BFC sponsorship brochure

BARNSLEY FOOTBALL CLUB

P R I N C I PA L S P O N S O R S H I P P R O P O S A L

WELCOME TO OUR CLUB Become an Official Partner of Barnsley Football Club and you will become a key brand within the very heart of the Yorkshire region.

With recent new additions to the Clubs Boardroom and Club Management,, these are exciting times here at Barnsley Football Club.

We have made significant investment both on and off the field, transforming into a competitive Football Club on the field and one that is commercially recognised as being one of the most progressive in the Football League off it.

Brand association and awareness with Barnsley Football Club will raise your profile locally and nationally by creating a unique position in the mind of the consumer, delivering a real competitive edge over sector rivals.

Your brand will be integrally linked with the English Football League, one of the most competitive, compelling and most watched leagues in the world.

Your brand will be seen seasonally by an in-stadia live audience of over 325,000 supporters. Your brand will engage with the most loyal and passionate supporters in the country.

VALU CLUB VALUES

Barnsley Football Club is run on a financially stringent, self financing model to ensure its long term health and solvency.

The Club is proud to play a strong role in the local community.

The Community Sports and Education Trust is the charitable arm of Barnsley Football Club that provides valuable support for our community activities.

Through the Club’s Study Support Centre, a wide range of school children from across the borough are given the opportunity of attending ‘learning through football’ courses.

The Club actively helps to promote and publicise local charitable causes, community events and in attending public events .

LOYAL PROUD AMBITIOUS PASSIONATE INTEGRITY TRADITION ETHICAL CARING

UES

OUR CLUB HISTORY

1887 FOUNDED IN 1887 1912 FA CUP WINNERS 1938-39

FOOTBALL LEAGUE DIVISION THREE NORTH CHAMPIONS

1996-97

FOOTBALL LEAGUE CHAMPIONSHIP RUNNERS UP PROMOTED TO THE PREMIER LEAGUE

2007-08 FA CUP SEMI-FINALISTS BARNSLEY FC ARE ALSO KNOWN AS THE “TYKES”

“

AN AVERAGE BARNSLEY FC FAN HAS SUPPORTED THE CLUB FOR 20 YEARS

“

CLUB FAN BASE ÂŁ23,000

50%

is the average annual income for Barnsley FC supporters

of Barnsley FC supporters live within 5 miles of Oakwell

75% of Barnsley FC supporters live within 17 miles of Oakwell

80%

20 YEARS An Average Barnsley FC fan has supported the club for 20 Years

80%

of Barnsley FC supporters drive to the game

of Barnsley FC supporters are male

20%

235,000

of Barnsley FC supporters are female

people live in Barnsley

CLUB MARKETING

70,000 EMAIL DATABASE

95,000 85,000 65,000

POSTAL DATABASE PHONE DATABASE

5,000 CORPORATE DATABASE

SMS DATABASE

1,000

CORPORATE MATCHDAY CLIENTS

TOTAL REACH OF

500

SEASONAL CLIENTS

321,500

FREQUENCY OF COMMUNICATION EMAIL: ONCE PER WEEK SMS: ONCE PER MONTH MAIL: ONCE PER SEASON

SOCIA RESPO CORPORATE SOCIAL RESPONSIBILITY The Trust is a charity organisation which delivers a diverse range of provisions under four key themes; Education, Health, Sports Participation and Social Inclusion.

Barnsley Football Club and the Trust take roles they play in the Town very seriously indeed and are committed in providing opportunities for all sections of the community and aim to do this by providing high quality and enjoyable activities that are relevant to the borough.

Using the vehicle of sport, physical activity, education and the brand of Barnsley Football Club, the Trust is committed to provide high quality, accessible participation and development opportunities that positively change lives and bring enjoyment to our local communities.

The Trust’s extensive in-school programme works in partnership with approximately 25 primary schools within Barnsley and the surrounding area each year.

AL ONSIB

CLUB DIGITAL MEDIA

46,000 LIKES 23,500 FOLLOWERS 2.6MILLION VIEWS UNIQUE USERS 81,214 PER MONTH

CLUB NATIONAL IMPACT TV media values and coverage for the Football League are very impressive indeed, with Sky Sports screening over 90 live matches, including live coverage of the Football League Play-Off finals and exclusive live coverage of the Capital One Cup. Media exposures is further increased with Live FA Cup Football in the UK via ITV and BT Sport.

350,000

1.1MILLION

Live Sky Bet Championship matches

50,000 Sky Sports’ ‘Football League Review’ Show

Match Highlights on the Football League Show

250,000 Goal clips on Sky’s ‘Goals on Sunday’

95,000 ‘Goals Express’ - Sky Sports News Saturday night highlights

TOTAL EXPOSURE

1.8MILLION

CLUB LOCAL IMPACT

10,000

20,000

Season Card Holders

Branded replica shirts sold

Maturing Football League Club with over 10,000 passionate Season Card Holders Sales of over 20,000 branded replica shirts and training wear per season Significant media exposure levels through local and regional daily publications Local radio stations offering daily Club news and information with audio coverage of every live home and away fixtures BBC radio also broadcast online to UK users on the BBC website.

Partnership Opportunities

Proposition - Shirt Sponsorship Shirt Sponsorship with Barnsley Football Club provides YOUR brand with the opportunity of a strategic approach in showcasing and promoting the brand with a tangible return on investment.

The short term benefits from the sponsorship are largely through association with the Club in promoting the brand largely to a newly extensive engaged audience and within untapped geographical boundaries.

The Sponsorship gives brands an opportunity to be seen not only by their existing clients, employees and stakeholders but also to maintain competitive edge over its sector rivals.

