At Home with Hirsch's

with ISSUE 14 WINTER 2022

W E H A V E WA L K E D T H I S J O U R N E Y T O G E T H E R !

Siya Kolisi Touching lives

Gadgets & Gizmos Time savers in the kitchen

TV’s Lorna Maseko Shares her fave recipes

Food Fads 6 Health trends

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AT HOME :: NEW STORE ISSUE 14 WINTER 2022

HIRSCH’S OPENS AT

Waterfall THE FOUL WEATHER THAT STORMED INTO THE GAUTENG

THE-ART WATERFALL SHOWROOM IN THE MIDRAND

ABOVE: From left: Richard Hirsch, CEO of Hirsch’s; Mario Titus, Assistant Manager at the Hirsch’s Waterfall store; Margaret Hirsch, Executive Director, Hirsch’s; Joewell Pillay, Manager, Hirsch’s Waterfall store; and Allan Hirsch, Founder and Chairman, Hirsch’s.

he Hirsch’s team, their contractors and suppliers, in the space of only 28 days, managed to transform what was once a bounce venue with wall-to-wall interconnected trampolines into a breathtakingly sleek and streamlined showroom.

The Hirsch’s opened their first branch in Gauteng in Fourways in 2002. At the time they had four branches – all in KZN. Today, 20 years later, they have 14 branches and six concept stores spread throughout KZN, Gauteng and the Cape (see map on page 64 for details).

Richard, CEO of Hirsch’s, was overjoyed at the opening: “We are excited about our new Waterfall store – and so grateful to all the customers who have supported us over the last 43 years. With the opening of this store, we have gone back to our roots.

“When I asked my dad why he opened his very first shop in a busy road in Durban North, he said that back then – when he first opened the shop in 1979 – you could never find the guy who fixed appliances like your fridge or washing machine.

community and would like to thank our new neighbours for being so welcoming,” continued Richard.

With so much to offer customers – from small kitchen appliances to massive TV’s – don’t forget to pop along and meet the team. We are so looking forward to serving you. H

HIGHVELD ON THE EVENING OF MARCH 14 DID NOT DETER THE MORE THAN 180 GUESTS FROM ATTENDING HIRSCH’S VIP EVENING AT THEIR STUNNING, STATE-OF-

T

ABOVE: The new Waterfall store.

He was adamant he wanted to be in a busy spot where customers could easily pop in as they were driving past,” said Richard.

The Waterfall showroom is situated right next to Virgin Active and down the road from Mall of Africa. “We are delighted to be a part of the Waterfall

AT HOME WITH HIRSCH’S •

1

HIRSCH’S :: CONTENTS ISSUE 14 WINTER 2022

AT

with

THE HIRSCH FAMILY Allan Hirsch – Chairman Margaret Hirsch – Executive Director Richard Hirsch – CEO Luci Hirsch – Brand Manager EDITOR Glenda Thompson PRODUCTION EDITOR Lorna King DESIGNER Stephanie Osborne ADVERTISING Devashen Govender GENERAL MANAGER Doody Adams PHOTOGRAPHERS Penny Katz Lara Weeks COPYRIGHT: All material in this issue is subject to copyright and belongs to Famous Publishing unless otherwise indicated. No part of the material may be quoted, photocopied, reproduced or stored by an electronic system withour prior written permission from Famous Publishing.

DISCLAIMER: While every effort is taken to ensure the accuracy of the contents of this publication, neither the authors nor the publisher will bear any responsibility for the consequences of any actions based on information contained herein.

Welcome home Message from the Hirsch’s.........................6

Great reads 50th Wedding anniversary ........................ 14 Siya Kolisi: Rising up to touch lives ........... 20 Jo Judnick-Wilson: Mrs South Africa ......... 28 What’s your diet? ...................................... 30 Pearl Osa: A very rare pearl........................36 Spicing it up with Lorna Maseko..................38 Talk to your appliance....................................40 Beds – get it right ...........................................46

Published by Famous Publishing www.famousdurban.co.za

AT HOME WITH HIRSCH’S •

3

ISSUE 14 WINTER 2022

WELCOME HOME :: MESSAGE FROM ALLAN

THE FUTURE

is bright FAMILY PAST AND PRESENT ARE IMPORTANT TO ME, AND ARE THE CORNERSTONE ON WHICH THE HIRSCH BRAND HAS BEEN BUILT, AND WILL GROW GOING FORWARD

I

’ve been planning to write a book about Hirsch’s and my family for years now. Why? Because I really believe my family history is very interesting. My grandfather and his siblings left

6 • AT HOME WITH HIRSCH’S

Lithuania when he was about 12 years old. They settled in London for a while and he became a rabbi. He then went to China before coming to South Africa and eventually settled in Israel.

My grandfather was one of four children, and tracing the lineage of his siblings over the years has been an eye-opener for me. From humble beginnings, it is amazing to see how well these people have done.

I had almost completed the book when Covid hit, and my instinct was that I could not possibly leave this out of the book. Then in 2021 we had the upheaval of rioting and looting, and again I thought I could definitely not leave this incident out of the book. As I write this it’s still early in the year, but I am looking forward to what lies ahead in 2022! It’s bound to be an exciting year with something else to add to my family story.

As I enter my 75th year I am handing over most of my duties to an incredibly good team. I am surrounded by people I trust, rely and depend on, who understand the founder’s mentality, so I can

go off into semi-retirement with peace of mind. I will still be around, but to see the company move forward and grow without us – this will be my greatest joy.

I can assure everyone my son Richard and daughter Luci will still be part of the business and will continue to work with our team who have committed themselves to

To see the company move forward and grow without us – this will be my greatest joy ensuring the business will survive and thrive. Best of all, we also have five grandsons coming up through the ranks – so I see a bright and exciting future for Hirsch’s. H

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ISSUE 14 WINTER 2022

WELCOME HOME :: MESSAGE FROM MARGARET

memorable year A TRULY

THERE’S MUCH TO CELEBRATE IN 2022 –

PERSONALLY, FROM A BUSINESS POINT OF VIEW,

AND THE FACT THAT A DEGREE OF NORMALITY IS CREEPING BACK INTO OUR LIVES

T

his year is a particularly memorable year for Allan and I. It’s Allan’s 75th birthday, it’s our 50th wedding anniversary, and this year will be spent celebrating our walk together on this journey called life.

It’s going to be a very exciting year because as part of our celebration, we’re taking our children and grandchildren to Disneyland in the States.

We have also been invited

by Smeg to attend Euro Cucina – the international Kitchen Trade Show – in Europe, which is being held in Italy in June.

After the restrictions we’ve lived with for the past two years, it’s going to be wonderful to be travelling again.

The most memorable event for Hirsch’s this year, so far, has been the opening of our Mega store at Waterfall in Midrand.

We truly believe it will

8 • AT HOME WITH HIRSCH’S

become our flagship store, and would like to thank Joewell Pillay and Mario Titus for heading it up for us. We wish them every success going forward.

As women we are always taught to be resilient. Never have we had to be more resilient than to survive and thrive through Covid,

through looting, through strikes, and yet still keep on running a business, our family and our own lives too.

After two long years of Covid, we are over the moon to finally start having events in store again.

We held our first in-store Kitchen Capers event at our

Smeg store in Constantia Village Mall earlier this year where we teamed up with our super neighbour, Theresa from Prashad Café. It was a fun morning and enjoyed by all.

We also launched our new Constantia Village Mall ladies networking event in March and had a great turnout. It was so wonderful to get everyone together in person again.

We hope to increase our in-store promotions and go back to having events in our stores again, including our Kitchen Capers, Motivational Mondays, Women Working Wonders, Property Talk and our very popular Entrepreneurs Workshops.

These events have been a wonderful way to get people networking and working together.

Although we will be holding the events in store once again, they will also be live streamed around the world.

So much to look forward to in 2022! H

ISSUE 14 WINTER 2022

WELCOME HOME :: MESSAGE FROM RICHARD

A PARTNERSHIP TO

admire WELCOME TO MY PARENTS’ 50TH WEDDING

ANNIVERSARY EDITION OF OUR HIRSCH MAGAZINE!

F

ifty years of marriage is an amazing achievement in these modern times. A strong partnership takes special people to work alongside each other and to support each other.

That is how this partnership has evolved – even before they started Hirsch’s and during the long climb over the last 50 years.

Solid principles that my parents have in their marriage revolve around open communication and absolute honesty. But I think the most important factor is a good sense of humour. We have these same values at Hirsch’s, where people are invited to speak openly and as directly as possible.

Being a family operation,

my folks before school,

the happiest memories

did my homework in the

I have of my folks are of

shop, and left work when

them laughing together –

definitely built a relationship

they did. This may have

whether they were around

for me to admire, to look up

been an unusual childhood

a table at home or in their

to, and something for me

for some children, but

office at work. These

to work towards achieving

to me it was magical to

memories will be with

every day. H

spend time with them.

And even to this day I absolutely love spending time with my parents. I would accompany my dad after work when he

Even to this day I absolutely love spending time with my parents visited clients to repair their washing machines

I literally grew up in the

and fridges. I suppose

business – when it was

you could say I literally

a “Mom and Pop” store.

grew up in the back of a

I used to go to work with

Hirsch’s truck. Of course,

10 • AT HOME WITH HIRSCH’S

me forever.

After 50 years, they have

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ISSUE 14 WINTER 2022

WELCOME HOME :: LUCI’S MESSAGE

moving with the times

– AT HIRSCH’S

I

recently saw a meme on social media that said, I want to apologise to all the 40 year olds I called old when I was 23. It rang rather true in my world. Not only am I approaching mid-40s (Eeekk!) but add a couple of teenage children to the mix and you really have to wonder if being born in the late 70s puts you on the back foot, or do you

12 • AT HOME WITH HIRSCH’S

just get to enjoy the best of both worlds?

Systems have definitely changed over the years, and I have to say, mostly for the better. Although Covid threw travel out the window for a while – it’s back and as manageable as ever. In the 1990s when we flew, we had to hang on to printed out E-tickets and flimsy boarding passes.

