Entrepreneur of the Year 2022 by Business Connect

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Professional leadership with long-term vision. Global Service Delivery capability. All over India presence directly or through strategic partnerships. Highly skilled & experienced team dedicated for complex System Integration (SI) projects. Strong OEM Partner eco-system Nationally. Registered MSE partner in Indian Gov’s e-Market Place (GEM) portal. Successful implementation of multiple GEM orders. Perfect synchronization of technical solution & business need in optimised cost.

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INDIA ON A PROGRESSIVE STREAK DESPITE THE SPORADIC PANDEMIC DISRUPTIONS The year 2021 will be remembered as a turning point in the Indian economy. The country had a clear objective: To recover from the COVID-induced recession, enhance local output, minimize trade dependence, and invest in innovation and R&D to do business with ease. The recovery is led by super-infrastructure sectors such as automobiles, digital infrastructure, services, healthcare, and metallurgy, with a record FDI of $81.97 billion in FY 2020-21, and cross-border mergers and acquisitions (M&A) escalated. Industry leaders are sanguine about the country’s economic outlook for 2022, particularly in terms of overall growth, productivity, and capital spending. The growth is estimated to be led by robust corporate earnings. By April 2022, it is expected that 85–90% of the adult population will have been vaccinated, allowing the corporate sector to operate at optimal capacity. Because of the progressive fall in consumer prices – from 6.20% in 2020 to 5.60% in 2021, which will further reduce to 4.90% in 2022 - there is an increase in Indian consumption. The increment is expected to stimulate investment activity by increasing capacity utilization above the 75% threshold. Meanwhile, the startup ecosystem has seen a boon since early 2021. The year saw 44 new startups achieve unicorn status, totaling 83 unicorns with a total valuation of $274 billion. New startups have emerged in edtech, fintech, digital marketing, B2B, e-Commerce, etc. The startup ecosystem saw a capital flow of around $39 billion in 2021, breaking the $14.6 billion record of 2019. Considering the above statistics, India has positioned itself as one of the most competitive economies in the world. The country is expected to make major advances in cleantech, with an emphasis on decarbonization, in order to achieve long-term growth. The government is incentivizing the production of electric vehicles by purchasing PLIs and advanced chemical cell (ACC) batteries. India also wants to strengthen its trading networks by speeding up bilateral trade deals with the UAE, Australia, and the UK. More money will be invested in R&D, medical equipment, pharmaceuticals, and other areas of underserved healthcare. Fintech, e-commerce, and logistics will further continue to drive innovation and assist industrial growth. In our enthralling edition, “Company of The Year 2022,” we are bringing a collection of businesses from diverse sectors. The listed companies have been essential in the economy’s post-COVID recovery and are predicted to continue to contribute to growth in 2022. The cover story will feature J.P.F. Metacast Pvt. Ltd., a premier name in the manufacturing space for casting tools. 2022 is bringing potential headwinds of Omicron Variant, but with the resilience acquired over the last 2 years, businesses are sure to be efficient and be economically progressive.

Indranil Roy Indranil@businessconnectindia.in

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Cover Story

Content 10

Success Story

ABV-IIITM

Air Deccan The First Budget Airline In India

India’s first ever step towards Technology and Management

Bruecke & Gebaeude Engineers Pvt. Ltd. Determining the Success of Your Construction Projects

ACAD

Culture

A 2019 Aayush Chaudhary Endeavour To Deliver Distinctive Architectural Solutions

How to deal with office politics

ALIFF OVERSEAS PVT. LTD.

ShieldByte Infosec Pvt. Ltd.

An Award-Winning Education Firm Helping Students To Leverage Learning Opportunities In Top Universities Across The World

Aiming to Become The Leading Information Security Company Globally

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The Stress Solution: Best Mental Health Chatbot Apps

Committed To Improving Your Online Presence

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Progress 5 Top Isometric Excercises to Stay Fit

WINTECH POLYSOL PVT. LTD.

Lifestyle

Popularizing Customized Indian-Made Polymer Solutions To Meet Global Demands

Way Lifestyle Sports Can Redefine Leadership And Build Bettertrajectories In Business

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The advantage of qualitative work is that your clients remember you because they believe that you can commit to their projects.

BGEPL

Determining the Success of Your Construction Projects

Cover Story

Avishek Singh | Business Connect

ASHUTOSH GAWADE

Director, Bruecke and Gebaeude Engineers Pvt. Ltd.

construction, there is no place for speculation, therefore you need someone who will give you the truth. When you interview them, you will see that an honest builder does not toy with words. Sometimes they may give you prices that appear to be high but promise you quality service. Also, beware of people who wish to dazzle you with nice phrases and guarantee you a reduced cost. This might indicate a lack of experience. Seek someone that will provide you with quality work at a reasonable price. That way, you’ll have a wonderful time and get good outcomes.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

There are a lot of construction businesses out there, and each one aspires to be successful. Clients, on the other hand, only place their faith in the well-known ones. Bruecke and Gebaeude engineers Pvt Ltd (BGEPL) has established itself as a reliable enterprise in the construction industry. It has a track record of projects that have stood the test of time. The company has a track record of working to provide not just the unique solutions, but also cutting-edge building processes and technologies that improve site safety, save time, boost durability, and lower costs.

Our ultimate objective is to provide quality goods and services to our clients, using topof-the-line building techniques, supported by our extensive expertise and well-trained professionals in design, methodologies, and worksite construction, and all of this is done while staying on schedule.

ASHUTOSH GAWADE Director, BGEPL

The fact that BGEPL is strongly driven to work starting from the conceptual stage, this is what makes them a successful organization. During the tender stage, their design and method engineers collaborate closely with the clients. BGEPL offers a wide choice of unique ideas, quality construction services, and an award-winning project portfolio. MEET ASHUTOSH GAWADE Ordinary people produce amazing outcomes when they are led by a good leader. Some people are naturally born leaders. Some people acquire leadership by experience, while others study it and apply it to their life. So many successful entrepreneurs have built excellent businesses by attracting, mentoring, and encouraging regular people to work for them. Ashutosh Gawade, the director of BGEPL, is in the same boat who has built a team of proficient workers. Ashutosh believes that reliable construction firms, such as BGEPL, are successful because their clients are happy with their work. They know how to transform their consumers

and build credibility. The director opines, THE INSIDE STORY “Bruecke & Gebaeude Engineers Pvt Ltd (BGEPL) was founded to deliver current specialized solutions and costeffective construction technologies created and updated by BnG’s experts. Some of the many services offered by the company are, Bridge Bearing and Expansion joint replacements, PT slabs, PT in Bridges, Ground anchors, Rehabilitation of structures such as Buildings, Bridges, Jetties, Industrial structures, and others using various techniques such as Concrete jacketing, Structural Steel, Fiber wrapping, and combinations of all, Structural Steel Fabrications, Architectural expansion joints for Buildings, Waterproofing, and protective coatings to structures and many more. Rehabilitation, PT, Ground anchoring, and other projects may need design work, and their in-house design staff is well-equipped and experienced to handle such projects. The director believes,

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

An established track record of accomplishment and breadth of industry-related experience are important qualities to look for in a construction firm. Of course, every project is different, but if your construction business has never worked with a customer in your broad area or has a patchy track record, it might be a significant red signal. You won’t have a clear picture of how the project will turn out until it starts, but the previous experience can be a good predictor.

POWER OF NETWORKING Networking may help your firm raise brand recognition, generate leads, and locate vendors. Being involved in your community and giving back to it is also a terrific way to network for your company. Ashutosh shares, “ We learned about the project requiring waterproofing work through one of our connections, and after chipping in, several possibilities arose for us, and we ended up performing a pretty lucrative task of structural steel column strengthening, which kept us busy during the Covid Times.”

