CEOs Of The Year 2023

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They say, “Motivation gets you going, but discipline keeps you growing. That’s the law of consistency. It doesn’t matter how talented you are. It doesn’t matter how many opportunities you receive. If you want to grow, consistency is the key.” Success or simply something you desire to happen isn’t gonna occur overnight or just by thinking about it. There is a major role in consistency and dedication to get a dream come true and a plan reach to its final destination.

Business Connect is a platform committed to bringing the best of both worlds on stage for our global readership panel. We are renowned to introduce some outperforming ventures and their leaders who are not only setting great standards in the market but also inspiring next-gen entrepreneurs to stand by their dreams. Here again, we are back with our exclusive edition of the month comprising some outstanding ventures’ success stories.

In this context, our editorial board had a joyful virtual meeting with the leadership panel of Zukito International Pvt. Ltd. The leadership panel of the company shared numerous lesser-known facts about the company. We truly hope and desire that this fascinating read will add some extra value to the lives of our global readers. Every narrated story in the edition has the power to encourage budding leaders to break barriers and chase their dreams. So get ready to give your mind some food for thought and let’s dive into the ocean of motivation.

At last, I would like to bid farewell with some of my all-time favorite words by Ellen Mensap, “Know that your success is based entirely on your attitude, your commitment, and the self discipline.”

Keep shining!

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NO MOUNTAIN IS BIGGER THAN YOUR STEPS, BUT IT’S ALL ABOUT FINDING THE BEST OUT OF THE WORST…

Vol - 5 | Special Edition | February 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra

Avishek Singh | Kriti Anand | Sanjay Kumar

Business Head

ASHISH KUMAR

Senior Marketing Manager

Sonia Tiwari

Senior Relationship Manager

Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma

Sudha Gupta | Javed Khan | Vikash Kumar | Archna Pawar | Vijender Saroj | Mohit Rathee

Abhishek Mishra | Navdeep Sharma | Kavita Tiwari

Co-ordinator (Business Connect-Clients)

Anita Kumari | Priyanka Gupta

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Rahul Kumar | Sweta | Shweta Kumari

Prince | Virat Tiwari | Ritika | Rekha | Simran | Khusboo | Hitesh | Raja

Finance Team

Monika Aggarwal | Gaurav Singhal | Jyoti

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Sakshi Negi | Vishant Saroj | Pawan Yadav

Legal Affairs

Mukesh Kumar

Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

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Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

ZUKITO GROUP

A visionary’s endeavor to foster the steel and metal industry with the finest product line…

TABLE OF

CONTENTS

8 www.businessconnectindia.in | Vol. 5 Special Edition February 2023 | INDIA COVERSTORY 18 12 The Success Story of Larry Page
9 www.businessconnectindia.in | Vol. 5 Special Edition February 2023 | INDIA 38 Tourism 22 Avalon Edtech Pvt. Ltd. 44 Entrepreneurship 30 CraftTank Pvt. Ltd. 42 Soumya Sengupta & Associates 26 Cuisine 48 YUJ Design 32 Motivation Growth 52 MyKare Health 36

COVER Story

JATIN PRASAD
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Founder, CEO, and MD

Creating goodwill and face value for a product or service makes a huge difference to the success of a business. This is the single most important aspect that present-day entrepreneurs need to work on. Knowing the market pulse and catering to the demand is what makes a brand model stand out. Once a business leader manages to give value to the people on the ground level, his product needs no marketing, branding or discount offers to attract customers. Rather consumers would come searching for the value a business has created as this is what is driving the market. Here, we have outlined the narrative of the success trajectory of such a brand only that never fails to add value to the end consumers. As phenomenal as the story of Zukito Group is, the man who conceptualized this company has an even more riveting story to narrate. So, let’s dive into what is this compelling read and see what is so exclusive about this cover story that has been formulated based on the excerpts of the conversation held with the company founder.

ZUKITO GROUP

A visionary’s endeavor to foster the steel and metal industry with the finest product line…

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Kajal | Business Connect

Meet the man at the helm

Jatin Prasad is the founder, CEO, and MD of Zukito Group who has been perceived as a seasoned entrepreneur with a demonstrated history of working in the financial services industry. He is also known as the Copper King of India across his targeted market. He possesses exemplary skills in Sales, Team Building, Management, Strategic Planning, and Business Development. As a strong business development professional with a degree in Bachelor of Commerce Honors from Delhi University & Bachelor of Laws - LLB, he is focused on International Law and Legal Studies. His extraordinary corporation- Zukito Group of Companies deals in all types of Ferrous and Non-Ferrous Metals. Zukito Group is one of the biggest importers of metals like Copper, Steel, HMS, and Aluminum. So far, he has been importing and exporting all types of metals and fulfilling different requirements of the domestic as well as international markets. Apart from this, they are also foraying into other segments of business such as buying factories, import & export, FMCG, Investments, funding small ventures, startups, etc.

The career trajectory

Jatin was always into entrepreneurship since his childhood deviating from the typical Indian family mindset of securing 9 to 5 jobs. He tried his hands in different fields where he couldn’t find himself to be fitting. Then, he began performing as a sales executive at a well-reputed organization. From there, he happened to scale the position of Head of Operations at MNC owing to his curious attitude toward learning and honing his skills accordingly. Meanwhile, he used to fan his entrepreneurial cinders by searching for his passionate area to conduct a business. Gradually, he found himself drawn towards the metal industry where he kept researching for hours. Eventually, he started as a mediator in this metal industry, and today, he happened to establish his own fully-functional organization. Today, he imports and exports steel and metal goods at the PAN India level. Soon, he would unveil his brand venture that would reveal his vision, and expansion in the industry.

What makes Jatin’s success story stand out from the rest is his perseverance and indomitable spirit as he sailed through the waves of hardship throughout his entrepreneurial voyage. Indeed, hailing from a middle-class family and becoming a successful entrepreneur was not a cakewalk for him. It has been a sheer result of learning from numerous failures and never giving up outlook to reach the place where Jatin stands firm as the epitome of an invincibly zealous businessman. From the financial crisis to peer criticism, he overcame every problem without being affected by any setbacks. Undeniably, his plunge to take calculated risks paved the way for his remarkable success in the business world. It was not an overnight success after all, and for over 6-7 years, he kept burning his midnight oil to turn his dream into reality. He always acknowledged the role and support of his parents in making his journey spectacular where they kept faith in his hard work and dedication and eagerly awaited him to shine like the brightest star up above in the sky.

Jatin’s success mantra is to always keep personal as well as professional life separated. For him, his team can include a person only after winning his trust. As for him, the business could only be done with trustworthy individuals, he never fails to bring the most authentic version of his personality as an addition to the team. Being a workaholic, he always inspires others to treat their work as their worship. And, he strives to see a high level of dedication to one’s job in each of his team members. Of course, he is a team player but the team has to be reliable when it comes to the subject of business conductivity.

