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CGE LAUNCH KITS
How to best prepare for Czech Games Edition New Game Launches
A
t this point in time, 2019 seems like it was a long, long, time ago in a land far, far away. However, that was the time when we engaged in a new experiment, at least it was new to us. When Letter Jam was getting ready to be released, we had #9 promo chips and extra pads from production and we wanted to get as many demo copies of the games out to retailers as we could. Because, only by truly experiencing the game can you grow to love it as much as we do. That is when we decided for the first time to offer a launch kit. We decided to include three copies of the game to sell, a store demo, and promotional #9 chips and pads … but what additional value could we add? We decided it would be a cool idea to offer a great looking, but surprisingly difficult 500-piece puzzle. And the CGE launch kits were born! We were so amazed and grateful by the overwhelmingly positive response to
these kits that we have decided to continue this program for our new titles (excluding expansions). Flash forward a whole year to 2020, and as we worked on our new game releases Under Falling Skies and Lost Ruins of Arnak, we knew we wanted to offer launch kits. But what should be in them? We decided to do a puzzle for Under Falling Skies featuring the amazing box art by Kwanchai Moriya. For Arnak, although we love the box art, for a bigger box game we felt it made more sense to include a demo copy of another of our games. We felt this would better help our retail partners, so when play spaces can reopen, everyone will have more of our catalog available for patrons to try. We decided on one of my personal favorites, Adrenaline by designer Filip Neduk of Sanctum.
So that is the essence of the launch kits – not only do you get three copies of the games to sell in your store (which we have no doubt will be easy to do) but this is the ONLY WAY you can guarantee yourself a demo copy of our new titles upon launch. We encourage (and hope) you will take advantage of these kits when they become available. It will help us track demand for our new products (and forecast our print runs) and provide you the best bang for your buck! You pay for the three copies but receive a demo copy for you to display or put in your demo library. We only ask that you not sell demo copies, or the promotional items that can be used however you wish! We’d love to see how you use the puzzle, if you put it into your demo library, hang it completed somewhere in the store, or have an event and use it as a prize. To wrap things up, we are filming store walkthrough videos to help promote our FLGS partners as it is safe to do so! If you’d like to have your store featured, please reach out to me and we’ll make it happen. Until we can all be together again, be safe, stay healthy and we can’t wait to see (and play games with) you again. by Justin Sweigart, CGE Retail Support Specialist justin@czechgames.com
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Product 2 with clickable link
Through the Ages
Through the Ages is a civilization building game. Each player attempts to build the best civilization through careful resource management, discovering new technologies, electing the right leaders, building wonders and maintaining a strong military.
Sanctum
Sanctum is a competitive strategy game inspired by hack-and-slash RPG video games. Each player controls one of four unique characters as they journey into the heart of the fallen city of Sanctum, building up their skills and arsenals along the way to prepare for the final fight against the Demon Lord.
Product 3 with clickable link
Product 4 with clickable link
Pictomania
Pictomania is a drawing game in which everyone is both drawing and guessing at the same time, giving a chance for those who excel only at one or the other skill to crush the dreams of other players.
Trapwords
You take the role of a group of adventurers crawling through a fantasy dungeon full of traps and curses, with a Boss waiting for you at the end. You have to successfully guess a word that one of your teammates is trying to describe to you.
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TAKE CHARGE OF DEFENDING CITIES OF EARTH FROM AN ALIEN INVASION! Under Falling Skies is a solo game with a multi-mission campaign where all your actions are powered by an innovative dice placement mechanic. Expand your underground base, shoot down enemy ships, research their weaknesses, and complete your mission before your base is destroyed!
AGE: 12 +
PLAYERS: 1+
TIME: 20–40 MIN
MSRP: $29.95
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EXPLORE JUNGLES, FIND ARTIFACTS, AND DISCOVER THE LOST RUINS OF ARNAK! Players lead rival expeditions to a newly discovered island. Through a unique combination of worker placement and deckbuilding, each expedition attempts to uncover the lost island’s secrets.
ari / s a . cge
AGE: 12 +
PLAYERS: 1–4
TIME: 30/ MIN
MSRP: $59.95