20 Best Startups 2020

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Editor’s Note “Implementing an idea can be tough, but toughness is the mark of an entrepreneur” For the past decade, startups have deliberately shaped the business fraternity. Inventive platforms like AI, IoT, ML, etc. have created a growth mantra, resulting in the rise of industrial giants, changing the preferences towards products and services. In short, an entirely new era that touches how we live, learn or work. Nowadays, people are quite obsessed, with disruption and Companies, especially startups invest in in-depth R&D to keep up with this shift while staying competitive as well. But, many people have an ambiguous look at startups. Many people who’re not happy with their jobs, move into entrepreneurship, only to fail profoundly. Such people fail to understand, that entrepreneurship is more than a business – it is a passion formed into a structure. But even having a motivation, many lose their heart towards entrepreneurship, because of challenges and failures. Growing a foundation is like rising a child and Perseverance, dexterity and adaptability - are the key to success. In the previous issue, we’ve presented several Companies who’ve not given up to challenges and as of now are upscaling themselves constantly. In this edition, “20 BEST STARTUP VOL-2”, we wish to continue that legacy, presenting more stories of unyielding companies. This edition will showcase startups, who’ve turned challenges into opportunities, failures into stepstones of success and thrive with the mantra “teamwork, makes dream work”. This edition will contain a special coverage on the prolific journey of Vidya Herbs – A multinational firm manufacturing plant extracts and essential oils for around a decade. In the recent transgressions of Covid-19 and the desolation caused, by the lockdown, Startups have played an integral role. Despite incurring losses, many SMEs and MSMEs have kept their doors open, with an innovative framework. Not only this, many startups have come up with products, needed to alleviate COVID challenges, proving whenever lives are at stake, there will be entities standing to face them. This edition will contain the stories of such heroic foundations, who’ve been unbreakable and unyielding to challenges of COVID-19. A successful product or service is the result of a conjoined effort. I believe the meticulousness of our team will broaden your knowledge and motivation. Despite the outbreak, the entire team of Business Connect India have worked around the clock to uphold their promise - to help Companies sustain and grow no matter the challenges and ensure knowledge-based Content to our readers. With these words, I bid farewell - Stay blessed, keep reading!

Indranil Roy Indranil@businessconnectindia.in

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Vol 3 |Issue 3|October 2020 Publisher & Editor : Abhishek Kumar Dubey Editorial Team Indranil Roy | Kajal Dobhal | Ashwathy Nair | Dr. Amit Mishra Sugandh Bahl | Avishek Singh

Business Head ASHISH KUMAR

Corporate Team Satyam Singh | Sunny Pathak | Pradeep Pandey | Karan Sharma Komal Verma | Asha Dudeja| Aarti Kumari Rahul Kumar| Vikash Kumar | Sunaina Gupta | Reetu Chauhan Co-ordinator (Business Connect-Clients) Anita Kumari | Priyanka Gupta Data Research & Analysis Satyam Tiwari | Amit Kumar Harsh Kumar Garg | Anita | Ravinder Singh Gunjan Kumari | Damini Tyagi Finance Team Monika Aggarwal | Gourav Singhal | Reshmi Circulation Team Sonia Tiwari | Anurag Tiwari

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Reena Kumari | Rajat Pathak Sakshi Negi Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Ravikant Singh

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Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695 Copyright Š 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

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CONTENT VIDYA HERBS PVT LTD Healthy Products for a Healthy Planet KODIMULE SHYAMPRASAD Managing Director

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COVER STORY

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SUCCESS STORY Mohan K | A man catering to transactional challenges in the rural space.

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BRUSHLESS MOTORS INDIA PRIVATE LIMITED Your Innovation Application Destination

28 CUISINE

How Cooking Can Bring Harmony in Life

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ENVIRO WATER INTEGRATE PVT. LTD.

Emphasizing To Water Consumption In Manufacturing Units

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EXTRAAMEDIA AND EVENTS LLP For Complete Marketing Solutions

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GABRIN SHIPPING & LOGISTICS PRIVATE LIMITED Delivering an enthralling experience in Logistics domain


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36 HEALTH

Healthcare Sector Showcases Spellbinding Progress Amid Covid-19

LIFESTYLE

To Succeed During Covid-19 With Low Investment Business Idea

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SIM AND SAMS INDIA PVT LTD SIM & SAM’S PARTY AND PLAY TOWN

EDUCATION

A Leading Telecom Service Provider

The Most Reliable Solution To Your Insecurities

SRI AYAAN INITIATIVES LLP

A Digital Solution For Efficient Teacher Training

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VIBTREE TECHNOLOGIES

ORISSA PLASTIC & COSMETIC SURGERY HOSPITAL

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How Technology Is Revolutionizing The Educational Space Amid Covid-19

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TOURISM

How has covid-19 Reshaped the tourism industry

WAYSNX TECHNOLOGIES PRIVATE LIMITED A One-Stop Store For Comprehensive IT Solutions

56 LAUNCHAD

CURRENT AFFAIRS

4 Smart & Latest Gadgets We Found In Sep 2020

How has covid-19 Reshaped the tourism industry

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Vidya Herbs Pvt Ltd Healthy Products for a Healthy Planet Indranil Roy | Business Connect

All Natural

Identity and Product Besides manufacturing herbal extracts, Vidya Herbs has established its position in the field of manufacture and supply of herbal extracts, essential oils, Oleoresin, Coffee Curing, and Instant Coffee. They have always given top priority to safety, traceability, efficacy, and innovation. By continuously working towards satisfaction of their customers in terms of quality of the products, their goal is to bring smiles and happiness to people by improving their quality of life naturally. Vidya Herbs takes full responsibility and commitment to take positive and concrete steps to enhance their efficiency and capacity from customer feedback and timely and actively participating to work with the customers. They think that customer satisfaction is a sure-shot way to success and they are very grateful to their hard-earned customers. Personal as well as collective growth is what is believed to have the power to motivate and focus the mind on living wilfully and skillfully. The founder of Vidya Herbs, Kodimule Shyamprasad, had a dream to do something big for the welfare of his close ones and for national growth. He believes that it is important to choose a career at the right time carefully. “Clarity precedes success,” he says. “Success is not a destination, success is a journey.” These ideologies and morals were laid down by him to start this entrepreneurship. What goes into the perfection of a product at Vidya Herbs is a chartered way of precision and strong research. Vidya R&D center for excellence is recognized by DSIR (Department of Scientific and Industrial Research- Ministry of Sciences and Technology) Government of India. New Delhi. With the use of Supercritical Extraction technology, it is possible to produce a higher grade of herbal extracts and oils with a ‘flavor intensity and with a full spectrum of phytonutrients. All extracts are 100% natural, authentic, and without solvent residues. These extracts open new possibilities where quality and added value are important.

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r y e v tor o C S

Kodimule Shyamprasad Managing Director

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to ensure that the fruits of nature never go to waste. The company also participates in exhibitions in international shows which enables them to exhibit and promote their products of huge value-added business potential. Mr K Shyamprasad is a Postgraduate M.Sc with Distinction in the field of Natural Chemistry with an outstanding academic record. Prior to starting the business, he worked with Bangalore Pharmaceutical Research Limited in the field of Natural Chemistry for a period of six years. Mr Shyamprasad has invested a lot of his time, energy and money in the field of manufacturing of herbal extracts, and through his determined efforts the products of Vidya Herbs have gained major acceptance in the international markets.

PRODUCTS: Astaxanthin 5% Oleoresin, Black Pepper, Black tea, Capsicum, Cardamom, Cassia, Celery, Cinnamon, Clove, Coffee, Coriander, Cumin, Fennel, Garlic, Ginger, Green tea, Mace, Nutmeg, Onion, Paprika, Pimento, Pink Pepper, Rosemary, Sesame, Star anise, Thyme, Turmeric, Vanilla, White Pepper. Vidya Herbs products are guaranteed and backed by strict quality controls, stringent standard of operation and exclusive sourcing of raw materials with contract forming. Vidya Herbs has its own laboratories of chemistry and microbiology to ensure the quality and traceability of products. Systematic and strict controls are carried out during production and consistently maintained through the product cycle. The highly trained and experienced quality department provides all the necessary quality documentation and ensures transparency with each customer. In the product analysis a high degree of accuracy, standardization and quality evaluation of the extracts are being carried out before the release of the product to customers. The quality control department is well equipped with analytical instruments like HPLC, GC, UV-VIS Spectrophotometer etc. All of the processing, finishing and packing is per GMP standards.

THEIR 4-POINTS QUALITY ASSURANCE SYSTEM ENTAILS: •

Employ quality raw materials and constituents

Use quality equipment

Employ qualified people

State-of-the-art manufacturing facility

THE INCEPTION STORY Founded by Mr Shyamprasad in the year 2004, the name of the company itself indicates herbal products, and the theme of Vidya Herbs says “Committed to Nature”. They don’t use artificial preservatives for their products. All of the products are 100% natural, safe, authentic, and without solvent residues. The company believes that nature presented the world with a multitude of phenomenal ingredients that are essential to health and wellbeing, and the Founder, Mr. Shyamprasad is a visionary who hopes

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A very interesting notion believed by the founder and then the company itself was that of his journey to build a team. Instead of team, Mr. Shyamaprasad calls it a family. In the initial stages, Mr. Shyamaprasad used to go out for any and all work. He started with a very small piece of land with a small team, and then people joined him one after the other and the Vidya Family was born. Dedication eventually led the team to grow at a meteoric rate and in less than two decades, Vidya Family has more than 400 employees in India as well as globally. Miss Veena Shyamprasad is Director of the company and has done her Masters in Business, and has participated in the day-to-day activities of the business from day one. Strong leadership skills in board governance, new business development, comprehensive understanding of financial management principles, entrepreneurial and commercial acumen, and excellent management skills are some of the traits that Mr Shyamprasad believes make a good leader. A motivated team player who is result-driven with a positive outlook, and a clear focus on high quality and business profit define a leader who will undoubtedly lead the company to heights of success. The business had its humble beginnings on a thousand square feet piece of land with a small team. The unwavering dedication eventually led the business to grow at a rapid rate and within two decades, Vidya Herbs had a massive growth presence not just in India,


but globally. It now has its own manufacturing infrastructure, plants and facilities with a well equipped Reach and Development (R&D) center.

USING KNOWLEDGE TO RECREATE NATURAL PRODUCTS The company works hard to create innovative and unprecedented products, which can impact the life of a user in a great many ways. It takes full responsibility towards taking positive and concrete steps to enhance its efficiency and capacity based on customer feedback. This consumer-centric approach has made Vidya Herbs a prominent and celebrated name in the competitive market. The manufacturing process of herbal extracts follows the standard Good Manufacturing Practice (GMP). It starts with the selection of the finest raw herbs, followed by the most stringent manufacturing procedures and finishes with numerous quality assurance tests. The manufacturing standard imposed on Herbal Doctor Remedies is so stringent, it meets or exceeds the requirement set by FDA (Food and Drug Administration). Herbal extraction is a complicated procedure due to the complex nature of plants and herbs. The most useful ingredients are present in the form of organic compounds in different parts of the plants. Extraction of each compound depends on the solubility of the rich components in the medium of extraction. These mediums can be water, organic solvents and their mixtures, etc. Vidya Herbs only uses scientific principles of solubility and physical separation to extract a particular compound. The plant design and procedure of extraction for every

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product and component is different for each compound. It involves a number of procedures to extract isolated compounds from herbs and other raw materials. The primary step can be generalized where compounds are extracted using an extraction media. The secondary step involves purification and separation by many physical and chemical processes. From a general process of extraction, all the rich herbal extracts can be utilized directly for herbal, food, pharmaceutical and cosmetic industries. Some of these extracts can also be used as natural dyes for leather, food, cosmetic and textiles for providing colors to them. The employees at Vidya Family are the most valuable assets of their business. The company has always tried to actively support and reward the efforts to pursue the passion of the employees in the workplace, at home, and in the community. The management team listens to each idea from every employee and attempts to incorporate it in the day- to-day workings of Vidya Herbs, so they stay confident and motivated. They also take care of the personal as well as professional well being of the Vidya Family and always remain enthusiastic about their involvement in the sustained success of the organization. They keep a crucial watch on the quality of the work-life balance of employees.

