Company Infocus 2020 by Business Connect

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Editor’s Note If you are a fresh entrant in the entrepreneurial world, and you find your business venture encountering the stumbling block here and there, just remember that there is always the light at the end of the tunnel. All you need to do is evoke the indomitable warrior within you and keep heading for your goal. Else than this, what choice do you have? Is there any alternative? Not really. We know that scaling the business is a bit strenuous job, but an ample amount of hard work with the smart brain can do wonders undoubtedly. Being an entrepreneur, you just need to clear your mind and sharpen your perspective to recognize the ways to grow your business venture in leaps and bounds. Be it your life or your dream venture, you need to put a significant amount of time into these aspects to reap the sweet fruits. This is the ‘Secret Mantra’ that every business tycoon has accepted wholeheartedly, and has resulted in the emergence of some exclusive companies around the globe, setting new trends in the business community.

PUT YOUR HEART AND SOUL TO WHATEVER YOU DO AND SEE THE WONDERS FOLLOWING YOUR LIFE

Kajal Dobhal Kajal@businessconnectindia.in

In the upcoming edition of Business Connect Magazine, ‘ Company in Focus 2020’, we have featured companies with different undertakings, that have successfully carved a niche for themselves in the business world. The unravelled products and services offered by these companies have helped them become a roaring success. The companies here are the result of sleepless nights and the utmost dedication of the respective dignitaries. Maintaining a balance between discipline and perseverance, these business leaders have ascended the heights of success to make their companies stand out of the crowd efficiently. Enlisting the work culture along with the values and ethos, highlighting the major achievements to the future outlooks, we have constructed a perfect blend of inspirational insights for our readers via this edition. While penning down the editor’s note for our latest issue, I came across various company profiles that subtly infused the innovation and creativity into their business operations and services. Alongside this, I came across some leaders acknowledging their corporate social responsibility with full enthusiasm. Our diligent team has exclusively handpicked only a few companies that needed to be focused this year, as these companies owing to their innovative products and services have been assisting their clients, amid the COVID-19 pandemic. This time, we have promoted Herrington Technology on our cover page that has been well-reckoned by masses across the globe for its notable technological advancements and future Gen solutions. Under the auspices of Valerie Herrington, the Firm is scaling the heights of success. The Gatefold of the Magazine has been acquired by the profile of Esclare Distributors Private Limited that offers environment supporting products and services to combat water crisis and waste management for a sustainable environment development. At last, I would like to offer my due admiration to the team of Business Connect Magazine for their persistent hard work and praiseworthy dedication. I would also like to offer some words of commendation to all those who are painstakingly making the lives of others easy, during the global pandemic.

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CONTENTS Cover Story

HERRINGTON

TECHNOLOGY A ROBUST TECHNOCRAT FOR THE GLOBE Valery Herington | R&D Director

Cover Story

ESCLARE DISTRIBUTORS PRIVATE LIMITED

A Vision to offer the world with integrated advanced environment bolstering solutions MADE IN INDIA! SAILESH NAIR | Director

20 www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

SPOTLIGHT

Maxtra Technologies Private Limited

Learn Digital Academy

Aglasem Edutech Private Limited

MEC Concepts

Capitalist Yard India Private Limited

PALC Networks

Dukinfo Systems Private Limited

Seceon Inc

Everest Blowers Pvt. Ltd.

TVS Credit Services Ltd (TVS)

Leading Edge Info Solutions

TiGI HR Solution pvt. ltd. 7

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IN-HOUSE ARTICLES

7 WAYS TO GO OUT AND STAY SAFE DURING THE

CjRjNAVIRUS PANDEMIC

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HERRINGTON TECHNOLOGY A ROBUST TECHNOCRAT FOR THE GLOBE Valery Herington | R&D Director

Kajal Dobhal | Business Connect Technology is a pillar that helps an organization embark on a voyage of growth and prospect over the globe. Over the years technology has evolved and crafted a wide variety of successful products, which has helped many entities to take their performance to the crescendo. Amidst the crowd, one of the most accomplished and fruitful outcomes of technological evolution is the IT Platform. The emergence of IT in the business arena has grown rapidly from the early 21st century. With the shift in time, the IT Platform has further conceived many brainchildren namely: Artificial Intelligence (AI), www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

Machine Language (ML), Cloud Computing, and much more. These technological upgrades have a high demand for organisations as they provide a successful trajectory towards perpetual growth. However, to grasp these technological upgrades, organizations require reliable solution and service providers, who can stay alongside their clients until the successful implementation of the merchandise. One such stellar IT facilitator is â&#x20AC;&#x2DC;Herrington Technologyâ&#x20AC;&#x2122;.

COVER STORY

The brand is a specialist of SAP services, which encompasses SAP ERP, Hybrid Cloud Backup, Data Protection (device/server/endpoint) Global Telecom Services, FIN Tech and Healthcare solutions(big data/ai/ml/in memory, analytics), Security/Cybersecurity, and data centre. These varieties of technical merchandise aid Herrington in sustaining in the globe as a preferred IT partner for a niche market.

A BRIEF PICTURE

The company was brought to the light in 2009 by Valery Herrington, CEO of Herrington Technology. Situated in the city of Manhattan, New York, Herrington Technology has successfully provisioned its clients with all sorts of Futuristic technology solutions. Their wide variety of services is highly recognized by the industry, which ranges from small, mid-sized to world’s top firms. The solutions offered by Herrington are clientcentric and are tailored to meet their satisfaction. The company does this by ensuring a cohesive relationship with their clients. By working alongside their clients, they fathom the extent their client is intending on achieving. This collaborative approach has helped Herrington Technology tremendously to treasure a huge trove of clients. The company has treasured experience of working in world-class enterprise projects in the past, which helps them in crafting customized SAP advisory services to build a better tomorrow.

A GROUNDBREAKING INCEPTION STORY Valery is one of the most respected and recognized leaders in the globe for her indomitable Business Solutions and “World’s Top SAP Technology expert” designation. She has incorporated degrees in Economics, German and Computer Science. She also holds a leading 2014 Executive MBA Degree from Johns Hopkins Carey Business School (specialized focus in technology for business and healthcare). The curator has incubated over 30 years of cumulative experience in information systems, consulting, enterprise business, technology and advanced computing. Her computing experience further involves a vast array of leading software and hardware technology including SAP Software and Products, databases, operating systems, performance tuning, security and programming languages. The inception story of ‘Herrington Technology’ dates back to the period of “The Great Recession”. America was submerged in crisis, and Valery had very limited or no resources in her trove that can help in establishing a successful organisation. However, the right attitude, sheer will and a clear goal are some factors that help in breaking through hurdles to reach the desired goal. The same mindset was embedded within Valery and her team. Through their co-efficiency, they built ‘Herrington Technology’ from scratch.

“At

Herrington Technology we’re like the master craftsmen, always perfecting the art of our science and technology

“

– Valery Herrington

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Today, Herrington Technology stands as one of the most notable names of servicing technological advancements and FutureGen solutions, but what brought it till this far was its unprecedented leadership at the core, which helped the brand withstand a historic economic recession, a set of spontaneous natural and man-made disasters, a 70-year-old hurricane, and much more. These disruptions were sufficient factors to destabilize the economy of any establishment. However, staying consistent on the ultimate goal and spearheading a “let’s do it” attitude is something, which has kept the brand going and face new challenges with time, eventually helping them to sustain a successful business.

VALERY HERINGTON R&D Director

FEATURES THAT MAKE THEM A TRENDSETTER What makes Herrington Technology significant in its domain is - its specialized models, brand label and R&D, which aids in delivering cutting edge solutions and services for its clients. These business models and deployment methods ensure the most appropriate and efficient outcomes for the clients. The firm has enlisted a team of experts that endeavour to collaborate innovation, creativity, and science, which enables them to work on the frontier curve of advanced technology. In-depth R&D and advanced tech expertise have helped Herrington Technology devise the necessary frameworks that help organisations sail through disasters. The company’s initiation period was encircled with adversities. Learning from that, Herrington Technology has devised innovative services, which make sure no other organization has to go through such a dearth situation or can withstand one if consequences do arrive. This is one of the finest examples of Valery’s bold leadership, which helped the company forge a strong backbone for others and themselves. R&D has further helped the company tremendously to match pace with constant transition & evolution in technology. Their www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

R&D practices focus on exploring new areas of customization, which helps them to synthesize appropriate solutions for their clients and stay adaptive to the dynamic factors like competition, scalability, productivity, and customer service.

A COLLECTION OF CUTTING EDGE ADVANCEMENTS The era of IT revolution has given birth to many pioneering brands. This has created a highly volatile place in the IT industry; Hence, comprehending to the evolution and devising specialised merchandise is the only way to have a sustainable business structure in the industry. By blending experience with knowledge, Herrington Technology has conceived many avant-garde services, which makes it an ace of the deck. Their wide variety of IT services & solution accommodates: • ERP Program and Project Management (SAP Accelerated Implementations). • Executive Strategic & Trusted Advisor Services. • Enterprise Technology Architecture and Design. • SAP Software Reseller. • SAP HANA Implementation Services. • SAP IBM Cloud, Hybrid Cloud and FIN Tech Implementation Services and Solutions. • New and Leading Hybrid Cloud Business Continuity, Data Protection (backup/recovery), Data Storage & Encryption. • World-Class Telecom Services and Solutions (budgetfocused alternatives). 12

COVER STORY • Herrington Technology Brand Label Services and Solutions: PCAAS© • Endpoint protection, business continuity, data protection and cybersecurity solutions and services (MSP). • Datacenter (Telecom/connectivity, evaluations, assessments, services, facility/infrastructure and support). • Specialized SAP Business Software Packages, Deployments and Technology. • Winshuttle Data Loading Software and Deployments. • Emerging Technology Integration (includes mobile, social media and big data). • Technology Software and Hardware Solution Right-Sizing. • Quantum Processing Services.

art of creativity and the art of science to skillfully run a leading solution provider organization as well as deliver premium solutions and services for its clients and customers. What further enhances the creativity of its operations is its employees. Having an engineering core at the management levels, the company has homed a team of engineers who have collected a wide arena of experience in the industry. In addition to the creativity part, the company’s employees have been a prime asset especially, during its turmoil.

COMPANY’S CREDO TOWARDS SOCIETY Apart from being a technocrat, what makes Herrington Technology unconquerable is its aim towards corporate sponsorship. Few names for which the company provides cherishable sponsorship are: • Toys for Tots • dress for success • Girl Scouts of the USA • Boy Scouts of the USA • Eden Autism for Children • PBA programs supporting many worthy communities • Clothing Donations to local organisations

CURVING THE ROAD WITH CREATIVITY Creativity is the platform that helps in forging qualities and thinking patterns that can evolve and transit, resulting in contemporary business operational structures. At Herrington Technology, creativity is an essential component living in its internal DNA & leadership. Technical creativity helps in developing many different features of an enterprise’s delivery models and brand label solutions. It requires both: The

SRIRAM INDIA

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Activities like these, portray a positive picture of an organization; Hence, Herrington Technology has formed a business structure, which not only works on maintaining a profitable balance sheet but also a healthy relationship with the society.

• “Certificate of Excellence - 2017 Awardee” – CIO Bulletin • “The 10 Best Performing Sap Solution Providers 2018” by Insights Success • “10 Best IT Service Provider Companies 2018” by Business Insight Media • “Leading Software Development Company 2019 of the United States” – Global Business Insight Awards

ACCOLADES JUSTIFYING THEIR FORTE

By raising the bar of its quality and services, Herrington Technology has acclaimed many feathers on its cap. The company has covered a highly satisfied client base, that encompasses trending verticals like pharmaceutical, retail, finance, and high tech fortune 90 and mid-market firms. Apart from these, the company is well recognized by famous magazines. A few notable mentions are:

In addition to these Valery is recognized as “The 30 Most Creative CEOs of 2018” by the Mirror Review Magazine. These rewards in response to their accomplishments spread a positive message in the market and make them a standout.

A PROSPECTIVE PATH FOR FUTURE

Technology is a constantly evolving platform and it’s making organisations work beyond their levels to achieve a competitive efficiency. Furthermore, the invention of new tech concepts like the Internet Of Things (IoT) is making companies transform its framework from time-to-time. For the last 1 decade, Herrington Technology has shown insurmountable progressions and is looking forward to attaining quantifiable results based on their accomplishments.

In the coming years, Herrington Technology aims to grow and grasp over innovations, VALERY HERINGTON optimize business, and generate prospective solutions for its clients. Valery concludes R&D Director on this matter by saying

“We will continue to expand our deep commitment to technology innovation, leading business solutions and the development of new ways to meet the needs of our customers. We will continue to expand our portfolio of solutions, services, and products on the path of becoming a world-class organization”.

LAB

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BCM REVIEW

h it W 9 1 id v o C g n ti a b m o c e ar s p u ttar S These e ir a n io ill B n ia d n I n a Grants from “Nothing is more expansive than a missed opportunity” As this pandemic started spreading all over the country, Suhani Mohan Mumbai based entrepreneur saw a dire shortage of face masks. The Cofounder and CEO of Saral Designs, which develops ultra-thins Sanitary pad making machines that make high quality and affordable sanity pads, quickly reset one of her machines to make disposable face masks. The 30-year-old entrepreneur is also manufacturing mask making machines.

Suhani Mohan and her co-founder Kartik Mehta knew, that they cannot do it alone and needed help so they emailed an Indian auto billionaire Anand Mahindra, who gave quick response to their email and connected them to the Mahindra’s engineers. Those engineers helped the due with procuring parts, fabrication, and assembling. Mask making machine was ready within 100 hours. This start-up has made a million masks till now. These masks are designed with non-woven polypropylene and were sold to hospitals at a low price. The company has manufactured a fully automated machine, that can produce 80 masks in a minute and is looking forward to producing a million masks in a month. The upgraded machine has cost 55,000 dollars that were provided by an Indian billionaire Harsh Mariwala’s Innovate 2 Beat COVID initiative. He made an announcement of the initiative in March 2020 through his Marico Innovation Foundation. Mariwala foundation and ATE Chandra Foundation (Founded by Amit Chandra the chairman and MD of Bain Capital Private Equity) has come together to make this initiative possible, and to offer a total grant value of RS 2.5 crores: Mariwala contributed 15 million and while Chandra contributed 10 million rupees with the reaming 100,000 dollars by Bill &amp; Melinda Gates Foundation. Mariwala believes that any crisis creates many new ideas. www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

We are looking to develop a battery-based portable version for the food delivery segment and cabinets for restaurants and food outlets,” said Singhal, Log 9’s CEO“Direct exposure to UVC light is harmful, hence we have ensured no light can leak out of the box during operation. Medicines are also not recommended for disinfection since there is a possibility that it might alter the drug composition. As per Forbes.

Startups Science in Bangalore to lunch new variants. For the safety and intensity, the ovens have been tested in IISc labs.

The companies are selected by the board led by an Indian scientist Dr. Raghunath Anant, who is a former director of General of the Council of Scientific and Industrial Research. The focus is one backing homegrown start-ups which can grow fast as soon as possible.

Log 9 Materials is a nanotech company, founded by Akshay Singhal, Kartik Hejela and Pankaj Sharma in 2015. These all have graduated from IIT Roorkee. The trio began manufacturing the product on March 24, the day India went into a nationwide lockdown and shipped their first oven on April 11. At the moment, the company produces 120 units per day. The oven has been developed and deployed larger variants for airport use to sanitize trolley, escalator handles, and many others.

