO 80211 (303) 964-3212 littlecolorado.com

Little Kids

1015 Newman Ave Seekonk, MA 02771 (401) 454-7600 littlekidsinc.com

Little Likes Kids

PO Box 60823 Washington, DC 20039 (202) 888-5957 littlelikeskids.com

Little Medical School 707 N New Ballas Rd Creve Coeur, MO 63141 (314) 724-0838 littlemedicalschool.com

Living Puppets USA

3325 NW 70th Ave Miami, FL 33122 (305) 779-1107 living-puppets-usa.com

LOOG Guitars

119 W 72nd St #335 New York, NY 10023 (646) 863-6081 loogguitars.com

Looney Labs

4920 Niagara Rd #405 College Park, MD 20740 (301) 441-1019 looneylabs.com

36 November 2023 — edplay.com

385 S Lemon Ave #E238 Walnut, CA 91789 (949) 705-6668 luckypokegames.com 128 E Liberty St Ste #5 Danbury, CT 06810 (212) 598-4500 lukestoyfactory.com 700 Park Offices Dr Ste 250 Durham, NC 27709 (919) 447-3292 lulujr.com

Lyla Tov Monsters

2131 38th St | Astoria, NY 11105 (718) 626-1730 lylatov.com

M

Madame Alexander Doll Company

600 Third Ave 2nd Fl New York, NY 10016 (833) 623-2632 madamealexander.com

Madd Capp

PO Box 370055 West Hartford, CT 06137 (855) 246-6233 maddcappgames.com

Made by Aliens dba Plushland 10009 Olive St Temple City, CA 91780 (213) 626-2292 plushland.com

Magformers

44125 Ford Rd | Canton, MI 48187 (734) 667-1673 magformers.com

MAGNA-TILES

101 E Crossroads Pkwy Ste C Bolingbrook, IL 60440 (708) 246-7209 magnatiles.com See ad on page 39

Malarkey Kids

4129 Harvester Rd Unit L Burlington, ON L7L 5M3 Canada (289) 337-3330 malarkeykids.com

Manhattan Toy

300 First Ave N Ste 200 Minneapolis, MN 55401 (612) 337-9608 manhattantoy.com

Maple Landmark Woodcraft 1297 Exchange St Middlebury, VT 05753 (800) 421-4223 maplelandmark.com

Marble Genius

5885 Magnificent Ln Indianapolis, IN 46234 (317) 937-7368 globalfamilybrands.com

Mark-My-Time/Reading Time Gifts PO Box 687 Higley, AZ 85236 (888) 685-0257 mark-my-time.com

1230 Simpson Way Escondido, CA 92029 (800) 781-8110 markysparkytoys.com PO Box 275 1 Teddy Bear Ln Townshend, VT 05353 (802) 365-7793 marymeyer.com

MasterPieces

12475 N Rancho Vistoso Blvd Oro Valley, AZ 85755 (520) 741-1315 masterpiecesinc.com

Maxim Enterprise

PO Box 1357 Middleboro, MA 02346 (508) 946-9813 maximenterprise.com

Melissa & Doug

PO Box 590 Westport, CT 06881 (203) 762-4500 melissaanddoug.com

MerryMakers

3835 E Thousand Oaks Blvd #405 Westlake Village, CA 91362 (818) 230-1209 mmgbrands.com 158 Glenrose Ave Toronto, ON M4T 1K8 Canada (416) 402-6190 playmobi.com

Modular Robotics 1860 38th St Boulder, CO 80301 (303) 656-9407 modrobotics.com

molecularpiece USA

3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 molecularpiece.com

Mollybee Kids

398 Willow Ave Camp Hill, PA 17011 (717) 612-9733 mollybeekids.com

Money Savvy Generation

3540 Grand Ave Ste 200 Oakland, CA 94610 (510) 451-2254 merrymakersinc.com

825 S Waukegan Rd Ste A8 PMB 317 Lake Forest, IL 60045 (800) 413-0073 moneysavvy.com

Messy Mattie

Monkey Business Sports

Metomics USA

Monkeying Around

Micro Kickboard

Mouse Loves Pig

7610 SE Raymond St Portland, OR 97206 (503) 929-4647 messymattie.com 3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 metomics.com 4710 44th St SE Grand Rapids, MI 49512 (888) 236-5657 wholesale.microkickboard.com See ad on page 8

Mighty Fun

7327 SW Barnes Rd Ste 121 Portland, OR 97225 (503) 477-9783 mighty-fun.com

25 NW 23rd Pl Ste 6-380 Portland, OR 97210 (503) 242-1283 monkeybusinesssports.com PO Box 10131 Rochester, NY 14610 (800) 553-4300 monkeyingaround.com 265 Parkway St Winchester, VA 22601 (423) 309-2092 mouselovespig.com

Mrs. Grossman’s

3810 Cypress Dr Petaluma, CA 94954 (800) 457-4570 mrsgrossmans.com

Mimish

MSA - Museum Store Association

Mindscope Products

MSE Enterprises

Miniland Educational

MukikiM

Missing Piece Press

MW Wholesale

68 34th St Unit 6 Ste B530 Brooklyn, NY 11232 (800) 674-3201 mimishdesigns.com PO Box 9525 Glendale, CA 91226 (626) 398-2000 mindscopeproducts.com 3325 NW 70th Ave Miami, FL 33122 (786) 369-7875 minilandeducationalusa.com 37042 S Hollygreen Dr Tucson, AZ 85739 (520) 447-7479 missingpiecepress.com

2025 M St NW Ste 800 Washington, DC 20036 (202) 367-1106 museumstoreassociation.org 7794 W Ridge Rd Fairview, PA 16415 (302) 352-1843 skilltoysupply.com

6812 W Calumet Rd Milwaukee, WI 53223 (414) 357-3997 mukikim.com 2140 West County Rd C Roseville, MN 55113 (800) 296-9485 mwwholesale.biz See ad on page 17

N

NAMTA – The International Art Materials Association PO Box 3314 Huntersville, NC 28070 namta.org

National Sporting Goods 376 Hollywood Ave Ste 202 Fairfield, NJ 07004 (973) 779-2323 nsgproducts.com

Needleart World

4748 Lewis Rd Stone Mountain, GA 30083 (770) 335-2155 needleartworld.com

Next Generation Distributors 172 Trower Rd Unit 30 Woodbridge, ON L4L 8A7 Canada (416) 849-2279 nextgendistributors.com

NimoPlay

55 Cortina Way SW Calgary, AB T3H 0B6 Canada (403) 305-8982 nimoplay.com

Ningbo VIGA Int. Co.

