Company In Focus 2022

Heading towards the end of December as the jingle bells are on the way to recite the lesson of peace, love, hope and compassion. Christmas weekend consecutively followed by New Year Celebrations is a time to create our joys and celebrate the essence of giving and caring, not only for our people but all the people around us. Our move with the release of this special edition is to sing the song of hope and redemption only as we gradually transit into the year 2023 while enjoying this global festive season. Our bid says this edition will be an addition to the festive joy by allowing us to enlighten you with some insightful content.

Like every monthly edition, we bring a repertoire of some outperforming companies that believe in raising the bar with each offering to their targeted customer base. The focus of this special edition is on a few exclusive traits that ensure successful leadership in the currently ever-evolving business landscape. The ‘read’ has come with some insights into the problem-solving and decision-making capabilities of a few business leaders of some companies. A booster to your leadership skills accompanied by some extraordinary business management acumen- how we would like to address this publication.

For the cover page, we couldn’t find any profile more worthy than Inpeacemedia Concepts Pvt. Ltd. The institution has been taking the market by storm with its marketing competence and is being spearheaded by the senior leadership of Uttam Jalndra- the Managing Director. Specializing in designing and fabricating exhibition stalls, the company has embarked on an impressive success journey. The values driving their culture resonate with the essence of this edition. To get to know more about Inpeacemedia Concepts and its respective aspects, dive into this exclusively created narrative and share your views on it.

Also, we are sure that the inclusion of some informative articles will keep you glued to this issue for long hours. Business Connect believes that it is doing justice to its vision to seek and publish triumph tales of discerning leaders, energetic doers, pioneers, etc while providing motivational insights on a variety of subjects. Let us know how we are doing with your precious feedback!

Kajal Dobhal Kajal@businessconnectindia.in

LET’S DIVE INTO THE FESTIVITY WITH A READ TO INVIGORATE YOUR MOTIVATED SPIRITS…

Vol - 5 | Special Edition | December 2022

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra Avishek Singh | Kriti Anand | Sanjay Kumar

Business Head

ASHISH KUMAR

Senior Marketing Manager Sonia Tiwari

Senior Relationship Manager Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma Sudha Gupta | Javed Khan | Vikash Kumar | Archna Pawar | Vijender Saroj | Mohit Rathee Abhishek Mishra | Kazim Barati |Navdeep Sharma Co-ordinator (Business Connect-Clients) Anita Kumari | Priyanka Gupta

Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Rahul Kumar | Sweta | Shweta Kumari Prince | Virat Tiwari | Ritika | Rekha | Simran | Khusboo | Hitesh | Raja

Finance Team Monika Aggarwal | Gaurav Singhal | Jyoti

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Sakshi Negi | Vishant Saroj | Pawan Yadav Legal Affairs Mukesh Kumar Human Resources Nivedita Basu

Digital Marketing Manager Anurag Tiwari

Registered Office

RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209

Email: info@businessconnectindia.in

Corporate Office

804, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208

Email: corporate@businessconnectindia.in

Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695

Copyright © 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

We are also available on:

Follow us on:

UTTAM JALNDRA Managing Director

INPEACEMEDIA CONCEPTS PVT. LTD.

EMPOWERING THE MARKETING REALM WITH AN INNOVATIVE AND IMPACTFUL APPROACH

Puja Bhardwaj | Business Connect

They say, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Marketing, in the present era, is the most powerful source and weapon to create a storm in the business world and to bring change. It has branched out to cater to the changing preferences and habits of consumers. Line marketing platforms such as print, television, and radio have been left behind by exhibitions, brand activations, and promotions.

Business Connect has been a renowned platform committed to introducing its global readership panel with some outperforming ventures and its leaders. In the continuation of that series, here we’re with our exclusive edition of the month comprising some outstanding success journeys of the business world. Our editorial team had an interesting and joyful session with the leadership panel of Inpeacemedia Concepts Private Limited. The founder of the company, Mr. Uttam Jalndra shared numerous lesser-known facts about the company and also shed some light on his overall entrepreneurial journey so far. We truly hope and desire that this fascinating read will add some extra value to the lives of our readers and will surely encourage the budding leaders out there to break the barriers and chase their dreams.

COMPANY PREFACE

Elaborating more about the company, Mr. Uttam Jalndra quips, Inpeacemedia Concepts specializes in designing and fabrication of exhibition booths. The company provides end-to-end stall-related services and also undertakes turnkey projects. Converting a full-fledged, process-driven, and systematic Exhibition serviceoriented company on developing and building impressive stalls.

The company can turn an exhibition stall into a mini-brand temple. InPeacemedia offers different types of stalls – modular exhibition stalls, multiple stalls, Octonum stalls, and prefabricated exhibition stalls. The company ensures that clients get the best stall design, fabrication, trade shows, and brand activation. The company has worked with more than 339 clients, won nearly 200 awards and the area covered by its stalls exceeds 960000 Sq. m. The company has worked with several segments of the economy. Its portfolio includes automation, pharma, textiles, garments, personal care, packaging, light and solar, home and living, food and beverage, fire safety, broadcasting, and several others.

Mr. Uttam Jalndra is well-versed in new business promotions, advertising, and exhibition marketing strategies. His exhibition layout utilization technique is considered a pioneering work in India. He is a post-graduate in business management (MBA) from IMI University, Belgium. He has rich 20 Years of experience in handling multi-level projects in advertising, and design building and is considered an expert in the field. He has worked with major companies such as Asian Paints, Adani Group, and Unilever. He is the man behind the operations of the company and reviewing the company’s systems pan India. He has, with his talent and vision, lead the company from a startup stage to a world-class organization.

THE INITIAL JOURNEY

“Inpeacemedia Concepts Pvt. Ltd. began its journey, in 2009, as M/s Peacemedia, a non-corporate entity. Mr. Jalndra came with a vision of making one-stop Exhibition Solution Company for all point-of-contact requirements of corporation across India. Initially the company started to undertake stall designing and fabrication work in New Delhi with the team of 3 employees. Later by 2012 the firm successfully managed to expand its services to Noida, Mumbai, and Bangalore. In the year 2021, Inpeacemedia was registered as a private limited company under the name M/s InPeacemedia Concepts Private Limited with its headquarters in Mumbai. The newly formed company recorded sales of 5 million within a short period of six months of its incorporation with footprints across India.”- Mr. Uttam Jalndra.

He further adds, “Marketing branched out to cater changing preferences and habits of corporates. Line marketing platforms such as print, television and radio have left behind by exhibitions, brand activations, and promotions. Tradeshows and exhibitions are now major platforms for companies to showcase their products to target audience, particularly in the B2B business. On average, nearly 745 exhibitions and trade shows, with each event occupying nearly 10000 sq. Meter are conducted every year.”

Inpeacemedia Concepts is a one-stop exhibition service provider undertaking stall designing, fabrication, branding, rentals, and signage’s. InPeacemedia Concepts gives maximum importance to time schedules and cost. The company provides well-planned and efficient exhibition services at affordable prices and within the client’s budget. The advantage of affordability provided to clients is the unique selling proposition of the company. The organization prioritizes longterm values and stable development with sustainability. The company invests in developing markets while keeping its existing customers satisfied.

It proposes to standardize its products for repeat businesses and offer greater incentives such as flexible payment options and customized offerings, thereby making its services all the more affordable. While the company is endeavoring to attract new business, its priority is to retain the existing clientele.

EDGE IN THE REALM

Competition is one of the biggest threats in the present business world hence, companies are in the highest need to transform their approach to handle the same. And Inpeacemedia knows the drill quite well. Mr. Uttam asserts, “The Company has worked with 900+ clients, won nearly 200 awards, and the area covered by its stalls exceeds 960000 Sq. meter. Its portfolio includes automation, pharma, textiles, garments, personal care, packaging, light and solar, home and living, food and beverage, fire safety, broadcasting, and several other segments of the economy. The company has a repeat clientele of more than 600 every year. The company also ranks on the first page of all Google Search Engines when searching with “Exhibition service provider in major metro cities. Regular clientele Addition and repeatable business keep the company ahead.”

IMPACT OF INNOVATION

“InPeacemedia Concepts has created marketing less-complex while allowing organizations to concentrate on sales. The company has started to maximize the value of its services by offering incentives such as EMI-based facilities. Improving its brand image and long-term relations at system and company levels, through sustainable development. The company plays an important role when faced with complex challenges which may be unpredictable, from many interdependent elements. During such Situations Company activates its “Outcome Business Model” were the on-ground team breaks the problem down into discreet parts, consult with experts for quick action, adopt and find solutions for perfect result orientation. Being customer centric, Data-driven and Quick Action for operating faster, from reviewing strategies and allocating resources. The company makes use of digital platform for its clients and management where complete project report can be evaluated. The company’s warehouse is equipped with ERP and CRM technologies which enable prompt delivery of the manufactured products,” says Mr. Uttam.

THE GROWTH TRAJECTORY

• Challenge: We have been in the Exhibition industry since 2009, fulfilling PAN India requirements for clients from any state. Our challenge was to deliver authentic and flawless services for clients in any given city in India.

• The SMART idea: The experience of Inpeacemedia can’t be captured in words. It is truly an entire sensory experience. We needed to harness the ‘feeling’ of Inpeacemedia and take it to our potential clients. Setting Tier 1 city Production Houses for delivering exact conceptualization to logistics and installation was to create a highly emotive experience for our clients.

• Impact: From mid-2012 - mid-2016, sales increased by 36%, and revenue increased by 49.9%, we have built clients from 10 to 228 from Google Search Engine and 166 Repeat Clients. Google Search engine and client references have consistently been a key element of our marketing strategy and are an impact referrer to Inpeacemedia.

ACCOLADES TO BOAST OF

• Inpeacemedia was featured on the Cover Page of “Silicon India Magazine” and was honored as “10 most promising Exhibition stall Design Companies of 2022 – July 2022

• Inpeacemedia was awarded by the Indian Achievers’ Forum as Most Promising Start-up for Outstanding Professional Achievement & Contribution to Nation Building – April 2022

• The company inaugurated its In-house Latex Printing Setup in Mumbai – In January 2019

• The company set its third base production house in Domlur Bangalore with 6000 sq. ft space with advanced instruments and automated machines – March 2018

• The company inaugurated 9500 square feet of house stall fabrication in Jaipur (Rajasthan). Provided with modern interior and design infrastructure technologies – January 2015.

