Corporate Training Providers and Marketing.

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Editor’s Note CORPORATE TRAINING FOR SHARPENING THE PROFESSIONAL SKILLS & DIGITAL MARKETING FOR ENHANCING THE REACH With the support of entire Business Connect Team, we have outreached the prominent Corporate Training Providers.

So, the readers out there, we have released the edition namely, ‘10 Corporate Training Providers in India 2019’.

With each new article, I leant some unique and innovative training methodologies, offered by different providers. It was an enriching experience to know how these eminent Training Companies are refining the skills of Professionals and Youngsters, so that they can render the best inputs in their respective roles. With the help of expert training staff, they provide an exquisite training to the novice youth, who want to put their feet in the corporate world. Starting from the dressing sense, proper professional attitude, communication skills, and how to face interview rounds, their curriculum covers all these relevant aspects. It means from stage one to the last stage, these companies take the full-fledged responsibilities of grooming individuals. It’s not only bound to train the inexperienced youth, but the spectrum of Corporate Training Providers is extended to train the senior level professionals as well. As we progress in the professional excursion, there is a time to time requirement of smoothening the skills. Thus, at all levels, there is a need to polish the respective skills, thereby, the companies ought to spend on these training facilities.

My knowledge has ascended to great heights, by gathering a paramount information about these imperative Training Institutes whilst transcribing.

The digitization has touched the core of every segment today. So, as the case with business. To enhance the reach, all the biggies or entrepreneurs are using digital platform to market the product or brand. Technically advanced and proficient generation of today is quite cognizant towards it. Most of the Marketing Service Providers pay a good heed towards their promotional strategies online. Covering the boom of the Marketing Service Providers, we, at Business Connect, has highlighted their indispensable contribution in our recent edition-‘25 Most Trusted Marketing Service Providers in India 2019’.

Our editorial team, after an in-depth analysis, has found that each Marketing Service Provider acquires an expertise in his/her domain to publicize the clients’ brand online. The methods used by them are quite unconventional and technically advanced. Their overall focus is on meeting the clients’ demands by showcasing the exemplary work.

The process consists of multiple steps such as Content design, graphics, and creative strategies in the marketing.

With the persistent efforts and team work, Marketing Service Providers are enthralling, and building a profound image in the market. With the incredible and commendable team force, they are swirling in the Marketing World.

And with the proper Research and Development, they are advancing and growing. Most importantly, they focus on maintaining the quality and customer satisfaction.

We, at Business Connect, are elated to bring ‘Radware India Pvt. Ltd’ on the Cover Page of our Magazine. It gives us immense joy and pride to talk about this giant Company, which ensures excellent Cyber Security.

Rashi Saral Editor, Business Connect rashi@businessconnectindia.in

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Vol 1 |Special Edition|July 2019 Publisher & Editor : Abhishek Kumar Dubey

Editorial Team

Rashi Saral | Sugandh Bahl Vikas Jha | Dr. Amit Mishra Yashika Sabharwal | Avishek Singh

Business Head Ashish kumar

Corporate Team

Satyam Singh | Sunny Pathak Pradeep Pandey | Harsh Pandey Deepanshi Tiwari

Co-ordinator (Business Connect-Clients) Himani Parashar | Komal Verma

Data Research & Analysis

Satyam Tiwari | Shubham Mehra Amit Kumar | Himani Rathore

Finance Team

Gourav Singhal | Reshmi | Monika Aggarwal

Circulation Team

Sonia Tiwari | Anurag Tiwari

Creative Director Ashutosh Ojha

Creative Team

Chandan Sharma | Rajat Pathak

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager Ravi kant Singh

Registered Office RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045 Ph. 011-42636209 Email: info@businessconnectindia.in

Corporate Office 515, Jyoti Shikhar, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@businessconnectindia.in

Printed and Published By Abhishek Kumar Dubey on Behalf of FanzineIndia and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

Publisher & Editor : Abhishek Kumar Dubey RNI No.: DELENG/2018/76695

Copyright Š 2018 FanzineIndia, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Contents SATISH KUMAR Managing Director

VSR ENPRO CONSULTANTS

Nikhil Karan Taneja

Managing Director- India, SAARC & Middle East VIRENDRA SINGH RATHORE Director & Business Head

RADWARE LIMITED Ensuring Excellent Cyber Security by Offering Incredible Solutions www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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CHALLENGING HORIZONS PVT. LTD.

In a conversation with B training and developmen if a venture decides to m the protocols of the field also enlightens us abou and more,

PINNACLE

Persistently Cultivating Top-Notch Training & Development Programs

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Present economic trends have established a higher focus on developing capabilities to meet dynamic business challenges. A number of organizations today are seeking partners to make this journey effective. The need for a dynamic Training & Development company managed by highly qualified professionals with vast experience and exposure is an unavoidable essential.

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Business Connect: Wha any special mentions?

Dr. Abhishek: We are ment(s) of clients. We h coming from 23 differen biles, Chemical & Agricu Services, Aviation, Softw Mining & ports, etc.

Dr. Abhishek Tiwari, Director, Pinnacle T&D Solutions established in 2009, a company out of the need for Soft Skills and Behavioral guidance.

This company has been established after thorough research and with a professional attitude through a team of highly qualified professionals with a wealth of experience from diverse educational and professional backgrounds.

Business Connect: How faith of clients in your c Dr. Abhishek: In two w payments if any of the training programs are fo program or any of our below 4.2 out of 5.

The Visionary!

MANJIRI GOKHALE JOSHI CEO

GLOBAL TALENT TRACK

SAURABH PAL Director

Dr. Abhishek is a PGDM from Kirloskar Institute of Advanced Management Studies with experience in Banking and Finance domain. He is an International TTT certified trainer; and also certified Vocational Assessor Qualification awarded by Ed-Excel (U.K.). He did his Doctorate in Management Studies from Indore and conducted various open workshops & seminars at National and International level. He has delivered over 5000 man hours of training and trained over 15,000 personnel of around 196 companies of India and 4 companies abroad. He is now pursuing his 2nd PhD. Dr. Abhishek is an author of the book ‘The Untold Secrets of Sales’ and an International Category Trainer (Have trained in 4 countries out of India).

ABHISHEK TIWARI Director

Dealing with Pinnacle T&D Solutions (PTDS) you would have the unique advantage of gaining from their more than cumulative 65 man-years of rich and varied experience in different organizations. PTDS strive that participants shall get the unique benefit of well-tested methodologies used during the intervention. This, in turn, shall ensure a very high level of retention and reinforce their commitment to improving their professional, as well as, personal effectiveness.

Their slogan “Reputation - Relationships – Results” continues to sum up their outstanding results that come through the nurturing relationships they maintain with the clients and enhance their Reputation in the market place in all their projects.

PALIUM SOFTWARE SERVICES PVT. LTD.

PINNACLE TRAINING & DEVELOPMENT SOLUTIONS

With the constant transformations happening for the startups, Dr. Abhishek feels that the field is meant to be executed and ruled by Industry experts and learned people. Only those who have substantial years of corporate and work experience otherwise can only justify the role of a Trainer or Training company. Startups’ being nascent in this field have been found struggling and also spoiling the market by providing cheap cost services to lure clients by providing low-quality trainers eventually spoiling the market rate and positioning of Trainers.

KRISHNA R RAMAMURTHY - KRISH

RAVI ARORA

Business Connect: Did have your story of strug Dr. Abhishek: No. I ga venture. Although, the was instilled with that co Yes, the path was full o the tougher kept on mo which was started with front room of my flat, ha has got 3 offices in diffe one & only person, I hav

Business Connect: How changing market trends Dr. Abhishek: Our tea changing dynamics in th ble to adopt any method us elevate further. We h corporate world and we in terms of adding Qua Skills in ourselves first.

Business Connect: Do y the same zeal, like you Dr. Abhishek: I think common feedbacks abou • It is wonderful to se PM has not gone d energy it was at 9:00 • We / I have attende Probably this is the feel sleepy after Lun

Business Connect: In ter feel the future holds for Dr. Abhishek: Indian ma

ANKIT JAISWAL

Founder & Chief Learning Officer

Managing Director

Partner & Digital Marketing Head

POTENTIAL GENESIS HR SERVICES

YOU CAN CHANGE INSTITUTE

BUZO MEDIA SERVICES

SHANKEY BANSAL

NAGENDRA GADAMSETTY

SUBODH

CLICK INCORPORATION

FRIENDSMOO INFO MEDIA PVT. LTD.

IMAST OPERATIONS PVT. LTD.

Director

Founder & CEO

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Founder

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a Se

Radware Ltd.

Ensuring Excellent Cyber Security by Offering Incredible Solutions

Struggles and failures are part of the journey and the ability to look at failures as a part of the learning process is the best way to move forward.

Stepping away and looking at failure through clear eyes and identifying the reason for the failure gives you the ability to learn from it.

NIKHIL KARAN TANEJA

Managing Director-India, SAARC & Middle East Radware www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Cover Story [ 11 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

A

dvancing Technology is the pivotal of nearly every domain across the globe. The upsurge in dependency of humans on it, has eased up the lives to a great extent. But, there is a multitude of unscrupulous entities, who are endangering the security of end users.

Whereupon, they are clearly imposing a serious security threat to the information and data. To tackle the concerned issue, Cyber Security came into existence, to protect the data from unwanted entities. There are beaucoup of companies, which are offering excellent Cyber Security solutions. Radware is one of the top-notch companies, which excels in the respective arena to ensure impeccable security.

Roy Zisapel is the Chief Executive Officer and President of Radware India Pvt. Ltd. Nikhil Karan Taneja is the Managing Director of the colossal organization, handling India, SAARC and Middle East.

Depths of the Ace Company Radware® (NASDAQ: RDWR), is a global leader of Cyber Security and application delivery solutions for physical, cloud, and software defined data centers. Its award-winning solutions portfolio secures the digital experience by providing infrastructure, application, and corporate IT protection and availability services to enterprises globally. Radware’s solutions empower more than 12,500 enterprise and carrier customers worldwide to adapt the market challenges quickly, maintain business continuity and achieve maximum productivity whilst keeping costs down.

Radware India’s clientele entails every vertical in the country including large government departments, financial services, healthcare and pharmaceuticals, technology and telecommunications. Radware’s solutions are the integral parts of various large projects. In each of these cases, Radware has an indispensable role in the application and security infrastructure. With a majority of market share across all the verticals in India, state governments are implementing Radware solutions for smart city projects and State WAN projects.

Some of their customers include SBI, LIC, Bombay Stock Exchange, HDFC, Vijaya Bank, Aditya Birla Group, Maruti Suzuki, Ranbaxy, Sun Pharma, Honda, Bajaj, Godrej, GAIL, IOCL, ONGC, Airtel, Vodafone, Idea, TCL, Reliance, BSNL, MTNL, , RBI, IDRBT, CDSL, NIC, IAF, BEL, Indian Railways, ErNET, UID, UPI, BSF, CRPF, Ministry of Home Affairs, Wipro Technologies, Cognizant, Emphasis, DECIS, apart from Nepal Telecom, Sri Lanka telecom in SAARC region.

Ensuring the Unbreakable Faith of Clients Most of their customers are a direct result of the customer references based on the longtime trust they have built over the time with their partners and customers. They take pride in their comprehensive support to their channel partners. They are quite aware of the fact that successful handling and implementation of each project is a strategic advantage for Radware. They share their domain expertise with their partners and customers to help them understand and exploit technology to its full potential.

Their extensive post-sales support gives them the extra advantage that creates strong bonds with their partners and customers. With complete focus and attention on end-to end offering solutions and attention to their customers that is not limited to only the project’s successful execution, but also they ensure their customers’ success, which builds unshakeable customer confidence in Radware.

An Edge Over the Peers Radware has a legacy of best-inbreed cyber security solutions that allow leading organizations to protect sensitive data, build trust and loyalty with consumers, and grow their businesses by creating a secure climate for customers. Radware’s industry-leading DDoS mitigation, web application firewall (WAF) and application delivery solutions optimize business operations, minimize service degradation and prevent downtime.

In India, Radware collaborates with Government agencies, which are responsible for policies and regulations including NIC, CET-In and ERNET. Through technology sharing and regular communication, Radware provides these agencies all the global threat updates and expertise that helps them to guide with cyber security policy initiatives.

Radware’s clear vision and strategy, leading attack mitigation technology and fast-growing subscription and cloud business coupled with continued innovation and comprehensive solutions are being used by more than 12,500 customers around the world across industries. These customers include: • 8 of the top 12 World’s Stock Exchanges • 11 of the top 20 World’s Banks • 10 of the 10 top Telecom companies • 3 of the top 8 North American Software Companies Keeping Abreast with the Cutting-Edge Technology Radware has always been at the forefront of innovation. Investments in R&D and recent acquisitions continue to position Radware as a leader in DDoS mitigation, Web Application Firewall (WAF) and application delivery solutions to optimize business operations, minimize service degradation and prevent downtime.

Radware produces several pieces of original research annually, which helps to identify and articulate the newest business challenges faced by the organizations. The flagship ERT Report, released in January provided new intelligence and insights into the next security threats facing organizations. Research identified security issues in multi-cloud implementations, and the rising problem with automated bots both good and bad.

Radware has released a Cloud Workflow Product and Bot Manager to address and mitigate the newest threats coming to light.

Radware solutions are built with the latest and cutting-edge technologies that interact with one another in an ecosystem, and bring a competitive edge to security and availability.

Their most recent solution, Bot Manager is an example of how Radware makes this happen. Radware Bot

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Manager compliments existing Web Application Firewall and DDoS protection offerings. It leverages patented Internet-based Deep Behavior Analysis, identifying the intent behind attacks, and providing accurate classifications of genuine users, good bots and bad bots, including sophisticated fourth generation bots that typically evade even the advanced protection solutions. Bot Manager provides out - of - path - on-premises and cloud solutions that deliver comprehensive bot protection, essential for any organization doing business online.

Radware has been consistently investing in R&D to keep up with the pace of innovation, and come up with industry’s most innovative products and solutions. In the last few years, Radware has increased its investments in R&D significantly.

Over a decade, Radware has been investing over 20% of its annual revenues in R&D, and its R&D expenses for the year 2018 was 24.6%. Radware has a R&D center in India, and has been hiring more professionals, who will be collaborating with other R&D centers across the regions to provide fast emerging and diverse solutions suited to customer needs.

This reflects Radware’s commitment towards R&D. The Commendable Workforce Nikhil states, “The Company’s success is in direct proportion to its workforce.” Radware India is a 40-person team spread across the country. Its Indian Head Office is located in the capital, New Delhi. Radware encourages an open culture where everyone is approachable, and management is quite supportive. The Team works like a family, and provides impeccable support to each other.

In any business there are new challenges and goals that need to be faced and accomplished. Radware has always had a policy of letting its

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

leaders design their own agenda and carve their own path. The company encourages its teams to freely pursue the style of work that breeds success in their respective arenas. This entrepreneurial style of working has done wonders to careers, and is certainly a driving force behind its success.

At Radware, they have regular motivational sessions, and they foster an open culture, where they are open to discuss challenges, lend their supporting hands, and motivates the team to ascend greater heights. Additionally, encouraging Leadership in the team, catalyzes the team’s morale, and acts as an X factor for the colossal organization.

They conduct various corporate programs for employees, expert HR trainings, Sales and Management trainings, and they also invest in the Global Certification Programs on the Management and Technology front to produce world-class professionals.

The Speed Breakers When Radware commenced its operations in India, market was focused on technologies around Layer 3, whilst Radware was addressing advanced technologies around layer 4 to 7. Those days it was difficult to convince the customers and expose them to these advanced technlogies.

The challenge was to first educate the customers about the benefits by acting as teachers, and explain the science behind the technology. From the marketing and channel perspective, getting the attention of T1 partners those days was cumbersome.

But, they were successful in convincing the channel by virtue of volume of business, and were able to close some big deals as the credibility was established over a period of time.

“Struggles and failures are the parts of journey, and the ability to look at failures as part of the learning pro-

cess is the best way to move forward.

Stepping away and looking at failure through clear eyes, and identifying the reason for the failure gives you the ability to learn from it.” ~ Nikhil Karan Taneja Every time when Nikhil faced with challenges, he made a conscious effort to get to the root cause, identify short and long term solutions and ensured that it is not be repeated.

•

•

Magic Quadrant for Application Delivery Controllers. The 2016 recognition marked the seventh time for Radware’s ADCs. Frost & Sullivan recognized Radware with its Global Customer Value Leadership Award for Distributed Denial-of-Service (DDoS) Mitigation.

Frost & Sullivan named Radware as the 2018 Web Application Firewall Vendor of the Year Award recipient.

In addition to third party validation, major company milestones include: Intellectual Property. Since 1997, Radware products and solutions have been built from patented technology for Global ADC, Link Load Balancing, Side-wide ADC management, Business

Radware India’s Achievements and Milestones Radware India began its operations sixteen years back, and during that time the Company has achieved a lot in terms of clients, projects, trade partners and established itself as a robust and stable team. They got the opportunity to be the part of a

•

number of sizable and indispensable projects over the years. Since 2010, they have worked on several smart city, hybrid DDoS and large government projects, which helped them to increase their market presence. They are super confident that they will continue to expand into new areas in the coming years.

