Welove2ski Media Pack 2024/25

MEDIA PACK 2024/25

Founded in 2007, Welove2ski is a team of publishing, journalism and marketing professionals based in the UK and the Alps with a passion for helping skiers, snowboarders and families to get the most out of their next ski holiday.

In 2023, Welove2ski became part of the Fall Line stable. As a widely read and respected magazine and info source for committed skiers for over 30 years, Fall Line is bringing its wealth of gear, travel and technique expertise to the Welove2ski platform in this exciting partnership.

Welove2ski.com is read by over 800,000 readers a year around the world, with a viewing audience of up to 200,000 a month at the height of the ski season, and with the new Fall

Line partnership its reach will go even further. At the height of the ski season, our on-page read rates reach up to 10 minutes per article.

Whether you are a ski resort, tourist board, travel company, kit manufacturer or retailer we can help build your brand, and increase your website traffic, leads and sales by connecting you with our unique audience of wintersports enthusiasts around the globe.

We can tailor-make imaginative campaigns to promote your brand and services offering you Traditional Display Advertising (see page 6), Sponsored Features (see page 6) and Resort Sponsorship (see page 7).

WELOVE2SKI? WHY CHOOSE

“THE LONELY PLANET OF SKI WEBSITES - WRITTEN BY REAL, PASSIONATE SKIERS”

Welove2ski is the antithesis of anonymous online content creation. Our readers know that when they come to Welove2ski they will find personal, engaging content written by real, passionate skiers having real, relatable experiences. This is what keeps them coming back.

THE TRAVEL AND TOURISM INDUSTRY

Promote your destination, holiday company, accommodation or form of transport to an audience of thousands of skiers looking for holidays to the mountains.

Welove2ski is recognised as the ultimate source of information and inspiration for ski resorts and holidays - our readers actively seek out our Ski Resort Reports and in-depth travel features for information on where to ski, stay, learn, eat, visit and party - and how to get there.

Over 100 resorts are currently featured on the site with a whole guidebook of useful information about each one, updated regularly - and our readers come back to them time and time again.

BRANDS AND MANUFACTURERS

Keen to have your kit or brand featured? There are plenty of opportunities for coverage on Welove2ski, including tried and tested reviews, expert 'tips' pieces, and ‘on the mountain’ live social media video reviews by our team of industry experts, and more.

Our stats show that Welove2ski readers are hungry for gear knowledge – what to buy, how to buy it, and where to buy it. You can be the one to feed them the information they seek ahead of purchasing new kit.

RETAIL OUTLETS

Whether you are a large chain of stores, small independent shop or you run a retail website, we can help promote your shop to our avid audience of skiers and snowboarders.

Welove2ski readers come to the website actively looking for gear to purchase or rent – get involved and you will be the place they go to.

Promote your store as the one-stop place where our readers can source information and get their hands on kit , whether it's skis, ski boots, clothing, accessories, or all of the above.

ADVERTISING OPPORTUNITIES

DISPLAY ADVERTISING

You can choose between leaderboards, side-bar MPUs and mid-page banners across the site or pick and choose relevant pages to your business or target higher ranking pages.

SITE SPONSORSHIP

Need more exposure? No problem!

We’ll place a display ad for your business throughout Welove2ski for a whole calendar month.

It will feature in an optimised position in the sidebar of our website that routinely delivers the largest number of impressions and clicks of any display ad on the site. You benefit from the continuity of appearing on page after page of a potential customer’s journey through Welove2skithey won’t be able to avoid noticing you.

NATIVE ADS (SPONSORED FEATURES)

Whether it's a piece about why Austria is a great-value place to ski; how to get kids kitted up for winter; tips for driving to the Alps; why Morzine might be the ultimate resort for families; the musthave all-mountain jackets for this winter; the best ski safaris in North America; or the top 10 piste skis for women… We pride ourselves on delivering informative, engaging and original content.

Sign up to a Sponsored Feature and you (or someone within your organisation) will be the named author of one of these highquality, much-read articles - with linked brand mentions - and with full credit given to you and your brand.

With a typical article consisting of up to 1,000 words and including several professional images, it’s a strategic, natural way of generating editorial coverage, brand recognition and authority.

Our Sponsored Features remain some of the most popular articles on Welove2ski.

ADVERTISING OPPORTUNITIES

RESORT SPONSORSHIP

Our comprehensive Ski Resort Reports are incredibly popular, read by hundreds of thousands of skiers looking for expert information about a particular destination.

Sponsor one of these indepth reports and you will be fully credited as the author of the feature. By publicly aligning yourself with highly authoritative information and advice on a specific ski holiday destination, you will be positioned as a leading expert on the area compared to your competitors. Who would you rather travel with?