• With an approachable presence in the exhibition industry Company inaugurated an 8500 sq. ft In-house stall production setup in Palam (New Delhi) specializing in aluminum structures with custom-built exhibition stalls. – June 2013

• Peacemedia Successfully delivered 150 projects within 2 years with a house of stall designers and booth Fabricators team. Besides innovative product portfolio and also execution capabilities. – April 2011.

DIVE INTO THE MOST INSPIRING SUCCESS STORY OF HALDIRAM

This is one of the most inspiring stories for the youths and the upcoming generation. Everything is possible with dedication and effort will take you towards success whatever obstacles come to life, you have to be focused on the goal and do every possible work to make it possible and finally achieve an objective like Haldiram’s. The founder hails from a small village Bikaner where he used to sell Bhujia in his father’s shop in 1918, but now Haldiram’s has become one of the famous International brands with annual revenue of Rs 7,130 crores, selling its products globally. Needless to say, today it has become a multibillion-dollar company. Its story inspires us to always look for the positive side of every incident to reach the pinnacle of success. Whatever, happens in life happens for good.

THE INITIAL PHASE OF HALDIRAM

The founder of this company Ganga Bhishen Agarwal was initially called by the name Haldiram Ji and at the beginning, he used to work in his father’s shop and sold namkeen bhujia as instructed by his father and aunts. Haldiram’s marriage was done at an early age but on the behest of his wife, he had to leave the house because of some household quarrels in 1946, Haldiram started his first shop and started selling Bikaneri Bhujia, but this time he brought some changes to its flavours and to make it tasty to eat he added little moth flour in its making and also made it thinner to make it little more crunchy to eat and as just by his idea the namkeen was loved by so many new customers and his sales increased by day by day. He kept on experimenting with the taste of bhujia and by its success Haldiram when goes to attend the marriage in Kolkata there he gets an idea of opening a shop and by this initiative, his first step towards the branching of his Bikaner Bhujia business is started and bypassing of time his business started to spread in parts of Nagpur and some of the capitals and by this success, there is no looking back took place in his life as his business started to grow more and more and he gets enough profit from it by attracting so many customers towards their shop and by here the success of Haldiram started.

HALDIRAM SHOP’S EXPANSION

For any business to spread in the market and stick its root in the market its expansion is very necessary to build the business so after Haldiram business expands in Nagpur and Delhi, the business also expands in many more cities of India as well as foreign countries. The Haldiram company has mainly appeared in three areas Kolkata, Delhi, Nagpur in comparison to the other two the Delhi business growth rate is highest. In 1993, the company exportation of products spreads to more than 50 countries including the US. And in 2003, the multicrore company get the certification of the most trusted brand industry and the company started to work in all four directions of the country mostly acquire the entire northern region but little weak in the

southern region which is not come in that success mark even after doing so many attempts in comparison to other three regions in this process of success their family support and helps is always there they are to lead and key people of the company who works a lot to bring the best in the quality of every product. In 2017, this company got a tag of countries largest snack company and left many domestic and international companies behind and comes as India’s largest snacks company.

HALDIRAM REVENUE

The revenue of the Haldiram business is INR 7,130 crore in a year and is more than the total revenue of both McDonald’s and Domino’s. The Haldirams product quality and taste itself lead the business towards growth because no advertisement and promotions are done for publicity of the product.

• Type - Private

• Founder - Ganga Bhishen Agarwal

• Headquarters - Nagpur, Maharashtra, India

• Industry - Food

• Revenue – INR 7,130 crore (US$950 million) (2019)

• Founded - 1941

HALDIRAM PRODUCTS

Haldiram’s business firstly started with Bhujia Namkeen but later on by seeing the tremendous success of the company it started to include many more products like Haldiram sweets (Rashgula, Basin Laddu, Gulab Jamun) snacks (Aalo Bhujia, Khata Mitha, Namkeen, Peanuts), Papadum, Cookies, Pickles, Chips, Dry Fruits,

and the company also started its outlet restaurants in Kolkata, Noida, Delhi, Nagpur, and Pune. It is called Haldirams, an Indian snacks, sweets and restaurant company. Owing to the taste and variety in food products, the customers buy its product due to which the company is benefitted a lot. Many more products are yet to come in future also as the company keeps on practising and always ready to bring some new variety with a little twist in its flavour.

OBSTACLES COME IN THE PATH OF THE SUCCESS OF THE HALDIRAM COMPANY

Every success has its ups and downs and success cant be achieved in one day it takes many sleepless nights and it also takes time and effort the way of success is never be smooth just like that this company also have to go through many challenges like in the year 2015 when ban in Maggie occurs at that time many products of Haldiram is also banned by regulatory of food authority that brings lost in the profit of the company and 2015, FDA of India after several tests gave the Haldiram company a clean chit and after that company take an initiative to tie-up with companies and it also provided food facilities to the passengers in partnership with Indian railway and by that the company success rate again comes in places.

D.S. JHALA,

THE BUSINESS TYCOON BRINGING OF HIGH-QUALITY SALT AND BEST GRADE LIQUID BROMINE AT DEV SALT PRIVATE LTD

Established in 1987, Dev Salt Private Ltd enjoys the position of a prominent Manufacturer and Exporter of the Industrial Salt industry with a production capacity of One Million Tons per annum directed by Mr DS Jhala. Acknowledged as one of the most accomplished and respected entrepreneurs in India, Mr Jhala leads the Dev Salt Private Limited and Dev Wetland and Social welfare foundation as the Chairman. He is one of the living legends of the salt and bromine industry with over 55 years of rich experience.

TALES OF DEV SALT’S BEGINNING

“Dhirubhai Ambani’s Biography” has been the main motivating source for Mr Jhala. One day, he suddenly thought that if a delivery Attendant at a fuel pump could put up an oil refinery, why “he” a Salt Industry Manager can’t put up his salt works? At that time, he was working in a 3,000 acre salt works and started dreaming day and night for his own salt works.

So, he repeatedly approached his management for their approval, and finally, the Chairman of the Company agreed. Despite having financial constraints, the visionary sowed the seeds for his saltworks in 346 acres in the eighties. His son, Mr. HD Jhala, who is the MD now, also joined him while pursuing his graduation. The initial 13 years were full of hurdles not only for father and son but for the whole family. Unfortunately, they faced frequent natural calamities during the nineties. But irrespective of all the problems, they expanded their unit to 1,341 acres by 1998.

In the year 1999, he resigned from his service and applied for additional 7,750 acres of land, which was the first-ever request from a private sector for such a large land. During the year 2000, he contributed by presenting two papers on the salt industry in ‘8th WORLD SALT SYMPOSIUM’ at The Hague (Holland). Thereafter, he presented many papers in China, Greece, and India. Those papers indirectly helped him for allocation of this land because Mr Jhala was recognised as a technocrat now. Finally, the Gujarat Government allotted additional 7,750 acres of land for the manufacturing of Salt and Bromine. Now the total area is 9,091 Acres and salt production capacity is One million tons per annum. Recently, they have also put up a Bromine Plant with 2,500 MT per annum production capacity and achieved 2,500 MT in the first 12 months itself.

SIGNIFICANT TRAITS OF A CEO

Being proactive is an important element for analyzing any business environment. According to Mr Jhala, understanding forecasting is a key quality of a CEO, it is required to understand the pros & cons of any data/information received, to make a decision for a business and team. And the last and most important quality is the ability to handle failures and to run the unit during a crisis when incurring losses.

ROLE OF R & D BEHIND DEV SALT’S SUCCESS

D. S. Jhala Chairman

R & D is a key for any process development and the Dev Salt team is regularly involving themselves in R & D with the identification of new opportunities for improvement and development. They have adopted mechanization with the installation of salt processing plants for quality improvement first in that region and because of that, they have been supplying the best grade industrial salt to Chlor-Alkali manufacturers in India and the global level for more than the last 3 decades. Moreover, they are also the first unit in the District of Morbi manufacturing Liquid Bromine and

Puja Bhardwaj | Business Connect

HD Jhala Managing Director

imported the world’s best German technology to cater to the Pharma industry.

Besides, they are continuously looking forward to any opportunities that can be absorbed with required R & D, that can be in-house or outsourced with external experts.

STANDING STRONG AGAINST UNCERTAINTIES

Every business face uncertainty in one way or another as there is no such thing as a static environment!

The Covid-19 pandemic was one of the most dangerous challenges this world has faced in modern times. It is above all a humanitarian crisis with severe health and socio-economic consequences. The pandemic has led to a dramatic loss of human life worldwide and presents an unprecedented challenge to public health, food systems, and the world of work. The economic and social disruption caused by the pandemic is devastating.

MR JHALA’S TAKE ON SUCCESS & FAILURE

Failure always brings success; it gives you a good experience. Sometimes it is a test of true friends also. Success gives you laziness and unwanted friends.

KEEPING THE TEAM MOTIVATED

Using a well-established theory of motivation called self-determination theory, Mr Jhala and his team have identified the main psychological needs that leaders can meet to help their employees stay engaged, confident, and motivated.

• Involving employees in decisions where their input could be valuable. Asking for suggestions to optimize an ongoing process.

• Setting up check-ins to regularly discuss progress on individual goals and creating strategies to meet them.

• Being transparent by providing the rationale behind demands.

WHAT IS SUCCESS?

It is our perception of success that causes happiness as well as unhappiness. Nowadays almost everyone measures success only in terms of material aspects.

Dev Salt, from day one tried and made the best grade salt and now liquid bromine. By supplying the international grade products, it definitely adds satisfaction to the clients and at the end the satisfied clients are a part of their success. They always try to supply better quality products as compared to customers’ expectations or contracts.

ACHIEVEMENTS &

Digvirendrasinhji Solanki, Former Ruler of Vansada, in Navsari District of Gujarat and the Wild Life Board

Member of Government of Gujarat. Here, they vigorously focus various activities in the rural areas in the vicinity of their Salt Works like. They provide Mobile Clinic & Ambulance Service at free of cost with a qualified doctor. Through this facility, every year about 7,000 to 8,000 people are benefited.

They are giving assistance to Government Schools by giving education materials and free tuition to needy students.