Mariwala explained that his role is to scale up the start-ups, obtain regulatory approvals, and assist in distribution and Brading. One of the third companies Saral is in the PPE (Personal Protective Equipment) segment. Some awardees start-ups in the ventilator segment will be proclaimed in the upcoming week or so.

The third one start-up called Crea Worldwide has got funding $ 55,000 for the initiative, the company makes personal protective kits for healthcare workers, dentists, and the police force. The PPE Kits include a face shield, breathable hydrophobic polyester, parka and coveralls, use non-laminated fabrics. A kit can be used up to 12 hours even in India’s searing summer heat.

The second start-up is supported by Mariwala, the company called Log 9 materials from Bangalore, the company recently has got about $100,000 from the Innovate2BeatCOVID grant to develop a Unique multi-focal UVL (Ultra Violet Light) disinfection chamber called as Corona Ovens that can sanitize anything within 10 min. The chamber size is similar to microwave that comes in 20 L, 30 L, and 40 L- with the help of it, you can sanitize shops, and home including masks, cell phones. With the help of the A33 L version, you can sanitize your groceries and eight N95 Mask.

The Founder of Crea Upkar Sharma was in the business of making military defense gear, without wasting time, he moved to make PPE gear. His first kit was ready in less than a week and now makes 1,300 kits in a day. He has said that they would make 4000 to 4500 kits per day.

The Corona Ovens price has between $140 and $ 190 and has already sold 1200 units-online. Now the log9 is coming with the Indian Institute of 17

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ESCLARE DISTRIBUTORS PRIVATE LIMITED A Vision to offer the world with integrated advanced environment bolstering solutions MADE IN INDIA! Indranil Roy | Business Connect At present, when the COVID-19 has ensured reigning chaos all over the World, India is encountering the most serious water crisis which has been estimated to effect millions of people. Apart from fighting the Virus, India has to deal with the serious water scarcity in the country arising during the summer season. Several metro cities alongside common cities have witnessed an acute water crisis in the past few years and this situation may only worsen in the near future. On the other hand, the pollution levels in the country are rising continuously due to the urbanization. The immense amount of waste produced from industries and households need exclusive solutions to be treated effectively.

Cover Story

Many entrepreneurial ventures have entered this arena with the determination to offer us with better environment supporting products and services which can help relieve the water crisis and waste management issues as well. Esclare Distributors Private Limited is an entrepreneurial entreprise that has delved in the space of sustainable environmental systems and emerged out offering exclusive “Made In India” solutions in Water Recovery and Waste Management. Alongside these solutions, the company is also into advanced medical devices. Commencing this venture with the personal savings of the promoters, the Company attained the turnover of about 1 million within the first few months of their journey. “Esclare performs on various Water Projects, Waste Management Projects, Bio-tech and Nano-tech solutions and has recently entered the space of medicine as well. Services in the Water and Waste Management Sector involve a comprehensive study of the problem followed by providing a robust solution customised for the end user.” Says Mr. Sailesh Nair, the Director.

ESCLARE DISTRIBUTORS PRIVATE LIMITED www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COVER STORY

SAILESH NAIR | Director

Esclare Distributors Private Limited

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that the need of the hour is to bring a change to this alarming situation. Change for a better future; Change for a sustainable environment. From thereon, after about 4 years of extensive sector study and market research, it was observed that inspite of having a lot of offerings and solutions in the environmental sector, there were plentiful problems still unattended.

Addressing the journey of this exclusive businesss venture, Mr. Nair says that initially they planned to seek unique Indian solutions and technologies that could be transformed into a product or service. Then, focussing on the next step they constituted an adept and highly motivated sales team along with an efficient supply chain. Finally, they formed a highly efficient after-sales support team. AN EXTRAORDINARY VISION LEADING TO AN AWE- INSPIRING JOURNEY The inauguration of this business venture was based on a simple philosophy – “Vision is the art of perceiving what is invisible to others”. The Organisation started out by tying up with a Research Organisation headquatered at Bangalore, called Organization De Scalene which was involved in variety of verticals and possessed some amazing technological inventions for which the credit goes to their Chairman and Founder, Dr. Rajah Vijay Kumar, who is also a well-reckoned scientist. In the year 2012, when numerous reports and research papers were doing rounds in the media houses pointing out at the acute shortage of water in the world and how that could pose as a great threat to mankind in the near future. It was at this point, when the wave of realization hit Mr. Sailesh www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

“We started to identify the “pain points” in various industries and realized that most industries had a problem with handling their waste water generated from the relevant processes. This was the light bulb moment for us where we recognized our path to step forward and enter the water treatment and recovery vertical. Same was the case for our Waste management vertical and now with the medical vertical.” Says Sailesh Nair. ABOUT THE KEY OFFICIAL The Director of Esclare, Mr. Sailesh Nair possessed the spirit of entrepreneurship from a very young age. In fact, he commenced his entrepreneurial journey at the age of 16 only. At that time, he rendered two-wheeler modification services right at the client’s doorsteps. At first, close friends and family supported him in his out of the box idea and became his clients in the first place. Later, he initiated selling various common household items on eBay, followed by inaugurating a clothing business afterwards. Each of these enterprises was transitory and lasted only for a limited time period. After attaining his engineering degree from the University of Pune, he begun working in several industries to acquire industrial proficiency and experience in the relevant field. After a few years of spending the time and energy while working in diverse fields such as - Automobile, IT and Advertising, he decided to commence his entrepreneurial journey yet again. And this time, with a better plan, a fitter cause and a stronger zeal. This is how Esclare was born. ROLE OF DIGITALIZATION In the role of digitisation, Mr. Sailesh says,

“In today’s age of cut-throat competition, businesses need to have an edge. The business world is like a malleable alloy, which changes with the environment it is in. Gone are the days of direct sales. It’s high time for a radical makeover!”. 22

Customers are now like pampered children and are tired of multiple proposals and expect swift services. They want time critical turn key solutions with little or no errors. Digitization can help in reducing overall overheads and improve response turnaround times. Therefore, to sum up, we can say to increase the presence of a company in the society, and in turn raise more awareness and goodwill in the network, digitization is the lifeline of any business.”

MAKE IN INDIA

ASSURANCE OF BEST QUALITY PRODUCTS When asked about how they ensure the best in class quality in the products offered, Mr. Sailesh states,

“Quality is not a mere coincidence; it is always the result of determination, sincere efforts, intelligent approach and skillful execution; it represents the wise choice of many alternatives. This is the principle followed at Esclare. We ensure a strict QMS protocol for all divisions in the organization. Every product has to pass through a strict quality check before being approved for dispatch. Checklists ensure that one does not miss out on any detail pertaining to the quality control. At Esclare, we had begun implementing a Quality Management System even before we started hiring employees. This has made it easier to implement QMS principles for new employees and ensure that quality is restricted to be compromised from our end.”

CLIENTELE, CUSTOMER SERVICE AND MARKETING Industries typically involved in textiles, pharmaceuticals and chemicals are the major clients that are being benefitted by Esclare. In order to win the faith of a customer, there are a few essential requirements: • Be easily assessible for your customers/clients – Our sales team/ service engineers are always available to solve our customer’s queries. • Generate a reliable product – It is the most important factor which would define a company’s future growth. • Be transparent. • Bring value to the customer. • Maintain consistency in the quality of your service. Constituion of a major customer base involves identification or precisely defining one’s targetted clients. The next step is to become familiar with your competitors serving that customer base. Identify how you intend on adding value for customers. After this, you approach customers with your product/ service by any means be it a cold call from your couch at home or a cold mail depicting how your product is different from the current market trend and why would it bring an additional value to a customer. 23

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Until now, Esclare has spent a whooping sum of Rupees Zero for marketing their solutions or products. The team begun with the conventional ways of marketing at first, such as cold calling and then shifted to cold e-mails and still pursuing their goals using this methodology only. The notion of Mr. Sailesh is to offer exceptional products and possess decent content writing skills to allure the targeted audience. Over the past few years, they have created a strong and secure database of leads of key personal from various industries that in turn helps them in promoting new products and technologies effortlessly. ROLE OF RESEARCH AND DEVELOPMENT In order to stay ahead of the technological curve, R&D is quite essential as it can ensure the growth of a company in leaps and bounds. Development of new products or the improvisation of the previous ones, with the aid of this arena can help any company to carve a niche on its own. Esclare, has efficiently invested in R&D to bring forth better solutions to its consumers. KEEPING PACE WITH LATEST TECHNOLOGY Technology plays a pivotal role in the growth of an organization. It is essential for a company to be tech savy to make certain that customers can have an easy access to you along with ensuring your lead amongst competition. Business culture has changed from a trade based to a knowledge based economy. In this improved way of conducting business, knowledgebased employees are valued for their intellect. With technological advancements, enterprises must harmonize accordingly. Acknowledging this, Esclare depends on the use of highly advanced technology for the improvement of their products as well as their daily operations. Application of Automation, SCADA and IoT systems in technologies, have assisted their customers undoubtedly in terms of improving brand value as well as efficiency in their processes. SIGNIFICANCE OF EMPLOYEE CONTENTMENT Employee contentment usually involves an uplifting spirit, having commitment, persistence and creativity that helps an employee bring value to his/ her job. Therefore, happy employees with high motivation levels result into better engagement and productivity. It becomes quite imperative to make sure that the management of any organization focuses on this aspect as well.

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Mr. Sailesh Nair conveys,

“At Esclare, we believe that content employees will bring in abundant customers and that’s the kind of culture we try to establish at office or our work sites. Secondly, you need to “Walk the Walk”, and let others follow. We must present ourselves as better examples in front of people.” 24

Apart from that, the management of the Company also focuses on Effective Internal Communication, Collaboration, Transparency to a certain level, Recognition and also anonymous feedback collection. All these activities make employees feel as an indispensable part of the organisation that helps in shaping a better future for the Company and it’s employees, by enhancing overall productivity.

ACKNOWLEDGING THE CSR Esclare has been working with the local farming community by training them in the process of identification and implementation of innovative farming methodologies, bringing cost effective innovations to modern day farming and also setting up small treatment plants to enable farmers to use the recovered/treated waste water for irrigation purposes. “Agriculture being the most important sector of the Indian Economy, contributing around 18% to the country’s GDP, requires innovation too!” says Sailesh.

A GLANCE AT WORK CULTURE Esclare possesses a very humble history, a simple tradition and a strong value backed with extraordinary vision. Therefore, the work culture at Esclare is a perfect blend of all the above mentioned aspects. The work culture ensures showcasing and rewarding the positive behaviour of an employee as it allures talent, drives engagement and retention. This impacts overall performance of the company as well as the individual employee.

Apart from that, during the recent COVID-19 pandemic that set the whole world back, Esclare did it’s bit to help the frontline workers in hospitals by supplying alcohol based hand sanitizers and face masks, even before the implementation of the nationwide lockdown.

How do they assure this? It is implemented like a policy which includes attendance, dress code, code of conduct and various other processes like the activities of hiring and internal transfers and promotions, etc. But the policy is not just limited to above premise, rather it includes a lot of other aspects as well. Lastly, Mr. Sailesh says, “ A culture is always a Work in Progress. It can and will change. It is too significant to ignore.” Mr. Sailesh states that there is still a long way to achieve what they intend to, by far. But still, the team is glad that they were able to identify a few troubles being faced by the industries and were also able to offer feasible and cost effective solutions in the relevant arena. Their out of the box solutions have emerged out as beacon of hope for the improvement of the environment .

“Analysing future performance is crucial for any business. Esclare constantly works to bring the top-notch Indian technologies to the market, simultaneously looking at quality, affordability and service. These factors help us in getting a step closer to our says Mr. Sailesh. larger vision.”

SAILESH NAIR | Director

WORDS OF WISDOM “My advice would be to those wanting to enter the entrepreneurial world - Be the one to never give up in life, irrespective of the situations around you. Define your purpose, believe in yourself, do not shy away from hard work and conduct your venture with a high spirit! Eventually, everything will fall in the right place.” – Mr. Sailesh Nair

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

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COMPANY INF

CUS 2020

MAXTRA TECHNOLOGIES PRIVATE LIMITED A reliable Technology Partner for Businesses around the world Ashwathy Nair | Business Connect

“We want to be the

most innovative software company in any market we choose to operate in, irrespective of the country or the industry.

“

SHIVENDRA DWIVEDI Founder & Managing Director

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

After a lull of almost a decade for software opportunities in the Indian retail industry, there is sudden surge of favourable events. Traditional Retailers are looking for solutions that can bring them on par with online retail and giants. This pressure of going digital and being relevant to consumers has sprung up opportunities for technology players.

MAXTRA TECHNOLOGIES PRIVATE LIMITED

Leveraging this opportunity, Maxtra Technologies, incepted in the year 2008, defines designs and delivers technologyenabled business solutions for global entrepreneurs and businesses. It helps them build products that can solve their everyday problems through creative and conscientious use of technology. Understanding the necessity of a business to build new products, Maxtra, promises to provide best in class services and the right things for a project, user, and team as well.

A PASSION-DRIVEN LEADER

Shivendra Dwivedi, the young, dynamic and energetic entrepreneur, is the Founder and Managing Director. From being the young graduate of Rajiv Gandhi Proudyogiki Vishwavidyalaya to making Maxtra Technologies amongst the most coveted software Development Company globally, Shiv (popular name) decided to be unconventional at each step. He has attained unprecedented milestones in his business venture using the technology as his tool. His vision is to see Maxtra technologies as a globally respected corporation.

SOLUTIONS FOR MULTIPLE BUSINESS NEEDS

Maxtra serves its clients with top-notch services and customised software solutions for unique business needs. Being both a product and service-based company; Maxtra thrives on creativity and cultivation of techniques by creating masterpieces in business development. It is now a globally recognised face of Digital marketing, website design and development, mobile application development and direct selling software solution. The Firm offers a helping hand to businesses looking forward to a future full of evolution, development and unparalleled quality services.

ANALYSING THE RETAIL INDUSTRY

Describing the current set of challenges in the retail industry, Shiv states an ideal business environment as one where principal companies and retailers

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

don’t just grow individually, but together. With the growing demand for better goods, it is important for both entities to overcome challenges and forge a strong business partnership. The challenges right now are to keep running a profitable business with an eye on future innovations, timely changes to keep up with fluctuating business trends and taking on digital transformation as a journey acquiring the necessary skills and knowledge and to offer the clients with innovative solutions. Opportunities are never far behind the challenges. Retailers now need to capitalize on technology to provide customers with easy access to their needs. With more customer empowerment, retailers will only survive if their business creates shared value that benefits shareholders and society. Social and environmental sustainability will strengthen the communities in which retailers operate, that in turn will appeal to customers. Maxtra will aim to re-design retail and other businesses so that all stakeholders (as many as possible) benefit: customers, associates/employees, shareholders, the communities it serves and those in the supply chain.

ENSURING AGILITY

Talking about the technological advancements that are redefining industry standards, Shiv says, “Regardless of your personal opinion—Luddite or technophile—the rapid advance of technology isn’t going to slow any time sooner. More and more small ventures that fail to adapt are going to find themselves left behind while the savvy ones who learn to keep up with this aspect will reap the rewards.” One must understand how technology affects their business (for better or worse) and how to apply advancements in order to play them to an advantage.

