Company in Focus 2023

OUTLINING NOVEL BUSINESS IDEOLOGIES IN THIS EXCLUSIVE

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In this fascinating edition, you are about to see a few amazing organizations that are bringing about a sea change. Here, we aim to discuss how to be influential, creative and empowering. If you’re wondering how they affect your life, we’d advise you to take a cue from their successes and failures and apply their fundamental values to both your personal and professional lives. In addition, we are well aware that a brand’s influence results in modifications in several business-related fields. As a result, every entrepreneur’s initial objective has been to develop a brand. The success of a corporation is determined by a variety of acts that are regularly coordinated with other factors and conditions. If one wishes to create a great establishment from an entrepreneurial enterprise, the value offered to clients and ongoing commitment to excellence can make a difference. Business executives who focus on these essential yet straightforward components have marvelously enjoyed spectacular success.

Welcoming the New Year with high hopes, Business Connect is highlighting the triumphs of such prestigious companies that have recently undertaken some of the most audacious initiatives. When you read our most current edition, you will be shocked to discover brands that are one step ahead of what consumers anticipate. These companies have kept up with the rapid technological advances by channeling through internet platforms and penetrating their targeted industrial segments with distinct products as well as services. The convergence is on the brand strength component and how it might help with the long-term management and expansion of a corporation. To deliver the perfect “dosage of motivation,” our team expertly incorporated the leadership principles of the top executives of some amazing companies into each success story narrated in this publication.

Like always, our cover star always stands out from the rest. ENKEBEE INFRATECH INDIA PVT. LTD. has been featured on the cover of this edition for its inimitable support to the business process in Project Management, Cost management & Contract Management in Construction. Moreover, its other vertical is directed at providing efficient solutions for Piling, Civil Structural & Architectural Engineering, and the construction of various infrastructure projects in India. Under the tutelage of Niladri Basu, the company has crossed several milestones and became one of the leading players in the respective industry. The success narrative of ENKEBEE INFRATECH INDIA Pvt. Ltd. is worth mentioning at the forefront of this edition as you flip through the pages and attentively read it.

As the New Year’s Eve dinner parties continue to bring people together for a few more days, we sincerely hope that you relish this read amid the ongoing celebration proving its efficacy in strengthening your 2023 resolutions. Bonne lecture folks!!

Kajal Dobhal Kajal@businessconnectindia.in

Vol - 5 | Special Edition | January 2023

Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Indranil Roy | Kajal Dobhal | Sugandh Bahl | Gulshan Parveen | Dr. Amit Mishra Avishek Singh | Kriti Anand | Sanjay Kumar

Business Head

ASHISH KUMAR

Senior Marketing Manager Sonia Tiwari

Senior Relationship Manager Reshmi Mishra

Corporate Team

Satyam Singh | Sunny Pathak | Asha Dudeja | Pradeep Pandey | Reetu Chauhan | Komal Verma Sudha Gupta | Javed Khan | Vikash Kumar | Archna Pawar | Vijender Saroj | Mohit Rathee Abhishek Mishra | Kazim Barati |Navdeep Sharma Co-ordinator (Business Connect-Clients) Anita Kumari | Priyanka Gupta Data Research & Analysis

Satyam Tiwari | Amit Kumar | Anita | Ravinder Singh | Rahul Kumar | Sweta | Shweta Kumari Prince | Virat Tiwari | Ritika | Rekha | Simran | Khusboo | Hitesh | Raja

Finance Team Monika Aggarwal | Gaurav Singhal | Jyoti

Creative Director

ASHUTOSH OJHA

Creative Team

Rajat Pathak | Sakshi Negi | Vishant Saroj | Pawan Yadav Legal Affairs Mukesh Kumar Human Resources Nivedita Basu

Digital Marketing Manager Anurag Tiwari

Registered Office

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Email: info@businessconnectindia.in

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Email: corporate@businessconnectindia.in

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ENKEBEE INFRATECH

INDIA PVT. LTD.

THE BENCHMARK OF PERFORMANCE: How Construction Company Enkebee is emerging as one of the best performing companies in the Construction Industry Realm

The Indian construction sector is the country’s economic engine. Because strong infrastructure provides the foundation for all other initiatives, the Indian construction industry is responsible for accelerating the country’s overall growth, and it receives top priority from the government. The Indian government has estimated that it will need significant amounts of money to build infrastructure that meets certain standards while also supporting the growing process. They have also highlighted the necessity for advanced technology to speed up and improve the efficiency of infrastructure development. As a result, the Indian government is working hard to boost building activity in the country.

Puja|Business Connect

NILADRI BASU MANAGING DIRECTOR

By 2022, it is predicted that the Indian construction sector will grow at a CAGR of 15.7 percent, reaching $738.5 billion. It has a 55 percent stake of the steel industry, a 15% portion of the paint business, and a 30% share of the glass sector. Export cargo (10%), highway construction/widening (9.8%), power generation (6.6%), import cargo (5.8%), and freight at major ports (5.8%) are the operations within the sector that have seen the most development (5.3 percent).

According to the experts, the industry would continue to recover throughout the projected period, rising by an average of 6.7 percent in real terms between 2022 and 2025, with overall output surpassing pre-pandemic levels by 2022. Investment in transportation, energy, residential, and industrial infrastructure projects will bolster the industry’s output throughout the predicted period. The government set aside INR5.5 trillion (US$78.2 billion) for capital investment in the Fiscal Year (FY) 2021/2022 budget. The number of projects in the National Infrastructure Pipeline (NIP) was also increased. This increase was from 6,835 to 7,400 as of June 2021; as of June 2021, the number of projects in the NIP has climbed to 7,973.

Looking at these estimates, a pressing need takes shape as a top priority: we must bridge the vast gaps caused by India’s lack of adequate and high-quality infrastructure, notably industrial & infrastructure projects. Since businesses across the country have always been hampered by a lack of construction and engineering capabilities, the issue needs to receive more attention. Moreover, unavailability of skilled manpower, lack of easy finance, payment delay, vulnerability to local adversaries, extending unsecured credit to customers, shoddy and customer-oriented contracts, contractual disputes, etc. have exposed the construction agencies to high-risk business zone. In recent times and due to pandemic and disruption of supply chains, lot of big & small construction agencies have become crippled and struggling to fight for existence.

However, the construction industry has been actively working towards meeting this acute demand with proactive participation from private players and, one of the most emerging leaders in India’s construction landscape, Enkebee Infratech India Pvt. Ltd. has withstood all such challenges and thrived as the preferred choice in the PILING, CIVIL STRUCTURAL & ARCHITECTURAL Engineering & Construction of various industrial, building, and infrastructural projects all over India. An ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 certified Enkebee is not just a company that aims to rule the market space but believes that in the last several years, it has crossed that horizon too.

A growth-oriented, state-of-the-art civil engineering & construction company known for its innovative approach, engineering expertise, and construction capabilities, it is limited by shares and managed by qualified engineers with a robust organisational setup with pan India operation and offices in Kolkata & New Delhi.

The winds under the wings of this company have been fanned by the values and philosophies they process upon; to deliver projects for CUSTOMER, in TIME, of QUALITY, with SAFETY.

It believes that customers assess these parameters for selection of construction companies. The company has inculcated customer centric, quality & safety mindset among all people and have robust costvalue reconciliation system to minimize financial constraints.

The ascending growth of the company is not an overnight miracle but a tedious process of toiling over activities and processes established during inception that prepare the brand for future growth. Niladri Basu, the Founder & Managing Director, had envisioned a company that would create a Global presence as a one-stop engineering solution.

The Mavericks, Who Inspired the Success Niladri K. Basu – Founder & Managing Director Enkebee management is spearheaded by the visionary leader and industry veteran Niladri K. Basu. He worked hard to manifest the dream of establishing Enkebee and taking it on higher latitude. Mr Basu has sound experience in the engineering, construction & project management of Building, Industrial & Infrastructural Projects. Under his astute leadership, the company has set several milestones and achieved them successfully.

