Why has frog fashion become popular?

In recent years, people have seemingly become obsessed with frogs. Slowly, the frog craze has made its way into the fashion industry, and they seem to be everywhere! Frog hats… frog shirts… frog hoodies… frog earrings… frog anything you can think of. Why do people suddenly love frogs and why do people love wearing them so much?

Cottagecore is a Gen Z created aesthetic which is based around living in the countryside. It’s inspired by the theme of romanticism, fairy tales and nature. In recent years, the LGBTQ community have sometimes used cottagecore style to express themselves. Frogs have become part of the cottagecore aesthetic because of the part they play in nature and fairy tales such as Princess and the frog.

When people dress with the cottagecore aesthetic, they may be aiming for a kawaii look. Japanese kawaii culture is centred around anything ‘cute’ such as Hello Kitty, which is one of the most popular things in Kawaii culture. Frogs have also become part of this, and in return, have become popular with the cottagecore style.

They’ve made their way into fashion, but why do people love frogs in the frst place? One of the reasons is Kermit the Frog! The frst Muppets movie came out in 1979, but Kermit is still remains popular because he’s had his fair share of famous moments over the years. Kermit has become well-known in meme culture because of how quickly memes can spread.

One being the ‘that’s none of my business meme.’ This screenshot from a Lipton Tea advert released in 2014 which pictured Kermit sipping tea, went viral. People would caption the meme with something such as an opinion and then have a second line saying ‘but that’s none of my business.’ Since then, Kermit has continued to appear in memes and GIFS all over the internet.

Fast forward back to the present day, and you’ll know that TikTok has completely taken over the online world. Many people say they’re on ‘frog TikTok’, which is where the algorithm will show lots of frog videos. This includes videos of people rescuing frogs, growing frogs from tadpoles and people who have them as pets.

An example of this is @.baby.frogs, who posted videos all throughout 2021 and 2022, ultimately received millions of views. Some of these videos show tadpoles being saved and others show frogs in ponds, and people loved it. When you’re shown lots of something, it sticks in your mind, and this why some people have become frog obsessed.

I asked some of my friends who are frog obsessed, why they are frog obsessed?

Imogen Thomas said, “I love frogs because a guy at work loves them and used to put them in emails! I have bought a lot of frog things now because it’s funny.”

Kian Keshraghi-Yazdi said, “I have a frog bucket hat and like frogs because they are epic.”

Willow said, “I like their silly faces, they’re goofy, and they’re green.”

If you search on Etsy for ‘frogs’ there are 141,043 results, showing their increasing popularity. The results present lots of crochet frogs, frog stickers, frog T-shirts, frog bags and much more. Does frog fashion sound like something you would get yourself involved in? u

By Anna Preece