About the company

Zukito Group is into the supply, sales, and purchase of metals, especially copper. The group serves several bigwigs throughout tier 1 cities like Pune, Mumbai, Delhi, etc, in terms of industrial parts and products- something the company is extremely proud of. In India, the group has established its facilities in Gujarat, Mumbai, and New Delhi. As per Jatin’s decade-long experience in the market, he found 90% of the organizations to be operating on chicanery. This is where Zukito makes a difference by etching a niche for itself in maintaining at-par global standards of quality. As the vision of the company is to be an impeccable leader in the long term, no compromise in quality is of utmost importance to them. The reputation of the group is the foremost priority for the founder and no mere profits can alter his state of mind when it comes to the product’s quality. “I am willing to suffer the loss on monetary terms but can’t afford to lose my dignity and reputation in the market by conducting illicit practices. Something, I am very much assertive about and under no circumstances this could be changed,” claims the chieftain. You might be amazed to know that to maintain high-quality standards, Jatin ensures timely quality checks of each product itself before releasing it in the market!

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The leading edge

When it comes to mentioning the edge that the company has in its targeted market, Jatin explains it is exemplary business values that win the faith of the clients. Transparency, honesty, and devotion drive the culture at the company from tip to toe. These values have been perforated in the company’s culture via Jatin’s inspiring personality only. The clients are very much aware of the fact that Zukito stands firm on its business principles and any kind of scam or forgery is impossible at the company owing to the stout and elementary character of its founding head only. Every aspect of the business is different due to these basic principles only.

Moreover, outsourcing is something that was always disregarded by Jatin since the inception of the company. For him, he was always into establishing an in-house service model. This is because the outsourcing process has numerous demerits that could take a major toll on business performance and Jatin never wishes to risk his brainchild just for the sake of convenience.

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HOW DID R&D MAKE A DIFFERENCE?

Jatin enunciated that in his 12 years of business journey, he has performed intense research on the personal front to get the best out of his endeavors. And it goes without saying that R&D is crucial for the success and sustenance of every business.

“Greater the product knowledge, the stronger the business model. A weak knowledge base could never support a strong business prospect. This is where R&D creates a difference,” asserts him. He suggests to entrepreneurs out there that market study and research are a must to be girded up to be a top-notch businessman. In the present scenario, research proves to be an unimpeachable tool to stay ahead of the curve.

A big no to micromanagement

“I believe in leading my team as a friend, brother, and overall as a family member. My leadership is never into micromanagement. I know how to handle big teams and motivate them toward a common objective while facilitating their personal growth. Never do I feel the need of being a bossy person to be with because I am never such an individual. My philosophy is deeply into treating every individual with equal respect. No matter how high I might reach in terms of my status quo, I am always a grounded person who believes in making leaders for tomorrow. Moreover, I never overburden my employees and firmly promote a fair work-life balance. After all, a millionaire businessman or a fresher in the corporate world, we all are human beings at the ground level and should keep supporting each other to create a better tomorrow,” explains Jatin about his insightful

Considerable achievement

Jatin was questioned to unveil the most considerable accomplishments ensured by his venture. To this, he responded that being recognized for our matchless quality and service standards is what they take immense pride in. What would be more satisfying than getting lucrative business deals via word-of-mouth marketing which clearly indicates Zukito’s prominence in the market? ““Due to the NDA signed with a few bigwigs in the industry, I won’t be able to disclose the name at present. But we have partnered with some behemoth organizations that clearly indicate how we differ from others in the market,”concluded Jatin before signing off from the conversation.

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The Success Story of

I had a strong aspiration to invent something from early childhood. And I had seen myself as a businessman when I was 12 years old. Since then, I developed an interest in learning about the business world.

Larry Page

At the age of 25, Larry Page, one of the youngest well-known American Entrepreneur, having a net worth of over 100 billion USD as of 2021, co-founded Google Inc. with Sergey Brin in 1998 and served as the parent company’s Alphabet’s CEO until December 2019, is now on the board of directors and a majority shareholder.

How did Larry Page transform his business idea into one of the world’s most profitable corporations? Lawrence Edward Page, the most successful internet entrepreneur, and computer scientist has an inspiring stunning success tale from which entrepreneurs can learn. Page and Brin created the internet’s most commonly used algorithm with the aim of “organizing the world’s knowledge and making it freely accessible and useful.” Larry Page coined the term “PageRank” to describe his algorithm.

Having been born on March 26, 1973, to parents Dr. Carl and Gloria Page, a family with a greater fascination with technology, he has always been drawn to computers, artificial intelligence, and creativity. This had a huge impact on his future professional life. Page grew up surrounded by mathematics and its products and always dreamt of starting his own business rather than working for someone else.

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He studied computer engineering at Stanford University, following in his parents’ footsteps. During his studies, he met Sergey Brin, with whom he cofounded Google, a search engine that ranked results based on page popularity and went on to become the world’s most popular search engine.

The term “googol” comes from a very large number written as one followed by 100 zeros, which represents the vast universe of data that the Google search engine was created to explore. Page’s field of interests included renewable energy technologies and philanthropy. Being visionary, recently he has invested in Tesla Motors and advocates for the use of plug-in hybrid electric vehicles.

FAMILY, EDUCATION AND EARLY LIFE

Larry Page married Lucinda Southworth, a biomedical informatics research scientist, on December 8, 2007. The couple has two children (The First child born in 2009, the second child born in 2011). In 2009, Page earned his Ph.D. in Computer Science from Stanford University. Earlier, Stanford University awarded him a Master’s degree in Computer Science. After completing his high school studies at East Lansing High School in the year 1991, Page graduated from the University of Michigan with a bachelor’s degree in Computer Engineering. He studied music composition and used to play the flute. Nikola Tesla, the physicist, and inventor was his childhood hero. He finished his education at Okemos Montessori School in 1979. He had a lot of computers and science magazines in his house as he was born into a family of scientists in Michigan, the United States of America.

ENTREPRENEURIAL JOURNEY

• 2019: In December 2019, Larry Page stepped down as CEO of Alphabet.

• 2015: In August, Page and Brin announced the formation of a new parent company called “Alphabet.” Page was named CEO of the new company. The company included Google giant and Android, Chrome, Google+, and YouTube.

• 2011: Lary Page was made CEO in January.

• 1998: The project was renamed Google in September.

• 1996-1998: Page and Brin decided to integrate their project as a company. The duo raised funds from family and friends to buy some servers and rent the famous garage in Menlo Park, California similar to Apple and Amazon. Susan Wojcicki, who later became a Google senior vice president and is now the CEO of YouTube, owned the space. Andy Bechtolsheim, Sun-microsystems, co-founder financed this company by writing a cheque for $100,000.

• 1996: For a few months, the duo developed a search engine named “Black Rub” that ran on Stanford servers.

• 1995: Page worked with Sergey Brin on search engine algorithm research during his Ph.D.

AWARDS AND RECOGNITION

• 2021: Secured 8th position in the Forbes list of “Billionaires 2021”.

• 2020: Secured 8th position in the Forbes list of 400 Wealthiest Americans.