CSR INITIATIVES VIdya Herbs focuses on CSR initiatives and started V&V Foundation Trust that promotes the areas identified in this policy. Vidya Herbs implements the chosen programs through the other entities that are authorised to undertake CSR Projects. Further, Vidya Herbs CSR primarily focuses

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on programs to give back to almost every aspect of the society relating to the following: •

Eradicating hunger, poverty and malnutrition, promoting health care including preventive health care and sanitation and making available safe drinking water. Promoting education, including special education and employment enhancing vocational skills especially among children, women, elderly, and the differently abled, and livelihood enhancement projects. Promoting gender equality, empowering women, setting up homes and hostels for women and orphans; setting up old age homes, day care centers and such other facilities for senior citizens and measures for reducing inequalities faced by socially and economically backward groups. Ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare, healthy and ethical agroforestry, conservation of natural resources and maintaining quality of soil, air and water.

Protection of national heritage, art and culture including restoration of buildings and sites of historical importance and works of art; setting up public libraries; promotion and development of traditional arts and handicrafts.

Measures for the benefit of armed forces veterans, war widows and their dependents.

Training to promote rural sports, nationally recognised sports, Paralympic sports and Olympic sports.

Contribution to the Prime Minister’s National Relief Fund or any other fund set up by the Central Government for socio-economic development and relief and welfare of the Scheduled Castes, the Schedule Tribes, other backward classes, minorities and women.

Contributions or funds provided to technology incubators located within academic institutions which are approved by the Central Government.

Rural development projects; and

Slum Area Development.

CONCLULSION

CRAFTING A RESPONSIBLE BUSINESS: When we look at success in any endeavor at any level the most common attribute that stands out is tenacity. The next would be strategic thinking. Staying passionate and focused on obtaining goals a company or an individual sets for themselves are the primary reasons for the success of any business and that is exactly how Vidya Herbs sees themselves and tries to keep their goal clear and ways clean. There is nothing worth fighting for that is ever easy. Ever since the inception of Vidya Herbs, the leadership has always persisted on a “given course,” in an attempt to reach their goals. It does not mean it is easy, but never giving up is the key. The difference between the one who will make it, and the one who will not, is simply not enough follow through. Not enough push! There really is no excuse for failure.

Vidya Herbs has made its mark through a number of achievements and awards for the company: •

Federation of Karnataka Chambers of Commerce & Industry (FKCCI) Export Excellence Award for the category “Best Manufacture Export 2012-13, 2013-14”

State Export Excellence Award, Govt. of Karnataka, 2012-13, 2013-14, for the category Agriculture & “Horticultural Commodities (Incl. Coffee, Cashew & Spices) Micro/Small Enterprises Gold”

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YES Bank, Business Today Ward, for the Category “Best Export Excellence Award” and “Best Manufacture Award Micro/Small Enterprises”

“Most Promising Category” award from Asia Pacific Entrepreneurship Awards 2016 India

Nutraceuticals Excellence Awards 2017, “Herbal Company of the Year” award from Assocham India, New Delhi

Nutrition and Food Security Awards 2017, “Best Agriculture and Food Initiative in Nutrition” award from Assocham India, New Delhi.

World Leader Businessperson awarded to K. Shyamprasad, for being a successful leader who works in an innovative, knowledgeable and systematic manner 2017, Inspirational Company,

Indian Organisation for Commerce and Industry presented Bharat Nirman Award for Industry Development, “Individual Contribution For National and

Social Development Award 2018”. •

Asia’s Greatest Brands and Leaders Award 2019-20

Vidya Herbs aims to create more new jobs (directly or indirectly) to achieve excellence in potential business growth. They also understand the importance of keeping up excellence in quality, to cater to international and domestic markets, to source and encourage organic farmers and to be a socially responsible company. Due to exports being the primary revenue earner, the company has access to low interest rates (about 5% per annum) funds. Vidya Herbs takes pride in the products they manufacture and create. They believe that nature has presented us with a multitude of phenomenal ingredients that are essential to health and wellbeing. Vidya Herbs are providing nature’s best to benefit healthy living to its fullest potential and continue to create exciting new products to enhance their clients’ product lines with innovative ingredient solutions.

When asked about the philosophy that goes into making such a distinction as well as an internationally successful company, Mr. Shyamaprasad said, “Think big, do big, and be yourself to make clear decisions. Hard work leads to success. All of us do not have equal talent but all of us do have equal opportunities to develop our passion and talent. To succeed in life and achieve results, you must understand and master three mighty forces: desire, belief, and expectation.”

Kodimule Shyamprasad Managing Director

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Success Story

Mohan K Paying with a smartphone is the easiest way possible. The mobile payment apps are coming up with new ways to exchange money and provide customers with new ways. Nowadays, applications such as Google Pay, Paytm, Mobikwik, PhonePe, PayU, and Razorpay are in hype as they are driving India’s fintech boom. There are few companies, who aim at examining the next billion users and tries to bridge the gap in non-metro cities and rural areas. Chennai-based “IppoPay” is a payment aggregator that allows businesses to collect and accept payments from customers. In Tamil, the word ‘Ippo’ means NOW. So the app’s name, “IppoPay” means Pay Now. The co-founder and CEO of this Chennai-based IppoPay is Mohan K, who belongs from a family of fishermen living in Thamraikulam, which is a small village in Rameshwaram. Mohan describes that the fintech platform allows businesses to accept payments through its POS Software. It allows businesses to get invoices, together with statistics on business, engaging with customers, and so on. There is no need for payment permits, POS, or swiping machines for IppoPay. The merchants are supposed to simply generate QR codes using its mobile app. “There has always been an issue with other favored payment options that, business book records are not provided. IppoPay resolves the issue by letting businesses manage payments, track payment details, and it also sends a payment link through SMS/Email to its customers”

“The platform - IppoPay, can also be used, to

manage subscriptions, automate recurring billing, and get notified for all activities that are related to payment. There are no setup charges; the platform has a flat unit pricing model ”

MOHAN K | CEO, IppoPay, CEO & Foloosi

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“IppoPay’s target audiences are merchants and vendors, the motive is to introduce them to digital payments with its simple and user-friendly interface”

THE JOURNEY FROM PROGRAMMING TO STARTING UP

Mohan is a graduate from Md Sathak Engineering College who arrived in Chennai to make a living. He joined as a programmer in a small company but always had a desire to do something of his own. In 2010, a web development company was launched by him, which shortly, started to gather revenues and soon made him the ‘local fintech guy’.

“More than 50 payment gateways were integrated. As time went by, I was getting more involved in fintech, wondering how things work… by that time, my web development company had taken the shape of a software development company,”

THE FUTURE PLAN Mohan wishes to diversify the offering and help businesses in India. The startup he has built is in line with the Prime Minister Narendra Modi’s call for an Atmanirbhar Bharat, he is proud to share that “IppoPay” is currently focusing on to simplify the social commerce for the sake of entrepreneurs to be able to create an online store within a minute.

With the express idea of getting more clients and funding, in 2018, Mohan went to a Fintech event in the UAE, where he met with Omar Bir Berk, a Dubai-based entrepreneur. He offered Mohan to become Co-founder and CTO of a company known as Faloosi, to build the tech, which would help in solving the last-mile fintech issues in the UAE.

“Most married women in Tamil Nadu are homepreneurs and they require an eCommerce platform, but the hiring of a development company is difficult. Platforms such as Shopify are available, but such platforms need to be paid. IppoPay is a payment aggregator that fills the gap in Tamil Nadu”.

Without the need for a POS machine, Faloosi enables businesses to get paid using QR code, payment gateway, or a payment link. It took one year for Mohan to develop the payment gateway product and finally, Faloosi was launched in February 2019. The venture worked so well that Mohan wished to bridge this gap in India.

CATERING TO TRANSACTIONAL CHALLENGES IN THE RURAL SPACE

SMALL MERCHANTS AND SMES ARE THE TARGETS

Mohan planned to create a similar fintech solution which will be focused on small businesses for India, and he started it from his home town, Tamil Nadu. Mohan says, “Most of all payment aggregators are seen coming up from Bengaluru, Mumbai, or Gurugram and support businesses in languages such as English or Hindi. That led me to think that our gateway should be in a local language such as Tamil to be user-friendly”.

IppoPay’s clients include milk vendors, chit fund companies, newspaper boys, and others in Tier II and III cities in Tamil Nadu. Mohan says that they planned to create a mobile app for those people who manage their payments only through paper and also, offered them a subscription plan in their language.

Mohan says, “IppoPay provides proper accounting software, customer management with a complete book record and tracking of payment details”. An Android/ iOS app is provided in order to handle all activities related to payment in the mobile app.

Mohan decided to quit Faloosi and he launched IppoPay in June 2020. He drew his childhood friend Jaikumar as a co-founder and CTO, together they set up a team of 15 members for IppoPay. The founders of the startup have invested Rs 50 lakh into the company so far.

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0ST RT P BEST

IN INDIA 2020

BMI E

BRUSHLESS MOTORS INDIA PRIVATE LIMITED YOUR INNOVATION APPLICATION DESTINATION

Kajal Dobhal | Business Connect

stablished in the year 2017 “Brushless Motors India Private Limited.” is a reputed manufacturer and exporter of the wide spectrum of brushless motors and controls. The company offers special motors for Remote Controlled Ceiling Fans, EV applications, Energy saving & Green Energy Initiatives like energy-

saving fans, blowers & pumps, etc. Brushless Motors India Pvt. Ltd. (BMIPL) is jointly promoted by SS Natu Plastics & Metals Pvt Ltd, Thane & Tachometric Controls, Pune.

& Controllers for various applications including Electric Rickshaw Brushless DC motors. These products have been renowned for quality, technical excellence and reliability.

BMIPL is launched to be a specialist in manufacturing special purpose BLDC motors

The co-founder and the director of the company Shrikant P Paranjape says,

“We are a rare company in India who is offering custom built BLDC motors & controllers. Our company follows our aspirations “ Make In India “with objectives- ‘ Be a part of Green Energy to save the Environment’ and we promote this message across to all our customers and stakeholders. Our BLDC technology can be used to operate various devices with sizable energy saving in operation and also to make the equipment lighter,compact & efficient. We use rare earth magnets in most of our products.We offer superior designed products made in state of the art manufacturing facilities.”

Shrikant P Paranjape | Director www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA

Speaking from a qualitative aspect, the co-founder says, “We are manufacturing these products using premium grade raw material that is procured from the quality conscious established authentic vendors of the market. We offer these products at reasonable rates and deliver these within the promised time-frame. We have hired an adroit team of employees, which keeps 20

themselves abreast of advanced manufacturing techniques and designs.We are certified with ISO 9001:2015 quality certification having tight quality control, wherein, we check our entire range on defined parameters like design, quality, and finish. All units are equipped with all the essential tools, machines, and technology to manufacture a high-quality range of products.” THE CO-FOUNDER’S STORY. We all have heard the stories of how a temperament of a man, his outlook towards problems, and his resolution shapes his future. Then there are stories whose grit not only determines their own lives but brings about a positive change in their lives around. This is one such story of Indian Entrepreneur Shrikant P Paranjape. Shrikant P Paranjape is the co-founder and director of Brushless Motors India Pvt.Ltd. He comes from a middle class educated family background with importance to values. He is a highly successful CEO of an engineering manufacturing company Tachometric Controls for over 25 years. With several


innovative & import substitute products to his credit especially in the electric rotary machines field example DC tacho generators, BLDC Motors, Wind turbine generators, Solar ceiling fans & solar pumps, etc, he is also director of PMP Automation Pvt.Ltd, a company specializing in system integration in automation. The company offers process & factory automation solutions. Shrikant believes that the company is growing with a notable rate in the market. “Our teams of highly skilled and experienced professionals help us in the attainment of a number of the firm’s targets. The team, for reasons of better and highly effective management of operations, has been parted into several highly operational units. These units, most effectively and efficiently, boost the firm’s production capacity. The division of these professionals is done as per their area of expertise. Further, regular training sessions and field exposure are provided, for maximum employee satisfaction.” He is an active Rotarian from 1998 and is involved in various club activities for social causes. He has been a part of the director board for several years. He is an Internationally certified handwriting analyst and grapho therapist-India & USA. He is an international trainer based in India and senior faculty for Handwriting University International, USA. He has been awarded many recognitions and awards from various platforms including import substitution of Electrical Products, Rotary Clubs awards, and best performer trainer for Handwriting University. He has always been enthusiastic to bring new ideas in reality and offer new innovative products, solutions & services to the industry.