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How to Grow Your Construction CompanyTIPS FROM THE DIRECTOR HIMSELF

Developing your construction company, whether you’re just getting started or have been in the field for a long time, necessitates meticulous planning. You must guarantee that you have the resources (people, equipment, etc.) to manage the increased work to strategically scale up your business. The director offers a few pointers to help you build your construction company. “ When considering any action that may jeopardize the quality of your work, proceed with caution. Cutting shortcuts to save money and expedite the completion of a project might backfire. Your company’s reputation for producing high-quality work is just as good as your most recent job, so never lower your benchmarks. Another important aspect to remember is that you can’t just sit back and wait for further business to fall into your table. To keep and develop your business, you must aggressively explore different possibilities. Contact the proprietors, planners, and general contractors regularly to find out what projects they have planned.”

CONCLUSION Once you’re ready to build your home or commercial construction project, you know you want to select the reliable company for the job, but it can be difficult to know whom to trust to complete the job on time and within the allocated budget. As a result, we’ve chosen to include several features that make BGEPL a safe choice. We can say this because of what we’ve witnessed over our tenure in the profession. When looking for a business to lead your next project, pick a company that values honesty, professionalism, and communication attributes that make them the appropriate fit for your project and for you.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Success Story

Air Deccan

THE FIRST BUDGET AIRLINE IN INDIA

Hello Business Connect readers, welcome back to another amazing success story. We cover a lot of really inspirational success stories of entrepreneurs and their businesses. And there are very few business stories, which are as heart-touching and incredible as Air Deccan, which turned the thought of flying for every Indian middleclass, into a reality. After serving for 8 years in the Indian Army, Captain G. R. Gopinath started trying his hand in various things, including multicultural farming, sericulture, and Agri-consultancy, but he created history in 2003 with the launch of India’s first budget flights Air Deccan.

(The company was set up to carry tourists in the US to Vietnam after the war had destroyed infrastructure in the country.)

WHO IS CAPT.

G.R GOPINATH?

Capt. Gorur Ramaswamy Lyengar Gopinath (the founder of Air Deccan) is an Indian entrepreneur, former Indian military officer, an author, and a politician. He was born on 13 Nov 1951 in a remote small village Gorur, 20Km away from Hassan, Karnataka. After graduating from the Indian Military academy. He got the commission in the Indian army and spent eight years there. Gopinath also fought in the 1971 Bangladesh Liberation War.

The story reportedly inspired Gopinath to do something in India. In 1997, He founded a company called Deccan Charters, a private limited aviation company offering helicopter services for company charters, tourism, medical evacuation, offshore logistics, and other services. Soon the company emerged as a pioneer in helicopter tourism in India. Deccan’s helicopters were charted by many politicians. While serving tourists, the company encountered demands of flight in small cities. He claimed that Karnataka and Andhra Pradesh government representatives asked him whether DAPL could provide Air links to the small cities.

The life of the army seemed to somehow tie him down. At an early age, he took retirement from the army and turned himself into the farming. He developed a low-cost, natural system for cultivating mulberry trees for silkworm production, to restore the damaged rural landscapes.

Air Deccan’s business model was inspired by the success of Southwest Airlines in the United States and Ryanair in Europe. Captain G.R. Gopinath started the Air Deccan company with just one flight (15-year-old turboprop).

HOW DID AIR DECCAN START?

The story began in the 1990s when Gopinath was in Singapore, where he read about a helicopter company, founded by a girl in Vietnam.

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INTRODUCTION

WHY DID AIR DECCAN MERGE WITH KINGFISHER?

Air Deccan was founded in 2003 by exarmy officer G. R. Gopinath. The whole intention was to let middle-class people fly in the air at an affordable price. And guess what, they succeed. As the airline started, 25,000 passengers were flying every day. According to a BBC report, three million Indians flew at one rupee a ticket. There are cheap airfares in history as low as rupees 1 to gift most of the first-timers a free ride. Unfortunately, in Sep 2011, Mr. Mallya shut down the bleeding Kingfisher Red, which was renamed after acquiring Air Deccan.

The company was seeing huge success but they were still losing money. Gopinath realized that the company needs funding to sustain the business for a long time. In this case, he sold Air Deccan to Vijay Mallya (Who used to run Kingfisher airline flights). Mr. Mallya renamed Air Deccan as Kingfisher Red. But Kingfisher was already consistently making losses. Post-2010, the airline failed to capture. In 2011, Vijay Mallya closed a bleeding Kingfishers Red. Unfortunately, by 2012 his whole business went bankrupt. Capt. Gopinath said to BBC in 2012,

In the very short time of the period, the company growth was phenomenal, passengers were lapping it up. In just four years, Air Deccan reached from one employee to four thousand employees, from one pilot to 500 pilots, from one aircraft to 245 aircraft. They deploy one aircraft a month every month. The company had estimates to reach 70 cities all across the country.

“Mr. Mallya never had time for the airline, if he had focused on it – I don’t think anyone could have done a better job than him.” He added,

“It was sad, but the dream of Air Deccan lives one. The budget airline Revolution continues”

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ABV-IIITM

India’s first ever step towards Technology and Management Gulshan Parveen | Business Connect A great persona has once quoted, “Information technology has been one of the leading drivers of Globalization, and it may also become one of its major victims.” IT sector has always been a focal point for the government of India in the journey of growth and development of the country. Hence, the GOI has successfully built and established various IIITs and management institutions across the big cities of India and putting its efforts on the path of Globalization. But we are going to talk specifically about the first and foremost of them, ABV IIIM and Management in this fascinating read. Madhya Pradesh, it is an apex ISO 9001:2008 certified Institute and the only of its kind in the country. Other than having world-class state-of-the-art infrastructure, the institute is also professionally recognized, experienced, and filled with competent faculty. It has a strong and vibrant alumni base that is a transparent picture of its professionalism. ABV-IIITM has a well-stocked library and numerous sports facilities along with a history of robust academic and research collaboration with universities in the US, France, and Japan. The institute, without any doubt, is a pioneer in organizing numerous training programs for its potential students. ABVIIITM gives high priority to research and development projects sponsored by national agencies, along with academic research leading to doctoral degree. The research funding received from MHRD, ICSSR and DST, SERB has helped in supporting and enhancing academic research and quality of teaching

Business Connect Magazine has a great history of featuring topnotch IT institutions in its portfolio. And here again, we feel honored to welcome our global readership with a marvelous tale of Atal Bihari Vajpayee Indian Institute of Technology and Management. Our editorial team had a joyous interacting session with the director of the institute-Prof. Rajendra Sahu. He shared some valuable nuggets and interesting facts about the institute and himself with us that we are extremely excited to share with our readers. And we truly hope and desire that this story will inspire and motivate the upcoming IT enthusiasts in a great manner. So, without further ado, let’s just dive straight into the read. ABV Institute of Information Technology and Management is an autonomous institute, which is established and expanded by the Ministry of HRD, GOI in Gwalior. It is the first IIIT established by the Ministry of Human Resource Development, Government of India in 1997, as an initiative to boost information technology (IT) and IT-enabled management education and research in India-and has become of National importance by the Act of Parliament. ABV - IIITM is at the vanguard of imparting superior quality technical and managerial education and pertinent skills in the areas of IT and management, situated in Gwalior, the northern part of

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

WHY ABV-IIITM

Research Work The institute gives its prime priority to R & D projects sponsored by national agencies, along with academic research leading to a doctoral degree. The research funding received from MHRD, ICSSR, and DST, SERB has helped the institute in supporting and

The director, Prof. Rajendra Sahu states, “The best equipment and materials have been used to construct this sports complex. Apart from this complex, there is an additional billiards room in Boys’ Hostel 1, an additional gymnasium in Girls’ Hostel, an additional tennis court, one cricket ground, and one football field. Students’ hostels are provided with badminton courts and table tennis boards. Also, Students interested in swimming may take the assistance of a trainer.”

enhancing academic research and quality of teaching in a great way. In the current year, the institute sanctioned 10 distinct projects by numerous giant funding agencies.

campus residents-and wheel Chairs in Hostels and dispensaries. In addition to this, they also provide ramps at LRC, ATM, Entry, and other places on the campus.

The institute continues to lead in Scopus-listed publications amongst centrally funded IIITs with 1200+ publications as in the past, its faculty members have got interesting and competitive project funding from various agencies.

