FANCENSUS
TAcTICS WELCOME TO THE FAMILY CAPCOM TAKES ITS LONG RUNNING HORROR SERIES BACK TO ITS ROOTS
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It’s about more than just looking at what’s on the surface...
TACTICS EDITOR IN CHIEF Ryan Janes WRITER & ART EDITOR Katie Gibbs
CONTACT US tactics@fancensus.com +44 (0)1628 483 554 Fancensus 99 High Street Marlow Bucks SL7 1AB
The gaming industry is one that to this day still manages to surprise, disappoint and excite all in equal measure. What was once a fairly simple landscape to describe has now become a head-scratching tapestry. We all knew where gaming stood back in the simple days of the iconic SNES/Mega Drive battle but as time passed things moved on to new and interesting destinations. Whether it was the shift over to 3D visuals, the demise of the Dreamcast or the introduction of online gaming we’ve seen many an innovation. As I write we’re living in a world where smart phone games have more importance than ever; virtual reality has become a reality and consoles are allowing us to play in 4K or on the go anywhere we want. As gaming itself evolves so have the way products are presented to the public. We all remember the days where magazines were the only real means to get your message across. If you wanted to know about the next Mario title then you’d need to wait for the magazines to report on it. Then came the Internet and with it the ability to access up to date information anywhere. Now looking at present day, the Internet itself has evolved so much that we aren’t just relying on websites for information any more. YouTube, social media and podcasts are a handful of sources we might use to gather information about the latest products. We’re even placing more of an emphasis on the personalities and writers out there too, so its no longer just about the products or companies that make them. If we want to discover how successful games are at cracking this battlefield of social media, press and public the answer is far from a simple one. With TACTICS we aim to offer a monthly glimpse at the biggest discussion topics, taking you behind the curtain and offering a mix of analytical and opinionated breakdowns of the industry we all love. Already the months of January and February have seen plenty of action...
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This Month In Tactics...
6 On The Horizon 7 Monthly Leaderboard PR Leaderboard
YouTube Leaderboard
9 Review Rundown Resident Evil 7: Biohazard
10 Youtuber Spotlight Jacksepticeye
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11 Head to Head
Will you be picking up a Nintendo Switch at launch?
12 Franchise Retrospect Resident Evil
14 One More Thing...
Are more developers looking to the past for inspiration?
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On The Horizon...
March ‘17
Ghost Recon Wildlands
07/03
Nier Automata
Horizon Zero Dawn
10/03
01/03
The Legend of Zelda Breath of the Wild
03/03
Mass Effect Andromeda
21/03
Other releases...
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03/03
1-2 Switch
NS
14/03
Star Trek: Bridge Crew
PC, PS4
03/03
Super Bomberman R
NS
24/03
Toukiden 2
PC, PS4, VITA
03/03
I Am Setsuna
NS
24/03
Dreamfall Chapters
PS4, XBO
03/03
Skylanders Imaginators
NS
31/03
Kingdom Hearts HD I.5 + II.5 Remix
PS4
03/03
Just Dance 2017
NS
MAR
Snipperclips
NS
03/03
World of Goo
NS
MAR
FAST RMX
NS
03/03
Little Inferno
NS
MAR
The Binding Of Issac: Afterbirth +
NS
03/03
Human Resource Machine
NS
10/03
LEGO Worlds
PS4, XBO
10/03
Mario Sports Superstars
3DS
14/03
Death Squared
PC, PS4, XBO
14/03
Styx: Shards of Darkness
PC, PS4, XBO
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Monthly Leaderboard PR
With the Nintendo Switch now mere weeks away from launch it comes as no surprise the device received the highest total of PR between week 4 and 7; likely a result of more information being revealed by Nintendo and developers, as well as numerous leaks. Resident Evil 7: Biohazard performed strongly (best among software), a good reflection on the game since hitting
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Overwatch 2,000 Activities
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10
9
Sony PlayStation 4 1,500 Activities
5 Mass Effect Andromeda 2,100 Activities
For Honor 3,400 Activities
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Horizon: Zero Dawn 2,500 Activities
4 Resident Evil 7: Biohazard 4,200 Activities
Nintendo Switch 5,500 Activities
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Nioh 1,600 Activities
2
Tom Clancy’s Ghost Recon: Wildlands 2,000 Activities
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The Legend of Zelda: Breath of the Wild 1,900 Activities
Week 4 - Week 7
store shelves January 24th. It seems releasing during the fairly quiet start of year period served the product well. Despite launching later in February, both For Honor and Nioh saw significant PR activity placing third and ninth respectively. While products naturally recieve more activity closer to launch, it is interesting to see new IP For Honor outperform big franchises like Mass Effect and The Legend of Zelda.