Shrikant says “We are all charged up all the time. Once you have a passion for technology coupled with an amazing team, it is always easy to stay motivated. We have created an enthusiastic atmosphere with all of us having equal amounts of zeal to make things happen. We initiate team activities, brainstorming sessions, peer training followed by fun sessions too. All of this keeps you fresh and full of new ideas and solutions to deal with problems” QUALITY IS MORE THAN MAKING A GOOD PRODUCT: AND WHY IT IS AN IMPORTANT CONCEPT TO MASTER The standard definition of the word quality is “the degree to which a set of inherent characteristics fulfills requirements.” For any customer, these requirements include: Durability – how durable the product behaves over a period Fulfillment of needs – does the product solve a specific problem Cost vs. Need – comparing the cost and its requirement Safety - how safe the product performs at all times Usability – the ease with which it can be operated Efficiency – its speed, consumption of electricity and the satisfaction level The ultimate aim of a business is to make profits. However, smart entrepreneurs focus first on quality. They know that to establish a market, quality is the only aspect that pays off. Shrikant says “We are a transparent organization, which deals in offering premium quality products and services. Our machines are widely used and come with reliability and credibility. Strengthening the skillsets of our experienced team of professionals, we are instrumental in offering a variety of Brushless DC Motor. 21

The robustness of products is highly appreciated by our clients due to their reliance and sounding features which include well-engineered construction, free-flowing performance ease in installation, premier functionality, anti-corrosive body, extended durability, powerful functional life, extra-low maintenance cost, and the list goes on.” It is rightly said that your network is your net worth. You build your business by the trust you’ve gained through your fantastic services. The company was started 3 years back with a very handful of resources, later the company started expanding in terms of business, geographical spreading, product diversification, and client relationship. Behind all this success and milestones, it was hard work, passion, and determination to do incredible & extraordinary. THE CO-FOUNDER BELIEVES “ R&D is one of the most important aspects when it comes to manufacturing firms for future development. R&D provides the finest quality, long working life, low maintenance, and it cuts down every possible malfunction and error during the manufacturing of the product. This ensures that we offer the best of products and services thus building on the network.” During the end of our conversation, we asked the co-founder about his company’s corporate social responsibility (CSR) to which his thoughts are, “ We believe in grooming and training willing people, and providing a platform for them. The care towards caring mother nature is always in our style of work. We always focus on green energy initiatives and a clean and healthy society. Our manufacturing strictly follows the norms of the green energy initiative. “ www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA


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Ashwathy Nair | Business Connect

ENVIRO WATER INTEGRATE PVT. LTD.

EMPHASIZING TO WATER CONSUMPTION IN MANUFACTURING UNITS Enviro Water Integrate Pvt. Ltd. is ingenious entrepreneurship born with a single focus – Conservation of Water in manufacturing industries. Most of the manufacturing industries consume a substantial amount of water for their operations. During the summer season, these companies often face a shortage of water as rivers get dried up and water reservoirs, within the plant gets depleted rapidly, hampering the unit’s operations. Eventually, these impacts the Company’s productivity - failing in commitments and financial losses as well, which sometimes lead to complete shutdown. This is where Enviro Water comes in! They provide technical consultancy services that provide solution for substantial reduction in water consumption , with cost-effective technologies. Leveraging on efficient technology, they have curated “Integration of Water System”. The system encompasses of integration of water circuits and on-line monitoring of water quality parameters, at various consumption points. These eventually brings down the water consumption levels and further helps, with wastewater management (recycling, reusing and conservation). Enviro Water’s innovative framework is a boon for manufacturing plants. With a few modifications of the plant’s existing installations of Water System & installation of Flowmeters & Analyzers, Enviro Water significantly reduces the water usage quantity and the operation cost of the whole plant.

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GENESIS OF A REVOLUTIONARY PLATFORM Enviro Water is established in May 2020, by Mr Aditya Kumar. The 57-year-old persona is a Mechanical Engineer, with more than - 3 decades of experience in manufacturing industries and has accomplished several leadership roles. During this stint, he introspected that plants suffer a lot of water shortage problems, especially during the summer season. Being responsible for Water System in Integrated Steel plant for a while, the situation significantly affected him on a personal level. On another note, Mr Kumar was well aware of the Continuous Industrial development in India. With his substantial experience, he did in-depth research on the regular water consumption in these plants and concluded, that mankind will face water crisis by next 2 or 3 decades. This impending conclusion gave him the drive to ideate a platform that can reduce water consumption. Since this area wasn’t addressed by anyone across the globe so far, he penned down his idea briefly & got Patent search done by a Competent Patent Agency, where it was widely acknowledged as a prominent cause. This motivated him to launch his innovative start-up Enviro Water Integrate Pvt. Ltd. The prime focus was to facilitate Green Technology in manufacturing industries, a step forward in achieving ‘Sustainable Developmental Goal’.

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EXPERIENCED LEADERS ON BOARD In addition to Mr Kumar, the upper echelon of Enviro Water is addressed, by three more leaders. They are: SUNEET MATHUR, Director (Operations) : A Water Treatment Expert, who has devoted 3 decades of his life in providing water treatment solution to various manufacturing industries. He is a self-motivated person having vast experience in marketing and services of Water Treatment Technology. He has been associated with one of the world’s largest and renowned Global Water Treatment company providing solutions to organizations utilizing water as their critical components in their process cooling needs UTKARSH PATEL, Director (Automation): Utkarsh has acquired decades of experience in Process Instrumentation & Automation Engineering from various industries. He enjoys a commendable track for fulfilling the need for economical & reliable instruments, by various industries. SATISH KUMAR PANDEY, Director (Execution): A Mechanical Engineer, having more than - 2 decades of knowledge of manufacturing industries. His areas of specializations include project execution in the field of Water, Air & Gases. His skills further include fabrication, machining and inspection. He is also skilled in plant operations - commissioning of projects and successful execution.


A COMPREHENSIVE SERVICE MODULE Enviro Water leverages on digital platforms to provide its services to customers. They converse through virtual conferences and present a Powerpoint presentation featuring the benefits in terms of Water Conservation and reduction in operational cost; all of these at a nominal investment. Once the client approves, Enviro Water does a complete survey of their plant premises, followed by Water Mapping of the entire plant. From there, the research team works on the acquired data and proposes the appropriate solution suited to the plant. Upon the client’s approval of the proposed solution, the company proceeds with execution. This simplistic yet professional framework attributes the Company’s vision to ensure adept service quality and 100% client satisfaction. Focusing further on this, Enviro Water is seeking to develop an online monitoring framework, which will help them remotely monitor client’s water consumption from their centralized control system and provide real-time tailored solutions. AN INCREMENTAL BUSINESS Enviro Water came to the picture in a period of challenges and technological advancements. With the unprecedented invasion of COVID-19, companies and individuals around the world went through spontaneous transitions. Recalling to this scenario Enviro Water has focused on digital media to propagate its business. Enviro Water is focusing on conceiving solutions for Water Conservation as well as Power Conservation & Water Treatment Chemical Conservation, which in turn would result in Cost reduction of the unit. Having an idea that has a social impact, the Company is working on widening its clientele within the next 2-3 months, venturing on the digital platform.

of Water” from factory premises; addressing the water pollution issues extensively. Being at an initial stage, the Company is focusing on Integrated Steel Plants. Upon successful implementation, they are willing to proceed for Power Plants, Chemical Plants & Petrochemical Plants. In addition to a tech-elevated platform and progressive marketing, the Company is encompassed with proficient employees. Mr Kumar asserts, “We treat our workforce as an asset of the company”. The Company is willing to provide employment opportunities to freshers & differently able youngsters. To keep their employees motivated, the Company has plan to push them through training sessions on a regular basis.

innovation of new manufacturing companies in India. With respect to the ongoing challenges, manufacturing units will need expert guidance on water conservation & management, bringing Enviro Water to the picture. ADVICE FOR BUDDING ENTREPRENEURS “Foundation of any business is marketing. As such, Success of Startups largely depends on it. Technocrats often lack in marketing skill; hence, it should be planned either through separate marketing team or through outsourcing.” Mr. Aditya Kumar

A PROGRESSIVE ROADMAP Being a Novel startup, Enviro Water has been forging ahead as a fruitful business. Submission of Complete Patent application is one of their breakthroughs; Patent is filed & published. Eagerly awaiting for Patent approval. Venturing on digital media, the Company is foreseeing a substantial client base, which will help in creating a dynamic image in the market. In the road ahead, the Company is foreseeing the

Enviro Water leads the market with a tech-oriented concept. Their Integration of Water System ensures a “Zero Discharge

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Cuisine

How Cooking Can Bring Harmony in Life WANT TO BE A GENIUS IN COOKING? Add a pinch of mindfulness, a flake of creativity, and a drop of focus. Then gently blend it together, bake it in a slow oven, and observe your state of mind rising. Serve it hot with a plate of satisfaction. This is the way you can enhance your mood in the kitchen, cooking is a wonderful method that helps in satisfying the body’s need for food and is recognized as a way of nurturing the mind. People nowadays are so busy with moving in this fast-paced life that they hardly find time to cook. The easiest solution they end up with is to order food from restaurants that would satisfy their taste buds. But have you ever thought that you can cook your food by yourself according to your satisfaction? The consumption of food is safest and healthier when it is cooked at home. Yes! I agree that food from restaurants is tastier than made at home but why not trying to make the same restaurant food at home? You may fail once or twice but trying it several times would lead you to the same satisfaction.

Cooking comes up with some positive psychological benefits that would bring harmony in life:

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A selfless act, when cooked for others Cooking brings connectivity to people. Our childhood is spent on eating home food cooked by our mom. There has always been a feeling of satisfaction when she fed us. There is a saying that, a mother puts all her love into making food for her family and that is visible in the food. That is what connects us to her, the mixture of love and care. Cooking for others is nurturing, it is sustenance.

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A Tool To Improve Relationships Cooking builds special memories, remember the good old days when during vacations you end up in messing up the kitchen, then mom comes to your rescue and teaches how to manage things in the kitchen. Those times were filled with the excitement of learning new things. How can someone forget the pleasant aroma of brownies that you baked with your mom? Even sometimes when you fight with mom, just enter the kitchen to help her out with small kinds of stuff and you will see that you both ended up in having fun cooking together.

There is a cumulative effect of cooking that it shows a self-care when you cook for yourself, it helps in taking care of others when you cook for other by putting an ingredient of love in it, it hits on meeting the basic needs for oneself as food is the most important part of life. Cooking is a feeling of connection and happiness that brings people together. Entering the kitchen opens up a path to endless opportunities that expresses your creativity and leads you to the art of gratification. Spending quality time in the kitchen helps one to ease stress and restlessness, it also enhances mindfulness and brings harmony to life.

A Form Of Self-Care

There is always a self-care part of cooking. When we cook something, we add up a lot of creativity into it which makes the dish look more vibrant. Cooking is an act of making nourishment for yourself and taking the time to feed your body is important. Cooking for yourself not only helps you to eat healthily but also helps in raising confidence.

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COMPANY

NAME

DESIGNATION

Acetrustin Solutions

Angshuman Ghosh

Co Founder & Director

Angel Vacation Tours And Travels

Mervin Michael Raj

Founder & Ceo

Brushless Motors India Private Limited

Shrikant P Paranjape

Director

Celestial Studios

Kshitij S Kulkarni

Director

Sandeep kumar

Director

Arvind Pandey

Founder

Digital Punch

Kunwar Devender Singh

Founder

Enviro Water Integrate Pvt. Ltd.

Aditya Kumar

Managing Director

Extraamedia And Events LLP

Anam Mirza

Founder

Feetinch Studio LLP

Vijay K Goel

Director

Finavo Finserve Pvt. Ltd.

Varun Trichal

Director

Gabrin Shipping & Logistics Private Limited

Evangelin G

Founder

Mskusum Television

Kusum Manjari Das

Managing Director

Orissa plastic and cosmetic surgery hospital

Dr. Akshay Kumar Rout

Director

Sim and Sams India Pvt. Ltd.