• 2019: Secured 10th position in the Forbes list of “Billionaires 2019”.

• 2019: Page was named as 12th-richest person in the world.

• 2018: Secured 10th position in Powerful people in the world.

• 2017: Secured 5th position in the list of the World’s 100 richest Tech billionaires.

• 2004: Page was named “Persons of the Week” on ABC World News Tonight.

• 2004: Page and Brin received Marconi Prize.

• 2002: Page and Brin were named in the MIT technology review TR100 for being the top 100 investors.

• 2002: Page was named as Global Leader for tomorrow by “The Economic Forum”.

LARRY PAGE QUOTES

• The ultimate search engine will know everything there is to know about the universe, and it would always give you the correct answer. We’re still a long way from that.

• You get a better result if you can run the business more collaboratively because you have more bandwidth and testing and balancing going on.

• We don’t have as many managers as we could, but having a few is preferable to having too many.

• In essence, we want to organize the world’s knowledge and make it universally available and useful.

• To grow the concept, you don’t need a 100-person business.

• The Star Trek machine seems to be uninteresting. They ask it random questions, and it mulls over the answers for a while. We should do better, in my opinion.

Today, Google, with more than 2, 00,000 employees, is the world’s famous internet company and the most commonly used search engine; the journey has been an adventure. Larry Page is the man who turned his dreams into reality and is a real superstar entrepreneur to pay attention.

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AcadAlly

Revamping The Education Realm With Unique Solutions

They say, “Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.” Women are surpassing every arena of the business world and setting new standards in the entrepreneurial world as well. It is no longer a mystery that the next evolution in the business area will be brought by women only.

Business Connect is renowned for its impeccable monthly editions comprising success stories of various business leaders and their brainchildren. Here again, we are back with our exclusive edition of the month to reveal some great business ideas prevailing around us in the global business world. To make this read successful, our editorial team had an exciting and joyful virtual session with the leadership panel of AcadAlly, a brand of Avalon Edtech Pvt. Ltd brand.

The core management of the company and the duo of Founders & Directors, Ms. Ridhi Agarwal, and Mr. Yash Prakash shared numerous lesser-known facts about the company and shed some light on their overall entrepreneurial journey so far with us. The passion and dedication of Ms. Ridhi towards the business world and her initiative to set a higher standard in the global market for women entrepreneurs highly inspired us and made us feature her in our exclusive edition.

We truly hope that this fascinating read will add some extra value to the lives of our global readership panel and will surely encourage the budding leaders out there to break the barriers and chase their dreams. So without any further ado, let’s dive straight into the read!

Just before the inception of the venture, Ridhi observed a huge gap in the education arena as there was the extremely poor performance of students which was leading to low enthusiasm for learning among them and was also triggering stress in both students as well as their parents.

Giving a detailed introduction of the company, Ridhi quips, “We have experienced firsthand the challenges faced by teachers while they navigate student learning, manage diverse curriculum needs, address parental concerns and meet state department’s initiatives. We have witnessed issues related to stress, lack of motivation in underperforming students, and frustration in parents. Leveraging these insights, the AcadAlly team has been transforming our schools through innovative systemic changes in instructional delivery, deploying assessment data for remedial action, and using technology to reach every student. This led to the formation of AcadAlly. We have helped thousands of students and are now poised to scale up to meet the learning needs of thousands of schools.”

She further adds, “The idea for AcadAlly was born during school closures due to Covid when we experienced three significant issues- lack of tech infrastructure

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Yash Prakash Director THE BRAIN BEHIND THE BRAND
T O W A T C H - 2 0 2 3
Kajal | Business Connect

and pedagogy for seamless and efficient online teaching, parents who could not support students’ learning at home, and most importantly, learning loss amongst students due to learning isolation and social-emotional issues. A comprehensive solution that addressed the ground reality was not available in the market. Voila, AcadAlly! When schools opened for a short period in 2021, we conducted focus group discussions with various stakeholders-students, teachers, parents, and management as well as a nationwide teacher survey and got responses from over 10,000 participants. AcadAlly’s comprehensive solution to address the needs of every student and ease of use by teachers was developed in conjunction with education and technology experts. Teachers, parents, and school leaders further helped to fine-tune the offerings.”

Sharing his viewpoint, Yash asserts, “AcadAlly’s team is its biggest competitive advantage. We both have expertise in school operations, scaling businesses, and data analytics. Our investor Dr. Pramath Raj Sinha has founded the well-known Indian School of Business, and Ashoka University. Bhavin Shah is the Director of Education World and Vivek Shukla is the Director of Affairs Exhibitions. With a cumulative experience of over 60 years in the sector, we understand the pulse of this sector and have access to over 60, 000 schools in India and across other geographies. Our K-12 experts have a proven track record of three decades in school transformation, training, curriculum development, assessment, and research. Our technology team has over 15+ years of experience in building learning management solutions (LMS & LXP and expertise in research, UI/ UX, tech implementation, monitoring & optimizations.”

SOLVING THE MASS ISSUE

AcadAlly is a K-12 ed-tech company focused on enhancing every student’s performance and managing learning loss. The AcadAlly solution seamlessly integrates the trinity of pedagogy, curriculum, and technology to impact every student’s learning by:

• Empowering teachers with a fullyear digital curriculum (books, lesson plans, videos, kits, student development plans) in all subjects and all K 12 classes, analyzing learning gaps, and using data analytics to manage performance.

• Increasing student agency by encouraging students to take accountability for their own learning process through mastery learning and instant feedback.

• Involved parents as partners in the learning process by recommending ideas to support learning at home and making home-school communication seamless.

• informing school leadership by using data to recommend steps to improve the overall academic levels.

EDGE IN THE REALM

“We aim to start with India and expand our footprint globally in phase 2 with appropriate product variations. With respect to the student population in K-12 in India, our TAM is 270 million, SAM in private education is 121.5 million and TOM is 8-9 million. To do this, TAM in terms of the total number of private schools in India is 420,000, SAM is 60,000, and TOM we can service is approximately 8,000 schools. Our confidence to reach this target stems from our own network as school owners in India and from the strategic involvement of our investors to access markets such as Africa, Korea, Thailand, Nepal, Bangladesh, and Indonesia. Key factors driving the edtech market in India include penetration of digitization in the education sector, growing adoption of edtech tools, the proliferation of smart devices, and seamless internet connectivity at low costs.”Ridhi Agarwal.

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Ridhi Agarwal Director

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eas Which Heals T

Put down that saucer cups and get chugging — tea is officially awesome for your health. Real tea is derived from a particular plant (Camellia sinensis) and includes various varieties. Researchers attribute tea’s health properties to polyphenols. After a prolonged and tiring day, don’t we all want to just relax and sip on a cup of hot tea? Whether it is green tea or some other flavored drink, the mere thought of having our favorite beverage uplifts our mood. Though most studies have focused on the better-known green and black teas, white and oolong also bring benefits to the table. Read on to find out why coffee’s little cousin rocks your health.