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Monthly Leaderboard YouTube Week 4 - Week 7
*Excludes games released pre November 2016
It seems Resident Evil 7: Biohazard’s strong performance isn’t restricted to just PR, with the game dominating the YouTube chart too. This is likely down to the large number of “Let’s Play” videos. Horror games have always attracted key influencers as they can offer entertaining reaction videos for their fans. Tom Clancy’s Ghost Recon: Wildlands and Injustice 2 both put out betas ahead of their upcoming releases allowing
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9 Injustice 2 19 Million Views
Halo Wars 2 22 Million Views
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Nioh 27 Million Views
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Nintendo Switch 25 Million Views
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Call of Duty: Infinite Warfare (Sabotage) 19 Million Views
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Sniper Elite 4 32 Million Views
3
Conan Exiles 55 Million Views
For Honor 110 Million Views
Resident Evil 7: Biohazard 470 Million Views
2
Tom Clancy’s: Ghost Recon: Wildlands 46 Million Views
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them to crack the list for the month. It seems public betas are a good way to gain more YouTube support from not only media but key influencers too. It’s interesting to note that despite launching last November, the Sabotage downloadable content for Call of Duty: Infinite Warfare has pulled in strong viewing figures.
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Review Rundown Resident Evil 7: Biohazard Publisher CAPCOM
Developer CAPCOM
Genre Survival Horror
Formats PS4, XBO, PC
88% 87%
86%
86%
86%
85%
84%
Resident Evil 7: Biohazard
Dragon Quest VIII: Journey of the Cursed King
Yakuza 0
86% 79%
Worldwide average review score and by territory
Top three reviewed January releases
63%
68%
67%
73%
73%
2013
2014
2015
2016
2017 Yearly January average review scores
What the press love...
What the press hate...
The immersive experience provided by VR.
Limited enemy variety.
Shift over to first person perspective.
PlayStation VR limits visuals.
A heavier focus on horror over action.
A more linear and rigid final half/third.
The antagonists - the Baker family.
Some felt the game may be a little short.
Resident Evil 7, the first big release of 2017 and a welcome return to franchise. It has been gathering PR for over 151 weeks and has received more than 14,000 activities. We have collated all the data together and sifted through the hundreds of reviews from 120 different sources to bring you this concise roundup. Resident Evil 7 has generally been well received, reviewing on average at 86%. This is consistent with the upward trend in the average review scores for all products released in the month of January; suggesting that publishers are beginning to realise the benefit of releasing AAA titles between Christmas and the restart of peak season. Not without its problems, Resident Evil 7 has been a successful early launch for Capcom.
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The risk of developing the game for Playstation VR appears to have paid off with its immersive first person experience being the most talked about feature of the game. While the game does appear to be lacking in some elements, the negatives discussed by reviewers do not detract from the overall enjoyment of the game. Some would argue that the game needed slightly more development time to iron out these tweaks, but the vast majority would say that Capcom have delivered a well-polished entertainment experience, with or without VR. Let’s see if they can continue to deliver on this experience with the release of their DLCs in the coming months.
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YouTuber Spotlight Jacksepticeye Real Name: Seán William McLoughlin Country: Ireland Subscribers: 14.4 Million Total Views: Over 6 Billion Total Videos: Over 2800 Date of First Video: November 12 2012
How strong is Jacksepticeye’s social
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10
5
MONTHS POST LAUNCH OF FIRST VIDEO
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Strangely enough despite playing hundreds of video games, his three most
Ryan Janes
Line chart showing the months taken to increase audience by one million more.
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What are his most popular videos?