Maxtra offers its clients such products and services that incorporate the latest technology. It aims to capture the incredible opportunity for companies to leverage influencers, who have built a loyal following and credibility within an industry, to market to enterprise decision makers. It uses analytics to gather industry-specific information that helps in identifying gaps in an organization’s performance and can be leveraged to achieve a competitive advantage. It is aiming to use Blockchain which represents a decentralized, encrypted secure system of record, with applications in government, HR and countless other industries. It is also developing mobile solutions to cater to every aspect of client’s business which can be handled from remote locations, if a smart device or tablet is loaded with the correct software. Shiv says, “These technologies have incredible implications, and we’re just beginning to see their capabilities. More importantly, we’re just beginning to imagine real-world applications for their use.”

CREATING AN INNOVATIVE WORK CULTURE

Maxtra has full faith in its workforce. Shiv insists, “If a human mind can develop the technology, it surely has the capability to innovate it as well to be used in varied business models; and that’s exactly what our people are capable of!” Maxtra takes care of five points when it comes to its employees • Clearly defining vision as a roadmap for the employees • Giving employees what they want and need compassing tools, training, and support from supervisors. • Communicate well and often during training sessions, memos, newsletters, FAQs, and regular meetings. • Get everyone engaged in planning and decision-making • Coach employees for success, and practice random acts of kindness.

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

SPOTLIGHT Feedback is another great motivational tool which should be given right away, to encourage more of the same performance when positive and to self-correct when negative.

EXPANDING THE NETWORKS

Maxtra Technology’s future growth plans include expanding its network of customers and to increase its products and services verticals for them. In order to expand its business, it intends to make strategic alliances with other companies that are strategically fit with its business. It strongly believes that there are still significant opportunities to further expand into both the local and international market. To leverage those opportunities it intends to strengthen its sales and marketing network by enlisting experienced marketing and sales personnel and participating in more transnational trade fairs.

Shiv concludes,

“For us, technology is not about services

or products we build. Those are not the end goals. Technology is a democratizing force, empowering people and businesses through information and analytics. Looking for the future, we will move from mobile first to AI first world.

“

SHIVENDRA DWIVEDI Founder & Managing Director

A TOKEN OF ADVICE TO THE ENTREPRENEURS

For entrepreneurs, Shiv says that it is import-

ant to know one’s passion in order to ensure that the work is done and finances are arranged. It is equally important to innovate by putting one’s passion to work in creating an organization that stands out of the crowd. One should also look for ways to positively impact the team and align their goals with company culture. Entrepreneurs should also remember that “You can do anything, but you can’t do everything. Taking it to step by step allows you to grow within your means. Use your money wisely and know when to say no.” 31

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

BCM REVIEW

77WAYS TO GO SAFE DURING THE Ways toOUT goAND outSTAY and stay safe

during the jRjNAVIRUS C PANDEMIC

CaRANAVIRUS PANDEMIC

g Over two months later India enforced a strict nationwide lockdown to contain the spread of coronavirus, but now the government of India is allowing most businesses and services to resume. People are returning from their jobs and starting to trickle out of their homes. During the lockdown, expertsâ&#x20AC;&#x2122; guidance has been followed well: As much as possible, stay home and avoid social gathering. In the new reality, with a vaccine likely still months or years away, some experts have said that a new approach is needed to implement among the people to stay safe amid this pandemic.

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

It would be great for people to stay home all the time, but we all know that isn’t possible. So now question is, what can we do to minimize the harm to ourselves and others if and when we choose to go out? In a short answer, Wash your hands. Do not touch the face. Wear a mask and maintains distance from people (you don’t live with) at least 6 feet. For those of you who have a chronic health issue, or are 65 years old or more, you should take all these precautions very seriously. Now a lot of people will say that short answers we have heard a million times, So we are going to discuss seven points, which may help you minimize risk while you going out.

1) Stick to the outdoors Experts have given a piece of advice for those who decide to go out: people who can do something out of their house instead of indoors, they should prefer it outdoors. At the time people prefer cooking in their yard, which is good for them. You should consider it as well.

“It’s a good year for outdoor dining and outdoor shopping and outdoor all kinds of activities.” According to Mark McClellan, (who formerly lead both CMS and FDA) from VOX

This pandemic spread through airborne droplets – that land on the surface, afterward they pick up with their hands. Outdoor alleviate these vectors of spread in many different ways.

The one exception, of course, is your lovely home. As long as you and your family stay at home, it’s safe, if no one inside is sick. Experts have recommended to people to do things outdoors, that doesn’t mean it is totally safe. Being around people who don’t live with you can create some problems during this pandemic.

first, the open-air won’t let airborne droplets to reach other people. second, it would be easier to keep a distance from others as compared to inside.

However, during this pandemic, doing outdoor activities could safer (outside of your home). For some, that’s a reprieve that makes all the other necessities for social distancing a little more bearable.

So, if you are considering hanging out with friends outside (keep it to a small group). If you are going to eat at a restaurant, look for outdoor seating. Prefer morning walk instead of going gym. Many experts believe that policymaker can take advantage

As we all know that spending time outdoors could be beneficial for all of us on its own.

2) Follow good hygiene practices We have been getting constantly message from a health authority that “keep washing your hands” and “Do not touch your face.” If you are going to very frequently venture far outside your home. So do consider seriously it doesn’t matter how old are you. Many reports indicate that the COVID-19 could survive on a different surface for an hour or days at a time. If you touch those surfaces, then touch your faces – soon you may get infected. By now there are a lot of guidance available on the internet about how to avoid touching our face and wash our hands. If you haven’t seen yet, go and check out, I’m sure those tutorials would be helpful. 33

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AS per CDC, before eating or after using restroom “Hand should be washed with soap and water for at least 20 seconds.” Also do not forget to back of your hand, finger, thumbs, and your wrists. If you cannot access soap and water, use hand sanitizer with more than 60% ethanol or 70% isopropanol. Yes, these hygiene practices work, and we are hearing over and over again. If you would like to minimize risk to yourself, then you should follow this hygiene practice.

3) Wear a mask In light of data about how coronavirus spread, along with proof of widespread coronavirus illness is communities all over the country, many institutions and organizations (CDC, WHO) agree that every individual should wear a mask when they go out. You can wear mask surgical mask, N95 mask if you have one, also cloth one would be good if you can’t access it.

PREVENTION

CDC (The central for Disease control and prevention) recommends that “In public settings where other social distancing measures are difficult to maintain (e.g., grocery stores and pharmacies), especially in areas of significant community-based transmission.” Mask can stop transmission from the wearer to other people, especially from those who are infected but not showing symptoms at all. If you put the mask on face properly, you’re less likely to get infected from virus-containing droplets. Mask also likely gives some safety to you by creating a physical barrier from droplet from other people in front of our mouth and nose. However, the research is not enough, but there are few suggestive pieces of evidence: As long as you wear masks properly, the report shows that it reduces disease transmission overall. While many other experts hypothesize that masks are playing a very crucial role in this pandemic. Most countries are not allowing N95 for the general public because of shortage. It would be difficult to buy. But you can use a cloth mask which can make at home. If you want to learn how to make a Mask at home, then check out the CDC tutorial. As you know the country has allowed a maximum of 50 people at the wedding function or any other function. If you are hoisting event (which is not but it is going to happen) – offer masks to those who are attending the ceremony. When you wear a mask, don’t fidget with it like touching your face, and avoid taking it off until you return home. Throw away disposable masks once you use it, if you have reusable mask then wash after use them. Also, do not forget to wash your hand before and after taking off the mask. One more important thing, it is common to have a little harder time breathing while putting a mask on face for long hours. But you know discomfort is much better than not getting sick of the virus, so Do not take off the mask in the middle of somewhere.

4) Stay away from the crowded area Many markets are going to open up, again we are going to see the crowd in the market. Throughout this pandemic, people are being instructed to maintain a distance of at least 6 feet from others. So, stay away from the crowd. In the South Korea call center, 44% of employees on one floor have got infected by coronaviruses, the analysis of the seating report shows how easily COVID 19 spread in the offices. In March, 97 out of 811 employees tested positive at a Seoul call center. Of the sick workers, 94 sat on the same floor – the building’s 11th – and 79 were in www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

the same section. The article published in the Journal of Emerging Infectious Disease. Prolonged and close contact could be risky for people. A jogger passing by you for two to 5 seconds isn’t created risk. But if you are within 6 feet of others for a longer time – especially for hours. It could be dangerous for any one of us. “The two variables we worry about is that distance from another person who might be sick and the time spends with them.” Says Crystal Watson, senior scholar at the Johns Hopkins center for Healthy Security, from citizen Cartwright.

j This principle applies to the outdoors, too. As we have discussed outdoor, it is safer than indoors, despite it, it still a good idea to avoid packed parks or beaches. Anyone who doesn’t live together, they shouldn’t stay together for long in any setting. So, if you are planning to go out for food, do consider to skip the packed restaurant. If you are going to the park or beaches, find an area where very few (2 to 3) people around. Hosting party, don’t invite too many during this pandemic, also avoid hugging and handshaking.

5) Avoid share surface It could be possible that people can get coronavirus by touching a surface or object that has the virus on it if you want to minimize that risk, try to avoid share surface as much as possible. So even if you are planning to go outdoors, try not to touch anything which has been touched by different kinds of people, like swings, bench, swings, slides – at the very least, wipe them out before using them. If you are entering in the building -where you don’t live or using public transport, try to minimize how much of the space you touch. Now people are going back to their own office, but during this pandemic, try not to share food, drink, and many others. That doesn’t mean you have to be fearful about food or getting various things delivered to you.

or even every day, when you go to the store buy as much as you can afford and carry in one go. Don’t buy stuff for 6 months or a year, one month would be enough. Since you are going out to the store and mall every day, it is impossible to keep the physical distance. Reading this article, that doesn’t mean every single is going follow the rule perfectly and some time we forget something at stores which have to go back. But remember spaced out trips outside the home would be great.

7) If you are in a particularly at-risk group, take extra precautions. As per CDC’s current available information, Chronic conditions like asthma, diabetes, liver issue, and obesity. Having one of these appears to heighten the risk of complications and death due to COVID – 19. People who are 60 or more are at higher risk too. In such a kind of people need to be extra careful and strict for themselves. One-way experts describe: If you fall into one of these chronic conditions, have to follow the same rules, but take this on the next level like if normal people washing their hands 5 times, those people should wash their hands 10 times. If others are maintaining distance 6 feet, those in at-risk should try 10 feet. Many Expert believes that older people should stay at home as much as possible, in the way they can protect themselves. What we have discussed, nobody is going to follow perfectly because some of the tips may not be possible for them. But better you can do it, the lower the risk would be.

6) Do not go outside from home over and over again. Whether, you are going out for food or work, or you are leaving home because you can’t stand the sight of your apartment anymore, one way to reduce risk is to space out all trips. With each venture outside, you are creating risk for yourself during this pandemic, that’s why it said “Stay home and Stay Safe.” So, it isn’t a good idea to be going out of the store or mall over and over again 35

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

Aglasem Edutech Private Limited An Online platform bestowing wings of better prospects to the hidden talent Dr. Amit Mishra | Business Connect

“Technology will never replace great teachers, but technology in the hands of great teachers is transformational.” – George Couros. In the past few years, the Edtech Companies have played a pivotal role in the betterment of educational experience. The rapid growth of Edtech Industry has facilitated students with an exceptional learning adventure. Aglasem is one such Indian Edtech Company that has acknowledged the need of the hour and emerged out as an influential player, by offering its exclusive services pertaining to the Education Sector. The Online Learning Portal offers study materials and latest updates on education related to schools, entrance exams, college admissions, government jobs, talent search exams, Olympiads, etc.

ANAND M | Co-Founder

About 18.90 lakh students appeared in CBSE class 10th and around 12 lakh students appeared in CBSE class 12th in the present year whereas numerous students belong to state boards as well. All of the above premise concludes that this market is filled with enormous opportunities and, a business venture in this segment has great scope in future. Moreover, during the COVID-19 pandemic, it is the need of the hour to create innovative and diversified products to offer digital education for all sorts of educational institutions ranging for different age groups.

SERVICES OFFERED VIA VARIOUS ASPECTS • Schools- This service assists the students by providing NCERT solutions, notes, study material, practice tests, sample papers, previous years’ question papers. The portal also offers information about Entrance exams like JEE, NEET, CLAT, NDA, etc via syllabus, sample papers and previous year question papers. • Admission- Information pertaining to engineering, medical, law, management courses and general degree courses in varieties of colleges and Universities are provided to the aspirants. • Career- Renders information regarding UPSC, SSC, State PSC, Railways, Banking, Teaching, Metro, Defense and other application methodology, question banks, etc. • News corner & discussion forum- Services also include updated news regarding all relevant fields such as examination dates, result dates, application dates, circulars/reports issued by different boards of education, colleges, universities, job openings, etc. The adept team of Aglasem is always agile enough to post the latest news for the end-users keeping them updated for the latest happenings. www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

helped in generating the revenue which they further spent in providing educational products and services for classes below the senior level as well.

PRODUCTS OF AGLASEM • Test From Home (TFH) - It is an easy to use exam portal that is suitable to be used by schools, colleges, coaching for objective and subjective tests. In the current scenario of nationwide lockdown, it is a cutting edge technology tool that is based on the Artificial Intelligence (AI) assisting education institutions to cut down the cost spent on conducting the tests and exams by offering the online testing solution. • Talent Search Examination- ATSE is the national level talent search scholarship exam conducted for students from grade 5th to 12th. This exclusive offering helps the students to identify their hidden genius and assists them to seek a better career option. It is India’s first Artificial Intelligence (AI) based exam that allows students to sit at home and take the exam as per their convenience. This initiative aims to motivate and financially support the hidden talents in the Country.

KEEPING ABREAST OF MARKET TRENDS In order to excel the growth of your business venture in leaps and bounds, making pace with the latest market trends is crucial. The well- versed team of Aglasem acknowledges this fact and for this, they have assured the following tactics in their business operations. • Expansion of products and services • Thrust on technology • Adapting the business operations as per the expectations of the students. PATH TO CRESCENDO - MILESTONES BY FAR • In 2009, aglasem.com was launched in DCE/DTU campus, to assist the engineering students. • In 2012, Aglasem EduTech Pvt Ltd was established. • In 2012, Aglasem was featured in IIM’s ‘Case Studies in Marketing Management’ by Ramendra Singh. • In 2018, aglasem.com touches #1 rank in Comscore in the education domain; Comscore is the most preferred website in the ranking statistics. • In 2019, Aglasem Talent Search Exam (ATSE) was launched. It is India’s first absolutely online scholarship exam. • In 2020, Test from Home has been launched to relieve institutions and students amidst global pandemic.

CLIENT CATALOGUE Aglasem has an extraordinary list of its clients in the education space including India’s finest and most prolific colleges and universities. Some of the top-notch names of their clients are- NIIT University, UPES University, Manipal University, VIT University, NIIT University, Pearl Academy, AMRITA Vishwavidyapeetham, KIIT University, LPU University, Jain University, Chitkara University, Chandigarh University, Manav Rachna International University, SRM University, Aakash Institute, GNIOT, HITS, MIT WPU, Amity University, Reva University, St. Andrews, NMIMS University, VGU, CGC Landran, Bennett University, Sharda University, Shiv Nadar University, CIPET, BML University, SOA University, GD Goenka University, VIT AP, RIMS, Shoolini University, APG, IMS Noida, VelTech, Amity Dubai, Glocal University, Banasthali University, JECRC, Avantika University, Thapar University, Mody University, SGT University, etc.