Today, once you’ve downloaded the airline app, you’re ready to go! Yes, you have to jump over a couple of hurdles before you get on that plane – but once that is done, you are good to fly.

The same can be said for the appliance industry. I recently spent some time in the Miele kitchen in our gorgeous flagship Hirsch’s uMhlanga Homestore, and left feeling quite mesmerised. It’s easy to see that their extensive research and latest finds in technology have resulted in userfriendly, beautiful-looking products that will definitely put your home appliances into a league of their own.

There’s a saying, elke pot kry sy deksel (there’s a lid for every pot) and the same can be said for choosing appliances and kitchens.

Some people are drawn to heavy duty industrial units that stand out and create a bold statement in a

kitchen, while others prefer a classic bespoke look. Often I’m asked for recommendations, which is always tricky if I don’t know the person’s personal style and family needs – so I usually suggest a walk around one of our beautifully laid-out stores.

When you see the appliances in our

Systems have definitely changed over the years, and I have to say, mostly for the better fitted kitchens your eye will naturally be drawn to what is visually salient for your home.

Our sales team are highly trained in the vast range of products we stock, and once they explain the features of the different appliances to you – you will be surprised at how easy it is to find the one that best suits your needs.

I have always said that when you shop at Hirsch’s you leave with so much more than just the appliance you purchased. You leave with peace of mind and a great deal too! H

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ISSUE 14 WINTER 2022

HIRSCH’S :: CELEBRATION

WE HAVE

walked this journey together 50 YEARS OF MARRIAGE HAS BROUGHT ALLAN AND MARGARET CLOSER TOGETHER. DESPITE INITIAL FAMILY DISSENT OVER THE MARRIAGE, THEY WENT AHEAD, FORGING ONE OF THE MOST ENDEARING AND SUCCESSFUL PARTNERSHIPS IN SOUTH AFRICAN BUSINESS HISTORY

T

o some people 50 years is a lifetime, but to Allan and Margaret Hirsch, their 50 years of marriage has blessed them with many joys – big and small – and especially the support and togetherness each of them brings to the other. As a celebration of their journey together, Allan and Margaret take a walk down memory lane …

14 • AT HOME WITH HIRSCH’S

FIRST IMPRESSION Allan: I first met Margaret at a cricket dinner. She was wearing boots that came up to her knees … and a skirt that was nowhere near her knees. I obviously noticed her, and she noticed me as well.

Margaret knows a good thing when she sees it and 11 months later we were married.

HIRCH'S :: CELEBRATION

"Now more than ever I understand the value of creating in yourself what you aspire for your children to be"

ISSUE 14 WINTER 2022

HIRSCH’S :: CELEBRATION

TOP RIGHT: Margaret and Allan on their wedding day.

MIDDLE RIGHT: In the 80s – and enjoying a family meal at home.

BOTTOM RIGHT: Margaret, Allan, Richard and Luci cooking together at the East Coast Radio House & Garden Show a few years ago.

AGAINST ALL ODDS Margaret: Allan and I met at a party on May 7 in 1971 and from that moment we were inseparable.

Inseparable until he told his family he was going to marry me. At that point he was promptly sent to Israel to find a wife. But luckily he didn’t!

He came back to South Africa and we told my family we wanted to get married. They were also against the marriage, and in fact I was told to wait until I was 21 – which I did.

I turned 21 in December, we got engaged in January and married on April 7, 1972.

R900 – LET’S START HIRSCH’S Allan: I was in the final year of my apprenticeship as an appliance mechanic and Margaret was a secretary for a building society. We really had a great courtship and our marriage was fantastic – it still is. I eventually got frustrated as an appliance mechanic because I could not see where I was going.

When I found out I was dyslexic and not stupid, I believed I could do anything. And that’s when I decided I wanted to open my own business. At that stage we had R900 saved. We had to buy a bakkie and get premises – and without even blinking Margaret said let’s do it.

That was the start of Hirsch’s.

16 • AT HOME WITH HIRSCH’S

HIRSCH’S :: CELEBRATION ISSUE 14 WINTER 2022

BELOW: Family

ABOVE: Fifty years on, Margaret and Allan still find time to share a laugh.

FAMILY AND BUSINESS Margaret: At that stage Allan was earning R25 a week as a refrigeration apprentice and I was working at the old Johannesburg Building Society as PA to the assistant manager. We

were married for four years when our son Richard was born in 1976, and 17 months later in 1978 our daughter Luci arrived and completed our family.

By now we owned our own home in Glen Anil and decided on January 31, 1979 to open our own business.

We found premises at 169 uMhlanga Rocks Drive and Hirsch’s was born.

We worked very hard and diligently but soon outgrew the premises, so when the old butchery down the road at No 27 came up for sale, we bought that and so started our property business.

AT HOME WITH HIRSCH’S • 17

ISSUE 14 WINTER 2022

HIRSCH’S :: CELEBRATION

ABOVE: A Hirsch family gathering to celebrate Margaret’s mom’s 96th birthday.

LOOKING BACK Even today, 43 years after Hirsch’s opened their first branch,

customers have taught us so many lessons – we are so grateful to them all. They have all helped us grow in

they still cannot believe that they took the only R900 they had and

so many ways,” adds Allan. “Our greatest joy is when team members

started their business.

“That was a fantastic decision and we made it because we believed in ourselves. We believed we could do it and there was no doubt. Over the years, trying to enjoy a social life, grow the business, have a family life, we found we were working longer hours, focusing more on our family and growing the business at the same time. Best of all, we were doing this together, as a team.

“Our employees, suppliers and

tell us they have bought their own home or their children are going to a good school or university – or things of that nature – and it’s these stories that make our journey worthwhile,” comments Margaret.

The Hirsch’s both agree they have been truly blessed with having seen as much of the world as they really wanted to. “Working together and seeing the world together has grown Margaret and myself so much. We have both learnt a lot from each other about the business, and

18 • AT HOME WITH HIRSCH’S

life itself. In the early days we used to argue – but then eventually we realised it served no purpose. I cannot remember the last time we had an argument. You don’t have to agree with everyone all the time, but you can listen and accept what they say and move on,” says Allan.

LAST WORD FROM MARGARET “Although we are both very different people, we both enjoy each other’s company, have fun together, and work together incredibly well. We have both travelled different paths in our working careers and those paths have worked well for us and have brought us even closer.” What a team! H

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ISSUE 14 WINTER 2022

AT HOME :: CELEB

RISING UP TO

touch lives

ON THE FIELD OR OFF THE FIELD, SIYA KOLISI IS A BIG MAN WITH A BIG HEART DETERMINED TO MAKE A DIFFERENCE. WE CHATTED TO HIM AT HIS BEAUTIFUL HOME WHICH HE SHARES WITH HIS FAMILY IN BALLITO, KZN TO FIND OUT MORE ABOUT HIS PARTNERSHIP WITH LG ELECTRONICS

A

t only 30 years of age, and considering his personal achievements, Siya is determined to make a difference in the country he loves – and that is why he has partnered with LG Electronics who are on the same mission. His main focus, he says, is to help promote food security and eliminate gender-based violence.

In 2021 LG Electronics announced that they had signed a threeyear partnership agreement with Springbok captain Siya Kolisi. The strategic partnership stemmed from a mutual philosophy that focuses on changing lives for the better. Both LG Electronics and Siya have become

20 • AT HOME WITH HIRSCH’S

AT HOME :: CELEB ISSUE 14 WINTER 2022

 Siya using his ThinQ app with his LG XBoom.  A favourite appliance with Siya and his family is the LG Instaview Fridge.  Popping a meal into the LG SolarDom oven.

 synonymous with their social efforts

that it’s fine to be vulnerable – a real

and focus on innovation.

man owns up to his problems and

LG and The Kolisi Foundation

doesn’t pretend they don’t exist. We

have worked together under the LG

cannot BE the problem and solve the

Cares pillar on the Stor-Age blanket

problem at the same time.”

drive. As part of Mandela Day in July

This sentiment is woven throughout

2021 and in keeping with the spirit of

Siya’s best-selling autobiography,

giving back to communities in need,

Rise – that begins when he is a little

LG Electronics supported The Kolisi

boy growing up in the township,

Foundation and Stor-Age to provide

Zwide, in the Eastern Cape, and

blankets to people residing in under-

climaxes with him up on the podium,

resourced communities across

holding up the Web Ellis Trophy as

South Africa.

the winning captain at the Rugby

“My feeling is that we all need



World Cup in 2019. Despite the fact

to make a difference. Every South

that he often went to bed hungry

African needs to play their part,”

when he was growing up, it is the

says Kolisi. “As men, we need to

memories of the warmth and joy of

take action, we need to understand

living in a tight-knit community that he

 AT HOME WITH HIRSCH’S •

21

ISSUE 14 WINTER 2022

AT HOME :: CELEB

ABOVE: Watching the re-run of a Sharks game with his childhood friend Tanga. will carry with him.

ON THE FIELD There is no doubt that as the Springbok rugby captain who led his team to victory in three major tournaments – the Rugby Championship, The Rugby World Cup, and the British and Irish Lions series – that he will surely be remembered as one of South Africa’s sporting greats.

At the beginning of 2022 Siya won the South African Rugby Player of the Year award, but the award that probably sums up this man best of all was the award he received in 2019 in Monaco – The Champion of the Year award – Peace and Sport.

22 • AT HOME WITH HIRSCH’S

Siya is very much a family man.

