InspiredPlay by edplay, April 2022

Page 20

The Ukulele for Everyone! Kala doesn’t make toy ukuleles. It’s a company that makes real ukuleles for the toy market – and that’s important for your business.

High-quality, entry-level musical instruments provide value for your customers. In 2016, at Toy Fair in New York City, we recognized a real need for an actual, playable ukulele in the toy market. Our ukuleles are made with real strings and real tuners, and they are made to stay in tune. When someone has a great first experience, they will continue to learn and, at some point, upgrade or buy another ukulele. To provide even more value, Kala offers learning materials at little or no cost to your customers. They can learn to play right out of the box! With every purchase of a Kala ukulele, they have access to free online lessons and our free app with tuner, with the option to subscribe to learn more than 2,000 popular songs. Kala is the world’s largest ukulele brand, so selling our instruments benefits your store in two ways. 1. Brand recognition – we are an established, well-known brand in the music industry. 2. Instrument quality – selling a quality ukulele means happier customers and fewer returns. The ukulele is a hot seller in toy stores – a trend that is here to stay. Many young people pick it up to emulate popular artists from around the world who have made the ukulele their main instrument. The most effective way to sell ukuleles is to let your customers see it, touch it and hear it. Make sure shoppers can reach them! Get the instruments out from behind the counter and down off the top rack. If you are worried about small children, put the ukuleles on a shelf that tweens, teens, and adults can reach, but also have 20 April 2022 — edplay.com

at least one as a floor model for everyone to touch and play. A kite store in Southern California displays a Kala on a string outside its door. It hangs at waist level so that people walking by can stop and play it. We are happy to work with you on how-to-sell ideas, and we offer a variety of wonderful, creative display options. When you order from us, we will help you brainstorm display solutions and let you choose from our selection of POP displays.

Kala ukuleles are for everyone. They are small, portable, and easy to take anywhere. It is not uncommon to see them being used in preschools and classrooms and with parents and kids together. Children can start learning as young as 3 years old, and teenagers and adults love them, too. They make a great musical, educational and brainpowered gift for anyone on your list!


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