Best Places to work for 2019 by Business Connect

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Editor’s Note Vikas Jha Editor | Vikas@businessconnectindia.in

What are some of the features that a prospective employee looks out for in an organization? Salary is obviously one of the prime concerns but not the most tempting one. So what is it? Many surveys have revealed that a good workplace is one of the most sought after things. An organization full of vigor and vivacity makes an employee gel with the organization in a very short span of time. Most of the times, it is found that the lack of satisfaction erupting from an unsatisfied work culture becomes a major reason for quitting a job. It becomes quite necessary for the companies to maintain a work environment that is cordial and healthy. In due time, one is meant to work with the people in an environment that is devoid of any sort of negativity. “Every generation brings something new to the workplace, and millennial are no exception. As a group, they tend to be highly educated, love to earn and, grew up with the internet and digital tools in a way that can be highly useful when leveraged properly.” – Kathryn Minshew In recent times, we have come to witness a new wave of work culture where companies are leaving no stone unturned in their attempt to provide a lively environment. An organization wants his/her employee to work for a longer period of time. It takes a huge amount of efforts and hard work to train employees and make them understand the intricacies of the nature of work. Considering this, it becomes quintessential to work out strategies that are fruitful in long run . There are a whole lot of companies that are devising and formulating new methodologies to keep their employees intact. They are bringing the best practices from around the globe that is not only being appreciated but are being implemented by many similar companies. Many companies have created a benchmark for their focus towards a more humane and adaptive work culture. In our attempt to bring the best workplace modus operandi, we have come up with our new edition “Best places to work for 2019”. In this issue, we have tried to feature those companies which have cemented their position in the market as one of the ideal places to work. Entrepreneurs can learn a lot and employees can get to know the best in town work praxis. Moreover, we have covered many in-house articles that are going to help you in your entrepreneurial farsightedness. These are going to help you sharpen your business shrewdness. Stay warm and healthy! www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

BUSINESS CONNECT Vol 2 |Special Edition|January 2018 Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Sugandh Bahl | Yashasvi Khushu Vikas Jha | Dr. Amit Mishra | Lovely Sharma Ujjawali Shrivastava | Akshay Kaul

Business Head Ashish kumar

Corporate Team

Shiva Anand | Sharmin Sarwar Satyam Singh | Sunny Pathak | Pradeep Pandey Harsh Pandey

Co-ordinator (Business Connect-Clients) Himani Parashar | Alika Lawrence

Data Research & Analysis

Satyam Tiwari| Shubham Mehra Vishal Singh | Himani Rathore

Finance Team

Gourav Singhal | Reshmi | Monika Aggarwal

Circulation Team

Sonia Tiwari |Anurag Tiwari

Creative Director Ashutosh Ojha

Creative Team

Rahul Kushwaha | Chandan Sharma Rajat Pathak |Sunny Sehrawat

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

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CONTENTS

COVER STORY

UNFOLD U

Extracting the best out of you Harish Kumar Bajaj Chairman, Unfold U

Club Concierge Path to success Dipali Sikand Founder

Mukul.net.in

Woot Factor

A new wave of stylist ladies garments

The shangri- la workplace excelling in experiential marketing Amit Relan Smita Jadhav

Mukul Khandelwal

Co- Producer

Founder

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Co-Producer

Reservoir Financial

AdEngage

Life can be brilliant with the fight financial advisor

Inspiration in digital & new age marketing

Raj Rahul Singh

Head - Sales & Expansion

Acro Engineering Company

CEO

Contents

The veteran that fathoms its workforce

Pancham Banerji

Himanshu Jain

CEO (Acro Engineering Company)

Make Fast Bucks All Along Your Yoyage

Hp LEd Lighting

Towards A brighter tomorrow

Take a dive to top 10 natural heath healers

Prateek Gola Himanshu Gola Founder Co-Founder

S.G. Corporate

How to keep customers Happy & generate repeat customers

Making technology cheaper for people

Yogesh Bhatia Founder & MD

Health Healers for entrepreneurs

Nirmalya Labs

The saas- driven idea workplace

Keshav Tripathy CEO

Teas which heals

Sankalp Semiconductor

A- sankalp of devising innovations (Infinite imaginations; working beyond limitations)

52 Sathish Kumar Ganesan

Use of 3RS

Samir Patel Nagaraj Azhakesan

VP Engineering At Sankalp CEO At Sankalp COO At Sankalp Semiconductor Semiconductor Semiconductor

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A symposium of industry stalwarts to build and share best practices on the future of manufacturing. Powered by Faber Inﬁnite Consulting

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January 2019 INDIA

COVER STORY

Unfold U

Extracting the Best out of you! Yashasvi Khushu | Business Connect

Harish Kumar Bajaj Chairman, Unfold U

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Education as we know today remains an unapproachable right for millions of children around the world. The literacy rate globally isn’t very impressive either. In the dynamics so poor internationally in terms of education, it is of utmost importance there are ventures coming up to bring change in the sector of education. Unfold U is one such boon in the complex education system of the present era that is actively engaged in spreading knowledge virtually right at your doorstep. They ensure support in all domains of primary education which further helps the child in choosing the right field for higher studies.

| The Visionaries

the Marketing Director; Excel Telecommunication Inc., Canada, as the Executive Director and with Bajaj Tax & Financial Secrets Inc., Canada, as their President. His business acumen and knowledge is not restricted to just a few sectors. He has also been an officer and director for several retail businesses in India, real estate investment, and oil and gas exploration businesses in the U.S. It was for the entrepreneurial spirit that led him to manage business in a variety of industries including finance, customer service, communication, information technology, real estate, and online education.

Rewarded by the President of India and the HRD ministry for extraordinary contribution in the field of education and social work, Shri. Ram Chandra Bajaj was the visionary behind the dream child UnfoldU. The distinguished educationalist believed each child has the right to education and it is the most essential part for a polished future. He strongly believed that education is immortal and with it becomes the teacher who teaches you. It is a chain that continues to grow from one to another. We inherit knowledge and we share it further.

With his farsightedness, clear vision, and hard work Mr. Bajaj ingests determination to achieve stronger performances in the existing teams. Mr. Bajaj not just happens to be an esteemed member of the Company, he has been mentoring management executives with his skills in corporate planning as well.

Taking the dream project forward, his son and the present Chairman, Mr. Harish Bajaj and Director Ms. NeeruArora are rigorously working towards making education available to all.

Harish Kumar Bajaj, Chairman

Mr. Bajaj is looking to provide easy and accessible online study material for EVS, Mathematics, Science, Physics, Chemistry, Biology, Social studies, Commerce, Arts to students of classes – 1 - 12 for 29 state boards, CBSE and ICSE. There also are available competitive exams for SSC, banks, medical, engineering, law, chartered accountant exams, defense services, and more. The videos for same are available in both Hindi and English to make sure there is no hindrance of language for the children.

“Reinvent the way business is done” – Mr. Harish Bajaj Mr. Bajaj has more than 27 years of business experience and a proven track record in management and business development. He began his career as an R&D Engineer in India and Japan, further moving on to important profiles with big business giants like– with Global Guardian Inc. as

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

|What are the future plans?

Premarkets, a pre-IPO stock exchange for the emerging companies like us. The kind of investors cheer up we have received is highly encouraging. Unfoldu is now worth over $3 billion. In the first quarter of 2019, we are committed to go for a mini-IPO in the US to raise $49 million to fund our financing requirementâ&#x20AC;?, added Mr. Bajaj.

The UnfoldU study modules with intent are designed in a manner that it is convenient for the child to study at home without having to worry about hopping from one place to another, ensuring no time is wasted. There are a lot of plans this company holds for the future. They are looking forward to covering 29 state boards curriculum, CBSE, ICSE in their near future and provide the courses in the regional languages of the state boards. And in the long run, plans are in process to cover the curriculum of 9 other countries and offer practical certification courses for the youth.

The parent company is based in the USA while the subsidiary offices are based in Canada and India. The aim of establishing the company was to provide tuition replacement to students at nominal costs through online courses. With a motto to facilitate well-researched study material to students at their doorstep they have been providing a clear understanding of all the principles and basic concepts. This also averts the investments done for expensive tuitions and coaching centers for help.