The Key Officials of Aglasem are truly inspired by the story of Narayana Murthy, the Founder of Infosys. The relentless stories of his simple and down to earth lifestyle despite his paramount success, have always been an inspiration to many aspiring entrepreneurs. His journey of starting from the scratch to a howling business venture, has always motivated people to make their own identity in the relevant field.

THE INCEPTION STORY Addressing the initial days of the business venture, the Co-Founder, Anand M. states that he and his partner belonged to the families with standard education, and parents being in Public sector jobs. Both the key officials pursued engineering from DTU after qualifying a highly competitive exam with the aim to secure the decent jobs and easy monthly salary. But some turn of events changed their perception which struck them with the notion of commencement of their business venture - rendering web and app-based solutions- Acube Technologies, during their college days only.

The dignitaries believe in conducting their lives by infusing the core values in it, such as Transparency, Promptness, Discipline, Honesty and Integrity. They believe that there is no substitute for hard work in a systematic manner but, there is nothing magical than smart work.

The zeal of proving themselves in the entrepreneurial world motivated them while conducting the business through Aglasem alongside Acube technologies. At first, Aglasem primarily rendered study material for engineering students through digital mode. Slowly, the key officials decided to expand their horizons by introducing the study notes for senior secondary classes along with the solutions for benefitting those who wanted to crack an entrance exam for Engineering. The advertisements

FUTURE OUTLOOKS The Team of Aglasem aspires to expand its horizons from conventional educational products for school and college to the absolute product for an online interview and improved on-line classes in the form of TFH (Test from Home) module. Alongside this, they are also aspiring to take over some of the budding companies working in similar fields to grow in synergies. Their efforts are contributed to enhance the digital revolution in the educational sector of our Country.

When asked about acknowledging their responsibility towards the society, sharing their insights on the Corporate Social Responsibility, they said, “Our whole business model is about giving back to society only. The exclusive free of cost products rendered by our organization are helping and serving millions of users in need.”

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

CAPITALIST YARD Provisioning The Keystone Of Wealth Dr. Amit Mishra | Business Connect

as one of the unparalleled platforms of all real estate solutions.

ON THE FIRST GLANCE

Capitalist Yard Group is athriving real estate service provider headquartered in Bengaluru. The company is proficient in settling solutions for all kinds of property-related concerns under one roof. They deal with all properties such as plots, villas, apartments etc., and proffers its services for both HNI& UHNI clients. “We believe in not just settling deals but in educating our customers about every minute detail that effects the real estate market and can influence their decision making” asserts Ankit Rai Gautam (Managing Director). Right from choosing the right options till handing over the property to the buyer, the company stays by their client’s side as a trusted partner and provides them hassle-free services until the end transaction.

Ankit Rai Gautam Managing Director

eal estate is one of the most globally appreciated and growth-oriented industrial sector. The segment is highly economical as such demand for homes and office space never goes down. Real Estate currently has a market size of (US$ 1.72 billion) in 2019 which is forecasted to grow into Rs 65,000 crore (US$ 9.30 billion) by 2040. The segment is also a preferred sector for NRIs investors. Amongst the other cities like Ahmedabad, Pune, Chennai, Goa, Delhi and Dehradun, which are known for its properties Bengaluru stands as the most favoured for property investment. The city is the highest growing Metropolis and its millennial workforce in the garden city has a positive impact on the growth of Bangalore’s real estate. Out of the many not able real estate agencies, Capitalist Yard stands

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

The backbone of Capitalist Yard Group is Capitalist Yard India Pvt. Ltd. The company has two more venture’s Prop Floor Realty & Prop Floor Interiors. Prop Floor Interiors– A interior designing studio with contemporary ideas. Apart from this,the company provides financial services like Home loan, EMI and tenure. Legal advisory which constitutes verification of documents, Memorandum of understanding and Transfer of Property Ownership. Market analysis, which gives the clients knowledge of the location, consumable services available in the area & ease of transportation.

PILLARS THAT LAY DOWN THE FOUNDATION

The need of the clients come first, as such Capitalist Yard ensures that every

solution is deeply analysed. Until the clients find what they wished for, they stay by their side and guide them accordingly. This makes the company highly preferable and “a one-stop for all property solutions”. The company’s client-centric mindset is reinforced with three core pillars:

Ankit has acclaimed many years of experience in business development sales and marketing. Today his brainchild Prop Floor Realty delivered 500 sales in 4 years & Capitalist Yard has successfully delivered more than 150 successful sales in one year. During initial days Ankit was drowned in struggles, which struck his mind to give up from his goals. He was broke for a long time, had days when he quenched his hunger with single meals. However, “patience”, “honesty”, “confidence”, “hard work” & “dedication”, are some of the ethics that help people get over their tough times.

UTTER PROFESSIONALISM: The company believes more in listening than speaking, which helps them to deeply understand their customers’ problems and needs. Acknowledging their concerns, they work as an intermediary between the developer and the customer and propose solutions based on logics, reasons and facts.

Learning from his early days, he ensures that his company has a constant aim to grow. “ Each day in the morning when I get up, I feel today is my first day. I have to start from zero and devise something of greater value. The only way you can be successful is if you can accept to become zero.

CUSTOMER IS THE ULTIMATE KING: “Our customer gains

a great deal of flexibility by choosing us” - Ankit. If a buyer or seller believes they’re incapable of comprehending to the property-related concerns, the company can work as their real estate consultant. Keeping client satisfaction as the top priority,Capital Yard shows its significance and like a true consultant don’t charge their customers.

”

Concludes Ankit

UNBIASED ADVICE: Being always available for the customers, they try to give the best real estate advice for both commercial projects and residential projects. Their agenda with their clients are much concerned towards entrusting honest real estate advice than publishing a profitable balance sheet.

EMPLOYEES AS THEIR ASSETS

“Every time you cannot motivate your employees with examples you have to set examples. That is the best way to keep employees’ content.” Ankit believes that performance is the best way to keep your employees at their optimal levels. Having around a decade of experience, the management portrays their performance as an example so that employees can accomplish new heights for the company.

KEEPING ALONG WITH THE REAL ESTATE MARKET

Real estate industry is one of the most globally recognized segment. There is a never-ending need for properties to build homes or Workplaces; Hence, it is a growth sustaining vertical. Comprehending to this aspect, Capitalist Yard has formulated a very client-centric approach in their modus operandi and ensure that each of their clients gains the satisfaction and the dream place they aspire for.

THE NEXT LEVEL

Within 1 year of its establishment of Capitalist Yard India Pvt Ltd the company has empanelled with1000+ developer’s units, 180+ Investor units, 65+ Landowner’s unit. Along with this, the brilliant performance of Prop Floor Realty, it has brought the “Certificate of Appreciation” for Outstanding Channel Partners by many developers.

Another competitive factor, that gives them an edge is indepth R&D. A fine example of their R&D practices is the wide number of services. The company has treasured a fine quantity of merchandise built on their primitive case studies, which help them frame a constant process to follow and work upon.

The company is also bestowed with the Property Cosuntant of the Year 2018-2019 – Customer Choice by Common Floor”.

AN INSIGHT ON THE STRUGGLES “ I am an ardent follower of Elon Musk – Founder and Chairperson of SpaceX and Tesla. From him, I have claimed a very important lesson: you will fail over and over again. The world will turn against you but don’t quit. ” – Ankit

These accomplishments highly portray their dedication to bringing a smile on their client’s face. Ahead in the road, the company looks forward to growing its business in metros like Pune & Maharashtra. Within short span of time, the company has created a strong base for themselves in Bengaluru and is looking forward to becoming a preferable property consultant in India. 39

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

BCM REVIEW

TERESTING WAYS TO MA N I D N A E L KE SIMP MONEY DURING THE

Coronavirus pandemic has interrupted every sphere of human activity and has paralyzed the professional as well as social lives. Almost, every single country has responded to the global health emergency by proclaiming lockdown as a quarantine measure to prevent the spread. Now many people are thinking, how to utilize this time. So here I have brought you some ideas to covert, I hope it will be useful for you.

Freelance

Today, people are being smart, they like to explore the world while working, this is why they prefer freelancing work opportunities. During this lockdown, you can use your expertise and interest to make money. This opportunity provides you flexible work as per your choice across quite a few domains like web page creating, designing, digital media or marketing work, and many more. There are a lot of platforms available, go and find one, create an account, and hope on the work.

Teach online

A lot of students haven’t completed their syllabus yet, and many want to clear doubt in subjects. So here is an opportunity for you, find your interest in the subject, and offer education to those students. Also, there are a lot of kids’ parents, who want someone to teach their kids the alphabet. So, if you are good with kids, go and find, no need any degree for this.

Language coach

Do you know? a lot of entrepreneurs and other people want to be bilingual or multilingual so that they can deal with foreign investors or explore the world respectively. So, if you know French, Chinese, Spanish, any language. It will help you make a lot of money. If you don’t have any of these, then teach English. In this way, you not just make money, but also meet very interesting people.

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

Software developer

Do you have programming skills? if the answer is yes, then you can make great money. Because IT industries are still running all over the world. You need to have good knowledge in a programming language like JavaScript or Python and can have knowledge about any framework like Django or NodeJS.

Data Entry

Many small companies have unorganized data and want someone to organize them. So, if you have Ms. Excel skills, then you can do this job. Also, there are a lot of companies provide online training before giving you the project. So, if you donâ&#x20AC;&#x2122;t know at all about it, still you can do the data entry work. So, find some genuine website that can provide you data entry job.

Make mask

Due to the pandemic, the demand for masks has increased all over the world. At the time, medical shops, retail stores are out of stock. It is hard to find masks, because of it, mask price is also increasing. My advice visit site where you can learn how to make a mask in a simple way, and sell them in the local medial store.

Online dance or yoga class

The pandemic has closed down everything, expect from essential shops. In such kind of condition, people are not able to join dance or yoga classes. So, if you are good at yoga or dance, then you teach online. In this, you can become an instructor as well. There are a lot of ways you can make money during the lockdown like doing online surveys, affiliate marking, playing an online game, and many others. All you need to do is little homework about and decide what will be best for you. Once you know the right avenue, you wonâ&#x20AC;&#x2122;t have any restriction to covert the hours into some money.

Tip to find a job

Finding a freelancing job isnâ&#x20AC;&#x2122;t so tough but sometime it could be. My advice to those who are unable to find a job, you can post your skill on social media share numbers among friends, it will help you to get a job.

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

DUKINFO SYSTEMS PRIVATE LIMITED Avishek Singh | Business Connect

DukInfo Systems is a reputed company in the industry that is engaged in offering a variety of security systems and Smart Card Printers. The company has its business units established in the year 2015 as a Proprietor by the name of DUKE INFOSYS based venture in Kolkata, West Bengal (India). The company is a leading exporter, importer, supplier, and trader of many products like Analog CCTV Camera, Biometric Fingerprint Scanner, Alarm Sensor and many more. DukInfo System also provides service of CCTV Installation Service and being a client-focused organization, they undertake the responsibility of serving the best possible products to its customers ensuring to follow stringent measures of quality testing. The wide range of products they serve is the exact security needs and purpose of offices, banks, malls, schools, colleges, and many other places. Each security product is sourced from the vendors who are manufacturing these products using advanced engineering and manufacturing techniques.

THE COMPANY IS ALSO AN ISO 9001-2015 CERTIFIED, MSME COMPANY AND IS REGISTERED WITH GEM.

KEY PERSON

Rajib Mitra (Director)

He is the Director of DukInfo Systems Private Limited. He has done his higher education in PGDBM from the Indian Institute of Planning and Management(IIPM). Received honors and awards in recognition of outstanding performance, of closing first Instameet (SaaS) order Nationally, got recognition as Star Performer of the Month in January 2013 by Tata Teleservices Ltd for outstanding contribution to the company.

KEEPING PACE WITH THE CHANGING MARKET TRENDS The company follows all the rules and benchmarks that are laid by the government. The products are the hallmark of trendiness, innovations, and quality. The products are designed by a skilled team of engineers and other experienced staff. In addition to this, DukInfo System is offering this array as per customerâ&#x20AC;&#x2122;s technical specifications. TRANSFORMATION IN ENTREPRENEURIAL WORLD The company is doing its level best to match and compete in this competitive world as a part of the service and quality of support. CHALLENGES FACED DukInfo Systems PVT LTD had faced thousands of obstacles during their initial stage but with their excellent abilities to lead the company in a better way, they kept everything going www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

on the right track. The main issue faced by the company was the initial capital infusion in the business and since it was the pre-GST era, they faced the issue of manual road permit issues.

worth. They are provided with a pleasant place to work, opportunities are being offered for self-development.

EFFECT OF CHANGING MODUS OPERANDI OF BUSINESS The company is using technologies such as Internetof-Things (IoT) and Artificial Intelligence (AI) and Big Data to expand the digital presence, DukInfo System is walking hand in hand with IT majors and global leaders like Epson, Logitech, 3M Cogent (Gemalto), Idemia Morpho,Bioenable, Mantra Tech, Precision, Zebra, Entrust Datacard, Evolis, Enduro Magicard, Pax, Digital Persona, Gobbler, Secureye, CP Plus, ADI Honeywell,WBox,Next Biometric,IBall,Pax and others. Book/Novels that taught Intricacies of Business

The company learned a lot from their struggling days to be highly dedicated towards their responsibilities and they work sincerely, honestly, with full responsibility. They have a team that is greatly experienced, knowledgeable and talented too. They have always held their patience and handled the situations efficiently.

CLIENTELE The wide range of products they have is serving the exact security needs and purpose of offices, Central and State Governments, Army, Navy, Banks, Malls, Jewelry Stores, Schools, Colleges and many other places. Each of their security products is sourced from the vendors who are manufacturing these products using advanced engineering and manufacturing techniques. Major organizations include Indian Railway, CBI, Kolkata Police, Pondicherry Police, Indian Defence, ESIC, EPF, ISRO, GeM,ICMR,Allahabad Bank,IIT,India Post and many others.

SOME BOOKS WOULD MOTIVATE ONE TO ATTAIN BUSINESS ACHIEVEMENTS LIKE:

• “Kotler on Marketing: How To Create, Win, And Dominate” By Philip Kotler • “Rich Dad Poor Dad” By Robert Kiyosaki, • “Think and Grow Rich” By Napoleon Hill • “You Can Win” By Shiv Khera

SHORT TERM AND LONG TERM FUTURE PLANS Biometric recognition- the automated recognition of individuals based on their behavioral and biological characteristics- is promoted as a way to help identify people, provide better control of access to physical facilities and financial accounts, and increase the efficiency of access to services and their utilization. Biometric recognition has been applied for the identification of criminals, patient tracking in medical informatics, and the personalization of social services, among other things. Despite the substantial effort, however, there remain unresolved questions about the effectiveness and management of systems for biometric recognition, as well as the appropriateness and societal impact of the use.

