Car brands on Facebook in Central & Eastern Europe 2012

Sotrender.com presents:

Car brands on Facebook in CEE 2012

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Introduction Sotrender is proud to present CEE F CUP 2012 report. Report is devoted to the Facebook activities of 8 car brands in 7 countries from CEE region. Report is based on data gathered and analysed by Sotrender, an online tool for measurement and opimization of Facebook marketing activities.

Sotrender is a product of SmartNet Research & Solutions Ltd., company specialized in social media research and consulting, designing and conducting studies, developing own research, analysis and data mining solutions in the area of Internet and social networks.

Sotrender has been created thanks to interdisciplinary knowledge and combination of academic and business experience of SmartNet Research & Solutions’ team. Sotrender has been designed to analize, report and optimize social media marketing. “So” stands for “social”, but also for “statistics + optimization”. It allows to evaluate campaigns, find the best content and the most active fans, measure engagement, as well as to monitor actions of competitors. Monitoring and analyzing data enables Sotrender users to adopt appropriate marketing strategy and adjust it to the attitudes of brand society. On-demand reports and consultancy are SmartNet Research & Solutions value added services.

CEE F CUP 2012 report takes into consideration activities on Facebook fanpages from 1.01.2012 till 20.03.2012 of 8 car brands: BMW, AUDI, SKODA, OPEL, KIA MOTORS, FORD and PEUGEOT in 7 countries of CEE Region: Germany, Poland, Czech Republic, Slovakia, Hungary, Romania, Ukraine and Russia.

Since CEE F CUP 2012 report doesn’t include all countries of CEE region and omits few car brands, Sotrender team underlines that CEE F CUP 2012 report doesn’t exhaust the topic of car brands presence on Facebook in different countries from CEE region.

CEE F CUP 2012 agenda: 1. Rankings of average perfomance of brands across CEE region.

2. Classification of car brands fanpages in countries from CEE region, ordered by number of fans and engaged fans.

3. Classification of car brands fanpages in countries, ordered by Interactivity Index and Relative Interactivity.

4. Classification of car brands' fanpages in countries, ordered by fans gender.

5. Classification of the most popular posts on car brands fanpages in the region.

Key findings Average size of a fanpage in CEE (in analysed scope) changes from several thousands to a few dozen thousands, depending on brand and market. The biggest fanpages are established in Germany, where all of national brands' fanpages surpass the amount of 100 000 fans. On the other hand, the smallest ones can be found in Ukraine where the biggest fanpage, Citroen, recenty hit the 10 000 fans threshold.

Audi has the highest average number of fans on their regional fan pages. However, most of the country rankings by number of fans are clearly won by BMW (often being a sole outlier in this regard). Both of these brands, Audi and BMW are strong winners in “number of fans” rankings, having twice as high average as Mercedes, holder of the third position.

Number of engaged fans often reflects just the fanpage's size – a brief look at Relative Interactivity rankings shows that highest engagement was not generated on walls of the biggest pages – Volkswagen, Kia and Ford brands almost doubled values of Relative Interactivity of BMW and Audi.

Not surprisingly, all across the region, car brands' fanpages are engaging mostly males. It's noticeable mostly in contrast to proportions of gender engagement on Facebook in general; such a high male activity is not a common phenomenon.

In Czech Republic, Germany, Hungary, Poland, Romania and Russia we can observe a slight uptrend in overall Interactivity Index values, with distinct interactivity peaks in March. Interaction intensity comes in weekly cycles, and weekend drops in Interactivity Index are also very clear in most analysed countries.

Glossary:

Engaged fans: Fans who have done at least 1 activity within analysed period of time: "like", commentary, adding a post or a photo.

Interactivity Index: Collective rate of all activities within one fanpage.

Relative Interactivity: Collective rate of all fan activities within fanpage including number of fans; makes it possible to compare fanpages with varied number of fans, II fans / number of fans.

Top posts: ranking of most interactive posts (i.e. ranked by Interactivity Index), one per fan page.