His wife, Rachel, their two children,

watching playbacks of the rugby on his state-of-the-art LG OLED TV. Siya wants to build a bright,

as well as his two young siblings are

wonderful future for his family – and

the centre of his universe. He loves

help build a better South Africa. Up

to whip up a breakfast for his family

until now his rugby career has been

in the LG SolarDom, an appliance he

part of his life’s journey, but he fully

has mastered and uses every day if

understands he still has the 2023

he is on his own. But his favourite LG

Rugby World Cup to prepare for –

appliance is the InstaView fridge with

and only after that will he continue

the Door-in-Door system – knock on

to do what he does best. Make a

the door and the light comes on! He

difference.

also enjoys the technology behind

Quoting from his book Siya says,

the LG ThinQ app that allows him to

“My life beyond rugby will be, I hope,

talk to his appliances – setting fridge

much longer, more purposeful and

temperatures or downloading a

more meaningful than my life in

washing cycle for his LG front loader

rugby has been. I have journeyed

washing machine. And of course,

from Zwide to Yokohoma, but the

downtime either means playing with

road ahead is the one that really

children outside or in the pool – or

makes a difference.” H

ISSUE 14 WINTER 2022

AT HOME :: KITCHENS

GADGETS AND

GIZMOS WE ALL LOVE THEM. WE ALL HAVE THEM. BUT MOST IMPORTANT OF ALL, THEY MAKE COOKING CHORES A PLEASURE

G

adgets and Gizmos give bundles of character to your average kitchen.

They are the little helpers in the background – there to make your life a lot easier and happier. Whether it’s the awesome new AirFry oven from AEG that will knock out a meal in a jiffy, or a simple pair of kitchen and herb scissors or even a blowtorch to help add finishing touches to a meal, Hirsch’s has them all. We’ve chosen a selection for you to choose from to make your time in the kitchen less stressful.

 LEGEND 7-PIECE COOKWARE SET We are so excited that we get to celebrate Legend Cookware’s 25th anniversary with this beautiful set of cookware.

HIRSCH’S CODE: 75394

24 • AT HOME WITH HIRSCH’S

 KEN HOM WOK One way to really spice up your veggies is to stir fry them – and it’s amazing how sweet and delicious that mingling of flavours can be when cooked in the wok. HIRSCH’S CODE: 69491

AT HOME :: KITCHENS ISSUE 14 WINTER 2022

 SMEG’S LA PAVONI The iconic style of this coffee machine cannot be overstated. It has everything you’ll find on a regular espresso machine, but the surprise comes when you pull the handle. So professional and fun. Best of all, it makes the most divine coffee. Easy to clean too! HIRSCH’S CODE: 77763

 THE KENWOOD CHEF Whether you’re a professional baker or a happy home baker making your kids birthday cakes, this is a wonderful machine to have in your home. HIRSCH’S CODE: 4100

 JAMIE OLIVER BLOWTORCH The Jamie Oliver blowtorch adds a touch of class to your meringues or any other dish that needs a blush of gold. The easy to refill blowtorch is safe to use and has an adjustable flame size. HIRSCH’S CODE: 73731

AT HOME WITH HIRSCH’S •

25

ISSUE 14 WINTER 2022

AT HOME :: KITCHENS  MICRO FISH AND VEGGIE STEAMER This amazingly efficient veggie steamer is a must for anyone who needs to cook a healthy meal quickly and easily.

HIRSCH’S CODE: 7771

 OXO KITCHEN AND HERB SCISSORS Who doesn’t need a really great pair of kitchen and herb scissors? The OXO scissors are not only super comfortable to use, but they’re strong and durable too. HIRSCH’S CODE: 51009

 TESCOMA FRYING PAN WITH 4 DIMPLES The ideal frying pan to make the perfect batch of fried eggs or flapjacks. HIRSCH’S CODE: 4677

 BEKO COSMOPOLIS DOME KETTLE AND 4-SLICE TOASTER Add a touch of class to your kitchen with this fabulous pair from Beko. HIRSCH’S CODES: 77028 and 77026

 JAMIE OLIVER PESTLE AND MORTAR The Jamie Oliver pestle and mortar is such a versatile piece of equipment. It has a great rough grinding surface on the inside so it’s ideal for pounding garlic or ginger and herbs and spices. HIRSCH’S CODE: 47679 26 • AT HOME WITH HIRSCH’S

AT HOME :: KITCHENS

The latest product in the AirFry range at Hirsch’s is AEG's innovative AirFry Oven that was recently launched. The energy efficient AirFry Oven circulates hot air evenly to reduce cooking time and electricity consumption by up to 20%. H

ISSUE 14 WINTER 2022

 AEG AIRFRY OVEN

 INSTANT POT DUO This intelligent multi-cooker and airfryer is made for a fast-paced, health-oriented, green-conscious lifestyle. The Why Cook duo does an incredible job showcasing just how versatile these pots are. HIRSCH’S CODE: 75315

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ISSUE 14 WINTER 2022

HIRSCH’S :: INSPIRATION

BELOW: The Judnick-Wilson family – Jo, David and their two young sons.

O

ur 2022 Mrs South Africa finalists – who were mentored by Margaret and enjoyed some

fun competitions with Hirsch’s where they had to test their creativity – definitely do not fit the dowdy housewife image. Most are powerful businesswomen with a strong community focus. They manage the home, pack school lunches, watch their kids play sports, attend business and social events – either with or without their husbands – and generally look fabulous no matter what they’re doing.

We spoke to the reigning 2022 Mrs South Africa, Jo Judnick-Wilson, to find out about her journey, how she manages juggling a family and business, and has coped with the daily demands of being a finalist in the run-up to being crowned Mrs South Africa at the end of 2021.

Jo recently turned 40 and is married to David. They have two young sons. Jo

mrs SA 2022 BEING

FOR JO JUDNICK-WILSON, THE NEWLY CROWNED

2022 MRS SOUTH AFRICA, JUGGLING A FAMILY AND BUSINESS MIGHT BE ALL IN A DAY’S WORK FOR HER, BUT THE SELF-DISCOVERY AND GROWTH SHE HAS EMBRACED WILL HAVE A LAST EFFECT ON HER AND HER FAMILY 28 • AT HOME WITH HIRSCH’S

has known David for 25 years and this year will have been married for 17 years.

She says her family has always been her number one priority. “As a parent we often ponder what the most important lessons we should be teaching our children are.

For now, my main lesson is quite simple – in a world where you can be anything, just remember to always be kinder than you feel.”

• Considering your workload, what inspired you to enter Mrs South Africa?

“The year prior to me entering I had the privilege of watching a group of women – who I’m grateful to now call friends – enter ahead of me. I witnessed their transformation as their journey progressed, and it was nothing short of awe-inspiring. I had already identified that I needed a shift in my life, I had a feeling of personal unfulfillment and needed a catalyst for change. The Mrs South Africa platform was the perfect opportunity to reengineer myself, and forge my future self.”

• What has winning the competition meant to you and your family?

HIRSCH’S :: INSPIRATION

Africa. Hopefully, as life starts to

started as a journey of self-discovery for myself turned into a year of growth

achieved, and it makes me so happy to see how they have grown from this

normalise again (post-Covid), functions and events will resume and

for my entire family. As mothers we

experience too.”

charity fundraisers and launches will

are often self-sacrificial to the point of exhaustion; and don’t realise that our

"Now more than ever I understand the value of creating in yourself what you aspire for your children to be"

start to take place more freely. I’ll also be heading to Mrs World, which is yet

Now more than ever I understand the value of creating in yourself what you aspire for your children to be. Set

• What are some of your goals for the future?

yourself. Through my platform Build her Tomorrow, I hope to bring about a positive ripple effect to how women

the example. If you want them to be disciplined, be disciplined yourself.

If you want them to be confident,

because at the very least you’ll fall amongst the stars, and that’s exactly what I’ll be doing.

support one another, particularly in sport, arts and culture and across a spectrum of other industries. If we

build your self-confidence. Let your reflection be their inspiration. My boys

“I have a very busy and exciting year ahead in the role of Mrs South

want to change the narrative, we need to rewrite the story,” concludes Jo. H

children are watching.

“When I started to invest in myself – when my cup was full – my boys began to emulate the same positive outlook and behaviour. While we all acknowledge we cannot pour from an empty cup, we often forget that our children learn by mirroring behaviour.

“They say shoot for the moon

ISSUE 14 WINTER 2022

are incredibly proud of what I have

“What I have realised is that what

another opportunity to do something quite extraordinary.

“But, for the time being and more importantly, I hope to spend the year gifting as many women as possible the sense of self-worth that I myself have found. It largely stems from being part of something greater than

ABOVE: Jo and her husband David.

LEFT: Time to celebrate: From left, Jo JudnickWilson, Mrs South Africa 2022, Allan and Margaret Hirsch, and Mpho Mogotsi, Mrs Universe Africa.

AT HOME WITH HIRSCH’S • 29

ISSUE 14 WINTER 2022

AT HOME :: FOOD

WHAT'S YOUR

diet? S

OVER THE YEARS MANY DIET FADS HAVE COME AND GONE, BUT A HANDFUL OF THEM HAVE REMAINED

POPULAR AND STOOD THE TEST OF TIME. LET’S TAKE A CLOSER LOOK

S

omething positive that came out of the pandemic has been the increase in healthier eating habits – probably brought on by consumers changing the values that drive their lifestyle behaviours.

People have had more time to consider what food types make them feel good, and have adjusted their diets accordingly.

Incidentally, the Hirsch family have written their own recipe books containing a good sprinkling of recipes suitable for all these dietary types. The following Hirsch cookbooks are available in all Hirsch’s stores: Margaret’s Vegetarian and Vegan cookbooks,

 PALEO DIET The paleo diet centres on

Allan’s A Taste Of Hirsch’s, Richard’s His and Hirsch’s, and Luci’s Mum’s On The Run. For all dietary types, research has shown that the following foods should be consumed sparingly, or if possible, avoided: Soft drinks, fruit juices, sweets, as well as other products containing added sugar. Refined grains like wheat, rice, barley and rye, as well as bread, cereal and pasta. Hydrogenated or partially hydrogenated oils. Cereal or crackers that are fat-reduced, but contain added sugar.

Let’s look at six different types of diet (supported by science) that are gaining popularity. Does your diet fall into any of these categories?

