CEO's of the year by Business Connect

Vol-1 | Special Edi on | April 2019 | 399/-

Ashis Guha (CEO)

RAH Infotech Pvt. Ltd.

Raghunandan Jagdish (CEO & Director)

Nandan GSE Pvt. Ltd.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Editor’s Note Eccentricity will sway you away when you’re a Writer! What drives me or most of us slogging away in the corporate world is the zeal to make work of your own, regardless of which side of the corporate hiring table you are sitting at, employer or employee. Eccentricity will proceed to sway you away at quite a swift pace when you have a life of a writer, especially the one who has a brain that’s infected by the fancies of an eidetic. In your head as a writer, to be honest, you may have created enchanted forests, united a few kingdoms, killed dragons, won battles, etc. We have a wanderers head and are supremely prone to explore, dissect, question or document things in their most real forms. A free will, we don’t feel up to the task of writing, our thoughts are happy to bargain all means of disruptions and alterations. We have mastered the art of stalling, being able to validate practically any action (or dormancy) as a “study” or “part of the study.” The beauty that we manage to generate from this procrastination is uncanny and no two writers would bring out the same script and if given the opportunity of solace with our devices we, our minds might finish of volumes or none at all. But having said that, a writer’s mind is a wonder in its own, it is a stroll of a craft and inspiration for a many. Sometimes partly impractical and permanently magic, our minds are the enclosed space of wonders and intelligence. Our heads as a thinker would be humming in the background even while we are busy doing the most mundane chores like banking, calling, watching a movie, on an outing and more. Though epiphany for us is an insight that we perceive in the sudden moments, they are just the instantaneous cookies we earn for ourselves with zero labor. What I have learned in all these years of being true to the writing skills is that this trivial mind will drag you to rabbit holes and dark corners, it will pop the society with questions that they may not know the answers to and would try to deceive your mind with doubts. It’ll wrestle your thoughts to be inquisitive about each new detail and locate a plot with the fitting characters. But not one, not even one real writer you will come across who would trade or betray their creative bend, skills to pen anything down, curiosity or imagination for anything that the universe has to offer! From the other side of the screen and perspective, both, I really hope you take time to read everything in the magazine, everything the writer has put their mind and sweat to, where each one of us has exploited our flair to the best of our capacity. Because here we bring you real stories of real people who have risen from between you, me and our surroundings, to make history of their own kind. Learning is a process that’s visited rarely, and I can dare to say, we as writers, here at Business Connect Magazine are drawn to it time and again. So if you are a writer or otherwise, I’m sure you will find things too, be it a real-time story or something that may enlighten you in our blogs, it could be anything, but it will. YASHASVI KHUSHU Managing Editor yashasvi@businessconnectindia.in www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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Vol 1 |Special Edition|April 2019 Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Sugandh Bahl | Yashasvi Khushu Vikas Jha | Dr. Amit Mishra | Lovely Sharma Ujjawali Shrivastava | Akshay Kaul

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Data Research & Analysis

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Finance Team

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Circulation Team

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Creative Team

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CONTENT Cover Story MGC & KNAV Global Risk Advisory LLP Monish Gaurav Chatrath Managing Partner

Spotlight RAH Infotech Pvt. Ltd. ASHIS GUHA

CEO

Spotlight Nandan GSE Pvt. Ltd. Raghunandan Jagdish CEO & Director

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Rentprop4U Nagaraju Maruthi CEO

The Manoj Tandon & Company Manoj Tandon CEO

Evolution Strategy Advisors VINEET TRAKROO CEO

White Globe SHEETAL RAMKUMAR Founder & CEO

S V Engineering & Consultancy Services MANOJ RAVSAHEB KADAM CEO

AAA Technologies Pvt. Ltd Anjay Agarwal

( MD & Chairman)

The Covai Post Vidyashree Dharmaraj Editor-in-Chief

EDITOR IN FOCUS

MD International School NAINA JAIN

Additional Secretary & MD

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40 www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Xellentro Niladri Choudhuri Founder & CEO

Thought Starters Karthik Nagendra Founder & CEO

Freightwings & Travels Pvt. Ltd. Jayanth Nairi

Managing Director

Prosperity Wealth Management VASUDEV GUPTA Managing Director

B2C Systems Limited NEERAJ SAXENA Managing Director

Ante Air Logistics Prem Jha

Founder & CEO

Red Kite Consulting Pvt. Ltd. Neha Garg

Founder, Director & CEO

AOSTA Software Technologies Sreedhar Veeramony COO

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68 [8]

Is Your Personal or Financial Data Secure?

Tips To Improve Your Project Management Skills As A Small Business Owner

Reasons You Should Start a Podcast to Promote Your Business

Revealing Green Teaâ&#x20AC;&#x2122;s Anti-Cancer Health Benefits

Tourism

Signs You Are A Bad Manager

A Guide to Accplishing Your Goalssss

Beliefs That Marketers Should Rethink

Simple steps to Create online business

Lifestyle

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COVER STORY Monish Gaurav Chatrath (MGC) www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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MGC & KNAV For Organizations Seeking Seamless

and Value Driven Risk Advisory Services

‘‘

Yashasvi Khushu | Business Connect

I had read a play written by Shakespeare in my 12th standard and took away a significant message from a statement in the same - ‘I wasted time, now doth time waste me.’ This statement signifies the importance of making the most of the present and has stayed with me as a strong belief since then.

‘‘

Monish Gaurav Chatrath

Managing Partner MGC & KNAV Global Risk Advisory LLP

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MGC & KNAV Global Risk Advisory LLP (‘MGC & KNAV’), which was formed with a vision to ‘be the best providers of risk advisory services, wherever it operates’ has in a short period of three and a half years shown that it takes more than a brilliant idea, a great team and money to create a successful organization and that too a leader in the sphere with in which it operates. The mantra of this success story has been a clear vision and unwavering belief in the realization of the same. A focussed risk advisory services organization that understands the pain points of its clients and is able to progressively, effectively, efficiently and passionately address the existing and emerging challenges by giving them value-oriented solutions. It is inspiring to see how this organization that started with a simple conviction has quickly progressed to not only setting new standards in terms of delivering a wide array of risk advisory services but also earning several recognitions such as ‘10 most promising GRC firms’ in India for 2017; and ‘The risk advisory services firm of the year’ in 2018. Most importantly, MGC & KNAV is today the first port of call for the management of small, medium and large organizations across industry sectors in India, when they need assurance over their systems, controls, policies, procedures, governance and risks. Monish G Chatrath (‘MGC’), Managing Partner, MGC & KNAV Global Risk Advisory LLP One of the best known names in risk advisory and corporate governance in India, with 29 years of experience in international finance - both in the profession (Arthur Andersen, KPMG, Grant Thornton & Mazars) and the industry (CFO of Barista Coffee [nominated for the CFO of the year], EXL and Schlumberger), MGC has been rated as one of India’s 50 most promising CEOs in 2017 and was recognized to be amongst India’s 30 most trusted www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

CEOs in 2018. A professional who has built sustainable brands in his distinguished career and one who chose the daunting path of entrepreneurship, in partnership with KNAV in 2015 to create MGC & KNAV. Business Connect: How have you adapted yourself to the latest needs of the market? MGC: We are currently witnessing a relatively unique environment – one which is completely unprecedented, and one where we need to retain our focus on innovation and reinvention to stay ahead of the curve. Legislative, economic and political developments across the globe are increasingly driving the requirements for specialized risk advisory services and some key jurisdictions in this context are the US, Europe Asia, Japan, South Africa, Australia, New Zealand and of course India as well. We are a part of an international organization called the KNAV Group and a member of the US$ 2.6 billion Atlanta headquartered Allinial Global that currently has offices in 393 locations worldwide. These strategic partnerships and associations provide us with the means to exchange our ideas, track developments and share best practices on a global platform. And we are connected - on a daily basis, on an ongoing basis and on a need basis, on various portals, on various committees of KNAV and Allinial Global, as we exchange views and track developments. We subscribe to various data bases and focus on market intelligence, not just in terms of economic developments but also changes and legislations that are taking place, to ascertain their potential impact on the business of our clients. This enables us to carefully adapt our services in response to the market (for example our bespoke model for enterprise wide risk management), making modifications to our existing offerings (for example our forensic services) and developing new services (for example our GDPR and data protection services).

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Business Connect: What gives you an edge over your peers? MGC: Our ability to embrace technology with a focus on speed, agility, simplicity, innovation and value, while empowering our people and focusing on the H2H (human to human) factor have differentiated us from our competition. Layers within an organization hide weaknesses and mask mediocrity and consequently, I have laid emphasis on an open-door policy in spirit and form, by making myself accessible and staying regularly connected to develop a relatively unique relationship with each member of my team. Externally, we have prioritized relationship-building over monetary gains and this has enabled our clients to view us as an extension of their office instead of an external consultant. These are the threads that knit the fabric of what constitutes the DNA of MGC & KNAV and sets us apart from other firms in our space. Business Connect: Did you face any obstacle during the initial days? How did you sail through them? MGC: A key element of our journey has been our consistency, persistence and personalization. MGC & KNAV was not an over night success and we have faced many struggles, challenges and set backs. It has been the belief in our ability to realize our vision, our ability to continuously raise the bar in terms of the quality of our work and our passion to define what may appear to many to be the impossible and set out to achieve the same while scaling new heights at various stages of this journey, that has seen us through. Our vision is clearly articulated and we have successfully ignited an unparalleled passion and sense of belonging within our people. Through transparency and ongoing engagement with our people, we have made sure that they always knew where we were going, what we were doing and the fact that as an organization, we were simply unwilling to stay stagnant. While honesty and teamwork may appear to be glamorous phases, I believe that these have been the most powerful propellers for MGC & KNAV’s growth. Business Connect: What was your learning during challenging times? MGC: Challenges are an inevitable part of life. Our biggest learning has been never to give up. Even when the odds were stacked against us, we stayed focused on the realization of our vision. We may have not won all the pitches that we submitted, we may not have signed up with all the clients that we wanted and we may not have hired all the people we wanted at the time we wanted them. But the fact of the matter is that we have never stopped short of putting in our best efforts because we believed that we could do what we had set out to. As such, we never viewed any set back as a failure and that was our learning. We believed that success would come our way as long as we keep within sight the bigger picture and stay focused on our vision. I have often stated that every dream can be realized and so can ours. As I reflect further, I feel that the best way to learn has been to fall down, only to get up and fight again. Business Connect: What kind of clients are you serving? MGC: MGC & KNAV’s clients are a varied mix of small, medium, and large Indian and multinational organizations across domains and sectors and also include several new age and established companies.

Business Connect: How do you ensure the unbreakable faith of clients in your company? MGC: Through one simple factor that is trust, which emanates from, humility, respect, empathy and accountability – in thought, word and action. While being good at what we do is important, without gaining the trust of our clients, this aspect by itself will not ensure sustainable success. We commit only to what we can deliver and are honest about our capabilities, while identifying solutions for our clients instead of imposing our service offerings on them. We do not cut corners, we do not differentiate on quality or the level of attention on the basis of the size of our client organization or the fee. We believe in providing each client with premium service, regardless of whether they are a Fortune 500 company or a small business. We respond to all mails and communication promptly. I personally feel that it is important to acknowledge the receipt of an email as quickly as possible, even when one may not immediately have the solution being sought. This gives our clients comfort that their mail has been acknowledged and most importantly the fact that we are on it. Business Connect: How much do you rely upon Research and Development? MGC: We cannot do without R&D since its impact is fundamental to growth. Research enables us in adding quality to our delivery through an understanding of business dynamics relating to the industries in which our clients operate. Moreover, we are also using tools in the nature of artificial intelligence, robotic simulation, and data analysis. The ability to be able to find the right tool, to be able to customize it to a pertinent requirement and to be able to take it to our client in a cost-effective manner requires an extensive amount of research & development. Business Connect: How difficult is it to remain relevant in this competitive world? MGC: It is not easy for anyone to make a mark in today’s competitive world. Ironically, competition is vital. In-fact this is imperative. With increasing competition, the bar in terms of delivery of solutions and client service is continuously being raised. In the competitive environment in which we operate, it takes the fittest to succeed and when I say the fittest, I do not mean the biggest, rather I mean the ones who have the desire, the ambition, the passion, and the resolve to be able to continuously keep on taking to the market that others are not able to take in the same way. This aspect creates a differentiation. Often I have seen severe undercutting in terms of pricing to retain and win clients. It is my personal belief that no one wins a price war—not even the client. For this reason, to attain and retain our relevance, we have focused more on building relationships with complete transparency in our pricing with our clients, in a manner in which there are no hidden surprises and they are in full control of the commercials for engagements with us. Business Connect: Tell us something about yourteam. How do you ensure their efficiency and positivity towards work in challenging times? MGC: We are in the people’s business and our challenges are relatively unique. When I hear discussions and debates around B2B and B2C, I strike a relevance to the concept of H2H, which is most pertinent to our business. Anyone who joins our

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organization, having followed a rigorous process in terms of selection, is not treated as an employee or a commodity, rather as an asset. I seek to optimize the efficiencies of each member of our team by identifying the real potential in every person who is a part of MGC & KNAV and working with the said person to realize this potential. Often I have had discussions with various people who have joined us, about what is it that they feel they should be doing. Whenever there have been variations between my assessment of an individualâ&#x20AC;&#x2122;s potential and what the person believes that he or she can do, I have worked with the person and let the person believe, that yes, he or she can get there. Not because that pedestal is higher than what the person may have identified for himself or herself, but because that is where the said person rightly belongs. Business Connect: What kind of activities do you conduct to keep your employees energized? MGC: Our success is directly proportional to the hard work and effort of each member of our team. We realize that individuals must work in a manner and in an environment in which they are energized and motivated to give their best. Consequently, we lose no opportunity to recognize efforts, celebrate occasions (including personal birthdays and client recognition) and ensure that efforts of our team members do not get unnoticed. Our people know, understand and appreciate that with collaboration and by working together, they can accomplish a lot more than if they were to operate in silos. We organize regular team gettogethers with a different theme on each occasion, engage our people on a common group chat, have monthly town halls, demonstrate our recognition of their efforts on various platforms on social media and have regular off-sites where each team member is encouraged to interact in a carefree and informal manner. While each of the platforms used by us to energize our

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people is different to the other, the common thread that binds these efforts is enhanced interaction by getting them to open up and discuss their thoughts and perspectives freely. We identify individuals with a positive attitude and assign specific tasks to promote team work to them and show everyone the bigger picture with their roles and contributions so that negativity does not creep in by sweating on the smaller stuff. Business Connect: Who do you look up to in the world of business? MGC: Jack Welch. I have the highest regard for his ability to think beyond the norm and usher in new thought-provoking, positive and impactful actions. He had made a speech in 1981 in New York City which dealt with â&#x20AC;&#x153;Growing fast in a slowgrowth economyâ&#x20AC;?, which imprinted upon me, the fact that one could eradicate inefficiencies by dismantling bureaucracies. His emphasis on succession planning and making people the core competency of GE along with being an early adopter of the Six Sigma -approach made Jack Welch one of the pioneers in shaping a culture which many organizations chose to successfully adopt. Business Connect: Are you planning to establish the company as a global brand? MGC: Yes.We have already expanded our presence to Europe, Middle East, Singapore, UK and the US and are exploring expansion for several other countries. At the same time, we will continue to actively pursue new and requisite intelligence and use the same to expand the length and breadth of our service offerings, stay well ahead of our competition in terms of the best in class tools and methodologies and continue to upgrade and enhance our infrastructure to facilitate efficiencies in our operations, which comprise of our delivery and enabling teams.

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Business Connect: What are your contributions to CSR activities? MGC: MGC & KNAV is conscious of its responsibility toward society at large. Our corporate social responsibility revolves around being able to provide for the have-nots of society. In my capacity as a member of the prestigious Delhi Mid Town Rotary Club, I have had the privilege of serving as the co-chairperson of their committee overseeing CSR initiatives. We recently celebrated the third anniversary of MGC & KNAV with young students at an orphanage located at the heart of central Delhi and distributed stationery and books to each child. Business Connect: Please let us know about the achievements of the company. MGC: We have not only been able to attract and retain the best talent, across levels in the area of risk advisory services, but also clients, who are some of the best-known organizations in their respective domain. We have been recognized as amongst the ’10 most promising risk advisory services firms’ in 2017, ‘the Company of the Month’ in January of 2018 and the ‘Company of the Year’ in December 2018. Business Connect: What are your interests apart from work? MGC: I like to read. I think it’s important to be able to take some time off and get perspectives of what is in the mind of successful writers. I like to play chess, I think it’s a great de-stressor and it always helps you in many ways to anticipate moves and to find your way in a situation where you are continuously striving to be ahead of the curve. I love to travel and go for long walks, treks, and drives. I have a passion for cars. Finding time for these currently is very difficult and but maybe someday, I’ll be able to do more of these.

Business Connect: What are the milestones of the company? MGC: To start from scratch in September of 2015 and demonstrate the ability to compete with the largest global risk advisory services firms while edging them out on specific risk advisory mandates in terms of our technical expertise, build a highly motivated team of over a hundred risk advisory services professionals and develop a fast-growing base of happy clients, is an accomplishment that I cherish. Business Connect: What are your thoughts on women participation in the entrepreneurial world? MGC: A transformation has occurred with the increase in the number of women participating in the corporate workforce and this can only serve as a benefit to the industries. Gender diversity helps in providing different perspectives which count as an advantage. In my opinion, more and more women should be encouraged and supported to prosper in the world of opportunities. After all, there is no better example for a woman than another accomplished woman. Business Connect: What are your efforts to ensure the female workforce is at par with male counterparts? MGC: When hiring a candidate, be it a man or a woman, there are certain qualities that we look for. In this process, gender is merely a matter of fact and not a deciding ground. At MGC & KNAV, women are at par with their counterparts and support each other throughout. Business Connect: What are your short term and long term plans for the company? MGC: We have a clear vision for ourselves, which is for MGC & KNAV to be the best providers of risk advisory services wherever we work. While this may appear to be a simple vision, there is clarity of thought behind the same and the fact that we have been able to achieve this positioning in India is encouraging. In the short term and long term, we need to maintain that position. What we have seen, not just in the case of organizations, but also in the case of successful people, that once you reach the top, you take a lot for granted. I do not believe in taking anything for granted. There are enough people and there are enough organizations who are working hard to be able to get us off that pedestal. Hence, the first thing is to maintain this positioning and that is going to require probably more hard work than what we’ve done to be able to get there. From a long term perspective, we need to spread our wings across the globe (as we have been doing in Singapore, The Netherlands and USA) to attain and retain a positioning similar to the one we have in India.

“I would just say, dare to dream because those who dream are the ones who succeed. So, dream and dream big. I believe that it is imperative to live each moment to its fullest, for this moment is never going to return and the theory of initial push is extremely important. For us, it is essential to respect and capitalize on the opportunities available to us in the present.”

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Monish Gaurav Chatrath!

www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

BCM Review

Simple steps to Create online business “Be your own leader, live your dreams. Create a life on your own terms.”

Business Connect Team

“To create something big, we need to make our efforts in the right direction with the utmost independence.” There are various business entrepreneurs who started their own small online ventures, in a short period of time, they became successful and created a large and influential impact. There are multiple write ups, online videos, and methodologies where people around the globe can have an access of starting the online businesses. As a writer, and with my overall experience, I want to share with all the readers over there, not all the people who aim to start the online businesses experience growth or get success in it. There is a requirement of adequate level of mindset, motivation, plan, people, and a service. With the increasing buzz of online markets, and use of different applications, youth with their own individuality; they opt the route of doing business online. Choreographers are giving dance classes, they are preparing the modules for the sessions, Teachers can have the free access of the medium, creating a hub of the interested students, and writers are publicizing their work and turning the poetries, short stories into the novels and selling them out over the online platform. There are numerous examples and data, which show the demand of online business in the market. I am transcribing this article for all those independent souls who want to be on the driver seat of their lives and require a guide, to help them for taking the initiative and be independent in their lives. There are many well-known and established organizations like Indian Business Magazine, Magazine for Entrepreneur, where their owners had chosen to opt for start-ups using the online as a platform. So, in simple words, I am sharing the methodologies and simple steps how a person can start the online venture and yield a maximum output. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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Find what you love

It’s quite important to figure out, what you are best at. You need to find the skill in which you show your best. It can be anything like dancing, sketching, writing, cooking, etc… You cannot sell what you don’t love. Finding the passion and putting your heart and soul into it, so that your work can flow and it can be admired by the people in the market. Globally, customers in a long run want to trust the quality of the product that you are selling. I am a writer if I myself don’t have a strong command over the language, creativity, and new ideas, then in the market nobody is going to purchase my novels, read my poetries, dramas, etc.

