LIFE’S BETTER IN THE MOUNTAINS
CONTACTS ADVERTISING, COMPETITIONS & PROMOTIONS Rich Evans: sales@fall-line.co.uk EDITORIAL – PRINT Nicola Iseard: nicola@fall-line.co.uk EDITORIAL – GEAR & ONLINE Sophie Nicholson: sophie@fall-line.co.uk
TELEPHONE +44 (0)1733 293250 POSTAL ADDRESS Fall-Line Media Ltd, PO Box 7888 Kettering NN16 6QY www.fall-line.co.uk
The Mission LIFE’S BETTER IN THE MOUNTAINS
Life’s Better in the Mountains
Fall-Line Adventure Magazine will provide skiers and mountain lovers with a comprehensive, entertaining and inspirational one-stop information resource for all things ‘Summer in the Mountains’. When the snow line retreats and the days get longer, the fun doesn’t stop. Skiers simply transition into summer mode. Skis and boots are safely stored away and hiking boots, running packs, bikes and climbing gear are all dusted down ready for a long summer of exploring up high. Whether they’re planning a bikepacking journey over iconic Alpine cols, looking to keep those ski legs in shape with a mountain running mission or an ‘endless winter’ trip to the southern hemisphere, keen to climb an alpine classic like Mont Blanc or the Matterhorn, or yearning to take the family camping by a beautiful alpine lake, Fall-Line Adventure has all the summer mountain inspiration they seek.
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The Introduction
Why choose
LIFE’S BETTER IN THE MOUNTAINS
What do our customers’ summers look like? At Fall-Line, for the last 15 years we’ve been asking our readers and browsers what they get up to when not skiing, and the answers have been pretty consistent. For a start, they’re outside. Not the biggest surprise – as the UK’s keenest skiers they value their time in the outdoors and keep it up year-round. They’re also easy to inspire and set off on a path of exploration. Sometimes it’s a place, and sometimes it’s an activity – 15 years ago it was mountain biking, camping and wild swimming (otherwise known as ‘going for a swim’). The past few years we’ve seen climbing, via ferrata and standup paddleboarding heading up the charts. Throw in gravel bikepacking and summer mountain travel, and there’s a snapshot of our reader. And we’re going to keep calling Fall-Line consumers ‘readers’, because it’s what they do. They research across lots of different media, but they like and enjoy a call to action. Settling into long-form stories with quality information is where it starts for them and it leads to deep engagement and strong commitment. If these folk sound like your kind of customers, let’s get in touch.
Dickie Fincher Fall-Line publisher
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The Content
Photo: Celia Margerard
LIFE’S BETTER IN THE MOUNTAINS
Top ten ski resorts for summer fun
The resorts that transform from a winter playground to a summer one, as locals and visitors swap their skis for bikes, trail running shoes, climbing gear, and inflatable rafts. Focus will be on Europe and beyond.
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Bed down: cool places to sleep under the stars
From eco domes on mountain cols, to luxury treehouses in remote forests – and all the yurts, cosy huts and futuristic bubbles in between – we round up the coolest places to bed down in the Alps. Family fun guaranteed.
South America ski adventure
“Everyone should ski a volcano once in their life…” Ross Hewitt, IFMGA guide and seeker of all things ski, takes us on an adventure to Chile and Argentina. Knee-deep powder in July? Yes please!
PLUS: Top tips on skiing South America
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The Content LIFE’S BETTER IN THE MOUNTAINS
The Haute Route… by e-bike
Exploring one of the world’s most famous ski routes by e-bike. Ride the longest ‘bisse’ in the Swiss Alps, stay in a historical mountain hotel on a 4,000m panorama and bike in the shadow of the mighty Matterhorn.
15 minutes with… Courtney Dauwalter
Ex-Nordic ski champ turned best female ultra-runner on the planet, American Courtney Dauwalter eats mountains for breakfast! Instantly recognisable for her signature long shorts and epic smile, the two-time winner and current record holder of the legendary 170km Ultra-Trail du Mont Blanc specialises in long distance events where she regularly beats all the male competitors. Legend.
