Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Candid Express Design Proposal for Teo Heng Trading Pte Ltd.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Contents
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Introduction
Current Industry Survey
Design Outcome
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Meet our Team
Target Audience
Evaluation
Objectives
Competitor
Conclusion
Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Introduction
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Introduction
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We are excited to offer our company, Candid Express’ service and products to Teo Heng KTV Studio, in a collaboration to organize and manage bookings of birthday events taking place in the KTV. We would like to formally invite you for our collaboration and a detailed plan is included in this proposal.
We have carefully analysed the structure and development of Teo Heng KTV studio, and we are confident that by offering our service and products to you, we will be able to help Teo Heng KTV achieve greater success in bringing a unique and quality service that stands out from the conventional.
Candid Express has been passionate and effective in bringing top notch service in both delivery and planning of birthday packages, which has gained us trust and favour from customers who have engaged in our service over the years. We hope to bring our area of expertise to Teo Heng KTV studio, in hope to expand the line of services and attract avid KTV goers to Teo Heng.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Meet our Team
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Meet our Team
Farizal Arifin Hamidi
Huang Puyu (Steve)
Creative Director
Product Manager
In charge of the development of design concept and decide on the team’s creative direction
In charge of the development of our company’s product and service, helping us to meet the market’s needs
Rachel Ma
Yang Qiting
Project Manager
Art Director
Taking charge of the overall planning and execution of this collaboration project
In charge of executing the concept or idea provided by the creative director and control the quality of our design
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Objectives
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Objectives
We have the understanding that over the years Teo Heng KTV has been offering a cosy, affordable KTV facilities that help to meet the basic needs of customers. We wish to extend our service to Teo Heng by providing our birthday event service and products as an additional option to attract KTV goers.
Candid Express seeks to satisfy the needs of our clients with our quality service. The areas of service and products that we provide are: 1. Birthday cakes and finger food 2. Accessories for room decoration 3. Efficient delivery for orders made within 12 hours Through our collaboration, we wish to benefit Teo Heng KTV mainly in these areas: i. Reach out to target audience and expand on customer base ii. Provide products and service as an adding value iii. Increase and gain more company publicity
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The collaboration between Candid express and Teo Heng KTV will enable Teo Heng KTV to reach out to a greater customer base with the integration of logistics and space, which also helps to maximize the utility of Teo Heng KTV’s function.Candid Express’ service and product also serve as an adding value to the overall KTV service provided by Teo Heng.
As a part of our collaboration, we would like to propose Candid Express mobile app in conjuction with this collaboration to direct customer traffic to Teo Heng through the convenience of booking their slots through mobile phone. The mobile application is widely accessible which opens up endless opportunity for more people to learn about our collaboration.
Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Current Industry Survey
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Current Industry Survey
It is more prominent in the recent years that people would not mind spending more to celebrate the unique day and using this day as a chance to catch up with friends, amidst the busyness. It is however, common that many adults are busy with work, and preparing for birthday celebrations becomes a hazard and chore, and would rather just settle for a good dinner.
Different from the previous years, rather than looking through pages of recommendations, people now relies heavily on word of mouth, social media, food and service applications to get the most updated and reliable information. Hence, convenience and accessibility are now the top priorities for most people, serving as big deciding factors on whether they want to engage in a service or not.
While many people in recent years love to spend their birthdays in cafes, provided they are convenient spots and have comfortable environment for people to catch up, there is no other services available in the market that can provide an alternative, additional option for both food and entertainment. From our findings on favourite hang out locations, KTV ranks one of the higher one for people who enjoys both hanging out in big and small groups, due the the versatility of the space and functions of the location.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Target Audience
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Target Audience
Demographics
Psychographics
The range of people we’re looking at is people at the working adults range (from early 20s to 30) who has the financial ability but not enough time to plan for birthdays. They’re normally under the 9-5 working schedule and they only have excess time for birthday celebrations after work, therefore the timing from the end of their work shift till the time they need to be home is precious. Most adults would be willing to go KTV for birthday celebrations as it is a great medium for de-stress and it wouldn’t be too mundane as per compared to just a simple dinner.