Pu erh Tea

Pu-erh tea is made from the leaves and stems of the Camellia sinensis plant. One study showed pu’er tea suppresses fat production. Pu’er tea is widely sold, by itself or in blends, with unsubstantiated claims that it promotes loss of body weight in humans. Pu-erh tea is used for improving mental alertness and sharp thinking. It is also used for reducing high cholesterol.

Mate tea

Also known as yerba mate is a traditionally south American recipe having large amount of vitamin B and C. it’s a very high caffeine content and due to its caffeine content, yerba mate has become popular for its energy-boosting characteristics, which may help alleviate mental and physical exhaustion. It provides energy boost and may help to combat oxidative stress

Herbal tea

Herbal teas are considered warriors in the battle against bad health and decoction or infusion of herbs and spices. Ginger, tulsi, even pepper and cinnamon are all extremely healthy. The term ‘herbal tea’ is a misnomer. You can put all sorts of things into your herbal tea – roots, flowers, leaves, seeds, fruit, really whatever you desire. It is helpful in fighting cold, improving digestion, boosting immune system, reducing inflammation in the body, relieving body from stress and anxiety and also helpful for skin.

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Oolong Tea

Nothing is quite as relaxing as a warm cup of Oolong tea. Creating a oolong tea habit is something that can give a lot of mild benefits over time. building Healthy teeth and bones. The antioxidant properties of Oolong help to protect against tooth decay, prevent osteoporosis and strengthen the bones in the body. Studies have shown that people who regularly drink Oolong or black tea have been shown to lose bone mineral density (BMD) at a slower rate than non-tea drinkers.

White Tea

white tea is derived from the sun-dried buds and leaves of the plant Camellia sinensis. This type is least processed out of all other variants. Since it is packed with all essential nutrients, white tea is considered superior to all teas. white tea is beneficial in numerous ways. These include improving skin and hair health, treating acne, helping treat cancer, reducing inflammation, improving the health of liver and kidneys, maintaining reproductive health and many more..

Green Tea

Green tea is made from unoxidized leaves and is one of the less processed types of tea. It therefore contains the most antioxidants and beneficial polyphenols. Recent studies have shown green tea can potentially have positive effects on everything from weight loss to liver disorders, type 2 diabetes, and Alzheimer’s disease.

Black Tea

Aside from water, black tea is one of the most consumed beverage in the world. It’s stronger in flavor and contains more caffeine than other teas, but less caffeine than coffee. Black tea is also full of healthy substances called polyphenols(antioxidants ) that can help protect your cells from DNA damage. Increasing evidence hints that the antioxidants in black tea may reduce atherosclerosis (clogged arteries), especially in women. It may also help lower the risk of heart attack and cardiovascular disease.

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MOTIVATE YOURSELF FOR GOING GYM

It’s not easy for everyone to put clothes and head towards the gym. Several excuses and reasons come in the route and most of us say “Sleep! Next day sure, I will go and flow my sweat in push up’s and sit up’s.” But the next day never comes. Sometimes, it’s our work and most of the times our motivation level is low to move towards the intense exercising area. What impedes us to go for a workout? Why we feel super lazy to exercise? How can we inspire to create a healthy regime? Correct Motivation is the best remedy for all the above-enlisted questions. And there is a multitude of factors, which invoke a proper inspiration to step your foot outside for GYM.

• SET THE CLEAR INTENTION- To start any work or develop a new habit, it is indispensable to set a clear intention like why do you want to do it? What will you get after accomplishing it? For example: if you hold an intention of losing 5 kg in a month then it is a clear intention. After losing weight, you will be healthy and look fabulous. Now, you are clear about the objectives, and this incites you to head towards the GYM.

• MAKE A ROUTINE- -Planning a routine will do half of the task. Because of hectic and busy working life, it becomes cumbersome to plan time out for ourselves. But, to serve your body is your first and the foremost responsibility. Deliberately, you ought to design your regime. For example: early in the morning around 6 am, you will do gyming, after that breakfast then office, and it goes on according to your routine. It’s totally up to you how to create your gym routine so that it will not disturb your work-life balance.

• GET COZY AND COMFORTABLE GYM CLOTHES- If we do any physical activity, it is damn important to dress in comfortable clothes so that stretching and exercising becomes easy and fun. The same goes for getting ready for the gym. If the clothes are not comfortable then exercising will be so difficult. Therefore, before going to gym always buy comfortable shoes and clothes so that there will not be any type of hurdle.

• EVALUATE PROGRESS- After preparing a lesson or topic for the examination, students prior to exams self-evaluate in order to know their performance and how much extra effort they ought to put for getting the maximum marks. Similarly, when we go to the gym try to evaluate your daily performance, which will act as a catalyst in the area of motivation. If you want to lose your weight and daily you are putting a paramount effort in the gym then definitely in a month the effect will be reflected. It is really important to record your daily success or failure, which will give you a sense of motivation to keep you going. If in a day you are working hard and record your success afterward then it will give you a sense of happiness and motivation to keep the graph increasing.

• GET A GOOD TRAINER- For getting into shape or achieving fitness goals, it is required to get a good gym trainer; the trainer who motivates and instructs you properly about your body type, diet, and the required exercises. He also tracks your daily performance and accordingly set your fitness regime. The trainer should always motivate you and helps you to achieve the set target. No comparison and bullying he or she should do. If your trainer is supportive then definitely it helps you to attend the gym.

• WATCHING FITNESS VIDEOS- Our body is a sacred sanctum so to take care of it is our prime responsibility, and it is next to divinity. Therefore, watching fitness videos motivates you to a great extent for attending the gym and taking care of your body. On You Tube, there is a hub of young fitness trainers who frequently update the videos on exercises, diet food, and interesting facts about our body. This is going to boost your confidence level, and inspires you to shed your perspiration whilst working hard in the gym.

• NEED A SUPPORTING FRIEND- If you are a lazy one then definitely a good friend can do wonders. If you are constantly missing your gym sessions due to some reasons then a friend can help you out in this regard. He or she can call you one day before for reminding you to attend the gym. This gives you a tremendous push.

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Steering Top Notch patient care and Building India’s largest asset light affordable Hospital Network

The pandemic has exposed the value of India’s small and medium-sized hospitals. More than 80% of the institutions in the country are small and medium-sized, and most of these hospitals have highly skilled surgeons and are accredited. At present, they are underutilized as a result of their low visibility, difficulty in establishing trust with the public, and lack of technological advancement to meet modern patient demands. As a result, they are unable to draw both domestic and foreign patients. Patients’ treatment journeys at small and medium hospitals are currently unorganized and extremely fragmented.

Mykare Health, India’s fastest-growing asset light hospital network offers 30% lesser cost with standardized surgical/treatment care for domestic and international patients, ensuring maximum utilization of small and medium hospital facilities. Ensuring the highest quality treatment to all its patients in minimally invasive elective and cosmetic surgeries, including lasik, hernia, piles, hair transplant, liposuction, Knee Replacement, Hip Replacement, and IVF etc., Mykare Health emerged as a pioneer among the healthcare solutions provider companies on the global stage.