While his 2.5 million followers on Twitter and 300k ‘likes’ on Facebook, are certainly strong figures, they are actually a lot lower than the likes of other gaming channels such as “Pewdiepie” or “Markiplier”. Both have scored “likes” in the millions over
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Primarily known for his “Let’s Play” videos which are usually posted as their own series split into several parts. The games that are featured do not fall under one genre or brand but instead cover a wide range including Skate 3, Dark Souls and Subnautica. Seán also interacts with his fans by recording videos where he replies to comments made over social media and even attempts to draw suggestions made by fans over Twitter. He has also been known to produce his own animation videos.
presence?
SUB. COUNT (MILLIONS)
What content does the Jacksepticeye channel publish?
Seán’s notoriety started to really take off following a shout-out from YouTube channel “PewDiePie” in September 2013. It just goes to show how key influencers can have a direct impact on other channels and not just the video games they feature. Following this event his subscriber count grew and grew, reaching the million milestone in under two years. From then on his numbers continued to rise passing 14 million as we enter 2017 (see chart below). His frequency and consistency of videos is among the highest of any high profile key influencer at around two per day. As is the case with traditional media sources always having something new for your audience is key in keeping their attention. The moment they find themselves waiting too long for fresh content is when you risk them searching elsewhere for it.
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While still in school, Seán also received a severe injury to his eye which later became infected, with his friend then calling him “JackSepticEye”, after figuring out that Seán’s mother called him Jack.
Where does Jacksepticeye’s success lie?
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“Septic Sam” is the mascot of Jacksepticeye’s channel.
Facebook with Twitter followers totalling five and ten million respectively.
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The name “Jacksepticeye” dates back to Seán’s childhood where he was given the nickname “Jack” by his family (in Ireland, another name for Seán is John, and another way to spell John in Ireland is Jack).
viewed videos are actually self created animations starring himself and based on the popular horror series “Five Nights at Freddy’s”. In total these three videos alone have amassed over 100 million views - a phenomenal feat when you consider that each of them were only published in 2015. While big budget titles such as Grand Theft Auto V, Resident Evil 7 and Skate 3 have performed well, with some videos reaching over 10 million, a large chunk of the content with the highest viewed content tend to be indie developed. Happy Wheels for example has been so popular “Jacksepticeye” has gone on to publish 100 individual videos based on the product, all of which have several million views each.
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Where does the name come from?
Head To Head
“Will you be picking up a Nintendo Switch at launch?” Gaming Enthusiast
Social Gamer
Short answer is yes however I’d be lying if I had said I’ve never been tempted to cancel my pre-order, money being a big reason for this. While the console’s price isn’t unfair by any means, it’s the added cost of controllers and games that really puts the figure out of reach, especially when you consider cheaper alternatives like PS4 or Xbox One. Furthermore there are a number of unanswered questions that leave me a little concerned; Virtual Console plans, online details and a lacking first party line-up to name a few. Yes these will be explained in the near future (you’d hope) but a few simple answers to address any concerns now would go a long way to convince those on the fence. When all is said and done however, I’m a fan of Nintendo’s and wherever the next Zelda, Pikmin or Mario games launch I will be there. And judging by their trailers Breath of
I’m the odd one out in my office in that I currently do not own a games console nor do I have the Nintendo Switch on pre-order. I’ve been on the fence about whether to buy any console and Nintendo have not done enough to convince me to invest in the Switch, and certainly not on day one. The concept is fantastic but there are many issues still facing its launch, from lack of information to a limited day one line-up; but the biggest thing for me is the price. As someone who mainly enjoys playing video games casually with friends and family paying £280 for just the console is a little steep, particularly as there are limited titles on the horizon. This pricing doesn’t seem to be an issue for Nintendo who know that their fans, people like Ryan, are probably going to pay no matter what the costs. Although they may have concerns, gaming enthusiasts are going to invest in this new technology because it is what they love, and because they are committed to Nintendo’s brand and properties. The Switch’s advertising campaign is marketing the console for the everyman: one that can be played by both serious and casual gamers. Games like 1-2-Switch epitomise Nintendo’s USP of providing family entertainment anyone can participate it, while something like Breath of the Wild showcases their ability to appeal to serious gamers. Targeting these two markets is a clever technique for Nintendo and had me seriously considering the Switch when it was first announced. But the more I have seen about it since has made the prospect of my buying it less and less likely. I am willing to
Ryan says...