Discover the delights of the ascent – and how to enjoy those amazing mountains all year round. Our expert in all things mountaineering, Martin Chester, explains the merits of rock climbing, scrambling, via ferrata and alpinism.
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Photo: Pierre Augier
Technique focus: how to get into climbing
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The Content LIFE’S BETTER IN THE MOUNTAINS
Technique focus: how to pack for bikepacking
Looking to head off into the wilderness on a multi-day bikepacking trip but not sure what you need – let alone how to carry it? The fastest person to have cycled around the planet, adventurer Mark Beaumont shares his expert tips on how to prepare and pack for life-affirming two-wheeled adventures.
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Gear – big focus
We look at the best crossover packs for winter and summer adventures, this summer’s most sought-after GPS adventure watches, and the latest and greatest mountain running shoes for vertical kicks.
Gear – tried and tested
From packable kayaks and gravel bike helmets to fast-hiking shoes and lightweight waterproof shells, we put the best new gear for summer adventures to the test in our mountain playgrounds.
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Full sections up for grabs LIFE’S BETTER IN THE MOUNTAINS
My Mountain
Do you want to promote how amazing your ski resort is in the summer? Do you have a mountain guide, or local enthusiast, who could tell us about how they enjoy their home peaks in the summer months? Get in touch! • 2 full pages of editorial
Summer story
Do you have a pro athlete with an awesome summer mountain story to tell? It could be a climbing adventure, a biking expedition, a summer ski jaunt… If there are some great images and a good story, we’re keen to hear from you. • 2-6 full pages of editorial
Rig for the Gig
Do you have an athlete who has recently completed an inspirational adventure in the mountains? We’d love to put them and their kit list in the spotlight in our Rig for the Gig feature. • 2 full pages of editorial
Behind the Brand
All-year-round mountain brand with a story to tell? We want to find out about what you do and how you do it. In this feature we shine the spotlight on your designers, founders, movers and shakers, to help our audience get to know you better by providing context and character to your brand. • 2-3 full pages of editorial
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Print Opportunities LIFE’S BETTER IN THE MOUNTAINS
PAID-FOR EXPOSURE • Promote your product to customers via our
2021/22 PRINT ADVERTISING RATES
competitions and giveaways, with exposure on the cover giving maximum impact. • Page sponsorships – our editorial team can help shape your choice with imaginative ideas for pages that fit your brand. • Advertorials – our editorial team will help form creative ideas involving athletes, equipment experts and destination insiders. • Bespoke projects – we pride ourselves on being a focal point of contact in the ski industry and greatly enjoy creating and delivering projects designed to educate, entertain and inspire.
SIZE OF ADVERT
RATE
Full colour page Double-page spread Half page Quarter page Eighth page Outside back cover Inside front DPS Inside back cover Sponsorship/advertorials Inserts
£1,300 £2,200 £700 £400 £250 £3,000 £3,000 £2,000 £poa £poa
AD SPACE SPECIFICATIONS DPS Please supply as two single pages SINGLE Trim 210(w) x 297(h)mm Bleed 216(w) x 303(h)mm HORIZONTAL HALF Trim 210(w) x 143(h)mm Bleed 216(w) x 149(h)mm VERTICAL HALF Trim 100(w) x 297(h)mm Bleed 106(w) x 303(h)mm QUARTER 93(w) x 133(h)mm EIGHTH 93(w) x 64(h)mm We will tailor a package to deliver your campaign. Series discounts available!
