2019 Year In Review
CLIENT-FOCUSED FIRST, FOREMOST, FOR GENERATIONS.
As one of Michigan’s first privately held and managed trust-only banks, our independence frees us from conflicts of interest and ensures that our clients’ well-being is at the center of everything we do. Client-aligned and talent-driven, we adhere to the highest standards or fiduciary excellence, while providing personalized service and customized solutions.
2019 Year In Review
Greenleaf Trust is a comprehensive wealth management firm with specialized disciplines in goals-based wealth management, trust administration and retirement plan services.
I strongly believe that our business success is a direct result of a differentiated business culture that begins and ends with our clients. It is again my privilege and honor to introduce
We are very proud of the results of our annual
the Greenleaf Trust 2019 annual report.
client satisfaction survey, as well as our client
Within the body of this report, you will read
retention and neither would occur without the
of the exciting accomplishments of our team.
attention of our team to the wants, needs and
Though difficult to have imagined when we
desires of our valued clients. Our interests are
began our journey in July of 1998, our collective
quite simply the interests of our clients. Each
team now numbers 139 talented individuals
day our team intentionally asks, “What can and
working collaboratively for our amazing clients
must we do to better serve our clients?” This
within our offices in Kalamazoo, Grand Rapids,
collective wisdom is powerful and is directly
Bay Harbor, Traverse City, Birmingham and
responsible for process improvement, human
Delaware. Our 2020 business plan requires the
capital and technology investment that benefits
addition of ten new members suggesting that by
our clients now and for generations to come.
the end of this year we will be approaching 150 “keepers of the culture.”
leadership of each division of Greenleaf Trust.
I selected the term “keepers of the culture”
Their messages are rich with examples of the
purposefully as I strongly believe that our business
focused attention so very necessary to our
success is a direct result of a differentiated business culture that begins and ends with our clients combined with a workplace culture that seeks the right talent and enables their growth and collective wisdom. Our continued success depends upon each member of our team valuing and holding dear the core pillars of our business and workplace culture.
2
I invite you to read the messages from the
clients’ success. Thank you for your business and the trust that you place in us to work on your behalf; we humbly accept the opportunity and are committed to your continued fiduciary and wealth management needs. Best regards,
Chairman’s Letter
CHAIRMAN
William D. Johnston
4
5
We are passionate in our belief that Greenleaf Trust exists to serve our clients. Once again, I begin my section of our annual
This year was no exception, and I am excited to
report with a sense of pride in our amazing
announce that there were two winners—Ali Fahs
team and what they have been able to
and Julie Mentzer. Ali, Vice President and Senior
accomplish on behalf of and for our clients.
Equity Portfolio Manager, joined us three years
As you will read throughout this annual report,
ago and systematically led the extension of our
we continued to add new talent, create positive
investment platform through the development
change in our communities, enhance client
of our intrinsic value strategy using his passion
portfolio performance, improve systems,
for research, teaching, and process improvement.
strengthen fiduciary capabilities, and build upon
Julie, Senior Client Service Representative, has
organizational diversity in 2019. It was truly a
been with Greenleaf Trust for over 17 years and
remarkable year. Our leaders will provide the
everyone will attest that she also holds the title
specifics. I would simply like to acknowledge a
Director of First Impressions for her welcoming
couple shining stars and provide a congratulation.
greetings on the phone and in person. All bad
When I became president at the beginning of 2013, I wanted to create an annual award that would celebrate the best of the best unselfish accomplishments of our teammates during the year. So I created the President’s Award for the Greenleaf Trust teammate that I felt made the biggest impact during the year. That was the only criteria and I was the only vote. My desire has always been that when the announcement was made each year the rest of our teammates would nod and cheer in emphatic agreement.
6
days immediately end after you talk to Julie.