â&#x20AC;&#x153;The company is committed to the welfare of the society by giving an equal right to education to the students irrespective of their caste, creed or financial strength. To further solidify our financial warchest on our mission to achieve par excellence in the field of online education we have taken our company public on the OTC

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

We live in the age of technologically driven generation and the best way to connect with the kids of this era is

| User Satisfaction Is Primary

to do it through an audio-visual medium. The attraction to animation is any day higher than words scattered through sheets. Simple concepts and theories can be easily comprehended through real-life examples, animations and visual stories.

At UnfoldU; it is believed that understanding the pulse of the audience in comparison to the user takes more time. The initial phase is always about research based on which the decisions are made. Regardless of what nature of the business it is, it accelerates with the idea of hit and trial.

|What Gives Them The Edge? Of course, there are a number of horses running in the race but what gives them an edge over their peers is the way UnfoldU designs their courses. For the ease of the students the chapters are divided into 5 components; overview, subtopics, homework, difficulties, and revision. - Overview: Crux of the basic concepts explained in videos to give an overview of the entire chapter. - Sub Topic: Each and every topic is explained in detailed videos to ensure everything in regard to the concept is covered. Every chapter has been explained with the help of 15 – 20 videos. The videos based on questions in the chapter explained along with complete solutions supported by a voice over. - Homework: this is a fantastic way to ensure if the children have grasped everything appropriately. Also, there is no need to rush from one place to another to clarify doubts, each and every question related to the homework is explained in great lengths to clarify everything if needed. In this section, all the questions given in the chapter of the book prescribed by their respective boards have been solved. It is like an e-book which can be referred by the students if they face any problem in the practice exercises. - Revision: Here the kids can go through a few PPTs and a set of multiple choice questions for a quick revision to summarize everything.

The idea of client base here is the end user and that is the student itself. The system has been generated in a manner that it benefits the students and the parents both in terms of education and ample opportunities offered to them. The website has worked like a magic wand for the students keen on making a brighter future. A number of students have benefitted from this website in becoming district and school toppers. It is imperative to ensure that the clientele has an unbreakable faith in the company and its services. And to hold tight on this faith they have a team of experts constantly working towards securing satisfied services to the students and their parents. Each of the marketing associates makes sure that they individually meet the parents and the students at their respective residence. The reason why the website has a 100% conversion rate is the treatment provided to the prospect or the current user.

| The Team of Experts

Technology is an ever-evolving phenomenon and it is a necessity to keep up with the modifications because nobody is looking to lag behind in this race. Talking about modifications the UnfoldU team keeps a track of the latest content and the quality ingested for the designing of the same. There is an app in the process of developing which will be helpful for the students in organizing group studies from the comfort of their home. This will shape in the form of a discussion room forum where the students can share their whiteboard screen, do audio-video chats, and prepare combined study sessions with their friends. They can also do audio-video chats and more.

| The Obstacles Confronted But as they say, success does not come easy, there are mountains to climb and oceans to swim. Mr. Bajaj believes obstacles are a part and parcel of the journey. Online learning industry has gone through a massive change since the time it actually came into existence. Concepts changed and so did the technology. It took quite a toll on the UnfoldU team to reframe everything they did in the past to match the quality standards of the ever-transforming market trends of the present. And the fight was not just with technology, it also took a while for them to gain the trust of the parents to invest their confidence in the fact that internet is not just a medium to consume entertainment, it also can educate a child equally. And to further prosper the confidence, they also gave parents the access to the accounts to keep a track of the time spent by their child studying on this platform.

Mr. Bajaj states “We think of our staff as our family. We ensure that none of the staff members is underpaid which further keeps the working culture healthy. We have a direct marketing staff of 2300 employees who responsibly have been going to each family to help them understand the online program and clarify any apprehension immediately. It is ensured that the child enrolls into the program only after experiencing it firsthand”. If the parents will share the UnfoldU concept with anyone and if they also follow the “Personalized

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Learning System” of UnfoldU, the introducer gets the unprecedented opportunity of earning sky high incomes. Yes, it’s true. The only thing that is required for this, is to share the UnfoldU Concept with the person or student next to you, either personally or virtually. The earning potential in UnfoldU is based on the most advanced model of distributing products and services, which is direct selling. Direct selling is an upcoming and very well accepted model worldwide and as per FICCI and KPMG report, this industry can touch the mark of 64500 Cr. by 2025 and will generate approx. 2 Cr. Jobs by 2025 in India. Keeping in mind the exponential future of direct selling industry, UnfoldU has decided to distribute its services using this model in the most advanced way using the power of internet.

Mr. Bajaj and Ms. Arora have successfully brought together a well-qualified team of educationists who have basked immense knowledge in their respective fields. Before any project is finalized it is thoroughly first studied and comprehended in detail. Research and development is the major pillar of any business. It provides the basic insight into the intricacies of the industry, the latest trends, and the parameters that play a major role in the growth of the company. And hence the company appoints only the best professionals in their relevant departments. There is a committee headed by Ms. NeeruArora, the director of the company with several members. She strongly believes that female workforce needs to be at par with the males and they provide equal opportunities to both. They encourage more and

|Neeru Arora, Director, UnfoldU “Achievers are acknowledged by Life” – NeeruArora Ms. NeeruArora is a woman of actions. With a post-graduate degree in Mathematics and a rich experience spanning more than 12 years, she has proved her merit in every sphere of life, be it academics, personal or the professional front. She started her career as a lecturer at S. Govt. College of Science Education and Research in Punjab and was adjudged Best Lecturer for two years. She showed excellent academic performance throughout. Her efficient planning and management skills have enabled the proper utilization of the Company resources in the right direction to achieve the desired goals. She is a leader and a motivator for her team members. Not choosing the easier way of life, she decided to push her limits and earn the position she has today. Her mantra for life is “You can if you believe you can”. Being an educationist her only focus is on perfect content designing. On UnfoldU portal Content has been designed in such a manner that learning for students is easy, interesting and long-lasting. We are providing unique modules for every chapter so that students can thoroughly understand the topic. To have a successful venture it is also a need to keep the spirits of your team always high and at UnfoldU it is followed as well. They invite motivational speakers for delivering sessions for the team, rewards are announced for top performers, regular meetings are held for appreciation and parties are organized for the members of the team. www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

more female managers and administrators. If any female staff member faces any challenge then she can directly approach the first point of contact. If the case is not followed properly or adhered by the committee members then she has full authority to move to the bench of the board of directors. This virtual nest has birds from all flocks like content developers, animators, accounts, software engineers, marketing officers, corporate trainers, business development managers and analysts who are persistently working towards making advances in the product to be offered.

|The Pace of Growth The company is growing at a tremendously fast pace and soon looks forward to becoming a brand in itself globally. The offices have already been established in the US and Canada. In addition to India, they plan on launching online courses for 9 other countries – Canada, USA, Australia, England, Europe, New Zealand, Singapore, South Africa, and the Middle East. To gain from the society you have to give back as well, and hence they gave free subscriptions to approximately 20,000 students from urban, rural and semi-urban areas. The company is committed to the welfare of the society by giving an equal right to education to the students irrespective of their caste, creed or financial strength. On being asked what streamlines his thought process and where does he learn the intricacies of the business from Mr. Harish Bajaj states, “One of my favorite books is by Dale Carnegie “How to Win Friends and Influence People” this is the book that changed my viewpoint forever. It teaches you how to convey your thoughts in the most effective way. Another book is by Shiv Khera “You Can Win” that I love to read again and again”.

|The Present Scenario With the changing times, the government also has started to show interest in the development of the education standards. In terms of the initiatives taken by the government with respect to the education, the industry has been quite positive he believes. The present government has been actively participating in digitizing the education scenario of the country and the efforts put in by the prime minister have allowed the entrepreneurs of the same like to convert their visions into reality. Growing education prospects are a promise towards the overall longevity of the society, growing economies and a better future of the country. And with growing projects like UnfoldU, the day doesn’t seem far when education would not be an unreachable asset for the less privileged ensuring economic prosperity with a provision of stress-free education.

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

BCM Review

Business Connect Team

Sugandh Bahl | Business Connect

Club Concierge powers the most innovative and engaging loyalty programs in market today. Processes managed by PWC declared Club Concierge as first Asia’s ( 2016 ) and then the World’s Greatest Brand ( 2018 ) for its unique loyalty solutions. Club Concierge is, first and foremost, a customer-driven company whose prime directive is to generate customer delight by consistently anticipating and exceeding expectations. Club Concierge is a global marketing partner company with a concierge mindset of servicing its client of “’no is never an option”.