Sumit Ahuja, Gulshan Ahuja & Neha Ahuja

MD, MD & GM

Sri Ayaan Initiatives LLP

CA Phani Kumar M

Founder & CEO

Teezo Lifestyle LLP

Yatin Shah

Director

Twentytwo Technologies

Aryan Bahera

Director

Vibtree Technologies

Abhishek Gupta

Founder & CEO

WaysNX Technologies

Umesh Wani

Director

Coherence Network Infra Connect & Grow Referral Services

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EXTRAAMEDIA AND EVENTS LLP FOR COMPLETE MARKETING SOLUTIONS

Dr. Amit Mishra | Business Connect

To survive the super competitive marketplace, every company needs to build a reputation, an image of its own. They need access to impeccable marketing and PR solutions. Moreover, in this constantly switched on world, digital marketing has become as important a tool for companies as outdoor marketing. Extraamedia is a one-stop shop for all kinds of marketing and PR. They help you set your brand goals and then bring to bear their expertise in Web, Advertising and Offline Marketing.

COMPANY OVERVIEW

Extraamedia and Events LLP helps enterprises present their best foot forward to their clients, and makes their journey towards success smoother. Reputation is the most valued asset of an organization. Extraamedia specializes in building, protecting and enhancing the reputation of organizations. They enable their clients to engage with a diverse set of stakeholders, leveraging a unique in-depth understanding of the complex socio-political-economic landscape of India. Extraamedia stands out as the only agency you will need when you start off for all your marketing and PR needs. Based in Hyderabad, they represent a number of fast-growing restaurants and cafes of the city. They take care of everything from social media to bloggers to outdoor advertising, any and all marketing needs for their clients. Anam Mirza, Founder of Extraamedia, has been very closely involved with the media in general since a very young age. As she grew older, she developed an even greater interest www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA

towards social media and marketing. A year and half ago, she started Extraamedia and Events LLP. With an amazing team along her side, she believes it has been the best thing for them to enter the market. The team at Extraamedia is a collective of diverse yet unified young minds that bring to the table a dynamic mix of industry knowledge, creative and strategic thinking. The company is known to keep up with emerging trends in the business. There are new things that happen across social media as well as outdoor marketing every day, new innovations that happen every single day. There is a need to learn to adapt to everything. It is a constant process of learning for the team when it comes to these things. Extraamedia, as the name suggests, always goes that extra mile for its clients, and takes personal interest in literally every brand that it works 28

with. They are a one-stop shop for all the marketing and PR needs for the clients, being the only agency in Hyderabad that provides that. There always arises a need to go to a different specialised agency at each step, while Extraamedia has an expertise in all fields of


marketing. The team specializes in building, protecting and enhancing the reputation of organizations by providing a 360 degree solution to their clients’ needs.

THE JOURNEY SO FAR

Anam started working at the age of seventeen, interning at a news agency. She worked with an ad agency next, and another ad agency after that. What her experience has taught her through the years is that bookish knowledge is often understated. “One thing that I’d like to tell our readers is that I have heard a lot of people say that studying is not as important as practical know-hows. But if I hadn’t studied the things that I did when I did my graduation in PR, I would probably not know now what exactly am I doing. Yes, practical knowledge does teach you a lot, but the school or college you are going to is important as well. It’s only later in life that we realise how important those fundamentals were for us.” Extraamedia works with a lot of popular restaurants and cafes in Hyderabad: Alive Cafe, Chef Inam, Apollo Life Studio, Bazzinga Brew, Krsna Couture, Tamanna Makeup Studio & Academy etc. and provides them with A to Z service: social media, outdoor marketing, PR. They have also done marketing activities for prominent brands like Steve Madden, Diesel, PMJ Jewellers. Extraamedia is the only company in Hyderabad serving all these needs at one place. The agency boasts of a hundred percent client retention. They believe that the more you work with a client,

the more you understand them. Being with them for a while makes you realize whether you can work together or not work together. They sign up with every client for only three months initially. Only after establishing that their synergies match and that they will be able to work with each other do they go for an extension. A lot of times Extraamedia itself goes to the clients and says that they cannot make this work, that their thinking and the clients’ doesn’t match. Their imagination of their brand is very different from how Extraamedia wants their brand to look. After three months, if the agency finds themselves comfortable with the client, they go on with them and build a very, very strong relationship. With fundamentals as strong as theirs, it is no surprise that no client has left them. That is a testament to them providing exceptional services, to the best of their capabilities. When it comes to technology, it is crucial in this line of work that the team stays updated. One day there’s Instagram, the other day there’s TikTok, the next day Facebook is outdated, and there’s a need to keep up with all these trends and more. The digital world is forever changing and evolving, and Extraamedia is in no way getting left behind.

Our company is not very old, we are just a startup, we are trying to make it as big as we can. With Corona virus, the process has obviously slowed down, but we are going to be trying our best. Right now the goal is to have at least three national brands on board, to do their PR and handle their social media. The team is ever-growing, and we can’t wait to see what future has in store for Extraamedia.

Obstacles and challenges arise at every step for every one, especially when you start off a new business. When Extraamedia was launched, they barely had one client. Within a short span of time, the agency grew and today handles around 15-20 diverse clients. The journey, according to Anam, has been a constant up and down. “That is growth, and you are learning constantly. It would be unfair to say that there were bad days only initially. Even today we have bad days. Bad days come and go - you have just got to get through them. With a team like ours, it gets much easier,” states Anam.

W I T H

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Gabrin Group

Delivering an enthralling experience in Logistics domain EVANGELIN G | Founder Sugandh Bahl | Business Connect

Most of the businesses pay enormous attention to the design and production of their products and services. However, what’s the use of the product if they cannot reach the end customers. To deal with this aspect, logistics companies render coordination and movement of resources from one location to another that supports industries in the most fundamental way. A myriad of complicated operations in the transportation and storage mechanism is accomplished by seeking the assistance from this industry. In the year 2017, Gabrin Shipping & Logistics Pvt Limited arrived in the freight forwarding and logistics domain in India with the motive to offer end-to-end solutions. The dedicated team of the company carries enriched experience in offering best-in-class services in all aspects of International Freight Transport & Customs procedures. With an established network of overseas partners, they perform the delivery of resources, on a timely basis.

EVANGELIN G Founder

UNVEILING THE LIGHT BULB MOMENT

Evangelin G, Founder of the Company, unfolds the idea that made her commence this business venture. She claims that she started her career with ship chartering of dry bulk commodities. Stepping into the logistics domain, she realized that India needs to grow as an export house. It has the secondhighest population after China with qualified manpower. She believed that India could become a big exporter of the finished goods market and can create a niche for itself. A significant segment of the present decade has been all about China. Every

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country across the world is dependent on China for valueadded finished goods, that has escalated China’s GDP at a rapid pace. However, she recognized the need to be in favour of promoting Indian products that will boost the economy eventually. The Management is quite judicious in recognizing the imparities of the business and its cost regulation that ensures that clients get exceptional delivery of services.

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DIFFERENTIATING FACTOR

The key officials aspired to create a value-added proposition in the respective market. For this, the very first step was to carve an unambiguous vision to obtain a better understanding of the relevant field. This was followed by constituting a dynamic team of young and mature minds that could harmonize with the latest marketing trends and make constant up-gradation in the business operations. Team Gabrin strives to fulfil the requirements of its clients providing value for money and satisfaction.

“Gabrin offers one-stop solutions with time-bound services, and work round the clock to connect customers with their cargo. We adhere to the commitment of serving our clients wholeheartedly, irrespective of the situation. Our team is a blend of young and mature minds who are determined to perform their level best to serve beyond the client’s expectation.” ~Ms Evangelin.

SAILING THROUGH THE ADVERSITIES

To emerge as the most trusted freight forwarders was not a cakewalk for team Gabrin. It was the wholesome efforts and sleepless nights that resulted in the sweet fruit of prevailing success. During the initial stage, the team found it quite challenging to develop counterparts at local and overseas level to provide service to their consumer base. Gradually, they overcame this challenge and succeeded in conducting their business operations with full intensity. The hard-nosed efforts of the team attracted customers locally and internationally and since then Gabrin is scaling the heights of success.

According to Evangelin, during the commencement of her dream venture, she faced trust issues from clients’ side. Keeping her indomitable spirits high, she kept learning, and soon understood how to deal with the demands from clients’ end. She strategized an exclusive approach of catering to the needs of the customers rather than imposing their services on them. This insightful approach yielded the company outstanding results that are now well visible. Gabrin has successfully made a niche for itself in the logistics domain. Though being an entrepreneurial venture, it has been able to challenge the major players in the relevant industry and played the trumpet of its uniqueness. They have secured some big accounts from the pharmaceutical and engineering industry. Several clients have identified their forte and offer them repeated business. Since the inception of Gabrin, the average annual growth rate has been 20% on an average. Keeping the hardships of the relevant domain in consideration, the growth acquired by the venture is praiseworthy. As the demand for shipping in the logistics domain escalates, they are envisaging a dazzling future for themselves.

FUTURE OUTLOOKS

The future for the Company looks blazing and quite aspiring. Ms Evangelin envisions a broader presence for Gabrin in the next 5 years, across the globe. Currently,

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Gabrin is spurring the market with its presence in all the continents. They have planned to establish their representative workstations in 50 countries across the globe, by 2025. Alongside this, the Management is also strategizing the business operation such that it increases their turnover to Rs. 25 crores.

A TOKEN OF ADVICE TO THE BURGEONING ENTREPRENEURS The Joint Director would like to share some words of wisdom to the blooming entrepreneurs based on her personal experiences. She states that one must always follow one’s heart and take the first step by truly believing one’s inner instincts. This ‘secret sauce’ will yield into an eventful and successful journey. For an entrepreneur, before commencement of a business venture, 2-3 years of prior experience will serve as the best guide one can ever get. A person must have faith and be fearless while pursuing his dreams and keep away from all negativities. With this exclusive approach and a little bit of patience, we can achieve the unimaginable.

“This world may be cruel to you, but at least don’t be cruel to yourself. Have faith, follow your passion and trust yourself to reach your aspired destination.” ~Ms Evangelin.

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Health

Healthcare Sector Showcases Spellbinding Progress Amid Covid-19

The spread of COVID-19 has drastically disrupted the lives of livelihoods, communities, and businesses across the globe. Concerning public health, its potential lives all stakeholders, especially global businesses came together. Although our healthcare workers battling the crisis, our pharmacies prudent work towards providing medicines to reach people around India and the globe.

Faucet The Enormous Potential The healthcare system, its potential and has been providing a shift towards self-sufficiency. The Healthcare system take initiative to pursue ideas to the government that would pave way for a self-reliant ecosystem. The Healthcare center started 24/7 monitoring facilities by trained professions. Through this patients and physicians can connect virtually during treatment.

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Government Implemented Telemedicine Facilities Handling patients remotely referred to as Telemedicine. In these facilities, patients and providers are not physically contacted with each other. It is a modern technology that enabled doctors to consult patients in this pandemic. Some organization has changed the knowledge of regulations, legalities, and technological aspects of implementing telemedicine. Many organizations decide to consult their patients through telemedicine due to COVID-19.

Startup Awards Healthcare Innovation and Midas Touch Categories have been shortlisted for startup awards for the Economic Times Startup Award 2020. In the time of the global outbreak, pivoting business models and bringing effective healthcare solutions, a group of a highly powered jury consisting of top business leaders, investors, and entrepreneurs will decide the winners on a virtual meeting held on August 20.

Strategic Innovation Ventures Infosys On Thursday, August 27, Infosys IT service has signed a five-year deal with the cloud customer experience and contact center solutions provider and started five partnerships with Genesys it enables that both companies will develop and deploy innovation and provide the best level solutions in the customer experience market. To endurance, the capability of both organizations clients will be combined to stand benefit from investment innovation.

TATA Groups Group of the Shapoorji Pallonji will compel the Tata Group to scale back its equity holding shares, pledge equity of its listed companies against debt, or allow an outdoor investor in Tata Sons. A number of these options will help to scale back Tata Sons’ financial flexibility. Tata group of companies has pledged shares of the financial services, Alternately Tata sons sell the share of a non-core asset and pledge the equity of its listed companies. While the debt was raised, there has rarely been a priority over the potential loss of control. In doing so, the group will reverse its past 24-month effort to scale back debt, prop up shareholding in listed companies, and untangle the cross-holdings across the group. This may accompany the conditions attached. For one, outside investors in Tata Sons will want the corporate to travel back to being a public company from its current private limited state.