His project management skills have also been recognized internationally by providing services in international projects through KPO mode.

Talent & Technology – Enkebee’s Formula for Success Enkebee is renowned as one of India’s foremost companies in General Contracting engineering services. The company combines strong leadership with the necessary tech innovations to power through different industrial and commercial projects.

Mr Niladri Basu says, “Technical solutions have helped a lot in enhancing our business operations and ultimately taking the company on the growth path. But before taking the initiative is important to know whether the company is ready to implement cutting-edge technologies. Here, the operation & maintenance of the new technologies play key roles in taking the maximum advantage of these technologies.”

The team at Enkebee includes 250 professionals (excluding temporary & contract personnel) comprising 78% technical and 22% non-technical personnel. They are all specialists, including managerial, technical, and support staff. They are all well-qualified, hold excellent quality and diversity, and are experts in multi-skilled operations.

Craving Out as a Differentiator

The foundation of Enkebee was taken with the mission to ensure Sustainable & Reputable Growth with emphasis on the bottom line, valuation, cashflows, and team building. Today, Enkebee has carved out a position for itself in executing industrial, building, and infrastructure projects through its competence in engineering, construction, and project management skills.

Since the service sector requires a connection with a wide variety of individuals, the company’s USP has been compelling stakeholder management focusing on interpersonal relationships.

Prevailing a conducive work environment, senior employees’ average continuance of service is more than 15 years. This helps create an excellent feeling of ownership & loyalty.

Significant Accomplishments of Enkebee

Enkebee Infratech is the recipient of the prestigious ETRise ranking. It has been featured among the INDIA’s TOP PERFORMING MSMEs by Economic Times and ETRise for 2 consecutive years, 2020 & 2021.

The company and its associates had the opportunity to work on various INDUSTRIAL PROJECTS (Thermal power, Steel, Cement Aluminum, Food Processing, Automotive, Textile, etc.) INFRASTRUCTURE PROJECTS (Bridge, Airport, CETP, Roads, etc.) and BUILDING PROJECTS (Commercial, Educational, Residential, Hospital, etc.).

A Values Led Culture

Enkebee is committed to fostering a warm and devoted workplace environment with low staff churn. They think cooperation between the various parties engaged in the process is essential for the building industry’s operation. It is primarily a service industry, and its greatest asset is its workforce. And for that reason, they are concentrating on building a foundation of devoted, disciplined, skilled, and experienced employees and ensuring they have all the necessities needed to advance in the construction sector. Enkebee also emphasises consistently upholding sound HR principles to provide a positive and productive workplace environment.

Designing for Future Success

Enkebee has an exciting future ahead! They are looking to direct their resources and team towards Sustainable growth and expanding operations geographically. Their plans include expanding their client base, reaching out to all areas of construction, collaborations/ mergers with technology partners, acquisitions, and backward integrations as drivers for growth.

Significance of Outsourcing

Do what you do best and outsource the rest! In order to act as a backup in the event of failure of the outsourcing service provider, it is recommended to use 20–30% of company-owned resources when outsourcing any business activities. While outsourcing, quality, EHS, and deliverables checks should be maintained. The level of risk transfer to the service provider

should also be considered while outsourcing. Therefore, a service provider’s risk appetite must be evaluated in order to determine the amount of risk transfer and smooth delivery.

Niladri Basu’s Insights on R&D

and Innovation

In current turbulent times, R&D and innovations are just as crucial for the company’s growth and sustainability as implementations. R&D should, however, go beyond purely technical problems and should also include HR, MIS, Finance, Communication, etc.

Here is the strategy Enkebee follows to curate innovative solutions – Understand Select Discuss Customize Implement Maintain

A Glimpse of Enkebee’s Senior Leadership Panel

The Enkebee leadership panel views credible leadership as characterised by acceptance, cooperation, and concern, as well as by the practice of equity, impartiality, and justice. They take pride in their work, their team, organisation, the welcoming atmosphere, etc.

According to a recent survey by Greatplacetowork, the trust index was determined to be 82, with the following scores: Credibility of management: 85; Respect for People: 80; Fairness at Work: 78; Pride at Work: 86; and Compatibility among Employees: 84.

Words of Wisdom

Tagline: Follow Triple ‘A’ (AAA) and have a good DP. ‘A’ stands for “Adopt,” “Adapt,” “Act,” D for “Discipline,” and P for “Perseverance.”

Adopt new ideas, concepts, and technology into your system. Adapt to circumstances not in your control. Nothing you plan, dream, or adopt without action will come to pass. There is no easy road to success, so you must be disciplined and persistent for all these things to happen.

Elon Musk

The richest person of the world Elon Reeve Musk is an Investor and business tycoon. Musk is the founder of the Boring Company, co-founder of Neuralink and OpenAI, and has served as president of the Musk Foundation.

Recently, he has acquired micro blogging site Twitter and became its owner and CEO. He also founded SpaceX, served as its founder, CEO, and chief engineer, and was the angel investor, CEO, and product architect of Tesla Inc.

According to the Bloomberg Billionaires Index and Forbes’ real-time billionaires list, Musk is the richest person in the world as of November 17, 2022, with an estimated net worth of over $174 billion.

Quick Facts on Elon Musk

Occupation: Business Tycoon and Investor

Designations: CEO & Owner of Twitter, President of Musk Foundation, Founder of SpaceX, CEO of Tesla.

Date of Birth: June 28, 1971 Age: 51

Place of Birth: Pretoria, South Africa

Parents: father Errol Musk, a successful engineer and mother Maye Musk, a model and a nutritionist.

Marital Status: Married Spouse’s Name: Natasha Bassett(girlfriend)

Children: 10 (that includes a pair of twins, a set of triplets with his ex-wife Justine Wilson and a boy and girl with exgirlfriend Grimes)

Zodiac Sign: Cancer Spoken Languages: English Hobbies: Reading fantasy, Sci-fi and Biography Books, Playing Video Games

Elon Musk Net Worth

The CEO of Tesla Electric Car Company, Elon Musk, manufactures the components and batteries for these vehicles. Musk also produces solar power equipment. Tesla, owned by Musk, has advanced significantly. The market value of Tesla is higher than the market value of several automakers. According to Forbes, Musk has a net worth of $198.3 billion on November 17, 2022.

Elon Musk’s Companies

• Tesla

Elon Musk, the co-founder and CEO of the US-based Tesla, has been in charge of the company’s electric vehicles, battery goods, and solar energy products, as well as their global design, engineering, and manufacturing. Elon Musk first participated in the creation of Tesla as a co-founder, investor, and board member. Musk has been the company’s CEO since 2008.

• SpaceX

Elon Musk started SpaceX in 2002, an American spacecraft

manufacturer, launch service provider, and satellite communications company with its headquarters in California. Elon, as CEO of SpaceX, manages the creation of rockets and spacecraft for missions to Earth orbit and eventually other planets in his capacity.

• Neuralink

Elon Musk is also a co-founder of Neuralink, a neurotechnology firm that is creating ultra-high bandwidth brain-machine interfaces to link computers to the human brain. Max Hodak, Paul Merolla, and Elon Musk co-founded the San Francisco-based business in 2016. Neuralink has been developing brain-computer interfaces that could aid people with paralysis in the present while also developing new technologies that could enhance people’s abilities, the community, and the entire planet.

•

The Boring Company

The Boring Company is a different business that Elon Musk launched in 2016. In order to reduce soul-crushing urban congestion and enable high-speed, long-distance travel, the American infrastructure and tunnel construction services corporation integrates quick, economical tunnelling technology with an all-electric public transportation system. Its goal is to reduce traffic, facilitate quick point-to-point travel, and revolutionise cities.