Car brands on Facebook in CEE 2012:

Brands overview

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Car brands on Facebook in Central & Eastern Europe Ranking by average number of fans, 2012

6885

Audi

BMW

Mercedes

Volkswagen

Opel

Ford

Kia Motors

88850

8808

79941

3371

40228

4128

36014

4353

32767

2501

27496

2242

22521

Peugeot

1008

Citroen

890

Skoda

514

Average number of engaged fans

16934

13348

7549

Average number of fans

Source: sotrender.com

Car brands on Facebook in Central & Eastern Europe Ranking by average Interactivity Index in 2012

427

BMW

541

Audi

Volkswagen

Mercedes

Kia Motors

16004

743

14762

825

13396

680

11544

762

8545

364

Peugeot

Citroen

Skoda

21853

687

Opel

Ford

32099

5596

482

5441

564

3315

Average Relative Interactivity

Average Interactivity Index

Source: sotrender.com

Car brands on Facebook in Central & Eastern Europe Average distribution of engaged fans’ gender in 2012

Peugeot

Kia Motors

60%

40%

66%

34%

BMW

69%

31%

Skoda

69%

31%

Citroen

70%

30%

Audi

70%

30%

Volkswagen

71%

29%

Opel

71%

29%

Ford

72%

28%

Mercedes

73%

27%

Males

Females

Source: sotrender.com

Car brands on Facebook in CEE 2012:

Countries overview

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Car brands on Facebook in CEE 2012:

Czech Republic

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Car brands on Facebook in Czech Republic Distribution of engaged fans’ gender in 2012

54%

Kia Motors

46%

63%

Peugeot

Audi

Volkswagen

37%

66%

34%

68%

32%

Mercedes

71%

29%

BMW

72%

28%

Opel

77%

23%

Citroen

77%

23%

Ford

78%

22%

Skoda

87%

13%

Males

Females

Source: sotrender.com

Facebook: car brands in Czech Republic Ranking by number of fans, 2012

BMW

6121

54782

1554

Peugeot

Volkswagen

Ford

Audi

Kia Motors

Mercedes

Skoda

Citroen

Opel

41493

4467

24126

1393

23441

2105

16541

1359

10074

1103

6245

586

260

64

Number of engaged fans

4484

4146

3862

Number of fans

Source: sotrender.com

Czech Republic: top posts Response and gender distrbution in most interactive posts

Měsíc prosinec utekl jako voda a my pro Vás máme fotku měsíce prosince. Po velice náročném výběru se, i s přihlédnutím na vaše reakce, stala fotka od Marcely Páškové. Touto cestou gratulujeme a všem o [...]

74% males

likes: comments: fanpage: published:

1540 173 BMW Czech Republic 2012−01−04 12:52:24

females 26%

I takto vypadá tovární tuning... :)

79% males

likes: comments: fanpage: published:

638 females 89 Volkswagen Czech Republic 2012−02−04 19:06:42

21%

Kdybyste si mohli vybrat jakoukoliv Škodovku, co by to bylo? :)

90% males

likes: comments: fanpage: published:

46 212 Skoda Czech Republic 2012−02−12 21:30:37

females 10%

Poznáváte legendu?

89% males

likes: comments: fanpage: published:

320 40 Audi Czech Republic 2012−03−12 20:08:28

females 11%

[ no text / multimedia ]

64% males

likes: comments: fanpage: published:

239 31 Peugeot Czech Republic 2012−02−17 11:45:42

females 36%

Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com

Czech Republic: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012

BMW Peugeot Volkswagen Ford Audi Kia Motors Mercedes Skoda Citroen Opel

49 186 76 5 13 74 76 70 100 214

Fanpage

Daily average January

February

March

Czech Republic: summary The biggest fan pages were BMW, Peugeot and Volkswagen The highest number of fans was engaged on the following pages: BMW, Volkswagen and Audi The most engaging fan pages in terms of percent of engaged fans were Volkswagen, Mercedes and Audi

The biggest Interactivity Index was generated on BMW, Volkswagen and Mercedes The most interactive pages in terms of Relative Interactivity were Mercedes, Skoda and Volkswagen

Car brands on Facebook in CEE 2012:

Germany

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Car brands on Facebook in Germany Distribution of engaged fans’ gender in 2012

63%

37%

Peugeot

65%

35%

Ford

66%

34%

Kia Motors

Opel

73%

27%

Audi

73%

27%

Skoda

73%

27%

Citroen

74%

26%

Mercedes

77%

23%

BMW

78%

22%

80%

20%

Volkswagen

Males

Females

Source: sotrender.com

Facebook: car brands in Germany Ranking by number of fans, 2012

Audi

BMW

Opel

Mercedes

Volkswagen

Kia Motors

Ford

38266

473384

36149

312489

27024

205107

12780

188344

16385

169644

4552

9019

98548

81794

Citroen

1314

30847

Peugeot

1454

21953

Skoda

715

11538

Number of engaged fans

Number of fans

Source: sotrender.com

Germany: top posts Response and gender distrbution in most interactive posts

Was würden Sie tun, wenn Sie den hier im Rückspiegel entdecken? Ein Dank geht an http://quattroworld.com/ für diese Bilder.