Smart Network, security behavior signature, SSL inspection • Technology Advances. In addition to patents, Radware has developed technologies that have moved the industry forward including integrated security & QoS, ADC virtualization, ADC, DDoS, SDN applications, operator automation, zero day malware detection and IoT protection.

Over the years, Radware has been recognized by analyst market reports and awards, validating the breadth and strength of solutions including: • Gartner positioned Radware in the Leaders Quadrant of the 2016

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•

Business milestones include geographic expansions with more than 1,000 employees in 35 countries.

Their immediate focus is towards expanding cloud business with in-

creased market presence in SAARC and Middle East Countries. Their core vision is to establish market leadership in cloud presence across these regions.

The Eminent Personalities Behind the Ace Organization Roy Zisapel is Radware’s Chief Executive Office and President. The Maestro provides focused vision and direction to Radware as the Company leads the market in integrated application delivery solutions for business-smart networking. Before the inception of Radware in 1997, Mr. Zisapel directed Research and Development projects for RND Networks Ltd., pioneering the company’s award-winning IP load balancing product line. Prior to this, Mr. Zisapel led Algorithmic Research for Madge Networks’ LAN ATM switch. Subsequent to Lucent’s 1998 acquisition of Madge Networks, the device was renamed the Cajun M770 multi-layer switch, becoming a key element of Avaya’s networking suite. Mr. Zisapel began his career as a software engineer at Algotech Systems, a medical imaging solutions company. Mr. Zisapel graduated summa cum laude with a B.S. degree in Mathematics and computer science from Tel Aviv

University, where he was honored with the International Wolf Prize for research students. Additionally, Mr. Zisapel holds several U.S. patents and patent applications in the areas of global load balancing, network proximity, traffic redirection and multi-homing.

Doron Abramovitch is Radware’s CFO and looks into Radware’s business performance and strategic growth initiatives. He is responsible for overall financial management of the company, its financial reporting and disclosure practices, and he takes care of corporate accounting functions. Prior to Radware, Mr. Abramovitch was Corporate Vice President and Chief Financial Officer at Orbotech Ltd. Prior to joining Orbotech, from April 2010 to April 2011, Mr. Abramovitch served as a senior executive Vice President and Chief Operating Officer of Bagir Group Ltd. (“ Bagir “), In Israeli TASE-listed company, he was responsible for worldwide operations.

From 2005 to April 2010, he served as Chief Financial Officer of Bagir and, from April 2009 to April 2011, as Chief Executive Officer of Bagir’s German subsidiary. Prior to joining Bagir, Mr. Abramovitch served, from 2000 to 2005, as Chief Financial Officer and, from 2004 to 2005, as Chief Executive Officer and Chief Financial Officer of Phytech Technologies (2000) Ltd., then an Israeli TASE-listed company. Mr. Abramovitch is a certified public accountant and received a bachelor’s degree and his master’s degree in business administration from Tel Aviv University David Aviv is Radware’s Chief Technology Officer. Dr. Aviv’s team provides technology and marketing direction and support across the Radware organization. Dr. Aviv currently holds the position of the Technical Chairman of the Israeli Telecom Standards body. Prior to

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his appointment at Radware, Dr. Aviv served at Ofek, an Israeli ILEC, as the Vice President of Engineering.

Mr. Aviv led the design and development of a new, ‘all IP’, national carrier network based on wireless access technologies. Before joining Ofek, Dr. Aviv led the design and implementation of various enterprise-scale communication systems.

Dr. Aviv holds a B.S. cum laude from Ben-Gurion University and an M.S. cum laude from Tel Aviv University. Dr. Aviv also earned a Ph.D from the Naval Postgraduate School in Monterey, California.

Anna Convery- Pelletier is Radware’s Chief Marketing Officer. Ms. Convery leads the global marketing organization, and is responsible for the marketing strategy that shapes the future of the Radware brand while directly increasing the marketing contribution to drive revenue and increase market share. Prior to Radware, Ms. Convery held the position of Chief Marketing Officer and Executive Vice President of Strategy for OpenSpan Inc. (now Pega Systems Inc.). At OpenSpan, Ms. Convery’s responsibilities included global go-to-market strategy and strategic enterprise growth of the company.

Prior to OpenSpan, Ms. Convery held senior executive roles at NICE Systems Ltd., ClickFox, Inc., and Nexidia Inc., as well as global marketing and business development roles at IBM Corporation, Jacada Ltd. and Unibol Inc. Awarded as a ‘Woman of the Year in Technology’

by Women in Technology (WIT), Ms. Convery has received numerous industry awards, and is a respected customer experience and enterprise transformation thought leader.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

The Rebounding of Microfinance Institutions What Young Entrepreneurs need to Know

• The ultimate objective of microfinance is to enhance easy accessibility, cost-effective and sustainable financial services or microloans to the budding entrepreneurs, unemployed youths, low earning individuals, a financially poor section of the society, or micro or small enterprises, resulting in raising their incomes or establishment of a profitable business.

• According to the Global MPI report 2018, India has made remarkable progress by drastically reducing its poverty rate from 55% to 28% in the last 10 years.

With the recent declaration of new ventures in different Start-up sectors, to set up the sustainable

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Business Connect Team entrepreneurship ecosystem driven by government’s financial inclusion agenda, the microfinance in India, with substantial opportunities, is emerging strongly and making a comeback after facing the challenges of demonetization. Sustainable rural development can be attained by focussing on microfinance because of its supportive and self-employment role. The overall GLP (Gross loan portfolio) of microfinance is expected to increase at a CAGR of 28% in 2022.

In recent years, the era changer step taken by Prime Minister Narendra Modi towards e-government with a tag line “we move with the dream of electronic digital India....”, with an aim to “Transform India into digitally empowered society and knowledge economy”, has come up with e-Shakti (Apps also available) or digitisation of SHGs (Self Help Groups), an initiative of Micro Credit and Innovations Department of NABARD, and Digital India, to integrate the government departments, the people of the country (including villagers and farmers) and to ensure effective governance. Altogether these

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steps have supported the concept of microfinance companies to raise funds, understanding the tremendous potential of the concept in eradicating poverty in developing nations.

Entrepreneurs can’t take off in the absence of necessary funding. To dream of solving problems with innovations is good, but the ground realities need to be taken into consideration in this successful entrepreneurship journey. To face the financial burden along with the cut-throat competition of the business world is the usual problem faced in Start-ups businesses. Usually, most people have no or limited access to public financial services.

However, the obvious question arises is How to resolve the financial part of Start-ups?”

Monitoring the financial situation of clients and educating borrowers about better money management gives microfinance system an upper hand to the traditional loan offered by the banks. SIDBI (Small Industries Development Bank in India), HDFC Bank, Reliance, ICICI Bank, SBI Bank, etc. are the leading formal sector microfinance providers in India.

What is microfinance?

Microfinance offers financial and non-financial services to the budding entrepreneurs, (especially women) and men, including self-employed who are not accessible to the traditional banking system. A microfinance bank (or microfinance institute) is the organization which offers such services, it can be a credit union, commercial bank, financial NGOs, or a credit cooperative.

Microfinance includes microcredit or microloan, “micro” means “small in scale”, the provision of small loans to underprivileged clients who have innovative business ideas but are not in a financial situation to execute the Start-up venture.

The long history of indigenous banking and money lending dates back to Vedic times, around 2000 to 1400 B.C. Currently, there are three models prevalent in Indian microfinance sector-(1) JLG (Joint Liability Group) (2) SHG (Self Help Group) (3) SHG Bank Linkage

Microfinance services are programmed in order • • • •

To generate sustainable activities to enhance income To lessen external business upsets To raise the living conditions of entrepreneurs and their families To empower Budding Entrepreneurs and Women

What are microfinance banks?

Microfinance institutions or banks are playing a significant role in women empowerment in India. By offering financial services to the underprivileged women or men of the country, these institutions have opened the door for thousands of young women or men who are looking for their economic growth. Uneducated, poor and unemployed women or men usually face lots of issues to access loans from traditional lending organizations and this is where the microfinance banks have come to their rescue. They provide women or men access to finance services and offer them easy loans, savings accounts, insurance, and several others as per their eligibility and requirement. Maharastra and Bihar have the largest number of microfinance institutions operating under the JLG or SHG hybrid model.

Salient points of microfinance •

Creditors are from the low-income section • Loans comprise small amount – micro-credits or microloans • Loans are for Short duration • Loans given are without security or guarantee • Frequency of repayment is high • Loans are usually considered for income generation purpose

India is currently one of the most promising markets for microfinance in the world, by successfully running Microfinance institutions in lots, and having an outstanding market potential in the Microfinance Industry. An enormous number of the government and non-governmental organizations (NGOs) are running several projects to uplift the life of the unbanked and underbanked section with a significantly high success rate.

Recent upsurge seen in the Start-up microfinance industry has given a green signal towards sustainable growth, with the expectation to create a miraculous impact by the union of Machine learning and Artificial Intelligence, to be the key driver in the Next generation sustainable microfinance distribution model. [ 17 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CORPORATE TRAINING 10 PROVIDERS IN INDIA 2019

Satish Kumar

Managing Director

VSR Enpro

Carving a Niche in the Spice Processing-Consulting Market Yashasvi Khushu | Business Connect SR Enpro Consultants is a multi-discipline engineering and project consulting firm providing complete services from concept to commissioning for food and spice processing plants. They offer a provision of end to end project service to food business operators that form the basic building blocks required for implementing the enterprise project management.

From the time of inception in 2012, the brainchild of Mr. Satish Kumar, Managing director, has tapped on more than 30 Integrated Spice processing facilities as per BRC Standards both in National and International platforms, and personally worked for Unilever, Eveready Battery ITC and EVEREST Masala as a part of his career. He strives to add value to the proposed projects he undertakes with a plethora of seamless services at all times. They boast of www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

their achievements to be the result of their continuous endeavors to combine talent, quality and values.

They offer their clients project support for plans of varying sizes, ranging from conceptual process design through detailed engineering, procurement, and construction management (EPCM) services, Product development, Process Improvement, Quality and Food Safety Management Systems (HACCP, ISO 2200, OHSAS, BRC).

VSR Enpro has marked its roots with their footing in projects spanning across the Spice industry, Bakery & Sweets, Snacks, Cornflakes as well as Fruit and Vegetable processing areas. They also deal in design integrated Spices Processing, Cleaning, Grading, Roasting and Sortex and grinding plant (With Cool grinding Technology and Cryogenic Technology) and Product development support, etc. [ 18 ]

They work meticulously with their valued customers to increase their readiness level to implement Enterprise Project Management which comprises of pre-established services, Product development, and Process optimization / Re-Engineering services.

VSR Enpro is made up of Project Management personnel, Engineers, Designers and draftsman, specialists experienced in their respective fields. The collective knowledge of the team of experts has helped them in becoming elite, allowing them to offer complete project solutions from Idea conceptualization to Commissioning. They are flexible enough to meet the needs of a junior organization as well as blue-chip companies.

“Stay focused, have faith and do your best. Don’t look for short term gains, plan for bigger things in life, negate the traps of immediate growth and stay focused, you will achieve all your dreams.”

Satish Kumar

TO SAY THE MINIMAL They have carefully and categorically organized themselves into a selection of salient features offered to the customers. They ensure their deliverables are kept vital, simple and reliable and while they are at it, they keep their processes ahead of timelines ornamenting it with accuracy in the integration of multiple resources. They solely polish and encourage quality objectives like a hefty amount of time invested in the appropriate R&D processes, channeling the energy on the requirements of the clients and making available the most suitable solutions and offering services that are wrapped before time.

A project consultancy firm, VSR Enpro specializes in the Spice processing technology, and regardless of the nature of projects they have undertaken, the prime focus has always been on setting up state of the art spice processing plants across India and abroad.

“You will come across a lot of people who will claim themselves to be food consultant but eventually end up becoming a part of different verticals as well, but from the beginning for us, our primary focus has been on only the technology for spices, given that we felt that there is a gap of exercise there” states Satish.

At a personal level, Satish has worked for a number of influential brands like Unilever, ITC, Everest Masala and more and these brands especially concentrate their focus on this specific division. In these highly significant brands, he worked with the core team and gained ample expertise in the sector. This not just helped him add value to his understanding but also apply the same to a number of projects, approximately more than 50, in India and abroad, from the concept to the commissioning of it.

With the standards as per BRC (British Retail Consortium), today there are certified plants in India that are primarily planned and executed by VSR Enpro. With everything being infused smoothly with technology, in the spice market, right from processing to packing, it is all automatic; the manual bend is practically negative.

Satish further adds, “The technology we suggest is latest in terms of Spices Cleaning, Grinding Batching and Mix [ 19 ]

Vani Satish Kumar Head-Adminstration

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

ing, Processing Plants we set up is as per world class manufacturing ,we have a PAN India and global presence. We have served clients from East, West, South, and North covering the best of the brands like Eastern Condiments, ITC Ltd, GRB Dairy, Karachi Bakery, Badshah Masala, GoldieeMasala, Priyapickles,Rainbow Masala, Allanasons, Future Consumer Group, Haldirams, Organic Tattva, Cookme Spices, Koreka SDN BHD, LaBaguette-Kuwait and more.”

COMBATING THE MATCHING TRENDS In India and Asia, fully automated facility for the spice market was initiated and conceptualized and convinced client to adopt the latest technology , so in terms of competition, there were none in this vertical for him. He has for years served as the best in the spice consultation market.

We bought technological advancements to the market, in terms of time and value, prior to VSR Enpro, the spices were being ground in a higher age-old fashion, and they revolutionized the idea of it. And rather than the conventional method of grinding, new infusions like low-temperature grinds and more were introduced .

Having said that, the fact is that the existence if the technology was there, sadly there was a lack of utilization of it. The mass mentality was bent towards the conventional ways and there was a dire need to change this mindset and bring in ways that were efficient in a variety of manners.

Earlier the market and customer demand was not as high as it is today, there were no vendor approvals or factory audits, so these methods worked well earlier but today scenario has changed and with the introduction and amplification of all these things, the market has only gotten better.

FOOD SAFETY STANDARDS The food safety standards have been growing stringent with time in India, eventually, it came to a point where this technology adoption became mandatory. Earlier there were export-oriented factories which concentrated on trading spices to Europe and USA mainly, VSR Enpro ensured setting a standard in that market and grabbed the trust as a world class spice consultation service provider. Gradually the adoption started domestically as well, and that primarily is the reason for their success.

And since there were such high standards set, India’s leading spice company took Satish as a key member in their organization and he has played a very important role in a number of their projects, taking care of everything from scratch.

“I have gained a mixed experience of corporate and family-owned businesses, both and hence I have had a firsthand experience of infusion of technology on a large scale with the right quality of food.” Strongly asserts Satish.

EDGE OVER PEERS When it comes to knowledge of the business that you are doing, one is working just as a project management consultancy, which is available in abundance in the market and it all together a different aspect to being offering a complete experience on the technical aspects, which is rare.

VSR Enpro offers a complete supply chain management, from procurement, geographical availability of the spices to the natural properties and behavior of each one of them, which makes the job of the client easy.

What gives them an edge is the fact that they offer standards of services that are international, so for anyone who has the right complete value chain knowledge and expertise is missing from the market. They take ownership of the project, execute it successfully and then handover it in fully running process. The market lacks the availability of end to end solution providers and that is what they offer. Having said that, on a parallel, for the client, it’s easier to hire one company for all these processes and stick to one point contact for all the queries.

THE MOUNTAINS SUCCESSFULLY CLIMBED Rowing back to the history lanes, Satish recollects, “I remember it all, I was working with a safe salary, a hefty one, and had zero projects in hand. Yet I took that leap of faith and started with a small office in Mumbai, which was a life-altering event. ”Being from Hyderabad, Satish’s career was all engulfed with the growing industries there. He shifted from a successfully booming career to consultancy solely on the faith balancing on his knowledge and experience. At the beginning, of course, he faced challenges, in terms of adoption of technology because it was new. But there was an assurance that if not today, eventually companies will have to mend their ways towards technology, it’s a global requirement and so he didn’t give up.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

[ 20 ]

Comparing the facilities and advancements that we have today was far different from what Satish did when he started, there is a massive gap from then to now and it is only better today. He started by signing three projects at the beginning of his career and has successfully come to a point where the company is blocked for the next two years in terms of undertaking projects.

Investing quality time in research and development plays a very important role for the company, so each time there is new technology in the market in terms of spices or methodology, it is implemented and it proves of great help to the client and the company both.

THE LADY BEHIND VSR ENPRO Vani Satish kumar Being in a marriage and being business partners are two of the most intense types of relationships you can have.