• OpenAI

OpenAI, an artificial intelligence (AI) research centre, conducts research in the field of AI in 2015. Its stated mission is to promote and create friendly AI in a way that benefits humanity as a whole. Elon Musk, Sam Altman, and others established OpenAI in San Francisco in 2015 with a $1 billion US commitment. The non-profit parent firm OpenAI Inc. and the for-profit OpenAI LP are both part of OpenAI.

• Twitter

Elon Musk, CEO of Tesla and SpaceX, pay $44 billion for Twitter on April 25, 2022 in the largest deal to take a firm private. Initially, An agreement was cancelled by Musk on July 8. A lawsuit against Musk was filed on July 12 in the Delaware Chancery Court after Twitter’s stock price dropped. On October 4, Musk declared his decision to buy the company for the agreed-upon price of $44 billion, or $54.20 per share; the deal was finalised on October 27.

How Much Does Elon Musk Earn Per Day?

Elon Musk is expected to make $333.33 million each day in the first quarter of 2022, his hourly wage would be $51.30 million.

What Is the IQ Level of Elon Musk?

It is believed that Elon Musk has an IQ between 150 and 155. No official data exists, though, to support that claim.

What Is the Monthly Income of Elon Musk?

His estimated net worth for 2022 was $273 billion. This indicates that he earns $432 million on average per day which makes it almost 12,960 million monthly.

How Many Hours Elon Musk Study?

Elon Musk read about ten hours a day as a child before

becoming the CEO of Tesla.

When Elon Musk Become Richest Man?

In 2021, when Musk passed the $200 billion barrier, he surpassed Jeff Bezos to become the richest man in the world. He also became the first individual to have a net worth of over $300 billion just a few months later, in November 2021.

FUTURA SURGICARE

A family-led venture raising bars of service standards…

A.D.Setty Chairman

Sagar Director

In our exclusive quest of searching for the most inspiring business ventures, we have brought to you the story of a family-owned business that has emerged as one of the most credible and authentic providers in its niche market. As phenomenal as their product portfolio is, you might find the company’s entrepreneurial voyage quite enticing. This is the saga of the success of a duo of visionaries- Mr. A.D.Setty & Mr. Abhijith Sagar who began Futura Surgicare Pvt. Ltd. in 1994.

Mr.A.D.Setty, the founder and Chairman of the company is a Chartered Accountant & Company Secretary by Profession with over 40 years of industry experience. Mr.Abhijith Sagar, the Director of the company is an MBA graduate with a specialization in marketing and 15 years of industry experience. The core function of this mature organization is the manufacturing of wound closure products. For now, the manufacturing unit is located in India only. They offer their products under the brand names Dolphin Sutures, Dolphin Mesh, Dolphin Stapler, Dolphin Hemostat & Dolphin Tapes. As we got a chance to interact with the duo, we seized the opportunity to explore different aspects of the venture and make the best possible outcome of the conversation held with them. All the narrative mentioned here is based on the excerpts of the conversation. Let’s get started-

Abhijith

Renu|Business Connect

ADAPTING AS PER THE MARKET TRENDS

The Wound Closure division is the company’s primary focus. The business closely collaborates with customers in this market to comprehend their requirements and create items that meet those objectives. Sutures, staplers, surgical tapes, and topical skin adhesives are now available from the company’s comprehensive line of wound closure products. Fortis, Manipal Hospitals, AIIMS, and others are just a few of its prestigious clients. Additionally, the business exports its goods to approximately 65 nations, primarily in Europe, Asia, and Africa. With outgrowing its peers, the company is extremely focused on turning every stone to establish itself as the surgeons’ foremost choice for safe and secure wound closure in the Indian market.

Since its inception, the company has strained every nerve to stay ahead of the competition by examining and adapting as per the market trends and customer pulse. This is somewhere posed as their secret sauce to success. The business has been in front of its rivals in identifying market needs and creating products to meet those demands. It maintains close relationships with renowned doctors in India and overseas, and this in-depth knowledge helps it better comprehend and serve the industry. “The primary distinction for Futura Surgicare Pvt. Ltd. is innovation. The company may now claim to have the world’s broadest selection of antibacterial sutures. It has also introduced a number of novel products in the Hernia repair market and currently has the largest range of composite meshes with greater biocompatibility and an adhesion barrier,” claims the luminaries.

Never have they ever compromised on the quality, systems and commitments either towards the customers or the employees. A high rate of customer satisfaction gives them an edge in the market and their foremost testimony in this direction comes from the certifications owned by it like CE, ISO 13485, ISO 9001 and WHO: GMP.

WORK CULTURE- MAKING ITS WAY

OVERCOMING CHALLENGES

The entrepreneurial journey is never a cakewalk for sure. It is an adventurous journey filled with innumerable ups and downs that make it happen after all. For Futura Surgicare, such has been the case to grow its presence in a country like India. What was the primary obstacle in their journey was explained by Mr. Shetty and Mr. Sagar, “Indian manufacturers must go above and beyond to win customers’ trust in a nation like India, where more than 80% of all medical devices are still imported. This is especially true when dealing with a very delicate product like surgical sutures. Creating Dolphin Sutures was the same. Up until the brand became well-known, we had to earn the trust of the client by constantly delivering high-quality goods and services. We were able to get through this challenging time thanks to patience and perseverance.”

INSIGHTS ON TECHNOLOGY

Tech-centric operations have helped them scale in no time for sure. For any business, tech inclusion has proved to be immensely beneficial and Futura Surgicare asserts the same assertion. In the search for the newest technology, the corporation seizes the lead. It was the first firm in India to release Durabarb, a Knotless wound closure device. It is the sole business producing ground-breaking Teflene sutures made of PTFE.

GROWTH VIA R&D

R&D is a process that never fails to provide positive results to any organization or individual. Undeniably, it has played a vital role in the resounding success of Futura Surgicare Pvt. Ltd. Under the guidance of Mr.Abhijith Sagar, the company has launched several unique products for the first time in the country- making it a pioneer in its targeted segment.

Work culture always paves the way for business growth and productivity that is wellacknowledged by Futura Surgicare. Hence, it has firstly ensured to assemble a workforce that is highly experienced and dedicated. One of the secrets to the success of the company is that employee turnover is less than 5% across the entire organization. They also show how consistently the business upholds its principles, rules, and ethics.

ACCOMPLISHMENTS AT A GLANCE

In chronological order, we have provided the worthy mentions that speak volumes of their inspiring business journey and proud achievements-

• 1997 – First Company to launch PGA sutures in India

• 2007 – First Indian company to launch Polyglactin 910 sutures

• 2008 – Achieved CE certification for the first time

• 2010 - First Indian company to launch Poliglecaprone & Polydioxanone sutures.

• 2012- First Indian company to launch Antibacterial Triclosan Coated sutures

• 2013-18 – Launched skin staplers, hernia meshes, skin

staplers, bone wax, etc.

• 2019 - First Indian company to launch Barb sutures –knotless wound closure device

• 2021- Launched PTFE Sutures, 6 Composite Meshes for the 1st time in India

• 2022 – Launched Topical Skin Adhesives, Hemostats and 5 types of antibacterial sutures

With its expanding market presence, the company strives to diversify its product basket by investing heavily in the growth of its sales team while placing a renewed emphasis on the growth of its export market. It aims to be present in 100 countries by 2025.

Himan Kulshrestha Founder/CEO

HIMAN KULSHRESTHA ADDING THE ELEMENT OF SURPRISE TO YOUR MOST SOUGHT-AFTER EVENTS…

Psychology says that people are fond of receiving surprises and are equally fond of giving surprises to their loved ones. It validates how much you love those people and cherish their presence in your lives. After all, the special individual that you find worthy of giving a surprise smile with sparkling eyes has a different level of satisfaction that most of us relish. The rising popularity of astonishment and inclination to surprises has posed the need for more and more surprise planning companies in the market that are doing pretty well by attracting people with their creative streak.

