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arah Swainson – below – believes one must be passionate about what you do, and she certainly is. Her passion is providing women of all sizes with wellfitted, comfortable underwear. Her shop, Sarah Elizabeth in Salt Rock, offers personalised fittings and a range of underwear, swimwear and sleepwear. The bras range from an A to K cup, so there is certainly something for everyone. “I was never able to find a comfortable bra in South Africa,” says Sarah. “While working in the UK I went for a personal fitting which changed my life and gave me new confidence about
The sweet
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WITH THE RIGHT BRA, SARAH SWAINSON’S VISION FOR HER ONLINE BUSINESS IS TO HELP WOMEN GAIN CONFIDENCE, BE COMFORTABLE AND LOOK GORGEOUS, WRITES LES ABERCROMBIE pictures lara baker myself.” On her return to South Africa in 2012, Sarah decided to help other women gain the same comfort and confidence she had and soft-launched the Sarah Elizabeth website at the end of 2013. “We were a bit ahead of the curve as online shopping was quite a new concept in South Africa back then.” However, with her marketing background and persistence Sarah gained the trust of her clients and now provides
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I was never able to find a comfortable bra in South Africa, while working in the UK I went for a personal fitting which changed my life and gave me new confidence about myself