ACCOMPLISH-

MENTS EARNED BY DEV SALT

Here are the list major achievements of Dev Salt:

• Expanded Salt works from 346 Acres to 9,091 Acres

• Achieved 1 million TPA Salt & 2,500 TPA of Bromine production.

• Achieved best quality of bromine in Industry during first year itself.

• A unique Bromine Plant commissioned in the middle of COVID-19 pandemic.

• Achieved best recovery (Efficiency) of Bromine in India during first year of operations.

• Achieved highest yield of Bromine production per acre in India and may be globally also.

GIVING BACK TO THE COMMUNITY & FUTURE ROADMAP

For CSR activities, the DEV WETLAND AND SOCIAL WELFARE FOUNDATION was formed during 2013. It was sponsored by Dev Salt and founder Chairman was Late HH

Dev Salt is a family business and now D. S. Jhala’s grandson, Mr. Karansinh Jhala has also joined to accelerate the growth of the business. They have a plan to grow fivefold in the coming five years.

WORDS OF WISDOM FROM THE LEADER

• “Good things come to people who wait, but better things come to those who go out and get them.”

• “All progress takes place outside the comfort zone.”

• “There are no secrets to success, It is the result of preparation, hard work, burning desire to achieve and learning from your failure.”

Successful people keep moving, they make mistakes but they don’t quit. Believe in yourself, always stay true to what makes you unique. Take risks, keep an open mind, accept your limitations, treat others with respect and kindness & never stop dreaming.

Aquavit Pharmaceuticals

A Sophisticated Name In Personalized Medicine & Healthcare

SOBIN CHANG CEO

Should a youngster be treated the same as an adult in terms of medical care? Probably not. They will, however, most likely receive the same treatment if they become ill. And the rest of the world will follow suit. Despite advances in medical science, doctors don’t fully understand how patients respond to different therapies. The ‘One-size-fits-all’ approach is exclusively used, but it often results in undesirable side effects. Nonetheless, the use of precision/personalized medication can change this for the better. The growing study and research into human genetics and genomes, as well as how they influence health, disease, and drug reactions, has enabled doctors and scientists all around the world to provide more precise diagnosis, drug prescriptions, and effective therapies. Eventually, this keeps the patient off the ‘trial-and-error’ approach, ensuring an optimal therapy from the start.

Despite its efficacy, the complete democratization of personalized healthcare is yet to happen. Tailoring individualized health care to improve patients’ lives – it’s a mission. A mission, which can become widely possible because of advanced healthcare companies, like Aquavit Pharmaceuticals. Headquartered in New York, the Company offers personalized healthcare through innovative drug and biologics delivery systems.

ATTUNED TO INNOVATIVE CARE

Founded in 2010, Aquavit is constantly setting benchmarks in medical aesthetics through multiple pipelines, including Neuroscience, Oncology, Medical Dermatology and immunology (COVID-19). Its uniqueness stems from its patented microchannel technology, which permits intradermal delivery of any medicine or therapeutic agent administered topically or by patch. This novel route of administration makes them a pioneer in the domain. Aquavit is also one of the largest manufacturers of microchannel technology and among the top 3 medical aesthetics companies in the US.

With a mission to modernize and personalize healthcare, the Company has made great strides, developing formulations, prototypes and much more. Recently, it acquired an exclusive license to market and commercialize Botulinum toxin (BOTOX) in the United States and Canada. This will enable it to work on conditions where the neurotoxic protein has been approved, such as Chronic Migraine, Blepharospasm, Cerebral Palsy, Spasticity, Overactive Bladder, Depression, Plantar Fasciitis, Osteoarthritis, etc. Aquavit also has a defined IP portfolio, including 30 + patents and over 25 trademarks.

TETHERED TO CHANGING SCENARIOS

Time is changing, and with that - diseases are mutating, attaching themselves with additional properties. For instance, COVID-19 basically inflicted respiratory tract infections - both mild and lethal at a fast rate. Its Delta variant, on the other hand, transmits faster - and more efficiently. The rapid spread of the virus across 96 nations demonstrates the level of chaos it can bring. And it is not just COVID-19! There are many concerns in medical aesthetics that have evolved; these are best addressed through personalized medicine. The cognizance propels paradigm awareness as it has proven to optimize healthcare at reduced time, cost and rate of failure in clinical trials. Aquavit supports this and has customized products assertive to individual channels. The portfolio includes:

• AQT: These are microinjection devices to help practitioners administer therapeutic agents to address skin conditions using drugs of their choice. The series includes AQT-001, an acclaimed product used by renowned plastic surgeons. Very soon, it will introduce AQT – 004, a low-dose microchannel microinjector, particularly to deliver Botulinum toxin as Botulinum Toxin Asset known as DTX will prove to be quite revolutionary in aesthetics and therapeutic implications.

Indranil Roy | Business Connect

• AQV-1122 It is a flagship drug delivery device that has been formulated to deal with pandemic scenarios. This new issuance prominently utilizes the proprietary AQT microchannel technology. By continuing to expand the scope and depth of Aquavit’s new-fangled delivery technologies, this innovation ensures an insightful contribution to global healthcare as it effectively addresses platform technologies directed toward intuitive methods for immunizing masses against infectious diseases. It is quite affordable as well as accessible for the commonalities. Moreover, in case of any unforeseen pandemics, it can be effortlessly manufactured, and dropshipped in remote countries that are dealing with limited/minuscule healthcare resources.

• MAV- This state-of-the-art analytics AI platform is Aquavit’s exclusively developed technology that employs ML and Data Analytics for skin diagnostics and personalized treatment regimen.

• PITO: The PITO – 001 or Apollo™ is a smart technology platform and microinjector built on a desktop configuration that compounds customized formulations for interdermal delivery. It is also integrated with AI and Big-Data technology which analyzes specific needs and recommends personalized treatments (MAV Series). Both of these products are soon to be released.

• Micro-channel® technology- As a transformative innovation, Aquavit’s patented micro-channel® technology is said to be a novel route of administration (RoA) for drugs and biologics. This unique technology will allow inter-dermal delivery at greater efficacy and speed of delivery for any drug or therapeutic agent currently delivered either topically or via a patch form. It will prove to be a revolutionary breakthrough in Aquavit’s mission to modernize and customize healthcare for all.

Aquavit’s products have proved to be an integral asset to improve and optimize patient care. Its microchannel technologies are offering customizable skincare options to physicians and individuals. And since these products have a range of applications, it meets client satisfaction evidently. Over the years, Aquavit’s clients have used its technology to treat hundreds and thousands of patients and haven’t received any major complications so far. The Company has subsidiaries in the USA and South Korea to develop, manufacture and distribute its

technologies. Due to its focus on customer satisfaction and product quality, Aquavit is welcomed with open arms and valued in the evolving market.

AN INTEGRAL ROLE AMID COVID-19

Interestingly, the pandemic has spurred numerous challenges in terms of healthcare, particularly skincare. Nowadays, everyone on the road has to wear masks all the time. While it plays a vital role in reducing the spread, it can often be hard on the skin and cause a range of skin problems (Acne, Peeling Skin, Rashes, etc.). Aquavit made a significant contribution to this scenario. With its breakthrough product Inner B System®, the Health-Tech Company is helping people hydrate, cool and prevent breakouts. The product combines Salicylic Acid and Allantoin for blemish control, and comes in a hydrogel form that can be worn under the skin discreetly. And not to mention, the product is patented! It has proven to be very useful for healthcare professionals who are wearing PPE Kits day-in and day-out.

In addition, Aquavit has developed a microchannel delivery apparatus for epidermal vaccinations. When vaccinations are administered to the epidermis of the skin, an immune inductive site rich in antigen cells is activated. This allows vaccines to be delivered through the skin. Aquavit’s invention is painless, user-friendly, and requires little knowledge. And it is applicable in the current scenario, based on the restrictions to access healthcare.

THE ONE BEHIND THE DYNAMICS

Every successful innovation has a visionary behind it who has the experience and motivation to create something worthwhile. Sobin Chang is the brains and visionary of Aquavit. She has a wealth of knowledge in pharmaceuticals, devices, and biologics, spanning from the wellknown brand BOTOX® to a $7.5 billion oncology portfolio. She has extensive experience in management, marketing, and research, having worked for pharma MNCs such as Pfizer, Bayer, ScheringPlough (Merck), Novartis, and Allergan.

She has also served the US Department of Health and Human Services, the Division of Drug Marketing, Advertising and Communications of the Food and Drug Administration (FDA DDMAC), guiding the FDA Modernization Act. Besides Aquavit, she also chairs as a Director of the Board at AYAPH (Association of Yale Alumni in Public Health). On the other hand, she is a Pharmacoeconomist with over 60 publications to her credit. She was the keynote speaker at the Big Data

in Pharma conference in Philadelphia recently. Her astute leadership is helping Aquavit democratize the need for personalized healthcare over the conventional. Her therapeutic experience spans Neuroscience, Dermatology, Infectious Disease, Allergy & Immunology, and Oncology, and she has over 25 patents to her name.

A ZESTFUL MILIEU

Having a leader of strong acumen, it’s no doubt Aquavit has a very dynamic culture. Sobin has over 20+ years of industrial experience, which has helped her create a fun yet challenging environment. However, she’s not alone. Her leadership panel includes Timothy Sherwood (SVP, Finance & Human Resources), Sai Sankar (Chief Biomedical Engineer), Chrissie Dipasquale (Customer Relations) and Vishruth Cavale (Project Manager). They collaborate and often take on multiple roles to create a model culture that helps Aquavit to thrive.

The cohesiveness was very helpful during the Pandemic outbreak. Sobin speaks on this, “We were able to overcome the pandemic through lean operations management and focusing on the important matters.” They swiftly switched to online communications and a remote work model, which helped them adapt and overcome the chaos.

INCESSANT TOWARDS PATIENT CARE

Over the last decade, Aquavit has created a robust IP portfolio that speaks volumes about its achievements in the healthcare realm. The AQT-001 is a Class-I FDA listed medical device and a proud milestone of Aquavit. The Company is also witnessing rising opportunities in personalized treatment regimens. And to grow on them, it aims to develop the PITO series that’ll allow in creating a niche in the market as well as people’s lives.

A THOUGHTFUL MEMO FROM THE CEO “Find your roots and be resilient to overcome obstacles and see through your success.”