One such surprise planning startup is Just 4 You which is well-acclaimed for giving out-ofthe-box ideas as well as excellent execution for various occasions such as marriage proposals, birthdays, bachelorette parties, pranks, etc. Himan Kulshrestha is the Founder-CEO of the company that we found to be a perfect fit to be featured in this edition. The influence that he has created as a leader could be noted in the fact that he turned his simple idea into a successful venture today. This whole narrative explains the difference his company is making in the lives of the people. This Delhi-based organization aims to be a part of every special day of your life- be it a proposal to your partner, that 25th birthday, any milestone of a person’s life or just to make the mundane day interesting with their creative thoughts in designing the surprise packages as per the client’s needs.

VISION AND MISSION

Just4you conceptualises & enables unique experiences & aims to become the best and be the destination that caters individuals and corporates globally in the next 3 years. People around the globe will have an extraodinary experiential memories and stories to relish about for generations.

THE ONLINE PRESENCE

Apart from working as a surprise planning company, they are also running an online gift shopping platform with the name- De Sorpresa which is a Spanish word for “Surprise”. Here, they have innovatively curated gift hampers with a wide range of products to choose from. All the hampers can be customized according to the choice and requirements of the customer. To add a personal touch to their chosen gift item, the team allows the inclusion of personal notes and pictures in the best possible manner to satisfy the customer’s requirements. They deliver items all across India except a few perishable items that are only delivered across the Delhi NCR region. The blend of unique surprising ideas combined with customization made by professionals never fails to make the customers happy. Needless to say, Himan’s strategically curated business model and inclusion of creative, dedicated and trustworthy individuals in his team have been the motive force behind the thriving business so far. From Boho decorations to luxurious gazebo dates, one can sprinkle the magic of surprise to make their relationships sweeter and more pleasant in many ways.

WHAT IS HE DOING DIFFERENTLY?

Many testimonials from the clients claim that Just4You has ensured them with reliably exotic experiences, making their memories long-lasting at pocket-friendly budgets. As per Himan’s philosophy, he strives to offer a fancy dream in every single deal made with his valued clients out there. His creative side has been quite lucrative to the business which has allowed him to induce unforgettable service experiences for the clients, working as per customer’s delight. The level of professionalism maintained under his leadership is indeed a key differentiating factor that gives him as well as his venture an upperhand in the market. In the space of surprise planners, his brainchild has undoubtedly made a mark and grabbed eyeballs. No doubt that they share a healthy and strong bond with their clientage which is the reason for their high client retention rate.

Renu|Business Connect

10 Benefits of Magazine Advertising for Businesses

Magazine advertising is a powerful tool for reaching certain demographics. Even in the digital age, they haven’t lost their edge and are still considered quite effective for the business. Advertisements in magazines are print adverts that frequently appear in regional or national periodicals, remember the attractive people and cutting-edge goods you see in magazines like Vogue, Glamour, and Men’s Health. Print advertisements continue to play a significant role in many organisations’ advertising budgets, despite claims that traditional marketing strategies are gradually becoming obsolete. One poll found that readers spend between 15 seconds and 2 minutes skimming through websites. You have a good possibility that readers will disregard your advertisement if it is positioned in the corner or at the end of a webpage, which will result in a very low return on your digital advertising expenditure. On the other hand, magazines are a terrific way to sell services and goods because they not only offer a good return on investment, but they also have the many advantages which we have discussed in this blog article.

What is Magazine Advertising?

Magazine advertising makes use of print to promote the goods, services, or message of your company in regional or national magazines. These advertisements might be as modest and simple as a text-only graphic, or they can offer product samples that interest readers, including scratch-and-sniff fragrance, solar chargers, or programmable guitar picks. Advertising in magazines puts your company in front of motivated, interested customers. These advertisements can also help your business gain reputation. Additionally, because they appear in a tangible, transportable format, they can reach a large number of prospects over the course of their lives.

Categories of Magazines

Although there are many ways to categorise magazines, their editorial appeal or the type of readership they draw may be the most significant categories.

Consumer magazines

The general population purchases and reads these magazines for amusement or knowledge. The majority of the money spent on magazine advertising goes to consumer magazines, which make up the majority of the publishing sector. These publications are particularly well suited to advertisers looking to reach both general consumers of goods and services as well as very specific target populations. Cosmetics and toiletries, laundry products, dress materials, fashion apparel, consumer durable goods, and business and consumer services are among the product categories that are most frequently promoted. Large national marketers predominate the consumer magazine advertising landscape, but smaller businesses selling specialist goods and services like insect repellents, handmade paper, specialised computer user illumination equipment, slimming and beauty care services, etc. also rely on them heavily. Special interest publications cater to audiences with similar interests or lifestyles and draw advertisers looking to reach them effectively with minimal circulation waste. Such specialist publications’ editorial material is ideal for fostering an environment that is conducive to the advertising of connected goods and services.

Business Magazines

Trade journals and other magazines targeted at certain businesses, industries, or occupations are examples of business magazines. The editorial focus sets them apart from consumer publications, which is how they vary. Business managers, executives, businesspeople, and business schools, etc. make up the majority of the readership. These magazines contain pertinent information about occupations, jobs, or industries and are targeted at professional people with an interest in a certain sector.

They are crucial to advertisers in helping them connect with a carefully defined target market, such as corporate and industry decision-makers or industrial purchasers.

Let’s discuss the top 10 Benefits of Magazine Advertising for Businesses.

• Boost awareness of your brand Advertising in magazines can be a fantastic method to reach new customers and raise brand awareness. Magazines are wellliked by both customers and businesses, and they offer a number of advertising opportunities. The ability to be very cost-effective is one advantage of magazine advertising. The typical low production costs of magazines make them an excellent medium for small businesses. Furthermore, magazine advertising can be tailored to a certain demographic, which can assist you in reaching your target audience. Numerous more advantages are also provided by magazine advertising. For instance, it can be beneficial to cultivate relationships with potential clients. Additionally, it can serve to spread brand awareness and foster consumer loyalty. In conclusion, magazine advertising has the potential to be a potent tool for companies of all sizes.

• Magazines Aid with Brand Building Marketing through magazines is often a successful approach for companies to build their brand. The vast audience that reads magazines makes them a high-quality publication. They provide business owners the chance to swiftly and affordably reach a sizable audience. A business’s ability to connect with its clients can be aided by magazine advertising. Additionally, magazine advertising can support companies in building favourable associations with their products. Sales growth and improved client retention may result from this.

• Attract Better Attention

As you are aware, many people access web content on their phones rather than laptops, frequently while engaging in another activity, such as watching TV, waiting in line, or preparing supper. They will never pay as close attention to the content as they do when reading a magazine while seated and with their feet up. As a result, your advertisement has a much higher chance of being seen and remembered than if it were seen online while the person was checking the school website or doing their weekly shopping. Your advertisement will be more effective if they are at ease and paying close attention to what they are reading.

• Broad Readership

Digital ads appear and disappear. Companies may need to maintain paying to make sure their advertisements are consistently repeated and well-placed on websites. On the other hand, magazines are typically published weekly or monthly. As they wait in doctor’s waiting rooms, magazine racks, shops, malls, and supermarkets, they have a longer “shelf life.” For many months, countless people will read a magazine left in a doctor’s office, and many of them will notice your advertisement. People retain their favourite magazines until the next edition is released, or even longer, taking it up frequently to read while sipping coffee, eating lunch, waiting for supper to cook, etc. Since magazines are typically not thrown away but rather shared among friends and family members, your advertisement may run for several months. This probably broadens the audience for your marketing, attracting more potential buyers.

• Brand Credibility and Recognition

Many publications enjoy a high degree of respect within their

target market, so when you place an advertisement in one of these magazines, people may learn more about your business and their level of trust is increased. Once people see you in person, whether it be at your place of business, a nearby trade fair, or a charitable event, this recognition is further cemented. This increases brand awareness and, over time, brand loyalty. When their advertisements are perceived not as advertisements but as recommendations from a reliable source, advertisers can tremendously profit from this credibility.