Moreover, The ABV-IIITM library has a rich collection of books and journals. The institute subscribes to this consortium which provides the student a wide repository of knowledge through journals and industrial databases like IEEE, EBSCO, CME, AB, ACM Digital Library, IEL Online, J Gate Engineering and Technology, Pro-Quest Science Journals, and Springer Verlag’s links. The library is well stocked with texts and references in the area of Management, IT, Computer Science, Networking, Social Science along with industry-related research papers and project reports. The library has a rich collection of 15,000+ references and textbooks on a wide range of topics. The library also subscribes to 200 journals, periodicals, and magazines in the area of IT and Management with a vision to provide better resources to students.

International collaborations The institute has numerous international collaborations for papers, projects, mentors, and authors with foreign universities/institutions like Liverpool Hope University (UK), Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia, Yonsei University, South Korea, University of Bologna Italy, Hong Kong Polytechnic University, and many more. Infrastructure The institute has a quality infrastructure in terms of buildings, equipment, and other IT facilities and is spreading over 150 acres-this includes about 5 acres constructed and the rest green land.

The Institute is a residential campus that includes the specific blocks for administration, academics, library, a hostel for girls and boys, and family quarters for faculty, officers, and staff. The whole green campus is built on 150-acres, accommodates competent faculty and state-of-the-art labs. The campus is self-contained with all the basic amenities, needed for students, staff, and faculty.

The institute has laboratories required for various courses related to IT, Management, and Applied Sciences. The laboratory facilities are continuously being enhanced to cater to the ever-expanding academic and research needs. Various IT tools are used in functional areas like marketing research, decision support system, operational research, and others. These laboratories have housed more than four hundred Pentium-based computer systems of different markets such as Compaq, Digital, HCL Silicon Graphics, etc. There are many servers at present to cater to various computing needs of the institute.

In addition to this, the institute provides other excellent facilities to the students such as two battery-operated Golf carts for easy movement of visitors and

Together with academics, sports are given adequate importance at ABV-IIITM. To encourage sporting activities, they have a full-fledged

FACILITIES PROVIDED BY ABVIIITM

Prof. Rajendra Sahu Director

complex, and also games facilities in each of the students’ hostels. The team believes it is essential to remain physically fit and alert together with mental sharpness. In addition to proper infrastructure, several sporting events are held throughout the year to keep students physically and mentally engaged.

CULMINATION

When our team requested Prof. Sahu to spill the beans of recognition to the institute, he replied by saying, “The contribution of our graduates to the community has been our strength. The most pleasing experience is that we are being recognized by both international and national agencies for our scientific and social contributions aligned with the vision and mission of the institute.” Although, it’s next to impossible for us to talk about every single achievement that ABV-IIITM has bagged. But before signing off, we are leaving our readers with a list of some top-notch awards and recognitions the institute has got in its portfolio. • First institute in IIIT series starting a Ph.D. Program. • First in IIIT series to start an MBA in Business Analytics course. • The first institute to have produced Hindi Browser. • The first documentary was produced by MBA students on the world’s longest narrow-gauge railway. • Rated AAA+ in Universities category by Careers 360. • 1st Rank in Emerging best colleges in Engineering category by India Today. • 15th Rank in Dataquest –DSQ Survey of top 25 T-schools. • 21st Rank in India Today -Nielsen 2017 Survey of ‘Best Engineering Colleges’. • Ranked by NIRF among the top 100 Engineering institutes of the country (2020). www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

siliconindia

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August 2019

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

ENTREPRENEUR

A 2019 AAYUSH CHAUDHARY ENDEAVOUR TO DELIVER DISTINCTIVE ARCHITECTURAL SOLUTIONS

Puja Bhardwaj | Business Connect

n amazing entrepreneur with an innovative approach and progressive thought process, driven with strong lateral thinking skills & an analytical breakdown of ideas, knowing it’s all in the details, Mr Aayush Chaudhary is spearheading his firm, Acad Studio in the roles of Founder & Principal Architect.

His inspiring entrepreneurial journey began in September 2019 when he took the foundation of Acad Studio. With an educational background of graduation from the Sushant School of Art and Architecture and post-graduation from the City University of London with a specialization in Construction Management and 4 years of industry experience (3 years in India and 1 year in the UK construction industry), Aayush began this firm to deliver a whole range of architectural services. His mission has been taking the Indian Construction Sector to the heights making it the best in the world in terms of design, workmanship, sustainability, health, and safety by means of Project Management and Project Controls. Built with the support of his employees and customers, despite the Covid-19 affected industry Aayush managed to grow his venture with customer trust and employee retention at unprecedented levels. On the path to empowering people and business through their work, Aayush and his team formulate a unique solution for every client where they work upon the ideas that their client wishes the space to transform. Because of his outstanding work and services, Mr Aayush has been nominated for awards and won various awards at Graduation Level, and Master’s level, he is currently one of the emerging names in the architecture industry at the young age 26 years. EXCLUSIVE SERVICE PORTFOLIO TO REVOLUTIONIZE THE CONSTRUCTION INDUSTRY Acad studio is one of the most promising architecture firms in India, functioning with the vision to revolutionize the Construction Sector of India and to move forward from the traditional techniques used in the industry. The center of the motivation behind the firm since then is to ‘Inspire Creativity and uplift the level of the Indian construction industry. Acad studio has evolved into a devoted team of experts focused on plan greatness and offering comprehensive service in the field of Architecture, Interior Planning, and Project consultation. The Acad team works with new technologies and techniques to provide world-class service to a sector where the importance of design has been neglected by the people. At the first step, they understand the requirements of the client, then they move ahead to create concepts. The best way to discuss it is through the sketches we create for their clients. They keep making iterations until the client is satisfied with the designs. After sketches are finalized, they create 3D renders and models for them. To make sure the client knows what exactly they are doing. AAYUSH’S FORESEEABLE QUALITIES AS A LEADER Aayush does not take leadership as his employees, he sees his team as his partner. He believes with the combined hard work experience they can achieve whatever they want to. AS A LEADER, AAYUSH IS EXCELLENT IN• Decision Making- He takes his decisions very precisely. He stands by his own decisions even if they are wrong. • Problem Solving- He always strives to find out the best techniques to cater to all the problems.

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•

Team Leading- He leads his team with the vision and mission that he has witnessed the exposures he has received from his work experience.

ACAD’S KEY USPS & SIGNIFICANCE OF MARKET RESEARCH The firm creates entire 3D models; not just walls and columns, but plumbing pipes, electrical wires, ducts, and various other elements too. They digitally create the building even before the client starts constructing, this helps them mitigate most of the risks that could occur on site. This saves a lot of time and cost during construction and also helps to attain the exact quantity of materials and understand the exact scenario. Market research has been a major factor at Acad. The team tries new techniques, new materials, uses materials in a different way to understand the material properties. When the clients need a solution on a particular thing, they try a different combination of materials and techniques. “I have to say this has been our strongest part as the results have always been better than expected. Market research has been a major contributor to the growth of my firm because you have to constantly know what your client exactly needs and what all trends are going on in the industry and market. I believe in setting trends rather than being a follower”, the leading man further apprised. where they can and enroll them in webinars. He tried to help them to mold their basic attitude towards their life and work. Mr Aayush encourages his employees to express their ideas and motivates them to move forward and bring new ideas.

FROM THE FOUNDER’S DESK This journey so far has been wonderful. We have grown exponentially since we started. When I started my studio alone, I was drafting, handling the site and other things individually. But now I have a great team who work day in and day out and want to take this firm to a new level.

