fashion*
I
t’s hard to think fashion trends when your top level meeting features you in slouchy PJ bottoms, topped with a natty business shirt and full make-up. The Zoomattire trend was somewhat unexpected. Clearly Covid has had a strong impact on fashion and trends, not only because of our lockdown lethargy and Home Is Office/University/ School status, but wariness of spending on “luxury goods” when future incomes are precarious. Most are comfortable buying a standard tracksuit online, but haute couture, not so much, not so simple, and hey, when and where would we wear it? Kiara Gounder lectures at DUT’s Department of Fashion & Textiles. She talks the bigger picture: “Fashion is a cultural phenomenon – it’s only natural the pandemic would impact this industry. Consumer needs shifted, with an increased demand for work leisurewear
FASHION
& the Covid factor
IN THIS CRAZY STOP-START SCARY WORLD IN WHICH WE’RE LIVING, IS THERE REALLY SUCH A THING AS FASHION AND TRENDS? ACCORDING TO OUR LOCAL BRANDS, DESIGNERS AND THOSE IN THE KNOW, THERE SURELY ARE, WRITES ANNE SCHAUFFER
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(work-from-home attire) and loungewear. The ‘home’ has become the primary work location for many, and the fashion industry has tried to cater to the increased demand for ‘online and offline-wear’. Above-the-keyboard dressing remains a priority.” She added, “Comfort is still key, even in post-lockdown nations. Consumers are prioritising functional, practical and comfortable clothing.”