ENSURING THE UNBREAKABLE FAITH DukInfo Systems encourages its visitors and customers to leave reviews of their products and service. They avoid shortcuts and don’t remove negative feedback. The customers are treated like a god to them. There are even many times when the old customers came back to them and that inspires them to be faithful. The company is fully focused on putting up efforts not to lag in the race of having the latest technology by keeping their eyes and ears open and by following the latest trends as per the needs of the clients they have. They are focused on making new innovative ideas to make the work with ease.

Now, as biometric technologies appear poised for broader use, increased concerns about national security and the tracking of individuals as they cross borders have caused passports, visas, and border-crossing records to be linked to biometric data. Commercially, finger-imaging sensors, whose cost and physical size have been reduced, now appear on many laptop personal computers, handheld devices, mobile phones, and other consumer devices. Biometric Recognition through my devices will try to resolve the issues surrounding the broader implementation of this technology, making two main points: first, biometric recognition systems are incredibly complex and need to be addressed as such. Second, biometric recognition is an inherently probabilistic endeavor.

ADVICE FOR EMERGING ENTREPRENEURS The major skill that one needs to have as an entrepreneur is hard work and quest to achieve higher with fair competition. Great entrepreneurs are tasked to discover new problems, reveal potential niche opportunities, original business process and innovate. Time management, Strategic thinking, efficiency, flexibility, communication, networking, finance should be at their level best. ROLE OF R&D The role of research and development (R&D) is a valuable tool for the growth and improvement of the business. Having an R&D strategy and innovations in a business tends to have a greater chance of success as compared to the businesses that don’t. An R&D strategy can lead to innovation and increased productivity also it can boost the business’s competitive advantage.

Consequently, even when the technology and the system in which it is embedded are behaving as designed, there is inevitable uncertainty and risk of error. This book elaborates on these themes in detail to provide policymakers, developers, and researchers a comprehensive assessment of biometric recognition that examines current capabilities, future possibilities, and the role of government in technology and system development.

ENSURING EMPLOYEES CONTENT The company’s dedicated team works with full dedication. To keep the members of the team motivated to give their best on the job, the company pays them what they are 43

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

EVEREST BLOWERS PVT. LTD.

A VETERAN MANUFACTURER OF INDUSTRIAL BLOWERS AND VACUUM PUMPS Indranil Roy | Business Connect

DAKSH MALHOTRA Director & CEO

Blowers & Centrifugal blowers for low and medium pressure duty applications.

ndustrial blowers and vacuum pumps are some of the trendsetting innovations widely used by various industries. Whilst an industrial blower is used to ensure the constant flow of larger volumes of air throughout a concourse, vacuum pumps, on the other hand, are used for removing air or gas particles from a particular area or container creating a vacuum space in there. Both of this equipment is used for various industrial applications.

The main USP of Everest Blowers is its design and highquality machine parts. With a cumulative expedition of 4 decades, in developing blowers for various industrial segments, the company provides cost-effective machines, which is necessary to meet the changing technology and keep their clients satisfied. They also ensure end-to-end support for their clients after manufacturing.They provide In marketing and post-sales support for all the blowers & compressors manufactured under their umbrella.

Since these pieces of equipment have a constant demand for streamling operations of a manufacturing unit, the industry has conceived many brands who show their credibility by procuring high-performance industrialgrade blowers and vacuum pumps. Amongst these brands,Everest Blowers stands as a robust organization, which has been focusing its expertise on building these blowers and vacuum pumps for the last 40 years.

FACTORS THAT DIFFERENTIATE The company is highly recognized by ‘DSIR India’ for its in-depth investment into R&D. A fine conclusion of their R&D practices is their ‘OIL FREE and Highly Energy Efficient’ products, which helps the companyto be a leader in its domain. Everest is also maintaining technical transparency with clients. By having a competent technical and front line team, the company maintains complete transparency, which brings 80% repeat customers for the company.

A BRIEF LOOK AT THE COMPANY Everest Blowers is an ISO certified 9001:2008 manufacturing organization that focuses its technology and skillsets to manufacturesuperior quality industrial blowers and Vacuum Pumps. Initiated in 1980, the company started its operations by manufacturing ‘Twin Lobe Rotary Air Blowers’. However, with time and technology, it has encompassed various other products in its rack which encompasses high-quality Roots Blowers, Turbo www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

In addition to this, the company has more than 60 personnel in Technical Sales and Post Sales Service, and 15+ authorized and competent distributors, spread across 44

the nation. This aid in having nationwide coverage and 95% efficiency W.R.T “On-Time Delivery”. The company also maintains its connection over the country through its Chatbot and their E-Commerce site. The company proudly speaks of itself as the pioneer of introducing AI Technology and E-commerce in the manufacturing industry and has a highly satisfied clientele base.

and enthusiastic team is the biggest asset for Everest. Passionate employees help in maintaining a good image and bring forth prospective business opportunities for the company ultimately crafting a progressive client base.The directoridolizes the Hinduja Brothers and is very touched by one of their 5 mantras - “Work to Give”, which defines work as a bond and partnership for growth. The company maintains a cohesive and dynamic work culture, which enhances their ability to deal with stress, better.

FOR THE CLIENTS, WITH THE CLIENTS Top Quality, Reasonable Cost, Timely Delivery, and Prompt Service. These are the core approaches to attaining sustainable customer satisfaction at Everest Blowers. By staying close to its client base, the company comprehends and eradicate every issue that hampers their model of Customer Delight. For its qualified and collaborative mindset, the company has welcomed a multilingual client base consisting of many corporate names such as Thermax Ltd., Adani, VA Tech –Wabag, Xylem Water. The company is also an approved and regular supplier to many PSUs: NPCIL, BHEL, NTPC, SAIL to name a few.

Moreover, to maintain their team’s overall content, Everest recognizes its employees’ performances with awards and multiple HR schemes. The company also has a profound Sr. management team who motivate their employees and instil a ‘Company First’ mindset in them. A HAND TOWARDS ELEVATING THE SOCIETY Even after being a small scale enterprise, with limited resources, Mr Malhotra takes a keen interest in elevating society. The company has established relations with various NGO’s and Trusts/Foundations, which are focused on upgrading Sanitation & Drinking Water facilities. The company also has a commendable initiative for girls under their CSR services- “Education of Girl Child in Top Private School”.

ADAPTIVE TO CHANGING MARKET TRENDS “I feel the best way to stay connected to the trends is to stay connected with your customers and keep understanding their diverse needs”, asserts Daksh Malhotra (Director). In-depth R&D has intensively helped Everest Blowers, to fathom to customer needs and conceive the products accordingly. It has also helped in keeping them abreast to the evolution and innovations in the market. The practice has helped them to stay in touch with the transitions in the industry and learn from the foreign markets. By utilizing the knowledge the company aims to innovate prospective methodologies, which can take them to the next level. This approach is further aided by the Govt. initiatives. Being an MSME to the core, the company is highly aided by the idea of 3L’s (Land, Labor & Law) of Govt. By staying affiliated to these, the company sees growth in their scale of the industry whilst bringing out novel ideas with the determination of implementing them.

ACHIEVEMENTS PAVING THE PATH FOR GLORIFYING PROSPECTS Through its unconquerable journey of 4 decades, in the manufacturing industry, the company has incubated an enormous and prospective client base.The company was bestowed with “National Award for Quality Products in MSMEs 2013”.In F.Y. 2018-19, the company earned a humungous turnover of 95 Cr.In the coming years, Everest is looking forward to continuing its captivating practices – keep learning and staying according to evolution. The company aims at adding more merchandise to their trove and entering the exports market in a more structured way.Customers are always looking for platforms with ‘Packaged Solutions’ and Everest is keeping a constant approach to gear itself accordingly for that.

AN ARDENT WORK ENVIRONMENT “Happily dissatisfied is the motto at Everest”. Based on this statement, the Director acknowledges that a skilled

FROM THE DIRECTOR’S DESK “Derive pleasures from the little things in life, be good, do good - the world is a beautiful place” – Mr Daksh Malhotra

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

BCM REVIEW

The Meaning Importance Of Digital Transformation

There was a time when businesses, as usual, was often good enough, though, every era has its buzzwords. The era we live in is everything interconnected, equally outstanding, performance is getting perfection. There’s only one space left to innovate in you. You are the main point of the raging tornado of change fuelled by digitization, Augmentation, mobilization, Automation, and a whole lot. Today, science fiction is about to become science fact. Think about a self-driving car, the computer can learn your behavior and act. Transformative technologies are bringing major changes in many aspects of business and even entire industries, just like the 18s when steam engine and electrification innovation revolutionized whole sectors. Sound’s amazing, isn’t it? but it may create problems for a lot of businesses. As per John Chambers (CEO of Cisco System) “At least 40% of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies.” In short word, digitalization is critical to the survival of businesses – not merely because of vitality that it offers to a company by upping its operational efficiency, but due to its capability to let a business act proactively by having the right decision as well. But, in spite of such kind of resounding affirmation from the leading lights of the market, around 34% of organizations have owned a digital transformation. So what is it? What is Digital Transformation? Digital Transformation is a strategic planned organizational change, which begins by empowering teams with a unique technique to create a highly responsive strategy and fearless culture of innovation. Fundamentally, it is a way of changing how the business operates service and value to users or consumers. Moving to new technology, implementing digital services, or even truing workload into cloud computing architectures, it isn’t that easy. Often digital transformation involves scrutiny, reinvention, and even creation of new jobs at an organization. A company must have great employees with great skill sets. Suppose that your company pivots toward data to be a big part of the business model, then you need a data protection person. Digital transformation is used as a cover term to define multiple upgrades within an organization. You may be implementing new tech in the workplace, but it could impact many different areas of your business. Adding www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

one new tech in a specific area may require a new system in other parts of the area. For example, A higher and faster computer a bigger server.

insight, businesses can optimize their plan and process for an even greater outcome. It can bring huge changes in two specific things which require most – costs and revenue.

Putting new tech in the workplace is easier said than done. You need to come out of your comfort zone and change the old traditional work.

in order to get consumer’s behavior patterns, relevancy, real-time feedback, and others, data-driven requires. This can be attained by utilizing structured (Personal customer information) and unsaturated data (Social media metrics), which can be filtered out from a large amount of data. For instance, A customer on weekends and looking for a product that you sell, if you get them and you send a message about that product, they are going to buy it. In this way, you can build a bond between you and your customer

Importance of Digital Transformation Of course, digital speed would be much faster than a traditional one. The digital transformation can bring success for your business largely because of the speed of accuracy, especially when digital disruptions are giving strong competition in the market. Now you might confuse about that so let’s know about their benefits.

#3 Easier Collaboration Digital transformation makes it easy to get the exact information at the same time, which eases the work environment and productivity. Enabling businesses to overcome “us vs. them” mindset, transformative tech can become a major mover of smooth collaboration.

#1 offers a great and new experience to the customer Today there are so many similar products available on the market, it is very difficult to differentiating completely on prime offer. This is why customer experience alone has emerged as the new battleground for getting explicit differentiation. In fact, the consumer looks at it as the core criterion while buying stuff and making a decision to buy one. They want to know everything about the product. Many studies found that around 85 to 95 percent of consumers are more likely to be loyal to a brand.

Digital transformation makes sales and marketing more operative and effective. A salesman team can get a list and the marketing team can unitize those lists of data to draw insights and make a strong plan about the targeted users. Just like CRM Tech which can track historical client data related to interaction and interest.

Here, digital transformation can offer a quick boost to the enhancement of consumer experience. In this way, the company can have real-time and cohesive communication with users. AI-powered chatbots can reduce consumer issues faster than ever - it can give you a positive vibe about your brand in the market.

The only way to enter the unexplored market is to get new users. It starts with identifying the area and dividing it into a sperate section according to market place the new products. Moreover, if this is supported by sound data analysis and immediate access to demographic elements, the entire process of market penetration can become Hassle-free, which is great for your business

Moreover, you can use the device or new tech to locate the consumer exactly in the shop and send the relevant marketing message base upon the service or product that is near to them. It will prove to be a millstone for businesses, and you can earn more trust from users.

#4 Helping Employees To Be More Effective Workforce engagement has become a hot topic. Employers are exploring new ways to improve productivity; here digital tech is helping employees to become more effective in their own roles. Transformative technology offers a valuable opportunity for the main business function like finance and HR, to get away from manual and automate areas like payroll, offer wider business opportunities. Today a lot of employees are working remotely and giving better products rather than being at the office, it is possible because of digital transformation.

#2 Data-Backed Decision Making Peter Drucker “If you can’t measure it you can’t manage it.” to make sure that each function is performing well at their level, you require numbers to relate with the high benchmarks. Leveraging the power of digital provide you the authority to track metrics and analyze the collected data during the time. On the basis of this precise and timely 47

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

LEADING EDGE INFO SOLUTIONS TURNING IDEAS INTO BRANDS Kajal Dobhal | Business Connect

Developing a positive online identity is a fantastic way to market your business. But why is it so important and how do you create one? If your business name appears in an online search, you are already on the right track. Even a small business with a website usually gathers more audience than one without. A website adds credibility to your brand besides giving a professional touch to your business. In this age of tech boom, it becomes all the more important to create an online presence. Even if your company doesn’t conduct online business, your customers and prospective clients would strongly appreciate your presence online. If they don’t see you, they will probably forget you. To make things clearer, let’s see this relevant example: Suppose your business manages seafood products and related ingredients. A potential customer has an impromptu family get-together and needs a few items of seafood. She searches online ‘best seafood near me’ Your company’s website appears in the search results. After looking through your website, she’s happy that you can provide her the needed items. Yeah!! You’ve just earned another customer!

DEEPANSHU THAKRAL Founder & CEO

The internet makes it much easier to showcase your product and services. Every business should ideally look to develop a positive online presence. This is one of the most critical investments that a business can make. The benefits are endless! Meet the team of Leading Edge Info Solutions that exactly does the same. Leading Edge Info Solutions specializes in web designing, web development, e-commerce solutions and digital marketing for clients. Besides providing excellence in quality and creativity, it also gives unparalleled customer service and support to customers both locally and internationally. The company augments your operational strength through creative website design & development, and far-sighted marketing solutions. RANGE OF SERVICES: THE COMPANY OFFERS A RANGE OF SERVICES IN NUMEROUS FIELD, SOME OF WHICH ARE: • Fitness Trainer • Chiropractor • Pest Control • Financial Companies • Ecommerce • Car Dealership • Country Clubs • Jewellery • Gyms • Real Estate • Fashion • Dental Marketing • Travel Industry • Biotech/Pharma • Restaurants & Bars • Caterers • Hotel • Franchise • Healthcare • Legal www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

team that is very friendly and committed to the work. NEVILLE CHRISTIE Founder & Mentor, CEO Mentor

WEB DESIGNING An astonishing design is one thing and an astonishing experience is another. The team of Info Edge walks that extra mile to craft a design that can do more than just impressing a visitor.

A wonderful and talented outfit of designers and programmers. I used them to redesign our 10-year-old web site and give it a new life as well as perform SEO work behind the scenes. They did a fantastic job and we couldn’t be more pleased. Now we are using them to design marketing materials. STEVE GARDNER Test Point Inc.

WEB DEVELOPMENT Web development services embrace the latest tech trends and comprehensive support that guarantees substantial performance. DIGITAL MARKETING The team infuses tried-and-true strategies with everchanging marketing trends to ensure an impressive ROI on all the marketing campaigns.