20F 588 Canghai Rd Ningbo, Zhejiang Province 315000 China vigatoys.com

Norman & Friends

3746 King George Lane St. Charles, IL 60174 (630) 777-6770 itismenorman.com

North Star Games

10605 Concord St Ste 205 Kensington, MD 20895 (240) 558-3850 northstargames.com

NXT Generation

8044 Olde 8 Rd Northfield, OH 44067 (216) 938-9056 nxtgentoys.com

Oaxis

O

2372 Morse Ave Ste 446 Irvine, CA 92614 (656) 909-3630 oaxis.com

Odyssey Toys

20855NE 23 CT C-5 Miami, FL 33179 (305) 933-4480 odysseytoys.com

OgoSport

63 Flushing Ave Unit 137 Brooklyn, NY 11205 (718) 554-0777 ogosport.com

OjO Toys and Games 1775 York Ave Unit 28B New York, NY 10128 (704) 777-9705 learnwithojo.com

Ok2Win

PO Box 1087 Centerville, UT 84014 (801) 770-3377 ok2win.com

One Funny Mother Gifts

Part Time Renegade

The Piggy Story

Play-A-Maze

On Trend Goods

The Party Animal

Pillowie - by Ready Set & Co.

Playing Unlimited

Ooly

Passback Sports

Pillow Pets / CJ Products

Playmobil USA

Open the Joy

Pathfinders Design

Pink Poppy USA

Playmonster Group

Orange Tree Toys

Pebble

Pix Perfect

PO Box 604 Moorestown, NJ 08057 (609) 828-9857 onefunnymotherstore.com 123 S Main St Ste 200 Royal Oak, MI 48067 (248) 912-7173 ontrendgoods.com 3923 Oceanic Dr Ste 100 Oceanside, CA 92056 (760) 231-7603 ooly.com 500 Ridgeview Rd Princeton, NJ 08540 (707) 968-7569 openthejoy.com One Corporate Dr Grantsville, MD 21536 (833) 276-2321 orangetreetoys.com

ORB

225 Herring Cove Rd Halifax, NS B3P 1L3 Canada (902) 440-8200 orbtoys.com

The Original Toy Company 230 Woodmont Rd Units 7-12 Milford, CT 06460 (203) 876-7289 theoriginaltoycompany.com

Outset Media Corporation

1260 Spruce St Winnetka, IL 60093 (847) 772-2626 renegade-made.com 909 Crocker Rd Westlake, OH 44145 (440) 471-1403 lilteammates.com

111 S Post St Ste 2275 Spokane, WA 99201 (888) 704-1340 passbacksports.com 925 Clapham Dr Victoria, BC V9C 4G5 Canada (250) 478-2677 pathfindersdesign.com 1511 19th St NW Canton, OH 44709 (330) 612-5850 kahiniwalla.com

The Pencil Grip

PO Box 3787 Chatsworth, CA 91313 (310) 315-3545 thepencilgrip.com see ad on page 24

People Toy Company 404 5th Ave 3rd Fl New York, NY 10018 (888) 940-7199 peopletoy.co

106-4226 Commerce Cir Victoria, BC V8Z 6N6 Canada (250) 592-7374 outsetmedia.com

Pepperell Braiding Co

OWI

Petit Collage

Ozobot

Phd Productions / PocketDisc

17141 Kingsview Ave Carson, CA 90746 (310) 515-1900 owirobot.com 129 W Torrance Blvd Redondo Beach, CA 90277 (310) 318-0070 ozobot.com

Ozwest

PO Box 847 Portland, OR 97207 (503) 324-8018 zing.store/collections/ozwest

P

Panda Mony Toy Brands

22939 Hawthorne Blvd Ste 310 Torrance, CA 90277 (818) 646-7879 pandamony.toys

Paper House

PO Box 259 Building 2 Saugerties, NY 12477 (845) 246-7261 paperhouseproductions.com

Papersalt

3663 1st Ave S Seattle, WA 98134 (206) 748-0055 papersalt.com

16516 Arminta St Van Nuys, CA 91406 (818) 908-8838 thepiggystory.com

23 Cousineau Gatneau, QC J8T 3R7 Canada (613) 715-1556 plmaze.com

PO Box 421576 Los Angeles, CA 90042 (323) 474-5714 pillowie.com 2045 Corte del Nogal Carlsbad, CA 92011 (760) 724-7225 pillowpets.com

1 Corporate Dr Grantsville, MD 51326 (973) 239-6385 pinkpoppy-usa.com

26 Commerce Dr Cranbury, NJ 08512 (650) 814-9213 playmobil.us 1400 E Inman Pkwy Beloit, WI 53511 (608) 362-6896 playmonster.com See ad on inside front cover

22200 Sandalwood Dr Macomb Twp, MI 48044 (586) 201-7726 pixperfect.com

PlanToys

1341 N Market Blvd Ste 200 Sacremento, CA 95834 (650) 968-4783 usa.plantoys.com

PlayAbility Toys

PO Box 27740 Las Vegas, NV 89126 (408) 644-2067 playingunlimited.com

1861 W Grant Rd Ste 105 Tucson, AZ 85745 (520) 547-0921 playabilitytoys.com

Playroom Entertainment

6049 Soauson Ave Commerce, CA 90040 (818) 292-8549 playroomentertainment.com

PlaySTEAM USA

3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 playsteam.com

Play Visions

19180 144th Ave NE Woodinville, WA 98072 (206) 730-7317 playvisions.com

22 Lowell St Pepperell, MA 01463 (978) 433-2133 pepperell.com

2069A Mission St San Francisco, CA 94110 (415) 839-8299 petitcollage.com

3616 Cowboy Ln Charlotte, NC 28216 (919) 732-5723 pocketdisc.com

PicassoTiles

1360 Darius Ct City of Industry, CA 91745 (253) 569-6282 picassotiles.com

Piccoli Horses

120 Country Lake Dr Somerset, KY 42503 (606) 485-8010 piccolihorses.com

Piececool USA

3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 piececool.world/us

Piggy Paint

406 S Lincoln Lowell, AR 72745 (479) 361-8161 piggypaint.com

November 2023 — edplay.com 37

Specialty Toy Suppliers Q

Plus-Plus USA

1801 Rutherford Rd Greenville, SC 29609 (888) 830-4212 retailer.plus-plus.us See ad on inside back cover

Pointy

102-103 Amiens St Dublin 1, Dublin, Ireland pointy.com

Pomegranate Communications

19018 NE Portal Way Portland, OR 97230 (503) 328-6500 pomegranate.com

PopSockets

3033 Sterling Circle Boulder, CO 80301 (303) 223-6922 popsockets.com

Popular Playthings

32408 Central Ave Union City, CA 94587 (510) 675-9898 popularplaythings.com

Premier Kites

5200 Lawrence Pl Hyattsville, MD 20781 (301) 277-3888 premierkites.com

Preschool Collection

1820 1st St N St Petersburg, FL 33704 (805) 284-2927 preschoolcollection.com

Printers Row Publishing Group

10350 Barnes Canyon Rd Ste 100 San Diego, CA 92121 (858) 450-3547 printersrowpublishinggroup.com

Progressive Trading

PO Box 9508 | Glendale, CA 91226 (818) 468-1814 magz.com

Project Genius

2701 Gattis School Rd E150 Round Rock, TX 78664 (512) 879-7256 projectgeniusinc.com

Publisher Services (PSI) 2800 Vista Ridge Dr Suwanee, GA 30024 (678) 317-2046 pubservinc.com