IBM In India, IBM playing an important role in developing innovative solutions for cloud technology for local as well as global markets, South Asia Managing Director Sandip Patel ae combining synergies of IBM and RED HAT – an opensource of software solutions firm it acquired last year for USD 34 billion. IBM cloud innovation developed India and other country foundation platform. This offer will help software labs teams to develop their condition from India.

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Lifestyle

A Step to Succeed During COVID-19

WITH LOW INVESTMENT BUSINESS IDEA

The COVID-19 pandemic has been a reason for most of the industries to shut, but in the same way, it has helped many to restart their business with new beginnings too. With the arrival of the pandemic, there is an increase in people taking care of their hygiene and it has increased demand for healthcare products like hand sanitizers and masks. The idea of people turning towards hygiene has encouraged entrepreneurs to come up with some low investment business ideas.

“Life is like riding a bicycle, to keep your balance, you must keep moving”. – Albert Einstein These words should make you strong enough to focus on getting up from the ground. Although the pandemic had hit you hard and made you fall. But if we think about the positive side, it has given you an opportunity to stand and fight. Some companies actually have managed to fight back. During the pandemic, the underserved personal hygiene market has reached the top and there is a high demand for items like Masks, hand sanitizers, PPE suits, disposable gloves, etc. that could prevent a Coronavirus infection. Along with personal hygiene, the online learning space or Edtechhas grown, as during the lockdown, students have been mandated to stay home and others have got time to upskill themselves.

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Here is a list of low investment businesses that were started since the pandemic began and might continue to grow in the upcoming few years: 1. MASKS There was a time when we used to roam around freely without anything on our faces, but now the situation is like we are mandated to wear a mask all the time we step out of our home. The demand for masks skyrocketed after it became the most important preventive measure to reduce the spread of the virus. An increase in the demand for masks encouraged smallscale entrepreneurs to come up with an idea of manufacturing masks, that too by investing very little money ranging fromRs 20,000- Rs 30,000.

2. HAND SANITIZERS Since the beginning of the pandemic, demand for sanitizers has climbedto a level that most companies started to manufacture this product, especially when the existing brands struggled to keep up with the pace of consumption. A business opportunity for many entrepreneurs has been created with a rise in the demand for hand sanitizers.

3. DISPOSABLE GLOVES Earlier gloves were mostly used by doctors and healthcare practitioners, but after the Coronavirus came to light, people started using these gloves in order to avoid any possible contact. Wearing gloves would prevent the chances of getting infected through contact with surfaces. For the manufacture of disposable gloves, a capital under Rs 50,000 will be enough and the materials needed include – latex, chlorine, etc. 4. SOAP OR HAND WASHES Washing hands with soaps/ hand washes are the most effective way that is considered to kill the COVID-19 virus present on the skin. Washing hands for at least 20 seconds will help in eliminating traces of the virus from the skin. Small factories have been set up at home with an investment that is as low as Rs 20,000.

Indian entrepreneurs have been able to manufacture ayurvedic snacks adding some ancient techniques with a modern twist. Ayurvedic snacks include products such as Herbal tea, juice shots infused with herbs, etc. With investment under Rs 50,000, the ayurvedic snacks business can be started.

6. ONLINE TUTORIALS/EDTECH The coronavirus pandemic has forced people to become more tech-savvy. The edtech platforms have seen a diverse rise in the number of users and have helped people to get a glimpse of what will the future of education look like. The lockdown made people go for paid online tutorials, master classes, online workshops, and webinars. Many of the self-starters have used this option as an opportunity to build a platform for themselves. With the arrival of COVID-19, people have learned to earn living even sitting at their perspective home. All you need is just an amount of motivation and confidence to go with the flow.

Online Classes

5. AYURVEDIC SNACKS People nowadays are more getting into healthy eating and Ayurveda has always been an Indian medicinal legacy that has shown its clinical promise. With the use of ayurvedic products, it naturally heals and boosts immunity. 37

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ORISSA PLASTIC AND COSMETIC SURGERY THE MOST RELIABLE SOLUTION TO YOUR INSECURITIES

Dr.AKSHAY KUMAR ROUT | Director Indranil Roy | Business Connect

‘Mirror, mirror on the wall, who is the fairest of them all?’ is a question that bothers so many of us in this world striving for perfection in almost every aspect of life, physical appearance being the most prominent one. With the ever-haunting conventional beauty standards, we are bound to fit in the ‘better-appearance’ mold along with other qualities to gain success with lesser obstacles in life. For some, a certain disfigurement, scar, non-conventional body feature, etc. can become a cause of deep concern. It can lead to lower self-esteem, lack of self-confidence or even chronic depression. Apart from trying to mentally accept the natural self, another way to overcome these problems is plastic or cosmetic surgery, which involves www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA

improving a person’s natural appearance or incident-induced anomalies. In this particular field of medical sciences, which is rapidly gaining popularity among the masses, the Orissa Plastic and Cosmetic Surgery has emerged as one of the most renowned and trusted names in India and outside. It is a unit of Sushruta Hospital and Trauma Care. FOUNDATION AND GENESIS With its inception in the year 2008, this ever-growing name began its journey from a tiny clinic in a house of 400 sq. feet, with only one person in the staff. With the rising popularity, the founders increased the bed strength to 5 and staff members to 15, and currently to a bed strength of 25. It was registered under Odisha Clinical Establishment Act during its nascence. 38

In the year 2019, Sushruta Hospital and Trauma Care was registered under the Registrar of Companies, and since then, Orissa Plastic and Cosmetic Surgery became a unit of the same. Dr. Akshay Kumar Rout, an extremely skilled Plastic and Cosmetic surgeon is the founding member of it and the Director of Sushruta Hospital and Trauma Care. He has an impressive profile of completing his degree in M.Ch. from PGIMER, Chandigarh (A premier medical research institution in India), and holding a fellowship in cosmetic surgery from Mercy Hospital of Buffalo, New York, USA. Showing an exemplary brilliance in integrating healthcare with entrepreneurship, along with Co-director, Mrs. Ekatmika Khatua, an IT expert from Banglore,


and Co-founder Mrs. Chidatmika Khatua, a social entrepreneur, he has inspiringly expanded the hospital over the years. Orissa Plastic and Cosmetic Surgery is an ardent believer of a combination of beauty and intelligence as the mantra for success in today’s world. It has continuously provided the same to the clients without fail. FLAGSHIPS AND SERVICES Within just 10-12 years of its inception, Orissa Plastic and Cosmetic Surgery has brilliantly come a long way in providing the latest services to the clients with the most trustworthy professionals and procedures. It believes that such procedures involve making several thoughtful choices, and the most important one is choosing a trusted APSI (Association of Plastic Surgeons of India) member surgeon. Therefore, it is made sure here, to provide the clients with such qualified and trustworthy professionals. Some flagships available at this center include• Nose Reshaping • Breast Reshaping • Liposuction • Gynecomastia Treatment • Hair Transplant • Hand Trauma Other services available are face-lift and rejuvenation, chin augmentation, ear reshaping surgery, neck lift, boob job, tummy tuck, hymenoplasty, vaginoplasty, post-bariatric treatment, sex-change surgery, transgender changes. The trauma services include- burn trauma, road traffic accident, hand trauma, microvascular surgery, facio-maxillary trauma, varicose vein treatment, etc. VALUES AND WORK ETHOS In healthcare fraternity, values, work environment, and medical ethics are of utmost importance. A client needs to feel at peace, comfortable, and stress-free before, during and after the treat-

ment. This can only be achieved if the employees are given a good work environment, standards are followed, values are at the core of all functions and discipline is maintained. Dr. Akshay Kumar Rout, Founder, and Surgeon at the Orissa Plastic and Cosmetic Surgery believes in keeping full transparency along with value-based ethics. Perseverance, dedication, keeping work and personal life balance along with listening to the clientele’s problems with an effort to provide the solution is at the core of their business. The employees are given a healthy employee-friendly environment, with the least possible interference and liberty to think beyond conventions. They are supplemented in inculcating a sense of belongingness and responsibility by being provided with encouraging-incentives and required leaves with alternative arrangements. Festival celebrations and get-togethers are duly arranged for the employees for their recreation and motivation. AN EDGE IN THE FIELD Orissa Plastic and Cosmetic Surgery is the first choice for many people in multiple countries for obvious reasons. It has added many feathers to its cap in such a short period. For the last two consecutive years, it has won in the Times Of India Best Plastic and Cosmetic Surgery category. It also received the prestigious Odisha Excellence Award from the Governor of Orissa, apart from the Bhubaneshwar Brand Leadership Award and the Kalinga Bali Sangam Award from Indonesia. The recent introductions of the latest Laser Surgery, Non-surgical anti-aging treatment, and microscopic surgeries keep them abreast of the technological advancements and the changing market requirements. Frequent visits and association of the anesthetic consultants and orthopedics plastic surgery 39

consultants give them the brownie points. The clientele itself boasts of the success of the center as it includes clients from the states of Andhra Pradesh, West Bengal, Chattisgarh, Jharkhand, Bihar, and international clients from USA, Singapore, Bangkok, Maldives, and Gulf countries. GIVING BACK TO THE SOCIETY AND FUTURE VISION Entrepreneurship without benefitting society is meaningless. As a part of the human race, it is an obligation upon every business to render its Corporate Social Responsibility (CSR). And it becomes all the more important when it comes to healthcare and service to the mankind. Orissa Plastic and Cosmetic Surgery has enthusiastically put its front foot forward in social welfare. With one of its founding members being a social entrepreneur, it is obviously taken into consideration seriously, given that they provide 10% free services to the poor and downtrodden. Free of cost treatment for road accident victims, diabetic foot, dialysis, etc. are also provided to them. Aiming high, the founder, Dr. Akshay says that his vision is to increase the capacity upto 100 beds, and to designate 50% of beds for free treatment to the destitute. These are the times when not only stars, and socialites go under the knife for plastic and cosmetic surgery, but common masses are also increasingly participating in it. With the global influencers like the Kardarshians constantly ruling the social media with their perfected appearances achieved via multiple treatments and surgeries, people are becoming more and more conscious of how near they can get to the set norms of beauty. What only god could do in earlier times, has been made possible by man today. Therefore, it is essential to choose a trustworthy doctor and keep one’s expectations real from the treatments. www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA


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SIM & SAM’S PARTY AND PLAY TOWN Kajal Dobhal | Business Connect

NEHA AHUJA | GULSHAN AHUJA | SUMIT AHUJA “I know we’ve come a long way, We’re changing day to day, But tell me, where do the children play?” Cat Stevens Children and Play are inseparable words. Back in the early 21st century, outdoor games used to be the best part of life. Be it in India or offshore countries, playing outside used to be an integral part of life, as it helped in expressing ourselves freely. However, in the last few years, technology has highly influenced the lives of children. Technology has conceived disruptive instruments, which have glued children to them and separated from physical endeavours. Moreover, many playgrounds and parks have been re-structured into business podiums, stealing the play spaces for children. As per the WHO guidelines, children below 18 years of age, must go through 1 hour of vigorous aerobic activity for proper physical, cognitive, emotional and creative development. Emphasizing on this matter, many entrepreneurs have used their resources to devise play spaces for children across India like KidZania, Funky Li’l Munchkins, Kingdom Of Dreams, and much more. Among these places of delight, Sim & Sam’s Party and Playtown stand as the largest and leading play town for Kids in Telangana, Hyderabad. www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA

