Fall Line Adventure Media Pack 2024

LIFE’S BETTER IN THE MOUNTAINS

MEDIA PACK 2024

WRITTEN BY THE PASSIONATE READ BY THE DEDICATED

Life’sinBetter the

Mountains FOR MUS YOU T-HA R SU VE G MME EAR R EX PLO ITS

LIFE’S BETTER IN THE MOUNTAINS

When the snow line retreats and the days get longer, the fun doesn’t stop. Skiers simply transition into summer mode. Skis and boots are safely stored away and hiking boots, running packs, bikes and climbing gear are all dusted down ready for a long summer of exploring up high.

PEAK SEASON Summer fun in the mountains

WIN

WITH THE NORTH FACE AND VANGO SUMMER’S OTHER RESORTS

Lesser-known spots for biking, hiking, climbing and lake fun, from Scotland’s Nevis Range to Italy’s Stelvio Pass

MOUNTAIN RUNNING FOR BEGINNERS

How to make the leap into new terrain – you won’t look back

SCHNITZELS & WATERFALLS

A hiking adventure in Austria’s largest national park – cue big miles and even bigger views

● TIPS TO GET YOUR KIDS INTO CLIMBING ● SAM SMOOTHY’S ULTIMATE NZ SKI MISSION ● HOW TO BIKE THE NORTH COAST 500 ● 85 MONTHS’ CONSECUTIVE SKIING IN ALASKA ● GUIDE TO CORTINA D’AMPEZZO ● OFF-SEASON THRILLS IN THE 3 VALLÉES ● CAPPADOCIA: THE BEST-VALUE ADVENTURING ON EARTH?

ISSUE 188 MAY 2023 £5.50 WWW.FALL-LINE.CO.UK 88>

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9 772048 122037 9 772048 122037

Fall Line Adventure | Media Pack 2024

Fall Line Adventure Magazine provides skiers and mountain lovers with a comprehensive, entertaining and inspirational one-stop information resource for all things ‘Summer in the Mountains’.

Whether they’re planning a bikepacking journey over iconic Alpine cols, looking to keep those ski legs in shape with a mountain running mission or an ‘endless winter’ trip to the southern hemisphere, keen to climb an alpine classic like Mont Blanc or the Matterhorn, or yearning to take the family camping by a beautiful alpine lake, Fall Line Adventure has all the summer mountain inspiration they seek.

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LIFE’S BETTER IN THE MOUNTAINS

Why choose us?

Now in its third season, Fall Line's Summer Edition continues to be very well received. Our knowledge of active outdoors people, the places they go and the gear they use is deep. We’re used to giving them great stories and useful information in a very engaging manner. Fall Line has been doing this for over 30 years and our subscribers – those super-loyal, recurring readers we all crave more of – were very positive about getting the Fall Line take on summer. They see it as a continuation of the information and inspiration we deliver for their winter season.

The Summer Edition is made by the same team who continue to deliver their knowledge of, and love for, the mountains and outdoor activities with the same attitude and approach that our Fall Line Adventure | Media Pack 2024

readers connect so readily to.

For this coming season we have commissioned our exceptional team to explore Austria, France, Scandinavia and further afield. We work with alpine guides for their inside line on summer adventures and for those who want to push it a bit (lot!) further we talk to pros like Mark Beaumont and Courtney Dauwalter.

Activities include hiking, wild swimming, trail running, mountain biking, SUP, climbing, camping, and more.

As always, we know our readers get stuck in. They turn their research into action and engage with what they’ve read. They research across lots of different media, but as magazine readers they like – and here’s a word that’s too frequently abused – crafted stories. Words that are the

result of activity, research and skill. They are coupled with images captured by professional photographers who love their subject. The editorial team polish these packages to the exquisite form you see in our magazine, unashamedly holding high production values at its core.

Settling into stories with quality information is where it starts for them. It leads to deep engagement and strong commitment. If these folk sound like your kind of customers, let's get in touch.

Here’s to a strong summer.

Nicola Iseard Fall Line publisher and editor

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Our clients We work with the biggest brands in the outdoors industry...

