Travel and tourism

Travel and tourism industry

ARE YOU TAKING PEOPLE PLACES? WE’LL PUSH THEM IN THE RIGHT DIRECTION PROMOTE YOUR DESTINATION

Fall Line readers are known for seeking out new resorts and mountains. 78% of Fall Line readers take two or more trips each season and as well as returning to tried-and-trusted favourites, they love to explore. A recent industry survey (see right) showed that magazines are a highly trusted source of inspiration for ski holidays. Our own annual surveys have consistently found that Fall Line readers are inspired to visit new destinations by what they read and see in our pages. We can offer imaginative campaigns across both print and digital platforms to promote your destination, accommodation and/or form of transport to our readers. As well as traditional branded ads we can target skiers through our carefully thought-out destination-focused features – such as Spotlight On, Ski Journal and Sluff. If you have a particular athlete or personality with links to your brand then more opportunities exist with interview features such as 15 minutes with or My Mountain. These will showcase your destination in a very positive style. Competitions are always very popular and particularly those with holiday prizes. If you can provide accommodation, transport or an all expenses paid holiday then this would receive plenty of attention while building awareness of your resort or your brand (see page 8 for competition details).

LISTEX.CO.UK SURVEY RESULTS, SEPTEMBER 2019

Overall, 33% of respondents noted

magazines as a source of ideas and

inspiration for ski holidays. This compared to 21% for email, 20% for newspapers, 16% for Facebook, 15% for Ski Shows and 14% for Instagram Overall, 49% of respondents noted

magazines as being an important source

of advice and ideas for ski holidays. This compared to 37% for email, 27% for newspapers, 24% for Facebook, 32% for Ski Shows and 21% for Instagram Overall, 35% of respondents noted

magazines as being a highly trusted source of information and advice about ski

holidays. This compared to 20% for email, 25% for newspapers, 10% for Facebook, 36% for Ski Shows and 10% for Instagram and 5% for Twitter

DESTINATION AND INTERVIEW FEATURES

We can offer imaginative campaigns

across both print and digital

platforms to promote your destination to our readers.

According to your level of spend, we can guarantee a spot in one of our regular editorial features, tailored for you by our expert editorial team.

Coverage and angle will depend on your focus, be it off-piste, touring, family, snow record and so on, and how this fits into our regular editorial running order and issue themes (see page 9).