MAY 2018
TAcTICS V I D E O G A M E I N S I G H T S A N D A N A LY S I S
TAcTICS E D I TO R I N C H I E F Ryan Janes C O N TR I B U TO R M a rti n e S a u n d e r s WE B S I TE www . fa n c e n s u s . c o m C O N TACT U S + 4 4 (0 )1 6 2 8 48 3 5 5 4 i nfo @ fa n c e n s u s . c o m
AL L D ATA R EP R ES EN TI V E O F A CTIVIT Y BET WEEN M AY 1 ST 201 8 A ND M AY 31 ST 201 8 A L L D ATA FE AT URED IS GLOBA L E XCLUDING A SIA TOP T EN CHA RTS P R c h a rt fo c u s e s o n all gam es regardless of release date Social m edia c h a rts exc l u d e t i t l e s o l d er than three m onths ( exc. Early Access) unless state d KE Y INFLUENCER DATA Sum m ary a n d to p te n d ata exc l u d e s titles released before April 2018 (inc. Early Access ) K . I . S p ot l i g ht i n c l u d e s v ideos published in past tw elv e m onths V i e w e r f i g u r e s b a s e d on reading taken on 1st June 2018
FANCENSUS
MAY B IG G EST T R AI LE R RED DEAD REDEMPTION 2 OFFICIAL TRAILER #3
BUSIEST PR WEE K
20
B U S I EST T E R R I TO RY
BEST RECEIV ED
U.S .A.
P I L L A R S O F E T E R N I T Y 2 D E A D FI R E
P R H A R DWAR E FOCUS NINTENDO SWI TCH
M OST FRONT PAGES B AT T L E FI E L D V
M OST V IE WED K E Y INFLUENCERS MO ST C O NS I ST E N T S O C I A L CA LL OF D UTY BLA CK OP S IIII
N I N J A A L I - A W I L LY R E X
IT’ S A B O U T MOR E T H A N J U ST LO O K IN G AT W HAT’S O N TH E S U R FA C E . . . With the countdown to E3 in full swing we’ve seen lots of announcements, rumours and asset drops this past month with plenty of PR and social activity to back it all up. It’s an interesting and exciting time of the year for all game lovers itching to see something new from their favourite franchises. Fortnite continues to dominate, with more than double the PR presence last month compared to its closest rival Battlefield V, which had announcements hitting at the back end of the month. So much coverage for Battlefield V in a very short space of time was largely due to discussion around the historical accuracy, or rather inaccuracy, of female soldiers, more than features or gameplay! Interestingly Detroit: Become Human made it to number 7 on the list of strongest PR presence, but was way down the list for Retweets & Shares, not even making the top ten for either. Look out for our special E3 edition of Tactics in a couple of weeks’ time. Along with our usual PR, Social and YouTube breakdowns, it will also contain a few extras, including a look at the performance of the press conferences by analysing Twitch data for each stream. So, we’ll see you back here before the end of the month! Martine Saunders
TA B LE O F C O N T E NTS <MAY
04 07 08 10 12 14 16
2018>
R E V I E W C ENT RA L L as er s , Runners, Dark S o uls and Mo re . . . O U T TH I S MONT H The b i ggest rele ases o ut in Ju ne W E B S I TE AN D M AG AZ I N E S U MMA RY Top 1 0 G ames and I ndiv idu al S p ot light I N D E P E N D E N T FOCUS The top p erfo rming indies fo r PR and Yo uTub e TWI TTE R S U MMA RY Top 1 0 G ames w ith the Mo st Retw eet s FAC E B O O K S U MMA RY Top 1 0 Games w ith the Mo st Sh ares YO U TU B E AN D K E Y I N F L U E N C E R S U MMA RY The Most V iew ed Games and K. I . Rep o rt
<REVI EW
S P O T L I G HT >
DE T R O IT : B E C O M E H U M A N S IE
QU A N TI C
D R E A M S
CRI T I C S LO V E . . .
2 5 / 0 5 / 1 8
SPAIN POL AND RUSSIA BEL GIUM DENMARK
83%
T HE ILLUS ION OF CHOICE LOOKS FA NTA STIC
W ORL DW IDE AVG.
ST R O N G P E R FORM A NCES FROM LEA D CHA RA CTERS
CRI T I C S H AT E . . .