Connect with the people

People are our customers, without them no marketing can ever take place. So, we need to connect with the people through various medium like face book, twitter, etc. and create the market for our product. The quintessential requirement at the initial stage is to sell the product at free of cost, because until or unless people will trust the quality, they are not going to purchase it. Seller needs to advertise the product and create the followers at different platforms. For e.g. a good writer needs to showcase her work on the social media, publicize her brand, like she needs to create the groups on face book, instagram, and be in touch with the people who excel in the respective fields.

pqbm

Seek help or have a mentor

We are all connected with each other, as all the lifeforms in this universe are interdependent, so this is the same in online market. We require the like-minded people who can support, and help each other. For the starters, a mentor plays a vital role, so that with his experience he can guide them, keep him motivated and on track in the time of challenges.

Sell your product

The last step in the online business is to sell the product finally at reasonable prices in stating after that increases the value of the brand. For e.g. a writer can publish her novels at Amazon and then accordingly sell the product. Good marketing strategy online can yield an excellent results.

Consequently, online business give you the liberty to start the business and carry out it at free of cost at your own place, time and space. No boss or manager will interrupt you, extreme independence. [ 17 ]

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

BCM Review

Is Your Personal or Financial Data Secure? Business Connect Team

ith the modern digitalization revolutionizing todayâ&#x20AC;&#x2122;s business world, itâ&#x20AC;&#x2122;s very important than ever to remain vigilant against hackers or crackers or hacking. According to the recent World Economic Forum report 2019, cyber-attacks and data breaches have become a regular occurrence and are the fourth and fifth most consequential risks facing the business world today. The recent cases of biggest data breaches of the 21st century in companies having vast user data like Yahoo, Marriot, Under Armour, The Facebook (Cambridge Analytica), Equifax, eBay, Dixons Carphone, Ticketfly, My Heritage, Google Plus to name a few, provides the evidence of weakness in the areas of cybersecurity and data protection. In India, the data breaches made in the Aadhaar database in 2018 potentially compromised the personal information of around 1.1 billion registered citizens. Altogether, for these reasons Ethical hacking or offensive security which is generally conducted in a structured and organized manner, is now being adopted by organizations despite size or industries to prevent their customer's privacy and trust. It was just a few years ago that the open discussion or dissemination of knowledge of hacking techniques was considered illegal. But, recently, with the globalization as the world is getting smaller, people have started understanding the vast importance of Ethical Hacking as it provides security services to the private data of corporate and government clients in the Nationâ&#x20AC;&#x2122;s most critical sectors like defense, law enforcement, intelligence, finance, and health care. Nowadays, because of the vast library of user data of large companies like Facebook, Banking and other Social media sites have been the prime targets for hacking.

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What is Ethical Hacking?

An ethical hacker is also known as a “white hat hacker” or simply “white hat” is a person who is hired and permitted by an organization to attack its system for the purpose of identification of susceptibilities, which an attacker might take advantage of. The term “black hat” is used for malicious hackers or crackers who utilize their skills for illegal purposes. The whole difference between the terms “hacking” and “ethical hacking” is the permission or the attacker’s motivation. Other terms used for ethical hacking are Penetration testing/ Pentesting/ PT. Penetration testing is the legal and licensed way to locate and successfully exploit computer systems for the purpose of making those systems safer.

Ethical Hacking: History

With the growing computer science industry, Internet computer security has risen as a major concern for business organizations and governments. Organizations use the Internet to their advantage by utilizing the Internet as a medium for e-commerce, e-learning, banking, mobile, advertising, information distribution, and access, embrace new technologies like cloud computing as well as other ventures. However, they remain worried about hacking which could lead to a loss of control of private and personal data regarding the organization, its employees, and its clients. Evaluation of security threats is important or ethical hackers use the same tools and techniques as an attacker and report the susceptibilities they found and provide the necessary instructions for how to remedy them. Dan Farmer from Elemental Security and Wietse Venema from IBM were the pioneers of ethical hacking programs. Farmer and Venema developed an easy-to-use application free for download called Security Analysis Tool for Auditing Networks, or SATAN, which received a great amount of media attention due to its capabilities and implications. The SATAN tool provides auditing and advising capabilities to provide computer security.

Reasons to Learn Ethical Hacking for business

The major challenge being faced in today’s business is the pace by which the cyber world is growing and the convolution of security requirements. The hacking techniques are evolving day by day and only an expert professional can take over the challenge to get rid of the problem. So, Ethical hackers are in demand in today’s business world.

Why do we require Ethical Hackers for business?

• In order to assemble a computer system which would prevent hackers’ access and make the system safe and data from malicious attack. • In order to administer requisite protective standards to prevent data breaches • In order to shield private and personal data related to the organization, its em ployees, and its clients. • In order to evaluate networks at proper intervals. • In order to develop security knowledge and awareness at all levels in a business.

Conclusion

With the rapid advancement in Information technology (IT), computer security has become important to avoid theft of sensitive information at all levels of the organization. This has increased importance for candidates and companies to be trained and certified in Ethical Hacking. The Certified Ethical Hacker (CEH) program is governed by the EC Council for authorizing professional hackers. Because of these genuine reasons, the importance of CEH has heightened in businesses world across industries globally.

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Ethical Hacking

www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

SPOTLIGHT

Raghunandan Jagdish CEO & Director Nandan GSE

JC Kumar Nandan GSE

Nandan GSE

Revolutionizing the Course of Hydraulically Lifting Things to Great Heights Yashasvi Khushu | Business Connect

Started in 1991, Nandan GSE Pvt. Ltd is 27 years young today with a team of more than 150 people across 3 factories in Mumbai from where they deliver solutions all over India and export as well.

www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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When someone offers you an opportu nity you know nothing a bout, say yes and then fi nd ways to do it.

Richard Branson

A graduate of Texas A&M University, Raghunandan Jagdish is as comfortable with designing cutting edge solutions for customers as he is with a strategy for productivity enhancement. After joining the business at a young age of 23, he worked up the ranks from all the departments and is today commanding the respect of the employees, vendors and customers alike. Mr. Nandan, in a conversation with Business Connect Magazine enlightens us about his journey and how does it feel to serve the primary entities like ground handlers, flight kitchens, airlines, DRDOs, Army, Air Force, Navy, and a number of PSUs like L&T, and finally anybody who would require their services in terms of hydraulic goods lift, scissor lifts, customized vehicles, etc. Business Connect: How do you keep up with the changing trends of the market? Mr. Nandan: Today we live in the age of disruptions and they are happening at a much faster pace than it was happening earlier. Earlier people used to follow a business model that would live for a bare minimum of 30-40 years, but now, changes take place in as early as 4-5 years. So as a business we are there to remain nimble, whatever trends were there earlier have changed, everything is automated now. So we try to predict what disruptions are going to happen in the market and try to stay ahead of the curve.

or almost three decades they have been successfully designing and manufacturing airport equipment, ground support equipment, Defence, car parking and material handling systems. These are all hydraulic lifting systems that are custom designed with a mission to improve the customerâ&#x20AC;&#x2122;s productivity, performance, and safety. They have create many first in india solutions like theme park rides, bridge inspection units, scissor lifts of 40 ton capacity, high scissor lifts upto 17 m high, missile lifts, bullet proof trucks, etc.

Raghunandan Jagdish, CEO & Director, Nandan GSE

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Business Connect: Have you infused technology smoothly into your business? Mr. Nandan: Yes, we have, we are always on a lookout to see whatâ&#x20AC;&#x2122;s happening on a breakthrough level, and not just in India but globally. So that we take pointers from the same because there are a few things that are very centric to India but may be different globally, so for their peculiar problems we always come up with a solution. We have full fledged cloud based ERP wnr CRM as well as our equipment are maintained using a state of the art CMMS (computerized maintenance management system). We are now working on the IOT and Digital 4.0 technologies. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Business Connect: What do you think about the competition in your field? Mr. Nandan: Competition is always good if it is ethically right. Those days are gone when you were a monopoly, I don’t believe there are any more businesses that can flaunt a monopoly. Maximum there will be two big fishes in the pond at least, besides the government would not be in favor of mergers either because then that would be against the competitive principals of the business. Competition can always compete on price but they can never compete on quality because the price is what you pay and value is what you get. And once the customers go out there and explore, they understand the value of our brand better. We always feel that the sweetness of low price lasts much lesser than the bitterness of bad quality. A lot of clients come back to us when they have “experienced” the difference. And it challenges us to come out with more features, better quality, and sophisticated product and services. Business Connect: With zero monopolies in the market, why would the client choose you over others? Mr. Nandan: The foremost thing is the selection of products and services we offer is unmatched. And surely for a few products, we do have competitors in the market but there is no one in the market that will offer you everything that we do, which is something that we know for a fact. We have a very collaborative consulting approach that we consider for selling, we don’t do it conventionally. We believe in giving value to the customer, besides if at any point we feel that we are not apt for the job, we do not hesitate in referring them to someone who can do the job better with better value. Also, I believe a lot in word of mouth, referrals, and testimonials. We deliver elegant solutions to custom problems. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Business Connect: How did it all start for you? Mr. Nandan: We began as a one-man show from my father, Mr JC Kumar in 1991. He bagan without any “Godfathers or Capital” and worked up the brand of Nandan based on his hard work. I left to pursue my post graduation in mechanical engineering from Texas A&M University in the USA in 2001. By then we were about 20 people in the organization. But primarily it was him who did EVERYTHING. In 2003, After I came back to India, I set up processes, hired a team, expanded the factory locations. We have ensured there is constant learning, growth, and training of our members and hence the attrition rate is very low for us. Also our leaders have been organically growing up the ranks. A young intern who joined us back then is today my plant head. Also we have a retired Colonel from the Indian Army who heads our Defence vertical. We have a right mix of experience and young blood. Generally I hire for attitude and train for skill. Business Connect: How much do you rely on R&D for the growth of your business? Mr. Nandan: R&D in the conventional sense where you have lab coats guys is not something that happens at our end but learning about technology and understanding what is happening in the market, what all is going to be introduce is constant. We are already working on certain levels of technology to comprehend that would work or not. So a lot of trial and error sessions are happening, not purely for the purpose of R&D but because I foresee the trends and believe this would work in the coming future. Within the design team 10% of activities are geared towards R&D.

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Business Connect: Started by your father, do you remember the kind of struggles he faced? Mr. Nandan: Of course, I do. My father was an accidental entrepreneur. The company he was working for 18 years shut down abruptly in 1988. While he had many offers, he decided to do something of his own and he took a small place on rent in Mumbai and that’s where he began his journey. With no investors, or godfathers, I can say he is truly a “self-made man”. He has had his share of struggles in terms of paying interests, arranging capital, payments etc. This helps me also remain rooted hence i have vivid memories of the stress he went through. This also is a reason why I go out of my way today to mentor young entrepreneurs and also share my learning in the community. Business Connect: What does the future hold for the company? Mr. Nandan: We are looking forward to good growth in the coming years. Because of the government spending, then the ‘Make in India’ approach from the Defence, there is a lot of interest that we have been able to generate worldwide. Also, India is growing, so we are in a good place right now, there is a lot of stability and growth in the market right now. We are also working on areas of Car parking, Logistics, electric vehicles etc which are all mass market problems we intend to solve. Our mantra has been to improve our customers productivity, performance and safety. Business Connect: How are you giving back to society (CSR activities)? Mr. Nandan: There is one thing that are very close to us - education. We believe it is fundamentally everyone’s right, but unfortunately, that does not happen. So we

support a lot of children from the backward community for education, we provide them with books, etc. We also are associated with a lot of NGOs and trusts to ensure that the resources are reaching the right place for food and old age and orphanages and schools. Business Connect: What kind of changes do you feel have come for entrepreneurs today from where you started? Mr. Nandan: Yes, the ecosystem today is much more open and technology has played a boon in all this. Because I remember earlier how difficult the smallest of things like getting a loan or registering your property was, but now the generation has it very easy. But the sad part is that a lot of these startups aren’t exposed to failures, they’ll eventually burn out if the maturity is not there. Hence mentorship is important for them. Apart from work Mr. Nandan is a nature enthusiast, he likes to cycle his way to fitness and attend seminars and workshops. He reads extensively (he says this year he targets to read 50 books and maybe even publish one). He believes that as an entrepreneur the journey is very lonely, so whatever time he gets, he prefers to spend it with his family and a few close friends.

“With the same mindset, we cannot go into global thought. First what needs to change is the mindset and belief system that we can do. Being core to the mission is important so that we can embrace opportunities. There is lots of scope, but we need to look up into the horizon for it as well as near our footstep. Looking at either place all the time will not help. Let’s Make in India and deliver worldwide”.

Raghunandan Jagdish

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

BCM Review

A Guide to Accomplishing Your Goalssss Business Connect Team â&#x20AC;&#x153;Dreams are so beautiful, humans dream to be alive, and if our dreams come true, then the height of happiness and contentment reaches to peakâ&#x20AC;?

www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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SMART stands for Specific, Measurable, Attainable, Realistic, and Time bound. So, let’s dig deep in each point, so to understAnd more, so that we all can achieve our goals successfully.

Attainable

Specific Firstly, we need to be very much clear about our goals; it means our target should be clear: don’t try to sail in two boats at the same time. So, the best way to decide what is your goal, sit quietly and pour your heart out on the paper, i.e. write down whatever is there in your mind, and let your thoughts come on the piece of paper. Write all your goals on the piece of paper and be specific about them. For e.g. if you want to be a dancer, write what type of dancer you want to be like classical, contemporary, jazz, in which dance form you are extraordinary.

Realistic Set real goals, so that you can achieve them. Goals cannot be set on imagination. For example, you have never tapped your feet on the dance floor, but you are setting the goal of becoming renowned dancer one day.

Measurable Then set measurable goals and dates to achieve them. The goals should have the time limit, for example, in 4 months you are going to learn the basics of contemporary dance. In next, 4 months, you will move to the elementary level, then in a year or two, advanced level; you are going to attain.

Right attitude, systematic approach, discipline in dayto-day life are the significant factors which nourish our goals and grow them into the plants of fruitful success. Most importantly, we need to avoid distractions also which are curbing us to attain our goal. We need to be well focused and planned.

Do not complain for not accomplishing the goals, if you stress yourself by planning or setting the goals which are totally out of your reach. Always plan the goals in accordance to your potential. For example: by learning the dance for one year, your goal is to win the trophy of Dance India Dance, then absolutely it makes no sense.

Time-bound Set the time limit to your goals, in how many years you are going to fulfill them. Let’s say in ten years you are ready to explore your talent and try to participate in national and international dance shows, obviously starting from the school and college level. Take it easy; don’t be anxious if you are not able to attain them. Patience, hard work, and dedication are the keys to unlock the lock of success.

The above described SMART goal setting is the fundamental aspect in achieving the goal. Simply saying, I want this dream of mine gets true, whereas designing the strategy; to make it happen will take you miles away.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

TMTC

A Growth Catalyst for SME’s

MANOJ TANDON CEO

Carrying a pure belief of being aggressively involved with the clients, The Manoj Tandon & Company (TMTC) is a boutique consulting business house that not just skyrockets reports and studies, it makes things happen. At TMTC, it is believed that every problem is unique, and therefore the approach to solving it is tailored to that problem. Their approach can range from running the teams to training the employees to individual coaching and personal advice. Manoj Tandon, CEO and Name Partner, The Manoj Tandon and Company, in conversation with Business Connect Business Connect: Please walk us through your company profile and services Mr. Tandon: We do growth consulting for SME’s in India and other countries. Let me explain the “growth” word a bit more, generally, people link growth with brokering deals. We don’t do that because we believe that if we only do brokering and go away, the company and its www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

leaders would not have learned how to sustain and grow a company. We instead enable them to learn how to grow themselves. Our consulting goes from soup to nuts, we empower them to do business planning, Sales and Marketing planning, Financial Management, how to manage delivery, Human Resource Management, supply chain etc. We then work with them hand-in-hand to help them execute on the strategies. We believe in only results. If our clients don’t achieve results then we have failed. That is our motto. Over a period of time, we have worked in India, the Middle East, Europe, and Africa. Business Connect: How do you feel you are different from your competitors? Mr. Tandon: The fundamental difference is that we don’t want our clients to need us after 2 years. They should become good enough so that they manage things themselves. In other words, our endeavor is to enable their business not ours.

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Business Connect: Did you see any transformation happening for startups, over the years? Mr. Tandon: Innovation is the new mantra, companies who just believe in same old things are not able to deliver performance. Business Connect: Did everything come easy, or you have your story of struggle? Mr. Tandon: We struggled a bit in the beginning when we were new in the field (2013), the fundamental struggle was to understand an Indian Entrepreneurs mindset and thus what will work for them. Sometimes, we have struggled to change their thinking style so that they learn the ropes. Business Connect: What kind of clients do you serve? Mr. Tandon: Quite a few of our clients are IT start-ups or SME’s or are using IT to transform the landscape in their respective domains. Business Connect: How do you ensure unbreakable faith of the clients in your company? Mr. Tandon: We don’t want to just make money for ourselves. There have been times we have not even charged our clients for doing things beyond the scope of our work or when we feel that our help has not achieved the desired results due to some weakness from our end. We see clients as our business partner and not as a customer. Business Connect: How do you keep pace with the changing market trends? Mr. Tandon: By staying abreast of what is happening in the market. That is the only way. Business Connect: Do you believe R&D is essential for the growth of the company? Mr. Tandon: Absolutely. Typically, R&D word is associated with a fancy lab, expensive equipment, and Ph.D. employees. Hence everyone thinks that it is not for SME’s who are strapped for resources. We believe, R&D’s core is innovation. Innovation in thinking, Innovation is execution and Innovation is culture. This does not cost any money. But it is the key differentiator in a successful or failed start-up. Business Connect: Do you still come back to work with the same zeal, like you did when you started? Mr. Tandon: There is nothing as exciting as seeing the smile on a young Entrepreneurs face when he/she achieves success. That brings the Zeal in us. Business Connect: In terms of Information Technology and consulting, what do you feel the future holds for entrepreneurs? Mr. Tandon: The field is full of noise, activity hence to find the gem is a challenge. If you are a technology geek or can think beyond the obvious, only then go for it. The question to be answered is, can you genuinely change the game, not just make an incremental difference. If you can then go for it. Business Connect: How necessary do you feel is it to keep your employees content, how do you ensure it?