ISSUE 183 – SUMMER 2022 Summer Adventure Issue Inspiring skiers to hit the mountains in the summer, featuring hiking, wild swimming, trail running, mountain biking, SUP, climbing, camping, and more. On sale: 12 May / Artwork by: 21 April
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Digital Opportunities LIFE’S BETTER IN THE MOUNTAINS
CUSTOMISED MEDIA PACKAGES Use our lively website, newsletter and social channels to mix and match – we’ll create a package to suit your budget and aims. Packages can include… page sponsorships, run of site banners, newsletter stories or branded ads, social media campaigns and sharing, videos, star athlete updates, competitions, giveaways and promos. And more!
We promote our advertisers to our audience via our website, newsletter and social media channels, liking and sharing where relevant.
FALL-LINE.CO.UK
VIA SOCIAL MEDIA
• Up to 30,000 sessions a day in peak periods • Contains everything from destination inspiration and gear reviews to interviews and how-to guides from industry pros • Advertising options include featured articles, MPUs, page/section sponsorships and magazinestyle flick-through stories
• Our 26,000 social media followers are highly engaged • They share, like, and comment frequently • Our record video post stands at organic (nonboosted) 1.2 million reach and 465K views
BY NEWSLETTER • 20,000+ opted-in subscribers with a 16% open rate and 25% CTR • Featuring competitions, destinations, stories and key product highlights • Also available: Solus newsletter (branded as Fall-Line) dedicated to you and your brand and the story you want to tell.
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DEEP ENGAGEMENT • Our web audience loves disappearing into the mountains • We deliver long-form stories as well as quick snippets, because we know that specialist media browsers want to soak up knowledge • They will read several connected stories, and our average time online for a non-bouncing viewer is more than 20 minutes • Our How To series is very popular - featuring content created by some of the biggest names in the outdoor and ski industries
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Digital Rates & packages LIFE’S BETTER IN THE MOUNTAINS
SAMPLE PACKAGES Chose a package or ask for more information and we can tailor something that suits you.
GREEN – £500 Emerging Brands profile in newsletter, shoutout on socials, review on website.
BLUE – FROM £1,000 High-impact MPUs and banner ads, newsletter sponsorship and ads, reader giveaway and promos. Across all channels.
answer questions, review of products, brand interviews.
Fall-Line Skiing and Fall-Line Adventure combination packages are available for great deals on summer and winter marketing. Please ask for details.
BLACK – FROM £10,000
SUMMER 2022 DIGITAL ADVERTISING RATES
As above with the ability to bolt on a custom package outlined below.
TYPE OF ADVERT
RATE
Newsletter story/ advertisement Solus newsletter Website story MPU website advertising Run of site package Section/page sponsorships
£400
CUSTOM PACKAGES
Sponsor a specific section suited to your brand or products. Custom packages can include video and will feature as micro sites on the Fall-Line site.
£1,200 From £180 From £150 £500 per month £poa
RED – FROM £4,000
AD SPECIFICATIONS
High-impact display media, targeted category media (biking, running, climbing etc), newsletter sponsorship and ads, reader giveaway and promos, sponsored content series (eg Mountain Bike Corner – all MTB news, best videos, star athlete updates, best crashes…) Fall-Line Live – 10-20minute live feed:
MPU - 300px wide x 250px high BANNER - 28px wide x 90px high
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VERTICAL BANNER - 300px wide x 600px high NEWSLETTER - Please supply your logo, two images and approx 100 words. DEADLINES - Please provide digital artwork and copy at least seven days before going live
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The Options Fall-Line Adventure can help reach your audience through both advertising and editorial content. Get in touch to find out more:
ADVERTISING OPTIONS
EDITORIAL OPTIONS
• Newsletter sponsorship • Newsletter mentions • Online advertorial features • Website banners, MPUs • Sponsorship of website sections • Social media coverage
• Feature/picture stories • Athlete interviews • Brand representative interviews • Kit reviews • Competitions
LIFE’S BETTER IN THE MOUNTAINS
TELEPHONE +44 (0)1733 293250 POSTAL ADDRESS Fall-Line Media Ltd, PO Box 7888 Kettering NN16 6QY WEBSITE fall-line.co.uk
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