DIPALI SIKAND Founder, Club Concierge Club Concierge comprises of a team of passionate

clients, we are the one-stop destination for numerous corporations. We have a deep experience in working as a strategic customer loyalty building partner to the world’s best known brands – luxury, consumer, telecom, automotive, private residences, destination clubs, and more. We help structure uniquely differentiated services and products and in turn help them create passionate loyalty, engage their customers, and drive real profits. Views of Dipali Sikand

members that help its clients be disruptive innovators: helping them identify weaknesses in their customer experiences and then use innovative customer insights to create exceptional customer value. What clients get immediately are the advantages the background of the company possesses. “We have scaled the entire proposition and have remarkable high touch platforms in place. Added to this is the fact that we can relate immediately to our clients and their end users alike with a global delivery service model, world class infrastructure, supplier networks, marketing assets and supporting technology .This provides us a significant competitive advantage, while we focus on servicing customers from a contextual, as opposed to a productbased or transactional, perspective, both within India and globally, “asserts the Chairman, MD, Dipali Sikand.

What are your views on the Changing face of Entrepreneurship? What’s happening today is something more profound than a change in technology. What’s happening is that limits to startups and innovation have been removed. The first thing that’s changed is that Consumer Internet (and Genomics ) are Driving Innovation at a huge scale. The second thing that’s changed is that we’re now compressing the Product Development Cycle, we can release

In words of Sikand, “From planning and strategizing to implementing and optimizing fruitful measures for the current and future marketing investments of our www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

products with minimum features to see its effectiveness now, which we couldn’t earlier. The third change seen is the relevance of the Founder of a business (the entrepreneur) has increased greatly: who better than the visionairy entrepreneur to continuously innovate, who better than the dreamer to have the imagination and courage to challenge initial hypotheses and make a business grow.

And while innovation is moving at Internet speed, it’s not limited to just Internet commerce startups. It has spread to the enterprise and ultimately every other business segment. We’re seeing the effect of Amazon on retailers. Malls are shutting down. Most students graduating today have no idea what a Blockbuster record/video store was. Many have never gotten their news from a physical newspaper. Its therefore that much more important for todays entrepreneurs to remain ahead and always informed.

The fourth thing that’s changed is that you can start a company on your laptop for thousands rather than millions of rupees, and with the emergence of incubators and super angels it has also dramatically expanded the sources of seed capital for entrepreneurs. Entrepreneurs no longer have to start off as a BIG COMPANY to prove their credentials.

One advice I would like to give today’s entrepreneurs though : nothing substitutes a face to face meeting with client and customers. Knowing your customers is key to a long term relationship. Also an ease of starting a business and getting easy access to funds is not the same as running a profitable business. The key is PROFIT and not Investor Funds!

The most profound transformation that is happening in the entrepreneurial work is the fact that Information is now everywhere, today entrepreneurs have exponentially more information than their predecessors.

What makes Club Concierge special?

Walking Miles : how today’s entrepreneurs should use the opportunties they have today:

Our Team”quips Dipali SIkand At Club Concierge, the team sets out to make great customer engagements, but they know that to do that, it has to be a place to foster greatness. A place where incredibly talented individuals are empowered to put their best work to helping many, with very little in their way. “We do know, though experience, that being an excellent engagement company makes us a superior marketing partner. Our mantra, Service, Way and Beyond, is lived and breathed by every member of our organization. Our experience has been that this type of service-focused, customer-driven culture has a tangible impact on our customer satisfaction rates, and therefore on economic drivers important to them,” believes Sikand.

All the advantages that entrepreneurs have today I didn’t at the time I started my entrepreneurial journey . But one thing is for sure : Having all these advantages cannot substitute the ability to do something and to do something well thought out. Reading about, hearing about and learning about how to build a successful company is not the same as having done it. Information does not mean experience, maturity or wisdom. The barriers to entrepreneurship are not just being removed. In each case, they’re being replaced by innovations that are speeding up each step, some by a factor of ten.

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January 2019 INDIA

Club Concierge has taken a long term investment approach in terms of their hiring and retaining bestin-class professionals. They believe that has tangible impact on the quality of the customer experience, and by extension on their client’s customer’s brand loyalty that they pursue to build. Their Brand’s credo encapsulates their culture and beliefs and they have created their work environment as a place where genuine care and comfort of their members is their highest mission.

Its disruptive creative mindset that looks to service beyond expectation is its greatest strength. This key trait of unbridled curiosity and a motto of no never being an answer, fuels people at Club Concierge, allowing them to deliver to clients, far beyond.

“We have only one rule: Passion Rocks, Common Sense Rules.

What are some of the unique HR practices Club Concierge has to make it a Best Place to work at

We owe our success to the creativity, passion and determination of our team that lives our mantra of service beyond expectations each day. Every one of our offices has dedicated experience managers on hand to assist you 24 hours a day, 7 days a week, 365 days a year,” asserts Sikand.

Sometimes things around the office can seem a little too good to be true. You may find yourself walking into office one morning and a bowl of fresh fruit on your desk or a man serving spicy golgappas waving to you, or a bunch of guys in Football jerseys or a levitating yogic teaching you to do the perfect headstand ...... don’t freak out. All these things at Club Concierge are actually there for their employees to use “If we ever institute champagnecatered lunches, though, then maybe something’s wrong. Definitely panic if there’s champagne!”says Sikand’

Further, it is already in 23 international cities and looks forward to growing to more through the strength of its brand and commitment while understanding needs and services in all geographies.

Winning Laurels through immaculate client engagement: Delight gets many things done in this world. It makes relationships sweeter, more workable and longer lasting. It enhances the understanding and empathy between people. It motivates partners and associates to go beyond the brief in business. Which is why you have always endeavored to delightfully engage your Preferred Partners in every way possible. Now with Club Concierge, you have a professional on your side, specialized in providing this delight in disruptive new ways.

Club Concierge employees enjoy exceptional benefits including those across heath, investments, lifestyle and more. Standing out is the the company;s commitment to their program Random Acts of Kindness ( www.raok. in) Their program is unique, material, and credible. The team has also adopted a village in the Niligiris to build a model village and are seen atleast 10 days a year on the slopes, working with the local tribals in building a sustainable Ecosystem for them.

Club Concierge has been delivering exceptional non fractional human experiences across both digital, nondigital and blended channels, throughout a wide range of customer types that are far above a customer’s baseline of expectations. Its services are both dynamic and layered in that it is constantly changing and improving to ensure relevancy to customer types.

Unique Employee Benefits at Club Concierge

• Club Access Program-enabling employees to spend quality time with their families, who are the invisible pillars of support for the employees, family members and employees get unlimited accesses to many social clubs that Club Concierge has tied up with . • Voluntary time Off- embracing social responsibility , employees get paid time off to participate in community service projects. • Emergency Ride home Program- If you have a personal emergency during your work day and need transportation home or to another destination (hospital, child’s school, etc.), Club Concierge will pay for a ride share.

Not only has it adapted to the needs of the market, in its business it has set the trends to which the market reacts and aspires towards. It helps it adapt on the fly to changes in the market, in technology, to aspirations. The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve. www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

• Lounge Access Program- to assist employees towards a more comfortable travel experience which helps them be at their best energy levels throughout, employees are given complementary airport lounge accesses • Executive Wellness Program- Club Concierge has a well developed wellness program where employees have access to wellness resources and also get to build a personalized wellness plan with the company health advisor.