The Puppet Company 100 Church St Millersburg, PA 17061 (855) 833-4300 thepuppetcompany.com

The Purple Cow America One Corporate Dr Grantsville, MD 21536 (855) 589-2818 the-purple-cow.com

Purposeboards

12213 211th St Lakewood, CA 90715 (562) 444-8758 purposeboards.com

The Queen’s Treasures 777 N 5th St Stroudsburg, PA 18302 (570) 424-7333 thequeenstreasures.com

R

R&R Games

PO Box 130195 Tampa, FL 33681 (888) 824-9779 rnrgames.com

Ravensburger NA 1 Puzzle Ln Newton, NH 03858 (800) 886-1236 ravensburger.com

Reeves International 14 Industrial Rd Pequannock, NJ 07440 (973) 694-5006 breyerhorses.com

Relevant Play

1801 Broadway Unit 1320 Denver, CO 80202 (303) 410-7172 relevantplay.com

Robotime USA

3002 N Apollo Dr Ste 10 Champaign, IL 61822 (217) 402-2040 robotime.com

Romanoff Products

11 Brookside Ave Chatham, NY 12037 (518) 392-8585 romanoffproducts.com

Roooz Planet

19644 Roscoe Blvd Unit B Northridge, CA 91324 (818) 312-7589 rooozplanet.com

Rosalina Baby Collections

PO Box 1987 Summerville, SC 29484 (843) 871-8438 rosalinababy.com

Round World Products 75 Executive Dr Ste B Carmel, IN 46032 (317) 257-7352 roundworldproducts.com

Roylco

3251 Abbeville Hwy Anderson, SC 29624 (864) 296-0043 roylco.com

Roy Toy Manufacturing 599 Jacksonville Rd East Machias, ME 04630 (207) 255-0954 roytoy.com

Rubbabu

13775 Ramona Ave Chino, CA 91710 (732) 428-5544 rubbabu.com See ad on page 3

38 November 2023 — edplay.com

Rubie’s Costume Company One Rubie Plaza Richmond Hill, NY 11418 (516) 326-1500 rubies.com

Safari

S

5960 Miami Lakes Dr Miami Lakes, FL 33014 (305) 621-1000 partners.safariltd.com

Salus Brands

201 E Southern Ave Ste 206 Tempe, AZ 85282 (416) 561-7964 kangaroomfg.com

Sarah’s Silks

9101 Graton Rd Ste 101 Graton, CA 95444 (760) 313-6476 sarahssilkswholesale.com See ad on page 25

Saturnian 1

PO Box 700538 Plymouth, MI 48170 (734) 453-6411 sat1sport.com

Scentco

8640 Argent St Santee, CA 92071 (619) 582-9900 scentcoinc.com

Schleich USA

10000 Twin Lakes Pkwy Ste A Charlotte, NC 28269 (704) 659-8034 schleich-s.com

Schoenhut Piano Co.

6480-B US Highway #1 N Saint Augustine, FL 32095 (904) 810-1945 toypiano.com

Scholastic/Klutz

130 Mercer St New York, NY 10012 (212) 389-3289 kids.scholastic.com/kids/books/klutz

Scholastic Teacher Resources

1338 Crandall Ave Norton Shores, MI 49441 (877) 620-4200 scholastic.com

School-Rite

PO Box 12547 Fresno, CA 93778 (559) 224-3978 school-rite.com

School Zone Publishing Co. 1819 Industrial Dr Grand Haven, MI 49417 (616) 846-5030 schoolzone.com

Schylling

21 High St Ste 400 North Andover, MA 01845 (800) 541-2929 schylling.com

ScienceWiz

5215 Central Ave Ste A Richmond, CA 94804 (510) 222-2638 sciencewiz.com

Scoot and Ride US

5001 Chase Ave Downers Grove, IL 60515 (331) 903-6800 scootandride.com

Semper Smart Games

4201 Wilson Blvd Ste 110-169 Arlington, VA 22203 (202) 557-0750 sempersmartgames.com

Smudge Art

2432 S Dayton Lakeview Rd New Carlisle, OH 45344 smudgeartinc.com

SolidRoots

1119 N Main St Tulsa, OK 74106 (405) 714-4714 solidroots.com

Sentosphere USA

Sophia’s Heritage Collection

Sharingland

South Beach Bubbles

PO Box 600 Grantsville, MD 21536 (561) 400-8729 sentosphereusa.com 700 N Saint Marys St Ste 1400 San Antonio, TX 78205 sharingland.com

Sharp Trend

7909 Silverton Ave Ste #210 San Diego, CA 92126 (619) 889-2762 colormoji.com

Silk Road Bazaar

180 Glenridge Ave Montclair, NJ 07042 (973) 337-7944 thesilkroadbazaar.com

Silver Circle Products PO Box 1798 Hallandale, FL 33008 (800) 604-1885 silvercircleproducts.com

Simplay3

9450 Rosemont Dr Streetsboro, OH 44241 (330) 676-5200 simplay3.com

Skullduggery

5433 E La Palma Ave Anaheim, CA 92807 (714) 777-6425 skullduggery.com

Small World Toys

19900 S Vermont Ave Ste E Torrance, CA 90502 (855) 660-8697 smallworldtoys.com

SmartFelt Toys

4149 Laurelgrove Ave Studio City, CA 91604 (818) 822-5269 smartfelttoys.com

SmartNoggin

PO Box 244 Noblesville, IN 46061 (574) 612-5292 smartnoggintoys.com

Smart Shelf

PO Box 163 St Clair, MI 48079 (949) 873-3644 smartshelfinc.com

Smart Toys and Games 655 Third St San Francisco, CA 94107 (415) 931-5600 smarttoysandgames.com

Smarty Pants Builder’s Club 363 Ocean Forest Dr Saint Augustine, FL 32080 smartypantsbc.com

30 Three Tun Rd Unit 5 Malvern, PA 19355 (610) 647-2118 shopsophias.com 2345 SW 34th St Fort Lauderdale, FL 33312 (954) 418-2980 southbeachbubbles.com

Southern Hobby Supply 211 Ellery Ct Nashville, TN 37214 (800) 473-2804 southernhobby.com

