Client: Huddersfield Town FC Project: New Brand Presentation Date:
13.03.2009
www.fantasticmedia.co.uk
Section 1: The Huddersfield Town Journey Client: HTFC Project: New Brand Presentation Date: 13.03.2009
www.fantasticmedia.co.uk
Section Title: The Huddersfield Town Journey
Huddersfield Town are about to board a journey of significant change that will have an impact on every area of the business.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
This journey will not be a straight road to success as people may hope and it won’t happen overnight. We have a lot to change
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
This journey will require everyone associated with the club to fully buy in to the strategy from staff, sponsors, fans, businesses and the media.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The journey will allow all who genuinely support the club to know exactly what the destination point is.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
This is not a mystery tour! We know where we are going and how we are getting there and supporters will be informed at all times.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
This Journey will open up stress points in a number of areas, and pressures will be felt in the parts of the business where the biggest changes need to appear.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The journey will question the current thinking exercised throughout the club today, and even question current football thinking.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The journey will encourage the football club to try to gain control over lost assets allowing the club to be more self sufficient and not have the need to rely on a wealthy benefactor.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The journey will deliver the truths of the past and the truths of the future if it is to succeed in its quest for honesty and trust from its followers.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The journey will cause the club to part company with recent historic partners and focus on the singular brand that is Huddersfield Town.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The journey will allow the club to make new friends who genuinely wish to support the club in its quest for success.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
On its journey the club will pause at agreed destinations to take stock and to asses its strategy to date, but will never waver from its 10 point pledge.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The club will attract new people to its following and will become the place to be seen, the place to do business, the place to bring your family and the place to enjoy football.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The club will endeavour to move on from its current image of ageing money, closed shop, old boys network to one which might embrace new business, youth and fresh thinking.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The club will have an open door policy, it will be accessible.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The club’s new found confidence; brand and image will excite ‘new money’. It will catch the eye of the entrepreneur and pull them from Leeds and the rest of the west riding. It will prove to people that Huddersfield Town is worth a look.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The club’s fashionable players, celebrity supporters and youthful brand will appeal to the next generation of supporters. This is effectively a new club.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
So what is this new club?
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
This club is Huddersfield Town
the
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
This club is the Yorkshire club
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section 2: The New Huddersfield Town Client: HTFC Project: New Brand Presentation Date: 13.03.2009
www.fantasticmedia.co.uk
Section Title: The New Huddersfield Town
So... Who are The New Huddersfield Town? • What do we sound like, how do we talk, what do we say? • What do we look like? • What guides us? • What is our mission? • How do we want to be known? • What makes us different to other clubs in the area?
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
What do we sound like, how do we talk, what do we say? We sound refreshing, we are straight talking but with commercial and sporting experience, and we say things with meaning when talking to people who are with us for the journey.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
What do we look like? We look sharp and attractive but not flash or bling. We have values, Yorkshire values but that doesn’t mean we cant lead the look. Remember we need to be fashionable and make an impression.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
What guides us? Our 10 point pledge guides us at all time along side the single focus to bring success and pride to Huddersfield town and Yorkshire. We are Yorkshire people and we want Yorkshire to be proud of the new Huddersfield Town.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
What is our mission? Working together to be a successful, sustainable and financially viable football club, that we can all take pride in.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
How do we want to be known? We want to be known as the Yorkshire club
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
What makes us different to other clubs in the area? Our 10 point pledge outlining how much we value our family of football and financial supporters.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The new Huddersfield Town are: • Always Sincere • Always Positive • Always Personal • Always Striving • Always Straight Talking • Always Leading • Always Confident • Always Inspiring • Always Honest • Always HTFC www.fantasticmedia.co.uk
Client: Date:
• Never Pretentious • Never Down Hearted • Never Condescending • Never Pushy • Never Lecturing • Never Dictating • Never Arrogant • Never Depressing • Never Deceitful • Never Self Interested
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
The club will be known for its 10 point pledge
Honesty Integrity Trust Commitment Quality Pride Respect Character Value Success
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Honesty: The quality and characteristic of being fair, truthful, and morally upright.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Integrity: Possessing and steadfastly adhering to high moral principles or professional standards.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Trust: Giving people confidence in the good qualities of the club, especially fairness, honour, and ability.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Commitment: Devotion and dedication, to the club, the players, the fans and our community.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Quality: The highest and finest standard in everything undertaken by the club.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Pride: To understand the importance of all the clubs efforts and achievements that have made Yorkshire and the club great.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Respect: A feeling of high regard, recognition and appreciation for everyone we deal with.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Character: Being courageous, straight talking, entrepreneurial, together with all our other qualities and values that make Huddersfield Town distinctive.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Value: Value for money.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
Success: Achievement the of objectives and goals set out by the club..