1) Micasa (Home-stay)- Parents of managers get to have a two day break at a homestay of choice each year with the employee. 2) Dil Se: Jubilations and Celebrations- Club Concierge family makes it a point to celebrate all the special occasions of an employee and their family members including: Employee birthdays• Parent’s birthdays• Kids’ birthdays• Employee marriage anniversaries• Employee work anniversaries• Other Employee Special days•

• Pets at Work Advantage- Club Concierge is a very pet friendly company. Pets are allowed at work each day

• Go Green Perk- Club Concierge employees are encouraged to adopt methods of sustainable living and environment-friendly ways of life through the Club Concierge Go Green Perk. Employees that cycle to work get to avail of a special Green Perk Allowance. • Employee Savings- Club Concierge employees have access to a myriad of employee discount offers throughout the year. • Employee Health insurance Program- Employees are covered under a Group Medical Insurance Plan • Company Leased Shared Accommodation- Cub Concierge at its discretion offers bachelors company leased shared accommodation

• Women at Advantage- Our Women @ Club Concierge Advantage highlights our interest to invest in making our organization a women-friendly workplace. Special Women Only Benefits help the ladies to lead an enriched work life balance in addition to many interesting benefits. • Company Chill Nights- Club Concierge Company Chill Nights is an initiative of the organization for engaging employees effectively. Once a quarter employees let their hair down over a themed dinner party. • Employee Errand Run Program- Club Concierge Employee Errand Run Program is an initiative of the organization to ease out the work-life balance of employees. Employees use the company’s concierge and errand runner for their to - do lists. This service is also extended to parents/ spouses of employees • Second Skill Program- Club Concierge recognises the importance of up-skilling and for the team to always be future ready. Towards this, every employee in the company has available to their credit, a Second Skill Allowance. The allowance lies in a virtual credit account, and as required, Club Concierge even provides periodic top-ups.

• Follow Your Passion Benefit- Club Concierge fosters the spirit of entrepreneurship. Be it a product, service, or a business model: they work with their employees to develop their ideas that can transform the world and offer funding assistance as well as marketing and operational assistance. • Lunch and Learning Perks- Learn-at-Lunch trainings are informal training events of short durations , where over a brown paper bag packed lunch, employees get to learn something new each session beyond their roles at work.

• Emergency Cash Advance AssistanceEmergency Cash Advance Assistance is an initiative of the organization to ease out the life balance of employees and provide them with financial assistance at times of necessity. • Dil Se ProgramTo honour and celebrate the sense of belongingness towards the families of its employees, Club Concierge proudly presents every family member a celebration Mojo on their special days.

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

BCM Review

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Hot or warm disease can help loosen the channels along with relieving congestion. Sip of warm beverages or drinks shows high cure in the routine issues. Green tulsi tea, black tea, peppermint tea or infusions are highly recommended for the remedial consideration. Usage of milk is advised to avoid as milk forms more mucus which is a first sign of body infection.

Honey is an natural and most used ingredient of daily life. Honey possess the feature to soothe irritating throat, relax cough and cold. Honey with hot drink is always recommended as grandmaâ&#x20AC;&#x2122;s recipe for cure of breathing problems. Teaspoon of honey with warm water or hot herbal tea is advised twice a day as health booster

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Chaparral is a bright yellow flowery plant found in the deserts of northwest America. High in NGDA it is a powerful anti-oxidant which can detoxify the breathing system and enably your lungs to breathe naturally. Also it can reduce coughing, swelling, congestion and heal the nasal and throat passage.

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

LIFE CAN BE BRILLIANT WITH THE RIGHT FINANCIAL ADVISOR Vikas Jha | Business Connect

Reservoir Financial is one of the top financial planning and wealth management firms in India. The inception of the company was done in 2014. Its unique approach makes it rely on not just numbers, it’s a mix of Science as well Art. “Our large panel of financial experts along with years of experience in the wealth management industry have established us as one of the most trusted financial advisory brands in India”, says Raj Rahul Singh, Sales & Expansion Head. No one knows what the future holds, but it’s brighter when you’re more prepared. Starting with a one-on-one conversation about your financial goals, A Reservoir advisor can help you prepare for the expected — and the unexpected. Through a personalized financial plan, your advisor can help you live the life you love today and feel more confident about the future. “We believe that astute financial planning can be a powerful tool that can help you carve out a better future for you and your loved ones”, says Raj Rahul Singh. Everyone has a unique set of needs and requirements when it comes to planning for their future. This is why its team takes the time to understand you and the personal nature of your goals and ambitions. At Reservoir Financial, it is the constant endeavor of the company to help you convert your dreams into reality by developing a personalized strategy and approach that is constantly evolved with a focus to adapt to your long-term plans and aspirations. Sadly, awareness of financial planning in India is low but this is pretty consistent with the state of awareness in a lot of other countries where Reservoir Financial has its programs. In India, there is a paucity of understanding as to what financial planning is and, due to which, they don’t value it. www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

RAJ RAHUL SINGH Head - Sales & Expansion 26

Spreading Financial Literacy

discussion among all level of employees. It has a strong workforce of over 200 employees. The Company always takes into consideration Knowledge, discipline and performance as the key factors for the appraisals.

The key element to a financial planning certification is financial literacy, which makes it important to improve overall literacy levels. As wealth increases, the mindset of the people take a shift. When consumers are in a state of subsistence, wherein they live on a day-to-day basis, it is hard to plan your finances. As wealth increases, you need to have something in order to protect or multiply. In such circumstances, financial planning reaps huge benefits, if done in advance.

Reservoir Financial was selected for the best startups as well as fastest growing advisory company in India of 2017-18 by an esteemed business magazine. The future plan of the company is to educate every individual in India regarding financial planning and provide protection for their future. India is becoming more open to financial planning and wealth management. Mr. Singh tells board that there is a growing awareness about long term financial planning including for retirement.

Meet The Expansion Head

Raj Rahul Singh is a specialist Banking & Financial Services strategy planning and implementation professional. He has successfully executed product and portfolio management strategy, day to day operations of large teams, businesses and end to end lifecycle management for various business verticals years of leadership and corporate experience across UHNI, Wealth Management, and Capital Market & Secure Lending. With strong emphasis on growth, he has managed teams across Sales, Operations, Risk Assessment, Compliance, Digital Channels and Business Intelligence, etc.

Reservoir Financial provides education in financial planning which helps people to achieve their dream and protect their future at the same time. It provides one roof solution to its clients in order to fulfill their dreams. Currently, the firm operates on a fee and commission base model. In the initial phase, it faced hurdles in terms of hiring professionals from reputed BFSI. Gradually, things started falling in place and the perseverance and hard work paid well for the company.

The 28 years young Mr. Singh completed his schooling from The Doon School in Dehradun, Uttarakhand. He completed his graduation from Symbiosis Institute of Business Management. Mr Singh Started his career from HDFC in 2010. After this, he served Aditya Birla and IndusInd Bank and is now currently working as Sales and Expansion Head since October 2016. He also holds Executive MBA degree in Financial Planning & Services from Indian Institute of Management, Ahmedabad. Moreover, he holds advanced management program from Harvard Business School.

It has clients with an annual income ranging from 20 lakhs to 60 lacs. The market is huge and has rooms for many players. Rahul says, “About two to three millions potential workers seeking financial advice is poised to go up to 12-15 millions in next five years”. It hopes to be among the top five financial planning companies in India. Providing the digital knowledge to clients has helped the organization in connecting them with ease. Keeping valuable things in mind, the organization has made it the core responsibility to help kids. That’s why as an organization, it has taken a step to support NGOs that work in similar kind of activity.

Work Culture fathoming employees’ needs

By giving birth to a new era of work culture in India, potential start-ups such as Reservoir Financial is determined in fulfilling cravings of its employees. When it comes to taking care of employees’ interest, it always remains steadfast to ensure that the workforce remains satiated on every front. The Company always takes out time to make sure that the suitability requirements of the staff are met. Moreover, the company chalks out time on a monthly basis for their recreation. The Company is ideal for people who want to enhance their knowledge in financial products. The Company has maintained healthy work culture in terms of open

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Acro Engineering Company

n last couple of decades, India has become a hotbed of technologyoriented companies. As we know ours is a country with maximum number of youngsters, our country possesses a large probability of leading the global tech market. A breed of young minds is pioneering the domain with innovative concepts and mind boggling ideas. But even

The veteran that fathoms its workforce

Dr. Amit Mishra | Business Connect

before the technology revolution came to being, there were a few companies which were penning down the history. This was being done at a time when India was still lagging behind with many developing countries in many spheres. In such circumstances, Acro Engineering Company came into being in the year 1981. The company having more than

three and a half decade experience has been a witness to humongous metamorphosis in the industry. Such amount of colossal experience has helped it gain the know-how of the industry. Not only this, it has learnt how to maintain good productivity by taking care the needs of employees. This is something which places it one among the best places to work.