Spicebox

12171 Horseshoe Way Richmond, BC V7A 4V4 Canada (604) 272-2620 spiceboxbooks.com

Spielwarenmesse eG Herderstraße 7 90427, Nürnberg Germany spielwarenmesse.de

Spin Copter

834 St Andrews Circle Paso Robles, CA 93446 (805) 440-3026 spin-copter.com

Spin Master

5880 W Jefferson Blvd Los Angeles, CA 90016 (310) 826-4914 spinmaster.com

Spooner Boards

1804 Cleveland Ave A National City, CA 91950 (888) 887-6996 spoonerboards.com

Sproutel

60 Valley St Apt 29 Providence, RI 02909 (914) 806-6514 sproutel.com

Squishable

101 W 23rd St #159 New York, NY 10011 (800) 490-9784 squishable.com

STAEDTLERMars Limited

850 Matheson Blvd W Unit 4 Mississauga, ON L5V 0B4 Canada (800) 776-5544 staedtler.com

Starlux games

4861 Buchanan St Los Angeles, CA 90042 (208) 514-9989 starluxgames.com

Steiff North America 24 Albion Rd Ste 220 Lincoln, RI 02865 (401) 312-0080 steiffusa.com

Stellar Factory

PO Box 2150-80306 Boulder, CO 80306 (781) 801-2650 stellarfactory.com

Steve Jackson Games

Suncoat Products

Tangle

Sunny Days Entertainment

Tatro

290 Southgate Dr Unit 5 Guelph, ON N1G 4P5 Canada (519) 763-9800 suncoatproducts.com 208 Chancellors Park Ct Simpsonville, SC 29681 (864) 608-2911 sunnydaysent.com

3735 Promontory Point Dr Austin, TX 78744 (512) 447-7866 sjgames.com See ad on page 26

Sunnylife

Steve Spangler Science / Really Good Stuff

Super Impluse

5 Research Dr Shelton, CT 06484 (203) 261-1920 stevespanglerscience.com

Storypod

2980 McFarlane Rd Miami, FL 33144 (844) 958-1717 storypod.com

Strictly Briks

W730 State Rd 35 Fountain City, WI 54629 (608) 687-7572 strictlybriks.com

300 N Crescent Heights Blvd Los Angeles, CA 90048 (323) 591-0219 sunnylife.com 10 Canal St., Ste 330 Canal Works Bristol, PA 19007 (863) 510-5647 superimpulse.com

Sweets Kendamas

2920 Talmage Ave SE #150 Minneapolis, MN 55414 (952) 322-7075 sweetskendamas.com

T

Talicor / Aristoplay 901 Lincoln Pkwy Plainwell, MI 49080 (269) 685-2345 talicor.com

385 Oyster Pt Blvd Ste 8B S San Francisco, CA 94080 (650) 616-7900 tanglecreations.com 2152 Auban Lane Baton Rouge, LA 70816 (646) 326-8465 tatrotoy.com

Teacher Created Resources

12621 Western Ave Garden Grove, CA 92841 (714) 891-1690 teachercreated.com

TEDCO

498 S Washington St Hagerstown, IN 47346 (765) 489-4527 tedcotoys.com

Tegu

5 Tokeneke Rd 2nd Fl Darien, CT 06820 (203) 803-1908 tegu.com

Tender Leaf Toys 9040 Telstar Ave Ste 133 El Monte, CA 91731 (626) 988-0087 tenderleaftoys.com

Tenka

ThoughtFull Toys

Tenzi

Three Little Hens

48 Paul Dr #6 San Rafael, CA 94903 (707) 841-0082 tenkalabs.com

303 Potrero St Ste 29-101 Santa Cruz, CA 95060 (831) 421-2363 modarri.com

PO Box 1022 | Riverside, CT 06878 (203) 226-6493 tenzi.com

Texas Toy Distribution

1812 N Harvey Mitchell Pkwy Bryan, TX 77807 (800) 600-3500 texastoydistribution.com

Thames & Kosmos

301 Friendship St Providence, RI 02903 (401) 459-6787 thamesandkosmos.com

Theo Klein (U.S.)

100 Church St Millersburg, PA 17061 (717) 692-8755 my-klein-toys.de

THiN AiR Brands 5332 Talavero Pl Parker, CO 80134 (303) 593-2950 thinairbrands.com

ThinkFun

2406 E State Rd 60 #1130 Valrico, FL 33594 (813) 390-5335 threelittlehens.com

Tiki Toss / Mellow Militia 625 E Haley St Ste A Santa Barbara, CA 93108 (800) 409-7098 playtikitoss.com

Timbuktu Labs

520 Broadway Ste 200 Santa Monica, CA 90401 (424) 354-0006 timbuktu.me

Time Timer

7707 Camargo Rd Cincinnati, OH 45243 (513) 561-4199 timetimer.com

Tink Digital

PO Box 1125 White Plains, NY 10602 (808) 657-3359 doodlematic.com

1321 Cameron St Alexandria, VA 22314 (800) 468-1864 thinkfun.com

November 2023 — edplay.com 39

Specialty Toy Suppliers tokidoki

Toysmith

Underwraps Costumes

Water Sports

WoolPets

Tomy

Toysters

University Games

We R FUN Games

WordTeasers

3000 El Camino Real Bldg 4 Ste 200 Palo Alto, CA 94306 (860) 212-8927 us.tonies.com

Trophy Music Co

Usaopoly | The Op

Westco Educational Products

Wow Toys USA

Topside Games

Tucker-Jones House

5655 W Adams Blvd Los Angeles, CA 90016 (323) 930-0999 tokidoki.it 2021 9th St SE | Dyersville, IA 52040 (563) 875-5857 tomy.com

tonies

200 W Franklin St Wheaton, IL 60187 (630) 487-9200 topsidegames.com

Top Trumps USA

65 Bay Spring Ave Barrington, RI 02806 (833) 396-2127 toptrumps.us

Tornado Tube Burnham Assoc 14 Franklin St Salem, MA 01990 (855) 745-1788 tornadotube.net

Totally Turtles USA

3101 W Valley HWY E Sumner, WA 98390 (800) 356-0474 toysmith.com 1723 Pennsylvania Ave Linden, NJ 07036 (908) 986-9527 toysters.com 9287 Midwest Ave Cleveland, OH 44125 (216) 391-1234 grotro.com 1 Enterprise Dr East Setauket, NY 11733 (631) 642-9092 tavernpuzzle.com 5465 St Albans St N Shoreview, MN 55126 (651) 341-5510 turingtumble.com

