Company of the year 2022 by Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

INDIA ON A PROGRESSIVE STREAK DESPITE THE SPORADIC PANDEMIC DISRUPTIONS The year 2021 will be remembered as a turning point in the Indian economy. The country had a clear objective: To recover from the COVID-induced recession, enhance local output, minimize trade dependence, and invest in innovation and R&D to do business with ease. The recovery is led by super-infrastructure sectors such as automobiles, digital infrastructure, services, healthcare, and metallurgy, with a record FDI of $81.97 billion in FY 2020-21, and cross-border mergers and acquisitions (M&A) escalated. Industry leaders are sanguine about the country’s economic outlook for 2022, particularly in terms of overall growth, productivity, and capital spending. The growth is estimated to be led by robust corporate earnings. By April 2022, it is expected that 85–90% of the adult population will have been vaccinated, allowing the corporate sector to operate at optimal capacity. Because of the progressive fall in consumer prices – from 6.20% in 2020 to 5.60% in 2021, which will further reduce to 4.90% in 2022 - there is an increase in Indian consumption. The increment is expected to stimulate investment activity by increasing capacity utilization above the 75% threshold. Meanwhile, the startup ecosystem has seen a boon since early 2021. The year saw 44 new startups achieve unicorn status, totaling 83 unicorns with a total valuation of $274 billion. New startups have emerged in edtech, fintech, digital marketing, B2B, e-Commerce, etc. The startup ecosystem saw a capital flow of around $39 billion in 2021, breaking the $14.6 billion record of 2019. Considering the above statistics, India has positioned itself as one of the most competitive economies in the world. The country is expected to make major advances in cleantech, with an emphasis on decarbonization, in order to achieve long-term growth. The government is incentivizing the production of electric vehicles by purchasing PLIs and advanced chemical cell (ACC) batteries. India also wants to strengthen its trading networks by speeding up bilateral trade deals with the UAE, Australia, and the UK. More money will be invested in R&D, medical equipment, pharmaceuticals, and other areas of underserved healthcare. Fintech, e-commerce, and logistics will further continue to drive innovation and assist industrial growth. In our enthralling edition, “Company of The Year 2022,” we are bringing a collection of businesses from diverse sectors. The listed companies have been essential in the economy’s post-COVID recovery and are predicted to continue to contribute to growth in 2022. The cover story will feature J.P.F. Metacast Pvt. Ltd., a premier name in the manufacturing space for casting tools. 2022 is bringing potential headwinds of Omicron Variant, but with the resilience acquired over the last 2 years, businesses are sure to be efficient and be economically progressive.

Indranil Roy Indranil@businessconnectindia.in

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www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Cover Story

PRAKASH NARAYAN PANDIT Chairman & MD

JPF METACAST PVT LTD AN EXPERIENCED LEADER ENGAGED IN REVAMPING THE ARENA www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

C O N T E N T

18 SUCCESS STORY

32 PRIMEDICAL

Healthcare is vital to all of us some of the time, but public health is vital to all of us all of the time

Dive Into The Most Inspiring Success Story of Haldiram

DEV SALT PRIVATE LTD

The Business Tycoon Bringing Of High-Quality Salt And Best Grade Liquid Bromine At Dev Salt Private Ltd

LIFESTYLE

8 Essentials and Stylish Clothes for Everyone During the Winter

AQUAVIT PHARMACEUTICALS

SHREYA MAHAJAN ARCHITECTS

A Sophisticated Name In Personalized Medicine & Healthcare

Aim to Serve People by Reflecting Who They Are In Designs

PROGRESS

INNOVATIVE FILTREX™

How To Set Up Franchises Business In India

Filter media and hardware

42 HEALTH

INCOGNITO WORLDWIDE

COVID-19 Omicron variant: How it spreads and ways to protect yourself

BRUCE T DUGAN: A Daredevil Technopreneur

KNOTOPIAN

HEALTH

Reforming the Way People Learn

COVID-19 Omicron variant: How it spreads and ways to protect yourself 7

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www.businessconnectindia.in | Vol. 4 | Special Edition February2020 2022 INDIA INDIA www.businessconnectindia.in | Vol. 3 | Issue 5 December

Cover Cover Story Story www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Prakash Narayan Pandit

Chairman and Managing Director

JPF METACAST PVT LTD AN EXPERIENCED LEADER ENGAGED IN REVAMPING THE ARENA Gulshan Parveen | Business Connect

onceptualized in 1981, JPF Metacast Pvt. Ltd. Belagavi, Karnataka is one of the leading companies in the business arena-engaged in manufacturing cast iron and ductile iron for machine tools, diesel engines, valves, and printing machinery. The parent company of JPF, Prakash Home Industries is a best-in-class manufacturer of machine tools. Initially, Prakash Home was engaged in purchasing castings from the market, but the team was not very satisfied with the quality, services, and delivery. Since they were blessed with all the required inputs, Mr. Sharad Pandit, the owner of Prakash Home Industries, approached his younger brother Prakash Pandit to set up a brand-new foundry with a better and improved system of services, and hence, JPF was born. Since its inception, the company is engaged in operations with an industrial workforce leaving its footprints in the realm. Throughout the conversation, Prakash threw some light on the importance of teamwork. He says that ‘Team Work’ is the motto of his company as they have developed a skilled, wellorganized, and contributed team since its inception, who continuously focuses on relentless progress and development of the organization.

He further adds, “JPF management team has worked immensely to build-up a united team by analyzing the potential employees with a complete SWOT analysis. In addition, each department has a head who is responsible for the overall functioning with responsibility and authority.” 1992 was the year of the ‘Great divide’ for the organization as it fully transformed its working system into a well-created and well-equipped with the latest technologies because of the Liberalisation, Globalisation and open market. The visionary told 11

us that the leadership panel is equipped with an organizational chart that features the management and employees. The chart primarily ensures smooth functioning of services among all departments simultaneously as all the vital services are provided with an internal process for both national as well as international clients. This whole process has helped the team in gaining an immense reputation in the market for highly-qualified services in the respective arena. The floor team dedicatedly follows the safety and quality measurement process of the products right from the raw materials to final inspection.

The MD affirms, “This whole scenario helped us to accelerate the creation of a cutting edge manufacturing culture with a focus on inclusive growth. In addition, being a member of UNIDO, we have an edge of having the first-hand information of the emerging technologies available out there and also the ‘Know-How’ support from them directly.” www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

BRAINS BEHIND THE BRAND

“Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.” An organization can never scale the success ladder without a leader as he or she directs the organization as a whole on the right path. And Prakash is performing his leadership duty with great enthusiasm holding the post of chairman and the managing director of the company. Just after completing his graduation in B. Sc., Prakash joined BATLIBOI & Company in Chennai as a sales assistant. Other than working in the general machine tool department and a bank in Belgaum, he also tested his knowledge and skills in other departments.

knowledge in the foundry industry for more than 11 years and has gained numerous skills, including business optimization, product development, identification of continuous improvement, business planning, Six-Sigma and strategy development as well.

SYNCHRONISING WITH TECHNOLOGY

A successful organization consists of numerous ingredients in its dish-but a robust knowledge of emerging technologies is always the main ingredient. Coping with innovations in the tech arena can provide a supreme level of specialization to the company. Following the current market scenarios and technical requirements of the clientele, JPF is relentlessly upgrading itself in the niche. The JPF team says that in present times, market requirements are strengthening concerning the quality of the product if the organization wants to stand still in the international market.

In the year 1975, Prakash joined his family business prevailing in the engineering industry named Prakash Home Industries that was engaged in manufacturing silencers, housing, hoods, straps, and other items in the relevant realm. He gave his career a bounce back and a great acceleration by deciding to start his entrepreneurial journey in 1981. The company started the production from 10 Tons per month to 400 Tons per month today. In 2009, Mr. Gaurav followed his father’s footsteps by joining the organization just after completing his BE from Pune University and PGDM from SP Jain Institute of Management and Research, Mumbai. Gaurav is an industrial and dedicated persona who actively keeps himself engaged in organizational operations in distinctive fields such as quality services, finance, and human resources. Moreover, he has developed a detailed www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Discussing the quality and enhanced productivitythe JPF team has modified the melting process by converting a coke-fired cupola furnace to three electrical induction furnaces. They revealed that the traditional melting systems were modified by the organization for energy-efficient IGBT furnaces, where the energy saving is to the tune of 20-30%. An advanced and fully automatic high-pressure molding line has been installed throughout the organization to acquire the molding process methodology. And throughout the process, machines with new and emerging technology are replaced by the old ones. In addition, automated machines such as leak testing machines and CNC machines are installed with skilled manpower in the organization along with the adoption of Industry 4.0.

The visionary meanwhile the conversation affirmed, “We have started adopting new and emerging technologies, including simulation packages, upgrading the laboratory, recruitment of such highly educated candidates for different positions in the organization that directly helped us creating the brand value we posse today.” EDGE OVER OTHERS

Someone has said, “If you continuously compete with others, you become bitter-but if you compete with others, you become better.” This is the mantra of success and relentless growth of the JPF team. In the organization, all the rules and regulations by the government are followed very sincerely to avoid any unexpected

situation in the future. During the global pandemic of COVID-19, when the whole world was battling and was uncertain regarding the future-JPF team was engaged in conducting various vital awareness programs in public and acted as a helping hand for the society. Also, they provided all types of necessary protective materials such as soaps, sanitizers, etc. to the needy and also arranged free COVID vaccination camps in the organization as well as outside. When our team questioned about the competitive advantage of the organization that others can’t copy,

Prakash replied by saying, “The processes we set ourselves in the foundry are much competitive in design and combined chain-to produce and supply a well-qualified product. A well-educated, skilled, and experienced management made a robust process that is difficult to follow anywhere else.” In the current market scenario, it’s more than important to stand like a sore thumb by performing the tasks efficiently and effectively. As many competitors are serving in the same niche, an urge arises in the JPF team to be different and do differently. Since JPF has expertise in intricate castings in batch quantity, JPF has always been a profitable company even during the economic crises with the growth of over 10%. In addition to its marvelous performance, JPF had made a valuable contribution in implementing energy efficiency and cleaner production measures under the project of energy efficiency at MSME’s through the World Bank, Bureau of Energy Efficiency and SIDBI. And it also has been a member of the US-Asia Environment Partnership Program. Talking about the social responsibility, JPF relentlessly thrives for the betterment of the society. The team has built roads, planted various trees, and constructed bus shelters in nearby areas. Moreover, the company has been a vital part in developing the Belgaum Institute of Medical Science for the improvement of COVID-19 facilities-and has contributed energy-efficient bulbs create awareness of energy efficiency and global warming.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

ORGANIZATIONAL CULTURE

The organizational culture at JPF is very positive and developing in nature. The company provides great exposure to the employees that keep them motivated. The team affirms that all legal rules and regulations as per the state and central government are strictly followed throughout the organization and the organization provides all the promised facilities to the employees without any delay. Other than this, numerous services are provided by the organization, including frequent health check-ups, eye testing camps, blood donation camps, financial support to employees’ children, and timely recognition to employees for their efficient performance in the business. The company also provides financial support for marriage, medical, home, etc. without charging any interest for it. Prakash states that they provide all the required safety equipment and uniform to every employee and improve their skills and knowledge by providing training from expert academics. With this, they upgrade their knowledge as per the emerging technology. He further adds, “60% of our employees are working with us for the past 15+ years and that is the trust we have built in the company.