Want To Know More About This Promising Company? We Had A Conversation With The Founder To Bring You Some Exclusive Insights On Who They Are, How They Work And What They Believe In. Here’s A Quick Glimpse.

E-COMMERCE SOLUTIONS Take your business to the digital space in the best way possible. Drive impressive sales with a highly functional e-commerce store.

WHAT KIND OF CLIENTS DO YOU SERVE, ANY SPECIAL MENTIONS? We have worked with many big brands but due to NDA, I can’t disclose everyone’s names apart from these clients with their prior approval i.e. Thread & Ink (Australia), XY London (UK), The Moore Show (USA), The Voranida (Thailand) .

MAKING OF LEADING EDGE INFO SOLUTIONS It was established in 2012. It started as a design firm. During the initial years, two of the biggest challenges were finding the right people to work and building trust. Mr.Deepanshu Thakral, the founder and the CEO at Leading Edge recalls the experience of yesteryears “people are always reluctant to join hands with a new company. This is the best phase in the life of the company because this phase tests your beliefs into the company. This is the time when you make it or break it. It is easy to start a company but to sustain it requires a strong mindset, willingness to fight and prove that you have great services, every single time. During this phase, we worked hard and smart. Gradually I began to develop a team with people who had the same vision. Yes, there were still challenges. There were always strong competitors. But a successful business focuses more on sharpening its strength. As years passed by the company built networks. From a design firm, it expanded into a digital marketing firm. Leading Edge now serves clients across the globe in the USA, UK, Germany, Canada, UAE, and Singapore to name a few.”

IN TERMS OF YOUR MARKET, WHAT DO YOU FEEL THE FUTURE HOLDS FOR ENTREPRENEURS? The Future is for Artificial Intelligence, Big Data, and BlockChain Technology. In a few years’ time, the world will revolve around these. The businesses that can manage these better will be a market leader. HOW NECESSARY DO YOU FEEL IS IT TO KEEP YOUR EMPLOYEES CONTENT, HOW DO YOU ENSURE IT? I feel this is very critical. I listen to their queries. We try to keep the environment-friendly. We appreciate the performers and keep it positive through various engaging activities and courses which make every employee comfortable. As a CEO, I know the concerns of almost every employee and always try to understand their needs and wants. So we make sure almost everyone gets what they need.

Here’s a testimonial to the fact that leading-edge has really been one of the best in its arena

WHAT DOES THE FUTURE HOLD FOR THE COMPANY? We are working on IOT, BlockChain and other solutions and technologies which are emerging in the market and working on providing solutions to the Society in the field of agrotech and food Tech.

THIS IS WHAT CLIENTS SAY: “ Leading Edge Info Solutions Developed both of Our Websites and did an outstanding job. I was aware of what exactly was going on every day during the implementation. I really like the fact that they have given me a hands-on approach to everything and the final outcome was looking exactly how I wanted.” Sean Hopkins I would like to thank Leading Edge and the team for ultimate work. My website looks excellent. The team worked with us closely and we knew what was going on all through. It was a pleasure to work with your design 49

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

BCM REVIEW

What You Need to Know About Buying A Car in this Pandemic

Until it passes, the pandemic has brought so many questions about the new normal for everyday life. Everything like schools, gyms, and many others are temporally closed all over the country except for essential services. Although, recently it has been announced by the government that there are few shops and other businesses are going to open. People are still working from home. Before the pandemic, a lot of people had a plan to buy a car. Now they might be wondering is if buying a car is still safe in the worse time. So, don’t worry I’m going to show you some experts and people opinion, It may help you.

According to Capgemini.com, “in India 70% percentage of consumer – who would prefer to avoid dealership visits to compare financing and deals due to COVID-19”. It is up from 39% before the pandemic. On April 22, 2020, Hyundai India announced to launch a program called “Click to Buy”. The company has integrated 500 dealerships under the “Click to Buy” program that is an end to end online car purchasing platform. Sure, people always want to go to the car showroom, poke around inside the car, and see the color choice. But for most people, car buying tradition will soon be almost virtual according to experts. Because of the pandemic, there are many restrictions that have forced businesses to change the way to sell the product and service to www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

consumers. Now the real question is, how exactly will the virtual experience be different? For instance, what if you want to negotiate a lower price? Well, you can still do that thorough their official app instead of in person. Also, you don’t need to worry about paperwork at all, your valet will bring a portable printer and take care of all these worries at your home. Mercedes, BMW, Honda, Tata motors, many other companies are also increasingly ramping up online sales platform.

Vehicle industries and dealerships that transition swiftly to e-communication would get more consumers. And no doubt, customers will also get benefits. You also need to know that it may become a situation that any vehicle will become more streamlined and very few times taking. There is only one employee who is going to handle the whole purchasing process – from test drive to finalizing paperwork and new car delivery at your home.

Experts believe that this summer could be a bit confusing time for those who want to buy a new vehicle. When a vehicle showroom gets going to earnest following months, there would be 3 model years of new cars or other vehicles to choose from: remaining 2019s model, 2020s model, and new intro model 2021s. You will also get surprising deals like 0% finance, for 84 months. Although, few of the companies will agree on this type of deal.

For those of you are wishing to buy a new model car, and are not quite as tech-savvy or have many questions — in such kind of situation, you need more handholding, otherwise, it could be challenging. Although a lot of people know what kind of car they need, in such cases, you can go online.

For consumers, it will be very tough to know the dealer’s bottom line, offering the many inducements and the shifting sands of the post-coronavirus landscape. In such time, there is only sound you will hear from them “It is a good deal as compare in the past.”

Experts say that consumers aren’t just ones stumbling into the new world “online car buying”. The majority of car dealerships are not ready to enter into a complete online world. It may mean that customers won’t experience a perfect online service, and you may have to visit the showroom.

I asked one of the showroom persons, who said that “it would be better if you buy at the end of the month,” at the time, the dealer will be in rush to move their inventory, and you can negotiate on price.

In addition, there are a lot of finance & insurance products that would have been important to the customers may not be passably presented online – even offered at all. It indicates that consumers aren’t going to have a chance to consider an extended service agreement and other optional services.

Seeing in such kind of condition, we would say that a vehicle dealership would be different than now. As we can see that we all have become accustomed to home deliveries for every single thing, cashless transaction, and pick up & drop-off series for taxi services. Now Online car purchasing tradition has grown so quickly, the day isn’t too far off when parts and repairing will certainly become common.

As we have discussed a lot of thig about “online buying car”. But People like to visit a dealership. According to autonews.com, 83% of people cannot buy a car without seeing it physically, and 75% buyer would not want to buy a vehicle without a dealer involved. It all shows that the value of the dealership is still alive.

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

INSTITUTE OF THE YEAR FOR DIGITAL EDUCATION 2020

Learn Digital Academy Developing Industry Relevant Skill in Digital Marketing and Graphic Designing Ashwathy Nair | Business Connect Organizations, governments, startups, and non-profit organizations are spending a major portion of their earnings to target, attract, and bind their audience. This is the prime reason to learn Digital Marketing. Digital Marketing skills are unquestionably a ‘The Marketing’ of the future’. Around 30 lakh students graduate in India every year but a very low percentage are employable despite huge demand. The root cause behind such a poor ball game is the vacuum between industry-relevant skills and education. These students are good at theoretical knowledge but do not have hands-on experience and skills to apply these theories. Organizations want people with industry-relevant skills. They want people that can take the business to a higher level, convert their leads, and increase their sales and profits. In the last few years, the world has seen an extensive shift from analog to digital. There’s a significant rise in the number of people joining the online world. Thus honing up your skill as a digital marketer can take your career to a new level. The significance of digital marketing fits not only in favor of marketers but it bestows innovation to the consumers too. Let us look and understand how skill development organizations like ‘Learn Digital Academy’ (Digital Marketing Consultant of the year 2019 – The CEO Magazine) is polishing one’s ability to acquire industry-relevant skills as a digital marketer. Learn Digital Academy is an Education Brand of Webi7 Digital Media offering courses certified by Jain University Centre for Skills. The academy offers Digital Marketing and Graphic Designing Courses with University Certified Curriculum continuously updated as per the industry standards. The article answers some of the fundamental questions any learner may have. How will you learn the skills most relevant to you at Learn Digital Academy? : Through productive upskilling strategies and programs learners will recognize gaps in their knowledge and skill. This will allow them to focus on the areas they need to. HOW CAN YOU USE WHAT YOU LEARN ON THE JOB? A comprehensive Digital Marketing learning experience involves Training, Certification, Internships, www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

Nikhil Jhunjhunwala | Co-Founder 52

and Placement in a reputable Digital Marketing firm. Learn Digital Academy believes in Quality Education and value for money. The academy follows a strictly goal-oriented teaching curriculum through live projects and practical coursework so that students can see for themselves the results of putting Digital Marketing strategies into practice. New and Seasoned Entrepreneurs can enhance their practical digital marketing skills to use in running their online business.

WHAT KIND OF CLIENTS DO YOU SERVE? We train students, working professionals, homemakers, and entrepreneurs to provide them with better career and money-making opportunities. We are a growing team of professionals ready to pave the way forward for aspiring Digital Marketers and just about anyone interested in learning new Digital Marketing Techniques. DID EVERYTHING COME EASY, OR YOU HAVE YOUR STORY OF STRUGGLE? We started as a Digital marketing agency, meanwhile hiring we faced lots of challenges as freshers were not trained adequately and they needed to be again taught the complete course thus we started as an institute.

WILL YOU BE GIVEN TIME TO LEARN?: Learn digital academy is an education brand of Webi7, the trainers actively participate in client projects under Webi7 keeping themselves updated with the latest industry tools and techniques. Thus, guarantees the student with the updated training knowledge and technique

DO YOU STILL COME BACK TO WORK WITH THE SAME ZEAL, LIKE YOU DID WHEN YOU STARTED? The business has always been a passion. Zeal has increased with each day into the business. Earlier the mind used to run 8-10 hours for work now it’s from the time the eye opens and shuts down.

WHY LEARN DIGITAL ACADEMY IS A POPULAR SKILLBASED ORGANIZATION? Learn digital is a skill development partner of Jain University Centre for Skills. When a university chooses an academy as its skill development partner, it says a lot about the academy. Here are some of the reasons:

IN TERMS OF YOUR MARKET, WHAT DO YOU FEEL THE FUTURE HOLDS FOR ENTREPRENEURS? The Professional and Online Training Industry is on a huge growth track right now. People around any part of the globe can learn from the world’s best trainers easily and upgrade their careers. The education market globally is worth more than trillions. In the coming future, we see our self amongst the biggest EdTech company in India and helping lakhs of student for a better career opportunity

• It’s an only Digital marketing Agency based training institute. • The academy is a skill development partner of Jain university • Learn Digital strictly follows a University certified curriculum • The institute has industry experienced trainers with a minimum of 5 to7 years of experience: • You get to learn practical aspects through live agency projects of the actual businesses • Trainers are updated with continuously evolving digital marketing industry as being a part of Webi7 digital Media • The academy organizes Webinar Marketing & self-development sessions from Industry leaders & influencers • Most importantly, the academy also offers university certification with on-campus placements packages

HOW ARE YOU GIVING BACK TO SOCIETY? We have organized sessions with JITO for educating the Digital Marketing Certification course for students who are financially challenged and help them in setting up their career turning them into the financial hand for their family There’s a lot of unpredictability about how the working style will change. AI has begun to rapidly reshape the industry. One should develop the habit of learn-unlearn and relearn to stay in the race as most industries are likely to witness dramatic changes. This means that polishing your skills and making it industry-relevant is a major part of your career growth. Evaluate your work and learning progress and assess what skills can take your career to the next level. Next, learn practical skills and accelerate your working life.

Learn Digital has been awarded ‘Digital Marketing Consultant of the year 2019 by the CEO Magazine’ It has been awarded by Sorav Jain as ‘Top Digital Marketing Training Institute’ in Bangalore. In addition to this, the academy is recognized as ‘Users Choice 2019’ by Justdial We chatted with Nikhil Jhunjhunwala, the co-founder of Learn Digital about their journey, how he and his team ensure to promote the most industry-relevant skills and excel at it. Here’s a short extract from our conversation.

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

MEC CONCEPTS

A FUTURISTIC FIRM WITH CUTTING-EDGE TECHNOLOGY

SUNILKUMAR CEO

Dr. Amit Mishra | Business Connect Mechanical Electronics and Computing (MEC) Concepts is a centralized platform for the companies seeking Product Realization solutions from numerous technological sectors such as Mechanical, IT and Electronics engineering. The acronym MEC stands for ‘Mechanical, Electronics and Computing’ Concepts. The company’s prime focus lies towards enhancing technology to conceive futuristic merchandises that help OEM’s to accelerate product launches with cutting-edge innovations. MEC proffers huge expertise in the areas of Mechanical and Electronics Engineering, which helps to procure creative solutions at a stipulated time frame to help product realization. Being an engineering firm to the core, MEC unfolds its umbrella of services to encompass complete product development life-cycle and craft revolutionary products to create a technologically upgraded world. AT A BRIEF LOOK MEC Concepts was incorporated at Bengaluru, in the year 2013. It is an ISO 9001 certified company, with 6 years of global experience in boosting engineering services. MEC focuses on provisioning Product Designing and Engineering Services of the finest grade at a cost-effective range. They have strong leaders in the upper echelons who incorporates a fine blend of expertise and experience in Engineering, Product Life-Cycle Management and Technical Documentation. The company maintains a global presence with its three offices stationed in Germany, Singapore, and Korea. Bringing together all these factors MEC justifies itself as a favourable name of end-to-end product realization solutions for various segments namely Automotive, FMCG, Industrial and Medical domains. www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

ADAPTIVE TO THE ROBUST TRANSITION IN THE MARKET The constant transition in the technological platform has conceived many revolutionary products, which consists of Automation, Robotics, and AI. To stay adaptive to the evolving landscape, MEC installs these technological advancements in its operations to ensure an increased output and efficient production. By fathoming the need of its clients, MEC conducts in-depth analysis to conceptualize the market and procure end-to-end reports, leaving behind a prospective and lasting impact on its clients.

A VIGOROUS AND SPECIALIZED TEAM MEC has accommodated a proficient team, who proffers more than 15 years of experience under their belt in the industry. With the right blend of talent and experience, the team works on completing projects, while on the other hand, their in-house team takes care of clients’ demands for resources. MEC aims to form fully functional cross-platform engineering teams. The approach helps MEC’s customers by adding great value in accelerating their product design cycles.

Furthermore, these disruptive circumstances put forth the need for an exemplary shift in the approaches to hasten product launch and stay competitive. For that, along with punctuality, products need to have a variety of configurations. This puts forth the significance of iterative ideation, conceptualization and development phase. Incubating the aforementioned aspects, MEC Concepts has created a window of opportunity by offering a suitable platform for the development of products within a stipulated time.

To work towards successful product design, the product engineering team possess the expertise in areas of: • Conceptualization (From a pencil sketch to a working 3D animation). • Mechanical engineering aspects including DFMA, form, fit and function. • Electronics engineering – embedded design, communication and control systems. • Manufacturing and Testing required to push the product through different phases of the product release cycle.