By following a whole foodbased diet and leading physically

completely unprocessed foods, and

active lives, hunter-gatherers

is based on the food that was eaten

presumably had much lower

by our hunter-gatherer ancestors in

rates of lifestyle diseases, such

different parts of the world, whose

as obesity, diabetes and heart

diet consisted of whole food. Paleo

disease. In fact, several studies

has recently soared in popularity

suggest this diet can lead to

and is effective for weight loss and

significant weight loss and major

general health improvement.

improvements in health.

30 • AT HOME WITH HIRSCH’S

omething positive that came out of the pandemic has been the increase in healthier eating habits – probably brought on by consumers changing the values that drive their lifestyle behaviours.

People have had more time to consider what food types make

AT HOME :: FOOD

them feel good, and have adjusted their diets accordingly.

Incidentally, the Hirsch family have written their own recipe books containing a good sprinkling of recipes suitable for all these dietary types. The following Hirsch cookbooks are available in all Hirsch’s stores: Margaret’s Vegetarian and Vegan cookbooks,

A gluten-free diet

disease, but there is another condition called

ISSUE 14 WINTER 2022

 GLUTENFREE DIET

gluten sensitivity that

excludes foods that

also causes problems

contain the protein gluten,

with gluten. If you have

including wheat, rye and

an inkling you may be

barley, and is essential

intolerant to gluten, visit

for people who are

a dietitian or doctor. Then

intolerant to gluten. Most

it’s a matter of cutting

studies on gluten-free

out bread, pasta and so

diets have been done

on made with grains that

on people with celiac

contain gluten.

AT HOME WITH HIRSCH’S •

31

ISSUE 14 WINTER 2022

AT HOME :: FOOD

 VEGETARIAN DIET

fresh, healthy, plant-based foods,

Vegetarians do not eat meat or

which provide nutrition and fibre.

various types of cancer.

There are a variety of diets that fall under the umbrella term vegetarian:

fish but may continue to eat eggs

When someone decides to follow a

and dairy. As humans we don’t

meat-free diet, they often become

actually have to eat meat to get

more active in making overall

both meat and fish but consume

all the nutrients we need for good

healthy choices. Many studies

dairy and eggs; Lacto-vegetarians

health. A meat-free diet can lead to

agree that a vegetarian diet can

consume dairy products but no

better health for several reasons.

offer a range of health benefits,

eggs; Ovo-vegetarians consume

One reason is that many people

and research shows that a vegan

eggs but no dairy; and Pescatarians

who follow a vegetarian diet tend

or vegetarian diet may reduce the

eat fish, dairy, eggs and vegetables,

to consume a high proportion of

risk of cardiovascular disease and

but no meat.

 LOW-CARB, WHOLE FOOD DIET This is perfect for people who need to lose weight, optimise health and lower the risk of disease. It’s flexible and allows you to fine-tune your carb intake.

In a nutshell, this diet is high in vegetables, meat, fish, eggs, fruit, nuts and fat, and low in starches, sugars and processed foods. If you need to lose weight, go easy on the cheese and nuts – too much of either and you’ll be piling on the weight.

32 • AT HOME WITH HIRSCH’S

Lacto-ovo-vegetarians avoid

AT HOME :: FOOD

The Mediterranean diet is based on traditional foods that people eat in countries bordering the

ISSUE 14 WINTER 2022

 MEDITERRANEAN DIET

Mediterranean Sea, including France, Spain, Greece, and Italy. Research has shown that the majority of people who stick to a traditional diet are very healthy and have a low risk of many chronic conditions.

Although there are no strict rules or regulations for the diet, it typically encourages fruit, vegetables, whole grains, legumes, nuts, seeds, and heart-healthy fats (think olive oil).

The Mediterranean diet can promote weight loss and help prevent heart attacks, strokes, type 2 diabetes, and premature death. It also has been shown to decrease insulin resistance and protects brain function. H

 VEGAN DIET This diet – which has become extremely popular over the past decade – is based exclusively on plant food and eliminates all animal products. A vegan diet is linked to a number of health benefits, including weight loss, improved heart health and better blood sugar control.

For the sceptics who don’t believe they will get the required amount of protein in their diet, think again.

Soy products are among the richest sources of protein in a plant-based diet. The protein content varies depending on how the soy is prepared. Tofu and tempeh have the highest quota of protein, lentils are also high in protein, as are chickpeas, almonds, peanuts, spirulina, quinoa, chia seeds and hemp seeds. There are also many protein rich vegetables, including dark leafy greens, broccoli and potatoes.

AT HOME WITH HIRSCH’S •

33

ISSUE 14 WINTER 2022

LET’S SHOP :: VACUUM CLEANERS

as a whistle AS CLEAN

A HOME WITHOUT A VACUUM CLEANER WOULD BE LIKE BREAKFAST WITHOUT COFFEE – UNIMAGINABLE. BUT THANKS TO MODERN TECHNOLOGY, TODAY’S VACUUM CLEANERS ARE LEADING THE WAY IN KEEPING OUR HOMES FREE FROM DUST, DIRT, MITES AND ALLERGENS

 MIELE BOOST CX1 POWERLINE IN LOTUS WHITE This bagless cylinder vacuum cleaner might be small, but it’s also powerful and compact. Best of all, the hygiene AirClean filter retains even the smallest particles. Has a convenient height adjustment thanks to the Comfort telescopic tube. HIRSCH’S CODE: 79208

 KARCHER HARD FLOOR CLEANER This cordless floor cleaner collects both dry and wet dirt, so there is no need to vacuum before wiping a surface. It has four-roller technology enabling it to clean faster and more effectively – and even hair is picked up effortlessly thanks to the hair filter. No need to drag a bucket around with this convenient all-in-one floor cleaner. HIRSCH’S CODE: 79218

34 • AT HOME WITH HIRSCH’S

 BOSCH CORDLESS HANDHELD The DigitalSpin Motor lets you clean all floor surfaces. The exchangeable battery pack allows you to extend the runtime if necessary. Comes with a furniture brush, upholstery nozzle and a short crevice nozzle.

HIRSCH’S CODE: 73023

LET’S SHOP :: VACUUM CLEANERS beds – always vacuum the beds before popping them in the washing machine to prevent clogging.

• Freshen upholstery, pillows and carpets. Simply sprinkle bicarbonate of soda on the surfaces, work in lightly with a damp sponge, allow to dry for about an hour, then vacuum away the dirt and dust. The abrasive nature of the bicarbonate will help loosen stubborn stains and help eliminate them.

• Prevent allergens (pollen and dust) from accumulating on windowsills and in crevices by vacuuming these areas – and don’t forget the curtains which

 REDKEY FOLDING STICK Lightweight, cordless, and super easy to manoeuvre. Has a rechargeable lithium battery and a charging time between 3 and 5 hours. Comes with a crevice tool, dust brush, docking station and charger.

HIRSCH’S CODE: 79256

are also big dust traps.

• Vacuum dust mites out of mattresses – and the human skin they feed off of.

• Use the dusting brush attachment to remove dust from lampshades and books before wiping them down.

• In the kitchen use your vacuum cleaner to remove dust from refrigerator coils and the condenser, as well as remove crumbs from the toaster and the inside of the oven.

Available from all Hirsch stores and online, we have found some wonderful little “helpers in the home” for you to choose from. H

ISSUE 14 WINTER 2022

T

hey spruce up shabby floors, suck the dust out of carpets and add that little burst of cheer to airless rooms making them sparkle. Love them or hate them, we need them – and we sometimes underestimate their remarkable ability to make our lives more liveable and more convenient.

But, vacuum cleaners can actually do a lot more than remove dust and dirt from floors and carpets. Consider these benefits that will make your life a whole lot easier: • Vacuum pet hair from your pets’

 PHILIPS BAGLESS 2000 SERIES It is compact, lightweight and easy to carry around, plus the multi-purpose nozzle is perfect for all floor types. The dust container has been designed for hygienic emptying with one hand, and comes with a filter replacement kit.

HIRSCH’S CODE: 79151

 SAMSUNG JET75 STICK VACUUM This cordless vacuum comes with a complimentary battery and mop attachment. It cleans more effectively with a suction power of up to 200W, while the highcapacity battery maintains suction for up to an hour. The handheld body weighs just 1,6kg so is easy to manoeuvre around the house – cleaning chairs, sofas, cabinets, tables, windows and blinds. HIRSCH’S CODE: 79035

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ISSUE 14 WINTER 2022

HIRSCH’S :: INSPIRATION

rare pearl A VERY

MEET PEARL OSA – BUSINESSWOMAN, PUBLIC SPEAKER, WIFE, FINALIST IN THE MRS SOUTH AFRICA PAGEANT, AND MOM TO 11 CHILDREN. IF ANYONE CAN INSPIRE US, PEARL CAN

S

outh Africa has an abundance of amazing, strong, inspirational and powerful women – women who manage to juggle a variety of functions. Prior to the pandemic we met many of them at the Hirsch’s Women in Business networking gatherings, the Margaret Hirsch Women in Business Achiever monthly awardees, and more recently, the guest speakers at our Women Working Wonders virtual events hosted by Margaret.

One such guest speaker at the Women Working Wonders event was Pearl Osa – businesswoman, public speaker, wife, finalist in the Mrs South Africa pageant, and probably the one thing that sets her apart is the fact that she is the mother to 11 children who she home schools. So, a very rare Pearl indeed.

How does she do it? How does she manage a large family, a business, a social life and work with charities?

36 • AT HOME WITH HIRSCH’S

HIRSCH’S :: INSPIRATION ISSUE 14 WINTER 2022

“Firstly, I have been very deliberate to learn and pursue my life’s purpose and calling. I am crystal clear about the fact that in the midst of this purpose are seasons, undulations and different parts. I fulfil the various parts of my life’s assignment in the relevant seasons. Every fruit I am now manifesting is a result of the seeds sown at a different season. Even now I continue to sow seeds in preparation for the next season, the next assignment and the next opportunity.