“The Nintendo Switch is an excellent looking piece of hardware...” the Wild and Odyssey already look fantastic. Splatoon 2, new IP ARMS and Mario Kart 8 Deluxe take us through to end of summer and while the overall list is already an improvement on the Wii U’s first year, it’s only a slight one. The quality of Nintendo’s output is and has never been the issue, its the quantity. Sure Zelda will please gamers at launch but will a Mario Kart port and ARMS be enough for the remainder of the first half of 2017? Maybe, maybe not. A number of well-suited third party efforts like Sonic Mania, Puyo Puyo Tetris and Ultra Street Fighter II should at least help fill in those gaps. These are the kinds of experiences Nintendo needs to highlight; simple to play no matter where you are and ideal for a a quick lone or multiplayer session. The Nintendo Switch is an excellent looking piece of hardware with a tonne of potential. Sure the smart move may be to wait until said potential has been reached but as any fan will likely tell you: I want to be there day one.
Katie says...
“The concept is fantastic but there are many issues still facing launch...” commit to purchasing a console, and I do think the Switch has potential, just not out the gate. Without any real incentives to convince me I need it now I would rather wait and see how well it does and what bundles come out later in the year. Nintendo definitely have my attention but whether they can keep it remains to be seen.
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Franchise Retrospect
RESIDENT EVIL FROM ZOMBIES IN MANSIONS TO REDNECKS IN BAYOUS
It’s been a busy couple of years for Resident Evil, 2017 marks the release of the next big mainline entry in the series while 2016 celebrated its 20th anniversary - a phenomenal feat in this industry for any franchise, let alone one based on what many may consider a more niche genre - survival horror. As we reflect on the last twenty years we can see CAPCOM’s continued attempts to reinvent the series and keep it relevant with the current times - some successful, others less so. You wouldn’t expect any less to be honest, reinvention often a very tricky and risky business when it comes to big IPs. There’s always a fine line between annoying your current fanbase for drifting too far away from the series’ roots and boring those who want more than just minor updates and changes. What is the right approach? It’s a question that to this day is still being debated. Resident Evil though, has seen such a huge list of releases in its lifetime be they main entries, spin-offs or remasters (our system alone shows over thirty titles in all, and that’s before we even count DLC or movies) and every one shows a different approach from CAPCOM. The original game set the standards for horror in video games back in 1996 and its next two sequels continued to expand upon the zombie sub-genre adding more characters and more complicated story. Then Resident Evil 4 showed up and reinvented the wheel once more. Currently holding the title for best reviewed game in the series for not only marked huge success for CAPCOM but also a shift in focus from horror to action for the series. Something they would lean into even further with Resident Evil’s 5 and 6, something many might argue was for the worse. After the negative reception to Resident Evil’s movement into action adventure territory, the series seemed to try to cater to all groups. Revelations attempted to deliver the more horror focused experience to fans while its sequel tried to do the same again albeit in episodic form. Meanwhile Umbrella Corps would focus on action through and through delivering an average reception of just 41%. The wait for a true Resident Evil sequel would go until January of 2017 which again would reinvent the series once more taking inspiration from classic horrors, such as Texas Chainsaw Masacre, all played from a first person perspective. Critics and gamers alike love the new direction. Currently Resident Evil as a franchise brings in more activity from the press than a number of other notable IPs including Halo, Uncharted, Gears of War, Gran Turismo and CAPCOM’s very own Dead Rising. Sure Resident Evil as a brand has been around longer than most and therefore has a longer campaign to boot
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but this argument can fly either way. For example you might claim that newer IPs like Uncharted appeal to the press and public more due to them feeling fresher. It’s not just the media either that are showing their continued interest in the franchise. Views from any Resident Evil related videos on YouTube come in at around 750 million which when compared with the previously mentioned IPs is not only much higher but even going so far as to double that of Halo. Sure it may not be pulling in Call of Duty or Battlefield numbers but bare in mind that most Resident Evil titles are single player experiences which tend to appeal to YouTubers less than those that offer online multiplayer and hence infinite replayability. Twitter also shows very encouraging results with Resident Evil 7: Biohazard seeing the second highest number of tweets and fifth highest retweet count during January of this year. When looking at the franchise as a whole Resident Evil has also seen just under 400,000 retweets which may not be as high as some big IPs such as Uncharted, is still a very competitive outcome. In fact CAPCOM themselves seem to be excelling when it comes to promoting using their own company accounts. While only 2% of tweets originate from the Resident Evil Twitter account, a massive 17% of retweets are created from them. The story is similar in terms of Facebook with 3% of activity generating an even bigger 23% of shares. All in all not bad for a horror series that’s twenty years old. Ryan Janes
First Release: 1st Aug 1996 Latest Release: 24th Jan 2017 Number of Main Entries: 30+ PR Activities: 49,000 YouTube Videos/Views: 6k/750m Tweets/Retweets: 23k/370k Facebook Posts/Shares: 12k/1.2m
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The first Resident Evil title launched for Sony PlayStation back in 1996. Since then the game has seen a number of re-releases and remasters on a number of consoles.