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
So... what have we agreed so far? This is the ‘New Huddersfield Town’ Huddersfield Town are: The Yorkshire Club
www.fantasticmedia.co.uk
Section Title: The Huddersfield Town Journey
Huddersfield Town The Yorkshire club have a 10 point pledge
Honesty Integrity Trust Commitment Quality Pride Respect Character Value Success
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
What is our mission? Working together to be a successful, sustainable and financially viable football club, that we can all take pride in.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
We are a bright fresh forward thinking club We have a 10 point pledge - a statement of intent for our football and financial supporters We intend to create a club for people to support, enjoy and be proud We intend to create a club for the businesses to network, grow and invest in, what will be a new Huddersfield Town
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The Huddersfield Town Journey
We will create an inspiring environment where people want to be associated We want to be seen as entrepreneurial, courageous, confident and willing to take a risk We want to listen to the people and give them what they are asking for, not what we think they are asking for We intend to work together to be a successful, sustainable and financially viable football club, that we can all take pride in www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section 3: The New Brand Client: HTFC Project: New Brand Presentation Date: 13.03.2009
www.fantasticmedia.co.uk
Section Title: The New Brand
So‌ what does this new club look like?
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
We’ll use the stability of the 70’s crest www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Insert history with the 3 stars www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Add a glossy media finish encased within a shield www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section 4: The New Brand campaign 09/10 Client: HTFC Project: New Brand Presentation Date: 13.03.2009
www.fantasticmedia.co.uk
Section Title: The New Brand campaign 09/10
Lets build a sense of togetherness between fans, communities, and business partners all around the Yorkshire region. A sense that everyone is welcome on a Saturday afternoon to enjoy a family day out that will entertain and cross all divides.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
The campaign will revolve around the partnership between
You
(The football supporter, the financial supporter, the Yorkshireman, the business man)
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
And
Us
(Huddersfield Town and its staff, owners, players, values and ambitions)
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
Huddersfield Town is a new confident club with a campaign that makes you an offer if you want to forge a partnership for success.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
If you are a football supporter, buy a season ticket at the new Huddersfield Town and we promise to deliver on our 10 point pledge.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
If you are a business, support us and we will open you up to our extensive new sponsors list which is growing by the week. But you do need to support us!
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
The new Huddersfield Town are asking the people of Yorkshire to strike a partnership with... The Yorkshire Club through an emotional, marketing campaign using a number of media platforms. The campaign will be delivered through various routes to market detailed further on in this documents. www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
The campaign will be the
You... We’ll... Campaign
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
To experience the force of the new Huddersfield town
You... In exchange Huddersfield Town will deliver...