Himanshu Jain

CEO (Acro Engineering Company)

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

It was founded with innovation in mind. The primary goal of the company was to share the gift of high performance computing with the country; and today, it has established itself as the leading distributor of high performance computing hardware. This includes High-End GPUs, Motherboards, PSUs, Gaming Peripherals or Gaming Gear and much more. The company has been able to serve two of the most rapidly growing sectors in India. The First being the ‘Gaming and eSports industry’ which has taken the world by storm; and the Second being the Machine learning discipline. Both industries require High Performance hardware which the company seamlessly provides through its robust sales channels. The company provides High performance hardware which was not previously available. It has diversified its services since then. The company has been the one to bridge many gaps now and then. This is because it is not just box mover; it provides market intelligence and much more to vendors and partners. This is mainly because it likes to be responsible for what it sells. This is why it also provides RMA services for its products. The operations are vast and versatile. Cocktail of Old wisdom and young ambition As of now, it is assigned with the responsibility to maintain versatility and lead through innovation. “We understand that there is a greater risk when you are the ones to take the first step but we like to up the ante”, proclaims CEO Himanshu Jain. But this is only possible because of medley of Old erudition and young aspirations. This is the driving force behind the company. Moreover, the business is conducted strictly in the B2B spectrum but its focus never goes away from its end users who are between the age of 13 and 35 that is more than

60% of the total population of the country. From gamers to innovators to creative intellectuals, its clients represent the future of this country. Now, it is looking forward to make a sizable impression on the mobile accessories as it sees mobile entertainment as the next big innovation. This is something that it seeks to make possible with the partner brand ‘Ant Audio’. Apart from this, the wide use of social media has helped grow the business to a much greater scale. Thanks to this, it has been able to reach out directly to target audience at much lower costs. Although its team hosts regular interaction with end users, Social Media still helps in getting people together. The company works with a balanced work system. It believes that age is not a guarantee for wisdom just as youth is not a guarantee for innovation. It has a culture of providing opportunities to grow. No matter the age or position, everyone has a chance to voice their opinions and plans. This way its team gets to understand the market quicker. The dynamic and open work culture allows for an environment that allows the team to enjoy what they do. Enthusiasm of the employees sets an example Maintaining operational and quality standards is of the utmost importance. The onboard team and managers make sure that it chooses people with passion because it works in an industry that is fueled by the same. “Doing something because it’s your job is one thing, but it’s a completely different picture once you are invested in it”, reiterates Mr Jain. The workforce is filled with people who are obsessed with the industries that they serve. This automatically ensures efficiency and commitment in what they do.

It hosts an annual leisure meet for entire workforce; and it also sends employees in its local branches on one quarterly trip to a nearby destination to re-energize them. This boosts overall productivity, team building and creativity. Dedication and creativity are very important to the company. It is a company with lots of moving parts. This is why it needs to ensure that the person on question knows how to work well with the team. Recently, it had the pleasure to become a part of NVIDIA’s Gamer Connect 2.0 in June 2018. Such large scale events can become logistical nightmares. Although the team charged with this responsibility had the competence and capacity to execute but the will power of the team was amazing that motivated the rest of the team to go beyond their call of duty to assist the primary team.

Achievements It has been awarded much recognition over time. Recently it was awarded by AMD Radeon for its outstanding efforts and also by Cooler Master for its excellent logistical & Sales support. It is also a milestone for the company that it is able to maintain exclusive distribution rights for major brands like CoolerMaster, MSI Components, Sound Magic, Steel Series and G.Skill. Future Plans It is planning to further expand its team with young and passionate individuals. It is also looking to expand its team in the NorthEastern states of India along with expanding deeper into A & B grade cities through its outreach program.

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

BCM Review

Business Connect Team One of the most enticing features that a customer looks out for is the satisfaction he or she gets after availing a particular service. These days, customers are not only focused on having cheap and affordable products but they have also become quality-oriented. One needs to be very careful while servicing a client. Even a small mistake can harm the prospect in long run. In a market full of competitors, it is of utmost importance to strike a chord with the values of market and the current needs of customers. Everyone wants to grab the attention of prospective customers. In such a rat-race, how can one ensure the trust of customers? There are multitudes of ways by which one can keep the loyalty of customers intact and generate repeat customers. Many successful people in the world have been able to bring in practices that are helpful in retaining the customers.

• Call your clients regularly: One of the most important things to keep in mind is a cordial relationship with a client by means of an active communication. Maintaining a good relationship with clients is of utmost importance. To this end, one can call clients on a frequent basis to make him or her feel that you care for the person. • Create valuable content: A client will become loyal customer given that he/she is provided with value for money. If you are not able to bring value quotient to the table, the chances are that you’ll lose the customer sooner than later. So, it is advised to devise a methodology where value is the king. • Become an authority in your field: Whatever be your domain, try to be the best in the arena and have the acumen required to excel in the domain. Be so strong that you are considered as the authority of the sector. It is your brilliance that will help you reach the zenith of success. • Reply to your emails promptly: It has been found that we take our clients casually and it is reflected in the manner we reply to their emails. The immediate revert on any mail shows your willingness and persuasiveness to handle

the queries of the client in any accelerated methodology. It’s better to be reply positively in the quickest possible time. • Be decisive: There are times when we get ourselves ambushed in a situation where getting out from the place seems impossible. This is where the leadership comes into play. One needs to take strong initiatives in order to avoid any such situation in the future. Decision making is what differentiates a leader from a mundane entrepreneur. • Value your client’s point-of-view: It’s quite common to see people with their own mindset regarding any particular thing or service. They have their pre-defined meanings regarding those issues. It’s better to keep oneself out of the matter if we don’t fit into it. If a customer doesn’t agree to certain points, let him or her open his/ her heart. • Add a personal touch: These days, formality is on a lower note and clients are more inclined towards getting personalized stuffs. There is a wave of new trend where we get to see a steep rise in the personal touch by different kind of companies. New ways are being devised to give an allnew user experience. • Be realistic and do not over promise: Many times, in order to point score over competitors, we make a huge mistake by promising unrealistic promises. This confuses a client and makes him take things in a different manner. This has a long-term repercussion on the organization and the clients. Moreover, the client remains clouded with an ambience of uncertainty. • Identifying opportunities proactively: Being an active entrepreneur, it is a prime duty to keep a bird’s view on the hot and happening across the globe. One needs to stay hungry in order to get the most possible outcomes. One can easily miss out on the things that are of prime concerns to the customers. • Be clear and transparent: To run a company and to bring value addition to the customers, it is necessary to set clear and transparent goals. Then, one should work accordingly. Rather than getting drifted away by the current of a million thoughts, stick to basics and the most efficient modus operandi.

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BCM Review

Business Connet Team

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A New Wave of

Stylish Ladies

Garments Vikas Jha | Business Connect

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Mukul Khandelwal

Founder, Mukul.net.in 35

www.businessconnectindia.in | Vol. 2 | Special Edition

January 2019 INDIA

ukul.net.in is an online ladies garment c o m p a n y dealing in all sizes ranging from XS till XXL. Their secrect of success is that larger sizes are preferred more than other sizes as there is a dearth of fashion for the larger sizes. Their fabrics are very soft cottons and viscoses and are crafted specially to suit the Indian climate. The reason for starting this project was to tap the demand of Indian fusion clothes. They cater to the Indian

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

women who want fashion at their doorstep at an affordable price with excellent quality. They have a very strict quality control team and customer feedback is most important to them. This way, it only improves and makes the product better. The Company has tried to serve the solution of the challenge pertaining to sizing. The Company is very confident on the colors, fabrics and styling. In order to make the customer happy, they send all sizes for a free trial at the customers doorstep .This facility is so far only

Recently, they have achieved their yearly target which makes them move forward in all its plans. They have a long term goal to be in maximum cities all over India catering to the stylish Indian woman of today. Social media has been a strong help in their business development. By this, they have been able to reach all parts of the country. The Company is always active on the social front. They always look for ways of sponsoring events and donating garments for a good cause. Would also like to add that a certain percentage of the profits go to charity.

within Delhi NCR which stretches from Ghaziabad to Mannesar and Faridabad to Greater Noida. By doing this, they get zero returns. The customers try at their convenience and then send a message to collect the extra pieces. They are a team of young people who are determined to make the company a successful entity. They have clients who have been very encouraging in every aspect which has further boosted the business and sales. They have a team of people who specialize in their respective fields. Right from marketing to designing to production, the team has an experience of several years which has helped them to bring the brand forward. The online business is tough and it stresses on quality. For this an excellent after-sales service is required. This is where the company has excelled and made quality its biggest USP. The Company aims to reach every fashion-freak lady in India. It is currently in the process of an expansion by also selling to boutiques. It is successfully selling in New Delhi, Pune, Shirdi, Hyderabad, Varanasi Jaipur and Faridabad. The Company foresees a growth of more than 200% in 2019 by retailing online and in boutiques. Its target is 100 stores within the country by 2020.