President’s Letter
President
Michael F. Odar, CFA
We could also not be more proud that the Greenleaf Trust Scholarship at the Haworth College of Business envisioned by our founder and Chairman, William D. Johnston, turned 20 years old. When Bill started Greenleaf Trust in 1998 he wanted to build a diverse workforce but was discouraged to find out there was a lack of representation from minority students graduating from Western Michigan University with a degree in finance. So, he changed the situation for the better. Through the scholarship, Greenleaf Trust also provides opportunities for up to three students to complete an internship at our company. We have been lucky enough to be a part of the growth of 23 interns over the last 20 years and have been honored to have several of those interns start their careers with us. Finally, I am extremely thankful for my teammates. They are incredibly talented and we are passionate in our belief that Greenleaf Trust exists to serve our clients.
8
9
Every tangible improvement we have made on behalf of our clients stems from a disciplined review of our practices. The client centric team’s daily mission is to
more closely align the voice of our client with
provide remarkable service through the delivery
our daily impact and better understand how
of holistic wealth management, advanced
our clients feel about Greenleaf Trust’s
financial planning and expert trust administration.
personalized service and customized solutions.
We pursue this aim by focusing first and foremost
The aim is to listen to client comments and
on the needs of our clients. We then leverage
suggestions so that we can enhance the services
the collective wisdom of the team to provide
provided on their behalf. The following is a
highly personalized service and conflict-free,
summary of what we heard our clients say:
customized solutions. The year 2019 was both gratifying and humbling in this regard as the team achieved a client retention rate approaching 100% while intentionally creating a positive
99% find their client centric team members
impact in the areas of client care, fiduciary
to be easily accessible
excellence and purposeful growth.
99% feel their questions and concerns are
CLIENT CARE Every tangible improvement we have made on behalf of our clients stems from a disciplined review of our practices. As we look for opportu-
answered in a prompt and satisfactory manner 97% are satisfied with the frequency of contact 99% feel as though they are treated as a very important client
nities to serve our clients better, we begin by
100% believe we listen to and understand their
listening to those that matter most—our clients.
unique goals and objectives
Simply put: when our clients speak, we listen.
100% believe their accounts are tailored to meet
Our annual client satisfaction survey is designed to gauge Greenleaf Trust’s collective efforts from our clients’ perspective. We not only want to know if we are delivering on our promises, but we also welcome candid feedback on our shortcomings. Analyzing the results helps us
10
2019 CLIENT SATISFACTION SURVEY RESULTS: PERSONAL TRUST & WEALTH MANAGEMENT
their unique financial goals and objectives 99% believe we are successful in meeting their investment needs Satisfaction scores with our account statements, performance reports, newsletters and seminars uniformly exceeded 98%.
Client Centric Team
Chief Client Officer
Daniel J. Rinzema, CFA, CFP®, CTFA
While we are pleased with the generally high
• Automation of a number of manual processes
marks received, we recognize there is always
ranging from complex transaction workflows
room for improvement. So, in order to achieve
to administrative review completion to the
our standing goal of 100% client satisfaction, we
introduction of an enhanced performance
are intently focused on the specific suggestions
oversight program.
and comments provided by our clients. An early 2020 initiative already under way as a result of the recent survey, for example, is the implementation of additional year-in-review seminar venues including our first ever client seminar to be held in Florida.
For clients of Greenleaf Trust, financial security is measured in generations. Founded in Michigan as a private, trust-only bank, we are chartered to remain independent in perpetuity. It is with this time frame in mind that we strengthened
FIDUCIARY EXCELLENCE
our commitment and presence in each of the
During the year, we put a number of internal
communities we serve during the year. We
innovations into practice. Each was identified,
added talent to all of our offices around the state
designed and implemented to ensure our role as
of Michigan, and hosted our fourth and largest
fiduciary was executed at the highest levels and to
“Day of Caring.” Teammates were given the day
allow our team members more time with and for
to form groups and volunteer together at a
our clients. A few of the broad highlights include:
nonprofit of their choosing within their respective
• A redesigned comprehensive relationship review
communities. Over 1,000 hours on this day alone
structure to incorporate all ten financial planning
were spent giving back to food pantries, youth
disciplines while better integrating with our
programs, resource centers and other nonprofit
financial planning software, online client portal
institutions within the communities in which we
and wealth management plan process.
live, work and seek to remain deeply rooted.