Mr. Tandon: We are a knowledge-based company, availability, access & time to learn and experiment is the only way we can keep our people content. Rest all, beyond a point, become hygiene factors. Business Connect: Who do feel has added the most in you as a person? Mr. Tandon: No one person. Everyone brings something to the table. Business Connect: How are you giving back to society? Mr. Tandon: We do a lot of pro-bono work. Business Connect: Apart from work, what else catches your interest? Mr. Tandon: Reading, There are business books and then there are business books. It is tough to choose one or even a few. I only recommend that whenever you read a business book, don’t blindly accept things mentioned there because each book is written with a certain context in mind, is generally tailored towards a type of business and by an author who belongs to geography (and that impacts his approach towards the business book). Read it, understand it, filter it to your own context, business, geography, market conditions and then internalize it. Business Connect: How do you see the initiatives of the present government with respect to your industry? Have they helped you in any sense? Mr. Tandon: Not helped me but the SME’s for sure. Business Connect: What are the achievements and milestones of the company? Mr. Tandon: We don’t consider our success as milestones. Our milestones are based on when our clients achieve a milestone for example: • One of our clients moved from a small sized company to medium sized organization • One start-up of ours raised its first round of funding and is now in the process of raising a second round of funding shortly We consider events like the above as our milestones and we are proud of them. Business Connect: What are your thoughts on women participation in the entrepreneurial world? Mr. Tandon: We or anyone should not look at women any differently from men. They are as good, as competent and as deserving as men are. I believe in them as agents of change and becoming great Entrepreneurs. Business Connect: What does the future hold for your company in terms of short and long term plans? Mr. Tandon: We have only one plan, to make our clients successful, help them achieve their dreams, and enable them to keep them going even after we are not with them. TMTC works as the catalyst of growth for your organization. They believe, growth is not just about increasing sales but for successful and sustainable growth to happen, it needs more than just sales, it also needs delivery, HR & process driven execution to go hand in hand. Their experience and expertise in building and running mid-sized organizations is useful for the client.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Attaining Centralized Translation, Interpretation & Localization Services from the Mavens Yashasvi Khushu | Business Connect

ith the potential of a great consumer base, the Indian translation market is set to grow immensely. And with a number of international firms setting up their base here, the need for comprehending the local language has only amplified more than ever and with so much of a hustle happening in the market, For Sheetal Ramkumar, Founder & CEO, White globe, offers centralized Translation, Interpretation and Localization Services to Enterprise Customers across various domains. Sheetal Ramkumar, Founder & CEO, White Globe Sheetal has more than 15 years of experience and has worked in very Senior Roles in Customer Service, Operations, Process Improvement and Learning Management in Telecom and Consumer Electronics industry. She is a Certified TL 9000 Internal Auditor and a Certified Six Sigma Green Belt. She has completed her MBA in Marketingfrom SIBM and MICA and her Diploma in Telecommunications Systems Management Course from IIT, Delhi. White Globe has assisted many corporates in translating their operational manuals, technical documents, regulatory filings etc in more than 300 Languages. They provide Interpretation Services including Simultaneous, Consecutive, Over-the-Phone, Video-Remote, Call Centre etc. and have already delivered more than 6000 hours of Interpretation Services across the globe in more than 25 languages in the last two years. They also provide Localisation Services to many leading consumer brands by localizing their content and Website in more than 150 languages. They have worked on many Multilingual Multimedia projects including Corporate Video’s, Corporate Policy Videos in multiple languages, Animated Content in multiple languages, Sub-titling assignments, Dubbing/Voice over, pre and post production services in more than 150 languages. For Sheetal, the beginning of White Globe has also been the beginning of saying goodbyes to her limitations, fears, doubts & vulnerabilities, not that these emotions have deserted her completely, they still overpower her when things don’t go as planned, a common occurrence in a startup journey but she feels she’s much more in control now.

www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

SHEETAL RAMKUMAR Founder & CEO, White Globe

In a conversation with Business Connect Magazine, Sheetal Ramkumar shares incredibly enriching, exciting experiences and future plans of her venture, Business Connect: How have you adapted yourself to the latest needs of the market? Sheetal: I think your customers & competitors are the biggest sources of keeping you updated with the growing / changing needs of the market, we keep ourselves abreast with all the latest developments in our industry through various forums & understand that embracing technology is the way forward and simplifying solutions for your customers is the key. Business Connect: What gives you an edge over your peers? Sheetal: I could sum this up with 4 strong fundamentals; Attention to detail is the foundation of our business, the need to know how to communicate to succeed, I think as

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a team we are very persistent & we don’t give up easily, and we are known for our higher-than-average risk appetite.

it becomes slightly comfortable and easy. Ultimately, it’s imperative to stay nimble, not let the scale of the change overwhelm you.

Business Connect: Do you see any transformation happening in the entrepreneurial world? Sheetal: Oh yes! Plenty! I see entrepreneurs being more responsible now, think being reckless was something that was seen as a positive attribute in this highly competitive start-up ecosystem however that is changing, more & more entrepreneurs looking at collaboration as the way to sustain businesses.

Business Connect: Mention a couple of your favorite books/novels that have taught you the intricacies of business? Sheetal: One of the books that I love to re-read is ‘Shoe Dog’ by Phil Knight, it’s a blueprint of motivation & the best part is it’s highly entertaining with never a dull moment. Another is ‘Never Split the Difference’ by Chriss Voss, The first by this author, its action packed with several actionable bits of advice. There are many other favs, I also like to read light and sometime you will find me with a James Headly Chase or David Baldacci purely for the pace & entertainment.

Business Connect: Did you face any obstacle during the initial days? How did you sail through them? Sheetal: The first big obstacle for us was to get the language experts to take up assignments in Asia as Translation & Localization Industry is quite fragmented & unorganized here. The second was to get the customers to an Indian company as mostly these large MNC’s were outsourcing the services to US & Europe for lack of professionally managed LSP’s in India. We were luckily able to get the attention of Language experts, our part-time engagement model is also very successful & has helped us get visibility amongst those who are looking for such assignments. Business Connect: What was your learning during struggling days? Sheetal: Nothing will ever be attempted if all possible objections must first be overcome! This was my biggest learning during the struggling days, there are ifs & buts, don’t wait to get an answer for every question that you may have, you will figure out a lot of things as you move along in this entrepreneurial journey. Business Connect: How do you ensure the unbreakable faith of clients in your company? Sheetal: As a company we ensure the relevant stakeholders are involved from stage zero for a clearer understanding of deliverables, a comprehensive Scope of Work is a mandate for every project we undertake, and there is complete transparency in the pricing & deliverables. Business Connect: What are the efforts made by you not to lag behind in the race of having latest technology? Sheetal: White Globe has a panel of Tech Savvy Advisors who continuously advise on the latest technological trends. Artificial Intelligence (AI) and Machine Learning (ML) will play a crucial role in the future, we have already embarked on the journey of leveraging the power of AI and ML across all it service portfolio and is also developing its own Translation Memory and Analytics Platform.

Business Connect: Please let us know about the achievements of the company. Sheetal: In a short span of two years, we have won several accolades and confidence of very large Multi-National Giants and have been named the Company of the Year and the Most Admired Language Service Provider by two leading magazines. We have created a record of sorts by translating and delivering 15 Million words from Japanese to English for an Automotive Giant within one month. Today, more than 25 of White Globe Customers are Industry Leaders and are part of the Fortune 100 List. They have case studies for most of these clients detailing how did they collaborate with each of them on various assignments and delivered value to them. With six offices today at Pune, Mumbai, Chennai, Bangalore, Gurgaon, and Hyderabad, it employs more than 150 people. They have a network of 20,000 Language Expert across the globe. In addition, as a part of their fiveyear plan, White Globe is also looking at expanding to 20 countries across Asia Pacific, Middle-East, Europe, Africa and America’s. “Every time there is a crisis, take a deep breath and say ‘we will overcome this, let’s do the most logical thing first. I would like to say this to all the aspiring entrepreneurs if you want to do something just do it. With an open mind that you may fail, but you will learn & there is no fixed formula to make this work & there is no perfect setting to start something” Sheetal Ramkumar.

Business Connect: How difficult is it to remain relevant in this competitive world? Sheetal: Yes, it is difficult to remain relevant in today’s competitive world however, I think that if you surround yourself with people that invite change & are flexible, and

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Your customers will throw challenges at you, be ready to take a risk and give it your best shot, you will either come out as a winner or you will become wiser Sheetal Ramkumar.

www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

BCM Review

SIGNS YOU ARE A BAD MANAGER Business Connect Team

In an organization, the employee’s stability and growth are dependent on the attitude and behavior of a boss. If the manager is good and positive, the employees will also show the reciprocation. If the boss shows negative or cruel attitude, then the employees will suffer.

“A bad manager can be the biggest threat to the mental level of an employee.”

According to the international survey, there are multiple companies, where an employee’s productivity rate is falling at a rapid pace. “Do thou want to know, why?” The answer to this question, we, as a team of one of the growing organizations in India, BUSINESS CONNECT, wants to share with all the managers, some of the most important signs of a bad manager. If you think that the profits or productivity of your company is constantly declining, and you as a manger are in an extreme dilemma, that why is so? May be there is a flaw in the leadership style, you are projecting on them, if this is the case, then as a manager, it’s a high time to look inside rather than outside, and consider this article as your guide for the scope of improvement. I have worked with many organizations under different managers, so with sound experience, I do have a great idea about the characteristics of a good and bad manager. According to my viewpoint, www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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“Leaders, who cannot inspire, motivate, and boost the morale of his team members are, surely not fall in to the category of good managers.” Find out for thyself, whether you fall into the following signs of a bad manager, if yes, then take the measures and work on yourself. Following are the points, which present a descriptive module for the signs of a bad manager.

You are indecisive

If you lack the quick decisive quality, then surely it’s not a

good quality. You just worry a lot, keeping a lot of apprehensions in mind, you just lost the ability of quickly act. For example, you can take decision, but you wait for the above authority to approve that, therefore, not believing in yourself.

You do not create the boundaries

There should be visible boundaries between the managers and employees. If you are the best friend of one of your employees, but your friendship is coming into the work as the employee is experiencing the dual side of nature. He does not expect you to find out the flaws in his work, by which his work quality is also going down, so it’s quite important to create the healthy boundaries.

You play the game of favoritism

It means you do not treat all the employees equally. You favor the people in accordance of your likes/ dislikes. The people who do buttering or have a good bonding with you, they get the benefit but on the other hand, people who work hard are not noticed by you, and their efforts are in vain.

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You do not interact with the employees one-on-one

You don’t share the cordial bond with the employees; it means the challenges/problems your people are facing, you are totally unaware of it. Consequently, there is a veil between your employees and you. It means their boss does not have time to listen to them.

You lack empathy

If you don’t think what your employees are going through, it is the biggest proof that you are a bad manager. For example: If one of the employees is constantly burning himself with the lot of work stress, but you are not trying to understand his situation, and continually you are stressing him with workload, then you are the worst manager.

You over impose the rules of organization

If you don’t provide the flexibility to your team workers, and continuously try to bound them with unreasonable rules of your company which actually steals from them freedom of creativity, then surely they are going to leave you.

You are not trustworthy

It means, you are do not owe the trust of your employees. In the time of crisis, your people know you are going to leave them, cannot stand with them.

So, these were some of the traits of a bad manager. If you fall into this category or your manager falls into it, this may provide you a clear understanding. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Creating the Finest Auditing and Consulting Solutions Globally T

Yashasvi Khushu | Business Connect

he industry for audits and consulting has seen rapid shifts in terms of environment, execution, and transformation. This professional service vertical is growing and has amplified its revenues in recent years. And the market boom and surge in revenues haven’t abruptly appeared out of a Pandora’s Box out of the blue, companies like AAA Technologies Pvt. Ltd has made it happen. AAA Technologies is a premier independent auditing and consulting company specializing in the area of IS Audit, Information Security, IT Assurance & compliance, IT Governance and Cyber Security for 18+ years. Formed in October 2000, the company in those days when computerization was still picking up its pace decide to venture into this field and hold the position of being one of the pioneers of the millennial year. The name comes from the motto that boasts highly of their accurate, reliable and innovative services that signify the ‘AAA’ rating and nothing does better justice to it apart from them rendering the finest services to the clients. Anjay Agarwal, Chairman & Managing Director, AAA Technologies Pvt. Ltd,

Anjay Agarwal

( Chairman & Managing Director )

Mr. Agarwal is a proactive professional in the Information Security field and has been serving the community for more than 15 years. He holds prestigious qualifications/certifications like CGEIT (USA), CRISC (USA), CISA (USA), CIA (USA), CFE (USA), ABCI (UK), BCMS Certified Lead Implementer, BS7799 Certified Lead Implementer, ISO 27001 Certified Lead Implementer, ISO 27001 Certified Lead Auditor, FCA, ACS, and Grad. CWA, PGDFERM, ISA, DIRM, LL.B (Gen), B.Com

He has been Co-opted member in Information Technology Committee of The Institute of Chartered Accountants of India for the year 2003-2004 and Co-opted member in Information Technology Committee of WIRC of The Institute of Chartered Accountants of India for the year 2002 and 2008. He was Member of Governmental and Regulatory Agencies Board (GRA Board) of ISACA, International for the year 2006-2007, 2005-2006 & 2004- 2005 and was the Chairman of Governmental and Regulatory Agencies Board (GRA Board) of ISACA, International for the year 2008-2009 and 2007-2008. He was Chairman of GRA Sub Committee Area 1 of ISACA, International for the year 2010-2011 and 2009-2010 and member of Professional Influence / Advocacy Committee for the year 2010-2011. He has also been a member of Audit Committee for the year 2013-2014 and 2012-2013 and Finance Committee for the year 2011-2012 of ISACA, International. Business Connect: How do you feel you are different from your competitors? Anjay: The leadership has honed expertise over a period of time who have contributed to the security standards, best practices, standard security operating procedures, etc. help in being appropriate IT infra doctors for the business. The www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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leadership team is involved in the new technologies yet to come and so understand how the business will be using the same and associated risk and probably newer threats. Thus, the learning curve is too small which is a cutting edge over other players in the market space. The company has rendered such services for 18+ years and 100% of clients are satisfied and have got the value from our services. Myself, have been associated with ISACA, USA almost for a decade and serving various committees / Board of ISACA, the USA including Chairman of Government and Regulatory Agencies Board. I was past president of ISACA, Mumbai Chapter. Business Connect: Did everything come easy, or you have your story of struggle? Anjay: The journey was not as easy as it looks like. It's like after an exam, we feel that the exam was very easy but before the exam we have to work very hard. We have been working very hard over the years to be here today Business Connect: What kind of clients do you serve, any special mentions? Anjay: Our number of clientele may be 2000+. Due to confidentiality, it is not possible to disclose the name. But we are rendering our services primarily to Government (both Central and State), Regulatory Authorities, Public Sector Undertakings and Banks Business Connect: How do you keep pace with the changing market trends? Anjay: To be up to date with the latest technology and threats in cyberspace, we make sure we are always ahead of time and are executing the best quality services to our clients Business Connect: In terms of your market, what do you feel the future holds for entrepreneurs? Anjay: The future is very bright at least for the next two decades in cybersecurity. The entrepreneurs need to have Long Term Vision, Be Ethical, stay constantly updated and render quality service to clients. Business Connect: How necessary do you feel is it to keep your employees content, how do you ensure it? Anjay: They are not our employee but family members. We believe that the company is a family. There is both informal and formal structure. All family members are reachable to top management, discuss their personal issues which get sorted out by them and flexibility in leave and timing of organization. Formal structure in the sense that the work has to be completed in time and with the best quality even if they have to work late. The company looks after their needs and they look to achieve the company’s objectives.

I have been learning not only from their success but also for their failure. It is also important to learn the reasons for the success or failure Business Connect: Apart from work, what else do you like to spend your time doing? Anjay: Normally there isn’t a lot of time left with me after the preoccupations of the work. But, whenever time permits, I like to spend my time reading and keeping myself updated, watch TV, take a good amount of rest which otherwise isn’t possible because of hectic schedules, to ensure my body gets ample rest to regain the energy to work. Business Connect: How do you see the initiatives of present government with respect to your industry? Have they helped you in any sense? Anjay: There is a lot of opportunity and awareness of cyber security in India now. Thanks to the Digital India movement, Government Regulations, and Ransom wares. With greater awareness, Organizations are looking to safeguard themselves against Cyber Threats. With Digital India movement and greater awareness and compliance towards security, there has been an exponential demand in Cyber Security. Business Connect: What are the achievements and milestones of the company? Anjay: We have achieved several milestones which may be a task elaborate. We keep on achieving milestones, then setting another milestone and achieving it and so on. Our ultimate aim is to secure the cyber assets of the country. Business Connect: What does the future hold for the company? Anjay: To stay into this field, we need to be ahead of time especially in technology. Our Professionals keep contributing both at National and International Level in Cyber Security, enrich their skills over a period of time and continuously stay updated. With that said, maintain high integrity and ethics, the company would grow leaps and bounds. The cybersecurity field would increase exponentially at least for the next 2 decades and of course, we would be one of the beneficiaries. The competitive edge and the finely carved reputation of AAA Technologies in the market as an auditing and consulting company has been founded on the long term relationships sustained over the years with clients, and their aptitude to craft a niche and groundbreaking solutions while being fair, reasonable and receptive in their services.

Business Connect: Who is your role model in the business/ entrepreneurial world and what have you learned from thperson? Anjay: There are a number of people who are inspiring,

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We can’t solve problems by using the same kind of thinking we used when we created them. Albert Einstein. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Dispersion of Education Through the Vision of a Triumphant Millennial “Learn from your mistakes, the only person who knows what is best for you is only you. The entire purpose of education is not to restrict itself to imparting bookish knowledge only but inculcate humanitarian values too” Naina Jain. Yashasvi Khushu | Business Connect The literacy rate around the world does not hold a very remarkable number and education, as we recognize today, stands to be a remote right for millions of children. And in the subtleties so unfortunate globally in terms of education, it is of paramount significance that there are endeavors coming up to fetch a revolution in the segment of education. And one such boon in the multifaceted education system of the current era is Naina Jain, Additional Secretary, MD International School, Bijnor, who’s aggressively affianced in the dispersion of enhancing knowledge. Meet the Millennial Visionary! While there are innumerable noble minds in an educational institute, but among them are some that turn out to be the change-makers of the society. Naina Jain has been one such personality of this institute. Born on August 28, 1994, she completed her graduation (B Sc. Hons) from IILM (University of Bradford) and a diploma in interior designing from Pearl Academy, New Delhi and joined M.D. International School as an Additional Secretary in 2018 at a very young age of 24 years.

NAINA JAIN

Additional Secretary, MD International School

“My inspiration during this journey and throughout my life is my father- Mr. Navneet Jain. He is a man of principles and always motivates me to go ahead in my life. It is because of his hard work and dedication that the school has achieved so much in such a short span of time,” further recalls Naina. Talking about her early days at the institute, she adds that, her challenges weren’t any different from the rest. Supervising a school and getting together departments to accomplish the mission is always an enormous challenge for school management but transforming the school with additions of high technology-enabled automation tools to support the academic and administrative processes made it easier to achieve the goals. Initially, taking up such a big responsibility under the guidance and support of her father Navneet Jain, she efficaciously learned and ensure the roles and responsibilities associated with enhanced learning results. The Ideologies on Ground Zero! MD International School, regarded as a center of educational excellence, their sole aim has been to provide a comprehensive education for holistic development of individual personality with a human touch and visionary outlook. A critical role of education also is dependent on molding the individuality of a child into a sturdy personality and a jovial soul, who isn’t just operational with 21st-century attitudes and robotically is inclined towards scholarly magnificence. It also is essential to teach one how to face the difficulties of life in a fair and amicable way. In this way, the arrangement of training should fill in as an impetus in making every child a reasonable individual. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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A school as an institution essentially turns into a preaching ground for the little one, they tend to gain knowledge according to their understanding. A lot starts to depend on the manner of exposure or education school’s imparts into one. And MD International has been doing an impeccable job, they are in the process of making the next generation the bright future of the country and raise bars of their institute. Education in the Present Scenario! Naina currently believes in focusing on shaping up the existing system in the changing scenario of globalization with attempts to resolve the issue of getting trained manpower in the field of higher education for sustainable growth and development of the nation. She feels that autonomy has been found to improve learning outcomes in both public and private schools with most highachieving education systems allowing schools to make their own decisions about teacher hiring practices, curriculum development or resource allocation. Over the past decade, there have been a number of changes in the education space that have revamped the landscape of the industry. Institutions are making lots of efforts to customize the students’ experiences and are changing their processes to become more student-centric. Most parents want children to have the best possible global education with greater exposure, something that they may not have been able to get themselves. “One of the biggest changes in the recent past has been the increase in the number of parents looking beyond the goal of ‘getting a reputed job’ for their children. Parents now see more value in the building life skills that would be useful in the ‘real world’, and allowing them to follow their own passions and entrepreneurial ideas rather than goals set by their family” states Naina. From her perspective education is a necessity and not a luxury, it is about using education for personal advantages and to utilize the knowledge for our growth. Also one can lead their own life without depending on others. As far as education in terms of schools or colleges is concerned, education is a luxury for most people at least here in India and it is a measure of the wealth of modern society that we propose to educate everyone. Facilities in MD School: • Excellent Infrastructure and Clean green campus. • Modern security and safety ( through CCTV cameras and restricted entry and armed security personals) • High standard of hygiene and health facilities • Potable RO filtered drinking water. • Wi-Fi enabled 4 Mbps internet access campus • Use of ICT in the teaching-learning process, having smart boards. • Specialized dance, art & craft rooms. • Language lab to remove pronunciation related problems. • Well equipped labs (Physics, Chemistry, Biology, Computer, Geography, Math,

• • • • • • • • • •

Home science Language Lab). Auditorium with 250 seating capacity. Well-furnished Indoor Gymnasium. Badminton Academy with wooden flooring. A large multipurpose ground for skating, volleyball, football, cricket, Yoga, and aerobics. Electromagnetic Shooting Range with modern equipment. Cafeteria and eatery for providing healthy food items. Counseling room Residential facility for outsider faculties. 100% power and water back up. Health and wellness center to take care of minor health issues and medical guidance.