Both require time and energy, both need strong communication and compromise to thrive, Vani Mamidipally playing this dual role perfectly in keeping Work-Life balance. Vani taking care of entire administration and financial part in VSR Enpro.

EMPLOYEE IMPORTANCE “Starting the journey of a consultant is easy, because the only investment is knowledge, so if you have a good team to work with and the right knowledge to disperse, success will always be at hand is what Satish bids his comprehension on” adds Vani Satish Kumar.

“Of course each and every employee is important when it comes to me as a single person, I cannot take of everything in every aspect, there has to be a team of dedicated individuals working towards it loyally” adds Satish.

The company handles a number of projects at the same time and the VSR Enpro staff is committed to doing their [ 21 ]

job right and bridging gaps whenever Satish isn’t available with his experience and expertise. The players and the sub players, each one of them is treated more as partners than employees in the company.

PLANS FOR FUTURE VSR Enpro is positively looking ahead for expansion in the approaching years, in terms of consultancy vertical, the only piece that was missing from the puzzle was the raw material. The raw material is the one thing that can hamper the entire process no matter how perfectly it is performed because if the raw spice isn’t good enough, the end product will not be satisfactory either.

Hence, there are plans of adding “Deccan Agripure India LLP” a vertical of supply chain Management Company for the same to gain supreme quality material that matches the international standards. With a prima focus on Contract farming /Organic Farming Spices supply to global food companies. This will also help Farmers empowerment, better gain to farmers and also complete Food Traceability in the various processes in the food chain from agricultural production to consumption i.e.

Farm to Fork concept.

Primarly a project consultation firm, they help clients to build their factory. However with more than 60+ projects all over India and a few abroad, adding in-depth knowledge of market, company is now also rendering it services to launch the product, packaging designing, marketing planning etc. These end to end services, formulate the company now to work as a business consultant of innumerable existing clients.

“From not being able to pay the school fee to run a company on international standards, from wanting to sit in an airplane once to fly around 25 days a month, it has been a long journey. I strongly believe and suggest in working hard and never giving up, your dreams will come true.” www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CORPORATE TRAINING 10 PROVIDERS IN INDIA 2019

CHALLENGING HORIZONS

Enabling Human Excellence through Learning

“We Believe that Implementable Training and Learning Increases Productivity and Transforms Lives.”

Virendra Singh Rathore.

VIRENDRA SINGH RATHORE (Director & Business Head)

Growth mindset is the need of hour in today’s world.

An efficient and future ready organization would be one which is a combination of intelligent technologies and growth mind set.

There is no room for rigid and static workplace cultures, the need is for organizational cultures which say ’ Ready, Set and Go’ which welcomes change for the ever growing economy.

The pursuit of the employees of such dynamic organizations should be to identify their strengths, overcome the stereotypes, fight the ever increasing competition and discover their true potential through learning. So how can employees achieve this? One stop solution for this is – Challenging Horizons.

Who is Challenging Horizons?

Partnered with 200+ leading MNC’s in 20 different industries, Challenging Horizons Pvt. Ltd. is built on the core foundation of creating a positive transformation in individuals to empower them with all the skills they need to reach their true potential and perform to the best of their abilities.

Virendra Singh Rathore, Co- Founder & Business Head and Pavan Rathore, Co- Founder & Technology Head at Challenging Horizon Pvt Ltd., together are leading this training and consulting organization, specialized in individual and organizational transformation through various learning and development interventions.

From e-commerce giant like Amazon to large Auto manufacturing conglomerate like Tata Group, Challenging www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Horizons has been an essential part in the growth of many organizations through its contribution of simple and effective training solutions for their complex behavioral, sales and leadership challenges.

Brain(S) Behind The Idea!

Virendra Singh Rathore, Virendra sees but one thing, the end result. He is a man who sees patterns in numbers and opportunities, in what seems like a void to the rest. He is a keen planner with proven abilities in devising strategies to augment business, streamlining business development, promoting products and services for business excellence and an automobile enthusiast.

Pavan Rathore, Pavan comes with 20+ years of experience of working in product development as well as consulting for startup, mid size and fortune 500 companies in different geographies. He is a Comp. Sc. Engineering Graduate from India.

He has experience and passion towards designing and developing enterprise products and data integration solutions using Business Intelligence and Data Warehousing products.

Apart from providing strong technology support at challenging horizons for its self learning platform “Karyon” Pavan successfully runs an IT company

The Founders of Challenging Horizons have always believed in the below statement – [ 22 ]

“An individual is only limited by his mind. If his thought and perspective can be broadened, then so canhis performance. This broadening can only be achieved by opening his mind to the holistic impact it will have on his life!”

Achievements and milestones of the Company - ‘Then Challenging Horizons happened….

It started with a thought “Where do organizations in the space of learning and dynamic environment really want to be in the future?” The answer to this gave birth to Challenging Horizons.

After initial hiccups and struggles for the first few years, Challenging Horizons evolved to become training partners for over 1 lac + employees in 20+ industries in India.

Accredited by American Institute of Business Psychology (AIOBP), American Leadership Development Association, Challenging Horizons is the India’s official Training and Marketing Partner for Directive Communication International. With these associations and leveraging automation and AI; the Company has soared to new heights of blended learning for the advent of a new digital human workforce.

What does Challenging Horizons offer to its clients?

“Building individuals and teams who can build your organization.”

In Challenging Horizons, every story is unique as they believe that no two organizations or their challenges could be the same. It has engulfed change at every growth stage and catered to the needs of the clients with four most important objectives in mind: • Behavioural Training has to be imparted at all levels of the organization – Leadership, managerial and individual or self-development.

• Customize the content and deliver as per client specific needs and demands.

• Transfer behavioural training to daily application.

• Measure the impact of the program on performance.

The Employer-Employee Relationship

At Challenging Horizon, this relationship holds a significantly primary value. A Good Relationship is a thread that keeps all of our lives spinning with excitement, motivation, and fulfilment, they are the key to real-time survival.

With the advent of the corporate world in our lives, we have saturated to spending a major chunk of our lives at work. Mutual dependence on all our stakeholders has led us to think how much time we should spend on focusing only on our targets and on building good relationships.

Virendra further adds, “We at CH maintain a verystrong relationship with employees and help them to feel successful in the journey and constantly push them to achieve what they want, the boss-subordinate relationship has a direct effect on high-performance culture”. [ 23 ]

Leading to Transform; Transforming to Lead – How does Challenging Horizons embark the Changing market trends?

The company’s unique methodology of linking training objectives with the organization’s business objectives is their key differentiator vis-à-vis the competitors.

“The journey was not an easy one. Once I realized in order to succeed in this field I need to be updated with all the knowledge and skills related to learning and development, I started focusing on various certifications, attending conferences, learning from people with rich L&D background,” recollects Virendra.

He believes in constantly up skilling the company and providing solutions to meet the business goals of the clients. At the same time he focuses on incorporating new training programs and follow an innovative a proach towards training solutions. Challenging Horizons is imbibing the fast pace and agile market through imparting blended learning experience with augmented reality learning programs, virtual reality and one-on-one coaching programs along with the classroom training. They have embraced Automation and Artificial Intelligence to make it the next stop for using talent as a differentiator to survive and thrive.

Challenging Horizons has also introduced a dynamic, learner-centric Learning Management System “Karyon” as a business transformation initiative for adaptive and personalized learning. It is designed to configure the individual skill building paths based on the learners’ interaction with various modules. It sets a robust learning experience with recommendations on relevant content in line with a user’s learning history, existing competencies and emerging areas of interest.

Message from Virendra Singh Rathore to our readers “Nothing changes, unless you do, I believe that accepting your mistakes and blunders is the best way to avoidrepeating them again. Once you have acknowledged what went wrong and what you could have been done differently, make a list of things you can do to prevent from going down the same path.”

Virendra Singh Rathore.

The future of Challenging Horizons does seem to be full of exhilarating and great opportunities. There are 7.2 billion people in the world and 65% are below the age of 35 and still, the one thing that is hardest to find are e ployees or people who can make a difference. While the number of young people joining the employment pool is large, the number of skilled youngsters in the pool is still dismal in proportion. Therefore this is an ample amount of opportunity to training people on behavioural skills and this venture is at it.

With Virendra and Pavan at the helm, the vision of Challenging Horizons is to blend technology and behavioural learning to address the “readiness gap”.

Challenging Horizons has already accepted this as a challengeb and dived in to expand the required developmental horizons at every level in corporate organizations across India and abroad. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Person

Name

Designation

Challenging Horizons Pvt. Ltd.

Virendra Singh Rathore

Director & Business Head

Global Talent Track

Manjiri Gokhale Joshi

CEO

Know n Grow Corporate Services Pvt. Ltd.

Chandrashekar Kupperi

Director

Palium Software Services Pvt. Ltd.

Saurabh Pal

Director

Peak Performance Training

Tarun Ahuja

CEO

Pinnacle Training & Development Solutions

Dr. Abhishek Tiwari

Director

Potential Genesis HR Services

Krishna R Ramamurthy - Krish

Founder & Chief Learning Officer

Trans Human Consulting

Paritosh Sharan

Founder & CEO

YOU Can Change Institute (YCCI)

Ravi Arora

Director

Zenoxx Knowledge Services Pvt. Ltd.

Sushil Gupta

Director

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

[ 24 ]

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Never Miss Our Editions Business Connect offers you amazing business stories along with multiple interesting and motivational stories written by our experienced editors. You may grab an opportunity through our special offer : Get 12 Issues by paying just Rs. 1000.

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BCM Review

H

ca

re

Pu bl i

c

eurship: Nex n e r p tGe re t n nH E h ea lt lth a e

Business Connect Team What is needed in the global healthcare business market today is a new innovative model of public services for solving public health issues, and that is possible only by entrepreneurial thinking!

How developing countries like India exploit the talent and the potential of Young Entrepreneurs to tackle the country’s public health challenges is a hot topic all over the world? It is expected that the Indian Healthcare market will reach 26 Lakh Crore by the year 2022. The hospital industry in India is expected to grow at a CAGR of about 17 percent to reach about 600 Lakh Crore by the year 2022.

The rising incomes, increasing health awareness (due to the digitization era), lifestyle diseases (diabetes, cancer) and the increasing accessibility of health insurances, altogether have been the key drivers of the Healthcare market in India today.

In recent years, India has been facing a growing burden of diseases and a critical shortage of health system resources, lack of basic infrastructure and qualified medical professionals, doctors, and surgeons. It is the need of hour to urgently fix the basic health concerns in the sector of infectious diseases (Tuberculosis, diarrhea, Hepatitis A & E, typhoid fever, dengue fever, Japanese encephalitis or Acute Encephalitis Syndrome, AES, malaria, leptospirosis, and rabies), www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

[ 26 ]

NCDs (Non-communicable diseases), lifestyle diseases, and the emergence of new pathogens causing epidemics and pandemics.

In addition to that, the problem of the malnourished child due to poor sanitation and the mortality of about 7% before the age of five are some other major issues to be tackled in urgency. What other issues need to be tackled?

One critical issue which may be solved by public health entrepreneurship drive is the eradication of unemployment in India which has soared in recent times to its highest level in the last 20years (7.2%, According to February 2019 report).

With an aim to provide essential public health services, Entrepreneurship in the Public Health sector has vast scopes for budding Entrepreneurs for Startups business. They can plan projects in Surveillance, Diagnosis and investigation of health hazards and health issues, Providing Information, education, and empowerment to women, Mobilizing community partnerships and action in identification of health issues, Designing of policies and plans that support individual and community health efforts, Enforcement of laws and regulations providing safety, Linking people to required personal health care, Arranging workforce for competent public and personal health care, Assessment of effectiveness, accessibility, and quality of health services, and Research for new insights and innovative solutions to health issues.

In recent month, the outbreak of a common vector-borne infectious disease meningitis or encephalitis caused by bacteria, viruses, fungi, or parasites in Northern part of India, elicited a massive response from the public authorities. Japanese encephalitis (JE), mostly caused by viral encephalitis in Asia with about 50,000 clinical cases reported annually, is primarily a disease of children which is caused by a single-stranded RNA flavivirus in which the membranes around the brain gets inflamed. JE virus is transmitted to humans through the biting of an infected mosquito, predominantly Culex species. The 3 of the most commonly identified etiologic agents in acute encephalitis are Herpes simplex virus (HSV), varicella-zoster virus (VZV), and enterovirus. Transmission of these viruses mainly occurs in rural agricultural areas, in hot & humid season (Month of May-June).

Probably due to its viral cause, there are only a few therapeutic options that are commercially available to deal with this fatal disease. The use of DRACO, a doublestranded RNA activated Caspase Oligomerizer against RNA viruses as a therapeutic approach in the treatment of viral diseases like Japanese Encephalitis Virus has a great potential in the future.

With the interim budget allocation of Rs 62,398 Crore for the year 2019-20 which is about 1.3% of the total budget, Modi2.0 Government in Healthcare sector, in addition to the launch of the world’s largest government-funded healthcare scheme Ayushman Bharat, has confirmed its commitment towards the healthcare of common man.

Young Entrepreneurs should bring new ideas for improving human health and make the dream true of a Healthy and Wealthy India.

Here the collaboration of basic scientists, clinical investigators, public health professionals, and Entrepreneurs are required to develop a common language for describing disease mechanisms to improve human health in India. [ 27 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CORPORATE TRAINING 10 PROVIDERS IN INDIA 2019

Global Talent Track,

Training That Translates Academic Concepts Into Professional Achievement in the World of Work

Set up in 2008, Global Talent Track (GTT) is a venture funded

by Intel Capital and Cisco Systems and is driven by the cause of ‘Making India Employable’ and nurturing leaders. GTT delivers solutions in three areas: Corporate Training, Programmes driven

by Corporate Social Responsibility and Talent Resourcing and Skilling.

GTT has partnered with over 4000 Educational Institutions and Government bodies to enable students to become employable and bridge the gap in their employability. GTT delivers highly customized, high impact training programmes focused on delivering a business outcome. GTT training is conceptualized, designed and delivered by a core team of senior professionals with 25 years plus experience in senior leadership roles and a large team of 1000 trainers spread across India.

GAINING AN EDGE in the employability space Manjiri states, “Despite a slew of degrees and competitive quality of technical and professional educational institutes, the sad truth is that 95% of Indian graduates find it extremely tough to get a job. It is a myth that no jobs are available in India. There are sectors that continue to hire in large volumes and reputed employers who are grappling with finding the right talent. Almost every company is scouting for people with excellent communication skills, confidence, professionalism and exemplary work ethic. Unfortunately, none of these behavioural skills that employers are looking for are adequately addressed by University graduate curriculum.

The problem is further compounded by the blind spots in self-perception among students. Having grown up in the “exam oriented” culture with a single-minded focus on grades, graduates are shocked to find that the job they assumed would come their way, is an illusion. The assumption is that as soon as they finish their degree, there would be an office-bound job with a large brand, swanky office, easy commute and no targets, especially those related to sales or recruitment. The other assumption is that the job content would precisely match the curriculum covered during their degree courses. These are harsh facts that young people find difficult to accept. But when they do and invest their time in cross-over training programmes, we see magical change. GTT addresses this gap by acting as the bridge between industry and academia for making people employable.” www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

[ 28 ]

Manjiri Gokhale Joshi CEO

Global Talent Track

“Management training no longer has the luxury dishing out of age-old airy-fairy leadership homilies. Today’s definition of a good leader is someone able to articulate compelling vision and drive the mission to reach the goal by overcoming challenges and taking people along.”

Manjiri Gokhale Joshi, CEO, Global Talent Track

The Scenario for Corporate Training Manjiri candidly explains that in the most cynical of scenarios, training has been perceived as a “nice to have” activity championed by HR and L&D teams and a “break” from work. There are two fundamental reasons for this flawed perception. The first is that what is taught in a training session remains confined to the classroom. If a homily is delivered to the training participant in a uni-directional manner (trainer talking at the participants), the sessions are bound to be boring and unlikely to stick.

Moreover, as participants are not able to make the connection between the concepts taught in the class and their actual work, they could develop a cynical approach towards training – as a waste of time or “break from work”.

Unfortunately, the approach towards training has also been in the direction of “filling up training hours” with little concern for relevance of content and quality of delivery.

At the surface level, training companies tend to look just the same and offer services which are quite similar to each other. The differentiators lie in the training provider’s ability to capture the precise outcome expected as a result of the training, the ability to design unique, high quality content and deliver this content in an engaging manner. Also, important today, is to use standard training programmes and customise them to the individual learning styles and needs of participants and employers.

This is best achieved through blended learning using the right mix of face-time with the trainer, individual/group coaching, online modules, pre-work and assignments.

Clients and the Market There is much more to a client relationship than fulfilling a mandate and raising an invoice. To begin with, everything we do for the client must address the client’s pain point or business objective. The starting point for designing any solution for a client is to understand what it is that is keeping the leaders at the client awake at night.

And when the client knows that we have attempted to understand what they want to accomplish and have left no stone unturned to make this possible, there is appreciation, continued goodwill and acceptance in the true spirit of partnership.