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

BCM Review

, it is a

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Lovely Sharma | Business Connect

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Towards a Brighter Tomorrow

BEST PLACES

Sugandh Bahl | Business Connect

Prateek Gola Founder, HP Led Lighting

Himanshu Gola Co-Founder HP Led Lighting

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

ED technology is the most effective way to combat rising prices and increasing supply demands with an ROI of less than two years. HP LED LIGHTING is a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Lighting. The company provides energy efficient lighting solutions and new lighting applications.

“Our commitment is to deliver new lighting technologies, as well as innovative and locally relevant consumer products that make a real difference to our customers, consumers and stakeholders across the India. We believe that the best way for us to do this, is through deep understanding of people’s needs and desires. When we bring the two together – people and innovation – we create the next generation of technology and things that people truly want and need. These are meaningful innovations that help people to be healthy, live well and enjoy life,” believe the founders Prateek Gola and Himanshu Gola. HP LED LIGHITNG believes in providing solutions to the end users. Its retro fit solutions provide easy to fit products, are widely used in commercial, Industrial, Land Spaces, retails. The company produces 95% product in house with in house LED Driver Development, Driver Deigning, SMD mounting, as it recently introduced high voltage Protection in high wattage LED products like Street light, Flood lights products. All other injection Maudling, pressure dies casting as also done by it for efficient quality control. These things increase their company’s face value to all of their channel partners and end users.

Initial Hiccups and Business Model As we know these days everyone hires an electrician for all type of electrical and lighting needs and all know that these people don’t know anything about the power factor, load balancing, wire gauge calculations, effect of light, which color and how much LUX is required for a particular room, office, lobby etc... This is very hard to hear that go to that shop and buy these products from local retailers, after complication of projects when project come in day to day basic user find so much issue regarding wiring lighting effect, some place low light- some place high light etc., in this case we consult peoples about the lighting ambiance load balancing with the help of computer software. The company is also into providing the best lighting products, making sure that your home, office, building, industry, more comfortable low maintains, fast ROI (return of investment). The team directly works with customer requirements which reduce the overhead cost of the dealer/ distributor network and give 100% genuine feedback directly to the customer, most commonly we have MNC like – HUL, ONGC, Affine Steels, etc. which tell themthe real problem about the lighting issue and we provide them complete solutions like dimming, WIFI connectivity control, GPS Switch for outdoor lighting controls etc. Crossing over all such obstacles, the company today possesses a good number of clientage, such as; ONGC, HUL, MANGLAM ELECTROD, LIFELONG, AFFINE STEELS, are some of their prestigious corporate clients. As a case study the company shares one of their customer case scenario, named – AFFINE STEELS, SIDCUL, (HARIDWAR – UNIT ), they normally use normal 500w / 200w incandescent bulbs (filament life – 5000 hours). In this company when the team approaches the company with a complete project report, then the management carefully understand their purpose as they help them to achieve the

GOALS now company maintenance cost is reduce up to 70% and electricity bill reduce to around 15-20% by using our HP LED LIGHTING FLOOD LIGHT (life – 45000 hours) product which have a load of 50w only and 6 times more light than an incandescent bulb. So, there is very big impact of capital saving and ROI is around 15-18 months only. Technology moving hand-in-hand with a brighter Future

“We tend to produce 95% product in house with in house LED Driver Development, Driver Deigning, SMD mounting, as we recently introduce high voltage Protection in our high wattage LED products like Street light, Flood lights products. All other injection Maudling, pressure dies casting as also done by us for efficient quality control. These things increase our company face value to all of our channel partners and end users,” asserts the founders. Further, plans for the growth are such that we are all aware, in India the biggest market share in based on Agriculture and these days the farmers are facing lot of problems due to weather conditions so the company’s core research time is utilized in researching on some development in Horticulture Lighting area, by using these products one can grow plants inside your home basement, indoor farming, controlled area farming which are next level for all of our Indian farmers as we know that new technology prices are on hire side so we also looking some angel investor and governments bodies for promotion of these Horticulture products.

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Making Technology Cheaper for People Ujjawali Shrivastava | Business Connect

Yogesh Bhatia Founder & MD

f late, India has emerged as one of the hottest destinations for mobile phone manufacturers and sellers. There are a multitude of companies that are in the rat-race to tap this market that is full of opportunities. But when it comes to homegrown setups, there are a handful of burgeoning companies that have cemented their position in the market as a brand. S G Corporate Mobility Pvt Ltd is one such company based out of Gurgaon that launched the most economical feature phone at Rs 299.

40 crore Indians by providing them a conjoining tool at an affordable price. During its journey that spans more than a decade, it has earned the faith of several renowned companies. Its list of clients includes Barista, Relay, Viveks, Metro Cash & Carry and numerous other companies. The Company believes in doing continuous R&D to provide top notch electronic products to the customers at economical prices. The R&D has helped it procure best of the products in vogue. It makes sure to maintain friendly environment where work is fun. It takes utmost care of its staff and ensures their progress. Promotion of the employees is solely based upon their performance. Apart from this, it has annual appraisal policies but if an employee performs really well, he or she may get the appraisal in 6 months too. It takes employees on recreation quite often to rejuvenate them. The Company is being aptly run by its founder & MD Yogesh Bhatia. He has a seasoned expertise of more than three decades of the vertical.

The driving force behind that has been its vision of #connecting40croreindians. The Company has continued its marathon since then by launching several other phones and has expanded its business by manufacturing phone accessories, Bluetooth speakers, LED TVs etc. The Company wants to empower people with the latest and pocket-friendly technology. The Company has a strong team of over 100 employees who stay dedicated and devoted towards their duties round the clock.

Achievements • Launched world’s most economical feature phone • Bluetooth Dialer phone • Dial Number Voice • Mobile Accessories at economical prices • The world’s most economical TV

It has always endeavored to provide products at an economical range. In August 2017, under its flagship program Detel, it launched a feature phone touted as D1 at an unbelievable price of Rs 299. The phone is now available in the market at a convenient price of Rs 349 with an upgraded chipset. This year, it has come up with LED TV ranging from 24” to 65”. Moreover, it has recently launched the world’s most economical 19” TV globally at an incredible price of Rs 3999.

As of now, the company aims to deliver pocket-friendly smartphones that is slowly and steadily becoming the need of every household. Moreover, it is eyeing new innovations in Feature Phones, Budget Smart Phones, Mobile Accessories, 4G Phones etc.

The Company since its inception in 2007 is working day in and day out to connect the unconnected www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Nirmalya Labs

The saas-driven ideal workplace

Sulekh Rath CMO (Nirmalya Labs)

Sugandh Bahl | Business Connect

irmalya Labs is a company that blossomed out of the need of its co-founders to start something on their own, where they could innovate and do something which they never got to do in their corporate life. After working for more than 20+ years in corporate, the trio of Biraja Prasad Nath, Keshav Tripathy and Sulekh Rath decided to carve a niche in the domain of Product Engineering. The key services of the company include Product Engineering, Enterprise Application, Agile Testing and Finance & Accounting Services. Considering the volatile dynamics of global economic system, every company/organization needs cost effective, robust, secure and hassle-free services. All its products (iPravaah, mPravaah, nPower, nPravaah AMS & nHRMS) are SaaS based products. Customers use them on subscription basis instead of spending lots of money for development, deployment and maintenance. As a technology company, it is focused on startups and enterprises that have great idea but pulling right kind of engineers and technocrats are difficult for them. The founder of the company Mr. Nath has a special message for

his clients, he says, “You focus on your core business, Let us do the engineering”. On this model, it is working with couple of Indian and abroad customers and developing their products.In last one year, the company has gained customers from the USA, UK, Australia, Africa and India. Fortunately, it is able to add customers in its company and is optimist to add more. It is looking to expand its reach over the period. Moreover, Mr. Nath believes, we can’t thrive and stay on technological top without the creativity and innovation of our engineers; hence creating technocrats with rock solid knowledge in Blockchain, IoT, Analytics and continued research how to leverage technology that would help poor section of the society. Work culture that understands humanism Emphasizing upon a better workforce, Mr. Rath says, “To become a great company, we need to have great people with a positive attitude”. We hire handpicked engineers from India’s premiere institutes and groom them to have passion. To make its work enjoyable and feel office as second home, it emphasizes upon 3R (Respect, Responsibility and Recognition). It