How To Set Up Franchises Business In India

To Set Up Franchises Business In India”

It is not always necessary you get a unique idea to start your own business. But it can happen that you have an industry/sector which really excites you, and you truly want to go for it, “you can” by all means go ahead and buy a franchise of that company and be your own boss.

India is the 4th largest consumer goods and services in the global market. Setting up a franchise in India is a tried-and-tested approach to starting one’s own venture. An industry like fast food, education, healthcare, the automobile is known as some of the booming domains for setting up a franchise. The franchise business is one of those models that brands have adopted for expansion in India. There are many low-cost franchise businesses in India one can buy it. This is why we will be talking about How to set up a franchise business?

HOW TO FIND THE MOST PROFITABLE FRANCHISE BUSINESS?

In comparison to startups, franchises businesses have been found less risky because the business model has already proven successful. To set up a franchise business, we recommend you follow these steps.

1. Find the area that excites your most.

2. Look for the right franchisor.

3. Come to an agreement.

HOW TO GET A FRANCHISE BUSINESS UP AND RUNNING?

If franchises business really truly excites, then you should explore a multitude of options on the internet. There are thousands of genuine groups in India today that connect interested entrepreneurs with franchise businesses, helping all the way from plan to floor. But, keep in mind making business success lies with you.

To get a franchise business up and running, you should be very careful while selecting the right partner, understand the operational and financial expectations and be willing to diligently. Let’s deep dive into the above points to understandhow one can value their franchising option.

#1. FIND THE AREA THAT EXCITES YOUR MOST.

The key to getting success in any venture is to find out the area of interest. So, our first step would be – make a small list of franchises that really excite you.

To buy a burger king franchise, you don’t need to have experience know making a burger Or a degree in teaching to open a kidZee center. Even if you have a degree or experience, either way, you will be hiring a team with the necessary skills and expertise.

“If you have experience in a specific area, that would be great. But not required”

“How

While looking at the franchise option on your list, ask some questions like: “are you going to be equally passionate about the idea for the next 10 to 20 years?” “Are there opportunities for personal and professional growth?” “How does this help people’s lives at a large scale?”

By doing that, you will eliminate a few of the businesses option from your list and point you towards the industry that really interests you.

WHY DO FRANCHISORS CHOOSE YOU OVER OTHERS?

Now you really want to own a successful franchise, but why would the franchisors be interested in you, whereas many others successful entrepreneurs want to come aboard? In general, franchisors look for a strategic partner in terms of personality, ambition, and work ethics.

“If you have real estate access in major cities will be a major plus point.”

#2. LOOK FOR THE RIGHT FRANCHISOR.

You have identified the areas based on your passion, ambition, and budget, along with other factors. Now you are passionate about, start shortlisting businesses with franchising conditions and demand that match what you have to offer

Before setting up a franchise business, you need to have detailed information about each franchise option, the owner, the product/service, and the business model. Speak to franchisees to know about their business functioning. This is one of the best ways to learn what it’s like to be a franchisee. You could ask questions like what challenges they faced in starting phase and how they have dealt with while running the business. How long did it take to make this business profitable? Were there any surprises found?

After such kind of preparation, schedule a meeting with the franchisor and make sure that all your questions and concerns are answered.

SUBMIT THE APPLICATION FORM.

Whenever you approach the franchisor initially, you will have to fill an application form offered by the business and a letter of intent (LOI), which play a significate role in your application being approved because your application tells the franchisor how serious you are. Today, all application forms can be applied online, so take your time to complete them.

In the form, you have to answer detailed questions like: how much experience do you have, what background do you have, finances, and more. You also need to prepare some documents such as:

• The intended location of the business

• Agreement of the property

• (if leased)

• An id proof (Aadhar, Passport, Voter Id)

• Updated resume.

• Past Bank statements as per their demand.

• ITR, GST, and TIN derails

These are just general documents; they may ask more.

#3. COME TO AN AGREEMENT.

Now we need to know the agreement of franchises. Most franchisors have a master agreement from region to region, which typically includes up-front cost, royalties, operational guidelines, renewal terms and grounds for termination, and inclusion and exclusion to the contract.

In general, franchisors are strict about their agreement, but you can negotiate the terms and conditions depending on local laws, the size and reach of the franchisor, prevalent market conditions, what assets you bring to the table for them?

Therefore, you need to do your homework about the industry, franchises, the specific business, will set you up for negotiation. With negotiations, if you can save a few percentages of royalty/ franchisees fee, can be amount to millions in a few years for a mid-to large-scale operator.

Because there is no legislation that specifically regulates franchising in India, in the absence of specific legislation, the contract of franchises in India is covered by the Indian contract Act 1872 and the Specific Relief Act, 1963, which enforce the covenants of the contract and offer remedies in case of a breach. For international franchisors, it comes under the foreign exchanges management Act 1999 (FEMA) and other FDI rules as made by RBI.

MANAGEMENT AND DECISIONMAKING.

In order to be successful in the franchise business in India, a franchisee has to adhere to the standards set by the business. Therefore, franchisors look for those people who don’t just respect, but follow their company principal and culture. But you should be able to cultivate some freedom in the way you do things. This especially applies in India. Considering cultural diversity from region to region, the brand should be able to adapt to engage with the local costumes. Most international franchisees have to adapt the diverse culture to be successful.

DOCUMENTATION

AND LAWS OF GOVERNANCE.

Once the association is approved in principle, it’s time come to decide how to set up the franchise business entity. You can choose from LLC or LLP, based on the business segment, tax advantage, and state tax laws.

The crew you hire will play a crucial role in your success. Picking the right team members, providing the proper training, and developing a good relationship with them can help you make the franchises business work.

“Before heading toward contract finalization, seek legal counsel to confirm everything is in order.”

AN UNORTHODOX INCEPTION

BRUCE T DUGAN: A Daredevil Technopreneur

Digitization and its explosive opportunities have inspired entrepreneurs and business leaders to step beyond the fence. They have actuated digital interaction with business and people, automation, and much more; in short, our way of life. Based on these innovative inputs, it’s

In 2012, Bruce visited Bangalore to hire a friend’s firm to complete a project he was involved in. His sole intent was to stay for a month to design the project, then fly to Thailand while that team completed coding, before returning to Bangalore for the final phase of the project. But fate had something else in store for him. He found a group of young people and decided to launch an offshore digital service company built around them. Two years later it was selected ‘Startup of the Year’ and quickly went from 3 people to 20.

Incognito Worldwide has evolved from a web development company to a full-fledged digital services firm, offering branding & design, website development, online marketing, and automated platform solutions. Another Inicia subsidiary, I2MEDIALAB, provides high-level custom software, and platform development, while the parent company, Inicia Incorporated, manages operations of these and other brands. while also offering additional services to startups, SBEs, and large corporations alike, including accounting, investment materials development. and specific industry consulting. The group of companies forms an end-to-end provider with a single point of contact.

An Unbridled Passion For Entrepreneurship

Bruce is a serial entrepreneur who has conceived, launched, and operated several innovative startups over the years, beginning with Worldway Freight Systems in 1982. He was a thought-leader in that industry with innovative accounting and bookkeeping systems, and a service leader of point-to-point LTL long haul delivery. He exec-produced and secured distribution for two films, and launched two nationally distributed record labels. before finding his way into technology and media in 2005. But it was during his logistics years working closely with Fortune-100 manufacturers and branded consumer product companies that he gained eclectic insights -across a broad range of industry sectors -- from his client’s operations that he would later use in his career to recognize operational pain points and choke points, and then develop strategies to increase productivity and/or reducing redundancy.

While Bruce learned how the big corporations were structured and operated, as an SME he had to be able to adapt to changing conditions much faster and combine the two, or in his words “be nimble enough to dance between the elephant’s legs.”

Recognizing the need to share and channel values, visions, plans, and strategies with his team and team leaders, his operating philosophy had been to identify the company and team goals, and then allow the team leaders the freedom to (A) pursue their own strategies, (B) learn from those successes, and (C) rinse and repeat. With the overall company and subsidiaries integrated but sprawled out over three continents, the company has been a remote-based operation long before anyone knew the word COVID-19.

Bruce and the executives invested extensive time and energy into building the company processes and infrastructure on technology that could transcend time and distance barriers. They hold regular virtual meetings, oversee and manage projects, layout long/shortterm goals, and action plans, utilizing that technology with each department communicating in real-time to fulfill client needs.

safe to say that they’re continually demonstrating their ingenuity. Being innovative is the need of this era. We are living at the edge of transformations, and it is important for leaders to adaptto grow. Bruce T. Dugan, the founder of Incognito Worldwide and several other tech-enabled enterprises, is a native New Yorker with imaginative and experienced leadership. It’s unusual for an entrepreneur to go to a country on a short-term project, then meet a few locals and form a business around them. He did, and the result was Incognito Worldwide. Let’s dive into this dignitary’s entrepreneurial journey to know more about him and him and his company.

Bruce T. Dugan CEO, Incognito Worldwide

Indranil Roy | Business Connect

As an American, Bruce, also focused on teaching his India-based team how to adapt to a U.S. client mindset, during his 6-year residency in India. Those efforts have seen stellar client reviews, affording them the luxury to pick and choose which customers they work with, with nearly 100% client satisfaction. To date. most new customers are acquired via referrals.

He had his share of failures but used each to learn and adapt. His team endured setbacks and challenges but emerged stronger and more resilient from each, Today they operate several brands, including i2Medialab, Incognito, I2Webservices, First Drum Films, Intech Creative LLC, Dinevite, and several online magazines and resource directories.

UNABASHED BY TECHNOLOGY IMPEDIMENTS

Incognito Worldwide avoids tech-speak and maintains clear communications with clients to meet expectations. Whether it’s as simple as making an appealing logo, developing websites, web or mobile apps and/or marketing them, or helping clients streamline their operations. the team’s track-record has been impressive.

AN ADRENALINE PUNCHED PERSONA

While Bruce had deep knowledge and experience in startups. logistics, production, marketing, and distribution, he approaches projects with an abstract vision combined with a linear process and excels at industry trend recognition, strategic and planning & development. The result is his ability in deep market research and to convert client’s vision into practical reality. In 2020 he and his co-founder & CTO, Mario Delfino, along with the Incognito directors. Kiran K, Nihanth K, and creative directors Shalini V and Ruby Gonsalez, , successfully designed, built, and published Dinevite.me, both now available in the Apple and Google app stores, and oversee the marketing roll-out.