Conceptualized in 2021, Mykare Health has been successful in gaining trust and building its brand loyalty while serving more than 70,000+ national and international patents in the last 10 months. Mykare Health is the brainchild of Senu Sam, an enthusiastic

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We are working for a larger vision to build India’s most trustworthy and affordable asset-light hospital network in order to make the healthcare journey affordable, reliable, accessible, and stress-free for every common individual and to empower and utilize small and medium hospitals. –
Senu Sam.
Senu Sam CEO CPO Rahmathulla Joash CTO Renu | Business Connect

professional with strong healthcare operational, managerial, and marketing skills with more than 12 years of working experience. Under the guidance and strong leadership of Senu Sam, Mykare Health has already created its presence in 11 + cities in India with a network of 55+ Hospitals while building India’s asset-light hospital chain by utilising under-utilised hospitals and surgeons. He is highly energetic and dedicated with a creative mind and calm attitude. He is open to adapting to changes while dealing with every involved project to the highest possible standards.

One of the youngest AVP in an Indian Hospital for Sales and International Marketing (Apollo Hospitals, MGM Healthcare, Westminster Healthcare, Gleneagles Global Etc.), Senu played a key role in earning 100 Cr business in one year from both India and abroad.

Senu Sam, a first-time founder who hails from a tier 3 town, had his venture included in a YC interview on his initial attempt. He and his team were chosen to represent India in the OnDeck ODX-US accelerator programme as the first batch. The company was selected by Inc42 as the top startup to watch in 2022, Best Startup by Tie Kerala and Kerala Grand Winner 2022.

On being asked about the major challenges and failures of his journey, Senu Sam said, “I failed in my first and second years of college. When looking for investment, our proposal was rejected by the first 80 Investors we pitched to. Then, I failed in my first StartUp. Still, I decided to stay back in India to build my company even after getting an opportunity to move to the UK. Here I am today successfully building India’s first one of the largest affordable networks of hospitals.”

STANDING OUT AS A DIFFERENTIATOR

• The value propositions of the company include 24x7 quality care, complete price transparency, zero-cost financing options, and administrative support- solving the problem of information, accessibility, and financing in the industry

• The team’s commitment to patients inspires it to consistently raise the bar for itself. To ensure that patients receive the finest care possible, there is a strong adherence to innovation and a persistent focus on the adoption of new technologies.

• Mykare Health uses an asset-light business strategy to offer elective procedures at a 20–30% discount by utilising underutilised hospital and surgeon infrastructure capacity.

The Inception – How Mykare Was Born

Senu Sam, Co-founder and CEO of Mykare Health underwent the ordeal of the healthcare challenges in India when his father was admitted to the hospital, and Senu flew down to his hometown to organise his treatment. Long waiting times at the hospitals, patients being clueless about what to do and how to get connected with the doctors, lack of adequate health information, and poor patient-to-hospital and patient-to-doctor ratio were the stark realities that Senu faced stepping into the shoes of a typical patient. This made him realise that his father was just one among millions of patients in the country who were in long waiting queues in the hospital without any clue on what they were going through. This is what inspired him and a young and zealous team to build Mykare Health, a bootstrapped, asset-light startup addressing the pain points in healthcare and meeting the needs of the patients seeking out economical surgical treatment needed an end-to-end tech platform experience with individualised and standardised care.

What’s Next?

Mykare has organically grown in response to the tremendous demand on both the supply and demand sides. Its team size has grown from 2 to 62 in the same period, and it has tied up with several companies that hold the capacity of 2500+ beds and manpower of 65+ Team members. In the next 6 to 8 months, Mykare plans to open another 100+ facilities. Mykare plans to expand its operations by the end of the next year throughout North and Northeastern India as well as the SAARC nations in response to the high demand for affordable healthcare services.

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Destinations you must Consider Visiting The 10 Beautiful Islands

The 10 beautiful island destinations you must consider if you have never been there before. Each year we choose the best destination to visit, where we can de-stress our mind, do adventure activities, enjoy cultural foods, and spend the night alongside a beach. Does that sound exciting to you? If it is so, then stay with us, because today, we will be exploring 10 beautiful islands, these islands are called heavens on the earth.

#1. PALAWAN, PHILIPPINES

Palawan, the silence of heaven and UNESCO world heritage site, is around 270 miles long island situated just off the western flank of the Philippines and a paradise from end to end. The island is best known for bright blue water that constrains against the karst stone cliffs of the island. This is one of the most popular resort destinations in the Philippines and only an 80-minute flight from the capital of Manila. Here you have plenty of things to explore, such as the world’s longest Navigable Underground River, Watch the Sunset on Nacpan Beach, Sil to El Nido’s Secret Beaches, and many more. Palawan offers adventurous activities in the water, on land, and at the dinner table.

#2. PÁROS, GREECE

There are thousands of gorgeous islands across Europe, which you may want to visit. But for those who are looking for the best of the best island’s destinations, you must consider heading to Paros Greek Island. Paros is situated in the heart of the Cyclades, a few hours away from Athens by ferry. This island is known as Greece’s best-kept secret and its biggest up-andcomer – and it’s always raved about. There are several reasons to visit Paros. The island is most renowned for its natural beaches, cosmopolitan nightlife, and ancient monuments, such as the sanctuary of Delian Apollo and Artemins.

#3. SEYCHELLES, EAST AFRICAN

The Islands nation Seychelles is an archipelago of 115 islands in the Indian Ocean, off East Africa. The beautiful islands offer an incredible experience. You can hang out with some of the most exotic animals in the world, such as Giant tortoises, Coconut Crab, and black parrot. The rock formation along with Ant, Sources d ’Argent on La Digue islands, the highest peak, more shallow Mahé, and tropical forest Praslin Island offer stunning views. If you want to have a luxurious vacation, you can choose to stay in a hotel and resort such as Raffles and

Four Seasons, which will make you feel like a celebrity with their private pool and butler.

#4. CANARY ISLANDS, SPAIN

The Canary is a place with the best climate for you to enjoy your holiday, no matter what month you choose to come here. The Canary Islands of the archipelago consist of seven large and several smaller islands. These islands are volcanic in origin. When it comes to activities, there is no chance that you will be bored. You could do Kayaking with Dolphins and Snorkeling with Turtles in Santa Cruz De Tenerife, watch wale, and admire snow-capped mountain Tenerife or simply relax on the beach.

#5. CAPRI, ITALY

Capris is an island situated in the Tyrrhenian Sea Off the Sorrento Peninsula. This wonderful island has been a resort since the time of the Roman republic, so you can only imagine what kind of luxury will be offered. The island has so many things to offer like the secret summing coast, amazing Timanfaya National Park, Roque Nublo (rock formation), and the beautiful ruins of the emperor Tiberius place. If these didn’t convince you enough, I’m sure Jaw-dropping natural beauty, delicious cuisine, and world-class shopping will.