78% males

likes: comments: fanpage: published:

11361 1829 Audi Germany 2012−01−05 16:18:51

females 22%

Ergänzen Sie: Ich fahre BMW, weil ___________.

77% males

likes: comments: fanpage: published:

2403 2241 BMW Germany 2012−03−07 19:06:31

females 23%

Für einen Opel gibt es viele Gründe − was ist euch besonders wichtig? Vervollständigt einfach folgenden Satz: "Ich fahre Opel, weil..."

75% males

likes: comments: fanpage: published:

642 1017 Opel Germany 2012−02−07 17:21:45

females 25%

Was meinst du? In welchem Volkswagen ist dieses Pärchen unterwegs? Unser kleines Rätsel wird morgen auf unserer Facebook Seite aufgelöst...

89% males

likes: comments: fanpage: published:

284 806 Volkswagen Germany 2012−02−22 19:52:18

females 11%

Was wir schon immer von euch wissen wollten: Was fahrt ihr lieber ... Automatik oder Schaltung?

74% males

likes: comments: fanpage: published:

193 490 Ford Germany 2012−02−03 15:21:27

females 26%

Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com

Germany: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012

Audi BMW Opel Mercedes Volkswagen Kia Motors Ford Citroen Peugeot Skoda

36 543 296 1084 53 1362 111 723 396 1803

Fanpage

Daily average January

February

March

Germany: summary The biggest fan pages in this group were Audi, BMW and Opel

The hihgest number of engaged fans was observed on Audi, BMW and Opel The most engaging fan pages in terms of percent of engaged fans were Opel, BMW and Ford The most interactive pages in terms of Interactivity Index were BMW, Audi and Opel

The biggest Relative Interactivity was generated on Ford, BMW and Opel

Car brands on Facebook in CEE 2012:

Hungary

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Car brands on Facebook in Hungary Distribution of engaged fans’ gender in 2012

50%

Peugeot

50%

Ford

64%

36%

Kia Motors

64%

36%

66%

34%

BMW

Audi

74%

26%

Opel

78%

22%

Citroen

78%

22%

Males

Females

Source: sotrender.com

Facebook: car brands in Hungary Ranking by number of fans, 2012

BMW

Ford

Audi

Peugeot

Opel

3917

31865

1242

16396

1683

9852

1293

9363

1743

7177

Kia Motors

338

Citroen

257

Number of engaged fans

4480

1052

Number of fans

Source: sotrender.com

Hungary: top posts Response and gender distrbution in most interactive posts

[ no text / multimedia ]

64% males

likes: comments: fanpage: published:

1067 44 BMW Hungary 2012−02−13 16:55:26

females 36%

Segíts hősünknek kikerülni a legkényesebb szituációkból! A kulcs: Let Your Body Drive ! Azok között, akik megosztják a videót egy kis Peugeot ajándékcsomagot sorsolunk ki, melyet GLS−sel küldünk el [...]

40% males

likes: comments: fanpage: published:

158 79 Peugeot Hungary 2012−02−21 13:44:59

females 60%

Születésnapjára hazagurul az első magyar Astra! A magyar Opel ma elhagyta a Közlekedési Múzeumot, hogy egy szervizben készítsék fel arra, hogy hazajusson március 13−i szülinapjára az Opel szentgotthár [...]

84% males

likes: comments: fanpage: published:

244 55 Opel Hungary 2012−02−09 16:18:10

females 16%

4.86 másodperc alatt százon? Nehéz elképzelni, hogy ez mit jelent a gyakorlatban.

Ez a kis videó megmutatja, hogy egy 500 lóerős A8−asban ülve mit is jelent a ...lendületes elindulás.... Ennél érzékletese [...]