“Right now I am having the time of my life as a public speaker and home schooling mom of my 11 biological children. This season of my life is allowing me to explore my creative side which I’ve done by writing four books, singing duets with my husband, creating content for the brands I represent, as well as other media productions,” Pearl explains.

“We run a family business, and family is the first order of business.

Everyone gets involved and plays their part. My husband is a rock. My children are being brought up to be contributing and productive members of society, starting at home,” Pearl says.

And for the children – what’s it like

PEARL’S 5 TIPS FOR MOMS 1. Don’t question your worth; your worth to you and to the team, at work or at home. Knowing your worth enables you to negotiate befittingly.

2. Know why you do what you do. There is nothing like balance. In the end, everything balances, but while we juggle, some things are bound to get more attention than others.

3. Be kind to yourself and accept

growing up in a big family of 10 boys and one girl? We love what 17-year-old Ray, the Osa’s oldest child, had to say. “I enjoy having all of us together; we’re building incredible memories. Whether we’re getting together socially or having a heated disagreement, there’s never a dull moment … never a shortage of fun, friends and entertainment. I get to be inspired by and exposed to different personalities.

“Being the oldest has its perks because I get certain privileges that my siblings don’t have yet. However, it can be demanding sometimes, because it’s important to always do your best, step up to the plate and lead by example, whether you feel like it or not,” says Ray. H BELOW: Pearl with her husband John.

kindness from others. In fact, build a kind community around you and be kind to them in return. If it feels like discipline, hang in there. It will be good for you.

4. Sometimes the sacrifice calls for a lot of backsteps. Things may seem to be beneath you but if you know where you are going, you will not be ashamed of where you are. Fix your eyes on the end goal.

5. Have faith. This means different things to different people. Whatever it means to you, hold on to that. We all need something to believe in.

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ISSUE 14 WINTER 2022

AT HOME :: COOKING

ASIAN-STYLE PANCAKES INGREDIENTS Pancake mixture: 1 cup flour • tap water • salt • garlic powder • onion powder • paprika • carrots, cut into julienne strips • zucchini, cut into julienne strips • button mushrooms, sliced • vegetable oil Sauce: ¼ cup soy sauce • ¼ cup ponzu • 1 Tbsp chilli and garlic paste • 1 Tbsp honey • 1 tsp white sesame seeds • store bought kimchi Garnishing: spring onion, chopped TO MAKE Pancakes: In a large mixing bowl, add flour, a pinch of salt and water. Mix to a pourable consistency, then add all the spices, vegetables and mushrooms. Heat about 2 Tbsp of oil in a non-stick pan, and pour in some pancake mixture to cover the base of the pan. Allow to cook until golden brown, then flip to cook the other side.

Sauce: In a separate bowl mix the soy sauce, ponzu, chilli and garlic paste, honey (adjust according to your taste) and sesame seeds for the sauce and set aside.

To serve: When pancake is cooked, place plate on top of pan and turn pancake on to plate. Garnish with spring onion and serve with sauce on the side.

38 • AT HOME WITH HIRSCH’S

Spicing it up WITH LORNA MASEKO

THERE WAS A FEAST OF FRAGRANT FLAVOURS RECENTLY IN THE GRUNDIG KITCHEN AT HIRSCH’S IN BALLITO WHEN GUEST CHEF LORNA MASEKO AND MARGARET COOKED UP A STORM TO GET THE TASTEBUDS TINGLING

I

nfluencer, TV personality (she hosts BBC Lifestyle’s new show, Homegrown Tastes South Africa) and internationally renowned celebrity chef, Lorna Maseko, whose first cookbook Celebrate With Lorna Maseko won best celebrity chef cookbook and best international cookbook in 2019 and 2020, was guest chef in the Grundig Kitchen at Hirsch’s in Ballito.

Margaret joined Lorna in the kitchen

as her sous chef and together they cooked up a delicious two-course meal – Asian-style Pancakes and Sea Bass Thai Curry. The food tasted so amazing that we couldn’t resist and just have to share the mouth-watering recipes with everyone. Please note that some of the ingredients are not measured out. Why? Because, like so many great chefs, Lorna goes with “feel” for a great dish … but, when it comes to baking, she does measure meticulously for best results. H

AT HOME :: COOKING

ABOVE: Margaret and guest chef Lorna Maseko exchanging culinary skills in the Grundig Kitchen at Hirsch’s in Ballito.

INGREDIENTS Coconut rice: Asian sticky rice, cooked according to package instructions • coconut flakes, toasted Curry: cooking oil • 1 onion, diced • garlic, crushed • curry leaves • red Thai curry paste • fish sauce • sesame oil • carrots, diced into medium-size chunks • red peppers, diced into medium-size chunks • snap peas • spring onion, chopped into chunks • 1 can coconut cream • honey to taste • salt • any firm fish fillets – swordfish, kingklip, sea bass Garnishing: fresh coriander • almond flakes, toasted • fresh red chilli • black sesame seeds • lime wedges

TO MAKE Rice: Cook rice according to instructions, set aside. Once cooled, mix the coconut flakes into the rice and set aside.

Curry: Heat oil in a shallow pan. Add onions, cook until translucent. Add garlic and curry leaves. Cook for a further 2 minutes until fragrant. Add in red Thai curry paste, fish sauce and sesame oil.

Cook until mixture resembles a smooth paste. Add in vegetables. Add the coconut cream, adjust the taste with salt and honey if needed and place fillets gently into liquid. Cook for a further 1015 minutes until fish is cooked through.

To serve: Garnish curry with coriander, almonds, chilli, black sesame seeds and lime wedges. Serve with coconut rice and enjoy.

AT HOME WITH HIRSCH’S •

ISSUE 14 WINTER 2022

SEA BASS THAI CURRY

39

ISSUE 14 WINTER 2022

AT HOME :: TECHNOLOGY

talk to your

EMBRACE TECHNOLOGY IN YOUR HOME TO MAKE YOUR LIFE

APPLIANCE

T

oday’s busy life means we are fast moving towards home appliances that simplify day-today domestic chores.

With this in mind, many of our suppliers have gone the Wi-Fi and Bluetooth compatibility route which, in essence, allows consumers the opportunity to speak to their appliances.

With Candy appliances, for instance, you can manage your daily household chores directly from your smartphone, making your life easier than ever. Simply download the Candy Simply-Fi App and pair your household appliances to get access to a complete set of additional functions and programmes.

Try Candy’s multi-control to enable a dynamic and innovative interaction that always fits your needs. Thanks to the Simply-Fi App, you’ll be able to operate, control and monitor your home appliances remotely using your mobile device. Stuck in the traffic and having guests for dinner? Pre-heat your oven via the app! Running out of ideas of what to make for dinner? Ask your oven!

40 • AT HOME WITH HIRSCH’S

A WHOLE LOT EASIER

Via the Simply-Fi App or via voice command you have a smart home assistant. You can choose from more than 250 dedicated and automatic recipes if you’re needing some inspiration for dinner; you can talk to your oven when your hands are busy; and you can even control it remotely when you’re on your way home from work.

And thanks to the recipes and tips and tricks on the Simply-Fi App, cooking has never been easier.

Simply select a recipe from the app, and your oven will intuitively set itself

to the right function, temperature and set a countdown and end of cooking time. Once the dish is in the oven, you will also be able to check on your meal or make adjustments via the app or via voice command.

Periodical maintenance is very important to keep your appliances working perfectly for longer – but this is not always easy. Now you can relax! Candy appliances can do an advanced check-up of all the components to determine the working status, offering helpful tips to support you in fixing minor issues yourself. It will also send notifications about the necessary maintenance activities for all your connected appliances. Plus, the Simply-Fi App will notify a Candy certified service provider about the status of your appliance, guaranteeing real-time support if needed.

Simplify your day with the most complete, up-to-date and connected collection. Discover more at www.candy-home.co.za H

BELOW: Be a smart cook. Have a conversation with your oven.

ISSUE 14 WINTER 2022

LET’S SHOP :: DISHWASHERS

DISHWASHERS –

marriage savers A

n interesting fact about the dishwasher is that it was invented in 1886 by a wealthy American socialite, Josephine Cochrane and mechanic George Butters. Josephine invented it to protect her delicate china while it was being washed – and possibly

save her marriage. If you’re tired of spending hours on end up to your elbows in soap suds at the sink, or if you simply need a new dishwasher, then read on. We have some ideal matches just for you, and have highlighted their best features.

 SAMSUNG Easy to load and offering 14 place settings, this dishwasher has the flexibility to fit taller and wider dishes. Super energy efficient. Comes with a flexible third rack providing a dedicated space for small and light items. HIRSCH’S CODE: 77102

42 • AT HOME WITH HIRSCH’S

TIME SAVERS, WATER SAVERS – AND DEFINITELY MARRIAGE SAVERS! THAT’S THE AWESOME DISHWASHER, NOW A PERMANENT FIXTURE IN MOST KITCHENS

LET’S SHOP :: DISHWASHERS ISSUE 14 WINTER 2022

 SIEMENS HOME CONNECT The Siemens dishwasher is a super energy efficient Hero Product, offering smart control of your appliance no matter where you are. There are 13 place settings, flexible comfort when loading, easy start, and dosage assist. HIRSCH’S CODE: 79042

 BOSCH This 13-place setting dishwasher is energy and water efficient, and offers a better-than-average drying performance. It has Wi-Fi connectivity and has a convenient third rack. Best of all, it is pleasantly quiet.

HIRSCH’S CODE: 75996

 AEG This stainless steel 14-place setting dishwasher offers an adjustable third rack.

All-in-one detergents can be used, and assurance is given that all elements of the detergent are used in the correct phase of the cycle. Comes with a removable third rack cutlery tray. HIRSCH’S CODE: 66671

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ISSUE 14 WINTER 2022

LET’S SHOP :: DISHWASHERS

 DEFY MANHATTAN Energy and water efficient and great value. This 13-place setting dishwasher has two adjustable mug shelves, adjustable feet and half-load washing feature.