ACAD’S ACHIEVEMENTS & FUTURE ROADMAP Here is the list of awards won by the firm: • In Oct 2019- Nominated for National Quality Service Excellence Awards 2019 • July 2020- Nominated for Asia One Young Asian Entrepreneurs 2019-20. • September 2020- Nominated for Indian Achievers Awards 2020. • December 2020- Nominated for India’s Fastest Growing Brands & Leaders 2020-21 • December 2020- Won National Business Leadership and Service Excellence Awards 2021 • January 2021- Won Pride of Bharat Award 2021. • January 2021- Won National Architecture and Interior Design Excellence Awards 2021 • January 2021- Nominated for Top 30 Under 30 Architectural & Interior Design Category • June 2021- Nominated for National Business & Service Leadership Award 2021

The leadership gets tested every day- It gets tested with the client, the team, designs, decisions, and techniques you adapt. Because my decisions affect not individually but the whole team who are working on the project. We face a lot of issues on-site; our client is not able to visualize or see what we are trying to build so we have to make them understand and ask them to keep patience and trust us. Sometimes things go south but I take a firm decision and stick to it whether it may be right or wrong keeping in mind what will be good for the client and my team. BOOKS RECOMMENDED BY AAYUSH CHAUDHARY He mostly prefers Non-fiction books related to Business, Architecture & Design. His recommended books are• The tao of Architecture by Amos Ih Tiao Chang • The Private Realm of Marie Antionette By Marie- France Boyer • Flash Boys Wal Street Revolt by Michael Lewis • Steve Jobs by Walter Issacson

Acad’s plan is straightforward. Do as much good work as possible. Despite being a young firm, Acad has done so many projects in the first couple of years. They are planning to accelerate this by adopting new technology in a sector where people were afraid of this change.

ACAD TEAM, THE MAIN DRIVING FORCE The Acad team is one of the major factors behind the rapid growth of Acad. They work and research every day to take this firm to a new level. They all are highly motivated and are always ready to take up new challenges and overcome them with new techniques and tools. Their positive attitude and the worship towards work is the most important factor which has proved to be best in the growth of this company.

“Innovation distinguishes between a leader and a follower.”

Steve Jobs

“Success is not final; failure is not fatal: it is the courage to continue that counts.”

Mr Aayush Chaudhary is also dedicated to the selfdevelopment of his team. I create an environment for them

Winston Churchill

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Culture

This is such a frequently asked question. Many of us must have faced office politics once in our lives. Office politics feel like: you are being pressurized and consumed by all the politics that happen in your office. It creates stress and anxiety in their life. Therefore, we will be sharing some tips that can help deal with office politics. In its simple form, office politics is simply about the differences between people at work: differences in opinion, conflicts of interests are often manifested as office politics. It all goes down to people’s communication and relationship. Firstly, we would say that there is no need to be afraid of office politics.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

FOCUS ON BUILDING A GOOD CIRCLE. In order to deal with office politics, you need to get involved. A study from Sage Journals shows that when someone feels they don’t belong here, their physical health and wellbeing plummets. So, if you are feeling alone or excluded by negative office politics, you need to make new friends at your offices so that if someone at work is the source of the main conflict, it can be dealt with them by being united with your co-workers. The camaraderie at the workplace is as needed as your skill, food, and shelter. In this way, you don’t just increase your productivity but also help you to reach a proper solution. People with bullying tendencies often try to isolate victims, so the more people you have on your side, the less you are to be taken advantage of at work. DOCUMENT YOUR TIME. When you are subject to your colleague’s bad political like taking credit for your work, it’s important not to retaliate. Most of the time, people make a strategy to expose their colleagues or boss in front of others, but this isn’t a good idea. It can backfire. In order to deal with it, you need to have clever strategies, for example, make sure that you document your work thoroughly and let your colleagues and your bosses, or senior know what you are doing have done till now. In this way you can defend your reputation, if your work ethic is called into question by co-workers, then you have a way to prove your productivity. TRY TO FIND THE REASON BEHIND IT RATHER THAN ACCUSING. This is another one of the best ways to deal with office politics. When you feel that your colleges or seniors try to make you look bad or undermine you. Step back and question to yourself; why are they doing that? What could be possibly driving them that has nothing to do with you?

What could be his personal agenda or goal that you know nothing about? Is there anybody else facing the same issue with the co-worker what are you facing right now? If you ask such a kind question to yourself, there are 30 to 40 percent chances, what you are actually facing will eliminate. Because eventually, you will find out that a large part of the stories you are telling yourself are just moving around you, and you are in the centre of the problem. The fact is that you are not part of this problem. The person is behaving against you in a manner that you don’t like has nothing to do with you. It could be anyone in front of you, it’s not personal, it just drives them for a reason they hold within themselves and has nothing to do with you.

people behave and work together and how well they function as a team. Therefore, office politics should be looked at as something that can be reframed into positive, says Williams. While working at the company, one should contribute to a culture that values people and discourage a negative mindset individual. One of the best ways to contribute to office culture is to appreciate others, encourage teamwork and be empathetic to other people, one can create a better work culture for anyone. DON’T TAKE SIDES. In-office politics, it is quite possible to find yourself between two power figures’ arguments. In such a case, you see yourself being thrown around while they try to outwit each other and secure their own place: at any coast of you getting the job done. You cannot get them to agree on a common decision for a project, and neither of them wants to take ownership of the issue; they are afraid that somebody will destroy for any mishaps.

If you haven’t got any answer yet, ask them for a private conversation, polity asks them why they have acted how they did. REPLACE THE CULTURE FROM WITHIN. The culture at any company sets an expectation for how

In such a situation, focus on business objectives and avoid taking a side, even you like one better than the other. Place them for open conversation among others, so that no one will say “I didn’t say that”. By not taking sides, you will help to direct conflict resolution objectively. If your job is a hub of office politics and makes it difficult for your to do your job. You should probably look for other company. Because it may affect your career growth.

Not taking sides also help you to build trust with both parties. 25

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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MicroUPS MADE IN INDIA Power Backup for WiFi Router

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YOUR CONNECTION, YOUR FAMILY, OUR RESPONSIBILITY.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

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Top 5 GLOBAL EDUCATION Leaders to watch 2022

ALIFF OVERSEAS PVT. LTD.

An Award-Winning Education Firm Helping Students To Leverage Learning Opportunities In Top Universities Across The World Puja Bhardwaj | Business Connect

lot of Indian students dream of going abroad for higher studies because of new opportunities opening up there. The increasing number of aspirants has pushed the immigration and education consulting industry to flourish. Well, despite being a diverse and fast-paced industry, the industry has only a few qualified players, Mumbai-based, Aliff Overseas Pvt Ltd is one of them. Aliff is offering a step-by-step guidance to students in getting inducted in top ranking international universities of the world with a vision to help students building an aspirational career globally.

Incepted in the year 2008, this award-winning Education firm has been a trusted guidance provider since inception. It has helped over 23,000 students to choose the right career. The services include career counseling, 3C (course, college, country search), application, visa process, education loan, finding budget accommodation etc. Aliff Overseas Pvt Ltd is an ISO 9001 2008 certified, Private Limited Company, and it is the official representative of world-renowned institutes of 14 countries like USA, Canada, UK, Australia, Ireland, New Zealand etc.

THE BRAIN BEHIND THE BRAND

The young Edupreneur & International Education Expert, Asslam Shaikh, Founder & CEO, Aliff is the man behind the idea. He is a multi-award-winning educationist, student mentor and keynote speaker, career counselor, and study abroad consultant and speaker. He holds over 10 years of experience in the field of education both in India & abroad benefiting thousands of students, parents, schools, and colleges. He loves exploring different parts of the world and till now Asslam has visited over 320+ Schools, College & Universities across India & Abroad to participate & share his knowledge.

“My passion is to help ambitious students to join top-ranking international universities so that they can easily earn 6 figure salaries without wasting time or spending a fortune & worrying about their marks.” -Asslam Shaikh MAJOR VALUES AT ALIFF

Here is a quick list of the core values Aliff works on.

STUDENT FIRST

Save customer’s money & effort through expert guidance and advance technology

Asslam Shaikh Founder & CEO

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

TRANSPARENCY

Honest clear communication with all stakeholders

RESEARCH & INNOVATION

About Futuristic courses, modern universities & favourable foreign policies

PASSION

• •

Showcase passion during any form of interaction

GO EXTRA MILES

To make customer journey enjoyable & memorable

•

SIGNIFICANCE OF R&D FOR THE GROWTH

It is crucial and integral part - engine for the growth - continuous research on futuristic programs, different industry performance, university options, scholarship options, immigration policies, admission formalities, etc.

• • • •

THE EXCLUSIVE LEADERSHIP

There is an inclusive decision-making process at Aliff, it is quite demanding and fast moving. Asslam Shaikh has been inspirational by setting up example - coaching and allowing everyone space to learn, fail and improvise.