85% males

likes: comments: fanpage: published:

321 17 Audi Hungary 2012−01−09 11:54:31

females 15%

[ no text / multimedia ]

49% males

likes: comments: fanpage: published:

184 15 Ford Hungary 2012−02−23 18:28:55

females 51%

Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com

Hungary: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012

BMW

26

Ford

97

Audi

29

Peugeot

62

Opel

82

Kia Motors

81

Citroen

124

Fanpage

Daily average January

February

March

Hungary: summary The biggest fan pages were BMW, Ford and Audi

The hihgest number of engaged fans was observed on BMW, Opel and Audi

The hihgest percent of engaged fans was observed on Opel, Citroen and Audi

The biggest Interactivity Index was generated on BMW, Opel and Peugeot The highest values of Relative Interactivity were seen on pages Citroen, Opel and Peugeot

Car brands on Facebook in CEE 2012:

Poland

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Car brands on Facebook in Poland Distribution of engaged fans’ gender in 2012

38%

Skoda

62%

66%

Opel

34%

Peugeot

69%

31%

Citroen

70%

30%

72%

28%

Kia Motors

BMW

76%

24%

Ford

77%

23%

Volkswagen

78%

22%

Audi

79%

21%

Mercedes

85%

15%

Males

Females

Source: sotrender.com

Facebook: car brands in Poland Ranking by number of fans, 2012

BMW

6327

57677

Kia Motors

3142

Mercedes

3042

38328

1440

Ford

Audi

39856

5642

15635

1085

Opel

Volkswagen

Peugeot

Skoda

Citroen

24400

2462

13276

10903

830

234

990

Number of engaged fans

10896

10867

9479

Number of fans

Source: sotrender.com

Poland: top posts

Response and gender distrbution in most interactive posts

[ no text / multimedia ]

80% males

likes: comments: fanpage: published:

1432 89 BMW Poland 2012−02−13 15:38:30

females 20%

Chcielibyście przejechać się KIA i otrzymać taki kalendarz z terminarzem UEFA EURO 2012? Kto chętny, daje "lajka"! :)

77% males

likes: comments: fanpage: published:

620 105 Kia Motors Poland 2012−02−02 11:56:04

females 23%

Ok, to którego wybieracie?

92% males

likes: comments: fanpage: published:

147 180 Volkswagen Poland 2012−03−07 13:19:25

females 8%

Czy chcielibyście zobaczyć nowe Audi A3 jako jedni z pierwszych w Polsce i uczestniczyć w prapremierze?

73% males

likes: comments: fanpage: published:

391 95 Audi Poland 2012−03−08 19:50:21

females 27%

Jak myślicie ... co związanego z Mercedesem ukryliśmy w tym bagażniku? :)

88% males

likes: comments: fanpage: published:

84 142 Mercedes Poland 2012−02−15 15:03:57

females 12%

Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com

Poland: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012

BMW Kia Motors Mercedes Ford Audi Opel Volkswagen Peugeot Skoda Citroen

36 173 135 201 82 375 63 118 155 269

Fanpage

Daily average January

February

March

Poland: summary The biggest pages: BMW, Kia Motors and Mercedes The most engaging fan pages, in terms of number of engaged fans, were BMW, Audi and Kia Motors The most engaging fan pages in terms of percent of engaged fans were Audi, Volkswagen and BMW

The biggest Interactivity Index was generated on Audi, BMW and Opel The most interactive pages in terms of Relative Interactivity were Audi, Volkswagen and Opel

Car brands on Facebook in CEE 2012:

Romania

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Car brands on Facebook in Romania Distribution of engaged fans’ gender in 2012

Citroen

62%

38%

BMW

63%

37%

Ford

69%

31%

Opel

70%

30%

Volkswagen

70%

30%

Mercedes

71%

29%

Audi

Kia Motors

77%

23%

82%

18%

Males

Females

Source: sotrender.com

Facebook: car brands in Romania Ranking by number of fans, 2012

BMW

Citroen

Ford

Mercedes

9290

91688

2797

34645

1795

18656

1213

14825

Opel

682

Volkswagen

619

Audi

Kia Motors

97

350

Number of engaged fans

11510

8092

810

777

Number of fans

Source: sotrender.com

Romania: top posts Response and gender distrbution in most interactive posts

[ no text / multimedia ]

61% males

likes: comments: fanpage: published:

1287 30 BMW Romania 2012−02−27 11:20:19

females 39%

[ no text / multimedia ]

65% males

likes: comments: fanpage: published:

314 40 Citroen Romania 2012−02−26 14:31:34

females 35%

“Parcare laterala... pe marginea acoperisului unui bloc de 27 de metri inaltime?!” Vezi incercarea incredibila a Ninei!

77% males

likes: comments: fanpage: published:

192 44 Ford Romania 2012−02−15 09:42:55

females 23%

Cu aproape o ora mai devreme (ca vrem totusi sa fim printre primii), le voila!