NOTABLE ACCOLADES

The ultimate success and unforgettable journey of a company get defined more efficiently by the achievements it has bagged throughout the process. Being the first-ever company of North Karnataka that has bagged the ISO 9001 quality management system, JPF has achieved numerous accolades for its exemplary services in the arena. • National Award for Quality Products in Small Scale Sector in 1998 by Govt. of India. • Ship to Use Supplier Award in 2001 by Cummins India Ltd. • Excellent Performance Award in 2004, 2006 and 2007 by Cummins India ltd • Rajiv Gandhi National Quality Award in 2007 by BIS, New Delhi • Outstanding Support Award in 2009 by Ace Designers Ltd. • Jayswal Neco National Quality Award – 2012 - World Foundry Organization – IIF Center • FMB Awards for Outstanding achievement in Family

• •

Managed Business for Operational Management – 2013 - S.P. Jain College of Management, Mumbai MSME Business Tycoon Award in 2017 to Prakash Pandit by ASSOCHAM Outstanding Support Award – 2019 from Ace Designers Ltd, Bangalore

And the list is surely endless! Moreover, the company is not ready to stop here at any cost-rather it has stepped up its game in a more efficient way and given robust competition to other players.

CULMINATING WORDS

The future of JPF is undoubtedly shining like a diamond, and the company will surely lead the respective niche by expanding itself in both national and international markets. When our editorial team asked Prakash to shine some light on his future endeavors, he replied by stating, “We plan to expand our operations to a few more untapped markets and to get more specialized products with technology up-gradation as well as with forwarding integration. By sharing some words of sagacity for our global readership, Prakash conveyed a message for the aspiring entrepreneurs by saying, “the biggest risk is to not take any risk. Just be ambitious, be excited! Don’t stop yourself dreaming big and create value for others.”

Before signing off, he further adds in the conversation, “We believe in Reduce, Reuse and Recycle. We always focus on recycling whatever waste we generate during our business operations. We don’t even dispose of the sand that we use in the manufacturing process to generate as little waste as we can. We are a great believer in green technologies, and hence, we have installed all energy-efficient lighting systems in the workspace. Also, major power-consuming machines are replaced by energy-efficient machines as we try to alternate energy resources wherever possible.” The company’s growth has always been accelerated through mobilized finances, built-in capacities, improved client services, etc. All these have been possible due to the unstoppable efforts of its employees and local governing bodies. And the organization is planning its future by taking equal participation of its employees in the decision-making process. The leader has the perception that there is no age to be an entrepreneur. All you have to do is believe in your dreams and do whatever it takes to make them a reality. Believing in yourself when everybody thinks you are not able to do it is the most essential thing to be successful.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

“

Too often, many of us live with more awareness of our limitations than our potential. The time to change is now, to know that you’re capable of anything you set your mind to. The only limit you have is the one you choose to place on yourself.” Prakash Narayan Pandit Managing Director

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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Success Story

DIVE INTO THE MOST

INSPIRING SUCCESS STORY OF HALDIRAM This is one of the most inspiring stories for the youths and the upcoming generation. Everything is possible with dedication and effort will take you towards success whatever obstacles come to life, you have to be focused on the goal and do every possible work to make it possible and finally achieve an objective like Haldiram’s. The founder hails from a small village Bikaner where he used to sell Bhujia in his father’s shop in 1918, but now Haldiram’s has become one of the famous International brands with annual revenue of Rs 7,130 crores, selling its products globally. Needless to say, today it has become a multibillion-dollar company. Its story inspires us to always look for the positive side of every incident to reach the pinnacle of success. Whatever, happens in life happens for good.

Keeping that in mind, let’s

DIVE INTO THE most inspiring story of Haldiram

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

THE INITIAL PHASE OF HALDIRAM

The founder of this company Ganga Bhishen Agarwal was initially called by the name Haldiram Ji and at the beginning, he used to work in his father’s shop and sold namkeen bhujia as instructed by his father and aunts. Haldiram’s marriage was done at an early age but on the behest of his wife, he had to leave the house because of some household quarrels in 1946, Haldiram started his first shop and started selling Bikaneri Bhujia, but this time he brought some changes to its flavours and to make it tasty to eat he added little moth flour in its making and also made it thinner to make it little more crunchy to eat and as just by his idea the namkeen was loved by so many new customers and his sales increased by day by day. He kept on experimenting with the taste of bhujia and by its success Haldiram when goes to attend the marriage in Kolkata there he gets an idea of opening a shop and by this initiative, his first step towards the branching of his Bikaner Bhujia business is started and bypassing of time his business started to spread in parts of Nagpur and some of the capitals and by this success, there is no looking back took place in his life as his business started to grow more and more and he gets enough profit from it by attracting so many customers towards their shop and by here the success of Haldiram started.

HALDIRAM SHOP’S EXPANSION

For any business to spread in the market and stick its root in the market its expansion is very necessary to build the business so after Haldiram business expands in Nagpur and Delhi, the business also expands in many more cities of India as well as foreign countries. The Haldiram company has mainly appeared in three areas Kolkata, Delhi, Nagpur in comparison to the other two the Delhi business growth rate is highest. In 1993, the company exportation of products spreads to more than 50 countries including the US. And in 2003, the multicrore company get the certification of the most trusted brand industry and the company started to work in all four directions of the country mostly acquire the entire northern region but little weak in the

southern region which is not come in that success mark even after doing so many attempts in comparison to other three regions in this process of success their family support and helps is always there they are to lead and key people of the company who works a lot to bring the best in the quality of every product. In 2017, this company got a tag of countries largest snack company and left many domestic and international companies behind and comes as India’s largest snacks company.

HALDIRAM REVENUE

The revenue of the Haldiram business is INR 7,130 crore in a year and is more than the total revenue of both McDonald’s and Domino’s. The Haldirams product quality and taste itself lead the business towards growth because no advertisement and promotions are done for publicity of the product. • Type - Private • Founder - Ganga Bhishen Agarwal • Headquarters Nagpur, Maharashtra, India • Industry - Food • Revenue – INR 7,130 crore (US$950 million) (2019) • Founded - 1941

HALDIRAM PRODUCTS

and the company also started its outlet restaurants in Kolkata, Noida, Delhi, Nagpur, and Pune. It is called Haldirams, an Indian snacks, sweets and restaurant company. Owing to the taste and variety in food products, the customers buy its product due to which the company is benefitted a lot. Many more products are yet to come in future also as the company keeps on practising and always ready to bring some new variety with a little twist in its flavour.

OBSTACLES COME IN THE PATH OF THE SUCCESS OF THE HALDIRAM COMPANY

Every success has its ups and downs and success cant be achieved in one day it takes many sleepless nights and it also takes time and effort the way of success is never be smooth just like that this company also have to go through many challenges like in the year 2015 when ban in Maggie occurs at that time many products of Haldiram is also banned by regulatory of food authority that brings lost in the profit of the company and 2015, FDA of India after several tests gave the Haldiram company a clean chit and after that company take an initiative to tie-up with companies and it also provided food facilities to the passengers in partnership with Indian railway and by that the company success rate again comes in places.

Haldiram’s business firstly started with Bhujia Namkeen but later on by seeing the tremendous success of the company it started to include many more products like Haldiram sweets (Rashgula, Basin Laddu, Gulab Jamun) snacks (Aalo Bhujia, Khata Mitha, Namkeen, Peanuts), Papadum, Cookies, Pickles, Chips, Dry Fruits,

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

D.S. JHALA,

THE BUSINESS TYCOON BRINGING OF HIGH-QUALITY SALT AND BEST GRADE LIQUID BROMINE AT DEV SALT PRIVATE LTD

stablished in 1987, Dev Salt Private Ltd enjoys the position of a prominent Manufacturer and Exporter of the Industrial Salt industry with a production capacity of One Million Tons per annum directed by Mr DS Jhala. Acknowledged as one of the most accomplished and respected entrepreneurs in India, Mr Jhala leads the Dev Salt Private Limited and Dev Wetland and Social welfare foundation as the Chairman. He is one of the living legends of the salt and bromine industry with over 55 years of rich experience.

TALES OF DEV SALT’S BEGINNING

“Dhirubhai Ambani’s Biography” has been the main motivating source for Mr Jhala. One day, he suddenly thought that if a delivery Attendant at a fuel pump could put up an oil refinery, why “he” a Salt Industry Manager can’t put up his salt works? At that time, he was working in a 3,000 acre salt works and started dreaming day and night for his own salt works. So, he repeatedly approached his management for their approval, and finally, the Chairman of the Company agreed. Despite having financial constraints, the visionary sowed the seeds for his saltworks in 346 acres in the eighties. His son, Mr. HD Jhala, who is the MD now, also joined him while pursuing his graduation. The initial 13 years were full of hurdles not only for father and son but for the whole family. Unfortunately, they faced frequent natural calamities during the nineties. But irrespective of all the problems, they expanded their unit to 1,341 acres by 1998.

In the year 1999, he resigned from his service and applied for additional 7,750 acres of land, which was the first-ever request from a private sector for such a large land. During the year 2000, he contributed by presenting two papers on the salt industry in ‘8th WORLD SALT SYMPOSIUM’ at The Hague (Holland). Thereafter, he presented many papers in China, Greece, and India. Those papers indirectly helped him for allocation of this land because Mr Jhala was recognised as a technocrat now. Finally, the Gujarat Government allotted additional 7,750 acres of land for the manufacturing of Salt and Bromine. Now the total area is 9,091 Acres and salt production capacity is One million tons per annum. Recently, they have also put up a Bromine Plant with 2,500 MT per annum production capacity and achieved 2,500 MT in the first 12 months itself.

SIGNIFICANT TRAITS OF A CEO

Being proactive is an important element for analyzing any business environment. According to Mr Jhala, understanding forecasting is a key quality of a CEO, it is required to understand the pros & cons of any data/information received, to make a decision for a business and team. And the last and most important quality is the ability to handle failures and to run the unit during a crisis when incurring losses.

ROLE OF R & D BEHIND DEV SALT’S SUCCESS

D. S. Jhala Chairman www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

R & D is a key for any process development and the Dev Salt team is regularly involving themselves in R & D with the identification of new opportunities for improvement and development. They have adopted mechanization with the installation of salt processing plants for quality improvement first in that region and because of that, they have been supplying the best grade industrial salt to Chlor-Alkali manufacturers in India and the global level for more than the last 3 decades. Moreover, they are also the first unit in the District of Morbi manufacturing Liquid Bromine and

WHAT IS SUCCESS?

HD Jhala Managing Director imported the world’s best German technology to cater to the Pharma industry. Besides, they are continuously looking forward to any opportunities that can be absorbed with required R & D, that can be in-house or outsourced with external experts.