Bruce has been a maverick throughout his career, often proving naysayers wrong to foresee coming trends, but also embodies the concept of being a digital nomad and adventurer. At the age of 60, along with Nihanth, they took motorcycles and set out on a 30-day motorcycle adventure from Bangalore to Kardung La (https:// rideofyourlife.in/), the highest road in the world located in the Indian Himalayas. He and team would often spend weeks each year in huts on the beach of South Goa where they’d decompress, working a few hours each day. He is well-traveled and lived in Buenos Aires, Cannes France, and San Pedro, Mexico. currently running the company from Cancun, Mexico.

According to Mr. Dugan, “the goal of the company isn’t making money; that is merely the result of a job well done, and my co-founding partner Mario and Incognito directors have contributed to make that a reality: I could not have achieved it without their passionate commitment and efforts. We’ve been blessed to have been able to help so many SMEs achieve their own success, to developing complex custom projects for the city of Buenos Aires, banks, and industry leading brands.”

JOURNEY OF AN ACHIEVER

Bruce’s efforts in business and leadership is quite significant and has attracted major attention. Some of the recent accolades include:

• 25 most valuable CEO’s in India ( profiled Bruce T. Dugan )

• Entrepreneurs to Watch, 2018 ( profiled Kiran Kumar R )

• Technology 50 Emerging Company, 2020 ( profiled Mario Delfino )

However, Bruce says his greatest achievements have been the ability to work with creative people and interesting projects of choice. amassing a multi-dimensional multi-cultural client base, and robust team of friends. who have become more like family.

The 2020 Incepted Arm of Bagla Group, Creating Impact on India’s Racket Sports Community

Puja | Business Connect

Dhruv M. Bagla Founder & CEO

Rackonnect, a hyperlocal sports-tech company founded in 2020, aims to impact India’s racket sports community significantly. Rackonnect acts as a onestop solution for all racket sports, making racket sports accessible to everyone regardless of age, gender, or economic background. Its objective is to create a large sports community and to encourage and push people to pursue racket sports at a higher level. Rackonnect is the brainchild of a young enthusiast LSE graduate (London School of Economics), Dhruv M Bagla. The key inspiration behind Rackonnect’s incorporation was Dhruv’s dream to create a platform to connect people at similar levels to play competitively. He is an amazing and inspiring entrepreneur; with his continuous efforts and perseverance, Rackonnect has created an inedible market in the industry. Rackonnect’s primary goal is to transform how racket sports competitions are planned, help eliminate all forms of biases and uncertainty during tournaments and make competitions more lucrative and organised. They are focused on grassroots players and supporting them in achieving their goals by combining sports and technology.

TOURNAMENT SOLUTION

Here, Rackonnect strives to develop a comprehensive solution that meets all of players demands from managing player registration to creating fixtures to maintaining score sheets, to ease the arduous process of running a tournament. This solution is dedicated to developing more competitive atmosphere.

The primary obstacle is convincing people to switch from cricket to racket sports. It is quite challenging to change Indian culture, particularly in North India, where there are many cricket facilities built by Indian Badminton Legends. However, through Rackonnnect’s state-of-the-art facilities in North India, they wish to make this dream come true.

AN EXCLUSIVE MARKETING STRATEGY

The team at Rackonnect comes up with unique marketing strategies to stay competitive in the market. They are specifically focused on social media sites like Facebook and Instagram to expand their market reach. They interact with players at the grassroots level, share their inspiring stories, and conduct massive interviews with up-and-coming athletes. They also

promote their goods and services through traditional methods like door-to-door sales, and they put on entertaining promotional events so that people can learn more about what they do.

RACKONNECT’S INSIGHTS ON THE SIGNIFICANCE OF R&D

It is believed that in order to expand your business, you must be aware of your surroundings and fully understand your market and target audience. The company has put a lot of time and money into research and development, particularly for their tech product, the Tournament solution, and for building their venues. After visiting about 50 events to better understand the demands and challenges faced by organisers, the team came up with the concept of a tournament solution. Before opening their cutting-edge facilities, the crew toured the top locations in India, particularly in South India.

THE IMPACT OF COVID

While COVID-19 was a curse for many since it interfered with business and caused the deaths of loved ones, it was a blessing for those who saw the worth and significance of sports and fitness. Everyone was busy with work and socialising prior to Covid. They all came to understand the value of spending time alone and taking care of their health as a covid hit. As said by the honourable Prime Minister, “Jaan hai toh jahaan hai” inspired the country. People began to switch to racket sports as it is typically individual sport because of the limitations on the number of participants and the bans on contact sports. This is where Rackonnect came into the picture with their efforts to develop the racket sports community during and after COVID were quite successful. Individual sports are easier to recruit players for than team sports. Racket sports also provide good cardiovascular exercise for a short time (you can burn up to 1200 calories with a half-hour game of serious badminton, squash, or tennis).

ACCOMPLISHMENTS ON THE WAY

25000 racket sports players in two years. 7500 app downloads. 480 tournaments have been organised by people in 6 months using this software. These are a few major achievements of Rackonnect. In addition, it has also collaborated with different district and state associations such as Delhi Capitals Badminton Association, Haryana Badminton Association, Jaipur Badminton Association, Faridabad Badminton Association, Punjab Badminton Association, Palwal Badminton Association.

GIVING BACK TO THE COMMUNITY

Rackonnect has introduced a social sports programme, Racket for All, to encourage prospective racket sports fans. The goal of the social initiative Racket for All is to make racket sports available to everyone, regardless of social standing. They ensure that obstacles in the way of money or the economy cannot halt the desire to play. In order to expose and educate the students of these organisations, government schools, and societies, they have conducted competitions and workshops. For these athletes who play racket sports, they have also planned a donation drive for sporting goods. This was done to aid their skill development and competition with other players. For these players, Rackonnect also plans several events. Rackonnect then sponsors the best players to compete in ranking tournaments.

The firm has successfully organised grassroots-level tournaments and 60+ racket sports tournaments in 18 months. It has also partnered with Yonex Sunrise India to organise badminton tournaments. Other big sponsors like Mahindra Cars, Tata Motors, Red Bull, Monster Drinks, Ritebite, Gritzo, Dainik Bhaskar, Paras, Wild Water, etc.

RACKONNECT’S FUTURE OUTLOOK

The brand has successfully launched numerous facilities in India for racket sports. Now, it is planning to expand its global reach to other Asian nations, including India, Sri Lanka, the Maldives, Japan, Indonesia, Malaysia, the Philippines, Vietnam, Thailand, and other regions of the Asian peninsula.

For the future, they strive to support the growth of professional players and support India’s dream in winning more and more gold medals in worldwide tournaments. They aspire to expand their wings across the globe in the next five years.

Essentials and Stylish Clothes for Everyone During the Winter

Winter has already knocked our doors; it is time to add up more layers to stay warmer. In the modern world, what we wear is incredibly important. For that reason, today we are going to pick 8 essential winter clothes for everyone.

A FLANNEL SHIRT JACKET

Flannel Shirts are softer and thicker than common button-front shirts. This soft and fabric made from wool, cotton, or synthetic fiber. As you know that low thermal concavity transfers heat gradually. In that case, the flannel Shirt Jacket is perfect for winter.

LEATHER JACKET

A Leather Jacket is a versatile clothing sense that everyone should have in their wardrobe. Since it comes is in wide verities of design, you can choose whatever you want to wear. There are many different ways you can wear them with nearly any other outfit. When winter temp falls down, rug up in a hoodie, or keep it casual with the t-shirt below.

PEA COAT

The Double-breast Overcoat was initially worn by American and European sailors. But now it has become a fashion option, it is also very essential for everyone throughout the winter season. Whether you are going to the office or on a date, the Peat Coat will give you a massive perfect look by wearing it.

BLACK JEANS

Generally, Back and Dark colored clothes consider to be attractive and can go with pretty much any outfit combination you can think of. In that case, it would great to buy black jeans to wear, especially in the winter season. It doesn’t matter your style is rebellious or boho or business, either way, you can rock with black denim jeans. For an attractive look, you can wear black jeans with a bold suit jacket or leather jacket, also don’t forget to put on a slick pair of boots.

A WOOL OVERCOAT

Once you wear Wool Overcoat, the chilliest winter goes away from you. Although, it comes pretty expensive but definitely worth buying winter season clothing. This clothing is a must to in the starter pack of any gentleman. Available in many different colors and size, wearing this Overcoat make you feel sung. In order to match the rest of the wardrobe, pick bold colors like camel, charcoal, and navy blue.

BOOTS

Feet and Neck should be covered appropriately because these two body parts are most prone to the cold, meaning as footwear and muffler are such things which you truly cannot get through winter without. There are tons of designs of shoes available in the market, but their rea winning quality is the style and comfort they offer. If you are heading the market for shoes, be sure to buy stylish shoes along with comfort as per winter season.

WOOL BLAZER

Wool Blazer is considered stylishly, comfy, and warmly cloth for everyone in winter. To wear a blazer casually, you have to be here a little choosy like picking a lightweight blazer, color, and well-structured design. You can pair the blazer with a button-down shirt and black trousers for any event. Since you choose lightweight, this classic piece can be kept within arm’s reach. Although, this is a cloth that can be worn the rest of the year.

SCARF

Today Wool Kashmir and even synthetic material scarves are primarily used for their ability to insulate the neck and keep it warm. Also, believe it or not, the Scarf is a masculine and stylish way to complete a cold outfit. Usually, people wrap it around their neck or let it hang loose, which is totally fine. However, Scarf tying is a skill that everyone needs to know, such as Parisian Knot style, reverse drape cross style, and Twice around style.

SHREYA MAHAJAN ARCHITECTS

Aim to Serve People by Reflecting Who They Are In Designs

Gone are the days when women had to struggle really hard to prove themselves! Now they are not only competing with men in each and every field but also going ahead of them at times. If you have the talent and skills and are ready to face the cut-throat competition, then the time is yours! With the same belief, the Founder cum CEO of Shreya Mahajan Architects, Shreya Mahajan says struggles are important in life. These are what make you who you are today!