• The effectiveness of paper and design

Unlike websites, magazines have a well-established design aesthetic that readers can relate to. This indicates that because of the advertisement’s classic and memorable design, people are likely to remember it when they encounter it in a magazine. Even today, people adore reading magazines. According to a study by the UK magazine trade organisation IPSO, 65% of those polled indicated they prefer to carry printed magazines with them when they travel and 66% of those polled had read a print magazine at least once in the previous three months.

• The lifespan of magazines is rather long

The adverts that had been ordered for that issue would still be visible if you opened a magazine from 1954 and began flipping through it. The magazine advertisement’s ultimate potency lies in this. A magazine is more than just a straightforward news source or amusing read. Many readers bookmark this piece of periodic literature to read it again and again. As a result, there is a chance that the advertisement may be seen again and again.

• Targeted Reach

Readerships for various journals vary. For instance, teen girls might like Teen Vogue whereas teenage boys would favour ESPN the Magazine. People who work from home could be more interested in magazines that cover issues like work-life balance or entrepreneurship, whereas working professionals might choose business and economics magazines. You may locate the ideal magazine for the ideal readership and strategically put your advertisements through magazine advertisements.

• Brings leads and Make Sales

An excellent technique for businesses to create leads and revenue is through magazine advertising. Advertising in magazines has the potential to bring in new clients and produce leads for sales. Additionally, it can aid in increasing brand recognition and drawing in new clients. Because they are accessible and reasonably priced, magazines are well-liked by readers. Additionally, they cover a wide range of topics and are simple to read.There are numerous methods to use magazine advertising to reach various target demographics. It can be used to expand the client base, produce sales leads, and raise brand recognition. There are print and online versions of magazines too making them more effective for sales.

• Reader Engagement

Readers often buy magazines for the information they contain. The advertisements provide additional information about items and services that may be useful in making a purchasing choice. The more educated a reader, the more thoroughly he or she reads a magazine. Reader participation is tied to the credibility and content relationship that readers form with their favourite magazines. Unlike advertisements in broadcast media, magazine advertisements are non-intrusive, and the reader cannot easily ignore any of them. Magazines are regarded as a more trustworthy source of information, and customers read advertisements with interest.

LINEAR EXPORTS

DELIVERING EXCELLENCE ACROSS BORDERS

COMPANY OVERVIEW

Linear Exports Private Limited offers complete logistical solutions in transportation, air freight, and shipping. It was founded by a team of professionals with over 25 years of expertise. The company’s headquarters are in Mumbai, and it has affiliated offices throughout India.

Linear’s committed and skilled workforce, aided by cutting-edge technology, has set its standards above the rest. It provides an unmatched quality of service, and has achieved and maintained a growing customer base.

Linear Exports Logistics always has proved itself to be the perfect option for customers when it comes to air freight transportation from India to anywhere in the world. They have remained the chosen air freight forwarder through the years. The professionals on the air freight team work around the clock to ensure that air shipments arrive at their destinations with the shortest transit time, best route, and maximum cost-efficiency.

The company has ensured dependable worldwide transportation connectivity by streamlining operations with new technologies and improving infrastructure and superstructure within its own capabilities. Developing connectivity and intermodal terminal modalities, as well as synchronizing ports, airports, and hinterland movements, contributes to boosting global economic growth as well.

Aji P Chacko Managing Director

Linear is also incredibly effective in commercial integration. They are Worldwide Networking Partners who stimulate distribution, mergers & acquisitions, and other supply chain transactions. Linear specializes in the cost, speed, and dependability of transportation and distribution services.

Connect

In the import, export, and logistic segment, Linear is a name synonymous with excellence. The company provides exceptional services to its diversified clientele, offering hassle-free logistical solutions. Linear has gained a reputation for cultivating relationships with them rather than simply conducting transactions. In its two-decade journey, the company has risen to the top through dedication, consistency, the ability to collaborate with clients, and its exceptional customizable services.

Furthermore, the corporation has simplified and integrated Customs and security procedures, as well as the simplicity of doing business. Cargo integrity, route integrity, and information systems inside the organization enable for more efficient cargo movement, cross-border screening and examination.

Linear Exports has invested extensively in logistics throughout the business in order to maintain continued excellence in their service. They adapt quickly to the market demand and not only survive but thrive.

Kriti|Business

VALUES, VISION AND MISSION

Linear Exports is known for its exceptional performance, with client satisfaction as its first priority. It has always had a client-first approach. The organization believes in building long-term connections with its clients based on trust. Their major goal is to create value, and they understand the value of excellence.

Mission : To serve the cargo industry in simple form with integral solutions with best of quality, efficiency and reliability. Our aim is to provide global transportation services to meet our customers’ requirements and the international network. We are strategic partners.

Vision : To become industry leaders with a range of premium, multi-modal transportation products, offering door to door freight delivery as part of our total international integrated supply chain solution with philosophy management to the logistics industry, and to be the best support to our customers.

a high level of stability and maturity in business through the very fact of remaining consistent in the market for

Linear Exports has

maintain a strong process that integrates innovative tools and procedures for quality control and project delivery. The leadership always inspires the team members to do their best at work and keep the clients satisfied. The staff is very dedicatedly involved in implementing the company’s expansion strategies, which is reflected in Linear’s overall success.

two decades.

With over fifteen years of experience and strong staff knowledge comes a wide range of tailored services, great efficiency, and less delay.

THE COMPANY’S SERVICES

Linear Exports offer a variety of services and advanced technologies to maximize the client’s peace of mind and facilitate the entire transport process. The professional team stays in close, continual contact, working hand-in-hand with the client to ensure that every cargo benefits from genuine first-class care.

With several years of experience, Linear Exports has spread its wings in the field of air freight services, and offers a myriad of efficient and reliable quality of services, including:

Linear Export Logistic

Linear Air Chartering

Linear Air Express Linear DGR (Hazardous)

Linear Ocean Logistic

Linear Import Clearance

Linear Turnkey Project Movement

Linear Custom Brokerage Services

Linear Warehousing And Distribution

Linear Project Logistic

Linear Cargo Services

SOME OF LINEAR’S SPECIALTIES ARE:

International Trade Activities: Their trading consultants formulate a comprehensive suite of strategies to open up trading opportunities with higher yields.

Physical Exports And Import: They trade internationally, and through their worldwide network of partners, reach millions of satisfied and happy customers.

Financial Advisory Services: They believe in the smallest of details, which is why their strategy is to provide financial assistance for every aspect of the client’s trading operation.

For several years, they have collaborated with a number of liners and airlines. Linear’s many years of experience have helped it establish a market awareness that allows them to load the client’s Cargo with the strongest partner for each route. In addition to direct international liners and airlines, they provide services from origin to destination port and create custom packages.

Linear provides comprehensive and high-quality Import Export and CFS Cargo services. Furthermore, Linear Exports Pvt. Ltd., has representatives at Port and Airport in India so that optimal services processing is ensured.

CONCLUSION

Linear aspires to provide its clients with the greatest logistical services at the lowest possible cost, hence increasing their company and profit margins. It also provides an integrated supply chain solution and an all-inclusive export shipment package, which helps clients reduce logistical costs and boost profitability. Linear is known for cultivating unique long-term relationships with its clientele. Its skills and logistical prowess have made it an admirable enterprise in the cargo and logistics sector.

Linear passionately believes in and works to deliver operational excellence, timely services and solutions, and high standards of work ethics and honesty.

MESSAGE FROM THE MANAGING DIRECTOR

“This Cargo & Logistics Industry means so much to me and I am so grateful. What I learned is to see the new horizon across the border and I look forward to learning more as I take on these new opportunities. Today I look forward to bringing the GTCC format.”