HIRSCH’S CODE: 67714

 WHIRLPOOL This 14-place setting dishwasher offers outstanding energy and water efficiency. It has a steam-free innovative power dry 3 D airflow system – enabling dishes to come out perfectly dry. And it’s super silent.

No pre-wash required. HIRSCH’S CODE: 67787

 CANDY Excellent value!

This smart dishwasher helps save time with the rapid wash and dry cycle. Via the app you can set up to 20 additional programmes. With 13 place HIRSCH’S CODE: 79107 H

44 • AT HOME WITH HIRSCH’S

WindFree Cooling: 23 000 micro air holes gently & quietly disperse cool air to provide ultimate comfort without cold drafts.

Healthier air, comfort & energy-efficiency The new AR9500 2.0 WindFree™ inverter air conditioner uses innovative technologies to provide comfort to any space so that you can experience ultimate well-being no matter where you are or what you are doing. Equipped with Artificial Intelligence, it automatically optimises various modes by analysing room conditions and usage patterns. The MDS efficiently regulates movement in the room, so it knows when to switch on and switch off or change temperatures.

It also learns occupancy patterns and will automatically reduce run times between occupied and unoccupied times.

The PM 1.0 Filter functions as an air purifier by sterilising viruses, bacteria and allergens and extracts ultra-fine dust particles and fibers. Provide your family with an energy efficient aircon with the added advantage of purified air.

Hot/Cold

PM 1.0 Filter*

AI Auto Cooling

Motion Detect Sensor

Freeze Wash

Wi-Fi Control w w w. fo u r w a ys a i rco n . co. z a

ISSUE 14 WINTER 2022

AT HOME :: BEDS

beds GET IT RIGHT

this. When you lie on a mattress, hundreds of individually pocketed coils adjust independently to the weight and contour of your body, giving you the correct back support, motion separation and a great night’s sleep.

Gringo Naicker, Hirsch’s Regional

THE VALUE OF A GREAT NIGHT’S SLEEP IS SO

Stock Admin Manager and Bed Buyer for the Group, and I were

OFTEN UNDERESTIMATED, BUT THE RIGHT BED CAN

given a tour of the Simmons factory

MAKE SLEEPLESS NIGHTS A THING OF THE PAST

W

and marvelled at how spotless it was. We loved the fact that the mattresses are made up of a

e spend virtually half our lives

The majority of people said they wanted comfort and a mattress

snuggled up in bed, and if we

that was supportive – hence the pocket coil system was patented by

don’t have a good night’s sleep, our days are in jeopardy of going pear-shaped.

Simmons.

The experts at Simmons were quick to point out the importance

So what does it take to get a great night’s sleep?

Finding the right bed is key. But

of trying out a mattress in the shop before making your final decision.

And there’s very good reason for

combination of locally and imported components, and that the memory foam that goes into the mattresses is manufactured especially for them.

Other important considerations when buying a bed? A mattress protector is essential to help eliminate dust mites, and a good pillow – like the Simmons pillows made with micro coils – enables air flow. H

as we all know, when shopping for a bed it’s difficult to know what the inside is like, and on the outside one bed looks just like the next. So what exactly should you be looking for when choosing the right bed for your own personal situation? And what actually goes into making the ideal mattress?

Our friends from Simmons – one of Hirsch’s suppliers of top-end beds – have a factory in KwaDukuza and offered to take us on a tour of their factory, and to find out why their Pocketed Coil Technology mattresses have seen millions of people over the last 140 years reluctant to get out of bed in the morning. Why? Simply because it was just too comfortable!

When Simmons conducted research one of the key questions they asked consumers was this: What was the most important consideration when buying a bed?

46 • AT HOME WITH HIRSCH’S

DID YOU KNOW? Simmons was the first mattress company to introduce the king and queen size mattresses

BELOW: Gringo Naicker from Hirsch’s chats with Paul Hedley from Simmons.

CHALLENGE THE EXPECTED

WHY NOT ON YOUR LEVEL

AEG ComfortLift™ 13 PLACE, 10 PROGRAMME DISHWASHER combines cutting-edge technology with award-winning design. The unique and innovative lifting mechanism allows the lower rack to be lifted up towards you at a relaxed position when loading and unloading your dishes. It then descends in a gentle motion, ensuring your dishes and glassware are always cared for.

WHY DEEP FRY IF YOU CAN AIR FRY

AEG’s innovative AirFry 60cm Built-in 72l Electric Oven is a sleek high technology appliance that should feature in every stylish and modern home kitchen.

The energy efficient AirFry oven cleverly circulates hot air evenly to reduce cooking time and electricity consumption by up to 20%. The Oven also boasts an incredible 11 cooking functions including, traditional convection, bake, a pizza setting, grilling and turbo grilling. Further, it has three baking levels, a large baking tray and additional baking heating for even cooking.

ISSUE 14 WINTER 2022

HAPPENINGS :: AT HIRSCH’S

Happenings!

HIRSCH’S HAPPY

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pening three new branches – and expanding and relocating one.

Rebuilding a branch that had been looted and trashed.

Winning Top Business KZN and the Standard Bank’s Family Business of the Year. Margaret winning the Africa Women Innovation and Entrepreneurship Forum Lifetime Achievement Award for 2021 and introducing new products – these are just a few of the highlights that Hirsch’s have had over the last 12 months.

HIRSCH’S WIN FAMILY BUSINESS AWARD The Standard Bank KZN Top Business Awards recognise and celebrate some of the best businesses operating in KZN across

a range of categories. In 2021 Hirsch’s scooped the Family Business award. This category was open to businesses where the majority ownership remains within the family structure and where more than one generation contributes to the success of the business.

MARGARET RECEIVES LIFETIME ACHIEVEMENT AWARD Margaret received a Lifetime Achievement Award at the Africa Women Innovation and Entrepreneurship Forum (AWIEF) in December last year. This was the seventh year of hosting the Annual Africa Women Innovation and Entrepreneurship Forum – Africa's leading women entrepreneurship conference and awards event under the theme “Advancing inclusive,

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resilient and sustainable growth in a post-Covid-19 African economy.”

SMEG AND SAMSUNG STORE OPEN IN CONSTANTIA In 2021 Hirsch's opened two new stores in Constantia in the Cape. At the opening Margaret said: “Owing to the success of the Samsung Concept stores in KZN and Gauteng, we decided to open one in the Western Cape where we already have branches of Hirsch’s in Milnerton and Somerset West.”

With space available for the store at the Constantia Village Shopping Mall, and a second shop available for rent in the Old Village Mall, this was the most obvious area.

In addition to this, being close to local restaurants, the delicatessens and so on, leant itself to an upmarket appliance store. We decided to go

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HAPPENINGS :: AT HIRSCH’S

ISSUE 14 WINTER 2022

 ahead with this unique opportunity of opening a SMEG store, the first in Africa – which is curated by Hirsch's.

RELOCATING SANDTON’S SAMSUNG STORE Hirsch's relocated their 60m² Samsung Sandton City shop (Shop L54) across the passage to a beautiful 276m² crafted and interactive experience (Shop L23, ex-Musica space) in November last year. Staff and customers are delighted. So much bigger … so much better!

HIRSCH’S SPRINGFIELD PARK BOUNCES BACK AFTER LOOTING Hirsch's in Springfield Park, KZN, was one of the stores that re-opened fairly quickly after the looting that took place in July last year.

Margaret explained that although it was soul-destroying to see more than 20 years of work demolished and destroyed in less than an hour, they

 The Hirsch's won Family Business of the Year at the KZN Top Business Awards in 2021. Margaret, Richard, Luci and Allan Hirsch.  Margaret with her lifetime achievement award.  Allan and Margaret welcome Beko to Hirsch's Milnerton.  Cleaning up after the July looting at Hirsch's Springfield Park.  The re-opening of Hirsch's

 made a decision to open up again as quickly as possible.

“One challenge was that there were no technicians and tradesmen to help us so we had to use our own staff. It was honestly the most fantastic effort by staff and community.

“We worked round the clock to make sure we got everything sorted, and were grateful to be able to reopen the branch within a week,” says Margaret.

BEKO – NEW AT HIRSCH’S Beko – Europe's leading freestanding home appliance brand and pioneer in product innovation to support a healthier lifestyle – is now available at Hirsch's Milnerton branch in the Western Cape. Margaret and Allan were there to welcome the new brand to their Milnerton branch, which is now also available at their new branch in Waterfall and at their Springfield Park branch in KZN.

Superstore Springfield Park.

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 The opening of the relocated Sandton Samsung store.  The Smeg Constantia launch.

Allan, Margaret, Steve Brookes from Smeg, Richard and Paul Brown.  Richard announcing the opening of the Smeg Constantia store.  Margaret cutting the ribbon at the opening of the Samsung store in the Western Cape.

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HAPPENINGS :: AT HIRSCH’S

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 HIRSCH’S NEW WATERFALL BRANCH The Waterfall store is the latest addition to the Hirsch's portfolio of eight Hirsch's branches in Gauteng and 14 nationally. Says Richard, CEO of the company: “We are excited to be in the heart of the

trendiest, fastest developing area in Gauteng, and look forward to treating the Waterfall community to the same service levels, range of products and expertise that has built our reputation over the past 43 years. We jumped at the opportunity to be in the heart of this

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 Nuno Lopez from Atomic Marketing, Brent Johnson from Beko, Deon Stow from Univa, Richard Bunting from Defy, Allan Hirsch, and Norman Brassel from Hirsch's.  Margaret and Allan take a selfie of their guests at the opening.

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bustling development node and look forward to a long and happy future with our friends and family from the Waterfall area. We have incredible opening deals on TV's, appliances and beds which I know the Waterfall community are going to love.” H

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ADVERTORIAL ISSUE 14 WINTER 2022

HIRSCH’S WELCOMES

THIS INTERNATIONALLY RENOWNED WHITE GOODS MANUFACTURER IS NOW AVAILABLE IN SOUTH AFRICA AND AT SELECTED HIRSCH’S STORES NATIONWIDE

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ith a focus on developing products that inspire a healthy lifestyle, Beko products save both time and effort, allowing you to use that time for yourself and your family.