• Further specialization within client centric
In addition to growing our sense of community
team member roles and tailored fiduciary
around the state, many client centric team
training by function.
members participated in panel discussions as
• Establishment of a discretionary distribution
industry experts within the financial services
quality control tracking mechanism to ensure
community. We remain focused on a culture of
consistency and accuracy across the division.
fiduciary excellence and professional development.
• I ntroduction of an electronic event management system to improve the client experience when registering for Greenleaf Trust events.
12
PURPOSEFUL GROWTH
We take great pride in recognizing personal growth, growth in role and impact in role within our overarching mission of remarkable client
service. During the year, two team members earned the CERTIFIED FINANCIAL PLANNER™ designation while others graduated from National and Graduate Trust School through the American Bankers Association in pursuit of the Certified Trust Financial Advisor designation. Several teammates were also recognized for their growth and impact throughout the year, receiving the following promotions: Daniel L. Baker – Senior Vice President Theresa A. Burgos – Senior Team Lead Wendy Z. Cox – Senior Vice President Lyndsay J. Deery – Team Lead Brian C. Farrell – Senior Wealth Management Associate Brenda E. Hildon-Kaempf – Senior Team Lead Chelsea A. Holmes – Team Service Coordinator II Catherine L. Magill – Team Service Coordinator II Rachel A. Mortensen – Trust Relationship Associate Jeff T. Pauza – Senior Wealth Management Advisor Steve P. Phillips – Senior Wealth Management Advisor Kristen M. Tidd – Trust Relationship Officer As always, we are committed to earning our clients’ trust anew each and every day. Our team has one and only one priority—providing each client with remarkable service through personalized wealth management and trust administration in alignment with our standards of fiduciary excellence. We remain honored and humbled by our clients’ continued trust and confidence.
13
When reviewing the investment results, our fund lineups have experienced extremely strong investment returns. The Retirement Plan Division of Greenleaf
Beyond great plan governance, a successful
Trust continued to grow in 2019, both in the
retirement plan needs to deliver great
number of employers and employees we
participant outcomes. Strong participant savings
serve. We remain honored and thankful for
rates and high quality investment options are
the opportunity to support the retirement needs
key drivers of participants being financially
of our clients and now have the opportunity to
prepared to retire. Our clients benefit from an
assist more than 22,000 employees in building
open architecture mutual fund platform, which
their financial security.
is generally considered best practice within
Fiduciary excellence is a core theme across all divisions of Greenleaf Trust and the Retirement Plan Division is no exception. To validate our procedures, we initiate an independent annual SSAE 18 audit. This audit tests the internal control procedures for our operational and information technology practices. The results confirmed that our protocols are sound and appropriately followed. Additionally, we implemented several automation enhancements during the year to save clients time for transactional matters and ensure they get requisite information needed. Some of the changes include enhanced usage of our online distribution platform as well as streamlined payroll file collection and census data feeds.
14
the industry. Moreover, when reviewing the investment results, our fund lineups have experienced extremely strong investment returns. The majority of participant assets have experienced top quartile returns, and numerous investment options have even enjoyed top decile returns compared to their peers over multiple periods. Simply put, these top tier-returns have enhanced retirement readiness for our participants.
Retirement Plan Division
Executive Vice President, Director of Retirement Plan Division
Chris A. Middleton, CTFA
16
Great client service largely rests on the shoulders
Another colleague, Rosie Hall, attained the
of great people to deliver those services. To add
Chartered Retirement Plans Specialist
to our divisional capabilities and enhance the
professional designation through the College
client experience we brought on two new
For Financial Planning. She became the first
talented team members during 2019. Jackie
within the division to attain this particular
Sperling joined us as a team lead within the
designation, which further adds to our team’s
recordkeeping group and Jeff Hoekstra joined
credentials and highlights our ability to assist
us as a business development officer in the
in design, installation, maintenance and
Southeast Michigan market. Both Jackie and
administration of retirement plans. Our combined
Jeff have made immediate impacts within the
talents and skill sets position us to help clients
division and we are lucky to have them on
with different types and characteristics of IRAs,
board. Additionally, three team members
small business retirement plans, defined
received promotions based on their development
contribution plans, nonprofit plans, 401(k)
and contributions. Those individuals and their
and 403(b) plans and government plans.
new titles follow:
Additionally, we actively assist in plan design
Carol A. Chandler – Senior Recordkeeping
and implementation, plan administration, and
Specialist
fiduciary issues.