What’s On Cards in the Future? The school is journeying towards providing value-based education with new innovations and ideas so that the children grow into aesthetically aware and integrated young people, capable of fulfilling their dreams and aspirations. They want to encourage mutualism, develop a global vision, enhance value based education and capacity to take decisions in difficult times. They assure a rewarding future, modern Gurukul life, Secularism, impartial judgment and an ideal blend of tradition and modernity. Also, build relationships within the community so they have outside resources to supplement their internal support system and have school policies that are firm, fair and consistent so teachers and staff can enforce them. The motivated young millennial, Naina Jain comes with a picture of transforming education for the greater good of the following generations. Recognized on multiple platforms like “Most Promising Young Woman Award -2018” for excellence in woman entrepreneur category by GLOBAL LEADER FOUNDATION, New Delhi, “Best Young Director of the Year Award (Below 40 Years)” in “Global Education and Corporate Leadership Awards (GECL-2018)”, Meerut and “ SEAS Global Women’s Achiever Awards 2018” has not let all the accreditations get to her head. She always wished to indicate not only academic excellence but positive attitude and values like honesty, compassion, knowledge, and leadership among the students and has successfully achieved it so far by flying colors and we look forward to seeing more of her future endeavors. “Life goes on, do not focus on being right or smart. Build your entire identity around being a learner and focus on what makes you happy” Naina Jain.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

BCM Review

Beliefs That Marketers Should Rethink Business Connect Team

good marketer should always think about how to serve the best to his or her customers in accord to the best of potential. The priority of the marketer is to increase the number of customers. Intelligent marketers always update themselves with the changes that happen constantly in the purchasing habits of the consumers. Why are the habits changing? What should be the new marketing strategy? How the organization should invest to design a new module for it? Marketers should have the strategy to attract large number of customers to build the market. May be your product is very good but if you are unable to find out the correct number of consumers for that, then the product is in vain. Everybody in the market comes to earn profits, if the organization is not achieving them; it means the company is heading towards the market loss. Therefore, the main focus should be on increasing the clients with the purpose being served and increases the monetization value of it. Business connect one of the established business magazine around the country has opted some of the fantabulous marketing strategies which actually created an influence around the globe. In fact other entrepreneurs try to adapt the strategies that Business Connect has built for selling their products or services in bulk. Nobody will invest in the product which does not have the apt marketing strategy, so this is the requirement. The company should also put the extra efforts in ensuring the quality and appropriate cost price for the products. Todayâ&#x20AC;&#x2122;s customer is very much aware, so they cannot be deceived so easily. Due to the availability of internet, they check everything viz. price, discount, responses of other customers, durability, warranty, etc. Henceforth, business people should look into the detail aspects of everything and create a specific plan to increase the value of the product. There are three things which the organization should look into and are as follows:

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BRAND

That is a myth nowadays that a brand will decide the number of customers. Today the customers are comparatively smarter and more aware than the people without internet. An aware customer will surely not run after the brand, I mean, she will see all the features, quality, and the cost price of the product, and then decide whether she wants to purchase or not. For example: if there is a mobile phone of Samsung of 20K with outstanding camera features, battery life, so on and so forth where the same mobile phone of OPPO I am getting in 16000Rs so, I will definitely go for OPPO, irrespective of the hype of brand of SAMSUNG.

LOYALTY

Loyalty plays a great role in deciding the consumers in the B-world but this also becomes the matter of olden times. This is not true that if a consumer who has the nice experience in purchasing something good from the buyer will return to him or her the next time also. This is not true now a days, consumer will speculate each and every aspect which I mentioned above before purchasing. The second time when he or she purchases will opt for other buyer may be the product from other buyers satisfies his or her demands. So, loyalty holds not much importance in today’s market.

POSITIONING

Positioning is also becoming less significant now a days. If the seller advertises one feature of the product, for example: Hero Honda bike company advertises that it’s the best bike for the ‘Mileage’, definitely intelligent buyer or you and me are not going to purchase it only for the mileage. The smart buyers of today will not get influenced only by the advertisements on television. We will see the other aspects of the products also. This is true because we will read the reviews on internet and then decide what we are going to buy or not. Hence, these are the three beliefs that the marketers should rethink and try not to focus on them. I think that they should consider more on quality of the products and see other competitive features of the products.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Rentprop4U

A Digitally Motivated Home Rental Solution for All Your Property Management Snags Yashasvi Khushu | Business Connect

If ever you have tried renting a property, you would utterly know the hassles involved in it. Discovering just the right mix of an ideal location and appropriate facilities is a task. With all the stereotypes and prejudices attached to it, it’s not very rare for the tenants and the owners to at some point or the other compromise on a certain few things from their checklist. And hence, the Bengaluru-based realty start-up, Rentprop4U offers a solution to all the overshooting budget issues, haggling with brokers, less than satisfactory deals and a lot more to ensure there are no compromises made. They offer property management and rental solutions to owners and tenants. Backed by its cutting-edge technology platform and data-driven analytics, the company aims to take the worry out of owning and renting a home. Established in 2016, they have 600 plus registered properties and more than 1000 users. The company has an end-to-end online rental solution for tenants to find suitable properties at zero brokerage with minimal paperwork, while owners can make use of Rentprop4U’s services to manage their properties and maximize their rental income. Business Connect: You have a highly fluctuating market; how do you adapt yourself to the changes? Mr. Nagaraju: We stay up to date on the market trends and retrospect on how we can make further improvements through the use of technology and digitizing all our processes, which helps us stay ahead of the game. Business Connect: Yours is a ‘digital home rental solution’, do you believe technology is a ‘boon or bane’ for you, looking at the awareness in regard to it? Mr. Nagaraju: It’s indeed a big boon for our segment because it has enhanced our business and enables to synchronize the entire rental management process. The technology has been instrumental in sustaining our type of business models in the market. The industry is desperately expecting some sort of technological enhancements to streamline the entire process, which would bring transparency and clarity within the systems. I’m looking forward to yet another technological revolution in the industry much like AI chatbots, SAP, etc. Business Connect: What do you feel is the scenario of real estate in India today? Mr. Nagaraju: Regulatory reforms such as RERA & GST have brought about transparency in the industry and buyers are more confident to invest in properties than ever before, thus we witness a decline in unsold inventory and an increase in the launch of new projects. This has largely contributed to a growth in the real estate sector, expected to reach $1trillion by 2030 and contribute 13% to the GDP by 2025. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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Business Connect: How do you ensure that your clients have faith in your brand? Mr. Nagaraju: Rentprop4U is a brand built on trust and the commitment we hold, towards providing quality services to our clients. We consider our clients to be the biggest stakeholders and thus we ensure that our services are satisfactory and meet customer demands. We give primary focus on customer queries and remain consistent with our responses which helps us gain trust among our clients. Having built this trust among our clients, they gladly offer to refer us within their circles.

to see the status and drop queries. In the same way, tenants can also look up properties on our website and interact with our support team through chatbots.

Business Connect: Do you rely upon R&D for the growth of your company? Mr. Nagaraju: As a startup company, we consistently perform a SWOT analysis which helps us determine where we stand in the market and what improvements need to be implemented in the future.

Business Connect: What does the future hold for the company? Mr. Nagaraju: The Company is looking to expand to major cities across India, our immediate focus is on Chennai and Hyderabad markets. We see great potential for growth in these cities as more projects are being launched year on year. The market is looking favorable in response to the reforms implemented by the government, this, in turn, may boost the growth of the company in the coming years. We are targeting 2000 properties within the next 2 years.

Business Connect: What kind of obstacles came in the way, while the company was in its initial phase? Mr. Nagaraju: The industry was always broker driven and owners were hardly exposed to the idea of a mediator managing their property under a legal contract and online property management concept is fairly new and it takes time for owners to get adapted. Therefore, owners were not confident enough to hand over their property to the company with concerns towards the security assurance of property and rent assurance. It’s a challenge to convince talented employees to join start-ups because of the general perception that prevails among them, about the sustainability of the start-ups. Business Connect: What kind of business model do you follow to keep up with the competition? Mr. Nagaraju: We help them find the home of their choice at zero brokerage. As for owners, we charge them a month’s rent as a service fee for managing their property for the entire 11 months. That’s our revenue stream. We act as a bridge between the owner and the tenant. We help the owner find the right tenant and vice versa. Business Connect: Highlight a few achievements and milestones of the company Mr. Nagaraju: Our greatest achievement so far is considered to be the trust we have gained from our clients. As an outcome of this, 80% of them have remained with us for the past 3 years and are happy to refer us to others as well. Since the inception of our company, we have grown tremendously and handled more than 500 properties in Bangalore, which is considered the biggest market in India since there is constant fluctuation in the realty sector. Business Connect: What kind of modus operandi does your company serve? Mr. Nagaraju: We have revolutionized the rental management by switching from offline to the online process, where the owners can upload their properties and be able

Business Connect: How much credit do you give your staff for your growth? Mr. Nagaraju: We credit our success over the course of 3 years to our staff who have dedicated themselves to working to resolve any issues. We wouldn’t be able to do it if it weren’t it for their constant support and dedication

Business Connect: Apart from work what else does interest you? Mr. Nagaraju: I enjoy cooking for my family and friends and exploring new places. It opens up more possibilities in life and I find that to be thrilling. I’m also a firm believer in taking time off to focus on oneself, this helps me improve on the quality of my work and make better decisions. I also like playing sports and find myself to be highly competitive. Business Connect: Was the idea of starting this venture always on cards or it happened in a spurt of a moment for you? Mr. Nagaraju: The idea was born from a problem that many of my young migrant friends were facing when they had to rent a property in Bengaluru. The security deposits seemed exorbitant for young professionals who had just started their careers. The language was a major barrier when dealing with local brokers, and lack of documentation on the part of owners added to their woes. It occurred to me that an online solution without the interference of the owner or the broker could solve these problems to a large extent. And as such, with the support of my cousins Ravi and Asha, we co-founded the Rentprop4U, which offers complete end to end property management and rental solutions to owners and tenants. Mr. Nagaraju added that on the core he feels that as far as the youth of India is concerned, entrepreneurship has gained popularity over the period of time and more millennials have begun to follow their own passion of setting up startup companies. He advised all the young minds that, although the idea of owning a startup may sound intriguing, it is also essential to do market research based on your field of interest and ask for suggestions in order to maximize your potential.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

GUIDING YOU TO SUCCESS BY ITS CARDINAL ADVICE

Vikas Jha | Business Connect

Evolution Strategy Advisors (ESA), the Mumbai headquartered company offers innovative solutions for business growth to large and midsizedcorporate in the B2C sector. ESA has tied up with an NSI Business Solution, CA, and the USA to offer a diagnostics solution in sales and marketing for large consumer, pharmacy and automobile companies in India. It has aided business growth for many industry leaders and is now poised for offering this solution to midsized companies too. It works on its unique proprietary technique of Business Diagnostics The term here refers to identifying the issues which are not enabling the business to grow or are not making it perform as per expectations. Its role is in identifying the real causes for this below par performance and suggesting solutions which can be implemented in sales and marketing domain immediately without any significant increase in cost. This helps the clients to grow by understanding their business insights. The diagnostics approach grasps their business needs and the reasons behind their performance. Moreover, it puts to use its experience in Sales and Marketing. Clients brief it with their broad level Sales and Marketing operational issues. It diagnoses the key issues faced by them through its proprietary diagnostic techniques which have been perfected over the years.

VINEET TRAKROO CEO

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It is the only company in India offering a diagnostic approach to solve marketing and sales related issues faced by companies in the Consumer, Automobiles, Building material and Pharmaceutical sectors.

ESA offers consulting services in 3 areas:

1. Business Transformation: Restructuring and transforming medium and small organizations/ divisions to grow. 2. Business Diagnostics: Identifying issues which are holding back growth of a business / division of a large organization with large teams 3. Execution Excellence: Building organisations capabilities and best practices in Sales, Marketing, Brand management and Analytics for both large and medium sized organization. “The art of asking the right questions is what leads us to the problem and its solutions. This is a technique perfected by us”, says Vineet Trakroo, CEO of the company. It has an edge over its competitors as its process is unique and ahead of the curve. As client’s business issues get more complex, it has evolved itself and offer even more complex modules from its portfolio. It has the ability to merge data analytics with its diagnostic techniques. Currently it services FMCG, Consumer durable, Automobile and ancillary, Building material and Pharmaceuticals. It has the ability to manage banking, mutual funds and insurance sectors too. When we talk about workforce, it has got experienced and seasoned people. It has a team of performing professionals from the industry who have been at CXO level. They come from different fields like Durables, FMCG, OTC and Building materials,etc.The team helps the clients execute the strategy and leads the clients to success. Clientele • Auto: Tata Motors, Goodyear, Ceat • Consumer: Pepsi, General Mills, Godfrey Phillips, Camlin, VI John, Parry Sugar, Cello, Denver Deo’s • Durables: Crompton, Publication: India Today group, • Building materials: Saint Gobain, Asahi Glass, Dorset, Garware Polyester • Pharma: Abbott, Pfizer, Cipla, Glenmark, Lupin, Ipca, UCB It ensures the unbreakable faith of clients by delivering on its promises and has affected business results within a short time of a quarter. Once the clients witness success, a sense of accomplishment is naturally germinated which brings in more work. It is continuously upgrading its skills and adding new verticals and team members. It has added people from Digital Marketing and Analytics. It continuously upgrades its online tools and software

which is used in diagnostics. Its software is designed to do a lot more complex operations today which many of its clients can’t even imagine. It can integrate different sources of company data including on SAP to identify issues in a business. It has a team of senior members with 20+ years of experience who have been ex CXOs. They have seen many challenges in their business experience. It has a small and relevant team of people from the clients industry who work together on projects and this helps in maintaining a positive approach.

Adding many feathers to its caps

It has been awarded recently in 2018 by a well-known magazine as 10 most promising Consultants from Mumbai. In 2017, another popular business magazine awarded it as 25 most promising Consultants from Mumbai. Moreover, its achievements lie in the newer project it gets from more than 80% of its existing clients who have benefitted in business growth. Despite being a young company that started in Dec 2013, its client list includes several Fortune 500 Companies as well as India’s largest conglomerates. It successfully dealt with complex business issues of organizations which were in losses for 6-7 years or organizations which have had no growth for many years. It has been able to turn around those organisations within a short time period of 3-6 months. It plans to enter new companies in existing sector and offers solutions to sub 2000 Cr organizations too. ESA is also working on Sales & Marketing Analytics to help its clients take informed decision and plan for growth on the basis of our analysis. It would be adding subject / industry experts for many more verticals in the future. It would be also targeting sectors like Finance and B2B in the future. ESA plans to become one of the largest consulting organization offering services to different scales of operations from 100 Cr to 50,000 Cr.

Meet the expert CEO

Vineet Trakroo is a consumer marketing strategist, a diagnostician and a restructuring specialist who has evolved a number of brands and businesses in India. He is an expert in driving strategy, improving profits & sales, product development and brand management. He has over 25 years of experience in running organizations and consulting. His portfolio includes reengineering marketing & sales operations, improving profits, brand strategy, managing new business and managing a large portfolio of consumer brands both for Indian & Multinational organizations.Vineet was recognized in 2013 as one of India’s 50 Most Talented Brand Leaders.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Conquering the Art of Engineering, Consulting and o Technical Service 360 Centralized Solutions â&#x20AC;&#x153;Find something you enjoy doing, work hard at it and develop a reputation in the field, your work should ultimately support the growth of our nationâ&#x20AC;? MANOJ RAVSAHEB KADAM CEO, S V Engineering and Consultancy Services

Yashasvi Khushu | Business Connect he market of engineering and consultancy services has attained global excellence standards in India with a plethora of amenities for complex multifunctional and large scale projects. The growing number of consultants expensing their valuable knowledge and experience is an evident proof of their engaging ability to attain international levels. The swooning number of engineering and consultancy service providers in India is massive in private and public sectors both, and one of the best of these, the brainchild of Mr. Manoj Ravsaheb Kadam, CEO, S V Engineering and Consultancy Services offers simplified solutions to complex projects. It is the winner of First National Entrepreneurship award 2016 by the Govt. of India. They offer multi-disciplinary engineering, consulting, execution and technical services to a broad range of clients and various complex projects. In conversation with Business Connect Magazine, Mr. Kadam, CEO, talks about the value of time, in-house capabilities, coordination, design, entrepreneurs, expertise, revenue and more, Business Connect: How do you feel you are different from your competitors? Mr. Kadam: With expertise in almost all key industry segments, capabilities to handle designs and management of multi-dimensional, large scale assignments at various locations, Long term relations built with all clients makes us distinguished. Our specialized, in-house talent pool and the ability to provide holistic solutions under one roof makes us distinctive. Our expertise is acknowledged

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by several high profile projects successfully completed across India, Japan, and other Countries. Business Connect: Did you see any transformation happening for startups, over the years in your field? Mr. Kadam: With these new concepts as start-ups and our method of evaluation of performance, we have used a variety of competitive strategies to achieve long-term competitive advantage. To create a sustainable competitive advantage, our customers recognized the differences between our services and those of the competitors. So startups are bringing changes in the conventional way of handling projects. Business Connect: Did everything come easy, or you have your story of struggle? Mr. Kadam: I always had the will to become an entrepreneur and sought an opportunity to prove myself and grow in the Service industry with Design consultancy as a core technical field. Hence, I decided to quit my comfortable professional life and incorporated SVECS, to cater 360 Degree Solutions under one roof. What started with a handful of experienced engineers in 2013 has successfully outgrown as a team of subject matter experts and has successfully handled more than 45+ projects in Pharmaceuticals, Chemicals, and Tissue culture , Engineering Automobiles and Food Sector. Business Connect: What kind of clients do you serve any special mentions? Mr. Kadam: We serve a variety of reputed national and

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international clients from Pharmaceuticals, Chemicals, Tissue culture, Engineering, Automobiles, Food Beverages, Tissue culture Plastic, Hospitals, and Schools. Business Connect: How do you ensure unbreakable faith of clients in your company? Mr. Kadam: With unique design and project management methods by using our expertise, we have demonstrated our clients that projects can be done in time, with quality, with optimum cost and to yield the desired quality and quantity of the product. Based on our support to clients they refer us to other entrepreneurs, so our majority of work comes through word of mouth and reputation of our brand in the market. Business Connect: How do you keep pace with the changing market trends? Mr. Kadam: With considering four factors as necessary to achieve a sustainable competitive advantage as resources relational structure, reputation, innovation, and strategic assets, we have built systems to cater “Needbased Positioning” in the market with solid tools to check the performance and upgradation needed based on new technologies. We always keep our teams restructured with upcoming technologies, systems with trainings and national international standards Business Connect: Do you believe R&D is essential for the growth of the company? Mr. Kadam: We are working on three main aspects TEAM, SYSTEMS, STRATEGIES. Our main assets are the team members we always allow them to think outside the box and compare our innovation to the INTERNATIONAL INNOVATION INTENT, even if they fail, we encourage them to find another innovative idea to get solutions for the clients’ need. So R&D and Innovation is backbone of any company. Business Connect: Do you still come back to work with the same zeal, like you did when you started? Mr. Kadam: Yes, I do come with same zeal because each and every project has a different challenge and we always prefer to work on challenges, though I have developed my second line team I spare more time on core technical part and educating my team members. Business Connect: What do you feel the future holds for entrepreneurs? Mr. Kadam: If you are different from others in terms of quality, service, innovative ideas, the future is bright for you. Gaining faith of client and giving double in optimum cost will make us a successful player in the market. Only those businesses that can come out with products that are unique or different from their competitors can sustain and succeed. So, it’s important for entrepreneurs to be innovative and brain-storm their ideas before the launch of their products. Business Connect: How necessary do you feel is it to keep your employees content? Mr. Kadam: We provide conducive and vibrant work

culture, opportunities to learn and grow helps in retention of the team. SVECS believe that the commitment of our employees is the reason for our success, hence we give them a healthy environment in the company. Business Connect: Who do you look up to? Mr. Kadam: The great Swami Vivekananda and Chatrapati Shivaji Maharaj are my idols. They’re ideologies taught me about the right usage of our core Knowledge, resources, planning, social commitment and getting maximum work done in minimal time. Business Connect: How are you giving back to society (CSR, if any)? Mr. Kadam: SVECS is actively involved in social activities and providing free consulting and training for rainwater harvesting and supporting for the promotion of organic farming to avoid pollution and contamination of food. Hence started new Food Processing Company as SVAM Agrofoodex Pvt. Ltd in order to support this drive. Also, we are supporting Girl child education, rural schools for infrastructure and equipment upgrade. Business Connect: Apart from work, what else do you like to spend your time doing? Mr. Kadam: Apart from work I spend time for teaching young engineers in institutes, giving motivational speeches, read books on entrepreneurship, I give few days of the month to my family and daughters to visit historic places. Business Connect: How do you see the initiatives of present government with respect to your industry? Mr. Kadam: Govt. has good policies, long term thinking but implementation at ground level is not much effective, and there is a need to focus on the implementation of policies and schemes. If you take the example of collateral free or CGTMSE scheme loan, the banks are not at all entertaining small entrepreneurs. Business Connect: What are the achievements and milestones of the company? Mr. Kadam: As first generation businessman, we started with the service industry and earned a good brand name in the field of consultancy with 7 National and 1 international Excellence award. Initially, we were working for Pharmaceutical and chemical industries but we have diversified and are working for all industrial and commercial projects. Since the investments have intensified on a number of levels in various sectors, the need for engineering and consultancy services in India has grown with it. These investments have not just pushed the Indian industries of this sector further but have also bought international consultancies to accelerate subsidiaries in India. “My biggest dream is to become the most respected entrepreneur in India. I am willing to be an eminent project design Consultant Company and acquire a position in the top ten consultants in the next five years.”