TWEE

1241 Carpenter St B-01 Philadelphia, PA 19147 (267) 422-2634 tweemade.com

Two Bros Bows

18339 Old Statesville Rd Ste D Cornelius, NC 28031 (704) 237-4066 twobrosbows.com

The Toy Association

Tynies

215 West Bonita Ave San Dimas, CA 91773 (909) 592-4515 tynies.com

U

Toy Collection Catalog

2751 Enterprise Rd Ste 202 Orange City, FL 32763 (866) 237-0189 toycollectionretailer.com

ToyFest

PO Box 14874 Long Beach, CA 90853 (833) 869-3378 toyfestus.com See ad on page 23

ToyHouse

38 E Main St Unit 6 Mystic, CT 06355 (888) 289-1665 toyhousellc.com

ToyLab

4 Midland Ave Glen Ridge, NJ 07028 (410) 493-3567 toylab.us.com

The Toy Network

350 Commerce Dr Fall River, MA 02720 (877) 777-4661 thetoynetwork.com See ad on page 5

TOYosity (Surfer Dudes) 1271 Laquinta Dr Ste 12 Orlando, FL 32809 (855) 982-8697 surferdudes.com

2030 Harrison St San Francisco, CA 94110 (415) 503-1600 universitygames.com 5999 Avendia Encinas Ste 150 Carlsbad, CA 92008 (760) 431-5910 theop.games

US Games Systems 179 Ludlow St Stamford, CT 06902 (203) 353-8400 usgamesinc.com

V

Turing Tumble

PO Box 643326 Vero Beach, FL 32964 (407) 342-1118 totallyturtlesusa.com

1375 Broadway 10th Fl New York, NY 10018 (212) 675-1141 toyassociation.org

9600 Irondale Ave Chatsworth, CA 91311 (818) 349-5300 underwraps.net

U.S. Toy Co

13201 Arrington Rd Grandview, MO 64030 (800) 448-5882 ustoy.com/specialty See ad on page 15

Ubtech Robotics Corp.

767 S Alameda St Ste 330 Los Angeles, CA 90021 (213) 261-7153 ubtrobot.com

Ukidz

1150 Allanson Rd Mundelein, IL 60060 (847) 224-9776 ukidztoys.com See ad on page 22

Ultra PRO International 6049 Slauson Ave Commerce, CA 90040 (323) 890-2100 ultrapro.com

Umarex USA

7700 Chad Colley Blvd Fort Smith, AR 72916 (479) 434-7606 umarexusa.com

40 November 2023 — edplay.com

Vici Brands

33 W 60th St Fl 2 New York, NY 10023 (212) 972-2975 vici-enterprises.com

Voorco Designs

PO Box 510146 Punta Gorda, FL 33951 (941) 575-1001 voorcodesigns.com

Waboba

W

3850 Holcomb Bridge Rd Ste 270 Peachtree Corners, GA 30092 (470) 545-4232 waboba.com

Waff World Gifts

2407 Guenette St Montreal, QC H4R 2E9 Canada (514) 906-0045 ilovewaff.com

Wahu - Kids Outdoor Toys Unit 2 2 Johnston Crescent Horsley Park, NSW 2175 Australia wahu.com.au

Warmies

105 Prairie Lake Rd Unit C East Dundee, IL 60118 (844) 927-6437 warmies.com

Watchitude

PO Box 168 New Brunswick, NJ 08943 (732) 745-7764 watchitude.com

Watch Me Grow and More

207 E McHenry St Urbana, IL 61801 (217) 337-4781 watchmegrowprogram.com

Water and Lightning 1204 Village Market Pl Ste 259 Morrisville, NC 27560 (917) 363-6914 waterandlightning.com

12127B Galena Rd Plano, IL 60545 (630) 552-9915 streammachine.com 35696 Moraine Dr Cushing, MN 56443 (320) 630-1571 werfun.com

PO Box 5521 Coralville, IA 52241 (866) 657-3450 westcoeducation.com

What Do You Meme 495 Broadway 3rd Fl New York, NY 10013 (917) 280-9110 whatdoyoumeme.com

Whole Wide World Toys 140 S Hills Dr Hershey, PA 17033 (717) 756-5705 wholewideworldtoys.com

Wicked Cool Toys

10 Canal St Ste 327 Bristol, PA 19007 (267) 536-9186 wickedcooltoys.com

Wikki Stix Co (Omnicor) 11034 N 23rd Dr Ste 103 Phoenix, AZ 85029 (602) 870-9937 wikkistix.com

Wild Republic

1955 Midway Dr Twinsburg, OH 44087 (330) 425-2550 wildrepublic.com

Winning Moves Games USA

75 Sylvan St Ste C-104 Danvers, MA 01923 (978) 777-7464 winning-moves.com

Wireless Express 57 North Mall Plainview, NY 11803 (917) 763-0880 singalongpro.com

Wise Elk

316 W Broadway St Gainesville, TX 76240 (346) 303-2897 wiseelk.us

The Wooden Wagon 89 Elm St New Salem, MA 01355 (978) 544-6482 thewoodenwagon.com

Wood Expressions Games 444 E Gardena Blvd Bldg A Gardena, CA 90248 (310) 329-9143 woodexpressions.com

Woodland Scenics

PO Box 98 Linn Creek, MO 65052 (573) 346-5555 woodlandscenics.com

19566 Augusta Ave NE Suquamish, WA 98392 (360) 930-0942 woolpets.com 648 19th St Manhattan Beach, CA 90266 (888) 967-3877 wordteasers.com 100 Church St. Fleming Way Millersburg, PA 17061 (717) 692-8760 wowtoys.com

Wrebbit Puzzles

8047 Jarry St E Montreal, QC H1J 1H6 Canada (855) 787-8842 wrebbit3dpuzzle.com

XM Works

X

2150 W Washington St Ste 205 San Diego, CA 92110 (619) 296-1090 xmworks.com

Yoee Baby

Y

637 S Broadway Ste B #111 Boulder, CO 80305 (800) 887-7902 yoeebaby.com

Yomega Corp.

One Corporate Dr Grantsville, MD 21536 (800) 338-8796 yomega.com

Yookidoo

One Corporate Dr Grantsville, MD 21536 (800) 355-4987 yookidoo.com

Yottoy Productions 226 E 54th St 9th Fl New York, NY 10022 (212) 594-2202 yottoy.com

Z

Zen Magnets

14211 E 4th Ave Ste 135 Aurora, CO 80011 (303) 351-1936 zenmagnets.com

Zoku

720 Monroe St Ste C308 Hoboken, NJ 07030 (201) 604-1253 zokuhome.com

Zomi Gems / Tiny Treats

1317 N San Fernando Blvd #200 Burbank, CA 91504 (949) 999-5905 zomigems.com

Zoofy International

819 Shotgun Rd | Sunrise, FL 33326 (954) 903-1422 zoofies.com

Zorbitz

5948 Lindenhurst Ave Los Angeles, CA 90036 (323) 571-4944 zorbitz.net

Meet Our

Advertisers Aeromax

28079 W Industrial Ave Lake Barrington, IL 60010 (847) 756-4085 aeromaxtoys.com

Bimi Boo

410 Hauser Blvd Unit C Los Angeles, CA 90036 (315) 719-2287 bimiboo.shop Bimi Boo: Where Education Meets Playtime Perfection for Your Store!