Fall Line Adventure | Media Pack 2024

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Print opportunities Our kind of content

SLUFF RESORTS IN THE SPOTLIGHT Caption

(ALTERNATIVE) RESORTS FOR

ZILLER VALLEY, AUSTRIA

SUMMER ADVENTURE

Inspirational reads

SAINT-MARTIN-DE-BELLEVILLE, FRANCE

Why go? The second-highest paved pass in the Alps (at 2,757m, just seven metres lower than Val d’Isère’s Col de l’Iseran) is beloved by serious snowsports fans and cyclists alike. Once the pass reopens in late May each year so does the only summer-only ski area in the Alps. Road cyclists also flock to the intimidating road, with its 75 hairpin turns, which is an iconic stage of the annual Giro d’Italia race. While most remaining summer ski areas are now only open for a month or two in later spring, Stelvio still aims to stay open from mid-spring to late autumn, making it popular with race teams for a reliable training base. Trail running is another popular activity in the area.

Don’t miss: 2023 marks 70 years since the Giro d’Italia first crossed the pass. While you need to be a world-class cyclist to compete in that, there is a day in late summer (this year 2 September) when the Stelvio Bike Day sees the pass again closed to motor vehicles and about 12,000 cyclists tackle it. stelvio.net

Why go? Popular in winter as arguably the most authentic ski-in/out village in the 3 Vallées, in summer Saint-Martin is promoted jointly with Les Menuires and Val Thorens, as the Vallée des Belleville. Gondola and chairlifts along with hiking and biking trails connect all three for the best of all worlds.

Families are a big target audience with trampolining, summer sledging, zip lines, three leisure centres and locally made ice cream all here and more. The snow may have melted from the 600km of piste in the world’s biggest ski region, but the stat is echoed by adding the Belleville Valley’s 321km of biking together with the 300km of hiking trails. The Passeport Ascensionnel interactive pass unlocks it all with discounts on many activities.

Don’t miss: Summer 2023 will have extra appeal as the region celebrates 60 years of the local Vanoise National Park. The activities carry on day and night with the option to enjoy some star gazing as a family with a local guide to make the most of the dark skies here. st-martin-belleville.com

RATINGS:

RATINGS:

Lesser-known spots for biking, hiking, climbing, surfing and lake fun WORDS PATRICK THORNE

On resorts and destinations, both well-known and offbeat.

STELVIO PASS, ITALY

Outstanding photography

Fall Line is famous for it!

Summer skiing: 8/10 Trail running: 8/10 Hiking: 8/10

Mountain biking: 6/10 Road biking: 9/10 Mountaineering: 6/10

Summer skiing: 0/10 Trail running: 9/10 Hiking: 9/10 Mountain biking: 9/10 Road biking: 6/10

Rock climbing: 6/10 Watersports: 2/10 Family fun: 5/10

Mountaineering: 8/10 Rock climbing: 7/10 Watersports: 5/10 Family fun: 9/10

Turn to page 46 to read more about the epic 3 Vallées in summer

RATINGS: Summer skiing: 10/10 Trail running: 8/10 Hiking: 10/10 Mountain biking: 9/10 Road biking: 8/10

SION, SWITZERLAND

Why go? With the tagline ‘the sunniest town in Switzerland’, the capital of Valais is a great base for exploring the wider region during the summer months. This very small city (population 30,000) has a 7,000-year history to explore, with a fabulous old town to meander around. It’s also home to Switzerland’s biggest bus station to ease your day trips out to nearby resorts like Crans-Montana and Verbier, with as much lift-accessed mountain biking and hiking as they have skiing in winter. Zermatt is about 75 minutes away if you want to summer ski. Local attractions include golf and equestrian activities, and there are lots of walking and cycling routes on your doorstep too, including one that leads you around the local vineyards.