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

treats employees like grown-ups and partners. It shares information with partners, actively seek out and act upon their ideas and assume they are responsible enough to manage their own time and selfdriven. It treats everybody equally irrespective of experience and position. It pays partners decently and gives them good benefits that include decent healthcare, Personal Accident Insurance and group insurance too. Apart from this, it provides other rarer essentials too like paid parental leave, anniversary leave and equities. It helps partners with their careers and understands that not all careers are built the same. It has strong training and mentoring programs. Moreover, it reimburses tuition for education outside of work, has active, well-thought out platforms for mentoring, especially for women and provide pathways for leadership career paths. It believes that people have lives outside of work, and that these lives might sometimes impinge on their time and attention. They know that it’s give and take, not give or take. It sees fun, humor and relaxation not as the enemies of hard work, but as its allies. It has flexi office timings, working from home as part of its work culture. It has a purpose, a mission that everyone understands.

Moreover, it tries to create good citizens of communities and of the world. It believes every citizen should contribute something for social responsibility and made it a culture in the organization. It celebrates birthdays of every employee in its organization. Not only this, it also goes for team outing quarterly, participate in cricket tournaments, seminars, etc. Planning to create a social service group “Unnati”, where it will take up educating schools kids in the field of computers and provide a platform to learn computers on-line. As an organization, it has a rock-solid process and dedicated quality team that ensures every work product goes out from Nirmalya Labs should qualify as per the standard. It believes in on-time delivery and first time right. Moreover, Quality is inherent attribute of its soul. Being a technology-driven company, making use of technology starting from interview to attendance to appraisal to exit is a part and parcel of its work culture. Every employee is different, and their goals are different as per organization needs. So it defines quantitative goals and helps partners to achieve the goals and become successful. It believes that each and every one’s success is company’s success.

Keshav Tripathy CEO (Nirmalya Labs)

Achievements In a short time frame, it was able to build its own products and make it successful in terms of usages and revenue. Its MBC products (iPravaah, and mPravaah) were quite successful and as of now, more than 2M consumers are using the products. It was recognized as one of the top 10 startups by a business magazine in 2017. It was recognizedas one of the top 10 Innovative Software Company by another business magazine in 2018. It was recognized as Startup by Govt of India and Govt of Odisha. Recently, it was awarded with “Business Excellence Certificate” for demonstrated Business Excellence by World Confederation of Business, Taxas, USA. Keshav Tripathy has been selected as a Mentor for Change by NITI Aayog and diligently working to change the society with the use of technology.

Biraja Prasad Nath CMD (Nirmalya Labs)

Mr Tripathy says, our aim is to have a happy and knowledgeable workforce who derives pleasure of working with it because of challenging assignments. The company has made it possible because it treats engineers to keep the passion and chase them to convert a professional dream. It always encourages, listens and carefully evaluates the solutions which come from any one in its Organization. Key Officials Biraja Prasad Nath (Founder & CMD): With over 22 years of experience product engineering & consulting, has worked with giant like PSC, IBM Labs, Credit Suisse, Alltel, Satyam, and Tata Steel. Prior to Nirmalya Labs, Biraja was the Director & Head of Engineering in Progress Software Corporation.Biraja has solid background in product engineering, utility, finance and telecom domain. He is an alumnus of NIT, Jamshedpur.

Keshav Tripathy (Co-Founder & CEO): With over 30

years of industry and consulting experience in the domains of Manufacturing, Logistics, Credit Card, Port Operations, Insurance etc. He has worked with giants like NIC, Tata Steel, Satyam, GE, IBM etc. He is an alumnus of NIT, Rourkela.

Sulekh Rath (Co-Founder & CMO): With over than 22

years of experience in sales and Business Management. He has worked with power distribution domain for many years and brings solid knowledge in power and distribution sector along with customer relationship and business development area. He is an alumnus of IIM, Kolkata.

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January 2019 INDIA

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伀渀攀匀琀漀瀀匀栀漀瀀昀漀爀愀氀氀礀漀甀爀渀攀攀搀猀吀漀琀爀愀渀猀昀漀爀洀礀漀甀爀戀甀猀椀渀攀猀猀礀漀甀渀攀攀搀愀瀀愀爀琀渀攀爀眀栀漀戀爀椀渀最猀愀氀氀猀攀爀瘀椀挀攀猀甀渀搀攀爀漀渀攀爀漀漀昀䄀瀀愀爀琀渀攀爀眀栀漀眀椀氀氀搀攀氀椀瘀攀爀攀ϻ挀椀攀渀挀礀愀挀爀漀猀猀愀氀氀礀漀甀爀瘀攀爀爀挀愀氀猀䄀瀀愀爀琀渀攀爀眀栀漀眀椀氀氀漀û攀爀攀渀搀琀漀攀渀搀猀甀瀀瀀漀爀琀愀挀爀漀猀猀挀漀渀琀愀挀琀挀攀渀琀攀爀猀Ⰰ 䈀愀挀欀漀ϻ挀攀瀀爀漀挀攀猀猀攀猀Ⰰ 吀攀挀栀渀椀挀愀氀愀渀搀一漀渀琀攀挀栀渀椀挀愀氀猀漀氀甀甀漀渀猀䄀瀀愀爀琀渀攀爀眀栀漀甀渀搀攀爀猀琀愀渀搀猀椀渀琀攀爀猀攀挀挀漀渀戀攀琀眀攀攀渀戀甀猀椀渀攀猀猀猀攀爀瘀椀挀攀猀愀渀搀愀渀搀琀攀挀栀渀漀氀漀最礀䄀倀䄀刀吀一䔀刀圀䠀䤀䌀䠀䤀匀匀䴀䄀䰀䰀䔀一伀唀䜀䠀吀伀䌀䄀刀䔀℀ 䈀䤀䜀䔀一伀唀䜀䠀吀伀䴀䄀吀吀䔀刀 ℀ 䌀漀渀琀愀挀琀甀猀琀漀搀愀礀琀漀氀攀愀爀渀洀漀爀攀愀戀漀甀琀漀甀爀猀攀爀瘀椀挀攀猀 www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA 50

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Tel: +91(821) 4191022 Email: info@triphasepharma.com www.triphasepharma.com www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Sathish Kumar Ganesan VP Engineering at Sankalp Semiconductor

Samir Patel

CEO at Sankalp Semiconductor

Nagaraj Azhakesan COO at Sankalp Semiconductor

A – SANKALP OF DEVISING INNOVATIONS (INFINITE IMAGINATIONS; WORKING BEYOND LIMITATIONS) They are Nano makers but equip the ultimate power to raise the world. Vikas Jha | Business Connect

uccess is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do. Success is the result of perfection, hard work, learning from failure, loyalty, and persistence. With the same philosophy

of success, SANKALP is flying high in the sky of System on Chip (SoC) world. With technologies, innovations, creations and more over very brilliant minds, Sankalp is leading in the empire of diverse future. They SANKALP (pledge) to paint the canvas with creations, innovations, and exceptional ideas.

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Letting – “minds as their assets” and “efforts as capital”; “beliefs as their weapon” and “quality as their victory” SANKALP SEMICONDUCTOR sails into the glorious journey of ultimate technology services leader. They are able to configure themselves as the leading provider of ASIC/SoC design services.