#6. BORA BORA, FRENCH POLYNESIA

The island is situated in French Polynesia, and Its stunning look will meet and exceed your expectations. This island is very private and very luxurious and has breathtaking views. You could relax on the beach under the beautiful sky, go snorkelling, and discover the gigantic volcanoes. Bora Bora is one of most favourite island spots for many celebrities, the lagoon, the fifty shades of sea and the sea life are nothing but incredible. If you want to stay at a luxury hotel you could choose the ST. Regis Hotel or the four-season Resort.

#7. THE MALDIVES

The Maldives has been a favourite vacation for Bollywood celebrities, it is not because of the neatest islands vacation, although it could be the reason for some of them, it is because these islands have a mesmerizing view, Luminous aquamarine waters with a crystal clarity lap upon these white shores. Now you must be wondering what kind of activities we could do on these islands, then you need to know about the stun-

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ning oceanic beauty that surrounded the tiny cove of Maaya Thila. Snappers and Angelfish walking under the crystal clear water, the overhanging caves surrounding the coral cove, and the Gray Reef Shark are the most exclusive sights, which you can experience while scuba diving at Maaya Thila. These scenic islands offer pristine beaches, soothing weather, and many other activities. Also, you might have a chance to meet your favourite celebrities if they are at the same destination as you are.

#8. WHITSUNDAY ISLANDS, AUSTRALIA

Whitsunday is a group of 74 continental islands located just 55 KM off the Queensland coast, next to the Great Barrier Reef. What makes Whitsunday so special is the squeaky white silica sand of Whitehaven Beach. Although, this isn’t just it, there are plenty of hidden secluded bays and pristine beaches out there, which you could explore. Whitsundays are one of the most popular tourist destinations where the islands and reefs bring in people from all across the world to sail the boat, swim, snorkel with a turtle, and relax. The Whitsunday Islands have amazing weather all year round, where you can get away with singlets and sunglasses all year.

#9. THE COOK ISLANDS

The Cook Islands is an archipelago nation comprising 15 Islands strung between French Polynesia and Samoa but with strong ties to New Zealand. Supremely beautiful, with pristine white sands fringed by coconut palms, the cooks possess a castaway island’s magic. These tiny islands are known for their generous and genital rhythm, the rhythm you will feel as soon as you arrive at Rarotonga (the largest island of the group). You can easily ride a car around this sparkling island in half an hour if you are in a hurry, but it would be better if you slowly get lost amongst the pure white coral sand beaches considered by many to be the most beautiful in the south pacific. The island is ringed by a reef, creating a series of lagoons known for swimming, boating, and snorkelling. You can take a safari tour in the land, where mountain trails crisscross the volcanic centre and enjoy fresh tropical fruits like guava and jackfruit.

#10. FIJI

Fiji is the nation of islands located in the shimmering South Pacific between Hawaii and Australia. Two thirds of Fiji’s 333 islands are uninhabited making it one of the most unspoiled places on the earth. The main island is Viti Levu – this is the home to 70% of the population, mostly they are Melanesian and Indiana. Fijian are very friendly, so don’t miss hanging out with them, because that’s how you can explore the island. From Suva, head west along the fabulous Coral Coast, this 80 km of starch of beaches and bays is fringed by a coral reef that literally touches the shoreline. Also, you don’t need a dive-boat here, all you have to do is just put on a face mask, step from your resort into the water, and discover why Fiji is known as one of the world’s great snorkelling diving destinations. However, if you are looking for rewarding activities, then you must sprawl under a palm tree and slip into the silky warmth.

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SOUMYA SENGUPTA & ASSOCIATES

Revolutionizing hospitality industry with newage business functions…

Soumya Sengupta & Associates has yet again managed to grab our sheer attention with its extraordinary business values and exemplary service portfolio. Naming his venture similar to his own name Soumya Sengupta has managed to establish himself as an inspiring business leader and scaled his business to a reputed position at the targeted market.

Best value, time saving and budget compliant- are the traits Soumya Sengputa & Associates stand for. Offering a diverse range of services that are provided by a wide variety of organizations in the Hotel and Hospitality industry, their services suitably gears up as per the individual needs of their clients. Hospitality, leisure and business functions are under its core specialization areas. From individuals to SMEs, the company has been suitably laced with methodologies to cater to different client sizes. Effective project consultancy, management consultancy and corporate management services have been their major offerings to the hotel owners.

The secret behind Soumya’s roaring success is the combined unparalleled experience, comprehensive capabilities across all segments of the world’s most successful hotel organizations. His venture collaborates with various clients to allow them conceptualize, develop and operate high-performance businesses.

Category of services to hoteliers

The scope of services offered by the company ranges throughout different niches. According to the need of the clients, they offer-

• Conceptual Design- Lending technical and advisory support services and working with the Architects and different consultants to come up with a separate product that is in line with the owners vision and budget.

• Technical Support Services- Assisting the clients in the process of reviewing layout drawings in terms of various hotel facilities, including the back house. To establish an end-product that is marketable and user-friendly for the customers with good operations efficiency.

• Interior Designing services- Extending the support services for Interior designing themes, concepts and materials, the company ensures to be in line with the overall product identity as well as positioning in the market. Team gives a considerable amount of time that has to be given to the budget and lifespan of the product/property.

• Procurement- Sourcing and procuring several operating supplies and equipment to the hotel’s business, they help to curate a strategic plan to prepare the roadmap to success. A well-developed plan to keep track of the budget management.

• Manpower Planning and Development- Human resource management is one of the most challenging areas of management that gives the present attitude of the workers in this industry. Today, they are in demand for skilled and experienced workers

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Soumya Sengupta Founder Puja | Business Connect

at various levels.Good personal policies with people welfare and compensation schemes will ensure high productivity that will provide good service to customers and ensure low staff turnover. The company assists various areas of personnel functions that come from interviewing, selections, recruitment, training and development.

• Sales and Marketing- The core areas of management function is sales and marketing where the company has been offering its sound knowledge of mainstream marketing for domestic and overseas marketing. Moreover, a huge amount of data has been accumulated for various networking in govt and commercial accounts for meetings and outings groups and good networking with various travel and tour operators in the country. The primary role is to formulate, develop and implement an impeccable business development strategy for sales and marketing that needs to be implemented by the management team.

• Organisation Planning and Set- Owing to a lot of planning and contingencies, they are involved in pre-planning and opening of a hotel. It has involved a lot of details, policies formulation, operational methods, management set up where most of the timing, implementation and execution of plans help achieving the desired result.

• Corporate Services(turnaround services)- Here, distressed properties and abandoned projects are under the radar. They undertake such distressed properties to reboot their functioning. They normally do an operation and administrative audit to assess the project status.Thereon, they ensure to provide workout proposals to turn around the businesses of the Hotel.

What makes them stand out from the rest?

Quality workmanship, superior knowledge and low prices are their significant traits that made a difference to their own reputation in the industry. Ensuring a job that is done on time and on budget, they have become quite impactful in the market. They have proved their expertise in setting exceptional standards in cost control. For private and commercial customers, their professional services are flexible and excellent.