Bimi Boo proudly presents a collection of educational toys tailor-made for children ages 2 to 5 years. Crafted using premium wood and non-toxic paints, our toys actively promote the development of essential skills such as hand-eye coordination, imagination, logic, dexterity, critical thinking, problem-solving, color recognition and fine motor skills. With their lightweight and hand-polished design, our toys ensure a safe and enjoyable playtime experience while adhering to all toy safety regulations.

Rest assured, they are certified by both the USA and the EU. See our product on page 29 See ad on page 21

Crazy Aaron’s

700 E Main St Norristown, PA 19401 (866) 578-2845 crazyaarons.com

From its humble beginnings with the introduction of the “Original” Tangle Free Toy Parachute in 1997, Aeromax Inc. has continued to create internationally recognized, career-oriented products that are so durable, kids often outgrown them before wearing them out. Now, Aeromax is adding dinosaur-themed items to its extensive line. Not only are the toys amazing, so is the entire line of Get Real Gear and My 1st Career Gear dress-up items.

At Crazy Aaron’s we make Thinking Putty and other creative, innovative products to inspire curiosity and wonder, and to educate and delight our customers all over the world. Thinking Putty is proudly made in the USA at our headquarters outside of Philadelphia.

See our product on page 30 See ad on page 15

See our product on page 29 See ad on page 20

ABC Kids Expo

5100 North 27th St, Suite A-2 #263 Lincoln, NE 68521 (210) 691-4848 theabcshow.com

Dreams USA

2 Charles St Ste 3B Providence, RI 02904 (401) 331-5729 dreams6usa.com

Step into a world where product innovation meets opportunity. Welcome to the 20th Anniversary ABC Kids Expo, the global epicenter of juvenile products where manufacturers and retail buyers converge! Visit this international B2B trade show where you will find new retail markets, brands or buyers, with “Toy” becoming the fastest-growing product category year over year. ABC Kids Expo has you covered from big-box stores to boutiques, manufacturers to media.

From Sonny Angel and Smiski minifigures to graceful Jellyfish Bath Lights and intriguing Projector Dome Star Maps, and from Rainbombs that melt in your tub to reveal rainbows or the colors of the Aurora Borealis, to the original Cable Bites and ZipperBites, products from Dreams USA bring customers back and back again. Great products, eye-catching packaging, strong dealer margins and effective point-of-sale displays. Dreams USA is a division of Dreams Inc. (Japan). Design-driven and specialty store focused.

See ad on page 45

See our products on page 31 See ad on page 9

Amahi Ukuleles

7605 Production Dr Cincinnati, OH 45237 (888) 262-8471 amahiukuleles.com Family run for more than 30 years, Amahi Ukuleles has been producing high-quality string instruments that are accessible for players of all ages and skill levels. We bring a huge selection of colors and unique designs to market, as well as free digital resources for the end user, and outstanding customer service. Our goal is to inspire, educate and create a community of music enthusiasts. We pride ourselves on outstanding customer service by listening, supporting and being proactive for our dealers.

See ad on page 44

AMIGO Games

5126 South Royal Atlanta Dr Tucker GA 30084 (844) 962-6446 amigo.games Since 1980, AMIGO has made top-quality games that are easy to learn, but packed with great gameplay, entertainment value, and just the right mix of strategy and luck!

See our product on page 28 See ad on page 18

Educational Development Corporation 5402 South 122nd East Ave Tulsa, OK 74146 (800) 475-4522 edcpub.com

EDC Publishing delivers educational excellence through our three product lines – Kane Miller Books, award-winning publishers of children’s books from around the world; SmartLab Toys, a leading designer of educational toys that inspire young minds; and Learning Wrap-Ups, a unique line of children’s educational manipulatives.

See our products on page 30 See ad on page 19

Fairy Finery

224 Burntside Dr Golden Valley, MN 55422 (763) 377-4511 fairyfinery.com Welcome to our Magical World where we bring the wonder of “Once upon a time” to life. Fairy Finery is studio-made dress up clothing and accessories made in the USA. We have been dedicated to creating beautiful heirloom-quality clothing and gifts that will delight you and your child since 1997! Discover the world of imaginative play in dresses, fairy wings, capes and adventure costumes so comfortable and easy to care for, it meets the criteria of even the most discerning of fairy godparents!

See our products on page 31 See ad on page 44

November 2023 — edplay.com 41

Meet Our Advertisers Fat Brain Toy Co.

20516 Nicholas Circle Elkhorn, NE 68022 (800) 335-5621 fatbraintoyco.com Products from Fat Brain Toy Co are best described in five words: “classic play with modern style.” Unlike mainstream alternatives, Fat Brain Toy Co. creates innovative toys and games that inspire kids to learn through pure, authentic play. Visit our website to see our complete range, Baby & Toddler Toys, Games, Active Play, Pretend Play, Building & Construction, Brainteasers, and Arts & Crafts.

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Fractiles

2525 Arapahoe Ave Ste E4-110 Boulder, CO 80302 (303) 541-0930 fractiles.com FRACTILES-7 is an award-winning MAGNETIC Tiling Toy, made in the USA. The geometry-based STEM toy is great for homeschool, family fun, road trips, the classroom … and anywhere you want your creativity to shine! An alternative to electronic-device screen time, the magical geometric art of FRACTILES-7’s diamond-shaped magnetic tiles fascinates kids and adults alike. FRACTILES-7 comes in three sizes; two include an activity board. For ages 6 to 106! Visit our updated website for design galleries and more detailed info.

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Fun in Motion Toys

74 SW 12th Ave, Suite 101, Dania Beach, FL 33004 (888) 588-9908 funinmotiontoys.com We’ve always had a passion for toys, especially those that can make you move and groove! We’re constantly on the lookout for something fun, new and interactive. That’s why we created our very own mesmerizing line of toys, and we’re extremely excited to have you on this journey with us!

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The Good Toy Group 23 North Rd Ste A14 Peace Dale, RI 02879 (401) 284-0610 goodtoygroup.com

For 23 years, The Good Toy Group community of stores has promoted the value of good toys and play for children everywhere. Our mission is as relevant now as ever: “To unite and support the best independent toy stores in a member-owned cooperative venture,” and to contribute to a vibrant specialty toy marketplace for all. We are deeply grateful to our 120 members (200 storefronts) and more than 180 vendor community partners for their support. Happy Holidays to all!

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Kala Brand Music Co. PO Box 751149 Petaluma, CA 94952 (877) 853-3853 kalabrand.com

Koplow Games

369 Congress St Boston, MA 02210 (800) 899-0711 koplowgames.com Koplow Games, “The Nice Dice Company,” is a full-line supplier of dice and game accessories. It offers more than 1,200 different standard and polyhedral dice; plus pawns, timers and sorting chips; and dice bags, cups and jewelry.