IMPACT OF ‘MAKE IN INDIA’ CONCEPT The ‘Make in India’ initiative has played a major role in taking manufacturing industries, to the next level. For MEC, it serves as one major pillar for accomplishing projects. Believing that India has a huge consumption market, for engineering & manufacturing services, MEC opens its trove to bring out dynamic products and services that not only give nationwide durability but a strong global exposure as well. This Govt. initiative further assists the company in taking manpower development to the next level.

The streamlined selection of appropriate candidates from the initial recruitment phase allows the organization to form huge teams that work for OEMs and are affiliated to the strategic business initiatives. Each of their projects come with a customized solution and MEC crafts its project teams to be agile and significant in their conclusions. Their modular engineering team shows their efficiency on product design and development at an augmented pace.

STRONG FOOTING WITH A VARIETY OF SERVICES The company envisions to be the most preferred Product Development and engineering software services company. For that, they stand on the principles of infusing excellent quality in all engineering services, which increases productivity and timely delivery, ultimately achieving high customer satisfaction rate. They have installed a wide variety of engineering services namely – • Mobility HiTech and IT: Automotive, Aerospace, Heavy Vehicle Telecom, Consumer. • ElectronicsHealthcare: Medical Device Design and Development, compliance. • Industrial Engineering O&G: Plant Engineering, Automation and Control Systems, Structural Engineering. • Mechanical Engineering Services (MES): Product Design, CAD, CAM, CAE, RPT. • Engineering Software Services (ESS): CAD/PLM Customization, C/C++, JavaNET, PERL, Python, Web-Based Applications. • Electronic and Embedded Design Services (EDS): Embedded C, QT C++, HMI, MATLAB, Simulink.

Further MEC’s virtual designing and animation team work vigorously to deliver the optimal product visualization with groundbreaking 3D effects. PROJECTS WITH A ECO-FRIENDLY OUTCOME MEC has always worked on projects that have a positive environmental impact. Every product manufactured is particularly designed for smart cities with an environment-friendly concept. A few instances are Smart Energy Meters, Voice Command Water Filters, Wireless charging stations, Air cleaner, etc. that can be installed in public places without worrying on adverse effects. This eco-friendly focus through every product further aids the company in attaining strong forte in the market. THE COMPANY’S LOOK ON FUTURE Engineering and manufacturing industry has a high level of volatility. MEC forecasts that this transition rate will increase with the industrial revolution. Henceforth, MEC looks forward to customized products and services, which can increase their clientele base. Furthermore, the company believes innovations such as cloud computing, flexible workforce and lower-cost manufacturing options will supposedly make it easier for them to devise products and services to serve niches.

Through encompassing a variety of engineering services, MEC constantly seeks opportunities to improve processes, products and technologies across different sectors. 55

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

BCM REVIEW

In the 1950s, Maxwell Maltz (American cosmetic surgeon) started noticing a strange pattern among his patients. When he would perform an operation (Facial operation) on their patients, Dr. Maltz got that it would take around 21 days to get used to seeing their new face. He also not noticed those patients who had an arm or leg amputated, they would sense a phantom limb for about 21 days before adjusting a new situation. Later, he did experiments on himself to change behavior, he found that it took himself around 21 days to form a new habit. He wrote these experiences “These, and many other commonly observed phenomena tend to show that it requires a minimum of about 21 days for an old mental image to dissolve and a new one to jell.” In 1960, Dr. Maxwell Maltz launched a book called “Psycho-Cybernetics,” in this book he has written his thoughts on behavior changes. The book went viral all across the country and become popular – till now over 30 million copies have been sold – this situational observation has become accepted as fact.

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

There are a lot of motivators and as more people like Zig Ziglar, Brian Tracy, Tony Robbins, and others recited Maltz’s story. But people forgot that he said “it takes a minimum of about 21 days” shortened it to, “It takes 21days to form a new habit.”

Dopamine is a very crucial chemical massager in the brain that strengthens the behavior and creates the craving to do it again. This is why most people crave drugs even they know in the end it will be harmful.

And that’s how people began the common myth everywhere that it takes “21 days” to become automatic. It’s remarkable how often these timelines are quoted as statistical facts. It could be quite a dangerous lesson - if the majority of people say something more often time, then every single one starts to believe it.

In 2009, published an article on European of Social Psychology, psychologists Phillippa Lally, H. M. Van Jaarsveld, Henry … Potts and jane Wardle (University College London, London, UK) made a research on 96 volunteers (30 men, 66 women) for 12 weeks, each person chose different behavior like 31 to choose a drinking behavior, 34 an exercise behavior, 4 mediation, and 27 choose eating behavior as per the article.

It makes sense why the “21 days.” become popular among the people. It’s easy to keep in mind the time frame and short enough to be inspiring, but most important long enough to be believable. In fact, who wouldn’t like to replace bad behavior with a good one after 21 days?

The research acknowledged that, on average it takes more than 9 weeks before a new habit becomes automatic – 66 days to be exact. However, it ultimately depends on a lot of things like the habit we chose, a person, and the circumstances. According to DR. Lally, the time it took anywhere from 18 days to 254 days to become habitual of a new habit – not 21 days.

But, the reality is that Maxwell has written the whole book according to observation: what was going on around him and how he experienced the experiment himself. There isn’t any claim on it. In addition, he ensured to say that this was the min amount of time needed to adopt a new habit.

The most interesting thing, the study also found out, “Missing one opportunity to perform the behavior didn’t materially affect the habit formation process.” In another world, no matter if you mess up from time to time. Becoming habitual of new behavior is not all or nothing.

As per a 2012 study, published the British Journal of General Practice -- you can find on NCBI, “habits are defined as actions that are triggered automatically in response to contextual cues that have been associated with their performance.” Let’s take an example to understand this statement--when you hop on the car, you intuitively put on the seat belt. You don’t think at all about doing it. have you asked the question why?

There isn’t any right or wrong timeline. The only timeline that value is the one that works best for you. Besides, if you are making a commitment to bring changes in your life. keep doing that without focusing time of period.

The reason because your brain likes habits because they are efficient. When you automate common actions, you realize mental resources for other activities.

Most often question ask why don’t we throw our bad habits in the trash even if I know something’s bad for us? A lot of people want to quit smoking, Drugs, and alcohol (a bad habit) but they don’t. For this research, NIH funded scientists have been looking for the question. According to Dr. Russell Poldrack (a neurobiologist at the University of Texas at Austin) “Pleasure-based habit so much harder to break. Enjoyable behaviors can prompt your brain to release chemical call dopamine.”

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

PALC NETWORKS: EXPERTISE IN NETWORKING

AND CLOUD DEVELOPMENT SERVICES S. KINGSTON SMILER SELVARAJ (CEO AND CO-FOUNDER)

| SANTOSH DANEGOUDAR (CHAIRMAN & CO-FOUNDER)

Indranil Roy | Business Connect

HOW IT ALL STARTED

With a team of highly skilled professionals, PalC Networks has an area of expertise in Networking and Cloud Computing. Incepted 4 years back, their key focus is on Network-oriented services; cloud computing, IoT and Analytics. At PalC Networks, highly enthusiastic experts and technically advanced employees achieve common organizational goals and objectives in the arena of networking with passion and perseverance. Going into the intricacies of services, the Company offers network and cloud development services that include SDN, NFV, WhiteBox Networking, Data & Network Analytics, IoT Cloud App Development, etc. Specialized in White Box Market, Palc Network renders a great contribution to it with in-depth research and development. It runs completely against the traditional networking model where you buy switches and routers from a single vendor and then you run the network. However, in White Box Market, you purchase switches and routers from the vendors and software by Network Operating System Provider. They help several Network Operating System Providers in open-source community (SONiC, DANOS, FRR etc.) as well as commercial vendors. Besides this, they provide a lot of services in the field of Analytics as well.

A story of infinite struggles is involved behind the inception of any business or company. An idea needs to be nurtured and all the possible efforts are directed towards it. S.Kingston Smiler started a career as a developer, and then he gradually started shifting his focus towards Presales and Product Management side. Meanwhile, he met the co founders, Santosh Danegoudar & Parul Agrawal of the Company, who are also from the Engineering background. Thinking deeply about the customersâ&#x20AC;&#x2122; requirements and services, they started working on the consultant mode. They gathered confidence from the customersâ&#x20AC;&#x2122; side because the number of customers was increased from few to 10 in a span of two years. On the same notion, they were focusing more on building products and elongating the list of clientele. After giving a deep thought, they incepted the PalC Networks.

HOW ARE THEY DIFFERENT?

In contemporary times, if you look at the network service provider companies, then they are only limited to provide you services like switching, routing, etc.

S. Kingston Smiler Santosh Danegoudar CEO

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

CO-Founder

And, the application service provider companies only focus on launching new applications with the help of newer and advanced technologies. Possessing an enriching experience in the Networking zone, Palc Networks provides you a blend of networking and application services that provide an upper hand in the competition with its peers.

TAKE ON RESEARCH AND DEVELOPMENT

The Company develops products for its customers. For which, it undertakes a crucial process that is R&D to know the intricacies of their services. A highly proficient team of Research is there in the Company to learn, relearn and unlearn the things in the market. Illuminating innovative ideas and experiment with them on several processes to bring dynamism in the services. In this way only, the Company progresses towards the acme of excellence and success.

THE CLIENTELE

Tailoring to the needs of a wide range of clientele, PalC Networks provides services to startups and multi-billion companies. Customers want to use their core strength that is the white box market to scale up their operations and applications. Using the latest technology, they are working with the existing customers very closely in bringing the product and services to multiple ranges of clientele that include software companies, hardware companies, e-commerce, and diverse segments.

need to be updated. Aligning with the latest technology also seems so essential. Connecting to the dots is important. Switching from the values and ethics to the challenges faced by the Company. The most prominent obstacle was to find the right set of people to work in the organization. They do not face any challenge to identify the right customer but to find the appropriate people with correct skill set is far more challenging in this technologically-driven era.

FUTURE PLANS

VALUES AND ETHICS

Working relentlessly for the Company, they envision coming up with the product in white box market and Network Analytics. Santosh Danegoudar says, “We want to be known as Product and High-end Services Company. We want to be the enabler of innovative ideas of the Company”.

In the internal organization also, they encourage taking feedback from the employees. At PalC Networks, everyone needs to be technologically-oriented. They believe in the transfer of knowledge, whatever is happening in the market, employees

As an entrepreneur, S. Kingston Smiler has a powerful message to deliver to the readers. He says, “You have to be watchful what’s happening in the market. Be aligned with your intuition and you ought to be more calculative in taking risks. Whether or not you are an entrepreneur, but you need to rely on your gut whilst taking decisions. This is the ultimate success mantra.”

S. Kingston Smiler believes in truth and transparency. He says, “If you are truthful to the customers and when you fail at times, then they will trust and respect you. Be transparent with them, even if you are not at the right path, they may not understand at that point, but later they will realize this.”

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

SECEON INC.

EMPOWERING ENTERPRISES AND MSSPS WITH COMPREHENSIVE CYBERSECURITY PLATFORM FOR THE DIGITAL-ERA

Indranil Roy | Business Connect

Chandra Shekhar Pandey | CEO and Founder The dominance of digitization across the globe has benefitted humans a lot, but every coin has two sides, so is with the burgeoning digital economy. Several unwanted and alarming cyber threats are imposing a serious security breaches. To counteract threatening issues; there is a dire need of cybersecurity and its implementation for making the processes more secure and reliable. Seceon, the pioneer of the first fully-automated, real-time cyber threat detection, containment and elimination platform has transformed the digital ecosystem. Founded by Chandra Shekhar Pandey, Seceon’s mission is focused on “Cybersecurity done RIGHT.” Seceon empowers Enterprises and MSSPs to provide “Comprehensive Cybersecurity for the DigitalEra”, through the coalescence of Seceon’s Dynamic Threat Models, Machine Learning and Artificial Intelligence (AI) with actionable contextual awareness to proactively surface threats and breaches that matter as well as to automatically contain and eliminate them in real-time. Seceon offers two solutions that are built on its Open Threat Management (OTM) Platform:

SECEON aiSIEM™

Seceon aiSIEM™ goes beyond traditional SIEM and eliminates the need for adding multiple silo solutions. It ingests raw streaming data – logs from all devices, OS, Apps and Services in the ecosystem (on-premise, cloud); Flows, such as NetFlow, IPFix, sFlow, jFlow from network infrastructure, and subscribes to identity management infrastructure, such as Microsoft® Windows® Active Directory™ service, LDAP, DNS, DHCP, Azure AD, etc.. This streaming platform has functionalities of traditional SIEM, SOAR, user and entity behavioral analytics (UEBA), Network Traffic Analysis (NTA), Network-Based Anomaly Detection (NBAD), Intrusion Detection System (IDS), threat intelligence feeds for correlation and enrichment, advanced machine learning (ML). It also has AI with actionable intelligence and proprietary feature engineering, Policy 2.0 to proactively detect threats/breaches, automatically or via push button containment and elimination of threats in real-time and continuous compliance & reporting. The aiSIEM platform generates meaningful alerts with context and situational awareness and enhanced accuracy from the scores of threat indicators otherwise analyzed by the security experts.

SECEON aiMSSP™

Seceon aiMSSP™ enables Managed Security Service Providers (MSSPs) to offer outsourced security services that include security monitoring for 24x7, threat intelligence, proactive threat detection, elimination and containment in real-time, at minimal and predictable costs. It empowers MSSPs to deliver affordable, managed / co-managed security services - aiMDR, aiSIEM, and aiSOC - to enterprises, SMEs, and SMBs maximizing their revenue-generation. aiMSSP enables MSSPs to grow without having to make significant upfront investments of resources (pay-as-you-grow model) and become a Master MSSP by acquiring new MSSP customers.

HOW ARE YOU DIFFERENT FROM THE COMPETITORS?

Seceon OTM Platform is the industry’s first fully-automated platform offering real-time, proactive threat detection, containment and elimination for all threat categories, including malware, ransomware, spyware, botnet, compromised www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

enterprises will not be spared either. As cyber risk continues to grow, and threats become more intelligent and capable, they look at the growth of a comprehensive platform approach eliminating the need for silo solutions that leave gaps in the enterprise security posture. Seceon has been on the cutting-edge of cybersecurity with its innovative platform and solutions and they strive hard each day to stay steps ahead of the competition, providing significant value to our customers.

credentials, insider threats, denial of services for applications & protocols, vulnerability exploits for web/ emails/OS applications, data breaches and exfiltration, IT mistakes, IDS, Network Behaviors and IoT. Factors that separate Seceon’s solution from competitors include: Comprehensive Visibility The OTM Platform ingests all raw streaming data (Logs, Packets, Flows, and Identities) and provides a realtime extensive view of all assets (users, hosts, servers, applications, data access and movement, traffic) that are on-premise, cloud or hybrid and their interactions.

Seceon is led by a team of industry experts in cybersecurity, machine learning, artificial intelligence (AI), fast/big data streaming and dynamic threat modeling. Each member of the leadership team has diverse and unique experience spanning decades of working in cybersecurity and technology.

Reduce Mean-Time-To-Identify (MTTI) with Proactive Threat Detection. The platform proactively detects threats and surfaces threats in real-time without an agent or alert fatigue.

ACHIEVEMENTS AND MILESTONES

Incredible graph of the performance has led the company to win several accolades the solutions it offers. Seceon has won more than 100 cybersecurity awards since it has launched its platform in April 2016, including for both aiSIEM and aiMSSP solutions. Most recently, NextGen Security Information Event Management (SIEM) and Publisher’s Choice Managed Security Service Provider (MSSP) InfoSec awards presented at RSA Conference 2020.