We’ll... www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section 4a: BtoC Advertising Client: HTFC Project: New Brand Presentation Date: 13.03.2009
www.fantasticmedia.co.uk
Section Title: The New Brand campaign 09/10
You provide the support We’ll provide the theatre Picture: Patrick Stewart Media: Adshel, Programme, posters, flyers, press ads, PR, corporate brochure Purpose: Raise club profile / business events Audience: B2B, B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You provide the support We’ll provide the drama Picture: Chris Fountain Media: Billboard, Adshel, Programme, posters, flyers, press ads, PR Purpose: Raise club profile Audience: B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You save on your season ticket We’ll save everything else Picture: Smithies Media: Billboard, poster, flyer, press ads Purpose: Sell season tickets Audience: B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You buy a seat for the season We’ll try our best to get you out of it Picture: Fan jumping up and celebrating a goal Media: Billboard, poster, flyer, press ads Purpose: Sell season tickets Audience: B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You tackle the match day traffic We’ll tackle everything else Picture: Town player in crunching tackle Media: Bus backs, posters around train stations bus stations etc Purpose: Sell season tickets Audience: B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You go out with your mates We’ll try our best to score! Picture: Young lads celebrating Media: Billboard, Adshel, Programme, posters, flyers, press ads, PR Purpose: sell season tickets to students around the university Audience: B2B, B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You wear the shirt with pride We’ll earn our stripes Picture: Town player in new season shirt Media: Billboard, Adshel, Programme, posters, flyers, press ads Purpose: Sell shirts Audience: B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You provide the passion We’ll wear our hearts on our sleeves Picture: Town player in new season shirt Media: Billboard, Adshel, Programme, posters, flyers, press ads Purpose: Sell shirts Audience: B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You have a FANTASTIC day out We’ll entertain the kids for a few hours Season tickets from £100 Picture: Family enjoying the football Media: Billboard, Adshel, Programme, posters, flyers, press ads Purpose: Sell family season tickets Audience: B2C (Families)
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section 4a: BtoB Advertising Client: HTFC Project: New Brand Presentation Date: 13.03.2009
www.fantasticmedia.co.uk
Section Title: The New Brand campaign 09/10
You hit the bar, We’ll deliver the results Picture: Sexy bar shot Media: Corporate brochure Purpose: Raise club profile Audience: B2B, B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You provide the support We’ll provide the theatre Picture: Patrick Stewart Media: Adshel, Programme, posters, flyers, press ads, PR, corporate brochure Purpose: Raise club profile / business events Audience: B2B, B2C
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You watch the game We’ll provide service in the box Picture: Business Men enjoying box Media: Corporate Brochure Purpose: Sell corporate tickets / boxes / business events Audience: B2B
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You have a pre-match warm up We’ll trim the greens Picture: chefs cooking Media: Adshel, Programme, posters, flyers, press ads, PR, corporate brochure Purpose: Sell corporate tickets / boxes / business events Audience: B2B
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand campaign 09/10
You sample the wine We’ll show you some vintage football Picture: Wine glasses Media: Adshel, Programme, posters, flyers, press ads, PR, corporate brochure Purpose: Sell corporate tickets / boxes / business events Audience: B2B
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section 5: Brand Collateral Client: HTFC Project: New Brand Presentation Date: 13.03.2009
www.fantasticmedia.co.uk
Section Title: Brand Collateral
So... what is possible?