Shreya strictly follows, “Design is not just what it looks and feels like, Design is how it works.” Let us get to know the firm more under the leadership of Shreya and the way it performs-

THE TEAM

A team of young and zealous architects, interior designers and urban designers constantly focuses on delivering high quality work in their projects. To ensure the quality with more attention to details in the projects, the team believes in accepting a limited number of projects.

Shreya speaks, “We believe that designing and executing projects require effective collaboration between design, construction, management of professionals and visionary leadership, and therefore, we collaborate with a wide range of expert consultants to provide clients with effective and integrated solutions.”

INCEPTION

The name behind the firm, that is, Shreya graduated from Sir JJ College of Architecture with a major in Urban Design from Cardiff University, UK. In a short duration of two years, this architect has received more than 13 architectural and 19 interior design projects. The projects consist of multiple luxury homes, farmhouses, renovations, hospitals, showrooms, and a spiritual centre too.

ONE-STOP DESTINATION FOR EVERY BUILDING REQUIREMENT

The firm boasts about its being a ‘Onestop’ destination since it provides all types of services related to construction. Civil contracting, architecture, interior design, landscape and urban design are a few of its work areas, and to fulfill the aims, the site managers hire and retain, first-class experienced workforce by approaching the building process with dedication.

BETTER BUILDING PERFORMANCE

The firm targets providing higher building performance along with attention to designs that enhance the performance of the building. For instance, cross-ventilation is used in such a manner that less airconditioning is required. This is as a result of the elements we put in the designs that enable us to achieve our goal of acquiring better building performance.

CLIENTELE

Shreya says, “Fortunately, we have wide-ranging clients. Mostly, we are working with young ones and they have innovative, new with fresh ideas and techniques in their minds. I am proud to state that we have worked with some class 1 governmnt officials too.”

KEEPING UP WITH PACE

Keeping in mind various ways, the firm maintains pace with the changing market trends. Firstly, discussions with co-working architects/interior designers are performed, then, the members of the team attend webinars and workshops on a frequent basis and, of course, social media, which is always on the go! Not only this, the team does market visits to be updated regarding materials etc.

ROLE OF R & D

As far as R & D is concerned, the firm is aware of the fact that it is of the utmost importance for the growth of the firm. First of all, it is a budget-friendly way to improve knowledge and skills and then, one is updated with the latest trends.

Smita Kumar | Business Connect

SIGNIFICANT EFFECT OF THE WORK

Talking about interior designing, the

CEO affirms, “Every field has its own specifications and scope of work. Designing Spaces is a creative field where we get to connect to the clients personally along with a professional touch. Every project we work on is unique in its way. Market surveys, researches and methods are different for all. We aim to leave our mark at every site we work on using different features.”

Also, keeping up with the latest technology makes the job and client’s understanding easier and faster. Using latest version of softwares, sometimes, using multiple softwares to make designs clear and sitespecific gives a clear understanding to the client as well as various contractors involved. New technologies on various projects to get a simplified living and working approach, are also adopted.

AN EFFORT TO ENSURE GREEN PRACTICE

A current project of Shreya Mahajan Architects deals with green and sustainable future practices. According to Shreya, “It’s a series of farmhouses and we are experimenting with materials which can be reused. The pre-fabricated structures will be witnessing materials like bamboos and lightweight steel.”

Founder & CEO

RECOGNITION OF THE EMPLOYEES’ PROGRESS

The firm feels it is very essential to recognize the progress of the employees. The team of young people together ensures a comfort zone in discussions and experimenting with new ideas. Of course, work-life balance is given priority, and also workspace flexibility is taken care of. Setting clear goals helps in motivation to do more. Simple gestures like appreciating work, saying ‘Thank You!’ help in encouragement of the employees to do their best. Developing a happy atmosphere around has helped the firm in becoming more creative at work.

BALANCE IN PROFESSION AND PERSONAL LIFE

Shreya inspires, “Managing/ Analyzing time is the key to maintain work-life balance. Setting priorities, making a schedule, and trying to stick to them, have helped a lot to achieve this. Shielding passion towards work and hobbies separately helped perform better in all the activities and stay active.

STRUGGLES ENSURED WHO I AM TODAY!

Shreya who herself is an architect, had to struggle a lot but being positive, she asserts, “Struggles define who I am today! Be it managing time or delivering our services, I had to struggle. But, later on, I learned to manage things properly and stick to my to-do list. In reality, we all face struggles but sharing them with our collegues

helps us find a way out. There are lessons to be learnt from our struggles, always! The way I talk about my experience during these past couple of years, is a result of the situations I have gone through. These have taught me to be humble to everyone. Hoping to learn and grow further.

ABOUT FUTURE

The firm aims to expand towards large-scale projects providing sustainable and budget friendly solutions. People approach them to make their home a reflection of who they are. Also, the firm is very rapidly coping up with modernization and technology for the benefit of clients. Along with this, they also give a spiritual touch to the spaces they design with combination of vastu principles that bring in the positivity and calmness.

A SIMPLE MESSAGE

Shreya conveys, “There are numbers of people I look up to for various reasons, within and outside my field of work. Following some of the great personalities, I am sharing some learnings that I have followed through my journey : It is extremely important to understand your industry and the way it works. Knowing your clients helps focus on your working systems. To exceed in our field, it is essential to take risks and challenge yourself to face the fears. Working with a vision towards our goals keeps us focused on work. To grow faster, we should build a great team by hiring good characters.”

Shreya Mahajan

Vikrant Deshmukh

Photography

A Rohit Bhardwaj’s Endeavor Setting New Parameters in Architectural & Interior Drafting

“It’s never a cake walk to set up a business, so I don’t have a different story as “consistency, Hard Work & Struggle are the key factors for every successful business.”

– Rohit Bhardwaj.

Bhardwaj Founder

Rohit

Puja | Business Connect

Providing top-notch architectural drafting services since last many years, TECTICONISM Studio is a name resonating with high-end quality, comfort, and optimum client satisfaction. Since its inception, the brand initiated with humble beginnings and has evolved to be a leader offering high-quality deliverables and setting new parameters for clients worldwide. This is being done under the guidance and remarkable leadership of Rohit Bhardwaj, Designer, Founder and CEO of TECTICONISM Studio. He is a proficient designer and architect with years of experience and knowledge.

At present, TECTICONISM Studio is a trusted, passionate Architectural & Interior design services-based outsourcing firm located in Delhi, India. They hold expertise in a wide array of drafting industries for Hospitality, Retail, Residential, Corporate, Healthcare, Institutional, and Commercial projects. There is a variant team of talented and professional Architects and Draftsmen who are dedicated to the best solutions and results. They take pride in their capacity to work under high standards of quality and service.

TECTICONISM has grown from 0 to 300 percent while progressing toward maximising results; they have successfully attained a 95% client retention rate. The team’s growth increased from 200% to 300% over the previous three years. As of now, TECTICONISM has opened a new branch in Vancouver, Canada and they are planning to open in other Nations soon.

“In most cases, you do not have to be a dreamer to develop your business, and I was one of them. My childhood was not very fortunate that I could think of setting up a business. This all started when my HOD said: “the architects are the bosses of all other fields.” It gave me a sense of direction throughout my career and motivated me to learn more from various fields,” apprised Mr Rohit Bhardwaj while sharing about the inception of TECTICONISM. He continued; I have always wanted to do something different from the busy daily office schedule. I, therefore, had plans to launch a business in the field of architecture and interior design. However, the slow growth of the Indian architectural and interior design markets is a major issue. As a result, I started working as a freelance architect for a firm based in New York. I had to work during the day for my fulltime job and fulfil my daily tasks from New York at night, which was not an easy assignment. Later, I made the decision to have an office, and today we are in Connaught Place, in the centre of Delhi.

Impact of COVID-19 Crisis on TECTICONISM

Lockdown due to the Covid-19 pandemic though a tough time, was a turning point for TECTICONISM. As the world hit the pause button, the company grew extensively to the point of giving work to people affected by this crisis. Their growth rate increased to up to 200%. The lockdown became a critical turning point that enabled TECTICONISM to establish and grow as a brand. They now have more time and resources at their disposal, and they effectively finish their large projects ahead of schedule.

Assuring Consistent Growth with their Exclusive Marketing Tactics

They advertise their design documentation through a variety of marketing tactics. They have developed an online portfolio that displays their work and has excellent photos, videos, and in-depth project summaries. Additionally, they are active on social media, where they advertise their services and interact with potential customers, both of which assist the business in attracting more attention to the project.

• Press Releases

• Social Media Engagement

• A Robust Website

• Video Content Creation and Distribution across various channels

Dynamic Leadership

Anjil Rana and Sandhya Bhatia are the two key professionals at the company who have empowered TECTICONISM to flourish at a rapid pace.

Anjil Rana – BD Manager, Management Department head, Anjil Rana, is in charge of all the administrative work, human resources, and business development. She ensures that everything runs smoothly and the work is carried out without a hitch. She is driven, diligent, and experienced enough to handle any situation with ease. She also works nonstop.

Sandhya Bhatia – Sr. Project Manager

The Senior Project Manager in charge of overseeing all the company’s production management is Sandhya Bhatia. She ensures that the projects are free of errors and delivered on schedule. She has a keen eye, excellence is her top priority, and she will never compromise on the details.

The Work Culture of TECTICONISM

Everyone working here has a right to feel appreciated. Everyone is given their own space and the resources they require to succeed. There is an open-door policy, so team members are welcome to approach the leaders with any issues or inquiries. The leadership team puts a lot of effort into making sure that every employee feels valued since they firmly believe that they

are the most significant individuals in the business. They make every effort to ensure that the team interacts on a personal level with various activities be it annual trips, parties, celebrations for special occasions, unexpected appraisals, or bonuses.They simply sit with the team and engage in conversation about topics unrelated to the workplace. Everyone at TECTICONISM feels at home in this way!

A Piece of Advice from the Visionary Leader

You do not need to be a genius to thrive in business. Simply surround yourself with intelligent individuals who can help you in putting your idea into action.

When you hold a position of leadership, giving your 100% is not enough, it has to be more than that. You cannot run a business without consistency. One should not pursue this if you do not believe in making compromises because running a business demands so in every aspect of your life be it family, health, or personal relationships.

You should respect your team and give them a sense of importance by giving them advice, to which they should pay close attention so that it may help them to become a good person and experts in their line of work. You should always keep yourself dedicated for the betterment of your team. A true leader is one who, prioritise staff and clients at the same time and be consistent about it.

