FANCENSUS H I G H S CORE LINE U P 2 01 7 KEY IN FL U E NC E R E DI T I O N
HIGH SCORE LINEUP 2017 EDITION
AN INCREDIBLE YEAR FOR GAMING... YOUTUBE HAS ONCE AGAIN PROVEN ITSELF THIS YEAR AS BEING A STAPLE IN THE VIDEO GAME INDUSTRY, AND KEY INFLUENCERS ARE STILL LEADING THE WAY ON THE PLATFORM... With well over 26 billion views from this year’s gaming videos, it is impossible to overstate the importance of Key Influencers on YouTube. And despite this number being slightly less than the total from 2016, the trend year-on-year is still looking very healthy. So what does the number 26 billion tell us that is insightful? Not much on its own. We must break this down into various categories to look for smaller trends and patterns that really help us to understand the platform. Just a few examples of the insights we have accumulated in this report are as follows: • October was the most successful month for views, and December the least. • 4 of the top 10 most viewed games were not AAA titles, including the number 1 spot, Hello Neighbour. • 34% of all Key Influencer views came from accounts based in the United States. The insights we provide here showcase how powerful the analytics provided by Fancensus can be. We can help pinpoint exactly which Influencers will generate the most exposure for your titles, and also flag which high-profile Influencers are not worth the investment.
Mike Cluett Commercial & Insights Manager
*Report excludes all videos for games released before 2017
HIGH SCORE LINEUP 2017 K.I. EDITION
2017 VS 2016: THE NUMBERS 2017
2016
26,400,000,000
29,300,000,000
85%
87%
29,000
29,000
VS ALL VIDEOS
73%
72%
ACTIVE K.I. CHANNELS
2,682
2,615
GAMES COVERED
1,363
1,782
41%
33%
K.I. VIEWS VS ALL VIEWS VIDEOS FROM K.I. CHANNELS
VIEWS FROM AAA TITLES (2016 / 2017 TITLES > 100K UK SALES)
FANCENSUS
HIGH SCORE LINEUP 2017 K.I. EDITION
MONTHLY BREAKDOWN OF TOP VIDEOS MONTH
VIEWS
TOP VIDEO (ACCOUNT / PRODUCT / VIEWS)
JANUARY
2.0 BIL
FGTeeV / Hello Neighbour / 37.1 M
FEBRUARY
2.1 BIL
DiamondArmadaOnline / Bendy & the Ink Machine / 69M
MARCH
2.4 BIL
EvanTubeRAW / 1-2-Switch / 15.9M
APRIL
2.3 BIL
FGTeeV / Bendy & the Ink Machine / 24M
MAY
2.6 BIL
FGTeeV / Hello Neighbour / 27.1M
JUNE
2.1 BIL
DiamondArmadaOnline / Bendy & the Ink Machine / 18.8M
JULY
1.9 BIL
skullkruncher13 / Little Nightmares / 10.8M
AUGUST
2.1 BIL
FGTeeV / Hello Neighbour / 14.8M
SEPTEMBER
2.2 BIL
FGTeeV / Bendy & the Ink Machine / 23.3M
OCTOBER
2.8 BIL
skullkruncher13 / Cuphead / 25M
NOVEMBER
2.4 BIL
Raghav91 / Super Mario Odyssey / 8.4M
DECEMBER
1.6 BIL
FGTeeV / Hello Neighbour / 9.8M FANCENSUS
HIGH SCORE LINEUP 2017 K.I. EDITION
PRODUCTS WITH THE HIGHEST VIEWS PRODUCT NAME
VIEWS
STRONGEST K.I. (%)
01. HELLO NEIGHBOUR
1.65 BIL
FGTEEV (27%)
02.
PLAYERUNKNOWN’S BATTLEGROUNDS
1.36 BIL
NORUNINE (6%)
03.
FIFA 18
1.13 BIL
DJMARIIO (54%)
04.
ARK: SURVIVAL EVOLVED
910 MIL
GAMEOFFLINE (14%)
05.
CALL OF DUTY WWII
910 MIL
MATROIX (9%)
06.
RESIDENT EVIL 7: BIOHAZARD
890 MIL
PEWDIEPIE (6%)
07.
FORTNITE
890 MIL
MATROIX (14%)
08.
FRIDAY THE 13TH: THE GAME
740 MIL
VEGETTA777 (8%)
09.
THE LEGEND OF ZELDA: BOTW
510 MIL
GAMEGRUMPS (10%)
10.
SUPER MARIO ODYSSEY
500 MIL
PROSAFIAGAMING (10%)
NO.
FANCENSUS
HIGH SCORE LINEUP 2017 K.I. EDITION
PUBLISHERS WITH THE HIGHEST VIEWS NO.
PUBLISHER NAME
VIEWS
STRONGEST K.I. (%)
01. ELECTRONIC ARTS
2.61 BIL
DJMARIIO (3%)
02.
NINTENDO
2.32 BIL
GEILKIND (4%)
03.
MICROSOFT
2.04 BIL
NORUNINE (4%)
04.
ACTIVISION BLIZZARD
1.78 BIL
MATROIX (5%)
05.
GEARBOX PUBLISHING
1.65 BIL
FGTEEV (27%)
06.
UBISOFT
1.52 BIL
CANALARTHURVIDEOSONG (5%)
07.
CAPCOM
1.15 BIL
PEWDIEPIE (6%)
08.
STUDIO WILDCARD
910 MIL
GAME OFFLINE (14%)
09.
EPIC GAMES
900 MIL
MATROIX (14%)
10.