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Corporate brochure Season ticket mailer Advertising 48 sheet Adshel Bus back Insider Examiner YP Programme Online www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Corporate Brochure
Corporate Brochure
Corporate Brochure
Season Ticket Mailer
Season Ticket Mailer
Match Day Programme
Section Title: Brand Collateral
PR, B to B AND B to C
New owner New ideas New Huddersfield Town Invite to all BtoB media and all BtoC media and football publications along with All TV and Radio Media.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Invite to press conference. Thursday 21st May. Opportunity to understand the story, the strategy and reasoning behind why Huddersfield Town is a new club. For those who don’t attend; Legal Embargoed press release
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Offer of personal interview with Dean Hoyle at the stadium with Photoshoot. Celebrity endorsement (Patrick Stewart, Reece Dinsdale, Zoe Lucker, Chris Fountain)
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Viral marketing B to C
Males interested in sport in west Yorkshire Male consumers 18+ Interested who are interested in football WF, HD, HX, LS, BD, OL Males: 61,075 (suggested mail bonding campaign) www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Also asked for a similar count for women. Females: 8,811 (suggested Chris Fountain campaign) Based on the above counts cost would be in the region of £35 per ‘000 (£2450 for 70k) +30k existing HTFC data
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Viral marketing B to B
Managing directors and chief executives in West Yorkshire Yorkshire’s top 500
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Raising the profile in business
Along side the e-marketing to businesses in west Yorkshire we should utilise our relationship with the insider magazine to deliver a constant message to all Managing directors and Chief execs in the region. We should use the Yorkshire top 500.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
DM Shirt in a box Personal invite to a game for 2 Personal invite by Dean, Nigel or Sean to a game to be entertained in the boardroom. We should target our top 20 with a personalised call from Dean, Nigel or Sean
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Insider Business box hospitality Gift Insider a box to bring people along to a game. The box should be worked by HTFC staff. Insider Advertising Advertising at Yorkshire cricket Crossover database www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: Brand Collateral
Oh... we think the Terrier is a bit dated!
We need new characters. Why should we assume that the young people aged 5-15 will be interested in Terry the Terrier when every day they watch Ben Ten, Lazy Town and Hannah Montana and MTV cribs (Deans villa)
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section 5: Action plan for 09/10 Client: HTFC Project: New Brand Presentation Date: 13.03.2009
www.fantasticmedia.co.uk
Section Title: Action plan for 09/10
So what are we waiting for? Action plan for the 09/10
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
March
w/c 16th Agree Brand document and messages Agree what we are telling people New Huddersfield Town The Yorkshire club www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Photo shoot
1 day footballers in kits for kit sales, season tickets and general PR 1 day corporate shots, room sets, boxes, board room 1 day celebrity photoshoot 1 day, match day Saturday 21st v Cheltenham Estimated cost ÂŁ800 Per day + make up + possible models www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Organise PR and press list for Air ambulance. All business, TV, radio and general media to be contacted. Press must be embargoed with Legal disclaimer. Are we using the helicopter? Organise PR and press list for New Huddersfield Town. All business, TV, radio and general media to be contacted. Press must be embargoed with Legal disclaimer. (See press list) www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Design and sign off all season ticket and brand launch collateral. This will need to go to print no later than Monday 23rd Season ticket DM (design DM piece and sign off) 48 sheet advertising Allow ÂŁ500 per site per 2 week slot. Ad shell advertising Allow ÂŁ300 per site per 2 week slot www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Press advertising (publications to be agreed) Examiner Yorkshire post Evening post Reporter group
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Season ticket e-mail out to 100,000 demographic in west Yorkshire post codes £35 Per ‘000 (£2450 for 70k) + existing data totaling 30k. As previous page data is multiple use we suggest an ongoing campaign leading up to the end of the early bird offer.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Pitch hero advertising West Yorkshire
55 football clubs in West Yorkshire use Pitchero to power their website, creating over 100,000 page impressions per month Example: www.wakefieldfc.com
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Pitch hero advertising Yorkshire
82 football clubs in Yorkshire use Pitchero to power their website, creating over 140,000 page impressions per month Advertising cost: 1 week - ÂŁ200 exc VAT 2 weeks - ÂŁ350 exc VAT
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Section Title: The New Brand
Gentlemen; we have the opportunity to create a football brand. All I ask is that if we decide to use any of the content we have just presented, that you ensure every member of our team is made to practice it.
www.fantasticmedia.co.uk
Client: Date:
Huddersfield Town 13.03.2009
Project: Brand Development Project Management: Andrew Hobson Creative team: Paul Whitcroft
Your Contacts: a.hobson@fantasticmedia.co.uk p.whitcroft@fantasticmedia.co.uk T: 08700 55 20 40 F: 08700 55 20 41
Today Huddersfield Tomorrow Yorkshire... then the world.
www.fantasticmedia.co.uk