95% 93% 90% 89% 8 7%
DE V ELOPER OUTP U T B E YO N D : TWO SO U L S ( 2013)
74%
CRINGE WORT HY DIA LO G U E
H EAVY R AIN ( 2 0 10 )
83%
CONT ROL S A RE LES S T HA N IDEAL
FAH R EN H EIT ( 2005)
83%
STORY FULL OF CLICHES
<REVI EW
S P O T L I G HT >
RUNNER3 SELF
PUBL IS H E D
CHO I C E
CRI T I C S LO V E . . . BRILLIA NT S OUNDT RACK CORE GA M EPLAY IS GREAT FU N CRA Z Y A RT STYLE
P R O V I SI O N S
7 4%
W ORL DW IDE AVG.
CRI T I C S H AT E . . .
2 2 / 05/18
ITALY U.S.A. CANADA U.K. INDIA
83% 78 % 76 % 73 % 70 %
DE V ELOPER OUTP U T T RIA L A ND ERROR S ECT IO N S
FRUST RAT ING S PIKES IN DIFFICULTY N E W A DDIT IONS CA N T HROW T IM ING O FF
THARSIS ( 2016)
61%
LASER LIFE ( 2 0 15 )
69%
R U N N ER 2 ( 2 0 13 )
80%
<REVI EW
S P O T L I G HT >
LASE R L E A G U E 505
GA MES
CRI T I C S LO V E . . . T HE NEON A ST HETIC FA ST A ND FRA NT IC GA M EPLAY HUGELY COM PET ITIVE
R O L L 7
1 0 / 0 5 / 1 8
U.K. GERMANY ITALY U.S.A. AUSTRAL IA
8 1%
W ORL DW IDE AVG.
CRI T I C S H AT E . . .
85% 82% 81% 81% 80%
DE V ELOPER OUTP U T
I N I T I A L LY TOUGH TO KEEP T RA CK OF A CTIO N S I M P L I C I T Y M AY HURT ITS LONG T ERM A PPEAL ONLY FOUR PLAY ERS LOCALLY
<REVI EW
N OT A H ER O ( 2 0 15 )
74%
O LLIO LLI 2 : WELCOME TO OLLIWO O D ( 2 0 15 )
83%
O LLIO LLI ( 2 0 13 )
76%
S P O T L I G HT >
DA R K SO U L S R E M A STE R E D BA ND A I
NA MCO
CRI T I C S LO V E . . . RUNS AT 60 FRA M ES PER S ECOND ONLINE PLAY RUNS S M O OTH INCLUDES A LL DLC
Q L O C
2 5 / 0 5 / 1 8
8 4%
W ORL DW IDE AVG.
CRI T I C S H AT E . . .
U.K. U.S.A AUSTRAL IA GERMANY FRANCE
91% 86% 85% 83% 81%
FRANCHISE OUTP U T
VE RY L I T T L E IN T HE WAY OF NE W CONT ENT A DDED
D AR K SO U L S III ( 2016)
89%
S OM E T E XT URES LOOK ROU G H
D AR K SO U L S II ( 2014)
88%
D AR K SO U L S ( 2011)
86%
LIGHT ING INCONS ISTANT
T H E B E ST G AM E S O F 2 0 1 8 95% GO D O F WAR
84% RADIANT HISTORIA: PERFECT CHRONOL OGY
90% MO NSTE R H UNT ER WORL D
YAKUZA 6 FAR CRY 5
83%
SH AD OW OF T HE COL OSSU S
89% BAYO NETTA 2
SPRINT VECTOR ICONOCL ASTS THE RED STRINGS CL UB
CE L ESTE
YOKUâ&#x20AC;&#x2122;S ISL AND E X PRESS
I NTO TH E BREA CH
87% STR EE T F IG HT ER V A RCA D E E D .