Noul Kia cee’d!

86% males

likes: comments: fanpage: published:

111 62 Kia Motors Romania 2012−01−10 16:10:58

females 14%

[ no text / multimedia ]

73% males

likes: comments: fanpage: published:

171 9 Opel Romania 2012−02−11 14:56:40

females 27%

Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com

Romania: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012

BMW Citroen Ford Mercedes Opel Volkswagen Audi Kia Motors

23 39 25 214 6 86 57 352

Fanpage

Daily average January

February

March

Romania: summary The biggest fan pages in this group were BMW, Citroen and Ford The most engaging fan pages, in terms of number of engaged fans, were BMW, Citroen and Ford The highest percent of fans was engaged on the following pages: Kia Motors, Audi and BMW

The biggest Interactivity Index was generated on BMW, Citroen and Ford The biggest Relative Interactivity was generated on Kia Motors, Citroen and Audi

Car brands on Facebook in CEE 2012:

Russia

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Car brands on Facebook in Russia Distribution of engaged fans’ gender in 2012

56%

44%

58%

42%

Mercedes

60%

40%

Citroen

61%

39%

Kia Motors

62%

38%

BMW

63%

37%

65%

35%

Opel

Peugeot

Volkswagen

Audi

70%

30%

Skoda

70%

30%

Males

Females

Source: sotrender.com

Facebook: car brands in Russia Ranking by number of fans, 2012

Audi

5724

3972

Opel

13644

523

771

Peugeot

Volkswagen

Skoda

18003

6937

Citroen

Mercedes

19749

3019

BMW

Kia Motors

174162

3099

11647

10170

5953

480

294

Number of engaged fans

2051

1411

Number of fans

Source: sotrender.com

Russia: top posts Response and gender distrbution in most interactive posts

Opel. Wir leben Autos. by @Tim−Tim Sabiroff & Taisiya Lakinskaya

57% males

likes: comments: fanpage: published:

689 52 Opel Russia 2012−03−10 10:11:26

females 43%

[ no text / multimedia ]

63% males

likes: comments: fanpage: published:

651 54 Audi Russia 2012−01−17 10:35:21

females 37%

Доброе утро, друзья! Завелись?

70% males

likes: comments: fanpage: published:

156 137 BMW Russia 2012−02−13 06:32:37

females 30%

Весне дорогу!

64% males

likes: comments: fanpage: published:

256 37 Mercedes Russia 2012−03−01 08:10:46

females 36%

Дорогие друзья, мы продолжаем наш КОНКУРС с исключительно ..женскими подарками.. ... наборами кремов от нашего партнера L...OCCITANE. Три д (5, 6 и 7 марта) мы будем размещать яркие фотографии, а [...]

30% males

likes: comments: fanpage: published:

53 37 Peugeot Russia 2012−03−06 09:30:31

females 70%

Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com

Russia: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012

Audi Opel BMW Kia Motors Citroen Peugeot Mercedes Volkswagen Skoda

34 39 177 150 49 228 84 193 209

Fanpage

Daily average January

February

March

Russia: summary The biggest fan pages in this group were Audi, Opel and BMW

The hihgest number of engaged fans was observed on Kia Motors, Audi and Opel The most engaging fan pages in terms of percent of engaged fans were Mercedes, Kia Motors and Volkswagen The most interactive pages in terms of Interactivity Index were Audi, BMW and Mercedes The most interactive pages in terms of Relative Interactivity were Mercedes, Skoda and Volkswagen

Car brands on Facebook in CEE 2012:

Slovakia

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Car brands on Facebook in Slovakia Distribution of engaged fans’ gender in 2012

57%

Kia Motors

61%

Peugeot

39%

65%

Audi

BMW

43%

35%

69%

31%

Mercedes

73%

27%

Citroen

73%

27%

75%

25%

Opel

Ford

Skoda

78%

22%

83%

17%

Males

Females

Source: sotrender.com

Facebook: car brands in Slovakia Ranking by number of fans, 2012

BMW

Mercedes

Peugeot

Audi

5178

69660

2171

26081

631

1141

18812

395

Skoda

Kia Motors

19400

11074

1104

10285

Citroen

184

Opel

161

1061

Ford

118

291

Number of engaged fans

4416

Number of fans

Source: sotrender.com

Slovakia: top posts Response and gender distrbution in most interactive posts

[ no text / multimedia ]

58% males

likes: comments: fanpage: published:

833 48 BMW Slovakia 2012−01−26 10:43:17

females 42%

Tipni si vitaza ankety Futbalista roka a vyhraj Auto roka na vikend s plnou nadrzou! Do pondelka 27.2. 19.00 hod nam napis svoj tip na vitaza ankety Futbalista roka. Ak sa trafis, mas sancu vyhrat Aut [...]