Melissa K. Coffin – Senior Recordkeeping Specialist
SM
We look forward to a great 2020, and to providing the highest level of service to our retirement
Lisa A. Hojancki – Team Lead, Participant
plan clients and our never-ending pursuit to
Services Coordinator
help all participants retire with dignity.
17
2019 unfolded as a year characterized by stronger-thanexpected returns across most asset classes and a firming economic backdrop heading into 2020. What a difference a year makes. Exiting 2018
While the developed international allocation
we recapped a period where almost every
performed well in 2019, three-year performance,
major asset class posted disappointing returns
while not bad, fell short of our expectations.
as investors grew increasingly concerned by the prospect of
review of the segment and as a result,
a global economic slowdown.
implemented new recommendations to align
To the pleasant surprise of
the allocation more closely with our investment
most observers, 2019 unfolded
philosophy. We believe these changes position
as a year characterized by
the allocation to capture improved results for
stronger-than-expected returns across most asset classes and a firming economic backdrop heading into 2020. With global equities up more than 28%
our clients going forward. We also embarked on several process improvement initiatives this year. One example is the implementation of software that enables centralized management of fixed income
and core bonds up nearly 7%, even a balanced
portfolios. This investment benefits our clients
portfolio returned nearly 20% in 2019—
by accelerating implementation of new
approaching three times the historical average.
recommendations, and by consolidating trade
Overall, our portfolio recommendations were
volumes across accounts, which drives scale
effective in capturing the market’s opportunity
and reduces trading costs. With much of the
set with notable bright spots including significant
heavy-lifting complete, we plan to realize these
outperformance from the intrinsic value strategy
benefits more meaningfully in 2020.
(internally managed core domestic equity), and healthy upside in the developed international equity allocation.
18
In the fourth quarter, we conducted a thorough
As a research team, our mission is to create comprehensive investment solutions that help our clients reach their financial goals. Our
During the year, we took steps to address areas
in-house team includes professionals specializing
of the portfolio with room for further optimization.
in portfolio construction, asset allocation, manager
Research
Senior Vice President, Director of Research
Nicholas A. Juhle, CFA
selection, equity research, fixed income research, alternative investments, and trading. Our success depends heavily on the continued growth and development of our team. In 2019, we announced two promotions including Ali Fahs to vice president, senior equity portfolio manager and Jacob Barker to manager selection analyst. In addition, we congratulated two of our interns, Eddie Warr and Victor Perez, who completed the CFA Institute Investment Foundations® Program after passing an extensive exam covering ethics, economics, finance, investments and risk management. Despite an ever-changing landscape, continued investment in the talent and tools comprising our platform and our disciplined approach and long-term orientation serve us well in our efforts. Investment decisions are made in alignment with our documented investment philosophy and always with the intention of serving our client’s best interests. On behalf of the entire division, we remain both honored and humbled by the opportunity to manage our clients’ wealth.
20
21
While no two clients are the same, we provide robust, intelligent solutions and exceptionally high levels of personalized service consistent with each family’s needs, wants and desires. We know that for a family’s wealth to sustain
work in concert with our client families’ trusted
ensuing generations, its capital has to grow and
advisors in order to fully integrate collective
its governance must endure. In 2019, The
knowledge and insights. Our independence as
Family Office at Greenleaf Trust helped the
a privately held and managed trust-only bank
families with whom we work further those
frees us from conflicts of interest and ensures
requirements and many more.
that our shared clients’ well-being is at the center
Owing to the fact that Greenleaf Trust is not a publicly traded firm obligated to maximize short-term shareholder profits, we have the benefit of time and focus to earn the trust of our client families. Continuously thereafter, we strive to retain their trust by providing client-specific
on behalf of our client families with multifamily office consultants, legal and tax advisory firms, valuation firms, single-family office staff and dedicated advisors, philanthropic advisors, and investment advisory consultants.