DETROIT: BECOME HUMAN
82% SHIN MEGAMI TENSEI: STRANGE JOURNE Y R ED U X
DR AG ON B A L L FIGHT ERZ
81%
DO NKE Y KO NG COUNT RY : T R O P I C A L F R E E Z E
86% NI NO KU NI II: RE VENA NT K I N G D O M
85% SU NB NA UTICA
WARHAMMER: VERMINTIDE 2 DETENTION UFC 3 MOONL IGHTER L ASER L EAGUE
80%
MO SS BU RN OUT PA RA DISE REM AST E R E D DJ MA X RES PECT
FORGOTTON ANNE
79%
FR OSTPUNK PI L L ARS OF ET ERNIT Y 2: D E A D F I R E
BL EED 2 FUL L METAL FURIES BRASS TACTICS
06
TA CTI C S < M AY 201 8>
BATTL ETECH
O U T TH I S M O N T H <JUNE >
ONRUSH 0 5 /0 6
MARIO T E NNI S ACE S 2 2 /0 6
THE CRE W 2 2 9 / 0 6
PS4 / XBO
01/06
T E N N I S W O R LD TO U R
05/06
E LD E R S C R O LL S O N LI N E : S UMMERSET
05/06
S H A Q F U : A LE G E N D R E B O RN
05/06
VA MPY R
07 /06
MOTO G P 1 8
08/06 12/06
S U S H I ST R I K E R : WAY O F S USHIDO J U R A S S I C W O R LD E V O LU T I ON
NSW / 3DS PS4 / XBO / P C
14 /06
S U P E R B O MB E R MA N R : S H INY EDITION
PS4 / XBO / P C
22/06
T H E LO ST C H I LD
22/06
B LA Z B LU E C R O S S TA G B ATTL E
PS4 / NSW PS4 / NSW / P C
26/06 28/06
LU MI N E S R E MA ST E R E D P R O CYC LI N G MA N A G E R 2 018
PS4 / XBO / PC / N SW PC
29/06
YS V I I I : LA C R I MO S A O F D ANA
NSW
29/06
C R A S H B A N D I C O OT : N . S A NE TRIL OGY
XBO / NSW / P C
29/06
W O LF E N ST E I N I I : T H E N E W COL OSSUS
NSW
PS4 / XBO / P C PS4 / XBO / PC / N SW PS4 / XBO / P C PS4 / XBO / PC / N SW
STRO N G EST P R P R E S E N C E <MAY
01 02 03 04 05 06 07 08 09 10
2018>
F O RT N I TE
7,3 0 0
BAT T L E F I E L D V
3,5 0 0
CA L L O F D U T Y : B LA CK OPS IIII
3 ,4 00
OV E R WATC H
3 ,1 00
PL AY E R U N K N O W N â&#x20AC;&#x2122;S BAT T LEGROUNDS
2,3 0 0
GO D O F WA R
2,3 0 0
DE T R O I T : B E C O M E HUM A N
2,3 0 0
RA G E 2
2,2 0 0
RE D D E A D R E D E M PT ION 2
2,0 0 0
STATE O F D E C AY 2
1 ,800 *FIG U R ES R O U N D ED TO NE A R E ST H U N D R E D
08
TA CTI C S < M AY 201 8>
PRODUCT SPOTLIGHT
OVERWATC H
STRO NGES T TE RRI TO RY U . S . A.
N U MBER O F W EBSITES REACHED 500
FR ONT PAGE FE ATURED SPO TS 70
B IGGEST SUPPO R TER POWNED. I T
AR TIC LE EXCLUS I VI T Y SHARE 90%
IN D EPEN D E N T P E R F O R M ANCE <MAY
2018>
ST R O N G E ST P R P R E S E N C E 01 02 03 04 05 06 07 08 09 10
STAT E O F D E C AY 2
UNDE A D L A BS
1 ,8 0 0
A GONY
M A DM IND ST UDIO
1 ,0 0 0
NO M A N â&#x20AC;&#x2122;S S K Y
HELLO GA M ES
360
BL OO D STA I N E D : R I T U A L O F T H E N IGHT
INT I CRE AT ES
360
BL A DE ST R A N G E R S
ST UDIO SA IZENSEN
350
ROCK E T LE A G U E BL OOD STA I N E D : C U R S E O F T H E MOON
PSYONIX INT I CRE AT ES
330 320
RA DIC A L H E I G H TS
BOSS K E Y PRODUCT IONS
300
L AWB R E A K E R S
BOSS K E Y PRODUCT IONS
300
M OON LI G H T E R
DIGITA L SUN
280
STAT E O F D E C AY 2
UNDE A D L A BS
25K
OWL B OY
D-PA D ST UDIO
6 .8 K
BL OO D STA I N E D : R I T U A L O F T H E N IGHT
INT I CRE AT ES
6 .4 K
ROBL O X
ROBLOX CORPORAT ION
6 .0 K
BL OOD STA I N E D : C U R S E O F T H E MO ON
INT I CRE AT ES
5 .0 K
HIL L Q U E ST IK A RU G A
M ULT ITOOL ST UDIOS T RE A SURE
4 .3 K 3 .6 K