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Manoj Ravsaheb Kadam

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BCM Review

Revealing Green Tea’s Anti-Cancer Health Benefits Business Connect Team

ea is essential to social life to discuss business, philosophy, poetry, and politics in the modern world. Tea or “Chai” is the most popular hot beverage consumed by two-thirds of the world’s population. Green tea has been found to be phenomenal in terms of health benefits. It helps you remain active, refreshes your body and mind, is sugar-free, have no calories and is full of anti-oxidants. The incidence and prevalence of cancer have been lower in Asian countries than in Western countries. One potential reason for this would be the use of Green tea in the daily diet. Active Ingredients Present in Green Tea Tea plant Camellia sinensis sinensis has been cultivated for thousands of years and its leaves have been used for medicinal purposes. Green tea contains nutraceuticals or bioactive compounds called catechins. EGCG, (−)-Epigallocatechin-3-gallate is the main type of catechin (or Flavonoid) abundantly present (50-75%) in Green tea. It is the most effective anti-cancer polyphenol present in Green Tea. Compared to other sources of caffeine (like Coffee), the presence of L-theanine, an amino acid that produces a relaxing effect, makes Green tea unique. Although the amount of caffeine present in Green tea is more, the rate of absorption into the body is much slower than the caffeine present in coffee. Green Tea exhibits anti-inflammatory, antiobesity, antidiabetes, and antitumor activities. In the most recent study, published last month in the Journal of Nutritional Biochemistry, found that Green tea extracts prevent obesity by gut dysbiosis (microbial imbalance in the gastrointestinal system) and limiting endotoxin transformation. Earlier reports have confirmed its effectiveness in reducing blood pressure levels and reducing the risk of lung cancer and Type-2 diabetes. Green Tea may offer other health benefits like the decreased risk of stroke, gum disease (Gingivitis, inflammation of the

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gum and Periodontitis, inflammation affecting the bone and tissues of the teeth) and lower risk of arthritis. Intake of Green tea (5 times or more per day) would show health benefits in people and may lower the risk of several chronic diseases. Two cups of Green tea help in preventing hangovers (after drinking excessive alcohol) by maintaining proper hydration of the body.

Advantages of Green Tea

The health benefits of Green tea intake are: • It lowers the risk of most common type of cancers (Lung, Prostrate, and Breast). • It enhances metabolism and assists in weight loss. • It helps in releasing body and mind (due to the presence of L-theanine, an amino acid) and promote mental health. • It guards the brain against the harmful effects of aging like memory loss (Short & Long term) and Alzheimer’s disease. • It eliminates bacteria in the mouth and helps support dental health. • It lowers the risk of cardiovascular diseases

How Green Tea is different from Black Tea?

A brewed Green tea is typically green, hence the name. It is made from the processed leaf of Camellia sinensis sinensis. The different types of Tea, black, green and oolong, are based on the processing or harvesting of the leaf. Green tea is prepared from non-fermented leaves while Black Tea is prepared from fermented leaves. Oolong is made from Semi-fermented leaves.

The story of Tea Origin

India, the world’s largest consumer of tea, is also the second largest producer of tea, in the world. The world’s most popular Indian tea varieties include Assam and Darjeeling tea. There are several legends regarding the origin of Tea. According to a popular legend, the origin of Tea dates back to 5000 years ago in China’s first emperor, Shen Nung. The other legend ascribes the discovery in India in 25-221 A.D. when Gan Lu, a Chinese scholar had visited India for the study of Buddhism took along with his new beliefs of Buddhism and Tea. Today the tea is consumed all over the world, with particularly large industries in India, Srilanka, China & Kenya.

Assam Tea (Camellia sinensis assamica)

Assam play’s a major role in the country’s tea map by producing more than half of the total tea production of India. Not only this, Assam alone produces about 29 percent of the world Tea production. Establishment of the first tea garden in Assam was done in 1835 by the East India Company. The indigenous Assam tea plant is significantly different in some respects from China. It is a delicate plant having larger leaves containing more sap and so stronger tea can be made.

Mechanism of Green Tea action

• Green tea absorption takes places predominantly in the small intestine from where it passes to the large intestine where colonic microflora acts upon. • Green tea metabolite EGCG after being absorbed is transported to the liver where it undergoes extensive methylation, glucuronidation, and sulfation by the cytosolic catechol-O-methyltransferase enzyme. • EGCG has antioxidant effects, hence prevent oxidative injury to DNA and proteins. It may also inhibit the formation of intracellular peroxides. • EGCG may suppress tumor growth by preventing angiogenesis or influencing Interleukin production. • EGCG helps in inhibiting of carcinogenic bacteria (Helicobacter pylori in the stomach). • EGCG may also work to increase the catabolism of carcinogens. • EGCG inhibits the intracellular enzyme fatty acid synthase.

Conclusion

Tea is the most widely ingested beverage in the world after water. Green Tea contains polyphenols, Epigallocatechin-3-gallate and other components that may reduce the risk of developing chronic diseases such as cancer, cardiovascular diseases, arthritis, and diabetes. Due to the enormous health-promoting benefits, it is recommended for all to drink the tea.

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EDITOR IN FOCUS

The Covai Post

Pioneering Coimbatore’s First English Digital News Portal

he rise in the digital news industry has been global and its constant evolution is taking place in India too. Reports suggest that in the forthcoming years, the number of people who are digital literate and connect is going to hit the 4 million mark. India will soon be the world’s largest digital audience. Which is why, India is shoring up its digital infrastructure to help increased digital consumption of news.

Yashasvi Khushu | Business Connect

In a technology-driven digital news market with an ever-demanding consumer, there is a dire need for digital content that captures his attention in a highly competitive environment. For a digital news unit to be successful, it must have excellent narrative skills and attention-capturing style. Which is why staid old print media journalism is giving way to the New Media, news and features portals who are making their own space, often at the cost of then traditional print media. Vidyashree Dharmaraj, Editor-InChief, The Covai Post, has driven the city’s first news and features portal which has already touched the readership mark of 1.10 crore. Three years ago, Covai Post was recognized as the most trust-worthy news sources in the city and many of the stories broken by the Covai Post were picked up by the rest, including leading regional and national television channels. Covai Post has a team of richly experienced journalists, including in Tamil language, to produce the

Vidyashree Dharmaraj Editor-in-Chief The Covai Post

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Tamil version of the digital publications. The TCP has in a short time, won several awards, including the award for the Best News Website/Best Digital Start-up Award. It has also been adjudged as the â&#x20AC;&#x2DC;20 most promising news portalsâ&#x20AC;&#x2122; in the country. In a conversation with Business Connect Magazine, Vidyashree Dharmaraj shares the ideologies, outlook, future and more about this promptly gaining popularity portal, Business Connect: How have you adapted yourself to the latest needs of the market? Vidyashree: To keep pace with the changing times and adapt to the growing needs of the people wanting to get all important news at a click, we turned the TCP into a multi-media entity and focused on good video content. It makes me happy to say, many major news channels to source material from us. Sometimes, we are also commissioned to do special features. Business Connect: What gives you an edge over your peers? Please mention some of your fortes. Vidyashree: The committed and experienced staff at the top to guide the team has naturally given it the edge and recognition. Fearlessly taking up issues of human interest that most portals and channels do not dare to do touch, we have become a much sought after portal for news and features, be it political, social, environmental or entertainment. To cite an example, our daring expose of the sufferings of the victims of the Coimbatore serial blasts, on the occasion of the 20thanniversary of the blast victims. We faced several threats and were trolled badly. Our extensive coverage of this as also those on Jallikattu and the Toothukudi firing went viral and earned tremendous amount of goodwill for the media group and won viewership, not just in Tamil Nadu but across the world. Quality of videos and credibility have been our forte. The IT strength of our promoters only added to our technological advantage over the rest in then business. Business Connect: Do you see any transformation happening in the entrepreneurial world? Vidyashree: Entrepreneurship in the business of media has been witnessing a major overhaul. Print has been giving way to online content. It makes competition tougher since technology keeps changing at an astounding pace. TCP has, to keep with the trend, gone in for umpteen updates that have helped it stay afloat. Multimedia content is one such transformation that TCP has adapted. The challenge remains to attract new readers and the retention of old ones. With the quality of and clarity in content, TCP has been trying its best, and successfully to a great extent, in attracting newer readers/ viewers. Business Connect: Did you face any obstacle during the initial days? How did you sail through them? Vidyashree: Yes, like all new ventures, there were teething troubles. Getting the readers to shift to the new format of

online content was indeed a tough nut to crack. Worse, the daring attempt to go in for content, that others refused to touch, affected our revenue flow. But what we lost financially, we made up for gain in our credibility and earned a lot of goodwill. After this, it has been somewhat easy, but tougher all the same to continue to be in the news business. Business Connect: What was your learning during struggling days so that our readers could prepare themselves for upcoming challenges? Vidyashree: We realized that the initial resistance from different quarters was proof that we were on the right track. This gave us the confidence to do what we were doing and make the reader Business Connect: Please tell us something about your clientele. Mention some well-recognized names that could be published in our magazine. Vidyashree: The readers/viewers are of different categories. From the ordinary person on the street to business honchos, big names in the world of arts and films, the clientele has been wide. Business Connect: How do you ensure the unbreakable faith of clients in your company? Vidyashree: Credibility has been our buzz word. Our readers/viewers are certain that what TCP puts out is true and that makes them look out for what we have to say. Business Connect: What are the efforts made by you not to lag behind in the race of having latest technology? Vidyashree: As mentioned earlier, TCP is promoted by a software professional and part-owner of the software company AES Technologies has a global presence. Hence, adapting to changes in the world of technology has never been an issue with us. Business Connect: How much do you rely upon Research and Development? What is the role of research in the growth of the company? Vidyashree: Certainly, R&D is vital. As we are a media venture, we ensure that the staff members are kept abreast with the latest developments. We provide rigorous training to our staff so that they can go deep into subject content-wise, and work with technological precision. Business Connect: How difficult is it to remain relevant in this competitive world? How do you keep yourself motivated during tough times? Vidyashree: Competition is to stay and will always remain a challenge. Giving content that makes us relevant, credible and different has been our guiding force. The criticism we face when we outdo others, coupled with the praise we receive for several of our content is reasons enough for us to stay motivated.

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Business Connect: Tell us something about your staff. How do you ensure their efficiency and positivity towards work in challenging times? Vidyashree: Motivation is what makes all try to do better. Constructive criticism, recognition to staff even when coming out with something above average will make them strive to perform better has been working quite well. This ensures positivity. Business Connect: What kind of activities do you conduct to keep your employees energized? Vidyashree: We have frequent get-togethers, cultural events that form part of festivities and we also give away Star Performers and Best Performer awards so that they are motivated.

years as a portal of its kind and the first in Coimbatore, has built a milestone for itself. The content is not just viral through their portal, it also gets hunted by aggregators in news like Times Internet, Daily Hunt, and the News Republic as well. We have got several awards, one of them being from an NGO for the â&#x20AC;&#x2DC;Best Online News Portalâ&#x20AC;&#x2122; and in fact we have become a one-stop solution for news of all kinds from the business, economy, digital, technology to entertainment, political and international. We have also won the South India Start-up Award in 2018. The Covai Post has also been credited by the Guinness Book of World Records for live streaming the largest recycling lesson conducted at Coimbatore.

Business Connect: Who is your role model in the business/entrepreneurial world and what have you learned from the person? Vidyashree: After 20 years in the print media industry, the idea to switch over to digital was sudden but strong. Despite several pieces of advice otherwise, I went ahead conceiving the idea of presenting news in the digital format knowing well digital media is still too nascent in the State of TN. There is no specific person that I drew inspiration from but with Coimbatore being a city of entrepreneurs I thought that I would perhaps have it in me to venture independently. Business Connect: In recent times, many cuttingedge technologies such as IoT, AI, and Big Data have changed the modus operandi of business. How has it affected your company? Vidyashree: TCP comes from the stable of leading Coimbatore-based IT firm AES Technologies, which has global reach. This gives the portal the much-needed technological edge which gets reflected in the product quality. Business Connect: What are your contributions to CSR activities? Vidyashree: As part of the Coimbatore District Home Guards which is an auxiliary to the police department, we have been doing several initiatives for the tribal, the underprivileged and the needy. Business Connect: How do see the initiatives of present government with respect to your industry? Have they helped you in any sense? Vidyashree: While the government speaks a lot about digital media, they are yet to bring about modalities to approve or recognize online news portals so that the crowding of such platforms can be curbed. This will also enable the govt. to crack down on fake news circulated by unrecognized online portals. Business Connect: Enlighten us about the achievements of the company. Vidyashree: The Covai Post, in a very little time of three www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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Business Connect: What are the milestones of the company? Vidyashree: Three years is a short period for a small media firm out of Coimbatore to have milestones. Yet, our content is being shared by several news channels and portals and discussions are in the final stages for tie-ups with several channels and newspapers/portals for using our content which indeed is a major achievement for us and that too in a short period. Our Tamil supporting portal called Thandoraa remains a big source for regional channels and portals.

â&#x20AC;&#x153;Competition is to stay and will always remain a challenge. Giving content that makes us relevant, credible and different has been our guiding forceâ&#x20AC;?

Business Connect: What are your efforts to ensure the female workforce at par with male counterparts? Vidyashree: There are no extra efforts added, we naturally have more female staff co-workers than males which by itself is self-explanatory to explicit what bend do we encourage.

VidyashreeDharmaraj

Business Connect: What are your short term and long term future plans for the company? Vidyashree: In the short-term make our presence felt on a wider platform and in the long run come to be recognized as a global brand.

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THOUGHT STARTERS

SUCCESSFULLY PIONEERING THE THOUGHT LEADERSHIP MARKET IN ASIA Yashasvi Khushu | Business Connect

Bypassing the challenges, with a new approach towards branding, Thought Starters are redefining the market space for thought leadership market in Asia. Their domain expertise enables their clients, ranging from small and medium enterprises to Fortune 500 companies around the globe, to plan and execute effective long term marketing strategies Business Connect in conversation with Mr. Karthik Nagendra, Founder & CEO Thought Starters, Business Connect: Letâ&#x20AC;&#x2122;s have a quick run through about the company Mr. Karthik: We are a boutique marketing consulting company. We offer end- to- end marketing outsourcing services encompassing content strategy, creation and marketing. We are 2 years old now, we are headquartered in Bangalore, with a team of 15 people and our clients are primarily into technology and consulting space. Business Connect: How do you keep up with the market trends? Mr. Karthik: A lot of things have changed and moved towards digital in the current scenario. We are focusing mostly on content and digital marketing as our key aspects for our B2B customers. Thatâ&#x20AC;&#x2122;s is where we primarily operate, as we believe to get best ROI for marketing investment, companies need to partner with somebody who understands content strategy, creation and content marketing, and that is where we feel we bring in a difference. Business Connect: What gives you an edge over peers? Mr. Karthik: A lot of other agencies are either restricted to content creation or digital marketing. Our expertise comes into the picture with our research backed content strategy, that helps us to understand what kind of content would be better for the client. We also identify the kind of platforms where this kind of content gets absorbed better, thereby investments done in content marketing by the companies give them the right results. We help companies in collaborating with leading universities, analyst firms, publications etc. and create co branded thought leadership content which positions the clients in a different league vis-a-vis competition. Business Connect: Do you believe in R&D for the growth of the business? Mr. Karthik: It is definitely very important for growth of any business, especially in the B2B space. without understanding the pulse of the

KARTHIK NAGENDRA Founder & CEO

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market or the trends, you can’t do business. However, companies may not have the expertise and bandwith to commisision such research, that is where a partner like ThoughtStarters helps them build their research agenda, administer the research and create thought leadership content from it that can engage customers better. Business Connect: What do you feel is the scenario for entrepreneurs in your field? Mr. Karthik: In India, This is a wonderful time to be an entrepreneur. The emergence of accelerator networks, angel investors and government policies can help budding entrepreneurs to give wings to their ideas. However, one needs to do a thorough research on their idea, its potential and prepare a good business plan before they can leverage any of these networks. Business Connect: Do you feel competition is important? Mr. Karthik: Yes, because if there is no competition, you will not work on improving yourself, so it is always good to have healthy competition. And especially in our field a lot of times even though there is competition, there is also collaboration. So collaboration helps in bringing two different fields of expertise together and make a successful outcome for clients. Business Connect: How has AI affected you? Mr. Karthik: AI will affect marketing in a big way, in fact, we already are working towards making some unique products incorporating concepts of machine learning, and by the end of this year we are looking forward to having a beta version of the product as well. Business Connect: Is it necessary to keep your staff motivated for better results? Mr. Karthik: Of course, we believe that it is important to keep your staff motivated, and to ensure that, we provide a lot of flexibility at work. As long as whatever work is being assigned is done successfully, it’s serving the purpose. With millennials coming into the picture, the workforce has to be channeled in a way that’s new, the old ways of operations don’t work anymore. We also periodically invest in training our staff so that they are tuned to the latest developments in our area. Business Connect: How are you giving back to society? Mr. Karthik: I am associated with another organization ‘Pink Ladder’ that focuses on improving gender diversity ratios in companies. I firmly believe that we need to get a lot more women at leadership positions in organizations and we are trying to comprehend in what different ways that can be done. I also sponsor education for a lot of underprivileged girls, fund small business run by women entrepreneurs in rural areas, I’m very closely associated with the areas of gender diversity and uplifting of underprivileged women. Business Connect: Where did this all start for you? Mr. Karthik: Starting something of my own was always on the cards, I had a clear plan in my mind for that. Focus

on the thought leadership marketing space actually came into the picture after I spent more time in the industry because that was the role I was handling during my stint with Wipro, Accenture. I saw a huge gap in the quality of output being delivered by agencies . ThoughtStarters is the first company in Asia to focus on leadership marketing, there are only a couple of such companies in the US. Business Connect: What’s your story of struggles? Mr. Karthik: When we started ThoughtStarters, the concept of thought leadership marketing itself was very new. It took a lot of time and education to let companies appreciate the real value of investing in it. Thought leadership marketing requires a lot of constant capital flow before you actually start seeing your ROI, it’s not a typical lead generation and closing sales kind of business. Here you have to build expertise, invest for a sustained period and showcase expertise. Making clients understand this was a huge challenge. This meant our sales cycles were getting longer. Business Connect: What does the future hold for the company? Mr. Karthik: We have handled client from the US earlier, but starting this year we also want to have a more structured focus on clients from Singapore and Europe. We are also working on our product variants, looking to take our business to SME segment. Because there are a lot of interesting companies that are working in the field of data analytics, AI, fintech where we see is a lot of scope for thought leadership marketing. Business Connect: Apart from work what else does interest you? Mr. Karthik: “I love traveling and am a big time movie buff. I am also a voracious reader. In addition to that I also am a life coach where I help people unleash their true potential . I am also pursuing my PHD currently and hope to author a book myself sometime soon!