STANDING STRONG AGAINST UNCERTAINTIES

Every business face uncertainty in one way or another as there is no such thing as a static environment! The Covid-19 pandemic was one of the most dangerous challenges this world has faced in modern times. It is above all a humanitarian crisis with severe health and socio-economic consequences. The pandemic has led to a dramatic loss of human life worldwide and presents an unprecedented challenge to public health, food systems, and the world of work. The economic and social disruption caused by the pandemic is devastating.

It is our perception of success that causes happiness as well as unhappiness. Nowadays almost everyone measures success only in terms of material aspects. Dev Salt, from day one tried and made the best grade salt and now liquid bromine. By supplying the international grade products, it definitely adds satisfaction to the clients and at the end the satisfied clients are a part of their success. They always try to supply better quality products as compared to customers’ expectations or contracts.

ACHIEVEMENTS & ACCOMPLISHMENTS EARNED BY DEV SALT

Here are the list major achievements of Dev Salt: • Expanded Salt works from 346 Acres to 9,091 Acres • Achieved 1 million TPA Salt & 2,500 TPA of Bromine production. • Achieved best quality of bromine in Industry during first year itself. • A unique Bromine Plant commissioned in the middle of COVID-19 pandemic. • Achieved best recovery (Efficiency) of Bromine in India during first year of operations. • Achieved highest yield of Bromine production per acre in India and may be globally also.

GIVING BACK TO THE COMMUNITY & FUTURE ROADMAP

For CSR activities, the DEV WETLAND AND SOCIAL WELFARE FOUNDATION was formed during 2013. It was sponsored by Dev Salt and founder Chairman was Late HH

Digvirendrasinhji Solanki, Former Ruler of Vansada, in Navsari District of Gujarat and the Wild Life Board Member of Government of Gujarat. Here, they vigorously focus various activities in the rural areas in the vicinity of their Salt Works like. They provide Mobile Clinic & Ambulance Service at free of cost with a qualified doctor. Through this facility, every year about 7,000 to 8,000 people are benefited. They are giving assistance to Government Schools by giving education materials and free tuition to needy students. Dev Salt is a family business and now D. S. Jhala’s grandson, Mr. Karansinh Jhala has also joined to accelerate the growth of the business. They have a plan to grow fivefold in the coming five years.

WORDS OF WISDOM FROM THE LEADER • • •

“Good things come to people who wait, but better things come to those who go out and get them.” “All progress takes place outside the comfort zone.” “There are no secrets to success, It is the result of preparation, hard work, burning desire to achieve and learning from your failure.” Successful people keep moving, they make mistakes but they don’t quit. Believe in yourself, always stay true to what makes you unique. Take risks, keep an open mind, accept your limitations, treat others with respect and kindness & never stop dreaming.

MR JHALA’S TAKE ON SUCCESS & FAILURE

Failure always brings success; it gives you a good experience. Sometimes it is a test of true friends also. Success gives you laziness and unwanted friends.

KEEPING THE TEAM MOTIVATED

Using a well-established theory of motivation called self-determination theory, Mr Jhala and his team have identified the main psychological needs that leaders can meet to help their employees stay engaged, confident, and motivated. • • •

Involving employees in decisions where their input could be valuable. Asking for suggestions to optimize an ongoing process. Setting up check-ins to regularly discuss progress on individual goals and creating strategies to meet them. Being transparent by providing the rationale behind demands. 21

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August 2019

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Aquavit Pharmaceuticals

A Sophisticated Name In Personalized Medicine & Healthcare Indranil Roy | Business Connect

SOBIN CHANG CEO

Should a youngster be treated the same as an adult in terms of medical care? Probably not. They will, however, most likely receive the same treatment if they become ill. And the rest of the world will follow suit. Despite advances in medical science, doctors don’t fully understand how patients respond to different therapies. The ‘One-size-fits-all’ approach is exclusively used, but it often results in undesirable side effects. Nonetheless, the use of precision/personalized medication can change this for the better. The growing study and research into human genetics and genomes, as well as how they influence health, disease, and drug reactions, has enabled doctors and scientists all around the world to provide more precise diagnosis, drug prescriptions, and effective therapies. Eventually, this keeps the patient off the ‘trial-and-error’ approach, ensuring an optimal therapy from the start. Despite its efficacy, the complete democratization of personalized healthcare is yet to happen. Tailoring individualized health care to improve patients’ lives – it’s a mission. A mission, which can become widely possible because of advanced healthcare companies, like Aquavit Pharmaceuticals. Headquartered in New York, the Company offers personalized healthcare through innovative drug and biologics delivery systems.

ATTUNED TO INNOVATIVE CARE Founded in 2010, Aquavit is constantly setting benchmarks in medical aesthetics through multiple pipelines, including Neuroscience, Oncology, Medical Dermatology and immunology (COVID-19). Its uniqueness stems from its patented microchannel technology, which permits intradermal delivery of any medicine or therapeutic agent administered topically or by patch. This novel route of administration makes them a pioneer in the domain. Aquavit is also one of the largest manufacturers of microchannel technology and among the top 3 medical aesthetics companies in the US. With a mission to modernize and personalize healthcare, the Company has made great strides, developing formulations, prototypes and much more. Recently, it acquired an exclusive license to market and commercialize Botulinum toxin (BOTOX) in the United States and Canada. This will enable it to work on conditions where the neurotoxic protein has been approved, such as Chronic Migraine, Blepharospasm, Cerebral Palsy, Spasticity, Overactive Bladder, Depression, Plantar Fasciitis, Osteoarthritis, etc. Aquavit also has a defined IP portfolio, including 30 + patents and over 25 trademarks. TETHERED TO CHANGING SCENARIOS Time is changing, and with that - diseases are mutating, attaching themselves with additional properties. For instance, COVID-19 basically inflicted respiratory tract infections - both mild and lethal at a fast rate. Its Delta variant, on the other hand, transmits faster - and more efficiently. The rapid spread of the virus across 96 nations demonstrates the level of chaos it can bring. And it is not just COVID-19! There are many concerns in medical aesthetics that have evolved; these are best addressed through personalized medicine. The cognizance propels paradigm awareness as it has proven to optimize healthcare at reduced time, cost and rate of failure in clinical trials. Aquavit supports this and has customized products assertive to individual channels. The portfolio includes: •

AQT: These are microinjection devices to help practitioners administer therapeutic agents to address skin conditions using drugs of their choice. The series includes AQT-001, an acclaimed product used by renowned plastic surgeons. Very soon, it will introduce AQT – 004, a low-dose microchannel microinjector, particularly to deliver Botulinum toxin as Botulinum Toxin Asset known as DTX will prove to be quite revolutionary in aesthetics and therapeutic implications.

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•

AQV-1122 It is a flagship drug delivery device that has been formulated to deal with pandemic scenarios. This new issuance prominently utilizes the proprietary AQT microchannel technology. By continuing to expand the scope and depth of Aquavit’s new-fangled delivery technologies, this innovation ensures an insightful contribution to global healthcare as it effectively addresses platform technologies directed toward intuitive methods for immunizing masses against infectious diseases. It is quite affordable as well as accessible for the commonalities. Moreover, in case of any unforeseen pandemics, it can be effortlessly manufactured, and dropshipped in remote countries that are dealing with limited/minuscule healthcare resources. MAV- This state-of-the-art analytics AI platform is Aquavit’s exclusively developed technology that employs ML and Data Analytics for skin diagnostics and personalized treatment regimen. PITO: The PITO – 001 or Apollo™ is a smart technology platform and microinjector built on a desktop configuration that compounds customized formulations for interdermal delivery. It is also integrated with AI and Big-Data technology which analyzes specific needs and recommends personalized treatments (MAV Series). Both of these products are soon to be released. Micro-channel® technology- As a transformative innovation, Aquavit’s patented micro-channel® technology is said to be a novel route of administration (RoA) for drugs and biologics. This unique technology will allow inter-dermal delivery at greater efficacy and speed of delivery for any drug or therapeutic agent currently delivered either topically or via a patch form. It will prove to be a revolutionary breakthrough in Aquavit’s mission to modernize and customize healthcare for all.

Aquavit’s products have proved to be an integral asset to improve and optimize patient care. Its microchannel technologies are offering customizable skincare options to physicians and individuals. And since these products have a range of applications, it meets client satisfaction evidently. Over the years, Aquavit’s clients have used its technology to treat hundreds and thousands of patients and haven’t received any major complications so far. The Company has subsidiaries in the USA and South Korea to develop, manufacture and distribute its

technologies. Due to its focus on customer satisfaction and product quality, Aquavit is welcomed with open arms and valued in the evolving market. AN INTEGRAL ROLE AMID COVID-19 Interestingly, the pandemic has spurred numerous challenges in terms of healthcare, particularly skincare. Nowadays, everyone on the road has to wear masks all the time. While it plays a vital role in reducing the spread, it can often be hard on the skin and cause a range of skin problems (Acne, Peeling Skin, Rashes, etc.). Aquavit made a significant contribution to this scenario. With its breakthrough product Inner B System®, the Health-Tech Company is helping people hydrate, cool and prevent breakouts. The product combines Salicylic Acid and Allantoin for blemish control, and comes in a hydrogel form that can be worn under the skin discreetly. And not to mention, the product is patented! It has proven to be very useful for healthcare professionals who are wearing PPE Kits day-in and day-out. In addition, Aquavit has developed a microchannel delivery apparatus for epidermal vaccinations. When vaccinations are administered to the epidermis of the skin, an immune inductive site rich in antigen cells is activated. This allows vaccines to be delivered through the skin. Aquavit’s invention is painless, user-friendly, and requires little knowledge. And it is applicable in the current scenario, based on the restrictions to access healthcare. THE ONE BEHIND THE DYNAMICS Every successful innovation has a visionary behind it who has the experience and motivation to create something worthwhile. Sobin Chang is the brains and visionary of Aquavit. She has a wealth of knowledge in pharmaceuticals, devices, and biologics, spanning from the wellknown brand BOTOX® to a $7.5 billion oncology portfolio. She has extensive experience in management, marketing, and research, having worked for pharma MNCs such as Pfizer, Bayer, ScheringPlough (Merck), Novartis, and Allergan. She has also served the US Department of Health and Human Services, the Division of Drug Marketing, Advertising and Communications of the Food and Drug Administration (FDA DDMAC), guiding the FDA Modernization Act. Besides Aquavit, she also chairs as a Director of the Board at AYAPH (Association of Yale Alumni in Public Health). On the other hand, she is a Pharmacoeconomist with over 60 publications to her credit. She was the keynote speaker at the Big Data 25

in Pharma conference in Philadelphia recently. Her astute leadership is helping Aquavit democratize the need for personalized healthcare over the conventional. Her therapeutic experience spans Neuroscience, Dermatology, Infectious Disease, Allergy & Immunology, and Oncology, and she has over 25 patents to her name. A ZESTFUL MILIEU Having a leader of strong acumen, it’s no doubt Aquavit has a very dynamic culture. Sobin has over 20+ years of industrial experience, which has helped her create a fun yet challenging environment. However, she’s not alone. Her leadership panel includes Timothy Sherwood (SVP, Finance & Human Resources), Sai Sankar (Chief Biomedical Engineer), Chrissie Dipasquale (Customer Relations) and Vishruth Cavale (Project Manager). They collaborate and often take on multiple roles to create a model culture that helps Aquavit to thrive. The cohesiveness was very helpful during the Pandemic outbreak. Sobin speaks on this, “We were able to overcome the pandemic through lean operations management and focusing on the important matters.” They swiftly switched to online communications and a remote work model, which helped them adapt and overcome the chaos. INCESSANT TOWARDS PATIENT CARE Over the last decade, Aquavit has created a robust IP portfolio that speaks volumes about its achievements in the healthcare realm. The AQT-001 is a Class-I FDA listed medical device and a proud milestone of Aquavit. The Company is also witnessing rising opportunities in personalized treatment regimens. And to grow on them, it aims to develop the PITO series that’ll allow in creating a niche in the market as well as people’s lives.