Research and Development All the research work starts right at the clients’ place for GTT team. They design and deliver highly customized training modules to ensure that it has a high impact on the audience resulting in them growing as an individual and as a professional too. Research and development are important to understand the crux of the matter and to gauge the pulse of the audience in order to map a solution to their business challenges.

Values and Ethos for all The effectiveness of the organization depends on the competence of the employees, leaders, managers, etc. A lot of [ 29 ]

people at various levels tend to lack certain skills which do not allow them to perform their jobs in the best way possible.

It is important for corporates to ensure that they have development programs in place to enable the employee to gain skills and knowledge, hence becoming better at their jobs and people management leading to higher retention and profitability. Manjiri feels that it is important for all to come to work with the same passion like it was their first day, it is important to bring in passion to work because doing things or getting them done is not the sole objective. The focus should also be in bringing excellence.

Manjiri further added “I am as good as my team is. This makes it all the more important for me to ensure that I provide them opportunities to work in varied areas and challenges for them to work upon. Satisfaction with the mediocre may make a person complacent dampening the zeal to bring in excellence into your work” Learning for Manjiri has always been a continuous process when asked about being inspired; she truly feels that she has learned from all the people she has met in her life.

From what she should do to what she shouldn’t, everything, and all of it has helped her in growing both personally and professionally.

The Hushed Feathers in the Cap On the personal front, the two causes close to her heart are- enabling senior citizens to live active and happy lives and social mobility - helping the urban underprivileged break free from historical socio-economic entrapment.

Apart from work, Manjiri has authored five books with reputed publishers like McGraw Hill and Sage and writing continues to be a passion when time permits. Manjiri was among one of 12 professionals selected by LinkedIn amidst 13,000 applicants across the UK to assist Virgin Founder Sir Richard Branson to evaluate, train and mentor entrepreneurs pitching for a 1-Million-pound fund.

Extremely valuable for Manjiri is precious time with family and close friends. Leisure for her is theatre and movies in English, Hindi and Marathi, swimming and reading. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CORPORATE TRAINING 10 PROVIDERS IN INDIA 2019

Saurabh Pal Director Palium Skills

PALIUM

An Ace venture for the Corporate and Individual Professionals to Acquire Superlative Skill Development Training About the Company Information and Technology has evolved into a key success factor for corporates and individuals. Its share of services has grown significantly and career options have grown tremendously. Palium has focused on this sector to grow into a Corporate training player. To assert the notion, Palium has remarkably contributed its part in the arena. Palium Software Services Private Limited is the official name of the organization, and registered under the Ministry of Company Affairs. The venture offers Training expertise, Consulting, and Staffing services to the aspirants. Training services are delivered under the brand name of Palium Skills®- a registered trademark of the company. Palium was registered and incepted in 2012 to provide the exemplary services.

Palium Skills® has emerged as a ‘Top Quality Corporate Training Provider’ within a very short span of time, which renders skill enhancement trainings to corporates, institutes, and individuals. These trainings are conducted at client locations or at its learning centers across India. It focusses on superlative quality of training service attracts a plethora of domestic and International professionals to enroll in the company’s fast-track and regular skill enhancement courses. Ace trainers from the company often fly down to deliver International trainings at cities like Colombo, Muscat and Kuwait City. Besides, they also deliver online trainings for global participants from Americas, Europe, Middle East, Africa and South East Asia.

The prominent personalities behind the superlative organization are Saurabh Pal, Barindra De, and Shrabana Pal. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Saurabh is an IT Professional with more than 25 years of experience in IT Services and Project Management in India, Middle East, UK, and USA having honed his skills at PwC, IBM and other global MNCs. His expertise lies in Project Management and IT Service Management domains. Due to his vast knowledge he is a key faculty member who renders qualitative training to corporates.

He was working in a cozy job in Silicon Valley in USA before being bitten by the entrepreneurial bug and returning to India and starting this venture.

Barindra is the person in charge of Business Development Activities and has been associated with the organization since its infancy, and is the key person who interacts with corporates and other entities. He has gathered a paramount Marketing experience working with MNCs like Philips and Anderson Printing. He is also in-charge of the Salt Lake Center.

Shrabana has a background of Commerce and Accounting domain. She is responsible for Accounting, back-office support and administration activities. She is also in-charge of the South Kolkata center. After work, she is busy with her family and grooming and guiding her 2 young daughters through their growing years.

Palium is associated with a multitude of corporates such as Adani Wilmar, ITC, Braithwaite, CESC, CMS, Conacent, Crescent Foundry, Dalmia Bharat, Electrosteel, Exide Industries, Fenesta Glass, Flaktwoods, Goodricke Group, Haldia Energy Limited, Hindustan Copper, Hitachi HiRel, Hindusthan Steelworks, JUSCO, MACO Corporation, Mallcom Private Ltd., North Odisha Chamber [ 30 ]

of Commerce, , Oracle University, Price Waterhouse Coopers, SAIL, SREI, Syndicate Bank, Taj Group of Hotels,Texmaco, Times Group, Voltas, and a growing number of corporate houses.

Palium has an engagement with a bevy of colleges; it imparts trainings to colleges such as Raffles Millenium International, KL University’s Business School, Pune Institute of Business Management, Bhartia Vidya Bhavan, ASM College of Engineering, IMERT, CCCT, SITCOE, KM Vasudevan Pillai College, HOCET, RAIT and Usha Rama Reddy College of Engineering.

The company also delivers training in partnership with Oracle Corporation. Expanding the horizons, On the international front, it has delivered training to Austrian Development Authority in Bhutan, Bangladesh Biman, Sri Lanka Telecom, Colombo, Kuwait Stock Exchange, Kuwait Oil Company, Haya Water, Ministry of Defence in Oman, and the list goes on.

On the societal forefronts, the company contributes on a yearly basis to charitable organizations like Bharat Sevashram Sangha. It also offers technical training to individuals from an economically challenged background, at a discount or minimal cost. The next step in the noble cause is to form a Foundation and helps the poorer section of society by offering them food and medical facilities at affordable rates.

For an existence of the organization, workforce is an integral part of the company, and acts as a pilot. It is the liability of an organization to keep its employees’ content, happy and motivated. In Palium, employees are provided utmost independence, so that they can take decisions in the best interest of the company. Henceforth, it gives a sense of ownership and belongingness. Additionally, to appreciate and recognize the contribution of employees and trainers, the company organizes annual events where faculty members and employees are recognized for their contribution.

The prime focus of the company is to provide excellent trainings to customers through an exuberant team of experienced trainers. The venture’s core mantra is, “We promise what we deliver and we deliver what we promise. The current market trends are towards online training and flexible timings as per their availability. Palium also facilitates the trainers to achieve advanced skills in emerging domains like Artificial Intelligence, Data Analytics and Cloud Computing.

According to Palium, Skill Development is an indispensable initiative taken by the government at both central and state levels. However, it focuses more on delivering low cost trainings, but the quality cannot be ensured at low cost. For the betterment of startups, there should be a reduction in GST rates for skill development, so that it can become more affordable for everyone because ultimately costs are borne by the people at large. [ 31 ]

Entrepreneur’s interests apart from work As our economy is advancing, people are becoming robots more or less by working 8-9 hours continuously in air-conditioned cubicles. To switch off from this hectic life style, one needs to engage in activities apart from work.

Entrepreneurs’ of Palium are interested in reading, community service, browsing, and studying about other startups. Adding to it, work makes them to travel on a regular basis which gives an opportunity to relax and rejuvenate their souls.

To spend quality time with family, they have made a point to go on a vacation once every year coinciding with the term break of the kids. They have explored a number of places together such as Andaman – Port Blair & Havelock, Malaysia, and Singapore.

For inspiration, they look at the people in service industries to understand the key areas of development. Interacting with renowned corporates helps them to understand what they are doing wrong, and where they need to improve and focus the energies.

The most influential person in Saurabh’s life, who is a director of Palium, is his father, who constantly motivates him for his hard work, and keeps driving him to achieve higher objectives. His father had started from a very humble position in the then Caltex company and over the years rose to retire as a DGM, A message to the Readers of Business Connect Business requires long term sustenance through core values like honesty, transparency and team work unfortunately there is no short-cut. Profit making should not be the only aim for the corporate entity. Promoters put in a lot of efforts to build a start-up which should be assiduously protected to avoid falling prey to short-term motivators like growth, money making and dishonest means.

Entrepreneurs ought to focus on the long-term values rather than immediate returns. Being an entrepreneur is a tough decision and requires tremendous support from the family. Initially, future entrepreneurs need to make sacrifices in terms of vacation, family time, and weekends which will ultimately result in enormous growth and success. The journey is painful but the destination is wonderful! www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

Stepping Out of Your Comfort Zone Path towards success Business Connect Team

“Everything people ever wanted is ONE STEP OUTSIDE their comfort zone”.

As we all know, Life of a person begins at the end of your comfort zone. The sooner you took your step away from comfort zone; the sooner you’ll get to realize that it really wasn’t all that comfortable.

Everyone is master of their comfort zones, so it should be no surprise that we all (means you, me and the world) withstand being curious and keep stepping outside of it. Let us understand with this famous quote:

“Success is on the other side of your comfort zone.”

- Orrin Woodward Is it sounds powerful? Maybe it seems you promising, and filled with great potential, right? Not entirely, and here’s why. You can read thousands of quotes present on the web about getting out of the comfort zone, but implementing them to real life is something challenging. Making a step outside of your comfort zone is extremely hard and needs a lot of courage, similarly: on the other hand only when you face your fears and feel uncomfortable you can do unbelievable things that end to success.

I found some of the steps that will help you to step out of your comfort zone.

These are the following: You have to get out of your comfort zone and take risks. You don’t know what’s out there for you until you go and dig into it, and find it for yourself.

• “Push yourself hard”. Keep trying to never give up even when the going gets rough.

• ‘Make a list’ – even mental one (Mind-mapping) of what you really want to achieve. Go through this list every day in the morning and let it motivates you.

• ‘Practice’- Practice and make work-life balance. Everyone needs to rest, avoid rushing.

• Set your own priorities and work accordingly: Identify what needs to be done now and what can wait by thinking out of the box.

• B+ve: Doubting what you are capable of doing and whatnot lead to success as it is key to keeping yourself outside the limitations and comfort zone.

• Keep trying: improve a skill by doing it over and over again until you get it right what you needed.

• Step up and take initiative: Make things happen to you instead of waiting for them to happen to you.

• Keep hands-on: If you have a business, make sure that you know it inside out for making yourself work for it outside the comfort zone.

• Personal care is important: Exercise - Keep your body healthy to avoid sickness and increase productivity.

Here are 7 benefits of stepping yourself outside the comfort zone: 1. Opportunity to grow: Challenging yourself can help you to reach yourself at highest peak performance level. Therefore you cannot expect to evolve and reach out to new heights if you only stick to your normal habits and old routine lifestyle. Learning new skills and lessons will always help you throughout your life better.

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1. Learn about yourself: Taking new risks, will help you grow as an individual. It will teach you about your interests, passions, talents, strengths, and weaknesses. Every time you accomplish something you didn’t think you were capable of, you become more knowledgeable and skilled.

2. Expanding yourself and your creativity: When you try something new, you may find a new hobby or talent that you didn’t know that you had. New and challenging situations require you to find your own creativity in order to reach a solution.

3. Increase your self-confidence: Tackling the unknown and proving to yourself you can push past your boundaries and limiting self-beliefs builds your self-confidence and self-esteem. Insecurities always like to feed on your habit of not trying. If you stop thinking, start acting then you will realize what’s possible.

4. Learn to deal with challenges: Life is unpredictable and it’s important to have the skills and confidence to face them head-on. By knowing of the fact that you were able to overcome something, which is thought and was insurmountable will build your confidence to reinforce your independence of who you are.

5. Life becomes lively: When your life stops being a scene from the movie Groundhog Day, everything shows up different. Life becomes more interesting and worth living. All Risks may look like adventures and little obstacles if could look them like opportunities.

1. Build new relationships: Trying something new every time, helps you to meet all sorts of new mindsets people, you may not meet them, otherwise you don’t step out of your comfort zone. In order to have good relationships with others, you must have a good relationship with yourself. Stepping out of your comfort zone, discovering who you are and overcoming your fears will ultimately result in better relationships with others.

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CORPORATE TRAINING 10 PROVIDERS IN INDIA 2019

PINNACLE

Persistently Cultivating Top-Notch Training & Development Programs

Present economic trends have established a higher focus on developing capabilities to meet dynamic business challenges. A number of organizations today are seeking partners to make this journey effective. The need for a dynamic Training & Development company managed by highly qualified professionals with vast experience and exposure is an unavoidable essential.

Dr. Abhishek Tiwari, Director, Pinnacle T&D Solutions established in 2009, a company out of the need for Soft Skills and Behavioral guidance.

This company has been established after thorough research and with a professional attitude through a team of highly qualified professionals with a wealth of experience from diverse educational and professional backgrounds.

The Visionary!

Dr. Abhishek is a PGDM from Kirloskar Institute of Advanced Management Studies with experience in Banking and Finance domain. He is an International TTT certified trainer; and also certified Vocational Assessor Qualification awarded by Ed-Excel (U.K.). He did his Doctorate in Management Studies from Indore and conducted various open workshops & seminars at National and International level. He has delivered over 5000 man hours of training and trained over 15,000 personnel of around 196 companies of India and 4 companies abroad. He is now pursuing his 2nd PhD. Dr. Abhishek is an author of the book ‘The Untold Secrets of Sales’ and an International Category Trainer (Have trained in 4 countries out of India).

Dealing with Pinnacle T&D Solutions (PTDS) you would have the unique advantage of gaining from their more than cumulative 65 man-years of rich and varied experience in different organizations. PTDS strive that participants shall get the unique benefit of well-tested methodologies used during the intervention. This, in turn, shall ensure a very high level of retention and reinforce their commitment to improving their professional, as well as, personal effectiveness.

Their slogan “Reputation - Relationships – Results” continues to sum up their outstanding results that come through the nurturing relationships they maintain with the clients and enhance their Reputation in the market place in all their projects.

With the constant transformations happening for the startups, Dr. Abhishek feels that the field is meant to be executed and ruled by Industry experts and learned people. Only those who have substantial years of corporate and work experience otherwise can only justify the role of a Trainer or Training company. Startups’ being nascent in this field have been found struggling and also spoiling the market by providing cheap cost services to lure clients by providing low-quality trainers eventually spoiling the market rate and positioning of Trainers. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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In a conversation with Business Connect, he shares that training and development is not the field for Start up’s and if a venture decides to make its way in should remember the protocols of the field and should by abide by them, he also enlightens us about the scenario presently for him and more, Business Connect: Did everything come easy, or you have your story of struggle?

Dr. Abhishek: No. I gave up my job to start my own venture. Although, the call was quite risky, somehow, I was instilled with that confidence that I will sail through.

Yes, the path was full of thorns and setbacks, somehow the tougher kept on moving. Guess what, the company which was started with a capital of Rs. 10,000/- from the front room of my flat, has now worth in double Lakhs and has got 3 offices in different cities of India. Started with one & only person, I have a team of 10 professionals now.

Business Connect: What kind of clients do you serve any special mentions?

Dr. Abhishek: We are not limited to any specific segment(s) of clients. We have a portfolio of 196 companies coming from 23 different sectors of India like Automobiles, Chemical & Agriculture, Manufacturing, Education Services, Aviation, Software, telecom, Power, Oil & Gas, Mining & ports, etc.

Business Connect: How do you ensure unbreakable faith of clients in your company?

Dr. Abhishek: In two ways, we suggest to hold back the payments if any of the case studies used by us in your training programs are found on Google or for any of our program or any of our trainer if the feedback rating is below 4.2 out of 5.

Business Connect: How do you keep pace with the changing market trends?

Dr. Abhishek: Our team always keeps an eye on the changing dynamics in the market, and we are quite flexible to adopt any methodology or practice which can help us elevate further. We have a strong network across the corporate world and we ourselves keep on adding value in terms of adding Qualifications and developing those Skills in ourselves first.

Business Connect: Do you still come back to work with the same zeal, like you did when you started?

Dr. Abhishek: I think it has doubled. Following are 2 common feedbacks about 95% of my programs: • It is wonderful to see that your energy even at 5:00 PM has not gone down even by 1% comparing the energy it was at 9:00 AM when the program started • We / I have attended many training programs in life.

Probably this is the 1st program where we/I did not feel sleepy after Lunch even for once.

Business Connect: In terms of your market, what do you feel the future holds for entrepreneurs?

Dr. Abhishek: Indian market is growing leap and bounds. [ 35 ]

Awareness and need for Soft Skills programs are growing up even amongst small scale companies. So, the future is bright, provided this business is retained & continued in its original form and malpractices to be kept away from it Business Connect: Who is your role model in the business/entrepreneurial world and what have you learned from the person?