Don’t miss: If you’ve ever fancied surfing in land-locked Switzerland, now you can at Alaïa Bay (alaiabay.ch), the first wave pool of its kind in continental Europe with the tagline, ‘Surf the best waves in the Alps’. Gear rental, surf school and waves three to six feet high are all here. myswitzerland.com RATINGS:

Just 74 hairpin turns left to go…

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PHOTO DOM DAHER

PHOTO IDM SÜDTIROL-ALTO ADIGE/MATT CHERUBINO

Big-name interviews

Mountaineering: 7/10 Rock climbing: 6/10 Watersports: 7/10 Family fun: 8/10

The ski season pushes on year-round on the Hintertux Glacier

The best reviews

Objective, entertaining and wide-ranging tried-and-tested gear reviews created by our team of experienced and highly knowledgeable athletes and testers.

Why go? Just as the Ziller Valley, home to Mayrhofen and a dozen other great ski areas, is a white wonderland in winter, so it’s a green paradise for walkers and riders – of the bike variety – in summer. The Zillertal Activcard is available in three-day increments, giving summer lift access, free entry to the region’s six swimming pools, and free travel on most of the region’s public transport among other benefits. So, if you set off on one of the 1,400km of hiking trails in the valley and decide you’d rather ride the bus back to your accommodation, you can just hop on a bus.

There are hiking (as well as biking) routes for all abilities from short family strolls to multi-day high-altitude adventures.

Don’t miss: When Zermatt was forced to close its glacier slopes for nearly two months last summer as the sun melted the snow cover, the Hintertux Glacier became the last area still open for skiing and snowboarding year-round. It’s one of the larger summer areas too, with at least 12km, and often 20km, of slopes to enjoy. tyrol.com

Surfing? In Switzerland?

Yes, it’s a thing

Summer skiing: 5/10 Trail running: 7/10 Hiking: 9/10 Mountain biking: 9/10 Road biking: 6/10

Mountaineering: 6/10 Rock climbing: 5/10 Watersports: 9/10 Family fun: 7/10 www.fall-line.co.uk www.fall-line.co.uk 21 21

Recent interviewees include Mark Beaumont and Courtney Dauwalter.

Exploratory advice

From British IFMGA mountain guide Martin Chester.

A family guide to...

Group advice; destinations to dilemmas.

Insider pieces

Such as My Mountain, Behind The Brand and Rig For The Gig that delve deeper into some of the most interesting sectors of the outdoors industry.

Fall Line Adventure | Media Pack 2024

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MOUNTAIN JOURNAL

Print opportunities

FRENCH ALPS

Katie Bamber goes in search of some off-season thrills in Courchevel in the 3 Vallées FRIDAY

Paid-for exposure

6:30 I’m feeling smug, with no time wasted (or to spare), arriving at St Pancras 35 minutes before my train departs, waking up just half an hour before with the five-mile commute by city-sharing e-bike costing me a fiver and very little energy. Unencumbered by ski boots or bulky baggage, it’s the obvious mode of transport for stage-one of this

Ditching the crowds and the peak-time prices looks a rather fine summer plan

journey. That is, until the third member of our group arrives carrying his Brompton, having cycled 92 miles through the night from Peterborough. Talk about self-sufficient…

9:20 Location: Paris Gare du Nord. We’re en route to the French Alps by way of Eurostar and TGV, to Courchevel in the 3 Vallées. The group splits for leg three of the journey: a dash across the city to Gare de Lyon, for no real reason but competitiveness. One takes the RER, I walk the 5km, stopping for an espresso en route and feeling very free and unhindered by usual travel constraints, while the Brompton bikes it.

Our editorial team have years of experience creating engaging and tailor-made advertorials about summer alpine destinations across the globe. Simply send us a brief about what you would like to promote and our award-winning writers will do the rest. Or, you can provide the text yourself. You decide.

PHOTO JEREMY BERNARD

Advertorials

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Product promotion

Promote your product to customers via our competitions and giveaways, with exposure on the cover giving maximum impact.

Page sponsorships

Our editorial team can help shape your choice with creative ideas for pages that fit your brand or client, involving athletes, equipment experts and destination insiders.

Bespoke projects

We pride ourselves on being a focal point of contact in the outdoors industry and greatly enjoy creating and delivering projects designed to educate, entertain and inspire.

Fall Line Adventure | Media Pack 2024

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Do you want to feature in one of our much-loved regular sections?