TO MANAGE YOUR STRESS HOW? BY GETTING OUT IN NATURE

Stress problems are very common among people these days and it is very crucial for those who are experiencing extreme levels of negative stress during work and day to day life. Stress is considered as something that occurs repeatedly across the full lifespan of a person, the true incidence of stress problems is much higher in city areas. Being always “stressed out” is thus a universal human phenomenon that affects almost everyone’s current scenario.

What are we actually talking about when we discuss stress? Although, most people use word stress to refer to negative experiences that leave them feeling overwhelmed. There is one simple method to reduce it which is spending time in nature and it can help relieve stress and anxiety. By connecting yourself with nature you can improve your mood, and boost happy feelings and wellbeing. There are many newly discovered ways to relieve stress with nature such as forest bathing, ecotherapy, mindfulness and meditation in nature, green time with a walk or the wilderness cure. Human life always evolved greatly outdoors, and the human brain gets nature benefits from a journey back to the natural touch. Thinking about the stress most of the time as something negative gives you a false impression of its true nature. However, take stress as a reaction to changing life and demanding environment connectivity so that you can make yourself better than before. Whereas considering stress as easy to handle change than it is about whether that change makes you feel good or bad. Changes in life happen all the time, and stress can also be changed to a healthy sign by connecting yourself with nature.

The modern has changed life but we but our brains have mostly stayed the same. We all have still a deep connection with nature, and many research shows that if we don’t nourish ourselves ones in a while with nature then that bond despite our technological advancements, we may suffer from stress and many ways.

It’s always great to get out and move outside, but make sure you relax more often with nature, too.

• Start small steps by scheduling time with a friend to try one of the ideas to reconnect with nature for reducing stress

• Afterward, plan a longer trip with your companions-in-nature or family to go on a picnic or even just a camping trip to re-energize from stress.

• Now take a deep step by connecting through senses with nature by calming breath in nature, so you can be healthy for good.

Here are a few ways by which you can connect yourself with nature to manage stress:-

PERCEIVE THE SCENERY

You all have seen movies beaming with CGI on 4K televisions that dazzle your imaginations for nature, but you won’t always find them real so perceive the morning and anytime natural scenery. You can simply give it your five to ten mins daily for nature watch and make yourself lost in its beauty. Try to wake up early to watch the sunrise or ventured to the nearest hilltop to watch it set or even your rooftop. The scenery and beauty of nature will mentally prepare you for the morning and help you de-stress after a busy day so you’re ready for the night stress-free.

WANDER THE WILDERNESS BY A SIMPLE WALK

Simple walking is always good for everyone when it is with nature, but not all walks are equal. You can say that the walks are ugly by cruising the urban streets because they don’t provide the same mental boost of a nature walk. For this matter, you can either opt for a walk at the park or you can go hiking a local trail on weekends. You don’t need to have a specific destination in mind for wander wilderness, either your goal can be to hike X miles if you plan something or a simple natural walk aimlessly. Hereby, immerse yourself in the natural world around you and Japanese call this “forest bathing” and it can rejuvenate very healthy stress less mind.

MEDITATE ON THE MUSIC

The concept of music with meditation is not like that to play loud in your headphones. Leave your electronic tracks behind and listen to the light melodies that nature has to offer such as babbling brooks, concentrate on bird songs, wind whistling voice through the trees and the scurrying of unseen animals and creatures through nature. It’s a lot more relaxing than the honking horns and text message alerts you’re used to every day, and it also offers the opportunity to practice some meditative mindfulness in your tranquil surroundings.

POSE IN PARADISE

Yoga and exercise offer many physical benefits such as stretching the body and building core strength for the rest of the day. The pose in paradise always relaxes you, but if you surround yourself with nature’s beauty and exercise then the benefit is doubled. Research shows that your yoga session and exercise with nature helps you to reduce the stress than anything at whole new levels. Therefore, try skipping the normal gym and make a park with a view of your yoga studio to have a natural touch for stress reduction.

STUDY IN THE SUNSHINE

If you are a student then doing the study in mother nature’s lap is extremely helpful for you to score best in everything. It helps you to focus more when you study in nature with calmness or learning some written material to ingest. Therefore, leave your fluorescent lights behind in the room and read in the light of the blue sky over your head. Natural environments can enhance cognitive abilities like memory and problem-solve more effectively. Moreover, if you want to retain more information for that big test at school or figure out how to win that important account at work, you might have a better shot surrounded by birds and trees than fellow students and chatty coworkers.

PACK A PICNIC

Always try to go for a picnic and avoid a luxury restaurant, so load a basket with your favorite healthy food goodies and have lunch with the flora and fauna. Bring some friends and family members along and enjoy your picnic as a perfect way to spend quality time with friends and family without the distractions of the modern-day world like resultant outings. Ultimately, nature makes socializing with other people easier, so it’s the perfect place to build stronger relationships with those you love.

WRITE IN NATURE

Write your journal in nature if the beauty of the forest or the crash of waves on the beach blew you away with good writing thoughts then it is best to say goodbye to Stress. There is always a lot more out there for you to explore in nature and the colors of nature change your mental health with great thoughts. Therefore, get your notebook and pen for writing your journal in nature so that you can minimize your daily stress dose. Try to make a list of the Natural Wonders or places that you want to see, and do plan for how to start connecting with regular nature practice one by one. This practice will not only give you the sight of these wonders but also leave you relaxed, stress-free, and also be awe-inspired you.

SLEEP BENEATH THE STARS

Now you’re going to connect with the beauty of darkness with a sleep beneath the stary sky. Make yourself disconnect entirely for a couple of days and plan a nature camping or daily walk at night at your home. Camping lets you get to connect with nature to forget the stress and takes you further away than a simple day trip allows. Forget Fear of Missing Out someone and try the Joy of Missing Out someone instead. If a roughing night walk isn’t your style then consider glamping, where you can maintain some of the nature-friendly comforts that you love but still be away from home.

SIMMER IN THE SPRING

Hot springs have been shown that the best weather for rejuvenating with nature for relieving stress. Spring has healing effects on the body and mind, so traveling to one of nature’s jacuzzis or an ocean-friendly place is a great way to connect with the outdoors and soothe your soul and mind with stressfree life. It’s not rocket science that this thing will help you reduce the stress, either; even animals have figured it out that they are always happy in nature. In Japan, Snow monkeys seek springs to warm up and relieve stress in wintertime.

OPT FOR AN OUTDOOR SPACE

If you’ve been thinking about having an office place in nature then it is a very good choice of a career change anyway. However, you can consider a role where four walls aren’t part of your nine-to-five or business but it has some touch of nature. Apart from that. there are plenty of jobs nowadays that let you work outside all day long, like in the garden areas or park rangers. Therefore, if you feel like your current job isn’t offering up these opportunities to connect with the natural world you love, then consider making the outdoors your daily office by a simple walk.

Reforming the Way People Learn

Smita Kumar | Business Connect

With the rapidly increasing demand for eLearning solutions, researches are also being performed parallelly. Among such researches, a new research report by Global Market Insights, Inc. has predicted that by 2027, the eLearning market size is set to exceed USD 1 trillion. The figure xspeaks about the high demand and the curiosity of the people to learn more and more.

“When it comes to eLearning, content means everything. If eLearning content is not masterfully designed, all the rest will just go down the drain”, says the founder of eLearningIndustry Christopher Pappas.

So true! Huge numbers of eLearning content production companies have come up in a very less time. Knotopian is one such company. Knotopian’s mission is to EMPOWER every individual and organization on this plant to achieve more. Keeping its employees motivated and ensuring the best results, Knotopian has earned a good name for itself in the L&D space. Its efforts and productivity have made it eligible to be a part of our edition Company of the Year 2021. Let us get to know how exactly Knotopian, which was founded by Nirmal Periyasamy, has been able to stand out from the crowd.

ABOUT THE COMPANY

Knotopian is one of the fastest-growing eLearning production companies with innovation as its core value. It is engaged in designing and developing bespoke custom learning solutions for organizations, educational institutions, and NGOs.

Their services include gamified learning, scenario-based learning, mobile learning, simulations, flash to HTML5 conversions, and localization.

WE HIRE FOR ATTITUDE

INCEPTION STORY

It was much before the COVID pandemic, that people across the globe had started looking for online learning. In fact, organizations in high numbers had begun investing lots of money to ensure developing the skills of their workforce through online learning.

Knotopian always believed that learning should be fun instead of just the ‘click-to-next’ slides. It believes in educating organizations the power of online learning. Thus, to reform the way people consume information (knowledge) – Knotopian was started. Knotopian means ‘Knowledge Reformer’.

The proud founder affirms, “We believe in seeing the attitude of the person towards work while hiring them. Skill is something that can be learnt or trained anytime. People should be ready to take responsibilities and give their best in every task assigned. I am blessed to have such an enthusiastic team.”

He adds further that the very base of their work culture is to support each other at work, instead of playing the blame game. The fact is that if people are taken care of, they will take care of the rest.

Nirmal A P Founder

THE PANDEMIC BROUGHT ENORMOUS GROWTH

To Nirmal and his company, Covid-19 brought growth in the real sense. He without a second thought, claims, “Being brutally honest, we had an enormous growth during the Covid-19 crisis. One of the major reasons is that we are into online business. Apart from this, to ensure the safety of our team members and their loved ones, we started working from home. It was looked after that the team members enjoyed their personal time and worked only during the work hours. In fact, at times, there were situations when our people voluntarily worked extra hours and we forced them to log off and continue the work day. All this attributed a lot in delivering quality outputs even during the crisis.”

MORNING QUIZ TO FRIYAYS

A lot of fun learning activities are organized for the team at Knotopian. This is performed with the motive to explore and stay synchronized with the latest technological advancements. Among these are Morning Quiz, FriYAYs, and non-project tasks.

Morning quiz as its name deals with a quiz competition and is held every morning. The questions comprise of those from eLearning, designing, learning advancements etc.

FriYAYs witness the members sharing what new they learned in the week and if anything inspired them. Under non-project tasks, it is ensured that apart from the client’s projects, the team invests time to explore and create inspiring stuffs.

BEHAVIORAL LEARNING

Apart from academic solutions, corporate learning, Knotopian also provides the ease of behavioral learning. Under this, the company brings to you expert professionals who could guide you in mastering the art of creating anchor points in eLearning that could help your workforce remember and implement what they have learnt. Needless to say, how important this aspect has become today!