Our educational dice include math operators and math fractions, decimaldice, positive and negative number dice, place value dice, blank dice and dice numbered to 100. Our language dice include alphabet dice and vowel dice, as well as an extensive line of math manipulative in several languages. We will make custom dice to fit your many needs.

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L.A. Fun Rugs

6200 Avalon Boulevard Los Angeles, CA 90003 (323) 235-4000 funrugs.com The world’s largest producer of children’s educational rugs.

See our product on page 28

Magna-Tiles

101 East Crossroads Pkwy Ste C Bolingbrook, IL 60440 (708) 246-7209 magnatiles.com The Magna-Tiles brand family is the original, premium, award-winning magnetic building set in the market. It provides safe imaginative play that makes math and science fun and engaging for children of all ages. For more than 20 years, Magna-Tiles has exceeded parents’ expectations for safety and durability.

It is a toy children will want to play with when other toys in their toy box have long since been forgotten. Email us at orders@magnatiles.com or find us on Facebook, Twitter, Pinterest and Instagram @MagnaTiles.

See our product on page 28 See ad on page 39

Micro Kickboard

4710 44th Street SE Grand Rapids, MI 49512 (888) 236-5657 microkickboard.com Micro Kickboard is the U.S. partner for Swiss company Micro Mobility, maker of the world’s best quality scooters, kickboards and other innovative personal transport solutions for children and adults. All are designed to help you create a better, more eco-friendly lifestyle.

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MW Wholesale

2140 West County Road C Roseville, MN 55113 (800) 296-9485 mwwholesale.biz

Kala Ukulele is the leading brand of ukulele, making high-quality instruments for all ages. Small, portable, lightweight, simple, fun, and easy-to-learn, the ukulele is the perfect instrument for ages 3 to 103. With more than 75 entry-level instruments to choose from, finding the right ukulele has never been easier.

Choose Kala and quality. Our free resources guarantee you will be getting more than your money’s worth.

For years, customers have known us as MindWare. Today, we are that and so much more! MW Wholesale represents the MindWare, Peaceable Kingdom and Shenanigames collections that offer fun, creative and safe products that focus on our customers’ wants and needs. Visit our website to see our complete selection of quality toys and games that provide lasting play value.

See our product on page 29 See ad on page 7

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Meet Our Advertisers The Pencil Grip

P.O. Box 3787 Chatsworth CA 91313 pencilgrip.com Instagram @kwikstixpaint

Steve Jackson Games 3735 Promontory Point Dr Austin, TX 78744 (512) 447-7866 sjgames.com

For more than three decades, The Pencil Grip has been a trusted name in igniting children’s creativity through a diverse range of school and art supplies.

From innovative pencil grips to vibrant paint sticks, their product lineup has consistently fueled young imaginations and personal growth. Get ready to dive into a world of creativity with The Pencil Grip’s flagship brands: Kwik Stix, Magic Stix and Wonder Stix!

Steve Jackson Games, based in Austin, TX, has been publishing games, game books and magazines since 1980. Some of the company’s most popular titles include the best-selling Munchkin, the universal roleplaying system GURPS and the autoduel classic Car Wars. Other fan favorites include The Fantasy Trip, Zombie Dice and Illuminati.

See our product on page 29 See ad on page 24

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PlayMonster Group LLC 1400 E Inman Pkwy, Beloit, WI 53511 (608) 362-6896 playmonster.com

PlayMonster believes that the power of play makes a positive difference in people’s lives. It keeps play alive for all ages by designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as the TOTY-Game-of-the-Year Yeti in My Spaghetti, plus THINGS…, 5 Second Rule, Relative Insanity, Farkle, Five Crowns, Spirograph, Colorforms, My Fairy Garden, Face Paintoos, Fashion Plates, Latchkits, Snap Ships, Koosh, and the recently acquired Ann Williams Group.

See our product on page 28 See ad on inside front cover

Plus-Plus USA

1801 Rutherford Rd Greenville, SC 29609 (888) 830-4212 retailer.plus-plus.us Plus-Plus is a whole new class of construction toy! Young kids, tweens, and “kidults” alike love using their imagination with Plus-Plus. One simple shape offers endless possibilities and hours of fun. Connect each piece to the next to create colorful flat mosaics. Or, work in 3-D to make more intricate builds.

Even curves are possible thanks to the unique design of this deceptively simple shape. Plus-Plus is a perfect STEM toy to develop fine motor skills, focus and patience, as well as design skills, imagination, and creativity!

See our product on page 30 See ad on inside back cover

Rubbabu Inc.

501 Silverside Road, #105 Wilmington DE 19809 (732) 762-3089 rubbabu.com

ToyFest

PO Box 14874 Long Beach, CA 90853 (833) 869-3378 toyfestus.com ToyFest is a toy trade show in Las Vegas, providing a service and space for specialty toy stores, manufacturers and sales reps to conduct business for more than 60 years. It is recognized as the second oldest and second largest show in the United States. The next ToyFest will take place March 3-5, 2024 in The Expo at the World Market Center Las Vegas. Registration is open. Don’t miss the opportunity to meet, conduct business and see manufacturers with close to 1,000 different products.

See ad on page 23

The Toy Network 350 Commerce Dr Fall River, MA 02720 (877) 777-4661 thetoynetwork.com

The Toy Network is a family-run business that features trendy, impulse novelties along with classic, traditional toys like diecast and dinosaurs, in addition to plush and candy.

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Ukidz dba UGEARS US 1150 Allanson Rd. Mundelein, IL 60060 (847) 224-9776 ukidztoys.com

Rubbabu is a family-owned company based in India, dedicated to crafting eco-friendly and enjoyable toys. Founded by Meera and Rahul Butalia in 2004, the company’s mission is to create safe and enduring toys for children. Rubbabu toys are timeless classics that captivate children with their soft, safe and fun designs, promising years of play and learning. These simple yet imaginative toys and shapes are crafted from a soft tactile material, making them a valuable resource for children of all ages, including those with special needs.

Our story begins in 2016 when Ukidz was a single-brand distributor. Shortly after, we became the largest distributor of UGears Mechanical Models in the U.S. In a quest to reach a wider audience, 2020 led us to exciting partnerships! We expanded our brand offerings to include Pixio, Babai, Once-kids, Matador, Mozabrick and Unit Bricks. Our product lines are versatile, and we strive to provide retailers, as well as consumers, with unique, and high-quality specialty products from around the world.

See our product on page 28 See ad on page 3

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Sarah’s Silks

9101 Graton Road, Suite 101 Graton CA 95444 (760) 313-6476 sarahssilks.com

Sarah’s Silks inspires imaginative play in children through open-ended toys made from natural materials.