Dr. Abhishek: I Learnt from Dr. A. P. J. Abdul Kalam Azad “Life will not give a second chance, so better do it right first time only” FTR (First Time Right) should be your practice and part of your values and culture.

Business Connect: How are you giving back to society (CSR, if any)?

Dr. Abhishek: By conducting training programs on Prevention of Sexual Harassment of Women at Workplace (POSH). We have been empaneled by the Central Ministry of Women & Child Development led by Mrs. Maneka Gandhi, to conduct training/workshops on POSH on behalf of the ministry. We are also associated with 1 old age home and 1 Orphanage (meant for differently abled kids) and ensure their basic needs and we even conduct fun activities for them to rejuvenate them.

Business Connect: Apart from work, what else do you like to spend your time doing?

Dr. Abhishek: I love to travel and spend time with my wife on instantaneous outings around India. We both never go by planned vacations. Also, I have written a book on Sales – ‘The Untold Secrets of Sales’. Now I am writing another book. So, I love to spend some time on that too.

Business Connect: What are the achievements and milestones of the company?

Dr. Abhishek: We were selected by the Ministry of Women and Child Development to conduct training programs on POSH, empaneled by MPCON to conduct training programs on their behalf for various MP State Govt. Organizations/departments and awarded by Dr. Shashi Tharoor in 2012 (then HRD Minister of India) – Best Training Company in Gurgaon.

Pinnacle Training & Development Solutions has grown at a rapid pace. In the last 5 years, every single year they have registered a high turnover. Their annual marketing cost is almost ‘Nil’, given the amount of Word of Mouth publicity they get. And when once the client starts referring you to others and significant forums start inviting you as an ‘honorary speaker’, it is a clear indication of your progress and a successful stand as a renowned figure of your industry.

“Stop thinking about what will happen and start thinking about what you can do, don’t take shortcuts in life because in the long run, they will cutshort your journey” Dr. Abhishek Tiwari. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CORPORATE TRAINING 10 PROVIDERS IN INDIA 2019

Workforce Development as an Art

T

Kirti Anand | Business Connect

he corporate culture is dynamic, fast-paced and challenging. To a newbie, simply surviving in this breathtaking arena can be quite a task. Corporate training institutes help the new and fresh minds get acquainted with this culture, and Potential Genesis is one of the best ones, intent at developing the workforce.

Potential Genesis is a global organization dedicated to “Igniting Potential” by enabling you to progress your “Personal Growth and Development Journey”.

“85 percent of people don’t change because they don’t know the “Art of Managing Brain”. We are not managing Brain! Brain is managing us!” says Krishna R Ramamurthy - Krish.

Change initiatives in organisations are less successful as any change is often perceived as threat. Change initiatives fail to position change as a “reward”. Take the case of AI and the fear of future because of it. Papers and blogs present the coming of Artificial Intelligence as a threat.

The same thing had happened with PC coming into existence.

“All the work that we do in executive coaching & training space is based on neuroscience. We clearly understand how brain is the base for feeling, emotion and thinking, self-regulation and thus we are able to maximize outcome.”

Krishna R Ramamurthy - Krish Founder & Chief Learning Officer Potential Genesis HR Services www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

The transformation at individual or organizational level needs continuous attention to new possibilities & behaviours (reward response) rather than on resisting learning and staying with existing behaviour or thinking (threat response). “Habits never die. They can only be made unconscious”. Making the habit unconscious is the art of people development.

The four stages of learning, Unconscious incompetence, Conscious incompetence, Conscious competence, Unconscious competence, need no explanation. But consider this perspective: development happens when a learner deliberately, consciously and purposefully, and constant[ 36 ]

ly moves from Unconscious competence to Conscious Incompetence and makes his way to conscious competence and back to unconscious Incompetence. The fast development of technology requires all of us to go through this cycle. The individual who is adaptable and flexible to this cycle will eventually thrive and succeed in the VUCA world. Brain likes novelty.

There’s a region in our midbrain called the substantia nigra/ventral segmental area or SN/VTA. This is essentially the major “novelty centre” of the brain, which responds to novel stimuli. The SN/VTA is closely linked to areas of the brain called the hippocampus and the amygdala, both of which play large roles in learning and memory. The hippocampus compares stimuli against existing memories, while the amygdala responds to emotional stimuli and strengthens associated long-term memories.

At Potential Genesis all the people and organisation development initiatives are based on minimizing threat and maximizing reward.

They teach leaders to deploy all five-sense neural highways, which aid them to understand how current generation workforce works, thinks, feels and behave.

The company utilizes brain-based, process-focused and outcome-driven framework & methodologies to design customized people development solution – Executive Coaching &Training for business drivability. “All the work that we do in executive coaching & training space is based on neuroscience. We clearly understand how brain is the base for feeling, emotion and thinking, self-regulation and thus we are able to maximize outcome,” proclaims Krishna R Ramamurthy - Krish, Founder & Chief Learning Officer at Potential Genesis HR Services.

Started in 2014, the company bestows Executive Coaching & Training Services. Krishna R Ramamurthy - Krish’s personal experience of three decades laid the foundation for Potential Genesis’ neuroscience-based people development initiative. Framing its services into triangle format where relationship is put on the top, and feeling & emotion and thinking are placed at different corners, the firm enables workforce to deal with their intrapersonal transformation and conveniently move beyond their comfort zone by stretching their brain to align with an individual’s behavioural preferences or preferred ways for working. It connects the neural pathways of both individuals, as well as organizations towards pursuing the work, thereby improving their performance and helping them to facilitate positive change and lead more effectively. [ 37 ]

Differentiating Factors Catering on three key strategies, 4D (diagnose, design, develop and deliver), Digi Flip and Learning Honey Comb Model, Potential Genesis crafts a ‘Fit for Purpose’ solution based on Solo-Taxanomy for clients. With five generations at workplace and populated with digital bohemians, the venture recognizes the learning need for the new generation, where in its strategy is to flex delivery for both entrepreneurs and employees. Its accredited coach training program (based on neuroscience) from International Coach Federation- ICF is uniquely designed for individuals to become certified coaches form ICF. Potential Genesis is the only Indian organization to offer coaching based on neuroscience.

The company clearly differentiates between training & coaching, and uses methodologies such as story building (using pictographs & ideographs) and bite-size leaning to deliver the training by flipped classroom technology effectively. Potential Genesis performs one-to-one & group coaching and adapts people for training wherein these training are later converted into sub classroom. “We take people in large sizes, break them into small groups and setup learning centres in room loaded with features of learning centre and presentations happen around those learning centres. The idea is to present that brain is behind the learning,“ adds Krishna R Ramamurthy - Krish. These sessions not only enable students/executives to learn the concept and application of the concept rather than just remembering names & terminologies, but also help them to balance two different sets of thinking (western & eastern) and relate with various people/clients across geography.

This helps the client to get return on investment of training – a most critical need of all the organization.

Always in pursuit of offering high quality &cost-effective training, Potential Genesis collaborates with different organizations (International Coach Federation, Tracom, BOSI and de Bono Thinking Systems). The company is looking forward to expand its in-house and external coaching certification programs and footprints in cities like Pune & Mumbai, and endeavours to offer small duration training programs virtually to people.

Today the company has initiated a “community approach” to working relationship with his people. Our people are called community members who work as members and not employees. The company has a novel “Work-Earn-Learn” approach to engage people. Within four years of its inception, the company has already been slotted in the top 20 best workforce development company in India in 2018.

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

CORPORATE TRAINING 10 PROVIDERS IN INDIA 2019

YOU Can Change,

An Institution incorporated to assist Organizations and Individuals to unleash the hidden potential Rashi Saral | Business Connect “There is no substitute for hard work and any startup should be prepared for the gestation period of 2 to 3 years to see something profitable build up.”

Ravi Arora

“We cannot deny change; it needs to be accepted whole-heartedly for advancement” Detailed Understanding of the Company’s profile and its services “YOU Can Change”, as the name indicates, is an organization to bring a positive change among the youngsters. Ravi Arora, on the very notion of igniting a change, had laid a foundation of an incredible organization in Ahmedabad.

The purpose is to identify the hidden potential, and use it to grow as an individual. Unleashing the talent inside, and utilizing it in a productive way, one can constantly improve and develop themselves. The venture tries to develop an unbeatable confidence among individuals and organizations associated with it through guided efforts and structured trainings, so that they can become a better version of themselves.

The mantra: With a positive orientation, commitment, and proper guidance, YOU Can Change!

‘You can Change’- a belief which is based on the truest philosophy which says that a ‘change’ is the only constant thing in life; it is inevitable. One cannot simply ignore it , if he or she desires to go ahead and grow. Henceforth, to make sure the change is positive, one needs to keep on learning, adopting, and transforming. For bringing a layer of change for multiple organizations, the company helps them through its exemplary corporate trainings. On the other hand, for individuals to excel, it provides an aid through Corporate English Communication Courses, Personality Development programs, Soft Skills training, Life Skills training, Motivational workshops, Language development programs, and Image Consulting Services. The curriculum includes training, counseling and mentoring as well.

The visionary!

Ravi Arora, Director, Master’s in Business Administration from a reputed institute with specialization in Marketing, is a dedicated, hardworking and result oriented professional. Having 22 years of rich corporate experience in Sales, Marketing, Training, and Customer Service, he started his career as an executive and reached senior positions. Worked in Top Corporates and MNC’s like; Bharti Airtel Ltd., HFCL Infotel Ltd., Modi Industries, DuPont Sportswear Ltd and Blue Dart Express Ltd. on several senior positions across India and handled various responsibilities. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Ravi Arora Director In a conversation with Business Connect Magazine, Ravi Arora, Director, YOU Can Change, talks about offering a number of solutions suitable for Individuals and corporate.

Business Connect: Did you see any transformation happening for startups, over the years in your field?

Ravi: Education and skills development is the fastest growing industry today. There is a huge gap between the skills developed by the education system and the skills required in professional life. Startups are coming up to fill this gap but everyone who is coming in this field will always have their own way of delivering it so that is always a differentiating factor.

Business Connect: Did everything come easy, or you have your story of struggle?

Ravi: Behind every success story, there is a struggle and that helps you to get better and stronger. Since we started this venture after having 22-23 years of experience of working in various industries and having gone through many ups and downs, the prior experiences helped us in making efficient and effective decisions and the outcome also went broadly as per expectations. [ 40 ]

The only challenge we faced was to make sure that the client could differentiate between us and the average service provider. The biggest challenge was always to win their trust and deliver as per their expectations and more. This philosophy of “delivering more than the expectation” helped to create a good brand image within this short duration of 5 years.

Business Connect: What kind of clients do you serve any special mentions?

Ravi: We are serving a wide range of industries like Hospitals, Insurance, Banking, IT, Telecom, Hospitality, Pharmaceuticals, FMCG and various Service Industries.

We are very fortunate to have some of the biggest names ranging from MNCs to National level companies like Adani group, Bharti Airtel, GE, Narayana Hospital, Gardner Denver, Volkswagen, Polycab Wires, Ball Aerocan, Trelleborg Marine Systems, etc.

Business Connect: How do you ensure unbreakable faith of clients in your company?

Ravi: Honest delivery and putting your 100%. Giving more than what we commit has been our endeavor for each and every customer, whether it is individual or corporate.

Business Connect: How do you keep pace with the changing market trends?

Ravi: According to our philosophy, the only thing constant is change. Being aware of the dynamic market we are always changing with respect to the content, with respect to our positioning and with respect to attracting the new target audience.

Business Connect: Do you believe R&D is essential for the growth of the company?

Ravi: Yes of course! Being in the field of education and learning, we believe that learning is a constant process and one needs to keep on doing research and knowledge enrichment to sharpen oneself. As far as our courses and training are concerned we keep on doing R & D about adding the new skills which can be helpful in enhancing employability, career development, and self-enrichment.

Business Connect: Do you still come back to work with the same zeal, like you did when you started?

Ravi: Even more than that, I would say. I believe that our enthusiasm is increasing with each day. When we started, we had zeal about putting our best efforts to make it a success but with each growing phase and success, our self-confidence and enthusiasm has also increased. Now, we are enthusiastic about expanding our horizon, get involved in various other streams and putting our best efforts to maintain our reputation.

Business Connect: In terms of your market, what do you feel the future holds for entrepreneurs?

Ravi: The market is challenging and I believe every market with potential is always challenging. The consumer or client always has multiple options and makes things competitive and full of struggle to mark your presence.

But, at the same time, it keeps you on your toes and pushes you to perform your best, give your best and be the best!

Business Connect: How necessary do you feel is it to keep your employees content, how do you ensure it?

Ravi: Business or companies can’t be run by a single person, no matter how good or talented one could be. Having a good team is a key to success and smooth running for any venture.

We don’t look at people as our employees rather we believe in making them part of our team. A healthy team spirit ensures efficiency, effectiveness, and performance.

Business Connect: Who is your role model in the business/entrepreneurial world and what have you learned from the person?

Ravi: We learn from all of them and still strive to be unique and have our own unique style. We believe in learning from everyone and anyone, still we don’t have a particular name to look up to. We learn from our clients, we learn from our mistakes and we even try to learn from our competitors; however, we adopt everything in our own unique way. So far, we found ourselves as the market trend setter and although it becomes a little [ 41 ]

challenging when we find ourselves being copied by our competitors but then as they say “Imitation is the best form of flattery! “ Business Connect: How are you giving back to society (CSR, if any)?

Ravi: We are lucky to be in a field where we don’t need to do something extra to give back to society. The reason we started “YOU Can Change” in itself is a cause. We help people in need by providing them support, counseling, mentoring, making them employable and some of our programs are helping to fight with depression, low self-esteem, lack of confidence, etc.

Ravi, apart from work, also is an avid reader and reading keeps him relaxed and increases his knowledge. He believes in the old fashioned way of reading books and this interest was cultivated very early in school where his interest became a passion and library became his favorite place to relax and unwind. He also is a family man and likes to spend quality time with his family and go on long drives.

Ravi Arora and YOU Can Change together aim to sync with the Government’s aim which talks about developing and polishing the skills of young India, which will help in amplifying the employment opportunities for the existing youth and the future.

“I believe we are completely unique in each and every way. Right from the reason behind starting this organization to the way we are running it, differentiates us.”

Ravi Arora.

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Person

Name

Designation

10 Minutes To 1

Abhilash Pushpan

Director

Adomantra Digital India Pvt. Ltd.

Vikas Katoch

Founder & CEO

Apppl Combine

Kumar Ranjan

Founder

Branding by Pixels

Ravi Varma

CEO

Brandwitty

Nikhil Agarwal

Founder & CEO

Bright Brain Marketing Technologies

Suhail Bajaj

Partner

Buzo Media Services

Ankit Jaiswal

Partner & Digital Marketing Head

Click Inc

Shankey Bansal

Director

DigiLocal

Jitendra Gursingh

Founder

ENEW SOFT SOLUTIONS

Lakhsman Bhargav

Director

Evolve Digitas Pte Ltd.

Tarun Malik

Managing Partner

Flying Penguins

Vishal Chawda

CEO & Co-Founder

Friendsmoo Info Media Pvt. Ltd.

Nagendra Gadamsetty

Founder & CEO

IMAST Operations Pvt. Ltd.

Subodh Shrivastava, Ankur Pathak & Akash Joshi

Director

Intellemo

Saurabh Gupta

Founder

Minds Creative Solutions Pvt. Ltd.

Moulik Jain

Co- Founder

P3 Multisolutions IT Services Pvt. Ltd.

priyanka sharma

COO

QED

Anisha Singh Motwani

CEO & Founder

RedCube Digital Media Pvt. Ltd.

Ajay Prakash

Founder

Tagbin

Saurav Bhaik

CEO & Co-Founder

The BlueBeans

Bhavishya Bhan

Co- Founder

Vajra Global Consulting Services LLP

T.N Nellaiappan

Director, Strategic Consulting

Velox Consultants

Harsh Shah

Founder

VHonk

Binesh Gaddam

Co- Founder

YoCreativ Pvt. Ltd.

Yatinder Kataria

Co- Founder

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BUZO MEDIA SERVICES

UNPRECEDENTED PIONEER IN DIGITAL MARKETING

“In this age of disruption, one has to learn to adopt the changes that come with it.”

Ankit Jaiswal

ANKIT JAISWAL

Partner & Digital Marketing Head

T

echnology has touched the lives of humans in a multitude of spheres and has created a revolutionary impact. Digital Marketing is the boon of Advanced Digital Technology, which has quadrupled the Marketing of products and services. Through various methodologies, Digital Marketing acts as a beacon for advertisement, thereby, building a brand of products or services in the market. In the same arena, Buzo Media Services is creating a magnificent impact in marketing the products and services. Ankit Jaiswal is the Partner and Digital Marketing Head of the reputed company.

LET’S WALK THROUGH THE INSIGHTS OF THE COMPANY Buzo is located in Nagpur, Maharashtra and is a leading highest digital ad buying agency of Central India. It started with a team of three people, and now has expanded to the team of fourteen crazy-and-creative people, who purely deal in Digital Marketing and Front-end Development. Buzo has now stepped in its sixth year, and has worked with clients that range from start-ups, SMEs, MNC’s and few overseas.