A THOUGHTFUL MEMO FROM THE CEO “Find your roots and be resilient to overcome obstacles and see through your success.”

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Progress

How To Set Up Franchises Business In India “How To Set Up Franchises Business In India” It is not always necessary you get a unique idea to start your own business. But it can happen that you have an industry/sector which really excites you, and you truly want to go for it, “you can” by all means go ahead and buy a franchise of that company and be your own boss. India is the 4th largest consumer goods and services in the global market. Setting up a franchise in India is a tried-and-tested approach to starting one’s own venture. An industry like fast food, education, healthcare, the automobile is known as some of the booming domains for setting up a franchise. The franchise business is one of those models that brands have adopted for expansion in India. There are many low-cost franchise businesses in India one can buy it. This is why we will be talking about How to set up a franchise business? HOW TO FIND THE MOST PROFITABLE FRANCHISE BUSINESS? In comparison to startups, franchises businesses have been found less risky because the business model has already proven successful. To set up a franchise business, we recommend you follow these steps. 1.

Find the area that excites your most.

Look for the right franchisor.

Come to an agreement.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

HOW TO GET A FRANCHISE BUSINESS UP AND RUNNING? If franchises business really truly excites, then you should explore a multitude of options on the internet. There are thousands of genuine groups in India today that connect interested entrepreneurs with franchise businesses, helping all the way from plan to floor. But, keep in mind making business success lies with you. To get a franchise business up and running, you should be very careful while selecting the right partner, understand the operational and financial expectations and be willing to diligently. Let’s deep dive into the above points to understand how one can value their franchising option.

#1. FIND THE AREA THAT EXCITES YOUR MOST. The key to getting success in any venture is to find out the area of interest. So, our first step would be – make a small list of franchises that really excite you.

“If you have experience in a specific area, that would be great. But not required” To buy a burger king franchise, you don’t need to have experience know making a burger Or a degree in teaching to open a kidZee center. Even if you have a degree or experience, either way, you will be hiring a team with the necessary skills and expertise.

While looking at the franchise option on your list, ask some questions like: “are you going to be equally passionate about the idea for the next 10 to 20 years?” “Are there opportunities for personal and professional growth?” “How does this help people’s lives at a large scale?” By doing that, you will eliminate a few of the businesses option from your list and point you towards the industry that really interests you.

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WHY DO FRANCHISORS CHOOSE YOU OVER OTHERS? Now you really want to own a successful franchise, but why would the franchisors be interested in you, whereas many others successful entrepreneurs want to come aboard? In general, franchisors look for a strategic partner in terms of personality, ambition, and work ethics. “If you have real estate access in major cities will be a major plus point.” #2. LOOK FOR THE RIGHT FRANCHISOR. You have identified the areas based on your passion, ambition, and budget, along with other factors. Now you are passionate about, start shortlisting businesses with franchising conditions and demand that match what you have to offer Before setting up a franchise business, you need to have detailed information about each franchise option, the owner, the product/service, and the business model. Speak to franchisees to know about their business functioning. This is one of the best ways to learn what it’s like to be a franchisee. You could ask questions like what challenges they faced in starting phase and how they have dealt with while running the business. How long did it take to make this business profitable? Were there any surprises found? After such kind of preparation, schedule a meeting with the franchisor and make sure that all your questions and concerns are answered. SUBMIT THE APPLICATION FORM. Whenever you approach the franchisor initially, you will have to fill an application form offered by the business and a letter of intent (LOI), which play a significate role in your application being approved because your application tells the franchisor how serious you are. Today, all application forms can be applied online, so take your time to complete them. In the form, you have to answer detailed questions like: how much experience do you have, what background do you have, finances, and more. You also need to prepare some documents such as: • The intended location of the business

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• • • • • •

Agreement of the property (if leased) An id proof (Aadhar, Passport, Voter Id) Updated resume. Past Bank statements as per their demand. ITR, GST, and TIN derails

These are just general documents; they may ask more. #3. COME TO AN AGREEMENT. Now we need to know the agreement of franchises. Most franchisors have a master agreement from region to region, which typically includes up-front cost, royalties, operational guidelines, renewal terms and grounds for termination, and inclusion and exclusion to the contract. In general, franchisors are strict about their agreement, but you can negotiate the terms and conditions depending on local laws, the size and reach of the franchisor, prevalent market conditions, what assets you bring to the table for them? Therefore, you need to do your homework about the industry, franchises, the specific business, will set you up for negotiation. With negotiations, if you can save a few percentages of royalty/ franchisees fee, can be amount to millions in a few years for a mid-to large-scale operator. DOCUMENTATION AND LAWS OF GOVERNANCE. Once the association is approved in principle, it’s time come to decide how to set up the franchise business entity. You can choose from LLC or LLP, based on the business segment, tax advantage, and state tax laws.

“Before heading toward contract finalization, seek legal counsel to confirm everything is in order.” Because there is no legislation that specifically regulates franchising in India, in the absence of specific legislation, the contract of franchises in India is covered by the Indian contract Act 1872 and the Specific Relief Act, 1963, which enforce the covenants of the contract and offer remedies in case of a breach. For international franchisors, it comes under the foreign exchanges management Act 1999 (FEMA) and other FDI rules as made by RBI. MANAGEMENT AND DECISIONMAKING. In order to be successful in the franchise business in India, a franchisee has to adhere to the standards set by the business. Therefore, franchisors look for those people who don’t just respect, but follow their company principal and culture. But you should be able to cultivate some freedom in the way you do things. This especially applies in India. Considering cultural diversity from region to region, the brand should be able to adapt to engage with the local costumes. Most international franchisees have to adapt the diverse culture to be successful. The crew you hire will play a crucial role in your success. Picking the right team members, providing the proper training, and developing a good relationship with them can help you make the franchises business work.

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BATTERY 6600mAh

YOUR CONNECTION, YOUR FAMILY, OUR RESPONSIBILITY.

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BRUCE T DUGAN: A Daredevil Technopreneur

Bruce T. Dugan CEO, Incognito Worldwide

Indranil Roy | Business Connect

Digitization and its explosive opportunities have inspired entrepreneurs and business leaders to step beyond the fence. They have actuated digital interaction with business and people, automation, and much more; in short, our way of life. Based on these innovative inputs, it’s safe to say that they’re continually demonstrating their ingenuity. Being innovative is the need of this era. We are living at the edge of transformations, and it is important for leaders to adapt to grow. Bruce T. Dugan, the founder of Incognito Worldwide and several other tech-enabled enterprises, is a native New Yorker with imaginative and experienced leadership. It’s unusual for an entrepreneur to go to a country on a short-term project, then meet a few locals and form a business around them. He did, and the result was Incognito Worldwide. Let’s dive into this dignitary’s entrepreneurial journey to know more about him and him and his company.

An Unbridled Passion For Entrepreneurship

AN UNORTHODOX INCEPTION In 2012, Bruce visited Bangalore to hire a friend’s firm to complete a project he was involved in. His sole intent was to stay for a month to design the project, then fly to Thailand while that team completed coding, before returning to Bangalore for the final phase of the project. But fate had something else in store for him. He found a group of young people and decided to launch an offshore digital service company built around them. Two years later it was selected ‘Startup of the Year’ and quickly went from 3 people to 20. Incognito Worldwide has evolved from a web development company to a full-fledged digital services firm, offering branding & design, website development, online marketing, and automated platform solutions. Another Inicia subsidiary, I2MEDIALAB, provides high-level custom software, and platform development, while the parent company, Inicia Incorporated, manages operations of these and other brands. while also offering additional services to startups, SBEs, and large corporations alike, including accounting, investment materials development. and specific industry consulting. The group of companies forms an end-to-end provider with a single point of contact. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Bruce is a serial entrepreneur who has conceived, launched, and operated several innovative startups over the years, beginning with Worldway Freight Systems in 1982. He was a thought-leader in that industry with innovative accounting and bookkeeping systems, and a service leader of point-to-point LTL long haul delivery. He exec-produced and secured distribution for two films, and launched two nationally distributed record labels. before finding his way into technology and media in 2005. But it was during his logistics years working closely with Fortune-100 manufacturers and branded consumer product companies that he gained eclectic insights -across a broad range of industry sectors -- from his client’s operations that he would later use in his career to recognize operational pain points and choke points, and then develop strategies to increase productivity and/or reducing redundancy. While Bruce learned how the big corporations were structured and operated, as an SME he had to be able to adapt to changing conditions much faster and combine the two, or in his words “be nimble enough to dance between the elephant’s legs.” Recognizing the need to share and channel values, visions, plans, and strategies with his team and team leaders, his operating philosophy had been to identify the company and team goals, and then allow the team leaders the freedom to (A) pursue their own strategies, (B) learn from those successes, and (C) rinse and repeat. With the overall company and subsidiaries integrated but sprawled out over three continents, the company has been a remote-based operation long before anyone knew the word COVID-19. Bruce and the executives invested extensive time and energy into building the company processes and infrastructure on technology that could transcend time and distance barriers. They hold regular virtual meetings, oversee and manage projects, layout long/shortterm goals, and action plans, utilizing that technology with each department communicating in real-time to fulfill client needs. 30

As an American, Bruce, also focused on teaching his India-based team how to adapt to a U.S. client mindset, during his 6-year residency in India. Those efforts have seen stellar client reviews, affording them the luxury to pick and choose which customers they work with, with nearly 100% client satisfaction. To date. most new customers are acquired via referrals. He had his share of failures but used each to learn and adapt. His team endured setbacks and challenges but emerged stronger and more resilient from each, Today they operate several brands, including i2Medialab, Incognito, I2Webservices, First Drum Films, Intech Creative LLC, Dinevite, and several online magazines and resource directories. UNABASHED BY TECHNOLOGY IMPEDIMENTS Incognito Worldwide avoids tech-speak and maintains clear communications with clients to meet expectations. Whether it’s as simple as making an appealing logo, developing websites, web or mobile apps and/or marketing them, or helping clients streamline their operations. the team’s track-record has been impressive.

AN ADRENALINE PUNCHED PERSONA While Bruce had deep knowledge and experience in startups. logistics, production, marketing, and distribution, he approaches projects with an abstract vision combined with a linear process and excels at industry trend recognition, strategic and planning & development. The result is his ability in deep market research and to convert client’s vision into practical reality. In 2020 he and his co-founder & CTO, Mario Delfino, along with the Incognito directors. Kiran K, Nihanth K, and creative directors Shalini V and Ruby Gonsalez, , successfully designed, built, and published Dinevite.me, both now available in the Apple and Google app stores, and oversee the marketing roll-out.

