fashion*
Fun with
MOM
RIGHT: Mom and
daughter team, Keshia and Miya Naidoo, proudly model their matching clothes which Keshia has managed to source and manufacture locally in Durban.
MOUNT EDGECOMBE MOM KESHIA NAIDOO LOOKED EVERYWHERE FOR MATCHING NO-FUSS CASUAL CLOTHES FOR HER AND HER DAUGHTER. IN DESPERATION, SHE WAS INSPIRED TO START HER OWN RANGE
K
eshia Naidoo is like most other young mothers out there. A mom to her nearly three-yearold daughter Miya, a corporate by day and a blogger and businesswoman by night. As if that’s not enough, Keshia also wishes to create and leave for her daughter a legacy. “Not a monetary legacy,” Keshia says, “but a legacy of knowledge – knowledge that Miya was the driving force of inspiration behind everything,” she affirms. “The idea and inspiration for a ready-to-wear range of children’s clothes for moms on the go came to me during our level five lockdown a year ago. Like many working moms I was at home glued to my laptop day in and day out – in my gym clothes as these were the most comfortable clothes to work in,” says Keshia. Once restrictions started easing Keshia realised she was still dashing off to the shops in her “workwear”, sometimes with Miya in tow, feeling frumpy and now a little tired of her onceloved gym clothes. “At this point I started searching online to find more comfortable matching mom and kiddies, ready-to-wear clothing with slogans,
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but found nothing I particularly liked or that was available locally,” she says. “If I was looking for fashion inspiration online, then surely other moms were in the same boat as myself and would appreciate having a readyto-wear, fun ‘mom and me’ range that made them look cool, feel comfortable and would take the drudgery out of deciding what to wear for shopping trips, birthday parties and the like, while also still coping with the other mundane duties that come with being a mom.” After much researching and testing out samples from overseas, Keshia decided to support local, reinvest in our beautiful country and make this a proudly South African brand. With job losses affecting millions of people
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