Beko – part of Arçelik, a multinational household appliances manufacturer which also includes Defy and Grundig brands in South Africa – is one of the top three large home appliances brands in Europe and offers hi-tech quality products with sustainability at its heart.

With the goal of empowering new generations to live healthier, Beko has focused on making this choice a convenient one for consumers via a wide range of appliances. From fridges with Everfresh + technology that keep your fruit and vegetables fresher for up to three times longer, to disinfectant ovens that can sanitise baby bottles, to microwaves that can cook meals in minutes, there’s something for everyone. And the consumer is at the heart of everything Beko does.

Beko has not only broadened its mission to recognise that healthy living is only possible on a healthy planet, but it has also committed to protecting the earth by designing

beko

and manufacturing energy-efficient products and investing in resource efficiency in production.

“The pandemic revolutionised consumer priorities, with the average consumer becoming more aware of the planetary stakes every day. Consumers are now looking for companies to create value for their communities and the environment. In the aftermath of Covid-19, customers desire a cleaner conscience. They are open to energy-efficient, sustainable products that limit the destructive impact we may leave on the planet,” said Rajan Gungiah, Beko Regional Marketing Director, Sub-Saharan Africa.

“With the home now doubling as a multi-functional hub, time management has become a consumer priority,” says Gungiah.

As consumers adjust to life after the pandemic, technologies that focus on longevity and sustainability will become more prominent, and Beko promises that its appliances will have short and smart programmes that make them more energy- and time-efficient.

Keeping sustainability, the environment and the consumer at the forefront of Beko’s offering, the brand will now be stocked

nationwide at Hirsch’s Home Appliance Stores, currently SA's largest independent home appliance retailer in the country.

Chief Executive Officer at Hirsch’s, Richard Hirsch, said that Hirsch’s were delighted to have Beko products in a selection of their branches nationwide. “We believe the values of Beko align with what consumers are looking for in a post-Covid world, and we look forward to inviting Beko customers through our doors,” he exclaimed.

“Partnering with Hirsch’s Home Appliance Stores allows Beko to reach our customers who are looking for technologically advanced, sustainable products to suit their choice to live healthier lifestyles, always keeping the consumer in mind,” concludes Gungiah about Beko’s partnership in Hirsch’s Home Appliance Stores.

For more information on Beko’s eco-friendly product range, please visit www.beko.com/za-en

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ISSUE 14 WINTER 2022

HIRSCH’S :: BUSINESS WORKSHOPS

ABOVE: Ndumiso Sikhakhane, founder, Infinity Growth Digital Marketing.

F

ABOVE: Nomalanga Sitole, entrepreneur.

ABOVE: Robin Banks, mind power coach.

rom weekly business and

have Zoomed into Hirsch’s virtual events or followed

PROPERTY CLUB (Held once a month)

home loan agents and decor specialists. Thanks

wellness talks, and monthly

on FB live from around the country. It is hoped that in

Margaret has always been passionate about

especially to CEO of Lew Geffen Sotheby’s

property and Women Working Wonders events, Hirsch’s – and in

the coming months we’ll go back to events in store, but the good news for

the property market, and loves talking property. Her Property

International Realty, Yael Geffen, who has been a

particular Margaret who has hosted the events – have been kept frantically busy.

people in outlying areas is that they can still be part of these shows which will be

Club features speakers from all sectors of the property community –

Well over a million people

held virtually.

from estate agents to

regular speaker and who has put the latest trends in the property market in perspective for potential buyers and sellers.

virtual happenings AT HIRSCH’S 54 • AT HOME WITH HIRSCH’S

HIRSCH’S :: BUSINESS WORKSHOPS ISSUE 14 WINTER 2022

ABOVE: Yael Geffen, Lew Geffen, Sothebys International.

ABOVE: Ramsey Daly, cofounder, Ikokha.

ABOVE: Ntsoaki Sibiya, Tsoabelo Security Solutions.

ENTREPRENEURS WORKSHOPS

Marlene Powell, are now in their fourth year.

and Metaverse specialist Neale Petersen) to

are grateful to all our speakers – particularly

(Fridays: 11-12pm) The popular

Along with Margaret and Marlene, guest speakers

learning to navigate LinkedIn successfully

Entrepreneurs Workshops hosted by Margaret and award-winning business

have unselfishly given up their time to help SMME’s navigate the latest trends

with guest speaker and LinkedIn guru,

people like world famous mind power guru Robin Banks – who has given

coach from ActionCOACH,

on the business front.

From finding out more about the Metaverse

BELOW: Margaret and Marlene, Entrepreneurs Workshop hosts.

(thanks to guest speaker

Este Pretorius, the workshops have been a great meeting place for entrepreneurs from around the country. We

some inspiring and always amusing talks over the last few years.

We have included a gallery of some of our awesome speakers.

WOMEN WORKING WONDERS (Held once a month) South Africa has a wonderful plethora of women who are making a difference in their communities. Margaret has hosted several of these amazing women in her Women Working Wonders events. A big thank you to them all for all they do!

We have featured some of them here: Izelle Coombes from Angels Resource Centre, Zanele Kamwendo from Sparkle Image Consultants, Ntsoaki Sibiya, founder of Tsoabelo Security Solutions, Mpho Mogotsi, a gender based violence activist, Catherine Smith from City Of Hope, Dikeledi Sileka from Dynamic Timz Coaching, and Regine Le Roux from Reputation Matters.

AT HOME WITH HIRSCH’S • 55

ISSUE 14 WINTER 2022

HIRSCH’S :: BUSINESS WORKSHOPS

RIGHT: Stacey and Jess.

BELOW: Este Pretorius. LinkedIn.

LINKEDIN TIPS from Este Pretorius

MOTIVATIONAL MONDAYS (Mondays: 11-12pm)

we come across every day.

“It is our vision to make

Every Monday Margaret is joined by the duo from Connectable Life, Jessica Mostert and Stacey

healthcare a norm for everyone and accessible to anyone. Finding and receiving help can be seamless,

Spilsbury, for a talk on mind and body wellness. Jess and Stacey

safe and stigma-free. Our hope is to highlight the value of wellness over

have invited speakers from all walks of the health and wellness sphere to

illness and that there is strength in reaching out for help, even when we

help people overcome life’s hurdles

don’t think we need it,” says Jess.

Pay attention to: 1. Banner: LinkedIn provides you

update this weekly.

7. Experience: Here you can sell

with a standard banner. Ensure you upload a new one that represents

yourself and add any links, media, etc that will help you stand out.

this platform. Whether you’re an entrepreneur, start-up, small business owner or corporate, the process of

you.

2. Photo: Make sure you’re smiling and professional.

For instance, do you have a great testimonial you want to showcase?

This is the place to do it.

growing your business is the same.

On LinkedIn, there’s a science to finding clients. It’s not rocket science, but it is a science. And if you follow the scientific, datadriven methodologies, strategies and systems, you WILL find, attract, nurture and convert more of your ideal clients more often.

But where do you start? The first step is to make sure you have a complete profile. This will result in you getting 40% more views. More importantly, your profile is a key piece of real estate to maximise.

3. Headline: You want someone to be interested enough in your headline to read your whole profile.

4. Providing services: Have you listed the services you provide as a business? Make sure you keep this up to date.

5. About section: This section should cover what you have done for others and how you helped them achieve the results.

6. Featured: This section is a great place to show anyone who looks at your profile that you are active and posting content that is valuable. Try to

8. Skills: LinkedIn gives you the opportunity to list 50 skills. Use them all, whether you are endorsed for them or not. The algorithm will love you for it.

9. Recommendations: These are critical to show that you have a track record. Ensure you have at least three that are not older than six months.

Every B to B needs to be on

56 • AT HOME WITH HIRSCH’S

For more industry insider tips and tricks, head to: www.linkedin.com/company/boostsales-linkedin H

HIRSCH’S :: KITCHEN CAPERS ISSUE 14 WINTER 2022

COMING TOGETHER THROUGH THE LOVE OF

Good food

THE HIRSCH’S KITCHEN CAPERS EVENTS THAT HAVE BEEN

HELD VIRTUALLY FOR THE LAST TWO YEARS ARE SLOWLY BUT SURELY COMING BACK INTO THE STORES. HERE IS A TASTE OF WHAT HAS BEEN GOING ON …

LEFT AND ABOVE: Margaret and Siba.

COOKING WITH SIBA Margaret got together with internationally renowned and multiaward winning chef, author and entrepreneur Siba Mtongana for a virtual cooking session in Siba’s home. They both learnt a great deal from each other and have agreed to repeat the exercise – live, in the near future!

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ISSUE 14 WINTER 2022

HIRSCH’S :: KITCHEN CAPERS

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LOVE IS IN THE AIR…FRYER To celebrate the month of love, Hirsch’s and Philips got together for a “Love Is In The Airfryer” cook-off.

To enter, couples (married, engaged or friends and family) were asked to submit recipes they would like to cook in the Philips Airfryer. Three KZN couples were chosen and the cook-off took place at Hirsch’s uMhlanga branch. Spar Park Square and uMhlanga Rocks SuperSpar kindly donated the food for the cook-off.

Winning the event with their delicious, nutritious burger, followed

by a decadent brownie and churros cooked in the airfryer were young parents Robynn and Kyle Osborne who won a Philips Premium XXL Airfryer. Coming second with their crunchy and tasty Mexican inspired cheesy nachos and berry filled pastry cases were newly married Jarryd and Savannah Du Toit who won a Philips Pro Mix Stick Blender.

In third place with their spicy and tasty chicken tikka dish with salad and garlic bread followed by jam tart were friends Trish Singh and Jennifer Naidoo who won a Philips Blender each. Each couple won a

selection of Hirsch’s recipe books.

Look out on our Hirsch’s FB page for Airfryer cook-offs at a branch near you.