Here are some example sections that are up for grabs...

Paid-for exposure MY MOUNTAIN

SILVIA MOSER

CORTINA D’AMPEZZO, ITALY

PEAKS AND

PANORAMAS

The Italian ex-ski racer and runner-up Freeride World Champion is used to living life in the fast lane. In summer she hits the brakes, climbing, highlining and growing her own veg

How long have you lived in Cortina d’Ampezzo?

All my life. I spent a few winter seasons in France years ago to work as a ski instructor, but my home base will always be Cortina.

Why base yourself here?

Because there is no place like this for me. I have travelled a lot and Cortina remains the best place to live for my passion for the mountains. It might not be the resort known for the most amount of snowfall, but my eyes and body never get tired of this place.

Tell us about your first experience of summer here...

When I was a kid, I would spend my summers in Venezuela, as my mom grew up there, and then I’d return to Cortina each winter to train for ski alpine competitions (which, in theory, you never stop training for). Then, when I started climbing, I would spend my summers here in Cortina, climbing around with my friends or highlining (a slackline discipline that is practiced at great heights), and often, a combination of both!

How would your ideal summer’s day be spent?

I love multi-activity days. So the perfect day in summer would be a combination of my two favourite activities, which are climbing and highlining, with a bike approach or a swim in the lake if I’m lucky. Just thinking about it makes me excited for summertime! My perfect summer day wouldn’t be complete without good company too, because the activities I like require a rope partner at least to take part.

What is your favourite climbing route and why?

This is something I haven’t thought about before, but if I had to choose I’d pick the Spigolo Jori in the Pomagagnon mountains surrounding Cortina. It’s the first multi-pitch route I did when I started climbing and it’s one that I love

IN SEARCH OF ADVENTURE

Silvia likes to mix it up over summer: climbing, highlining – and tending her veggie patch!

Will Robson dons his hiking kit for a whistle-stop three-day trip exploring a new 17-stage, 275km route in Austria’s largest national park. Cue waterfalls, lofty peaks and schnitzel aplenty…

BEHIND THE BRAND…

S

tanding near the bottom of the Krimml Falls, in the Hohe Tauern National Park in Austria’s Salzburgerland, I’m being gently drenched by the hanging cloud of mineral-infused water vapour. It’s not unpleasant, but deep mist inhalation is clearly nirvanic for the nearby circle of neo-yogis sitting cross-legged beside the thundering water. My guide and National Park Ranger Martha Hutter tells me the falls have been used as a water therapy treatment for allergies and asthma for over 200 years.

It’s certainly the biggest steam room I’ve ever stood in.

A lesser-known region it may be, but not for long…

The Krimmler Ache River flows from glaciers 20km up the Ache Valley, before dropping, in three steps, 380m down into the Salzach River and eventually into the Black Sea. It’s the highest waterfall in Austria and marks the beginning of the new Panorama Trail, a 17-stage, 275km route east from Krimml to Hüttschlag, via Zell am See (well known to Fall Line winter readers).

The new trail lies within the Hohe Tauern, the largest national park in Austria (1,834km²), the largest nature reserve in the Alps and home to the highest mountain in Austria, the

HELLY HANSEN

Sophie Nicholson chats to Phillip Tavell, VP of Outdoor for Helly Hansen, about the brand’s heritage and technical innovations Sophie Nicholson: Helly Hansen has been producing sailing, skiing and outdoor gear from its home in Norway since 1877.

How did it all start?

Phillip Tavell: It all started when Sea Captain Helly Juell Hansen discovered a better way to protect himself and his sailors from the harsh Norwegian elements. Soon after, he and his wife Margrethe launched a business producing waterproof oilskin jackets, trousers, sou’westers and tarpaulins made from coarse linen soaked in linseed oil – and the legend was born.

doing with friends. It’s a very nice route that is not too difficult, but is still nicely exposed in a Dolomitic environment and allows for a long day in the mountains.

How do you relax here in summer?

I love relaxing by taking care of my veggie garden mostly – I love to work the ‘land’, and I enjoy cooking, too.