Talking about his leadership, the visionary further apprised, “As a growing organization - we constantly focus on creating leaders - each major initiative taken - gets repeated until it is perfected - once done we identify staff who lead the initiative thereafter.” ALIFF’S WORK CULTURE

Top 10 Best Consulting Leaders to watch in 2020 by The Knowledge Review Tefla’s 11th edition CSR award for Development in the Education Sector by Shrimati Priyanka Charturvedi, Member of Parliament, Rajya Sabha, Govt. of India. Singapore Education Specialist by Singapore Tourism Board ‘Genius’ Award by Times Education (The Times of India) Silver partner award by British Council of India Various awards from BNI PLUS, world’s largest networking platform Ex-President of BNI PLUS chapter

MEMBERSHIP / BOARD OF AFFILIATIONS: • • • • • • • • •

Certified Consultant by British council, Certified Consultant by ICEF (Germany), Certified Consultant by WEBA (Switzerland) Member of Swiss-India Chambers of commerce, Member of US Trade & High Commission Member of Swiss India chambers of commerce Member of Indo - German chambers of commerce Member of Education Committee of EU Chambers Executive Member of Academic Committee of Bombay Industries Association

Aliff is a people oriented firm where the management believes that the secret behind satisfied customers is happy employees. They strive to treat people so well that employees work collaboratively to make the organization progress.

ALIFF’S FUTURE ROADMAP

ACHIEVEMENTS AND MILESTONES ON THE WAY

MESSAGE FOR THE ASPIRING ENTREPRENEURS

Because of their outstanding contributions and support for students, Asslam and his venture both have been honoured. Here is the list of major awards won by the leading man and his company.

Aliff strives to be one of the top 5 study abroad EdTech companies in India having strong presence in India, Bangladesh & Middle east. • • • •

Get the right Mentor Believe in yourself listen to your intuition keep learning but do not forget to implement and reflect upon.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

ENTREPRENEUR

Pvt. Ltd. AIMING TO BECOME THE LEADING INFORMATION SECURITY COMPANY GLOBALLY Smita Kumar | Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

aishali Mutalik Setting The Trend of Accepting Challenges

“

Technology on its own is neutral. it is the human factor that makes a difference. By blending human and artificial intelligence, we will achieve another level of wisdom.

”

Not everyone has the guts to accept challenges when it comes to building one’s own career but Vaishali Mutalik has! The Founder & Director of ShieldByte Infosec Pvt. Ltd. Vaishali always wanted to do something different rather than doing something for which she was made and she longed for taking a calculated risk. The ‘Ready-to-Accept-Challenges’ attitude has not only made her stand strong against all uncertainties and earn a name for herself but also made her bag the title ‘Entrepreneur of the Year 2021’. Having the vision of being the leading information security company globally by bringing people and technology together to form the most potent innovation cycle in such security, ShieldByte calls ArtificiaI Intelligence in vendor risk management and due diligence its USPs. Here, a firm believer of the above quote Vaishali shares her almost four-year journey and plans for the future. Let us get to know the inspiring thoughts and story-

ABOUT SHIELDBYTE

Today, when information and data are so vulnerable to attacks and thefts, ShieldByte (cyber security consulting firm) sees to it that the risk of data breaches and attacks in the Information Technology systems is lessened to the maximum level. The company was started with the motive to provide the best services in terms of cyber security, information security, and data privacy. It aims at ensuring the security of information with the help of different security services. Be it an internal or external theft, ShieldByte knows how things are to be done. The company serves all the industries by utilizing technologies like AI, and Automation. On the other hand, it boasts about the launch of an audit platform for third-party vendor risk management titled ShieldRisk AI that has been possible post extensive research. Talking about the same, Vaishali states, “ShieldRisk AI, a unified platform, simplifies Third-Party Vendor Assessment, vendor audit, and due diligence. The platform conducts audits for diversified organizations to ensure the empanelment of complaint Vendors or Service providers.” This also lets you know about the riskiest issues affecting the vendors, backed by data relating to potential security incidents and context from the most engaged community of risk and security professionals.

THE AMBITIOUS LEADER OPINES…

Vaishali voices her opinions, “First of all, you should keep in mind the ‘Value’ aspect and deliver it continuously. Secondly, you should have a clear thought- you ought to explain to yourself what you do, following which you need to know how and in what manner you have to make your deliverables understood by the client/stakeholder.” The leader expects people to deal with the problems in a smart manner. She adds, “We talk about something called ‘radical candor’: being honest about what is happening to

decide the best course of action. This asks you to incessantly confront complex, emotional, and challenging circumstances. If you are ambitious, then your goal would be to stand firm and engage the problem in bit higher levels as yours.” As far as the pandemic is concerned, it has enhanced the risks occurring by cyber attacks. As a result, IT security audits are more in demand and Shieldbyte is looking for an advanced technical approach to fight such risks.

MISSION & SHIELDBYTE

With the Mission to consistently protect the customers with innovative technology and expertise learned on the front lines of cyber-attacks & third-party vendor risk management, ShieldByte provides the ability to process huge data to automate specific repetitive risk management steps. Moreover, AI in cyber security audits gives risk managers the facility to respond faster to new and upcoming threats.

THE MARKET RESEARCH

As far as the cyber security industry is concerned, undoubtedly market research goes on changing and that too rapidly. Due to technological advancements, various organizations are able to deliver services and in an accurate manner. For ShieldByte, the rule of thumb in marketing research is ‘always state the obvious.’ Vaishali asserts, “Our research in the area brings a radical approach with artificial intelligence for managing third-party risk to minimize resource-intensive processes and lessen the breaches resulting from ineffective third-party risk management with ShieldRisk AI.”

THE JOURNEY…

The journey of Vaishali along with ShieldByte has been fantastic and full of risks. The music lover feels that her major achievement is research with innovation in terms of an audit with Artificial Intelligence. She encourages team spirit and creates opportunities for the employees.

PLANS

ShieldByte aims to be the leading global company for thirdparty vendor audits. Its vision is to exceed its clients’ specific and customized cyber security needs by delivering the highest quality of professional services based on trust and confidence. It strives to provide improving quality services that would exceed the requirements of service recipients and respond to its corporate responsibility to its clients, community, and employees.

ABOUT THE FOUNDER CUM DIRECTOR

Without forgetting, let us learn some facts about the Director of the company. Vaishali is an Information Security Consultant, GDPR Consulting Practitioner and Trainer. She has gathered experience of more than 30 years and has over 28 years of professional Information Technology experience in IT Project Management, Management and Assurance, and IT Solutions Delivery. She conveys to other or upcoming entrepreneurs that entrepreneurship is full of risks. One should have the confidence of accepting the challenge and face unwanted situations with boldness and intelligence. One should have the passion and then, nothing would be impossible. All that is needed is Passion & Dedication.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Health

The Stress Solution:

BEST MENTAL HEALTH CHATBOT APPS CHATBOT APPS

For people in general or entrepreneurs, chatbots nowadays can be used to treat a variety of psychological issues such as tension, anger, depression, and so on. Psychiatrists may use chatbots to cure these diseases on their own time and under their circumstances.