According to Mr. Dugan, “the goal of the company isn’t making money; that is merely the result of a job well done, and my co-founding partner Mario and Incognito directors have contributed to make that a reality: I could not have achieved it without their passionate commitment and efforts. We’ve been blessed to have been able to help so many SMEs achieve their own success, to developing complex custom projects for the city of Buenos Aires, banks, and industry leading brands.” JOURNEY OF AN ACHIEVER Bruce’s efforts in business and leadership is quite significant and has attracted major attention. Some of the recent accolades include: • 25 most valuable CEO’s in India ( profiled Bruce T. Dugan ) • Entrepreneurs to Watch, 2018 ( profiled Kiran Kumar R ) • Technology 50 Emerging Company, 2020 ( profiled Mario Delfino )

Bruce has been a maverick throughout his career, often proving naysayers wrong to foresee coming trends, but also embodies the concept of being a digital nomad and adventurer. At the age of 60, along with Nihanth, they took motorcycles and set out on a 30-day motorcycle adventure from Bangalore to Kardung La (https:// rideofyourlife.in/), the highest road in the world located in the Indian Himalayas. He and team would often spend weeks each year in huts on the beach of South Goa where they’d decompress, working a few hours each day. He is well-traveled and lived in Buenos Aires, Cannes France, and San Pedro, Mexico. currently running the company from Cancun, Mexico.

However, Bruce says his greatest achievements have been the ability to work with creative people and interesting projects of choice. amassing a multi-dimensional multi-cultural client base, and robust team of friends. who have become more like family. 31

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Sanjay kumar | Business Connect

“Healthcare is vital to all of us some of the time, but public health is vital to all of us all of the time.” -C. Everett Koop Healthcare is the lifeline of a country. From treating minor illnesses to serious diseases, to providing compassionate care to those in need of it, healthcare services have ensured the survival of the human race. Moreover, the advent of the pandemic has underlined the importance of healthcare. Now more than ever, people need institutions they can depend on for their health and well being. Primedical Healthcare Services is one such institution, devoted to looking after the populace with the best possible care and expertise. Founded by Dr. Affnaz Ahamed, CEO, in December 2019, Primedical Healthcare is devoted to serving the community by providing them with exceptional medical care and expertise.

INCEPTION STORY “History shows that crises are startup incubators,” states Dr. Affnaz. Some of the most innovative and successful companies of today were a product of the most significant economic downturn after the Great Depression, the 2008 recession. Companies like Uber, Venmo and Whatsapp were launched during this time, doing their part in helping people adapt to a changed world. In the last six months itself, there has been a drastic increase in health tech startups, owing to the current pandemic. In alignment with this historical trend, the inception of Primedical Healthcare Services during this time has proved to be a valuable ally in the battle against COVID-19. What fueled the desire to establish their own organisation that provided healthcare services for Dr. Affnaz and Dr. Ghaniya was a lack of accessible outpatient facilities in their home state of Kerala. Both of them being doctors, they observed that people in Kochi were unable to receive effective and affordable medical care, and committed themselves to providing just that. VISION To be the preferred and trusted choice of patients in Kerala for health and wellness, delivered through the science of healing and utmost patient care.

PARTING WORDS

“

Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success; greatness follows. DR. AFFNAZ AHAMED { CEO }

MISSION Primedical healthcare services aims to deliver exemplary medical care by using international standard medical expertise and cutting-edge technology combined with an excellent patient care experience.

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• Fully Automated Lab • Treadmill Test • Pulmonary Function Test • Nerve Conduction Velocity • Electroencephalogram • CT • MRI Driven to make healthcare better, Primedical Healthcare Services moves ahead each day with due diligence and care.

PRIMEDICAL: “WHERE YOU COME FIRST” In a short span of time, Primedical has become the primary healthcare destination of Kochi. A healthcare firm that consists of multiple verticals such as diagnostic and laboratory services, outpatient consultations, daycare surgical centers and primary health centers, Primedical is dedicated to promoting health and hope in the region. With its advanced diagnostic laboratory and unparalleled healthcare services, Primedical has become the natural choice of those living in Kochi. The healthcare firm guarantees accurate medical test results in the shortest possible time. The facility has a team of medical specialists, skilled technologists and a caring support staff who are devoted to the well being of every patient.

“

We pride ourselves for the trained skills needed for attending to patients, preparations for diversified testing and having the most advanced equipment and instrumentations. We strongly believe that timely diagnosis could keep away the danger of many grave diseases.

“

Primedical Healthcare houses state-of-the-art technology, expert multidisciplinary team, advanced diagnostic and medical equipment, and highly skilled technicians. The healthcare firm not only employs highly qualified radiologists and pathologists, it also has expert specialist doctors in OP consultancy. From diagnostic services to pre and post diagnostic medical consultation, Primedical offers all-round reliable and immaculate healthcare.

“

Your body has a different language than you. Accurate diagnostics is the means to understand what your body has to say. Followed by the findings, efficacious treatment comes to your help to regain your rhythm of life and sense of well-being. Primedical combines both services under its folds to offer you reliable and immaculate health care.

“

Located adjacent to Govt. General Hospital, the diagnostic portfolio of Primedical healthcare includes: • • • • • •

Ultrasound 3D Scan Colour Doppler Audiometry Electrocardiogram EchoCardiogram Digital X ray

LEADERSHIP AND WORK CULTURE The healthcare firm operates under the care of a successful doctor and skilled entrepreneur, Dr. Affnaz Ahamed. According to Dr. Affnaz, “Leadership is the art of motivating a group of people to act towards achieving a common goal. It’s important to know the strength and weakness of the subordinates in order to develop the skill and knowledge to guide them.” Along with a commitment to provide compassionate care to the general people, Dr. Affnaz has devoted himself to taking Primedical ahead with employing marketing strategies and plans for future growth. He believes that Research and Development are an integral part of planning and strategizing. It opens up new paths for the leaders to create and modify their plans for the future and their roadmap for attaining set goals. It is crucial for entrepreneurs to keep themselves updated to stay relevant in the market. R & D contributes to steady, consistent growth of the company in the local and global market. For any business or product to become successful, good marketing is essential. Primedical follows the standard formula of print and social media marketing, but it is “word of the mouth” marketing that is their prime focus. Client and patient referentials invoke trust and reliability, and thus Primedical encourages a sharing of experiences at their various facilities among the clients’ families and peers. They strive to maintain their clients’ faith and always put them first, so that their clients speak for them. With respect to cultivating a team that is just as committed and dedicated to organizational goals, Dr. Affnaz promotes transparency and respect. Motivating and encouraging teamwork helps in increasing the productivity and efficiency in the company.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Lifestyle

Essentials and Stylish Clothes for Everyone During the Winter

Winter has already knocked our doors; it is time to add up more layers to stay warmer. In the modern world, what we wear is incredibly important. For that reason, today we are going to pick 8 essential winter clothes for everyone.

A FLANNEL SHIRT JACKET

Flannel Shirts are softer and thicker than common button-front shirts. This soft and fabric made from wool, cotton, or synthetic fiber. As you know that low thermal concavity transfers heat gradually. In that case, the flannel Shirt Jacket is perfect for winter.

LEATHER JACKET

A Leather Jacket is a versatile clothing sense that everyone should have in their wardrobe. Since it comes is in wide verities of design, you can choose whatever you want to wear. There are many different ways you can wear them with nearly any other outfit. When winter temp falls down, rug up in a hoodie, or keep it casual with the t-shirt below.

PEA COAT

The Double-breast Overcoat was initially worn by American and European sailors. But now it has become a fashion option, it is also very essential for everyone throughout the winter season. Whether you are going to the office or on a date, the Peat Coat will give you a massive perfect look by wearing it.

BLACK JEANS

Generally, Back and Dark colored clothes consider to be attractive and can go with pretty much any outfit combination you can think of. In that case, it would great to buy black jeans to wear, especially in the winter season. It doesn’t matter your style is rebellious or boho or business, either way, you can rock with black denim jeans. For an attractive look, you can wear black jeans with a bold suit jacket or leather jacket, also don’t forget to put on a slick pair of boots. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

A WOOL OVERCOAT

Once you wear Wool Overcoat, the chilliest winter goes away from you. Although, it comes pretty expensive but definitely worth buying winter season clothing. This clothing is a must to in the starter pack of any gentleman. Available in many different colors and size, wearing this Overcoat make you feel sung. In order to match the rest of the wardrobe, pick bold colors like camel, charcoal, and navy blue.

BOOTS

Feet and Neck should be covered appropriately because these two body parts are most prone to the cold, meaning as footwear and muffler are such things which you truly cannot get through winter without. There are tons of designs of shoes available in the market, but their rea winning quality is the style and comfort they offer. If you are heading the market for shoes, be sure to buy stylish shoes along with comfort as per winter season.

WOOL BLAZER

Wool Blazer is considered stylishly, comfy, and warmly cloth for everyone in winter. To wear a blazer casually, you have to be here a little choosy like picking a lightweight blazer, color, and well-structured design. You can pair the blazer with a button-down shirt and black trousers for any event. Since you choose lightweight, this classic piece can be kept within arm’s reach. Although, this is a cloth that can be worn the rest of the year.

SCARF

Today Wool Kashmir and even synthetic material scarves are primarily used for their ability to insulate the neck and keep it warm. Also, believe it or not, the Scarf is a masculine and stylish way to complete a cold outfit. Usually, people wrap it around their neck or let it hang loose, which is totally fine. However, Scarf tying is a skill that everyone needs to know, such as Parisian Knot style, reverse drape cross style, and Twice around style.

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SHREYA MAHAJAN ARCHITECTS

Aim to Serve People by Reflecting Who They Are In Designs

Smita Kumar | Business Connect

one are the days when women had to struggle really hard to prove themselves! Now they are not only competing with men in each and every field but also going ahead of them at times. If you have the talent and skills and are ready to face the cut-throat competition, then the time is yours! With the same belief, the Founder cum CEO of Shreya Mahajan Architects, Shreya Mahajan says struggles are important in life. These are what make you who you are today! Shreya strictly follows, “Design is not just what it looks and feels like, Design is how it works.” Let us get to know the firm more under the leadership of Shreya and the way it performs-

THE TEAM

A team of young and zealous architects, interior designers and urban designers constantly focuses on delivering high quality work in their projects. To ensure the quality with more attention to details in the projects, the team believes in accepting a limited number of projects.

Shreya speaks, “We believe that designing and executing projects require effective collaboration between design, construction, management of professionals and visionary leadership, and therefore, we collaborate with a wide range of expert consultants to provide clients with effective and integrated solutions.” INCEPTION

The name behind the firm, that is, Shreya graduated from Sir JJ College of Architecture with a major in Urban Design from Cardiff University, UK. In a short duration of two years, this architect has received more than 13 architectural and 19 interior design projects. The projects consist of multiple luxury homes, farmhouses, renovations, hospitals, showrooms, and a spiritual centre too. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

ONE-STOP DESTINATION FOR EVERY BUILDING REQUIREMENT

The firm boasts about its being a ‘Onestop’ destination since it provides all types of services related to construction. Civil contracting, architecture, interior design, landscape and urban design are a few of its work areas, and to fulfill the aims, the site managers hire and retain, first-class experienced workforce by approaching the building process with dedication.