solutions predicated on long-term success of
We are privileged to work with families at
their articulated goals and objectives.
every level of the wealth continuum, from first
In 2019, we deployed a full suite of solutions on behalf of our client families, including wealth blueprint design services (clarifying, optimization, management), comprehensive reporting, investment advisory services, fiduciary and custodial services (Michigan and Delaware situs-based administration), philanthropic services, and lifestyle enhancement services. The Family Office at Greenleaf Trust is comprised of substantively skilled team members who bring diverse and varied professional backgrounds to
22
of everything we do. In 2019, we collaborated
generation wealth creators, to second generation family investment and fiduciary offices, to multigenerational single-family offices. While no two clients are the same, we provide robust, intelligent solutions and exceptionally high levels of personalized service consistent with each family’s needs, wants and desires. We look forward to the opportunities 2020 will bring our way.
The Family Office at Greenleaf Trust
Managing Director
Thomas A. DeMeester, J.D.
24
25
Driving teamwork and continuous improvement to ensure our clients’ transactions, personal information and account oversight are managed with utmost care and safety. Several divisions of Greenleaf Trust work behind
BUSINESS INFORMATION SERVICES (BIS)
the scenes on behalf of our clients. These teams
DIVISION
take pride in driving teamwork and continuous
Led by Chief Information Officer Oliver Krings,
improvement to ensure our clients’ transactions,
the BIS Division is responsible for keeping
personal information and account oversight are
Greenleaf Trust systems running effectively,
managed with utmost care and safety.
efficiently and safely. We have teams dedicated
OPERATIONS DIVISION Our operations team now consists of 14 talented professionals dedicated to timely and accurate
to systems architecture, data management and project management to further the capabilities of the entire organization.
transaction and asset processing for Greenleaf
The BIS team made significant progress on
Trust clients. In 2019, Peggy Anderson and her
projects and initiatives in 2019. Included were
team continued their focus on process efficiency
streamlining fee processing for retirement
and cross-training to ensure world-class service.
plan sponsors, launching videoconferencing
Projects included automation of deposit and
capabilities, implementing workflow approval
disbursement transactions, efficiencies in asset
technologies, and data warehouse advancement.
reviews to accelerate asset transfers, and system
The team also made significant progress in
integration to better track outside held assets.
writing new policies and procedures related
We are proud to add Jessica Johnson to our
to information security.
tax team. Jessica has many years of tax and
GOVERNANCE, RISK, AND COMPLIANCE
estate settlement experience. She holds a
(GRC) DIVISION
Juris Doctorate degree from Rutgers University
The GRC team facilitates regulatory compliance
and is an enrolled agent with the Internal
through audits and exams, business continuity
Revenue Service.
planning, vendor management, account reviews, and policies and procedures. In 2019, the GRC team managed internal audits and two full state
26
Operations
Chief Operating Officer
Thomas L. Drews, CSOP
examinations. Numerous risk assessments were completed across all areas of the business. We also revised many policies and procedures and completed a rewrite of the business continuity plan. We are excited to have hired Tracy Gauthier as assistant director of compliance. Tracy brings several years of compliance experience in the financial services industry. She will set direction for risk and compliance-related decisions at Greenleaf Trust. In 2019, a number of team members were promoted based on the positive impact and growth they have made at Greenleaf Trust: Peggy Anderson – Senior Vice President, Director of Operations Gabrielle D. Contesti – Project Manager Asa M. Davis – Senior Business Process Analyst Beth Ann LaPointe – Senior Risk Management Specialist Quinn C. McCormick – Trust Operations Analyst Brian L. Schafer – Trust Operations Analyst We could not be prouder of the work completed by these teams on our clients’ behalf. Thank you for providing us with the opportunity to serve you.