Mr. Aji P Chacko (Managing Director)

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5 Essential Car Accessories for WINTER

Road trips become difficult naturally during the winter season. Slippery roads, fog, falling snow etc can make your journey hard if you are not well equipped to handle them. It’s crucial to treat the season seriously whether this is your first winter with your car or just another one. Many regions of the world have extremely cold winters, with night temperature frequently falling below zero degrees. This can make driving risky and occasionally even getting out of the driveway difficult. Equip your car as though you’re going on a long-distance trip, even if you’re simply dropping the kids off at school or driving a short distance to work. Even a short commute can become an unforeseen emergency situation when temperature drops too much suddenly. Take a look at the Essential Car Accessories for Winter in this post to ensure that your car is equipped to handle anything Mother Nature may throw at you.

What are car accessories?

The experience of driving a car gets amplified with its features and convenience and they are crucial in determining whether this experience is positive or negative. To ensure a good driving experience, you can customize the car’s style and characteristics by adding some extras called accessories. There are car accessories that you may add to your vehicle to increase its functionality, comfort, convenience, aesthetics, safety, hygiene, and so on. Based on your personal preferences, some sorts of accessories may appear to be more beneficial than others.

Check your car’s tools and accessories to make sure you’re prepared for winter driving before the big chill arrives. Here are 5 Essential Car Accessories for Winter that you must keep handy in this hostile season.

• Winter Tyres

Many people are unaware that manufactures provide unique tyres specifically for the cold months. These tyres have unique compounds that give them more traction and grip in the snow.

These tyres also have a distinct tread pattern with bigger spacing. There are many regulatory organisations in various nations that verify if the tyres pass particular testing. They are the most crucial piece of equipment you might have for yourself and your vehicle. Winter tyres, as opposed to studded rally tyres, are specifically made to provide the best winter performance; they are neither all-season nor four-season tyres. Although they won’t help you stop much faster, a set of tyres like the Wintrac Pros from Vredestein or the Blizzaks from Bridgestone will provide you much more traction to help you get moving and navigate turns. Such tyres don’t necessarily fall in the category of Luxury Car Accessories and can be used in any car.

• Car Cover or Windshield

A car cover or windshield cover can save you a tonne of time if you don’t have a garage and don’t want to spend your mornings scraping snow and ice. If you don’t want to spend money on a custom cover, you can cover your windshield at night using towels, a tarp, or even a folded bed sheet. Windshield covers are quick and simple to use. This will save you time in the morning, but keep in mind that the hood, roof, trunk, and rear windshield will still need to be cleared of snow and ice.

Your entire automobile, including the paint, will be shielded from the elements by a car cover. Additionally, it may help your windshield wiper blades last longer. However, you’ll still need to allow additional time in the morning because removing the cover will require some time and work if snow has accumulated overnight.

• Wiper blades and winterized floor mats

Winter floor mats keep your car’s floor cleaner and significantly minimise the amount of moisture that is absorbed by the carpeting as a result of the snow, rain, slush, and salt that are dragged into and out of your car. Your car’s dealership should have a set, but a few businesses, like WeatherTech, also provide customized ones.

In contrast to the conventional skeleton/metal frame wiper blade, the winter blades are constructed more robustly to assist in clearing snow from your windshield. Another option is to use one-piece “beam” wiper blades, which are more resilient and have a significantly lower chance of freezing.

These chains are attached to the tyres. In snow and ice, they are utilized to increase traction. Usually, they are attached to a car’s drive wheels or front wheels. In exceptionally slick conditions, this aids the driver in maintaining control of the vehicle. These chains can also be built of outside materials in addition to metals or steel. The car’s speed and fuel efficiency are decreased yet it still has adequate traction when these chains are used.

•

A Jump Starter or Battery Cables

One of the most frequent issues drivers have in the winter is a dead battery. Batteries lose power as the temperature drops; by the time the thermometer reaches 32 degrees, they have lost up to 35% of their power, and by the time it reaches zero, they have lost roughly 60% of their power. A further issue is that starting a car in cold weather can require up to twice as much energy as it does on a warm day. Battery cables or an external jump starter should always be kept in your car, even if your battery is brand new.

Battery cables make it simple to jump start your car from another one that is already moving. You can jumpstart your own automobile without a backup vehicle using an external jump starter. If you have both, you can aid others if they need it in addition to preventing being stranded with a dead battery. Your portable jump starter should be recharged after

each usage and at least once every six months because they run on batteries. And last, depending on the weather, buying an engine block heater for your automobile can be a good option. By warming up your engine and important fluids before you start your car, these practical gadgets lower the danger of damage from “cold starts” and idle time.

• Hand Warmers Having your fingers and hands frozen won’t assist in this sense because they control your car and keep you on the road. Even if you have the necessary equipment, skills, and information to escape a situation, having ice cold hands might seriously hinder your ability to complete the task. Disposable hand warmers heat up quickly and keep working for several hours. They can assist you in keeping your hands warm when performing tasks like changing a tyre, starting a car, or waiting for assistance.

The majority of hand warmers, like HotHands, are tiny chemical packets that cause exothermic reactions to safely heat up your hands. There are further electronic ones available as well, similar to a heated steering wheel.

Some other Essential Accessories for Winter Anti-Fogging Spray

For winter driving, this defogging spray is great. It comes in a 103 ml quantity. When driving during the winter, using a small amount of the anti-fog sprayed on a paper towel or cotton cloth helps prevent interior fogging. To get a crystal-clear view, it is wiped on the car’s windscreen and mirrors.

Blanket And Warm Clothing

Don’t imagine you’ll never be stranded in your automobile for a long time; blankets are essential in that case! (Recall how, in February or March 2018, motorists in Scotland were stranded overnight in their vehicles on the M80?) If you find yourself very wet and shivering while trying to dig yourself out of the snow, warm clothing is a must, especially if you can’t use the heater in your car to warm up. Also, remember to wear gloves!

Non-perishable food and beverages

Similar to the blanket, food and drink will be necessary if you are stranded in your car for a long time. As snacks like cereal bars offer a lot of energy in a tiny amount, be sure the food you have in your car isn’t perishable.

Car Parking Stopper

When it is snowing, parking your automobile in uphill spots can be really difficult. A parking stopper becomes essential to keep in your car. They are usually made of premium plastic and guarantee durability, good performance, and compression resistance. They aid with the protection of parking lots, automobiles, and pedestrians and are easy to install. This is among the Must-Have Car Accessories.

DR. MOHD. NADEEM

[B.Tech, M.Tech (IIT-D), PhD.]

SERENE DESIGNS AND CONSULTANTS PVT. LTD.

THE MOTIVATION: I started my career as an HVAC Design Engineer way back in the year 1996. Fortunately, I got an opportunity to work with Mr. Dinesh Jain, a Canadian Engineer par excellence of Indian origin, with immense integrity. He provided vital guidance and freedom to evolve and excel.

Right at the outset, I realized that there are two choices in front of me; either take the oft-beaten path taken by the stalwarts of the industry or embark on the arduous path where at every step, industry stereotype practices would have to be questioned and often, challenged. I pondered over the choices that I had and realized that the first choice would be a choice of convenience and would be more rewarding in the short run, albeit, my quest to question the unchallenged industry practices would be severely compromised and would ultimately lead to a sense of betrayal towards my own inner intuitive, inherently inquisitorial nature. In my mind, I realized that the selection of the choice is unequivocal and the choice itself will have to be the arduous one. And that is how the journey started on the more arduous path. However, that choice was never determined by any will to become the leader in the industry because, truly, I never wanted it that way. It was just to follow my passion for pragmatic and methodical reasoning.

SERVICE PORTFOLIO:

We are MEP design consultants with project portfolios across the world. Buildings, however pristine or advanced they may look, need Electro-Mechanical (also commonly referred to as Mechanical, Electrical, Plumbing (MEP)) systems to make the buildings livable. The MEP system of a building is akin to what is ‘soul’ to the ‘body’. Much as the body needs food and water to survive, MEP systems need resources (Energy, water etc.) to operate and make buildings functional. Diligence in the Design of MEP systems, thus determine, if the building is operationally wasteful or efficient. An optimized MEP system means minimizing resource consumption while fulfilling all functionality needs of the building.