A brief of the dynamic leader

Soumya Sengupta’s persona is characterized by unmatched service expertise, perceptive abilities, and covert leadership. He developed yet another business strategy that mixes the segments of hospitality, leisure, and business activities after starting a couple of the successful companies around the business community. A skilled hotel consultant, the “pioneer” displays his abilities in hotels, resorts, clubs, lounges, and cloud kitchens.

Mr. Soumya is devoted to his work and does not seek to pursue financial gain alone. His extraordinary success in the business world is the result of this. He thinks that pursuing our ambitions gives us a profound sense of calm.The business tycoon’s upbeat and motivating attitude resonant with his staff. He has successfully gained the respect of his team as a leader. “Learn to provide ownership to your team as it is the foundation of your company,” he advises. Do not attempt to manage it in a narcissistic manner. Instead, put your faith in the team members, stand by them, and do your best to understand them. Be an inspiring leader who gives your team members a stage to showcase their hidden creativity and potential.

Maintaining a positive attitude among his team members gives them the freedom to generate fresh, original ideas. His well-being as a leader is to assume responsibility for any mistakes made when operating a business enterprise.

Mr. Soumya has made sure that the goods and services he provides to his loyal customer base are completely honest and transparent. He is adamant about being completely genuine and honest since he wants to keep his customers’ long-term trust in his products and services.

Words of wisdom

“As an entrepreneur, one must steadfastly concentrate on one’s aim. Be sure that the things you are offering will satisfy the customer. A leader must make sure that his team members are happy and satisfied at work because this will keep the customers happy. The delight of the customers will support you with significant advantages. For a company initiative to succeed, this cycle needs to be broken.”

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Be Clear Of Why You Have Decided To Be An ENTREPRENEUR

On a daily basis, we see numerous folks turning out to be entrepreneurs. It’s a thought-provoking road, one jam-packed with startling cracks and an enormous amount of economic and sensitive anxiety. Yet being aware of all this, why do a lot of people choose this regime at all? What makes it so vital to understand the grim realities?

There are a number of benefits attached to entrepreneurship. But not each of them may be relevant to you, rather some of them would affect your judgement making without you apprehending it. Keeping a note of your own drives can aid you in multiple zones of entrepreneurial growth.

Initially, staying abreast of your individual ambition will aid you direct the industry in the exact course. For instance, if you’re considering a dare, you may run the corporate in fresh, progressive regions, but if you’re more engrossed in maintaining an improved, elastic work-life equilibrium, you may choose keeping things in a more conventional way.

Ascertaining your individual inspirations can also aid you elucidate why particular picks charm you more, or why particular stuffs are affecting you in an encouraging or destructive way. For instance, if money is a main inspiration of yours, you may be more affected by temporary harms.

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Entrepreneurship 44

Once you have a decent knowledge of your requirements, you can work firmer to accomplish those certain requirements, and fear less about the whole thing that’s going on. You may need a serving hand to decipher precisely what your inspirations are. Here are few of the most common ones.

1.

Money

There’s nothing incorrect with being an entrepreneur to mint more money. By now, you should comprehend that entrepreneurship is not a swift money making scheme, but even simple companies can make a remarkable remuneration for painstaking entrepreneurs. Entrepreneurship has boundless revenue potential – given that you possess a decent idea -- and understanding that money holds a big importance for you that may help you direct your business in a more lucrative course.

2.

Independence

Some folks choose entrepreneurship since it yields freedom. People exhausted of being commanded by a manager or overseer want to take responsibility of their own lives. There is a definite confidence in making the choices and setting the course for an initiative. You’ll be having added elasticity to do what you aspire for in life -- even if that requires going for a prolonged break or going home early.

3.

Creativity

Some individuals have an impulse to generate stuffs, and entrepreneurship is not anything if not an inventive effort. This is a creative or Do It Yourself venture on the biggest scales, as you’ll be initiating and influencing a complete self-sustaining arrangement in your path as an entrepreneur. When this is your main enthusiasm, you can concentrate on those self-sustaining fundamentals, and highlight your inner idea, even if it is not constantly the most practical.

4.

Legacy

For some entrepreneurs, running a business is all about leaving a legacy -- and there are truly a few diverse arrangements of this. For instance, you would build a corporate so that your offspring can receive means of minting money. You would run a corporate to bring a change in the world and you can add your name with that modification.

5.

Leadership

If you love to lead from the front, you would be most enthused by the impression of being a leader. You’ll be leading a routine team together, picking the folks you want to frame yourself with, and setting a character for the business. Having route over teambuilding and plunging yourself in a team atmosphere is the most satisfying portion of entrepreneurship for some. If that holds water you, you can place teambuilding beyond other primacies.

To conclude, for some individuals, entrepreneurship is all about the dare. They’re not scared by the likelihood of failure -- they’re enthusiastic owing to this. They like the impression of hitting long hours and diligence into an assignment owing to the fulfillment they’ll have at the conclusion of it. Most entrepreneurs are at least incompletely inspired by the task, because if you aren’t prepared for it or if you want a relaxed life, you possibly won’t be prosperous in your effort.

It doesn’t make any difference what’s swaying your pronouncements, as long as you can recognize those influencers and reimburse for them as suitable. Understanding yourself better will let you make better, stronger choices, and will take you faster to attaining your individual objectives in the procedure.

6. Challenge
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CREATING IMPACT BY DESIGN

YUJ Designs is one of the few successful User Experience Design Consultants from India that primarily focus on user experience design and its impact on people. YUJ Designs was founded in 2009 by Mr. Samir Chabukswar & Mr. Prasadd Bartakke, with the aim to solve business problems through a human centered approach. The absence of UX awareness & maturity of design in the Indian context motivated them to enter this market as a pure-play design company.

Humanizing technology through their progressive, usercentered design solutions, YUJ has created a reputation in India and abroad. They are known to deliver solutions that make business sense and ROI for customers, users, and product developers. This trait has made them one of the strongest contenders to be the best UX Design Company in the market.

PUNCHING ABOVE ITS WEIGHT

The overall experience of a person’s interaction with an application or a product - User Experience- is critical to the success of any product. In this digital day and age, the key to success is to attract, engage, and delight customers using your company’s products. YUJ understands this

and uses a blend of cognitive psychology, design thinking, innovation, and engineering to create delightful experiences. They aim to provide easy-to-access technology and make the user’s life more convenient by providing them a connected physical and digital experience.

Mr. Samir Chabukswar says, UX design is the differentiator of today and tomorrow. It is a science that can make impact on millions.

Headquartered in Pune, YUJ Designs has clients across the United States, Europe, India, and APAC regions. Their clients range from start-ups to Fortune 500 companies, software product companies, and other UX mature companies. 70% of their clients are B2B, Business Enterprises like supply chain, BFSI, and technology, and the rest 30% are B2C, e-commerce, IoT connected technology, and start-ups. The domains they work in are varied (60+), and since UX design is domain agnostic, and they want to keep it that way. The company has received attention and recognition from the western world for their research-based design approach, which is quite unusual for an India-based company. The company has offices in Sunnyvale, CA, USA and Pune, Bengaluru in India. YUJ

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SAMIR CHABUKSWAR (Founder & CEO) PRASADD BARTAKKE (Co- Founder & Chief of Design & Research) Kajal | Business Connect

employees also work at client locations across all major metro cities in India.