“Opportunities to become an entrepreneur are really ripe in India at the moment. In order to be successful, one needs to be really passionate about the business idea one is chasing. A never say die attitude can help one go a long way. One message that keeps driving me always is ‘if not now, when? if not me, who? Increasingly, businesses around the globe are realizing that Thought Leadership Marketing gives their business an enduring edge over the long run. Thought Starters, have demonstrated the power and reach of Thought Leadership Marketing by arming their clients with new and more relevant marketing tools and approaches resulting in creating many success stories across industries.

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PROSPERITY WEALTH MANAGEMENT

FOR EXCELLENCE IN WEALTH MANAGEMENT AND INVESTMENT SOLUTIONS Yashasvi Khushu | Business Connect

“Investing should be more like watching paint dry or watching grass grow. If you want excitement, take $800 and go to Las Vegas.” Nobel Prize Winning Economist, Paul Samuelson.

VASUDEV GUPTA

MD, Prosperity Wealth Management The service sector of India remains to be a major engine for its growthcontributing to nearly 55.6 per cent of the total Gross Value Added in the first quarter of 2019. Within the services sector India has a diversified financial sector undergoing rapid expansion, both in terms of strong growth of existing financial services firms and new entities entering the market. The new entrants are supported by a robust growth in India’s HNI (High Net worth Individual) Population which grew at 20.4 per centlast year placing it at the top spot globally.In this issue we talk about one such firm that has embarked on the journey of serving the investment needs of the rising wealthy. Vasudev Gupta, MD, Prosperity Wealth management, in a conversation with Business Connect Magazine shares how running a leading a finance company is both rewarding and challenging in equal parts, Business connect: Please walk through the products & services your offer at your company. Mr. Gupta: In finance there is no one size that fits all. Each investor has unique requirements given his or her age, risk appetite, goals in life, the expectation of returns, capital base, the source of income etc. To be able to understand these requirements and provide solutions that cater to these is vital. At prosperity, we provide a range of investment solutions right from fixed income products, forex risk hedging solutions, mutual funds, index funds to actively managed portfolios. Business connect: What gives you an edge over your peers? Mr. Gupta: Sound knowledge of value investing concepts, a high degree of transparency & superior returns at a reasonable degree of risk taken. We are a long-term oriented company be it in our investment decisions or our relationship with clients. We understand that both take time to mature. We differ in our stand from those comwww.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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panies that promise unrealistic returns in unreasonable time frames. Our investing philosophy is perhaps most funnily summarized by the by the noble prize winning economist Paul Samuelson. “Investing should be more like watching paint dry or watching grass grow. If you want excitement, take $800 and go to Las Vegas.” Business connect: Do you see any transformation happening in the financial industry? If yes, please mention a few of these changes. Mr. Gupta: Change in policies and regulations in the recent past such as compulsory KYC & Aadhar linking, Mandatory dematerializing of securities, disclosure of fees, increase in the minimum level of knowledge required to become a SEBI registered advisor have made the financial ecosystem more robust and secure for investors to invest. The financial industry is becoming more transparent and regulated which is a welcome change. Business connect: Mention a couple of your favorite books/novels that have taught you the intricacies of business? Mr. Gupta: A couple of books that have had an impact on the way we invest at Prosperity include the Intelligent Investor by Benjamin Graham and One up on the wall street by Peter Lynch. Though these books were written many decades ago the fundamental concepts they profess are still very relevant today. The concept of Value investing and the margin of safety is the most enduring amongst them all. The secret is to be able to ascertain with a reasonable degree of accuracy the intrinsic value of a company versus the market value. The difference between these being the margin of safety. In a stock with a high margin of safety, the relationship between risk and reward is not linear. This knowledge is then utilized to build a portfolio to generate superior returns. Business connect: What obstacles do new investors face in the initial days? How did you sail through them? Mr. Gupta: The volatile nature of the stock market could also prove to be an emotional roller-coaster for investors who’ve just begun investing in equities. However, is important to remember that when we buy a stock we buy into a real company and not just a ticker on the computer screen. If you have researched right and believe in the value proposition that the company is offering, then hold tight and do not worry about the volatility which is the inherent nature of the stock market. Long term orientation and patience is the key to making significant returns in this business. Business connect: How do you ensure the unbreakable faith of clients in your company? Mr. Gupta: We create a win-win scenario by aligning our own interest to our clients. We also act on our own advice by investing back a significant portion of our assets into

the securities we believe in. Complete transparency behind the rationale of making investment decisions is provided. We believe in forming long-term & fruitful relationships Business connect: How do you survive in a finance industry filled with giants, for example, mutual fund houses and big banks with their own wealth management divisions? Mr. Gupta: Contrary to popular belief the bigger fund houses have a tougher time beating the index. The reason is simple, the top 100 out of the 5000+ listed companies account for about 93% of the total market capitalization. Which implies large fund houses have no option but to buy into some of the largest companies listed in broader indices such as nifty and SENSEX. Smaller wealth management firms have a better ability to invest and find value in the emerging businesses space where there may still exist a disparity between the market value and intrinsic value of a company. This enables smaller wealth management firms to generate higher returns for their investors as compared to larger fund houses. Business connect: Who is your role model in business/ entrepreneurial world and what have you learnt from the person? Mr. Gupta: My first introduction to the business world was by my father in my family business. I learnt and continue learning some of the most important life lessons from there. Building trust, creatingvalue, having perseverance, and showing grit in the face of adversity are some of the most important lessons that I have learnt from him. I take him to be my mentor/role model. More specifically within the finance field we follow a practice of benchmarking with the best in the industry and try to surpass the benchmark. There are some good fund managers that I admire including Manish Bhandari of Vallum Capital, PorinjuVeliyath of Equity Intelligence &Sumeet Nagar of Malabar Investments. Business connect: What are your short term and long term future plans for the company? Mr. Gupta: Our goal is to consistently generate real returns for our investors and ourselves. We will achieve this through in-depth research, talking to industry experts, and sound knowledge of value investing principals. In the future we hope to provide the opportunity of investing in Indian equities to foreign portfolio investors, thus serving a global clientele. In a short span of timeProsperity Wealth Management has gained significant traction in the wealth management domain. Backed by a loyal clientele they have taken on an ambitious target of becoming the country’s best asset managers. In an otherwise complex financial services Industry prosperity hopes to be a beacon of simplicity and transparency.

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BCM Review

TIPS TO IMPROVE YOUR PROJECT MANAGEMENT SKILLS AS A SMALL BUSINESS OWNER

Business Connect Team

Project Management as the word indicates the management of the project that the organization undertakes for achieving the goals and targets of niche. There is a multitude of skills a project manager requires to accomplishing the various projects of the firms. For the startups, there is a quintessential requirement for learning the skills to manage the projects they are in. Mangers have the great responsibility to lead their teams with the appropriate skills; if they donâ&#x20AC;&#x2122;t possess them then the chances of achieving the goals are negligible. I, with deep interest of learning the Project Management skills and preparing a guide on it, interviewed the CEO of BUSINESS CONNECT. With his astounding and inspiring experience, he was thrilled to share with me the key skills which the small business owners ought to take care of. Below is the list, I have prepared with a lot of research and analysis,

SO HERE YOU GO Create a plan or Planning

Setting the deadlines

Planning is essential in every sphere of life. We should have the clarity about our goals, time, resources, cost, etc. for the small or large projects. Without proper planning, the team will be directionless. So, project manager should plan ahead each and every fine detail associated with the project. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

The time slot should be fixed for carrying out the multiple tasks in the project. If there are no proper deadlines, then the employees will not take the work seriously and also the time of the project will stretch. The management and supervisors should allot the time limit to the team members.

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Leadership

Taking follow ups

For the flow of process, an exemplary leader is required. Leaders direct the flow of work in the business, motivates her team, represents the team, suggesting the solutions at the time of adversity, takes the responsibility for the accomplishment of the goals, so as to assure the qualitative delivery of the work.

Without proper follow ups we cannot track the actual progress of the project, so manager ought to take the follow ups and gives the reminders to the team. For example- if employee A has completed the task X in a given period of time, it should be checked by the manager above her.

Research and information

Effective Communication

For carrying out any assignment, people should give the adequate time to research and analysis. The success of the project is directly proportional to the amount of information the team has. A qualitative research should be done on the project by the team members. Ample information, starting from the marketing strategy to the cost should be acquired by the team.

There should be proper and clear communication between the project manager and her team. Proper and effective sharing of ideas via meet ups, emails, calls, messages need to be there for the success of the assignment. In a team also, members should be communicative towards each other.

Providing feedback

Cost inputs

In order to ensure the quality of the work and also for the sake of improvement, managers should provide the proper feedback to her team members individually. In the professional world, growth depends on your attitude towards the feedback. Always, always provide the feedback if from the heart you want some spellbound results.

For any business, capital is the prime factor for running it. This includes the estimation of the project cost, who are going to be the investors? What are the resources required? There are numerous marketing strategies with the overall cost the managers need to look into.

Training and support

For assuring the quality of work and the growth of the employees, project managers should design the proper training curriculum so as to develop the skills of the employees so that they can render the excellent service. If the employee is not working up to the level, valuable support should be provided to her by the mentors.

Risk Management

We are all aware, wherever there is a business, there is always a risk connected to it. The managers should find out the strategy for managing the risks, it can be of cost, risk of trying something new in the venture, hiring of the employees, etc..

â&#x20AC;&#x153;A skilled project manager can add a great value to the business.â&#x20AC;?

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Ante Air Logistics

Adding Wings To Let You Grow

Prem Jha

Founder & CEO Ante Air Logistics

Vikas Jha | Business Connect ith the expansion of the businesses across a wide range of domains, the dependency on logistics and cargo services has grown manifold. It is quintessential to get services that caters all your needs in a stipulated time frame. The latest need of the market is quick and reliable services. The market will not give you many chances if you are not prompt and good in providing the services. Catching hold of the present needs of the clients, Prem Jha, a young entrepreneur, gave final touch to his long cherished vision by establishing Ante Air Logistics with the brilliance in logistics and cargo services. The Compawww.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

ny provides services as per client requirement, it is flexible in terms of the services. It also has lean process where it provides customized solutions to its clients all the time. This Delhi based company is a single window solution for all type of logistics and cargo services pan India and across the globe. It offers a range of courier and cargo services under one brand name called Ante Air.It offers IT based Logistics services, where it provides 100% POD (Proof of Delivery) to its clients through its panel. Apart from this, it provides customized solutions where clients tell their requirement and the company makes it for them.

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The advice that fits the bill It also encourages clients and doesn’t shy away from telling upfront the ways and means to save the cost in logistics by taking alternate services. For an instance, instead of Air services, client may take Train services for delivering the goods all across India. It can deliver goods throughout India and the globe, and even in remote and rural regions of India. The Company always remain on its toes to deliver comfort to its clients. To this end, a client can now download the MIS or any related information of the B2B cargo shipments and B2C shipments with simple step. Once clients have the access of its portal, they don’t need to call multiple times in the service center to know about the shipments or invoice etc. It provides a large chunk of its services through the portal itself. Mr. Jha share his valuable experience of the entrepreneurship. He says, “There is no need to compare your company with any other company of your domain. We must keep our employees,Vendors and clients motivated. We should never compromise with our own terms and conditions.” The Champion of client servicing Despite being new to the industry, the company has been able to win the faith of a whole lot of companies. Its clients comprise small start-ups as well as big corporate houses since it is providing all type of cargo and logistics services. “I would like to name Aesthetic Living Merchants Pvt Ltd, one of my clients with whom we are working since my company started. We are providing Cash on Delivery and Prepaid Delivery services for them”, proclaims Mr. Jha. Apart from this, Iris Global Services Pvt. Ltd, Iris Computers Ltd. And Aptech Ltd among others have been the loyal clients since the inception of the company. One of the most critical tasks for any organization especially for the new one is to ensure transparency and provide 100% genuine facts without the fear of losing any client. The team takes feedback frequently and on the basis of that feedback, the team works to improve the weak area as suggested by the clients. The Ante Air Logistics is the division company of CloudAct Business Services Pvt Ltd and its other vertical company is CloudAct Technologies. It has its own IT in-house team and has built up the system by its own team. It is also coming up with its Ante Air mobile App very soon where a client will have full access from proving a request of pickup till delivery of that shipment along with downloading the POD on a single click.

The team members understand their duty and they do it with full energy. The Company provides equal opportunity to every staff. There are few examples in the company where a Housekeeping staff went on to become City Manager and he is taking care of the entire operational work of Bangalore city, his name is Mr. Chandrapal. As of now, the company has two separate verticals in logistics, one is B2C where it provides e-commerce logistics services. The key people are Mr. Satya Prakash, Mr. Amit and Mr. Ravi Mathur. The other segment is B2B vertical which is led by Mr. Tarun, Mr. Avinash, Mr. Anil, Mr. Arun and Mr. S.J. Ganesh. Apart from these two verticals, Mr. Nripendra Das is a key figure who takes care of the Finance and Accounts. Mr. Jha finds his motivation from Vijay Shekhar Sharma (the founder and CEO of Paytm). “The way he has done everything despite having so many bad phases in his business and achieved the success is really a great thing. There are many things to learn from him but the way he always smile is really fantastic and he keeps saying never quit”, exclaims Mr. Jha. A bright future ahead Since it is into International shipping also so it is planning to register its company in the UK and the USA. It is planning to open up offices at overseas locations too. Last year in 2018 Feb, we had just 10 clients and now we have more than 150 small and big clients. In terms of people associated with it, the last year it was just 10 and now it is a team of more than 50 in just one year. Moreover, it is covering more than 90% of Indian Pin Code in terms of delivering the goods. It is planning to have 6 to 10 offices pan India and having at least 50 more staff in coming six months. It also wants to create global brand of Ante Air where any individual or corporate company can get its logistics services with a single click. Mr. Jha has a few advices to share. “I would like to say that do not compare yourself with any individual in this world. We all are unique, every single company and single person has its own ability to do the task in different way. Just believe in yourself and be honest all the time no matter wherever we work”, he concludes.

Let your work do the talking Motivation has a huge role to play for the employees to deliver above board services. Mr. Jha always keeps his team motivated by saying that progress happens step by step rather than in a single jump. “If we provide good services, it is very obvious that clients will increase their business”, he adds. This is the reason why every month its client base and the volume increase.

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AOSTA

Creating World Class Healthcare Software Solutions!

r. Sreedhar, with his experience of more than two decades in the IT industry, brought to AOSTA, his expertise in formulating winning business strategies. Coined from the name of a valley in Brazil and founded in 1999, AOSTA aims at creating world-class healthcare software solutions to comprehensively deliver the finest IT solutions to the hospitals and healthcare institutions. They believe that the benefits of software designed thoughtfully and purposefully can effectively address the challenges faced by healthcare providers. Mr. Sreedhar, COO, in conversation with the Business Connect Magazine about the company and his journey with it, Business Connect: Could you tell us something about the company and the services you offer? Mr. Sreedhar: Originally the birth of AOSTA software happened as a five member IT department of KMCH (Kovai Medical Center and Hospital), one of the best multispecialty hospitals in Coimbatore, as recently awarded by the WEEK magazine. An information system was developed for the hospital and deployed. It was found running successfull , and our Chairman gave a commercial angle to it with his vision about starting an IT company to provide the same software solutions to other hospitals as well. New IT Company was formed and today it stands TALL with strength of more than 120 employees, servicing more than 150 Hospitals as our satisfied customers

People die, memories fade, but data remains forever.

www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Yashasvi Khushu | Business Connect across the WORLD. We are a part of a large conglomerate with diverse business interests in Healthcare, Pharma, Education, IT, Travel and Oil & Gas. Business Connect: What gives you an edge over your peers? Mr. Sreedhar: In comparison to traditional IT companies, our advantage is that we have the domain knowledge and expertise in the vertical of health care. My knowledge comes from our own hospital, any new feature or functionality that is introduced is first tested in our own hospital before it is launched. And in the case of bugs, they are fixed immediately on our trial grounds; the features are tested and then released in the market. It is also applicable to the updates that are going to be introduced in future, with new features and functionalities etc. This is the USP that no other IT company has over us. And this is the reason we are ranked among the best in the country in the healthcare sector. Business Connect: How do you ensure unbreakable faith of the customer? Mr. Sreedhar: We believe in customer satisfaction which is the most important, and to deliver a world-class product. All our customers are happy today as we take up change requests and new requests in the software and provide with constant support 24/7. Business Connect: Do you believe in research and development for the growth of the company? Mr. Sreedhar: Yes, we do believe in R&D, a lot of it has happened in the last 2-3 years. Electronic medical records , Patient Portal and Mobile compatibility , have already been adopted in our software as an innovation. In terms of R&D at present, we are slowly building Business Intelligence ( BI) and predictive analysis into the system itself. Business Connect: What changes have you brought to the company? Mr. Sreedhar: I joined this company 5 years ago in 2014. Till 2014 our company was predominantly focusing on Tamilnadu, and there was no Pan India presence. In the last 4 years, I feel proud to state that the company has established a Pan India presence. I have also successfully fulfilled the vision of our Chairman to go global. Our growth in the last Financial year is 100%. We have happy customers around the world in places like Kenya, Oman, Nepal, Malaysia, Iraq and more.