India has just five thousand psychologists and two thousand professional psychiatrists, according to the World Health Organization (WHO). That, even though 5.6 crore people out of a billion in the country suffer from some kind of mental illness. It’s a major issue for which there is currently no solution. In this case, mobile apps and chatbots have emerged as a practical means of providing relief to people suffering from psychological issues, requiring only internet access. Chatbots are applications that allow you to chat in a similar way to how you would in WhatsApp or Messenger. The difference is that there is no person in front of the machine; instead, there is a bot (software robot) that is most likely using artificial intelligence to improve accuracy. Chatbots and smartphone applications are usually available for free. Yes, if you want to use a service that isn’t available for free, you might have to pay a charge. For instance, one-on-one consultation with a counsellor or a coaching service that provides ongoing guidance. The main thing is that you always have a way to deal with www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

depression, despair, anger, tension, and a slew of other popular and serious issues in your own time, place, and circumstances. Every psychological stumbling block is caused by another problem. Sometimes it’s complicated, and other times it’s straightforward. People, on the other hand, seldom talk about their issues with others. Issues with love, problems between husband and wife, workplace problems, and so on. Some people face similar issues as a result of their behaviours, nature, or other factors. Then others are who are confronted with a psychological challenge as a result of a life event. What is the problem with addressing what you find difficult to discuss with human beings with a lifeless computer, mobile app, or a chatbot? This technical counsellor may be contacted at any time of day or night to express your thoughts in private.

using amusing words. It is based on Cognitive Behavioral Therapy (CBT), which is an evidencebased therapeutic technique. Woebot classified three of a user’s thoughts as negative and assisted him in thinking of three other constructive thoughts, according to one user.

iWill ePsyclinic is one such chatbot that can analyse the answers to a few dozen questions to provide an early assessment of what a patient’s issue is, how serious it is, and what kind of help he or she needs. It was created by an organisation that has 35 psychologists on staff, with another 15 professionals available as freelancers if needed. In India, it is said to have 50,000 downloads. It is to be anticipated that since it was created by an Indian, it would have a better understanding of the Indian situation. He keeps track of his users’ behaviours, behaviour, food, sleep patterns, moods, and thoughts, among other things, and gives them advice as needed. He links them with his psychiatrists when necessary, who continue the recovery process.

Woebot Health is a mental health chatbot created in San Francisco, California. India makes extensive use of it as well. You must first answer a series of questions so that he can get a sense of your mood. The majority of users think it’s a good idea to look into it. He can sense your mood, for example, and if you’re irritated, he’ll try to lighten the mood by

Wysa: your safe space in this difficult time. Joe Agarwal and Ramakant Vempati, a married couple, created this artificial intelligence chatbot. These individuals desired that a solution be sought until the psychological issues were out of control. It, too, is based on clinical behavioural therapy, similar to iWill. It is supported by a team of 25 individuals, eight of whom are mental health experts who may serve as guides or coaches. He grouped the interactions he recorded with millions of people into groups. During these discussions, an effort is made to understand the trend that occurs, as well as the relationship between psychological issues such as tension, anger, and depression, among others. The diagnosis and outcomes of Wysa and other chatbots will become more reliable as the database expands.

Some issues arise as a result of the procedure. Is it true, for example, that the chatbots we think of as inanimate have no one behind them? This means that the consumer who does not tell anyone about his issue is walking here in complete privacy. But who knows what’s going on behind the app’s interface? Discussions with them are aimed at determining who they reach and how they will be used in the future. You’re probably aware that there’s a lot of concern about the abuse of data gathered on the Internet and privacy violations. The second concern is that the information would be misappropriated by a third party. What is the system’s level of safety in terms of keeping them safe? Third, humans are continually expanding their intelligence, expertise, and abilities, but can software that is based on rules keep up with them? The response to the third question is clear: they are currently being used as a connection before reaching a human expert, rather than as a replacement for humans. The creators of the other two challenges assure them that they will be secure. However, in the users’ best interests, independent confirmation of these statements is needed. 33

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“

ENTREPRENEUR

We not only excel at what we do, but we also enjoy doing it. We cover all aspects of your internet presence, from how you appear in search results to your social network reputation and more,” says the founder of Tune My Digital Mr. Shayon Dasverma

Avishek Singh | Business Connect

here’s an ancient story about a young man who yearns for the past all the time. He was so certain that things were better back then that he entirely overlooked the present, and his life just flew past. The same could be said for firms that manage their operation using physical reports rather than realtime data analytics.

Assume you’re a start-up that relies on regular supplies of raw materials from a major vendor. A truckload of such stuff is delayed one day due to bad weather. In this instance, you must be aware that the cargo is off track as soon as possible so that you may take corrective action and update all the concerned stakeholders instantly. When your startup will have real-time data at your fingertips, you can respond to consumers more quickly and accurately. This saves them a lot of time since you don’t have to physically go through several menus and files to find the information you need. As more enterprises deploy these data dashboards, organizations recognise the need of providing an efficient service. Tune My Digital (TMD)assists companies in gaining control of their data and using it to uncover new possibilities, resulting in wiser business strategies, more operational efficiencies, increased revenues, and happier consumers. The team focuses on giving value to the clients by giving them real-time insights, dashboards, and analytics data to understand the performance of their account. Shayon Dasverma, the Founder & CEO of Tune My Digital steers, “ We collect and analyze data supplied by clients and the marketing campaigns. We visualize data to assist the organization in identifying gaps in the market, developing marketing strategies, and developing data driven marketing campaigns.” Behind every successful company is a wonderful team. TMD has groups of professionals who have years of experience in creating brand value for a number of companies. TMD sees their customers as actual partners and maintains an open channel of communication, describing the work being done and the outcomes obtained regularly. Work culture, innovative and unique concepts are what distinguish TMD. The company is a partner that is a futurist, not a conservative, and who thinks creatively about your online marketing, SEO, and social media advertising.

TUNE MY DIGITAL

Committed To Improving Your Online Presence “ We have figured out that social media users spend an average of four hours a day on social plaforms. From that calculation, social media marketing is an excellent advertising technique for growing leads and engaging with your local community. In a recent survey that we did, or results show that search engines account for 93% of all online encounters. This makes SEO services a must for your company if you want to increase website traffic, leads, and revenue. Additionally, I also believe that businesses that ignore the value of content marketing now, will be forced to play catch-up later and those who have a content marketing plan in place, advance to the next level. I believe that an educated online presence can do wonders for your business.” asserts Shayon Dasverma.

ONE GOOGLE SEARCH CAN MEAN A POTENTIAL CUSTOMER

When was the last time you used a yellow page, newspaper, or other textual media to seek or find a business? What about your relatives and friends? Remember the last time they looked through a telephone directory or picked up a newspaper? You probably had to think long and hard to come up with a response to those questions because most of us rely on the internet for directory listings, market research, and reviews. Every day, about 6 billion queries are made using search engines. Yes. You read that correctly. SIX BILLION! TMD assists businesses in modernizing technology, reimagining processes, and transforming engagements in order to stay on top in a rapidly changing environment. “We shape your identity, link you to the world, engage your thoughts, and then develop. In keeping with this commitment, we provide customized marketing solutions, lead generation techniques, engaging content, social media presence & promotions, customized software & websites, increased reachability & conversions,

and personalized mobile applications for you.” says the founding head.

FROM THE FOUNDER’S DESK

“ We believe in establishing partnerships. You can trust that we will attend to all of your needs and will exceed your expectations in terms of outcomes. We attempt to let our customers speak for us. Check out our internet marketing testimonials from current and previous clients to see how we meet your expectations. While transparency and originality makes us stand out, the process of performing on those insights is what secures a client’s long-term success. We do keyword analysis, competition analysis and know-how to sift through Google Analytics data to identify areas for development. We also ensure that clients comprehend the statistics and their implications for their organization. I believe that TMD is heading in one direction: effectively bringing small businesses, corporations, and blooming ideas into the online world via openness, ethical ideals, and properly constructed methods.”

SHAPING THE WORKDAY EXPERIENCES OF EACH EMPLOYEE While looking for work, we are naturally interested in the pay structure, but we frequently overlook the fact that a company’s work culture has a significant impact on how much we will enjoy working there. “ I believe that the culture of a firm is inextricably related to its mission. It’s not rocket science to produce an 8-figure recurrent revenue, but what makes a difference is doing it while appreciating and valuing the people who help you get there. This is why at Tune My Digital, there are a few unsaid rules that we stand by: 1. 2. 3.

We welcome ideas and solutions from every team member. Individualities are celebrated, everyone has a place in the company. We work together and lay an emphasis on brainstorming, 35

6. 7.

consistent feedback and innovation. Processes are made casual, but projects are result-oriented. We believe in creating a bond that stays not just at work but also at a personal level we become friends. We do not encourage working during the weekends We learn and unlearn things together, as a TEAM.

As much as we’ve grown, we make sure that our culture remains steadfast at TMD and outlasts us all.” It is rightly said, a company that treats its employees well, performs well!