Resident Evil 4 took the series in a dramatic new direction shifting some of the focus onto action as opposed to pure horror. The change to full 3D environments from pre-rendered ones was also a big change.
Resident Evil 6 offered gamers four unique campaigns in an attempt to cater to fans of action but also older fans. Unfortunately the game received a mixed reception with review scores averaging at 74%.
Umbrella Corps pulled the series even further from its roots taking the form of an online multiplayer-based tactical shooter. Suffice to say critics and fans didn’t take well to this decision. The game averaged just 41%.
TOP RATED
RESIDENT
EVIL TITLE
Resident Evil 4 [2005]
Resident Evil 7 Biohazard [2017] Resident Evil [1996]
S
Umbrella Corps [2016]
Operation Raccoon City [2012]
Outbreak File #2 [2005]
LOWEST RATED RESIDENT MARCH 2017 / #1
EVIL TITLES TACTICS
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One More Thing...
“Are more developers looking to the past for inspiration?” It’s somewhat of a trend I have noticed over the past year or so – games going “back to their roots” so to speak, either leaning on the metaphorical nostalgia button or sometimes outright hammering on it. Sure developers will always continue to move forwards in the general sense of the word, but sometimes it seems that some may take a step back in order to do so. While I’m not saying this is by any means a negative thing, it is instead rather an interesting one especially when you reflect on what has come and what lies ahead in 2017. Let’s start by looking at the most recent example, Resident Evil 7: Biohazard; a game that on first glimpse seems to have taken the series in a completely new and refreshing direction largely thanks to its shift to first person. However when you look a little deeper it’s clear that really the game has moved away from the more action-oriented direction the series has favoured since Resident Evil 4, and instead placed a heavier focus on low ammunition, mystery and most important of all horror. Some are calling CAPCOM’s latest a game that feels more like the original Resident Evil and judging by a review average of 86% that doesn’t seem to be a bad thing. While Resident Evil 7 may have been going for a tone more akin to its origins, indies have been using a different technique to appeal to a player’s sense of nostalgia – retro visuals. Shovel Knight, Nidhogg, Hotline Miami, Towerfall and Samurai Gunn are just a handful of high profile indie titles to
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present their ideas in a style that wouldn’t feel out of place in the late 80s/early 90s. Whether down to limitations or developer choice, it’s tough to argue the aesthetically pleasing nature of 8/16 bit graphics even in this
“I’m not saying this is by any means a negative thing” day. And these aren’t simply one hit wonders, with every title on the list launching on a multitude of platforms and receiving huge praise from critics. This isn’t just a gimmick. Kickstarter has often proven
very attractive for developers looking to get their latest retro venture off the ground. The aforementioned Shovel Knight started life as a Kickstarter project before exploding in popularity with everything from plushes and retail releases to its very own Amiibo. While not all Kickstarters are a guaranteed success in the sense of critical reception, Mighty No. 9 for example opened with promises of being a true Megaman spiritual successor only to hit multiple delays and issues along the way, that doesn’t affect the attention they might gain from the public and press. Despite a less than stellar average review score of 57%, Mighty No. 9 still received just fewer than five thousand PR activities in its lifetime and would always find itself in the headlines with every new piece of information up until launch - enough attention to allow it to compete with even the biggest franchises from the biggest companies in fact. Looking toward the future we can see a number of bigger companies now taking their franchises and injecting some more familiar ideas. Nintendo have claimed Super Mario Odyssey will offer a sandbox-style adventure more in line with Super Mario 64 and Sunshine. Of course this isn’t the first time Nintendo have looked at their own history for inspiration with the New Super Mario Bros. series being a prime example of how to embrace a series’ past. Super Mario Maker even went as far as to give its players the chance to create their own retro adventure and with an average critic score of 86% and YouTube activity that was among
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Shovel Knight has launched across multiple systems with a number of expansions in just the space of two and half years.