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Business Connect: How do you believe you are giving back to society? Mr. Sreedhar: We are giving a world-class solution in the space of healthcare which is the best way to give back to society. We are in a service-oriented industry. We take care of the records of millions of patients ensuring their secrecy and privacy. As on date we have captured more than 1 Billion OP Registrations, I Million IP Requests in our software starting from 50 bedded to more than 2000 bedded Hospitals .Creating a secured patientâ&#x20AC;&#x2122;s record is in itself a great service, I believe. Business Connect: What else is your space of interest? Mr. Sreedhar: I am a speaker at various public forums, Board Of Studies member, External Examiner, guest lecturer, an avid reader and a movie maker. Recently I have made a Short Film with a social message, for human rights. More than a favorite book, I carry a philosophy. I believe in the Karmic effect that what you sow, you reap. And this has got a very in-depth meaning that can be related to both science and spirituality. Business Connect: What kind of obstacles have you faced over the years? Mr. Sreedhar: Unfortunately in the health sector, without any second thoughts, the hospital management ventures to invest into all high value medical equipment like CT scan, the MRI machine, the X-ray machine etc. because of the tangible and immediate results. But when it comes for investment in IT, the stakeholders become very price sensitive as they do not realize the value, donâ&#x20AC;&#x2122;t see the effect immediately and is intangible and that is the biggest bottleneck that we are facing as an industry. They understand that technology is the backbone of the business, but the decision making process is slow. We are gradually making them realize the value of investing in IT. Business Connect: Do you believe there have been transformations in the entrepreneurial world? Mr. Sreedhar: Yes, I do believe it has happened, the young generation is coming into the healthcare industry with a good amount of education, from all parts of the world. They understand the importance of IT, also the culture of IT is imbibed from around the world by these young minds and brought back to the country. So in that respect, I believe that there are a lot of changes happening. There is an acceptance of new technology with the new stream of stake holders. Business Connect: Do you believe in positive competition? Mr. Sreedhar: Yes, I do believe in positive competition and to remain relevant in this competitive world it is necessary to have a Unique Selling Preposition. There could be a USP over the pricing, over the Business model, over the technology, the product, innovation etc., For us, the USP is our Domain Knowledge and innovation. Business Connect: How do you ensure the loyalty and motivation remains constant in the staff? Mr. Sreedhar: My biggest strength is my staff, we boast of

Sreedhar Veeramony COO AOSTA Software Technologies

an employee friendly organization. Our staff is extremely happy working for us and is recognized for their outstanding performance which makes them motivated and loyal to the organization. Business Connect: Who has inspired you? Mr. Sreedhar: My inspiration comes from my Chairman, Dr. Nalla G Palaniswami, a multifaceted personality, a Medical Doctor by profession, Business Magnet, Educationalist, Entrepreneur, Philanthropist, and above all a great Human Being, having great love towards Tamil Language and Literature. His story is fascinating and inspiring . His journey started by establishing a Hospital with the vision to serve people. Realizingthe importance of having good nurses, led him to establish the line of Education as a Business vertical. He started College of Nursing, Pharmacy and ventured into Arts and Science College, Engineering College, Teachers Training College, School, and now is in the process of establishing a Medical College too. All this prompted him to start other allied businesses like Pharma, IT, Travel and Oil & Gas. Basically it was backward integration, each of his business verticals would contribute to other verticals, by which he ensures the Revenue get rotated within the same Group all spear-headed by him. This vision, I believe, is great, and I admire it thoroughly. His humility, dynamism, Charisma and his magnetic smile gets people attracted to him, and he commands respect from approximately 5000 employees and their families of the group companies/ institutions, who feel connected to him. AOSTA Software Technologies believes in long relationships with the customers and mutual commitments to help them grow. With the rise of technology throughout the healthcare field, they have developed cutting edge software to better manage the information generated by newer technologies with one eye firmly focused on patient safety and the other on improving healthcare delivery for a better tomorrow.

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BCM Review

TOURISM My heart rejuvenates when I go out and see the world around Because I work so hard all the year round, My soul wanders with the new places It’s crucial time to explore these places. Business Connect Team

Travelling for me is always a heart- lightening experience. As an entrepreneur or a working woman, I am quite aware of today’s working life style. Youngsters are quite stressed and they are forgetting to refresh their souls. Work, work and work which is the main reason of so many problems related to mental as well as physical health. There is no doubt in that; the work occupies a monolithic part of our lives. But, this is also true besides work we have a life. Henceforth, to keep the balance working people should plan some time for themselves and they ought to be selfish in that. I was reading about Bill Gates in Indian Business Magazine in which he shared with the readers,” I always plan a short expedition after two or three months with my family, because it provides me leisure time to spend with my loved ones in exotic locations” . Wandering to new places, leaving your day to day workplace will energize your heart with beautiful positivity. Thou will meet new people, explore various cuisine and culture. Travelling will release your stress and gives you positive vibes to restart the work.

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You can plan a short trip either with your office mates or family but plan. Counselors talk about planning a vacation with loved ones to shed the baggage of personal and professional worries. Therefore to refresh the neurons of your brain,” YE shall go out and take a voyage to unknown places to be lost…” There are many places in India to explore for a vacation, it depends on you whether you want to explore hill stations, adventurous places, hot places (in winters), cool places (in summers), etc… Below are the list of some heart thudding and jaw dropping places that I have visited in one year to relax and release my work and personal stress:

Rajasthan

One of my favorite tourist spots, the hottest state. The best time to visit this beautiful place is in winters. Jaipur is the capital of Rajasthan, where you are going to find many exquisite forts like Amer Fort, City Palace, Hawa Mahal, Jal Mahal, etc. Udaipur is also the lovely tourist spot which is also known as the city of the lakes. It’s in Rajasthan but when you go there you will not feel that you are in Rajasthan, there is a feeling of some hill station and cool place.

Nainital and Mussorie

Nainital is a city of Taals, it’s a wonderful, natural and exotic vacation spot. Beautiful mountains, lakes, and valleys will not let your soul to leave this place.

Mussoorie

It’s also a hill station and known as the queen of the hills. Forests are such dense, everywhere there is a bed of greenery. So, these were my favorite vacation spots. You can find your own. Travel and collect some astounding memories which cannot be vanished with time but will brighten.

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With Devops Being “The Most Demanded Certification Worldwide”, Xellentro Proves To Be The Best Go-To Training Institute In India Yashasvi Khushu | Business Connect

Xellentro – The leading multinational training institute offers DevOps, Agile, IT Service Management (ITIL 2011 and ITIL4), Project, Program and Portfolio Management consulting and training services. Established in 2012 and Headquartered in Bangalore, India, they work closely with their clients in tackling some of the most difficult organizational development challenges. Being a specialist organization, they work with clients to identify improvement areas where experienced consultants enhance their business and development processes. Niladri has 29 years of IT consulting and training experience across a range of verticals and technology. He has strong experience in managing large global projects and programs set up from scratch for various practices for BI/DW, Project Portfolio Management, etc. He has been providing training and consulting to large organizations across the world on Project Management, Portfolio Management, Agile, DevOps, IT Service Management, etc. He is the first person to be DevOps Test Engineer Certified and Accredited by DevOps Institute in India and second in the world. He is also accredited by G2G3 for their DevOps Simulation. In a conversation with Business Connect Magazine, Dr. Niladri Choudhri talks about their training and consulting and how they are accredited to a number of organizations for their international certifications and more; Business Connect: How do you keep up with the change of trends? Dr. Niladri: Since we are primarily involved in the process of training and consulting, it is very important for us to keep ourselves updated. So we hold training that www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Niladri Choudhuri Founder and CEO

introduces the new set of updates like DevOps which was not there for a long time, it was introduced in 2015 in India and hence we trained ourselves accordingly. Business Connect: Do you feel competition is important and how do you serve differently? Dr. Niladri: In the sector of education, the competition is pretty high because the number of players are much higher than the number of people at the receiving end of it, the suppliers are far more than the buyers. For starters in terms of the difference, we are trying to tap the market much faster than others. For example, presently we are the first one who are eligible to certify DevSecOps if you look at the continuous Security, Continuous delivery, etc., there are very few vendors that are providing the same. So we make sure that we are getting into the market faster than other vendors and providing the services quicker and better. Next what we do is taking care of the quality, we ensure bringing in only the kind of people who have experience of the industry, we try to add value to the organization at each step, this is the biggest reason why our clients are happy and we have a stand in the market. Business Connect: Do you ever feel a difficulty in remaining relevant to the market? Dr. Niladri: No, because we are keeping the pace up with the market, so it doesn’t feel difficult. Relevance in terms of keeping pace is something that we do have to take care since we can’t keep doing the old. Look at a

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project management kind of certification or consulting - there are a number of organizations with an IT scenario where you will see that they are doing projects that are agile. You have to be prepared for a technology that is used in these projects which demands staying current and relevant. And when it comes to innovation, Xellentro has been accredited by DevOps Institute as a continuous and innovative educational partners in DevOps training. Business Connect: How do you ensure the faith of your clients in your brand? Dr. Niladri: After being in the industry for all these years, now thankfully, we have established a brand value in the market in terms the number of people who have been trained by us and endorse our quality standards. Our focus is not to just scale up our business, but to deliver quality in whatever we take up. Business Connect: What role does technology play for you in your vertical? Dr. Niladri: There are a couple of things that come into play here, whenever there is something new coming up, I personally believe that there should be an experienced trainer in the said relevant field to ensure precision in knowledge sharing. Business Connect: Do you feel R&D is necessary for the growth of your company? Dr. Niladri: Of course, we do. We constantly look for new things that could be happening in the market. And one such trend nowadays is “the immersive learning”. Xellentro is the only organization to be associated with G2G3, a company driving successful digital transformation using experiential learning for DevOps simulation through games. This has been brought into the picture to ensure parity in the understanding of DevOps through the hierarchy. The Internet is full of information about everything, some good and some not so good, and it is difficult to figure what to keep and what to filter out. And that is where our expertise comes into the picture. Business Connect: What part of your success do you credit to your co-workers? Dr. Niladri: Absolutely, everyone comes together, it’s not just one person doing the job. When we are trying to build a brand, it is only possible when one knows well

about the business. Initially, when I started out in 2012, we were selling it as Niladri, but not anymore. As times have changed, we are now selling Xellentro as a brand which require social media presence, digital marketing, content building and publishing impactful stories. Last year we hosted the DevOps India Summit, and that is the largest summit of its kind happening in India. I have ensured to bring in global leaders to make this event a success. People see value, they have associated our brand with excellence and it helps the community when knowledge is shared. All of this is not possible without the efforts put in by the team. Business Connect: What is on the cards for the company in the future? Dr. Niladri: Since the DevOps India Summit is going to be an annual Xellentro event, this year we are looking to tap the market in Singapore, Malaysia and Indonesia as there is lot of potential in these markets right now. We want to grow into a global brand where we are seen as thought leaders by sharing knowledge and help people grow for the better. We are also working on expansion, now that we have opened an office Singapore, we are looking at building a team there gradually and then the next target for us will be the USA. Business Connect: What else do you like to do minus work? Dr. Niladri: I like to travel, long drives and spend time with my family. Whenever all three of us, me, my wife and my daughter are free at one time, we like to explore as many places as we can. I love taking pictures as well, photography has been a hobby from very early on in life. While the realm of Management Consulting is vast and a number of firms provide a range of advisory services, starting from niche areas to general management domains. But what differentiates Xellentro from the rest is their practitioner’s approach where they don’t limit themselves only to advisory and rather prefer to stay on till envisaged benefits are realized and final outcomes are delivered. We have meticulously managed to bring in huge experiences across industry verticals and geographies which induces confidence in them to put their necks into the stake when it comes to achieving results with strong value system.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Freightwings, offloading with excellence!

he world is rapidly undergoing economic growth and the freight forwarding industry is growing like jungle fire. And in this booming market, there is a need for a well-managed freight forwarding network. Freightwings & Travels Pvt. Ltd is one such efficacious organization taking care of everything from customs broking to freight forwarding. Mr. Jayanth Nairi and Mr. Prabhakar Nairi, Managing Directors and also the visionaries behind this venture, serve on a platter customer friendly services encompassing new age MTO and NVOCC with tailored warehousing and door to door supplies. They also are well equipped with major cargo industry affiliations, quality certifications, an all-India network of branch offices and warehouses. Regardless of what your product may be, from garments, pharma, heavy machinery, chemicals, leather goods, to textiles or more, the needs are met with excellence. The reach they hold is global with a suitable mode of transport like air, sea, rail or road, everything is at disposal. Mr. Jayanth Nairi in conversation with Business Connect taking us through the journey of Freightwings & Travels Pvt. Ltd.,

to ensure that our customers are satisfied and their professional requirements are met. Business Connect: What do you believe is your forte that keeps you going? Mr. Jayanth Nairi: We have been in the business for over 40 years and we take pride in working even today with the same enthusiasm that we had when we started making our way towards being the market leaders. I would say apart from the standards we set for ourselves to be competitive, this energy and momentum that we work with after being one of the oldest in the business would be our forte.

Yashasvi Khushu | Business Connect Also, make sure that we always deliver tangible benefits of doing business with us over competition year on year. Business Connect: what kind of clients have you served over the years? Mr. Jayanth Nairi: Our clientele comes for a number of different industries, but we specialize in Garment export and Imports, Pharmaceutical Import and Export including vaccines and all kinds of temperature controlled medicines and Hazardous Goods. Our customers include Pharma giants like Cadila Healthcare, Unichem Laboratories, and Novartis to name a few.

Business Connect: Do you see any transformation happening in the entrepreneurial world? Mr. Jayanth Nairi: We have a lot more entrepreneurs than before (in number), and that changes the landscape of the business world. Startups, New ideas, Market Opportunity, International Scope, Valuation, and the likes are the basic fabric of todayâ&#x20AC;&#x2122;s entrepreneurs

Business Connect: How do you ensure the unbreakable faith of clients in your company? Mr. Jayanth Nairi: To make available the finest customer service and maintain relationships at best. Relationship helps us understand our clientsâ&#x20AC;&#x2122; business needs, challenges etc. and we strive to deliver services that can reduce their complications to our best capacity.

Business Connect: Could you tell us something about the company and the services you offer. Mr. Jayanth Nairi: We are a freight forwarding and logistics company. Our offices are spread all over India with healthy tie-ups around the globe. Our company offers premium end to end logistic solutions.

Business Connect: How did you sail through the obstacles you faced in the initial days if you faced any? Mr. Jayanth Nairi: Obstacles are a part of any growing business. I have learned through the years that with Volatility comes greater growth. To identify if conditions are going to get better and sail through tough times or sometimes to realize things are not going to improve and to stop and minimize losses is what one needs to be cautious about at all times.

Business Connect: What are the efforts made by you not to lag behind in the race of having latest technology? Mr. Jayanth Nairi: We have always been a futuristic and technology backed company and have always allocated a healthy percentage of our resources in technology.We have also developed an inhouse software which makes our work much quicker and more accurate.

Business Connect: How have you adapted yourself to the latest trends of the market? Mr. Jayanth Nairi: We have always been proactive in identifying gaps in the marketplace and aligning our costs, quality of delivery and service

Business Connect: What was your learning during struggling days, so that our readers could prepare themselves for upcoming challenges? Mr. Jayanth Nairi: Our biggest learning was to always value the relationships we built with our customers.

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Business Connect: How much do you rely upon Research and Development for the growth of your company? Mr. Jayanth Nairi: Research is the engine that fuels the future of any company to be a leader in its industry. The aspect of R&D is as important as the service standards or compliance is for us as a company.

the test of time. When the most of other Indian owned freight forwarding companies were being taken over by MNCâ&#x20AC;&#x2122;s, we managed to stay afloat successfully. We are also extremely proud to state that we as a company have zero tolerance for any under the table deals.

Mr. Jayanth Nairi Business Connect: How difficult is it to remain relevant and motivated in this competitive world? Mr. Jayanth Nairi: I believe motivation comes from seeking solutions to problems and to remain relevant one needs to always learn from previous mistakes. Business Connect: How do you maintain an efficient and loyal staff? Mr. Jayanth Nairi: A good percentage of our staff has been with us ever since we started this company who have become family and they identify the company targets and goals as their own. We also try our best to look after our employees as our partners in service and not just employees. Business Connect: What kind of activities do you conduct to keep your employees energized? Mr. Jayanth Nairi: We have a staff lunch organized every quarter which allows all the employees to not only mingle between themselves but also with the management. Also, once a year we have a gathering organized for our staff along with our partners namely the airlines and shipping lines; this allows the staff to come face to face with our partners and build a better relationship so as to be able to provide the best possible rates and service to our customers.

Managing Director Freightwings & Travels Pvt. Ltd. Business Connect: Who is your role model and what are your learnings? Mr. Jayanth Nairi: I have always followed the work of Ratan Tata and have immensely appreciated the compassion he has for his team and the people he works with. Business Connect: Is it on the cards to go global any time soon? Mr. Jayanth Nairi: We are focused on the Indian market. It is very difficult to maintain the standards of delivery while expanding vertically in this business. Business Connect: How are you giving back to society? Mr. Jayanth Nairi: As a firm and as an individual I am passionately involved with the Rotary International staying involved in the service to humanity and society as a whole. For instance, during the Nepal Floods, we provided free logistic services for relief material to be sent to the people in need. Business Connect: What genre do you follow in case you are a reader? Mr. Jayanth Nairi: I usually like to read books on psychology, management, and business. Business Connect: Please let us know about the achievements of the company. Mr. Jayanth Nairi: We have stood

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Business Connect: What are the milestones accredited to the company? Mr. Jayanth Nairi: After 40 years of getting independence; in the year 1987, we were one of the first few freight forwarders who was awarded a Customs Brokers license. Also, recently we have been awarded and AEO-Authorized Economic Operator Certification by the Central Board of Indirect Taxes and Customs Under the Ministry of Finance, Govt. of India. Business Connect: What are your efforts to ensure the female workforce at par with male counterparts? Mr. Jayanth Nairi: In an industry which is known to be male-dominated we have managed to hire a good ratio of women employees who are an asset to our firm. As an organization, we have tried our level best to not only employ a fair number of women, but we also make sure that the women employees in our organization are well up to date and trained in every aspect of the business. Freightwings efficiently works on the assurance of an expert team, personal attention to the customers, zero negotiation on the premium quality of work and highest priority to each consignment. The long list of esteemed clients holding on to the organization for years has been the result of this abiding quality of assuring the best services for the customers. For over 40 years Freightwings has bought together some of the best minds in the logistics industry of India with a cumulative experience in a variety of sectors of the logistics business. With a mission to be Indiaâ&#x20AC;&#x2122;s most innovative integrated logistics provider and superior freight forwarder and deliver the most economical business solutions, they are looking to be recognized as the leading professional in their area of business. And by the pace and dedication at which they are providing comprehensive services to their clients, it wonâ&#x20AC;&#x2122;t be long before they are recognized in the Indian and the global market both. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

BCM Review

Business Connect Team In olden days, if you remember people use to live longer lives than the men and women of today. Have you ever thought, ‘why? You all are aware of this; I may be acting as a pointer, who is pointing you all the readers to have a deep look inside your life style and then the lifestyle of your grandfathers and grandmothers. In their times, the lives were not robotics, they use to enjoy everything whether it’s work or their relationships. They were indulged in lot of physical activities and lead balanced lives. But if we closely look into the livelihood of today’s generation, then we will know everything is so haphazard; they are running, running and running. No peace of mind, happiness and purpose are there. This article, I am writing for all the working people to provide an aid so that they can balance a healthier life and enjoy the true meaning of life i.e. happiness and peace. Right food, sleep, health, work are the ingredients of happy and beautiful life. Let’s find out the article below and get to know how to lead a life with healthy life style. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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Food

Today’s generation is pizza eating generation; they are surviving on junk food. There is no conscious diet they are taking. So, it’s the prime requirement to eat right. Eat green vegetables, fruits, pulses, etc. Be a conscious foodie rather than just a foodie.

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Sleep

Sleep becomes the second priority, if we look closely to the life style of our youth today. They spent uncountable hours just scrolling what’s app or Facebook account, I find it quite insane, because people of older generation also lived a way happier lives than us. It’s quite important to take 8-9 hours of sleep. I know because of work stress or some other personal reasons, it becomes quite hard to maintain it. But let’s just try to not scroll the mobile phones 1 hour before going to bed.

Exercise

Doing physical activity is really beneficial for the livelihood. Gym becomes the modern trend for the girls and boys to be fit, which is quite a nice way to be fit for the fitness freaks. However, 15 minute walk will also do a lot and keeps you fresh and rejuvenates your spirit.

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Meditation Personally, I love to give myself alone time, where you can peacefully sit with your all senses alive and dig deeper insights of pious soul. Your concentration level gets enhanced.

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Deep breathing relaxes the body, reduces the stress, lowers the daily anxieties, and makes you more focused. Meditation keeps you rejuvenated and the feeling is so surreal.