They have so far worked on 2000+ projects, of which almost all have met an astounding business success. Most of the products they have designed have garnered a return on investment between 2x-5x. Their company provides on-the-job training to its employees, using Mr. Prasadd and Mr. Samir’s prior experience with US-based companies. They rely heavily on market and individual research to frame problems presented to them accurately and accordingly present the required solutions to their clients. They have brought the scientific and consultative approach to India that is prevalent in the western marketplace.

GROWTH MINDSET

More than mere designers, YUJ believes in working as consultants, who dig deeper into customer’s problems and provide them with long-term solutions. Mr. Prasadd metaphorically explains it as curing a disease at its root, instead of just treating surface-level symptoms. They provide clarity of business model to the customer, who is more often delighted with the consultative approach rather than a superficial service approach.

They take pride in the designs they produce which are informed through data sources. They are hailed as one of the Top 5 UX design companies in India, have been recognised by Silicon India, have featured in the list of Top 15 Global Companies on the Clutch website, and have been marked “The Company of The Year” by CIO magazine. They have built a reputation not just for themselves but for India in UX Design Industry worldwide.

A good leader is the one who creates a team of confident high performers who can be the torch-bearer of

the brand promise. YUJ exemplifies this example. The company provides an environment where the employees are given the freedom to express themselves, take up initiatives, learn and grow. An organization with horizontal hierarchy where the employees are intermittently recognised for their achievements and given ample opportunities to develop their core skills further. Instead of being a leader-driven company, YUJ is driven by the values and high-standard work produced by the employees of the company.

CHARTING NEW PATHWAYS: 10X IMPACT

Despite facing several challenges on the way, like the market in India not being ready at the time of their inception, with customers not being UX mature, UX design being treated as an afterthought etc., YUJ Designs paved its way to success. Although, Mr. Samir hopes to bring back the culture of design that existed in the Indian history, and products to be tailored according to the Indian psyche, with design being the foremost element in it.

Design is all about thinking, and is the backbone of decision making, according to Mr. Prasadd. Design helps in solving problems, including real-life problems, as its basis is thinking, planning and research.

The aim of YUJ Designs in the future is to create 10X impact through design at one tenth the cost. The founders hope to take the company to the next level, not just by increasing its revenue and size, but more through the impact of design. Ultimately, YUJ Designs hopes to bring human-centeredness to technological developments. And provide connected physical and digital experiences. It is their ability to create exponential value that separates them from the others in the market.

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The Power of MENTORSHIP on Your Road to PROGRESS

Leaders and Mentors shape our nation, communities, and organizations. We are always in need of a good leader to help and guide us, to make the essential large-scale decisions that keep the world moving.

Our society always quick to identify a bad leader, but we are here to know how to identify a good one? What would most people say makes a good Leader/Mentor?

According to the research, it is found that the Characteristics of a Good Leader are Great mentors, who consistently possess these 10 core leadership traits:

• Positive attitude

• Creativity

• Ability to inspire

• Intuition

• Honesty

• Ability to delegate

• Communication

• Sense of humor

• Confidence

• Commitment

While many powerful and successful mentors haven’t exhibited all of these character traits, and the definition of a good leader can be quite ambiguous nowadays. Mentorship comes in many flavors in the present life. It never works unless or until a mentor bear in their mind a few common principles such as:-

Experience ensures a pool of wisdom

Ideally, a mentor must be a person who has been in the channel and has the worldly experience to guide you and set you in the right direction. Technically, a Successful or Doyen Entrepreneur is an ideal mentor, as they will always help you to get comfortable with the industry ropes and hurdles. With the many battles fought, within the industry and the necessary attitude to screw around obstacles, their infinite wisdom is totally gained from years of vast experience, which makes them eminently suitable for the role of a Mentor in the society. So whether it be scaling, merging, or operational guidance, you need to have a battle-ready veteran who has mastered the art of corporate diplomacy and warfare.

Pillar of positivity and support - Communication

It is easy for mentorship conversations to quickly devolve into rant sessions. Good mentors are the people that able to inculcate a positive thought process to help their mentees make the most of every situation – even the difficult ones that nobody has any control over. More importantly, mentors bespeak this positive thought process themselves and become the role models their mentees with their needs.

52 www.businessconnectindia.in | Vol. 5 Special Edition February 2023 | INDIA
Growth

A large part of positive communication involves active listening. Therefore, leaders should establish a steady and flow of communication between themselves and their staff or team members. They can even make it happen through an open-door policy or regular conversations with workers. Other skills related to communication include:

• Active listening

• Articulating

• Business storytelling

• Clarity

• Explaining

• Expression

• Facilitating group conversations

• Nonverbal communication

• Presentation

• Public speaking

• Reading body language

• Reducing ambiguity

• Verbal communication

• Written communication

Reflective Empathy

Empathy is one of the key principle and important qualities in a mentor because finding someone who’s respectful is key, but so is finding someone who will give you some tough love when you need it for motivation. A good mentor knows how to deliver perfect feedback in a way that’s constructive, kind, and direct, and doesn’t shy away from being honest because they’re afraid of hurting your feelings.

What does this look like? Your mentor should be asking questions more often than simply telling you because harshness is sometimes necessary but in a positive outlook.

That curiosity is important for any mentee because “you want someone who can relate to you from your perspectives for better understanding. Oftentimes people try to impose their own beliefs or ways of approaching things on others, and this can be a good mentor’s downfall because imposing personal beliefs lead to the ruling. So be empathic and represent your point of view normally, not like imposing.

Benefits to the Mentor

Becoming a master or mentor to your team can enrich your life on a personal and professional level by helping you do the following:

• Build your leadership skills – Mentorship helps you to develop your ability to motivate and encourage others. This can also help you to become a better manager, employee, and team leader.

• Improve your communication skills – Every mentee may come from a different background or environment, the two of you sometimes may not “speak the same language.” This may force you to an effort in finding a way to communicate more effectively and efficiently by navigating your way through the mentoring relationship.

• Learn new perspectives – By working in the less experienced and from a different background, you can gain a fresh perspective on new things and learn a new way of thinking by your different mentees – those different ideas and perspectives can help in your work life as well as your personal life.

• Advance your career – Refining your mentorship skills can strengthen your on-the-job performance and experience, perhaps it will help you to get that promotion to higher management – or into management in the first place.

• Personal satisfaction – It will always be very personally fulfilling to get to know that you’ve directly contributed to someone’s growth and development which makes you personally satisfied. Seeing your mentee succeed as a result of your motivation input is a reward in itself.

53 www.businessconnectindia.in | Vol. 5 Special Edition February 2023 | INDIA
RNI NO. DELENG/2018/76695

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