Kick Down the Door, Fight the Monsters, Grab the Treasure, And Win! by Amy Zwick Retail Liaison, Steve Jackson Games
That’s the core of every great role-playing game. Munchkin has taken this concept, added some tongue-in-cheek humor, and become one of the best-selling board games of the last 20 years.
Created in 2001 by Steve Jackson, this game has gone on to sell nearly 12 million copies of Munchkin – and all its various expansions – since its first printing. Munchkin has made its way worldwide and has been translated into 20 different languages. In the past several years, as the tabletop game hobby has expanded, many hobby gamers have cited Munchkin as one of their “gateway” games. In other words, it’s one of the games that introduced them to the broader world of tabletop gaming. Because of this, Munchkin has earned a space on store shelves next to classics like Monopoly and Sorry. When you decide to carry Munchkin for the first time, the
catalog of titles can be intimidating. There have been at least 40 core themes of Munchkin (not counting deluxe sets) and about the same number of expansions, plus more than 60 miniexpansions! If you’re just adding Munchkin to your store, we recommend starting with Munchkin Deluxe. If you want to add more variety, there are eight expansions just for the core game! After that, you can add individual core games that will appeal to your specific customer base, such as Zombies, Cthulhu, Babies, Tails, and many more. I will be happy to work with you to make the best choices for your store. For more information, please reach out to us at retailers@sjgames.com.
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