Project management training World Scout Bureau
The benefits of using a stakeholder-based approach are that: To use the opinions of the most powerful stakeholders,
• to shape your projects at an early stage. • this make it more likely that they will support you, their input can also improve the quality of your project
To gain the support from powerful stakeholders,
• can help you to win more resources this makes it more likely that your projects will be successful • this means they can support you actively when necessary
To communicate with stakeholders early and frequently,
• you can ensure that they fully understand what you are doing and understand the benefits of your project
To anticipate what people's reaction to your project,
• and build into your plan the actions that will win people's support.
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Stakeholder-Analysis – Process 4 Steps to carry out a Stakeholder-Analysis Step 1 • Identification of Stakeholder
Who is involved in the project? Who is interested in this project or who is affected by it? Which processes can be influenced?
Step 2
Step 3
• Display the relations
• Interpretation and analysis
Display all Stakeholder and their relationship to the project Internal and external Stakeholder Intensity of the relation Meaning of the Stakeholder
Comparison of the expectations and interests of the different Stakeholder
Step 4 • Conclusion of measures
Findings from the analysis and possibilities of cooperation
Expectations on the project
Estimation of risks, threats and opportunities
Objectives and interests of Stakeholder
Development of an implementation strategy
Influence, Power and Attitude to the project (Positive / negative)
Measures and communication Participation on the project
© Wo r l d S c o u t B u r e a u I n c .
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Stakeholder-Analysis – Brainstorming Regional Scout Committee
Free Foundation
Jane Doe
John Doe Power-X Inc.
Secretary General n Communicatio t departmen
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Stakeholder-Analysis – Mindmap
Š Wo r l d S c o u t B u r e a u I n c .
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Stakeholder-Analysis – Map Owner Local Board
Management
Committee
Employee
Project
Supplier
Foundation
Public
User Politics
© Wo r l d S c o u t B u r e a u I n c .
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Stakeholder-Analysis – Typology Supporter
Neutral
Opponent
Š Wo r l d S c o u t B u r e a u I n c .
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Stakeholder-Analysis – Map with valuations Owner Local Board
Management
+ Committee
Employee
Project
Supplier
Foundation
Public
User Politics
© Wo r l d S c o u t B u r e a u I n c .
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Stakeholder-Analysis –
Map with network of relationship Owner
Local Board
Manageme nt
+ Committ ee
Employe e
Project Supplie r
Foundatio n
Public
User Politics
© Wo r l d S c o u t B u r e a u I n c .
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Possible Stakeholder of a project
Š Wo r l d S c o u t B u r e a u I n c .
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Stakeholder-Analysis – Project environment Project Internal Project Environment • Project manager • Project member • Committee • Users • Supplier
External Project Environment • Organization • Political authorities • Foundation
© Wo r l d S c o u t B u r e a u I n c .
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Stakeholder-Analysis – Interests and Expectations Management • Leadership • Statut
Project manager • Increasing scout value • Recogni?on
Investor • Leadership / Image • Influence • Risk assessment
Government • Compliance with law • Poli?cal agenda • Taxes •
Project staff • Responsible tasks • Statuts • Recogni?on
Media Interests and expectations of Stakeholders
User • Need sa?sfac?on • Services • Quality • Low cost © Wo r l d S c o u t B u r e a u I n c .
• Public Opinion
Supplier • Reliable Partner • Punctual payment • Security for sale
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Influence potential
Stakeholders Analysis – Influence Interest matrix
C
D
Keep satisfied
Key players
A
B
Minimal effort
Keep informed
Interest & support Š Wo r l d S c o u t B u r e a u I n c .
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Influence potential
Stakeholders Analysis – Relationship matrix Put enough work in with these people to keep them satisfied, but not so much that they become bored with your message.
The people you must fully engage and make the greatest efforts to satisfy.
Again, monitor these people, but do not bore them with excessive communication.
Keep these people adequately informed, and talk to them to ensure that no major issues are arising. These people can often be very helpful with the detail of your project.
Interest & support Š Wo r l d S c o u t B u r e a u I n c .
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Stakeholder Analysis - Controlling
RISK discovery
Minimizing of project risks.
Š Wo r l d S c o u t B u r e a u I n c .
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Thank you!