By associating itself with the Club, the brand has the exclusive opportunity indirectly of accessing the database and extending its reach beyond its typical or traditional means. Alternative channels to the brand name/logo on the Clubs team’s kits, training wear, are through extensive advertisement and showcasing of the brand’s products/services within the stadium and beyond.

INDICATIVE PROPOSITION RIGHTS TECHNICAL KIT BRANDING Company Brand on all Home and Away Promo Shirts Company Brand on all Home and Away Replica Shirts Company Brand on all Training Wear

STADIUM BRANDING Brand on all Training Ground Signage Brand Signage on the Perimeter of all Training Pitches Media Backdrop Board Advertising – Ten Company Brand Logos Stadium Reception Players Entrance Stadium Concourse / Staircase Branding

ADVERTISING TV Arc Pitchside Advertising – Eight Advertising Boards for all Home Fixtures LCD Screen Advertising - For all Home League Fixtures Crowd Facing Advertising Boards – Four Advertising Boards for all Home Fixtures Full-page programme advert - For all Home Fixtures

TRADEMARKS AND IMAGERY Official Club Partner of Barnsley Football Club Use of Barnsley FC crest on agreed marketing and communications Company Brand name / logo on all Match Tickets All Media, Advertising and PA announcements to refer to the Company Brand Company References in all Club Correspondence HOSPITALITY / TICKETS

TWO – Directors’ Box Seats plus Boardroom passes including full hospitality for all Home Fixtures FOUR – Restaurant Seasonal Memberships including Executive Stats and Hospitality for all Home Fixtures Opportunity to purchase FA Cup Final Tickets Discount Group Ticket Scheme for Company Staff

MERCHANDISE / APPEARANCES

FIVE – Signed Shirts TWO – Occasions per Season the Club will provide access to first team squad

players for educational / promotional purposes

ONE – Occasion per Season the Club will provide a Training Ground visit for educational / promotional purposes

ONE – Occasion per Season the Club will provide a Play On The Oakwell Stadium Pitch Event for Charity Purposes / Local Community Engagement MARKETING Company Logo on Official Barnsley FC Website with Hyperlinks to your Website Monthly Target Database Marketing / Sales Monthly Target Social Media / Marketing Engagement ADDITIONAL BENEFITS High Profile Partnership Launch and Press Release Use of Chairman and CEO for Promotion and Launch Purpose High Profile Matchday Launch for a Home Fixture Photograph opportunities with Players/Manager of Barnsley Football Club Introductions to other Club Partners at Barnsley Football Club Agreed PR Opportunities

PROPOSITION STAND SPONSORSHIP Stand Sponsorship provides direct local community engagement. Association with Barnsley FC presents a unique bond creating a sense of connection between the Football Club, the brand, the Town, and the surrounding area. As a result of becoming part of the fabric of the club and forming a bond with the local community, the brand will be viewed more positively locally, and in doing so the opportunity of reaching an extended consumer audience which may not have been accesible prior to the Stand Sponsorship.

The Stand Sponsorship provides significant brand awareness and brand exposure levels with a local and national reach. Increased brand awareness will raise the profile and develop brand preference by creating a unique position in the mind of the consumer in the local marketplace.

Stand Sponsors receive constant high levels of media coverage via online, social media channels, radio and local printed press.

Local newspaper photographs and television images enhance and showcase the sponsors brand to further build brand value.

Such media exposure creates and delivers brand familiarity and positioning to local consumers.

INDICATIVE PROPOSITION RIGHTS STADIUM BRANDING Full Branding on the Stand Back Wall Advertising Sites Full Branding Upper Plinth Stand Advertising Sites Media Backdrop Board Advertising – Four Company Brand Logos Stadium Concourse / Staircase Branding

ADVERTISING TV Arc Pitchside Advertising – Two Advertising Boards for all Home Fixtures LCD Screen Advertising - For all Home Fixtures Crowd Facing Advertising Boards – Four Advertising Boards for all Home Fixtures Full-page programme advert - For all Home Fixtures MARKETING Company Brands name / logo on all Stand Season Cards / Matchday Tickets / Passes / Etc Company Brands name / logo on all Stand Stadium Non Matchday Event Tickets / Passes / Etc Company Logo on Official Barnsley FC Website with Hyperlinks to your Website Monthly Target Database Marketing / Sales Monthly Target Social Media / Marketing Engagement

MERCHANDISE / APPEARANCES

FIVE – Signed Shirts TWO – Occasions per Season the Club will provide access to first team squad

players for educational / promotional purposes

ONE – Occasion per Season the Club will provide a Training Ground visit for educational / promotional purposes

ONE – Occasion per Season the Club will provide a Play On The Oakwell Stadium Pitch Event for Charity Purposes / Local Community Engagement

ADDITIONAL BENEFITS High Profile Partnership Launch and Press Release Use of Chairman and CEO for Promotion and Launch Purpose High Profile Matchday Launch for a Home Fixture Photograph opportunities with Players/Manager of Barnsley Football Club Introductions to other Club Partners at Barnsley Football Club Agreed PR Opportunities

TRADEMARKS AND IMAGERY Official Club Partner of Barnsley Football Club Use of Barnsley FC crest on agreed marketing and communications Company Brand name / logo on all Match Tickets All Media, Advertising and PA announcements to refer to the Company Brand Company References in all Club Correspondence HOSPITALITY / TICKETS

TEN – Restaurant Seasonal Memberships including Executive Seats and Hospitality f

or all Home Fixtures

Opportunity to purchase FA Cup Final Tickets Discount Group Ticket Scheme for Company Staff

For more information contact Rachel Hearne on 01226 211182 Email: marketing@barnsleyfc.co.uk