28
29
Our growth continues, and so does the need for additional talented team members to ensure the best care for all of you. In last year’s annual report, I was excited to
Steve Davis – Wealth Management Associate
share about how great the year had been and
Mandi K. Doster – Client Service Representative
all the new talent that we had added—and this
Taylor N. Farrell – Marketing Assistant
year is no different. Our growth continues, and so does the need for additional talented team members to ensure the best care for our clients. Our recruiting team of Lisa Luebke and T’Ausia Bronson reviewed resumes, attended recruiting events, networked with many, and scoured the
of Compliance Jeffrey M. Hoekstra – Business Development Officer-Retirement Plan Division-Birmingham Jessica E. Johnson – Senior Tax Officer
internet to find the most talented individuals
Takara J. McPherson – Accountant
to bring on to the Greenleaf Trust team.
Christina J. Mena – Team Service
In 2019 we hired and on-boarded 17 new,
Coordinator-Grand Rapids
highly talented team members; four of which
Marisol Quiroz – Wealth Management Assistant
were hired for Birmingham, Grand Rapids and
Alysha M. Ridderman – Project Manager
Traverse City. Adding 17 team members is
Mercedes M. Sims – Trust Operations Specialist
no small feat; Greenleaf Trust team members involved in on-boarding spent 1,440 hours welcoming new members and connecting them quickly to build relationships, learn our culture and make a noticeable impact. During 2019, the following positions were filled by external candidates: Doug P. Bajor – Senior Wealth Management Advisor-Birmingham T’Ausia Bronson – Human Resources Coordinator Patrick N. Bruining – Trust Operations Specialist Jan S. Crossman – Team Service Coordinator-Traverse City
30
Tracy L. Gauthier – Assistant Director
Jackie M. Sperling – Recordkeeping Analyst-Team Lead Beverly J. Whaley – Team Service Coordinator These positions were filled by internal team members: Autumn L. Fromm – Team Service Coordinator Michal Mikrut – Wealth Management Associate-Birmingham Marisol Quiroz – Graduate Associate-Trust Operations Specialist Eddie Warr – Wealth Management Assistant
Human Resources
Senior Vice President, Director of Human Resources
Karen Baldwin, CSP, SHRM-SCP
Of the positions filled this year, 60% of our new team members were referred by someone they knew, and 15% were filled by a Greenleaf Trust intern or scholar (both present and past); 60% of our positions were filled within 90 days, and a total of 95% were filled within 180 days. In 2019 we enjoyed a 96% team member retention rate, and achieved 87% on our cultural assessment, which measures team members’ satisfaction and engagement/inspiration. We hit a new milestone in 2019 as we now employ five generations at Greenleaf Trust! It has been so exciting to see the transfer of knowledge and Greenleaf Trust history to our young, new, tech-savvy team members, and to share in their learning and creativity. Moving forward, we will continue to evaluate our team’s knowledge and any gaps in our succession plan as we prepare for the next five to ten years. In 2019 we welcomed T’Ausia Bronson to the team. She collaborates closely with Lisa on our recruiting efforts and other divisional projects. We start 2020 with cheers to Kim Dudley on her promotion to senior human resources specialist-team lead. Kim works in all aspects of HR and is responsible for the leadership of our scholarship and internship program with Western Michigan University. I am so proud of our team. It is an honor to work beside these three talented women on behalf of all of our clients each day.
32
Continued education and keeping current with
leaders and coaches; once completed, we will
the changes in our community and industry are
continue to roll this out to the rest of our team.
extremely important to us. Designations and
In 2018/2019 the Executive Council, HR and
certifications continue to remain a focus. We are
many of our other leaders attended Eliminating
honored to recognize the following individuals
Racism & Creating/Celebrating Equity training,
for their dedication this past year:
with more attending in 2020. As we look to find
Corbin M. Donaldson – CERTIFIED FINANCIAL
ways to continue to grow in our journey, we’re
PLANNER™
proud to have been recognized by Corp!
Rosalice C. Hall – Chartered Retirement Plans
Magazine as a 2019 Salute to Diversity Award
Specialist (CRPS®)
Winner for a Diversity Focused Company. We
SM
Julie L. Howes – Certified Securities Operations Professional (CSOP)
continue to find ways to increase our knowledge, create equity and provide opportunities to all.