BETTER BUILDING PERFORMANCE The firm targets providing higher building performance along with attention to designs that enhance the performance of the building. For instance, cross-ventilation is used in such a manner that less airconditioning is required. This is as a result of the elements we put in the designs that enable us to achieve our goal of acquiring better building performance.

CLIENTELE

Shreya says, “Fortunately, we have wide-ranging clients. Mostly, we are working with young ones and they have innovative, new with fresh ideas and techniques in their minds. I am proud to state that we have worked with some class 1 governmnt officials too.” 36

KEEPING UP WITH PACE

Keeping in mind various ways, the firm maintains pace with the changing market trends. Firstly, discussions with co-working architects/interior designers are performed, then, the members of the team attend webinars and workshops on a frequent basis and, of course, social media, which is always on the go! Not only this, the team does market visits to be updated regarding materials etc.

ROLE OF R & D

As far as R & D is concerned, the firm is aware of the fact that it is of the utmost importance for the growth of the firm. First of all, it is a budget-friendly way to improve knowledge and skills and then, one is updated with the latest trends.

SIGNIFICANT EFFECT OF THE WORK Talking about interior designing, the

CEO affirms,

“Every field has its own specifications and scope of work. Designing Spaces is a creative field where we get to connect to the clients personally along with a professional touch. Every project we work on is unique in its way. Market surveys, researches and methods are different for all. We aim to leave our mark at every site we work on using different features.” Also, keeping up with the latest technology makes the job and client’s understanding easier and faster. Using latest version of softwares, sometimes, using multiple softwares to make designs clear and sitespecific gives a clear understanding to the client as well as various contractors involved. New technologies on various projects to get a simplified living and working approach, are also adopted.

AN EFFORT TO ENSURE GREEN PRACTICE

A current project of Shreya Mahajan Architects deals with green and sustainable future practices. According to Shreya, “It’s a series of farmhouses and we are experimenting with materials which can be reused. The pre-fabricated structures will be witnessing materials like bamboos and lightweight steel.”

Shreya Mahajan Founder & CEO

RECOGNITION OF THE EMPLOYEES’ PROGRESS

The firm feels it is very essential to recognize the progress of the employees. The team of young people together ensures a comfort zone in discussions and experimenting with new ideas. Of course, work-life balance is given priority, and also workspace flexibility is taken care of. Setting clear goals helps in motivation to do more. Simple gestures like appreciating work, saying ‘Thank You!’ help in encouragement of the employees to do their best. Developing a happy atmosphere around has helped the firm in becoming more creative at work.

BALANCE IN PROFESSION AND PERSONAL LIFE Shreya inspires, “Managing/ Analyzing time is the key to maintain work-life balance. Setting priorities, making a schedule, and trying to stick to them, have helped a lot to achieve this. Shielding passion towards work and hobbies separately helped perform better in all the activities and stay active.

STRUGGLES ENSURED WHO I AM TODAY!

Vikrant Deshmukh Photography

Shreya who herself is an architect, had to struggle a lot but being positive, she asserts, “Struggles define who I am today! Be it managing time or delivering our services, I had to struggle. But, later on, I learned to manage things properly and stick to my to-do list. In reality, we all face struggles but sharing them with our collegues 37

helps us find a way out. There are lessons to be learnt from our struggles, always! The way I talk about my experience during these past couple of years, is a result of the situations I have gone through. These have taught me to be humble to everyone. Hoping to learn and grow further.

ABOUT FUTURE

The firm aims to expand towards large-scale projects providing sustainable and budget friendly solutions. People approach them to make their home a reflection of who they are. Also, the firm is very rapidly coping up with modernization and technology for the benefit of clients. Along with this, they also give a spiritual touch to the spaces they design with combination of vastu principles that bring in the positivity and calmness.

A SIMPLE MESSAGE

Shreya conveys, “There are numbers of people I look up to for various reasons, within and outside my field of work. Following some of the great personalities, I am sharing some learnings that I have followed through my journey : It is extremely important to understand your industry and the way it works. Knowing your clients helps focus on your working systems. To exceed in our field, it is essential to take risks and challenge yourself to face the fears. Working with a vision towards our goals keeps us focused on work. To grow faster, we should build a great team by hiring good characters.”

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INNOVATIVE FILTREX™

A promising manufacturer of high-efficiency Filtration – Separation - Purification Equipment’s, Process Cartridge Filters, Filter media and hardware

Kajal Dobhal | Business Connect

or this exclusive inside story, we sat down for a freewheeling conversation with the Founder of INNOVATIVE FILTREX™ TECHNO ENGINEERING INDIA PRIVATE LIMITED– Deepak Warude who is steering the company as Technical Director. He is a graduate of Chemical Engineering & Post Graduate in Industrial Safety & Environmental Engineering with two decades of experience in the areas such as-Filtration, Separation, Purification and Process engineering. As he walked us through his company profile, product portfolio, business values, USPs and a lot more, our team ended up forming this elegant ‘read’ as an inspirational story for our global readership. So, Deepak Warude began the conversation by conveying,

DEEPAK WARUDE

Founder Director-Technical

“With a sheer emphasis on consistent quality in filtration for the successful functioning of clients’ applications, INNOVATIVE FILTREX™ has set high-quality products as its topmost priority.” While maintaining its in-house quality standards, the company has also been accredited with an international certificate- Quality in Business International Trade Council Accredited Schedule 42-B.

COMPANY OVERVIEW

INNOVATIVE FILTREX™, a start-up with an alignment with the keen understanding of Innovative Filtration and separation techno-commercial equipment, has set its foot in the market as one of the leading all types of Industrial Filter manufacturers. At present, the company proves its forte in conventional services such as elements supply, spare parts, technical assistance, and field services to the development of new technologies to improve reliability and performance of Filtration – Separation - Purification equipment. With its Advanced Process Engineering laboratory and research facility, the organisation is capable of performing extensive filter development & evaluation programs to keep in line with its innovative streak. The venture maintains very close international collaboration with its material and component suppliers to be benefitted with the upgraded in filter media technology that the administration ensures to incorporate into their product development operations. INNOVATIVE FILTREX™’s tech-oriented zeal keeps them fulfilling the need of most demanding industrial applications where the Filter elements consists of a variety of materials— polyester, polypropylene, cotton, Teflon®, Nomex®, metals, micro-fiberglass, resin-bonded cellulose, PTFE, Cellulose, Sintered Stainless Steel Filters etc. Apart from these, the company has also decided to provide critical solutions for fluid Separations and Filtration to make a difference for sectors like — Paint, Ink, Coating, Oil & Gas, Chemical, Petro- Chemical, Polymers, Resins, Agrochemicals. Automobile, Pharmaceuticals, Power, Automobiles, Textile, Electronics, Biotech & Water Treatment, etc. Targeting all these industries, they are planning to offer customized solutions as per application to application of the clients.

A GLANCE OVER THE PRODUCT PORTFOLIO:

So far, the company has diligently advanced in the economics of manufacturing over 40,000 filter elements, that are environment friendly. And we have enlisted those accordingly• Gas Filter Elements (Pleated style, Depth style, and Coalescing) • Filter Vessel Internals (IF Rapid-LOK Element Sealing system) • Liquid Filter Elements (Pleated Style, Depth Style, Bag Style, Activated Carbon, Liquid/ Liquid Separation) • Air Filter Elements (Panel Style, Pre-Filters and Round Styles) • Metal Filters, Bag Filters & SS Filter Housing/Vessels • All types of Industrial & Pharmaceutical Grades Pleated & Depth Filters. • Membranes Systems for Solvents, Acidic & Alkaline Process Liquids & product recovery. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

• • • •

Membranes for Gas Removal. All types of Bag Filters, High Flow Cartridge Filters & Filters Housing. Resin Bonded Cartridge Filters, Zeta Plus Type Modular Depth Cartridge Filters, Zeta Type Modular Plus Activated Carbon Filters. Ceramic Membranes system for Process Chemicals Filtrations, Oil removal, & Water & Waste Water Applications.

THE PRIME OBJECTIVE: The start-up comprises of an assembled history of techinnovations and achievements in the filtration industry ensured by its workforce. And with its new innings, the senior executives have set a goal to offer its clients exemplary advantages from filtration solutions that are continuously evolving as well as improving. On that note, Deepak Warude claims, “INNOVATIVE FILTREX™ not only makes better filters; we are constantly striving to make our filters better - incorporating the latest in filtration and separation technology.” And our company slogan is “Science & Technology Applied to Filtration – Separation – Purification.” The business values: • • • •

Focus on fulfilling the commitments while being reliable service provider. Decisiveness, transparency, discernment, open door policy for different ideas and cultures. Honest and transparent communications or interactions and learning from mistakes. Holistic growth for the employees while being respectful, supportive and responsive employer.

GLIMPSES OF THE OPERATING PRINCIPLES: • Being in compliance with the law while adhering to high ethical standards. • Evaluation of the impact scale of the venture while critical decision-making process. • Focused on market value. • Process- centric approach designed to fuel global performance. ABOUT THE USPS: The company proposes its USP by offerings its Tri-DEP™ media that Deepak Warude explains to be their latest innovation to ameliorate performance depth style in polyester filtration. The apt and experienced workforce possesses decades of accumulated knowledge in OEM cartridges replacement. He asserts, “Our experienced staff can quickly replace over 40,000 OEM elements part numbers making us a one-source supplier for the client’s filtration/ separation needs.” Moreover, what makes INNOVATIVE FILTREX™ stand apart in its market is its specialization in maintaining as well as enhancing the operational performance of the client’s business, irrespective of their product applications. Undeniably, the company has toiled day and night to add substance to the Filtration Industry and emerged out as a knowledge-based company with an industry-experienced leading staff of experts who are capable of delivering excellent filtration/separation solutions with variety to sync with the client’s specific maintenance and operating requirements. Given this, Deepak affirms, “No matter what filtration/separation equipment you use or when it was installed, our filtration service personnel provide complete,

Bag Filter Housing

Cartridge Filter Housing

Pleated Bag Filters & Bag Filter

Multi Bag Filter Housing

Pleated Filter Cartridges

High Flow Filter

Resin Bonded Filter Cartridges

Sintered Cartridge Filters Modular Filter with Housing

expert support to maintain the reliability and operating levels you expect.” Additionally, what gives the company a competitive edge is its world-class testing services that it conducts leveraging advanced filtration diagnostic equipment to ensure proven filtration solutions to bring swiftness in performance over the complete lifecycle of its customers’ assets. Standardized filtration inventory and tailored solutions have heavily contributed in boosting their market image and gaining the trust of the customers. And regarding their OEM Filtration & Separation Cartridge Replacement processes, Founder Director Deepak Warude unveiled some salient features such as• Custom Product Stocking Program • Product Customization • Process Optimization • Consultation in Feed Study Prior to Product Release • Trouble Shooting Consultation • Element Dissection Analysis R&D ALIGNMENT: Deepak Warude asserts that their commitment to enhanced client’s process operations can be proved by their unwavering focus on neoteric filtration technology. And for ensuring this, they have 41

brought together an adept team of individuals (R&D team) who happen to be the seasoned filtration specialists with years of experience in formulating innovative and cost-effective solutions to address the complications. In regard with this, Deepak emphasizes that generating value for customers requires in-depth understanding in filtration media as well as filtration processes. Hence, for the relevant product development, their R&D facility is enriched with extensive quality testing equipment to boost their products performance for setting benchmarks, without any consideration of the external environmental factors. For granting their end- customers/ clients with improved solutions that can allow them get a leading edge in the market, INNOVATIVE FILTREX™ strains every nerve via its R&D processes. A SOLEMN PROMISE TO THE ENVIRONMENT: Founder Director & Managing Director of INNOVATIVE FILTREX™ Deepak Warude has fervently established this entrepreneurial venture with a commitment to always ensure positive contribution to the earth. As an ending note, he states, “We know well , we did not inherit this earth from our ancestors. We owe it to our future generation. We are committed to do our best to preserve it.”

