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BRIGHT SAY GOODBYE TO DRAB AND DULL – AND GET READY TO SEE PURPLE EVERYWHERE
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ollowing almost a year of research and trend forecasting – taking into consideration what people are doing and talking about, getting inspiration from gaming platforms, sports, looking at the natural world around us with lilac, lavender and periwinkle plants offering a calming sense during the pandemic – Pantone has introduced a new shade of blue. It’s a dynamic periwinkle blue hue with a vivifying violet red undertone. Very Peri, or Pantone 17-3938, is the Pantone Colour of the Year for 2022. By combining the “faithfulness and consistency of blue with the energy and excitement of red”, Pantone – the global colour authority and provider of professional colour language standards – landed on the “happiest and warmest of all the blue hues”. This is also the first time Pantone has created a colour for its Colour of the Year selection. This decision reflects the “global innovation and transformation taking place,” said Laurie Pressman, Pantone Colour Institute vice-president. “As society continues to recognise colour as a critical form of communication and as a way to express and affect ideas and emotions and
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