AN INNOVATIVE PLAY SPACE Sim & Sam’s Party and Playtown is a 100% gadget-free, innovative play space for children aged 0-12 years. It is an electronic-free Indoor playground, where children get to experience hours of vigorous play and physical activity, stimulating motor skills and encouraging, social, emotional, physical and cognitive development. The playground is structured, with modern innovations and the foremost safety standards to guarantee every child is having fun, in a safe environment. Sim and Sam’s, also provide their venue for children’s Birthday Parties, Private Functions, Corporate Parties, School Day Trips, Play Dates & Outdoor Sports. Within a short span, the brand has become a preferable choice, surpassing many peers with their well designed Indoor Playground Equipment, Well Planned Weekend Events, Friendly Staff to deliver an outstanding service to every customer. A CELEBRATED LEADERSHIP PANEL Sim and Sam’s was the brainchild of Mr Gulshan Ahuja. Mr Ahuja has garnered years of experience, in many areas of the industry. Being a grandfather now, he aimed to create a loving and caring society, especially for the kids. This thought laid down the foundation of Sim & Sam’s, which 40


is taken forward by his son Mr Sumit Ahuja (Managing Director). Sumit is an enthusiastic entrepreneur, with an innovative mindset and passion for media & entertainment. Sumit has inculcated 19 years of commercial and negotiation experience and shows his proficiency in strategic thinking, operational effectiveness and delivering commercially successful solutions. In short, Sumit possesses the ability to turn a good idea into a sound business strategy. The name of the Company was conceptualized after his two daughters (Sim - Simar) and (Sam – Samaira). Apart from Sumit, the venue is overseen by Neha Ahuja (General Manager) and Mr Om Saini (Managing Director). Neha has incurred good exposure as a kindergarten teacher in Japan. Being a mother to two girls, She shows deep concerns towards the growing use of technology and gadgets in children’s lives and aims to empower them towards physical activities and outdoor games. Om is a seasoned entrepreneur, with more than 20 years’ experience in directing business in Australia & India. He specializes in corporate governance and quality standards and has a passion for community engagement. CRAFTED WITH JOY AND HAPPINESS Sim and Sam’s has journeyed through a lot of hurdles to create a strong stature. Their exponential growth is entitled to their hard work and dedication. From its inception (2017), the Company has successfully provided children and parents with space, where they can enjoy, play, dance and spend a 100% Gadget Free Quality family time. Within 3 years, they have put happiness in the face of more than 22,000 families in Hyderabad. In-depth R&D is also a USP for building qualified experience for the Kids. Through constant research, they strive to incorporate evolving play equipment’s, produced around the world. Few examples are the Volcano Slide, Drop Slide, 4 Level Jungle Maze, Pedal Car Circuit and The Ninja Circuit. Each venue is designed with different themes, making them attractive and bringing smile every time a customer enters the premises. Added to this, they have a café zone. Sumit gleefully asserts, “There is no scope for boredom at Sim & Sam’s”. While children are busy with play and activities, parents/ guardians can spend some quality time at the café. Their café offers a wide variety of tasty & healthy favourites that can be consumed by everyone in the family.

ENTHUSIASTIC WORK CULTURE The Company maintains a strict balance between client and employee’s satisfaction. With an understanding of employees’ prominence, the leadership panel ensures every employee is treated with respect and dignity. Their approach to empower employees’ spirit, has helped them retain a team of House Keepers, Store Managers, Reception Staff, birthday party vendors, floor supervisors, etc. FEATHERS IN THE HAT Sim and Sam’s has successfully brought happiness in the life of many odd families across the region. For their exceptional service, they have been winning the “Best Indoor Play Area” award, for the last 3 years. With 4 Locations in Hyderabad at the moment, Sim and Sam’s is aiming to expand to 20 more locations & establish a PAN INDIA model across Tier 2 and Tier 3 cities, in the next 5 Years. A NOTE OF ENLIGHTENMENT “Follow your passion, stay focused and make sure the customer stays happy, no matter what. The cost of 1 Unhappy customer is more than 1000 Happy ones…” concludes Sumit. 41

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Education

How Technology Is Revolutionizing The Educational Space Amid Covid-19 Lately, the global impact in pandemic brings some concerns about the leaders of tech companies. There has been an increased policy emphasis on establishing a knowledge-based society where education plays an essential role in forming both the current and next generation of innovations and entrepreneurs.

Although coronavirus pandemic globally has forced people into their homes to avoid any social interaction with people and maintain social distancing. It has led to the concepts of remote work and studies from online sites getting popularized and efficient more than ever. Education is one of the segments that is influenced by the infection; even tech organizations are working together with schools and universities. They are doing their touch to make online training helpful for youngsters during the troublesome period. Most of the tech companies have introduced several initiatives so that kids can acquire knowledge while at home. Google supports globally and has introduced several facilities for children. GOOGLE’S ONLINE EDUCATION EFFORTS INCLUDE: YOUTUBE LEARNING DESTINATION YouTube is a web-based stage; it presented learning objective for children, instructors and anybody can secure information. YouTube educational section is available in various languages. TECH HUB FROM HOME Google has also introduced Tech from Home Hub for the teachers and students to get tips as to how to go for remote learning, teaching while at home. Some of the popular resources include UNESCO and ISTE for the same.

SOME FAMOUS PLATFORM STUDENTS CAN LOOK UP TO DURING THE CURRENT SITUATION • Brainly is the largest online learning platform, more than 150 million students, parents, and teachers access it around the world, people across India, in solving their homework problems and prepare for the test. Students can connect to their peers to help strengthen their skills, from math to science or in any subject. •

Byjus is a learning application for understudies over all age bunches with programs in English and Hindi that make learning and understanding ideas simpler for school kids. The concepts of explaining videos through digital animation require 12-20 minutes.

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Unacademy provides education through streaming video classes. It’s a good platform for government job aspirants who are preparing for competitive exams. Its personnel comprise of understudies who have cleared different entrance tests and guides who have broad instructing experience. The stage covers a broad scope of subjects and ideas applicable to severe tests in numerous dialects to profit understudies from everywhere in the nation.

Technology

Catalyst Group provides a high-quality education through the latest technology, quality control, and affordable in price. It shows that the e-learning market worldwide is forecast to surpass 243 billion US dollars in the upcoming time. It indicates that e-learning has become a global trend in this pandemic.

DISABLED STUDENTS STRUGGLE WITH ONLINE CLASS: The survey said that students with disabilities, that learning online was proving to be a big hurdle to them. Education-related norms guarantee that understudies with handicaps ought to be furnished with chances to understand their latent capacity. There is no subject to discrimination with students; they should participate in education and training on the same basis as a student without disabilities. Because of the advancement in the IT business, computerized innovations are effectively open and far-reaching, which permits utilizing them for giving understudies new chances. MODERN TECHNOLOGY HELPS STUDENTS WITH SPECIAL NEEDS. Exceptional innovation permits expanding the freedom of a specific—students freeing them from the constant need for direct teacher involvement. Implementation of technologies in special education allows simplifying communication and improves the academic skills of students with disabilities.

MEMOIR FOR EDUCATIONAL EXPERTS • People with disabilities can break the barriers with the help of using superior technology in education. Highly designed hardware and software are allowing students to get modern teachings. •

Teachers from various fields can adapt to the possibilities of a particular student with minimum effort and choose one of the dozens of available learning tactics designed to meet the needs of individual learners with the help of modern technology.

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SRI AYAAN INITIATIVES LLP A DIGITAL SOLUTION FOR EFFICIENT TEACHER TRAINING

Ashwathy Nair | Business Connect

MAPHA AT A GLANCE

MAPHA is a mobile based digital training platform which takes care of • Teacher training, evaluation, analytics of teachers and schools to the stakeholders. • Employee training, evaluation, analytics of employees and branches of the organization to the stakeholders.

“MAPHA” FOR TEACHER TRAINING

Teachers play a bigger role in students’ education than any other aspect of schooling. This has been established by research, and stands as one of the most agreed-upon arguments in the education system. However, with inadequate in-service teacher training in primary and secondary schools, lack of methodology and standardisation of training, and limited and inconsistent options to measure in-service teacher training, schools often fall short of bringing out the best in the students. In India, there are over 10 million teachers. These teachers are central to student learning and there is a need to help them become more effective in their practice, so as to improve student learning outcomes.

CA PHANI KUMAR M Founder & CEO Sri Ayaan Initiatives, recognized as one of the most forthcoming tech startups in India, strives to fill the existing gaps in the education sector in India. Winner of 2019 India 500 Startup Awards, Sri Ayaan’s edutech initiative MAPHA featured as one of the “25 Hot Indian Startups to Watch in 2020”. The company has also been shortlisted for the semifinals of Ayushman Bharat PMJAY Startup Grand Challenge. They have been recognized by the Department for Promotion of Internal Trade Ministry of Commerce & Industry, Government of India. www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA

The traditional method of teacher training, in physical locations on fixed days with unregulated sporadic support, cannot reach all teachers, and has proved insufficient. Data released by the District Information System for Education (DISE) for 2015-16 showed that only 15% of government school teachers received training. Most of the time, these training are ad hoc one-off exercises without any meaningful follow-up. Trainings are often not designed systematically, are not based on needs and assessment, and tend to be irrelevant, outdated and repetitive. Teacher training methodologies need to evolve to ensure effective transfer and application of knowledge and skills, and to provide continuous access to learning opportunities for all teachers. 44


“MAPHA” platform can address the above problem with its automated process of teacher training, which maintains quality, professional, and scheduled training by reducing human intervention and helps to provide school children access to quality education by enabling teachers with quality training.

2. “MAPHA” FOR EMPLOYEE TRAINING

Government Employees: MAPHA platform can be used to train employees of various Government departments where in-service staff training is required like GST department, Income Tax Department, frontline health workers of Health Department, Judicial Department, nationalised banks, corporations like LIC, etc. Corporate Employees: MAPHA platform can be used to train the employees of different corporations which require regular in-service training and spread geographically at different places like automobile companies, retail chain, hospitality chain, insurance companies, banks, NGOs etc.

UNIQUE FEATURES OF “MAPHA” PLATFORM

MAPHA is • An automated process of employees/teachers training which will reach 100% employees. • A platform which is user-friendly and requires very basic digital literacy for employees/teachers to use. • A robust system that gives real-time and accurate reports regarding training, performance of employees/teachers for different levels of management hierarchy like staff level report, branch level report, taluka level report, district level report, region level report, zonal level report, state level report, and country level report. • A platform which provides employees/teachers with motivation, standardized abstracts of training content, flexibility of timing in training, updates from the government from time to time etc. • The peer to peer forums in the platform can be used to clear the doubts of teachers/employees and can also be used as a decision support system for taking quick decisions. • Top level management can directly communicate to all their employees/teachers across India with a single click. • It can also be used to train managers/principals for leadership development. This application is a unique digital platform which can address training problems, irrespective of the number of employees, location, language, sector, etc. 45

This application is administrative/management driven, i.e, the management can decide the schedule so that the server will atomically push the training content accordingly. It is the most important and unique feature when compared to other LMS.

GOALS FOR THE FUTURE

Keeping pace with the evolving technologies, MAPHA is developing an AI-enabled personalized evaluation for the performance evaluation of every teacher/employee. The company is also working on creating AI enabled chatbots and quizzes. Research and development is the life blood for any technology based company, and this belief fuels their efforts in the direction of developing AI for the evaluation of employee performance. MAPHA plans to expand the platform to include State and Central government school teachers of different states in India, and along with it to other state and central government departments like Health Department, Income Tax Department, GST Department, etc, where staff training is required. They are also aiming towards corporate clients, especially those with huge marketing staff scattered across different places like automobile showrooms, retail chain stores, pharma companies, etc. With their organized approach of providing 100% training to the teachers, distributing standardized training content, making training a regular part of their daily routine, systematic evaluation of knowledge gained in the training, and providing regular updates and knowledge sharing, MAPHA is set to make teachers an even more significant and efficient part of school education in India. www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA


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A Leading Telecom Service Provider Dr. Amit Mishra | Business Connect

• • • • •

ABHISHEK GUPTA Founder & CEO

V

COMPANY OVERVIEW ibtree is an award-winning cloud telephony service provider serving 1000+ users across 20+ countries. It has established itself as a leader in offering enterprisegrade, cloud-based business phone systems for SMBs and Enterprise businesses. Delivering industry-leading quality with all-inclusive price points, Vibtree serves MNC/MSME/ SME businesses, schools, government offices, and non-profit organizations of all sizes with affordable cloud-based and onpremise Unified Communications systems. Vibtree also offers a wide range of supporting VoIP infrastructure technology, including SIP trunking and fax services, phones, networking interconnection products, and other telephony hardware, ie, a complete package to get started with an efficient business phone infrastructure. VIBTREE’S CUSTOMER ENGAGEMENT SOLUTIONS INCLUDE: • Auto Dialing • Multi-Level IVR • Call Return and Routing • Phone Book & Caller details

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• • • • • • • • • • • • • • • • • • •

Blind and Attended Transfer Configurable Routing Rules Call Routing & Queueing Selective Acceptance Playback Extensions Selective and Anonymous Rejection Powerful Reporting Music On Hold Conference Calls Voicemail Calls Barge-in, Whisper, Listen Holiday/Week Off Mode DID Management Ring Group Do Not Disturb Call Park & Pickup Group Call Pickup Call Recording Call Monitoring Call Analytics Multilingual Support Integrated Advanced Billing Module Find Me/Follow Me Dashboard with real time system status

They also provide VOIP calling infrastructure and VOIP minutes. AHEAD OF THE CURVE Every business starts from a basic idea, identifying a problem or a gap in the existing system. Abhishek Gupta, Founder and CEO, at the time of Vibtree’s inception, had been in the IT industry long enough to identify that business communications do not use existing technology in the most efficient way. Only 30% of big business enterprises employ cloud telephony, which according to Mr. Gupta is the future of Telecommunications. The existing companies provide cloud telephony services focusing only on those big enterprises. The sole purpose of starting Vibtree Technology was to bridge this gap and make this technology available to smaller businesses and help them streamline their business process and save costs. Use of cloud 46


telephony over traditional telephony systems reduces costs by 70%. It is easily scalable and allows employees to work from any location. CRM integration is possible in cloud telephony. It comes with all the latest tools of telephony with less investment in infrastructure.

where they can work without limiting their creativity. They make sure every employee shares the same vision to enable the clients to use their services most efficiently and in the process they aim to become the best cloud telephony service provider in the country.