Jeff T. Pauza – CERTIFIED FINANCIAL
We’re grateful for your partnership and are
PLANNER
excited to continue to grow our team, as well
™
We began 2020 with the on-boarding of two
as yours, in 2020.
new team members: Kristin Bennett – Assistant Director of Wealth Management Perry Wolfe – Executive Director of Development As an organization, we have made a commitment to diversity and inclusion. We developed a Diversity and Inclusion (D&I) Workgroup made up of eight team members that are learning and working together to share our findings to all team members. The D&I team is currently leading a book club on “White Fragility” for our
33
We enjoyed strong growth in both numbers of new client relationships and assets under advisement in each of the markets we serve. Every new year, the marketing and new business
Greenleaf Trust held more than 35 formal
teams look back on the previous 12 months with
marketing events, and entertained/educated
a mix of wonderment and joy. We are joined by
more than 1,700 clients and colleagues. We
the entire Greenleaf Trust team as we collectively
supported over 50 civic and cultural organizations
drive our company’s forward momentum.
through sponsorships and contributions.
We enjoyed strong growth in both numbers
A refreshed greenleaftrust.com was launched in
of new client relationships and assets under
the fall, accompanied by the creation and media
advisement in each of the markets we serve.
placement of a new brand campaign.
Once again, growth was driven by referrals from clients and the professional advisor community. By the numbers, 2019 was notable. In terms of social media, our Facebook, Instagram and LinkedIn followers increased by 417%. Our 37,000 engagements mark an increase of 223% from 2018.
Last but not least, we fared well when measuring our practices and policies against independently successful companies. Among the many awards we received are: • 2019 Top 101 Best and Brightest Companies to Work For in the Nation® • West Michigan’s 2019 Best and Brightest Companies to Work For®
Our ongoing efforts in public relations continued to pay off. Greenleaf Trust appeared in 16 top-tier publications, 69 local publications, and nine trade publications. Highlights included opportunities in U.S. News & World Report, Grand Rapids Business Journal, Crain’s Detroit, and Michigan Radio.
• Crain’s Detroit 2019 Cool Places to Work • 2019 winner of Corp! magazine’s Salute to Diversity Award: Diversity Focused Companies • Metro Detroit’s 2019 Best and Brightest Companies to Work For® • Metro Detroit’s 2019 Best and Brightest Companies to Work For® Elite Award for Employee Achievement and Recognition
34
Marketing & New Business Development
Senior Vice President, Director of Business Development & Trust Relationship Officer
Daniel L. Baker
Senior Vice President, Director of Marketing
Sarah A. Johansson
• Michigan’s 2019 Best and Brightest in Wellness Award • Great Place to Work-Certified™ Companies 2019 and Fortune magazine’s 2019 list for The 60 Best Workplaces in Finance and Insurance • Best and Brightest® Brilliance Award • 269 Magazine Wonderful Workplaces 2019 In the months ahead, we hope to showcase a few of the many, meaningful experiences our clients have shared with us. Whether that ultimately takes shape in print or digital media, we will strive as always to elevate our teammates and gratefully embrace our clients. We sincerely appreciate you all.
36
37
BOARD OF DIRECTORS
William D. Johnston Chairman
Ronda E. Stryker Vice Chairman
Ronald N. Kilgore Secretary
Ronald A. Elenbaas Barbara L. James Dr. Kay M. Palan Sydney E. Parfet David M. Thoms
38
211 south rose street kalamazoo, mi 49007 3 4 9 7 7 wo o dwa r d av e n u e, s u i t e 2 0 0 b i r m i n g h a m , m i 4 8 0 0 9 1 2 5 pa r k s t r e e t, s u i t e 4 9 5 t r av e r s e c i t y, m i 4 9 6 8 4 4 0 0 0 m a i n s t r e e t, s u i t e 1 5 0 b ay h a r b o r , m i 4 9 7 7 0 2 5 o t tawa av e n u e s w, s u i t e 1 1 0 g r a n d r a p i d s , m i 4 9 5 0 3
g r e e nl e a ftrust. c o m