The clientele entails people from different backgrounds like E-commerce, Food & Beverages, Education, Real Estate, Pharma & Healthcare, Finance & Consulting, Media Houses, Multi-utility Apps, and Online News Portal. Naming few, they have been associated with Vicco Labs, Great Place to Work, My FM, and Ministry of Power & Ministry of Water.

As far as overseas clients are concerned, they have served almost eight countries from four continents.

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To ensure the client’s trust, they majorly focus on the ‘key responsibility areas’; and ‘transparency’ according to him is one of the most important tools to achieve this. Additionally, the organization adheres true to what they have committed on paper. To make sure they provide hassle-free work experience to their clients; Buzo helps their every client with honest feedback and right decision. To keep the work environment bright and full of energy, the company incites the employees to be productive and admire the work they do.

Keeping their employees happy and content is on their topmost priority, thus the company helps and supports in striking a perfect balance between work life and personal life. With time, they have implemented numerous policies to improve the work culture; this includes- flexible timings & holidays, remote working, retreats, conferences, etc. The company highly encourages entrepreneurship, and feels delighted to share that, four of its past employees are now running their own organizations; and continue to share a close bond with them.

When it comes to apply marketing strategies, the company understands the importance of Research and Development, thereby; giving a greater importance to this process. The entrepreneur states, “With so much disruption all around, you need to be open to new ideas and experiments. In the present scenario, A/B tests for campaigns are indispensable, and will be the cornerstone of the upcoming campaigns.”

Factually, “the digital strategies that worked earlier don’t work now, and what is working now might not work tomorrow.” Hence, R&D is essential and plays an important role in uplifting the company.

DIGITAL ERA Working in the digital arena is a thrill; it not only gives people multiple opportunities to learn new things, but also keeps them far away from the monotony. The digital world is dynamic and full of disruptions hence, they love to engage in things that are new or recently upgraded; and this tactic help their firm stay abreast in today’s competition.

The world of IT is dynamic, and the digital strategies that are working now might not work tomorrow. So, it’s the dynamism that is shaping digital firms and getting it transformed.

They keep participating in many conferences, and also encourage their employees to do so.

To keep up the pace, it also encourages its employees to explore new avenues, study trends, and case studies as per marketing context of their clients. [ 45 ]

CORPORATE SOCIAL RESPONSIBILITY Buzo contribute their bit, from time to time. For instance, they are a strong supporter of open source technologies, and are one of the co-founders at WordPress User Group in the region. They also support the meetups or annual conferences by being the part of it and in financial terms.

Apart from this, they have also supported many other causes in the region by sponsoring marathons, global submits, film festivals, music festivals, food festivals, etc.

ENGAGING ACTIVITIES To balance the personal and professional life, the cognoscente engages himself in a number of activities for refreshing the mind. He loves watching fictional movies, and some of his favourites include- Stargate, Contact, Star Wars, and many more.

Travelling to exotic places, and experimenting different types food of that region also add up to his interest list.

Additionally, he is interested in everything new that’s happening in technology; he has also been a guest reviewer of many big forums over the years.

In the excursion of entrepreneurship, the maestro has learned and been inspired by a lot of people, who have helped him and his company, over the past few years.

Talking about his role model, the man who has largely motivated and inspired Ankit is- Robert Kiyosaki the author of the book ‘Rich Dad Poor Dad’. The book made an influential impact on him thus, he strongly recommends everyone to read it once in their lifetime.

DIGGING THE ACHIEVEMENTS AND MILESTONES They are one of the biggest digital ad buy agencies from Central India; and one out of a few Google Partner agencies from the region. What started from a single room of a flat has now grown to a team of fourteen. They are serving clients across eight countries from four continents. They are the recipients of many local and national awards for their digital campaigns, and are reliable Digital partners to over 300+ clients in more than five years.

Buzo would soon spread out its branch, as they are planning to start a new office in Pune in the near future. Also, by this year-end, they wish to double their turnover with a team of twenty-five, and wish to engage with clients who love to experiment, just the way they do. With this, they also want to try out implementing campaigns that they’ve never done before.

To the readers, he says, “Business

in today’s situation is turbulent than ever and will continue to be so. Try to channelize all your energies on innovation, finding a niche, and optimizing it.” www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

How To Get 4 MILLION VISITS On Your WEBSITE Per MONTH Business Connect Team This is an era of competition, which says that Digital Marketing is the new age for generating traffic to your website and increasing visits on it. If you have been asking yourself questions like, how can I grow my blog traffic? What more can I do to help my page views increase? What is the key to growing blog traffic? Then you came to the right place!!! Many start off their website’s blog thinking that the blog traffic will just trickle in as soon as they post.

Unfortunately, it doesn’t work like that. There is a lot of content marketing that goes on behind the scenes to get the views you want. Today I want to talk about ALL the ways you can increase your visits on website per month The basic problem that most people are facing these days, isn’t about how they can set up a website or even start a blog; it is all about how they can actually drive traffic, to the digital destination floating about in the bits and bytes of cyberspace. If you’re not a seasoned digital sleuth and master of Content marketing, you’ve likely struggled with getting the proverbial word out through the understanding of a variety of forms in online marketing.

So where do have you turned? What do you do for it?

How do you get people to notice you in a sky of overwhelming digital overload? In an ever-crowding space, the truth is that it’s becoming increasingly difficult to get noticed but I am here to solve half of your problem. It becomes a necessary part of any business to gets visits because the visits defined true business growth and work of them. To rise above in all kind, you need to understand one basic principle of using content marketing as a key tool to get visits.

Understanding the Sources of Your Website Traffic There are two effective ways, that you can drive traffic to a website. The first way of sourcing traffic is free, it involves things like Search Engine Optimization (SEO), setting up a blog, Social Media Marketing and many more so forth.

The other way is paid. Everyone knows that paid ads can drive traffic to their website, but it can also a costly way of generating traffic. If you don’t understand things like conversion rates and tracking of clicks to see how much a sale costs you, then you’ll surely fail with paid traffic.

Let us find how it works!! www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Unpaid Content Marketing Tools: 1. Pinterest I am starting off with Pinterest because, in my opinion, it has been the BIGGEST source of the traffic to the website in the form of more visitor’s everyday blog. If it wasn’t for Pinterest, I probably wouldn’t have the blog traffic that I have.

Pinterest is a powerful tool for Website!!!

When you are scrolling through Pinterest looking at pretty pins, you will notice that almost EVERY SINGLE ONE of those pins leads to a blog post. Which powers their website search, therefore it is the best platform for Content Marketing. Pinterest is a visual search engine! If you use proper keyword strategies on Pinterest and get your pins to rank high on searches, that’s easy to generate traffic to your website!!!

Some Pinterest Key pointers for Website Trafficking: • Create pretty pins that get CLICKS! It gets more clicks.

• Make sure you have a Business Pinterest account with your website claimed and rich pins set up! This will help your pins reach a larger audience!

• 3Make sure you are pinning consistently throughout the day! The more consistent you are with your pinning daily – Regular posting 2. Good Search Engine Optimization (SEO) What is SEO? It is Search Engine Optimization, which means properly optimizing your blog posts so that your website can rank higher on search engines!! This is the key f e a - ture that shows you up on the first page of Google. When someone searches a topic related to your website post then it helps the search audiences to reach you by their google search. Today, if you don’t understand SEO, you’re doing yourself a disaster. You have to follow some SEO Strategy for marketing – [ 46 ]

• • • •

Guest Posting (link back/ backlinks/ Interlink) Post consistently (3 times a week) Use Keywords (keyword research) Use Yoast as a Guideline(Yoast SEO)

their main method for driving traffic by regularly posting on these social platforms with a better link sharing to their website.

3. Write Insatiable Content “Content is king”. As long as you create insatiable content on your site or blog, you’ll able to keep the visitors coming back for more and more to your website and increase business. Also, the better the content you use, the more engaged your visitors will be. Keep your content fresh, up-to-date and better than competitors. - Update “Expired” Content On Your Website, always refreshing of content is a good thing, especially if some of your content has expired, means changes during the time in product and price. Always Look up for ways by which you can update outdated content on your site to drive more traffic through visibility on search engines like Google.

4. “Quora” - Answer Questions on Quora Quora is the greatest medium for driving social media traffic to your site. Answering questions related to your website and business will help you on this platform and use link the right keywords to anchor content on your site to audience reach. You have to ensure that your answers are detailed and that you know what you’re talking about.

For example, if you do some content marketing on Quora. com, you can easily use the campaign source as simply Quora for the Medium of promoting and the campaign medium.

5. Build your channel – “YouTube Video” YouTube now becomes a great resource for driving free organic traffic to your website. It’s because Google loves - YouTube, and considering the fact that it’s the second most popular search engine in the world after Google, audiences were more engaged in gaining exposure on YouTube for their understanding. You can now create useful tutorials and videos related to your content and business that includes an immense amount of value to your brand business and make sure to link to your content through the description and use keywords for description.

For example, Use multiple linking of video i.e give links of your videos on the website, Facebook, Instagram, LinkedIn, and Twitter also 6. Instagram as a new way of Content Marketing in 2019 Nowadays, everyone knows that Instagram is a wildly-popular platform for social networking and can be used perfectly for sharing photos and connecting with others from around the world. Yet, there are a few people know how to take leverages from Instagram to drive traffic to their website. However, many people have already built multi-million dollar businesses solely by using Instagram as [ 47 ]

7. Use LinkedIn’s Publishing Platform Now, you can also use LinkedIn as a tool as a publishing platform, it is a great method for marketing the content that’s already based on your website. You always have to publish a unique, high-quality post on LinkedIn that delivers an enormous amount value amount content and ensure that you link that content to anchor content of your blog on the website to gain that all-important authority bridges to your primary post.

8. E-mail List - Utilize Email Marketing Email marketing is a great way to drive traffic on your website or your blog and for promoting so many offers, but it also means that you need a list of the market too.

Create a lead magnet and establish a market list of some data customers to build a sales funnel immediately if you haven’t already done so. In order, to build up a list that you can eventually use as a market (not spam) any of your offers to.

For example, you need an e-mail list builder if you don’t already have one. I use Mailerlite and you can use any other, the reason being using them is that they are SO EASY to use!

9. Create and Share High-Quality “Infographics” You have to Building high-quality infographics, which are simply one form of clickbait. There are loads of examples that you can utilize to bring out creativity for business, but not all of them are created equal. However, if you are master in building a great infographic that is good news!! Many people will link them to different platforms so that you can essentially create an automated marketing machine for your site. Just be sure that you create a great design to do this.

Paid Content Marketing Tools: Particularly, paying for ads and other initiative marketing is always one method to drive traffic to your website. If you have a business with a small budget, but you track things properly then you can come up with a cost-per-acquisition (CPA). If your current CPA is high enough then you can comfortably scale and save your advertising revenues.

1. Use Outbrain / Taboola To Promote Your Content Secondary websites like Outbrain and Taboola are the greatest example for promoting your website or blog as long as you have some effective sales funnel team to set up and an ability to answer and track those individuals who arrive from to website by these promoting platforms.

These sites were best to promote your content across thousands of other similar websites across the glob of the www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

internet for a fee of some charge. However, you have to be sure first before diving in headfirst that if they gonna increase the visits per month or not.

For example, if you spent $100 on Outbrain and any other ads, which resulted in 200 clicks, without knowing precisely how many of those clicks resulted in a sale, you just wasted $100.

Let’s just take another example, which says that you reach out 200 clicks, you received 3 sales, which were tracked with an out brain. Those 3 sales resulted in $800 in revenue which is also good.

So, your $100 investment just drove to $800 in sales. Now, this is simply a generic example to understand how it works, but when you know how to track your ads or other marketing efforts, then you’ll know what’s paying off and what’s not.

something you can give away then you can also locate potential of local or regional companies that you can partner with for an initiative.

2. Purchase Ads – “Facebook” If you want access to the global populous? Simply, you can advertise on a platform like Facebook. As long as your offer is appealing, energetic and enticing enough, and you can convert that traffic into sales with a great flow by the website. By putting - sales page or free offer, then you can scale this method as a marketing initiative out infinitely to drive nearly unlimited sales.

For example, Use this knowledge to understand your conversion rates per ad spend. If you are spent $100 to make $800 then you made $8 for every $1 you spent on Facebook ads. Simple as that.

7. “Audio” accountability for website Those breaks in your favorite music channels like – Gana. com, Spotify, Hungama, Itunes and even on radio station programs where someone tells you what car to buy or what brand to use is something which is also a part of marketing. Some of these spots seem to be annoying, there are selected of them which are entertaining –some of the time when you hear them the first time you get attracted according to your need.

There is still more to radio advertising: For instance, you can sponsor a program as a whole, which is related to your business only and talks about it.

3. Google Re-Targeting Ads Google re-targeting ads a very essential part of our paid advertising, which is used to make more terrific to your way of getting more traffic to your website. But not just any traffic targeting it is as essential as getting clients to you. Re-targeting ads focus on people who are already part of your website (Who subscribed) and visited your site. This includes the usage of a conversion pixel for purchases by them on entering the website and it’s a great way to reach people who’ve already been to your site previously.

8. Advertising Through your favorite show – “TV commercials” Television advertising It is not dead yet: While we are more and more getting used to the Media, finding ways to omit having to actually watch TV commercials there is also some marketing success in TV advertising.

You can make it to social media fame and get a ton of shares by advertising that the advertisers have to pay for letting me explain.

4. “Instagram” – the best tool for advertising Instagram is used in both ways, if you want to grow your company’s website by its own then it’s free otherwise Instagram ads are paid. It has a clear revenue strategy, and that includes placing ads on the social network - Instagram. This is the best way to reach people in your area and offers them good and prove yourself as a highly-targeted approach to reach out to potential customers to buy your products and services.

6. Engage In, FAMOUS Influencer Marketing Influencer marketing is a great way to get your message out to millions of people without having your own large audience, if you do not possess the bigger audiences then it proves to be best ways of rendering marketing. People will follow famous influencers and believes in them so if you can leverage influencers on Twitter, Instagram and any number of other social networks then it will be best reaching out for your website. This won’t be cheap, you have to give away the product and links for reaching, but it could potentially bring you many droves of customers and sales in the near term.

For example, There has been a huge development in radio and television in recent years and there are such things as digital radio and digital television which plays a vital role in making your content travel to audiences directly. That is the reason why I think digital advertising have a rightful spot in this list of digital marketing types.

5. Partner For Paid Giveaways – “Free offers” Being a paid giveaways are really fun, as they bring you more audiences and visitors to websites.

Partnering with companies that have a large footprint is one way to drive the best interest and visitors to your site. All you need to give something away of value here is some amount of paid partnerships to big companies. If you have www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Digital Marketing is not an art of selling a product. It is an art of convincing people to buy the product that you sell.”

Hecate Strategy

Click Incorporation A panel of marketing experts to enhance your growth in the world of Digital Marketing - Click inc Yashika Sabharwal | Business Connect Digital marketing is an umbrella term, which encompasses a variety of tactics that one can use to draw for their customers (Target marketing) and get them to purchase their product or service.

Click Inc. is a trusted partner; which creates innovative campaigns, benefiting their clients and society as a whole.

Click Inc. is a creative and highly experienced digital marketing agency, delivering quality work and has its branches in Indore, Mumbai, Gurugram and the United Kingdom. Having eight years of advanced experience in this field, they have clients across the globe in various sectors like - Retail, Real Estate, FMCG, Education, Hospitality, Medical, Manufacturing, etc.

The biggest ideas of marketing do not hamper your budget, rather they bring together the best independent minds in the industry giving a leading-edge of advertising and smart marketing solutions for the quick implementation of strategies using creative ideas. They provide clients with effective solutions and realistic results. They help you discover your brand’s true marketable potential with full-service digital marketing. Established in 2010, the agency is working with the motive to provide user-friendly and Google-friendly Marketing Services which includes all the aspects of Digital Marketing Strategy• • • • • •

Shankey Bansal Director Click Inc.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Search Engine Marketing Search Engine Optimization Social Media Marketing Digital Advertisements Web Development Content Marketing

Masterful Marketing - What Kind of Digital Signal Do You Have?

Having a competition is not a bad thing, in fact, it just means whatever the services they are offering are in demand, which is great!

The thing that makes them different from all the competitors is that they believe in providing ROI (Return on Investment) for customers because they firmly believe that the customers should get the returns on whatever they invest in the marketing of their company.

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Click Inc., does not sell the services they offer, rather they always try to understand the client’s needs. Their digital marketing agency tries to create a road map for increasing the productiveness and also tries to understand how to update the digital property of the client. Hereby, they get into the shoes of the customer and see from where they can take the customers forward. And this is what they believe makes them different.

Secondly, they are committed individuals who have joined this particular industry because of their interest in this field. They are not forced to do the work that they do not enjoy, they do it because they enjoy doing it. Therefore, the output that is produced is very creative as it results out of their passion, making them a unique player in the Digital Marketing Race.