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Health

Scientists are trying to figure out how a new variant of COVID-19, called Omicron, is spreading rapidly around the world, and how current vaccination can exceed current levels of protection and cause serious illness. The Omicron variant, which was initially reported to the World Health Organization on November 24, is still under investigation, but most studies show it is more transmissible than the Delta variant, which was responsible for India’s devastating second wave of Covid-19 this summer (2021). The Omicron variant of the coronavirus, first discovered in Botswana and South Africa in November, has spread throughout the world faster than any other known variant of coronavirus in recent times. While scientists are still learning a lot about Omicron, what they do know so far indicates that the variation might result in a large number of new cases in the coming weeks, potentially putting some hospital systems at risk.

Omicron was initially identified by scientists owing to a unique mix of more than 50 mutations. Some of these were found in older coronavirus types like Alpha and Beta, and prior research had shown that they may help a coronavirus spread fast. Other alterations were reported to aid coronaviruses in evading vaccine-induced antibodies. On November 26, the World Health Organization declared Omicron a “variant of concern” based on those mutations and a troubling spike in Omicron cases in South Africa, warning that the worldwide hazards presented by it were “extremely significant.” Since then, more than 80 nations have detected the new variant. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

A California citizen who came home from South Africa was recognized as the first American infected with Omicron in early December. Since then, officials have discovered the variant in more than a third of the states. In many regions of the world, Omicron is swiftly gaining domination, demonstrating the promise that scientists saw when it was originally found.

States has permitted the use of any licenced vaccination as a booster dose, enabling Covid-19 vaccines to be mixed. Only adolescents (16-17 years old) who have previously received the Pfizer-BioNTech vaccination are advised to receive a booster dose of the same vaccine.

WHICH VACCINES OMICRON?

SYMPTOMS

There is presently no information to imply that symptoms linked with Omicron are different. Other variations,according to a World Health Organization bulletin dated November 28, 2021. The most often reported symptoms are cough, weariness, and congestion, or runny nose, according to research conducted by the Centers for Disease Control from December 1 to December 7.

Scientists are working feverishly to understand more about this new variety, which looks to be more resistant to vaccinations and spreads even faster than the delta form that caused an outbreak earlier this year. According to public health professionals, receiving a booster injection is the most important thing vaccinated people can do to protect themselves from serious sickness and, to a lesser extent, infections.

• •

AGAINST

GLOBAL FEARS: LATEST UPDATE ON OMICRON VARIANT AS OF 30TH DECEMBER 2021 Travel Restriction

• India- The Director-General of Civil Aviation said on December 9 that scheduled international commercial passenger services to and from India will be suspended until January 31, 2022. • The United States- With the introduction of COVID-19 Omicron, a new variety of COVID-19, the laws of international travel are once again shifting. Visitors from Botswana, South Africa, Lesotho, Eswatini, Namibia, Zimbabwe, Malawi, and Mozambique are prohibited from entering the United States. • Singapore- Effective December 22, 2021, 2359 hours (SGT), no new ticket sales for authorized VTL (Air) flights for entrance into Singapore from any VTL countries will be permitted until January 20, 2022, 2359 hours (SGT),the Immigration and Checkpoints Authority stated. • Omicron spoil Party Mood ahead of New Year eve • During the Christmas and New Year holidays, the Delhi government has banned large gatherings. • Maharashtra has imposed bans and restrictions until the New Year, citing a total of 54 Omicron instancesas of 24 December 2021. • In the wake of an increase in Omicron cases in the state, the Karnataka government has also set limitations on public New Year festivities. • A night curfew has been enforced by the Gujarat government till December 31. Gyms and eateries have been able to function at 75 percent capacity as a result of it. • On 14 December, the MK Stalin-led government announced

Scientists and doctors are attempting to find how effective existing COVID-19 therapies are. Despite Omicron’s shifting genetic make-up, certain treatments are likely to be effective, while others may be less so.

•

EFFECTIVE

A three-dose course of AstraZeneca’s COVID-19 vaccination is effective against the Omicron coronavirus strain, according to reports from an Oxford University lab research released on 23rd December 2021. Antibody levels against Omicron after the booster shot were greater than antibodies in patients who had been infected with COVID-19 and recovered spontaneously, according to the study, which has yet to be published in a peerreviewed medical publication.

TREATMENT

•

ARE

COVID-19 vaccinations are extremely successful in reducing serious disease, hospitalization, and death. So now you can understand what happens if you are unvaccinated. Scientists are currently looking into Omicron to see how effectively fully vaccinated individuals will be protected against hospitalization, disease, and death. Everyone 5 years and older should get completely vaccinated against COVID-19, according to the CDC. Masks provide the best protection.

VACCINE FOR CHILDREN AND BOOSTER DOSE IN INDIA

From January 10, India will begin distributing booster shots to health and frontline employees, as well as those over the age of 60, according to Prime Minister Narendra Modi. In 2022 Vaccinations for children aged 15 to 18 will begin on January 3rd, PM added. Anyone over 60 with comorbidities or other health concerns can get an extra dosage of vaccination starting January 10th. Bharat Biotech’s Covaxin for youngsters aged 12 and above has previously been licenced by the drugs authority. It is the second vaccine to be licenced for children, following Zydus Cadila’s needle-free vaccination ZyCoV-D.

QUICK GLANCE

The delay between the second and booster injection was verified by CoWIN platform chief Dr. R S Sharma on Monday (27th December 2021). You are eligible if you are over 60 years old, have taken both doses, and the time between the second dosage and the day you are registering is more than 9 months (39 weeks), Sharma explained. In India, it is unclear which vaccination would be used for the booster dosage. PM Modi didn’t mention vaccine doses as boosters, but referred to them as precautionary doses,leaving the door open for future announcements. In Addition, the Centers for Disease Control and Prevention (CDC) in the United 43

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a ban on New Year festivities along all beaches in Chennai, stating that no entry or gatherings will be permitted on December 31 and January 1. The administration also announced that the ban on social, cultural, and political gatherings will be extended until December 31.

FAQ

What is Omicron Delta Kappa? Omicron Delta Kappaexplains - Kappa is explained as a “variant of interest” by the World Health Organization, but Delta is designated as a “variant of concern,” indicating that it poses a significantly greater hazard.The B.1.1.529 Omicron was identified by WHO and designated as a Variant of Concern (VOC).Read the full article to know about how dangerous the Omicron variant is.

HOW DANGEROUS IS OMICRON?

The Omicron Variant of Covid-19, which was initially reported to the World Health Organization on November 24, is still under investigation, but most studies show it is more transmissible than the Delta variant, read the full article to know how dangerous the Omicron variant is.

WHAT HAPPENS IF YOU ARE UNVACCINATED?

COVID-19 vaccinations are extremely successful in reducing serious disease, hospitalization, and death. So now you can understand what happens if you are unvaccinated.Read the full article to know how dangerous the Omicron variant is. How many Omicron cases were reported in India? As of 24 December 2021 - India recorded 358 Omicron Cases - Maharashtra - 88, Delhi - 67, Telangana - 38, Tamil Nadu 34, Karnataka 31, and Gujarat 30. Read the full article to know how dangerous the Omicron variant is.

IS THERE ANY FLIGHT BAN IN INDIA?

On December 9, the Director-General of Civil Aviation stated that the suspension of scheduled international commercial passenger services to and from India will be prolonged until January 31, 2022. The embargo on planned overseas flights will last until January 31 at 11:59 p.m.Read the full article to know how dangerous the Omicron variant is.

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Reforming the Way People Learn Smita Kumar | Business Connect

ith the rapidly increasing demand for eLearning solutions, researches are also being performed parallelly. Among such researches, a new research report by Global Market Insights, Inc. has predicted that by 2027, the eLearning market size is set to exceed USD 1 trillion. The figure xspeaks about the high demand and the curiosity of the people to learn more and more. “When it comes to eLearning, content means everything. If eLearning content is not masterfully designed, all the rest will just go down the drain”, says the founder of eLearningIndustry Christopher Pappas. So true! Huge numbers of eLearning content production companies have come up in a very less time. Knotopian is one such company. Knotopian’s mission is to EMPOWER every individual and organization on this plant to achieve more. Keeping its employees motivated and ensuring the best results, Knotopian has earned a good name for itself in the L&D space. Its efforts and productivity have made it eligible to be a part of our edition Company of the Year 2021. Let us get to know how exactly Knotopian, which was founded by Nirmal Periyasamy, has been able to stand out from the crowd.

ABOUT THE COMPANY

Knotopian is one of the fastest-growing eLearning production companies with innovation as its core value. It is engaged in designing and developing bespoke custom learning solutions for organizations, educational institutions, and NGOs. Their services include gamified learning, scenario-based learning, mobile learning, simulations, flash to HTML5 conversions, and localization.

Nirmal A P Founder

INCEPTION STORY

It was much before the COVID pandemic, that people across the globe had started looking for online learning. In fact, organizations in high numbers had begun investing lots of money to ensure developing the skills of their workforce through online learning. Knotopian always believed that learning should be fun instead of just the ‘click-to-next’ slides. It believes in educating organizations the power of online learning. Thus, to reform the way people consume information (knowledge) – Knotopian was started. Knotopian means ‘Knowledge Reformer’.

WE HIRE FOR ATTITUDE

The proud founder affirms, “We believe in seeing the attitude of the person towards work while hiring them. Skill is something that can be learnt or trained anytime. People should be ready to take responsibilities and give their best in every task assigned. I am blessed to have such an enthusiastic team.” He adds further that the very base of their work culture is to support each other at work, instead of playing the blame game. The fact is that if people are taken care of, they will take care of the rest.

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THE PANDEMIC BROUGHT ENORMOUS GROWTH To Nirmal and his company, Covid-19 brought growth in the real sense. He without a second thought, claims, “Being brutally honest, we had an enormous growth during the Covid-19 crisis. One of the major reasons is that we are into online business. Apart from this, to ensure the safety of our team members and their loved ones, we started working from home. It was looked after that the team members enjoyed their personal time and worked only during the work hours. In fact, at times, there were situations when our people voluntarily worked extra hours and we forced them to log off and continue the work day. All this attributed a lot in delivering quality outputs even during the crisis.”