Also, going for a hike with a good book in my backpack and maybe a dip in a lake or river. My favourite wild swimming spot is Lake Federa, with its close up views of the Croda da Lago mountain chain.

SN: Other brands come and go, but Helly Hansen has remained at the top of the game for over 145 years. What are the key reasons for the brand’s longevity?

PT: Like any company, Helly Hansen has had its highs and lows, but we have always come back to what is at the core of our brand – and that is the trust professionals put in our products. Our product and design teams work 365 days a year with these professionals to solve the real pain points they experience. Through feedback and insights from product testing and

Tell us something we don’t know about the place...

There is a very solid and historical group called Regole, which you can only be a part of if you have parental roots from Cortina (with your last name). They have the control of the land care and many regulations within the valley. It is a ‘power’ that was given by the King, so is a very historical and recognised organisation here.

What’s good to eat in Cortina d’Ampezzo?

Everything! We have a high quality of restaurants and food here. The traditional Casunziei (beetroot-stuffed ravioli) are an absolute must – everyone needs to know about these.

Favourite après-hike bar in Cortina d’Ampezzo?

I love the mountain huts, and there are actually more of them than bars here! A favourite hut of mine is Averau, located under the rocky spears of Averau peak (2,649m) – it has beautiful views and serves excellent home-made pasta. There is a nice bar at the local climbing gym, called Cortina 360, which is great for the climbing community and has a great vibe.

development sessions, we create authentic innovations that make a difference in their day-to-day life.

‘Trusted by professionals’ is not just a slogan to us, it is built into the company’s decision-making every day.

Phillip is proud of the brand’s world-leading innovations, including its Life Pocket tech

SN: It’s fair to say the Nordics are home to some super successful ski and outdoor brands. Where does Helly Hansen fit in this mix?

PT: There are a lot of great brands coming out of the Nordics. We have been able to protect our core business regions and, at the same time, carve out resources to expand growth opportunities in the USA and Canada.

Many of our key products have a rich feature list with innovations that really make a difference for the consumer.

Consumers who seek quality apparel appreciate our brand’s authenticity.

SN: At FL we’re big fans of Helly’s smartphone battery-saving Life Pocket tech. Of all the innovations pioneered by HH, are there any you are particularly proud of?

PT: In the digital world we live in today a fully charged phone is in high demand. The Life Pocket came to ‘life’

* Silvia is an Arc’teryx Ambassador, find out more at arcteryx.com.

There is no place like this for me. Cortina remains the best place to live for my passion for the mountains 34 www.fall-line.co.uk

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‘Trusted by professionals’ is not just a slogan to us, it is built into the company’s decisionmaking every day

Helly Hansen has partnered with four Mountain Rescue teams in Wales, England and Scotland

www.fall-line.co.uk 39

through our partnership with the Canadian alpine ski team. Our design and development team asked them what their most important feature on a ski jacket was and, to our surprise, they said a pocket for their phone.

They all agreed battery lifespan in cold conditions was a challenge and that’s what sparked our interest. The current Life Pocket keeps the contents two to three times warmer than a regular pocket. Another first-to-market innovation we are very proud of is the introduction of the original Fiberpile (the first fleece). In 1961, the brand partnered with the Norwegian Fiber Pile Inc and developed a product that featured a high warmth to weight ratio that could maintain its thermal qualities even when wet. Favoured by lumberjacks and outdoor enthusiasts, we now see it everywhere. It gives me goosebumps knowing our brand was the founder of such an iconic product.

SN: Technical innovation is very important, but so is sustainability.

Is it genuinely possible to create long-lasting, high-performance products using recycled materials and sustainable processes?

PT: The short answer is yes, we need to find long-term solutions that marry both aspects. Working with our professional partners enables us to draw insights from their wear and tear to create higher quality products with longevity that exceeds the consumer’s intended product lifecycle. That in itself is a huge environmental benefit by saving the footprint it takes to create new products. Another example is our Lifa Infinity Pro technology.

Through advanced textile engineering and development, Lifa Infinity Pro delivers extreme waterproofing and breathability without any added chemical treatments.