OUR MISSION AND VISION:

We, at Serene Designs, are on a mission to make buildings more efficient while simultaneously reducing the owning costs. Through hundreds of operating buildings installed with our designed MEP systems, we have been able to irrefutably demonstrate that an efficient building not only is more efficient but can also cost lower to build.

Always evolve and innovate while working with the highest levels of honesty and integrity.

LEADERSHIP STYLE, OUR SUCCESS MANTRA AND OUR MESSAGE TO OUR STAFF:

Technology can never be a substitute for the fundamental and unambiguous understanding of basic concepts. Prudent application of the latest technologies and methodologies can only happen with a clear understanding of the fundamentals. So always start with the fundamental principles and have an unblemished understanding of the basic concepts. Always cultivate the habit of scientific reasoning, pragmatic thinking and the quest to question. Learn how to think and analyze. Use the best available tools for analysis but only after the concepts are unblemished in your mind. Learn hard, be innovative, have integrity and ethics no matter what the temptation is to be otherwise, never be arrogant, and always motivate and help your juniors to learn and grow.

Integrated approach in analysis must be adopted for MEP design i.e effects of all interdependent variables, equipment and systems must be simultaneously analyzed through simulation to help optimize design of all MEP systems.

Dr. M. Nadeem Director

OUR ACHIEVEMENTS:

Optimized MEP systems have lower operating costs as well as lower First costs. When we set out on this arduous journey we were up against industry stereotypes; one of them being “a more efficient building has to cost more”, we always retorted, “no, not necessarily” and it did take time and effort but we were able to overcome those stereotypes. Our designed and operating MEP systems are now testimonials to prove just that. Our passion, albeit, sometimes at odds with our business interests helped us remain steadfast in our mission. Overcoming odds with passion is always sweeter.

We have been able to demonstrate that thorough simulation based engineering analysis combined with integrity and honesty are the indispensible elements to achieve optimized building owning and operating costs.

FUTURE ENDEAVOURS:

As we always promise ourselves to raise the bar for new challenges, we have now set out to challenge the age-old traditional water treatment methodology, in part inspired by the Nobel prize-winning work of a renowned French Scientist. We are also working intensely to bring Deep Machine learning concepts into the MEP industry. Also, our immediate work-in-progress is to minimize human intervention in commercial kitchen duct cleaning.

Largest Historical Mergers and Acquisitions 5

In business, there are always going to be companies that merge or get acquired by other companies. It’s a part of the industry. However, there are some mergers and acquisitions that are so large, they make history. The history of business is littered with failed mergers and acquisitions. In fact, studies have shown that most mergers and acquisitions fail to create value for shareholders. However, there are a handful of large mergers and acquisitions that have been successful in creating value for shareholders. Here, we will take a look at the 5 Largest Historical Mergers and Acquisitions in terms of total value. We will also examine why these deals were successful in creating shareholder value.

• Vodafone and Mannesmann (1999) - $202.8B

In 1999, Vodafone Group plc (VOD) acquired German conglomerate Mannesmann AG in a stock-for-stock deal valued at $202.8 billion. The deal created the world’s largest mobile phone company with more than 186 million customers.

The acquisition was completed following a hostile takeover battle that lasted nearly five months. Vodafone initially made a $154 billion offer for Mannesmann in November 1999, which was rejected by the German company’s board of directors. Vodafone then sweetened its offer to $183 billion, which was again rejected. In January 2000, Vodafone made a final offer of $202.8 billion, which Mannesmann’s board finally accepted. The deal was completed in February 2000, making Vodafone the world’s largest mobile phone company. The acquisition gave Vodafone

access to Mannesmann’s extensive mobile phone network in Europe and also increased its customer base significantly. The deal also made Vodafone the world’s largest provider of digital wireless services.

•

AOL and Time Warner (2000) - $182B

In January 2000, AOL and Time Warner announced their merger, which was valued at $182 billion. The deal combined AOL’s Internet service with Time Warner’s content and cable TV networks. The merger was seen as a way to create a new media powerhouse that could take advantage of the growing popularity of the Internet. However, the marriage between AOL and Time Warner was not a happy one. The two companies had very different cultures and philosophies, and they struggled to find common ground. In addition, the dot-com bubble burst in 2001, causing the value

of many tech stocks to plummet. As a result, AOL Time Warner stock lost more than half its value over the next few years. The company eventually renamed itself back to Time Warner in 2009 and spun off AOL as an independent company once again.

• Google and Motorola (2012)

In 2012, Google Inc. completed its largest ever acquisition when it bought Motorola Mobility from Motorola Inc. for $12.5 billion. The deal gave Google a portfolio of over 17,000 patents and the ability to produce its own line of smartphones and tablets. The acquisition was largely seen as a defensive move on Google’s part, as it came just months after another major player in the smartphone market, Apple Inc., had bought Nortel’s patent portfolio for $4.5 billion. By acquiring Motorola, Google gained access to patents that would help it defend against any future intellectual property lawsuits.

The deal was not without its challenges, however, as Motorola proved to be a struggling business. In 2014, less than two years after the acquisition, Google sold off most of Motorola to Lenovo for $2.91 billion. The move comes as a surprise as Google had been widely tipped to buy HTC or LG instead. However, with Motorola, Google gets a company with a strong portfolio of patents which will help it defend against lawsuits from the likes of Apple and Microsoft.

Motorola also brings with it the highly popular Moto G and Moto X smartphones. The deal is likely to be seen as a positive by Android fans as it will give Google greater control over the platform.

• eBay and Skype

In 2011 marked the largest Internet merger in history. eBay Inc., a global online marketplace for the sale of goods and services, announced it would acquire Skype Technologies S.A. for $2.6 billion dollars. The deal was an all-cash transaction financed through a combination of cash on hand and debt financing. This acquisition allowed eBay to enter the rapidly growing market for Internet voice communications and video conferencing while also expanding its customer base and merchant network globally.

This merger proved to be beneficial for both companies as they were able to complement each other’s products and services perfectly. For example, Skype added calling capabilities to eBay’s existing messaging system, allowing buyers and sellers to communicate with each other more easily. In addition, eBay integrated Skype’s voice-over-Internet Protocol (VoIP) technology into its own website, making it possible for buyers and sellers to talk to each other directly from the eBay site. This

made it easier for users to conduct transactions on the site and helped build trust between buyers and sellers.

The acquisition was widely seen as a way for eBay to expand its reach into new markets and to better compete against its larger rivals, such as Amazon.com and Google. In addition, the acquisition gave eBay a strong foothold in the burgeoning market for VoIP (Voice over Internet Protocol) services. Skype has remained an independent entity within eBay since the acquisition and has continued to grow its user base and add new features. In 2009, Skype generated revenues of $551 million and had profit margins of 25%.

• Dow Chemical and DuPont merger (2015) - $130B

The Dow Chemical Company and DuPont have announced a definitive merger of equals that will create a company with leading market positions in multiple industries, including agriculture, materials science and specialty products. The combined company will be called DowDuPont and will have a combined market capitalization of approximately $130 billion.

The new company will be well positioned to generate significant cost synergies and growth opportunities as it brings together leading positions in complementary businesses. The companies expect to realize approximately $3 billion in annual cost synergies within three years after the transaction closes. These cost synergies are expected to come from a combination of optimizing operations, eliminating duplicative overhead costs and streamlining research and development expenses.

In addition to the cost synergies, the combined company expects to generate significant growth opportunities through Innovation Centers that will focus on developing new applications for existing products, as well as developing entirely new product offerings. The Innovation Centers will leverage the R&D capabilities and expertise of both companies to accelerate the commercialization of new products and technologies. The transaction is expected to close in the second half of 2015, subject to customary closing conditions, including regulatory approvals.