See our product on page 31 See ad on page 25

U.S. Toy Company – Specialty Division 13201 Arrington Rd Grandview, MO 64030 (800) 448-5882 comsales@ustoy.com

The U.S. Toy Company has been family owned since 1953. The Company’s Specialty Division was launched in 2020 and has quickly grown to become one of the leaders in the industry – by featuring over 750 carefully curated products, ultra-competitive everyday best pricing, in-stock inventory and excellent customer service. And U.S. Toy is the proud exclusive distributor for Horizon Group USA to independent specialty retailers – offering trend-driven D.I.Y. and STEM activity kits.

See our product on page 30 See ad on page 15

November 2023 — edplay.com 43

endcap (continued from page 46)

with sensory needs.

“Silk is a totally biodegradable fabric,” Fassett said. “It also requires a gentle manufacturing process. You can’t use harsh chemicals with it. For families with kiddos who are sensitive to dyes or who simply want more environmentally-mindful products in their home, this is the perfect material.”

Sarah’s Silks manufactures its products in factories that encompass sustainability, transparency and family values. Its wooden toys come from the CNC Shop in California while its Waldorf dolls, cotton products and some seasonal collections are made in India.

Meanwhile, two family-owned factories in China produce silk.

Sarah has worked with them for more than 25 years and has direct communication with them to make sure workers are receiving fair wages. The factories are located in smaller communities – one in Suzhou and the other in Nanchong – which allows employees easier access to their homes and families.

“The fact that both of our factories in China are nestled in smaller communities means that people are experiencing a really positive work/life balance,” Fassett stated. “I think if you’re making children’s toys, you should make sure your manufacturing practices are supporting families; that’s something that Sarah and her partner, Mike Lee, have prioritized with their relationships with the factories.”

More fun in stores

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The biggest gift for Sarah’s Silks is having independent retailers who have spread the word about the products and shared their personal experiences about playing with the toys. “We mainly sell to toy stores that are small and independent,” Sarah said. “The owners really know their clientele and can explain the toys or talk about them.”

Retailers interested in stocking Sarah’s Silks products can best promote them by educating staff on the benefits of open-ended play, carving out space in their stores to display open-play toys from various brands and demo the toys; Sarah’s Silks provides new retailers with a $50 demo budget. “That makes a huge difference, especially around the holidays,” Fassett said.

Business is going well for Sarah’s Silks, as it has reached new families and stores. During the 2022 holiday season, its products were featured in pop-up events in Nordstrom. The “biggest benchmarks of success,” this year, according to Fassett, were employing new people for the design team and creating more products than past years. The company will celebrate its 30th anniversary next year with new designs and promotions.

Sarah’s Silks’ successes have a ripple effect. “We see that success translates over to our retailer partners, as they get to seize that momentum of us sharing new products with the community,” Fassett stated. “There’s a mutual excitement around knowing there’s a new toy that will resonate with customers. Getting to participate in that excitement with everyone is really wonderful and is, for us, the biggest indicator that we’re growing in the right direction.”

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endcap

A World of

Pure Imagination

by Victoria Ritter

P

laytime can offer endless possibilities, especially when open-ended toys are involved.

Sarah’s Silks, headquartered in California, provides children with sustainable and versatile toys that spark creativity. The company is familyowned and operated, with founder Sarah Lee as its CEO and director of new product development, and her sons Josh Lee and Morgan Lee as its marketing director and CFO, respectively.

Getting creative with products

When designing a new product, the creative team focuses on the toy’s flexibility and considers the multiple ways a child could use it at various learning stages. The key is to craft a toy that “creates an invitation to play,” said Aila Fassett, wholesale sales and customer relations manager.

The company’s products are grouped in either its permanent or seasonal collections. There are 120 SKUs in the permanent collection and new SKUs added in seasonal collections throughout the year. Playsilks is the most popular product category. These squares of 100-percent mulberry silk come in more than a dozen colors. Their versatility and durability make them ideal for open-ended play, as they can be used as costume pieces, props or backgrounds.

Other popular categories in the permanent collection include dress-up pieces for all genders and a wide range of ages; wooden toys including weaving boards and streamers; baby items such as blankets and teething toys; and Waldorf dolls.

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“Our dolls are made of organic cotton and wool,” said Sarah. “They feel good to the touch, so they’re nourishing to the senses.”

New seasonal collections are introduced about every other month in collaboration with artists; this year, Sarah’s Silks had eight seasonal collections, with more planned for 2024, according to Fassett. The newest partnership is with Phoebe Wahl, the author and illustrator of Little Witch Hazel.

The seasonal collections allow Sarah’s Silks to tap into relevant trends and create ways to invite new customers to purchase its products. “We’re always listening to customer feedback,” Fassett said. “If something resonates really well with them, we’ll keep it in our permanent collection. That’s what happened with our bestselling mushroom collection.”

Fostering inclusive play

Sarah established Sarah’s Silks in 1994 as a way to meet the creative and sensory needs of her eldest son, Josh. Josh enjoyed being creative and dressing up, but Sarah felt his costume choices were limited. She wanted to create something that was adaptable and comfortable, so she began dying pieces of silk and created dress-up pieces for him, his siblings and his friends. This became the Playsilks line.

“I really value my children developing their imaginations and creativity,” Sarah stated. “That’s why I wanted to give them these open-ended pieces.”

Sarah wanted to share Playsilks with a broader audience, so she

took some to a local toy store called Hearthsong and asked if the staff was interested in them. “The owner, Barbara Kane, said ‘Oh my gosh, yes! We will buy them. Please make us more!’ Then I thought maybe I could sell them to other stores and Waldorf schools. That’s how we got started.”

Sarah’s Silks exhibited at ASTRA Marketplace & Academy in 2022.

The company has plans to attend Spielwarenmesse in 2024 or 2025.

In the meantime, it will focus on supporting local toy and book stores that have collaborated with them in the past. Efforts include hosting story times and play events to introduce customers to Playsilks. “We get a lot of fulfilment from seeing the stores succeed and grow and share open-ended toys with families,” Fassett observed.

Sarah’s Silks has “wonderful international representation,” said Fassett. It distributes to toy stores, children’s boutiques, museums and school classrooms in 37 countries. “The international market that we do the best in, both with sales to retailers and where we have the most stock in, is Australia,” Fassettt said. “We have 35 shops there.”

Retailers interested in stocking Sarah’s Silks products can sign up at sarahssilks.com/pages/stockists.

Environment and community go hand-in-hand

While Sarah’s Silks’ products are geared for ages 3 to 8, parents of pre-teens say their children still play with Playsilks they had back in their kindergarten days. Sarah chose silk because it is durable, soft and supple – which makes it ideal for individuals (continued on page 44)

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retailer.plus-plus.us · info@plus-plus.us · 888.830.4212 November 2023 — edplay.com 47

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