 Love Is In The Airfryer contestants and judges.  Jarryd and Savannah Du Toit.  The winners – Robynn and Kyle Osborne.  Food cooked in the Bosch Kitchen at Centurion.

 Izelle Hoffman and Margaret in the Bosch Kitchen at Centurion.  Udhir Harrinarian, Zaynab Paruk, Preshni Bangar and Shahista Khan.  Margaret Hirsch, Yolanda Dlamini, Luci Hirsch and Mathapelo Montsho.

 Margaret, Denver Naicker who compared the cooking session, and Jo Judnick-Wilson.  A captivated audience – Mrs South Africa contestants.  A cooking session at the new Smeg store.

58 • AT HOME WITH HIRSCH’S

IZELLE AND MARGARET IN THE BOSCH KITCHEN Lifestyle chef and author of Mindful Eating, Izelle Hoffman, was a regular guest chef in the Bosch Kitchen at the Hirsch’s Centurion branch over the last 12 months. With their audience looking on virtually, Izelle and Margaret put together some delicious, easy-to-make vegan and low-carb meals.

HIRSCH’S :: KITCHEN CAPERS ISSUE 14 WINTER 2022

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 COOKING IN AN INSTANT WITH HIRSCH’S Hirsch’s Homestore Hillcrest branch recently hosted the talented duo from Why Cook SA, Mathapelo Montsho and Yolanda Dlamini who whipped up some fabulous dishes using the Instant Pot Smart Cooker and Vortex Airfryer. Guests were delighted with the quick and easy and super healthy meal they prepared.

COOKING UP A VEGAN STORM WITH SMEG One of the first in-store events to take place earlier this year was a fun vegan extravaganza event that Margaret held with Theresa from Prashad Café in the Smeg showroom in the Constantia Mall. Needless to say, guests were delighted to be out and about again.

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DELICIOUS SPREAD FOR 2022 MRS SA CONTESTANTS As part of the Hirsch’s Waterfall store opening celebrations, Margaret got together with Mrs South Africa 2021 Jo Judnick-Wilson to cook up a happy storm for the 2022 Mrs SA contestants, many of whom will soon be cooking in a Hirsch’s kitchen near you. Keep an eye on our FB page for details of these events. H

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ISSUE 14 WINTER 2022

HIRSCH’S :: GIVING BACK

SPRINKLING

happiness T

here’s nothing more rewarding than watching someone’s face light up when they’ve been helped out

INGCEBO EDUCARE CENTRE The last two years have been particularly trying for many small communities relying on donations.

Hirsch’s has helped out in any way they can, and one of the projects Margaret has taken under her wing includes the Ingcebo Educare Centre in Isipingo.

Sneh Ntshutsha set up the centre several years ago as a place of hope and refuge for vulnerable children 60 • AT HOME WITH HIRSCH’S

of a tight spot, or given something they didn’t expect. The Hirsch’s Foundation has experienced watching joy on many faces over the years, and this last year was no

and orphans in the area. Margaret has helped kit the centre out with fridges, freezers, mattresses, kitchen essentials and school supplies. They are also sent groceries on a monthly basis.

Sneh is appealing to anyone in the community for help. If you would like to donate anything from food to furniture, new and second-hand items, please email shane@hirschs.co.za.

exception.

From waving magic wands to create a magnificent ball for matric students from an under-resourced school in Diepsloot, to helping a neighbourhood business get back on its feet after the looting in KZN, the Hirsch’s – under the loving guidance of Margaret – have been there to help sprinkle happiness.

ABOVE: Sneh with Margaret.

HIRSCH’S :: GIVING BACK ISSUE 14 WINTER 2022

NEW BEGINNINGS Charles and Val Kadalie’s life’s work has been to help rehabilitate prisoners. They recently contacted Margaret to see if she could help with items for a kitchen for Arthi’s Kitchen – a small catering business run by a man who had been incarcerated for several years – to help him get his business off the ground. Margaret came to the rescue with appliances for a fully functional kitchen. Allan and Margaret were invited to pop in for the opening.

FAMILIES HELPING FAMILIES When Margaret heard that another family-run business, Fotomax, had been totally destroyed during the looting in KZN in July last year, she offered the company a new lease on life with premises at Hirsch’s head office. “I was devastated to hear that the Fotomax building in Riverhorse Valley had burnt down, but we are South Africans and we are resilient. I had space at our offices in Umgeni Road and invited them to move in,” said Margaret.

BEDS FOR HOUSE OF HOPE The House of Hope in Pretoria rehabilitates girls who have lived on the street – or who have been trafficked. Hirsch’s and Cloud Nine and Rest Assured recently donated beds to the centre, which is run by a group of wonderful women who donate their time to the cause. Margaret gave an inspiring talk to the women, encouraging them to know their value and worth, and how to set goals.

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 Having make-up applied for the ball.  Mpho Mogotsi surrounded by pupils at Diepsloot.  Some of the young ladies in their chosen outfits for their matric dance.  Looking cool - Six of the matric pupil boys ready for their evening of fun.  Margaret Hirsch helps a young lady choose a dress for the ball.  Margaret with Mrs SA finalists helping two of the young men to choose an outfit for the ball.

62 • AT HOME WITH HIRSCH’S

A MATRIC BALL TO REMEMBER When the matric pupils from Iterele Zenzele Secondary School in Diepsloot heard they were going to have a matric ball, they could not believe their ears. Pupils at the school had never had a matric ball before, but this changed when past pupil and Mrs SA contestant, the lovely Mpho Mogotsi, together with Margaret and a contingent of Mrs South Africa finalists, visited their school. Mpho and Margaret found suitable attire for the pupils and managed to raise enough money for everything needed to make the night a thoroughly memorable one.

The ball was held at the Indaba Hotel in Fourways. H

AT HOME :: ONLINE ISSUE 14 WINTER 2022

WHAT'S HAPPENING

online?

BRADLEY GOVENDER, HIRSCH’S ONLINE MANAGER, HAS TAKEN HIRSCH’S ONLINE SHOPPING ZONE TO A NEW LEVEL OFFERING CUSTOMERS THE DISNEY SHOPPING EXPERIENCE – AN EXPERIENCE THEY WILL NEVER FORGET

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hat an amazing year it has been for our online platform.

We have been blessed with an exceptional growth of 22,11% year on year, with more than 4,398,768 users visiting our website. An incredible achievement! With continuous growth and an ever-growing client base, Hirsch’s website is on its way to becoming a serious contender in the online market. Thanks to our team, Simone, Swasti, Preline, Ana, Trisha, Elisha, Sandhya, Justin and Rivona who have put endless hours of hard work into making the website the success it is today. This team makes

sure we stick to the basics – and of course our priority is our customers.

There has definitely been a change in shopping trends since restrictions were eased last year, with online shopping increasing daily as more people find it so much more convenient to shop online.

The majority of our online sales come from home appliances like washing machines, fridges and dishwashers, but we have noticed that over the last six months consumers are purchasing more high-tech products and accessories like TVs, cellphones and home audio equipment. However, dishwashers take the prize for being our best

online sellers.

Behind the scenes we have some fantastic projects planned for our website this year, one of which is the integration of our Point Of Sale system to the website. This will give us the advantage of automating our admin process, making us better, smarter and faster. We have also brought on a new delivery team, who are committed to making sure all our deliveries are completed within 48 hours with the option of a same-day delivery.

In addition, we have upgraded our live chat because this is a key element to our website and allows us to interact with our customers on a more personal level.

Another important factor is that we have integrated our website and partnered with Vodacom to become listed on the Vodapay app as a retailer. This allows our customers to have easier access through an alternate portal. Our goal is to have a streamlined process from the moment the customer logs on to our website to the minute the product is delivered.

This must be an easy and hasslefree transaction. In other words, our aim is to give every single one of our customers the Disney experience. H

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STOCKISTS

near you FIND A HIRSCH’S STORE

Gauteng

KwaZulu-Natal

Western Cape

Head Office, Distribution & Service Centre 1121 Umgeni Rd Tel: 031 582 4400 Fax: 031 564 8492 uMhlanga Tetford Circle (HOME STORE) Tel: 031 570 4000 Hirsch’s Air Tetford Circle Tel: 031 570 4000 Ballito Wimble Close Tel: 032 946 7400 Springfield Park Royal Palm Ave (SUPER STORE) Tel: 031 242 2600 Hillcrest Old Main Rd Tel: 031 761 7500

64 • AT HOME WITH HIRSCH’S

Cape Town Koeberg Rd, Milnerton (HOME STORE) Tel: 021 528 6700

Carnival, Brakpan 22 Nossob St Tel: 010 822 2050

Somerset West 7 Dynagel Rd, Firgrove Rural Cape Town Tel: 021 001 1066

Centurion Gateway Plaza, Cnr Sarel Baard & Old Jhb Rds Tel: 012 621 6300

Strubens Valley Cnr Hendrik Potgieter & Christian De Wet Tel: 011 858 4600

Silverlakes Cnr Graham & Silverlakes Rds Tel: 012 001 2640

Hyde Park 226 Jan Smuts Ave Tel: 00 001 8590

Waterfall Cnr Woodmead & Waterfall Drs Tel: 010 0011088

Fourways 1 Forest Drive Tel: 011 707 8000 Meadowdale Herman Rd Tel: 011 657 2400

SMEG STORE Constantia Village Shopping Centre Constantia Tel: 021 001 0684

SAMSUNG CONCEPT STORES Gateway Theatre of Shopping uMhlanga Tel: 031 566 6795 The Pavilion Shopping Centre Westville Tel: 031 001 0424 Clearwater Mall Strubens Valley Tel: 011 675 0010 Mall of Africa Midrand Tel: 010 001 9441 Sandton City Sandton Tel: 010 001 9440 Constantia Village Constantia Tel: 021 001 0685

Traditional Sunday Meal.

Made the Non-Traditional Way. Perfect recipe results with Smart Sensing Technology.

The Philips 7.3l Airfryer XXL with Smart Sensing Technology Airfryer & NutriU. The ultimate cooking experience.