Marketing

At Fairway, we provide you with access to marketing resources that are second to none. Our team of marketing professionals is committed to your success and will work with you to develop and implement winning marketing strategies.

Full-Service Creative

You are going to love working with our in-house creative team. If you can dream it, they can create it. Custom collateral that complements your marketing strategies is always just an email away. You can also access our extensive library of existing marketing collateral and customize it as your own in a flash.

Plus, our marketing team works directly with the legal department to ensure all collateral is compliant and within brand standards.

• Brochures • Business cards • Emails • Postcards • Presentations • Flyers • Videos • And more!

Free Microsite

All Fairway loan officers and branches receive a free website maintained by Fairway and optimized for search to help you drive new business.

Social Media

We help you to get set up and trained on social media so you can maximize the effectiveness of your efforts while remaining in compliance.

Marketing Support for Your Centers of Influence

Grow your relationships with financial advisors, real estate professionals, and homebuilders by leveraging our playbook of proven strategies.

Nurture Track Emails

Our turnkey, automated email series, which drive to our reverse mortgage explainer videos, make it easy for you to stay top of mind with your B2B and B2C contacts.

NAIFA partnership

As part of our commitment to your success, we have an educational partnership in place with National Association of Insurance and Financial Advisors (NAIFA) to provide thought leadership to the NAIFA membership. We have secured special discounted pricing for our each of our employees to become a member. It is an exciting opportunity for you to foster new relationships with these key influencers and their older-adult clients.