CONCLUSION

Here’s an interesting anecdote that very well describes how the world is shifting its trend and those who walk along those lines, stay ahead. Here it goes. A lady had grown unsatisfied with her hairdresser after years of attending the same hair salon. She wasn’t sure where to go, so she asked for some suggestions, which turned out to be overpriced. She then performed a local online search. She discovered a few recognisable names of places that had been suggested to her, but she also discovered a few places she had never heard of before. She went through their websites one by one, evaluating their hours, price (where available), and hair demos of former clients. She then made a decision based on the outcomes she discovered as well as the comparisons she made on the hair salon’s website! And she’s been a frequent customer ever since. A quick Google led to a long-term client for this hair salon. How many buyers may your company get by having an internet presence? How many prospects are you missing because you don’t have an online presence? Planning to leave an impression online? Partner with TMD to witness the impact. TMD has been in business for years, and is sincerely committed to improving your online reputation.

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Progress

5 Top Isometric Excercises to Stay Fit “The stillness in stillness is not the real stillness; only when there is stillness in movement does the universal rhythm manifest.” Bruce Lee

WHEN DOING A STATIC EXERCISE, THERE IS NO NEED TO MOVE THE BODY PARTS.

In today’s fast-moving world, we are unable to pay attention to our diet due to our busy schedules, and as a result, we gain weight. Then we spend thousands of rupees on visit to gym and taking supplements. And to add more we’re disappointed because we haven’t lost any weight. But today I am going to share how to lose weight quickly and easily. You will lose weight without moving if you use this method. Personal fitness is beneficial not only for catching the bus but also for the company. Not only does the body benefit, but the brain benefits as well. COVID-19 is a frightening wake-up call for Indians who are out of shape. COVID-19 has wreaked havoc on our culture. However, it has also provided an opportunity to enhance our country’s health by making exercise the primary tool in our disease fighting arsenal. According to recent estimates, more than 1.9 billion adults worldwide are overweight, with 650 million being obese. Obesity has affected more than 135 million people in India. Obesity prevalence in India varies by age, gender, geographic location, socioeconomic status, and other factors.

WHAT IS THE CONCEPT OF ISOMETRIC EXERCISE?

Isometric exercise has been performed in the ancient Orient for over 5000 years. To honour the gods of their respective civilizations, ancient martial artists and yogis developed postures. In the twelfth century, Buddhist monks in China taught a “flow” of 12 self-resistance or isometric exercises to monks. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

When performing isometric or static exercises, there is no need to adjust any of the body parts. However, this does not negate the fact that these exercises are beneficial. Isometric exercises strengthen the body’s muscles by forcing the body to take no physical action when performing them. Instead, all of the muscles in your body are activated. Do these exercises if you want to strengthen your body.

LET US DEMONSTRATE SOME SIMPLE ISOMETRIC EXERCISES:

1. CONDUCT THIS EXERCISE WITH YOUR HANDS FOLDED.

Make the Namaste pose with your hands. Apply pressure to the left hand with the right hand and the right hand with the left hand. The muscles in your hands will be improved as a result of this. It’s even shapely thanks to the muscles and arms. You can burn calories easily without shifting your body this way.

2. SITTING POSTURE

If you didn’t finish your homework in class, your teacher would always make you a chair. Chair Pose is also a fantastic static exercise, which can surprise you. This exercise is beneficial to both the body and the mind. To begin, lift your hands and bend your knees as if you were sitting in a chair. Stop as long as you can in this position, and then straighten your back. The blood supply of the entire body improves dramatically as a result of this exercise.

3. GROUND-TO-WALL PUSH

To begin, get into the position of doing pushups by placing the soles of your feet against a wall. Rest the feet on the wall a little higher now, with the pressure on the paws. Keep your hands completely straight and use your feet to drive against the wall. The pressure on the muscles in your feet increases and becomes greater as a result of this exercise. Ground push is good for both your hands and your feet.

4. SELF-ARM WRESTLING

Create a 90-degree bend in your right arm. In your left hand, grab your right hand. As hard as you can, squish them together. Your left triceps are attempting to drive your right arm down while your right biceps are stopping it from falling. Repeat on the other side.

5. NECK EXERCISE

Take a seat in a chair. Maintain a straight back, shoulders rolled back, and chest lifted. Place your palms together on your forehead. To stop movement, force your head forward and your hands towards your head. Repeat the exercise, pressing on the side of your head this time.

FINAL THOUGHTS

Isometric exercises have been shown to boost muscle mass, strength, balance, and range of motion. Such isometric exercise advantages include stress reduction, better mental wellbeing, yoga exercise assistance, and injury prevention. Isometric exercise helps to lower blood pressure, lose weight, reduce overall pain, reduce back pain, and break bad habits (Smoking). Isometric exercises don’t cost you anything, they save you time, and they’ll help you achieve the major muscle changes you’ve always desired. When it comes to your muscles, you want to keep them as safe as possible. This is, without a doubt, one of the most successful strategies for doing so! 37

www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

ENTREPRENEUR

SENTHIL KUMAR SAMBANDAM

Popularizing Customized Indian-Made Polymer Solutions To Meet Global Demands Indranil Roy | Business Connect

hat makes engineers a notch above other entrepreneurs? Every entrepreneur is motivated by a dream and a purpose, but having intrinsic technical talent, cross-functional experience, and the ability to handle complex projects gives an edge. Engineers also bring a variety of intrapreneurial skills to the table, including teamwork, analytics, adaptability, resiliency, creativity, empathy, and the ability to spot and seize prospects. Wintech Polysol, a premier supplier of polymer solutions, is the brainchild of one such dedicated engineer, Mr. Senthil Kumar Sambandam (MD). The following excerpt focuses on his mission to make Wintech the leading solution provider for engineering polymers.

GERMINATING THE SEEDS OF ENTREPRENEURSHIP

Like many aspiring engineers, Mr. Senthil found his knack for entrepreneurship during his days in Mechanical Engineering. Eventually, he grew an interest in possibilities in plastic while he was doing his postgraduation in plastic engineering following an MBA in marketing. His core interest led him to work with the world’s leading plastic raw material manufacturers, like DuPont, Royal DSM, Cincinnati Milacron, and Engel Austria, spending over a decade in leadership positions. The tenure built multiple intrapreneurial skills, allowing him to experiment and course-correct based on experience. In simple words, it helped him understand the industry and identify gaps that needed to be filled. In 2015, Mr. Senthil took his first step as an entrepreneur and started manufacturing sophisticated polymeric bushes using unique polymer compounds. In 2017, he began polymer distribution and importing polyacetals and nylons from leading manufacturers and selling them locally, which marked the start of Wintech. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

Senthil Kumar Sambandam Managing Director

In 2018, he induced new product distribution verticals and never looked back. The firm found a prevailing gap between customer expectations and the technology available to meet them, and they began compounding activity in full swing, undertaking batches as low as 250 kg. With time and realizing further needs of the industry, they started building polymer stock shapes and machined parts, primarily used in aerospace, defense, medical, textiles, and other applications that require large wall thickness and small lot sizes where conventional molding techniques are not feasible. Last but not least, there are Wintech Specialty Parts, sold under the Lubripol® trademark. This consists of 38

high-performance bushes and bearings capable of replacing traditional bearing materials like copper, brass, bronze, gunmetal, and carbon, among others. Till now, the firm has partnered with 10 leading polymer manufacturers and has developed over 25 exotic and customized recipes, which were originallyimported in large MOQs, blocking their working capital with long and inconsistent lead times.

WHAT KEEPS THEM UNDER SPOTLIGHT?

Wintech Polysol, which stands for “winning technologies + polymer solutions,” focuses on unique customer demands rather than generic products. It has a team of proficient mechanical engineers, chemical engineers, and polymer engineers with 100+ years of combined expertise. They are further trained to develop applications and compounds, capture sales, and serve customers in a unique manner. Its management also comprises adept individuals from different domains, and their symbiotic working methods differentiate the firm from its peers. In addition, the expertise in offering products with shorter lead times, smaller MOQs, and custom colored and functional products help in carving a niche. The firm is more than just a trader of raw materials, and strives to be a complete solution provider. While they partner across every aspect of a business, from application development to commercialization, their objective is to bridge the gap between customer and end-user needs and cost-effective solutions. “Our endeavor is that any customer who walks in with a polymer problem should go back with a solution,” affirms Mr. Senthil. They partner closely with customers, connecting standard offers and developing unique polymeric compounds and performance-centric parts to provide solutions that provide techno-commercial benefits to the end-user.