Reduce Mean-Time-To-Resolve (MTTR) with Automatic Threat Remediation The OTM Platform performs automatic threat containment and elimination in realtime. It also provides clear actionable steps to eliminate the threats that can either be taken automatically by the system or manually by the security expert post-analysis. Continuous Compliance, Policy Management and Risk Monitoring The platform provides continuous compliance and scheduled or on-demand reporting for HIPAA, GDPR, PCI-DSS, NIST and many other similar regulations

Gained recognition from leading industry influencers, including 451 Research, Gartner, Ovum, Enterprise Management Associates, IDC Research, CSO International Data Group, Markets and Markets, and Solutions Review, the Company has conquered the Cyber Security space. In 2019, Seceon aiSIEM was named as a leading solution for the “EMA Top 3 Decision Guide for Security Analytics.” Built an award-winning channel partner program, steadily building Seceon’s network of 100+ U.S. and international Managed Service Providers, distribution and reseller partners.

ABOUT THE CLIENTELE

Catering to the requirements of the vast clientele, Seceon has a mix of both Enterprises and Managed Security Service Providers (MSSP) as its customers. These MSSPs have deployed Seceon platform to provide security text to SMEs and SMBs. For creating the trust, it is essential to provide exquisite and impeccable services to the clients. On the same notion, Seceon aspires to provide the most effective and affordable cyber threat detection, containment and elimination solutions so that any organization and add space service provider, regardless of size, can be Seceon continues to be focused. Chandra Shekhar Pandey says, “By empowering our customers to stay protected, we enable them to focus their efforts on what truly matters to them which is, running a successful business”

Also, the company released its 6th generation of the platform in Jan 2020 (one major software release every year).

FUTURE PROSPECTS

Seceon aspires to provide the most effective and affordable cyberthreat detection and elimination solutions so that any organization and managed security service providers (MSSP), regardless of size, can be properly shielded from cyber risks. By empowering their customers to stay protected, they enable them to focus their efforts on what truly matters to them, namely, running a successful business, following their missions.

At Seceon, Inc., they will continue to be laser-focused on adding innovations to aiSIEM and aiMSSP solutions and winning customers & partners around the globe. We are never going to take customers’ and partners’ trust for granted.

The CEO, Chandra Shekhar Pandey says, “We will continue to be laser-focused on adding innovations to aiSIEM and aiMSSP “Comprehensive Cybersecurity for the Digital-Era” solutions and winning partners and customers around the globe. We are never going to take customers’ and partners’ trust for granted.”

SYNERGY WITH THE MARKET TRENDS

With the digital economy, data breaches will continue to rise. SMBs will continue to be a soft target but large 61

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

Brand Mantra

Empowering India. One Indian at a time. Kajal Dobhal | Business Connect

BRAND PROFILE Please tell us a bit about your brand and its success stories As part of the $8.5 billion TVS Group, TVS Credit empowers Indians from various socio-economic backgrounds with financial products that serve their needs. In doing so, we further the cause of financial inclusion. Our Two Wheeler, Used Car, Three Wheeler, and Tractor Loans are designed for Indians in small towns and the rural heartland, for our nation’s growth is powered by their prosperity. Our foray into the used Commercial Vehicle, Business Loans and Consumer Durable Finance is yet another step in this direction. Through every loan we sell, every initiative we take, we remain true to our brand promise - Empowering India. One Indian at a Time.

CUSTOMER CENTRICITY– How does your brand put the customer first? Please tell us a bit about this We understand that no two customers are the same. Therefore, our processes and products ensure that every customer’s unique needs and challenges are taken into account. Our success in the rural heartland of India is testimony to this. We have served more than 5.4 million customers www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

so far and helped them fulfill their aspirations. This shows the trust our customers have reposed in us. We are trying to build an ecosystem where the customers can be empowered while giving us opportunities to cross-sell multiple products. We have already initiated measures that drive financial inclusion and last mile delivery to support the unbanked population of the country. Our innovative approach towards business, aided by analytics and technology has helped us reach out to those Indians, who otherwise didnâ&#x20AC;&#x2122;t have access to easy credit. We, at TVS Credit Services see ourselves as a partner to every Indian who dreams big and aspires to a better life.

Innovative thinkingâ&#x20AC;&#x201C; Please tell us a bit about the innovations your brand has rolled out Undeterred by the challenges Most of the time, banks and NBFCs become reluctant to lend money to the rural consumers in view of irregular incomes, lack of documentation, absence of bank accounts, and valuation challenges. When we started the consumer lending, the whole approach was to go paperless by enabling customers to come on board directly via our app. This allowed us to reach out to the shops where otherwise finance penetration is low making it a win-win situation for everyone. We have developed alternative analytics models and innovative credit policies to ascertain credit worthiness of our customers. We have innovated such mechanisms as spot assessments, geospatial analysis, and an industryfirst Used Tractor Blue book that lets executives accurately assess the value of used tractors. Our products have been designed exclusively, keeping pace with consumer requirements. To ensure customer contentment, we offer Half yearly installments to the rural consumers, an EMI tenure based on crop-cycle for tractor loans and EMI holiday for UCV customers.

From the MD/CEOâ&#x20AC;&#x2122;s Desk Please give us a short message from the MD/CEO or any senior company representative for our readers. When TVS Credit ventured into the NBFC space, there was a large section of the market in Tier 1 and Tier 2 cities that was still left for penetration. Customers in these areas did not have access to organised credit and even if they had access to organised credit, they could not avail it due to the lack of regular income proof and prior credit history. The customers who fell in this space had the aspiration for a better lifestyle and had the means to pay for it, however, due to the lack of awareness and documentation they were not getting the financial assistance they required to fulfill their aspirations. In order to cater to these customers, TVS Credit came up with a unique set of features that made the financial product more accessible for these customers. We are proud to say that TVS Credit has been a pioneer in ensuring that people have access to credit in order to fulfill their aspirations and not let money be a deterrent to their dreams. 65

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

COMPANY INF

CUS 2020

TIGI HR Solution Pvt. Ltd. Recruitment Services Company

A COMMITMENT TO EFFICIENCY AND PERFECTIONISM “Dedicated talent is required to build a strong foundation.” Ashwathy Nair | Business Connect TIGI HR Solution is one of the most sought-after recruitment services in the industry. Their services are not limited to matching candidates’ resumes with open job opportunities, they work to save time and resources by supplying their clients with only high quality, fully-vetted candidates whose skills and experience will be a true asset to their business. Through TIGI HR Solution, you may Discover the right talent. COMPANY OVERVIEW TIGI HR Solution Pvt. Ltd. is a premier executive recruitment firm. The journey of this recruitment company was started with the sole mission to provide maximum employment and maximum leaders globally. The company was founded on 28th October 2016 by Dax Bamania, Kashyap Dave & Ajit Solanki. TIGI HR is known for providing to companies the most-suited professionals, by deeply understanding the requirements of clients across every possible functional area. Their areas of expertise are many and varied, including: • IT (Information Technology) - FMCG • Manufacturing - Education • Health Care - Automobile • Oil & Gas - Sales & Marketing • Chemical & Pharmaceuticals - BFSI • BPO - KPO

Dax Bamania

CEO & Founder

TIGI HR ensures that their clients are not left waiting, and makes it a priority to provide them with quick responses. They ensure the quality of the candidates they shortlist through primary and secondary filtering of candidates, and thus provide cost-effective, quality, and stress-free hiring.

The role of TIGI HR Solution Pvt. Ltd. is to deliver recruitment processes to their esteemed clients. They strive to bring satisfaction to their clients through their professional approach and dedication to expertise. TIGI HR has an edge over its competitors for a multitude of reasons. They have a standard system and process, a team of expert recruiters, an extensive network of contacts, and the minimum turnaround time. The company is known for its scalability and flexibility. www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

TIGI HR is associated with top premium job portals, and that makes connecting employers and jobseekers faster and convenient for them. 66

The Most Trusted Recruitment Company THE STORY OF INCEPTION TIGI HR was started from scratch with a small office and an equal amount of investment from their own pockets. Mr. Dax Bamania (CEO & Founder) as a business consultant found that the biggest challenge for most of the companies was recruitment. The companies were not able to find relevant talent according to their deadline. Hence he started a recruitment company together with Mr. Dave and Mr. Solanki, because they understood that hiring the right talent can be painful for any organization. The ultimate aim was to understand the deadline and urgency of clients and be committed to fulfill their requirement as quickly as possible.

THE BEST IN THE GAME TIGI HR helps companies save up to 80% on hiring time, through their exceptional services and well-trained team. They have trained their recruiters to focus majorly on two things, which are minimum TAT and quality services. Recruitment companies are all about providing quality services and delivering candidates before the deadline of clients. TIGI HR works with the Feedback-Feed-Forward methodology: WWW - What Went Well ; WWW - What Went Wrong ; NNB - New Next Better. The strategy of TIGI HR has always been to help their clients grow by providing better services, and thereby growing with them as well side by side.

They started building a team of recruiters with tactical expertise and came up with another office in Gandhinagar in early 2019.

TIGI HR goes to great lengths to train and develop their team, and this serves to maintain their reputation as industryâ&#x20AC;&#x2122;s best matchmakers.

Today, the company has expanded its limits and works with many premium clients like Byjus, Justdial, Kotak, HDFC and so on. They hold specialization in Leadership (CXO) & Permanent hiring, having the expertise through their work in domains like IT, Manufacturing, BFSI and Pharma etc.

Recruitment being an expensive and time taking process, companies face a lot of hurdles while hiring. From having too many applications with no qualified candidates and not getting the right talent according to the actual requirement to having to visit multiple portals for posting jobs and managing responses, the services of recruitment companies like that of TIGI HR becomes necessary. TIGI HR does not just undertake research to know the hurdles the companies face, they also work with the candidates to provide them with best career opportunities.

TIGI HR initially had only a few clients, but the company now works with more than five hundred clients across India. The recruiters are reputed for their love to take on challenges and work in tough positions. They work on the positions from below managerial level to executive (CXO) level, positions like CEO, CFO, CTO, COO, etc.

The core value of the company is to be committed and responsible for client/candidate satisfaction and having a future goal to be in Indiaâ&#x20AC;&#x2122;s top twenty preeminent recruitment companies by 2025, and also to be available across India through their franchisees by 2022.

The company was reckoned as one of the best recruitment service providers by its clients within two years of its inception, and also got recognized as the Best Business of 2019 by Three Best Rated. TIGI HR again had a proud moment when they got recognition from the Department for Promotion of Industry and Internal Trade Ministry of Commerce and Government of India (Startup India). They got recognition from Top Business Leaders of India as well.

Their goal is to become the most faithful and trustworthy recruitment partner for their clients, and they are well on their way to achieving it. 67

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

BCM REVIEW

Tips to Keep Yourself Mentally Fit in this Time of Pandemic

Coronavirus outbreak has become a nightmare for everyone, factors like fear and anxiety, a lack of social intersection, and the most important financial issue and economic recession can lead to mental health challenges. There are a lot of news is coming up that people are having mental issue during the pandemic. As you know that good mental health refers to psychosocial wellbeing, it means creating positivity vibe can give relaxation. Mental fitness is a protection layer that includes factors like emotional safety that helps us to deal with and cope up with several situations and issue.

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So, today I am going to share 5 tips which help you to become mentally fit in this pandemic. Eat Healthily

New research indicates that healthier dietary patterns can reduce risk the thing like depression and anxiety. Consuming healthy things on time is one of the best practices to keep not just mentality fit, but also the whole body. In order to make improvement of mental health, we all have to take some specific nutrients and vitamins like Vitamins B, omega 3, iron, Zinc, Magnesium, and prebiotic & probiotic. When consuming such kind of foods, “essentially many of them become the basis for the brain chemical, the neurotransmitter, serotonin transmitter (one of the main transmitters of the brain)” Dr. Tara Narula discuss to “CBS this morning” “in addition, the fruit and vegetable that you eat can give you antioxidant these kinds these kind antiinflammatories it could boost your immune system.” The statement shows that replacing unhealthy 4pm snacks with healthy ones would be a great idea.

REGULAR WORKOUT I know during the lockdown, it is hard to go to the gym and Join Yoga Class. But there are a lot of workouts you can do with zero equipment or with available stuff at home like moving body, lifting heavy stuff (it available at home), push up, cardio workout, and many others. The exercise you will do at least 30 min. Workout allows your body to use oxygen and also improve blood circulation. Both of these things have a direct impact on your brain. According to healthline.com, Workout enhances your brain’s production of endorphins – makes you feel good. A lot of people have noticed that after doing a workout, their mood had improved immediately. In the quarantine period of time, you can do Yoga as well.

STAY AWAY FROM FAKE NEWS AND GET INFORMATION ONLY RELIABLE SOURCES A lot of fake new are rambling all over on social media, which can convert your thought into frustration. During this pandemic, it would be better if you limit your exposure to the news and to customize your social media feeds. As you know that our brain is a problem solver, but if your brain is already feeling fearful, it hard to get out of the situation. So Stay away from social media and fake news so that you won’t get panic.

To get the right information, you can use some legitimate and reliable websites like for the latest update of this pandemic, you can choose WHO, and CDC or the country’s health website. 69

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“It is helpful to adopt a more analytical approach as you follow news reports about the coronavirus. You will also want to verify information that you receive from family, friends, or social media,” says the American Psychological Association (APA). MOREOVER “consume only what you need to know, what’s most relevant to you and particularly what is happening or anticipated in your own community,” said the National Alliance on mental illness

STAY CONNECTED WITH YOUR FAMILY AND FRIENDS.

Quarantine life can create a lot of negative thoughts when you are doing nothing. In such kind of condition, it would be great if you stay connected with your friends, family, and colleagues. APA (American Psychological Association) states “Maintaining social networks can foster a sense of normality and provide valuable outlets for sharing feelings and relieving stress.” People are being instructed to maintain social distance. It doesn’t mean you cannot cheat over the phone and have fun with video calling. The more important thing, when you are connecting with your family or friend over the phone, do not too much talk about coronaviruses, it may create negativity not only around you but also them. Also, if you have kids, you should to them, have fun with them. I’m sure you are going to love the time.

HAVE A ROUTINE

Routine requires for everyone, especially for kids. But When schools are closed and a lot of people are working from home or being instructed to stay at home, it feels like all bets are off. However, it would be much better for every individual’s mental health to try to keep going with routing, as much as possible. Deborah Serani (professor of psychology at Adelphi University) said “Studies in resiliency during traumatic events encourage keeping a routine to your day. This means eating meals at regular times, sleeping, waking, and excessing at set times, and maintain social contact. Unstructured time can create boredom, spikes in anxiety, or depression, which can lead to unhealthy patterns of coping.” Another reason to keep going with routine, Actually, it will cut “decision fatigue,” the overwhelm and exhaustion that can come from a lot of options. So, when you wake up in the morning, it is better to make schedules which can clarify How many tasks do you have to do today. try to stick with schedule (if it doesn’t work out—don’t beat yourself up. Take a break from work for a day). By doing this, it can free up some mental bandwidth during this pandemic. www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA

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RNI No. : DELENG/2018/76695

www.businessconnectindia.in | Vol. 2 | Special Edition June 2020 INDIA