Cloud telephony in itself is an evolving technology. There is a new product or new technology in this field every other day. Their best-in-class industry experts and developers work day and night to come up with the most innovative products for the clients that help them use their existing resources effectively. The research and development team does extensive market research to identify the current needs of businesses and develops a solution using cloud telephony.

“It is important to have a team that can share your vision. It is difficult to find people who can share the same passion towards your vision as yours. So build a team of people who are as passionate as you and you will succeed and grow together.”

Vibtree’s biggest strength is the level of customization it provides with its services, which is unparalleled in this industry. They design their packages strictly as per the need of clients. Another strength of theirs is the range of the products: they cater to the needs of small startups to multinational enterprises. This flexibility in range as well as customization of their products gives it an edge over the competitors. CHALLENGES FACED For starters, awareness of cloud telephony is very low in the industry. Businesses are not aware that by using cloud telephony over traditional telephony systems they can save nearly 70% of the costs. So initially it was difficult to onboard clients for Vibtree because of the lack of information in the market. Finding technically skilled manpower for the company has also been an obstacle in initial stages. Even now the company is working on educating businesses about the use of cloud telephony and its associated benefits. Every business is different and every business requires different specifications for its business communication. At Vibtree they analyse the needs of clients and deliver customized services that suit their businesses. They have 100+ satisfied customers all across the globe. Some of their customers include prominent companies like Eclick Software Solutions, Brightlink Telecom, IDT Corporation and Impact Telecom. “If you believe your solution can bridge a gap or solve an existing problem, and you believe your solution is innovative enough, then don’t let initial setbacks hamper your vision. You might not be making enough money in the initial stages, but keep your faith and keep updating your product, you will reach your goal eventually.” THE TEAM AT VIBTREE Any company is as successful as motivated and passionate their workforce is. The management at Vibtree maintains a flexible and favorable environment for the employees 47

The industry experts at Vibtree help companies to analyse their current situation and design products as per their needs. All products are tailor-made for each client and a dedicated technical support team makes sure that the clients solve their issues in real time, 24X7. All their products are provided on private and secure servers. The privacy policies are very rigid and secure. Vibtree has repeatedly proven to its clients that it provides best in class personalized services. They have built a very strong R&D team with excellent developers and industry experts. Standing on the shoulders of technology experts and a tech savvy team, Vibtree is always ahead in terms of latest technology. AWARDS AND GOALS Within a few years of starting their services, Vibtree has been recognised as one of the best in industry by some esteemed organisations. • In 2019, CIOReviewIndia recognised Vibtree Technologies as one of the top “10 Most Promising Cloud Telephony Solution Providers” • CIO Insider Magazine “Top 10 Tech Entrepreneur Startups - 2020” • “India 500 Startup Awards 2020” by Team India 5000 Business Awards • Business Connect Magazine: “20 Best Startups in India 2020” Mr. Abhishek Gupta was awarded the National Excellence Award by All India IT Association in 2019 for his vision. Cloud Telephony is the future of telecommunication. Every aspect of business can be integrated with cloud telephony. Businesses are not yet aware that every business out there, every industry, be it banking, real estate, ecommerce, automobile, call centers, hospitality, etc, can benefit from cloud telephony. So there lies a huge opportunity ahead of Vibtree, and they are working and have been successful in grabbing it. With business telecommunication totally shifting towards cloud telephony, Vibtree is looking to be a complete B2B telecommunication service provider. www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA


Tourism

Tourism plays a dynamic role in a competitive world. It requires the capacity to adjust continually to clients’ changing needs. It wants, as consumer loyalty, security, and satisfaction are the fundamental objective is to focus on the travel industry organizations. In the wake of the coronavirus pandemic, the tourism sector is one of the most affected sectors. The Indian travel and tourism industry has dealt a crippling blow during the COVID-19 pandemic. In a recent scenario, it is likely to say that the entire value chain linked sector is about to lose around Rs 5 lakh crore or US$65.57 billion. The CII-Hotelivate survey reports that the organized sector alone is likely to lose $25 billion. It tends that the figure is quite alarming, and the industry needs immediate support. Business travel will decrease significantly, and the entrepreneurs will connect virtually, online meetings have become the norm. Corporate advisors are out in most multinational travels. A considerable extent of organizations is effectively looking for both to decrease business trip and to cut the number of representatives driving even to the working environment. Impacting all geographical segments, the pandemic hit the Indian Tourism Industry segments like - inbound, outbound, and domestic, almost all tourism verticals- leisure, agriculture, heritage, MICE, cruise, corporate, and NICHE segments are affected. The outbreak of the coronavirus pandemic and the lockdown it visible that pandemic triggered the financial market most. On a scale of the pandemic, the Aviation sector is the worst-affected amidst the COVID-19 crisis. According to the International Air Transport Association, airline sectors globally can lose in passenger revenues of up to $113 billion. Airfares booking drop nearly 30percent due to virus affected destinations. The growth of domestic travellers has been affected by travellers postponing or cancelling their travel plans. www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA

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COVID-19 forced a virtual halt to the country, the economy, and the hotel industry is one of the affected industries during the pandemic. Lodgings are fundamental to getting our economy in the groove again and supporting a vast number of occupations the nation over. A full bounce back in movement is years away, and Congressional help is critically expected to bring our representatives back, keep our entryways open and get by through this emergency. Companies like MICE will go on shut for a while. Most of the events and conferences, launches, festivals, seminars, symposiums, conventions are going to cancel during the pandemic. COVID created a panic momentum for the spectators of sports. Significant events got cancelled or postponed. It will be some time before the energy for huge social affair occasions will reignite. The flagship 2020 mega-events are going to be less attractive. The Olympics in Tokyo and the Expo will be in Dubai. Both the significant events were pushed by a year, the world will limp back to normalcy by mid to late 2021. Nations holding up till a safe immunization is found, and COVID looks conquerable and controllable, uber world occasions may lose their sheen and will be pale shadows of guests. Mature travellers and group travellers will shrink. India is one of the largest travel group in the market. The past few years old folks have become severe, people have taken care of family and responsibilities for the first time, and middle-class families both can shrink significantly. Tourism may look inwards to be thankful for traditional domestic travel destinations Himachal Pradesh, Ladakh, Goa, Mumbai, Jammu and Kashmir, Maldives have remained largely inert to the virus. •

Tourism is a beautiful economic contribution to today’s economy. It is an incredible route for individuals to go through their cash and for urban areas to pull in others. In doing as such, urban communities over the world draw in a large number of dollars so that outsiders find the opportunity to encounter life in another spot. Hoping to do much travel in various countries. During a pandemic, people may not get the chance to go and explore things.

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WaysNX Technologies Private Limited

A ONE-STOP STORE FOR COMPREHENSIVE IT SOLUTIONS Sugandh Bahl | Business Connect

In the past year, the IT sector in India has turned into a hub for many global tech companies. Indian IT domain has turned into a topmost destination for software outsourcing where they are not just serving the local clients, but expanding their reach globally. Many companies have pioneered in this domain of rendering combined IT solutions to the large masses. One such player, that has intervened the market with its diverse and state-of-the-art- solutions is WaysNX Technologies. WaysNX Technologies is an innovation-driven Software Company based in Nashik, Maharashtra, India . This business venture was launched to provide a complete suite of IT solutions, at a single-window only. Envisioning to contribute to the 100% client success rate, the Company serves a diverse international clientele with professionalism and result-oriented approach. The Director of the Company, Umesh Wani is a Post- Graduate in Computer Science from University of Pune. Holding more than 15 years of experience in various domains in the IT Industry such as Project Management, eCommerce, mCommerce, Vehicle Tracking and ERP systems.

UMESH WANI | Director

“We have been a part of the IT sector for quite a long time now. What truly inspired us in this arena is the need for modified practices to cater to a variety of clients. We knew that we could cater to the needs of the clients efficiently. Since our services are from different grounds of IT requirements and need a completely different approach to fulfil them, we crafted distinct models of service offerings to deliver more than what is expected. We pioneered in the market with a dream of providing an IT service upgrade.” says Umesh Wani. EXCEPTIONAL OFFERINGS The Company offers comprehensive IT solutions that have made it a leading provider of responsive Web Design & Development, Web Application Development, Mobile Development, Digital Marketing, Content Writing, QA Testing etc. With the expertise in meticulously recognizing client’s need, they ensure the best in class solutions using the latest technology. Besides the above menwww.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA

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tioned primary offerings, WaysNX Technologies also provides business consultation, project management, infrastructure management and accounts-back end services.

brainstorming sessions on innovating unique solutions can help to scale the business at a rapid pace as innovation has always been a solution to every problem.”

Synergy with the latest market trends Acknowledging the need of keeping pace with the latest market trends, the Management keeps an eye on the latest buzz in the market. This could efficiently change the course of many aspects in the IT sector. Keeping this aspect into consideration, the Company has developed new assisting software- Chatbots , that are immensely popular, at present. WaysNX Technologies is underway developing their customized chatbot services that could easily be integrated into websites and web apps.

Assuring the faith of their consumer base, the WaysNX Technologies takes this bonding in a serious consideration. They believe to put empathy above the work ethics and wholeheartedly act upon this. While delivering their exclusive services to the clients, they pay equal attention to excellence and adaptation of new technology and skills.