PHOTO CAM MCLEOD

Print opportunities

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My mountain

Summer story

Do you want to promote how amazing your ski resort is in the summer?

Do you have a mountain guide, or local enthusiast, who could tell us about how they enjoy their home peaks in the summer months?

Get in touch!

Do you have a pro athlete with an awesome summer mountain story to tell? It could be a trail running adventure, a biking expedition, a summer ski jaunt… If there are some great images and a good story, we’re keen to hear from you.

2 full pages of editorial

2-8 full pages of editorial

Rig for the Gig

Do you have an athlete who has recently completed an inspirational adventure in the mountains? We’d love to put them and their kitlist in the spotlight in our Rig for the Gig feature.

2 full pages of editorial

Behind the Brand

All-year-round mountain brand with a story to tell?

We want to find out about what you do and how you do it. In this feature we shine the spotlight on your designers, founders, movers and shakers, to help our audience get to know you better by providing context and character to your brand.

Sustainability Spotlight

Making strides on the sustainability front? Tell us about it! We created our Sustainability Spotlight section to showcase your environmental initiatives, products and programmes directly to our readers. Climate change is our greatest challenge – what are you doing about it?

7 quick-fire questions: 1 full page of editorial

2-3 full pages of editorial

Fall Line Adventure | Media Pack 2024

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Print opportunities Campaigns

Want to push different products or destinations across summer?

We make it easy!

Trips & travel

Whatever experience, trip or destination you want to push, we’ll have relevant editorial across our issues, from family hiking to solo bikepacking to summer skiing in far-flung exotic ski destinations.

Top Trumps Group Tests

We put some of the best new products for summer 2024 to the test and compare them.

Fall Line Adventure | Media Pack 2024

Tried and Tested/Four of the Best gear reviews

Trail running shoes, GPS watches, gear for adventure dogs, mountain biking kit, family camping, climbing gear, fast and light hiking apparel – we take your big summer product launches for a proper test in the mountains.

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Print opportunities Competitions Got some gear or a trip to give away? We run regular competitions across print and digital. A comp or giveaway gives great exposure, high feel-good factor and a chance to plug a specific item or trip.

From high-value print competitions to #WinItWednesday style social media competitions, we have an option to suit all budgets.

SUMMER 2023 PRINT ADVERTISING RATES TYPE OF ADVERT

RATE

Full colour page

£1,300

Double-page spread

£2,200

Half page

£700

Quarter page

£400

Eighth page

£250

Outside back cover

£3,000

Inside front DPS

£2,000

Inside back cover

£2,000

Sponsorship/advertorials

£poa

Inserts

£poa

ISSUE 188 SUMMER 2024 Summer Adventure Issue

Inspiring skiers to hit the mountains in the summer, featuring hiking, wild swimming, trail running, mountain biking, SUP, climbing, camping, and more.

On sale: 9 MAY Artwork by: 18 APRIL

You even bag a front cover mention!

We love supporting new brands.

If you aren’t yet a household name but want to shout about your product, Fall Line is the place to do it.

Young brands

While you may not be able afford full colour ad or a lot of space we have affordable packages using our newsletter and social media channels to help you get your message out.

Our Emerging Brands feature gives you the opportunity to build brand awareness with an interview-style feature. You answer some questions and tell us all about your company and then leave it to us! You’ll have the opportunity to approve the content and images before it's published.

Fall Line Adventure | Media Pack 2024

AD SPACE SPECIFICATIONS DPS | Please supply as two single pages SINGLE | Trim 210(w) x 297(h)mm Bleed 216(w) x 303(h)mm HORIZONTAL HALF | Trim 210(w) x 143(h)mm Bleed 216(w) x 149(h)mm VERTICAL HALF | Trim 100(w) x 297(h)mm Bleed 106(w) x 303(h)mm QUARTER | 93(w) x 133(h)mm EIGHTH | 93(w) x 64(h)mm We will tailor a package to deliver your campaign. * Discounts available Page 9

Digital opportunities LIFE’S BETTER IN THE MOUNTAINS

Customised media packages Use our lively website, newsletter and social channels to mix and match – we’ll create a package to suit your budget and aims.