Click Inc. storyline - highlighting entrepreneurial lessons of startup and struggle The business world might appear buttoned-down and hard from the outside - but in reality, it’s a lot more interesting than one can ever imagine.

Yes, a lot of Transformation has happened in startups because earlier the people were very anxious about whether to get into startups or not, but now people have started taking startups pretty seriously. This is a very creative industry, so a lot of new things happen and since the young talent is now interested in joining startups that give a greater advantage because they bring in a lot of new energy and new ideas, a lot of creativity with their thoughts.

Paving the way to success It will be a lie if I said that everything came easy because any entrepreneurial activity or a startup has its own ups and downs. Yes, they too had their highs and lows. There were times when their team fell apart. There were times when the earnings fell drastically from a seven-figure earning per month to a five-figure earning per month.

There have been many struggles in their journey but they have always stood strong and faced them with full positivity and determination. The director of Click Inc. Mr. Shankey Bansal along with his team have been headstrong and have taken the company to greater heights.

Future campaign - Nothing is time-bound, everything has to change.

It is very important to become a subject of change with time. Just like anything, the market today is going towards a new direction. They involve –

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• • • •

Research Learning Innovative technology Keep focusing on team learning.

Learning new skills is the key to keep up the pace with changing market trends. They have learned a lot from changes. Click Inc. aims at learning as a team which boosts the motivation of their employees to learn and conduct research on the current market trends. They attend various seminars and conferences as it helps them to grow and update themselves according to the recent market structure.

The industry of digital marketing is a very growing and fast-paced industry. If you do not keep yourselves engaged in R&D, then you will be nowhere. So according to them, one of the most important pillars and that is another feature that makes them distinctive from the other companies in the same field. They are very focused and enthusiastic about their work.

They believe learning to be an integral part and hence they plan monthly activities which facilitate learning.

They also make sure that the clients interact with the employees directly. This not only keeps the employees connected but also satisfied. This provides the employees with greater engagement with clients and also a good career path.

Historical milestones and a range of achievements distinguish the company’s journey They served one of the biggest hospital chains in the UK successfully. With the guidance and consultancy of Mr. Shankey Bansal’s (Director), the hospital chain has been successful in creating two different brands. They have worked for one of the biggest national televisions, helping them in their social media marketing. They believe that their biggest achievement is their team which is enthusiastic and keen to learn things as well as work hard to make the company touch the greatest of the heights.

They look forward to becoming one of the top 10 digital marketing agencies in the country in the next three years.

Currently, they have an office in Gurgaon, India and the other in the UK, and are looking forward to expand and establish their office’s local offices in the metropolitan cities of India like - Mumbai, Kolkata, Pune, and Bangalore, and in abroad Singapore and Australia in the near future.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Unprecedented Prowess in the domain of Digital Marketing Services & Website Development

We all know how to build friendships, but not all think of clients as friends.

We have adopted that mindset; we get close enough with clients to build an unbreakable client relationship.

Nagendra Gadamsetty

R

Rashi Saral | Business Connect oots of digital technology grip almost every domain; there is no business undertaking without its presence. In the same arena, FMIM is excelling by providing exemplary digital services.

Insights of the splendid Organization FMIM is one of the superlative digital marketing service providers in Hyderabad. Its prime focus is on rendering a plethora of services like Web, Graphic designing, Development, Interactive Solutions, and Branding Concept.

The Digital Marketing services entail SEO, SMO, SMM, and SEM to build brand awareness and reach to the targeted audience. Currently, the company is working on Healthcare Product based on AI. FMIM Marketing’s long-term vision is to become a provider of online, social, and digital marketing services to business owners, entrepreneurs, and partners from small to mid-sized firms.

The company works across verticals like Healthcare, Education, Technology, E-Commerce, Media & Entertainment, Fashions, Food & Beverages, Personal Branding, etc. The company is trying its best to live up to the expectations of clients, and tightening the knots of unbreakable faith with them.

Nagendra Gadamsetty Founder & CEO Friendsmoo Info Media Pvt. Ltd.

Nagendra Gadamsetty and his team follow the mantra, “Get to know each client like a friend; keep in touch with them on a regular basis.” www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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The organization’s persistent aim is to leverage its deep expertise, understanding of client’s business domain areas, and requirements to create a tailored-fit solution for their individual business needs.

FMIM has an unfathomable belief on the statement, “Brands do not exist without consumer, and consumer does not exist without brands.” So its relationship marketing always has a positive kinship with brand equity.

Thereby, customers feel more trusted, and inclined towards FMIM’s incredible services.

The company can be highly productive only, if the employees in it are content and working vibrantly. According to FMIM’s perception, for an employer, one of the biggest responsibilities is to inspire its workforce, and encourages the employees to be the best versions of their personalities. If this is executed stupendously, everyone in the team will not only be more productive and efficient, but also happier with their jobs.

Synchronizing with the prevailing Competition and a mind-boggling Transformation for Digital Startups being a Startup Entrepreneur, the company is occupied with planning finances and budget, recruitment, creating new marketing strategies, and keeping customers satisfied. In addition to these activities, it always keeps a close eye on the competitors’ marketing strategies; a healthy competition has a profound and an influential impact on the business. FMIM closely understands the competitors’ goals, target markets, approaches, and how they do marketing for products or services; this process provides the indispensable and useful insights into their strategies.

Undoubtedly, the formidable transformation for digital startups can be witnessed today; this happened after the Prime Minister’s initiatives of ‘Digital India’.

Dependency of people on the mobiles and digital technology is a paramount. With an advancement of Internet and technology, the lives and habits of the people are radically transformed. Everything is now connected and if it is not, it’s about to be.

“If you’re not online, it’s like you don’t exist.”

Nagendra Gadamsetty But, what gets into the process is careful planning and strategy. Company’s current and potential customers are interested in the best experiences and opportunities. And, companies have no choice, but to refine and continually improve the services to build loyalty.

Technology has entirely created a monopoly in our lives even before we can get our shoes on. With its inclusion, AI’s customer expectations have been soaring up. It is essential to stay ahead in the market with the latest trends. [ 53 ]

Chatbots technology, which combines the use of text, voice, and messaging to communicate directly with consumers, has been used for longer than a virtual reality.

But this year, it’s under the spotlight. Blockchain Technology has enabled the marketers to know where their ads are placed, and to ensure that real consumers, rather than automated robots, click on the ads. This enhances the reliability of customer engagement data, and ensures brand marketing assets are not wasted.

Important marketing insights and trends help in gaining a competitive edge, and further develop new and innovative ideas to engage the customers, which eventually steer the business towards productivity.

Giving Back to Society, and an effigy of inspiration Corporate Social responsibility is embedded in FMIM’s vision, strategies, and management goals. The ethical standing of the organization is evident from the unquestioned credibility it has patiently built over the years with all its stakeholders.

The company is donating funds to the orphanages for children’s welfare and growth as a Corporate Social Responsibility. Additionally, FMIM provides meals to orphans near by locality. Steve Jobs and Bill Gates is an epitome of learning and inspiration for Nagendra’s business growth; from him, he has learnt financial planning to maintain stability in the business.

Initiatives of present government The initiatives of present government such as ’Digital India’ have been implemented with an aim to introduce the use of digital technology across the country. It helps to connect the customers around the country through technology. As the company is in online work, so always there are emergency situations which can be handled by utilizing the internet, and respective contacts can be gathered as well. Additionally, need for documentation is reduced. But, the initiatives by government are not helping in terms of finance.

Milestones and Aspirations of the company During the four years of experience, FMIM has worked with many high profile companies in developing websites, ecommerce development, mobile application, SEO, SMM, SMO and SEM, or full digital marketing services.

The company has acquired place in the top six social media marketing companies in Hyderabad by yourstory. com website in 2018. It is awarded as the best digital marketing company by Sulekha.

The enthusiast remarks, “The key is to be aware of the new trends and taking the time to weigh up whether they really work for the company or brand. We will pay more particular attention to emerging technologies for future success. Our best predictions are based on the technology and trends that are showing the most promise.” www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

Summer Season

The Month of Happy times and Good Sunshine

W

Business Connect Team

ith the arrival of sunny weather, the first and foremost thing which comes in mind is about the adventurous summer camp. Summer camps are the best business models for sustainable engagement of kids (age group 4-14 years) or youths (age group 15-29 years) to pursue creative leisure activities (hobbies), promote healthy lifestyles (discipline, punctuality, etc.) and learn tools and techniques to apply to your own business idea, school project, leadership opportunities, or volunteer experience opportunities.

The activities in summer camps involve training kids or youths in multidisciplinary programs like reading, writing, calligraphy, theatre, photography, gardening, game development, coding, camping, trekking, music, dance, science, technology, engineering, arts, mathematics, robotics, tourist adventure, etc. for enjoyment and personality development.

In recent years, there has been a significant upsurge in the number of summer programs in major cities of India (Delhi, Mumbai, Pune, Hyderabad, and Gurgaon) which has established a firm foothold in the education Start-ups industry.

In the last year, the initiative of Google India for an educational summer campaign across the country was an innovative idea in which it partnered with “Kidzania, Global learning and entertainment brands in the world” to set-up a “Summer with Google” experience zone where kids were encouraged in a virtual tour and taught the essentials How to be safe on the internet.

Every Professional or Entrepreneur and their family in today’s busy world are so much engaged in their office work that it becomes inevitable for their kids to be sent to summer camps for pleasure and learning. Kids truly require fun time to beat the heat of summer. Here are some vital reasons discussed Why Summer camp can be a good option for business? www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Favorable features of Kids or Youths Summer Camps

It is related to maintaining Good Health The well-being of Kids are maintained when they participate in the summer camps. These camps allow them to live in a natural ecosystem which helps develop natural immunity in them and increase their awareness towards the environment, hygiene, and good nutritional habits. In addition, they also perform various physical activities and exercise like climbing, swimming, etc. which help them reduce stress and enhance mood. Outdoor physical activities improve the overall well-being of the kids.

It is related to developing Lifelong learning skills The camps provide top facilities, equipment and instructions to the kids for playing different games and sports. It helps in building healthy bones and muscles, improves sleep, boosts self-esteem and lowers the risk of Obesity.

It is related to developing Companionship skills In camps, the child gets an opportunity to interact with many other children belonging to different social, cultural, and financial backgrounds. By sharing the things, respecting and cooperating each other, resolving their disagreements, they learn to live in harmony with each other. This makes their experience at the camps memorable.

It is related to developing Independence The summer camps develop an independent attitude in kids. As they have to self-manage their work in the camp, they learn the lessons on how to work independently. A summer camp is sure to make him or her learn to be self-reliant.

Drawbacks of Kids or Youths Summer Camps

The camps may expose the child to some unwanted thoughts and beliefs, the ability to judge between the good and bad might be challenging for kids at times.

The kids involved in physical activities are physically very tiring and emotionally exhausting. Moreover, such camps due to poor hygiene could lead to a few other health-related issues.

In general, Summer camps can be a wonderful way to expose kids or youths to diverse creative and engaging activities. Hence, the prospect of summer camps is increasing for their involvement in the holistic development of the individual.

With the summer arrival, all is green and growing, Young entrepreneurs may plan for Summer camps to enrich their academic profile along with personality development that is not related to their routine work. Also, it is one of the top business ideas as the importance of utilizing summer vacation is increasing nowadays because of increasing awareness among parents who are more conscious and generous and wish to have suitable planning for their kids to make them enjoy summer holidays. Recent Start-up Summer Camps International Innovation Camp of Youths has brought together the career path guidance through entrepreneurship, innovation, and leadership from around the world. [ 55 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

“There’s no formula to business growth other than keeping happy clients and also, constantly adding values to their business..�

IMAST

A Result Oriented Relationship Marketing Company to Withhold Brand Trust

R

Yashasvi Khushu | Business Connect

elationship marketing is all about gaining and building the trust of all the stakeholders viz.

Customers, Influencers, Channel Partners and Employees. In the Indian economy, most of the buying decisions are taken based on the recommendation and inputs of the influencer or retailer who is dealing directly with the end consumer of the product.

Brands spend hundreds of crores in their marketing; however, the significant aspect of successful marketing and sales conversion is yet not cracked by many. No matter how big a brand is, the constant influencer recommendation can easily crack up any customer to buy the product, as such influencing the buying decision.

So, focused on delivering highly result-driven relationship marketing solutions, IMAST, a result-oriented Relationship Marketing Company helps the brands in gaining long-lasting brand trust from all their stakeholders by offering remarkable and strategic Relationship Marketing Solutions that help brands to thrive among their competitors. They also strategise, design, and implement solutions with the focus on clients in various Industries with a technology-enabled procedure and strong ground-implementation.

IMAST is focused on delivering highly result-driven relationship marketing solutions which help the brands in gaining long-lasting brand trust from all their stakeholders. They make it possible for their clients with their suite of services including.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

Loyalty Marketing: IMAST collaborates with organisations for strategising, creating and implementing the highly effective loyalty solutions for their Customers, Channel Partners, Influencers and Employees.

FOS Management: FOS management is field workforce management vertical of IMAST, here they help clients in developing, managing and engaging primary channel, secondary channel, influencers and customers ensuring brand presence at ground level, in turn, converting it into revenues, profit, and ROI for the brands.

Reward Management: They handle the loyalty rewards, redemption and gifting for brands taking care of end to end procurement and deliveries of the gifts.

Market Research: They provide extensive Market Research in various ways to help a brand launch new products or expand to further geographies.

Creative and Branding: They know that the supply chain is the best medium of preaching a brand and provides extensive Creative and Branding services to the brands.

Relationship Marketing is highly communication driven.

Direct and one-on-one communication appeal more to customers. Thus, they offer interactive and intuitive designing for digital, print, social media, direct marketing, and point of sales.

Digital Transformation: They offer comprehensive IT solutions to brands for helping them hack the market through digital transformation. [ 56 ]

The Founding-Trio of Imast

Mr Subodh spent 30 years in the corporate world in various leadership positions. He has ensured profitable growth by developing brand strategies including business plan and sales strategy, advising new business structures, drafting policies and structuring commercial transactions. He strongly advocates the Theory of Constraint and provides solution strategies to companies for understanding the bottleneck shifts and factors hindering the growth of the company. He is both the motivation and guidance to the company.

Mr Ankur worked in MNC for more than a decade leading IT and Data Analytics. He possesses comprehensive Leadership engaging in technology, finance and operations. He has proven abilities to quickly assess, analyse and evaluate by effective measurement of the constraints in any processor system thus enabling revitalising change in business, processes and financial system. The person with a very sharp brain is taking care of IT, Strategy and Finances at IMAST. His constant enthusiasm of innovation helps us in creating world-class solutions

Their aim is to partner with clients and implement market differentiating solutions with transparency and cost-effective measures. The USPs that makes IMAST stand out, ahead and above the competition: Team A team of young and dynamic entrepreneurs, highly experienced professionals and business leaders having firm determination, dedication, commitment, and loyalty towards the work with a passion for change management and depth drive them with excellence in respective fields.

They continuously bring energy, idea, and innovation to work and strive to foster a competitive and creative environment.

Technology Their thinking and implementation include multi-faceted technological solutions. They devise a unique strategy for every business to provide the best solution with the help of advanced technology. The solution that they offer is a blend of brainstorming and technology that removes all the obstacles hindering your profitability. Their solutions [ 57 ]

Mr. Akash with his bespoken abilities has powered many brands in recognising the brand trust and fostering everlasting relationships. He is highly intrigued by jargons like Ownership, Team, Think Tank and Technology which also defines the core values of IMAST. He brings in his experience of MarCom and possesses expertise in loyalty marketing and secondary and tertiary channel management. He has a proven track record of various project implementations. He oversees Marketing, HR and Business Development at the company.

are agile, thus, easily implementable and scalable at any stage and future ready.

Think Tank They listen to clients and research the market to carefully understand the needs, requirements, and aspirations of the market. Find the gap between expectations and deliveries at the client level hindering business growth and ROI. With the team of experienced professionals, technology experts, and the tastemakers they design marketing strategies for the desired outcome as per the client’s expectations.

Abreast of Competition and Speed Breakers “We certainly enjoy the success of our every client and ensure staying abreast of the competition thoroughly with our constant brainstorming and market analysis.� Adds Subodh.

The IMAST has a huge workforce backed field force that helps them in staying updated on the ground reality of the initiatives taken by the competitors. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

“Well, you must have heard it often, and I will repeat the same, nothing comes easy when it comes to being a startup in the service provider category. When we started, the competition was tough as the brands preferred only the service providers with the verifiable capabilities and proven results,” states Akash.

As a startup, it was not easy to convince the clients of the verifiability of their vulnerabilities. However, fortunately, their cumulative experience of working in various fields and sector at client side for decades served them with an easier share of the pie.

Serving to the Client’s Faith IMAST helps brands seeking to spread their brand awareness and get them, brand advocates, primarily among their employees, influencers, channel partners and customers.