In the present situation, when the world is combating the global pandemic, each business operation has to perform remotely and digitally. Considering the near future, working from home is going to be mandatory and most of the business operations will have to be operated via an online platform only. Sighting this need, the adept team of the Company has developed E-commerce framework, that is easy to operate and maintain as well. With all necessary and advance e-com features, this framework can render an online stop without any hassle. DIFFERENTIATING FACTOR Addressing the prime aspect of the WaysNX Technologies , that makes them stand apart from the rest- they are a service provider as well as a product based company and about to launch their exclusive products, shortly. The Company strategizes their approach as per the clients need, customizing the solutions accordingly. Ensuring their noteworthy forte- ‘one-place, all solutions’, the Company is serving its consumer base effectively. Clients could draw the website and application development services from the Firm and can also make an entry into the market place via their online platform. Besides this, they ensure to fulfil their commitment on time and maintain a longstanding relationship with their clients. SAILING THROUGH THE CHALLENGING WAVES Establishing a business venture is easy but conducting it, is not a cakewalk for sure. The Director asserts that when one enters the vast Information Technology Market, one could encounter numerous challenges here. The hardship faced by the Key Official was a bit different, but he sought some valuable advice from his entrepreneur fraternity. During the initial phase of any business venture, being patient and consistently working towards achieving small-term goals helps in some inexplicable ways. Advising the entrepreneurial world, Umesh Wani says that “one must ensure sincere hard work that will pay back in one or another way, sooner or later”. One must stick to this philosophy and reap the benefits acquired from it. When asked about the lessons learnt from the struggling –phase of his business venture, he asserts, “We strongly advocate to establish strong networks that will boost your business quickly. Uniqueness allures more consumer base and 51

SYNCING WITH THE LATEST TECHNOLOGY WaysNX Technologies ensures to invest an adequate amount of time and resources in learning new technology. They subsequently merge it in ongoing projects, first on a trial base and then a full-fledged migration. The Management conducts in–house training sessions, online courses more often to stay ahead and updated in terms with technology. INSPIRING THE WORKFORCE The Firm ensures to motivate the workforce with subtlety and utmost care. The Workforce is one of the main pillars of a company and the Management constantly strives to provide the best infrastructure to them. To help them excel in their field of specialization, they conduct training sessions; encourage them to explore the new happenings in the tech world. Keep them motivated by introducing healthy competition among them. X- FACTOR OF THE BUSINESS MODEL When asked about the uniqueness of their business model, Mr Umesh imparts an insight, “Our startup is launching products that any of the clients can utilize in their company or business, and utilize them to ensure scaling heights. We perceive it as a magnificent opportunity for dual-end business, which will not only promote us as a service provider company but also a solution offering firm. ” STERLING ACHIEVEMENTS By offering consistent commitment-oriented services, the Firm continues to adding up clients from the international market into their clientele. They have expanded their area of expertise in digital marketing to provide businesses with a powerful digital identity and a massive consumer base. WaysNX Technologies is currently venturing into product-based operations. They are aspiring to be a progressive company to attain new heights in IT development and other services. They are currently planning to build a dynamic team of professionals motivated spirits and willing to thrive in a challenging atmosphere. When a strong workforce will adjoin the Organisation, their endeavours will be focused on• To achieve the highest levels of client success rate. • Be one of the successful startups in the country. • To ensure the best utilization of technology to develop & deliver quality solutions. www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA


4 SMART & LATEST GADGETS WE FOUND IN SEP 2020 Almost every High-profile companies hold their own event throughout the year to launch unique and smart electronic gadgets. Some gadgets are good and some are bad. Of course, the latest technologies make us feel good and give us a new experience. Today, I am going to introduce four latest electronic Gadgets that have developed under Samsung experts.

Galaxy M51 is called the meanest Monster ever. The Galaxy m51 comes with an immersive 16.95cm (6.7 inches) Super AMOLED plus display, Qualcomm’s Snapdragon 730G processer, 64 MP Sony IMX682 primary Camera, 7000mah Battery with 25w fast charging support. Also, The Samsung Galaxy M51 has 8GB Ram and 128 GB Storage. However, the product has a lot of competitors such as OnePlus Nord, Realm X3, POCO X2, and Realme X2 Pro. According to amzon.com, people have given 4.3 stars out 5. Currently, Galaxy M51 is available at Rs 24,999. Galaxy M51 information. Camera: Quad camera setup – 64MP main camera + 12MP Ultra-wide + 5MP depth camera + 5MP Micro camera. And, it has 32Mp Front camera. Memory, storage & sim: 8RAM, 128GM internal memory, expandable up to 512. As usual dual nano sim slot. Battery and operating systems: 7000mAh lithium-ion battery I 25w USB with type c fast charger. It comes with an android v10.0 operating system with 2.2GHz + 1.8GHz Qualcomm I octa-core processor. Other features: Face lock, fingerprint sensor, nano + nano sim stands by Duel VoLTE.

Samsung has launched a very iconic shape earbuds called Samsung Galaxy Buds live. This eye-catching device sits softly inside the ear without big ear fins and silicone tips and gives the best comfort with less fatigue. The buds Live has built-in touch controls so that you can easily play pause, next, and skip a song while you are listening. Sound quality, AKG and Galaxy work together to develop spacious sound quality, it comes with a 12mm speaker. With three built-in-mic and voice pickup units, you can get the best call quality. Moreover, it has Spotify integration it means, you can assign a shortcut on your phone. Just touch for a sec to instantly connect to all your favorite playlists. Now, millions of songs and podcasts are at your fingerprint. On Amazon, the buds live is available at RS 14,990. Galaxy Buds Live pieces of information. Colors: It is available in three different colors - Mystic Black, mystic Bronze, and Mystic White. Weight/ Product Dimensions: lite weight 42 g/1.5 x 1.7 x 2.7 cm. Batteries: 1 Lithium-ion battery Mounting hardware: Buds, Charging Case, user manual. www.businessconnectindia.in | Vol. 3 | Issue 3 October 2020 INDIA

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Samsung Galaxy Watch 3 has just introduced us, one of the most advanced smartwatches that offer smartphones-level productivity. This smartwatch looks similar to a traditional watch, complete with a round dial case. It is also slightly smaller and lighter than the older version. The Watches 3 has brought a few new impressive features, including a heart rate monitoring system, BP measurement, fall detection, and ECG recording feature. This smartwatch has IP68 & melt-std-810g certification, which means it is waterproof and sweatproof. The watch 3 comes with 1.4 inches AMOLED display, has corning gorilla glass dx protection. On Amazon, you can buy this smartwatch at RS 32,990. Galaxy Watch 3 Size – 45mm and 41 mm Marital – stainless steel, Gorilla Glass DX Battery – 340mAh (45mm)/ 247mAh (41mm) Memory and storage – 1GB RAM/ 8GB Wireless: Bluetooth 5.0, Wi-Fi, NFC, GPS/ Glonass / Beidou / Galiileo, LTE Color: Mystic Bronze (41mm), Mystic Black (45mm), Mystic Silver (41MM, and 45mm).

Samsung has just launched a fully automatic Washing Machines that come with Q-Rator technology. This 10 kg front load Washer Dryer is powered by AI. The Dry Washer has three new and unique features, including laundry Planner, laundry Recipe, and the HomeCare Wizard. The washing machine users can schedule the end-time of their laundry. Also, the Laundry Recipe will give automatic recommendations for the optimal wash cycle based on the information like fabric type and color of clothes. HomeCare Wizard will alert the user about machine problems and provide a quick solution as well. In order to use such kind of features, users have to download Samsung’s Smart app that is compatible with Android and IOS. The Fond Load washing machine also has an “AddWash” feature, it means users can put other cloths at any time while running the machine. In fact, you add detergent later. Samsung AI washing Machine with Q-Rotor tech also comes with a 7 kg Washer Dryer Front Load machine. The more important thing, it washes your clothes in 59 sec. The AI Washing Machine is available at a different price. 53

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CURRENT AFFAIRS

Since lockdown, Mukesh Ambani has been adding Rs 90 crore per hour to his wealth

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s per the IIFL Wealth Hurun India Rich List 2020, it shows that since the March lockdown, India’s richest man, Mukesh Ambani has been adding Rs 90 crore per hour to his wealth. The fortunes of Ambani, who maintained the title of the richest Indian for the 9th year on run, increased by Rs 2,77,000 crore to Rs 6,58,000 crore. The recent rankings came forward a couple of days after US private equity firm Silver Lake’s Rs 7,500 crore investment in Reliance Retail. It was an investment that valued the venture at a pre-money equity value of Rs 4.21 lakh crore.

At the time when most other companies’ balance sheet was destroyed by the pandemic, Ambani unrivaled financial clout by his current fund-raising spree that fulfilled his target of making Reliance Industries net-debt-free. For future growth, he has his visions firmly set on tech and retails. The ambitions of Ambani include creating a home-grown-e-commerce giant as China’s Alibaba.

As per the recent Hurun list, it features 828 individuals with a net worth of Rs 1,000 crore. As compared to five years earlier, this is a three-fold jump in numbers. Since 2013, there was a three-fold rise in numbers. Among the 828 people who made it to the list, some of them around 627 have witnessed a rise in their fortune and 229 people have witnessed a fall in their wealth during the period.

Whichever area is being picked, he has the ability to dominate the Indian market and it has turned him into the first port of call for big global companies that are seeking to invest.

The richest woman in rankings is Smita V Crishna who has a fortune of Rs 32,400 crore, followed by her, there is Kiran Mazumdar-Shaw with a fortune of Rs 31,600 crore. In the list, there are a total of 21 people who are under the age of 40, and among them 17 people are self-made.

While China is an equivalent option and it remains primarily shut for non-Chinese businesses. India is a market that has a potential over a billion customers that is still largely out of most global companies’ sphere of influence.

Ambani is the only Indian who is featured among the global top 5 on the list. There is a rapid rise seen in his fortune after expanding from oil to telecom and retail.

Microsoft Acquires Pioneering Game Developer ZeniMax

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n Monday, Microsoft announced that it would acquire Zenimax Media for $7.5 billion (Rs 55,223 crores). ZeniMax is the parent organization of Bethesda Softworks and is the distributor of mainstream game establishments including Dishonored, Doom, Fallout, and Elder Scrolls. In a statement, Microsoft said, “as per the track record of blockbuster commercial success, Bethesda could also bring an impressive portfolio of games, technology, and talent in the gaming industry”.

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The company’s acquisition deal is expected to close by mid2021. Meanwhile, Microsoft is ready to release the deal with its Xbox Series-X in mid-November, since 2013 the gaming console is getting its first up-gradation. Players who are eagerly waiting for Sony’s Play Station 5 will be happy to know that it is soon going to launch in November, setting up a holiday-season clash with Xbox as the gaming industry thrives during the pandemic. Besides, companies are aiming to capitalize on a rare bright spot in the economic carnage in the coronavirus pandemic. Both the competing consoles will release in a two days margin from each other, ahead of the Christmas rush. Microsoft CEO, Satya Nadella said that “in the world of entertainment, gaming is the most expensive category. People everywhere turn to the game to connect and socialize”. Here, Microsoft’s gaming strategy differs from others, it is done by exposing people with the game they want, focusing on unique investment in content, community, and cloud gaming.

THE RISE IN CLOUD GAMING According to Baird analyst Colin Sebastian, “while buying Zenimax for Microsoft, check many boxes”. Xbox is taking the acquisition strengths as competition. Meanwhile, players’ increased time will significantly help to boost Microsoft’s premier platform. Microsoft tends to host a variety of devices in the cloud for games. Phil Spencer’s Xbox team head has promised to bring the Xbox Game Press Service title to Bethesda. While it may be possible for Bethesda to publish games for play station, most of them are already in the development cycle. ABOUT THE GAME THEORY Including blockbuster establishments from ZeniMax as special features would give a new age Xbox support more allure when it takes on the most recent PlayStation. The evaluation of the consoles is comparative, and PlayStation is thought to have an edge, however, the game substance unequivocally drives players. Most of the video games are accessible on personal computers by Windows software. Once Microsoft owns Zenimax and its studios, it would be impossible to change the system.

mCaffeine raises ₹42 Cr in Series B round from Amicus Capital & others

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ep technologies, the parent company of mCaffeine, has raised Rs 42 Cr in a Series B round led by Bengaluru-based privet equity firm Amicus Capital Partners. RPSG Ventures, Amit Gupta (Founder of Boat Audio), and existing investor Telama Investment also took part in this third funding round. The Personal care Brand mCaffeine raised last funding $ 2 million (around NRI 15 Cr) in Series A funding led by RPSG Ventures. mCaffeine is India’s first caffeinated personal care brand founded by Tarun Sharma and Vikash Lachhwani. The company has sold more than 2.8 million products until now. mCaffeine’s are among the best sellers all over E-commerce sites like Flipkart, Amazon, and Nykaa.

Tarun Sharma (Co-founder, and Director of mCaffeine) said, “In this round, we had 3 term sheets and chose Amicus Capital as we loved the long-term, product-focused approach of the fund. We are extremely happy to have them alongside us while we build mCaffeine from Rs 100 Cr to 500 Cr brand in the next 3 years”

of investing in emerging consumer brands with sharp positioning and strong online presence.” He added, “We are excited to partner with Tarun and Vikas to Scale-up mCaffeine with new product offerings and expand the distribution network.”

He added, “We will utilise the funds in scaling up our R&D capabilities significantly to consistently deliver high-quality products that are well differentiated.” In end, he said, “There are about 20 products in the portfolio so far and we have aggressive plans to further launch 15-20 products in the next year.”

Abhishek Goenka, Head, and CIO, RPSG Ventures, said, “mCaffeine has built a solid differentiation around caffeinebased personal care products, which is demonstrated in their strong growth profile and superior capital efficiency. Our follow-on investment is a reflection of our continued confidence in Tarun and Vikas, and resonates well with RPSG Venture’s philosophy of backing its portfolio companies from a long-term perspective.”

Mr. Sunil Theckath Vasudevan, Co-founder, and partner, Amicus Capital said, “Amicus Capital has a strategy 57

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