QUALITY OF SERVICES & EMPLOYEES’ MINDSET NOT TO BE IGNORED

Multi-level checks are performed before a learning is delivered to a client. Yes, Knotopian does this which involves people from all the teams. Instructional designers, graphic designers, and quality analysts ensure several reviews of the end product. Nirmal does not forget to mention the mindset of his team.

He states, “One of the overseen things is the mindset of the entire team. If the members are not happy or worried for a reason, it may reflect in their work too.” This is crucial and needs to be fixed at first.

CLIENTELE

Knotopian has been witnessing clients from different domains starting from banks, health care, logistics to R & D, mining, manufacturers etc. Naming a few of our clients, IPWEA, AEM, Kemin are there. Quick turnback, regular updates, and transparency in the process by the company have been winning the trust of our clients.

R & D MAKES CLIENTS FALL IN LOVE

The clients fall in love with the deliverables of Knotopian when those are created with unique designs and ideas. These are

gained after doing proper R & D. Quick delivery time, content and visual quality, internal process etc. include fortes.

MARKETING

Knotopian is more of a thought to helping and motivating the out there. Every marketing effort ensures people learning. At present, their StoriesNow video series on LinkedIn and YouTube, animated gif quotes along with sharing informative blogs are contributing to this aspect.

USPS

The organization culture of Knotopian, ‘Always-am-available’ concept, and of course, the unity among the team members, are the company’s USPs.

FOUNDER’S EXPERIENCE AND EXPERTISE DO IT ALL

Getting tremendous love by his team, the founder of the company, Nirmal began his journey as a quality analyst and reached till being a delivery head. With an experience of one-and-a-half decade in the L&D domain with other organizations, Nirmal knows how to lead Knotopian and there he is! His experience and expertise are what assist the organization a lot. His skills for people management makes him loved even more. Also, he has been recognized by the CIO Review India last year.

RECREATIONAL APPROACHES

Knotopian awards Amazon Gift Cards to its employees every month, team lunch, and Happy Hours are few to be named among such approaches.

800 + HOURS OF LEARNING

Only in a short duration of two years since its inception, the company has created 800+ hours of learning for various organizations across the world.

AIMS & CHALK MINDS

First of all, the company would empower more and more people and organizations around the globe to achieve more. Secondly, Chalk Minds - a training division of Knotopian would be launched. They are also working on their user-friendly LMS which can provide enhanced learning experiences to its users.

TAKE CARE OF YOUR PEOPLE, THEY WILL TAKE CARE OF YOU

Last but not the least, the visionary conveys a beautiful message for the budding entrepreneurs and the readers - Take Care of Your People, They will Take Care of You!

Focus on Integrated Logistics Approach

“The information about package is as important as the delivery of the package itself”, states Frederick W. Smith, founder and CEO of FedEx.

“People say, ‘Dream big!’ – but you have to think about the logistics. It’s not just coming up with a great idea; it’s how you can sell, market or promote that idea”, believes Marley Dias, American activist cum writer.

ABOUT THE COMPANY

Emirates Logistics India Pvt. Ltd. is a world-class service provider for Freight-Forwarding, Customs Clearance, Supply chain solutions, warehousing & distribution.

The company is one of the only logistics company in India having its own Packaging & Designing plant in Chakan, Pune which provides customised & onsite packaging solutions to engineering, automotive & large manufacturing companies.

THE START

Emirates Logistics India Pvt. Ltd. is part of the reputed Sharaf Group, one of the largest conglomerate group of companies based in UAE. It has diverse business interests and operates in more

than 60 countries spread across the Middle East, Africa and Asia.

It was in 1975 that Sharaf Group was incepted as a shipping agency with a vision of becoming a leading international organization. Gradually, as the business grew, the Group also began developing strong business relationships due to the trust-worthy services and cofidence provided. The Group continued with its ambitions and slowly, developed a global footprint, as a result of which the stakeholders received maximum value.

THE TEAM

In 2011, Emirates started its journey as a small freight forwarding company with only 21 employees and 5 branches. Today, it has grown to become a multi-division company with more than 250 employees

rendering services across India through its network of 16 branches, 14 warehouses and 1 plant.

The key officials Anant Pandirkar (Director & Country Head - Logistics); Amit Srivastava, (Country HeadSupply Chain), Ajaykumar Gupta (Head - Finance), Manu Sadanandan (Business and Agency Development) and C R Murali Mohan (Head- Business Development) feel their journey has been a roller-coaster ride full of fun and challenges as they have been growing through the years

THE PANDEMIC COVID-19

To add Logistics services were categorized as essential services. The Initial Phase caused a knee-jerk reaction since there was not much clearity on activities

Aware of these and knowing its responsibilities well, Emirates Logistics India Pvt. Ltd. has built a rapport and has now received the unbreakable trust of a huge number of organisations. With its experience, expertise and impact, Emirates has qualiied and conferred as Company of the year 2021

Ajaykumar Gupta Head - Finance

Anant Pandirkar Director & Country HeadLogistics

Amit Srivastava Country Head - Supply Chain

Manu Sadanandan Business and Agency Development

C R Murali Mohan Head Business -Development

Indranil Roy | Business Connect

exempted from the lockdown However, safety measures for all were adopted, including the restlessly working field staff. However on obtaining clarity, Emirates Logistics India picked up momentum,followed safety measures, protocols andensured customer does not suffer.

SOON-TO-BE-LAUNCHED APP-BASED SOFTWARE

Anant claims, “Due to the pandemic, the importance of digitization and enhanced use of technology have been understood but more than that, we have realized that technology is one of the key business drivers for future. Our march towards paperless transactions has gathered further momentum post onset of COVID. We have integrated majority of our business processes into a single software which takes care of Human Resources, Admin, Training, CRM, MIS and we are working on continuously enhancing the same to ensure increased productivity & efficiency. We will soon be launching an App-based software for providing real-time shipment-related updates to our customers not only on the portal but also through WhatsApp.”

QUALITY HAS TO BE ENSURED

The quality of the services rendered is a must. To ensure this, dedicated SOPs, aligned KPIs, internal frequent reviews and Escalation Matrix for issues are all taken care of.

TRUST OF CLIENTS

Anant emphasizes,“We cater to companies operating in most of the industry segments. If we talk about the clientele, it includes names such as KEC & Kalpataru operating in the EPC segment; Haier, Bluestar and IFB in the white goods segment as well as major PSUs like SCI, BPCL, HPCL, IOCL, and ONGC. It is because of their trust in our services that they have been associated with us for a number of years.”

THE APPROACH TO MARKETING

Emirates Logistics believes in a long-term business relationship. The requirements are well understood and then tailor-made solutions are provided. This results in cost-effective services. Moreover, trust is also built.

THINK TANK EXPERTS

The Country Head for freight forwarding division Anant holds more than 25 years of experience. With his know-how, he sets up effective long-

term strategies and directions that fruitfully navigate the business through competitive waters.

The Country Head for the supply chain division Amit with 23 years of experience, ensures customers are provided best-inclass services.

Heading the Finance team, Ajaykumar coming from a Big 4 background having almost 15 years of experience, ensures capturing minutest of details while ensuring execution of business strategies envisioned by the country heads. This ensures that the company always remains financialy healthy.

Being with Emirates Logistics India for 10 years, Manu taking care of business and agency development, has created a good name for himself by his efforts.

Heading the Business Development Team, C R Murali carries over 20 years of experience in the supply chain, procurement, procure to pay, and contract logistics sales and operation.

FORTES

Having presence across major sea ports of the country as well as a highly experienced team of dedicated professionals, helps the company maintain its position in the competitive scenario.

Besides providing plain vanila services such as port-to-port, clearance, and transportation; Emirates Logistics India has great experience in handling doortodoor and break-bulk shipments as well. The icing on the cake is the group infrastructure that they have which makes them ‘a one-stop solution provider’ and the preferred vendor for most of the customers. The employee mix caters to all sorts of customers, be it mid-size companies or large corporate houses including conglomerates.

EMPLOYEE ENGAGEMENT IS AMONG THE FOUR PILLARS

Emirates Logistics India considers ‘Employee Engagement’ as one of the four pillars giving strength to their organization. Not only employees’ engagement activities are conducted but also their participation in the festival celebrations as well sporting tournaments is ensured. Right from knowledge-sharing sessions through yoga meditation, to language learning workshops are organized too.

ACHIEVEMENTS AND ACCOLADES

Emirates Logistics India has been the recipient of the ‘Leading Freight

Forwarding Company of the Year’ award in 2019 at an event organized by Cargo Talk.

Beside this; the Director and Country head - Logistics, Anant has been conferred with ‘10 Most Influential Business Leaders’ award this year by the magazine Business Sight.

IN FUTURE

According to Anant, freight booking, custom broking, warehousing, supply chain management and contract logistics are what they are into now. These cover almost all the verticals of the shipping and logistics ecosystem. The focus would be shifting towards an integrated logistics approach in the coming days.

People would soon see one-window solutions to major food processing and agricultural commodity players since agrilogistics is one of the main focuses.

Even after having 16 ofices pan India, 14 warehouse facilities & group-owned infrastruture across major ports and ICDs of India, the company is still looking to expand its reach and open to new facility development upon prospect leads from big corporates and manufacturers.

SOME VALUABLE TIPS

Anant is of a firm belief that leaders should be created at all levels in the organization. He ensures each member of the team finds himself responsible and accountable and also possesses a sense of ownership in all the actions, deeds and task performed by him. He does not let anyone forget that authority goes hand in hand with responsibility.

What Anant conveys to the aspiring entrepreneurs and the readers is, “Do all the work with great passion and labor, and put more than cent per cent of year efforts. Do not worry or bother about the results, if the efforts are genuine, positive, and up to the mark, success will definitely follow.”

Further, he advises, “Be true to yourself as well as everyone else. If something is not possible, acknowledging and communicating the same is better than denial of the truth and not delivering. This is not only going to save efforts, time and money for both the sides but also will help in gaining trust and confidence.”

Amit is a firm believer of continuously motivating employees. He is also called on as speaker in various forums. His out of the box thinking and presentation ideas are always a delight to the eye. He regularly imparts tips & snippets which keep his team moving.