The mindset of most adults out there right now is to be hassle free and would prefer cheaper pricing most of the time. They are normally too tired to think about how to celebrate their friend’s/ colleague’s birthday and wouldn’t have much time to go get props ready for a celebration even if they want to due to a hectic work schedule and heavy workload. So therefore when they need to celebrate birthdays, KTV sessions with a ready-to-order birthday celebration props store is merged together would entice them and make things easier for them.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Competitor
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Competitor
KBOX
Background KBOX was first launched in 2002 and it has become one of the largest karaoke entertainment providers in Singapore. It currently has eleven outlets located island wide to cater to all karaoke lovers.
+Plus Points KBOX has a number of components that is similar to the items that we’re proposing, such as it offers food and drinks for KTV sessions and they have rooms that is specially made for big birthday celebrations which includes a pool table and buffet dinner promotions. One of the biggest selling points of KBOX is that a number of their stores are located in shopping malls with mass crowds such as Marina Square, SCAPE and Bugis plus. But KBOX also has a number of components that is not idealistic. KBOX provides food and drinks (Outside food and drinks not allowed) but it doesn’t include birthday cakes. Also, KBOX has a really expensive price range for their services, be it for their normal KTV sessions which charges per pax or their party room packages which charges $1000 minimum. And it is a big downside as not everyone can afford KBOX services with such extravagant prices unless there is a promotion. On top of that KBOX party rooms doesn’t include the birthday celebrations props and decorations, consumers need to bring their own ones and this problem is solved with our proposal.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Design Outcome
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Design Outcome Mobile Application
We would like to create a mobile application that is available to download on both Andriod and iPhone. The mobile application allows customers to book their slots in KTV online, receive publicity and promotional materials such as complimentary goodies. We hope that the application will reach out to a wide group of audience and allow them to know more about the service we provide at Teo Heng KTV.
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Candid Express launch new mobile app to get easy access for the costumer. They can have their own privacy when they are ordering the package for someone special.
It is a free mobile app so they can freely use it. It is available on AppStore and GooglePlay. They can sign up or just use their Facebook or Twitter account to access the app.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
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The looks of the app is like a social media. It will have the profile page while they can set up their own. It will be home button (for updating news from us), carts (for ordering the package + choose the place which is the new feature), library (the gallery of all the special moments from the app users - it is like Instagram feed), and contact us (all details to reach us for further information).
This collaboraton it will appear on the home feeds so all the users will know about the collaboration and the new feature (available space) that we have with Teo Heng Pte Ltd.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Design Outcome How it works?
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First, they order their plan package through the mobile app that we have. Choose the package + venue (which is Teo Heng KTV).
We will send the order to Teo Heng KTV for the suprise preparation that they ordered. So when they arrived at the time they will have that special moments.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
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They will experience celebrating the special moment with their friend at Teo Heng KTV through our service and will upload it on the mobile app to the library section.
After that moment they will share to their friends about what they experienced on that special day with our service. From mouth to mouth even through any kind of social media, and it will be good exposure for us.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Contents
Evaluation
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Evaluation
Our design outcome is based on a mobile app that will allow consumers to select and order our birthday party packages on the app without coming down to the store. Consumers nowadays like to make use of e-services and save the trip of heading down as it saves time. A mobile app is more personal and private, consumers do not have to wait for other customers and there is no queuing needed. Order taking happens simultaneously without the hassle of waiting for other people. The best part about a mobile app is that it is within easy reach and it is really convenient with the whole catalogue up on the mobile site. We will promote our collaboration through our mobile app and we will also promote the incentives of celebrating in a KTV, with all the products ready for them to enjoy.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Contents
Conclusion
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Conclusion
It is our privilege to be able to collaborate with Teo Heng KTV to execute the ideas proposed, and to bring our collaborative effort across to reach out to a larger market. We hope to promote and introduce Teo Heng KTV to more people with our designed marketing strategy, and we look forward to provide our service at Teo Heng KTV.
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Candid Express | Proposal for Teo Heng Trading Pte Ltd.
Contents
www.candidexpress.com
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