Incepting seeds in 2005, they engrossed the productivity and stamped their marks by landing as the most trusted Semiconductor Design Service partner for distinguished companies indulged in Automotive, Consumer Electronics, Industrial IoT and Medical electronics sectors. They sail a beautiful & commendable journey of 13 years, enriching with massive efforts, supreme quality products & 100% customer satisfaction, they have successfully landed their foots throughout the globe. The organization is efficiently inspiring young entrants and obtaining leadership in extremely dynamic environment along with setting benchmarks for others. Also offering integrated portfolio of services and solutions in key semiconductor domains in both digital as well as analogue, Sankalp features with the top quality services providers of semiconductor world. Globally crowned for their victories, they have successfully established six delivery centers in native country and counter parts in USA, Canada, Germany and Malaysia too. We all know that technology spreads its web by own, similarly SANKALP SEMICONDUCTOR are perfectly claiming their presence all over the world by their sole efforts. Managing 1000+ skilled and expert engineers under one single roof is not an easy task but believing into prosperity they are much wealthier by their goodness and organizing power to direct the delegates and upholding legacy of decades.Asserting about their uniqueness the company proudly claims itself as a provider of first-time-right silicon designs by engaging engineering teams across the globe to devise System-on-Chip. SANKALP has successfully placed feather on their cap as becoming the chip design factory for all global chip requirements. Being an employment generator, Sankalp has penned up pinpoints pan- India, concentrating mainly in Tier-II cities. With the viewpoint

of engaging with customers, with multiple business models extending from a specific chuck of project to getting involved throughout the chip design life cycle. The company challenges itself for working on multi-location multi-domain projects flawlessly with such a diverse workforce, making them powerful in all working arenas. Crowning triumphs globally, SANKALP grabs accolades from very hands being Red Herring Top 100 Global Companies, winning Frost & Sullivan award for competitive strategy leadership in semiconductor design, Deloitte Fast 50, STPI ITES Highest Exporter Award. Also engaging a significant engineering presence in Hubli, Kolkata, Ahmedabad and Bangalore known for semiconductor presence.

Trailing Competitions

Craning creativity in one hand and hard work on other, the firm enables themselves in leading their paths and unfolding every breath of efforts to reach the apex height of satisfaction of their customers. Competing in the cut-throat market they successfully landed on the ground of being leading young professional company engaging with their customers throughout the chip design life cycle and accomplishing 1000+ projects over the years. Parting praises for the victories in the crown of their skilled and experienced personnel. The business aims standards at par and focus on employing the keys that have great zeal and enthusiasm for their work. Reviewing the KEY-RESULT-AREAS in all variable aspects regularly and following the feedbacks in the angle of 360° sorting grievances of the customers at their priority. Valuing the customer’s time, needs and demands, they shape the worth into chips. Not only customers they also value the sense of recognition required for their employees, founding recreational ideas; for instance blood donation camps, festive celebrations, etc. and praising the efficiency of their employees lead them to become a social responsible corporate. They step up to the stairs of

success by their standardized products, services and high quality effectiveness.

Unfolding future maps

To secure the future of Sankalp and mark the growth at smooth pace, the firm assures the use of collaborative technical tools.The products and services are rendered meeting their predetermined standards of quality along with directing the growth of corporate to the apex point of success, assuring customer satisfaction, time value and money value of the ultimate consumer.

And the credit goes to---

The firm figures out the successful journey with the help of their talented workforce, supreme power of enthusiastic leaders under whose directions the firm enables themselves to reach huge list of rewards and appreciation.

SAMIR PATEL Chief Executive Officer (CEO) drives the firm’s command and has played a key role in setting up SANKALP’s global operations in North America and Europe. He is instrumental in establishing policies that promote company culture and vision. Samir had a commendable stint spanning 16 years at Rambus where his last held position was that of Sr. VP – Engineering. Also, Nagaraj Azhakesan Chief Operating Officer (COO) is responsible for designing and implementing business strategies, plans and procedures. Nagaraj has rich experience of more than 24 years in the industry and has worked in various companies like Hughes Escorts Communications, Wipro Technologies, Texas Instruments and Cosmic Circuits. Nagaraj Azhakesan was one of the promoters & Board of Director of Cosmic Circuits Limited before it was successfully acquired by Cadence.

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

BCM Review

Busienss Connect Team

Inspiration in Digital & New Age Marketing Dr. Amit Mishra | Business Connect

PANCHAM BANERJI CEO, AdEngage

“Our work culture creates an atmosphere to keep trying till success is achieved. There’s no Plan B for us”. AdEngage™ is an award winning marketing and advertising agency with core focus on Digital Marketing. The agency was established in 2010 with a vision to solve sales and marketing challenges through Digital Marketing. Within the entrepreneurial ecosystem of India and the technological sphere, the company has positioned itself well enough to become one of the market leaders in performance marketing. The company specializes in E-commerce development, Search Engine Optimization, Social Media Marketing, Digital Advertising & Analytics, Product Packaging Solutions, Conversion Rate Optimization

and Content Creation. It has combined its digital marketing skills with Offline marketing, PR, Branding and more in order to open up growth opportunities. Generally, all the marketing activities are aimed at generating more business and reaching out to new prospects. Unfortunately, many organizations have failed in generating a steady flow ofrevenue generation from digital marketing efforts for their clientele. This is where AdEngage steps in. For the company, Digital marketing is a platform to reach, act & convert quickly. CONVERSION is the gamechanger for them and their clients. An ocean full of clients Its list of esteemed clients include Career Launcher (Mumbai), TIME Tuitions (Mumbai), Yellow Banana Food Company, Blue Bird Foods India, Unique Shanti Developers, Maxus Mall, Café Crème, Speedjet Aviation Academy, Sinhal Classes, Anupam Stationery, Paradigm Realty, Sbarro Pizza (Mumbai), Fern Hotels & Resorts, Beacon Hotels, International Baking Company, Almouj (Oman), Casa Amarosa& many more who have benefited from its creative &

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

digital marketing solutions. It is worth mentioning that even amidst the plethora of competition, the team has always been able to retain ¾ of all its clients by giving steady business from Digital Marketing since 2012. These figures are indeed massive and show the commitment towards their clients. Technology has been one of the most pivotal tools for the company in bringing forth state-of-the-art services to its clients. Using the right tools and software, it is able to train the right talents and build a happy work culture. Today, every department at AdEngage is using a highly sophisticated and premium tool to work, engage and manage its clients. This has helped it to gain the upper hand in outstanding campaign execution, client acquisitions, client retention, and market study and so on. Moreover, it is working towards creating its own CRM to provide realtime updates to its clients. Moreover, to ensure quality standards are met in day to day operations, it has set up an effective process hierarchy where the best minds at AdEngage review work and make sure that the set standards are followed before anything reaches to its clients.

Breaking new ground The Company has best-in-town practices in terms of work culture. The Operations Director of the company Namrata Banerji instills the passion in her team-members on day to day basis. Another factor the company focuses on is to recognize the efforts of its team members. Whether you are a senior or junior, this culture is immediately passed on to them and the result is visible in form of happy team and satisfied clients. Their Progress and Happiness Officer, Mayuri Maladkar surprises team members with a new activity almost every week. Whether it’s an in-house selfie or groupfie challenge, festive celebrations, annual sports event, outstation trip or corporate lunch, the company seems to heavily invest it’s time, money and resources on the welfare of their team-members. Team at AdEngage enjoys the opportunity of engaging with multiple departments and discovering their true strengths and weaknesses. Literally, there is no divide of senior or junior in the company. What matters to them is experience and ideas. The Company closely monitors every individual. This vision of their Operations and Human Resource team has led to an innovative mindset among the teammembers. It’s a Win-Win situation for everyone.

and together the agency and the client shares an outstanding agency-client relationship. The same can be said for the majority of its clients who benefit from its RoI focused Digital Marketing. The company always goes beyond its commitments to help and guide its clients.

The Company is now looking forward to create immersive experiences for its team, clients, their prospects and customers. As AI and VR grow in India, it plans to use the new technology for the growth of the company and execute campaigns aimed at generating high revenues for its clients. Apart from this, it has started investing heavily in new technologies to strengthen creativity and client servicing. It envisions further strengthening of company’s culture in the coming year by introducing new, creative and advance operational and recruiting process keeping in mind the growing needs of today’s young professionals.

Namrata Banerji Director, AdEngage

Mayuri Maladkar HR, AdEngage

Helping clients achieve the zenith of success The Company takes pride in guiding companies from their nascent stage at marketing to an influential brand in their domain. For example, Speedjet Aviation Academy (One of the leader in Aviation Training & Placement in India and Gulf) has been getting 1000% - 3000% monthly return on Investment since 2015, helping it expand in India and overseas. The growth percentage has only increased month on month

Image from recently held Box Cricket Tournament 57

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA

Title Code: DELENG19648

www.businessconnectindia.in | Vol. 2 | Special Edition January 2019 INDIA