community*
she says, “I thought rentals. Because I love to dress up – I’m the most dressed-up person at any function – I thought rentals of headdresses, wigs, feathered things, you name it, perfect for festivals or fancy dresses?” Dawn’s dress-up box. Heard of Champagne Fridays? From a regular Friday event when Dawn opened the doors to her home – popped corks off the bottles – and women rifled through the clothes racks, to a thrice yearly sleek and
Creative Naomi is another find of Dawn’s: “Four original All Saints jackets, decorated with these gorgeous pieces she sourced from the SPCA. She’s made bags, too, from the reject denim.” The brief? “I felt like a bit of a Dolce & Gabbana feel.” The wonder of Disco Dawn for its owner is that she can do exactly as she pleases. When she was going on a summer holiday, she designed her own range – a looseflowing dress, soft flowing pants and wrap top: “I designed it for me, but in a range of colours and sizes … and they sell.” Art is the thread through her collaborations, her own range, even her
photoshoots. She loves to source creatives and collaborate with them. Whether it’s her mom knitting sleeves for an outfit, the talented guy from the municipality painting takkies, or the week-long shoots which are holidays in disguise. “I want to keep it real. I don’t use models – it’s either myself or friends. No filters.” She does, however, have a number of wonderful assets – she’s very comfortable in the social media space, and has photographers Jacques Weyers as a brother-in-law, and Tony Christie, a good friend. And naturally, there’s more. The Vintage clothes section is in high demand. “And,”
I wanted elegant, pretty, wrap dresses, shorts, jumpsuits – oneoff pieces you won’t find in a store. I wanted to create art in my clothes stylish event, with a DJ, music, champers, and giveaways. It’s a wonderful girl-only space, for safe dress-ups and lots of fun. It feels as if Disco Dawn has been as much of a surprise to Dawn as it has to her clients, collaborationists and others: “My energy comes through here, from
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Call 031 569 6808 or visit www.swe.co.