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A balanced life can be lead in your busy hours also. This depends on the priority. Work is an important part of life, undoubtedly we cannot live without it, but it cannot shade the other aspects of life, so this is quite important to give heed to other aspects of life. The good bonding with the people around also makes you live a longer life.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

REAPING FROM ONE OF THE BIGGEST PLATFORM FOR SMART CARDS “To be honest, greatest motivation for me is to “Make it Large” one day. And I’m still striving hard for it and seek newer challenges in life to fuel my passion for excellence in everything I do.” Neeraj Saxena Yashasvi Khushu | Business Connect Smart cards! As much as this sounds like an extravagant concept, the future is largely looking forward to its boom with respect to the current scenario. It does not just have successfully negated our dependence on papers but also made information available at exponential convenience. The rapid drift of the global scenario towards a more technological bend has been largely the reason behind this demand exploitation of smart cards. In the coming years smart cards are going to infest every vertical possible and though still endorsing an embryonic stage, India will soon be witnessing a massive growth. And from the basket of pioneers in microprocessor-based membership smart card concept in India, B2C Systems Limited, vouches by a strong hold on innovative methods and processes. Neeraj Saxena, Managing Director, B2C Systems Limited, He instigated his journey at a very young age of 20 and his Masters in Information Technology and Management with E-commerce specialization helped him enormously in setting up B2C Systems in the Millennium year 2000. He has succeeded in growing B2C systems strength to strength and create a niche for itself in the comprehensive automation of Social, Sports and Recreational Clubs with Membership Smart Cards.

NEERAJ SAXENA

MD, B2C Systems Limited

The Stepping Stones

The brainchild of Neeraj Saxena and headquartered in Delhi, B2C Systems has been offering steadfast services to Smart Cards based turnkey Automation Solutions in Hospitality Domain, containing Hardware, Networking and Enterprise Resource Planning (ERP) software entirely integrated with Membership Smart Cards. They are striving hard to make it larger and become a trusted partner of choice for global businesses looking to ‘differentiate at the front’ and ‘standardize at the core’ through technology interventions. B2C Systems provides optimal solutions from Microprocessor Chips (RFID/contactless) to Application Management Systems. Being a technologically www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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bent organization, B2C Systems develops IT solutions that outline corporate intranets and extranets, rationalization communication structures for their industries. Neeraj faced a number of challenges and one of the major ones was to find the right talent to build his team, given the pool of opportunities interfering from overseas.

“I figure that the high employee attrition rate is yet not recognized as a debilitating factor by the IT industry. The youthful today are easily lured by the possibility of placement with startups without a care for long term career goals because of a abrupt rise in remuneration regardless of whether it may only mean a transient gain at the expense of a long term career trajectory.” Added Neeraj. Building a worthy team is an inevitability, and then keeping them back is another task. Individuals today have developed a tendency to join with mammoth commitments but not dither at all in abandoning their job, without even serving proper notice periods and handing over, if they get a better prospect. Though it isn’t a sin to secure future but leaving the organization in the songbird is highly amateurish. This turns out to be a major issue representing a threat to the overall development of any company. Further most of the Service Providers in the present smart card based solutions don’t have appropriate and adequate knowledge, neither of the domain nor of the technology innovations. Further they don’t consider the earnestness of the deployment of Smart Cards based Solutions which actually is nothing less than a paradigm-shift into the existing framework and processes of any company.

Why Opt For B2C Systems?

Built on the strong pillars of integrity, honesty, and re-sult-oriented Solutions to manage the business ofclients, the most important factor that differentiates B2C Systems from other players is the expertise and under-standing in the Membership based Clubs’ Domain functioning Knowledge, requirements and implementation challenges.

Clients of B2C Systems

With a mission to provide solution-oriented IT and related value-added services to its clients, B2C systems have served numerous prestigious customers. The list includes names like Defence Services Officers’ Institute (DSOI), Delhi Gymkhana Club Ltd, Civil Services Officers’ Institute (CSOI), Indian Naval Services (INS) India, PHD Chambers of Commerce, Dehradun Club (Dehra Doon), Airports Authority of India Officers’ Institute, Wheler Club (Meerut), Sapta Shakti Officers’ Institute (Jaipur), Seafarers Welfare Housing Association, Armed Forces Welfare Housing Association and many more. The motivation of B2C Systems Limited has promptly been in the Club Automation Sector – “B2C_Digital Club”. It has made available backing to its clients to mechanize all the procedures within a Social, Sports and Recreational Clubs. Being the leading IT Solution and Service provider Company does not just mean being the largest but it does also mean being the unsurpassed in footings of consumer worth, customer facility, employee talent, and dependable and foreseeable growth.

Expansion Plans

The company has ideas to magnify itself Pan India trailed by spreading itself globally. “Well, in the era of technology, it is indispensable to keep yourself well-informed with all the revolutions and fresh expansions taking place in the sector. We try to be present at relevant conferences and exhibitions, internationally, that benefits in adding to the upsurge our prominence and network”, states Neeraj.

Very soon B2C Systems is coming with Handheld-based POS Terminals fully integrated with Membership Smart Cards and other functional Modules in B2C-Digital Club Solution for POS Billing, Access Control, and Smart Card Issuance/Charging etc. It is pertinent to mention here that till date, in India, companies are offering Handheld POS Terminals based solutions only in Non-Members, nonSmart Cards based locations like individual F&B Outlets.

Various big players serving Hospitality Industry have failed to provide workable solutions in Club Domain, given that there are several domain-specific nitty-gritty which the HMS Service Providers fail to grasp and eventually the whole system deployment by them fails to produce the deliverables and expectations.

With a mission to provide solution-oriented Information Technology and related Consultancy services to their clients, B2C Systems is on the path to building a reputation of being one of the most premier IT Solution and Service provider Company through robust and structured methodology, with gradual evolution from hard-work to smart- work culture.

At B2C Systems, they provide Membership Smart Card Solutions, in a basic and cost-effective manner, by working with their present membership databases and replacing any existing membership cards, or incorporating secured databases.

“I have no reluctance in accepting that without the support of the team and of course my family I would not have accomplished whatever little I have at present.” Neeraj Saxena.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Hiring Suitable Catalysts to Support Your Forte with

‘‘

We are up there at the top when it comes to finding the best talent. Clients call our abilities ‘unrivalled’ when you see them, you’ll probably understand why.

‘‘

Neha Garg

he hospitality consulting and executive search industry in India has witnessed substantial growth over the years and having said that, it not only is the size that has amplified but also the service. The customers in India have boiled down immensely to the need for more and more consulting services making it a highly hunted profession.

Neha Garg

Founder, Director & CEO Red Kite Consulting

Opening the gates to opportunities, innumerable consultants today have started to assist corporates with a wider base of resources and knowledge. The industry is annually estimated to boom, bringing in a stable growth market and an increase in employment opportunities. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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The year saw the steady uptrend in the hospitality sector. The continued strong growth rates in foreign tourist arrivals and airline passenger movement coupled with muted supply growth contributed to the growth. The settling down of business sectors to all the new initiatives rolled out in 2018 and growing demand from the domestic market segment added further impetus. Along with this growth, comes the focus on management and leadership hiring, with the human resource talent pool being the backbone to the growth of the sector. The hiring outlook looks positive for the coming year. In fact, hiring intent in 2019 is expected to be the strongest after a gap of four years on the back of bullish employment opportunities in Travel and Hospitality sectors as per India Skills Report 2019. Since 2010, Neha Garg, Founder, Director & CEO, Red Kite Consulting Private Limited has been turning the established model of executive search on its head and has assisted their clients to source and hire today’s leaders and tomorrow’s stars. Neha Garg, The visionary! Neha is a distinguished Alumni of WGHSA 12th course (1998-2001)& university rank holder who graduated with outstanding rank credentials receiving Scholarships for excellence in F&B Service, Production, and Accommodation Operations. She was awarded the scholarship for Best Outstanding Student in F&B Service & Production 1998, 1999 & 2000 and held 1st Class with Distinction in all subjects. She topped F&B Service, Accommodation Operations, F&B Production, and Environmental Studies 1998, 1999, 2000 & 2001. She was selected for the Post Graduate Diploma in Hotel Management (PGDHM) at Oberoi Centre of Learning & Development post-WGSHA. Sought for her expertise and adept business handling, she has been the face of all major luxury hospitality groups in identification and recruitment of key talent across multi-disciplinary functions, being an extension of their tactical corporate HR platform representing global luxury hospitality clients. A dynamic and accomplished professional in the hospitality and aviation industry, she has spent 19 years across both sectors having worked at some of the best companies in India, USA & Australia handling senior management roles in business development & marketing communications at Air Sahara/ Jetlite, Lufthansa A.E.R.O, Spice Jet, Taj Hotels, Punj Lloyd Aviation, Air Works & Skypac Aviation. Business Connect: How have you adapted yourself to the latest needs of the market? Neha: By being relevant and ahead of time. We are easy to connect for both companies and candidates alike. We don’t want anyone to go through the hassle of calling a number, listening to a robot and choosing among options one, two, three or four on the phone tree and then holding

the line for another three minutes. We follow a consultative approach as executive search at the top of the pyramid (where executive search firms are summoned to find the talent for senior strategic roles) are direct searches and more than often confidential in nature and operating in the passive segment. On the candidate side, enduring, mentor relationships are vital in persuading high flyers to leave their current roles and take up new positions. Such bonds do not form overnight. They can only be achieved by search firms investing time and energy in candidate management. Search firms that genuinely focus on candidate management will be more likely to land those few special candidates who make a difference, the ones their clients covet.We have partnerships built on trust and earned our place in top HR leadership minds in the hospitality industry and we constantly reinvent ourselves to remain compelling. Business Connect: What gives you an edge over your peers? Neha: Passion, knowledge, and efficiency of time. We have deep experience in executive and specialist recruiting and offer much more than the transactional approach. We are opinionated, unafraid to ask awkward but important questions and talk openly about the things which most search firms want to keep quiet.We are proud to be ‘contrarians’. Our approach has demonstrated that there is always a better and more intelligent way to conduct every search assignment. For us “Only the best is good enough”. The business world is changing and the business of recruiting leaders must change too. Boards and HR Directors want committed, collaborative partners who are not shy about innovation. Finding top candidates is just the start. We are pioneers in assessing constantly evolving executive genres and follow acute assessment. Business Connect: What kind of clients have you served? Neha: Our global luxury hospitality clients include Hyatt Hotels & Resorts ( including erstwhile Alila&Ista), Hilton Hotels, Four Seasons Hotels & Resorts, Shangri-La Hotels & Resorts, Marriott Hotels & Resorts ( including The RitzCarlton Hotels & erstwhile Starwood Hotels & Resorts, Oberoi Hotels & Resorts, Leela Palaces, Hotels & Resorts, Taj Hotels, Palaces & Resorts , Intercontinental Hotels Group, Accor Hotels (including Fairmont Raffles Hotels International & Swissotel), Mövenpick, Carlson Rezidor and other leading hospitality and corporate groups such as GHM, Booking.com, Diageo, Brindco International, Brigade Group, Embassy Group, Max India, Wafi Group LLC, Phoenix Mills Limited, MBD Group&K Raheja Corp. Business Connect: How do you ensure the unbreakable faith of clients in your company? Neha: Our delivery speaks for itself! We Focus On Service, Quality and Transparency. Search firms are being challenged daily by clients and candidates alike. As with most other services or products, would-be customers are comparing offers, checking feedback on recruiters or verifying profitability. Most of that information is but a mouse click away.

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www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

“Recruitment is the most ethical job in the world: We help candidates make a career step forward and companies to find that very talent they need to achieve their goals and make economies turn. The future looks bright – at least, when you do the right things and when you do them right.” Business Connect: What are the efforts made by you not to lag behind in the race of having latest technology? Neha: As HR functions become more sophisticated, it is technology that is empowering them to perform search work themselves. The challenge for the executive search industry is to step up the pace and digitize parts of the service offering. HR functions will want to cherry pick specific services that will complement their in-house capability. External search firms will need to be open-minded about how to earn their money. They will need to be transparent and accountable. They will need to offer more for less. Income will keep shifting away from commissions to retainer fees and even subscription fees for knowledge-based services. Business Connect: How much do you rely upon Research and Development? What is the role of research in the growth of the company? Neha: Research is a necessary part and parcel of the talent search. The research team is largely candidate facing and empowers the consulting team with various activities like - market mapping, candidate identification, sourcing, candidate development, candidate interviewing and assessment, reference checks, scientific assessments, reporting, and other related activities. Business Connect: How difficult is it to remain relevant in this competitive world? Neha: Executive search firms must be equipped not only to analyse talent constructs but to understand how they contribute to business success. Some leadership advisory firms have already moved away from a transactional approach and are adding value as long-term partners with a broader perspective. The key is to help clients do what they can’t do themselves, whether through lack of expertise or resource, and to keep developing strategic advisory services that push the envelope. Even clients with relatively sophisticated in-house recruitment functions may only feel comfortable doing an executive search up to the point of finalizing a candidate long list. Beyond that, many will still appreciate external expertise on a range of issues such as benchmarking, coaching, attraction & retention and talent pool development. Headhunting firms are finding new ways to expand their services beyond executive search by adding practice areas like board advisory, succession planning, assessments, and executive coaching. Disruption within the digital economy has led to the creation of leadership roles within various sectors. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Neha Garg

Business Connect: What are the milestones of the company? Neha: A near 100% success track record for all assignments mandated to us. We cannot disclose leadership hires done by Red Kite due to confidentiality clauses in our talent engagement contracts with the hotel groups at large but have handled notable leadership appointments across all major international and Indian hotel groups. Red Kite is excited about its new product launch for hospitality recruitment in 2019. The company is open to evaluate VC funding though at this stage they remain self-funded. They have a premium space in the luxury hospitality industry in India and are the market leaders in this space. They do not make marketing pitches to garner business but are sought for the expertise they bring to the table. Having said that, the future of the strengthened framework of the recruitments seems higher with tremendous potential bought by Red Kite, one of the best in the market.

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BCM Review

Reasons You Should Start a Podcast to Promote Your Business Business Connect Team

s a business woman, I have quite a good experience related to profits, sales, customers, marketing strategy, promotion plans. For competitive business owners, Promotion Strategy plays a beneficial role in increasing the sales or satisfying the needs and demands of customers. Without fine Promotion Strategy, the chance of growth of business is least. Therefore, in this article, I would be spreading light on the promotional strategy that I opted for the growth of our business. Past four to five years, I, worked as a facilitator in Freedom English Academy. It is an NGO, that works in the education sector for the under privileged kids. The purpose of our team was to provide the benefit to the maximum kids in the community. So, we have adopted many advertisement strategies, as a writer, I wrote many articles, blogs, and stories for increasing the reach. But we reached to a limited audience and as a result, less number of students was coming to the branches because of which our resources were wasted. I, as a deep thinker and problem solver, was working day and night, exploring the internet, and talking to my friends. Coincidently, one of my friends, Nishant called me and asked me to listen to the podcast of most renowned personality ‘TONNY ROBBINS’. Then, I gave a heed to it. I was amazed because the purpose of his talk series was, “How to grow small businesses with the help of podcast?” I quickly summoned my notepad and pen, started jotting down all the points which he voiced.

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Time Savior and Interesting

There are numerous articles, blogs, success stories, people transcribe for spreading the business worldwide. But, there are few people who want to read a long article, blogs or posts. They just scroll down the screen, leave the lengthy text not going through the detail article, because they get bored. To avoid this, so as to engage more customers, an effective podcast is the requirement. People will find easy to listen the podcast rather going through a long, monotonous blog. A person will feel more connected if he or she gets connected with the voice, feels motivated, and get influenced by listening to the podcast. Everybody is not interested in reading the article of 700 words. We work for the people, so this is the requirement to find out the solution in order to increase the reach. Based on the analysis, 30% of the population goes for reading the long blogs.

Grow relationships

As the world becomes techie, to possess mobile phones

is very easy for the humans around the globe. People have smartphones, they just need to download the podcasts and very easily they can listen to them. Going in a car, taking a long walk, eating the food they just plug the headphones into the ears and go for it. Instead of having one sided communication, but the listeners of the podcasts feel so much connected, that listening over and again a bond is developed. They want to listen more to their speakers, want to connect with them through various social media like face book, instagram, etc… In this way, the audience will build a trust and ever lasting relationship with their podcast speakers. Great business minded folks like the entrepreneurs in the BUSINESS CONNECT release their podcasts weekly to help their customers find out their new products release, the growth they made, son on and so forth.

Develop Public Speaking Skills

Podcaster will definitely acquire exemplary Public Speaking skills while carrying out the sessions. I interviewed one of the outstanding business owners of Business Connect, who initiated the podcast for his niche. He shared with me that initially when he heard his recordings that were awful because the lack of words, confidence, a lot of hesitation, terrible verbal abilities. But as the time progresses, he kept on working on his Public Speaking skills with the help of trainer, then continuous recording his audio clips. With practice, his sessions got improved, and then he started giving the talks on TED shows also, where he showed his endeavor. With the correct usage of facial expressions, voice quality, intonation, astounding stage presence, he created an exemplary influence. Hence, podcast will tremendously improve the oracy skills. So, why don’t we go for making Podcast? The overall personality is going to be developed. “Let the world listen to you.”

Create it from anywhere

Many people can listen to it whenever and wherever they want. From the podcasts, many small business owners get an idea and motivation to make their business large. They want to attend your company’s public meeting, this increases the brand value of the product, consequently, build up the audience.

Create a personal influence

When a person can look her podcaster through you tube, and listen to him or her with all the senses alive, then the speaker can create an influence in the minds of the listener or viewer. For example- if a podcast is about health and hygiene, when a viewer sees her podcaster extremely fit and enthusiastic, reciprocating the influence she also wants to follow the same health and fitness regime. It means you are building a rapport with the audience, which will automatically boost the self-confidence. Your audience will love to listen to you repeatedly. They want to interact to you, follow you, asking the questions.

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There is flexibility that a person from anywhere can create the podcast. For example: if he is sitting on his sofa, he just presses the record button of his camera, and then put on the web. No cost is involved; feel free to upload the video or audio. You can even do your other works accomplished; find the leisure time for making it. From cafes, in your cozy drawing r o o m s along with the cup of coffee, you can just open the video recorder of the smart phone. “From anywhere, thou can conquer the world of business.”

www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

Get a chance to align yourself with successful people

Your podcast will create a worldwide influence, if there is a quality of content into it. People overseas want to connect with you and spread the message and gives you opportunity to be in the good books of some of the successful people. It will increase thy morale; henceforth provide you the great opportunities in the B-world. I, as a writer, came into alignment with the Business Connect through multiple podcasts. I made multiple podcasts on public speaking, upgrading the confidence, how to bring a change in the education sector in the society? Therefore, Podcasts will provide the business owners to increase the reach and spread the connection with the some of the successful personalities globally. Now-a-days, I, on the daily basis, listening to the meditation podcasts, it gives me a sensation of relief and provides me a calmness to continue my daily work. Susie is the creator of this podcast, she is in this field of meditation and yoga since 15 years, with the help of her channel, I came into the alignment of large number of spiritual people, which provides helps me to create an unshakable balance in my personal and professional life.

Opportunity to endorse a personal brand

Itâ&#x20AC;&#x2122;s the biggest platform to create your own personal brand. For an instance: a writer can endorse her book through the recording of her audio clip and upload on the web. I have endorsed my several copies of the last book on you tube. This provides me ample chances to connect with a variety of authors and poets; channelized my writing talents across the world. I was amused by such a grand welcome from my audience. Now, most of the publishers and writers know the quality of my work and they know my genre and writing style. Therefore, above listed points, showcase large number of benefits in PODCASTING. So, in my NGO, the management gave me a green signal to go for the Podcasting sessions. Thereby, with my team, I recorded the podcasts which were about the importance of qualitative education in the society. As a result of which, many students along with their parents came to our institutes to take the benefits from the organization in terms of education. Therefore, a magnificent influence we have created through PODCASTS.

Establishes proper communication

Undoubtedly, we connect to the personâ&#x20AC;&#x2122;s voice rather reading an article or long blog posts. Voice creates an impact; audience feels the presence of the person who is the addresser. Then audience can also form questions and answering sessions in the comments, because they developed a trust on the speaker and then there will be a proper communication. www.businessconnectindia.in | Vol. 1 | Special Edition April 2019 INDIA

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RNI No. : DELENG/2018/76695

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