Travel and tourism industry ARE YOU TAKING PEOPLE PLACES? WE’LL PUSH THEM IN THE RIGHT DIRECTION PROMOTE YOUR DESTINATION Fall Line readers are known for seeking out new resorts and mountains. 78% of Fall Line readers take two or more trips each season and as well as returning to tried-and-trusted favourites, they love to explore. A recent industry survey (see right) showed that magazines are a highly trusted source of inspiration for ski holidays. Our own annual surveys have consistently found that Fall Line readers are inspired to visit new destinations by what they read and see in our pages. We can offer imaginative campaigns across both print and digital platforms to promote your destination, accommodation and/or form of transport to our readers. As well as traditional branded ads we can target skiers through our carefully thought-out destination-focused features – such as Spotlight On, Ski Journal and Sluff. If you have a particular athlete or personality with links to your brand then more opportunities exist with interview features such as 15 minutes with or My Mountain. These will showcase your destination in a very positive style. Competitions are always very popular and particularly those with holiday prizes. If you can provide accommodation, transport or an all expenses paid holiday then this would receive plenty of attention while building awareness of your resort or your brand (see page 8 for competition details).
LISTEX.CO.UK SURVEY RESULTS, SEPTEMBER 2019 Overall, 33% of respondents noted magazines as a source of ideas and inspiration for ski holidays. This compared to 21% for email, 20% for newspapers, 16% for Facebook, 15% for Ski Shows and 14% for Instagram Overall, 49% of respondents noted magazines as being an important source of advice and ideas for ski holidays. This compared to 37% for email, 27% for newspapers, 24% for Facebook, 32% for Ski Shows and 21% for Instagram Overall, 35% of respondents noted magazines as being a highly trusted source of information and advice about ski holidays. This compared to 20% for email, 25% for newspapers, 10% for Facebook, 36% for Ski Shows and 10% for Instagram and 5% for Twitter
DESTINATION AND INTERVIEW FEATURES We can offer imaginative campaigns across both print and digital platforms to promote your destination to our readers. According to your level of spend, we can guarantee a spot in one of our regular editorial features, tailored for you by our expert editorial team. Coverage and angle will depend on your focus, be it off-piste, touring, family, snow record and so on, and how this fits into our regular editorial running order and issue themes (see page 9). DESTINATION FEATURES 1. Spotlight On... Length: ½ page Type of article: profile of a familyfriendly resort. Requirements: answers to specific questions about your resort, attributable to a specified local (e.g. an instructor, hotelier or long-time British expat) + rights-free high-res image of recognisable resort general view. 2. Ski Journal Length: minimum 4 pages Type of article: diary-style, first-person account of a visit to a resort; can focus on piste or off-piste action. If applicable
can also incorporate apres-ski and other local activities. Requirements: fully hosted individual press trip (minimum 3 days’ skiing). Guide and/or instructor needed for at least two days if the focus is off-piste. Plus rights-free images of resort and slopes. 3. Backcountry Length: minimum 3 pages Type of article: first-person account of a backcountry adventure, which usually includes some skinning and can include mountain hut stays. Requirements: fully hosted individual press trip (at least 3 days’ skiing) with a mountain guide + relevant professionally taken rights-free high-res photos. 4. Sluff Length: minimum 2 pages Type of article: has your resort recently put in an amazing new snowpark, or opened a section of backcountry or a freeride area that’s worth reporting on? We can tell your story. Requirements: fully hosted individual press trip (at least 2 days’ skiing) + relevant professionally taken rights-free high-res photos.
Page 14 Fall Line Skiing – Media Pack 2021/2022
INTERVIEW FEATURES 1. My Mountain Length: 2 pages Type of article: interview with a professional ski or snowboard athlete or an acclaimed instructor or personality from your resort about their ‘home’ hill. Requirements: high-res rights-free images of the athlete and of the resort (needed in advance) + contact details for interviewee (must speak English). 2. A Day in the Life of... Length: 2 pages Type of article: profile of somebody who does an interesting job in your resort (recent subjects have included a mountain guide and snowpark-shaper). Requirements: contact details for interviewee + professionally taken, rights-free high-res portrait and action photos at work and in ‘winter mode’. 3. 15 Minutes with... Length: 3 pages Type of article: interview with athlete or well-known personality from your resort. Requirements: contact details for interviewee + rights-free, high-res professionally taken portrait and action photos in ski or competition or work mode.