MORNING QUIZ TO FRIYAYS

gained after doing proper R & D. Quick delivery time, content and visual quality, internal process etc. include fortes.

A lot of fun learning activities are organized for the team at Knotopian. This is performed with the motive to explore and stay synchronized with the latest technological advancements. Among these are Morning Quiz, FriYAYs, and non-project tasks.

MARKETING

Knotopian is more of a thought to helping and motivating the out there. Every marketing effort ensures people learning. At present, their StoriesNow video series on LinkedIn and YouTube, animated gif quotes along with sharing informative blogs are contributing to this aspect.

Morning quiz as its name deals with a quiz competition and is held every morning. The questions comprise of those from eLearning, designing, learning advancements etc. FriYAYs witness the members sharing what new they learned in the week and if anything inspired them. Under non-project tasks, it is ensured that apart from the client’s projects, the team invests time to explore and create inspiring stuffs.

USPS

BEHAVIORAL LEARNING

FOUNDER’S EXPERIENCE AND EXPERTISE DO IT ALL

The organization culture of Knotopian, ‘Always-am-available’ concept, and of course, the unity among the team members, are the company’s USPs.

Apart from academic solutions, corporate learning, Knotopian also provides the ease of behavioral learning. Under this, the company brings to you expert professionals who could guide you in mastering the art of creating anchor points in eLearning that could help your workforce remember and implement what they have learnt. Needless to say, how important this aspect has become today!

Getting tremendous love by his team, the founder of the company, Nirmal began his journey as a quality analyst and reached till being a delivery head. With an experience of one-and-a-half decade in the L&D domain with other organizations, Nirmal knows how to lead Knotopian and there he is! His experience and expertise are what assist the organization a lot. His skills for people management makes him loved even more. Also, he has been recognized by the CIO Review India last year.

QUALITY OF SERVICES & EMPLOYEES’ MINDSET NOT TO BE IGNORED

Multi-level checks are performed before a learning is delivered to a client. Yes, Knotopian does this which involves people from all the teams. Instructional designers, graphic designers, and quality analysts ensure several reviews of the end product. Nirmal does not forget to mention the mindset of his team.

RECREATIONAL APPROACHES

Knotopian awards Amazon Gift Cards to its employees every month, team lunch, and Happy Hours are few to be named among such approaches.

800 + HOURS OF LEARNING

He states, “One of the overseen things is the mindset of the entire team. If the members are not happy or worried for a reason, it may reflect in their work too.” This is crucial and needs to be fixed at first.

Only in a short duration of two years since its inception, the company has created 800+ hours of learning for various organizations across the world.

AIMS & CHALK MINDS

CLIENTELE

First of all, the company would empower more and more people and organizations around the globe to achieve more. Secondly, Chalk Minds - a training division of Knotopian would be launched. They are also working on their user-friendly LMS which can provide enhanced learning experiences to its users.

Knotopian has been witnessing clients from different domains starting from banks, health care, logistics to R & D, mining, manufacturers etc. Naming a few of our clients, IPWEA, AEM, Kemin are there. Quick turnback, regular updates, and transparency in the process by the company have been winning the trust of our clients.

TAKE CARE OF YOUR PEOPLE, THEY WILL TAKE CARE OF YOU

R & D MAKES CLIENTS FALL IN LOVE

Last but not the least, the visionary conveys a beautiful message for the budding entrepreneurs and the readers - Take Care of Your People, They will Take Care of You!

The clients fall in love with the deliverables of Knotopian when those are created with unique designs and ideas. These are 47

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Focus on Integrated Logistics Approach Indranil Roy | Business Connect “The information about package is as important as the delivery of the package itself ”, states Frederick W. Smith, founder and CEO of FedEx. “People say, ‘Dream big!’ – but you have to think about the logistics. It’s not just coming up with a great idea; it’s how you can sell, market or promote that idea”, believes Marley Dias, American activist cum writer. Aware of these and knowing its responsibilities well, Emirates Logistics India Pvt. Ltd. has built a rapport and has now received the unbreakable trust of a huge number of organisations. With its experience, expertise and impact, Emirates has qualiied and conferred as Company of the year 2021.

Amit Srivastava

Manu Sadanandan

Country Head - Supply Chain

Anant Pandirkar

Director & Country Head Logistics

ABOUT THE COMPANY Emirates Logistics India Pvt. Ltd. is a world-class service provider for Freight-Forwarding, Customs Clearance, Supply chain solutions, warehousing & distribution.

Business and Agency Development

Ajaykumar Gupta Head - Finance

than 60 countries spread across the Middle East, Africa and Asia.

The company is one of the only logistics company in India having its own Packaging & Designing plant in Chakan, Pune which provides customised & onsite packaging solutions to engineering, automotive & large manufacturing companies.

It was in 1975 that Sharaf Group was incepted as a shipping agency with a vision of becoming a leading international organization. Gradually, as the business grew, the Group also began developing strong business relationships due to the trust-worthy services and cofidence provided. The Group continued with its ambitions and slowly, developed a global footprint, as a result of which the stakeholders received maximum value.

THE START Emirates Logistics India Pvt. Ltd. is part of the reputed Sharaf Group, one of the largest conglomerate group of companies based in UAE. It has diverse business interests and operates in more

THE TEAM In 2011, Emirates started its journey as a small freight forwarding company with only 21 employees and 5 branches. Today, it has grown to become a multi-division company with more than 250 employees

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

C R Murali Mohan

Head Business -Development

rendering services across India through its network of 16 branches, 14 warehouses and 1 plant. The key officials Anant Pandirkar (Director & Country Head - Logistics); Amit Srivastava, (Country Head Supply Chain), Ajaykumar Gupta (Head - Finance), Manu Sadanandan (Business and Agency Development) and C R Murali Mohan (Head- Business Development) feel their journey has been a roller-coaster ride full of fun and challenges as they have been growing through the years THE PANDEMIC COVID-19 To add Logistics services were categorized as essential services. The Initial Phase caused a knee-jerk reaction since there was not much clearity on activities

exempted from the lockdown However, safety measures for all were adopted, including the restlessly working field staff. However on obtaining clarity, Emirates Logistics India picked up momentum,followed safety measures, protocols andensured customer does not suffer.

term strategies and directions that fruitfully navigate the business through competitive waters.

Forwarding Company of the Year’ award in 2019 at an event organized by Cargo Talk.

The Country Head for the supply chain division Amit with 23 years of experience, ensures customers are provided best-inclass services.

SOON-TO-BE-LAUNCHED APP-BASED SOFTWARE Anant claims, “Due to the pandemic, the importance of digitization and enhanced use of technology have been understood but more than that, we have realized that technology is one of the key business drivers for future. Our march towards paperless transactions has gathered further momentum post onset of COVID. We have integrated majority of our business processes into a single software which takes care of Human Resources, Admin, Training, CRM, MIS and we are working on continuously enhancing the same to ensure increased productivity & efficiency. We will soon be launching an App-based software for providing real-time shipment-related updates to our customers not only on the portal but also through WhatsApp.”

Heading the Finance team, Ajaykumar coming from a Big 4 background having almost 15 years of experience, ensures capturing minutest of details while ensuring execution of business strategies envisioned by the country heads. This ensures that the company always remains financialy healthy.

Beside this; the Director and Country head - Logistics, Anant has been conferred with ‘10 Most Influential Business Leaders’ award this year by the magazine Business Sight.

QUALITY HAS TO BE ENSURED The quality of the services rendered is a must. To ensure this, dedicated SOPs, aligned KPIs, internal frequent reviews and Escalation Matrix for issues are all taken care of. TRUST OF CLIENTS

Anant emphasizes,“We cater to companies operating in most of the industry segments. If we talk about the clientele, it includes names such as KEC & Kalpataru operating in the EPC segment; Haier, Bluestar and IFB in the white goods segment as well as major PSUs like SCI, BPCL, HPCL, IOCL, and ONGC. It is because of their trust in our services that they have been associated with us for a number of years.” THE APPROACH TO MARKETING Emirates Logistics believes in a long-term business relationship. The requirements are well understood and then tailor-made solutions are provided. This results in cost-effective services. Moreover, trust is also built. THINK TANK EXPERTS The Country Head for freight forwarding division Anant holds more than 25 years of experience. With his know-how, he sets up effective long-

Being with Emirates Logistics India for 10 years, Manu taking care of business and agency development, has created a good name for himself by his efforts. Heading the Business Development Team, C R Murali carries over 20 years of experience in the supply chain, procurement, procure to pay, and contract logistics sales and operation. FORTES Having presence across major sea ports of the country as well as a highly experienced team of dedicated professionals, helps the company maintain its position in the competitive scenario. Besides providing plain vanila services such as port-to-port, clearance, and transportation; Emirates Logistics India has great experience in handling doortodoor and break-bulk shipments as well. The icing on the cake is the group infrastructure that they have which makes them ‘a one-stop solution provider’ and the preferred vendor for most of the customers. The employee mix caters to all sorts of customers, be it mid-size companies or large corporate houses including conglomerates. EMPLOYEE ENGAGEMENT IS AMONG THE FOUR PILLARS Emirates Logistics India considers ‘Employee Engagement’ as one of the four pillars giving strength to their organization. Not only employees’ engagement activities are conducted but also their participation in the festival celebrations as well sporting tournaments is ensured. Right from knowledge-sharing sessions through yoga meditation, to language learning workshops are organized too. ACHIEVEMENTS AND ACCOLADES Emirates Logistics India has been the recipient of the ‘Leading Freight 49

IN FUTURE According to Anant, freight booking, custom broking, warehousing, supply chain management and contract logistics are what they are into now. These cover almost all the verticals of the shipping and logistics ecosystem. The focus would be shifting towards an integrated logistics approach in the coming days. People would soon see one-window solutions to major food processing and agricultural commodity players since agrilogistics is one of the main focuses. Even after having 16 ofices pan India, 14 warehouse facilities & group-owned infrastruture across major ports and ICDs of India, the company is still looking to expand its reach and open to new facility development upon prospect leads from big corporates and manufacturers. SOME VALUABLE TIPS Anant is of a firm belief that leaders should be created at all levels in the organization. He ensures each member of the team finds himself responsible and accountable and also possesses a sense of ownership in all the actions, deeds and task performed by him. He does not let anyone forget that authority goes hand in hand with responsibility. What Anant conveys to the aspiring entrepreneurs and the readers is, “Do all the work with great passion and labor, and put more than cent per cent of year efforts. Do not worry or bother about the results, if the efforts are genuine, positive, and up to the mark, success will definitely follow.” Further, he advises, “Be true to yourself as well as everyone else. If something is not possible, acknowledging and communicating the same is better than denial of the truth and not delivering. This is not only going to save efforts, time and money for both the sides but also will help in gaining trust and confidence.” Amit is a firm believer of continuously motivating employees. He is also called on as speaker in various forums. His out of the box thinking and presentation ideas are always a delight to the eye. He regularly imparts tips & snippets which keep his team moving. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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