Packages can include: page sponsorships, run of site banners, newsletter stories or branded ads, social media campaigns and sharing, videos, star athlete updates, competitions, giveaways and promos. And more!

We promote our advertisers to our audience via our website, newsletter and social media channels, liking and sharing where relevant.

fall-line.co.uk

❅ Up to 30,000 sessions a day in peak periods

❅ Our 24,000 social media followers are highly engaged

❅ Contains everything from destination inspiration and gear reviews to interviews and how-to guides from industry pros

❅ They share, like, and comment frequently Our record video post stands at organic (non-boosted) 1.2 million reach and 465K views

❅ Advertising options include featured articles, MPUs, page/section sponsorships and magazine-style flick-through stories

By newsletter

❅ 19,000+ opted-in subscribers with a 25% open rate and 4.5% CTR ❅ Featuring competitions, destinations, stories and key product highlights ❅ Also available: Solus newsletter (branded as Fall Line) dedicated to you and your brand and the story you want to tell.

Fall Line Adventure | Media Pack 2024

Social media

Deep engagement ❅ Our web audience loves disappearing into the mountains ❅ We deliver long-form stories as well as quick snippets, because we know that specialist media browsers want to soak up knowledge ❅ They will read several connected stories, and our average time online for a nonbouncing viewer is more than 20 minutes ❅ Our How To series is very popular – featuring content created by some of the biggest names in the outdoor industries

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Digital opportunities LIFE’S BETTER IN THE MOUNTAINS

Sample packages Choose a package or ask for more information and we can tailor something that suits you.

Green | £500 Emerging Brands profile in newsletter, shout-out on socials, review on website.

Blue | from £1,000 High-impact MPUs and banner ads, newsletter sponsorship and ads, reader giveaway and promos. Across all channels.

Red | from £4,000 High-impact display media, targeted categories (biking, running, climbing etc), newsletter sponsorship and ads, reader giveaway and promos, sponsored content series (eg Mountain Bike Corner – all MTB news, best videos, star athlete updates, best crashes…)

Fall Line Adventure | Media Pack 2024

Fall-Line Live – 10/20-minute live feed: answer questions, review of products, brand interviews, and more.

Black | from £10,000

Fall-Line Adventure and Fall-Line Skiing combination packages are available for great deals on summer and winter marketing. Please ask for details.

SUMMER 2023 DIGITAL ADVERTISING RATES TYPE OF ADVERT

RATE

Newsletter story/ advertisement

£400

Solus newsletter

£1,200

Sponsor a specific section suited to your brand or products.

Website story

From £180

Custom packages can include video and will feature as micro sites on the Fall-Line site.

MPU website advertising

From £150

Run of site package

£500 per month

As above with the ability to bolt on a custom package outlined below..

Custom packages

Section/page sponsorships £poa AD SPECIFICATIONS MPU - 300px wide x 250px high BANNER - 28px wide x 90px high VERTICAL BANNER - 300px wide x 600px high NEWSLETTER - Please supply your logo, two images and approx 100 words.

DEADLINES - Please provide digital artwork and copy at least seven days before going live

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The options LIFE’S BETTER IN THE MOUNTAINS

Fall Line Adventure can help reach your audience through both advertising and editorial content. Get in touch to find out more:

ADVERTISING OPTIONS ❅ Newsletter sponsorship ❅ Newsletter mentions ❅ Online advertorial features ❅ Website banners, MPUs ❅ Sponsorship of website sections ❅ Social media coverage

EDITORIAL OPTIONS ❅ Feature/picture stories ❅ Athlete interviews ❅ Brand representative interviews ❅ Kit reviews ❅ Competitions

Contacts ADVERTISING, COMPETITIONS & PROMOTIONS Rich Evans | sales@fall-line.co.uk EDITORIAL – PRINT Nicola Iseard | nicola@fall-line.co.uk EDITORIAL – ONLINE Katie Bamber | katie@fall-line.co.uk TELEPHONE +44 (0)7754 279367 POSTAL ADDRESS Pointy Hills Media Ltd, PO Box 7888, Kettering NN16 6QY www.fall-line.co.uk