SUPER C H A R I OT
FRIM A ST UDIO
2 .9 K
M OSS
POLYA RC
2 .3 K
BL A D E ST R A N G E R S
ST UDIO SA IZENSEN
2 .1 K
H I G H E ST TW YO UI TT TU EBRE RV EI ETW SE E TS 01 02 03 04 05 06 07 08 09 10
*TWITTER LIST INCLUDES ALL GAMES R EG AR D LESS O F R ELEA S E D ATE
10
TA CTI C S < M AY 201 8>
P R O D U CT S P OT LI G H T
BLOODSTAINED C U RSE O F THE MOON STR ONGEST TERRI TO RY U. S . A. N U MBER O F W EBSITES REACHED 187 FR ONT PAGE FE ATURED S PO TS 6
PRODUCT SPOT LIGHT
OWLBOY T O TA L N O . OF T WEET S 2 4 0 S T RO N G ES T MED I A A C C O UN T N I N T EN DO L I FE S T RO N G ES T K . I A C C O UN T WA RI O 6 4
HIG H EST TW I T T E R R E T WE E TS <MAY
01 02 03 04 05 06 07 08 09 10
2018>
FA L L O U T 7 6
159K
F O RT N I TE
1 2 7K
CA L L O F D U T Y : B LA CK OPS IIII
65K
BAT T L E F I E L D V
61K
GO D O F WA R
34 K
RE D D E A D R E D E M PT ION 2
34 K
PO K E M O N Q U E ST
31K
DA R K S O U L S R E M AST ERED
27K
STATE O F D E C AY 2
25K
PO K E M O N L E Tâ&#x20AC;&#x2122; S GO! EE V EE / PIKA CHU
24 K
*FIGURES ROUNDED TO N EA R E ST TH O U S A N D
12
TA CTI C S < M AY 201 8>
PRODUCT SPOTLIGHT
FAL LO U T 76
TOTAL NO . O F TWEETS 880
TOTAL NO . O F AC CO U NTS 430
S T RON GES T MEDI A ACCO UNT I GN
STR ONGES T K. I . ACCO UNT WA RI O 64
B I GGE ST S HARE R ETWEETS I N TE RNAL
O F
ACCO U NT S
HIG H E ST FAC E B O O K S H AR ES <MAY
01 02 03 04 05 06 07 08 09 10
2018>
CA L L O F D U T Y : B LA CK OPS IIII
3 75K
F O RT N I TE
139K
KI N G D O M H E A RTS III
70 K
BAT T L E F I E L D V
61K
RE D D E A D R E D E M PT ION 2
59K
GO D O F WA R
53K
DAYS G O N E
25K
FA L L O U T 7 6
22K
RA G E 2
21K
ATO M I C H E A RT
12K *FIGURES ROUNDED TO N EA R E ST TH O U S A N D
14
TA CTI C S < M AY 201 8>
PRODUCT SPOTLIGHT
K IN G D O M HE ARTS III TOTAL NO . PO STS
O F
506
TOTAL NO . PAGES
O F
196
S T R ONGES T O VERAL L ACCO UNT GAMESPO T
S H AR E
OF NEGATI V E E MO J I S 1%
S H ARE
O F PO SI TI VE E MO J I S 99%
H IGH E ST YO U T U B E V I E WS <MAY
01 02 03 04 05 06 07 08 09 10
2018>
F O RT N I TE
1 .9 B
DE T R O I T : B E C O M E HUM A N
1 50M
GO D O F WA R
1 4 6M
CA L L O F D U T Y : B LA CK OPS IIII
115M
RA F T
56M
T H E F O R E ST
51M
RE D D E A D R E D E M PT ION 2
50M
BAT T L E F I E L D V
4 8M
STATE O F D E C AY 2
4 8M
BE N DY A N D TH E I N K M A CHINE
4 5M *FIG U R ES R O U N D ED TO NE A R E ST M I L L I O N
16
TA CTI C S < M AY 201 8>
K E Y I N F L U EN C E R S U M M ARY <MAY
6, 700
KEY
2018>
I N F L UEN C ERS
TLAST H IS MMOONNTTHH ./. ./ / 548, 000 , 000 VI E WS 1 , 229 VI DE OS > 100K V I E WS 1 , 553 ACT I V E K. I . S 194 GAM E S COVE RE D
<T O P
REC EN T >
DETROIT BECOME HUMAN V IE W
CO U NT
141,000,000
V ID E OS
O VER
379
100K
K.I. CO UNT
402
T HIS M ONT H... H/// +23% + 3 4% +6% - 1%
6 7 4,0 0 0 ,0 0 0 V I E W S 1 ,6 44 V I D E O S > 1 0 0 K V I E W S 1 ,6 5 3 A CT I V E K . I . S 192 GAMES COVERED
<TOP
F UTUR E >
CALL OF DUTY BLACK OPS IIII VI EW
C O UN T
76,000,000
VI DEO S
O VER
178
1 0 0 K
K . I . C O UN T
249
TO P P E R F O R M I N G G AME S 01 02 03 04 05 06 07 08 09 10 18
GAM E
V I E WS
R E LE AS E D?