61% males

likes: comments: fanpage: published:

30 110 Kia Motors Slovakia 2012−02−23 17:09:04

females 39%

Ženy, čím vás dnes muži potešili úplne najviac? Všetko najlepšie posielame aj z Mercedesu! :−)

50% males

likes: comments: fanpage: published:

325 18 Mercedes Slovakia 2012−03−08 20:43:40

females 50%

[ no text / multimedia ]

63% males

likes: comments: fanpage: published:

241 12 Audi Slovakia 2012−02−10 16:27:30

females 37%

[ no text / multimedia ]

65% males

likes: comments: fanpage: published:

191 12 Peugeot Slovakia 2012−02−23 09:39:14

females 35%

Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com

Slovakia: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012

BMW Mercedes Peugeot Audi Skoda Kia Motors Citroen Opel Ford

26 84 17 13 39 24 23 90 178

Fanpage

Daily average January

February

March

Slovakia: summary The biggest fan pages in this group were BMW, Mercedes and Peugeot

The hihgest number of engaged fans was observed on BMW, Mercedes and Audi The most engaging fan pages in terms of percent of engaged fans were Ford, Opel and Kia Motors The biggest Interactivity Index was generated on BMW, Mercedes and Kia Motors The most interactive pages in terms of Relative Interactivity were Ford, Opel and Kia Motors

Car brands on Facebook in CEE 2012:

Ukraine

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Car brands on Facebook in Ukraine Distribution of engaged fans’ gender in 2012

Audi

54%

46%

Peugeot

55%

45%

Skoda

61%

39%

BMW

62%

38%

Volkswagen

63%

37%

Citroen

63%

37%

Mercedes

73%

27%

Kia Motors

74%

26%

76%

24%

Opel

Males

Females

Source: sotrender.com

Facebook: car brands in Ukraine Ranking by number of fans, 2012

Citroen

Skoda

Peugeot

BMW

796

10553

863

5921

523

5265

462

154

Kia Motors

190

Mercedes

Audi

Volkswagen

Opel

3361

2501

1820

423

1606

358

1266

90

Number of engaged fans

397

Number of fans

Source: sotrender.com

Ukraine: top posts Response and gender distrbution in most interactive posts

Хочешь флешку? Действуй по указанной формуле! :) P.S. Приготовьтесь к охоте на Yeti! Открытие сезона 6 февраля, следите за об

53% males

likes: comments: fanpage: published:

578 321 Skoda Ukraine 2012−02−01 09:55:32

females 47%

И все же, к Citro..n Украина остается 2 практических вопро межсервисном пробеге 20 тыс. км. −− откуда в Украине взялась "промежуточная" замена масла на 10 тыс. км. между ТО? "Боль [...]

92% males

likes: comments: fanpage: published:

2 73 Citroen Ukraine 2012−01−02 09:25:22

females 8%

С праздником! ;)

38% males

likes: comments: fanpage: published:

195 15 Audi Ukraine 2012−02−14 09:33:10

females 62%

Дамы и господа! На подиуме 508. Встречайте!

60% males

likes: comments: fanpage: published:

94 21 Peugeot Ukraine 2012−02−24 19:12:00

females 40%

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59% males

likes: comments: fanpage: published:

103 11 BMW Ukraine 2012−01−26 13:45:37

females 41%

Colored bars represent gender distribution among fans engaged by a given post Source: sotrender.com

Ukraine: Interactivity Index Interaction flow on car brands’ Facebook pages, 2012

Citroen Skoda Peugeot BMW Kia Motors Mercedes Audi Volkswagen Opel

66 38 19 14 86 25 47 17 33

Fanpage

Daily average January

February

March

Ukraine: summary The biggest fan pages were Citroen, Skoda and Peugeot

The hihgest number of engaged fans was observed on Skoda, Citroen and Peugeot The highest percent of fans was engaged on the following pages: Volkswagen, Audi and Opel

The biggest Interactivity Index was generated on Citroen, Skoda and Peugeot The most interactive pages in terms of Relative Interactivity were Volkswagen, Opel and Audi