NEWSLETTERS

Newsletters reach our subscriber list of over 9,000 readers.

Open rates of 25% - 30% (some way above the industry average of 21.2%) mean that your message reaches thousands of Welove2ski’s true fans.

We’ll work with you to craft a focused sales message that’s simply too good to miss out on.

Display ads, stories, competitions and gear reviews can all be featured in newsletters, and you also have the opportunity for total sponsorship of a newsletter.

SOCIAL MEDIA

Our 27,000 social media followers are highly engaged.

CUSTOMISED MEDIA PACKAGES

Use our engaging website, newsletter and social channels to mix and match – we’ll create a package to suit your budget and marketing aims.

Packages can include: page sponsorships, run of site banners, newsletter stories or branded ads, social media campaigns and sharing, videos, competitions, giveaways and promos. And more!

ADVERTISING RATES AD DIMENSIONS

DISPLAY ADS Price

LEADERBOARD AD From £1,000 per season

SIDE-BAR MPU From £1,000 per season

MID-PAGE BANNER From £700 per season

SITE SPONSORSHIP

Opportunities are available per month for low, mid and high season, with impressions reaching up to 200,000. Pricing on enquiry.

RESORT SPONSORSHIP Price

PER RESORT, PER YEAR From £1,300

NATIVE AD (sponsored feature) Price PER FEATURE From £1,250

NEWSLETTERS Price

LEADERBOARD AD

£500 for 4 newsletters

MID-SECTION BANNER £300 for 4 newsletters

** Maximum file size 100kb, please supply as Jpeg or static Gif.

AT A GLANCE THE NUMBERS

WELOVE2SKI.COM

• Welove2ski.com is read by over 800,000 readers a year around the world, with a viewing audience of up to 200,000 a month at the height of the ski season.

• On-page read rates reach up to 10 minutes per article.

BY NEWSLETTER

• Newsletters reach our subscriber list of over 8,000 readers.

• Open rates of 25% - 30% (some way above the industry average of 21.2%).

VIA SOCIAL MEDIA

• Our 27,000 social media followers are highly engaged.

KEY CONTACTS

RICH EVANS // SALES MANAGER

sales@welove2ski.com

Rich’s parents met in Austria in 1966 and he made his own first turns on a family trip to Wangs, a tiny Swiss resort that even Welove2ski.com hasn’t yet visited. The bug firmly caught on those family trips, Rich has spent seasons between ‘real jobs’ working as a ski instructor, chalet host and ski host. He now lives in Sussex and plans as much skiing as he can. Rich loves a road trip and really, really wants to ski in Japan. Mainly because powder days are his favourites – whether under blue skies or in a blizzard!

Richisthealsothesalesmanager forFallLineSkiingmagazine.

NICOLA ISEARD // EDITOR

nicola@welove2ski.com

Nicola first took to the snow aged four. An all-in-one from C&A and lessons from her (also novice) parents set her on a path that would dominate her life, seeing her race internationally as a teenager, teach in Switzerland, ski in destinations from Russia to Revelstoke and ultimately move to the Portes du Soleil, where she lives with her equally ski-mad husband and their two sons. Unofficial motto: “The steeper, the better”. Signature move: spread eagle.

Nicolaisalsotheeditorandpublisher ofFallLineSkiingmagazineandeditor ofSki+boardmagazine.

KATIE BAMBER // EDITOR

katie@welove2ski.com

Long coach journeys to the Alps on school trips and forever finding herself lost from the group make up Katie’s first memories of skiing. But ski fever was caught, with many more winters spent driving around the mountains. Between seasons teaching (in Bariloche and Zell am See) and full-time ski writing a decade later, Katie spent a few years off-topic as a journalist in Istanbul, thankfully with snowy mountains near enough by. More recent winters in Sun Valley and Hakuba have resulted in a new found joy of travelling upwards on skis. A knack for getting lost remains.

Katieisalsotheonlineeditorfor Fall-Line.co.uk

AL MORGAN // GEAR EDITOR

al@welove2ski.com

Al grew up in the expansive countryside of Northumberland, which engendered a deep passion for the outdoors. He learnt to ski in Norway, on school trips, then got into climbing and mountaineering across the north of Britain and the Alps. His love for mountains, their rocky visage and of skiing drives him to go touring into wild spaces. He'll take every opportunity he can to slip on a powerful boot and carve his way down groomed terrain (yup, the boy loves skiing). He's worked in ski retail, ran service centres in the Alps and London, and has been testing ski equipment to help consumers for 20 years. His goal; to help skiers have an even better time in the mountains.

AlisalsothegeareditorforFallLine Skiingmagazine.