In terms of relationship marketing, their presence is across the nation and footprints at various overseas locations.

a theme to provide an identity to a brand, so as, to capture the customer’s attention instantaneously at any time, anywhere! For Entrepreneurs who understand both the terms inside out, just like we do, the future is immensely bright for sure.

The Corporate Scenario All three of the founders still go to work with the same zeal and enthusiasm; they have not changed in any way and never take their growth for granted. The hustling is still the same, but the spirits are surely shot up high.

“We dedicate our success to the constant efforts of our employees. Employee satisfaction is the most crucial aspect for any business and being a startup, it often takes a lot to gain that trust from employees. We are fortunate to get good and reliable team members who are willing to take the business up and ahead” further added Akash.

They act with rigour and professionalism while maintaining a privileged relationship with clients. Their clients are the life-source to them and the motivation behind their innovations. Some of their esteemed clients are Raymond, Trident, JAI, Sayaji, Gupta Power, Varuna, KKCL, etc.

Giving Back to Society Well, you must have heard big things from various bigwigs! IMAST is very different from any of them, as they started, they realised that the most crucial need of society is not just having, food, shelter or clothing, but having a job and skill to earn all of that by itself.

“Our clients have unfathomable belief in us! And we realise the responsibilities which come with someone’s advanced belief. We are firmly resolute in implementing the processes and operations better than the client’s expectation and deliver the results beyond their imagination.

To do so, we keep meeting our clients more often, unconventional to the quarterly or yearly review meet.” further added Ankur.

Subodh states “Understanding it closely and feeling the need of creating jobs, we started our field force resourcing services, through which we are providing employment to hundreds of candidates every month. We source large workforce free of cost. We, in fact, run some skilling and engagement initiatives so more and more unemployed youth can discover and join us to earn a decent livelihood”.

They keep the client in the loop at every stage of their program execution, and hence the outcome received is something which is a blend of vision and efforts. With the constant inputs from clients, the progress path becomes more apparent to both.

The Market Scenario The Indian government is rigorously promoting and helping the startups to grow and get ahead with its various schemes. The government itself is one of the prominent governments in global human history to be exploiting the marketing resources to the fullest in every possible manner.

Digitally Changing Market Trends and R&D Today, everything is getting digital and so is IMAST! They don’t keep pace with the digitally changing market trends but are the ones making the digital transformation in the market and changing the market trends to becoming more digital. They have an in-house digital team which constantly brainstorms the innovations in technologies.

Ankur also asserts “All our solutions are somehow, technology integrated. All the people in our company are technology compliant with hands-on knowledge of using the most advanced tools.”

Research is what has led IMAST to the development, and it is the most crucial aspect for any business to grow. The success they achieved in a short time is because of Research and Development. The market is perception driven; perception is built the way you weave and present a story to your customers. Branding is the way of running www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

“We are a very young company and look forward to achieving some significant greater heights in the future.

However, the achievements that bring constant pride to us are firstly our 90% of client retention rate where we still have all the clients with us bringing more business to us. Secondly, we pride at our 100% success rate of implementing the projects and driving the successful outcomes through them for our clients and us.” Affirms Akash.

They are very optimistic about the idea of their company.

IMAST is positive about the company outlook and believes that the journey has just begun and there are miles for them to go and achieve more success.

“There’s a saying that “Customer’s the King”, and thus remember to do whatever it takes to keep them happy and satisfied.” [ 58 ]

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www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

QED

Your Key To Digital Marketing Success

Kriti Anand | Business Connect

Digital Media Marketing Made Easy In the cut-throat competition that prevails in the marketplace, marketing can be a great challenge. The most significant aspect of marketing these days is digital media marketing.

To conquer this challenge and make the most out of it, marketing service providers are essential. QED, a digital media marketing platform, provides the best solutions to all marketing requirements.

Company Overview QED (Quite Easily Done) is a Kolkata-based digital marketing and social media agency designed for the need of dynamic brands to help them tell their stories, reach people who matter and build a strong digital presence through brand films, content-strategy & design, online communication, reputation management, videos, digital advertising, websites, e-commerce, SEO & SEM strategy and marketing research.

Today a consumer looks for a relatable, more human side of the brand rather than just the product and its differentiator.

QED helps in creating marketing strategies for their clients that helps build consumer trust, brand loyalty and stickiness.

Anisha Singh Motwani CEO & Founder

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Building a brand is a slow and steady journey of telling the story of a brand and sharing the vision and mission statement of the brand. There has to be a long term strategy behind it, and QED works on that insistently.

The company started with the prestigious and dynamic brands of the largest media house in Eastern India. They spent two years solely handling them and ensuring they knew what they were doing before they branched out to other clients.

QED team is passionate about client success and this is reflected in everything they do. The team knows social media inside out and goes the extra mile to simplify strategies and digital media topics so the client understands it well before its execution. They also suggest offline mechanisms through which they can increase their social media reach and engagement. They are focused on results and provide a social media perspective that other agencies most often overlook.

Brand building is their forte and since they are experts at digital marketing, creating an impactful story appealing to the right audience is pretty much Quite Easily Done. They use branded content coupled with digital strategy to create interactive, engaging and meaningful experiences on social media. They measure, analyse and optimise to make their digital efforts more focused, thus enabling the brand voice to cut through the noise and bring it closer to its set business goals. Being proactive and strategic is their sweet spot.

Being ROI-driven digital experts, they’ve worked with brands that have envisioned themselves on the next level in social media, and got them there. With the help of modern digital communications techniques, they deliver a brand promise in line with the current target market at the same time achieving their business and revenue goal. Their industry expertise, creativity, and dedication have helped enterprises reach their goals in unique ways.

Instead of just working only with tried-and-tested ideas, they strive to push the clients to try something out-of-the-box, something they haven’t considered trying at all. They create quality content to help the brand stand apart and keep it at the top of the mind of the target audience. QED leaves no stone unturned to ensure the best campaign strategy is carried out in the digital space for their clients. Along with secure hosting and reliable website environment, they are known to offer a high level of support to their clients.

Woman Behind Their Success Anisha Singh Motwani, CEO & Founder of QED, believes that while it is important to know and respect the work done by other agencies, the real challenge should actually be to give their best for the client’s growth. According to her, the digital marketing industry that has grown in an unstructured manner till now shall definitely see more streamlined and structured agencies coming in rather than freelancers /smaller agencies that do not have the kind of experience or skill sets needed. The other transformation she anticipates is the digital agencies moving towards more automated solutions and more holistic solutions.

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Their genres of brands range from retail to food to finance. As a special mention, in their clientele is the iconic confectionary brand ‘Flurys’, that has been a highlight and maintains a sweet spot within the QED team. Going forward Anisha believes the need of the hour is for the online and offline communications to be in sync, hence by the end of the year QED shall be converted into a complete advertising cum digital agency.

Anisha believes that faith is the most important ingredient in a agency-client relationship. QED team tries their best to win that faith, but also isn’t afraid to back out if that faith is missing from the client’s side.

In the entrepreneurial world, Anisha sees Indra Nooyi as her role model. She learnt the lesson from Indra Nooyi that “you can achieve your dreams despite being a mother, a daughter and a wife.” Her other ideal is Sheryl Sandberg, who showed Anisha that things sometime may not work your way, and that it is always necessary to have a plan B ready. She also strongly believes that behind every successful woman is a very loving and supporting family and she is blessed to have that in her life.

“Do what you’re passionate about and success will follow. Nothing comes easy in life but hard work and perseverance can take you places. Stay true to your work and it shall reap the benefits one day,” suggests Anisha Singh Motwani.

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

BCM Review

Health Benefits of Playing Soccer

Business Connect Team

“Be strong, my young friends that is my advice to you. You will be nearer to heaven through Football than through the study of the Gita, You will understand Gita better with your biceps, your muscles, a little stronger”

SWAMI VIVEKANANDA

Sports are valuable to physical health which contribute to economic growth and employment in the country. It builds character, teaches and develops strategic & analytical thinking, leadership skills, goal setting and risk taking qualities in an individual, reducing healthcare costs owing to a healthier population, reduction in crime, and job creation. According to the recent research reports, engagement in sports or regular physical activity can positively affect psychologically and emotional wellness, which is directly linked to the immune health of an individual.

Soccer (or Football) resembles Start-ups or small and medium-sized business enterprises. CEOs of the company play the role of team captain in a business organization. In Start-ups, although the major decisions are taken by the CEOs as the business grows the chain of command shifts to the mid-management employees to make the system more efficient. Soccer is distinguished by specific positions like forwards, midfielder, striker, goal-keepers etc. where despite less communication, players adjust themselves and maintain proper distances among them during the various stages of the game, resulting in smart passing and moving off the ball forward. Start-ups or Small and medium-sized enterprises, with a limitation to a number of products or services, canvas specific roles to their employees having the ability to focus on their goals.

Soccer was the most favorite game of Swami Vivekananda because he found in it both physical exercise and an element of adventure, thrill and suspense were there that inculcates team spirit and coordination among players preaching them the right learnings for teamwork. Among different sports, it is only the Soccer where “Win” is possible only when teamwork and coordination are there. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Teamwork and Team Building are the essential assets to make the organization a congenial place to work. Fostering teamwork is a top priority of a good leader. The benefits of Teamwork and Team building are enhanced productivity, better customer service, more adaptable systems and accreditation of the employees.

Health Benefits of Playing Soccer

The health benefits of Playing Soccer are

• Because of the increase in the level of serotonin (a chemical made up of essential amino acid tryptophan, produced by nerve cells), the natural mood is stabilized • Inculcates discipline and a solid work ethic • Develops concentration • Teaches Goal-setting • Teaches how to handle success and failure • Reduces stress and depression • Improves sleeping habits • Help you improve a healthy weight • Help you boost your self-confidence • Have been linked to the development of leadership traits

History:Football

Football grew out of the two kicking games soccer and Rugby. It is one of the most favourite American sports which has its roots more than 100 years ago in 1863 when it began in England. The game played in the junior schools, high schools and colleges today was introduced to India by British soldiers. While it is popular as a sport to play, it is even more popular as a sport to watch. Both, Football and television grew up together in the era of 1950s.

Fundamentals of Soccer (Football)

Soccer is played by two teams of eleven players on a rectangular field. One team tries to move the football across the opposition’s goal line at one end of the field. The length of football pitch must be 100-130 yards (90-120m) long and 50-100 yards (45-90m) wide. The field’s surface may be natural grass or a green synthetic grass surface. In professional football, the hash marks are 70’9” (70 feet, 9 inches; 20.96m) from each sideline while in high school and college play, they are 53’4” (53 feet, 4 inches; 16.25m) from each sideline. The game of soccer primarily follows the rules & regulations of Federacion Internationale de Football Association or FIFA

The Foot Ball Dimensions

The oval football is approximately 11 inches long and about 7 inches in diameter at its center. It weighs from 14-15 ounces. It is inflated to an air pressure of 8.5 psi to 15.6 psi.

Pele:World’s Greatest Living Football Player

Pele, the legend National Football team player of Brazil is called the “Football King”. He played in 1363 first-class matches and scored 1281 goals. He is affectionately called “Black Pearl” who had displayed great patriotic feeling during his career when he refused the tempting big offer money from Italy and Algeria.

Conclusion

Soccer is more than just a game as it teaches lessons of teamwork, discipline, perseverance, goal-setting, handling success and failure, time management, and keeping fit. Regularly playing or watching this quality game would endeavor the rapid growth of the business. [ 63 ]

www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

VHONK: EXPAND YOUR BRAND REACH WITH

OUR KNACK IN DIGITAL MEDIA AND MARKETING Rashi Saral | Business Connect Creating brand value online through exemplary Digital Marketing Services, is the utmost need of today’s Business world. To enhance the reach of the brand, impeccable creative design, content and strategies are required. Therefore, it magnifies the effect of the brand.

Vhonk offers unparalleled and quite distinguished services in the arena of Digital Media and Marketing.

Vhonk was incepted in the year 2016, by an accomplished Digital Marketing Expert from Hyderabad- Ms. Seshanka, and co-founded by her work companion and partner- Mr. Binesh Gaddam. He is the Chief Executive Officer of the Company.

“Brands do better with us. They create while we curate!” ~ Binesh Gaddam Vhonk develops brand identities, digital accounts and branded content to define brand culture. Henceforth, it aids to create the prodigious brand image in collaboration to expand the viewership of the respective brand online, and for Marketing, the company looks out for various Digital Marketing Strategies.

Uncovering the foundational terms of analytics and optimization to managerially functionalising marketing, management and system analysis, they are committed to growing the brand’s reach. Their expert team analyses and filters the target market, and works towards generating the accurate results in the form of delivering genuine reach and driving quality leads. They offer a spectrum of services including Social Media Marketing, Search Marketing, Influencer Marketing, E-Mail & SMS Marketing, Website Design & Development, and Content Creation & Branding.

BINESH GADDAM Co-Founder & CEO

THE CLIENTELE

They are always associated with the clients, who are connected with them professionally as well as emotionally. Some say business is about building professional connects, while they believe business revolves around building an emotional connect with clients to reflect their depth of thought in their way of conducting business along with extending the hand to professional networking. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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Their clientele includes Trujet- airlines, EduconIndiastudent consultancy, Swapna Health Care- women’s healthcare institution and many other potential clients belonging to a variety of domains from F&B, clothing, education, e-commerce and technology.

Their celebrity accounts include- Samantha Akkineni, Anasuya Bharadwaj, Suma Kanakala, Pradeep Machiraju, Deepthi Sunaina and others.

A multitude of factors are responsible for creating an unbreakable faith of clients over the Company. Some of the prominent factors, which Vhonk supports arecommitment, transparency and on-time delivery along with the goodwill of holding right communication.

These are the essential attributes, which bind a knot of trust between Vhonk and their esteemed clients.

FOCUSSING ON WHAT, WHEN, AND HOW?

The limelight of the Company is on - what, when, and how?

What we are today and what we want to be tomorrow, when and what changes are to be addressed and foreseen, how can we meet the requisites and spin the hour of the market.

They stress on transparency, commitment and innovation.

Speaking of them, they are one among the very few or the only known and recognized agency to handle Digital Media and Marketing services. Striking the right balance between them, they connect brands and influencers/ media content to proportionally weigh the benefits, which the two sectors seek within each other.

THE WORKFORCE

TEAM serves as the axis of rotation for any company, and Vhonk has always been recognized for its team.

Digital Marketing is one such profession that requires permutations and combinations of professional and creative heads, dealing with an intermixture of designers, content curators, web developers, data miners, market strategists and media experts. Only multiple techno-creative heads can drive and derive the right strategy and timely deliverables for any client.

Binesh Gaddam states, “Clients belonging to different sectors requiring various kinds of digital commodities is what keeps me and my team committed to work, explore and pump up the positive energy.”

TECHNOLOGY AT THE APEX

Digital Marketing can be characterized as a service domain with the ever-changing, constantly evolving trends and technologies. For instance, time slipped by a wink of an eye from Orkut to Facebook, and now the current viral podiums of media- Instagram and Sharechat. Audience [ 65 ]

preferences change swiftly also causing the trends and analytics driving us towards a change. And so, it falls on their shoulder, for that matter, on every Digital Marketer, to equip with the latest technological weapons.

The technological advances pertaining to the analytical tools are beneficial to them. Currently, the upscale of the graph seen in the utilities provided by BigData are in the run. Currently, they are using the subdomains related to BigData to pool, identify and filter out the right kind of information to frame a potential strategy, and arrive at the right digital channel. They, in fact, are working on a short term plan to incorporate into the services a fullfledged BigData analytical team, which could elastically execute their galore of A-Z list of services

BOASTING OF THE ACHIEVEMENTS

They have snippets of achieving good results for their clients. Recently, they had been featured along with their client- EduconIndia in prominent magazines like Silicon India, Knowledge Review, and Business Connect.

Their growing team, the expanding clientele and the empowering recognition for VHonk, are the achievements which need to be celebrated.

• In a short span of three years, they have created a reputation in the market. They are the only recognized company that deals with the Digital Media and Digital Marketing services all together under an umbrella.

• Towards the end of their first year in this field, they rose to recognition as the partner Digital Media Agency status with FacebookIndia.inc.

• Close-to-heart, they reach to a number of top South Indian celebrities & social media influencers.

• Cordial associations with many major South Indian Digital Media houses.

• An agency with a very unique and rare balance of fullfledged Influencer Marketing and Digital Marketing Teams.

FUTURE PLANS

On a short term basis, they are currently serving as one of the best agencies for both Influencer Marketing and Talent Management services, and they target to soon penetrate into being recognized as the top influencer marketing agencies in the south.

Speaking of the long term plans, they strive to be recognized as the top Digital Media and Marketing Company, and this they wish to achieve by imbibing fast pacing technologies as BigData to serve as one of their main domains alongside the existing digital marketing algorithms. www.businessconnectindia.in | Vol. 1 | Special Edition | July 2019 | INDIA

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