one of the highest for 2015 it seems the market took well to the idea too. While we’re on the subject of Nintendo, their Virtual Console is strong evidence of the demand for classic games. Sure in this form it means getting the exact same game as it was all those years ago, but that coupled with the increase of remakes such as Final Fantasy VII, Crash Bandicoot N-Sane Trilogy and Ratchet and Clank show that just because it’s a well journeyed adventure doesn’t mean people are tired of it. SEGA are no stranger to criticism when it comes to their lead mascot and while it’s up for debate how successful Sonic’s most recent outings have been, there tends to be no disagreement when it comes to his Mega Drive days. That is what SEGA seem to be taking advantage of with Sonic Mania, a new 2D adventure with Mega Drive-style visuals that looks to capitalize on nostalgia in spades. It looks to be working already as initial response has been overall extremely positive and in terms of online and magazine coverage, Sonic Mania is currently fourth in the entire series (just behind Sonic Generations, Sonic & All Stars Racing Transformed and Sonic: Lost World). Considering the game isn’t even out yet, it’s fairly certain this will overtake all three by launch. Clearly taking cues from the past is catching eyes.
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Remember Micro Machines? The mini-car party game where pool tables and kitchen sinks were your racetracks. Well in an unexpected announcement at the start of 2017, Codemasters revealed it would be bringing the series back to consoles this April. It’s an interesting move especially from a publisher now mainly known for its realistic Dirt and F1 series. Surely the demand isn’t there for such an old-school brand and genre? For comparison sake, when Dirt 4 was announced in January it received a little over 400 articles during its first week while Micro Machines: World Series saw an impressive 300 – not bad for a series many thought was done and dusted. The list doesn’t end there either. Yooka-Laylee, a kickstarter project that at the time was the quickest game to ever reach one million dollars, has labelled itself as a spiritual successor to the much loved Banjo-Kazooie series and somewhat of a love letter to older Nintendo 64 platformers. In the end the product blew past its initial 175,000 pound goal reaching just over two million, a clear sign that there is still a substantial audience for a game attempting to bring back the more traditional 3D platformer. In fact its PR campaign has been among one of the strongest for releases in the first four months of 2017. I could keep going but I’m sure
you get the idea. The thing is, cynics will always call lazy on developers referring back on their past efforts while many will revel in the idea of experiencing an old-school approach once more. It’s a debate that extends to other media and areas of life, and has done for years. Movies for example go through the same almost cyclical pattern as does fashion.
“Who’s to say there’s no place for the more traditional games and ideas?” The horror genre has evolved over time from the pure days of Halloween and The Exorcist to more campy horror; from torture porn to more satirical attempts, and now we’re looking to venture back to the days where horror was pure again. Reboots and remakes are also commonplace in the world of film for better or worse. Fact of the matter is the industry is always going to move forwards. There is no changing that. Just look at what has developed over the last five years to confirm this. In the meantime though who’s to say there isn’t a place for the more traditional games and ideas? Judging by their reception I think it’s safe to say the public certainly want it. Ryan Janes
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THE LEGEND OF ZELDA FINALLY MAKES THE SWITCH ALSO... HORIZON: ZERO DAWN ARE PR AGENCIES GIVING YOU THE FULL STORY? NINTENDO LAUNCH ANALYSIS WHEN SHOULD YOU FOCUS ON KEY INFLUENCERS? 16
TACTICS
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“That was close. You were almost a Jill sandwich!” Barry Burton