• Conclusion

There have been some massive historical mergers and acquisitions over the years. From Google and Motorola to Ebay and Skype, these deals have changed the face of the business world. Some have been incredibly successful, while others have not fared so well. Looking at these five largest historical mergers and acquisitions, we can see that there are a few key ingredients for success: a complementary fit between the two companies, a clear strategic vision, and a willingness to invest in the longterm growth of the combined entity. With these factors in place, these mega-deals have the potential to create enormous value for shareholders.

Yashmit Human Resource Management Services Pvt. Ltd. Unmatched

Human Resource Solutions

The business world is teeming with talent and potential. Companies seek executives capable of developing new talent so that they can translate their skills into value. There is a growing need to identify suitable staff and executives, which is where Yashmit comes in. Known for its turnkey recruitment projects, Yashmit HRMS is expanding its presence across different industries and work sectors. Through extensive and focused research, the organization assists corporations in hiring suitable executives, provides outcomeoriented solutions and delivers a myriad of other Human Resource services.

Yashmit commenced operations in 2013 with the primary capabilities of Industrial Drawing Solutions and Industrial Occupational Health and Safety Training services. Mr. Mahesh M R, the company’s Managing Director, is in charge of its overall management.

Yashmit HRMS is a company that is fully equipped to assist enterprises ranging from start-ups to established corporations ready to take the next step in attaining the pinnacle of success. Here’s a look at the prestigious company and its history throughout the years.

COMPANY AT A GLANCE

Yashmit is one of the leading Consultancy Firm for Turn-Key Hiring Assignments (Recruitment) in IT, Non-IT, manufacturing and other sectors, Factory Compliance, KSPCB liaison, Industrial Safety Audit, Industrial Safety Training, Payroll, Labour Laws Recruitment, Training and development, Employees’ Provident Fund, and Employee State Insurance. Yashmit strives to satisfy the prompt multiple services of statutes that employers are required to follow, in a hassle-free manner.

The company works with a wide range of clients from various industries and economic sectors. It excels at providing services to a vast number of private, public, and undertaking establishments and industries to the extent that meets or exceeds their maximum expectation and level of satisfaction.

M R Managing Director

They have served more than 1500 organizations in a number of industries, including but not limited to manufacturing, automotive, food and beverage, fast-moving consumer products, textiles, and chemicals, among others.

Owing to their network and collaboration skills, they are able to maintain strong relationships with their clients, interact with them on a regular basis, and deliver successful services to them. They provide consumers with highquality, value-added professional services.

Mahesh

Kriti

|Business Connect

WORK CULTURE AND CORE VALUES

Yashmit HRMS believes in the importance of collaboration, both internally and with clients. They value solid, long-term relationships built on mutual trust within the team as well. The one-of-a-kind leadership style of Yashmit is what sets them apart from the rest and motivates them to reinvent the human resource landscape.

At Yashmit, they employ the following strategies to align the employees with the vision of the company: Plan

Commitment

Time Management Work Execution

Lateral Delegation

Apart from the commitment to offer best-in-class human resource management services, Yashmit fosters a healthy working environment for its employees and embraces cultural principles that provide consistency and direction, supporting and guiding them to make decisions and actions, fueling the workforce and helping them reach their full potential.

Their strategies to keep the employees content and motivated include:

• Decision-making for an organization for better growth

• Immediate plan of action for projects

• Freedom towards work and helping employees grow along with company growth

• Challenging work as a driving force

• Transparency

• Humility

During the course of the past decade, the company has catered to the HR needs of more than 1500 clients across Karnataka.

With a vision to become the region’s most trusted leader in Industrial Safety Audit, HR consulting, and every other domain that falls under its key competencies, Yashmit is soaring towards its success with dedication and commitment.

It has considerable experience dealing with a variety of clients that has enhanced the firm’s capacity to ensure quality deliverables in every human resource-related arena. Through the utilization of a wide range of innovative strategies, Yashmit seeks to cultivate human relationships, encourage people to realize their full potential, and enable corporations to embrace the most talented individuals.

In stride with the company’s ideals, the team understands the “human” in human resources. When it comes to providing value to the customers, they believe that the focus should be on being as consistent as possible and providing the exact solutions they need, rather than deviating from what was asked for. As trusted experts and advisors, they provide their clients with the support they need while making important decisions.

CONCLUSION

The firm understands human resource management as a systematic strategy to improve employee performance and satisfaction by paying close attention to hiring, training, deploying, and overseeing people. The word “human resources management” for them refers to a strategy approach to properly staffing, onboarding, deploying, and supervising an organization’s workforce. The purpose is not just to hire people at different positions and call it a day, it is to improve both staff performance and employee experience. It is to help create a culture where employees find their best fit and perform their very best.

Yashmit has undertaken Turn-Key Hiring Assignments in multiple sectors, and with every client, they have succeeded in helping the businesses stand and flourish throughout the years

The Managing Director, Mr. Mahesh recommends emerging entrepreneurs to have a goal-oriented approach, be passionate towards their work, adapt to the changes in the market, and plan and work accordingly.

STRENGTH OF ENTREPRENEURSHIP PLANNING AND EXECUTION

An idea is a unique thought that may result in to either AN INVENTION, INNOVATION OR A DISCOVERY.

Entrepreneurship is the boat which sails on the high waves of extreme environment. Both the internal and external factorsof the dynamic natureinfluence the business development in every possible pin.Every individual once thinks to become aEntrepreneur, but to ride long way in the journey of glory is a hard case thing.“Fake it till make it” is always a pleasure success mantrato face business tides. Every business should learn to collect small pebbles to build a kingdom to rule. Entrepreneurs are set to raise fire but this whole process is likely to accomplish only when necessary planning and management of mind and ideas have taken worth place. PLANNING and EXECUTION of the dynamic environment before the end result is the most important thing to do. Every possible aspect of the game is to be studied at pin point. Only Strong roots canmake the powerfulshed for tree. Planning is same as preparing the bed stronger enough to build a glorified and successful empire. A great project float on a perfect project planning and execution for which we the team of Business connect magazine dedicate this article to project planning and management.

What it do ??

Project planning and management of the company format is the foremost thing to make things more simpler and easier to measure. Itis the function of selecting an objective and developing schedules, policies and procedures to attain the specific goals and objectives.The whole process is suave but important one which involves :-

1. Identification of objective

The main component of project planning is to identify the objective or need of the project which must be identified after keeping the needs of all stakeholders in mind. Note that an objective is more specific than goals that make it easier to measure the success of the enterprise.

2. Selection of activities

After the identification of objective, next phase is to achieve the same, for which the optimum performance and accurate activities are to be selected.

3. Identification of resource requirements

The most important phase of the company format is to identify the needs of resources and allocation of the same in the journey accurately.

4. Preparation of budget

The budget encompasses the estimation of labor, equipment and materials for implementing the project plan. This budget helps in monitoring and control the cost expenditure during the implementation phase.

5. Risk management

After detailing the activities, resources, schedule and costs, one should go through the potential threats in the route of completing the project successfully.

6. Formulation of communication plan

Communication plan is a mechanism of preparing a document that shows the information of the stakeholders, required information and the communicated channels, that may be daily, weekly, or monthly describing the performance milestone achieved and the work planned further.

7. Documentation

The documentation of quality plan is crucial for its better implementation. It facilitates the coordination of team, activities and resources to achieve quality target through better control measures.

8. Evaluation

Management reviews should occur after each phase to evaluate the project’s progress during the various checkpoints of business life.

Wrapping up the planning procedure. We, the team of business connect magazine hopes that these pillars and process would help you to make the most successful business and makes sense to have the wonderful business floatingon the extremely dynamic waves of sea. As we all know that entrepreneurship is not an easy task to build or survive but also not Impossible to make.