DE T ROI T : BE COM E H U M A N
141M
YES
GOD OF WAR
13 4M
YES
CALL OF DUT Y: BLACK O P S I I I I
76M
NO
RAF T
58M
YES
T HE F ORE ST
50M
YES
STAT E OF DE CAY 2
41M
YES
B E NDY AND T HE I NK M AC H I N E : C H . 4
27M
YES
DARK SOUL S RE M A STE R E D
11M
YES
T HE CRE W 2
9M
NO
YANDE RE SI M ULATO R
8M
NO
TA CTI C S < M AY 201 8>
WIT H KE Y I N F LU E N C E R S TOP K .I . / SHA RE
TO P TE R R I TO RY / S H A R E
V I D E O S > 1 00K VI E WS
THERAD BRA D / 1 1 %
U.S.A. / 25%
379
VEGETTA 777 / 8%
U.S.A. / 11%
343
THEGR E F G / 7%
U.S.A. / 33%
17 8
ZBING Z . / 5%
U.S.A. / 15%
164
2BRO / 1 5%
J A PA N / 2 4%
120
THERAD BRA D / 1 3%
U.S.A. / 28%
86
ERTYE Z / 1 2%
U.S.A. / 35%
61
VIDEOGAM E DUNKE Y / 22%
U.S.A. / 30%
22
BL ACK PANT HA A / 1 6%
U.K. / 31%
26
L AURENZSI DE / 32%
U.S.A. / 55%
29
*VIE WER FIGURES ROUNDED TO NE A R E ST M I L L I O N
<AP R IL 2 0 18 > TACTIC S
19
<KEY
I NFLU EN C ER
S P O T L I G H T >
E RT Y E Z J OINED
0 5
S U B SC RI BERS
NO W
S U B SC RI BERS
3
S U B SC RI BERS
12
FE B R UARY
2 0 1 2
2 7 0 , 0 0 0
MO N T H S
A G O
MO N T H S
2 3 0 , 0 0 0
A G O
1 6 0 , 0 0 0
D AT E M AY 1 8
V I D EO S 19
VIE W S 6,894,263
AVG. VIE WS PER VIDEO 362, 856
A P R 18
7
907,020
1 29, 574
MAR 18
3
278,444
92, 81 5
FE B 1 8
4
207,416
51 , 854
JAN 1 7
5
936,645
1 87, 329
DE C 1 7 NO V 1 7
5 3
2,082,872 1,015,451
41 6, 574 338, 484
TOP GAM ES
TO P P U B LI S H E RS SIE
33%
G O D O F WAR ( 2018)
18%
BANDAI NAMCO
20%
D R AG O N B ALL FIG H TERZ ( 2 0 18 )
11%
SQUARE ENIX
06%
G R AN TURISMO SP O RT ( 2 0 17)
08%
A CTI V I S I O N B L IZ Z A RD
06%
G O D O F WAR II ( 2007)
05%
BETHESDA
05%
C ALL O F D U TY WWII ( 2017)
04%
TAcTICS FANCENSUS
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