THE UNDERLYING STIMULANT

FIXATED TO REACH NEW HEIGHTS

Being an innovation-driven firm, it’s no epiphany that R&D has an underlying significance in Wintech. According to Mr. Senthil, it helped them identify the existing gaps in the industry and set the premise of their firm. R&D also fuelled many flagships like: • Polymers from Modified PP to PEEK (Distribution Products) • Tailor-made compounds for better tribological properties, UV, Impact modified, Anti-shrink, FR, NyloRel, Lubripol Compounds, and many other pre-colored solutions (custom compounds) • High-temperature stock shapes such as PEEK, PEI, PPS, PTFE, etc., along with standard stocks and engineering polymers (shaped and machined parts) • Polymeric composite bushes made primarily out of their proprietary compounds to address wear & friction (Lubripol®)

“We at Wintech believe that success is defined by more than just the bottom line. We take a holistic approach, seeing a win-winwin situation develop between us, the customer, and the enduser. That is when real success is achieved,” explains Mr. Senthil. In 4.5 years, they have measured 100% client retention. They are growing at a 40% YOY and will continue by introducing new products into the portfolio. Mr. Senthil is proud of these feats that were attained with locally developed products that met global demands. Alongside, the firm is working on path-breaking applications that’ll empower the ‘Atmanirbhar Bharat’ initiative by localizing the expensive imported wear and friction parts. Moreover, they are developing exotic compounds under the specialty compounds vertical, enabling customers to source them locally.

“Making a simple transaction with customer is the traditional way of doing business. Understanding their needs by connecting with them based on emotional disclosure and demonstration of character, values, philosophy & Humanity that they respect & identify with is the other way. Wintech chooses the later thereby making a permanent bond and creating an equity with customers by relationship,” asserts Mr. Senthil.

The customized products make the firm a one-stop-shop for tool design solutions, raw materials, and state-of-the-art testing for polymer identification for reverse engineering of parts, which includes part validation. The endeavors in R&D also bolster their technological forte. Their cost-effective, sophisticated technology solutions are winning global markets, thus creating a ‘Win-Win’ scenario. Mr. Senthil asserts that technology is their driving force and that every aspect of business sustainability lies in innovation.

GENIUS PEOPLE – INGENIOUS CULTURE

Wintech runs like a well-oiled machine thanks to the harmonious interplay between technology and people. As mentioned earlier, the team consists of diverse talent from across the polymer industry and manufacturing space, with a track record of taking businesses to the next level. The firm has a distinct relationship model that stimulates inspiration and coaching, with everyone deliberating openly to create long-term solutions. “We are a highly driven team with extensive experience in complex scenarios and are constantly open to ideas,” asserts Mr. Senthil. They also focus on learning from mistakes, which keeps them on a learning curve and prevents them from repeating the same mistakes. The team is categorized into manufacturing, sales, marketing, finance, and logistics, backed up by a solid backend. The workforce has thrived, and they expect to increase functionalities this year.

They have the necessary technical and business knowledge to meet a wide range of customer challenges. They also have global partnerships in all four verticals to help customers break into the global market.

A NOTE FROM THE FOUNDER “We link our business with a noble ideal, and as a part of that, we are committed to helping the recycling industry upgrade its materials through the proper use of technology so that the industry will get better contributions and inspire entrepreneurs to take up this business and succeed.” - Senthil Kumar Sambandam, Managing Director 39

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TECH INNOVATION GLOBAL INCORPORATED

AVAILABLE NOW for pre-order at www.techinnovationglobalinc.com Barnes & Noble and more!

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Technology by Tech Innovation Global Inc. ® ISBN-13: 978-1- 7344654-2-6

Daily Life Business & Careers by Tech Daily Life® ISBN 978-1-7344654-1-9 $43 May 2021 available now for pre-order at https://www.techinnovationglobalinc.com Barnes & Noble and more. THE BIG PICTURE Alicia's determination to serve humanity and make the world a better place using technology, innovation, and science is what gives her an edge as a leader. She values her people and believes that diversity, sustainability, infrastructure, operational planning, and technical competence are the key to progress, development, refinement and in general, the advancement of mankind. Even when she isn't working, she invests herself into a youth development program and having instructive and informative scientific discussions with the public. With TIG and others, their mission is to be a resource for scientific development, businesses and job preparation in helping others reach their Engineer, Alicia Carroll

visions and improve equity. She shares, “TIG is enhancing businesses to include high-performing

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across the nation in40the network and ultimately sharing stories throughout the world.

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Lifestyle

WAYS

LIFESTYLE SPORTS

CAN REDEFINE LEADERSHIP AND BUILD BETTERTRAJECTORIES IN BUSINESS

Among the general population, a constructive vibe is being made in business enterprises and startups. In order to raise a new business, one should be focused on the amount of determination, skills and knowledge. But often, aspiring entrepreneurs lack in this, therefore faces a downfall in their business. www.businessconnectindia.in | Vol. 4 | Special Edition February 2022 INDIA

If you are owning a startup or planning to start one, you need to have proper motivation and approach that would take your company off the ground. Lifestyle sports are a set of enthusiastic activities that can empower those skills. When it comes to learning new things, as an entrepreneur you must give a try to lifestyle sports.

ACQUIRE NEW SKILLS

Many organizations encourage their employees to take an active part in sports. Engaging yourself in lifestyle sports would get you out of your comfort zone. In order to start or achieve something, an entrepreneur can relate to the struggle that comes in between while taking a step out of one’s comfort zone. Opting for some lifestyle sports would help you to come up with some out of the box ideas.

AUGMENT THE LEVEL OF CONFIDENCE

Give yourself some quality time for taking part in lifestyle or adventure sports as it is considered as a wonderful way that helps to boost confidence in an individual. With a boosted level of confidence, a positive and assertive attitude helps to shape leadership quality in oneself. Unlike some mainstream sports, lifestyle sports help you with an instant boost to your confidence as there is no one winning or losing here in this game. If you complete the task, then you are a winner!

DEVELOPS COMMUNICATION SKILLS

The significance of good communication skills for leadership is something we have heard often. Lifestyle sports such as rappelling, rock climbing, etc. stimulates good communication skills and teamwork amongst the participants. Such sports are made for developing interactions between the participants in order to work together for the fulfilment of a common goal. It naturally helps you with the development of communication skills.

THE PATH TOWARDS A FIT LIFE

In order to pursue your dreams, an entrepreneur needs to stay fit. You can opt for a fun and enjoyable way to stay fit by doing lifestyle sports. Enhance your long term planning skills by going for running marathons or ultramarathons. You can learn endurance by cycling. Rappelling is a lifestyle sport that helps you to understand that no adversity is unbeatable. Trekking ensures the enjoyment of the journey to reach the top. Get yourself into lifestyle sports as it teaches you the necessity of working hard. To run a business successfully, you need to work smart but also should be teamed up with working hard.

CONCLUSION

It is not easy to launch a startup, a lot of determination is needed if your business idea is worth turning into a business. Try to make a positive change in the world by creating your smart world of business. Try going for lifestyle sports now, and you won’t regret being a part of this adventure.

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TECH INNOVATION GLOBAL INCORPORATED

Mr. SN Mishra, Vice President, develops international & domestic practices, retention, prepared site analysis and reports at www.techinnovationglobalinc.com

APP DEVELOPMENT Best Practices & Various Products Joshua Koopman - Founder & CEO - Seerletics® Seerletics Human Performance Systems® International: 888-214-1033 Local: (256) 541-2207

Alicia Carroll, WOSB

For assistance and schedules, go to: www.techinnovationglobalinc.com

Tech Innovation Global Inc.® is a registered Trademark

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RNI NO. : DELENG/2018/76695

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