WARNER BROS. ENTERTAINMENT
860 MIL
THESKITTLESLIVE (5%)
-
INDEPENDENT
4.15 BIL
JACKSEPTICEYE (5%)
FANCENSUS
HIGH SCORE LINEUP 2017 K.I. EDITION
TERRITORIES WITH THE HIGHEST VIEWS NO.
PUBLISHER NAME
01. UNITED STATES
VIEWS
STRONGEST K.I.
9.03 BIL
FGTEEV
02.
UNITED KINGDOM
2.81 BIL
THEDIAMONDMINECART
03.
SPAIN
2.54 BIL
VEGETTA777
04.
BRAZIL
1.37 BIL
BRKSEDU
05.
GERMANY
1.27 BIL
PROSAFIAGAMING
06.
RUSSIA
1.23 BIL
KUPLINOVPLAY
07.
CANADA
1.16 BIL
VANOSSGAMING
08.
IRELAND
780 MIL
JACKSEPTICEYE
09.
FRANCE
690 MIL
AMOODIESQUEEZIE
10.
JAPAN
690 MIL
NORUNINE
FANCENSUS
HIGH SCORE LINEUP 2017 K.I. EDITION
TOP TEN MOST VIEWED KEY INFLUENCERS
10. KUPLINOVPLAY
175 MIL VIEWS
STRONGEST
PUBLISHER
321 VIDEOS
INDEPENDENT (33%) TOP THREE GAMES
8%
RESIDENT EVIL 7: BIOHAZARD
HORIZON: ZERO DAWN
6%
9. MATROIX
213 MIL VIEWS
STRONGEST
PUBLISHER
OUTLAST 2
6%
164 VIDEOS
EPIC GAMES (58%) TOP THREE GAMES
FORTNITE
58%
CALL OF DUTY WWII
38%
FANCENSUS
2%
BLOPS 3: ZOMBIE CHRONICLES
8. H2ODELIRIOUS
214 MIL VIEWS
STRONGEST
166 VIDEOS
PUBLISHER
GUN MEDIA (24%) TOP THREE GAMES
FRIDAY THE 13TH
225 MIL VIEWS
24%
12%
FORTNITE
7. THEDIAMONDMINECART STRONGEST
PUBLISHER
6%
INJUSTICE 2
66 VIDEOS
NINTENDO (20%) TOP THREE GAMES
THE ESCAPISTS 2
19%
HELLO NEIGHBOUR
18%
FANCENSUS
13%
SUPER MARIO ODYSSEY
6. NORUNINE
258 MIL VIEWS
STRONGEST
PUBLISHER
541 VIDEOS
MICROSOFT (34%) TOP THREE GAMES
32%
PLAYERUNKNOWN’S BATTLEGROUNDS
DEAD BY DAYLIGHT
12%
5. THERADBRAD
283 MIL VIEWS
STRONGEST
PUBLISHER
10%
RESIDENT EVIL 7: BIOHAZARD
480 VIDEOS
UBISOFT (19%) TOP THREE GAMES
CALL OF DUTY WWII
10%
9%
RESIDENT EVIL 7: BIOHAZARD
FANCENSUS
INJUSTICE 2
8%
303 MIL VIEWS
4. MARKIPLIERGAME STRONGEST
168 VIDEOS
PUBLISHER
INDEPENDENT (45%) TOP THREE GAMES
14%
RESIDENT EVIL 7: BIOHAZARD
OXYGEN NOT INCLUDED
7%
3. VEGETTA777
367 MIL VIEWS
STRONGEST
PUBLISHER
7%
PREY
224 VIDEOS
GEARBOX (27%) TOP THREE GAMES
HELLO NEIGHBOUR
27%
20%
PLAYERUNKNOWN’S BATTLEGROUNDS
FANCENSUS
FRIDAY THE 13TH
18%
2. JACKSEPTICEYE
560 MIL VIEWS
STRONGEST
302 VIDEOS
PUBLISHER
INDEPENDENT (36%) TOP THREE GAMES
KINDERGARTEN
7%
5%
PLAYERUNKNOWN’S BATTLEGROUNDS
1. FGTEEV
595 MIL VIEWS
STRONGEST
PUBLISHER
CUPHEAD
4%
51 VIDEOS
GEARBOX (74%) TOP THREE GAMES
HELLO NEIGHBOUR
74%
15%
BENDY & THE INK MACHINE
FANCENSUS
4%
BENDY & THE INK MACHINE: CH. 3
HIGH SCORE LINEUP 2017 EDITION
ABOUT FANCENSUS... Timely communication is vital to building awareness for all successful entertainment products. Fancensus not only provide this insight with a number of visualisation tools, complete insight into all competitive products can also be understood regardless of when launched in the previous decade. With over 14 years of data gleaned from print, social and online, Fancensus’ communication analytics grant up to the minute knowledge of coverage and sentiment analysis allowing dynamic decisions to be made instantly. OUR SOURCES
OUR ADDRESS
1800+ Traditional PR 5300+ YouTube Channels 4700+ Twitter Accounts 5100+ Facebook Pages
Fancensus 99 High Street Marlow Bucks SL7 1AB
CONTACT US Telephone: 01628483554 Information: info@fancensus.com Support: support@fancensus.com Website: www.fancensus.com
FANCENSUS All rights reserved. Errors and ommissions excepted. Any unauthorised copying in full or in part without prior permission of Fancensus.com Limited will constitue an infringement of copyright. Copyright Š 2017 Fancensus.com Limited.
FANCENSUS